Podcasts about Replicate

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Best podcasts about Replicate

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Latest podcast episodes about Replicate

Bob Sirott
Scammers can use AI to replicate a loved one's voice

Bob Sirott

Play Episode Listen Later Sep 10, 2026


President and CEO of the Better Business Bureau Steve Bernas joins Bob Sirott to share details about a breach involving driver’s licenses and a fake hearing notice said to be from the Cook County Clerk. He also talks about how scammers can use AI to replicate someone’s voice and what some of the top places to work in […]

Zolak & Bertrand
Pressure on McDaniels' Offense To Play Better? // High Hopes For Patriots Offensive Line // Can Drake Maye Replicate MVP-like Performance? - 9/9 (Hour 2)

Zolak & Bertrand

Play Episode Listen Later Sep 9, 2026 40:22


(00:00) Zolak and Bertrand begin hour 2 with McKone highlighting a NY Post report speculating Dianna Russini's next career move.(16:34) The guys talk about Josh McDaniels' impact as he and Maye are a pair for the second year in a row.(24:55) Doug Kyed lays out his rationale on why he expects the Patriots Offensive Line to improve this season. The panel reacts.(31:12) Can Drake Maye replicate an MVP-like performance from last season? Chris Broussard doesn't think so. The guys discuss.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daily Gospel Meditations - Saint John Society
Sep 10, 2026 - 23rd Thursday in Ordinary Time / Lk 6:27-38

Daily Gospel Meditations - Saint John Society

Play Episode Listen Later Sep 9, 2026 3:24


Replicate the love you have received from God - Fr. Lucas Laborde. Click here for today's readings.When have you experienced God's love in your life? Have you ever witnessed this kind of love in others, or even received it from someone you treated like an enemy? What are the steps that Jesus would encourage you to take to imitate this higher love?

The Valenti Show
How Many Other NFL QBs Could Replicate Goff's Success In Detroit?

The Valenti Show

Play Episode Listen Later Sep 1, 2026 10:17


The guys go through a few other QBs, discussing whether each can have success in Detroit if they were in Jared Goff's place.

The Rose Woman
Being the Medicine and Refuge with Sister Lucy of Maher

The Rose Woman

Play Episode Listen Later Aug 27, 2026 54:37


When a broken heart turns into a blueprint, one woman can quietly change the fate of thousands. In this episode, Christine sits down with Sister Lucy Kurien, the visionary founder of Maher (“Mother's Home”), an interfaith, caste-free network of homes for women, children, and men in India. Called to ServeSister Lucy Kurien was born in 1956 in Kolayad, Kannur District, Kerala, India. After several years of formal education, at age 14 she moved to Mumbai, where she was profoundly distressed by the appalling poverty and squalor in the city. Having carried a strong inner desire for justice since childhood, she felt a deep calling to make a difference in the lives of the poor and famished around her. In 1980, she joined Sisters of the Cross, a religious order. It was a difficult decision that meant giving up the bliss of an independent and free life. After 4 years of training, she was professed to the order.The Birth of MaherSister Lucy started Maher activities in a small home in Vadhu Budruk, near Bhima Koregaon on the Ahmednagar highway. Her tireless efforts and the work of the dedicated staff led to the expansion of Maher activities to nearby areas. These include the villages in Shirur, Haveli and Khed talukas, as well as the city of Ratnagiri, Miraj & Satara in Maharashtra. Beyond Maharashtra, Maher has established homes in Kerala, Jharkhand, West Bengal, Karnataka, Bihar and Andhra Pradesh. In 2011, unable to ignore the plight of abandoned men on the streets, Maher opened its first home for destitute, aged, and mentally challenged men. Today Maher reaches the life of the poorest of the poor through as many as 25 different outreach projects, including 672 village self-help groups and 75 interfaith, caste-free homes that currently shelter 996 children and 292 men and over 798 destitute women. Since its founding, Maher has provided care and shelter for more than 6200 children, 6,500 women, and 850 men.In this conversation, you'll hear how Sister Lucy transforms heartbreak into practical compassion—turning love into food, shelter, education, mental health care, and long-term dignity.Press play to hear Sister Lucy's extraordinary story and what it truly means to be “the medicine and refuge” in a hurting world—and if her work moves you, please donate to Maher. Your listening amplifies her message; your giving helps keep “Mother's Home” open for those who have nowhere else to turn.(00:00:00): Introduction to Sister Lucy as a Living Practitioner of Love and Founder of Maher(00:04:10): Sister Lucy's Childhood in Kerala and First Exposure to Urban Poverty in Bombay(00:08:28): Choosing Religious Life(00:10:40): The Pivotal Domestic Violence Incident and Sister Lucy's Overwhelming Guilt and Rage(00:16:57): Leaving Institutional Security to Follow Her Mission with No Money or Personnel(00:18:09): Building the First Maher Home(00:21:20): Maher as Interfaith and Caste-Free(00:23:27): “I Am Not Leaving Anyone, I Am Including Everything” as a Core Spiritual Move(00:26:45): Story of the Woman Chained to a Tree and Misunderstandings of Mental Illness as “Possession”(00:34:51): Scale of Maher's Current Work: Homes for Women, Men, Children, and Education Outcomes(00:35:54): Patriarchy, Gender Disparities, and Slow Change for Women in India's Villages(00:38:01): Meeting Pope Francis and Asking Him to Ordain Women and Support Women Religious in the Villages(00:41:04): Calling for Equal, Not Overpowering, Feminine Leadership—Win-Win Rather Than Reversal of Dominance(00:43:16): Sister Lucy's Vision at 30 Years of Maher: Preparing Next-Generation Leadership and Inviting Others to Learn and Replicate the Maher Model(00:46:43): Focusing on the One Thing You Can Do Instead of Being Paralyzed by Global Pain(00:50:35): Invitation to SupportHelpful links:Sister Lucy Kurien - Founder of Maher. Help Maher Change Lives! Learn how to donate at this linkFollow on Facebook @maher.ashram.indiaLearn more about The Reverence Fund on Rosebud Woman Hosted on Acast. See acast.com/privacy for more information.

Darren, Daunic and Chase
980: Hour 1: How Far Can The Titans Front Line Take Them?, Can the Jags Replicate Last Season? (08-19-26)

Darren, Daunic and Chase

Play Episode Listen Later Aug 19, 2026 46:22


Adam, Willy, and DMase discuss how the Titans defensive line has to step up in order for tyhe team to succeed and continue their AFC South preview with the Jacksonville Jaguars.

Doing CX Right‬ Podcast
224. The Ultimate Leadership Advantage AI Can Never Replicate | Nate Spears

Doing CX Right‬ Podcast

Play Episode Listen Later Aug 11, 2026 28:48


Most companies think investing in the latest technology will set them apart. While AI handles simple, routine inquiries, Nate Spears of ClearSource explains why software alone fails to deliver: everyone now has access to the exact same tools. As automation takes over basic tasks, frontline agents are left to manage complex, stressful customer interactions that require genuine human skill. So what actually separates companies with deeply loyal customers from those relying on the same equipment as everyone else? In this episode of Doing CX Right, you'll learn 5 practical strategies to attract top talent and strengthen your frontline. This episode is for any leader who wants to build the ultimate leadership advantage AI cannot replicate: a winning culture that inspires people to give their best because of how you lead them. Actionable Takeaways Start hiring differently this week. Replace "tell us about your greatest achievement" with "tell me about a time you worked hard for something," and "tell me about a time you got feedback you did not like." Listen for humble, hungry, and smart. Then promote the people who exhibit these traits and remove those who set a standard of mediocrity. Audit your environment for friction. Walk through the policies and processes your team interacts with daily. Which ones make their job easier? Which ones make it harder? Pick one policy or process that is creating friction and change it this week. Then ask your team what else is in the way. Reframe one metric. Pick your most feared KPI, probably handle time. Sit down with your leaders and answer this: What is the right amount of time to actually help this customer well? Make that your target. When someone misses it, ask what got in the way instead of why they broke the rule. Measure feelings at key moments. Start asking customers one question at three specific moments in their journey: how do you feel right now? Track the trend. You will find the actual problems, and they will not be where your current metrics point. Model discretionary effort for your team first. Commit to one one-on-one per week without canceling. Show up early to solve a problem one of your people is facing. Demonstrate what discretionary effort looks like before asking them to give it to customers. And more as you'll hear in this episode. Learn more about ClearSource, whose cutting-edge solutions seamlessly blend artificial intelligence, speech analytics, generative AI, workforce management, agent assist, and automation, empowering you to deliver unparalleled customer experiences that drive growth and loyalty. Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Subscribe to Doing CX Right℠ newsletter for proven strategies to boost revenue, retention, and brand reputation. #ClearsourcePartner

Make Prayer Beautiful
What Three Great Days Can You Replicate?

Make Prayer Beautiful

Play Episode Listen Later Aug 8, 2026 5:16


An exercise that actually makes sense to me: not three unreachable days, but three possible days.

North Fulton Business Radio
Katie Wagner on Lead Generation Content AI Can’t Replicate

North Fulton Business Radio

Play Episode Listen Later Aug 5, 2026


Katie Wagner, KWSM, on Brand Journalism and Lead Generation Content AI Can’t Replicate (North Fulton Business Radio, Episode 976) On this episode of North Fulton Business Radio, host John Ray welcomes Katie Wagner, founder of KWSM, a digital marketing agency built almost entirely by former journalists. After 15 years as a television anchor, Katie watched audiences […]

lead generation replicate john ray brand journalism katie wagner
The Fallout Roundtable
Can Obsidian replicate The New Vegas Magic??

The Fallout Roundtable

Play Episode Listen Later Jul 29, 2026 62:30


The dream scenario has finally happened, Wastelanders! In this massive episode of The Fallout Roundtable, the crew gathers to break down the biggest news to hit the post-apocalypse in over a decade: Obsidian Entertainment is officially partnering with Bethesda for a brand-new Fallout game. Join us as we analyze the shocking structural shakeups that made this reunion possible, look into Microsoft's long-term franchise roadmap, and discuss what this means for the future of the series. We dive deep into the development realities, exploring how Obsidian's unique narrative design will mesh with Bethesda's massive open-world formula under a unified engine. Will this new project serve as the spiritual successor to New Vegas, or is it charting an entirely new territory in the irradiated remains of America? We debate our biggest hopes, our realistic fears, and what classic factions we want to see rise from the ashes. Grab a Nuka-Cola, tune your Pip-Boy, and join us the conversation has already started! Youtube- http://www.youtube.com/@TheFalloutRoundtable Twitch- https://www.twitch.tv/thefalloutroundtable Instagram-instagram.com/thefalloutroundtable  X- x.com/Falloutrtb  Podcast Email- falloutrtb@gmail.com Discord- https://discord.gg/DnYnv865p Learn more about your ad choices. Visit megaphone.fm/adchoices

Battle Lines: Israel-Gaza
Red Sea chokepoint: Houthi rebels replicate Iran's Hormuz strategy

Battle Lines: Israel-Gaza

Play Episode Listen Later Jul 28, 2026 20:14


Seventeen days into the conflict between the US and Iran, the frontline is expanding as drone attacks continue to test the ceasefire and new flashpoints emerge in the Red Sea. Is the Houthi blockade of critical shipping lanes a calculated attempt to mirror Iran's strategy in the Strait of Hormuz, or a desperate move to force concessions from Saudi Arabia?On today's episode of Iran: the Latest, Arthur Scott-Geddes speaks to Memphis Barker, The Telegraph's Senior Foreign Correspondent, about the reality of these escalating tactics and what they mean for the global oil market. They discuss the significance of Donald Trump's high-stakes meeting with Benjamin Netanyahu today, and how the conflict is forcing nations as distant as Australia to fundamentally rethink their national energy security. Plus, Ben Farmer, our Africa Correspondent, joins the conversation to explain the unexpected and worrying resurgence of piracy off the coast of Somalia as a direct side effect of the war.HighlightsTactical diplomacy or a critical missile shortage?What the Israeli Prime Minister is demanding from WashingtonWhy the markets are reacting to the halt in hostilitiesCONTRIBUTORS:Arthur Scott-Geddes, deputy editor Global Health Security @ascottgeddesMemphis Barker, Senior Foreign Correspondent @memphisbarkerBen Farmer, Africa Correspondent @benfarmerDTWATCH US ON YOUTUBE: https://www.youtube.com/playlist?list=PLJnf_DDTfIVAif-vifC6F2aoPB8GIw6dkCONTENT REFERENCED:Somali pirates are back, fuelled by Iran war. By Mohamed Gabobe andBen Farmer: https://www.telegraph.co.uk/gift/d08ca6627b5840c0 Iran's deadliest kamikaze drone yet sends a message to Trump. By Akhtar Makoii: https://www.telegraph.co.uk/world-news/2026/07/28/iran-new-kamikaze-drone-stealthier-faster-deadlier/ Trump caught between Zelensky's wish for peace and Netanyahu's thirst for war. By Joe Barnes and Connor Stringer: https://www.telegraph.co.uk/us/news/2026/07/27/trump-caught-between-zelenskys-wish-for-peace-and-netanyahu/ Video Producer: Max BowerResearcher and Social Producer: Anna HindmarshStudio Operator: Andy WatsonExecutive Producer: Venetia Rainey ► Sign up to our most popular newsletter, From the Editor. Look forward to receiving free-thinking comment and the day's biggest stories, every morning. telegraph.co.uk/fromtheeditor► EMAIL US: Contact the team on battlelines@telegraph.co.uk► GET THE LATEST HEADLINES: Find all our latest Iran coverage here: https://www.telegraph.co.uk/iran-war/ Hosted on Acast. See acast.com/privacy for more information.

Brewing Success with Andrea Gebhardt
Three Essential Modes to Building a Successful Team

Brewing Success with Andrea Gebhardt

Play Episode Listen Later Jul 27, 2026 38:55


Building a successful team is one of the most consequential and least systematically taught skills in entrepreneurial leadership. Most leaders know how to recruit. Fewer know how to develop, and a surprising number have never been given a clear framework for what the development arc of a team member actually looks like: what they need at the beginning, what they need in the middle, and what they need at every milestone along the way. A.R.C. is that framework. Activate, Replicate, Celebrate, three essential modes of leadership that, applied in sequence and with intentionality, transform a new team member from uncertain and dependent into confident, independent, and fully contributing. This episode teaches all three modes with equal depth, grounds each one in real-life examples, and gives the entrepreneurial leader a practical architecture for developing the people they lead from their first day to their finest performance.

The Product Experience
5 human signals AI won't replicate - Sarah McDevitt (Hubspot)

The Product Experience

Play Episode Listen Later Jul 22, 2026 43:08 Transcription Available


Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

RNZ: Checkpoint
Students on international stage after creating AI tool to replicate scents

RNZ: Checkpoint

Play Episode Listen Later Jul 22, 2026 6:19


Scents can transport you to a place, remind you of a person or experience. But imagine if you could reverse engineer that, and give AI the memory and ask it to create a perfume to trigger that selected memory. It's an idea that took three University of Auckland engineering students to Paris for the L'Oreal youth innovation contest, Brandstorm. Engineering student Mihir Ojas Rallapudi spoke to Lisa Owen.

Bob, Groz and Tom
Hour 1: Can the Seahawks replicate their Super Bowl winning chemistry this season? 

Bob, Groz and Tom

Play Episode Listen Later Jul 21, 2026 42:30


Bump and Stacy break down whether the Seahawks will be able to replicate their Super Bowl winning chemistry this season, they look back on Cal Raleigh’s grand slam from the Mariners’ blowout win over the Reds, they give you their thoughts on Nick Emmanwori’s injury and the SEC commissioner wanting out of the NCAA in Headline Rewrites, and they discuss why the Mariners need to go after a bat at the MLB Trade Deadline. 

Speaking of ... College of Charleston
AI in Education: Why Learning Isn't Supposed to Be Easy

Speaking of ... College of Charleston

Play Episode Listen Later Jul 17, 2026 28:25 Transcription Available


Send us Fan MailNobody likes to struggle, but what do we lose when every answer is just a click away?As artificial intelligence continues to disrupt and transform classrooms, new questions are emerging. What's the best way for students to learn? Why does struggle matter in the learning process? And happens when technology eliminates the struggle? In this episode of Speaking Of... College of Charleston, Ian O'Byrne, associate professor in the School of Education, answers these questions and discusses the future of learning in an AI-driven world. In This EpisodeWhy learning isn't supposed to be effortlessThe promise and pitfalls of AI in educationWhat AI-powered schools like Alpha School are getting right—and wrongThe growing debate over cognitive offloading and whether AI is changing how we thinkThe difference between the “orchestrator” and the “outsourcer” when using AIWhy great teachers still matter in an age of artificial intelligenceHow students can thrive in an AI-driven futureFeatured GuestIan O'Byrne, Ph.D. is an associate professor in the School of Education at the College of Charleston. His research focuses on digital literacy, artificial intelligence, online reading comprehension, emerging technologies and education. He works with educators and students to better understand how technology can support meaningful learning while preserving the human elements that help people grow and succeed. ResourcesRead Ian O'Byrne's article in The Conversation: AI Schools Promise Efficiency, but Can't Replicate the Messy Process That Helps Kids Learn Learn more about Ian's work at wiobyrne.com Explore more episodes of Speaking Of... College of Charleston on the College of Charleston podcast page

Cellini and Dimino
Cellini & Dimino Hour 2 (7.15.2026)

Cellini and Dimino

Play Episode Listen Later Jul 15, 2026 40:53


Nick Cellini and Chris Dimino talk everything Atlanta Sports, the National Sports picture and the current (and WAY back when) in pop culture! Get the latest and your fill of Atlanta Braves, Georgia Bulldogs, Atlanta Falcons, Atlanta Hawks daily from two "Southern" Yankees daily Mon-Fri from 10a-2p! The 11 o'clock hour is brought to you by TRAJAN WEALTH; Planning for tomorrow starts today. Visit Trajan Wealth dot com to learn more about retirement and state planning On Campus - UGA ranked with the SEC's weakest schedule RedZone - New Coaches and Old Trophies Fix The Franchise - Can the Falcon's Replicate last year's pass-rushing production? See omnystudio.com/listener for privacy information.

Boss Your Business: The Pet Boss Podcast with Candace D'Agnolo
244: Sale Secrets: A $3,000+ in Extra Revenue Story And How You Can Replicate It

Boss Your Business: The Pet Boss Podcast with Candace D'Agnolo

Play Episode Listen Later Jul 11, 2026 26:52


July has always been known as one of the slower retail months so Candace made a strategic decision: go big or go home. Dante and Dory's threw a patriotic pet sale from Friday, July 3rd through Monday, July 6th. The result? $3,000 more in sales than Memorial Day weekend (about a month earlier), driven by 100 additional transactions. This episode is a complete behind-the-scenes walkthrough of how she planned it, executed it, and what she learned - plus strategies you can apply to your own holiday sale. Listen now to hear:

Latent Space: The AI Engineer Podcast — CodeGen, Agents, Computer Vision, Data Science, AI UX and all things Software 3.0
Why AI Infrastructure must evolve for Agent Experience — Akshat Bubna, Modal CTO

Latent Space: The AI Engineer Podcast — CodeGen, Agents, Computer Vision, Data Science, AI UX and all things Software 3.0

Play Episode Listen Later Jul 8, 2026 57:55


We've been running a bit of an Agent Cloud series surveying all the top inference/compute/cloud providers, from Databricks to Daytona to Railway and, even further back, E2B, but we're excited to conclude this series returning to Modal, which has just raised a monster $355M Series C.The cloud was built for developers. But agents are now changing that.The old infra stack was designed for a human who could read docs, reason through YAML, and understand dashboards to figure out what they need when something broke. While this was painful for developers, it worked since they could fill in missing context in their heads.However, agents don't have that luxury. Now in this new era of agents, everything has to be tighter.They need a place to write code, run it, inspect the output, change the environment, debug failures, and try again. Fast iteration and feedback loops with all the necessary context are crucial for agents to operate properly. Furthermore, sandboxes are a clear representation of this shift as agents can easily spin up isolated environments. This programmatic infra even extends to research:Two years ago, we were one of the first to cover Modal with CEO Erik Bernhardsson and Alessio designed our favorite LS thumbnail of all time:At the time, Modal was just a teeny little company with a $17M Series A.Today, fresh off their $355M Series C, Modal is one of the clearest examples of the agent cloud future being built in real time: a cloud platform moving past traditional web app assumptions toward the workloads AI actually creates such as elastic inference, sandboxes, GPU burst, post-training, background agents, and infrastructure that agents themselves can operate.In this episode, Modal CTO Akshat Bubna joins swyx and Vibhu to unpack why AI applications don't fit traditional cloud assumptions, why Kubernetes was never designed for bursty compute-heavy workloads, and why Modal is now shifting from developer experience to agent experience.We go deep on Modal's AI infra stack: serverless functions, decorator-based infrastructure, elastic inference for custom models, GPU snapshotting, DeFlash, speculative decoding, Auto Endpoints, sandboxes, persistent storage, networked containers, private IPv6, RDMA, multi-node training, and Modal's capacity pool across 17 cloud providers. Akshat also explains why RL rollouts can require 100,000 sandboxes, why production agents need hard guardrails, why observability may matter more than reading code, and why AI has made infrastructure exciting again.We discuss:* Why Kubernetes wasn't built for bursty AI workloads* How Modal started as a better runtime before becoming an AI cloud* Why Modal added GPUs before ChatGPT* The shift from developer experience to agent experience* Why observability matters when agents are writing the code* Elastic inference for custom models across audio, video, robotics, and comp bio* GPU snapshotting, cold starts, and why inference workloads are so bursty* Why RL rollouts can require 100,000 sandboxes* DeFlash, speculative decoding, and frontier-level inference performance* Auto Endpoints and making optimized inference easier to deploy* What Modal adds beyond vLLM, SGLang, and raw GPU rental* Modal's 17-cloud capacity pool and supercloud strategy* Networked sandboxes, sidecars, private IPv6, and RDMA* Serverless multi-node training for post-training and research workloads* Auto-research, model-guided sweeps, and agents launching GPU experiments* Compute strategy, capacity planning, and batch tiers* Why production agents need specialized sandboxes and hard guardrails* Modal's take on managed agents, CI, Gitpod/Ona, Python, TypeScript, and Modal BenchAkshat Bubna* LinkedIn: https://www.linkedin.com/in/akshat-bubna-188885103* X: https://x.com/akshat_bModal* Website: https://modal.comTimestamps00:00:00 Introduction00:00:39 Modal's origin and why Kubernetes wasn't enough00:04:32 Developer Experience → Agent Experience00:06:21 Modal's AI cloud primitives00:09:14 Sandboxes, agent loops, and proto-Cognition00:12:12 Elastic inference, GPU snapshotting, and 100,000 sandboxes00:15:24 DeFlash, speculative decoding, and Auto Endpoints00:19:59 Production-grade inference beyond raw GPUs00:22:00 Background agents, Ramp Inspect, and the agent lifecycle00:24:08 Modal's 17-cloud supercloud strategy00:26:40 Networked sandboxes, private IPv6, and RDMA00:32:48 Multi-node training, post-training, and auto research00:37:36 Compute strategy, capacity planning, and batch tiers00:40:55 Open models, real-time AI, and production agent infra00:43:06 Hard guardrails, managed agents, and specialized sandboxes00:46:06 Why AI made infrastructure exciting again00:48:30 Model APIs, differentiated products, and agentic video00:51:50 CI, coding-agent infra, SDKs, and Modal Bench00:57:28 Closing ThoughtsTranscriptIntroduction: Modal, Series C, and the Art PartySwyx [00:00:00]: We're here with Akshat, CTO of Modal, together with Vibhu. Congrats on your Series C.Akshat [00:00:10]: Thank you.Swyx [00:00:11]: Your party yesterday was amazing.Akshat [00:00:15]: Yeah.Swyx [00:00:15]: From all the photos and all the swag.Akshat [00:00:17]: We had a bunch of art installations, which was fun, seeing, like, our products on pedestals next to, like, Rodin.Swyx [00:00:25]: Very nice. Very nice. When you started, it was not the GPU inference company. Maybe it was in your mind. Take us back to the origin story.Modal's Origin: A New Runtime Beyond KubernetesAkshat [00:00:39]: I first met Eric, who's the CEO, through an investor. Back then Eric was already thinking about building, a new runtime, and he got there thinking through why are workflow orchestration products so hard to use. It's because you have to run them on Kubernetes. Kubernetes is hard to manage. It's not built for burstiness and, custom images,Swyx [00:01:03]: YeahAkshat [00:01:03]: It has a terrible developer experience.Swyx [00:01:05]: And I'll, I'll interjectAkshat [00:01:06]: YeahSwyx [00:01:07]: For listeners, who are new, we interviewed Eric two years ago, and there's a bit more of the story there from Spotify and all those things.Swyx [00:01:14]: And I came across Eric through Data Council because he did that talk on the serverless container stack that you guys did, which was like, that was my first like, “Okay, I need to take Modal very seriously” moment.Akshat [00:01:26]: Yeah.Swyx [00:01:26]: But it was still very unclear, like, do I need all this for just my data pipelines?Akshat [00:01:33]: Yeah. initially what we were thinking about was if we build a better runtime, it's a very useful primitive in itself. It's There's a lot of things that, get solved by serverless functions, like you can do, ETL stuff, you can do job queues, you can do all this, like, bursty processing, which it turns out every company had needs for. but then we also were thinking about this as like, this is a primitive that we can build a whole collection of products on, which are very verticalized. So perhaps data engineering would've been the first one, but we were thinking about inference. Back then it was more classical inference, like computer vision stuff and running XGBoosts and whatnot. But we added GPUs to the product a year before ChatGPT came out.From Serverless Containers to GPU WorkloadsSwyx [00:02:19]: Nice.Akshat [00:02:19]: We just didn't think it would be that big of a deal.Swyx [00:02:22]: Yeah, just like add A100.Vibhu [00:02:23]: Was there any, like, early key problem that really sparked off why you built it?Akshat [00:02:28]: Yeah. Primarily it's just, none of the tooling that was out there was built for, one, a really great developer experience, and also there's a general trend of, a lot of the workloads that we were seeing were very. I wish there was a better word for it, but compute-heavy. Like, they need, one, like, need a lot more resources, so you need to burst up and down a lot, versus like Kubernetes designed for, like, slow scaling and, more for, like, web server use cases. And also there's just a lot more specialization in, like, what kinds of environments these workloads run in. Like, we had sometimes they need accelerators, sometimes they need different kinds of images, and this is just like a consistent thing that we saw across a lot of companies. That would be the next step.Software-Defined Infrastructure and Decorator-Based DXSwyx [00:03:13]: Yeah. Yeah. Be nice. I don't know how much this factored into the early story, but I wrote a post when I was at Temporal about infrastructure, software-defined infrastructure or something like that.Akshat [00:03:22]: Yeah, the self-provisioningSwyx [00:03:23]: Self-provisioning.Akshat [00:03:24]: Yeah.Swyx [00:03:24]: Yeah. I can't even remember my own post.Swyx [00:03:26]: And then you put me on the landing page.Akshat [00:03:28]: Yeah. We really like, the term and so we stole it.Swyx [00:03:32]: Because you had the insight that everything can just be in decorators co-located with the code, right?Akshat [00:03:37]: Yeah.Swyx [00:03:37]: Was that a big part of the originalAkshat [00:03:39]: YesSwyx [00:03:39]: Story or it was just like a DX layer?Akshat [00:03:41]: That was, really important because we really didn't want people to spend, so much time, writing YAML, and it seemed like you could really condense the surface area of what you're doing, put it in code so you can operate on it just like you operate on other code, and like build stuff that's more expressive and dynamic. and so yeah, that was always a very important part.Swyx [00:04:04]: Then the pushback is this is a DSL.Akshat [00:04:07]: Yeah.Swyx [00:04:07]: It's you're closed source. I am locked into Modal.Akshat [00:04:11]: Yeah. We never really got pushback for that because the nice thing about Modal is you can bring whatever code you have, and sure, the DSL is at the configuration layer for, what hardware you're using, how you're scaling things up, but you still own the code.Akshat [00:04:27]: And that's, that's been an important, part of our story, even as we do inference now.Swyx [00:04:32]: Yeah.Vibhu [00:04:32]: How much of do you think still stays the same today? Like if you were to build something today, DevX very important, but I feel like, a lot of this has been changed with just hook it up to an agent, have Claude Code, have Codex implement a tool. there's very agent native primitives that are different than if I'm doing this myself, right?Developer Experience → Agent ExperienceAkshat [00:04:54]: We've changed our SDK team to think about agent experience instead of, developer experience and we think that the same benefits that apply for DX also apply for AX, which is why would you have an agent read through hundreds of Kubernetes files and like write YAML that's not even typed when it can make a couple of changes in a decorator and it gets this self-provisioning runtime of, being able to see its changes live in action? yeah, it just seems from the customers we talk to, they find Modal is much faster for agents to use versus operating on a different substrate.Swyx [00:05:34]: Yeah, because like you, again, you co-locate the infrastructure requirements to the code that runs it.Akshat [00:05:38]: Yeah.Swyx [00:05:38]: Well, the negative thesis now is that nobody's looking at their code anymore, so there's no point.Akshat [00:05:44]: Yeah, people aren't looking at code. one thing we still see is really important is observability.Swyx [00:05:51]: Yeah.Akshat [00:05:51]: Like how good is your dashboard? And of course, like we have, we push a lot of it to the CLI so the agents can do their own investigation, but you still need humans to go interpret what's going on and, make judgment calls and whatnot. and that's I feel like, Maybe more important now than looking at the code itself.Swyx [00:06:11]: Yes, because like, you can try to treat the code as a black box and then use, see the observable action that comes out of it, and then just prompt a change.What Modal Is For: AI Cloud PrimitivesAkshat [00:06:21]: Yeah.Swyx [00:06:22]: So I think it takes a bit of restraint to not specialize, to say, “I want to ship a new primitive,” and then just be general purpose.Swyx [00:06:31]: People ask you, “What are you for?” You're like, “ I don't know. We can do this, we can do that.”Vibhu [00:06:36]: Well, I'd be curious to see, like, okay, if we were to ask you, like, what is Modal for even at a high level? There's a lot you guys do, sandboxes, GPUs, everything. How do you answer?Akshat [00:06:46]: Modal is a cloud platform that's built for, where we've built the primitives from scratch for AI applications. and right now it covers, inference, training, batch processing, and sandbox workloads.Akshat [00:07:00]: But we're building a lot moreSwyx [00:07:02]: I noticed you didn't say web server, so there is still a role for, like, the always-on large-scale Kubernetes type things.Akshat [00:07:09]: Yeah, absolutely. We're, we're not trying to compete with the renders of the world, because yeah, we think the differentiator for us is the, are the workloads that need specialized compute, need to scale up and down a lot. yeah, they're, they're, they're just shaped differently.Working Alongside Frontier StartupsVibhu [00:07:26]: I think you're building a lot of it alongside the startups, right? They're innovating quite a bit, even in your, like, latest blog post. Like, even in the series C, the customers that you mention here, the cognitions, technical ones, ramps and whatnot, they're, they're innovating with you, right? And that's not something AWS is doing directly with.Akshat [00:07:45]: Yeah, absolutely. I think, this is again classic. We're a small team. We can move really fast. our engineers are working with our customers and figuring it out. Yeah.Swyx [00:07:54]: So my first week at Cognition, I walked in, there was someone wearing a Modal shirt. I was like, “What are you doing here?” They're like, “Yeah, I just. I am embedded inside of Cog.”Akshat [00:08:05]: Yeah, I think that was Peyton. We sent him overSwyx [00:08:07]: Yeah.Akshat [00:08:07]: Because, the latency of communication was too high otherwise.Swyx [00:08:12]: Yeah, distributed node, you have to - you have to place one and collocate.Vibhu [00:08:16]: Yeah.Swyx [00:08:16]: So I had a, I had direct personal experience, right? So I worked on smol developer three years ago. it was inspired by Claude 1. I think you onboarded me at some point, like, just before, and I was like, “Oh, like, I need some bursty compute. Like, I was just gonna try using Modal.” And it was a, it was a pretty pleasant experience. apparently, I showed up in the board meeting, like the analytics.smol developer, Sandboxes, and Proto-CognitionAkshat [00:08:39]: Yeah, you blew up on Hacker News and,Swyx [00:08:41]: YeahAkshat [00:08:41]: We got a big traffic spike. I. I think the way you used smol developer was Modal functions for running stuff, which was. Like, the, that was a good use case. but then, yeah.Swyx [00:08:53]: Yeah. That - So to me, that was proto-cognition.Akshat [00:08:55]: Right.Swyx [00:08:56]: If only I had, like, stuck to it.Swyx [00:08:58]: Like, that was like, if - did you say draw the tech treeAkshat [00:09:00]: AbsolutelySwyx [00:09:00]: You're just like, “Yeah, like, probably this will happen.”Akshat [00:09:02]: Yeah. Like, he was so close. You were just rebuilding upon usSwyx [00:09:04]: I just didn't realize.Akshat [00:09:05]: But the funny story there is at the same time, we were talking to a bunch of customers who needed something like sandboxing.Swyx [00:09:14]: Yeah.Akshat [00:09:14]: This is like twenty-three.Swyx [00:09:15]: Yeah.Akshat [00:09:16]: So we builtSwyx [00:09:17]: You introduced a new API right after that.Akshat [00:09:18]: Yeah.Swyx [00:09:19]: Yes.Akshat [00:09:19]: Like, we built sandboxes in May of twenty-three before anyone was even knew this was gonna be a thing. And the first example we published was, we took smol developerSwyx [00:09:28]: Smol developerAkshat [00:09:28]: And put it in a loop, so the agent can iterate on itself.Swyx [00:09:33]: Loops are hot these days.Vibhu [00:09:34]: It's the looper.Akshat [00:09:34]: Yeah.Vibhu [00:09:35]: Loops in. When was this, twenty-three?Akshat [00:09:38]: Yeah.Vibhu [00:09:39]: A small check.Akshat [00:09:39]: Yeah.Swyx [00:09:39]: It's like twenty-three. so the. the, those for listeners, like, the problem was the models are not built for any of this, right?Swyx [00:09:46]: Like, you're just trying to like. They're not post-training to understand, like, looping and, like, self-correction and tool calling was there, but, like, also not that great.Akshat [00:09:55]: Yeah.Akshat [00:09:55]: I don't remember if you used tool calling in this one, but yeah, the models would just diverge after like ten iterations and not produce anything meaningful.Swyx [00:10:03]: Yeah. But like, then. So okay, like now talking to myself three years ago, the answerVibhu [00:10:08]: Of course they will get betterSwyx [00:10:09]: Collect all the failures, build benchmark, and then collect all the, examples, build the RL environmentAkshat [00:10:15]: RightSwyx [00:10:15]: Sell it for like ten billion dollars to Meta.Swyx [00:10:17]: And then also train a model and then sell that for sixty billion dollars to Elon. And this isAkshat [00:10:23]: Yeah, of courseSwyx [00:10:23]: The funny machine. Like, it's like, it's about the hardware.Akshat [00:10:28]: It's hard to have that inherent conviction that the stuff will get that much better.Swyx [00:10:33]: In retrospect, it's so f*****g obvious.Akshat [00:10:36]: Fair enough.Swyx [00:10:37]: Like, what else were we doing back then? I don't know. anyway. Yeah. So this. That was the start of your sandboxing journey, right? I feel like it didn't blow up until, like, last year.Akshat [00:10:49]: Yeah.Swyx [00:10:50]: So there was like a couple years of quietness.Akshat [00:10:52]: Exactly, yeah. We wereVibhu [00:10:53]: I think very underrated product value. Like, my experience with Modal, Charles, before he had joined Modal, met this guy at a hackathon, and he really insisted we wanted to run some small model, not hosted anywhere, and he's like, “ there's this cool company, Modal. They'll like spin up a GPU sandbox, we can throw it on there. They'll take a Hugging Face link.” And like there's so much value just right there, right? Like instant hosting, spin it up, spin it down. It'll stay cold, but we run the demo a few days later, it'll come back up and like all this stuff in retrospect, like it's still what we needed like today.Akshat [00:11:27]: Yeah, it's still needed today. workload shapes have changed a lot as, we run stuff for people with really massive production scale and, there it's it's not about scaling from zero to one, but it's how do we scale really elastically, from like thousand to fifteen hundred GPUs very quickly in a given region. It's the same shape problem.Elastic Inference, GPU Autoscaling, and Custom ModelsVibhu [00:11:50]: Okay. So you look at, say, Cursor Composer, right?Akshat [00:11:53]: Yeah.Vibhu [00:11:53]: They had a. “We'll do RL on a model every couple hours.” you guys have a whole version of RL inference gym and whatnot.Vibhu [00:12:01]: When you look at workloads like that, you're doing train runs where you need to scale up, scale down every hour thousands of GPUs, right? That's the example for we do need it, right?Akshat [00:12:12]: Yeah. Well, so I'll, I'll take a step back and, maybe talk about like how people use Modal today. because our biggest use case is, elastic inference. And the thing we first found product market fit, with was inference for custom models. So we stayed away from the LLM space, and we were serving companies like Suno for audio, Runway for video, robotics, comp bio companies that train their own model elsewhere. But Modal is the best black box that for deployment, scaling to however many GPUs you need as your traffic pattern changes. And we saw all of them like have a very unpredict- predict- predictable, traffic pattern. it's like diurnal. It's Some days, like the company will do a launch and, they'll need like, way more. And it's not just one model that they deploy. They-- all these companies deploy, lots of different models in different regions, and so the autoscaling problem becomes even harder because then you have to scale within a certain region, and those cycles are offset. So different times you scale up in different regions.Akshat [00:13:20]: So that's like our sortVibhu [00:13:22]: And thatAkshat [00:13:22]: YeahVibhu [00:13:22]: That in and of itself is a huge category. There's a bunch of inference providers which, provide this fireworks, does this as a service together, whatnot, Base10. that's carved into its own niche for language models, at least right now.Akshat [00:13:36]: Yeah. the thing that we have specialized in is the autoscaling aspect.Vibhu [00:13:41]: Yeah.Akshat [00:13:41]: Because we found that it's not universally true that everyone else can autoscale, and we've gone deeper into it on the tech side by, we've incorporated GPU snapshotting into the product so we can take the GPU state, like your torch.compile model, snapshot it, and the next cold start is way faster. And so going back to your question, it's That's why you need a lot of burstiness for inference. But then people also do a lot of demand training, like for RL stuff, your rollouts are bursty, as you said. People also do a lot of batch jobs. So we'll see, a lot of companies, before they have a training run, they'll need thousands of GPUs to run encoding or something like that. And I think those things are much more bursty than. I agree that agents are not that bursty. sandboxes are, except when you're doing RL. RL is justRL, Batch Jobs, and 100,000 SandboxesVibhu [00:14:28]: Or commerceAkshat [00:14:28]: Insanely bursty.Vibhu [00:14:29]: Yeah.Akshat [00:14:30]: Yeah. Like when you're doing, rollouts, you sometimes need a hundred thousand sandboxes in your sandboxes.Vibhu [00:14:37]: Yeah. I'm curious if you've seen early sparks of continual learning. There are some people, like our friends, ngram, recently announced thisAkshat [00:14:45]: YeahVibhu [00:14:45]: They're, they're trying to do training. That also seems like a different workload, right? If you're doing training twenty-four/seven per se, there's a very weird dynamic of how you're using GPUs between people and whatnot, but seems like something you guys would work for.Akshat [00:15:00]: As you said, we're, we're fortunate to work with a number of, customers at the frontier and grab some of our customers. and they are taking the primitives we have, and trying to use them in very interesting ways, like continual learning. It's possible as the stuff gets better, some of that will be part of, our offering as well if, more people need it. but we're, we're just waiting to seeVibhu [00:15:23]: YeahAkshat [00:15:23]: How it shakes out.Vibhu [00:15:24]: Is there a primitive that you added after sandboxing that was the next step in the story?LLM Inference, DeFlash, and Speculative DecodingAkshat [00:15:32]: I guess we've been going much deeper into LLM inferenceVibhu [00:15:35]: YeahAkshat [00:15:35]: Because we realized that some of the advantages we have with like autoscaling, again, especially in different regions and whatnot, are, not present elsewhere. and the place where we had a gap was we weren't, working on the model layer itself. Like we were a black box. And, we realized that, we can get to frontier-level model performance, with, by having great people who work on this. And, we've been open sourcing a lot of our work, in terms of, Recently, we, shared our work on DeFlash, which is a block-based, speculator, and we've open sourced, all of it. So, you can - By using open source DeFlash, you can get the same performance as you would with one of the proprietary providers. And the next thing we're thinking about hereVibhu [00:16:23]: I thought this wasAkshat [00:16:24]: YeahVibhu [00:16:24]: An interesting blog post as well, right? Like, I think in here you make a claim that. Not a claim, just that how effective speculative deco-decoding really just get to.Akshat [00:16:33]: Yeah.Vibhu [00:16:33]: Anything you wanna point out from this around, what people should know?Akshat [00:16:39]: Yeah, absolutely. the high-level summary is, it would help to describe what speculative decoding is.Vibhu [00:16:44]: Yes.Akshat [00:16:44]: I will, yes.Vibhu [00:16:45]: I think, likeAkshat [00:16:46]: YeahVibhu [00:16:46]: So we've covered like Eagle and all thisAkshat [00:16:47]: YeahVibhu [00:16:47]: Like Hydra and all those things, but it was like two years ago.Akshat [00:16:51]: Yeah.Vibhu [00:16:51]: I think it doesn't hurt, right?Akshat [00:16:52]: Yeah. Speculative decoding is you have a smaller model, called a draft model, predict tokens ahead of the bigger model, and then you have the bigger model, verify all of this, all the tokens are predicted. And the reason it's faster is if you're predicting, one token at once, you're bound by memory bandwidth. But if you can batch the verification of, the draft model, then you're much more efficient using compute, and it's faster, and as long as your draft model is producing a lot of tokens that can get accepted, which is called the accept length, you can get a speed up that's, multiple times of, the original model speed. and well, that's what we highlight here. It's Like people talk a lot about we made these kernels faster and whatnot, but improving kernel will only give you like few percentage points of improvement, and, increasing accept length, literally is a multiplicative decreaseVibhu [00:17:47]: Like two to four X.Akshat [00:17:48]: Yeah, exactly.Vibhu [00:17:48]: Without much head-on performance.Akshat [00:17:50]: Yeah. I think it may - you are running a second model, right? So it may be something more expensive in the compute,Vibhu [00:17:57]: I meant quality performanceAkshat [00:17:58]: Probably not by muchVibhu [00:17:58]: But yeah. I thinkAkshat [00:17:59]: So there's no drop in quality performanceVibhu [00:18:01]: YeahAkshat [00:18:01]: Because you're always. You're never accepting a token that the big modelVibhu [00:18:04]: It's strictly betterAkshat [00:18:05]: YeahVibhu [00:18:05]: Or it's same.Akshat [00:18:06]: Exactly.Vibhu [00:18:07]: Right. Yeah.Akshat [00:18:08]: And so we've been working a bunch on DeFlash, which is a block-based speculator. so it's instead of predicting, one token at a time, it's predicting a block. And we've been open sourcing our work with it. The next thing for us here is for helping people train speculators and custom models. it's it's something that traditionally is very forward-deployed engineering driven, support deployed, engineer driven, like you work with customers and help them do that. And our vision for. This is why we launched Auto Endpoints, is we want to make frontier-level performance available to everyone. And so, we mentioned this in the announcement, we teased it. The next thing we're, we're launching is, as you run an auto endpoint, we shadow trafficAuto Endpoints and Frontier-Level PerformanceVibhu [00:18:54]: Do you want to explain what auto endpoints are?Akshat [00:18:57]: Yeah.Vibhu [00:18:57]: I lovely, yeah.Akshat [00:18:58]: Yeah. So, this is, I guess, going back to your Modal is you touch the code, but, sometimes people don't wanna touch the code, and they wanna get started with an endpoint that works and has all the great performance and, scalability that Modal has. So we've made that easier with, a way to create an endpoint from our UI, from the CLI, that has all of our optimizations that we talked about, like the DeFlash stuff already baked in, and there's full transparency. So we give you the code, you can go run it yourself, and if you want, you can eject out into the full Modal experience, which we see as people get sophisticated, they do wanna tweak the models, they wanna, fine-tune stuff. You can still do all of that. It's it's not a black box. And yeah, the next thing, as we teased later in the post, is how do we give you value even beyond this in terms of having your draft models evolve as your data distribution evolves, again, without having to talk to a person and, yeah.Vibhu [00:19:59]: I guess just to understand it directly, you have the GPUs, you have an endpoint that's compatible, you serve open model. If someone was to do this themselves, what's the delta that you guys provide? So you do a lot of open source great work on effective inference. how does it compare to, say, I take the same model, 5.2 FP8, take shelf inference engine, vLLM, SGLang, get compute of similar capacity, similar cost. What's the delta that plugging into something this, like this offers outside of the benefit of, scaling?Production Inference Beyond Raw GPUsAkshat [00:20:34]: It's interesting because we've taken the approach of open sourcing our contributions and upstreaming them. we work closely with the SGLang team. We want the improvements that our team, comes up with to be, there in open source for others to use, even outside of Modal. The benefit to us is we have a team that has significant expertise in terms of if you do have something that is not there, our team can help you get that performance, first. the other thing is with these endpoints, we are way more elastic, as you said, than, anyone else, and you have true scaling to zero. you have true, burstiness, and in practice, that matters a lot more to people than just finding, the GPU and, running Modal code on something.Vibhu [00:21:20]: Yeah. And I will say it's not that straightforward to just. like what I said is easier said than done, right?Akshat [00:21:26]: Yeah.Vibhu [00:21:27]: It's I think still for the average person, still hard to just gut check using different. There's, there's quite a bit of combinations you can make there. the trade-offs aren't really known at face value.Akshat [00:21:40]: Yeah. it's it's not just that. I think it's it's that running production-grade inference is a hard infer problem.Vibhu [00:21:49]: YeahAkshat [00:21:49]: Even if you subtract out the autoscalingVibhu [00:21:50]: YeahAkshat [00:21:51]: Is controlling things like tail latency and, making sure every, request is delivered at least once and whatnot.The Model and Agent LifecycleVibhu [00:22:00]: There's a lot of innovation that you can do here. I think, it's very interesting that you're starting to encroach on, like as you become a full cloud, you're starting to encroach on other people's turf.Vibhu [00:22:09]: What will you not do?Akshat [00:22:13]: Well, we wanna follow our users and, make sure they get like a platform that has everything that works well together. so right now we're focused on the model lifecycle and the agent, lifecycle. so both like going from data prep to training to inference, and then also if I want to deploy a background agent, let's say, sandbox, do persistent storage, a whole bunch of other stuff.Vibhu [00:22:38]: We talked to Cole, who did, OpenInspect. Yeah.Akshat [00:22:42]: Yeah.Vibhu [00:22:42]: And RealInspect also is on Modal.Akshat [00:22:44]: Yeah. So Ramp Inspect was a great example of a background agent that was really successful because they, were able to use some of the primitives like snapshotting and fast scaling to just have something that feels really reactive and works well.Ramp Inspect and Background AgentsVibhu [00:23:02]: Yeah. That's the new CTO of, Ramp right there.Akshat [00:23:05]: Yeah, Rahul.Vibhu [00:23:08]: It was really fun. yeah, okay, I think, all very bullish. Like, one of my reflections was also I did not originally. So when I met you guysThe Inference Inflection: CPU, GPU, and Co-LocationVibhu [00:23:19]: You weren't that much in the GPU game, and now you're all about, inference. And one of the points that I hinged on for Jensen's keynote at GTC this year was, what we're calling like the inference inflection, right? That let's say in AI workloads or machine learning workloads, it used to be like, let's call it eight to one GPU to CPU, and now it's more like one to one, which is like a interesting. Like, - because of how much agents are blocked or call out to this, to CPU heavy stuff the actual, like, limiting factor, like, swings back and forth from GPU to CPU a lot more than it used to be all GPU and then occasional CPU.Akshat [00:24:01]: Yeah.Vibhu [00:24:02]: GPU, CPU. And now it's like just constantly, and you just have to locate everything.Seventeen Clouds and the Supercloud StrategyAkshat [00:24:08]: Yeah. And that's one of the things that, again, we see as, something appealing about Modal, which is we've built this capacity pool that spans, 17 cloud providers, so we're, we're very good at Running on various kinds of cloud capacity across the worldSwyx [00:24:24]: You don't have your own data centers?Akshat [00:24:25]: We don't have our own data centers. We just run across a lot of neo cloudsSwyx [00:24:29]: Yeah. AreAkshat [00:24:30]: Metal providers.Swyx [00:24:30]: Yeah. Question mark.Swyx [00:24:31]: Yeah. You're, you're running the math, and you're like, “What's the cutover point where you're like.”Akshat [00:24:36]: Yeah, it's a good question. part of it is we see our differentiator in the software layer, and, being capital light and focusing on the software helps us move really fast. so far it's worked out well because there are so many other people building data centers that we're able to work effectively with them, and again, focus on what makes us, special.Swyx [00:24:55]: Yeah.Swyx [00:24:56]: 17 gets you into, like, the local providers sometimes. LikeAkshat [00:25:00]: The,Swyx [00:25:01]: Which was the most interesting one?Akshat [00:25:02]: There are a lot more neo clouds than you expect, and they all have various degrees of, various levels of reliability. And, that's why it's something we've invested a lot of time in, is building our own reliability layer on top. so if the GPU falls off the bus or something happens, we user workloads are not affected, and that lets us use a lot more capacity than,Swyx [00:25:30]: YeahAkshat [00:25:30]: You as a user would be able to.Swyx [00:25:32]: It's a useful thing to have because like now everyone knows, like, what layer you are and, like, you optimize for being the super cloud of all clouds.Akshat [00:25:41]: Yeah. That's, that's, that's the idea. and so I guess when you mentioned colocation, that's, that's another interesting thing where, one thing we've seen is people come to us when they want, very specifically located, CPUs or GPUs, like they wantSwyx [00:25:57]: Oh, they pin it in likeAkshat [00:25:58]: YeahSwyx [00:25:58]: EU?Akshat [00:25:59]: Exactly. Or EU, US.Swyx [00:26:01]: Right. Data resiliencyAkshat [00:26:02]: AustraliaSwyx [00:26:02]: Locality thing or performance or what?Akshat [00:26:04]: It's either data locality or latency, yeah.Swyx [00:26:07]: Yeah.Akshat [00:26:07]: Like, you want your. They're running sandboxes and model. They want them to be right next to aSwyx [00:26:10]: Yeah, it's easy thenAkshat [00:26:11]: YeahSwyx [00:26:12]: To. That is important in all those things. and so, like, you've accidentally, I don't know if it's accident, but, like, you've built the perfect primitive for agents to express themselves. And then, like, it's almost very funny how every extra development just involves more file system, just involves more CPU.Akshat [00:26:30]: Yeah.Swyx [00:26:31]: Just like the things that you already have. I don't know much about, if there's any, like, networking usages that are interesting, but you've also done some good work on networking.Networking, Sidecars, Private IPv6, and SandboxesAkshat [00:26:40]: Yeah, that's exactly right. Like, we're just taking compute storage and networking and building stuff on that layer, for, again, the stuff people need.Swyx [00:26:49]: YeahAkshat [00:26:50]: We see a few interesting networking things coming up. one is people want networked sandboxes. so we haveSwyx [00:26:57]: For like a Docker cluster type thing.Akshat [00:26:59]: Yeah.Swyx [00:26:59]: Sorry, Docker Swarm. Oh, f**k. What is it called?Akshat [00:27:02]: Compose.Swyx [00:27:03]: Compose type thing.Akshat [00:27:04]: Yeah. So if you want Docker Compose, our sandboxes now support, this thing called sidecars. So you can. A sandbox is a pod of containers, and you can run multiple containers in, a sandbox. also useful because, going back to networking, people want a lot of control over, outbound networking from a sandbox.Swyx [00:27:23]: Yeah.Akshat [00:27:23]: Like, they might wanna run a middle proxy for, like, maybe logging stuff for RL or, controlling how egress can happen to a domain, injecting credentials. and yeah. So we've, we've had to build a lot of that stuff ourselves.Swyx [00:27:38]: Yeah.Akshat [00:27:39]: But then also sometimes people want, sandboxes spanning multiple nodes to talk to each other, which is an emerging thing we're seeing. We have support for that for a different reason, and yeah, we'll see if that becomes stable.Swyx [00:27:52]: Like, just an open socket. It's a. This is directly like mTLS.Akshat [00:27:56]: We do support that, which is you can, expose a tunnel inside a sandbox.Swyx [00:28:01]: Yeah.Akshat [00:28:01]: And then you can either expose it to public internet or it can be, you can add like a HTTP, auth layer above it. But we have this thing called I6PN, which we haven't talked about, which is this, like, overlay network using IPv6 addresses. so if Modal containers, within the same workspace, when this is enabled, can address each other using this private IPv6 address, and no one else can.Akshat [00:28:28]: So it's like private networking, for containers. We built it because we needed it as a primitive for our distributed training product. so we have this other feature, which is you can add a decorator to a function, and you get a cluster of GPUs. and they have RDMA networking. so you can run a distributed training job, that's truly serverless. and we did the overlay network for that. But then we've seen that people are using it for other reasons, and, I'm intrigued to yeah, what would people do with it.Swyx [00:28:59]: Build primitives and let people figure it out, right?Akshat [00:29:01]: Yeah, exactly.Swyx [00:29:02]: You put out a pretty interestingAkshat [00:29:03]: They're like, they read the docs webpage. Let me use thatSwyx [00:29:06]: YeahAkshat [00:29:06]: Something they never intended to work. This is literally not even in our docs page. People somehow found it, and they're using it.RDMA, Memory Movement, and Distributed TrainingSwyx [00:29:12]: Huh.Swyx [00:29:14]: The way you portrayed it with, like, RDMA versus TCP, like, very well laid out, but just the transfer speed change at scale for RL, like yeah, you have it, you have it built in. I'm sure someone found it. It's found it to be a lot more efficient before you made a thing out of it, right?Akshat [00:29:32]: Yeah. And not to split hairs, I guess the overlay network is the TCP overlay network.Akshat [00:29:39]: The reason we have that is you need that to do the key exchange for RDMA before you set up the RDMA network on top of that. but then people found the TCP part.Swyx [00:29:48]: Can I tell you, this is like a big aha moment for me becauseAkshat [00:29:51]: YeahSwyx [00:29:51]: So I review 2,200 submissions for the World's Fair.Akshat [00:29:56]: Yeah.Swyx [00:29:57]: And then I got this from John OsterhoutAkshat [00:29:58]: HuhSwyx [00:29:59]: Who I don't know if. Do John Osterhout by name?Akshat [00:30:01]: The name sounds familiar.Swyx [00:30:02]: He published a. He's a well-known professor, published a lot of interesting software design books, and this is the talk he chose to submit, is on RDMA at Inference. And I'm like, you wouldn't think that this guy, who is like operating systems guy, would care about RDMA.Akshat [00:30:20]: I, it makes sense to me because I,Swyx [00:30:24]: This is the cloud, right? YeahAkshat [00:30:25]: Like, the way you move around your KV cache and how efficiently you can do it, how efficiently you move, your weights from your training GPUs to your inference GPUs in RL is there's a lot of degrees of freedom, and it is a systems problemSwyx [00:30:41]: YeahAkshat [00:30:41]: Moving memory aroundSwyx [00:30:42]: YeahAkshat [00:30:43]: Scheduling.Swyx [00:30:44]: This shows you how primitive my understanding of networking stuff is.Swyx [00:30:46]: Is this like the domain of WireGuard as well?Akshat [00:30:50]: Not quite.Swyx [00:30:51]: It's adjacent?Swyx [00:30:53]: Explain everything.Akshat [00:30:54]: Sure.Swyx [00:30:56]: How do we move memory around GPUs?Akshat [00:30:58]: Well, so sorry. Yeah, that is memory. Sorry, I was talking more, and maybe I was talking like five minutes back, about the private IPv6, addressing that you've set up.Swyx [00:31:09]: Yeah.Akshat [00:31:09]: Is it like it's a VPN?Swyx [00:31:10]: Yeah, it is like a VPN, and yeah, WireGuard is, yeah, you're right. It is,Akshat [00:31:16]: Right. Yeah, you already moved on to new topicsSwyx [00:31:17]: A similarAkshat [00:31:18]: OkaySwyx [00:31:19]: In the same space, WireGuard is, encrypted and this is,Akshat [00:31:23]: And you don't need encryption.Swyx [00:31:23]: Yeah.Akshat [00:31:24]: Yeah.Swyx [00:31:24]: This is not encrypted. that's the main difference. This is TCP and we have eBPF programs that will reject or allow the TCP connection based on whether you're allowed to do it.Akshat [00:31:35]: Used to involve a full sidecar, but now you have eBPF in the Linux kernel.Swyx [00:31:39]: Yeah.Akshat [00:31:40]: Yeah. I don't know if this is a natural follow-on to the topic of like my skepticism on distributed training is that while, like, people spend a lot of money on, like, cables to hook up GPUs, and even that is not, like, fast enough, and that's the bottleneck, is your networking fast enough?Swyx [00:31:59]: Yeah. So I guess you're talking about fully distributed training like, Dialog or something which is like cross data centerAkshat [00:32:06]: That would be, yes.Swyx [00:32:07]: That's the extreme.Akshat [00:32:08]: Yeah.Swyx [00:32:08]: You're in the middle, and then other people would have like the Mellanox cables up in, like, their actual data center.Akshat [00:32:14]: When you run multi-node training on Modal, RDMA, I think Mellanox, is, or InfiniBand is like a, is all seen as RDMA. but it's a way to bypass the TCP networking stack and, transfer, stuff much faster, between one node, to the other. And we have I think like 3 terabit per second, internal networkingSwyx [00:32:40]: OkayAkshat [00:32:40]: Which is the standard that's needed.Swyx [00:32:42]: Okay. So I misunderstood whatAkshat [00:32:43]: 50Swyx [00:32:43]: What part of the stack you wereAkshat [00:32:44]: 50 gigs overSwyx [00:32:45]: YeahAkshat [00:32:45]: If you wentSwyx [00:32:45]: YeahAkshat [00:32:46]: RDMA.Swyx [00:32:46]: Okay.Swyx [00:32:48]: Yeah. I, very impressive work.Multi-Node Training, Post-Training, and Auto ResearchSwyx [00:32:52]: So effectively you're extending like the model philosophy to the training cluster, like, yeah.Akshat [00:32:59]: Yeah. And we're, we're not going for like large scale training runs. the thing that we've built multi-node training for is, we see a lot of, smaller scale post-training. like, people are post-training like medium sized fund models, so they can, get higher quality on inference. this is a perfect fit, for something like that.Swyx [00:33:21]: Yeah. That is my impression of how a lot of these labs explore branches in post-training and then eventually merge whatever they find in.Akshat [00:33:31]: Yeah. The other use case we've seen for multi-node training is even if you have a big cluster, your researchers are still doing small runsSwyx [00:33:38]: YesAkshat [00:33:39]: Having elasticity thereSwyx [00:33:40]: Right, sureAkshat [00:33:40]: Matters a lot more.Swyx [00:33:41]: Yeah. the, like, this is like the current limiting factor for auto research, which is like you need to give your model some GPUs in order for it to completely run.Akshat [00:33:51]: We have a blog post on auto resource and model is,Swyx [00:33:55]: YeahAkshat [00:33:56]: Yeah, like, turns out to be pretty good substrate for that.Swyx [00:33:59]: So my impression is auto research means many things, likeAkshat [00:34:01]: YeahSwyx [00:34:01]: Anything that Andrej coins. Right now it's still science fair, right? Like not like, I don't know how many people are doing this.Akshat [00:34:08]: We're having a golf.Swyx [00:34:08]: Yeah.Akshat [00:34:09]: I thought the same thing.Swyx [00:34:11]: Yeah, you would know.Akshat [00:34:12]: We, like, our internal both training and inference teams use this the general shape of this quite a bit. like we have this one internal repo called auto inference, which essentially we've automated our own forward-deployed engineering efforts using, this harness, which is, the agent will just spin up a sweep of different things. It'll even run like, NVIDIA inside profiler and it'll like tweak configs and it'll arrive the right thing. it'll change your GPUs both from H200 to B200, and works really well.Swyx [00:34:47]: Nice.Akshat [00:34:47]: So yeah.Swyx [00:34:48]: By the way, I enjoy that your forward-deployed engineering is so technical that you have to do these things.Swyx [00:34:52]: It's very different from forward-deployed engineering from other people.Akshat [00:34:54]: Yeah. For our forward-deployed engineering team is, essentially they're like applied inference researchers or applied training researchers.Swyx [00:35:02]: Someone told me like they have to be able to build, but they also have to be able to sell. do they have to sell or are they like they're good, they're just like post-sale type of thing?Akshat [00:35:09]: It does, being able to talk to a customer and engage effectively with themSwyx [00:35:13]: YeahAkshat [00:35:13]: Matters a lot.Swyx [00:35:14]: They want the same thing.Akshat [00:35:15]: Yeah.Swyx [00:35:15]: ?Akshat [00:35:15]: But it's it's not really a sales, thing. We pair them with-- We have solution architects as well that are more on the sales side.Swyx [00:35:23]: Okay. Let's spend a bit more time on auto research. This is a big focus for for this year. Where does this go? like, have people explored enough? Like, there's all these beautiful charts of like improve and then level off a bit and then you find the next thing. Is this one abstraction up from normal training? Is that how we think about it, or do you think about it differently? Like model level training versus high, like driven hyperparameter search.Auto Inference and Modal BenchAkshat [00:35:51]: Yeah, like,Swyx [00:35:51]: Someone, some people call it like neural architecture search or whatever, right? Like.Akshat [00:35:54]: Yeah, - So the stuff I've seen people do with it is nowhere on the architecture level. It's pretty much tweaking parameters, but it's it's a hyperparameter sweep that's guided by some model intuition, so it's like much more efficient than, whatever other, sweep you would have.Swyx [00:36:12]: Yeah, it's just, it's just a question of where you want to spend your compute?Akshat [00:36:16]: Right.Swyx [00:36:16]: ‘Cause yeah, you can just throw infinite amounts of money on this and somehow you'll bang out Shakespeare?Akshat [00:36:22]: Yeah, infinite monkey.Swyx [00:36:24]: Yeah, so like the very good for model. and I think it's also very important that agents can spin up other agents, can spin up their infrastructure. Like very good for you. how good is our LLMs at generating model code? Like the benefit of existing LLMs is that you are in the data.Akshat [00:36:42]: Yeah. They're, they're surprisingly good. I think like pre Cloud 4 they were not, and then now they're able to shot, stuff out of the box. But we're playing around with releasing like a Modal Bench for like the harderSwyx [00:36:55]: YeahAkshat [00:36:55]: Things, that the LLMs cannot do yet and maybeSwyx [00:36:59]: What's an example of that?Akshat [00:37:01]: I think the things that- Sometimes agents struggle with, without right guidance and a skill is, how to, use the rest of our observability. Like how to. Something is failing, like how do you look at the logs and then update the right thing? It's reasoning about that. But they're able to shot, likeSwyx [00:37:23]: Yeah. You can just add a skill to it?Compute Strategy and Capacity PlanningAkshat [00:37:26]: Yeah. So we have a Modal skill now that. Which is why we built this Modal Bench. It's to find things like that, so we can address them in our tool.Swyx [00:37:35]: Tune a skill. Yeah.Akshat [00:37:36]: Yeah.Swyx [00:37:36]: No. it's it's good. are you facing any shortages? like we talk a lot about GPU shortages, but also CPU, also memory.Swyx [00:37:44]: Yeah.Akshat [00:37:45]: We have had a lot of growth, which means that, there's - we've had to be much better aboutSwyx [00:37:53]: PlanningAkshat [00:37:54]: Proactive capacity planning.Swyx [00:37:55]: Yeah.Akshat [00:37:55]: So we have,Swyx [00:37:57]: Which by the way, like it's like a MBA's like dreamAkshat [00:38:00]: YesSwyx [00:38:00]: Is like just planning this stuff. I think last time you and I talked about something maybe about this.Akshat [00:38:03]: Yeah. we have a really competent team of people that we call, The role is called compute strategy. so yeah, if anyone listening here or wants to work on thatSwyx [00:38:13]: Compute strategy?Akshat [00:38:13]: Yeah.Swyx [00:38:14]: I think,Akshat [00:38:14]: I feel like,Swyx [00:38:15]: I think the normies call it FP&A or something.Akshat [00:38:18]: Well, it's more It's it's not FP&A. It's it's There's a lot of interesting financial questions of like what is the blend between one year and three-year reservations? how do we forecast our own capacity? how do we. especially since our capacity is very fungible across different GPU types and different regions, like you have to model a lot of it. and you also have to have an opinion on how the supply chain is gonna evolve, and then you have to like, take bets,Swyx [00:38:49]: YeahAkshat [00:38:49]: Based on that.Swyx [00:38:50]: Tokenomics.Akshat [00:38:50]: Yeah.Swyx [00:38:51]: This is like probably a not a real point, but, I was trying to think about like what other industries. I was trying to think about like, we cannot be first to like these kinds of problems.Akshat [00:38:59]: Yeah.Swyx [00:39:00]: And what other industries have had this? And I was like, airlines with fuel and like they have to hedge their fuel and like, I think for a long time Southwest because they made like a hero fuel bet, they like were like super low cost becauseAkshat [00:39:12]: OhSwyx [00:39:12]: Compared to everyone else.Akshat [00:39:14]: Yeah. I hadn't thought about that.Vibhu [00:39:16]: We're at a fun time too?Akshat [00:39:18]: Yeah. It's. A lot of the compute business in general, for us is also about being very good about capacity management. That is how you have great unit, economics. but also over time it's how you can unlock more value for customers. Like, one of the things we're building now is like a way for customers to get, If they don't care about latency, like get much cheaper pricing and they'll get results back in like next 24 hours or something, like a batch tier essentially.Batch Tiers and Latency-Insensitive WorkloadsSwyx [00:39:47]: Yeah.Akshat [00:39:47]: And those are levers we have because we control the whole stack and scheduling and whatnot to give people a sufficientSwyx [00:39:53]: Yeah. I feel like they're not as popular. Like those, like the Frontier Labs have all those APIs. They're not as popular as they should be.Akshat [00:40:00]: The demand that we see for something like that is not for LLMs. although sometimes people wanna run evals andSwyx [00:40:08]: OkayAkshat [00:40:08]: Synthetic data prep and there it makes sense.Swyx [00:40:10]: Okay.Akshat [00:40:11]: But it's from a lot of LLM companies, like people who are doing computational bio, like they have to run really big batch jobs and they don't care about when they get it back.Swyx [00:40:22]: Yeah. And like they have a reasonable. It's it's also like a cousin to the stopping problem of like, will this finish in time?Akshat [00:40:30]: Yeah. You can bound it.Swyx [00:40:33]: Yeah.Akshat [00:40:33]: Like you can give peopleSwyx [00:40:34]: YeahAkshat [00:40:34]: SLAs on it.Swyx [00:40:35]: Yeah. I think what's, what's interesting is like the next phase of model.Swyx [00:40:38]: Like what, do people expect from you, now that you're established and you're like well-known compute player among all these leading companies. You had an inference launch week, and we talked a little bit about the launches. like what else? Like what else should people know?What Modal Builds NextAkshat [00:40:55]: We are building primitives that make our users' lives much easier. So, I think for example, with LLM inference, thousands more companies are gonna post-train their own models and, deploy open source models for inference. so we're thinking a lot about what is the best product shape for that. And, that involves everything from our training gym to, then, endpoints that get frontier-level performance. again, but I haven't talked to anyone. It looks somewhat different on other verticals. Like, we're also seeing a lot of real-time, audio-video stuff in there, which is why like, we're working on things like regional routing, with fallbacks. So you can get GPUs that are as close to users as possible. so you get like low latency for video streaming and whatnot. And then on the agent side, it's,Akshat [00:41:52]: We're still working very closely with our customers because stuff is changing so fast in terms of what they need. And, I think beyond sandboxes and persistent file systems, there's a lot of other things people will need from this agent stack as they build production agents. So yeah, we're thinking about those other things that fit in there.Swyx [00:42:13]: I want to ask what the other things are.Akshat [00:42:15]: Yeah. I probably should share right now.Swyx [00:42:17]: I think-- I think, okay, so, I do think a lot about the principal components of cloud, and you do talk about compute storage networking.Akshat [00:42:25]: Yeah.Swyx [00:42:25]: Because so far for me, it's fine. so far for the. the first couple generations of cloud, it's fine. What's different, qualitatively different about agents that you need some new permission level? Like a lot of people, okay, and I'll just kinda spew tokens at you until it like hopefully sparks something.Akshat [00:42:43]: Yeah.Swyx [00:42:44]: Like the new level now is whatever Claude Code does, which is dangerously scope permissions or like allow list by command or like whatever, right? And sometimes they're like, “Well, okay, we have like this adaptive thinking mode where like, just trust me, bro. I will make the calls for you.” Is that it? like mediated permissions.Hard Guardrails vs. LLM-Mediated PermissionsVibhu [00:43:03]: Now you're looping it with a goal and letting it roll.Akshat [00:43:06]: Yeah, I'm, I'm skeptical of LLM media permission for stuff that is at the sandbox level because you do want hard boundaries.Swyx [00:43:16]: Yeah.Akshat [00:43:16]: Otherwise, someone can exfiltrate stuff.Swyx [00:43:20]: But likeAkshat [00:43:20]: YeahSwyx [00:43:20]: Maybe that's old school thinking. Maybe we're the dinosaurs.Swyx [00:43:23]: Maybe the AI OS or the LLM OS is really the kernel is a goddamn LLM.Swyx [00:43:30]: Like it makes you feel uncomfortable.Akshat [00:43:31]: Yeah, I'm, I'm toldSwyx [00:43:32]: But that's what trusting the LLM is. Like imagine a spherical cow perfect LLM.Akshat [00:43:36]: Right.Swyx [00:43:37]: That it.Akshat [00:43:39]: Maybe.Swyx [00:43:41]: I wanna test the boundaries, right?Akshat [00:43:42]: Yeah.Swyx [00:43:42]: Like, and I don't believe that, but I wanna see where I'm wrong ‘cause that's, that's the consensus.Akshat [00:43:49]: Yeah. I think you always need hard guardrails when you want, And you can pair those with softer guardrails, right? And that's gonna be a lot of mediated.Managed Agents and Specialized SandboxesSwyx [00:44:00]: There. I'll also get you a end with a couple of your commentary on like the ecosystem outside of Modal. Manage agents. Everyone has one. Gemini, OpenAI, Claude, very useful for you, but also like it is their way of starting to edge into your space.Akshat [00:44:17]: Yeah.Swyx [00:44:17]: What's going on?Akshat [00:44:19]: Yeah, we're, very excited to partner with Anthropic and some of the other foundation labs, will not name who we're also working with. the way we see it is the manage agent thing is a great place to start if you're starting out building an agent and, But then when you get to, building something more production grade, like you're a company that's like Ramp that's building their own, Ramp also runs their accounting agent on us, so their external-facing agent. You need a lot more control over, your compute primitive on things like, what sort - how do you persist different files that the agent has access to, and how do you snapshot and restore? How do you control the networking? maybe you want GPUs. When you get to that point, you kinda want, a specialized sandbox provider, that gives you those things, and that's the role that we are trying to play.Swyx [00:45:15]: YeahAkshat [00:45:16]: We don't really have an opinion on the harness, whether it runs - it's a cloud-managed agent, and you hook it up to Model Sandbox, or you run the harness in Model Sandbox. We'll see where people converge with that.Swyx [00:45:26]: Yeah. Do you any opinions on like the meta harnesses, or just another layer on top of these things?Akshat [00:45:31]: You mean like the OpenPipeSwyx [00:45:33]: OpenPipe is one. I think Vercel had one, which I can't remember the name of right now. Fredshot had one. and then, to me, most recently was Data Databricks that had Omnigen. All these are meta harness. Like it's kinda pseudo agent cloud type things.Akshat [00:45:50]: I personally have not played around with them.Swyx [00:45:53]: Yeah.Akshat [00:45:53]: Build agents with them.Swyx [00:45:54]: Everything's bullish Modal, as long as it consumes more infra.Akshat [00:45:57]: That's why we're focusing on the infra layer. It's somewhere where our, relative competence is and, also it's a hard problem to solve.Swyx [00:46:06]: Yeah. I will say like just generally reflecting on that, I don't know if - if there's other topics on Modal, but like just generally reflecting as an infra person, not as intense as you, but in that field, this has like been the most exciting time in infra. Like it was boring for a while, and you couldn't really get people excited about data infrastructure. Like Eric would get on Data Console, everyone just watched the video and like say, “Look at how many sandboxes I can spin up,” and no one gave a crap.Why Infrastructure Became Exciting AgainAkshat [00:46:39]: Yeah.Swyx [00:46:40]: And like now everyone gives a crap.Akshat [00:46:42]: That's true. It is a very exciting time, and I think a lot of that's driven by just the amount of scale all of this stuff needs.Swyx [00:46:50]: I think the, like a lot of your initiatives or a lot of your like product directions make sense in retrospect, which is like the best kind, but I wouldn't necessarily have thought about it myself, which.Akshat [00:47:00]: We need the predictions.Swyx [00:47:02]: I think there's a lot that you just don't even see, right? Like you have the batch, you have the voice, you have the multimodal, but what else?Akshat [00:47:10]: What else is coming up for usSwyx [00:47:11]: Yeah. Where do you see things going?Akshat [00:47:13]: Yeah. I, in generalBiotech, Robotics, and Non-LLM AI WorkloadsAkshat [00:47:15]: It's it's clear that there's there's a huge shift happening. I think one thing that's not as obvious to people because LLM inference gets talked about so much and is also we work a lot of companies that are, doing things like drug discovery and computational bio, like the Chai Discoveries of the world. Big things are probably gonna happen there. we work a lot of robotics companies that are putting robots in like active deployments and getting good results out of them.Swyx [00:47:45]: Is there Air Gap Modal? Is there a version that is like prem air gapped whatever?Akshat [00:47:50]: No. We,Swyx [00:47:51]: You should cloud only.Akshat [00:47:51]: Yeah.Swyx [00:47:52]: Yeah. Okay. But yeah, so what you're saying is like because you're focused on primitives and they're good primitives, you find use cases in all these kinds of things.Akshat [00:48:01]: Yeah.Swyx [00:48:01]: Probably diversifies you a little bit away from LMS all the time.Akshat [00:48:05]: Yeah, absolutely. We're, we'- our goal isn't to only serve the LLM inference market.Swyx [00:48:10]: There are a lot just on the website, the audio,Akshat [00:48:12]: Yeah. We said both onSwyx [00:48:14]: Computational bio images. Yeah, there's a lot here. There's QTA TTS, customizing. Oh, Chatterbox. there was customizing Whisper.Akshat [00:48:24]: Okay. Yeah.Swyx [00:48:25]: This screen reminds me of a fallen competitor, which Replicate.Model APIs vs. Differentiated AI ProductsSwyx [00:48:31]: What's your postmortem on what happened?Akshat [00:48:34]: This is one thing we've stayed away from is providing an API for models because I think providing model APIs is some of it ends up serving like a really hobbyist market, which is much less sticky.Swyx [00:48:50]: Yeah.Akshat [00:48:50]: And we've always wanted to build for companies that are building products and need more flexibility that's not just an API.Swyx [00:48:57]: Which you can build an API for a model and this is clearly what it is. But you - but what you're saying, you can wrap it into a more fully functioning back end that you run.Akshat [00:49:06]: Yeah. So all of our examples, it's not that spin up this model, here's an API token, use it. They're all code.Swyx [00:49:13]: Okay.Akshat [00:49:13]: And so the point is that this is just an example.Swyx [00:49:16]: Starter code.Akshat [00:49:17]: Yeah. But you can tweak it however you want.Swyx [00:49:20]: Yeah.Akshat [00:49:21]: And if you're like a company building a product, like, computational bio whatnot, yeah.Swyx [00:49:26]: I guess I'm trying to tease out for listenersAkshat [00:49:28]: YeahSwyx [00:49:28]: When does it stop becoming, oh, you're just an API call and you're just a wrapper on API to becoming what you call a product, right?Swyx [00:49:36]: Like, what is that layer? Like what-- Like, more lines of code, but like beyond that, what is the substance that people add that qualifies it to be something more?Akshat [00:49:46]: I think there's a little bit of like a selection effect of like a lot of the companies who do wanna get deeper into that level are probably building something that's more differentiated. And, I think, an example is like - with LLM inference, originally we, worked with companies that were building their own post-training frameworks or they were, - Ramp early in the day was training their own tokenizer and like swapping out the tokenizer in Llama and whatnot. I'm not saying that's, that successful, in that case. But a better example is like, let's say Suno. because Suno, does not use Modal for training.Swyx [00:50:26]: Mikey on the pod. Yeah.Akshat [00:50:27]: But they use Modal for all their inference and that's because they have like a custom-- They have completely custom model architecture and that means that they have to be at the code level and tweak things that are not, just an API.Swyx [00:50:41]: It's interesting as well, like we had, Ethan, most recently on the xAI Groq team make a prediction that like the next tier in video gen is not a better video model, it's a better model or agent that orchestrates video models.Video Agents and Production WorkflowsAkshat [00:50:56]: Oh, interesting.Vibhu [00:50:56]: Language model backbone that can use toolsAkshat [00:50:58]: RightVibhu [00:50:59]: And write code.Akshat [00:51:00]: Like, yes, I can make my second video or my second video from Groq, but I want my minute video.Akshat [00:51:06]: And I'm not going there through normal video gen.Swyx [00:51:10]: Yeah, that's interesting. I - So we have GPU sandboxes and recently have seen a few companies doing agents that do video manipulation or,Akshat [00:51:22]: Yeah. Give it FFmpeg and just do it.Swyx [00:51:23]: Run FFmpeg. But likeAkshat [00:51:25]: That's not enough.Swyx [00:51:25]: Yeah.Akshat [00:51:26]: You need to give it Adobe.Swyx [00:51:27]: Yeah, I hadn't put it together with like it would be a video production thing. in my mind these things were going more towards editingAkshat [00:51:36]: Yeah.Vibhu [00:51:36]: Well, shout out Mantis.Akshat [00:51:37]: I think about this a lot.Swyx [00:51:38]: .Akshat [00:51:41]: Yeah. Sorry.Vibhu [00:51:41]: Luma. Luma Agent is a version of this for video production, but it's a off.Swyx [00:51:46]: I was gonna get your quick takes, on some other stuff that happensGitpod/Ona, CI, and Runtime SandboxesSwyx [00:51:50]: In recent news and just-just see if you have anything interesting. Gitpod, very li

Daily Mitzvah (Audio) - by Mendel Kaplan
Daily Mitzvah, Day 151: Don't Replicate the Incense

Daily Mitzvah (Audio) - by Mendel Kaplan

Play Episode Listen Later Jul 3, 2026 18:51


Study the daily lesson of Sefer HaMitzvos for day 151 with Rabbi Mendel Kaplan, where he teaches the mitzvah in-depth with added insight and detail.

study incense replicate sefer hamitzvos daily mitzvah
Daily Mitzvah (Video)
Daily Mitzvah, Day 151: Don't Replicate the Incense

Daily Mitzvah (Video)

Play Episode Listen Later Jul 3, 2026 18:47


Study the daily lesson of Sefer HaMitzvos for day 151 with Rabbi Mendel Kaplan, where he teaches the mitzvah in-depth with added insight and detail.

study incense replicate sefer hamitzvos daily mitzvah
RNZ: Checkpoint
Scientists trying to replicate rare mussel that plays important role in Hauraki Gulf

RNZ: Checkpoint

Play Episode Listen Later Jun 30, 2026 3:55


Auckland scientists are trying to replicate an almost extinct type of mussel that once played an important role in the ecology of the Hauraki Gulf. Horse mussels used to line the sea floor in many parts of Aotearoa, but over the past two decades they've been decimated by destructive fishing methods. The research is moving from lab to ocean, in the hope of giving fish and shellfish more places to live, and help to restore struggling fisheries. Bella Craig reports.

Passage to Profit Show
Entrepreneurs: The $1 Billion Sales Secret AI Still Can't Replicate with Craig Smith + Others (Full Episode)

Passage to Profit Show

Play Episode Listen Later Jun 29, 2026 83:16


Discover entrepreneurship, innovation, business growth, scaling, and intellectual property strategies from successful founders and industry leaders. Richard Gearhart and Elizabeth Gearhart, co-hosts of the Passage to Profit Show have this discussion with Professional Speaker and Multimedia Retail Consultant Craig Smith, Chris Ryan from Chris Ryan Fitness and Jeff Sibel from Wealth Agent.  What makes people buy in an age of AI, algorithms, and endless marketing automation? Craig Smith, professional speaker, brand messaging expert, and veteran QVC host who has helped sell more than $1 billion in products across 4,500 live television broadcasts, reveals why storytelling and human connection still outperform technology. Craig shares the simple framework behind memorable brands—being clear, real, and repeatable—and explains how businesses can build loyal communities instead of chasing one-time sales. He also shares lessons from a major product launch failure, why authentic communication matters more than ever, and how entrepreneurs can create messages that customers actually remember.Read more at: https://www.craigsmithspeaks.com/ What does it really take to build lifelong health and fitness habits? Chris Ryan, Founder of Chris Ryan Fitness and one of America's Top 10 Trainers, shares why consistency matters more than motivation, how beginners can successfully start working out from home, and the mindset shifts that lead to lasting results. Chris discusses his journey from fitness modeling and national media appearances to becoming a founding trainer for Mirror, the fitness platform later acquired by Lululemon for $500 million. He also reveals practical advice on exercise, nutrition, habit formation, weight loss, and creating a supportive fitness community that helps people become healthier, stronger, and more confident at any age. Whether you're an entrepreneur, busy professional, parent, or someone looking to improve your health, this conversation delivers actionable strategies for building a better life through fitness. Read more at: http://chrisryanfitness.com/ What does it really take to retire comfortably without worrying about running out of money? Jeff Seibel, Founder of WealthAgent.com and creator of the Wealth Agent Institute, shares why he believes traditional retirement planning often falls short and how income-producing real estate can help create lasting financial security. Jeff discusses the importance of starting early, investing consistently, building retirement income instead of simply accumulating savings, and using real estate as a tool for long-term wealth creation. He also explains strategies involving rental properties, self-directed IRAs, 1031 exchanges, and retirement income planning that entrepreneurs, real estate professionals, and everyday investors can use to build a more predictable financial future. Read more at: https://www.wealthagent.com/ Whether you're a seasoned entrepreneur, startup founder, inventor, or small business owner, the Passage to Profit Show is a leading podcast for insights on entrepreneurship, innovation, intellectual property and business strategy. Hosted by Richard Gearhart and Elizabeth Gearhart, the show features industry leaders, investors, and founders who share real-world lessons on scaling companies, protecting ideas, building generational wealth, and navigating today's evolving business landscape. Visit https://passagetoprofitshow.com/ for the latest episodes, expert interviews, and resources designed to help you grow, protect, and profit from your ideas. Chapters (00:00:00) - What separates entrepreneurs who succeed and those who stall(00:00:17) - The San Antonio Spurs Throw Down the Knicks Fan(00:01:41) - Are Commencement Speakers Getting Booed?(00:02:59) - Dunkin Donuts Barbie Donut(00:03:54) - What's The Weirdest Food Trend?(00:04:37) - Caviar On Everything(00:06:18) - Fooled by Money(00:07:17) - The One Decision That Changed My Career(00:08:36) - What Decision Changed the Trajectory of Your Business?(00:12:56) - Craig Smith: Human Connection Is the Ultimate Competitive Advantage(00:17:28) - In the Elevator With QVC's Amy Holmes(00:18:24) - On Training QVC Hosts(00:22:42) - Car Shield(00:23:49) - Better Health Insurance for You(00:24:49) - Passage to Profit: Your Brand Message(00:28:34) - Craig Smith: Brand Messages that weren't Clear(00:33:12) - Craig Smith on ChatGPT(00:33:39) - AI Use Cases(00:34:58) - How to Use AI in Real Estate(00:38:56) - Real AI Use Cases Business Owners Roundtable(00:39:25) - Debt Relief Hotline(00:41:48) - The World Cup: What to Do About Intellectual Property(00:47:22) - Chris Ryan Fitness(00:50:38) - What do you tell people who hate Working Out?(00:53:01) - Trainers at Lululemon(00:54:21) - Chris Farrell on Contending With the Insane(00:57:03) - How to Eat Healthly While Exercising(00:59:14) - Chris Ryan on Helping People Through the Pain of Working Out(01:01:49) - 3 Foods That Are Destroying People's Health(01:04:24) - How to Retire Comfortable?(01:06:24) - Should Real Estate Agents Advise People to Buy Real Estate?(01:11:49) - Retirement Wealth: Real Estate vs. Stocks(01:13:52) - How to Plan for Retirement (Entreprene(01:15:28) - How to Pass Your 401k and Real Estate on to Your Agents(01:18:55) - Craig Smith: Secrets of the Entrepreneurial Mind(01:19:39) - Chris Ryan on How to Keep Your Success Secret(01:20:37) - How to Get Out There in the Real Estate World(01:21:20) - Be Prepared to Change Your Job

Latent Space: The AI Engineer Podcast — CodeGen, Agents, Computer Vision, Data Science, AI UX and all things Software 3.0
Why the Frontier Ecosystem must be Open — Matei Zaharia and Reynold Xin, Databricks

Latent Space: The AI Engineer Podcast — CodeGen, Agents, Computer Vision, Data Science, AI UX and all things Software 3.0

Play Episode Listen Later Jun 24, 2026 68:52


We're excited to have Databricks join us at AIEWF, among hundreds of the top companies in the AI Engineer ecosystem. LS subscribers can use their discount to get past the late bird pricing and access over $50k in sponsor offers! Everyone is still talking about Satya's Frontier Ecosystems post, but few have actually built a (now $175 billion) frontier ecosystem and cloud like our guests today.From open-sourcing the layer above coding agents to rethinking databases for the agent era, Databricks cofounders Matei Zaharia and Reynold Xin are pushing the company beyond the lakehouse into a full data-and-AI operating system. In this episode, Matei and Reynold join swyx at the 2026 Data + AI Summit to unpack Omnigent, LTAP, Lakebase, agent security, open formats, Mosaic, and why databases may matter more than ever once AI agents start doing real work.We go deep on Omnigent: Databricks' open-source meta-harness for combining, controlling, and sharing agents across Claude Code, Codex, Cursor, Pi, custom agents, and internal tools. Matei explains why coding agents and enterprise agents run into the same problems: portability, collaboration, session history, security, spend controls, and the need for a common API above every harness.Then Reynold walks through Databricks' database dream: why CDC is brittle enough to joke that it means “continuous data corruption,” why HTAP has been the holy grail of database engineering, and why Databricks thinks LTAP gets most of the benefits by unifying the storage layer instead of collapsing every query engine. We also cover Databricks' infrastructure scale, the culture behind rapid prototyping, the difference between tech and enterprise customers, Databricks vs Snowflake, whether vector databases should have ever existed, the Mosaic model strategy, Genie, AI Runtime, RL fine-tuning, and the thesis that traditional software gets rewritten once the data is in the right place and agents sit on top.Databricks began as a company for the big data era. The origination of Spark from the Berkeley AMPLab which eventually turned into the product Lakehouse convinced enterprises that they didn't need a separate data lake, warehouse, ML platform, and governance layer. They just needed one open foundation where all of their data could live and be reasoned over.Since then a lot has changed, but data has only become more important. Data is no longer something you keep track of and analyze ad hoc, it's the necessary context agents need in order to act. So the framing has shifted from “where do we put all of our data?” to “how do we expose the right slice of state, history, permissions, and business logic to an AI system at the exact moment it's doing work?”If frontier model performance becomes commoditized, the durable advantage then becomes the company-specific context around them: proprietary data, governed access, operational state, transaction logs, workflows, and feedback loops. Which makes Databricks positioned perfectly.Now coming fresh off the Data + AI Summit 2026, the company is moving just as fast to keep up, announcing Genie One, Omnigent, LTAP, and many more, indicating a central mission in its newer work: Databricks is trying to become the operating system for enterprise agents.Models are getting good enough, but agents are only useful if they have the right context, permissions, memory, state, cost controls, and access to live business data. Fundamentally it appears that significantly better model performance in production is a systems problem, one that data guys like us are remarkably well prepared to solve!We discuss:* Why Databricks built Omnigent as a meta-harness above existing AI agents* Why coding agents and custom enterprise agents need the same infrastructure* The common API for agent sessions, files, streams, tool calls, and cancellation* Why persistent sessions, cloud sandboxes, sharing, search, and collaboration matter* Why Databricks open-sourced Omnigent instead of keeping it proprietary* Databricks' internal agent usage, cloud sandboxes, and coding workflows* The scale of Databricks: 50–60 million virtual machines a day and exabytes before breakfast* Why agent security needs contextual and stateful policies* How an agent could read confidential docs, install a compromised npm package, and leak data* Why spend control matters when an agent can burn $500 reading logs* Startup opportunities around coding-agent analytics, quality, skills, and spend* LTAP, Lakebase, and why Databricks wants to rethink the database stack* OLTP vs OLAP, CDC, and why data pipelines break at 3 a.m.* Why HTAP has historically been the holy grail of database engineering* Why Databricks thinks LTAP is “HTAP done right”* How writing transactional data into column-oriented formats changes analytics* Why agents need live operational context from databases, not just telemetry* How Databricks prototypes strategic systems without endless process* Enterprise vs tech customers, governance, procurement, and DIY culture* The “second system syndrome” risk of rewriting a database engine* Building a database engine from a decade of traces and quadrillions of data points* Why vector databases should never have been a separate category* Why open formats and AI changed the race with Snowflake* The Mosaic story, DBRX, Genie, document parsing models, and specialized model training* Why model customization and RL fine-tuning may become mainstream* Why “get the data there, slap some agent on top” may rewrite traditional softwareMatei Zaharia* LinkedIn: https://www.linkedin.com/in/mateizaharia* X: https://x.com/matei_zahariaReynold Xin* LinkedIn: https://www.linkedin.com/in/rxin* X: https://x.com/rxinDatabricks* Website: https://www.databricks.com* X: https://x.com/databricksTimestamps00:00:00 Introduction00:02:22 Omnigent and the Agent Infrastructure Layer00:08:39 Agent Clouds, Common APIs, and Open Source00:16:52 Databricks Scale and Internal AI Workflows00:18:03 Agent Security, Governance, and Spend Controls00:27:34 LTAP and the Database Dream00:30:30 CDC, HTAP, and Why Data Pipelines Break00:34:05 Lakebase, Parquet, and Live Data for Agents00:36:47 Databricks' Culture of Fast Prototyping00:43:40 The Dream Engine and Rewriting the Database Stack00:51:02 Vector Databases, Query Engines, and LTAP00:52:36 Databricks vs Snowflake00:57:48 Mosaic, DBRX, Genie, and Specialized Models01:03:11 Context, AI Runtime, and RL Fine-Tuning01:06:15 Why Data + Agents May Rewrite Software01:07:09 Closing ThoughtsTranscriptIntroduction: Databricks, Data + AI Summit, and Founder DynamicsSwyx [00:00:00]: Matei and Reynold from Databricks, welcome to Latent Space.Reynold Xin [00:00:06]: Hey, thanks for having us.Swyx [00:00:07]: Yeah.Matei Zaharia [00:00:08]: Yeah, thanks so much.Swyx [00:00:09]: thanks for taking time out. You have your Databricks, Data AI Summit going on. You were just telling me how the first summit that you guys ran was just 50 peopleReynold Xin [00:00:17]: Yeah, it wasSwyx [00:00:17]: in BerkeleyReynold Xin [00:00:18]: little meetup at Berkeley, I thinkMatei Zaharia [00:00:19]: YeahReynold Xin [00:00:19]: put togetherMatei Zaharia [00:00:20]: We were doing these tutorials and, yeah, just teach people Spark.Swyx [00:00:23]: Yeah. obviously now it's like, I think like the headline number's like 100,000 people around the world, 30,000 in person.Swyx [00:00:30]: it's a crazyMatei Zaharia [00:00:31]: AmazingSwyx [00:00:31]: community. Well, I just saw the keynote.Swyx [00:00:35]: Ali's just. Did was it obvious or that back when that Ali would be, like, such a great, like, CEO? LikeReynold Xin [00:00:42]: OhSwyx [00:00:42]: such a great presenter?Reynold Xin [00:00:43]: What do you think?Matei Zaharia [00:00:44]: I think among our group of founders it was clear that, I think he'd be the best at this.Swyx [00:00:50]: Yeah.Matei Zaharia [00:00:50]: And yeah, it turned out great. And he's, he's ramped up on so many topics growing a company. He would just go in and, like, study it and, be talk to all the experts. Like, even if he can't hire the person, learn enough about, like, finance and sales and whatever it was, and, and go from there. Yeah.Swyx [00:01:09]: Yeah.Reynold Xin [00:01:10]: he's obviously very high IQ and a very high EQ, but it wasn't. Like, Ali today is quite different from Ali from, like 10 years ago. I think there's a lot of work that he put in to, get to this point.Swyx [00:01:20]: Yeah. no, to me the most appealing thing about him is that he's funny. And like, it, it's, it'Matei Zaharia [00:01:26]: It's true, yeahSwyx [00:01:26]: it's hard to make jokes about, data warehousesReynold Xin [00:01:30]: About serious topicsSwyx [00:01:31]: securityMatei Zaharia [00:01:32]: YeahSwyx [00:01:32]: what have you.Matei Zaharia [00:01:33]: Oh, yeah. That's for sure.Swyx [00:01:34]: Yeah. So you guys launched a whole bunch of things. I'll, I'll just name check briefly, the stuff because we're not gonna cover everything. Omnigentt, your baby. LTAP, your baby, your dream engine.Swyx [00:01:47]: we're also gonna cover Genie, cover CustomerLake, you acquired PantherMatei Zaharia [00:01:52]: YeahSwyx [00:01:52]: Open Sharing, and there's Unity AI Gateway. A lot of these, I think, like, are things that you would expect a Databricks to do. It's, it's like part of the roadmap. Everyone in your category has similar things. But I think, probably the two of you are leading the two most unique and differentiated initiativesOmnigent and the Agent Infrastructure LayerSwyx [00:02:09]: on, in the landscape. Maybe we'll start with, Omnigentt we'll, we'll, we'll, we'll go into it. I do think that a lot of people are exploring this meta harness concept.Matei Zaharia [00:02:21]: Yeah, totally.Swyx [00:02:21]: What led you to it?Matei Zaharia [00:02:22]: Yeah. There were a couple of, like, converging lines, which I think is a good sign that you need something new. So on the one hand, there's all the coding agent info internally. We have really great, dev infra team. they built something called Isaac, that's like a wrapper on Claude Code and Codex, and, lets you use them either on the web in, like, sandboxes or, just on your dev machine or on your laptop or whatever. And then, they were adding all kinds of stuff there. And we saw all the more advanced engineers like, were building their own workflows with tons of agents, and they were building their own UIs and stuff on top or even on top of that. And then the other one was, like, us building agents. We ship this, like, data science agent called Genie on the research team, which I lead. We also build a lot of internal ones for various things, and then we have all the customer ones. And all of them running into this thing of like, “Oh, I need to switch model and harness and so on,” every few months. Plus the agent is, like, completely useless if you can't share sessions with someone and have history and have search and all this, like, layer on top of it for collaboration. I thought a bit about it from both contexts and, at first people thought it was weird. They're like, “Why are you doing coding agents and custom agents in the same thing?” But I said it's, it's the same problems and, you just wanna build the stuff that lets you deliver the agent, maybe control it if you care about security, and, make it portable across things. And then we prototyped some things as experiments. We saw, yeah, we can make it work, and then we built that for real.Swyx [00:04:06]: I'm wondering if this let's call it architectureMatei Zaharia [00:04:11]: YeahSwyx [00:04:11]: maps to anything in your careers in the past. like I always think about how a lot of things just tie back to operating systems.Swyx [00:04:18]: A lot of operatingMatei Zaharia [00:04:19]: YeahSwyx [00:04:20]: systems tie back to databases,Matei Zaharia [00:04:21]: SoSwyx [00:04:21]: or the other way aroundMatei Zaharia [00:04:22]: so the thing, I do think it ties a lot to, like, network protocols, internet protocol. we alsoSwyx [00:04:29]: Communication between entities.Matei Zaharia [00:04:30]: Yeah. We did stuff with, like, data sharing also, which is probably, most viewers probably won't know unless they'Swyx [00:04:36]: Yeah, open protocol is the term.Matei Zaharia [00:04:37]: Yeah.Swyx [00:04:38]: Open sharing. Open sharing.Matei Zaharia [00:04:38]: Open sharing.Swyx [00:04:39]: Yes.Matei Zaharia [00:04:39]: Yeah. So it's like you have a company, you maintain some table, like let's say like a Walmart or something. They have like the, inventory and what's been sold in each store. And then you also have suppliers, and they would love to produce more things and ship them, like, exactly the moment you need them. So they would love, like, real-time access to your table. So instead of like sending emails around or Excel sheets or phone calls, why can't you share like a view of that table in real time with them? Then they query, they, join it with their data, and they decide what to send. So it's one of these things where you, like you might ask like today since we can vibe code anything so fast, why do we even need to design like protocols or APIs or software? Why can't you just vibe code things on demand? But for this type of interoperability where multiple parties that are moving at different speeds are building stuff and you still want some layer on top to coordinate, you do wanna design it and build it. So it reminds me of that, like agents talking to each other and, users talking to agents and tools.Agent Clouds, Cloud Sandboxes, and Keeping Sessions AliveSwyx [00:05:42]: Reynold, any other comments alternative viewpoints?Reynold Xin [00:05:46]: I think, by the way, we had a debate on exactly which set of benefits would, matter a lot, and I think around the time we decided to do this thing I was telling Matei, “Hey,” it just happened to be there's a particular week that I was coding nonstopSwyx [00:06:00]: from the moment I woke up to, like, the moment I went to bed, I was, like, looking at my Claude sessions, my Codex sessions. And one of the things that was particularly annoying was having to keep my laptop open.Swyx [00:06:12]: I was driving to a doctor's appointment, and I remember because I wanted to make sure the whole thing continues working.Matei Zaharia [00:06:18]: But by the way, it's so comforting to hear you say that because I'm like, “I don't know if I'm a clown and I'm doing this or like.”Swyx [00:06:25]: Yeah. Like honestly, I was driving and I was tethering my laptop to my phone.Matei Zaharia [00:06:29]: huh.Swyx [00:06:29]: Keeping it on the side. Whenever I hit a red light, I started looking at what's going on my laptop.Matei Zaharia [00:06:35]: Yeah.Swyx [00:06:35]: And I just felt that was ridiculous.Matei Zaharia [00:06:37]: Yeah.Swyx [00:06:37]: It felt like we went back to the dark agesMatei Zaharia [00:06:39]: YeahSwyx [00:06:40]: programming. the productivity you gain from all this coding age is amazing, but, yeah.Matei Zaharia [00:06:45]: Have you heard of cloud?Swyx [00:06:47]: Yeah.Swyx [00:06:48]: It was crazy to me.Matei Zaharia [00:06:49]: Oh, the thing you were working on was the sandboxes or was this before that?Swyx [00:06:52]: It was a sandbox.Matei Zaharia [00:06:53]: Okay.Swyx [00:06:54]: I was workMatei Zaharia [00:06:54]: So you were inSwyx [00:06:55]: So I was approaching from a very different angle. I wanted to, “Hey, we're gonna have cloud sandboxes that doesn't shut down. You can get one very quickly,” but not just for running agentic sessions.Matei Zaharia [00:07:06]: Yeah.Swyx [00:07:06]: It's also for running development. So I was personally building that week, and through building that, I ran into all these issues, and then I wroteMatei Zaharia [00:07:15]: YeahSwyx [00:07:15]: a document for Matei, it's like, “Here's my wish list of what the actual environment should do.” And I think he ended up almost implementingMatei Zaharia [00:07:22]: YeahSwyx [00:07:22]: every single one of them.Matei Zaharia [00:07:23]: Yeah, I remember Reynolds saying, ‘cause my first prototype of this had just chats with your agent and he said, “I have to be able to open a shell, like my own shell and like list files and like tail them and stuff.” SoSwyx [00:07:36]: So SSH into a mainframe.Matei Zaharia [00:07:37]: Yeah. it has that now.Swyx [00:07:39]: Tailing my log.Matei Zaharia [00:07:40]: Yeah.Matei Zaharia [00:07:41]: Yeah.Swyx [00:07:41]: And also another thing I think I asked was, I had. I still use cursor for the sole purpose of rendering markdown files.Matei Zaharia [00:07:48]: huh. Yes.Swyx [00:07:49]: So I said, “If you just give me a way to see my markdown files and renderMatei Zaharia [00:07:53]: YeahSwyx [00:07:53]: them properly, I don't need a separate tool anymore.”Matei Zaharia [00:07:55]: Yeah.Swyx [00:07:56]: And I think you also built that in.Matei Zaharia [00:07:57]: Yeah, we, yeah, we did that, yeah. Yeah, we had a lot of engineers building, their own vibe coding setup. But then the other thing they all said is like, “Hey, I built something that's amazing for me, but, like, no one else on the team can use it ‘cause I don't have a server to collaborate.” And this is why we tried to set up, Omnigent, so you can have a server and have the security, set up in there. So, like log in with Google or whatever and, like securely share stuff. which. And that's where we've seen a lot of other agents like hit things. Like people think they prototyped an awesome agent, but it's not allowed to connect to like some really important data or whatever because of the security team.Omnigent Architecture, Open Source, and Common APIsSwyx [00:08:38]: Yeah.Matei Zaharia [00:08:38]: So yeah.Swyx [00:08:39]: Yeah. At this point, so for those watching along on YouTube, we're gonna putting up a image of the structure here, and we can talk a little bit of the architecture. I think I just want to have people understand, ‘cause like when we're talking about software, it can be very abstract and like here is what we're talking about. You've worked out in open source this entire platform and there's a runner component and server component with a uniform API that you've, you've figured out. any other element and obviously you can plug in all this, persistence layers and compute layers. This is a whole cloud. It's an agent cloud.Matei Zaharia [00:09:12]: Yeah. It's, it's got these components to work with it. The, a lot of the action happens like on the machine where you deploy your agent too. So whatever you've got on there, you can run. But yeah, it's, I think it's the minimal thing you want to have hosted, like collaborative agents and to have that server. And one of the reasons we open sourced it is, anyone building agents, this gives them an app they can start with and customize, which we were seeing in Databricks too. Like someone would make a nice, agent app and then other teams would ask, “Oh, can I just use yours for my agent?”Swyx [00:09:45]: Yeah, I think we had like five or six different agentic frameworksMatei Zaharia [00:09:48]: YeahSwyx [00:09:48]: built by every different team. They do all do more or less the same thing. Yeah, you need to. people wanna take something that works in Forkit, and you might as well have something open source. Yeah, which also was another question, which is interesting for Databricks. Like what do you choose to open source? What do you choose to make it proprietary? It's in. this goes back to Spark, right?Matei Zaharia [00:10:05]: Yeah.Matei Zaharia [00:10:06]: One, so one of the reasons to open source something is if you think it's a layer that will there'll be some network effect, it'll benefit from many, people collaborating, on it. So, for example, with Spark, I don't know if when Spark came out, we also focused a lot on letting you have libraries on top. So like there used to be differentSwyx [00:10:28]: EcosystemMatei Zaharia [00:10:28]: distributed computing engines for like machine learning and graph computation. We said they should all be libraries that you can compose. And we made it super easy to add connectors to data sources too. And then we benefit because, we don't have the time to write like connectors to like, 1,000 like different databases and file formats, but we can just use the ones people make, and of course they benefit from joining, this thing. So that's like one of these as it. Another way to think about it is like imagine, we our thing wasn't open. We had some agent hosting thing, but it's not open and then there is an open one. if you're. Which one's gonna win in the long run? So like here, because there is this benefit from like people writing integrations, it'll be, it'll be that. And then there are other things that like you just can't, even deliver as open source that are things the company does. Like for example, how do you make sure you're like streaming, jobs or your Lakebase database doesn't like, lose all your data at night? Well, that requires an operational team that's gonna sit there. There's no way it has to be a service. So like we wanna make sure as a company we're really good at those infra services and then we're as open as we can in terms of like what you build on top.Swyx [00:11:42]: speaking from a benefits, I think we are already seeing pull requestsMatei Zaharia [00:11:45]: YeahSwyx [00:11:45]: of all kinds of ecosystem integration, even though it was only released on Saturday.Matei Zaharia [00:11:50]: Yeah, Saturday. Yeah. So someoneSwyx [00:11:51]: Let's see, let's see what's going on. Yeah, you can look at the merge ones. I asked Sam Nigon this morning aboutMatei Zaharia [00:11:59]: 400 merge already?Matei Zaharia [00:12:00]: Yeah. I think Recent quite, I would guess around half are not from our team. but for example, someone added support for running it on Kubernetesrnetes. people added, many cloud sandboxes, so this can launch a cloud sandbox and run your agent in there, which is great for sharing too, ‘cause it's not, like, on your laptop and someone's, like, running scary code on there. so yeah, many startups have put those in, and, we expect to see more of them. We also have more agent harnesses already. Cursor, CLI, and Antigravity also.The Modern Data Stack and the Emerging AI StackMatei Zaharia [00:12:34]: Yeah. That's all, beautiful. And I, I feel like the last time this happens, there was the rise of the modern data stack.Matei Zaharia [00:12:42]: I don't know if it's that useful. I'm, I'm curious in your postmortem.Matei Zaharia [00:12:46]: I think most peopleSwyx [00:12:47]: AgreeMatei Zaharia [00:12:47]: will agree that it is finally dead. but maybe this arises to a new modern AI stack that, like, does the same thing.Matei Zaharia [00:12:52]: I don't know.Reynold Xin [00:12:54]: I think the modern data stack was a pretty useful thing, probably even up until this day. I think what, maybe for the audience who don't understand the history, I think the modern data stack is effectively decomposed into you need a layer to ingest the data in, you need a layer to transform your data, and then all of this are run, and then you need a layer to maybe visualize your data. And all of this runs on some data warehouse, or later on, as we're doing data warehouse or lakehouse.Reynold Xin [00:13:21]: I think that concepts are all very powerful and very useful. They enable a lot of workloads. What people eventually run into is a question of unification and consolidation is, hey, do you really need to chop all this into different pieces and work with so many different vendors and platforms in order to get, like, a very simple visualization done, right? So I think, like, over time, everybody started realizing that customers are pushing us. We started, we can realize that, so we started building more and more capabilities and trying to consolidate. And at the end of the day now, customers don't have to worry about having me hook up five different systems in orderMatei Zaharia [00:13:55]: YeahReynold Xin [00:13:55]: produce a chart. But the. I think, honestly, something like this is probably happening, in how many different frameworks do you want to hook up together in order to produce, like do a very simple agent.Matei Zaharia [00:14:06]: Just to be clear, I would say the core of this is this common API on top of all the harnesses. So the API is like, you've got an agent session, and you can send in a message or, like, a file. That's what you can send in, and then you get out, these streams as it's streaming text or as it's doing tool calls. And, or the other thing you can send in is you can, like, tell it to cancel a turn. So that's the API. Now, the thing we did is we could get you that on top of, like, cloud code running in a terminal, Codex, Py, OpenAI SDK, all that stuff. We map them all to that same interface. So that is something that you'd have to maintain yourself if you built your own, like, agent orchestrator, and then whenever cloud changes its API, you gotta, tweak your thing or it's gonna lose some messages. So that's the thing that's valuable to maintain. Then on top of that, like, we built a few apps. I think we built a pretty cool UI and stuff, but that's, And we built a security and control piece, which I'm excited about. But it's that common interface, so we don't. We. That doesn't try to be a stack. And in fact, you could plug in your own UI on top of this, server. That, and that's one of the use cases we care a lot about, ‘cause we want to use this in our own products.Compute, Sandboxes, and Databricks ScaleSwyx [00:15:20]: Yeah. It should be everywhere.Matei Zaharia [00:15:22]: Yeah.Swyx [00:15:22]: I think one of those things that is really interesting to me is, like, well, first of all, I'll, I'll endeavor to do everything and not call it the modern AI stack because like it needs a different name.Matei Zaharia [00:15:32]: Yeah.Swyx [00:15:32]: But like, yes, like, so one of the first people that told me about compute, sandboxing was Nikita from Neon.Swyx [00:15:39]: Because a lot of people think about Neon as like, well, it's serverless Postgres with, like, the separation of compute and storage and, instant branching and all those things. But every database company is also a compute company.Matei Zaharia [00:15:51]: Yeah. Yeah.Swyx [00:15:52]: And so he was showing to me his whole, his sandboxing solution. I don't think he have ever launched it.Matei Zaharia [00:15:57]: So our sandbox solution, the reason we could build it so quickly was because we realized if you just take the actual Lakebase architectureSwyx [00:16:05]: YeahMatei Zaharia [00:16:05]: and remove the database from it, by the coming from NeonSwyx [00:16:08]: Exactly, rightMatei Zaharia [00:16:09]: you have this sandboxSwyx [00:16:09]: Every database company has it already, yeah.Matei Zaharia [00:16:11]: Now, there are some differences. For example, in the one to support this particular workflow, it's important to have local persistence,Swyx [00:16:19]: YeahMatei Zaharia [00:16:19]: because you want your state to persist. Your libraries, you don't have to install your library every time, right?Matei Zaharia [00:16:24]: whereas the Neon architecture, because of the separation of storage from compute, you don't need persistent local disk.Swyx [00:16:30]: Yeah.Matei Zaharia [00:16:30]: So there's some differences.Swyx [00:16:32]: Yeah.Matei Zaharia [00:16:32]: But the, at the end of the day, yeah, it's, Yeah, so this is when you run, like, a coding sandbox. Like, if I use it, yeah, we have the dev env internally at Databricks. There's, like, many, like, tens of gigabytes of data just for, like, all the source code and, like, artifacts and stuff that I built, and I want that to come back next time, so.Matei Zaharia [00:16:51]: Yeah.Matei Zaharia [00:16:51]: But yeah.Matei Zaharia [00:16:52]: Before the show, we was talking about some statistics that might be surprising at the adoption.Matei Zaharia [00:16:56]: It could be internal, it could be external, whatever comes to mind, just to impress people the scale this is happening.Swyx [00:17:02]: So we, on the analytics side, I think we launchedReynold Xin [00:17:06]: Maybe 50 or 60 million virtual machines a day across all three clouds, so we're one of the biggest compute orchestrators out there.Reynold Xin [00:17:13]: Stuff for sure for CPU compute.Swyx [00:17:14]: Yeah.Matei Zaharia [00:17:14]: Yeah.Reynold Xin [00:17:15]: the. And all of this process, I think exabytes of data, I joked about depending on which time zone you are, typically before you have breakfast, Databricks would have processed exabytes of data already on that day. and on Neon, it's pretty interesting, too. It's launching, I think, 13 million databasesSwyx [00:17:34]: YeahReynold Xin [00:17:34]: a day now.Swyx [00:17:35]: Yeah, to me that was, like, aReynold Xin [00:17:36]: And that's just likeSwyx [00:17:37]: Like, what do you mean?Matei Zaharia [00:17:38]: Yeah. And that's the point.Reynold Xin [00:17:40]: And a lot of those were thanks to agent- agents and branching experimentationSwyx [00:17:44]: YeahReynold Xin [00:17:44]: because we made it so easy and so quickly, and thanks a lot to Nikita's team, to launch databases. It's, the. So it's changing the way people use databases.Swyx [00:17:54]: Yeah. Okay, we're gonna go into more database talk in a bit, but I wanna make sure we close up anything on Omnigentt. you mentioned, you were excited about the securityOmnigent Security, Contextual Policies, and Spend ControlsSwyx [00:18:03]: control side.Matei Zaharia [00:18:04]: Yeah.Swyx [00:18:04]: a lot of companies are figuring that out right now, as well as the spend side.Matei Zaharia [00:18:08]: Yep.Swyx [00:18:09]: what have you found there?Matei Zaharia [00:18:11]: Yeah, so I spent quite a bit of time talking to internal users, developers, security team, managers, and also lots of customers, and there's a few things. Like, first of all, one thing, that immediately was. became obvious is for security, there's this tension between, like, usability and security. And, the way people do. Like, a lot of coding agents today have very basic things like you can tell me which tool patterns I'll allow or disallow or whatever. It's like yes or no. But that puts you in a very tough spot. So just as an example, like, should my agent be able to read, some confidential documents, or let's say, should it be able to install new packages from npm, which, maybe it's compromised. Yes or no? Like, maybe I wanna allow it. Should my agent be able to publish stuff to the company website? Well, if I'm using it to code on the website, yes. But should it be able to do both, so it can, like grab a confidential document and be prompt injected and leak it? Probably not. So the thing we decided we need is stateful or what we call contextual policies where you keep track of the state of that session. It's not like is it allowed to push to the marketing site or not, but, like, hey, if it did a risky thing, like it installed, a old package from npm, or it read, like, 1,000 confidential docs, then no. Then don't, don't do it. Otherwise, maybe it's okay. That's one example of, like, moving that trade-off so it's both more secure and more useful by having a more powerful engine, essentially. This requires tracking sessions. The other piece that was interesting there is, like, there are these very level events it's doing, and you want some libraries on top that parse them. Like, for example, we have a, MCP server on Google Drive internally. It's got 60 API calls. like, how do I know which of those, like, will share a document with stuff on the internet and which ones won't? It's, it's annoying. So we designed in Omnigentt the policy layer so that it's functions and you can have libraries. Like, someone can make something that maps the level events to high-level ones, and then you write a policy about the high-level things that came out. so and thatSwyx [00:20:25]: This is related to the Panther,Matei Zaharia [00:20:27]: Yeah, Panther is. will help with that. PantherSwyx [00:20:30]: YeahMatei Zaharia [00:20:30]: a similar idea on the event processing side, and it's Python-based versus a weird custom language. this is more, as in realSwyx [00:20:39]: I didn't even know we were good yeah.Matei Zaharia [00:20:41]: Those things are happening, yeah.Swyx [00:20:42]: Yeah.Matei Zaharia [00:20:42]: So yeah, but these are the cool things. I think the contextual or stateful part, and then the way it can be libraries, and that was another reason to make it open source because others will write libraries and, like, we and our customers can use them. And the final thing, because it's stateful, one of the states we track is how much you spent in that session. So I can. I've had, like, I ask an agent to debug something, and it spent $500 because it decided to read a lot of log files and burn a lot of tokens. but I can literally say, “Okay, launch a agent to do this and cap it to spending $5.” Like, ask me for permission if it needs more. And because we're counting that within that session, it'll pop up and tell me, “Okay, you spent five, $5. Do you wanna go on?”Reynold Xin [00:21:27]: So important context here. Matei spent the last five years, a lot of his time was architecting Unity Catalog at DatabricksMatei Zaharia [00:21:34]: YeahReynold Xin [00:21:34]: which is the governance layer for data.Matei Zaharia [00:21:35]: That's right, yeah.Reynold Xin [00:21:36]: And he's combining expertise at that layer together with all the AI governance he knows.Matei Zaharia [00:21:41]: Yeah.Swyx [00:21:41]: DoMatei Zaharia [00:21:41]: But I also spent a lot of time being annoyed by coding agents and getting prompts.Matei Zaharia [00:21:46]: And also as theReynold Xin [00:21:48]: All the aboveMatei Zaharia [00:21:48]: I don't want to end up on the front page as, like, I installed some weird npm package and leakedSwyx [00:21:53]: YeahMatei Zaharia [00:21:53]: all the code, so I'm especially paranoid. But also I have very little time, so I don't want to sit there approving, like, do you want to run a 20-line, bash script, yes or no? so that's why I spend a lot of time figuring out, like, how can I make it as safe as possible and not annoying?Swyx [00:22:10]: Yeah. Is safety and mmm, let's call it security a bigger concern than token maxing or token budgets? which one is, likeMatei Zaharia [00:22:19]: Oh, yeah, they're both there. I don't know. I guess it depends on the type of company you are. So I think, some companies, like, the budget is, limited and, they really care about thatSwyx [00:22:34]: you can be Uber and still be concerned?Matei Zaharia [00:22:36]: Yeah. Oh, yeah, totally. Yeah. If you haveReynold Xin [00:22:38]: for us, securityMatei Zaharia [00:22:39]: YeahReynold Xin [00:22:40]: super paramount.Matei Zaharia [00:22:40]: For us, security is absolutely critical as a, cloud provider. It's, it's the most important thing, and, token maxing, we're not so worried about it yet, but I've seen the Like, for example, I talked to some consulting companies. They have, like, 100,000 employees who are all coding for customers. If those each spend, like, an extra $1,000 a month, that's, that's not fun.Swyx [00:23:04]: YeahMatei Zaharia [00:23:04]: we have, like, only a few thousand engineers.Swyx [00:23:06]: What's the policy in Databricks? Is it just unlimited or what'Matei Zaharia [00:23:08]: It's, it's unlimited, but we do. we use our own product to, like, analyze the traces and stuff, and we have a team that'looking to optimize and to see if anyone's doing something weird. And, we had some really cool insights just from analyzing current traces, like whichSwyx [00:23:24]: YeahMatei Zaharia [00:23:25]: models are better at, say, Rust versus like TypeScript or whatever. So yeah, at least in our code base.Swyx [00:23:31]: Yeah. Amazing. Obviously, I have to ask the token question, obviously.Matei Zaharia [00:23:34]: Yeah.Swyx [00:23:34]: I think it'sReynold Xin [00:23:34]: YeahSwyx [00:23:34]: it's a key thing. But yes, security and control above that, and figuring out a sane layer there you can have some autonomy, but, not too much.Matei Zaharia [00:23:43]: Yeah. Yeah, and we wanna make it super easy. As a engineer, you should set a thing. So in Omnigentt, you can ask your agent, “Set a policy on yourself to do this.” So it can likeSwyx [00:23:52]: But if there's something I should be showingMatei Zaharia [00:23:53]: YeahSwyx [00:23:53]: I don't, I don't see it on the GitHub, but,Matei Zaharia [00:23:55]: Oh, yeahSwyx [00:23:56]: there's justMatei Zaharia [00:23:56]: Well, in the docs there's something.Swyx [00:23:57]: Yeah, this is it.Matei Zaharia [00:23:58]: You can look at it later.Swyx [00:23:59]: Okay. Yeah.Matei Zaharia [00:23:59]: Just look in the docsSwyx [00:24:00]: YeahMatei Zaharia [00:24:00]: contextual policies if you wanna see.Swyx [00:24:04]: I just like to point peopleMatei Zaharia [00:24:05]: look at the built-in policies.Swyx [00:24:06]: Yeah.Reynold Xin [00:24:06]: Yeah.Swyx [00:24:06]: If you want to, follow up on this is exactly where to look, right?Reynold Xin [00:24:10]: Yeah.Matei Zaharia [00:24:10]: Yeah. yeah, and the story of these is, like, I just wrote, like, I wrote a doc with like 10 ideas for things before as you were working on them. Well, that was, like, my wish list of things people asked, and I told the team, like, “Hey, can you do like at least five of these for the launch?” And then they just got back with all of them, so.Swyx [00:24:29]: Oh, wow.Matei Zaharia [00:24:29]: so you can come up with more, but them- some of them are just meant to be examples. really you can intercept, like, any event the agent is making, and you can then either block or force it to ask the user or, like, allow, and you can update state to keepSwyx [00:24:45]: YeahMatei Zaharia [00:24:45]: track stuff.Swyx [00:24:46]: Yeah, ‘cause ultimately you're, I think of you as, like, a systems designer.Swyx [00:24:50]: You let people plug in, right? That's the wholeMatei Zaharia [00:24:51]: YeahSwyx [00:24:52]: modus operandi of what you do.Matei Zaharia [00:24:53]: Yeah.Swyx [00:24:54]: It's likeMatei Zaharia [00:24:54]: And we care a lot about also composab- like, can someone else write a library that others use, whichSwyx [00:24:59]: YeahMatei Zaharia [00:24:59]: this is meant to.Reynold Xin [00:25:00]: There's also a batteries included philosophy hereMatei Zaharia [00:25:03]: YesReynold Xin [00:25:03]: probably very similar to how you did Spark, which is you could just start using.Swyx [00:25:06]: Yeah.Matei Zaharia [00:25:06]: Yeah, that's right. It has to be good out of the box at certain things, and then you can build your own things on top that, like, we don't wanna do. But in Spark, if you just wanna like, I don't know, like read a table or do, like, a aggregation, it should be awesome at that out of the box.Building on Omnigent: Contributions, Startups, and AnalyticsSwyx [00:25:23]: Yeah. People wanna catch up on Omnigentt, they should watch your keynote.Swyx [00:25:26]: they should go through the GitHub and the docs. If they wanted to contribute, or they want to build on this ecosystem what would you call out as the most high-leverage places get involved?Matei Zaharia [00:25:36]: Yeah, do get involved in the Discord and in GitHub. Our team is there, is monitoring, and, some of the things people ask for we just built ourselves. Some of them, we're, we're collaborating with them to build it. and also tell us, likeSwyx [00:25:49]: Yeah, they're gonna be veryMatei Zaharia [00:25:49]: how you would like to use it because I think especially for developers, like, everyone wants it to work their own way, and a really good developer tool, like you have to hear the feedback on all the ways and figure out the abstractions and how to let people customize. So we'd love to hear, like, if you think, “Hey, I, I don't want it to work this way,” tell us. We really just wanna get that compatibility layer across agents and then let you do stuff on top.Swyx [00:26:14]: Yeah. is there any, in terms of like the startup side, I'm, I'm a founder.Swyx [00:26:18]: I wantMatei Zaharia [00:26:18]: YeahSwyx [00:26:18]: I see an opportunity, I wanna get in front of you. What's your request for, like, a startup that, like, I wish someoneMatei Zaharia [00:26:23]: Oh, like you wanna integrate with us?Swyx [00:26:24]: someone was working on this.Matei Zaharia [00:26:26]: Oh, for a startup?Swyx [00:26:27]: Yeah.Swyx [00:26:28]: Like, your, you got your own startup. It's doing well.Matei Zaharia [00:26:30]: Yeah.Swyx [00:26:30]: But like, if you weren't working on your own startup, what is, like, obvious that you should You advise many startups too, obviously.Matei Zaharia [00:26:37]: I do think, just as a company with a lot of engineers, like anything that helps me make sense of how people are usingSwyx [00:26:46]: SpendMatei Zaharia [00:26:46]: coding agents and,Swyx [00:26:48]: Yeah. AnalyticsMatei Zaharia [00:26:48]: spend, but also quality or like you should write, you should add this skill, or you should write this thing, or your agents are really horrible at tasks involving this service, so I go spend time. That would be nice. yeah.Swyx [00:27:00]: Yeah. The closest I've found is, this team, GitAI.Matei Zaharia [00:27:03]: Oh, cool. Yeah.Swyx [00:27:04]: They started with, like, we will just do, code and human attribution, but they're building the analytics layer on top of that.Matei Zaharia [00:27:12]: Yeah.Swyx [00:27:12]: I do think, like, there are a bunch of, like, artificial analysis is obviously,Matei Zaharia [00:27:18]: Yeah, they have their benchmarksSwyx [00:27:18]: doing super wellMatei Zaharia [00:27:19]: YeahSwyx [00:27:19]: with their stuff. so there's, there will be people. I think this is like the domain of consultants first, but then peopleMatei Zaharia [00:27:26]: YeahSwyx [00:27:26]: will build software that, let's say, it's kinda like the management planeMatei Zaharia [00:27:29]: YeahSwyx [00:27:30]: for coding agents.Matei Zaharia [00:27:30]: Yeah, I think there'll be a lot of insights there. You have it in other areas.Swyx [00:27:34]: Okay. Well, and then the other, big thing is your dream engine.LTAP: Lake Transactional/Analytical ProcessingSwyx [00:27:39]: maybe you wanna tell the story of, LTAP.Reynold Xin [00:27:45]: So, and background with. I'm, I'm gonna make people listen to our Ankur Goyal episode where we talked about SingleStore, HTAPMatei Zaharia [00:27:52]: YeahReynold Xin [00:27:52]: and all that history.Matei Zaharia [00:27:52]: Yeah. The LTAP idea is pretty simple. so if people have heard of the, Ankur's, talk about HTAP, it's effectively the world of databases. Sorry, there's like maybe a lot of context needs to be injected here. The world of databasesSwyx [00:28:06]: I am happy to be the database podcast that I'm forcing people to, like, learn your databases, guys.Swyx [00:28:11]: You cannot vibe code with just markdown files.Reynold Xin [00:28:13]: Yeah.Swyx [00:28:13]: Like,Reynold Xin [00:28:14]: It's one of the most important fundamental systems technologies out there. But the world of database effectively split into roughly two halves. There's what we call OLTP databases, which are transactional, and think of your Postgres, your MySQL, your Oracle databases, and the other side is what we call analytics, and sometime might refer to term OLAP. And the difference is on OLTP, you typically have maybe run some transaction on some event that looks up at one specific row. We update that row, right? It's a very oriented data structure. And on analytics, you're trying to reason on the data. You're trying to compute, “Hey, what's my revenue per store? What's my. How's my website doing every day?” And then you, eventually want to probably end up running anal- machine learning on it to predict, “Hey, how will my maybe sales be going in the future?” they are so very different architecture, and everybody start with OLTP databases. Every app, when you become serious enough, that needs more than markdown files, you need to have a database. You want to lose your data, you want to have some transactional consistency. But once you want to reason on the data, if you only have like- A hundred rows, it's probably okay to run it on your Postgres or your own, your MySQL database. But once you have more data and want to run more complicated analysis, the very analysis might crush your Postgres database. So you start doing, getting data out of the OLTP databaseSwyx [00:29:35]: Replication.Reynold Xin [00:29:36]: Replicate them into the analytic systems and just startSwyx [00:29:39]: Yeah, which for people, Elasticsearch is, like, aReynold Xin [00:29:42]: Yeah. So some of them get into Elasticsearch for, like, blocked analysis. A lot of our customers obviously get into Databricks to run more sophisticated things.Swyx [00:29:51]: Yeah.Reynold Xin [00:29:51]: And there's this term called CDC, whichMatei Zaharia [00:29:54]: Change data captureReynold Xin [00:29:55]: change data capture. and what it does, it reads the binlog of the database, and if you don't understand what binlog is, it's fine. The, but it's a little delta of the data, and it reconstructs based on the delta, the state of the database, on the analytics side. But CDC is, like, a very painful thing. It's how standard in the industry, everybody uses it, but, it ends up being. I think many data engineers ends up being waken up at, like, 3:00 a.m, because there's some pipeline thing.Swyx [00:30:22]: my explanation is, like, Airbyte is like a, became a $5 billion company just doing CDC.Reynold Xin [00:30:27]: Yeah, exactly.Reynold Xin [00:30:28]: CDC is, like, a veryMatei Zaharia [00:30:30]: It's hard.Reynold Xin [00:30:30]: It's one of the most boring but one of the most fundamental operations, like, powering modern society.Matei Zaharia [00:30:37]: huh.Reynold Xin [00:30:37]: But it's so brittle that, we joke that it's, should be called continuous data corruption, because you might change your schema on your OLTP database, and then the CDC pipeline fails to handleSwyx [00:30:48]: YeahReynold Xin [00:30:48]: the schema change.Swyx [00:30:49]: Yeah.Reynold Xin [00:30:49]: And then everything goes out.Swyx [00:30:51]: And there's all sorts of tricks that you can do, like, you add in, like, some versioning or whatever, but yeah.Reynold Xin [00:30:55]: Yeah, but it's a very, in general, very complicated. Like, I think at my keynote, I asked the audience put up their hand if they love their CDC pipeline. Only, like, maybe two people put it up. So if single store, like, about maybe a decade ago, I think the industry had this idea, hey, what if I built a single database that can handle both workloads? Now I don't.Swyx [00:31:12]: Which, like, by the way, every database person ever has ever always dreamed about this.Reynold Xin [00:31:15]: Yes. Yes.Reynold Xin [00:31:16]: This is the holy grail of database engineering is why not build a single system that can do both of this? But it ends up just being a lot of compromises. one, I think one of the first issue is that, hey, each. they say Postgres has a massive ecosystem, right? You want to be using the tools that's built for Postgres. And Spark, for example, had a massive ecosystem. There's a lot of libraries you want to use. If you were to create now a new thing, you don't have a ecosystem. You tend to create a new, smaller proprietary API, and you're lacking both, and it's also very difficult to make it performance-wise to be, comparable on either side. So it ends up being sucking on both. And our whole idea of LTAP, it's obviously a wordplay on the term HTAP, is that we think this is HTAP done right. HTAP wants to build a single engine for both. We think you can get 99% of what you need by unifying the storage, and just have a single storage layer. And once you have the single storage layer, if your Postgres databases are writing data in a column-oriented format, everything analytics can just go read that data directly without any delay, right? There's no pipeline in between, so all the data will immediately be available for reasoning analytics. I think I was telling some customers earlier, hey, when we talked about this is gonna be super useful for agents, I at first didn't really believe in it myself, even though we wrote that positioning.Lakebase, Agents, and Live Operational DataMatei Zaharia [00:32:39]: Yeah.Reynold Xin [00:32:40]: But then last night I was having dinner with a Australian customer, and they told me, “Oh, hey, one of the big issue we have is we have all these logs from our services, and we see SLA dips and want to investigate. But then there's no way for those agents to even understand what's going on in the actual databases themselves. All we see is just, like, product telemetry of the database and the services.” It would make those agents 10 times more powerful if understand, for example, who's placing those orders, what is happening, what exactly are they doing. So now I'm sold on our own message.Swyx [00:33:13]: Yeah.Reynold Xin [00:33:14]: I think it's really. It gets you the almost all of the benefits of the HTAP holy grail, which is, hey, make the data available immediately for reasoning analyticsSwyx [00:33:26]: Yeah, I think,Reynold Xin [00:33:27]: without compromiseSwyx [00:33:28]: in the way that humans are generally intelligent and want to have the ability and access to query anythingReynold Xin [00:33:34]: YeahSwyx [00:33:35]: while they do the work, they also need history and need context.Swyx [00:33:38]: And, like, where else does they get context? That's it's an analytical workload.Reynold Xin [00:33:41]: Exactly.Matei Zaharia [00:33:42]: Yeah. Yeah. And I remember when we had incidents with our databases and engineers said, “Well, I can't just run a giant query on it to see what's going on because that's gonna bring down the database and hoard it even more.” Like, that's the stuff that this gets rid of, because you spin up a whole separate fleet of machines that's doing the analytics. You're not overloading, like, the main databaseReynold Xin [00:34:02]: RightMatei Zaharia [00:34:02]: that's still trying to serve stuff.Reynold Xin [00:34:04]: Yeah.Matei Zaharia [00:34:04]: Yeah.Why LTAP Works Now: Parquet, Postgres, and LakebaseSwyx [00:34:05]: So this has been a dream for a while. what had to get done in order to get to today? Like,Reynold Xin [00:34:11]: Yeah.Swyx [00:34:11]: I feel like, you have announced variants of this several times, but it wasn't as clear as LTAP.Reynold Xin [00:34:18]: Yeah.Swyx [00:34:18]: I think LTAP is like Like, okay, we've got it, guys.Matei Zaharia [00:34:21]: This thing, yeah.Reynold Xin [00:34:21]: I was talking to somebody at Meta, and then he was asking me, “Hey, what's the catch? Why is it possible now?” And I think the reality is we took a lot of time to work on the Lakebase architecture. obviously a lot of it came from the Neon team, which is a separation of storage from compute. And it turned out it was just a tiny little step away going from that to this LTAP idea, which is, hey, we just. in the Neon architecture and in Lakebase architecture, we're writing data in oriented format to the open data lake, but in there we're writing in Postgres pages. Ali and I were spending a lot of time debating, hey, can we just change that to write in column-oriented format? And we're just debating, and one day, one of our engineers who's, like, super smart came in, he's like, “Hey, I just prototyped it. It works.”Swyx [00:35:07]: Wait, it's, prototype what?Reynold Xin [00:35:09]: Prototype, instead of storing the data in the data lake in the oriented formatSwyx [00:35:15]: ColumnReynold Xin [00:35:15]: like Postgres pagesSwyx [00:35:15]: YeahReynold Xin [00:35:16]: write them in Parquet.Swyx [00:35:17]: Yeah.Reynold Xin [00:35:18]: and he just made the observation that, hey, our storage fleet has a lot of extra idle CPUs And we could use those CPUs to do the transcoding from row to column, where row is good for OLTP, but column is good for analytics. so let's do that transcoding at that time. And as a matter of fact, once you transcode the data compresses better. So from those services writing to, for example, S3 or other data lake, like object stores, you can write them faster ‘cause now they are now smaller.Matei Zaharia [00:35:49]: Yeah.Reynold Xin [00:35:49]: So there's no overhead, it's no compromise in performanceMatei Zaharia [00:35:52]: Some CPU overhead.Swyx [00:35:54]: Yeah, because,Matei Zaharia [00:35:55]: YeahSwyx [00:35:55]: we had extra CPUs anyway.Matei Zaharia [00:35:56]: We had that fleet anyway, yeah.Swyx [00:35:57]: so the debate ended. it's one of the classics of, tech, issue of a lot of debate, but then somebody went ahead and just tried to prototype it and it worked.Matei Zaharia [00:36:06]: But, like, something this strategicSwyx [00:36:07]: That's rightMatei Zaharia [00:36:07]: and important to the company, I expect there to be, like, a kickoff thing, like a design doc. Nothing like that.Swyx [00:36:13]: Nothing like that.Swyx [00:36:14]: He just. We were debating in many meetingsMatei Zaharia [00:36:17]: Yeah.Swyx [00:36:17]: and then we're just debating whether it's possible or not from first principle.Matei Zaharia [00:36:20]: YeahSwyx [00:36:20]: and then, somebody just did it.Matei Zaharia [00:36:23]: Yeah, if you set yourself up so people do that'll be great. And that happened a bit with Omnigentt too. I think if I just had a doc on, like, we can make these together, everyone would, would think, “Oh, what about this? What about this?” But then you. if you try it out, it helps. And then if you have real users and they bash it and, like, it's still working, or in this case, if you have the workload, what the workload looks like, you can just test the same pattern then.Databricks' Culture of Fast PrototypingSwyx [00:36:47]: Yeah.Matei Zaharia [00:36:47]: Yeah.Swyx [00:36:47]: Tech aside, which is very cool, this is, like, the most important thing, the culture of innovation, and you don't have to ask my permission, you don't have like, do a whole form- formal process, just do it?Matei Zaharia [00:36:59]: Well, especially these days, I think withSwyx [00:37:01]: YeahMatei Zaharia [00:37:01]: AI, it's easier to buildSwyx [00:37:02]: But so, likeMatei Zaharia [00:37:03]: a prototypeSwyx [00:37:03]: I think you are very I made a lot of suite of, like, large companies and, like, I think that at scale, things slow down, and I'm sure you felt it already, but somehow you have this core of people that, like, are exempt. How? I think we hire and we work with really good people, and that's a very important part of it, and empowering them, but also spending a lot of time, maybe us in the trenches matter a lot also.Matei Zaharia [00:37:28]: Yeah, I think, I think first, people can adapt to being in the larger company, so that helps. And we wanna make sure they know that they can try stuff and settle debates and have a lot of examples of how it was done before, or launch a thing in beta or whatever. and then the other thing I do think as a company, like despite the size, we don't launch that many, like, products. We try to keep it pretty coherent. That's, that was the whole, like, theory of the company, was like instead of having, like, 20 Amazon services you need to set up, like a analytics and machine learning stack, you just have one, and it's, like, the same API, the same semantics across all of them, the same copy of the data. So that requires, like, unification. And then we added one more thing at a time. Like, we added storage with Delta Lake. We didn't used to do any storage. Then we added SQL, we added, machine learning platform stuff. So, but yeah, don't, don't do too many, but do those things well and, that also helps, it helps keep it manageable.Reynold Xin [00:38:33]: Yeah. The other thing we encourage a lot is instead of building, boil the ocean for everything, let's figure out how do we do it incrementally, how do we do it very quickly. Like, many of our productsMatei Zaharia [00:38:43]: YeahReynold Xin [00:38:43]: they're built in the span of weeks, and then we go to, hey. Like, usually my first question to whoever team is building is who's the target customer? Who are you working with? Are you on a first-name basis with them? Are you texting with them? I think having that very tight loop,Matei Zaharia [00:38:59]: Can you bring up another launch that comes to mind when, in this thing? I just want to give examples.Reynold Xin [00:39:04]: Omnigentt itself happened that way.Reynold Xin [00:39:05]: Yeah.Matei Zaharia [00:39:06]: Who's the customer? That's a good oneReynold Xin [00:39:34]: storage layer we did. we had, our largest customer at the time said like, “Okay, I need some. I want something in the cloud ‘cause, I. if the rest of our network is compromised, like this thing needs to be separate to store and query the events.” And then, talked to us, he said, “Okay, this is the rate of events per second. This is, like, the freshness I want. Can you do it?” So that was, like, way larger than any workload we had, and we had our, engineer, working on that, Michael Armbrust, and he worked just to make this work. And once it worked for them, it worked for everyone else. Yeah. This was early in the company, probably like four years in or something.Matei Zaharia [00:40:24]: 20- 2018?Swyx [00:40:26]: Yeah, ‘17, ‘18.Matei Zaharia [00:40:28]: Few companiesSwyx [00:40:28]: Do you have other examples?Matei Zaharia [00:40:30]: there'Swyx [00:40:31]: Maybe you have othersMatei Zaharia [00:40:31]: yeah, Clean Room, which is how you share data in a way without sharingSwyx [00:40:35]: YeahMatei Zaharia [00:40:35]: underlying data, but you allow specific operations. Those were done effectively initially just for two customers. I think the industry has a sense of, hey, maybe if you overfit to, like, one or two customers, it's gonna be really bad for you. But I think the, downside of overfitting is much smaller than the upside itself. And if you try to be too ambitious and boil the ocean, it's a much bigger problem.Swyx [00:40:58]: Yeah. Yeah.Matei Zaharia [00:40:58]: ‘Cause you might end up having no customer.Swyx [00:41:00]: Yeah, that's more, that's the more likely outcome.Matei Zaharia [00:41:02]: Yeah.Tech Companies vs. EnterprisesSwyx [00:41:03]: than you can pivot from there. I do think there is such a thing as a bad customer that sometimes you should fire. Yeah.Matei Zaharia [00:41:08]: They could exist sometimes if you drive. well, one of the challenge I think we probably see, and maybe many AI, so newer generation companies are seeing is, so tech companies are very different from tech companies or traditional enterprises.Swyx [00:41:22]: Yeah.Matei Zaharia [00:41:22]: And, if you optimize everything just for tech companies, you might have various challengesSwyx [00:41:27]: OhMatei Zaharia [00:41:27]: scaling them outside of tech companies.Swyx [00:41:28]: Okay, what likeMatei Zaharia [00:41:30]: YeahSwyx [00:41:30]: what like top three differences that you always think about?Reynold Xin [00:41:33]: Governance is a big oneMatei Zaharia [00:41:34]: I think, yeah, a big one is like, yeah, security, data privacy, governance, all that stuff. So usually if you're building some kinda like B2B or developer tool, like your biggest market is gonna be enterprises, but it's just very different. A company that's existed for like, it's had some form of IT for like 30 years, they have so many legacy systems or they operate in a regulated space. whereas a startup or, even like a, like sorta more recent tech company, all the. everything is new and pristine. So yeah, it's just different, and if you've never worked with enterprises or been in one, you just won't know about it.Reynold Xin [00:42:13]: Yeah.Matei Zaharia [00:42:13]: Yeah.Reynold Xin [00:42:13]: And the procurement process is probably quite different. There's far more stakeholders.Matei Zaharia [00:42:17]: Yeah, that is one. Yeah.Matei Zaharia [00:42:18]: Another piece that's interesting is I think some tech companies, people, will say, “Oh, I can build that myself,” right? I'll just build that myself.Matei Zaharia [00:42:27]: So then you go,Reynold Xin [00:42:28]: I don't think people say that about Databricks, butMatei Zaharia [00:42:31]: yeah, it dependsReynold Xin [00:42:32]: They do.Matei Zaharia [00:42:32]: They do?Matei Zaharia [00:42:32]: Yeah, the. Yeah, and it depends on the teams and things. So, but, on the other hand, like many of the enterprises say, “I don't, I never wanna be in the business of building that.” Like, I don't want my, whatever, I'm a retailer or something, I never wannaReynold Xin [00:42:45]: Yeah, sell clothes,Matei Zaharia [00:42:46]: be down because like some weird like nerd like couldn't get streaming pipelines working.Matei Zaharia [00:42:51]: That is not what I'm doing.Reynold Xin [00:42:53]: Yeah.Reynold Xin [00:42:53]: Yeah. This makes them great customers, to be honest, right?Matei Zaharia [00:42:55]: Yeah. But you have to understand that it's hard without having worked there and stuff, like you may not appreciate.Reynold Xin [00:43:01]: Look, I think they're all great. don't get me wrong, they have different challenges. But the, many of the tech companies, for sure there's a lot, far more DIY.Matei Zaharia [00:43:10]: On the flip side, you have people who are. they're very much experts in their domain, like they're building airplanes, they're, designing medicines, whatever, and they just want to bridge the technology, where like they don't wanna learn, databases or whatever. As cool as we think it is, even as interesting as the average software engineer might think it is to read a little bit, like they just never wanna know. They just say, “I have a, giant like, matrix or whatever with my, clinical data, like how do I, how do I like cluster it or whatever?” So yeah.The Dream Engine and Rewriting the Database StackReynold Xin [00:43:40]: Yeah. That's true. Okay, so and then I wanted to build out the dream engine, vision. where does this all lead? So one of the thing we, realized maybe a couple years back is that every single database engine out there, especially on the analytics side, are a decade old. pretty much everything that have reasonable traction are about a decade old. And they all started targeting some very specific narrow use cases, and then over time it's become more and more successful. They have grown in their ambition, and then they try to support more and more use cases. But the fastest way to support those use cases tend to be hacked around the abstractions that were initially created, that were not for those use cases.Matei Zaharia [00:44:23]: Yeah.Reynold Xin [00:44:23]: And then, but you can support them more or less okay. And before it, after 10 years of organic evolution that way, it becomes a gigantic pile of s**t.Reynold Xin [00:44:31]: the. And, but that includes Databricks. And very few company or very few systems, I think, have the gut to say, let's go start from scratch. Let's go back to the drawing board and design, knowing everything we know today after a decade of workloads and probably billions in revenue, let's attempt to rewrite it from scratch and make sure it will work and it can support all of these use cases. So we started doing that, but it's a very ambitious project. by the way, you can search on Wikipedia, there's this thing called second system syndrome.Matei Zaharia [00:45:08]: Yeah, I know that. Yes.Reynold Xin [00:45:09]: Or second system effect.Matei Zaharia [00:45:11]: Every developer must know what a second syndrome is.Reynold Xin [00:45:12]: It's you built your first thing and it works out great, and the second one's bound to fail because you become too ambitious.Reynold Xin [00:45:19]: And then you ask so many requirements.Matei Zaharia [00:45:20]: Or like you think everythingReynold Xin [00:45:21]: YeahMatei Zaharia [00:45:21]: and then you're likeReynold Xin [00:45:22]: You justMatei Zaharia [00:45:22]: you're, “I'm gonna design the perfect system this time.”Reynold Xin [00:45:24]: Yeah. And it turned out it's not perfect, and then it start failing and you're too ambitious, never launch, and you get killed. The, and the engineering team that started this, they were brilliant. I think we hired some of the best database engineers, on the planet into Databricks, and they were brilliant. Thank God it's not their second system. Many of them have built more than two in the past.Matei Zaharia [00:45:44]: Ah, nice.Reynold Xin [00:45:45]: But they were still worried about this, hey, building a database engine from scratch, I think the conventional wisdom is gonna take like five years to mature. This would be a very long-term project. It could fail. I think one of the engineers jokingly said, “Hey, maybe we just call it Reynolds Stream Engine.” If we name after a founder, maybe we then may get canceled or killed. But I think they built something pretty remarkable. they went back to. They changed the way the database engines were built from a paradigm point of view. Usually when y

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter
Ep 528: Here's What AI Can't Replicate

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter

Play Episode Listen Later Jun 23, 2026 69:44


CLIMBers, a revolution is coming, led by the indie artists, and if you want to be a part of it, you'd better start paying attention to your business model. Do you want to run your business throwing darts in the dark? Can you pay your mortgage, raise your kids, and get your piece of the American dream doing what you were born to do with a business model based on hope and a blindfold? This episode reveals how to fix the biggest mistake the entire music industry is making. Learn more about your ad choices. Visit megaphone.fm/adchoices

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
What AI Cannot Replicate in Influencer Marketing with Jeanette Okwu | Ep #916

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 21, 2026 26:59


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you trying to sell a service so specialized that closing new clients feels like it can only come from you? What do you think about how AI is reshaping your industry and where that leaves the human at the center of it? Today's featured guest came up through luxury automotive, spent years learning how cultural nuance can derail a campaign that looks perfect on paper, and built a niche precise enough that she can spot from two miles away when someone writing about influencer marketing has never actually run a campaign. In this episode, she'll discuss what makes international influencer work fundamentally different from domestic campaigns and what AI-generated influencers mean for an industry built on human authenticity. Jeanette Okwu is the founder and CEO of Beyond Influence, an influencer marketing agency based in Berlin. Her background spans social media strategy, brand research, and influencer marketing across luxury automotive brands including Jaguar Land Rover and Mercedes-Benz. That global scope became the foundation for her agency's core differentiation: running influencer campaigns that actually account for cultural nuance in each market rather than pushing a headquarters strategy downward and hoping it lands. In this episode, we'll discuss: Building international campaigns understanding regional nuances How to overcome the expert-owner bottleneck problem Can AI influencers replace real ones? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Why International Campaigns Break When You Treat Every Market the Same Early in her career, Jeanette managed 24 markets at Jaguar Land Rover, which helped her understand that what works in one country does not translate by default. A TV spot that runs cleanly in Europe cannot air in the Middle East if it shows upper arms or alcohol. A campaign strategy built at headquarters and handed down to regional teams will get implemented, but it will not perform, because every market has cultural specifics that only someone operating inside that market will catch. The agency she built is the direct expression of that knowledge. Beyond Influence does not run German campaigns and call it international work. It builds campaigns from the ground up with an understanding of how audiences in each target market actually consume content and what they expect from the creators they follow. That distinction is hard to replicate without the years of field experience behind it, and it is exactly the kind of institutional knowledge that becomes a real moat when the rest of the market is running generic global strategies. The Sales Bottleneck That Comes With Deep Expertise Jeanette is candid about where she is stuck: sales still runs through her. This is something she has tried to change, but influencer marketing is still a new enough discipline that clients want to hear from someone who demonstrably knows what they are talking about. She frames it as expertise selling and she is probably right that some of it is structural to the space. But she also hears herself in the answer, acknowledging a degree of control that she knows is not fully serving the agency's ability to grow. The necessary shift in cases like this doesn't point toward finding a salesperson who already knows influencer marketing. The real solution will come from finding someone with the right consultative instincts and then giving them the success stories and methodology that let them carry the conversation. Such is the case of Darby, our agency scale specialist, who did not know what an agency was before joining the team. What he had was the ability to listen, qualify, and translate client pain into a path forward. That skill can be trained on the specifics. The instinct behind it cannot. What AI Influencers Actually Mean for the Industry Jeanette knows the question that is currently on every client's mind: will AI-generated influencers replace the real ones? Her answer is more nuanced than the headlines. AI avatars already perform comparably to human creators on certain content types. Brands are building owned avatars that show up on time, never gain weight, never create a scandal, and can post from six locations simultaneously without a travel budget. That part of the market is real and growing. What AI cannot replicate is the reason people follow a creator in the first place. The parasocial relationship that makes influencer marketing work is built on the sense that the person on screen is real and reachable. When a follower knows they will never be able to meet the creator, the connection breaks. That is the line Jeanette draws: AI content can perform well for product exposure, but for the kind of community trust that turns followers into buyers over time, the human at the center still matters. The agencies that understand where that line sits will be the ones helping brands draw it correctly rather than chasing the cost savings of going fully artificial before the audience has stopped caring about the difference. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Brendan O'Connor
Daniel Wiffen: “I'll never replicate the joy of a really tough training session”

Brendan O'Connor

Play Episode Listen Later Jun 20, 2026 29:18


Ireland's most successful male swimmer ever, Daniel Wiffen joins Brendan to discuss his path to Olympic victory, his training regime and the music that gets him through it all - including one Christmas song!

The Wired to Win Podcast
Why Taste Is the Leadership Skill Nobody Is Talking About - And AI Cannot Replicate

The Wired to Win Podcast

Play Episode Listen Later Jun 19, 2026 25:34


You work hard to make good decisions.You gather the data. Review the strategy. Listen to the experts.And yet sometimes something still feels off.The numbers say yes.The process says yes.The presentation is flawless.But your gut says no.That's because the leadership skill that matters most in an AI-powered world isn't another framework, productivity system, or communication technique.It's taste.Not aesthetic taste.Discernment.The ability to recognize what is genuinely excellent versus what is merely competent.The ability to see what will compound over time versus what simply looks good today.And in a world where AI can generate competent everything, that distinction may become the most valuable leadership asset you possess.In this episode, Fernanda explores why taste is actually a neurological capacity, how it's built through genuine encounters with excellence, and why leaders who develop discernment will hold an advantage that no technology can replicate. If you've ever found yourself: Feeling that something is wrong before you can explain why  Struggling to separate quality from noise  Wondering what human advantage remains in the AI era  Craving deeper thinking in a culture obsessed with speed  Making decisions that require judgment beyond data This episode will change how you think about leadership development.What You'll Learn Why taste is not preference, talent, or opinion  The leadership lesson Steve Jobs understood better than most executives  Why AI makes discernment more valuable, not less  How the brain develops taste through long-range neural connectivity  The surprising connection between novels, music, art, and executive judgment  Why expertise and taste are not the same thing  The neuroscience behind aesthetic judgment and leadership discernment  How passive consumption weakens your ability to recognize excellence  A practical way to begin building taste immediately  Why judgment, not skills, may become the defining leadership advantage of the next decadeYour Next Steps:Watch the Free MasterclassIf success still feels heavier than it should… this masterclass will help you understand why.Watch The Rewired Method™ in action How we help women executives end burnout and build sustainable success in less than 90 days...I recorded a step-by-step training for you here: The Sustainable Success Plan for Executive Women LeadersExplore The Rewired Woman™https://therewiredwoman.com/Follow on InstagramConnect on LinkedInCorporate Partnerships & Leadership Programshttps://rewiredglobal.com/corporates/

The John Batchelor Show
S8 Ep993: Victoria Coates highlights Taiwan's indispensable role in the global AI revolution through TSMC's high-end chip production, which the U.S. and China currently cannot replicate. She emphasizes that Taiwan's engineering "super workers"

The John Batchelor Show

Play Episode Listen Later Jun 11, 2026 9:52


Victoria Coates highlights Taiwan's indispensable role in the global AI revolution through TSMC's high-end chip production, which the U.S. and China currently cannot replicate. She emphasizes that Taiwan's engineering "super workers" are a state secret. Coates also discusses the political friction in Washington regarding arms sales and the need for Taiwan to increase its own defense spending. (3)1904 BEIJING

Roman Pichler
Emotional Intelligence for Product Managers: The Critical Capability AI Can’t Replicate

Roman Pichler

Play Episode Listen Later Jun 8, 2026 14:42


As product management becomes increasingly data-driven and AI-powered, one human capability is growing in importance: emotional intelligence. In this episode, you'll discover why emotional intelligence is a critical complement to data, analytics, and AI, how it helps product managers and product leaders create better products and build stronger relationships, and why it may have a greater impact on product success than intellectual ability alone. You'll also learn practical techniques for strengthening your emotional intelligence—from increasing self-awareness and self-management to developing empathy, active listening, and conflict-resolution skills.

Squiggly Careers
Creativity and the human skill AI can't replicate (Day 3) | Open to Work

Squiggly Careers

Play Episode Listen Later Jun 3, 2026 11:05


Creativity isn't a talent some people have and others don't, it's a skill. In day three of this special five-part series, Helen and Aneesh Rahman explore the third C, creativity, and why it's becoming one of the highest-value human skills in an age when AI can generate generic content at scale. From Pixar's science of storytelling to the neuroscience of flow, this is a conversation that will change how you think about your own creativity, and how to bring more of it to your team.

CDO Matters Podcast
The Data Sprawl Dilemma: Centralize, Replicate, or Virtualize? | CDO Matters Ep. 102

CDO Matters Podcast

Play Episode Listen Later May 29, 2026 40:02


Most organizations default to replicating data: copying it from source systems into warehouses and lakes so their tools can reach it. Anu Jain, founder and CEO of Nexus One, thinks that's the wrong answer. Malcolm isn't so sure and that's where it gets interesting.

The John Batchelor Show
S8 Ep931: Preview for Later Today: Joseph Sternberg explores why Europe struggles to replicate American technological and economic success. He highlights a "brain drain" where European-born entrepreneurs migrate to Silicon Valley to find better

The John Batchelor Show

Play Episode Listen Later May 26, 2026 1:49


Preview for Later Today: Joseph Sternberg explores why Europe struggles to replicate American technological and economic success. He highlights a "brain drain" where European-born entrepreneurs migrate to Silicon Valley to find better opportunities and living standards.1940 LONDON

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

AI adoption is the starting line, not the finish line for content strategy. Holly Enneking, Vice President of Marketing at Markup AI, reveals how companies are limiting their AI potential by focusing solely on content generation. She outlines strategic frameworks for leveraging AI beyond initial content creation and discusses advanced implementation approaches that maximize AI's content optimization capabilities across the entire marketing funnel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

McElroy and Cubelic in the Morning
Wimp Sanderson, former men's basketball coach at Alabama, tells McElroy & Cubelic what's good and bad about expanding the CFB & CBB postseason Tourneys...then the guys look at Texas A&M and if they can replicate last year's good season

McElroy and Cubelic in the Morning

Play Episode Listen Later May 14, 2026 22:12


"McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!!See omnystudio.com/listener for privacy information.

The Leadership Sparq
Leading in the Age of AI - The Thing About Culture AI Will Never Replicate

The Leadership Sparq

Play Episode Listen Later May 12, 2026 6:22


In this episode, we share one key aspect about your culture that AI will never replace. It's on you, as the leader, to make sure this happens.

GasStoveCreative Presents: The Cookbook
The Cookbook Podcast - Psychic Nathe: Can AI Truly Replicate the Human Experience and Grit?

GasStoveCreative Presents: The Cookbook

Play Episode Listen Later May 12, 2026 78:17


Discover how entrepreneurs from vastly different fields are leveraging AI to scale their businesses while maintaining their unique human touch. In this milestone 150th episode of The Cookbook, host Iris Goldfeder sits down with producer Patrick Kofi Austin from Social Flyway and spiritualist Psychic Nate. They dive deep into the ethical use of artificial intelligence in business, from drafting massive corporate proposals to creating interactive digital avatars. Join this dynamic trio as they explore the intersection of technology, spirituality, and authentic human connection. Key Takeaways: Ethical AI Implementation: AI should be utilized as an enhancement or tool rather than a complete replacement for human authenticity. Scaling Services with Avatars: Creating an AI avatar allows specialized service providers to offer their expertise at a more accessible price point for clients. The Power of Human Grit: AI lacks the lived human experience, meaning it cannot truly replicate the authentic emotion, trials, and grit found in personal storytelling. Streamlining Business Proposals: Utilizing AI templates can dramatically reduce the time required to write complex, customized client proposals from ten hours to just two hours. AI as an Emotional Mediator: AI language models can help business leaders process anger and reframe their responses with empathy before communicating with their teams. Guest Links & Resources: Host: Iris Goldfeder (www.GasstoveCreative.com) Guest: Psychic Nate (linktr.ee/Thethirdwish) Guest: Kofi / Social Flyway (www.SocialFlyWay.com) If you found these AI strategies helpful, please hit the like button and subscribe to The Cookbook for more real recipes behind building a successful business! Leave a comment below letting us know how you are using AI in your workflow. Chapters: 00:00:02 - Welcome to The Cookbook Podcast: An introduction to the show where you learn the real recipes behind building a business. 00:00:34 - Episode Introduction & Guest Lineup: Iris introduces Psychic Nate and producer Kofi for a special discussion on how they utilize artificial intelligence. 00:10:34 - Creating an AI Avatar to Scale Services: The guests discuss how Nate uses a digital avatar to make his readings more affordable for clients. 00:16:13 - Connecting the Spiritual and Physical Realms: A deep dive into mysticism and how the spiritual and physical worlds are intersecting today. 00:32:42 - Human Grit vs. Artificial Intelligence: A debate on why AI can never truly replicate the lived human experience, emotions, and trials. 00:37:36 - Streamlining Corporate Proposals with AI: Iris explains how using AI templates reduced her complex proposal writing time from ten hours to just two hours. 00:42:56 - Using AI as an Emotional Mediator: Discover how dropping angry thoughts into an AI model can help leaders cool down and respond with empathy. 01:13:49 - Celebrating 150 Podcast Episodes: The host and guests reflect on reaching a massive podcasting milestone and thank their community.

Talking Billions with Bogumil Baranowski
100 Year Thinkers, Ep. 7: The Last Moat | Chris Mayer and Ian Cassel on the Stock Picking Edge AI Can't Replicate

Talking Billions with Bogumil Baranowski

Play Episode Listen Later May 8, 2026 76:27


This episode of 100 Year Thinkers brings together Chris Mayer and Ian Cassel for a deep discussion on long-term stock picking, microcap investing, business quality, AI disruption, management teams, and the behavioral skills that separate great investors from great analysts. They explore why the edge in investing may increasingly come from judgment, presence, relationships, patience, and the ability to hold the right businesses through uncertainty.Matt Zeigler and I had the privilege of hosting Ian Cassel and Chris Mayer for a special 100-Year Thinkers Edition of the Excess Returns Podcast.Available now on Excess Returns Podcast and Talking Billions.

Excess Returns
The Last Moat | Chris Mayer and Ian Cassel on the Stock Picking Edge AI Can't Replicate

Excess Returns

Play Episode Listen Later May 6, 2026 76:46


This episode of our new showThe 100 Year Thinkers brings together Chris Mayer and Ian Cassel for a deep discussion on long-term stock picking, microcap investing, business quality, AI disruption, management teams, and the behavioral skills that separate great investors from great analysts.They explore why the edge in investing may increasingly come from judgment, presence, relationships, patience, and the ability to hold the right businesses through uncertainty.Subscribe to the 100 Year Thinkers on Spotify⁠⁠⁠⁠Subscribe to the 100 Year Thinkers on AppleTopics CoveredWhy being present with management teams may still be an investor edge in the age of AIHow microcap investing differs from small-cap, mid-cap and large-cap investingWhy talking to management can build conviction but also create biasHow Chris Mayer thinks about vertical market software, mission-critical systems and AI disruptionWhy AI may become table stakes rather than a durable competitive advantageHow small companies can use AI to improve workflows, sales, inventory and productivityWhy many microcaps have short shelf lives and rarely become true long-term compoundersThe role of intelligent fanatics, owner-operators and repeat winners in great investmentsWhy management transitions can create powerful microcap opportunitiesThe difference between being a great analyst and being a great investorWhy execution, position sizing, selling losers and holding winners matter more than hit rateHow Matt and Bogumil apply the lessons to AI, business quality and the limits of small business scalabilityTimestamps00:49 Introducing Chris Mayer, Ian Cassel and 100 Year Thinkers04:59 Ian Cassel's first management meeting and XM Satellite Radio09:00 Why management meetings deepen understanding but can also mislead14:32 Chris Mayer on the real edge in long-term investing18:40 Mission-critical software, systems of record and AI disruption22:45 How microcap companies are using AI in real businesses27:02 AI as table stakes and when disruption creates opportunity31:29 Why most microcaps have short shelf lives35:51 Finding Tom Brady before the market knows he is Tom Brady40:53 Why owner-operators and intelligent fanatics matter45:03 Second-in-command leaders, repeat winners and chips on shoulders49:27 Analyst vs investor and the missing skills of stock picking54:00 Using data to identify investor strengths, weaknesses and decision errors58:14 Position sizing and letting small positions earn the right to grow01:03:00 Peter Lynch, stocks as businesses and learning to think like an owner01:07:00 AI, human judgment and the limits of automation01:11:00 Why not every small business can become the next Facebook01:15:00 Where to follow Bogumil and the 100 Year Thinkers series

The Disciple Maker's Podcast
Real Leaders Replicate: Small Group Strategies for Leadership Development

The Disciple Maker's Podcast

Play Episode Listen Later May 6, 2026 20:21


This insightful session explores small groups' crucial role in identifying and nurturing future leaders. Discover best practices for mentoring within small groups, and learn how to create meaningful leadership opportunities in a discipleship context. Evaluate the long-term benefits of developing leaders through authentic relationships. Gain practical insights on identifying, equipping, and releasing leaders, ensuring a thriving leadership pipeline within your church community. Stay informed - Get our newsletter: http://eepurl.com/hPViAr

McElroy and Cubelic in the Morning
David Hale, from ESPN, tells McElroy & Cubelic how the Duke men's basketball & Amazon Prime streaming deal came about, if this is something that College Football could replicate, and what the ACC's major takeaway was for the NFL Draft

McElroy and Cubelic in the Morning

Play Episode Listen Later May 5, 2026 17:00


"McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!See omnystudio.com/listener for privacy information.

WSJ's Take On the Week
Josh Brown's ‘HALO' Stocks Strategy: Investing in What AI Can't Replicate

WSJ's Take On the Week

Play Episode Listen Later May 3, 2026 37:28


In this week's episode of WSJ's Take On the Week, co-hosts Telis Demos and Miriam Gottfried examine the shifting power dynamics at the Federal Reserve as Kevin Warsh's chair nomination moves toward confirmation. Then, they break down some of the biggest earnings reports from this week, including private markets giants Apollo Management, KKR, and Sixth Street Specialty Lending. Plus, they look ahead to Disney and McDonald's earnings, and talk about how these companies are keeping up with consumers.  Josh Brown, CEO of Ritholtz Wealth Management and co-host of The Compound and Friends podcast, explains his "HALO" framework—Heavy Assets, Low Obsolescence—and why the era of "capital light" software dominance is facing an existential threat from AI. Brown details why physical incumbents like Caterpillar, McDonalds, and Walmart are emerging as the preferred AI trades, as investors seek refuge in companies with physical moats that cannot be replicated by large language models.  This is WSJ's Take On the Week where co-hosts Telis Demos, Heard on the Street's banking and money columnist, and Miriam Gottfried, WSJ's investing and wealth management reporter, cut through the noise and dive into markets, the economy and finance—the big trades, key players and business news ahead. Have an idea for a future guest or episode? How can we better help you take on the week? We'd love to hear from you. Email the show at takeontheweek@wsj.com. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com Further Reading Wall Street's Latest Bet Is on ‘HALO' Companies With AI Immunity Wall Street Is Sorting Software Companies Into Winners and Losers Traders Now See Rate Hike as More Likely Than Rate Cut This Year  Senate Banking Committee Advances Kevin Warsh to be Next Fed Chair  Powell to Remain on Fed Board, Citing Legal Pressure From Trump Private-Credit Warning Signs Flash After Blue Owl Unloads $1.4 Billion in Assets An Exodus of Money Endangers Wall Street's Private-Credit Craze For more coverage of the markets and your investments, head to WSJ.com, WSJ's Heard on The Street Column, and WSJ's Live Markets blog. Sign up for the WSJ's free Markets A.M. newsletter. Follow Miriam Gottfried here and Telis Demos here.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Build Your Digital Community
How to Create Authentic Content That AI Can't Replicate For Your Business or Personal Brand.

Build Your Digital Community

Play Episode Listen Later Apr 20, 2026 20:01


AI content is changing social media forever.Whether you like it or not, it's here, and we need to leverage it as much as we can to improve our systems and workflows.But that doesn't mean we need to replicate it in our content.Your content is your opportunity to show the world who you are, why you're different, and what you're going through. Don't blend in with AI-generated junk just to show up online more often. Lean into what makes you, you.In this episode of Community, Kristina and Maria are diving into how to create content that AI can't replicate so you can stand out and foster real connection online.Tune in to hear:Why authenticity will outperform AI-generated content in 2026.The difference between using AI as a tool vs. outsourcing your voice.How founder stories and personal storytelling are becoming your biggest marketing asset.What makes content feel human and relatable.Tactical ways to create “anti-AI” content that builds real connection.How to build a content bank rooted in real conversations and lived experience.Why vulnerability, done well, creates trust.Your authenticity is your greatest competitive advantage. Don't water it down with ChatGPT.If you're ready to create content that actually connects, listen in and let us know what resonates @thesocialsnippet.Mentioned in Episode:Big Idea To BestsellerJim Carter's NewsletterTake Our Social Media QuizWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Maximize Your Social with Neal Schaffer
People Not Prompts: The Marketing System AI Can't Replicate

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Apr 11, 2026 22:19


Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the brands that ignore this are paying a steep price.In this episode, I'm sharing the full breakdown of the keynote I delivered at DigiMarCon West in Hollywood — a presentation called People, Not Prompts. It's built around the SES framework from my book Digital Threads: Search, Email, and Social working together as one connected system. But more importantly, it's about the layer on top of that system that AI simply cannot replicate: people.I walk through why the bottleneck in marketing has shifted from execution to strategy, what the SES framework looks like with an updated AI-era lens, how brands like Lego, Levi's, and Intuit got burned by going all in on AI without a strategy, and how LinkedIn has become the single platform where search, email, social, and people all converge.Plus — I'm giving away a free copy of Maximizing LinkedIn for Business Growth to podcast listeners and YouTube viewers. Details inside.KEY TOPICSWhy consumer trust in AI-generated content has dropped from 60% to 26% in two yearsHow 78% of consumers now say they trust content featuring real people over AI-generated contentThree brand cautionary tales: Lego's AI Ninjago images, Levi's AI diversity models, and Intuit's TurboTax AI advisorWhy the bottleneck in marketing has shifted from execution to strategyIntroduction to the SES framework: Search, Email, and Social as three connected pillarsPillar 1 — Search: building a library of content for the entire discovery layer (Google, ChatGPT, TikTok)ChatGPT's 900 million weekly active users and AI search visitors converting at 4.4x the rate of organic searchGenerative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — the new content gameOnly 12% of URLs cited by AI rank in Google's top 10 — why this is a different game from traditional SEOPillar 2 — Email: why 98 out of 100 website visitors leave without converting and how to fix itEmail ROI: $36–$44 per $1 spent, 4.24% conversion rate vs. social media's 0.59%Pillar 3 — Social: platform-authentic content, the zero-click approach, and the Duolingo exampleThe Duolingo 'Death of Duo' campaign and its 25,000% increase in brand mentionsThe people ecosystem: employees, customers, partners, and creators as your content layerUGC stats: 88% peer trust, 137% higher purchase likelihood, 161% higher conversion ratesDeloitte's 250-person internal creator program: 400M impressions, 10,000 leads, $13M earned mediaWhy LinkedIn is the proof of concept for the entire SCS frameworkLinkedIn as the #1 most-cited domain across ChatGPT, Gemini, Copilot, and PerplexityLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

WTF Gym Talk
Want To Replicate Your Business? Some Food For Thought

WTF Gym Talk

Play Episode Listen Later Apr 3, 2026 24:02


Replication (if not corporately owned) becomes a B2B play. That's much different than the B2C world you're living in. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way.⁠Learn more about what it's like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you're looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

Secrets of Staffing Success
[Stage] Your Reputation: The One Thing AI Can't Replicate (with Emily Burroughs)

Secrets of Staffing Success

Play Episode Listen Later Mar 30, 2026 53:53


In this episode of Take the Stage, Brad Bialy sits down with Emily Burroughs to unpack why reputation, relationships, and human-centered communication are becoming the ultimate competitive edge in a world increasingly shaped by AI, content overload, and brand noise. About the Guest Emily Burroughs is the founder of EB Connection, where she helps organizations align communication, culture, and operational clarity so strategy actually scales. With deep roots in staffing, workforce solutions, leadership communication, and brand transformation, Emily brings a rare ability to translate complexity into messaging that moves people and drives outcomes. Key Takeaways Reputation outlasts branding. Relationships scale what algorithms cannot. Clarity is a translation problem, not a strategy problem. Storytelling turns information into trust. Quality of message always beats quantity of content. Timestamps [00:03] – Why reputation survives the AI era [02:26] – The leadership translation problem [04:32] – Simplifying messaging so people buy in [09:24] – Why junior recruiters must build relationships first [13:49] – Balancing expertise with personal storytelling [18:36] – The real psychology behind viral LinkedIn content [25:09] – Why great marketing makes people feel [33:18] – Cultural nuance and global communication lessons [38:28] – Personal branding is never “finished” [43:38] – Why staffing firms often miss audience segmentation [45:25] – The candidate success story firms should tell [48:33] – The mindset shift that changes careers About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard Book a 30-minute business and marketing consultation with host Brad Bialy: https://bit.ly/Bialy30 Benefits in a Card helps staffing firms offer meaningful benefits to their entire workforce through flexible, unbundled plans designed for high-turnover environments—making it easier to control costs, improve retention, and stay competitive. https://www.BenefitsInACard.com TRICOM partners with staffing firms as an asset-based lender and full-service back-office provider, helping owners scale confidently by reducing risk and easing the operational strain of payroll, cash flow, and administration. https://www.tricom.com

High School Hoops ( Coaching High School Basketball)
Ep 396 How Can You Replicate the Intensity of a Post-Season Environment in Practice?

High School Hoops ( Coaching High School Basketball)

Play Episode Listen Later Mar 25, 2026 18:56


https://teachhoops.com/ When the post-season arrives, the atmosphere changes: the crowds are louder, the scouting is deeper, and the "Margin for Error" shrinks to nearly zero. To prepare your players, you cannot simply "turn it on" during the first round of the playoffs; you must "Stress-Test" your program during the regular season. Replicating this environment requires more than just high-intensity drills; it requires Psychological Simulation. You must create scenarios where the consequences of a mistake are immediate and meaningful. If your team only plays "comfortable" basketball in practice, they will experience "Performance Paralysis" when the lights get brighter and the pressure mounts. One of the most effective ways to simulate post-season pressure is through "Special Situation Scripting." Dedicate at least 15 minutes of every practice to "Game Winners" or "Post-Season Scenarios." For example: "You are down 1, opponent is at the line for a 1-and-1, 8 seconds left, you have no timeouts." By forcing your players to make "Live-Action Decisions" in these micro-moments, you build Performance Poise. In the post-season, teams don't lose because they don't know the plays; they lose because they can't execute them under the "weight" of the moment. Use your TeachHoops member calls to audit your "Late-Game Menu"—do your players know exactly who is getting the ball when the season is on the line? Finally, you must clutter the environment. In a post-season game, communication is difficult because of the noise. Replicate this by blasting crowd noise over the gym speakers during your scrimmages. This forces your players to develop "Non-Verbal Synergy" and to over-communicate with their hands and eyes. Additionally, implement "Consequence-Based Drills" where the "stakes" are high—such as a "Perfect Minute" drill where the team must play a full minute of error-free defense or the clock resets. By making the "Standard of Excellence" harder than the game itself, you ensure that when the playoff tip-off happens, your team feels a sense of "Familiar Calm" rather than overwhelming anxiety. SEO Keywords Post-season basketball, playoff preparation, basketball pressure drills, coaching philosophy, performance poise, late-game situations, basketball IQ, high school basketball, youth basketball, coach development, team culture, basketball strategy, mental toughness, simulated pressure, basketball communication, game-speed practice, coach unplugged, teach hoops, basketball success, athletic leadership, program building. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Cougar Sports with Ben Criddle (BYU)
3-11-26 - Brad Howe - West Virginia MBB Radio Analyst - How can the Mountaineers replicate what they did two weeks ago against BYU?

Cougar Sports with Ben Criddle (BYU)

Play Episode Listen Later Mar 12, 2026 22:06 Transcription Available


Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Host: Ben Criddle (@criddlebenjamin) and Co-Host: (ronthe3manweav)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

The Valenti Show
The People Chime In On What The Bears Are Doing + Whether The Lions Replicate That

The Valenti Show

Play Episode Listen Later Mar 5, 2026 8:21


Mike and Rico hear from a few of the people on the Bears' aggressiveness and whether the Lions need to do the same.

The John Batchelor Show
S8 Ep454: Brandon Weichert predicts the next major shift involves pairing reliable AI with accurate robotics to replicate human hands, lowering costs but potentially displacing American workers across manufacturing sectors.

The John Batchelor Show

Play Episode Listen Later Feb 13, 2026 0:53


Brandon Weichert predicts the next major shift involves pairing reliable AI with accurate robotics to replicate human hands, lowering costs but potentially displacing American workers across manufacturing sectors.1958