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I'm a firm believer that success leaves clues. If someone was able to scale their staffing business not just once or twice but multiple times, that can't be based on luck. To produce those results over and over, they must have a winning formula. That being the case, you'd want to know their formula, wouldn't you? Well the good news is that's exactly what you'll learn from my podcast interview with Joel Slenning. This is Joel's second appearance on the show. Last time, he shared the story of how he scaled his previous recruitment firm, ICON Medical, to $16M before selling it in 2019. I found that story fascinating - especially the part where he started his own business in the middle of a global recession and how he strategically scaled it during the most difficult first year. This time, Joel is back to reveal the strategies he's using to grow his new staffing firm, INNOVA People from a start-up to almost $2M in revenue in less than 3 years! Joel talks about his business model, leveraging offshore sourcers, and inbound marketing, and much more. Joel is the President of Innova People, a healthcare and IT staffing agency based in Oregon. Joel and I run a coaching program together called APEX which is a mastermind group for owners of 7-figure recruiting firms who want to scale to 8-figures and build a business that runs without them that they could potentially sell one day. Episode Outline and Highlights [02:00] Joel talks about his current company, INNOVA People, and what he is doing differently this time. [05:15] Building a sustainable model where business development is side by side with the delivery team. [14:48] The blend of contract and permanent direct hire. [22:26] Leveraging offshore resources and automation. [32:31] The 9 Pillars of a Scalable Recruitment Business [34:33] Joel's approach to marketing and generating inbound leads. [48:32] The ToMA (Top of Mind Awareness) Model and how to create it in today's environment. [52:58] Joel's mindset on the economic slowdown and how we should prepare. Structuring a Very Sustainable Business Model After successfully scaling and selling ICON Medical Network, Joel is now the owner of a successful IT Staffing Agency, INNOVA People. What he has been doing differently with this new agency is the approach to a sustainable business model, where business development works side by side with the delivery team. He segregated business development from the delivery team by creating a talent acquisition leader for delivery and sales development reps on the business development side. How does this work for Joel's team? With this strategy alongside a number of automated processes, the team was able to scale rapidly. Contrary to a 360 model, this approach is really agile and avoids having recruiters having to switch-task which reduces productivity. Each person is dedicated 100% to what they are doing. The business development team is able to fully support the delivery team, which results in consistent hiring and scalability. In its third year, they are pushing close to $2M in revenue. Joel further shared key factors in his current business model such as leveraging offshore resources and automation. If you are hesitating in employing an offshore team member, Joel's insights on the matter can be very helpful. What to look for in an offshore colleague? Does location really matter? In his own experience, making the right offshore hire is critical to Joel's success in scaling his business. Top of Mind Awareness and Inbound Marketing The last time we had Joel in the podcast, he alluded to the fact that the majority of his leads on both clients and candidates were generated using inbound marketing. We ran out of time to get into the details of how he does it, and so we are truly fortunate to hear the details from him this time around. Joel shares their strategy for applying the ToMA or Top of Mind Awareness approach in their marketing. Here are some of the practices that Joel discussed in this episode: When and who to hire as marketing staff. Platforms that they are utilizing the most in their marketing. Calendar and timeline on running social media content and posts. You will enjoy the very practical and no-nonsense approach that Joel shared in this part of our conversation. Outworking the Global Economic Slowdown Joel also shared his insight on having the right mindset to deal with economic downturns or recessions. This is a relevant topic to a lot of recruitment business owners who are concerned about a global slowdown in hiring activity. The media has amplified this message to the point that there's a lot of fear, uncertainty and doubt in the market. But if there is one thing that I learned from the 2008 global recession and the COVID19 pandemic, is that taking a proactive approach and having the right mindset are the game changers. Joel shared his thoughts on how to outwork whatever potential economic downturns that may come. Our Sponsors This podcast is proudly sponsored by i-intro and Recruitment Entrepreneur. i-intro® is an end-to-end retained recruitment platform. Their technology and methodology allow recruiters to differentiate themselves from the competition, win more retained business, bigger fees and increase their billings. Their software combined with world-class training enables you to transition from transactional, contingency recruiter to consultative, retained recruiter. Instead of being perceived as a “me too” vendor, you'll be positioned as a “me only” solutions provider. Be sure to mention Mark Whitby or The Resilient Recruiter. Book your free, no-obligation consultation here: www.recruitmentcoach.com/retained Recruitment Entrepreneur is the world's leading Private Equity firm specializing in the international recruitment industry. If you've dreamed of starting, scaling and selling your recruitment business, this is your chance. James Caan and his team at Recruitment Entrepreneur are actively seeking ambitious recruiters who they can invest in. They provide everything you need to grow a successful recruitment business including: funding, financial expertise, coaching and mentoring, operational strategy, backoffice support, marketing and talent attraction solutions. Be sure to mention Mark Whitby or The Resilient Recruiter. Start a conversation here: https://www.recruitmentcoach.com/vc Joel Slenning Bio and Contact Info Joel is a talent acquisition expert, talent strategist, tech investor, and tech startup guru based in Portland, Oregon. With a recruitment career spanning for more than 20 years, Joel has always been a consistent top performer and an award-winning billing manager. He is the president of INNOVA People, a Human Resources Solutions agency that utilizes AI platforms to solve complex HR problems mainly focused on healthcare and information technology. Joel on LinkedIn Email address: joel@innovapeople.com Innova People website link Innova People on Facebook People and Resources Mentioned Webinar: How to Build an 8 Figure Recruitment Business That Runs Without You Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Related Podcast You Might Enjoy TRR#53 How to Scale Your Staffing & Recruiting Firm to $16,000,000, With Joel Slenning Subscribe to The Resilient Recruiter
Do you want to build a recruitment business that operates without your day to day involvement and maybe even sell it someday? If so, you'll really enjoy my interview with Joel Slenning. Joel is the President of Innova People, a healthcare and IT staffing agency based in Oregon. Prior to that, Joel was the founder and CEO of Icon Medical Network, a locum tenens provider which he scaled to £16,000,000 before selling in 2019. Most recruitment firms are “lifestyle” businesses run by owner-operators. Few recruitment businesses ever grow beyond 5-10 people, and fewer still give the owner the potential for an exit. There is a simple reason for that - scaling up your staffing and recruiting is extremely challenging. In this episode, Joel breaks down exactly how he was able to rapidly scale his recruitment business and gives detailed advice on how to structure the firm, bring the right people on board at the right time, and set them up for success. Episode Outline and Highlights [4:30] Starting a recruitment firm during the recession - hear Joel's journey of “going out on his own in the worst market possible” [9:35] What Joel is trying to achieve - and why [12:30] Joel describes the “scary” first 12 months of starting the business [16:30] How hiring a virtual assistant can help you increase productivity [18:35] When to make your first or second hire - listen to Joel's revenue-based “12 months” rule and other hiring principles when scaling [27:22] How to use metrics to make sure everyone is on the right track [36:10] Reality Check: So you want to scale your recruiting business? Here's what you should expect… [44:55] The importance of closely tracking your ‘first-time interviews” [47:10] Key roles and responsibilities you have to bring in so you can free up yourself and scale your business Building a Recruitment Firm During the Recession Joel is not only a successful recruiter, but he is also a successful firm founder who built a scalable business model. It started around about the time of the last big recession. Not the best time to start a firm, and as he said, “For some reason, I had this crazy notion that I needed to go out on my own in the worst market possible.” Some of the business philosophies he mentioned are the following: Lay the foundation - have specific values for your company. Surround your recruiters with tools to make their job easier for them to focus on deal-making. Surround your talents with other talented people. Replicate this business model to different disciplines in healthcare. Setting the Metrics for Successful Hires When I asked Joel about the hiring metrics that he used to allow him to know that they've hired someone on the right track, he admitted that it was not easy at first and they also made mistakes. As Joel puts it, “Early on, we totally screwed it up, you know, 10 times over.” One question he had to solve was, how can you measure the contribution of someone who is not making placements? He realized key metrics - key components of the business that were being done. Some of the key pointers that Joel shared when setting the metrics are as follows: Set a number of calls/emails a day Set a number of people that they can connect with Set a number of jobs that they can pitch (hear the why and the how of this metric) On the above, an excellent example that Joel stated was setting a minimum of 45 outbound calls a day, resulting in at least 2 to 3 connections where they are pitching, typically resulting in 1 submission. Setting the metric is just the beginning, hear the rest from Joel on the specifics on how this system is being applied and the results it produced. Joel Slenning Bio and Contact Info Joel is a talent acquisition expert, talent strategist, tech investor, and tech startup guru based in Portland, Oregon. With a recruitment career spanning for more than 20 years, Joel has always been a consistent top performer and an award-winning billing manager. He is the president of INNOVA People, a Human Resources Solutions agency that utilizes AI platforms to solve complex HR problems mainly focused on healthcare and information technology. Joel on LinkedIn Email address: joel@innovapeople.com Innova People website link Innova People on Facebook People and Resources Mentioned Jordan Rayboy on LinkedIn Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Related Podcast You Might Enjoy TRR#46 How to Run a Million Dollar Recruiting Firm From Your RV, with Jordan Rayboy Subscribe to The Resilient Recruiter
Mindset Entrepreneur is a weekly video podcast from MindsetGo (www.mindsetgo.com) and Davideo Company (www.davideocompany.com). This week's guest on Mindset Entrepreneur is Jennifer Davis Cain, President of Human Resources Solutions. Visit https://vimeo.com/channels/mindsetentrepreneur to view all of our video podcasts.
Mindset Entrepreneur is a weekly video podcast from MindsetGo (www.mindsetgo.com) and Davideo Company (www.davideocompany.com). This week's guest on Mindset Entrepreneur is Jennifer Davis Cain, President of Human Resources Solutions. Visit https://vimeo.com/channels/mindsetentrepreneur to view all of our video podcasts.
It’s predicted that by 2020, 50% of workers will work remotely. That brings a new set of challenges to global companies and in this podcast, we explore what those challenges are and how to thrive in this new world. Our guest expert is Mary Lemons, the VP of Human Resources Solutions at Global Upside. Global Upside is a leader in helping companies transform their finance, accounting, and human resources functions in over 100 countries.
he hot topic for this Globig podcast is ‘Hiring Foreign Employees’ and things that often trip up companies, especially US companies, when hiring international talent. Our featured expert is Mary Lemons, the VP of Human Resources Solutions at Global Upside. Global Upside is a leader in helping companies transform their finance, accounting, and human resources functions in over 100 countries. Mary provides helpful advice about some of the key pitfalls to be prepared for before and when hiring international employees.
This is Part 2 of a 2-part series on Generation Z, which is a large group of young people coming into the workforce right now and their impact on companies around the world. Our guest is Mary Lemons, the VP of Human Resources Solutions at Global Upside. Global Upside is a leader in helping companies transform their finance, accounting, and human resources functions in over 100 countries. This podcast explores the question: Is Gen Z the HR manager’s dream employee or are they a nightmare to manage?
This is Part #1 of a 2-part series on Generation Z, which is a large group of young people coming into the workforce right now and their impact on companies around the world. Our guest today is Mary Lemons, the VP of Human Resources Solutions at Global Upside. Global Upside is a leader in helping companies transform their finance, accounting, and human resources functions in over 100 countries.
What Are The HR Implications of International Assignments? Our world is much more global and digitally connected today than ever before and many people dream about living and working in a foreign country. Even if companies don’t initiate overseas assignments, it’s not uncommon for employees to request the opportunity to work abroad. Globig welcomes Mary Lemons, the VP of Human Resources Solutions at Global Upside as our guest to explore the HR implications of letting your employees work around the world. Global Upside is a leader in helping companies transform their finance, accounting, and human resources functions in over 90 countries.
Sign up for weekly reminders about upcoming guest interviews, here: InformationManagers.ca/pmn-podcast For full show notes, along with webinar slides and resources visit: InformationManagers.ca/Dania-Moazzam In this FREE 30-minute Practice Management Nugget Webinar with Dania Moazzam, you will learn about payroll and human resources solutions for your healthcare practice. Reduce Payroll Pain: In this Practice Management Nugget Webinar for Your Healthcare Practice, Dania Moazzam of Ceridian will share: Dania's #1 Payroll and Human Resources tip for Healthcare Practices How to save time that you spend managing scheduling employees Accurate and efficient payroll calculations and avoid errors and penalties Ways to Meet Employment Standards and taxation rules with confidence How to use real time data to manage work schedules and costs Inviting employees to easily access their own work schedules and manage their availability and holiday requests Improving the confidentiality of sensitive payroll data A scenario physician practice with 5 MOA's The benefits of using a payroll solution And, how to create a payroll solution timeline If you are opening a new healthcare practice or have an existing healthcare practice and want to reduce the time you spend managing payroll and human resources, consider using an outsourced payroll and human resources solution provider. Contact Dania Moazzam: dania.moazzam [at] ceridian dot com for more information. Grab Your Free Payroll & HR Calendar, here:http://info.ceridian.ca/LP=2930?source=im Join in the conversation on Twitter: #PracticeManagementNuggets #Payroll #healthcare #medical#Ceridian Sign up for weekly reminders about upcoming guest interviews, here: https://informationmanagers.ca/PMN-podcasts/
Hire Up Podcast - A Podcast Devoted To Everything Human Resources
It’s All In The Skill! In this episode, John Beck, Jr. and Kelly Painter discuss…eSkill, The Next Generation of Skills Assessments. Human Resources Solutions veteran, Kelly Painter, Vice President of Sales, has over 12 years’ experience working in Talent Management. Kelly has a broad background in scoping talent solutions, implementation planning, delivery of services and[...]