Podcasts about Udi

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Latest podcast episodes about Udi

Le sept neuf
Incendies cet été : sommes-nous prêts ?

Le sept neuf

Play Episode Listen Later Jul 10, 2025 20:22


durée : 00:20:22 - L'invité de 8h20 : le grand entretien - par : Amélie Perrier - Face aux importants incendies survenus ces derniers jours près de Narbonne et à Marseille, la France a-t-elle les armes pour se protéger ? - invités : Pauline Vilain-Carlotti, Grégory Allione, Anne-Catherine Loisier - Pauline Vilain-Carlotti : Docteure en géographie, Grégory Allione : Directeur de l'Ecole nationale des Officiers des Sapeurs-pompiers,, Anne-Catherine Loisier : sénatrice UDI de Côte-d'Or Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

Global Medical Device Podcast powered by Greenlight Guru
#413: Budgeting Blind Spots: What MedTech Startups Miss—and How Investors See It

Global Medical Device Podcast powered by Greenlight Guru

Play Episode Listen Later Jun 30, 2025 35:24 Transcription Available


In this episode of the Global Medical Device Podcast, Etienne Nichols sits down with seasoned MedTech founder and investor Jon Bergsteinsson to unpack a critical—but often overlooked—topic: budgeting in early-stage medical device startups. Drawing from his deep regulatory, clinical, and investment experience, Jon shares the red flags investors look for, the cost categories that founders routinely miss, and why a line item called “compliance” just doesn't cut it. Whether you're a startup founder, a regulatory lead, or a project manager, this episode offers a sharp lens into the financial planning realities that can make or break product development and commercialization in MedTech.Key Timestamps02:34 – Why QMS, regulatory, and clinical are budget afterthoughts for startups06:45 – What separates experienced vs. inexperienced MedTech founders in budgeting10:20 – Why software and compliance tools get left out of early budgets14:12 – How missing budget detail impacts product quality and time-to-market19:04 – Red flags investors look for in MedTech startup budgets23:30 – How to improve budgeting accuracy without a CFO28:10 – Critical cost categories MedTech founders often overlook35:55 – Advice for recovering from a budgeting oversight39:40 – Comprehensive checklist of overlooked line items (manual translation, UDI, ISO licenses, and more)45:00 – Final advice: why networking trumps isolation for smarter budgetingStandout Quotes"Relying on the status quo is never good. There are always ways to do things better."Jon reminds founders and compliance professionals alike that innovation doesn't stop at the product level—it also applies to budgeting, systems, and team empowerment."Getting a 510(k) through is just the starting point. Budgeting like everything ends there is a massive red flag."This quote highlights the investor's perspective on sustainability and long-term thinking—crucial traits in any fundable founder.Key TakeawaysBroad Budget Buckets Signal InexperienceLumping all compliance-related costs under one line item may look tidy but signals to investors a lack of operational depth. Break out line items for QMS, clinical, regulatory, and software tools.Software and Tools Are Not Optional ExtrasFounders must factor in essential systems—like eQMS, CAD, risk management, and clinical data tools—early in budgeting. Assuming a single hire covers everything is a critical mistake.Budgets Must Reflect Time and Scale RealisticallyFlat budgets over 2–3 years, or those that assume regulatory costs end at market clearance, raise red flags. Investors expect dynamic budgeting that reflects the realities of growth, post-market surveillance, and team evolution.Outsourcing ≠ All-InclusiveMany startups underestimate the actual costs tied to consultants and CROs, assuming “someone else is handling it.” Always clarify what's included—and what's not.Recovery Is Possible—If You Own ItIf your budget's off-track, clear communication with your board and investors, a willingness to revise, and a plan for worst-case scenarios are your best tools for regaining credibility.ReferencesJon Bergsteinsson on LinkedInEtienne Nichols on LinkedInGreenlight Guru – QMS and Clinical platform for MedTech companiesMedTech...

El Primer Café
Hoffmann: No me gustaría que ganara la comunista; Tohá me genera muchas más garantías

El Primer Café

Play Episode Listen Later Jun 25, 2025 64:14


María José Hoffmann, vicepresidenta de la UDI, abordó en El Primer Café de Cooperativa la competencia que se vive en el oficialismo a solo cuatro días de la primaria y manifestó que no le gustaría que ganara la candidata del Partido Comunista, Jeannette Jara, puesto que la abanderada del PPD, Carolina Tohá, le genera "mucha más garantías de que defenderá la democracia".

El Diario de Cooperativa AM
Bellolio por caso Orrego: "no tiene sentido tener que esperar dos o tres años para que haya una fiscalización"

El Diario de Cooperativa AM

Play Episode Listen Later Jun 18, 2025 12:10


El jefe de bancada de los Consejeros Regionales metropolitanos UDI, Álvaro Bellolio, defendió las fiscalizaciones que están realizando contra el gobernador Claudio Orrego por un eventual fraude al fisco, y adelantó que insistirán en solicitar su destitución ante el Tribunal Calificador de Elecciones sin esperar la indagatoria que está desarrollando la Fiscalía por el mismo caso. Conduce Verónica Franco y Rodrigo Vergara.

Paislobo Podcast
Primarias Presidenciales: Debate sobre la Franja Electoral y Alianzas Políticas

Paislobo Podcast

Play Episode Listen Later Jun 11, 2025 31:26


 A pocos días del inicio oficial de la franja electoral televisiva para las primarias presidenciales del 29 de junio, el debate político se intensifica en Chile. La exdelegada presidencial de la Región de Los Lagos y militante del Partido Liberal, Giovanna Moreira, junto a Andrea Tarziján, consejera nacional de la UDI, analizaron en el programa "Política Podcast" la tibia recepción inicial de la campaña, la relevancia de los debates y la sorpresiva adhesión de Rodolfo Carter a la candidatura de José Antonio Kast, un movimiento que ha generado diversas reacciones en el panorama político nacional. La discusión también abordó el rol crucial de la franja electoral para la exposición de propuestas concretas y la importancia de la participación ciudadana en estos procesos democráticos.

Medical Device made Easy Podcast
Medical Device News JUNE 2025 Regulatory Update

Medical Device made Easy Podcast

Play Episode Listen Later Jun 4, 2025 30:32


Europe Notified Body survey report - 31 October 2024 - What is the main Surprise: https://health.ec.europa.eu/document/download/59b9d90e-be42-4895-9f6f-bec35138bb0a_en?filename=md_nb_survey_certifications_applications_en.pdf The MIR form has been updated - Version 7.3.1 - Don't use previous versions: https://health.ec.europa.eu/medical-devices-sector/new-regulations/guidance-mdcg-endorsed-documents-and-other-guidance/pmsv-reporting-forms_en   UK: UK MIR and FSCA - Change is in the AIR: https://www.gov.uk/government/publications/more-implementation/gb-mir-and-fsca-schema-implementation-guide UK MDR 2002 is dying - Long life to UK MDR 2025: https://www.legislation.gov.uk/ukdsi/2025/9780348269529 : Real-World Data or Clinical Trial or Both?- This is the question: https://www.gov.uk/government/publications/mhra-guidance-on-the-use-of-real-world-data-in-clinical-studies-to-support-regulatory-decisions/mhra-guidance-on-the-use-of-real-world-data-in-clinical-studies-to-support-regulatory-decisions     Training EU MDR Green Belt June 2025 - June 23rd, June 27th: https://school.easymedicaldevice.com/course/gb34/ eTraining on Vigilance and Audit preparation - Self-paced: https://school.easymedicaldevice.com/emd-course   ROW USA Q-Sub update  - New electronic template: https://www.fda.gov/regulatory-information/search-fda-guidance-documents/electronic-submission-template-medical-device-q-submissions   Brazil: SIUD or UDI in Brazil - Manual of Use in Portuguese: https://www.gov.br/anvisa/pt-br/assuntos/produtosparasaude/temas-em-destaque/arquivos/manual_siud_v01.pdf   Saudi Arabia: Series of Webinar - June is a Busy month in Saudi Arabia: 16 June 2025 Companion Diagnostic Regulatory Requirements: https://www.sfda.gov.sa/en/workshop/3540492 17 June 2025 Saudi Unique Device Identification (SAUDI-DI): https://www.sfda.gov.sa/en/workshop/3540493 19 June 2025 Artificial Intelligence and Machine Learning: https://www.sfda.gov.sa/en/workshop/3540495 23 June 2025 Digital Health Medical Devices regulatory approach: https://www.sfda.gov.sa/en/workshop/3540496 24 June 2025 Medical Devices Risk Classification: https://www.sfda.gov.sa/en/workshop/3540497 Saudi In-house Devices - Not like EU: https://www.sfda.gov.sa/sites/default/files/2025-05/MDS-G022En.pdf   Turkey: In Turkey, Economic Operators are Liable - Even after discontinuation or temporary stop of supply: https://titck.gov.tr/duyuru/tibbi-cihazlarin-tedarikinin-kesintiye-ugramasi-veya-durdurulmasi-sona-ermesi-durumunda-i-ktisadi-i-sletmecilerin-yukumlulukleri-hakkinda-duyuru-21052025113350   PODCAST: Podcast Nostalgia - What happened in May 2025 Episode 334 - What is the new UK Post-Market Surveillance Requirements? With Claire Dyson: https://podcast.easymedicaldevice.com/334-2/ Episode 335 - When is Regulatory Affairs needed during Design? With Aouda Ouzza: https://podcast.easymedicaldevice.com/335-2/ Episode 336 - is EHDS dangerous for Medical Device Manufacturers? With Cecile van der Heijden: https://podcast.easymedicaldevice.com/336-2/ Episode 337 - How Deepeye Medical overcame the AI Act? With Carmen Bellebna; https://podcast.easymedicaldevice.com/337-2/ Episode 338 - Trapped or Strategic? Changing Notified Bodies During MDR transition: https://podcast.easymedicaldevice.com/338-2/  

Goffeng På Leting
Asylparadokset med Frode Forfang

Goffeng På Leting

Play Episode Listen Later May 15, 2025 70:33


Frode Forfang er tidligere mangeårig direktør i UDI, og har lenge påpekt ting han mener er feil i asylsystemet. Nå har han endelig fått gjort om sine betraktninger til bokform. Her beskriver han hvordan vestlige regjeringer forsøker så godt de kan å unngå å følge de reglene de selv har satt. Vi snakker om dette, om integrering, om hvordan det internasjonale regelverket smuldrer opp, om moral og virkelighet, om vanskelige sannheter, og om behovet for å starte prosessen med å sette lover for flyktning- og asylpolitikk om igjen. 

udi frode forfang
El Primer Café
UDI: Recursos destinados a los pobres fueron a dar a un club de amigos del FA

El Primer Café

Play Episode Listen Later May 14, 2025 71:07


En El Primer Café de Cooperativa la secretaria general de la UDI, María José Hoffmann, afirmó que tras las nuevas revelaciones "se han confirmado nuestros peores temores de desvío de recursos públicos destinados a los pobres que fueron a dar a un club de amigos, que incluye una larga lista de personas del Frente Amplio o vinculadas al Frente Amplio". Conduce Cecilia Rovaretti.

24 Horas | Showcast - La mañana informativa
Coloma por caso Procultura: "Se enamoraron de la plata, hay un desfonde ideológico total del FA"

24 Horas | Showcast - La mañana informativa

Play Episode Listen Later May 14, 2025 18:17


La bancada de la UDI pedirá la creación de una comisión investigadora 2.0 sobre el Caso Procultura. El diputado y secretario general de la UDI, Juan Antonio Coloma, anticipó nuevas acciones judiciales para buscar el dinero involucrado en los casos de fundaciones.

caso la plata udi coloma juan antonio coloma
Podcast de El Líbero
Guillermo Ramírez, presidente UDI: “Estamos frente a la primaria de ProCultura”

Podcast de El Líbero

Play Episode Listen Later May 13, 2025 28:01


Tras los nuevos antecedentes en el caso ProCultura, que han seguido escalando alrededor del Presidente Gabriel Boric, El Líbero conversa con el presidente de la UDI.

24 Horas | Showcast - Noticias 24
UDI y caso ProCultura: “Está más o menos claro que todos los caminos conducen a La Moneda”

24 Horas | Showcast - Noticias 24

Play Episode Listen Later May 13, 2025 18:29


Guillermo Ramírez, diputado y presidente de la UDI, se refirió a la polémica por las indagatorias del fiscal Cooper en el caso ProCultura.

Global Medical Device Podcast powered by Greenlight Guru
#406: Over the Counter (OTC) vs. Prescription (RX) Medical Devices, Pt. 2

Global Medical Device Podcast powered by Greenlight Guru

Play Episode Listen Later May 12, 2025 51:51 Transcription Available


In part 2 of a critical two-part series, Etienne Nichols and regulatory affairs expert Mike Drues explore the nuanced pathway of switching a medical device from prescription (Rx) to over-the-counter (OTC). This episode dives deep into what triggers a new submission, how usability testing and human factors play an expanded role for lay users, and the regulatory logic that guides these transitions. The conversation highlights the importance of aligning regulatory strategy with business goals, and offers practical insights on leveraging real-world evidence, understanding the limits of FDA databases, and optimizing pre-submission meetings.Key Timestamps02:10 – Starting from a cleared 510(k): Do you need a new submission for OTC?06:45 – Implications of removing the healthcare provider from the equation12:00 – Risk management: Expanding risk profiles when lay users are involved18:15 – When a 510(k) becomes a De Novo or PMA22:50 – Usability testing and the risk of user error in OTC devices31:20 – Clinical investigations and good clinical practices (GCPs)36:00 – Real-world evidence vs. real-world data—what's usable?41:30 – Using Pre-Subs effectively and what “quality data” really means47:10 – Labeling, cleaning, and UDI for OTC products53:40 – OTC software and digital health—when is it a regulated device?01:00:00 – Summary: Aligning regulatory logic with common sense and business strategyQuotes“With an OTC device, we are taking the healthcare professional totally, completely, and utterly out of the loop.”– Mike DruesThis quote encapsulates the core regulatory challenge in moving a device to OTC: every element, from labeling to usability, must assume zero clinical supervision.“If the clinical trial won't tell you anything you don't already know from good real-world evidence, why spend the time and money?”– Mike DruesA powerful argument for using well-documented real-world evidence over unnecessary trials—provided the data truly meets evidentiary standards.Top TakeawaysLabel Expansion ≠ Shortcut: Moving from prescription to OTC usually requires a new submission—especially when removing the healthcare provider introduces new risks.Usability Testing Is Critical: OTC usability studies must go beyond IFU comprehension to include risk of misuse, poor device selection, and user decision-making.Real-World Evidence Can Help—If It's Clean: Real-world data isn't always usable. FDA will expect reproducibility, traceability, and strong justifications.Labeling & Design Must Assume No Clinical Oversight: Cleaning procedures, warnings, and directions must all be validated for home use and layperson comprehension.Use Pre-Subs Wisely: Especially for label expansions or gray-area digital health tools, pre-subs provide critical alignment with FDA and prevent costly errors.References & ResourcesEtienne Nichols on LinkedInFDA Guidance on Real-World Evidence for Regulatory Decision-MakingGreenlight Guru Webinar: What is and Isn't a Regulated Medical Device (feat. Mike Drues)FDA Guidance: Clinical Decision Support SoftwareMedTech 101: OTC vs Prescription DevicesAnalogy: Think of prescription vs. OTC devices like driving a manual vs. automatic car. Prescription devices assume a trained “driver” (the healthcare provider), while OTC devices must be intuitive and safe enough for anyone to “drive”...

24 Horas | Showcast - Noticias 24
Diputado Bobadilla: “No descartamos una acusación constitucional contra el ministro Grau”

24 Horas | Showcast - Noticias 24

Play Episode Listen Later May 10, 2025 14:56


Sergio Bobadilla, diputado UDI por la región del Biobío, abordó en Canal 24 Horas la entrega de información errónea por parte de la subsecretaría de Pesca en la tramitación del proyecto de ley de Fraccionamiento Pesquero.

Late Confirmation by CoinDesk
BITCOIN SEASON 2: Does Bitcoin Core Have An Identity Problem?

Late Confirmation by CoinDesk

Play Episode Listen Later May 7, 2025 40:48


Udi Wertheimer discusses Bitcoin Core's controversial OP_RETURN changes, mounting community backlash, and why Core developers are losing social capital with Bitcoiners over technical decisions they can't properly communicate.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comUdi Wertheimer, co-founder of the Taproot Wizards and famous Bitcoin provocateur, joins us to talk about the explosive OP_RETURN debate dividing the Bitcoin community. We dive deep into why Bitcoin Core developers are facing unprecedented backlash, how they've lost touch with newer Bitcoiners, and what Greg Maxwell's sudden reappearance signals about Core's weakening position. Udi offers surprising insights on both sides and proposes solutions for rebuilding trust between developers and the community.Follow our guests: @udiwertheimer**Notes:**• OP_RETURN controversy spans over a decade• Greg Maxwell returns after years of silence• Core devs disconnected from 5+ year Bitcoiners• ~50 readers engage with Bitcoin OpTech weekly• 6-month delay suggested for PR merge• JPEGs benefit from controversy attentionTimestamps:00:00 Start03:08 OP_RETURN Debate Summary10:21 SPAM on Bitcoin17:17 Is this a Core blunder?27:26 How SHOULD Core do?34:42 What if Core doesn't communicate better?37:38 What does a pleb do?-

El Primer Café
Figueroa (PC) pidió no "chacrear" institucionalidad política por relación Tohá-Marcel

El Primer Café

Play Episode Listen Later May 6, 2025 69:20


Bárbara Figueroa, secretaria general del Partido Comunista, abordó en El Primer Café de Cooperativa la presentación de la UDI ante Contraloría por las alusiones del ministro de Hacienda, Mario Marcel, a Evelyn Matthei, tras revelarse su relación con Carolina Tohá, y apuntó a no transformar la institucionalidad en "una chacra". Conduce Cecilia Rovaretti.

UXpeditious: A UserZoom Podcast
The power of courageous marketing with Gong's Udi Ledergor

UXpeditious: A UserZoom Podcast

Play Episode Listen Later May 5, 2025 45:05


Episode web page: https://bit.ly/3YTrCuW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO and current Chief Evangelist at Gong, and author of Courageous Marketing. Udi shares why bold, differentiated marketing beats "best practices" every time—and how marketers can unlock extraordinary results by giving themselves permission to stand out. Drawing from his own nontraditional career path from magician and musician to marketing leader, Udi explains why simply following industry norms creates a "sea of sameness." He unpacks strategies for building trust with sales, the critical importance of aligning marketing metrics to real business outcomes, and how to thoughtfully invest in brand marketing—even when budgets are tight. Whether you're just starting out or leading a large marketing team, this episode offers candid, actionable advice for becoming a more courageous marketer, building iconic brands, and driving measurable impact. Why following marketing "best practices" leads to ordinary results How courageous marketing stands out and drives growth Practical tips for building trust and alignment between marketing and sales How to measure brand investments creatively when ROI isn't immediate Smart ways to manage marketing experiments with limited budgets Career advice for marketers at every stage—from entry-level to CMO Resources & Links: Connect with Udi on LinkedIn Udi's new book: Courageous Marketing Udi's website Gong Connect with Johann Wrede on LinkedIn Learn more about Insights Unlocked: usertesting.com/podcast What you'll learn:

L'info en intégrale - Europe 1
Interdiction de travailler le 1er mai : Annick Billon dénonce «une situation incompréhensible»

L'info en intégrale - Europe 1

Play Episode Listen Later May 1, 2025 6:49


Annick Billon, sénatrice UDI, répond aux questions de Jacques Serais. Ensemble, ils s'interrogent sur l'interprétation de la loi concernant l'autorisation de travailler le 1er mai. Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Le 10 heures - midi - Débat
Mettez-vous d'accord - Mettez Vous D'accord - Émission du 28 avril 2025

Le 10 heures - midi - Débat

Play Episode Listen Later Apr 28, 2025


Au programme, un tour de table de l'actualité avec Arnaud Benedetti, professeur à la Sorbonne, rédacteur en chef de la revue politique et parlementaire et auteur de “ Aux portes du pouvoir - RN, l'inéluctable victoire ?" (Michel Lafon), Jean-Philippe Dugoin-Clément, maire UDI de Mennecy (91) et vice-président de la région Ile de France, Alex Darmon, journaliste politique, chaine Youtube Les Indécis - débat tous les vendredi dans "La verité en face" de Patrick Roger avec Erik Tegner et Brice Soccol, politologue, essayiste et co-auteur avec Frédéric Dabi de "Parlons nous tous la même langue?" (Editions de l'Aube)

El Primer Café
Derecha acusa "operación orquestada" del Gobierno contra Matthei

El Primer Café

Play Episode Listen Later Apr 25, 2025 68:34


Este viernes compartimos El Primer Café junto a Nicolás Eyzaguirre, Cristian Monckeberg, Juan Ignacio Latorre y Jaime Coloma. Jaime Coloma, miembro del comité político de la UDI, acusó este viernes que el Gobierno lleva a cabo "una operación orquestada" contra la candidata presidencial de Chile Vamos, Evelyn Matthei, por lo que se recurrirá a la Contraloría General de la República ante un presunto "intervencionismo". Conduce Cecilia Rovaretti.

Modern Startup Marketing
229 - Why Your Customers Aren't Talking About You (Udi Ledergor, Chief Evangelist at Gong)

Modern Startup Marketing

Play Episode Listen Later Apr 23, 2025 43:35


Udi Ledergor is Chief Evangelist and former CMO at Gong. You can centralize all your revenue workflows in Gong's Revenue AI Platform. Gong is a Unicorn (last valuation was $7.25B). Total funding $583M. Also check out Ep. 156 “Gong's Marketing Evolution From Early Stage To Unicorn”.Here's what we cover:In what ways have customers helped Gong build to the next round;How to create raving fans;Where is Gong placing big bets in 2025 (e.g. redefining category boundaries);How do you sell to large strategic customers;Where is Udi placing big bets in 2025 (new book!);Why courage in marketing is so important and oftentimes missing;What's your favorite use case for using AI.Udi on LinkedIn: www.linkedin.com/in/udiledergorCourageous Marketing book: https://mybook.to/courageousmarketingGong: www.gong.io For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

El Diario de Cooperativa AM
Coloma: Con republicanos y libertarios tenemos más similitudes que diferencias

El Diario de Cooperativa AM

Play Episode Listen Later Apr 23, 2025 18:33


El diputado Juan Antonio Coloma, secretario general de la UDI, admitió que entre Chile Vamos y la extrema derecha, particularmente el Partido Republicano y el Partido Nacional Libertario, existen más similitudes que diferencias. "Ideológicamente, tenemos más similitudes de las que se pretende hacer ver. Creo que muchas veces, se pretende instalar más diferencias que otra cosa", apuntó en El Diario de Cooperativa, ya que "cuando uno analiza las votaciones en el Parlamento, el 90% de las veces votamos igual con Johannes Kaiser. Eso es una realidad". Conduce Verónica Franco y Rodrigo Vergara.

24 Horas | Showcast - Noticias 24
Diputado Coloma por Checho Hirane: “Nunca estuvo su nombre sobre la mesa para una primaria presidencial”

24 Horas | Showcast - Noticias 24

Play Episode Listen Later Apr 23, 2025 19:16


Juan Antonio Coloma, secretario general de la UDI y diputado, analizó en Canal 24 Horas la fallida primaria presidencial en la oposición.

El Primer Café
Hoffmann: Los que impiden un proceso electoral democrático son republicanos y libertarios

El Primer Café

Play Episode Listen Later Apr 16, 2025 66:20


María José Hoffmann, vicepresidenta de la UDI, acusó en El Primer Café de Cooperativa al Partido Republicano y al Partido Nacional Libertario de impedir "un proceso electoral democrático" tras negarse a competir en una primaria presidencial con Chile Vamos y conformar un pacto propio junto al Partido Social Cristiano. Conduce Cecilia Rovaretti.

Always Be Testing
#80 Courageous Marketing: Ditch "Safe" B2B Strategies & Stand Out | Udi Ledergor, Chief Evangelist and former CMO, Gong

Always Be Testing

Play Episode Listen Later Apr 15, 2025 27:43


In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi's new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong's distinct visual style) and the importance of tailoring strategies for both the 5% actively in-market and the 95% who aren't — known as the “95.5 rule.”Other highlights include building trust through authentic content and personal branding, using frameworks like RAPID for faster decisions in big teams, and leaning into courageous marketing that solves real problems and creates lasting brand impressions — even if they're not always easy to measure.

El Primer Café
UDI: "Nadie quiere ser continuidad de este Gobierno, ni Gonzalo Winter"

El Primer Café

Play Episode Listen Later Apr 15, 2025 69:22


El abogado Máximo Pavez, miembro del comité político de la UDI, afirmó este martes que ninguno de los precandidatos presidenciales del oficialismo quiere ser la continuidad del actual Gobierno, ni siquiera el abanderado del Frente Amplio (FA), el diputado Gonzalo Winter. Conduce Cecilia Rovaretti.

The 20% Podcast with Tyler Meckes
243: From Magician to CMO: Bold Marketing and Career Growth with Udi Ledergor (Chief Evangelist, Gong)

The 20% Podcast with Tyler Meckes

Play Episode Listen Later Apr 14, 2025 42:21


This week's guest went from Business School Valedictorian to Chief Marketing Officer and now serves as the Chief Evangelist at Gong, one of the most well-known brands in B2B tech.Udi Ledergor began his career as a Help Desk Manager and Product Technologist, then spent five years in Product Management before moving into marketing leadership. He held multiple VP of Marketing and advisory roles before joining Gong, where he's spent the past eight years helping shape the company's category-defining brand and go-to-market strategy.Outside of work, Udi has also spent time as a magician, a musician, and a public speaker. Most recently, he added author to his resume with the release of his book, Courageous Marketing: The B2B Marketer's Playbook for Career Success.In this episode, we discussed:How Udi simplifies complex topics using what he calls the “grandparent test”His top writing tips to improve communication and clarityGong's decision-making framework: one-way doors vs. revolving doorsWhy bold, creative marketing beats safe marketing every timeHow psychological safety and process accountability drive innovationWhat bravery really looks like in leadership and lifeHow parenting has influenced Udi's perspective on work and reframing challengesThe most surprising chapters of his book that resonated with early readersPlease enjoy this week's episode with Udi Ledergor.Listen now to The 20% PodcastGrab your copy of Courageous Marketing wherever books are sold:https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success-ebook/dp/B0F22HWR3C/ref=sr_1_1?crid=6YOP12EGVC5X&dib=eyJ2IjoiMSJ9.KXZXVfeRnHGB6XaMZrEjBQGfOJsY2LJQ63LwveumtNUDzh46EFWmp15JoJCz2P9-L7Hwh1adXZVXsZZflG09I-FtB8N5NHKOHDKSisnLxpIHpjDZImAoYpjCt4_1_VygOZFn2rbXSqNTl6LQ0RzEuU6nPlWJrLsnLmkxakOuRZmpUkswDzw_ITIZ7Q95VHrT9RwabzqSiIOW1-zt9bGBWerqgc683GU1KXaq5Su2N-Q.xrU0xBkxYI0HFLgR9R9fr-NtntL_H-9JhsEUxCnkXFs&dib_tag=se&keywords=courageous+marketing&qid=1744595922&sprefix=%2Caps%2C142&sr=8-1 ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn

DGMG Radio
B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong

DGMG Radio

Play Episode Listen Later Apr 14, 2025 56:40


#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B's most iconic brands—and now he's sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong's category, brand, and marketing engine (and why B2B marketing needs way more courage). You'll learn:Lessons from building Gong from 0 to $100M in revenueHow to make B2B marketing not boringHow to measure and justify brand investments in marketingWhy you need to be more courageous with your marketingUdi also shares stories from his new book Courageous Marketing, featuring specific plays and strategies any B2B marketer can steal.Timestamps(00:00) - – Intro to Udi (07:33) - – Early career lessons and building a marketing role from scratch (10:33) - – How Gong achieved early product-market fit (14:33) - – The importance of picking the right company and founder (16:33) - – Why Gong's focus, clarity, and positioning stood out from day one (18:43) - – Why Udi wrote Courageous Marketing and what it's about (19:33) - – What “courageous marketing” actually means (22:33) - – Defining brand personality before visual identity (26:17) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:37) - – The “punching above your weight” formula for early-stage brands (33:07) - – How to measure soft ROI and prove brand impact (36:37) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:22) - – How to budget for experiments and get CFO/CEO buy-in (42:37) - – Building a courageous team: culture, process, and psychological safety (45:37) - – Gong Labs: Turning product data into content with staying power (48:37) - – Product + marketing alignment: the real unlock (50:07) - – Where AI fits in the future of courageous marketing (52:27) - – Udi's book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Spark of Ages
The Playbook for Courageous Marketing/Udi Ledergor - Gong, Super Bowl Commercial, Magic ~ Spark of Ages Ep 35

Spark of Ages

Play Episode Listen Later Apr 11, 2025 53:23 Transcription Available


Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook.• Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results• The "punching above your weight" strategy helped Gong appear much larger than it was, allowing early access to enterprise customers• Gong's Super Bowl commercial hack: buying regional ads in tech hubs for under $350K instead of spending $20M on national spots• The 95-5 rule: most marketers only target the 5% ready to buy, while Gong created value for the other 95% through Gong Labs content• Breaking B2B visual identity norms by rejecting "Series A blues" for bold fuchsia and purple with a bulldog mascot• Building psychological safety within marketing teams encourages innovative ideas and calculated risk-taking• Udi's background as a magician influenced his marketing approach: complex work behind the scenes creates simple, magical experiences• Marketing's ultimate goal is making sales easier – creating alignment across teams and driving measurable business results• Finding courage to take strong, bold points of view in marketing requires leadership that celebrates creative experimentationYou can find Courageous Marketing: The B2B Marketer's Playbook for Career Success by Udi Ledergor available everywhere books are sold starting April 10th.https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success/dp/B0DZQLTW45What does it take to transform B2B marketing from forgettable to phenomenal? Udi Ledergor, reveals the bold strategies that helped drive Gong from early-stage startup to multi-billion-dollar powerhouse with over $300 million in ARR.Udi shares the genesis of his new book "Courageous Marketing: The B2B Marketer's Playbook for Career Success," distilling two decades of hard-won wisdom into actionable insights for marketers at every stage. The conversation explodes with practical, counterintuitive approaches that challenge the status quo of B2B marketing.The discussion dives deep into building memorable brands through distinctive visual identity creating content that serves the 95% not yet ready to buy, and fostering a culture where marketing teams feel safe taking calculated risks.Whether you're a marketing veteran or just starting your journey, this episode delivers a masterclass in breaking free from "boring practices" to create marketing that drives real business results while genuinely connecting with audiences. Ready to inject some courage into your marketing? Udi Ledergor: https://www.linkedin.com/in/udiledergor/Udi was Gong's first marketing hire as their CMO. He's the mastermind who helped define the revenue intelligence category and create Gong's iconic, human-centered brand.  He's led marketing at five B2B startups and is known for his bold approach to branding and storytelling that puts people first.  When he's not evangelizing for Gong, Udi wears many hats as an author, speaker, mentor, angel investor, and board member. He is passionate about startups, storytelling, and creating unforgettable Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

The Hard Corps Marketing Show
Playing It Safe Is the BIGGEST Marketing Risk ft Udi Ledergor | Hard Corps Marketing Show | Ep 417

The Hard Corps Marketing Show

Play Episode Listen Later Apr 10, 2025 49:42


How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don't align with the other's goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.In this episode, we cover:How misaligned goals between marketing and sales create frictionThe power of shared KPIs in driving better collaborationWhy creativity and risk-taking lead to stronger marketing impactHow to build an effective marketing team by hiring for potential, not just experienceBalancing psychological safety with accountability for high-performing teamsThe role of AI in content creation—why it should augment, not replace, original ideasIf you're looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won't want to miss!

El Villegas - Actualidad y esas cosas
Ley anti-pitutos, incendios en el sur y más | E1581

El Villegas - Actualidad y esas cosas

Play Episode Listen Later Mar 26, 2025 51:15


En el programa de hoy, se debatió la polémica decisión del retail de abrir el Viernes Santo, lo que generó reacciones de sindicatos, la Iglesia y sectores políticos, incluyendo un proyecto de la UDI y RN para declarar ese día feriado irrenunciable. También se discutió el rechazo del proyecto de ley anti nepotismo propuesto por republicanos, revelando el oportunismo y cobardía de sectores políticos. Se abordó la negligencia del gobierno frente a los incendios en La Araucanía, destacando la renuncia de un funcionario aparentemente por motivos políticos y discriminatorios ligados a su postura pro-Israel. Se reflexionó sobre el antisemitismo en Chile y el impacto de las posturas personales del Presidente Boric en las instituciones del Estado. Asimismo, se cuestionó el deterioro de la figura presidencial, ejemplificado por la inscripción de más de 100 precandidatos a la presidencia y el comportamiento poco responsable del mandatario. Finalmente, se criticó el rechazo de la acusación constitucional contra Maya Fernández por la compra de la casa de Allende, interpretándolo como una renuncia del Congreso a su deber fiscalizador. Para acceder al programa sin interrupción de comerciales, suscríbete a Patreon: https://www.patreon.com/elvillegas 00:01:53 - Apertura del retail en Semana Santa 00:07:05 - Rechazo al proyecto anti nepotismo 00:21:50 - Incendios y negligencia del gobierno 00:27:06 - Discriminación y antisemitismo político 00:37:38 - Devaluación de la figura presidencial 00:46:03 - Caso Maya Fernández y falta de fiscalización

El Primer Café
UDI apela por primaria única: "En segunda vuelta los extremos nunca han ganado"

El Primer Café

Play Episode Listen Later Mar 19, 2025 63:34


La vicepresidenta de la UDI, María José Hoffmann, criticó la postura de la candidata presidencial y timonel de Demócratas, Ximena Rincón, de descartar una primaria junto a republicanos y libertarios. Hoffmann aseguró que si lograran una lista común en la derecha, "podemos tener una mayoría parlamentaria aplastante". Conduce Cecilia Rovaretti.

Mesa Central - Columnistas
La discusión en torno a la pena de muerte y el presente de la carrera presidencial

Mesa Central - Columnistas

Play Episode Listen Later Mar 14, 2025 36:56


En Columnistas de Mesa Central, Iván Valenzuela conversó con Daniel Mansuy y Patricio Fernández sobre el debate que reflotó la candidata presidencial de Renovación Nacional y la UDI, Evelyn Matthei, acerca de la pena capital.

Radio Duna - Duna en Punto
La compleja situación en seguridad, las definiciones de la derecha de cara a las primarias, la negativa de Tomás Vodanovic a participar en una carrera presidencial y los proyectos económicos de Boric en su último año

Radio Duna - Duna en Punto

Play Episode Listen Later Mar 13, 2025


Rodrigo Álvarez conversó con el director ejecutivo de la Fundación Paz Ciudadana, Daniel Johnson, quien se refirió a los últimos hechos de violencia en el país y a la propuesta de la candidata presidencial de la UDI y RN, Evelyn Matthei de reponer la pena de muerte. Y con el diputado y presidente de la UDI, Guillermo Ramírez, sobre la carrera presidencial en su sector y a la posición de su candidata, Evelyn Matthei, de abrir el debate a la posibilidad de reponer la pena de muerte. Además, junto a Nicolás Vergara,

Radio Duna - Nada Personal
Renuncias en el Gobierno y el futuro de la acusación constitucional en contra de Maya Fernández

Radio Duna - Nada Personal

Play Episode Listen Later Mar 10, 2025


Consuelo Saavedra y Matías del Río conversaron con Gustavo Benavente, diputado y jefe de la bancada UDI, sobre el futuro de la acusación constitucional contra la exministra de Defensa, Maya Fernández, tras su renuncia. Asimismo, junto a la Infiltrada Gloria Faúndez, analizaron la salida de Miguel Crispi como jefe de asesores de La Moneda y la renuncia de Maya Fernández.

Sonar Informativo
Eric Aedo por anuncio de censura a Karol Cariola y mesa de la Cámara: "Me parece un contrasentido"

Sonar Informativo

Play Episode Listen Later Mar 10, 2025 14:30


El presidente en funciones de la cámara de diputados se refirió al cuestionamiento de la oposición a que Cariola siga en su puesto de presidenta de la Cámara. El fin de semana, el diputado de la UDI, Henry Leal, advirtió que su bancada esperara hasta hoy lunes para que la militante comunista renuncie al cargo, de no hacerlo, presentaran una censura a la mesa. Ante eso Aedo aseguró que es parte de sus facultades, sin embargo fue tajante en señalar que "se censura acciones de la mesa, no a una persona en particular".

El Primer Café
Ignacio Walker: Es bueno para el país una elección entre Tohá y Matthei

El Primer Café

Play Episode Listen Later Mar 7, 2025 63:24


Este viernes compartimos El Primer Café junto a Nicolás Eyzaguirre, Igancio Walker, Max Pavez y Cristian Monckeberg. El excanciller Ignacio Walker (independiente, exmilitante DC) destacó este viernes en Cooperativa el anuncio de la candidatura presidencial de Carolina Tohá (PPD), asegurando que junto a la ya anunciada carrera a La Moneda de Evelyn Matthei (UDI), se demuestra que el país tiene "convergencia más hacia el centro, alejado de los extremos". Desde Chile Vamos, uno de los vicepresidentes de la UDI, Máximo Pavez, celebró el inicio de campaña presidencial de Evelyn Matthei, dando cuenta que ha destacado "aquellas cosas que son urgente para la primera etapa del gobierno: crecimiento económico, seguridad y bienestar". Conduce Cecilia Rovaretti.

Marketing Trends
Your Marketing “Best Practices” Are Killing Creativity

Marketing Trends

Play Episode Listen Later Mar 5, 2025 63:27


What's worse than pissing people off with a bold marketing campaign? Boring them.So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?If you want to truly stand out, you have to break the rules… or at least question them.Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong's scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn't turn your brand into just another generic voice in the noise. Key Moments: 00:00: Who is Udi Ledergor, Chief Evangelist at Gong?01:37 Why Many “Best Practices” Are Outdated03:27 The Courage to Be Different06:14 Choosing the Right Company and Leadership13:59 Creating Buzz with Content Marketing26:54 Hiring for Potential Over Experience31:46 The Value of Diverse Backgrounds in Marketing35:56 Handling Failure: A Marketing Campaign Gone Wrong45:32 Writing a Book: Insights and Sneak Peeks51:32 The Role of AI in Marketing58:53 Lightning Round: Quickfire Questions and Answers  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

El Podcast de Noruega
#124 | Concretar ciudadanía europea para Migrar a #noruega

El Podcast de Noruega

Play Episode Listen Later Feb 24, 2025 45:59


Bienvenidos a una nueva entrega de El Podcast de Noruega. En este episodio entrevistamos a Paula @mariapaula.hz y a Nacho @nachobarrosl una pareja argentina que emprendió un largo camino para concretar la ciudadanía europea que les permitió vivir en #Noruega. Mientras Nacho ya se encontraba en Noruega trabajando con una visa Working Holidays, Paula en la Rioja, vendió casi todas sus cosas y luego de mover cielo y tierra logró emprender viaje hacia Europa acompañada de su gatito. Ellos nos comparten cómo fue el proceso para conseguir la ciudadanía europea y los desafíos que vivieron en Italia mientras esperaban los papeles. Dueños de un gran corazón, se animaron a adoptar un gatito más en el camino y llegaron a Noruega con dos michis. Su experiencia sobre cómo han superado las barreras del idioma para conseguir trabajo, y como se esfuerzan por adaptarse resulta muy alentadora. Pero aquí no termina la aventura. Esta es solo la 1era parte de una historia digna de una película. En el próximo episodio ellos relatan los inconvenientes que tuvieron con la UDI y cómo un simple error de lectura, puede acarrear grandes dificultades. No se pierdan la 2da. parte

Radio Duna | Hablemos en Off
Las críticas de Matthei al gasto fiscal y la arremetida de Bachelet en la carrera presidencial

Radio Duna | Hablemos en Off

Play Episode Listen Later Feb 18, 2025


Josefina Ríos y Nicolás Vial conversaron con el diputado y el presidente de la UDI, Guillermo Ramírez, quien se refirió a las críticas de la candidata presidencial Evelyn Matthei al gasto fiscal del Gobierno y la aparición de Michelle Bachelet como posible carta para el oficialismo de cara a las próximas elecciones.

SunCast
784: This credit card size device Unlocks New Potential for EVs and Solar | Udi Doan of Daanaa

SunCast

Play Episode Listen Later Jan 30, 2025 63:07


What if it were actually possible to power your EV from the sun collected on it's surface? Or what if you were not constrained by only one battery chemistry type but could mix chemistries? Want to charge 400 volts with a 3V unit? For 150 years, electrical engineers have relied on magnetic induction for power conversion, using coils and magnetic structures to transfer energy. These constraints result in energy waste, size restrictions, and chemistry challenges, preventing seamless transfer between low and high voltages. But what if you could control, manipulate, and augment the near-field reactive space by shaping it to do whatever you need? If you wrapped that kind of power up in a single element, it could deliver a potent “omni-converter” that could do things literally impossible by other technologies.Udi Daon, CEO of Daanaa Resolution Inc., is on a mission to eliminate power conversion inefficiencies, and redefining what's possible in energy efficiency. This serial entrepreneur quickly identified Daanaa's groundbreaking technology to revolutionize power conversion as soon as he saw it, which is why he was the fist investor and soon took the reins as CEO. Under his leadership, the company has developed a device that breaks free from magnetic reliance, instead using the entire electromagnetic spectrum, manipulating near-field reactive electromagnetic space to achieve ultra-efficient conversion. This technology can transform very low voltage into high voltage (and vice versa) in a single step with over 95% efficiency, opening up new possibilities for electric vehicles, solar panels, and data centers…and all in a package the size of your car's key fob!Tune-in as I tease out:How Daanaa's technology enables efficient power transfer without relying on traditional magnetic induction methods.The practical benefits of converting ultra-low voltage from solar cells into usable energy for EVs.How Daanaa's “omnipotency” boosts energy output from uneven surfaces with single-stage hyperconversion and bidirectional power.Udi Daon's unique approach to scaling deep-tech solutions and aligning teams for success.When I first met Udi (at Intersolar N. America a little over a year ago!) I was as skeptical as the next person when he told me what his pocket-sized device could achieve. And Udi says that this disbelief has been the hallmark (and primary hurdle) preventing their technology from scaling. But I, for one, think they're on the cusp of something truly remarkable. And you get to say “I heard it first, on SunCast!” ;-) Oh yeah, he's also got a Lot to share about startup culture, lessons learned, etc from dozens of companies he's founded or funded.You will definitely get your money's worth with this one!If you want to connect with today's guest, you'll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today's guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at

The Documentary Podcast
BBC OS Conversations: The first days of the Gaza ceasefire

The Documentary Podcast

Play Episode Listen Later Jan 25, 2025 23:11


We witness the first Israeli hostages and Palestinian prisoners being released following the signing of the ceasefire deal. More exchanges are expected over the coming weeks. Meanwhile some displaced people in Gaza have begun returning to see what is left of their communities, and convoys of lorries have started delivering humanitarian aid. We hear from both sides of the conflict. While many welcome the end to the fighting, there is recognition of the trauma caused and uncertainty about whether the ceasefire can hold. Udi in Israel says, “What needs to happen is that both peoples need to create a new narrative for the future.“ Asma, an English teacher displaced in a refugee camp in central Gaza "thank God" she's still alive. And three aid workers talk about the scale of the challenge ahead.

Sunny Side Up
Ep. 511 | Elevating Account-Based GTM with Revenue Intelligence

Sunny Side Up

Play Episode Listen Later Jan 21, 2025 43:33


Episode Summary In this episode of OnBase, hosts Chris Moody and Alicia Hale sit down with Udi Ledergor to explore the transformative power of revenue intelligence in account-based go-to-market strategies. Udi shares insights from his extensive career, breaking down the evolution of revenue intelligence, its impact on sales and marketing alignment, and the role of AI in reshaping the buyer experience. With thought-provoking anecdotes and actionable advice, this episode is packed with valuable takeaways for revenue leaders aiming to drive growth and foster collaboration. About the Guest Udi Ledergor is a five-time Marketing leader at B2B start-ups and is currently the Chief Evangelist at Gong. On his journey from Marketer #1 to Gong's Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. Passionate about startups and brands during the day, whisky, music, and social activism at night, Udi is also an author, speaker, mentor, angel investor, board member, and advisor based in San Francisco. Connect with Udi Key Takeaways - CRM is Becoming Obsolete: Traditional CRM systems fail due to partial, delayed, and biased data. AI-driven tools like Gong are set to replace outdated CRM workflows by automating updates and delivering accurate, real-time insights. - The Power of Mirroring in Sales: Reps who mirror a buyer's language, including subtle use of swearing, can build rapport and improve win rates by up to 8%. - Sales Success Lies in Listening: Reps who speak less than 46% of the time on calls outperform those who dominate conversations, highlighting the importance of listening to buyer needs. - Revenue Intelligence Fuels Team Alignment: By providing a single source of truth, Gong removes guesswork, aligning sales, marketing, and rev ops on shared data and actionable insights. - AI Enhances Buyer Engagement: From instant call summaries to personalized follow-ups, AI simplifies workflows and improves the buying experience, making it more efficient and human-centered. Quotes “Revenue intelligence makes arguments about ‘who said what' obsolete by providing unfiltered, real-time data everyone can trust.” Recommended Resource Books: - Think Again by Adam Grant - Red Notice by Bill Browder - Freezing Order by Bill Browder ⁠Connect with Udi⁠ ⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠Website

El Primer Café
Apelación de Matthei a Jaime Guzmán: ¿Divisiva o no?

El Primer Café

Play Episode Listen Later Jan 20, 2025 65:16


Este lunes compartimos El Primer Café de Cooperativa junto a Luis Ruz (Democracia y Comunidad), Pauline Kantor (Horizontal) Rodrigo Ubilla (Libertad y Desarrollo) y Tomás Leighton (Rumbo Colectivo); El vicepresidente de Democracia y Comunidad, Luis Ruz (DC), cuestionó que Evelyn Matthei, durante su proclamación como candidata presidencial de la UDI, relevara la figura del fundador del partido gremialista, Jaime Guzmán. "Juntos podremos retomar el camino de orden y progreso que Jaime Guzmán emprendió hace más de cinco décadas", destacó en su discurso, este fin de semana, la abanderada de la UDI y Renovación Nacional. Conduce Cecilia Rovaretti.

El Villegas - Actualidad y esas cosas
Matthei: "sin revancha" | E1544

El Villegas - Actualidad y esas cosas

Play Episode Listen Later Jan 19, 2025 50:51


En el programa de hoy se abordaron varios temas de actualidad política y social. Se discutió la proclamación de Evelyn Matthei como candidata presidencial por la UDI, analizando su discurso y propuestas. También se examinó la situación de corrupción en la municipalidad de Ñuñoa y en el contexto general del país, destacando irregularidades en el manejo de fondos públicos. Se exploraron las posibles implicancias del regreso de Donald Trump a la presidencia de Estados Unidos, incluyendo su impacto en política exterior, economía, inmigración y conflictos internacionales. Además, se comentaron las implicancias del movimiento woke desde una perspectiva crítica y se recomendó un libro sobre Casanova para reflexionar sobre la sociedad y la psicología humana. Para acceder al programa sin interrupción de comerciales, suscríbete a Patreon: https://www.patreon.com/elvillegas Temas principales y sus minutos 00:01:59 - Proclamación de Evelyn Matthei. Se analizó su discurso, la estrategia electoral de la UDI y su visión política centrada en la dignidad, acuerdos y el rechazo a revanchismos. 00:08:46 - Corrupción en Ñuñoa y el caso Convenios. Se abordaron irregularidades en la gestión pública, ejemplos de corrupción en municipios y entidades gubernamentales, y chats filtrados que revelan actitudes y acciones indebidas. 00:34:37 - Trump y desafíos globales. Reflexión sobre el regreso de Donald Trump a la presidencia, su impacto en conflictos internacionales, inmigración y economía, así como sus limitaciones en el poder. 00:46:06 - Movimiento woke y su crítica. Análisis de los fundamentos del movimiento woke, su influencia y críticas, destacando la postura de Milei al respecto. 00:47:54 - Recomendación de libro: Casanova. Se presentó un libro sobre Giacomo Casanova, explorando su vida y su visión de la Europa del siglo XVIII, destacando su contexto histórico y social.

Radio Duna | Hablemos en Off
Los detalles del acuerdo por pensiones y las consecuencias económicas de la llegada de Donald Trump a la Casa Blanca

Radio Duna | Hablemos en Off

Play Episode Listen Later Jan 16, 2025


Nicolás Vergara, Consuelo Saavedra y Matías del Río conversaron con el senador de la UDI y presidente de la comisión de Trabajo, Juan Antonio Coloma, quien explicó los detalles del acuerdo sobre la reforma de pensiones alcanzado entre el Gobierno y Chile Vamos. Además, estuvieron con el economista y exministro de Economía, José Ramón Valente comentando la próxima llegada de Donald Trump a la presidencia de Estados Unidos y sus posibles consecuencias económicas.

Radio Universidad de Chile
Descabelladas - El acuerdo de pensiones y la aparición de Kaiser en el camino de Matthei

Radio Universidad de Chile

Play Episode Listen Later Jan 15, 2025 79:44


En este capítulo de Descabelladas, Yasna Lewin, Mirna Schindler y Alejandra Matus analizan el acuerdo propiciado por el gobierno para alcanzar finalmente una reforma a las pensiones. Además, desmenuzan el modus operandi de los Sauer y los Jalaff revelado por la fiscalía, la proclamación de Evelyn Matthei como candidata presidencial y también sobre el recorte presupuestario de Hacienda. En nuestro espacio de conversación, la ex vicepresidenta de la UDI, Isabel Plá, plantea las diferencias de la derecha tradicional con Johannes Kaiser y el eventual acuerdo para llegar a una reforma a las pensiones.

Super Entrepreneurs Podcast
Scale Facebook Ads: Marin Istvanic Interview

Super Entrepreneurs Podcast

Play Episode Listen Later Jan 1, 2025 21:11 Transcription Available


In this episode of the Super Entrepreneurs Podcast, host Shahid Durrani interviews Marin Istvanic, a leading expert in Facebook advertising. Marin shares his strategies for scaling brands to nine-figure revenues, including his work with brands like Udi and Vessi. Learn how to optimize your Facebook ad campaigns for maximum ROI and discover the secrets to successful performance marketing Chapter Stamps: 01:29 Marin's Journey into Digital Marketing 03:36 Scaling Brands with Facebook Ads 05:39 Strategies for Different Brands 14:29 Running a Boutique Agency 17:10 Innovative Media Buying Techniques   Pullout Quotes: “Creative has 56% impact on ad performance." "Focus on your creatives. ... Test different seconds... Test different text... Test different layouts." "Facebook ads are just an assumption. You test it, you get the data, and then you iterate on a winner."   Social: X: https://x.com/IstvanicMarin Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today! https://www.facebook.com/groups/mindsetforbusinesssuccess/ The only limits in our life are those we impose on ourselves. Bob Proctor  ▬▬▬ Free Clarity Call with Shahid▬▬▬  https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ________________________________________________________________________ OFFERS: https://zez.am/officialshahiddurrani  ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/  ▬▬▬ Business Funding▬▬▬  https://www.7figurescredit.com/superfunding  ▬▬▬ Fund Your Clients▬▬▬  https://join.7figurespartners.com/?a_aid=superfunding  ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬▬▬ https://capexinsider.com/insider-newsletter/?orid=90906&opid=94 ▬▬▬ FREE DOWNLOAD Reveals Recession Proof Business▬▬▬ https://www.b2bfundingpartner.com/b2bfree100?a_aid=superfunding&a_bid=1f1eb0a5 ▬▬▬ START-UP INVESTOR READY TO HELP▬▬▬ https://info.shahiddurrani.com/ideas ▬▬▬ How to make $3,493 commissions without doing any selling▬▬▬ https://hop.clickbank.net/?affiliate=superentre&vendor=ambsador ▬▬▬ Stock/Options Trading Academy That Works▬▬▬ https://lddy.no/1gqxb  ▬▬▬ Real Estate Investing on Terms! No Credit | No Down payment▬▬▬ https://smartrealestatecoach.com/?sld=super Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).  @SuperEntrepreneursPodcast   @officialshahiddurrani 

Whiskey and a Map: Stories of Adventure and Exploration as told by those who lived them.
Driving across the African continent in an old Land Rover. Safari guide in the remote Zambezi valley. Classic African adventure stories with Rob Fynn. Part Two

Whiskey and a Map: Stories of Adventure and Exploration as told by those who lived them.

Play Episode Listen Later Dec 18, 2024 59:26


Send us a textDriving across the African continent in an old Land Rover.  Safari guide in the remote Zambezi valley.  Join us for part two as we hear more tales of classic African adventure from Rob Fynn.Rob Fynn's family goes back in Africa six generations.  He was brought up in Rhodesia and then at age 18 he left to join the Royal Navy. He was asked to leave when UDI was declared and all Rhodesians in the British armed forces were now regarded as potential rebels.After pursuing his engineering degree at Bristol University, he returned home driving across the African continent in a Land Rover, which led him into starting up a safari operation in the remote Zambezi valley of Zimbabwe.Rob Fynn is a professional guide and author.  His book, Angels in a Thorn Bush is good reading.  Available at Amazon and good book stores.Follow Rob at https://www.facebook.com/rob.fynn. Support Michael's work by visiting MichaelReinhartPhotography.com Hosted by Michael J. ReinhartMichaelJReinhart.comWhiskey and a Map:  Stories of Adventure and Exploration. #safari #landrover #Safariguide #Africa #RobFynn

Radio Duna - Nada Personal
El aumento de la proyección de la inflación y las listas de espera en recintos hospitalarios

Radio Duna - Nada Personal

Play Episode Listen Later Dec 18, 2024


Josefina Ríos y Matías del Río conversaron con Henry Leal, diputado UDI, sobre la interpelación contra la Ministra de Salud, Ximena Aguilera por aumento en listas de espera. Además, junto al Infiltrado, Julio Nahuelhual, comentaron el aumento de la inflación y el PIB.

Whiskey and a Map: Stories of Adventure and Exploration as told by those who lived them.
Driving across the African continent in an old Land Rover. Safari guide in the remote Zambezi valley. Classic African adventure stories with Rob Fynn.

Whiskey and a Map: Stories of Adventure and Exploration as told by those who lived them.

Play Episode Listen Later Nov 16, 2024 70:45


Send us a textDriving across the African continent in an old Land Rover.  Safari guide in the remote Zambezi valley.  Join us as we hear tales of classic African adventure from Rob Fynn.Rob Fynn's family goes back in Africa six generations.  He was brought up in Rhodesia and then at age 18 he left to join the Royal Navy. He was asked to leave when UDI was declared and all Rhodesians in the British armed forces were now regarded as potential rebels.After pursuing his engineering degree at Bristol University, he returned home driving across the African continent in a Land Rover, which led him into starting up a safari operation in the remote Zambezi valley of Zimbabwe.Rob Fynn is a professional guide and author.  His book, Angels in a Thorn Bush is good reading.  Available at Amazon and good book stores.Follow Rob at https://www.facebook.com/rob.fynn. Support Michael's work by visiting MichaelReinhartPhotography.com Hosted by Michael J. ReinhartMichaelJReinhart.comWhiskey and a Map:  Stories of Adventure and Exploration. #safari #landrover #Safariguide #Africa #RobFynn