Podcasts about Analyst relations

00:00 - Intro00:06 - Bridging Perspectives: Navigating Collaboration in Analyst Relations03:01 - Engaging with Modern Analysts and Influencers05:13 - Navigating Trust and Innovation in the Tech Landscape09:00 - Exploration of Collaboration and Storytelling12:42 - Bringing Analysts and Journalists Together18:03 - The Role of Analyst Relations in Business Strategy22:29 - Guiding Principles for Effective AR Practices30:46 - Impact of AI on Analyst Relations36:48 - Navigating Success: Insights and Journeys in Analyst Relations

In this episode, kengon talks with Leonard Goffe about all things Analyst Relations and also where it intersects with AI, including some guidance for those who may be interested in getting started in this field.

In the end, shouldn't analyst relations service customers better? Shouldn't enterprise analysts advocate for customer concerns? After discussing CIO pitfalls/opportunities with Tim Crawford of AVOA, we pick up in this podcast with a spirited discussion of the future of analyst relations - with a vigorous chat of experts keeping us on track. This was not always an easy talk, getting into issues of independence and disclosure, but these are important topics in the analyst industry. Note 1: Crawford's response to this was sparked by Jon's post on next-gen analyst relations: https://diginomica.com/what-does-next-gen-analyst-relations-look-and-why-should-customers-care. Note 2: The CIO section of this conversation is not yet released as an audio podcast. You can see the entire show on video replay at https://www.youtube.com/@jonreedofdiginomica.

In the end, shouldn't analyst relations service customers better? Shouldn't enterprise analysts advocate for customer concerns? After discussing CIO pitfalls/opportunities with Tim Crawford of AVOA, we pick up in this podcast with a spirited discussion of the future of analyst relations - with a vigorous chat of experts keeping us on track. This was not always an easy talk, getting into issues of independence and disclosure, but these are important topics in the analyst industry. Note 1: Crawford's response to this was sparked by Jon's post on next-gen analyst relations: https://diginomica.com/what-does-next-gen-analyst-relations-look-and-why-should-customers-care. Note 2: The CIO section of this conversation is not yet released as an audio podcast. You can see the entire show on video replay at https://www.youtube.com/@jonreedofdiginomica.

Kevin Whalen, Partner at the Guyer Group, addresses some misconceptions about analyst relations. He emphasizes that leaders must be transparent about their company's challenges to forge a strategic path forward. Kevin discusses various meeting formats and details their unique benefits. He also shares valuable resources that can help organizations navigate their growth journeys.

Boost Your Startup with Analyst Relations: Expert Tips from Chris Holscher Welcome to another insightful episode of Startuprad.io, the go-to podcast for insights on German, Swiss, and Austrian startups. In this episode, host Joe Menninger sits down with Chris Holscher, an Industry Analyst Relations Specialist, to uncover the often-missed opportunities that industry analysts offer to startups. If you're a founder, investor, or anyone involved in the startup ecosystem, this episode will reveal why engaging with analysts early in your journey can be a game-changer. What You'll Learn in This Episode:

Having listened to a number of Couchbase's earning calls, the company's CFO Greg Henry sits down with CJ to answer some in-depth questions, starting with the rationale behind Couchbase's non-standard fiscal year and the advantages of it. He then delves into his experience of transforming a traditional enterprise subscription model into a managed service consumption business. The conversation covers Couchbase's focus on Annual Recurring Revenue (ARR) as their North Star metric and the art and science of multi-year deals. They discuss how best to interact with sell-side analysts, how callbacks after earnings calls work, and how to manage relationships on the buy side. Greg also reflects on his time at General Electric during its heyday, offering insights into the culture and frameworks that shaped his approach to business today before talking about Matt Cain's framework for Couchbase and how it enables function. Tune in to hear all this and the story of how Greg lost $1 million of operating profit.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

In this Judges On Fire episode, Rose Ross talks with Chris Holscher, a new judge for the TechTrailblazers Awards and an expert in analyst relations. Chris shares insights into how startups can leverage analyst briefings to boost their growth and visibility. Learn how the TechTrailblazers Awards provide "qualified visibility" and why analyst relations are crucial for startup success.

In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. For more information, please check out Elena's article "A Product Marketer's Guide to Analyst Relations"All rights reserved. © Product Marketing Hive.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We are joined by Logitech Head of Analyst Relations & Business Strategy Nathan Coutinho. We discuss what we'll find in their booth at C5365 in the central hall, and how Logitech is using AI in interesting ways to enhance the experience for remote workers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI  from true executive thought leadership.In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector. Kara discusses her team's targeted strategies, including executive thought leadership, account-based marketing (ABM), and analyst relations. Kara shares insightful case studies on how effective analyst relations and public relations can elevate a company's market position, referencing successful campaigns with ITS Logistics and Redwood Logistics. She provides actionable tips on working with top-tier analysts like Gartner and Forrester, stressing the importance of having enterprise referenceable customers and understanding individual analysts' interests. This episode is a valuable resource for anyone looking to make their enterprise B2B marketing massively successful.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:05 Effective Enterprise Marketing Strategies 01:51 Case Study: ITS Logistics and Executive Thought Leadership04:12 Analyst Relations and PR: Redwood Logistics Case Study07:13 The Importance of Gartner in Enterprise Marketing14:37 Advice for Working with Analyst FirmsSend us a Text Message, give feedback on the episode, suggest a guest or topic

In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations.For more information, please check Terezia Batovska's article: How Industry Analysts Can Help You Land Your Next Promotion as a PMM.All rights reserved. © Product Marketing Hive.

In this episode of The Omni Talk Retail Ask an Expert Series, Chris Walton and Anne Mezzenga sit down with Brian Kavanaugh, Director of Global Revenue Marketing at Bynder, and Alex Alves, Head of Analyst Relations at Salsify, to discuss the importance of product experience management (PXM), product information management (PIM), and digital asset management (DAM) in the world of e-commerce and digital commerce. Learn how brands and retailers can optimize their product content and digital assets to win on the digital shelf across any digital retailing platform, discover the role of AI in enhancing omnichannel strategies and retail media, and gain insights into the future of brand marketing and analytics in the ever-evolving retail landscape. #DigitalShelf #PXM #PIM #DAM #Ecommerce #DigitalCommerce #Retail #Brands #ProductContent #ProductInformation #Omnichannel #AI #BrandMarketing #RetailMedia

Luiz piovesana, CMO at Nuvemshop, specializies in steering startups to operational success. With expertise in account-based marketing, event management, inbound, and SEO, he leads high-performing teams in B2B marketing and sales. Renowned for leading top-performing B2B marketing and sales teams, Luiz has earned recognition as a speaker at major events such as the RD summit, B2B forum marketingprofs, and CMO summit. On The Menu: 1. Embracing Mistakes: Emphasizing the importance of embracing mistakes as a key aspect of growth, particularly in SaaS and marketing. 2. Exploring the shift from engineering to entrepreneurship, experiences in a junior enterprise, and the early stages of a startup. 3. Balancing Short-Term and Long-Term Goals: Discussing the challenge of balancing short-term results and long-term brand building during the entrepreneurial journey. 4. Team Leadership in B2B Marketing: approach to building and leading high-performing teams in the B2B marketing and sales space. 5. AI's Impact on Hiring: Addressing the use of AI in hiring processes, dispelling myths about AI slowing down hiring, and emphasizing its role as a tool rather than a replacement for humans. 6. Involvement in Analyst Relations, PR, and Branding: Sharing insights on leveraging analyst relations and PR, especially in the enterprise software space, and highlighting the importance of consistency in branding. 7. Success Story at Nuvem Shop: focusing on building a PR engine that highlights stories about SMBs and their impact, contributing to the brand's awareness Click here for a free trial: https://bit.ly/3vOFUBz Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #LuizPiovesana #Nuvemshop #MarketerOfTheMonth #SaasMarketing #Growth #Outgrow #Podcastoftheday #MarketingPodcast

The Guyer Group's Kevin Whalen joins the PRovoke Media podcast to discuss the evolving practice of analyst relations.

The launch of the eSIM-only iPhone 14 in the US in 2022 was a landmark moment in eSIM growth and adoption. In our previous podcast series, we talked to experts about eSIM testing, interoperability, and how component shortages were leading to migration from physical SIM to eSIM. Continuing with the eSIM theme, we talked to Giesecke+Devrient (G+D), one of the leaders in Counterpoint's Global eSIM Scorecard.G+D has a long 170-year history going from banknote security to becoming a leading eSIM technology innovator. We discuss G+D's pioneering role in delivering the world's first commercial SIM card and its subsequent leadership in eSIM solutions. The conversation also highlights eSIM complexities, emphasis on education, industry collaborations for streamlined adoption, and future trends, including IoT advancements with SGP.32.In this latest episode of ‘The Counterpoint Podcast', host Mohit Agrawal is joined by Sören Haubold, Head of Market Intelligence and Analyst Relations at G+D to discuss G+D's journey, the early days of eSIM introduction, subscription management, and testing. They also touch upon the inflection point of the eSIM-only iPhone 14, and more.Follow us on social media platforms –Twitter – https://twitter.com/counterpointtrLinkedIn – https://www.linkedin.com/company/counterpoint-technology-market-research/YouTube - https://www.youtube.com/@counterpointresearch/Instagram - https://www.instagram.com/counterpointresearch/

For eight consecutive years, Plex by Rockwell has surveyed over 1,350 global manufacturers across the 13 top manufacturing countries. This State of Smart Manufacturing study reveals leaders are reporting that they lack key operational ingredients to compete, including a skilled workforce, technology, innovation, speed, and data access. Gain perspective on the 8th annual report findings through our conversation with Gerry Abbey, Analyst Relations & Insights Manager with Plex by Rockwell.Sponsored by:

On this episode of the “I Am a Mainframer” podcast, host Steven Dickens talks with Rick Perret, Head of Analyst Relations with Broadcom Mainframe Software. Their conversation highlights the growing importance of mainframes and how the Open Mainframe Project (OMP) is actively working to raise awareness and bring together professionals from various backgrounds to contribute to the platform's development and future growth. Rick talks about his involvement with the Open Mainframe Project and the importance of marketing and communication in the open-source community, emphasizing that contributions are not limited to technical skills. Steven and Rick also explore the misconceptions around mainframes and how the platform will continue to be relevant in the future, playing a crucial role in hybrid cloud strategies and digital resilience. Rick shares some advice for younger professionals, stressing the importance of doing what you love and appreciating the contributions of those who came before you, as well as learning how to be resilient in the face of change. He also envisions that in the next three to five years, the mainframe platform will be widely recognized for its significance and will be better integrated into hybrid cloud strategies, leading to a more diverse talent pool in the mainframe ecosystem and encouraging younger generations to explore opportunities on the platform. The "I Am A Mainframer" podcast explores the careers of those in the mainframe ecosystem. Hosted by Steven Dickens, Senior Analyst at The Futurum Group, each episode is a conversation that highlights the modern mainframe, insight into the mainframe industry, and advice for those looking to learn more about the technology. The podcast is sponsored by the Open Mainframe Project, a Linux Foundation project that aims to build community and adoption of Open Source on the mainframe by eliminating barriers to Open Source adoption on the mainframe, demonstrating the value of the mainframe. #mainframe #opensource #opensourceadoption #IamaMainframer #podcast #openmainframeproject #LinuxFoundation #ZareenRydhan #RocketSoftware #StevenDickens #TheFuturumGroup

On this episode, Pete and Julie welcome Analyst Relations expert and evangelist Robin Schaffer to the show for a discussion on the role and impact of analyst relations in the modern HR technology marketplace. After some HR and payroll provider news and product updates, the group discusses how analyst relations have changed in recent years, the role of the industry analyst in the buying process and vendor growth journey, and how buyers and providers can gain strategic value from analyst engagement and insights, including key considerations for buy-side users of analyst research in sourcing decisions. Robin shares her POV on key questions such as why startups should engage industry analysts early in their product lifecycle, engagement strategy considerations, where analyst relations should report in the organization, why analyst relations and public relations are not the same but must work closely and in concert together, and key insights and go-to resources for maturing analyst relation programs. Connect with Robin: ⁠ www.Schafferar.com⁠ Robin@schafferar.com⁠ LinkedIn: ⁠www.linkedin.com/in/schafferar/⁠ YouTube: ⁠www.youtube.com/@SSIAresearch/videos⁠ Analysts on Analyst Relations: The SageCircle Guide: ⁠bit.ly/44GYWG4⁠ Connect with the show: LinkedIn: ⁠⁠www.linkedin.com/company/hr-payroll-2-0⁠⁠  Twitter: ⁠⁠@HRPayroll2_0⁠⁠ ⁠⁠@PeteTiliakos⁠⁠ ⁠⁠@JulieFer_HR⁠⁠

Learn how to dig deeper into your data with NetSuite Analytics Warehouse: https://bit.ly/44b0ico Co-host Megan O'Brien sits down with Tom Kelly, Director of Product Marketing, Management, and Analyst Relations at Oracle NetSuite. Tom starts off the episode by discussing his background as a CFO and CIO and his current role at Netsuite (2:08). He delves into how he has seen the CFO role evolve over the course of his career (5:40). Tom expands on the idea of the CFO as a “scorekeeper” (12:07). He covers how the CFO can lead in tougher economic times and the “adversity quotient” (24:57). Tom and Megan dive into how CFOs can fulfill numerous expectations and competing priorities (28:28) and how they can best equip their finance teams to meet these expectations (36:10). Tom addresses the CFO's position in adopting technology (42:26) and the NetSuite features that can help in the journey (45:44). Like what you learned? Subscribe now!Follow Us Here:Tom Kelly LinkedIn: https://www.linkedin.com/in/tkcloud/ Oracle NetSuiteLinkedIn: http://bit.ly/NetSuiteLIFacebook: http://bit.ly/NetSuiteFBInstagram: http://bit.ly/NetSuiteIGTwitter: http://bit.ly/NetSuiteTW#NetSuite #CFO #CFO #CFOInsights

In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from being an industry analyst. He also discusses helpful tips on engaging and building meaningful relationships with analysts .For more information, please check out Robert's article "Both sides of the mirror: Product Marketing and Analyst Relations".All rights reserved. © Product Marketing Hive.

Beth Torrie and Guest Elena Hutchison discuss best practices in major evaluations like Forrester Wave and Gartner MQ, and answer why these evaluations are so important. The duo breaks down the key pillars and shares best practices in the evaluations processes and even recommends ideal team formation. Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee Follow us on Social: The Bendy Show Website: https://www.thebendyshow.com/ Beth's contact info: Email: beth@torriecommunications.com Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/ Wendy's contact info: Email: wendy@canopycommunication.com Linkedin:https://www.linkedin.com/in/wendyshlensky/ Elena Hutchison https://www.linkedin.com/in/elenahutchison/ Elena is taking taking on a limited number of Analyst Relations consulting clients, either to directly help with AR programs or for executive presence coaching for AR professionals - find her on her website: https://www.uprightar.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

This episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company's story.  Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee Read Beth's Cool Vendor companion blog post Check out additional Cool Vendor resources: Hank Barnes: Rethinking Categories Jim Hare: Insider Secrets to Becoming a Gartner "Cool Vendor" - Jim Hare (discussed in today's episode) Follow us on Social: The Bendy Show Website: https://www.thebendyshow.com/ Beth's contact info: Email: beth@torriecommunications.com Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/ Wendy's contact info: Email: wendy@canopycommunication.com Twitter: @WLS26 Linkedin: https://www.linkedin.com/in/wendyshlensky/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

Wendy Shlensky interviews Laura Erdem Social Selling Linked In Course⁠ LinkedIn Social Selling Pod with Laura Erdem Laura Erdem shares her wisdom regarding using analyst research as a sales person. Just like Analyst Relations, there are few shortcuts.  Personalization is really what makes social selling score!   If you want to be considered for an interview, please contact: Wendy Shlensky wendy@canopycommunication.com --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

Learning with Leaders Wendy Shlensky interviews Arthur Bailey, AWS AR Director Learn some expert moves from Arthur Bailey  Working with analysts on the learn side of AR Using AR to drive sales Demonstrating the value of Analyst Relations to stakeholders  If you would like to be considered as a guest for The Bendy Show, please contact  Wendy Shlensky, wendy@canopycommunication.com with your pitch --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

Diya Wynn, Senior Practice Manager in Responsible AI for AWS Machine Learning Solutions Lab, joins Corey on Screaming in the Cloud to discuss her team's efforts to study and implement responsible practices when developing AI technology. Corey and Diya explore the ethical challenges of AI, and why it's so important to be looking ahead for potential issues before they arise. Diya explains why socially responsible AI is still a journey, and describes how her and her team at AWS are seeking to forge that path to help their customers implement the technology in a safe and ethical way. Diya also describes her approach to reducing human-caused bias in AI models. About DiyaDiya Wynn is the Senior Practice Manager in Responsible AI for AWS Machine Learning Solutions Lab. She leads the team that engages with customers globally to go from theory to practice - operationalizing standards for responsible Artificial Intelligence/Machine Learning and data. Diya leads discussions on taking intentional action to uncover potential unintended impacts, and mitigate risks related to the development, deployment and use of AI/ML systems. She leverages her more than 25 years of experience as a technologist scaling products for acquisition; driving inclusion, diversity & equity initiatives; leading operational transformation across industries and understanding of historical and systemic contexts to guide customers in establishing an AI/ML operating model that enables inclusive and responsible products. Additionally, she serves on non-profit boards including the AWS Health Equity Initiative Review Committee; mentors at Tulane University, Spelman College and GMI; was a mayoral appointee in Environment Affairs for 6 consecutive years and guest lectures regularly on responsible and inclusive technology. Diya studied Computer Science at Spelman College, the Management of Technology at New York University, and AI & Ethics at Harvard University Professional School and MIT Sloan School of Management.Links Referenced:Machine Learning is a Marvelously Executed Scam: https://www.lastweekinaws.com/blog/machine-learning-is-a-marvelously-executed-scam/ TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: Tailscale SSH is a new, and arguably better way to SSH. Once you've enabled Tailscale SSH on your server and user devices, Tailscale takes care of the rest. So you don't need to manage, rotate, or distribute new SSH keys every time someone on your team leaves. Pretty cool, right? Tailscale gives each device in your network a node key to connect to your VPN, and uses that same key for SSH authorization and encryption. So basically you're SSHing the same way that you're already managing your network.So what's the benefit? Well, built-in key rotation, the ability to manage permissions as code, connectivity between any two devices, and reduced latency. You can even ask users to re-authenticate SSH connections for that extra bit of security to keep the compliance folks happy. Try Tailscale now - it's free forever for personal use.Corey: Kentik provides Cloud and NetOps teams with complete visibility into hybrid and multi-cloud networks. Ensure an amazing customer experience, reduce cloud and network costs, and optimize performance at scale — from internet to data center to container to cloud. Learn how you can get control of complex cloud networks at www.kentik.com, and see why companies like Zoom, Twitch, New Relic, Box, Ebay, Viasat, GoDaddy, booking.com, and many, many more choose Kentik as their network observability platform. Corey: Welcome to Screaming in the Cloud, I'm Corey Quinn. In a refreshing change of pace, I have decided to emerge from my home office cave studio thing and go to re:Invent and interview people in person. This is something of a challenge for me because it is way easier in person to punch me in the face, so we'll see how it winds up playing out. My guest today is Diya Wynn, Senior Practice Manager at AWS. Diya, what is a practice manager at AWS? What do you do?Diya: So, a practice manager, I guess you can think of it just like a manager of a team. I have a practice that's specifically focused on Responsible AI. And I mean, practices are just like you could have won in financial services or anything. It's a department, essentially. But more important than the practice in the title is actually what I get a chance to do, and that's working with our customers directly that are using and leveraging our AI/ML services to build products.And we have an opportunity to help them think about how are they using that technology in ways to have improvements or benefit individuals in society, but minimize the risk and the unintended impact or harm. And that's something that we get to do with customers over any industry as well as globally. And my team and I have been enjoying the opportunity to be able to help them along their Responsible AI journey.Corey: So, the idea of Responsible AI is… I'm going to sound old and date myself when I say this, but it feels like it's such a strange concept for me, someone who came up doing systems administration work in physical data centers. The responsible use of a server back when I was hands-on hardware was, “Well, you don't want to hit your coworker with a server no matter how obnoxious they are.” And it was fairly straightforward. It was clear: yes or no. And now it seems that whenever we talk about AI in society, in popular culture, from a technologist's point of view, the answer is always a deeply nuanced shade of gray. Help.Diya: Nuanced shade of gray. That's interesting. It is a little bit more challenging. I think that it is, you know, in one sense because of the notion of all of the data that we get to leverage, and our machine-learning models are reliant on data that has variations coming from, you know, historical sort of elements, things that are here baked with bias, all of that has to be considered. And I think when we think about some of the challenges and even the ways in which AI is being used, it means that we have to be much more mindful of its context, right?And these systems are being used in ways that we probably didn't think about servers being used in the past, but also are in the midst of some high-stakes decisions, right? Whether or not I might be identified or misidentified and inappropriately arrested or if I get the appropriate service that I was thinking about or whether or not there are associations related to my gender or my sexual preference. All of that matters, and so it does become much more of a nuanced conversation. Also because depending on the jurisdiction you're in, the region, what makes sense and what matters might differ slightly. So, it's a multidisciplinary problem or challenge that we need to think about what is the legality of this?And we have to think about social science sometimes and there's an element of ethics. And all of that plays into what becomes responsible, what is the right way in which we use the technology, what are the implications of technology? And so yes, it is a little bit more gray, but there are things that I think we have at our disposal to help us be able to respond to and put in place so that we really are doing the right things with technology.Corey: I've known Amazon across the board to be customer-obsessed, and they tell us that constantly—and I do believe it; I talk to an awful lot of Amazonians—and so much of what the company does comes directly from customer requests. I have to ask, what were customers asking that led to the creation of your group? Because it seems odd to me that you would have someone coming to you and saying, “Well, we built a ‘Hot Dog/Not A Hot Dog' image recognition app,” and, “Oopsie. It turns out our app is incredibly biased against Canadians. How do we fix this?” Like, that does not seem like a realistic conversation. What were the customer concerns? How are they articulated?Diya: No, that's really good. And you're right. They weren't asking the question in that way, but over the last five years or so, I would say, there has been an increase in interest and as well as concern about how AI is being used and the potential risks or the areas of unintended impact. And with this sort of heightened sensitivity or concern, both with our executives as well as members of common society, right—they're starting to talk about that more—they started to ask questions. They're using surfaces we want to be responsible in building.Now, some customers were saying that. And so, they would ask, “What are other customers doing? What should we be aware of? How do we or are there tools that we can use to make sure that we're minimizing bias in our systems? Are there things that we can think about in the way of privacy?”And oftentimes privacy and security are one of those areas that might come up first. And those were the kinds of questions. We actually did a survey asking a number of our customer-facing resources to find out what were customers asking so that we could begin to respond with a product or service that would actually meet that need. And I think we've done a great job in being able to respond to that in providing them assistance. And I think the other thing that we paid attention to was not just the customer requests but also what we're seeing in the marketplace. Part of our job is not only to respond to the customer need but also sometimes to see the need that they're going to have ahead of them because of the way in which the industry is moving. And I think we did a pretty good job of being able to see that and then start to provide service and respond to assist them.Corey: Yeah, it's almost like a rule that I believe it was Scott Hanselman that I stole it from where the third time that you're asked the same question, write a blog post, then that way you can do a full deep—Diya: Did he really say write a post? [laugh].Corey: Treatment of it. Yes, he did. And the idea is, write a blog post—because his blog is phenomenal—and that way, you have a really in-depth authoritative answer to that question and you don't have to ad-lib it off the cuff every time someone asks you in the future. And it feels like that's sort of an expression of what you did. You started off as a customer-facing team where they were asking you the same questions again and again and at some point it's, okay, we can either spend the rest of our lives scaling this team ad infinitum and winding up just answering the phone all day, or we can build a service that directly addresses and answers the question.Diya: Absolutely, absolutely. I think that's the way in which we scale, right, and then we have some consistency and structure in order to be able to respond and meet a need. What we were able to do was—and I think this is sort of the beauty of being at AWS and Amazon; we have this opportunity to create narratives and to see a need, and be able to identify and respond to that. And that's something that everybody can do, not just resigned to a VP or someone that's an executive, we all can do that. And that was an opportunity that I had: seeing the need, getting information and data, and being able to respond and say, “We need to come up with something.”And so, one of our first pieces of work was to actually define a framework. How would we engage? What would be that repeatable process or structure for us, framework that we can leverage with our customers every time to help them think through, look around corners, understand where there's risk, be better informed, and make better-informed decisions about how they were using the technology or what ways they could minimize bias? And so, that framework for us was important. And then we have now tools and services as well that were underway, you know, on our product side, if you will, that are complementing—or that, you know, complement the work.So, not only here's a process, here's a framework and structure, but also here are tools that in technology you can bring to bear to help you automate, to help you understand performance, or even you know, help you minimize the bias and risk.Corey: What's interesting to me, in a very different part of the world than AI, I live in AWS costing because I decided, I don't know, I should just go and try and be miserable for the rest of my life and look at bills all day. But whenever I talk to clients, they asked the same question: what are other customers doing, as you alluded to a few minutes ago? And that feels like it's a universal question. I feel like every customer, no matter in what discipline or what area they're in, is firmly convinced that somewhere out there is this utopian, platonic ideal of the perfect company that has figured all of this stuff out and we're all constantly searching for them. Like, there's got to be someone who has solved this problem the right way.And in several cases, I've had to tell clients that you are actually one of the best in the world and furthest advanced at this particular thing. That customer, the closest we've got to them is you, so we should be asking you these questions. And for whatever it's worth, no one ever likes hearing that because, “Like, oh, we're doing something wild.” It's like—Diya: [crosstalk 00:10:15] pioneers.Corey: —“Well, we got to solve this ourselves? That's terrible.”Diya: Well, it's interesting you say that because it is a common question. I think customers have an expectation that because we are AWS, we've seen a lot. And I think that's true. There are tens of thousands of customers that are using our services, we have conversations with companies all across the world, so we do have some perspective of what other customers are doing and that's certainly something that we can bring to the table. But the other part of this is that this is really a new area. This is a sort of new space, that we're focused on trustworthy and Responsible AI, and there aren't a ton of customers that are doing this—or companies at all—that have it entirely answered, that have—you know, we're all on a journey.So, these are, I would say, early stages. And we do have the benefit of being large, having a lot of customers, having some experience in building services as well as helping our customers build products, having a team that's focused on looking at standards and working with standards bodies globally, having teams that are working on our understanding what we're doing in regulation and public policy. And so, all of that we bring to bear when we start talking about, you know, this with our customers. But we don't have all the answers; we're on a journey like them. And I think that's something that we have to be comfortable with, to some degree, that this is an evolving area and we're learning. And we're investing even in research to help us continue to move forward. But there's a lot that we know, that there's a lot that we can bring to the table, and we can help our customers in that regard.Corey: Now, this might very well be old news and well understood and my understanding is laughably naive when this gets released, but as of this recording, a few hours beforehand, you released something called Service Cards. And I have to say, my initial glance at this was honestly one of disappointment when I saw what it was because what I was hoping for, with—when you ever see ‘service' and ‘cards' together, is these are going to be printable cardboard, little cards that I can slip into the Monopoly board game I have at home and game night at home is going to be so traumatic for my kids afterwards. Like, “What's a Fargate?” Says the five-year-old, and there we go. “It means that daddy is not going to passing go, going directly to jail with you. Have fun,” it's great. But I don't think that's what it is.Diya: No, not at all. Not at all. So, it is very similar to the context that people might be familiar with around model cards, being able to give definition and understanding of a model that's being used. For us, we sort of took that concept at one step beyond that in that, you know, just providing a model card isn't sufficient necessarily, especially when there are multiple services or multiple models being used for any one of our services. But what our Service Cards allow us to do is to provide a better understanding of the intended use of the service, you know, and the model that's underpinning that, give context for the performance of that service, give guidelines for our customers to be able to understand how was it best used and how does it best perform.And that's a degree of transparency that we're providing under the hood, for our customers to really help them as well be much more responsible and how they're building on top of those. And it gives them clarity because there is a growing interest in the marketplace for our customers to hold their vendors—or companies to hold their vendors responsible, right, making sure that they're doing the right things and covering off, are we building well? Do we have, like, the customer or enough of demographic covered? What the performance looks like. And this is a really big opportunity for us to be transparent with our customers about how our services are being built and give them a little bit more of that guardrail that we were talking about—guidelines—how to best use it as they look to build upon those.Corey: Not in any way, shape, or form to besmirch the importance of a lot of the areas that you're covering on this, but on some level, I'm just envious in that it would be so nice to have that for every AWS service, of this is how it is—Diya: Uh-oh [laugh].Corey: —actually intended to be used. Because to me, I look at it and all I see is database, database, really expensive database, probably a database, and, like, none of those are designed to be databases. Like, “You lack imagination,” is my approach. And no, it just turns out I'm terrible at computers, but I'm also enthusiastic and those are terrible combinations. But I would love to see breakdowns around things like that as far as intended use, potential pitfalls, and increasingly as we start seeing more and more services get machine learning mixed in, for lack of a better term, increasingly we're going to start to see areas where the ethical implications absolutely are going to be creeping in. Which is a wild thing to say about, I don't know, a service that recommends how to right-size instances having ethical concerns. But it's not that unreasonable.Diya: Well, I can't make any promises about us having those kinds of instructions or guidelines for some of our other services, but we are certainly committed to being able to provide this transparency across our AI/ML services. And again, that's something I will say that's a journey. We've released a few today; there are others that are going to come. We're going to continue to iterate and evolve so that we can get through our services. And there's a lot of work behind that, right?It's not just that we wrote up this document, but it is providing transparency. But it also means that our teams are doing a great bit in terms of the diligence to be able to provide that feedback, to be able to test their models, understand their datasets, you know, provide information about the datasets in public—you know, for the public datasets that are being tested against, and also have the structure for them to train their models appropriately. So, there's a lot going into the development of those that may not be immediately transparent, but really is core to our commitment to how we're building our services now.Corey: It's a new area in many respects because, like, to be very direct. If I wind up misusing or being surprised by a bad implementation of something in most cases in AWS context, the disaster area looks a lot closer to I get a big bill. Which—and this [unintelligible 00:16:35] is going to sound bizarre, but here we are, it's only money. Money can be fixed. I can cry and sob to support and get that fixed.With things like machine learning and AI, the stakes are significantly higher because given some of the use cases and given some of the rapid emerging technology areas in which these things are being tested and deployed, it hurts people if it gets wrong. And an AWS bill is painful, but not in a damaging to populations level. Yet. I'm sure at some point, it becomes so large it becomes its own micro-economy, I guess the way those credits are now, but it's a very different way.Diya: Right. Absolutely. So, I think that's why our work from a responsibility perspective is important. But I think it's also valuable for customers to understand, we're taking a step forward and being able to help them. Very much like what we do with well-architected, right? We have a framework, we have best practices and guidance that is being provided so that our customers who are using our cloud services really know what's the best.This is very much like those Service Cards, right? Here's the best conditions in order to be able to use and get the greatest value out of your cloud investment. The same thing is what we're doing with this approach in helping our customers in the Responsible AI way. Here's the best, sort of, best practices, guidance, guardrails, tools that are going to help you make the most out of your investment in AI and minimize where there's this unintended or potential areas of potential harm that you were describing. And you're right, there are high stakes use cases, right, that we want to make sure or want to be able to help and equip our customers to think more about intentionally and be prepared to be able to hopefully have a governance structure, people aligned, processes, technology to really be able to minimize that, right? We want to reduce the blast radius.[midroll 00:18:37]Corey: One thing I want to call out as well is that as much as we love in tech to pretend that we have invented all of these things ourselves—like, we see it all the time; like, “No one really knows how to hire, there's no real scientific study on this.” “Yes, there are. There are multi-decade longitudinal studies at places like GM and whatnot.” And, “No, no, no tech is different. There's no way to know this. La la la.”And that's great. We have to invent these things ourselves. But bias has been a thing in business decisions, even ones that are not directly caused by humans, for a long time. An easy example is in many cases, credit ratings and decisions whether to grant credit or not. Like, they were not using machine learning in the 90s to do this, but strangely, depending upon a wide variety of factors that are not actually things that are under your control as a person, you are deemed to be a good credit risk versus a bad credit risk.And as a result, I think one of the best terms I heard in the early days when machine learning started getting big, was just referring to it as bias laundering. Well, we've had versions of that for a long time. Now, at least it seems like this shines a light on it if nothing else, and gives us an opportunity to address it.Diya: Absolutely. Oh, I'd love that, right? The opportunity to address it. So, one of the things that I often share with folks is we all have bias, right? And so, like you said we've had bias in a number of cases. Now, you know, in some cases, bias is understandable. We all have it. It is the thing that often—we talk about the sort of like mental shortcuts, things that we do that help us to respond rapidly in the world in the vast array of information that we're taking in all the time. So—Corey: You're an Amazonian. You yourself bias for action.Diya: Exactly. Right? So, we have bias. Now, the intent is that we want to be able to disrupt that so that we don't make decisions, oftentimes, that could be harmful, right? So, we have proclivities, desires, interest, right, that kind of folds into our bias, but there are other things, our background, where we went to school, you know, experiences that we had, information that we've been taking that also helped to drive towards some of those biases.So, that's one element, right, understanding that. A human bias gets infiltrated into our systems. And there was a study in AI now—I think it was 2019—that talked about that, right, that our systems are often biased by—or the bias is introduced, you know, sometimes by individuals. And part of the necessity for us to be able to eliminate that is understanding that we have bias, do things to interrupt it, and then also bringing in diversity, right? Because some of our biases are just that we don't have enough of the right perspectives in the room; we don't have enough of the right people involved, right?And so, being able to sort of widen the net, making sure that we're involving the outliers, I think are important to us being able to eliminate bias as well. And then there are tools that we can use. But then you also bring up something interesting here in terms of the data, right? And there's a part that education plays a good role in helping us understand the things like what you described our institutional biases baked into our data that also can come out in decisions that are now being made. And the more that we use AI in these ways, the more there is risk for that, right?So, that's why this effort in Responsible AI, understanding how we mitigate bias, understanding how we invite the right people in, the inclusion of the right perspectives, thinking about the outliers, thinking about whether or not this is the right problem for us to solve with AI is important, right, so that we can minimize those areas where bias is just another thing that we continue to propagate.Corey: So, a year or two ago, I wrote a blog post titled Machine Learning is a Marvelously Executed Scam. And it was talking about selling digital pickaxes into a data gold rush.Diya: I [crosstalk 00:22:30] remember this one [laugh].Corey: And it was a lot of fun. In fact, the Head of Analyst Relations at AWS for Machine Learning responded by sending me a Minecraft pickaxe made out of foam, which is now in my home office hung behind my office and I get a comment at least three times a week on that. It was absolutely genius as far as rebuttal go. And I've got to find some way to wind up responding to her in kind one of these days.But it felt like it was a solution in search of a problem. And I no longer hold so closely to that particular opinion, in no small part due to the fact that, as you're discussing, this area is fraught, it's under an awful lot of scrutiny, large companies who use these things and then those tools get it wrong are going to basically wind up being castigated for it. And yet, they are clearly realizing enough value from machine learning that it is worth the risk. And these are companies whose entire business, start to finish, is managing and mitigating risk. There is something there or suddenly everyone has taken leave of their senses. I don't quite buy that second option, so I'm guessing it's the first.Diya: So, the question is, is it worth the risk? And I would say, I think some people might or some companies might have started to step into that area thinking that it is, but it's not. And that's what we're saying and that's what we're hearing in the industry [unintelligible 00:23:51], that it's not worth the risk. And you're hearing from customers, outcries from others, government officials, right, all of them are saying, like, “It's not worth the risk and we have to pay attention to that.”But I think that there's certainly value and we're seeing that, right? We're solving previously unattainable problems with AI. We want to be able to continue to do that, but give people the means to be able to sort of minimize where there is risk and recognize that this is not a risk that's worth us taking. So, the potential for reputational harm and the damage that will do is real, right? When a company is called out for the fact that they've discriminated and they're unfairly evaluating homes, for instance, for people of color in certain communities, right, that's not something that's going to be tolerated or accepted.And so, you have people really calling those things out so that we start to—organizations do the right things and not think that risk is worth the [unintelligible 00:24:52]. It is very well worth the risk to use AI, but we've got to do it responsibly. There's so much value in what we are able to accomplish. So, we're seeing, you know, even with Covid, being able to advance, like, the technology around vaccinations and how that was done and accelerated with machine learning, or being able to respond to some of the needs that small businesses and others had, you know, during Covid, being able to continuate their service because we didn't have people in businesses or in offices, a lot of that was advanced during that time as a result of AI. We want to be able to see advances like that and companies be able to continue to innovate, and so we want to be able to do that without the risk, without the sort of impact that we're talking about, the negative impact. And I think that's why the work is so important.Corey: Do you believe that societally we're closer to striking the right balance?Diya: We're on our way. I think this is certainly a journey. There is a lot of attention on this in the right ways. And my hope—and certainly, that's why I'm in a role like this—that we can actually invite the right voices into the room. One of the things—and one of my colleagues said this earlier today, and I think it was a really, really great point, right—as we are seeing—first of all, we never thought that we would have, like, ethicists roles and sort of Responsible AI folks, and chief ethics officers. That was not something that existed in the context of, sort of, machine learning, and that's something that it's evolved in the last, you know, few years.But the other thing that we're seeing is that the folks that are sitting in those roles are increasingly diverse and are helping to drive the focus on the inclusion that we need and the value of making sure that those voices are there so that we can build in inclusive and responsible ways. And that's one of the things that I think is helping us get there, right? We're not entirely there, but I think that we're on a path. And the more that we can have conversations like this, the more that companies are starting to pay attention and take intentional action, right, to build ethically and to have the trust in the technology and the products that they build, and to do that in responsible ways, we'll get there.Corey: I really want to thank you for taking so much time to talk through what you're up to with me.Diya: I am super excited and glad that you were able to have me on. I love talking about this, so it's great. And I think it's one of the ways that we get more people aware, and hopefully, it sparks the interest in companies to take their own Responsible AI journey.Corey: Thank you so much for your time.Diya: Thanks for having me.Corey: I appreciate it. Diya Wynn, Senior Practice Manager at AWS. I'm Cloud Economist Corey Quinn, and this is Screaming in the Cloud. If you enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice along with an angry insulting comment, presumably because you're Canadian.Diya: [laugh].Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.

Wesley Clover is a private, global investment management firm and holding company. Under the direction of founder, Chairman, and serial technology entrepreneur Terry Matthews, the focus is to fund and grow successful technology companies. Connect with Joshua

We're diving into the topic of Analyst Relations and why it's a critical aspect of modern marketing. In this episode, Joely Urton, Senior Director of Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, pull from their own experience to describe how the AR and CMO relationship can impact your company's reputation and how you can leverage it to your advantage. Whether you're new to the field or a marketing veteran, Joely and Lauren will help you better understand the role of analyst relations in marketing.Key TakeawaysThe analyst relations function is an important strategic function for the B2B marketer.Analyst relations allow CMOs to differentiate their portfolio by raising awareness and providing knowledge.Having a relationship with the right analysts can help executives to get the information they need or to get urgent critical questions answered quickly.Quotes:“Analyst relations allow you to differentiate your portfolio. How do you value that for your end user, customers, and clients? Through analysts – their whole job is to write about technology and evolution of technology, and why it matters for the customer.” - Joely Urton “If you are a B2B marketer with a technology solution, analyst relations is one of the most important and one of the most strategic functions that you'll have.” - Lauren Vaccarello Episode Timestamps:* (01:41) - Meet AR and marketing experts, Joely & Lauren* (14:35) - How big does a category need to be to get considered by analysts?* (25:16) - How AR can help predict ROI* (33:16) - Tips for building relationships with analysts Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Ian on LinkedInFollow Joely Urton on LinkedInFollow Lauren Vaccarello on LinkedInLearn more about SplunkLearn more about SalesloftLearn more about Caspian Studios

Welcome to SAP Experts Podcast and a very Happy New Year 2023 to everyone! I am your host Akshi Mohla, and I am so excited to back from my maternity leave. As a new mom, I can not overstate the importance of mixing instinct, innovative new practices with the tried and tested expert wisdom. Similarly, within Software as a Service, the technology is ever evolving and so are the needs of our customers. And this is where the discerning wisdom of analysts comes in. Having deep understanding of both tech and customer industries – analysts combine the two to guide both our customers and the direction of our solutions. Which is why, we are kicking 2023 off by discussing the strategic importance of Analyst relations with none other than the dynamic and inspiring, Clare Henry. Clare is the Global Vice President of Analyst Relations at SAP. The core mission of this team is to engage with and assimilate industry analyst perspectives into SAP's business strategy AND ensure analysts around the globe have accurate and timely education on SAP. Prior to this role, Clare was head of Analyst Relations at Microsoft and spent her prior years in product marketing, where her team was responsible for driving the technical cloud scenarios. Clare loves spending time with her family. She is also deeply committed to the St. Paul community in Petit Trou, Haiti and affordable housing causes in Seattle. You're listening to SAP Experts Podcast!

In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Simon Dudley, Head of Analyst Relations at Logitech, about why it's important for IT, facilities, and HR to play well together to support Hybrid and Remote Workers.You can learn more about Logitech at https://www.logitech.com/en-us

In this episode, we're joined by Sonatype's VP Product Marketing and Analyst Relations, Tara Condon. Join us as we talk trends and recommendations for open source dependency management and other critical takeaways from the 8th Annual State of the Software Supply Chain Report.

This week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint.  On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession. Tiziana Barrow has spent the last 20+ years of her career in the B2B high tech Industry in key positions, including VP of Marketing, Principal Marketing Consultant, Director of Competitive & Market Intelligence, and Analyst Relations.  Passionate about building strategies, innovative campaigns, and the teams that thrive to deliver, Tiziana is very much a change agent marketer who finds satisfaction in producing high quality results.  She has also been part of building and growing start-up companies, including Symantec, the industry's most popular antivirus software provider and Eloqua—prior to the Oracle acquisition—a marketing automation platform. Gerardo Dada has over 20 years of experience in technology marketing and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has held senior marketing and strategy positions at SolarWinds, Microsoft, Rackspace, DataCore, BazaarVoice, and Keeper Security. He writes on his blog www.theAdaptiveMarketer.com Together, in this week's episode, Competitive Intel vs. Competitor Obsession Striking the Right Balance, Brandi, Tiziana and Gerardo explore the difference between competitive intel and competitor obsession, value versus reaction, how to use the intel when you have it and much more. Links: Get in touch with Tiziana Barrow on: LinkedIn Tilagia Get in touch with Gerardo Dada on: LinkedIn Twitter YouTube Blog Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Learn More: Curious about working with industry analysts? Check out Nick's great guide on Analyst Relations to get startedFollow Nick: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

On this episode, Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory shares 5 proven tactics to create a successful analyst relations program that will drive long-term brand and revenue through influence. A recent survey noted that 92% of enterprise buyers leverage analyst reports and reviews to make buying decisions. Analyst Relations is an often overlooked but key driver in "influencing the influencers" to make buying decisions. Specifically, Kirsten covers: - Why analyst relations aren't out of date.- The most fun (and most challenging) part of being an analyst.- How to manage expectations around you.- Knowing how you're relevant to an analyst and what benefits them.- Early-stage investment options.- Why you should accept advice from analysts.   Learn more at https://tractionconf.io Learn more about FullStory at https://www.fullstory.com/   This episode is brought to you by: Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca  Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com   #startup #marketing #PR #AnalystRelations

Wendy Shlensky is an out of the box thinker and Analyst Relations maven. What is a maven? It is someone who translates complexities into lay language. She has been working in with industry analysts for over 20 years, starting at Giga Information Group, Forrester Research, starting the analyst relations program at Cognizant, creating a CoE at Infosys, starting a program at HGS before starting her own analyst relations advisory consulting firm, Canopy Communications & Marketing, Inc. We discuss how to effectively engage analysts at any conference. Be sure to check out the Bendy Show https://www.thebendyshow.com/ for a masterclass on analyst Relations. Of particular interest is Season 2: Maximize your time at Analyst Events https://www.thebendyshow.com/podcast/episode/1b76a850/season-2-maximize-your-time-at-analyst-events Give it a listen and let us know what you think?   Today's guest  Wendy Shlensky AR Maven Canopy Communications wendy@canopycommunication.com Twitter https://twitter.com/WLS26 LinkedIn https://www.linkedin.com/in/wendyshlensky/ Podcast Hosts Jeff Roster Twitter https://twitter.com/JeffPR LinkedIn https://www.linkedin.com/in/jeff-roster-bb51b8/ Website https://thisweekininnovation.com Brian Sathianathan Twitter  https://twitter.com/BrianVision Website https://www.iterate.ai Podcast Website https://www.podbean.com/pu/pbblog-f8asf-af2782 https://thisweekininnovation.com Apple https://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014 Spotify https://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN LaunchPadOne https://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true Listen Notes https://lnns.co/2QPSfnizE5K     #innovation, #thisweekininnovation, #DigitalTransformation, #podcast, #retailpodcast, #emergingtechnologies, #5ForcesOfInnovation, #TRI2022, #tri2022, #Startup, #Startups, #Retailers, #retail, #retailtechnology, #retailtech, #futureofretail, #retailtrends, #VentureCapital, #VC, #Founders, #Entrepreneurs, #Gartner, #IHL, #mentorship, #ArtificialIntelligence, #AI, #cloud, #InternetOfThings, #IoT, #Blockchain, #LowCode

Learn from Analyst Relations experts at how to deliver the best demo for an analyst How do you create the best demo possible? Connecting the dots for the analysts on what the differentiators are? What are some of the most important aspects for analyst relations This is the preview for acing the demo - please share your questions with us for what else you want us to cover regarding acing the demo. Beth's contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy's contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thebendyshow/support

Analyst relations…a useful path to establishing your reputation, or an outdated, overpriced avenue not worth exploring? In this episode of Demand Gen U, Jason Widup, VP of Marketing at Metadata, is joined by colleague Alex Virden, Senior Product Marketing Manager, to discuss whether analyst relations are worth it in 2022. Jason and Alex break down analyst relations in layman's terms, detail Metadata's experiences with the Forrester Wave and outline the alternatives they are exploring to maximize their exposure. Listen to find out: Jason's summary of analyst relations About Metadata's category challenge How Metadata became involved in the Forrester Wave For more analyst relations advice from Jason and Alex, tune in to the full episode. 0:00 – 0:27 – Introduction 0:27 – 1:55 – Alex Virden introduces herself 1:55 – 4:20 – Jason and Alex's work on a Forrester Wave 4:20 – 6:08 – Jason's first exposure to analyst relations 6:08 – 11:50 – Analyst services 101 11:50 – 13:20 – Analyst relations – don't do it? 13:20 – 16:28 – Metadata's category challenge 16:28– 17:19 – The dangers of waves 17:19 – 26:06 – How Metadata got involved in the Forrester Wave and how companies get included 26:06 – 28:12 – Changes Metadata made for the Forrester Wave 28:12 – 39:25 – Thoughts on responses to the Forrester Wave 39:25– 42:14 – Alternatives to dedicated analyst relations 42:14 – 43:40 – Outro

In this edition of SMBCP, Host Karl catches up with Jadon and Erin of Bitdefender on the latest of Modern Security Operations. Learn the differences between EDR, XDR, and MDR as we delve into why detection and response services are necassary for your business.  Erin has been in the technology industry for over a decade, beginning in Public and Analyst Relations before transitioning to her true passion, product marketing. As Senior Manager, Product Marketing at Bitdefender, Erin focuses on all things Managed Detection & Response (MDR) and is responsible for developing messaging, positioning, and go-to-market strategies that reflect the voice of the customer and convey the true value-props of managed cybersecurity services. Before joining Bitdefender, Erin was a product marketer at Expel, focusing on MDR, threat hunting, and partner integrations.  Jadon is a product manager who specializes in bringing new technologies to market, including a SOAR platform at Rapid7 and a Cloud Attack Surface Management Product at Censys. He recently created Rapid7's Active Response capability for their MDR service, ensuring expeditious remediation in the case of an incident. As a Senior Director of Product Management at Bitdefender, Jadon is the product leader of the MDR service. Jadon is a Las Vegas native whose true joys in life are chicken wings, mezcal, and watching reality TV.   Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumer, business, and government environments, Bitdefender is one of the industry's most trusted experts for eliminating threats, protecting privacy and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers over 400 new threats each minute and validates around 40 billion daily threat queries. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence, and its technology is licensed by more than 150 of the world's most recognized technology brands. Launched in 2001, Bitdefender has customers in 170+ countries with offices around the world.   For more information, visit https://www.bitdefender.com   Resources and Links: https://www.bitdefender.com/content/dam/bitdefender/business/products/managed-detection-and-response/Bitdefender-GravityZone-MDR-Datasheet-en.pdf   https://www.bitdefender.com/business/enterprise-products/managed-detection-response-service.html   Sponsor Memo: Cisco   Did you know Cisco helps Managed Services Providers directly? Know about the Cisco Partner Program? Focused on helping partners combine managed services expertise and service creation with innovative Cisco technology and proven go-to-market resources, there's a program option for you. With provider pricing, MDF, and marketing resources coupled with Cisco's leading technologies inculding Meraki, Duo, and Umbrella, learn more with the link right in the show notes.     https://lnkd.in/gsydMya   

James Hillard welcomes Nathan Coutinho from Logitech to discuss why organizations should reevaluate IT and office space planning. With high-turnover rates and many employees feeling “burnt out”, now is the time to pause and think about what solutions are needed to encourage meeting equity and enhance collaboration among in-person and remote teams. Listen to this episode to discover other strategies companies should consider to better support employee wellness and productivity. Host: James Hilliard Guest: Nathan Coutinho, Head of Analyst Relations and Business Strategy at Logitech Show Notes: [1:00] Video applications have come a long way. From barely loading frames in the 1990s to our daily need for collaboration and building relationships; users today depend on webcams, video platforms, and audio equipment. And this need will continue to push forward the evolution of these tools. [3:20] Office spaces have changed too. The workforce went from collaborative meeting rooms to remote work environments due to the pandemic. Hybrid and remote models are here to stay. [4:10] Having the right setup at home is important. There are so many physical factors; the right desk, the right chair, and the right environment all play a big role in your health. From the technology side, audio and video are critical elements for users to be their authentic selves. [8:20] Poor video and audio can lead to fatigue. But not sharing your camera at all or using your camera too much can also lead to fatigue. These factors tie into the overall work culture. [11:10] Because we are all at different levels of tech savviness, it's important to have an inclusive mindset and an understanding that connectivity or accessibility issues may happen. Not everyone has the same access to technology either. For instance, some employees may be able to manage their bandwidth by setting up mesh routers or getting duplicate lines, but the average person may not have the means or even the knowledge to do this. [17:35] What is meeting equity? Making sure employees working remotely can still get the full context of a meeting that's taking place in the office. Getting the right framing, being able to see and hear everyone, and the ability to read body language has been a problem for years. Today's web cameras can smoothly pan to those within a conference room so remote/hybrid employees can have a better experience. Web and audio technologies will continue to advance over the next five years. [23:39] Organizations should have a thoughtful strategy when it comes to equipping employees with the right gear. There's no silver bullet but enabling managers to lead their teams based on how they want to work is key, along with having the support from senior leaders. [28:00] Now is the time to reset. Re-evaluate your office space. Consider flex spaces based on what meetings are happening and how those groups engage. Often, organizations rollout office spaces and collaboration tools without asking employees what they need and want. Adoption will always be hindered until companies really understand how employees want to work. [33:57] How we work will continue to change. So, what can organizations do? Don't assume people know how to use technologies. Training should be part of the strategy and supported by all leaders and departments. Persona-based understanding can help develop the right package of equipment and solutions. The goal is to delivery technologies that are so streamlined that its nearly invisible.   Thank you for listening. You can hear us on Apple Podcasts, Amazon Music, Spotify, and Podbean. Follow Connection on Twitter, Facebook, Instagram, YouTube, LinkedIn, or read our latest insights.  

On the PreSales Podcast, James Kaikis and Elena Hutchison connect on "SC Impact on Marketing." Elena, Executive Vice President of Strategy and Product Marketing at Medallia, talks about her career journey up from non-traditional PreSales talent to Solutions Consulting Leader and now Strategy and Product Marketing. During her time at Medallia, Elena and the SC's were introduced as a secret weapon to Analyst Relations and other Marketing functions. Listen to Elena discuss how your SC team can be at the center of influence both internally and externally. 

Analyst Relations is one of the fastest growing jobs according to Linked In. To that end, Beth & Wendy talk about what are the skills needed to excel in Analyst Relations as we want to aid career changers to think about joining the career we both enjoy. If you want more details on the skills, check out Beth's recent blog . Beth analyzed 50 analyst relations job posts to help us understand what skills companies are looking for in these roles. If you are in AR or a recruiter in AR and want to join Beth's LinkedIn only for analyst relations professionals and recruiters - DM her for an invite. Beth's contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy's contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thebendyshow/support

Skill gap, tools complexity, alert fatigue, and other market challenges have become increasingly difficult to navigate in the MSP space. And for those with limited resources, these obstacles will continue to inhibit successful customer service.   In this exclusive interview, Host Karl spoke with Bitdefender's Erin Meyers and Jadon Montero in response to these growing issues and how MDR Foundations look to act as its solution.     Erin has been in the technology industry for over a decade, beginning in Public and Analyst Relations before transitioning to her true passion, product marketing. As Senior Manager, Product Marketing at Bitdefender, Erin focuses on all things Managed Detection & Response (MDR) and is responsible for developing messaging, positioning, and go-to-market strategies that reflect the voice of the customer and convey the true value-props of managed cybersecurity services. Before joining Bitdefender, Erin was a product marketer at Expel, focusing on MDR, threat hunting, and partner integrations.  Jadon is a product manager who specializes in bringing new technologies to market, including a SOAR platform at Rapid7 and a Cloud Attack Surface Management Product at Censys. He recently created Rapid7's Active Response capability for their MDR service, ensuring expeditious remediation in the case of an incident. As a Senior Director of Product Management at Bitdefender, Jadon is the product leader of the MDR service. Jadon is a Las Vegas native whose true joys in life are chicken wings, mezcal, and watching reality TV. Resources and Links: For more information, visit https://www.bitdefender.com MDR Foundations for MSPs Datasheet: https://www.bitdefender.com/content/dam/bitdefender/business/msp/Bitdefender-MDR-Foundations-for-MSPs-Datasheet_en.pdf MDR Datasheet: https://www.bitdefender.com/content/dam/bitdefender/business/products/managed-detection-and-response/Bitdefender-GravityZone-MDR-Datasheet-en.pdf Sponsor Memo: Linode Linode – a top Infrastructure as a Service provider has resources specifically for helping MSPs explore  the alternative cloud. Discover this growing market: one of the best-kept secrets in building a scalable, thriving, modern Managed Service Provider business. Learn about the cloud provider landscape, improving KPIs, security, and more in Linode's free ebook, The MSP's Guide to Modern Cloud Infrastructure, available now. This resource and more at linode.com/mspradio.   :-)  

Do you wonder what Analyst Relations (AR) is all about? if so, this is the episode where Beth & Wendy simplify and explain AR to all. Whether you are new to AR, have always struggled to explain AR to your friends or family, or are friends/family of someone in AR and want to know more. . . This podcast is for you! Please write to Wendy/Beth to let them know if we have explained it thoroughly. Beth's contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy's contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thebendyshow/support

Robin Schaffer, Principal AR Consultant at Schaffer AR discusses how you can raise your thinking beyond Analysts being just PR channels, what the most valuable aspects of analyst relations are, and how tech companies can effectively work with analysts.

Listen to this episode to learn: Do you really need a research contract to have a successful Analyst Relations program? Check out our blog on this same topic! Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thebendyshow/support

Welcome to Cloud Talk Live, Episode 97: Managing the World of PR in a Tech Company. Before we dive into the conversation, all of the resources for this episode can be found at https://www.rackspace.com/solve/97. Now, onto #CloudTalkLive, where we are focusing on amplifying Women in Tech for Women's History Month. Today, our host, Jeff DeVerter, is joined by #Racker, Natalie Silva, Director, Analyst & Public Relations, who will share her journey into the tech world and how she manages analyst and public relations at Rackspace Technology.

Original Air date: Aug 2, 2021 - advice - timeless. This week on #ThisWeekInInnovation podcast we discuss the 5 pieces of advice every Founder needs to know. I'm joined by Wendy Shlensky, Principal/Owner and AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications for a wide-ranging discussion on the art and science of analyst relations. Beth and Wendy explain why each of the below 5 points are so important. For the record I agree with all their points. Analyst Relations is really expensive. You need to know what your AR goals are Analyst Relations is slow. Timing is important. It's your job to properly educate the analysts about your company, your products, your vision, and your differentiators Wendy's contact info canopycommunication.com https://twitter.com/WLS26 https://www.linkedin.com/in/wendyshlensky/ Beth's contact info: https://www.torriecommunications.com/ https://twitter.com/bethtorrie https://www.linkedin.com/in/workingmom/ This week In Innovation Podcast Hosts Jeff Roster https://twitter.com/JeffPR Brian Sathianathan https://twitter.com/BrianVision Iterate.ai Podcast Website https://www.podbean.com/pu/pbblog-f8asf-af2782 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thebendyshow/support

Listen to this episode to learn: What are the business benefits of AR? Alyssa's Master Move! The one key item AR MUST have to be successful How does Bloomberg measure success? Resources in the Pod: Monster Energy Drink ARInsights' Architect Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thebendyshow/support

In this episode, Anirban Chakrabarti shares the unexpected challenges he faced when starting his entrepreneurial journey and the importance of understanding your customer to create a successful product. Listen in and learn some insights into the software industry and the mistakes you don't want to make when exiting a business.   EPISODE NOTES The importance of being a servant to your customer The hardest part of being a first-time entrepreneur Why you need to be surrounded by supportive people Evolution of customer behavior since the global pandemic What to look for when recruiting new members for your team   RESOURCE/LINK MENTIONED Leading without authority by Keith Ferrazzi    ABOUT ANIRBAN CHAKRABARTI Anirban Chakrabarti is the CEO of HireLogic and an experienced technology entrepreneur with a strong software background as a general management executive with large enterprise software companies to venture-backed small startups. He is fluent in General Management with full P&L, Go-to-Market Strategy, Scaling Revenue, Building High-Performance Teams, Product Launches, Product Market Positioning, Product Management, Analyst Relations, Investment & Fund Raising, Technology Portfolio Management, M&A, and modern Recurring Revenue business models.   CONNECT WITH ANIRBAN Website: www.hirelogic.com LinkedIn: Anirban Chakrabarti   CONNECT WITH US Website: Gravy Work | Hire Staff On Demand Podcast: Off The Clock Facebook: @GravyWork   Until Next Time.. Be Kind and Thrive!

#Innovation, #ARChat, #AnalystRelations This week on  #ThisWeekInInnovation #podcast we discuss the 5 pieces of advice every Founder needs to know.  I'm joined by Wendy Shlensky, Principal/Owner and AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications for a wide-ranging discussion on the art and science of analyst relations.  Beth and Wendy explain why each of the below 5 points are so important.  For the record I agree with all their points.  Analyst Relations is really expensive. You need to know what your AR goals are Analyst Relations is slow. Timing is important. It's your job to properly educate the analysts about your company, your products, your vision, and your differentiators Wendy's contact info canopycommunication.com https://twitter.com/WLS26 https://www.linkedin.com/in/wendyshlensky/ Beth's contact info: https://www.torriecommunications.com/ https://twitter.com/bethtorrie https://www.linkedin.com/in/workingmom/ This Week In Innovation Podcast Hosts Jeff Roster https://twitter.com/JeffPR https://www.linkedin.com/in/jeff-roster-bb51b8/ https://thisweekininnovation.com Brian Sathianathan https://twitter.com/BrianVision https://www.iterate.ai Podcast Website https://www.podbean.com/pu/pbblog-f8asf-af2782 https://thisweekininnovation.com Apple https://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014 Spotify https://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN LaunchPadOne https://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true Listen Notes https://lnns.co/2QPSfnizE5K #innovation, #Startup,  #Startups, #innovation,     #Retailers,   #retail, #retailers, #thisweekininnovation,  #mobile, #web, #instore, #VentureCapital, #Founders,#Entrepreneurs, #Gartner, #unifiedcommerce, #socialcommerce, #emergingtechnologies, #DigitalTransformation, #retailtechnology, #retailtech, #futureofretail , #retailtrends #clubhouse, #future, #trends, #ArtificialIntelligence (#AI), #cloud, #data , #deeplearning, #naturallanguageprocessing , #sentimentanalysis , #conversationalai, #InternetOfThings (#IoT) , #machinelearning, #Blockchain, #LowCode. #Data, #computervision, #virtualreality, #augmentedreality, #personalization,  #datamining, #pos, #loyalty, #livestreaming, #SaaS, #Recommendations, #QRcodes, #Robots