Podcasts about healthcare practice

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Smile Partners USA Digital Marketing Director Ashley Minaudo for a conversation packed with valuable insights for healthcare marketers navigating the evolving landscape of dental and healthcare marketing. The discussion emphasizes the critical connection between marketing strategies and patient experience, highlighting the importance of retention and re-engagement campaigns post-appointment. You'll learn about leveraging technology, including AI, for personalized patient engagement and the significance of educational content in building brand trust. The episode also covers practical strategies for managing multi-brand identities, optimizing call center conversions, and utilizing data analytics to refine marketing efforts. This episode is a must-listen for those looking to enhance patient loyalty and streamline marketing operations in a competitive healthcare environment. RELATED RESOURCES Connect with Ashley - https://www.linkedin.com/in/ashley-minaudo-2989b596/ Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025/ DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/ How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Episode Overview In this special solo episode for Stress Awareness Month, host Tracy Cherpeski shares insights from the Sonoma-Mendocino Lake County Healthcare Expo and Conference on physician wellness and burnout. Drawing from her 15+ years of consulting experience with healthcare practices, Tracy discusses how the unique challenges faced by independent practitioners affect both personal wellbeing and business success. Key Highlights The Burnout Crisis: 63% of physicians report at least one symptom of burnout according to Mayo Clinic research Double Impact: Practice owners face both clinical stress and business ownership pressures Strengths Becoming Weaknesses: How the qualities that make great healthcare providers (service orientation, high standards, problem-solving abilities) can undermine personal wellbeing Business Consequences: How unmanaged stress directly impacts practice revenue, staff retention, patient experience, and clinical decision-making Practical Solutions: Stress management strategies specifically designed for independent practitioners and small practice owners Topics Covered The unique stress patterns observed in healthcare practitioners vs. other professionals How to recognize early warning signs of burnout in yourself and colleagues The measurable business costs of practitioner stress Practical interventions that serve both wellbeing and business optimization Why institutional wellness approaches often fail independent practitioners Featured Framework Tracy's coaching approach for practice owners includes: Eight-area life assessment to identify imbalances "Threshold interventions" - small changes at critical junctures of the day Environmental modifications to reduce stress triggers Intentional calendaring and boundary-setting Integration of wellbeing strategies with business optimization Resources Mentioned Free Burnout Prevention Guide: Available at PracticeSuccess.co/resources (scroll to bottom of page), WHO's official burnout definition and 12-stage progression model Episode Quotes "In healthcare, your most important business asset isn't your equipment, your location, or even your patient list—it's you. And when you're operating from a place of chronic stress, every business metric eventually suffers." "Addressing practitioner stress isn't just a wellness nicety—it's a business imperative with measurable ROI. When practice owners invest in their wellbeing, they're making one of the most significant business investments possible." "We take the approach of building one's business around the life they want to live, not the other way around." Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy's LinkedIn Business LinkedIn Page Thriving Practice Community Instagram

Turning your business around doesn't have to take years.  In this episode, Tristan Bond reveals how you can create a total transformation in just 90 days. If you've been feeling overwhelmed, stuck in long work hours, and unsure of what to do next, this episode will give you the exact steps to make a complete business overhaul in a short period of time. What You'll Learn in This Episode: Why transformation starts with a decision, not time How to create a clear 90-day goal that keeps you focused The one strategy that almost every successful practice owner use How to audit your time to eliminate inefficiencies The power of reverse engineering your numbers to drive revenue Why most practices lose thousands in missed sales opportunities (and how to fix it) How to run a simple reactivation campaign to book past patients instantly The right way to scale patient acquisition using Facebook Lead Ads Remember, transforming your practice doesn't take years—it takes a decision, a solid 90-day plan, and the right execution.  P.S. If you want to learn more on how to scale your healthcare practice, chat with one of our expert coaches at https://practiceacceleration.com/application and see how we can help you!  Thanks so much for joining us this week. We hope you love it! Have some feedback you'd like to share? Leave us a review on iTunes! If you enjoyed this episode, please subscribe and leave an honest review for The Practice Acceleration Podcast on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience- plus, we read each one of them! If you're looking for ways to grow your healthcare practice even faster, join our free Facebook group Scale Your Practice.

As people become more aware of the importance of staying healthy, and the rising costs of healthcare, there is a growing focus on preventive care and personalised medicine. How is private healthcare in Singapore adapting to technological advancements, changing consumer demands, and an aging population? What are the latest trends and challenges in the private healthcare and wellness industry? Aileen Seah, Amelia Lee, and Goh Xin Ying, co-founders of The Health Collective, which integrates chiropractic, osteopathy, and dental care to prioritise early intervention and holistic well-being share their insights. The three women leaders also touched on concerns that women tend to ignore their own health while balancing work and caregiving responsibilities, and the steps they can take for better health and well-being. See omnystudio.com/listener for privacy information.

On episode 224, Lauren and Heather are joined by former Maynard Nexsen attorney Steve McPheeters, who now serves as EVP and Chief Legal Officer of HighFive Healthcare. Steve shares how HighFive Healthcare partners with physicians to oversee healthcare management, and we dive into operational pain points for providers. We also explore trends in the healthcare market, such as M&A, AI, and more. Tune in now!

In this candid "snack episode," Miranda Dorta turns the tables and interviews Tracy Cherpeski about transformative moments in her coaching practice. Through unscripted conversations, Tracy shares powerful insights about working with healthcare providers, revealing how vulnerability, cultural awareness, and thoughtful leadership shape successful medical practices. From emergency room physicians transitioning to private practice to international healthcare providers navigating different systems, Tracy's experiences illuminate the common threads that connect all practice owners. Memorable Quote: "We slow down to speed up, we slow down to scale up. And so in those first four to six weeks of our work together, you're probably not gonna like me very much because I'm not going to allow you to move at the speed of light... If we're moving too fast, we miss the details, we miss the scenery, we miss the opportunities." - Tracy Cherpeski Episode Highlights: - The breakthrough moment with an ER physician-turned-practice owner who finally expressed his business uncertainties, highlighting the importance of creating safe spaces for healthcare providers to be vulnerable - How working with an Australian physician practicing in Norway challenged Tracy to abandon her usual framework and develop a more culturally responsive approach to coaching - The consistent pattern Tracy observes across practices: "tough nuts with big hearts" - highly credentialed professionals deeply committed to providing excellent patient care - The value of "slowing down to speed up" in the first 4-6 weeks of client work, allowing practice owners to spot opportunities they might miss when rushing toward goals - Tracy's insights on leadership versus management, and helping practice owners find the delicate balance between control and guidance Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy's LinkedIn Business LinkedIn Page Thriving Practice Community Instagram

"When somebody shows you who they truly are, believe them the first time. From the very beginning, we took Emory at their word when they said they wanted to design and build a cancer center never before seen or imagined." —Anthony Treu on The Healthcare Interior Design 2.0 podcast Step into a world where healthcare spaces nurture healing, empower caregivers, and transform the patient experience. In this inspiring episode, host Cheryl Janis sits down with visionary healthcare architect Anthony Treu, AIA, ACHA, LEED AP, Principal and Healthcare Practice Leader at Skidmore Owings and Merrill (SOM), who is revolutionizing how we think about healthcare design. From a fourth-grader sketching houses to the one of the architects behind award-winning cancer centers at SOM, Anthony shares the remarkable journey of creating spaces that combine cutting-edge innovation with profound human comfort. He and his teams' work on the groundbreaking Emory Winship Cancer Center in Atlanta, Georgia shows us what's possible when we dare to reimagine healthcare delivery from the ground up. Discover how Anthony and his team are creating healthcare environments that feel less like institutions and more like sanctuaries of healing, where high-tech innovation meets human-centered design. This conversation will leave you believing in the power of architecture to transform the healthcare experience. Learn more about Anthony Treu and SOM's pioneering healthcare architecture projects at: https://www.som.com/. SOM partnered with May Architecture, https://www.mayarchitecture.com/ on the Emory Winship Cancer Center project. Anthony credits this collaboration as a cornerstone of the project's success, combining SOM's innovative approach with May Architecture's specialized clinical design expertise. In this enlightening conversation, Cheryl and Anthony explore: The revolutionary spirit behind Emory Winship Cancer Center, where traditional cancer care was completely reimagined to put patients first How rethinking the basic layout of cancer care reduced treatment planning from weeks to a single day The stunning results of patient-centered design: registration times cut in half, satisfaction scores soaring into the 90th percentile, and staff retention improving by 10% The beautiful balance of creating spaces that feel both technologically advanced and warmly inviting How questioning core assumptions – like "Do we really need waiting rooms?" – can lead to breakthrough innovations The future of healthcare spaces, where rooms might quietly monitor vital signs without patients even knowing  Anthony's philosophy of approaching each project with fresh eyes, free from the weight of convention Stories from some of SOM's global projects in Egypt and Kazakhstan that reveal universal truths about human-centered healthcare design The exciting frontier of healthcare design, where ambient technology and passive monitoring could transform the patient experience How collaboration and trust between architects, engineers, and visionary clients can turn seemingly impossible dreams into reality The power of asking better questions rather than just designing better solutions Whether you're a healthcare professional, designer, architect, or someone who cares about improving the healthcare experience, this conversation will inspire you to think differently about what's possible in healthcare design. Join us for a masterclass in how thoughtful design can transform not just buildings, but the entire experience of giving and receiving care. Listen to the episode now! Shout Outs May Architecture (00:24:11) Described as cornerstone partner for Emory project CBR Healthcare (00:25:19) Program manager for Emory project Batson Cook (00:25:24) Contractor for Emory project Newcombe and Boyd (00:25:24) Engineering partners Featured Projects: Emory Winship Cancer Center - Atlanta, Georgia  (00:00:48) Egypt's National Cancer Institute (00:44:23) Almaty's International Medical Center (00:44:27) Roper St. Francis Healthcare - Charleston, South Carolina (00:48:55) Industry Partners The world is changing quickly. The Center for Health Design is committed to providing the healthcare design and senior living design industries with the latest research, best practices and innovations. The Center can help you solve today's biggest healthcare challenges and make a difference in care, safety, medical outcomes, and the bottom line.  Find out more at healthdesign.org. Additional support for this podcast comes from our industry partners: The American Academy of Healthcare Interior Designers The Nursing Institute for Healthcare Design Learn more about how to become a Certified Healthcare Interior Designer®  by visiting the American Academy of Healthcare Interior Designers at: https://aahid.org/. Connect to a community interested in supporting clinician involvement in design and construction of the built environment by visiting The Nursing Institute for Healthcare Design at https://www.nursingihd.com/ FEATURED PRODUCT The prevention of nosocomial infections is of paramount importance. Did you know that bathrooms and showers – particularly in shared spaces – are a veritable breeding ground for pathogen, some of which we see in the form of mold and the build-up of toxic bio films on surfaces. Body fats and soap scums provide a rich food sauce for micro-organisms such as airborne bacteria Serratia Marcescens, which thrive in humid conditions. We know that people with weakened immune systems are so much more vulnerable to the illnesses associated with infection and let's face it, none of us go into the shower with an expectation that we might get sick. So how do we keep those shower walls clean? Well let's think big – BIG TILES. Porcelanosa have developed XXL Hygienic Ceramic Tiles that are 5 feet long - which means just one piece fits the wall of a shower or tub surround. XTONE Porcelain slabs are 10 feet high which means a floor to ceiling surface with no joints. Why does this matter? Well hygienic glaze will not harbor pathogen and surface impurities are easily removed to prevent build up – it is reassuring to know the evidence - INTERNATONAL STANDARDS Test ISO 10545 - Resistance to Stains -  has determined these surfaces can be easily cleaned and the most difficult contaminants washed away, greatly reducing the need for aggressive chemicals. Think about this. When we unload our dishwasher our ceramic tableware is sparkling clean, sanitized and fresh to use - again and again. The principle is the same with large ceramic walls - So, when planning the shower surrounds for your facilities please reach out to Porcelanosa. The designer in you will love the incredible options and your specification will deliver the longest & best lifecycle value bar none. For more information, visit https://www.porcelanosa.com/us/healthcare.    

If you have zero clue what co-pay maximizers and/or co-pay accumulators are and the financial incentives involved for PBMs (pharmacy benefit managers) and plan sponsors here, after you're done listening to this episode, go back and listen to the show with Joey Dizenhouse (EP423). Also, the episode called “Game Theory Gone Wild” with Dea Belazi, PharmD, MPH (EP293). Both these shows could fill in some blanks. For a full transcript of this episode, click here. If you enjoy this podcast, be sure to subscribe to the free weekly newsletter to be a member of the Relentless Tribe. Here's the micro mini of the co-pay maximizer/accumulator deal. These are vehicles that are designed by vendors who are also sometimes called maximizers or sometimes they're also PBMs. But these programs are designed to get as much money out of Pharma as possible in the form of co-pay support. So, here's how the maximizers are supposed to maximize plan sponsors getting pharma money. Say, for some drug, the pharma company has, I don't know, $12,000 max in co-pay support available to patients in total per year. Pharma does always cap the dollars that are available for patients. So, in this hypothetical, $12k a year is available. What a forthright or well-run maximizer will do is figure out, you know, if there's $12k max available, then they'll set a co-pay—so there's variable co-pays for patients—so they'll set a patient co-pay of, like, $1000 a month, which adds up to $12k over 12 months of the year. Get it? Every single month, the patient has a $0 co-pay, but the plan maximizes the dollars that the plan gets. Or, you know, maybe they'll charge $1,025 a month so the patient has some small “skin in the game,” and the plan sponsor just banked $12k. Sounds great, right? Well, sure, when it works as promised … and we'll get to this in a moment. Accumulators, on the other hand, have no such “Hey, let's make sure the patient actually gets their meds” guardrails. They hear that the Pharma is offering $12k, and the accumulator vendor and their plan sponsor clients also are like, “Cool, let's get that money as fast as possible.” So, they make the co-pay for that drug, I don't know, like hypothetically $3000. Great, now the patient runs out of that co-pay money in May. And don't forget and/or let me inform you, for both maximizers and accumulators, dollars paid by the Pharma generally don't count to the plan deductible for the patient. So now, the patient walks into the pharmacy, if in an accumulator or in a poorly run maximizer program, they walk into the pharmacy in May and are told that if they want their drug, they're gonna need to pay the $3000 co-pay that was set out of pocket every month until they reach their deductible. With some of these co-pay maximizer/accumulator plans, the plan sponsor may be a little bit out of the loop relative to what is actually going on here. The plan sponsor may think that members are doing fine—you know, they're getting their drug every month—so they may be surprised to learn about this running out of money in May issue. And what is true more often than it's not true, this $3000 or whatever—hundreds or thousands of dollars—payment due co-pay, the patient learns about it at the pharmacy counter or while trying to get chemo. It comes as a complete surprise, the fact that they owe three grand or whatever. What patient just shrugs and pays up in that moment because they happen to have their entire deductible or thousands of dollars lying around and at the ready? What a shock to find this out at the pharmacy counter or at the infusion clinic. Some of these maximizer programs are also starting to veer back into accumulator zones, like they're doing things such as saying that the member must pay their out-of-pocket max or their deductible or 30% of the cost of the drug, right, like some number before the plan will allow the patient to use the co-pay reimbursement program to begin with. So, there's other things that are emerging right now, which, again, cause the patient to have a very, very large out of pocket in order for them to get a drug which they have been prescribed and—ostensibly, at least—need. Allegedly, and sometimes for sure, dollars raked in from Pharma make it across the PBM/maximizer, vendor, middleman trench all the way over to the plan sponsor. For sure, especially for the administrative only maximizer vendors … yeah, you're gonna have the dollars actually making it to the plan sponsor. But sometimes the vendor running these programs is paid spread, right? So, the more expensive the drug and the richer the co-pay card program, the more the vendor will make because they take a percentage of savings. So, the more expensive, the more savings, therefore, the more the vendor is gonna make. In these cases where the vendor is paid a spread, can I take Perverse Incentives for $600, Alex? Right? But in sum, again, there's a lot to this conversation with Bill Sarraille, so please do listen to the whole thing. Bill offers five main pieces of advice, so I'm just gonna cover them right here up front—spoiler alert, I guess, but just to keep them all in one place. 1. Look into what is going on with a maximizer and/or accumulator program. First of all, is the plan sponsor paying spread? And also, how are these programs being marketed to members and how aggressively? Because there are a lot of plan sponsors having way more negative impact than they suspect they are. So, that's point of advice #1: Really look into actually what is happening on the grounds with some of these programs. 2. Eliminate surprise. Any plan sponsor listening, and Brian Reid also says this very crisply in an episode a month or so ago (EP456). If a plan sponsor wants to do stuff like this—like force a patient to pay hundreds or thousands of dollars out of pocket—if at any point during the year they are gonna wind up with thousands of dollars in co-pay or coinsurance to get their Crohn's disease med or cancer med or whatever, be really up front about this at least. It's really important if we really want to make sure that patients are taking maintenance meds and getting the medications that they're prepared for the reality that, at a certain point during the year, they are going to have a really big bill. 3. There is legal risk here. So also, Bill's advice is check into whether accumulators and/or maximizers are unlawful under the ACA (Affordable Care Act) and/or by deceptive practices rules when maximizers or accumulators are teed up as a benefit. And it, again (reference point of advice #2), it's not explained that dollars they get from Pharma will be taken by the plan and not applied to the patient deductible. I was just reading about the crazy aggressive marketing tactics that some of these vendors are using to get members to sign up and … yeah, definitely look into deceptive practice rules. 4. If it's utilization management that we're trying to achieve here, then your utilization manager should be utilization managing. These maximizers are not meant to impact utilization management. Patients really cannot differentiate, as per study after study, it's very difficult for patients to differentiate high-value from low-value care or meds. So, pretty much the impact of having a patient with thousands or hundreds of dollars of out-of-pocket spend to get a med isn't going to be to ensure that the right people are taking the right med. Point is, use the right tool for the right job. So, if we're trying to keep patients away from low-value meds, the tool for that is utilization management. Also be aware, if the PBM says it cannot do utilization management or you'll lose your rebates and/or is pushing into a maximizer accumulator program to do this instead, that's kind of a clue that they cannot do it because they are taking money from Pharma to not have any restrictions on a drug. Read the article in the New York Times (you're welcome) about how PBMs took secret payments for the free flow of opioids, and Chris Crawford also talks about this sort of same-ish thing in an upcoming show relative to GLP-1s. But if you're trying to do utilization management, then do utilization management. 5. Use our understanding of this whole goings-on as a rationale or a way to tamp down perverse incentives. We want to wind up with patients getting charged a percentage of net prices, not a percentage of some wildly inflated list price with this whole accumulator maximizer contributing to, you know, just more wildly inflated list prices so the co-pay programs can be bigger and someone can make even more money off of the percentage of savings. And plan sponsors addicted to rebates now have another bucket of cash. Like, this is just another example of how perverse incentives pervade the system. And we should certainly be aware of that. Bill Sarraille was a healthcare attorney for many years. He retired from his law firm on the first of last year, and now he's doing the things he wanted to do before but couldn't because his billable rate was too high. Bill is teaching at the University of Maryland Law School and doing some regulatory consulting, etc. He's working with a variety of patient groups. Also mentioned in this episode are University of Maryland Francis King Carey School of Law; Joey Dizenhouse; Dea Belazi, PharmD, MPH; Brian Reid; Chris Crawford; Marilyn Bartlett; Scott Haas; Paul Holmes; and Tom Nash. You can learn more at University of Maryland Francis King Carey School of Law and by following Bill on LinkedIn. You can also sign up for his Substack.   Bill Sarraille is a professor of practice at the University of Maryland Francis King Carey School of Law, a regulatory consultant, and a retired senior member of the Healthcare Practice group at Sidley Austin LLP. Bill is a nationally recognized expert in healthcare, life sciences, drugs, medical devices, and patient access to treatments. He is widely known for his expertise in a broad array of healthcare matters, including rare disease treatment access barriers, pharmaceutical pricing, Anti-Kickback Law compliance, the 340B program, and managed care and PBM issues. During his years practicing law, Bill was recognized repeatedly by The Best Lawyers in America in both healthcare law and administrative law. He was also consistently listed as a leader in the field of healthcare law in Chambers USA: America's Leading Lawyers for Business. Bill also serves as the general counsel of the charity the Pharmaceutical Coalition for Patient Access, as an advisor to multiple patient advocacy groups on patient access issues, a compliance advisor to a coinsurance patient assistance foundation, and as the director of a rare disease society and Kalderos, Inc., a health IT firm with a focus on effectuating pharmaceutical discounts and rebates.   09:31 What should plan sponsors be aware of right now? 14:01 What is the justification for maximizers, and why is this at odds with the purpose of insurance? 18:05 Where does the issue of “fairness” land within cost containment? 20:00 Brian Reid's LinkedIn post on insurance company access challenges. 21:30 What are the real legal issues presented by some of these co-pay maximizers and co-pay accumulator programs? 27:06 How are these programs creating perverse incentives? 29:28 EP450 with Marilyn Bartlett, CPA, CGMA, CMA, CFM. 32:16 “If you're covered by the ACA, I think this is unlawful.” 32:57 What advice does Bill have in regard to these programs? 33:49 What potential litigations does Bill see coming in the near future in regard to these co-pay maximizers and co-pay accumulator programs? 38:38 EP365 with Scott Haas. 38:45 EP397 with Paul Holmes.   You can learn more at University of Maryland Francis King Carey School of Law and by following Bill on LinkedIn. You can also sign up for his Substack.   @HCLAWComment discusses #costcontainment on our #healthcarepodcast. #healthcare #podcast #pharma #healthcareleadership #healthcaretransformation #healthcareinnovation   Recent past interviews: Click a guest's name for their latest RHV episode! Stacey Richter (INBW41), Andreas Mang (Encore! EP419), Dr Komal Bajaj, Cynthia Fisher, Stacey Richter (INBW40), Mark Cuban and Ferrin Williams (Encore! EP418), Rob Andrews (Encore! EP415), Brian Reid, Dr Beau Raymond, Brendan Keeler  

Episode Overview: In this episode, we dive deep into the world of commercial real estate for healthcare providers with expert Colin Carr. Learn how to make informed decisions about your practice location, whether you're leasing, purchasing, or renewing your current lease. Key Points: Introduction to Carr, a nationwide commercial real estate firm specializing in healthcare The importance of representation in real estate transactions Why talking directly to landlords during lease renewals can weaken your position The benefits of exploring multiple options before making real estate decisions Factors to consider when deciding between leasing and purchasing How to evaluate your current lease against market rates The potential savings and benefits of working with a commercial real estate expert Why most healthcare providers don't have to pay for commercial real estate services Notable Quotes: "If you are having conversations with your landlords directly, you have lost your posture to start with." - Colin Carr "You should never be talking to your current landlord on a lease renewal until you've gone to market." - Colin Carr "There's a couple $100,000 that are on the line." - Colin Carr on the financial impact of real estate decisions Actionable Advice: Always go to market and explore multiple options before making real estate decisions Use a professional representative for lease negotiations Consider both leasing and purchasing options, even if you're leaning one way Take advantage of free resources and evaluations offered by commercial real estate firms Resources Mentioned: - Carr website: carr.us - Free lease evaluation tool on Carr website - Resources tab on Carr website with articles, blogs, FAQs, and glossary terms If you're considering a new location, expansion, or lease renewal for your healthcare practice, visit carr.us to find an agent in your area or request a free lease evaluation. Guest Bio:  ​​Colin Carr is the founder and CEO of CARR, the nation's leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to help them achieve the most favorable terms on their lease and purchase negotiations. Colin has been involved in commercial real estate for over two decades and has personally completed over 1,000 transactions.  Find Colin: Website Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy's LinkedIn Business LinkedIn Page Thriving Practice Community Instagram

In this special year-end episode, Tracy reflects on the transformative journey of Thriving Practice and previews exciting changes for 2025. Discover how successful practice owners are growing their businesses without sacrificing wellbeing. Key Highlights: - Evolution of Thriving Practice podcast and its focus on healthcare practice owners - Success stories featuring Dr. G (30% revenue growth while reducing clinical hours) and Dr. B (successful multi-service expansion) - Top episodes from 2024:   - EP 119: Carla Titus: Practice Ownership Blueprint   - EP 120: Hally Brooke: Whole-Person Wellness   - EP 124: Jessica Martin: Enhancing Patient Experience with Psychology   - EP 136: Carolyn Boldt: Beyond Gray Walls 2025 Announcements: - Return to weekly episode format - January/February "Overachievers Intensive" with 2 episodes per week - Launch of Thriving Practice Community (TPC) - Call for practice owner success stories Resources Mentioned: - ThrivingPracticeCommunity.com - Book a strategy call: ThrivingPracticeCommunity.com/call - Guest application link in show notes Tracy's Bio: Tracy Cherpeski, MBA, MA, CPSC, is an executive coach and leadership development expert. Her mission is to unlock the potential for success in every individual and organization she works with. With a background in operations and a passion for driving growth, she approaches each engagement with professionalism and a keen eye for optimizing structures, processes, and productivity to boost profitability. Tracy's coaching, consulting, and training programs are designed to provide a holistic experience, integrating leadership development, executive coaching, and mindset mastery. Her expertise has been sought after by small business owners, industry groups, networking organizations, government agencies, and corporations alike. Originally hailing from the Pacific Northwest, Tracy now calls Chapel Hill, North Carolina, her home. Wherever she goes, her commitment to helping people and organizations reach their full potential remains unwavering. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy's LinkedIn Business LinkedIn Page Thriving Practice Community Instagram

When you were last checking out a restaurant, hotel, or online purchase, did you check the reviews first? Of course you did.  When it comes to medical procedures, your prospective patients are no different. In fact, when it comes to planning medical procedures, they're even more likely to be scrutinising their options. That's why in this week's video we're talking about the power of patient testimonials. We'll explain why they're important, and give you tips and a free tool to help you generate even more reviews for your clinic. Check out the episode and start generating more reviews for your clinic! Thank you for checking it out.!

Episode Overview In this episode of Thriving Practice, host Tracy Cherpeski explores why focusing on your practice's operations is more crucial than obsessing over insurance issues. Learn how to create work-life harmony and optimize your healthcare practice for true success. Key Topics Covered - The impact of insurance challenges on healthcare practices - Why operational excellence trumps insurance concerns - The concept of work-life harmony vs. work-life balance - Practical tips for optimizing your practice operations The Insurance Cloud - Acknowledgment of insurance challenges in healthcare practices - Why focusing solely on insurance isn't the answer The Power of Operations - How solid operations can make or break your practice - Real-world example of a practice owner who improved profitability by focusing on operations Work-Life Harmony - Explanation of why we prefer "work-life harmony" over "work-life balance" - The misleading nature of the balance metaphor - How harmony allows for different aspects of life to take prominence at different times   Practical Tips for Operational Excellence Compose Your Symphony    - Plan your day with intention    - Example: Dr. Sarah's weekly schedule optimization Conduct with Precision    - Use time blocking techniques Tune Your Instruments    - Look for inefficiencies in daily operations    - Examples: Automating appointment reminders, simplifying check-in processes Empower Your Musicians    - Delegate tasks effectively    - Invest in team training Focus on the Audience Experience    - Prioritize smooth, efficient patient journeys Embrace Continuous Learning    - Utilize resources from the Thriving Practice Community:      - Monthly Masterclasses      - Peer Learning Circles      - Resource Library      - Expert Q&A Sessions      - Annual Retreat    - Access through the Mighty Networks platform Create Work-Life Harmony    - Allow different aspects of life to take the lead at different times    - Aim for a fulfilling composition over time Tracy's Bio: Tracy Cherpeski, MBA, MA, CPSC, is a Business Consultant and Executive Coach with over 20 years of experience. Tracy is the go-to expert for private practice owners and their teams, teaching them how to optimize their time and scale their practices without sacrifice. She helps her clients take back their time and energy to start living a fulfilled life as a high-impact provider and CEO. Tracy is host and executive producer of Thriving Practice podcast, and works with healthcare practice owners around the world. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy's LinkedIn Business LinkedIn Page Thriving Practice Community Instagram

In this episode, Jerry Durham sits down with Michael Silva, a seasoned physical therapist and former clinic owner, to explore the journey of building a patient-centered practice. Michael shares his experiences, from starting a cash-based clinic to growing it into a thriving multi-location business, all while maintaining an unwavering commitment to exceptional patient care.Listeners will hear how Michael's dedication to creating a connected and engaging experience for patients set his clinics apart in a competitive market. He discusses the strategies that made his practice successful, including hiring the right team members, implementing effective systems, and focusing on the full patient journey.Throughout the conversation, Michael emphasizes the importance of motivation, engagement, and consistently delivering on promises. He also delves into the significance of breaking stereotypes in healthcare and surprising patients with outstanding service.Jerry and Michael explore valuable lessons on leadership, the critical role of understanding the patient experience, and why it's essential to prioritize the majority of patients who truly appreciate the care they receive.Whether you're a healthcare professional, clinic owner, or simply interested in the nuances of providing exceptional service, this episode offers actionable insights that can elevate any practice and enhance patient satisfaction.Tune in to discover how thoughtful actions can make a significant difference in both patient satisfaction and business success. If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

On this episode of Healthy Outcomes, our host Mark Ross interviews David Gregory, a recently retired Principal in Baker Tilly's Healthcare Practice, who has had a distinguished career spanning over 30 years. His journey began in the late 1980s as an Operations Manager at NYU Langone Medical Center. In the early 1990s, he transitioned to Prudential Healthcare, where he served as a Manager working with healthcare delivery systems. In 1993, David entered the consulting field with Presscott Associates, a firm that provided services across the entire healthcare continuum, including providers, payers, and life sciences companies. Presscott was acquired by Baker Tilly in 2013, where David continued his consulting career until his retirement.Together, they discuss several topics related to the overall healthcare environment, with a focus primarily on healthcare providers.Specific topics of discussion include: Significant healthcare developments over the past 30+ yearsKey challenges facing healthcare provider organizations in the futureMajor opportunities for healthcare provider organizations in the futureAdvice for healthcare leaders navigating challenging timesBeyond healthcare: David's thoughts on what he's most looking forward to in the next chapter of his lifeFollow UsTwitter @bakertillyusFacebook @BakerTillyUSInstagram @bakertillyusPresented by Baker Tilly https://www.bakertilly.com/

Host Ericka Adler she sits down with special guest David Adler from the Adler Law Group to discuss choosing a memorable and protectable name for your healthcare practice. In this episode, they dive into the considerations when selecting a practice name, including the importance of finding a distinctive and memorable name, as well as how to protect your branding through trademark clearance searches and legal assistance. The episode also sheds light on common issues faced by small businesses in receiving cease-and-desist letters and offers valuable insights on navigating trademark-related challenges. Tune in to discover why investing in trademark rights early on can save you time and money in the long run. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode of Closing The Books, a podcast by IC System, Host Tyler Kern talked with Mary Prendergast, Vice President of Business Development at IC System, and Gary Meza, CEO, and Owner of GTM Medical Consulting, whose mission is to become the leading business advisor for physicians in the Mid-Atlantic by helping its clients achieve best practices both financially and operationally. The trio talked about how a business adviser can improve your healthcare organization's revenue challenges. Meza and GTM Consulting help practices that are struggling. Having worked with over 100 practices from numerous backgrounds, he helps them by restructuring them and making them more financially sound. One of the main issues he sees is billing efficacy, which in turn becomes a cash flow issue. “To flesh this out I ask physicians if I can review their accounts receivable and monthly billing report,” Meza said. “Very seldom do they review these on a regular basis. They just want to practice medicine.” The business of healthcare has changed over the last ten years, however, with practices now forced to enlist a business consultant or business manager. Meza has been a long-time partner of IC System, introducing clients that need help with self-pay solutions. The pandemic, however, has brought a fresh round of challenges to the industry. Listen to hear more about these challenges and how a business adviser can help improve a healthcare organization. For more information, visit https://www.icsystem.com/.

Episode Summary:   In this episode of Practice Growth HQ, I speak with Avi Kumar about essential baseline marketing strategies for healthcare professionals.   Avi is the founder and CEO of KUWARE Inc. He grows businesses through organic and paid media, debunking marketing myths with a no-nonsense, data-driven approach.   In this episode, Avi discusses how to manage online reviews, optimise your website and effectively use Google Business Profile to enhance your practice's visibility.    If you're ready to improve your healthcare marketing, you can't afford to miss this episode!   What you'll learn:  (01:27) Avi shares his journey growing up in India and moving to Austin to study Engineering and Business.  (05:52) Why the growing competition in the healthcare field should make you think twice about your baseline marketing.  (07:21) How social media has drastically changed the way your practice can be impacted by negative reviews. (10:29) The tricky nature of medical procedures and how they can lead to bad reviews.  (11:41) The strategy that will help you turn bad reviews into gold. (13:45) The Do's and Don'ts of making your website irresistible to patients.  (17:18) The trick to making medical jargon crystal clear. (19:42) Discover how videos can improve patient experience.  (24:40) Why updating your Google Business Profile (GBP) can skyrocket your practice. (26:23) The 48-point checklist that will help you optimise your GBP.  Plus loads more!   Links and Resources:  Email: avi@kuware.com  Website: https://kuware.com/  

  Leading healthcare investors and strategists discuss how to rethink capital in healthcare and share unique ways to grow and scale companies to improve health outcomes, cost savings, and operational efficiencies.   Topics include: Components investors look for in 2024 Healthcare sectors with the highest growth projections Human capital strategies Growth strategies to scale your company Bright spots that have been attracting people and capital   Anna Haghgooie, Managing Director at Valtruis, a WCAS Company Steven Klopfer, Founder & Managing Partner, Kamyn Search Shayan Masoudpour, Director, Bow River Capital Naimish Patel, President, Healthcare Practice, Red Cell Partners   https://www.brightspotsinhealthcare.com/events/investor-insights-strategies-to-drive-transformative-growth-in-healthcare   Feedback survey: https://www.surveymonkey.com/r/VGMVMWB

Join #HealthLawHotSpot host Ericka Adler as she sits down with special guest David Adler from the Adler Law Group to discuss choosing a memorable and protectable name for your healthcare practice. In this episode, they dive into the considerations when selecting a practice name, including the importance of finding a distinctive and memorable name, as well as how to protect your branding through trademark clearance searches and legal assistance. The episode also sheds light on common issues faced by small businesses in receiving cease-and-desist letters and offers valuable insights on navigating trademark-related challenges. Tune in to discover why investing in trademark rights early on can save you time and money in the long run.

Technology often takes center stage in today's world, and it's important to remember the human connection in sales. We need to find a balance between providing information and understanding our customers' needs because knowing is better than telling. By listening to our customers and truly understanding their needs, we can provide better solutions and build stronger relationships. In this episode, John Crowder emphasizes the concept of listening to understand in sales, building trust with customers, adopting a problem-solving mindset, and empowering sales professionals to take ownership of their interactions with clients. John points out that to have better outcomes in sales, sales professionals must take the time to truly understand their customers' needs and concerns so they can offer more tailored solutions to them. By actively listening, asking the right questions, and building trust, sales professionals can better meet their customers' needs and achieve success in their sales endeavors. In this episode, you'll learn: The importance of active listening in understanding customer needs and concerns to provide tailored solutions. How adopting a problem-solving mindset enables sales professionals to identify and understand the specific pain points or challenges faced by their customers. The need for balancing technology and human interaction in helping sales professionals leverage data insights while maintaining authenticity, empathy, and rapport with customers. Jump into the conversation: [00:00] Introduction to Mental Selling [01:56] Moving Beyond the Tell-Sell Paradigm [06:36] Value Trumps Access [09:15] Listening To Understand [13:44] The Neuroscience of Selling [21:17] Mitigating Risk and Fear in Sales [24:11] The Art of Consultative Selling [28:05] Shifting Accountability About the guest: John Crowder is a former naval officer, football coach, and currently Vice President of the Healthcare Practice for Integrity Solutions, where he helps companies improve sales productivity, increase profitability, and create a culture that retains the best employees. John has over 25 years of experience in the medical sales industry. He worked for and led sales teams in medical device and pharma ranging from start-ups to Fortune 500 companies, spending a significant part of his career working in key account management, sales and leadership development, and marketing. Resources: John on LinkedIn: https://www.linkedin.com/in/john-crowder/ Connect with the host: Will Milano on LinkedIn: www.linkedin.com/in/willmilano/ Learn more about Integrity Solutions: www.integritysolutions.com/

In this solo episode, host Tracy Cherpeski gets candid about the importance of healthcare entrepreneurs safeguarding their own mental and emotional well-being in order to show up fully for their patients, lead their teams effectively, and build sustainable, profitable practices. As Tracy shares, the common entrepreneurial struggles of burnout, overwhelm, and lacking work-life balance are amplified in the healthcare space due to the highly emotional and demanding nature of patient care. However, doing the inner work of personal development, self-care, and healing isn't just vital for the practice owner's health - it allows them to bring more empathy, presence and impact to every patient interaction. Tracy explores the truth that "healed people heal people" and why incorporating complementary, mindfulness-based modalities like energy work, sound healing, and breathwork into the practice can be incredibly beneficial on multiple levels: For Patients: - Creates a relaxing, sensory-based experience to counteract "white coat syndrome" - Enhances receptivity to primary treatment protocols  - Provides holistic, integrative offerings that many patients are seeking For Practice Owners:  - Additional revenue stream from offering complementary services - Immersing in these practices provides nervous system regulation  - Deepens capacity for grounded presence during patient interactions - Supports longevity and resilience by preventing burnout The episode closes with a call to action for practice owners to book a consultation call with Tracy to explore certifying in an integrative modality, adding practitioners to their staff, or developing an overall strategy for prioritizing mental/emotional self-care. As Tracy emphasizes, investing in your inner wellbeing is the greatest gift you can give your patients and your business's success. Episode Summary: - The importance of healthcare entrepreneurs caring for their mental health - How practice owners' personal healing impacts patient care  - The benefits of offering integrative, mindfulness-based services - Generating an additional revenue stream through complementary modalities - Using breathwork, energy work, etc. for practice owners' self-care - Call to action to book a consultation call on this topic Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy's LinkedIn Business LinkedIn Page Thriving Practice Community Instagram

Nothing is more powerful than a trusted referral. As a healthcare business owner who relies on your online presence to attract new patients, you already know how powerful a Google review can be to build your reputation. In this episode, I'm going to share 5 proven and simple ways to blow up your google reviews. Stay until the end, because I'll show you how you can get your hands on a valuable download that makes getting Google reviews for your practice brain-dead easy… Let's dive in! P.S. If you want to learn more on how to scale your healthcare practice, chat with one of our expert coaches at https://practiceacceleration.com/application and see how we can help you!  Thanks so much for joining us this week. We hope you love it! Have some feedback you'd like to share? Leave us a review on iTunes! If you enjoyed this episode, please subscribe and leave an honest review for The Practice Acceleration Podcast on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience- plus, we read each one of them! If you're looking for ways to grow your healthcare practice even faster, join our free Facebook group Scale Your Practice.  

Neil Baum, MD, is a renowned leader in medical practice marketing and a pioneer in the field, having authored the first textbook on the subject in the 1990s. Today, Baum continues to share his knowledge through writing, lectures, and consulting on healthcare practice marketing. He has written a new book, Medicine is a Practice: The Rules for Healthcare Marketing. Baum, a practicing physician based in New Orleans, Louisiana, draws from real-world examples that have proven successful in his own healthcare practice. His mission is to aid physicians and medical practice administrators in creating the productive and profitable practice they have always envisioned. In this interview with host Mike Sacopulos, Baum shares tried-and-tested suggestions for enhancing relationships with existing patients and attracting new patients to the practice. As a bonus, Baum ends the interview with three hints for new physicians as they build their careers in medicine. Learn more about the American Association for Physician Leadership at www.physicianleaders.org.

First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. By including high-quality videos on your clinic's website, you enhance user experience and increase your chances of ranking higher in search results, which can lead to more patients. Today, we're talking about the right ways to incorporate videos into your website:How video helps your website SEO (search engine optimization) 10 ways to use videos on your website to improve website user experience and gain more patients Examples of how/where to use short videos or long videos Video blunders - some common mishaps when it comes to using videos on clinic websitesThis episode provides examples for healthcare organizations such as chiropractors, physical therapists, acupuncturists, physiotherapists, and other clinic owners. ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn ⚡ Free Workshop + Bonus ⚡Patient-Driven SEO for Clinics:A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Join us for the continuation of our insightful conversation with Dr. Gyl Kasewurm, a seasoned audiologist and business owner with over 30 years of experience. Dr. Kasewurm shares her wealth of knowledge on all things audiology and business, discussing the evolution of technology, patient care, and key performance indicators (KPIs) essential for building a successful practice. In the latest Sound Bites podcast, Dr. Kasewurm and Dr. Dave Fabry delve into the significance of KPIs beyond just help rate, exploring how small changes in business strategies can yield significant results. They emphasize the importance of reframing trial periods for hearing aids to ensure patients are committed and invested in their treatment journey from the start. Moreover, they discuss the shifting landscape of hearing healthcare, especially with the booming boomer generation becoming more proactive about their hearing health. Dr. Kasewurm reflects on her transition into a new phase of her career and the ongoing joy she finds in helping others and staying connected to her passion. Whether you're a seasoned audiologist or a business owner looking to enhance your practice, this episode offers valuable insights and practical tips to navigate the dynamic intersection of audiology and business.   Link to full transcript here. 

Did you know that a simple birthday wish can turn a past patient into a returning one?  Let's talk about why a birthday campaign needs to be a regular part of your marketing strategy. In the next few minutes, I'll show you how a simple birthday campaign system can give you a constant flow of revenue opportunities, and why ignoring this strategy is as good as leaving money on the table. And if you listen until the end of this episode, I'll share with you the pre-proven, word-for-word birthday campaigns that our clients have used to bring in new bookings on demand. So let's dive in! P.S. If you want to learn more on how to scale your healthcare practice, chat with one of our expert coaches at https://practiceacceleration.com/application and see how we can help you!  Thanks so much for joining us this week. We hope you love it! Have some feedback you'd like to share? Leave us a review on iTunes! If you enjoyed this episode, please subscribe and leave an honest review for The Practice Acceleration Podcast on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience- plus, we read each one of them! If you're looking for ways to grow your healthcare practice even faster, join our free Facebook group Scale Your Practice.

Did you know that conducting more effective meetings with your team can help your healthcare practice grow and attract more patients? Meetings aren't just for status updates. If done right, you can set your practice up for success quite easily. So in this podcast, we'll go over the top 5 mistakes that are holding your healthcare practice back. And if you watch until the end of this episode, I'll give you a resource you can use for your very next meeting that can have a direct impact on your bottom line. P.S. If you want to learn more on how to scale your healthcare practice, chat with one of our expert coaches at https://practiceacceleration.com/application and see how we can help you!  Thanks so much for joining us this week. We hope you love it! Have some feedback you'd like to share? Leave us a review on iTunes! If you enjoyed this episode, please subscribe and leave an honest review for The Practice Acceleration Podcast on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience- plus, we read each one of them! If you're looking for ways to grow your healthcare practice even faster, join our free Facebook group Scale Your Practice.  

S1E5: Biometric Breaches and Evolving AI Cybersecurity Standards Host: Frank Cutitta Guest: Maria Palombini Healthcare Practice Lead IEEE To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Episode Summary: In this episode of Practice Growth HQ I speak with Barton Jennings about something I've never discussed on the podcast before - how to grow a specialist healthcare practice.   Barton is a respiratory and sleep physician who has been running his private practice since 2012. After noticing a need in his own business, Barton decided to start Air Secretary in 2022, a new business that provides offshore medically trained secretaries for specialist practices.    In this episode, you'll receive some great insights into how to grow a specialist practice, how to reframe your mindset around outsourcing business tasks overseas, and the importance of trying new things.        If you're running a specialist practice, or even if you just want some fresh ideas on how to grow your general practice, don't skip this episode!    What you'll learn:  (05:10) How Barton decided he wanted to become a respiratory physician  (06:28) Discover the key secret to growing a specialist practice  (07:26) Learn why Barton came to the realisation that he needed a bigger team in order to run his business more effectively    (10:41) Find out why Barton decided to outsource some business tasks overseas     (13:25) How Barton reframed his mindset around outsourcing offshore    (14:07) Learn about the importance of trying out new things in business        (17:26) Discover an interesting idea for helping your patients feel more comfortable about their upcoming procedures (especially if you don't have a pre-existing relationship with them)   (20:41) Barton shares his thoughts on giving patients a poor customer experience  (24:02) Barton tells us about how his new business Air Secretary started    Plus loads more!    Links and Resources:    Website: https://www.airsecretary.com.au  

In this episode, we dive deep into how Artificial Intelligence (AI) can revolutionise your clinic's operations, from reducing patient no-shows to enhancing customer service and boosting marketing efforts. In this episode you will also learn: How AI can solve common challenges in healthcare practices, such as reducing no-shows and improving patient experiences. How AI is accessible and beneficial for practices of all technical levels. Implementing AI can lead to increased efficiency, better customer service, and improved marketing efforts. Tune in to this episode now and learn more. P.S. If you want to learn more on how to scale your healthcare practice, chat with one of our expert coaches at https://practiceacceleration.com/application  and see how we can help you!  Thanks so much for joining us this week. We hope you love it! Have some feedback you'd like to share? Leave us a review on iTunes! If you enjoyed this episode, please subscribe and leave an honest review for The Practice Acceleration Podcast on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience- plus, we read each one of them! If you're looking for ways to grow your healthcare practice even faster, join our free Facebook group Scale Your Practice.

Host Ericka Adler sits down with Joe Lessard, CPA and Principal of Professional Business Management, to discuss the pros and cons of purchasing vs. starting your own healthcare practice. Ericka and Joe delve into the key considerations practitioners should make when choosing which direction to go, including the importance of assembling a team of experts, conducting due diligence, and setting realistic expectations. They also explore the advantages and disadvantages of purchasing an existing practice, such as gaining the established patient base and income stream and the potential drawbacks, such as a less ideal location, older office equipment, and existing staff challenges. Additionally, the podcast covers the benefits of starting a new practice, including the ability to choose location, equipment, and layout of the office and identify challenges, which include acquiring capital and the need to attract patients to build and support the practice financially. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

If you go too big, you're locking yourself into an expensive lease that could limit your cash flow. If you go too small, you could stunt your growth and trap yourself in a space that feels tighter by the day. Healthcare providers face a crucial imperative to get it "just right" when they hunt for commercial real estate. And that's certainly heightened by current market challenges, the impact of high-demand locations on success, and the balancing act of space versus budget. In this episode, we're talking to Stephen Strecker, president and founder at Tower Realty Partners, who has helped hundreds of healthcare providers find real estate to open their first practice, purchase a building to relocate, or open a second practice. Together, we'll discuss: Why choosing the right location is crucial for the success of a healthcare practice Factors healthcare providers should consider when searching for a location How the number of doctors, exam rooms, and treatment rooms creates a formula for the footprint of a practice How to consider the potential for future expansion when selecting a space The risks and benefits to both leasehold space and buying a building for a healthcare practice Are you ready to take the next step in scaling up your practice ownership dreams? Visit getprovide.com.

Have you ever thought about how practice management software can revolutionize healthcare? From streamlining administrative tasks to improving patient experiences, let's explore the benefits of software solutions. Are you ready to discover more?   On this episode of the Uncaged Clinician Podcast, I am your host Kevin DeGroot, and we're delving into the realm of practice management software alongside our friend, John Whaley, the mastermind behind the incredible Jane App. Get ready for an exhilarating journey as we uncover how software can upscale your practice from ordinary to extraordinary!   One moment, you're enjoying the successes of your healthcare practice, and the next, you're overwhelmed by patient care and administrative tasks. It's undoubtedly stressful! But fear not, because John is here to unlock how Jane App can come to your rescue and bring order to the chaos!   Let's unveil the story behind the name "Jane" and why simplicity, warmth, and personal connection are at the heart of their software. Discover how Jane App isn't just a tool but a reliable companion, ready to tackle challenges and support your business endeavors with finesse. But wait, there's more! John shares invaluable tips on selecting practice management software, covering everything from cost-effectiveness to time-saving features and exceptional patient satisfaction. Learn why Jane App stands out from the crowd, offering unparalleled customer support and service.   We're also taking a look into the future, exploring the transformative potential of AI in healthcare practices. John provides insights into the latest features and technological advancements that will revolutionize your practice. So fasten your seatbelts because the future of healthcare is here, powered by Jane App! In our conversation, we'll be covering various topics, including: The significance of practice management software in modern healthcare practices. Key considerations when selecting software, such as affordability, time-saving features, and patient experience. The role of customer support in ensuring a positive user experience and driving product development. Emerging trends in software technology, including AI integration and compliance solutions. Let's dive into the world of practice management software together and explore how it can transform your healthcare practice. Ready to make things a bit more awesome and efficient? Let's get started! Uncaged Hack: "By adopting Jane or a similar workflow, you can save time and focus on what truly matters: treating patients and making a difference in their lives." - John Whaley Do want to Unlock Seamless Patient Management Now? Use Code 'UNCAGED' to Start Your Journey with Jane APPS EMR System. Sign Up Today! (HERE) Do you have questions about starting or even optimizing your current practice? We invite you to schedule a 30-minute growth strategy call with us Here! calendly.com/coachingacademy Additional Resources: When you are ready…Here are ways that we can help you to grow your practice:   If you are looking for guidance and accountability as you begin to grow your practice, or even if you are already established, we have a program that is right for you. To learn more about the ways we can help you, fill out our application.   PATHWAY  https://api.leadconnectorhq.com/widget/form/Y6ABODFCd53KLdo9SPfy   Join the UNCAGED Clinician Facebook community. YES, you have a community that you can immediately plug into where you can learn to grow a six-figure practice: https://facebook.com/groups/113576786080229  

Hosts: Carolyn McMakin - frequencyspecific.com Kim Pittis - fsmsports365.com Insightful conversation on Frequency Specific Microcurrent (FSM) Therapy, highlighting the profound impact it has on patients and practitioners alike. Dr. Carolyn McMakin and Kim Pittis delve into the significance of treating patients with a holistic understanding of their history, the importance of connecting various health events through timelines for effective treatment, and the power of love and connectedness in healing. It encompasses personal experiences, the dynamics of patient-practitioner relationships, and the technical aspects of FSM, emphasizing its role as an adjunct therapy in a wide range of medical professions. Touching on case studies and the importance of detailed patient history, the discussion showcases the commitment to excellence within the FSM community, underscoring the deep sense of fulfillment derived from facilitating remarkable recoveries and the interconnectedness shared among practitioners and patients. 00:39 Exploring the Concept of Yin and Yang 00:59 Valentine's Day and the Power of Love 01:28 Quantum Mechanics of Love 02:37 Web of Love and Connection 04:15 Importance of Why 06:38 The Power of FSM and Patient Stories 06:55 The Love for FSM and Its Impact 10:27 The Excitement of Being an FSM Practitioner 15:11 Challenges and Triumphs of Treatment 20:41 Joy of Helping and Being Part of FSM 25:43 The Drama of Compensation in the Body 26:03 Frozen Shoulder: The Importance of Updated Imaging 27:51 The Power of Data in Healing 29:32 The Impact of Insurance Companies on Medical Decisions 31:15 The Consequences of Snow Shoveling: A Case Study 36:40 The Importance of Detailed Patient History 46:07 The Power of Community in Healing For more information please visit frequencyspecific.com

Thanks to medical advances, we're living longer lives but with that comes rising rates of Alzheimer's disease. Currently 6 million Americans have Alzheimer's, and that could triple by 2050. This episode explores emerging innovations offering hope against neurodegenerative diseases. We'll discuss promising new drugs that could slow cognitive decline and the strides scientists are making towards understanding causes and developing therapies—and how these breakthroughs are giving hope to one family fighting to save their mom. Episode two explores the history of Alzheimer's, its current challenges, and the promising therapies made possible by innovation and investment. You'll hear from: Dr. Asa Abeliovich, Neurologist, Molecular Geneticist, and Founder and CEO at Leal Therapeutics Carl Gordon, Managing Partner and Head of Global Private Equity at OrbiMed Ham Lee, Co-Head of the Healthcare Practice at Cambridge Associates Randi Casciano, Director of Global Public Relations at Cambridge Associates Unseen Upside: Investments Beyond Their Returns is developed in partnership with PRX, an award-winning podcast media company. Cambridge Associates is a global investment firm that works with endowments, foundations, healthcare systems, pension plans, and private clients to implement and manage custom investment portfolios that aim to generate outperformance and maximize their impact on the world. Cambridge Associates delivers a range of portfolio management services, including outsourced CIO, non-discretionary portfolio management, staff extension, and asset class mandates.

Host Ericka Adler welcomes Dennis Thornton from Carr Healthcare Realty. They discuss the ins and outs of real estate transactions for healthcare providers. From lease renewals to new practice start-ups, expansions, relocations, additional offices, and acquisitions, Dennis shares his insights on how to navigate the complex world of healthcare real estate. Ericka and Dennis also delve into the importance of timing, options, and common mistakes to avoid, while emphasizing the critical role of an attorney and real estate broker in ensuring a successful transaction. So whether you're a healthcare provider looking to expand your practice, renew a lease or start a practice, this episode is a must-listen. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Scaling is a buzzword. Everyone wants to grow bigger. The drive for more, more, more at all costs.  Yet very few actually get to scale. This is  because most practice owners  were  setting themselves up to fail from day one without knowing it. In this episode you're going to learn the three essential steps to scale profitably: Set up a Predictable Sales System Always Be Marketing (ABM) Profit-First Approach You need a model that is profitable from day 1 because you're in the services industry, not tech. And in services, you scale AFTER your model is profitable, NOT before. If you wanna learn more of this. Listen to this episode now! P.S. If you want to learn more tips about how to get new patients, chat with one of our expert coaches at https://practiceacceleration.com/application  and see how we can help you! Thanks so much for joining us this week. We hope you love it! Have some feedback you'd like to share? Leave us a review on iTunes! If you enjoyed this episode, please subscribe and leave an honest review for The Practice Acceleration Podcast on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience- plus, we read each one of them! If you're looking for ways to grow your healthcare practice even faster, join our free Facebook group - Scale Your Practice. 

In this episode, you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL's profile and leverage the content they're creating. CIOs like videos because they're short, easily digestible, and engaging. Make short case studies and make your websites and webinars engaging and digestible. Make sure to always demonstrate ROI. 5-10% is the industry standard for allocating a budget for marketing. However, it still depends on what you have to work with or work around based on your company's size, resources, and how many KOLs you have. The main responsibility of a marketing team is to understand the company's specific buyer, get to know how they tick, where they get their information from, and how they like to be marketed and sold to. “CIOs are humans, and we all have such short attention spans. So if you're going to try to get your information about your technology solution in front of them, you need to do it quickly, and you need to do it in an exciting and engaging way.” - Erin ErbanResources: Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/Erin Dixon on LinkedIn: https://www.linkedin.com/in/erindixonmedia/Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhDLearn more from Carrie and Rebecca: Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insightsTelehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/ Website: https://nixongwiltlaw.com/ Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/ Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/ 

In this episode you will discover: What surprising channels influence health system CIOs mostWhat KOLs are and why they should matter to youHow to apply trends and statistics from this report to your marketing effortsKey Takeaways: 75% of buyers get their product info from events, and that's why it's important to show up. When choosing which to attend, keep in mind where you're going to get the most ROI for what you're going to spend. 65% of buyers say a product's regulatory status is only somewhat important to the purchasing decision. Don't throw out the importance of compliance but invest in figuring out creative pathways to reimbursement. (For more on this, visit NixonGwiltLaw.com—that's our special sauce!)According to statistics, CIOs trust media more than online media. Key opinion leaders are very important in reaching out to CIOs as they amplify the science associated with a company solution and lend a company a lot of credibility. The best way you can apply these statistics is not by focusing on one and abandoning the rest of the media but by keeping balance and diversification in your marketing strategy. Lean more into what works and less on the ones that don't, but don't completely abandon a channel just because it's not the best. “What we learned from the survey is that just because something isn't reimbursable, or in this regulatory framework, yet doesn't mean that buyers don't see its potential to make an impact.” - Erin Erban“Our current recommendations to our clients, it's still about having a balance, and not going all-in on one or two channels - there needs to be diversification.” - Tom RiceResources: Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/Erin Erban on LinkedIn: https://www.linkedin.com/in/erindixonmedia/Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhDLearn more from Carrie and Rebecca: Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insightsTelehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/ Website: https://nixongwiltlaw.com/ Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/ Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/ Decoding Healthcare Innovation on LinkedIn: https://www.linkedin.com/company/78064103/

Host Ericka Adler is joined by special guest Amy Anderson from Brinson Anderson to discuss important considerations for surgery-based and aesthetic practices when hiring staff. Amy provides guidance on key items to be mindful of during the hiring process and how to make sure that any newly hired staff will match the practice culture. Key issues covered include assuring potential employees bring the right skill set, licensure and overall work experience to the particular practice. Amy and Ericka also discuss fine tuning the interview process and the importance of properly onboarding new employees with current staff. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

We are halfway through Q4 and 2024 is right on the horizon, which means it's time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like the shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune in as Lauren and Alex dive into the major themes and trends shaping the healthcare industry.  ADDITIONAL RESOURCES: 2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/  2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ 

Yeah, it's a fact that the vast majority of past and present provider and payer relationships are not exactly collaborative. They may better be described as fairly adversarial, actually—especially when viewed through the lens of provider organizations trying really hard to find a payment model that will enable them to do better by their patients and deliver better outcomes. We've had Justina Lehman (EP414), Ali Ucar (EP362), Dan O'Neill (EP359) talking about this from the provider organization standpoint. We also had Dan Serrano (EP410) and Will Shrank, MD (EP413) corroborating here. But after each of these earlier episodes, many comments and conversations ensued about said potential (or not) payer/provider collaborations. And there was a theme of many of these online exchanges. The theme was wondering if we'd all get laughed at for even talking about these rare and elusive Shangri-la scenarios. Like expending words and energy thinking about payers and providers working together was as crazy as being seen earnestly discussing, I don't know, whether mermaids know about pants or something. And that's why I wanted to get Josh Berlin on the podcast today: to talk about the why, the what, and the how of collaboration. I wanted to know if there really is a solid why here for the why collaborate, especially from a payer point of view. And when I say payer, I mean a payer kind of payer like a Blue Cross, United, Cigna, Aetna plan kind of payer. And I'm calling that out because payers are intermediaries in all cases except for their fully insured members. Except for that one book of business, entities actually taking the risk are taxpayers or self-insured employers. So, saving money on its face is not a super compelling value proposition. Listen to the show with David Contorno (EP339) for the why there. As we talk about in the interview that follows, though, what might be compelling is predictable spend, possibly—or even more compelling could be a competitive differentiation for that payer that leads to higher market share. Payer/provider collaborations can also lead to a more resilient market foothold that can stand up to threats from upstart competitors or big tech and big retail swooping in looking for a tasty slice of this $3 trillion industry. There's also the potential for a higher profit margin. And, oh, one additional reason to collaborate if you're a payer that we don't get into super heavily but I'd be remiss to not mention is the whole Star Ratings thing for Medicare Advantage plans, because stars equal big money. But a payer is not gonna get that Star Rating shekel if providers aren't delivering high enough quality care. Also, of course, we have HEDIS (Healthcare Effectiveness Data and Information Set) and other quality measures that have financial value ascribed to them. In the conversation that follows, Josh talks about different types of collaborations. Collaboration is a really very vague term, so what exactly is this collaboration, what does it entail, and how do you do it? Josh told me that there are five kinds of collaboration, and here they are in order of their depth of entanglement, I guess you could call it. 1. Sharing data back and forth 2. Use that data to identify areas of need and then do something programmatic together, like create clinical pathways or work on one very specific type of quality program. 3. A joint venture (JV)—you JV and work together on some sort of narrow network kind of product 4. Become capital partners in some way. 5. Having a risk-bearing kind of relationship—the provider gets a piece of the premium dollar So, that's the five types of collaboration. But here's the things you've got to tick through, that you have to really go through and make sure you've got all these things before you start. Otherwise, it'll be a monumental waste of time. 1. Complementary capabilities that enable scalability 2. A desire for sustainability in a market, and both have common goals and objectives and an agreed-upon time horizon 3. Both parties need to be pretty flexible. Rigid products have a shelf life. You've got to be willing to advance with market dynamics flexibly—know how to iterate around whatever it is you're doing. 4. Excel at collaboration. If you're going to collaborate, you have to know how to collaborate. And that's a cultural thing. 5. Compatible risk profiles—this means not just “taking risk” but knowing how to do it in a way that will work and navigating around things that could cause trouble when moving from fee for service to a more capitated way of going about things. Josh talks about some of them. Just to loop back around on #4 there, because … yeah, to collaborate, you need to collaborate. I call Josh out on this one, and he reiterates that … yeah, nothing to take for granted here. It might seem obvious, but it's so frequently an internal unknown unknown—at a lot of payers especially. I mean, if I'm a provider organization and you force me to only communicate with you through snail mail (ie, postage stamp, letter box, the whole nine), I don't know, I'd kind of get the vibe that I'm being enthusiastically ignored, which I just cannot square with a collaborative spirit of any kind. Josh Berlin is a founding partner of Rule of Three, which is a consulting firm. Rule of Three has clients that are physician practices, hospitals, health systems on the traditional side; and they also work with nontraditional organizations like Walmart Health and Wellness. They also work with payers, like regional blues and employer plans.   You can learn more at Rule of Three and by connecting with them on LinkedIn.   Josh M. Berlin, JD, is CEO of Rule of Three, LLC, with more than 25 years of experience, most of which has been in healthcare advisory in service to his clients. Most recently, he has served as principal and co-practice leader of Citrin Cooperman's Healthcare Practice and managing partner for IBM Watson Health's Strategic Advisory Practice, leading a unique group of consultants in each instance to serve clients across the full healthcare ecosystem (providers, payers, employers, governments, advocacy, etc). Prior to those roles, Josh served as a principal in the healthcare consulting practice at Dixon Hughes Goodman (now FORVIS), helping to lead their strategy consulting business, and served as a leader in all versions of KPMG (KPMG Consulting/BearingPoint and KPMG). Currently, he serves on the Boards of the Validation Institute, Population Health Management journal, and HealthTrackRx. Josh's expertise spans both the consulting and healthcare industries. Some of his clients have included the Hospital Corporation of America, the Department of Health and Human Services (including the Centers for Disease Control and Prevention and the Centers for Medicare & Medicaid Services), various pediatric health systems, the National Association for Healthcare Quality, Nebraska Medicine, Penn Medicine, the Ochsner Health System/Network, the BJC Collaborative, and The Leapfrog Group, as well as a variety of other healthcare organizations. Josh has developed long-standing client relationships at all levels of organizations, notably including some of the most prestigious C-suite executives in healthcare today.   06:06 Why should payers want to collaborate with providers? 09:46 “Collaboration … is bilateral. … Both sides, plan and provider, should be equally as interactive with the individual populations they work with.” 12:37 What are the must-haves for collaboration between providers and payers? 13:10 What are the five different types of collaboration? 16:03 What are the five characteristics you want to be focused on in partnership? 21:35 EP359 with Dan O'Neill. 22:16 In order to collaborate, do you have to be collaborative? 26:11 Ochsner as a great example of collaboration. 27:46 Episodes with David Carmouche, MD, and Eric Gallagher. 28:51 A collaboration failure in Haven.   You can learn more at Rule of Three and by connecting with them on LinkedIn.   Josh M. Berlin of Rule of Three, LLC, discusses #payer and #provider #collaboration on our #healthcarepodcast. #podcast #digitalhealth #valuebasedcare #healthcare   Recent past interviews: Click a guest's name for their latest RHV episode! Dr Adam Brown, Rob Andrews, Justina Lehman, Dr Will Shrank, Dr Carly Eckert (Encore! EP361), Dr Robert Pearl, Larry Bauer (Summer Shorts 8), Secretary Dr David Shulkin and Erin Mistry, Keith Passwater and JR Clark (Summer Shorts 7), Lauren Vela (Summer Shorts 6)  

Join us in this riveting episode as we dive into the world of healthcare practice management with the renowned Dr. Paul Bass, Co-Founder and Director of Fortune Management. Dr. Bass, with over three decades of experience, is a leading authority on building and sustaining practice wealth, and he's here to share his invaluable insights. Discover the secrets to breaking free from mediocrity and achieving extraordinary success in both your professional and personal life. Dr. Bass's high-energy message will inspire you to take your practice to new heights, providing you with the tools and motivation to make a real difference. With a track record of teaching over 4,000 seminars and workshops throughout North America, including appearances at prestigious events like the American Dental Association, Dr. Bass is a wealth of knowledge. You can expect to leave this episode with practical information that will transform your business and your life.

Friends, In this episode we're going to discuss the opportunity we have, collectively, to live longer and healthier lives – and the underlying transition that's required in the healthcare industry ...

In this episode of the Ignite, Chief Growth Officer, Lauren Leone, and Director of Patient Retention, Jordan Parrish, stress the significance of patient retention in the healthcare industry. They emphasize the cost-effectiveness of retaining existing patients and tackle common challenges, such as appointment cancellations. The discussion underscores the role of pre-appointment automation, personalized communication, and AI technology in improving patient engagement. RELATED RESOURCES 5 Communication Best Practices That Build Patient Loyalty -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/communication-best-practices-healthcare/ How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/  Don't Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-to-boost-revenue-with-reactivation/   

For over fifteen years, Donald (Donnie) L. Bedney III has made it his personal mission to drive change through people.He is the President of PSP Metrics, a talent assessment company that he acquired at the end of 2020. Founded in 1946, PSP Metrics provides highly innovative and science-backed solutions in employee selection and development.Mr. Bedney is also currently an Operating Partner at ScaleCo Management, an investment-based platform that aims to provide sustainable growth for profitable companies that have plateaued.On this episode of Leadership Level Up, Donnie shares how his grandfather showed him how to be a leader at a young age. He also expresses his perspective on working remotely vs working in the office debate and how companies who truly listen to their employees in the long run will win. Meet Our GuestFor over fifteen years, Donald (Donnie) L. Bedney III has made it his personal mission to drive change through people. He is the President of PSP Metrics, a talent assessment company that he acquired at the end of 2020. Founded in 1946, PSP Metrics provides highly innovative and science-backed solutions in employee selection and development.Mr. Bedney is also currently an Operating Partner at ScaleCo Management, an investment-based platform that aims to provide sustainable growth for profitable companies that have plateaued.Throughout his career, he has achieved extensive experience in Consulting, Human Resources, Healthcare, and Private Equity. As the Chief Human Capital Strategist of Duma Works, he was selected to participate in a US-Africa initiative, wherein US business leaders were placed in prominent African companies. Through this, he was able to serve as a Chief Operating Officer for a technology start-up in Kenya.In his previous role as a Consultant for Gallup, Mr. Bedney was heavily involved in growing customer engagement and maximizing employee productivity. Key results include a $2.5 million increase in annual revenue over the North-East and Mid-Atlantic Regions for HealthCare Practice. He was also the Regional Director in Press Ganey, where he managed strategic accounts worth $20 million and brought in sales of $2.4 million in just eight months.Prior to this role, he was also the Director and one of the founding team members of Art & Science Collaborative, a venture development firm, as well as the head of HR at the Allied Athlete group. Mr. Bedney holds a Bachelor's degree in Business Administration and Management from Oakwood University and an MBA in Finance and Sports Management from Seton Hall University.

In this episode you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL's profile and leverage the content they're creating. CIOs like videos because they're short, easily digestible, and engaging. Make short case studies and make your websites and webinars engaging and digestible. Make sure to always demonstrate ROI. 5-10% is the industry standard for allocating a budget for marketing. However, it still depends on what you have to work with or work around based on your company's size, resources, and how many KOLs you have. The main responsibility of a marketing team is to understand the company's specific buyer, get to know how they tick, where they get their information from, and how they like to be marketed and sold to. “CIOs are humans, and we all have such short attention spans. So if you're going to try to get your information about your technology solution in front of them, you need to do it quickly, and you need to do it in an exciting and engaging way.” - Erin ErbanResources: Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/Erin Dixon on LinkedIn: https://www.linkedin.com/in/erindixonmedia/Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhDLearn more from Carrie and Rebecca: Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insightsTelehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/ Website: https://nixongwiltlaw.com/ Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/ Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/ 

In this episode you will discover: What surprising channels influence health system CIOs mostWhat KOLs are and why they should matter to youHow to apply trends and statistics from this report to your marketing effortsKey Takeaways: 75% of buyers get their product info from events, and that's why it's important to show up. When choosing which to attend, keep in mind where you're going to get the most ROI for what you're going to spend. 65% of buyers say a product's regulatory status is only somewhat important to the purchasing decision. Don't throw out the importance of compliance but invest in figuring out creative pathways to reimbursement. (For more on this, visit NixonGwiltLaw.com—that's our special sauce!)According to statistics, CIOs trust media more than online media. Key opinion leaders are very important in reaching out to CIOs as they amplify the science associated with a company solution and lend a company a lot of credibility. The best way you can apply these statistics is not by focusing on one and abandoning the rest of the media but by keeping balance and diversification in your marketing strategy. Lean more into what works and less on the ones that don't, but don't completely abandon a channel just because it's not the best. “What we learned from the survey is that just because something isn't reimbursable, or in this regulatory framework, yet doesn't mean that buyers don't see its potential to make an impact.” - Erin Dixon“Our current recommendations to our clients, it's still about having a balance, and not going all-in on one or two channels - there needs to be diversification.” - Tom RiceResources: Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/Erin Dixon on LinkedIn: https://www.linkedin.com/in/erindixonmedia/Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhDLearn more from Carrie and Rebecca: Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insightsTelehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/ Website: https://nixongwiltlaw.com/ Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/ Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/ Decoding Healthcare Innovation on LinkedIn: https://www.linkedin.com/company/78064103/

Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn. And that's why this week's podcast explains some highly effective approaches for marketing a costly program or package. You'll hear how to leverage your existing list to promote the offer in a way that actually converts, and we'll explore an easy strategy to pluck the lowest-hanging fruit with an irresistible email offer. Then you'll hear how you can use a simple webinar to nurture all your warm leads so they'll be willing to invest in a platinum-level offer.  This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week

In this episode we talk with Suzy Cobin, Partner, Spencer Stuart's Healthcare Practice & Claudius Hildebrand, Consultant, Spencer Stuart's CEO and Leadership Advisory Services practices. Tune in for insights on how senior leaders can evolve from a directive to empowering leadership style, why this shift is particularly important in healthcare, how boards and hiring teams can support leaders on this journey, and more.This episode is sponsored by Spencer Stuart.