Podcasts about Udi

Swearing on sales calls can boost win rates by up to 8% — that's just one of the counterintuitive insights that helped Gong grow from 11 customers to over $300M in annual revenue.Udi Ledergor joined Gong as employee #13 and marketer #1, eventually becoming CMO and now Chief Evangelist. His data-driven content marketing approach turned proprietary sales call analytics into viral marketing gold that media outlets couldn't resist covering.Udi is the author of "Courageous Marketing" and has over 28 years of marketing experience across multiple successful tech companies. He's pioneered creative growth tactics like securing Super Bowl ads and Wall Street Journal placements for a fraction of their usual cost, all while building one of B2B's most recognizable brands.In this episode, you'll discover why AI-generated marketing ideas should be eliminated rather than used, how to create content so valuable that university professors want to license it, and why the best way to use a small marketing budget is to show up where your audience already congregates instead of trying to build your own party.Here's what you'll learn in this episode:(00:00) Intro(01:00) Why Gong focused on LinkedIn and ignored their website(07:21) Why best practices are the enemy of standing out(13:31) The reciprocity principle: Give value before asking for anything(18:21) How swearing on sales calls became viral marketing gold(25:18) How to make your marketing budget unlimited(33:29) Creating websites for AI vs. humans in the age of answer engines(40:36) Why you need preemptive "marketing experiments" budget(44:18) Punching above your weight(51:23) Using AI to eliminate obvious ideas, not generate them(56:54) The Netflix test: Would people pay for your content?(1:01:31) Finding talent in unlikely placesWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).Where to find Udi Ledergor:LinkedIn: https://www.linkedin.com/in/udiledergor/X: @ledergorWebsite: https://www.gong.io/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Robert Cialdini (Influence): https://www.robertcialdini.com/Chip and Dan Heath (Made to Stick): https://heathbrothers.com/Malcolm Gladwell: https://gladwell.com/Adam Grant (Think Again): https://adamgrant.net/Daniel Pink: https://www.danpink.com/Peter Walker (Carta): https://www.linkedin.com/in/pwalk/Ahrefs: https://ahrefs.com#ContentMarketing #B2BMarketing #GrowthMarketing #AhrefsPodcast

Unique Device Identification (UDI) has become a central element of medical device compliance worldwide.From EUDAMED in Europe to FDA databases in the United States, regulators increasingly rely on accurate UDI data to improve traceability and patient safety.But many manufacturers underestimate one important reality:

The implementation of Unique Device Identification (UDI) has already transformed regulatory compliance in the medical device industry.Now, Europe is introducing an additional layer: Master UDI-DI — adding both structure and complexity to the system.Understanding the UDI StructureTo fully understand Master UDI-DI, it's important to distinguish between the different levels:• UDI-DI → Identifies a specific device• Basic UDI-DI → Groups devices with the same intended purpose and characteristics• Master UDI-DI → Applies to highly individualized devices with specific design parametersThis new layer aims to better manage products with high variability.Why Master UDI-DI Was IntroducedFor certain devices — such as spectacle frames, lenses, and other customizable products — the number of variations can become overwhelming.Master UDI-DI helps:• Reduce the number of identifiers required• Improve traceability• Simplify product grouping• Enhance recall efficiencyKey BenefitsDespite its complexity, Master UDI-DI brings several advantages:✔ Better organization of device data✔ Improved market surveillance✔ Faster identification during recalls✔ Stronger protection against counterfeit productsChallenges for ManufacturersHowever, the implementation is not without challenges:• Increased data requirements• Risk of incorrect UDI assignment• Need for cross-functional coordination• Integration with EUDAMEDAs highlighted in the discussion, errors in UDI can be costly — including recalls and data inconsistencies.Timeline and UrgencyWhile the labeling deadline is set for November 2028, manufacturers should not wait.EUDAMED requirements are already active, and preparation takes time.

El diputado independiente de la bancada de la UDI, Hotuiti Teao, abordó en profundidad el informe revelado por la Contraloría General de la República, en el que expone una serie de irregularidades durante el desarrollo del Plan de Emergencia Habitacional (PEH) impulsado por el ministro de Vivienda del Gobierno del exPresidente Gabriel Boric, Carlos Montes. Lo anterior, abrió incluso la opción de una acusación constitucional en su contra.

En El Primer Café, el prosecretario nacional de la UDI, Felipe Valdovinos, se refirió a los esfuerzos del Gobierno en temas de seguridad. También participan Pedro Pizarro (RN), Alejandra Krauss (DC) y Constanza Schönhaut (FA). Conduce Cecilia Rovaretti.

Send us Fan MailIn this episode of the Life Science Success Podcast my guest is Ian Crone. He is the VP Regulatory strategy and growth at ArisGlobal and a global life sciences leader known for RIM, UDI, IDMP, and data migration expertise, inspiring teams to deliver compliant, client-centric solutions.00:00 Show Intro00:30 Meet Ian Crone01:12 From Lab Bench Up03:07 Regulatory Deja Vu05:15 IDMP Explained07:39 Single Source Truth10:38 Why Migrations Fail14:40 Interpretive Drift Risk15:56 Best of Breed Debate21:27 Compliance Clock Ticking23:59 AI Needs Humans26:00 Why ArisGlobal27:33 Sportify Overlay Approach28:49 Data Cortex XDI31:10 IDMP Data For AI32:31 AI As Experimentation33:54 Leading Under Pressure36:20 Mentorship Lessons37:05 Personal Motivation Story39:23 AI Hype Versus Readiness42:15 Human In The Loop44:42 Breaking Silos Wins47:02 Closing And Next Steps

What does it take to build a brand in B2B that people actually talk about? Udi Ledergor has a word for it. Courage. He was employee #13 at Gong. The first, and for a long time, only marketer. He joined when nobody had heard of them, with 11 paying customers and zero brand presence. By the time he stepped back, Gong was doing $300M ARR, had five of the Fortune 10 as clients, and had become one of the most recognisable names in B2B. He did it by building what he calls courageous marketing — the belief that attention only goes to brands willing to do something genuinely different. Not different for the sake of it. Different because playing it safe, copying competitors, and following the same templates everyone else follows is the surest way to be completely invisible. We sat down with Udi live in London, and the conversation went places we didn't expect.

What makes a brand truly stick?In this episode of The Unified Brand Podcast, Chris welcomes back brand strategist, author and founder of First The Trousers, Then The Shoes, Ulli Appelbaum, to unpack the science behind brand associations and why they play such a powerful role in growth.Udi explains how brands are built in memory, why emotion and relevance matter more than most marketers realise, and how strong association networks influence what customers choose in the moment of purchase.They explore:what brand associations actually arewhy memory, emotion and personal relevance drive brand choicehow positioning connects to associationsthe role of distinctive brand assets like packaging, sound and shapewhy consistency beats constant reinventionhow brands like Coke, Nutella, Red Bull, Snickers and Ferrero Rocher create lasting mental availabilitywhy some newer brands hook attention but struggle to sustain loyaltyThis is a practical conversation for founders, marketers and business leaders who want to build brands that are not just seen, but remembered.Connect with Ulli AppelbaumWebsite: https://first-the-trousers.com/ulli-appelbaum/Consultancy: https://first-the-trousers.com/LinkedIn (Ulli Appelbaum): https://www.linkedin.com/in/ulliappelbaumLinkedIn (First The Trousers Then The Shoes): https://www.linkedin.com/company/first-the-trousers-then-the-shoesExplore Ulli's BooksAmazon Author Page (UK): https://www.amazon.co.uk/stores/author/B09RMLG5BKAmazon Author Page (US): https://www.amazon.com/stores/author/B09RMLG5BK-----------------

Con paradero desconocido se encuentra Galvarino Apablaza tras su fallida detención por parte de la policía argentina. La defensa del exfrentista acudió a la ONU para frenar su detención y eventual extradición a Chile. Para hablar de este y otros temas estamos con el secretario general de la UDI, Juan Antonio Coloma.

Hva om det finnes en måte å ha samtaler på som faktisk gjør det lettere for andre å finne sin egen motivasjon for endring?I denne episoden får du en praktisk introduksjon til motiverende intervju (MI) som samtaleverktøy. Liv Brauer, som blant annet bruker metoden i sitt arbeid i UDI, gir oss innblikk i et verktøy som handler om å gjøre mindre av det mange av oss gjør mest av: å forklare, overbevise og gi råd.For det er ikke mangel på gode råd som hindrer endring. Det er ofte hvordan vi møter mennesker i samtalen.Du får blant annet høre:hva motiverende intervju er – og når det faktisk bør brukeshvorfor “korrigeringsrefleksen” ofte står i veien for utviklinghvordan du kan lytte etter endringssnakk – og bruke det aktivtde fire fasene i en MI-samtale: engasjere, fokusere, fremkalle og planleggekonkrete teknikker som åpne spørsmål, refleksjon og oppsummering (OARS)hvorfor aksept, empati og menneskesyn er selve grunnmuren i gode samtalerVi snakker også om hvordan MI kan brukes i arbeidslivet i alt fra utviklingssamtaler til endringsprosesser og hvorfor det ikke er et “one size fits all”-verktøy, men noe du må lære deg å bruke riktig.Dette er episoden for deg som ønsker å bli en bedre samtalepartner og som vil bidra til endring på en måte som faktisk virker.Boken det referes til i episoden er: Motiverende samtale av William R. Miller og Stephen Rollnicks____om dagens gjest:Liv Brauer er utdannet samfunnsviter og har jobbet med kommunikasjon og samtalemetodikk i snart 30 år. Hun er en nerd når det gjelder metodisk tilnærming til samtaler og sammenlikner det å bli god i samtalemetodikk med å bli god til å danse. Hun har en internasjonal instruktørutdanning i Motiverende Intervju og har også selv utviklet flere samtalemetodikker. Til daglig jobber Liv i Utlendingsdirektoratet. ________Vil du ha e-post med ukens fagtips og personlig invitasjon til webinarer fra Leonda? Ja takk!Sjekk ut Leonda sin nye eventkalender her - med inspirerende webinarer, frokostmøter og kurs. Liker du det du hører? Trykk på følg i din podcast app så får du beskjed når nye ukentlige episoder legges ut.

El diputado de la UDI e integrante de la Comisión de Seguridad, Eduardo Cretton, analizó la participación del director general de la PDI, Eduardo Cerna, en la Comisión de Seguridad de la Cámara de Diputados. Durante la instancia, la autoridad entregó detalles respecto a la solicitud de retiro a la subdirectora de Inteligencia, Crimen Organizado y Seguridad Migratoria, la prefecta general Consuelo Peña.

En conversación con Cooperativa, el presidente de la UDI se refirió a los cuestionamientos que ha enfrentado el gobierno de José Antonio Kast en sus primeras semanas, y comprometió el apoyo de su partido en la primera etapa de la nueva administración: "la UDI no puede no apoyar a un gobierno de derecha que ni siquiera cumplió un mes en La Moneda", señaló. Conducen Verónica Franco y Rodrigo Vergara.

El senador UDI y presidente de la Comisión de Educación, Gustavo Sanhuenza, abordó la propuesta de quitar gratuidad a estudiantes involucrados en hechos de violencia, el anuncio por parte del Gobierno de ingresar proyectos contra la violencia escolar para la próxima semana a raíz de los incidentes en Calama, Providencia y Ñuñoa. Además, tuvo palabras para la polémica salida de la directora de Sernameg.

El presidente de la UDI, Guillermo Ramírez, también criticó el calificativo de "Estado en la quiebra" hecho en las redes sociales del Gobierno: "Esa palabra no corresponde con la realidad".

Flor Weisse, jefa de la bancada UDI, abordó en Canal 24 Horas la interpelación a los ministros de Hacienda y Vivienda, y al proyecto de resolución presentado para pedir al Presidente Kast retirar la candidatura de Bachelet a la ONU.

durée : 00:03:01 - L'info d'ici, ici Mayenne - Un changement historique à la tête de Mayenne : le maire sortant socialiste, Jean-Pierre Le Scornet, a été battu par son opposant des six dernières années, Adrien Mottais. L'élu UDI de 37 ans l'emporte largement avec 58 % des voix. Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

Former UK ambassador Craig Murray joins Glasgow Pensioners for Independence for a hard-hitting discussion on the growing breakdown of the international legal order. From selective enforcement of global rules to the erosion of institutions meant to uphold them, the conversation explores how power politics is reshaping the world stage. What does this changing landscape mean for nations seeking self-determination? Could a weakening international system make recognition of new states easier — or harder? And where might Scotland fit into an increasingly unstable global order? Drawing on decades of diplomatic experience, Craig Murray offers candid insights into international law, geopolitics, and the real-world challenges facing independence movements today. Key topics: 00:01:25 The rise of the billionaires 00:04:44 Venezuela vs Kelloggs 00:09:46 The demise of international law 00:22:37 Why the UK is a rogue state 00:26:44 how would an indy Scotland behave? 00:29:43 Declaring Scottish independence 00:38:50 Preparing for independence 00:42:03 UN support for UDI? 00:43:03 Progress towards decolonisation 00:51:30 Overcoming foreign influence in our politics 00:54:07 Hopes for the future #scottishindependence #craigmurray #pensioners4indy The Indypodcasters team produce a NEW podcast episode every Friday search for Scottish Independence Podcasts wherever you get your podcasts.  Remember to like and subscribe! Get in touch: Email:  indypodcasters@gmail.com  Bluesky: @scottishindypod Visit our website https://scottishindypod.scot for blogposts, newsletter signup and more episodes Subscribe for free to our Youtube channel @scottishindypodExtra for more of our video footage and clips.  Video premieres most Tuesdays at 8pm We're also on TikTok : scotindypodcasters If you've enjoyed this podcast you might like to buy us a coffee?   https://ko-fi.com/scottishindependencepodcasts or choose us as your Easyfundraising good cause. Music: Inspired by Kevin MacLeod Scottish Independence Podcasts is pro independence but not party political.  Opinions expressed by guests do not necessarily represent our views.

durée : 00:03:21 - Municipales 2026 : Philippe Henry sans adversaire à Château-Gontier - Philippe Henry, le maire sortant UDI de Château-Gontier-sur-Mayenne, est certain d'être réélu au soir du premier tour des élections municipales dimanche soir. Seul candidat en lice, il regrette de ne pas avoir d'adversaires. Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

Desde la Fundación Jaime Guzmán, Claudio Arqueros afirmó en El Primer Café que "es una buena noticia para la familia de Jaime Guzmán, es una buena noticia para la UDI, es una buena noticia para nuestra democracia y una buena noticia para nuestro sistema judicial, para el reconocimiento de nuestro sistema judicial". Conduce Cecilia Rovaretti.

Representantes de la oposición cuestionaron la postura del Presidente Gabriel Boric en medio del quiebre del proceso de traspaso de mando con José Antonio Kast ante una supuesta falta de entrega de información sobre el cable submarino chino. En El Primer Café, la secretaria general de la UDI, María José Hoffmann, dijo que "queda la sensación de que el Presidente Boric ha tratado de involucrar de alguna manera en esta mala puesta en escena al Presidente Kast (...) es una niñada del Presidente Boric que es bastante imperdonable". Conduce Cecilia Rovaretti.

O boletim de hoje destaca a entrada em operação do sistema de Identificação Única de Dispositivos Médicos (UDI) da Anvisa, um marco para a rastreabilidade e segurança de insumos como próteses e stents. Trazemos o alerta da OMS sobre a perda auditiva na infância, com orientações práticas para a revisão do rastreio e encaminhamento precoce no consultório. Por fim, abordamos os projetos-piloto no Reino Unido que testam restrições de redes sociais para adolescentes e como isso reflete na demanda clínica por orientação sobre higiene do sono e uso de telas. Acompanhe as notícias que reforçam a segurança do paciente e o desenvolvimento pediátrico no seu podcast diário de atualização, com curadoria médica e produzido por IA.Afya News. Informação médica confiável e atualizada no seu tempo.Fontes do episódio aqui:⁠https://portal.afya.com.br/podcasts/afya-news/03-03-2026

Buenos días. La jornada comienza marcada por las consecuencias de la trágica explosión registrada ayer en Renca. La Fiscalía deberá ahora esclarecer las circunstancias del hecho e indagar la eventual existencia de un cuasidelito de homicidio. Según la fiscal Macarena Cañas, corresponde “determinar si hubo una infracción a las normas del tránsito”. En paralelo, se intensifican las repercusiones por la situación de las finanzas públicas. El ministro de Hacienda, Nicolás Grau, afirmó ayer que “la posibilidad de ir al Parlamento para poder ver estos temas en detalle, yo creo que es una buena posibilidad (…) Es un tema que tiene muchas aristas y yo creo que es razonable que nosotros tengamos que explicar esto”, luego de que las bancadas de la UDI, RN, republicanos y Demócratas anunciaran que lo citarán a inicios de marzo. A la situación se sumaron las críticas por el bono de $3 millones que recibió el Presidente de la República, Gabriel Boric, correspondiente al Programa de Mejoramiento de la Gestión, beneficio que generó cuestionamientos en medio del actual escenario de déficit fiscal.

Udi

CyberArk founder and executive chairman Udi Mokady returns to Security Matters at a transformational moment—now as part of Palo Alto Networks, following the acquisition's close on February 11. In this far‑reaching conversation, Udi and host David Puner explore why identity has become the attack vector for modern enterprises, driven by an unprecedented surge in human, machine and AI‑powered identities that attackers increasingly exploit.Udi discusses what the combined companies' scale and capabilities mean for customers, why identity security must now operate as frontline defense rather than a management layer, and how AI agents are rapidly reshaping the threat landscape. He also reflects on CyberArk's long‑distance entrepreneurial journey, the cultural foundations that have made the company durable over 26 years, and how productive paranoia, innovation and trust continue to guide the mission forward inside Palo Alto Networks.Note: This episode was recorded in January, prior to the acquisition's close.

Salespeople who swear on their calls close 8% more deals. Marketing teams using pink and purple instead of "Series A Blues" get more attention. Companies that avoid pissing anyone off end up exciting no one. In this episode, we sit down with Udi Ledergor, Chief Evangelist and former CMO at Gong, to unpack the psychology behind courageous marketing, the real impact of AI on sales teams, and why being different beats being better every single time. Udi reveals how Gong built one of the most recognizable brands in B2B by rejecting best practices, embracing controversy, and creating a culture where teams feel safe to fail. From the drooling bulldog mascot that made enterprise customers angry, to the viral research on swearing in sales calls, to the plain-text email that generated 700 event registrations in hours—this is a masterclass in standing out in a sea of sameness. We also dive deep into AI: what it can actually do right now, what it can't, and why the creators of ChatGPT don't use ChatGPT to run their revenue teams. Spoiler: AI isn't coming for your job. But salespeople who know how to use AI are coming for the jobs of those who don't. What You'll Learn: Why swearing on sales calls increases win rates by 8% The danger of "best practices" and why boring is the biggest risk in B2B marketing How to build a brand that polarizes—without crossing the line The two buckets of AI: what it can automate vs. what it can guide you on Why OpenAI and Anthropic use Gong to run their revenue teams (and what that tells you about generic LLMs) The plain-text email experiment that got 700 event sign-ups in hours How to create psychological safety on your team so they take risks and do their best work Why indifference is worse than hate when it comes to your messaging From privacy policy emails that went viral, to bulldogs on login screens, to the Starburst logo that refused to fit neatly into a square, this episode will change how you think about marketing, sales, and standing out in 2026. If your brand feels invisible, your messaging feels safe, or your team feels stuck playing by the rules everyone else is playing by, this conversation will give you permission to break free. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at prospeo.io/wham About the Guest: Udi Ledergor is Chief Evangelist and former CMO at Gong, and author of the bestselling book Courageous Marketing: How to Take the Boring Out of B2B. He's known for building bold, unconventional marketing teams and helping sales leaders understand how AI is transforming their world. Find Udi on LinkedIn and grab his book wherever books are sold. Chapters: 00:00 Salespeople Who Swear Close 8% More Deals: The Research That Went Viral 02:15 Who Is Udi Ledergor: From Gong CMO to Chief Evangelist 04:30 Courageous Marketing: Why Different Beats Better Every Time 08:12 The Series A Blues Problem: How Gong Chose Pink and Purple 11:45 The Drooling Bulldog: When Enterprise Customers Hated the Brand 15:20 How to Be Polarizing Without Crossing the Line 19:03 The Plain-Text Email That Got 700 Event Registrations in Hours 23:47 AI vs Automation: What's Actually New and What's Just Rebranded 28:34 The Two Buckets of AI: Automation and Guidance 32:19 Why OpenAI Uses Gong to Run Their Revenue Team 36:55 Are We Losing Critical Thinking by Outsourcing to AI? 41:28 Building Courageous Teams: Psychological Safety and Process Accountability 47:12 The Privacy Policy Email That Went Viral on Twitter 50:45 One Question to Ask Yourself: How Can You Break Away From Boring Practices? #CourageousMarketing #UdiLedergor #Gong #SalesPsychology #AIinSales #B2BMarketing #WeHaveAMeeting

Ready to churn less and win more?

Buenos días. En exactamente un mes José Antonio Kast estará asumiendo como Presidente de la República. Solo le restan días al Gobierno para intentar sacar adelante uno de sus últimos proyectos, el de sala cuna universal. Por lo mismo, la presión desde el Ejecutivo ha subido y también han escalado las declaraciones. Ante la arremetida del Presidente Boric contra Kast, aludiendo a la “batalla cultural”, respondió el futuro ministro de Obras Públicas, Martín Arrau, quien aseguró que “también es batalla cultural trabajar antes de asumir, llegar temprano a la oficina”. Adicionalmente, desde la UDI acusaron al Mandatario de estar “mintiéndole a los chilenos” por responsabilizar a su partido de la tardanza del proyecto.

Avec : Constance de Pélichy, députée UDI du Loiret, présidente de la mission d'information à l'Assemblée nationale sur la baisse de la natalité. - Tous les matins à 7h40, l'invité qui fait l'actualité. Un acteur incontournable, un expert renseigné... 10 minutes d'interview sans concession avec Apolline de Malherbe et les témoignages des auditeurs de RMC au 3216.

Buenos días. Mientras tras bambalinas sigue avanzando el traspaso de información entre los actuales ministros y los que asumirán el 11 de marzo, en el plano público definitivamente no hay tregua. Ayer fue el propio Presidente Boric quien abrió fuego arremetiendo contra Kast por su discurso en Bruselas en el que el republicano cuestionó duramente las consignas de la izquierda. El Mandatario también acusó a la UDI de trabar el proyecto de sala cuna universal. Desde el Gobierno y el actual oficialismo, en tanto, siguen aumentando la presión para que Kast respalde la candidatura de Bachelet a la ONU. La exMandataria se ha convertido prácticamente en el único tema en el que el Gobierno y sus partidos están de acuerdo y su figura se erige una vez más, como el factor que podría evitar un quierbre definitivo del sector. Mientras tanto, Kast y su equipo ya diseñan un plan para abordar el "dilema Bachelet", detalles que puede leer hoy en El Líbero.

In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, explains why bold creativity is essential for startups competing in crowded B2B markets. Udi shares the principle behind Gong's rise from zero to hundreds of millions in revenue: “different is better than better.” From fuchsia branding and a bulldog mascot to running Super Bowl ads as a startup, he shows how courageous marketing helps companies punch above their weight. The episode also explores practical ways to create standout content, foster experimentation, and turn customers into passionate fans, even on a limited budget. Guest Introduction Udi Ledergor is Chief Evangelist at Gong and author of the bestselling book Courageous Marketing. He served as Gong's first CMO, helping grow the company from zero to hundreds of millions in revenue whilst achieving a multi-billion-dollar valuation. Over his 20-year career, Udi has led marketing teams at successful companies, advised startups, served as a board member and angel investor, and mentored hundreds of marketers. Key Topics Different is better than better: Why startups should stop trying to incrementally beat competitors at their own game and instead do something completely different to get noticedPunching above your weight: How small startups can use guerrilla marketing tactics like out-of-home advertising to appear much bigger than they are when selling to enterprisesCreating raving fans as a company-wide operating principle: Why marketing can't own brand alone, and how every employee at Gong works to create raving fan experiences for customers, candidates, and partnersBuilding a culture of experimentation: The importance of fostering an environment where teams can take calculated risks, fail safely, and learn from both successes and flopsGong Labs content marketing: How Gong created original, data-driven content by analysing millions of sales calls to position themselves as the most informed voice in sales effectivenessCategory creation strategy: When it makes sense to create a new category (and when it doesn't), illustrated through the De Beers diamond engagement ring marketing campaignBold visual identity choices: The decision to use fuchsia pink and purple with a bulldog mascot in 2018 when all B2B competitors were using corporate blueStartup advertising on a shoestring budget: Creative approaches to billboard advertising, Super Bowl commercials, and other typically expensive channels that small companies can leverage Resources & Links People Mentioned: Chris Orlob - First content hire at Gong who created most early Gong content independently. Devin Reed - Former Gong sales rep who transitioned into leading Gong's content marketing. Kyle Lacy - CMO referenced for using AI to eliminate obvious ideas and push creative thinking. Michael Lewis - Author and podcast host whose show drove inbound interest for Gong. Francis Gerety- Copywriter behind the “A Diamond Is Forever” campaign, cited as a category creation example. Companies & Platforms Mentioned Gong - Revenue intelligence platformGong Labs - Data research and insightsDe Beers - Diamond company referenced for category creation example Books & Resources Courageous Marketing - a practical playbook for B2B marketers to drive impact and accelerate career success. Contact & Credits Host: Shahin Hoda Guest: Udi Ledergor Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

En Columnistas de Mesa Central, Angélica Bulnes conversa con Allan Álvarez y Patricio Dussaillant sobre el regreso de Pablo Longueira como militante de la UDI y la inminente reunión entre el Presidente electo José Antonio Kast con el mandatario de El Salvador, Nayib Bukele.

Tras el llamado de Kast a la UDI para actuar con "generosidad" y comprender que no todos los militantes llegarán a La Moneda, los panelistas de El Primer Café debatieron sobre los riesgos y beneficios de un gobierno con un fuerte sello técnico bajo la premisa de la "emergencia". "La lógica con la que se está construyendo el gabinete no es la tradicional: un gobierno de emergencia no se puede cuotear", afirmó José Carlos Meza, vicepresidente del Partido Republicano. Conduce Cecilia Rovaretti.

Medboard: https://www.medboard.com/EuropeEMD Mag Issue 3 - For QA RA people: https://easymedicaldevice.com/emd-mag/EU to simplify MDR and IVDR - Proposal ongoing: https://health.ec.europa.eu/document/download/25e7ea7c-cab3-40cf-86d9-d11f5e7744d8_en?filename=md_com_2025-1023_act_en.pdf  -  https://ec.europa.eu/commission/presscorner/api/files/document/print/en/qanda_25_3078/QANDA_25_3078_EN.pdf  -  https://ec.europa.eu/commission/presscorner/api/files/attachment/882087/FACTSHEET%20medical%20devices%20final%20(1).pdfTeam NB Position Paper on Annex VII - Not agreeing all EU Proposal: https://www.team-nb.org/wp-content/uploads/2025/12/Team-NB-PositionPaper-Annex-VII-V1-20251216.pdfMDCG 2025-9 Learn Breakthrough Devices BtX - Guidance for innovative products: https://health.ec.europa.eu/document/download/edca94c7-62ab-4dd5-8539-2b347bd14809_en?filename=mdcg_2025-9.pdfInfographic: https://www.linkedin.com/posts/melazzouzi_medtech-mdr-ivdr-activity-7414590943179202560-jbxH?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABZ07ABDocaBMTLJo8bsl8V3bgNSBIiZuIMDCG 2025-10 on PMS - Learn how to do it with this guidance: https://health.ec.europa.eu/document/download/a9ad86b7-1b8e-4bae-beb4-48b2b3ed2f05_en?filename=mdcg_2025-10_en.pdfNotified Body Malta Conformity Assessment - 52nd Notified Body for MDR: https://webgate.ec.europa.eu/single-market-compliance-space/notified-bodies/notifications?organizationRefeCd=SIMS_INPUT_282916&filter=notificationStatusId:1  ServicesEasyIFU - Manage your eIFU and Labels: https://easyifu.com SwitzerlandSwissdamed registration deadline - July 1st 2026: https://www.swissmedic.ch/swissmedic/en/home/medical-devices/medizinprodukte-datenbank/swissdamed-informationen/frist-produktregistrierung-in-swissdamed.html - https://swissdamed-webinar.ch/#E402A0UKMHRA Price changing -: More cost for manufacturers: https://www.gov.uk/guidance/register-medical-devices-to-place-on-the-market#fees RoWFDA: How to use Real World Evidence - Guidance Document offered: https://www.fda.gov/regulatory-information/search-fda-guidance-documents/use-real-world-evidence-support-regulatory-decision-making-medical-devicesAustralia: Preparing for UDI and AusUDID - Checklist for preparation available: https://www.tga.gov.au/sites/default/files/2025-12/preparing-for-udi-in-australia-checklist_0.pdf PodcastPodcast Nostalgia - What was discussed lastly: Episode 367 - From Engineer to Clinical Evaluation Expert - Florian Tolkmitt: https://podcast.easymedicaldevice.com/367-2/Episode 368 - Simplifying EU MDR IVDR with Adam Isaacs Rae: https://podcast.easymedicaldevice.com/368-2/Episode 369 - Last Podcast of the Year: https://podcast.easymedicaldevice.com/369-2/Episode 370 - Verification & Validation with Aaron Joseph: https://podcast.easymedicaldevice.com/370-2/

Nine years in. 500 episodes later. Hundreds of CMOs on the mic. A deep well of marketing wisdom for anyone brave enough to draw from it. This milestone episode is a celebration of the bold B2B ideas, experiments, and hard-earned lessons that have filled the show from day one. Thank-you to every marketer who has listened, shared, and dared to try something new because of what they heard here.    Recorded live at the 2025 Super Huddle, Drew's conversations with Udi Ledergor, Denise Persson and Chris Degnan, and Carilu Dietrich anchor this milestone episode.  In this episode:  Udi shares how Gong pulled off a Super Bowl spot on a regional budget, aimed it at VPs of Sales, and tracked impact in traffic, conversations, and pipeline.  Denise and Chris explain how a CMO and CRO stayed aligned through four CEOs at Snowflake and evolved the story from "cloud data warehouse" to "data cloud," all in lockstep.  Carilu shows how Lovable is building a movement with real users as influencers, a CEO who lives on social, and a speed-first mindset tuned to the pace of AI and customer buzz.  Plus:  Why a "crazy ideas" budget creates room for standout plays that still satisfy the CFO  How empathy for sales and shared ownership of the number strengthen CRO-CMO alignment  How CEO-led social, customer stories, and edutainment power modern B2B brands  What it takes to move at AI speed while keeping product value and customer love at the center If you want a concentrated hit of CMO-level courage, alignment, and playmaking, this milestone episode is your highlight reel.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Dans cette édition :Un nouveau cas de dermatose nodulaire dans les Pyrénées-Orientales a entraîné l'abattage de 4 bovins, alimentant les tensions avec les agriculteurs encore mobilisés sur une vingtaine de points de blocage, notamment sur l'A63 entre Bayonne et Toulouse.Faute de compromis budgétaire, le gouvernement a présenté une loi spéciale qui permettra à l'État de continuer à fonctionner en attendant la reprise des débats budgétaires en janvier, une solution temporaire et imparfaite selon les commentateurs.La construction du futur porte-avions français, le PANG, débutera en 2026 à Saint-Nazaire, une fierté pour la ville qui accueillera ce fleuron de la marine nationale pesant près de 80 000 tonnes.Une polémique a éclaté autour de la commission d'enquête parlementaire sur l'audiovisuel public, le rapporteur UDI accusant la présidente de France Télévisions de refuser de transmettre certains documents.La crèche vivante de Saint-Anne-d'Auray dans le Morbihan illustre l'esprit de Noël et de fraternité, avec des acteurs de confessions différentes unis pour ce spectacle devenu incontournable.Notre équipe a utilisé un outil d'Intelligence artificielle via les technologies d'Audiomeans© pour accompagner la création de ce contenu écrit.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Dans cette édition :Un nouveau cas de dermatose nodulaire dans les Pyrénées-Orientales a entraîné l'abattage de 4 bovins, alimentant les tensions avec les agriculteurs encore mobilisés sur une vingtaine de points de blocage, notamment sur l'A63 entre Bayonne et Toulouse.Faute de compromis budgétaire, le gouvernement a présenté une loi spéciale qui permettra à l'État de continuer à fonctionner en attendant la reprise des débats budgétaires en janvier, une solution temporaire et imparfaite selon les commentateurs.La construction du futur porte-avions français, le PANG, débutera en 2026 à Saint-Nazaire, une fierté pour la ville qui accueillera ce fleuron de la marine nationale pesant près de 80 000 tonnes.Une polémique a éclaté autour de la commission d'enquête parlementaire sur l'audiovisuel public, le rapporteur UDI accusant la présidente de France Télévisions de refuser de transmettre certains documents.La crèche vivante de Saint-Anne-d'Auray dans le Morbihan illustre l'esprit de Noël et de fraternité, avec des acteurs de confessions différentes unis pour ce spectacle devenu incontournable.Notre équipe a utilisé un outil d'Intelligence artificielle via les technologies d'Audiomeans© pour accompagner la création de ce contenu écrit.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

El exministro y ex UDI -probable integrante de la Administración Kast- planteó en entrevista con El Diario de Cooperativa que "lo más discutible, y en eso al menos yo también discrepaba de parte de la estrategia de Chile Vamos, es creer que se gobierna solo a punta de grandes acuerdos nacionales. Y eso ha sido muy difícil en Chile, son mucho menos de los que uno cree". Conduce Verónica Franco y Rodrigo Vergara.

#312 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.Timestamps(00:00) - – Meet Udi and his path into marketing (08:16) - – Early career lessons and building marketing from zero (15:16) - – How Gong found product-market fit and nailed positioning early (19:26) - – Courageous Marketing: why Udi wrote it and what it really means (23:16) - – Brand first: personality, positioning, then visuals (28:20) - – Campaigns that punched above their weight (billboards, experiments, perception hacks) (35:10) - – Proving brand impact: soft ROI, pipeline, and exec buy-in (47:40) - – The future: product-led marketing, AI, and courageous teams Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This episode tackles the complex challenge of applying the hardware-centric clauses of ISO 13485 to Software as a Medical Device (SaMD). Adnan Ashfaq, founder of Simply Medica, joins Etienne Nichols to dissect how traditional standards intended for physical manufacturing must be creatively interpreted for the virtual world of software development, where apps update weekly and cloud-based systems evolve in real-time. The conversation zeroes in on the often-muddy areas of production and service provision (Clause 7.5), emphasizing that these clauses are far from non-applicable, requiring a "virtual manufacturing space" mindset.A significant focus is placed on the Software of Unknown Provenance (SOUP), treating these building blocks as purchased components that require robust supplier evaluation and validation, bridging Clause 7.5 (production) with Clause 7.4 (purchasing). The discussion extends to crucial concepts like the Software Bill of Materials (SBoM), the complexity of Agile vs. Waterfall approaches within the standard's framework, and the essential role of the new FDA Computer Software Assurance (CSA) guidance in risk assessment.Beyond production, the experts explore the application of resource management (Clause 6), specifically addressing infrastructure, contamination control (malware/ransomware), and the critical need for a well-documented Design Transfer to Production (Clause 7.3.8) evidenced by a complete software release package, including all 62304 requirements. The episode provides actionable insights for quality and compliance professionals struggling to maintain speed and innovation while strictly adhering to regulatory requirements.Key Timestamps01:45 - The changing landscape: Why traditional MedTech rules struggle with modern software updates.03:50 - Historical context of ISO 13485 and its non-distinction between hardware/software.05:05 - Starting Point: Clause 7.5 (Production and Service Provision) and the "Virtual Manufacturing Space" concept.06:20 - Unpacking Software of Unknown Provenance (SOUP) and its link to Clause 7.4 (Purchasing).08:35 - The necessity of validating the development environment (GitHub/GitLab) and building blocks.11:10 - Applying Clause 4.1.6 (Software Validation) to SOUP items and master validation plans.12:20 - Applicable vs. Non-Applicable Clauses: Sterilization/Cleanliness vs. Installation.13:55 - Clause 4.2.3 (Medical Device File) for SaMD: E-labels, UDI, System Architecture, and SBoM.16:30 - Cybersecurity controls and the manufacturer's responsibility for identifying state-of-the-art standards.17:35 - Defining "Production" for continuously updating software and managing significant vs. non-significant changes.20:15 - Clash of Standards: Agile development, ISO 13485, and the missing documentation for version control risk assessment.21:30 - Clause 6.3 & 6.4 (Resource & Work Environment): Looking at data security, access controls, and contamination (malware/ransomware).24:45 - Clause 7.3.8 (Design Transfer to Production): The need for a formal software release package and the importance of the Software Design Trace Matrix.26:00 - The 16 essential documents needed to meet IEC 62304 requirements.27:10 - Production controls when the user influences the outcome (customizable features,...

In this episode of Let's Combinate: Drugs + Devices, host Subhi Saadeh speaks with Steven O'Rourke, regulatory strategist and founder of Clarifi, a consultancy helping MedTech, biotech, and novel food startups navigate EU and US regulatory pathways.They discuss:- The hidden costs of regulatory failure and how to avoid them- Why early engagement with regulatory agencies is critical- Global regulatory models, including emerging markets like China and the UAE- A clear explanation of UDI and serialization- How regulatory impacts extend beyond compliance teams- The role of LinkedIn and storytelling in regulatory careers- Steven's experience running for the European Parliament and what it taught him about policyTimestamps00:00 – Introduction and Guest Welcome00:38 – The Hidden Costs of Regulatory Failure03:47 – Engaging with Regulators Early05:26 – Global Regulatory Models and Emerging Markets10:07 – Understanding UDI and Serialization15:16 – The Power of LinkedIn and Personal Stories17:11 – Running for European Parliament and Policy Insights21:18 – Conclusion and Contact InformationConnect with Steven O'RourkeWebsite: https://clarifi.fiLinkedIn: https://linkedin.com/in/sorourkdeSubscribe to Let's Combinate for more conversations exploring combination product development, quality systems, and regulatory strategy.Stephen O'Rourke is a regulatory strategist and founder of Clarifi, a consultancy helping MedTech, biotech, and novel food startups navigate EU and US regulatory pathways. Based in Helsinki, Finland, his work spans UDI, 510(k), EU MDR, combination products, and novel ingredient safety.Subhi Saadeh is a Quality Professional and host of Let's Combinate. With a background in Quality, Manufacturing Operations and R&D he's worked in Large Medical Device/Pharma organizations to support the development and launch of Hardware Devices, Disposable Devices, and Combination Products for Vaccines, Generics, and Biologics. Subhi serves currently as the International Committee Chair for the Combination Products Coalition(CPC) and as a member of ASTM Committee E55 and also served as a committee member on AAMI's Combination Products Committee.For questions, inquiries or suggestions please reach out at letscombinate.com or on the show's LinkedIn Page.

El encuentro entre el exmandatario demócratacristiano Eduardo Frei Ruiz-Tagle (1994-2000) y el candidato presidencial de las derechas, José Antonio Kast, forma parte de un reordenamiento del panorama político que supera el clivaje histórico del Sí y el No de 1988, afirmó este viernes Máximo Páez (UDI) en El Primer Café de Cooperativa. Conduce Cecilia Rovaretti.

Udi

¿Sabes realmente cómo justificar tus actividades ante el tribunal? En este vídeo te explico los 6 tipos de actividades que toda Situación de Aprendizaje necesita y, sobre todo, cómo presentarlas para sonar sólido, coherente y competente. Si entiendes el objetivo de cada tipo de actividad, tu programación didáctica gana claridad, intención pedagógica y mucha ventaja frente a tus competidores en las oposiciones de educación. Apúntate gratis al mes de la programación: https://tinyurl.com/mes-de-la-programacion ════════════════ Secciones de nuestro canal por categorías ➜ Encuéntralas aquí: https://www.youtube.com/c/OposicionesdeEducaci%C3%B3n/playlists ════════════════ ⚡️ ¿YouTube se te queda corto y quieres ir más allá? ¡Síguenos en otras redes sociales! Instagram: https://www.instagram.com/diegofuentes.oposiciones TikTok: https://www.tiktok.com/@diegofuentes.oposiciones Mi web: https://preparadoredufis.com/ Mi email para lo que necesites: diego@preparadoredufis.com ════════════════ ÍNDICE DEL VÍDEO 0:00 Introducción al vídeo 0:54 Activación de conocimientos previos 1:58 Cómo despertar la curiosidad 3:15 Desarrollo para avanzar 4:26 Refuerzo y ampliación 5:40 Actividades de síntesis 6:32 Evaluación y producto final ¡Suscríbete al canal y dale like para más estrategias que te acerquen a tu plaza soñada! ETIQUETAS: oposiciones educación, situaciones de aprendizaje, tipos de actividades, programación didáctica, evaluación formativa, DUA, metodología activa, tribunal oposiciones, ejemplos de actividades, preparador oposiciones educación, actividades competenciales, LOE LOMLOE, UDI, programación para oposiciones, Diego Fuentes, innovación educativa, cómo justificar actividades, actividades para situaciones de aprendizaje, evaluación diagnóstica, metacognición, producto final, actividades de refuerzo, actividades de ampliación, actividades de síntesis

En este programa, el economista Klaus Schmidt-Hebbel, quien apoyó públicamente la candidatura de Evelyn Matthei, entrega detalles sobre la reunión en el comando de Kast convocada por el jefe económico, Jorge Quiroz, donde participaron diversos expertos que respaldaron a la candidata de la UDI.

From duplicate SKUs to missing data fields, supply chain teams know it's the smallest identifiers that create the biggest headaches. On this Season 16 premiere episode of Power Supply, we're sitting down with Kevin Capatch, Director of Supply Chain Technology & Process Engineering at Geisinger, to explore how GS1 standards and UDI can finally bring clarity and consistency to supply chain data. From eliminating duplicate identifiers to improving product traceability across systems, Kevin reveals how standardization is the quiet force behind smarter decisions, safer care, and real operational wins. Whether you're just beginning your UDI journey or working toward stronger data integrity across your network, this conversation will show you why a strong foundation in data standards is the key to unlocking accuracy and confidence across your supply chain. Once you complete the interview, jump on over to the link below to take a short quiz and download your CEC certificate for 0.5 CECs! – https://www.flexiquiz.com/SC/N/ps16-01 #PowerSupply #Podcast #AHRMM #HealthcareSupplyChain #SupplyChain #GS1 #UDI #Data #SKU #SupplyChainData

By the time you implement “best practices,” they've become boring practices, and B2B sure doesn't mean boring to business. In this episode, Drew talks with Udi Ledergor (Gong), author of Courageous Marketing, the book that challenges B2B marketers to stop playing it safe. Together, they explore what it means to lead with creativity, confidence, and courage. Udi also shares how Gong earned attention by building an audience that wanted to engage, not just be targeted. With every executive, from the CEO to the CFO, invested in the story, marketing became a company-wide advantage instead of a department.  Three B2B Marketing Traps Udi Warns Against:  Following industry best practices instead of breaking them  Letting marketing own brand alone  Hiring for experience over potential Plus:  The punch-above-your-weight framework that makes a startup look enterprise-ready  Why brand must be led by the CEO and modeled across the exec team  How to hire for curiosity, learning speed, and potential  How to sell the 95–5 content mindset to your CEO and CFO If you're done blending in, this conversation will remind you why courage still wins in B2B. Udi will be speaking at the CMO Super Huddle in Palo Alto on November 7th, 2025. All attendees will receive a complimentary copy of his book, Courageous Marketing, and can get it signed in the morning!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

En conversación con El Líbero el senador de la UDI e integrante del comando de Evelyn Matthei, aborda el escenario electoral, la acusación constitucional contra el exministro Pardow, y el triunfo de Milei en las elecciones legislativas.

Udi Ledergor is back on the pod—and this time, he's bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today's crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to build brands people actually love. In this episode, he and John dig deep into what separates average from iconic in today's AI-drenched world of “best practices.”You'll hear:Why courageous marketing requires risk, not just reachThe 10-20% “crazy idea” budget every brand needsHow sales and marketing can truly work togetherThe real difference between vanity metrics and valuable growthHow to craft a brand people feel, not just seeWhether you're a marketer looking to break the mold or a seller tired of lead-gen lip service—this episode is for you.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Udi on LinkedIn: https://www.linkedin.com/in/udiledergor/Get Udi's book Courageous Marketing: https://mybook.to/courageousmarketingCheck out Gong's Website: https://www.gong.io/

Bitcoin soars past $122K flipping Amazon's market cap. Charlie and Colin analyze price predictions from $150K-$400K, discuss the Mayer Multiple indicator, boomer ETF flows, and whether the 4-year cycle still holds in this bull market.Charlie and Colin dive deep into Bitcoin's explosive run past $122,000, analyzing what's driving the rally and how high it could go. They break down predictions from Peter Brandt ($150K), Bob Lucas ($175K), and the wild $400K call from Udi. Plus: why boomer ETF flows might be the secret sauce, the Mayer Multiple indicator, and whether we're in for a supercycle.Subscribe to the newsletter! https://newsletter.blockspacemedia.comNOTES:• Bitcoin hit $122K all-time high over weekend• Market cap exceeds $2.4 trillion, flips Amazon• Mayer Multiple at 1.12, well below 2.4 threshold• iShares Bitcoin ETF trades at $67 per share• DXY down 10.7% in 2025, worst since 80s• Gold market cap at $22.3 trillion (10x Bitcoin)Timestamps:00:00 Start03:00 Bitcoin marketcap flips Amazon & Google08:25 Mayer Multiple (it's back baby!)10:27 Analyst: Peter Brandt (parabolic advance)13:54 Analyst: Bob Lucas (4 yr cycle)25:19 Analyst: Udi (just vibes man)-

Udi Wertheimer discusses Bitcoin Core's controversial OP_RETURN changes, mounting community backlash, and why Core developers are losing social capital with Bitcoiners over technical decisions they can't properly communicate.You're listening to Bitcoin Season 2. Subscribe to the newsletter, trusted by over 7,000 Bitcoiners: https://newsletter.blockspacemedia.comUdi Wertheimer, co-founder of the Taproot Wizards and famous Bitcoin provocateur, joins us to talk about the explosive OP_RETURN debate dividing the Bitcoin community. We dive deep into why Bitcoin Core developers are facing unprecedented backlash, how they've lost touch with newer Bitcoiners, and what Greg Maxwell's sudden reappearance signals about Core's weakening position. Udi offers surprising insights on both sides and proposes solutions for rebuilding trust between developers and the community.Follow our guests: @udiwertheimer**Notes:**• OP_RETURN controversy spans over a decade• Greg Maxwell returns after years of silence• Core devs disconnected from 5+ year Bitcoiners• ~50 readers engage with Bitcoin OpTech weekly• 6-month delay suggested for PR merge• JPEGs benefit from controversy attentionTimestamps:00:00 Start03:08 OP_RETURN Debate Summary10:21 SPAM on Bitcoin17:17 Is this a Core blunder?27:26 How SHOULD Core do?34:42 What if Core doesn't communicate better?37:38 What does a pleb do?-