Podcast appearances and mentions of jaclyn mullen

Jaclyn Mullen has mentored close to 1,000 marketers throughout her entire career across her time teaching at General Assembly, speaking for USC's Masters of Marketing Science program, and building her own teams. Professionally she has spent the past 15+ years riding the digital wave, first starting off in content marketing and organic social in B2C before switching to B2B SaaS. Now at her 4th startup, Jaclyn loves her place as Head of Marketing for TheLoops, an AI platform improving CX, where she handles every aspect of the company's marketing. Questions and topics we covered include: The skills needed to do well in your first role as a marketing leader The basics of B2B marketing strategy How freelancing experience translates to management skills Should marketing have a revenue goal? What are the necessary metrics that marketers should eat, breathe, and sleep? Why is it important for marketers to understand the business fundamentals of their organization? How much does courage have to do with your career growth? Basic networking tips every marketer needs to know And more! Connect with Jaclyn on LinkedIn - https://www.linkedin.com/in/jaclynofalltrades/ Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto 

From solopreneur to startup marketer. Jaclyn Mullen is currently the Head of Marketing for TheLoops AI. Much of her ability to help startups with their digital marketing success comes from her past experience as a solopreneur and founder of Jaclyn Mullen Media. When she isn't online building genuine connections or upleveling her marketing game, you can find her enjoying her family--son, fur baby and husband--and finding her next foodie spot. Here's what we covered on the episode: Jaclyn Mullen Media + Digital World Changes Jaclyn and I met in 2013/14 and have seen each of our businesses and lives change throughout the years When Jaclyn and I first met, she had an organic social media agency where she would post on Facebook and Twitter for people – this was before Instagram, Snapchat, and TikTok Jaclyn previously worked as a solopreneur in digital marketing and now works in the start-up world as a head of marketing How the rise of digital and websites kept popping up, so in 2006, Jaclyn quit her job and decided she was going to work for herself doing consulting Jaclyn tells us how Jaclyn Mullen Media was created and how she was able to participate in the Tory Burch Goldman Sachs Foundation Program that helps female entrepreneurs scale their businesses and get to the next level, which gave her the foundation for where she is today When you go through a challenging situation where you have to split your time, Jaclyn says you discover skills you didn't know you had, like making quick decisions, a willingness to put yourself out there, and figuring out how to leverage what you're doing now to help yourself in the future Two important things Jaclyn suggests you do in this growing digital world are connecting with people and being quick to use new digital tools and resources Jaclyn explains how start-ups work and what she does in her current role as head of marketing The gist of marketing is making sure you're connecting with your customers and focusing on growing your brand  What's become newer, especially in B2B (business to business) marketing, is that the marketing team is tied to a revenue goal Jaclyn explains why there's not much difference between marketing for a tech brand vs. a digital brand or physical brand Visual Design + Making Relationships The importance of visual design and how it is integrated everywhere - Jaclyn explains that growing up, they had a lot of textual information, but now it's all about capturing attention on these smaller devices where text is not as aesthetically pleasing Every single marketing leader needs to understand that every brand needs to have a graphic designer or brand manager as part of their team and learn how to communicate their vision to the designer to identify their own look and feel Jaclyn says that tying how visual design is going to impact revenue is important, especially if you are a freelance graphic designer When you work in tech, you are going to have rapid product updates, so Jaclyn explains how to break out your marketing matrix and gives examples of micro-campaigns during tech launches On the coaching and product side, you're looking at launching quarterly or semi-annually, but Jaclyn explains that tech moves a lot faster because the buying cycle is longer Jaclyn shares the self-doubt she experienced before stepping into her new role as head of marketing and also shares how grateful she is for her current CEO's support   When it comes to making and maintaining relationships, Jaclyn says you get what you put into it  Life is very short, and you aren't guaranteed time, which is why Jaclyn says that even in this busy day in age, it's important to let those who have had meaning in our life know The last 3 jobs Jaclyn has had were due to LinkedIn, so she suggests having a presence on LinkedIn and using it for more than just a copy of your resume or portfolio Jaclyn shares some things to post, like your unique way of doing things, tips and tricks you've learned, and what you've been working on Connect with Jaclyn on LinkedIn Links mentioned: Connect with Jaclyn on LinkedIn   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!  

Marketers tend to focus on customer acquisition, but often the onboarding process is forgotten. Well, Jaclyn Mullen is here to tell us why onboarding is so crucial for product adoption and ultimately revenue impact. Would you like to increase your onboarding sequence response rate by 70%? Then you need to listen to this episode. What you'll learn in this episode: How to keep enough personalization in your automation so that it can both scale and still have an impact on the customers How to decide what information should be included in your onboarding sequence How to facilitate real engagement during onboarding How to make onboarding a full experience, not just simple automation Jaclyn's recommendations: The qualitative data from responses to onboarding sequences can be invaluable for better understanding your customers. Timing is everything when it comes to onboarding cadences. How quickly emails go out, and when. Make sure that your onboarding doesn't sound like an infomercial Open-ended questions are great, but sometimes you need to make it easy for people to self-select. Make sure your onboarding sequence is based on what they are actually doing (or not doing) in your platform/program. Talking to 5 customers is all you need to start and have enough qualitative information. People want to laugh and be entertained. Don't forget about that in B2B marketing. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Jaclyn is looking forward to testing out Instagram Reels Jaclyn can't stand the phrase “brass tax” Proofpoint's POV:Client/customer onboarding is very much an overlooked aspect for many companies, and it often doesn't seem to matter what industry they are in. In professional services, we often find onboarding to overly focus on the project management aspect, while in SaaS the focus is often on automation and scale. And in both cases, the personal connection is missed. We are dealing with people in B2B afterall, aren't we? While it isn't the start of the business relationship, it is often the first interaction that anyone outside of sales and marketing has with the customer. It is a critical handoff, and sets the tone for the rest of the relationship. A botched onboarding can actually have a significant negative impact on client retention and ultimately revenue. At Proofpoint, we have created a stellar onboarding experience for our clients and have been working to optimize and improve it ever since. There are a few key takeaways from our conversation with Jaclyn that are worth highlighting and expounding on. First, your business model needs to drive your onboarding. While traditional onboarding sequences in SaaS try to get customers to upgrade or upgrade from freemium, Aspireship's business model doesn't require this for their candidate experience. So they didn't need to be pushy in their onboarding messaging. Second, visual continuity in the onboarding experience is valuable for creating a personal connection. We talked about this with Udi in last week's episode in terms of visual continuity helping to build brand equity. But in this case, the visual continuity really helps to build a personal connection and rapport with your customer. A bit more about Jaclyn:Jaclyn is the Growth Marketing Manager at Aspireship as well as a marketing consultant and speaker. She has also been a marketing instructor for many years.  Helpful Links & Resources: Connect with Jaclyn on LinkedIn: https://www.linkedin.com/in/jaclynofalltrades/ Follow Aspireship to see what they are up to next: https://www.linkedin.com/company/aspireship/  Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing   

Marketers tend to focus on customer acquisition, but often the onboarding process is forgotten. Well, Jaclyn Mullen is here to tell us why onboarding is so crucial for product adoption and ultimately revenue impact. Would you like to increase your onboarding sequence response rate by 70%? Then you need to listen to this episode. What you'll learn in this episode: How to keep enough personalization in your automation so that it can both scale and still have an impact on the customers How to decide what information should be included in your onboarding sequence How to facilitate real engagement during onboarding How to make onboarding a full experience, not just simple automation Jaclyn's recommendations: The qualitative data from responses to onboarding sequences can be invaluable for better understanding your customers. Timing is everything when it comes to onboarding cadences. How quickly emails go out, and when. Make sure that your onboarding doesn't sound like an infomercial Open-ended questions are great, but sometimes you need to make it easy for people to self-select. Make sure your onboarding sequence is based on what they are actually doing (or not doing) in your platform/program. Talking to 5 customers is all you need to start and have enough qualitative information. People want to laugh and be entertained. Don't forget about that in B2B marketing. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Jaclyn is looking forward to testing out Instagram Reels Jaclyn can't stand the phrase “brass tax” Proofpoint's POV:Client/customer onboarding is very much an overlooked aspect for many companies, and it often doesn't seem to matter what industry they are in. In professional services, we often find onboarding to overly focus on the project management aspect, while in SaaS the focus is often on automation and scale. And in both cases, the personal connection is missed. We are dealing with people in B2B afterall, aren't we? While it isn't the start of the business relationship, it is often the first interaction that anyone outside of sales and marketing has with the customer. It is a critical handoff, and sets the tone for the rest of the relationship. A botched onboarding can actually have a significant negative impact on client retention and ultimately revenue. At Proofpoint, we have created a stellar onboarding experience for our clients and have been working to optimize and improve it ever since. There are a few key takeaways from our conversation with Jaclyn that are worth highlighting and expounding on. First, your business model needs to drive your onboarding. While traditional onboarding sequences in SaaS try to get customers to upgrade or upgrade from freemium, Aspireship's business model doesn't require this for their candidate experience. So they didn't need to be pushy in their onboarding messaging. Second, visual continuity in the onboarding experience is valuable for creating a personal connection. We talked about this with Udi in last week's episode in terms of visual continuity helping to build brand equity. But in this case, the visual continuity really helps to build a personal connection and rapport with your customer. A bit more about Jaclyn:Jaclyn is the Growth Marketing Manager at Aspireship as well as a marketing consultant and speaker. She has also been a marketing instructor for many years.  Helpful Links & Resources: Connect with Jaclyn on LinkedIn: https://www.linkedin.com/in/jaclynofalltrades/ Follow Aspireship to see what they are up to next: https://www.linkedin.com/company/aspireship/  Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing   

Today we're going to reveal some of the practical job search tips and strategies you need to land a great first job. Joining us is Jaclyn Mullen, Program Lead and Chief Instructional Officer of Digital Marketing at Green Fig, which is an educational technology company that partners with universities to close the digital skills gap. Show NotesConnect With: Jaclyn Mullen: Website // LinkedInFinding a Job Podcast: Email // NewsletterBenjamin Shapiro: Website // LinkedIn // Twitter

If you’re ready to take action toward your goals, I want to invite you to join my program Kick Procrastination. You’re gonna go from procrastinating on your goals to taking massive action towards them. Just head over to kickprocrastination.com to get started. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode of Business Straight Up, we are going to talk with the amazing Jaclyn Mullen about marketing strategies that will set you APART. Because when you can reach out to the right people and truly build relationships with them, your business possibilities are endless! We also talk about the creative brain vs. the analytical brain and how they CAN co-exist, and should. Check it out!

On this episode of Women of Worth, Audrey sits down with Digital Marketing Guru, Jaclyn Mullen to talk the importance of social media. Jaclyn talks about how it’s necessary to be bold and put your life out there in order to help other people on their journey.

This episode is brought to you by The Kolada Group.   Today, I’m talking about finding creativity with structure. My guest is Jaclyn Mullen, who teaches digital marketing for General Assembly.     Topics:   (:31) Intro–System Saved Me Summit (1:31) Meeting Jaclyn (4:00) Importance of structure (8:12) The perfect storm (10:36) What needs to change? (13:06) Balance (15:17) Use what software works for you (18:43) Reviewing and knowing your business (22:05) Priorities (26:04) Best financial investment (27:28) Worst financial investment (29:01) Finding Jaclyn   Quotes of the Week: “In the creative space, it’s often like ‘well I want to be very flexible and open with my time’ , but you have to be that manager for your time in order for your art, projects, business, [and] vision to be able to grow and thrive.” - Jaclyn “Your business needs to be set up so that if you’ re not involved, it can still run.”       – Jaclyn “Priorities=Prosperity. If I prioritize [certain] things, I’m going to be more prosperous.”– Jaclyn   Resources:   www.systemssavedmesummit.com/waitlist The Artist’s Way by Julia Cameron www.jaclynmullen.com Social Media: @jaclynmullen See acast.com/privacy for privacy and opt-out information.

Being an entrepreneur is tough. We are constantly juggling the desire to be successful while simultaneously enjoying our lives. This week Thais + Bri chat about being an entrepreneur and how to be productive, creative and joyful in the process of building an empire. Jaclyn Mullen joins the conversation to share her input on work/life balance and creating structures for success. It's a must listen! About The Guest Jaclyn Mullen is a performing artist by trade, and an entrepreneur by experience. For the past 6 years, she's had the great honor of using the internet to meet other BOLD movers, shakers and makers in the world and advise/coach/mentor them on the risky yet rewarding endeavor of launching a brand and business themselves.  The world wide web has been the canvas she's used to:  •Help business owners take inspired action that generates results. •Find FUN in formulating strategies that scale. •Cheer clients on on as they've faced their fears, limiting beliefs and self-doubts. •And lastly, show her clients how to embrace GENUINE online marketing.  She is a proud alumni and scholar of the University of Miami and the Tory Burch Goldman Sachs 10,000 Small Businesses Program. Jaclyn is also a lead instructor for General Assembly. When she's not busy teaching, writing, networking or volunteering her time for causes close to her heart, she can be found singing in her kitchen while cooking something delicious that will likely end up on Instagram. To connect with her online, visit http://www.jaclynmullen.com/ Top Three Takeaways Always question what you're spending your time doing in your business - is it generating the results that you want? Make time for people and things that matter. Creativity thrives in structure Links You'll Love The Artist's Way by Julia Cameron Jaclyn Mullen's website Newsfeed Eradicator Unroll.me Self-control App PS. Make sure to subscribe to the podcast + leave us a review and rating to spread the AMPLIFY message to the world! We simply cannot succeed without your support! Simply visit: bit.ly/beamplified