Podcasts about growth marketing manager

Join us on Pathmonk Presents as we welcome Reshma Baskaran, Growth Marketing Manager at Accacia, a platform simplifying decarbonization for real estate. In this episode, Reshma shares how Accacia helps track carbon emissions and promotes green construction with sustainable materials and energy-efficient solutions. Discover their strategies for engaging a niche audience through networking, thought leadership, and a user-focused website. Reshma also dives into her day-to-day marketing tasks, offering insights on content creation and community-driven growth. Tune in for actionable tips on building trust and driving conversions in a legacy industry committed to sustainability.   

What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about how to make it in the industry.  Check out Kirk's marketing freebies on heydigitaldoc.com

In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You'll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.Dave and the Tenon team cover:The importance of aligning marketing goals with overarching business objectives to drive meaningful resultsHow to create a marketing operating system that prioritizes clarity, efficiency, and flexibilityPractical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You've heard it before – every B2B marketer's top pain point is marketing attribution. It's complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.That's where Paramark steps in. Their platform makes it simple to understand what's driving results (and what isn't) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He's so passionate about solving this problem, he's offering listeners a free brand assessment. Pranav will personally analyze your brand's performance and share his insights—an opportunity you don't want to miss.Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, we welcome Amy Wilkinson, Growth Marketing Manager at Wallet Connect. Amy delves into the world of decentralized internet and how Wallet Connect is revolutionizing user experiences in this space. She explains their messaging protocol and developer tools that enable seamless, secure, and scalable interactions in the Web3 ecosystem. Amy also shares insights on marketing strategies in the fast-paced Web3 industry, emphasizing the importance of organic growth, events, and Web3-native tools. The conversation covers challenges in building user-friendly experiences, the role of websites in client acquisition, and Amy's approach to leadership and staying updated in the marketing world.

Pippa Hudson gets Heritage Day weekend restaurant suggestions from Dineplan's Growth Marketing Manager, Paige Errera.See omnystudio.com/listener for privacy information.

En este especial, Corti y Javier Nieto presentan de la mano de Roberto Pérez, la adquisición de Libros.com por parte de Product Hackers.Contamos la historia que hizo que esto ocurriese, cómo ha sido el proceso y cómo vamos a usar una editorial para escalar el grupo Product Hackers.

In this episode of "Scrappy ABM," host Mason Cosby is joined by Tyler Pleiss, the Growth Marketing Manager at Movable Ink. Together, they dive into Tyler's practical approach to building and scaling an account-based marketing (ABM) program from the ground up, without relying on expensive technology platforms.=================================Best Moments:(02:05) Tyler introduces Movable Ink, an email platform that provides personalization for B2C brands(03:19) Defining account-based go-to-market and the key pillars of the strategy(06:01) Using first and third-party data to prioritize accounts and align messaging(10:48) The process of creating the targeted account list, involving cross-functional stakeholders(16:04) The importance of collaboration in developing messaging and content for ABM campaigns(19:00) Measuring success through KPIs and a framework for reporting on progress(24:21) A specific win-back strategy being implemented, leveraging internal data insights=================================Guest Bio:Tyler Pleiss is the Growth Marketing Manager at Movable Ink, an email personalization platform for B2C brands. He is responsible for building and scaling the company's account-based marketing program from the ground up. Tyler is known for his insightful newsletter on ABM strategies and approaches, which offers practical advice and real-world experiences.

איך אפשר לשלב כלי AI בעבודה היומיומית שלנו? קלוד, ג׳מניי, GPT ואחרים - איך מתאימים את הכלים הקיימים לסוגים שונים של משימות? ומאיפה מתחילים לרכוש מיומנות על הכלים האלה? במהלך חודש אוגוסט נקדיש את הפרקים שלנו לנושא שקל לצרוך גם אם אתם בחופש - AI. בכל פרק, נשאל איך אפשר לעבוד עם כלי AI בזווית שונות של הסטראטאפ שלנו.  ובפרק הפעם אנחנו מדברים על AI ביום יום. כשמדברים על Gen AI נוטים לחשוב על מהפכה ענקית שמשנה ועוד תשנה את שוק העבודה. אבל למעשה כבר עכשיו יש בשוק כלים זמינים ונגישים לכולם שיכולים לסייע לנו במשימות השגרתיות ולחסוך לנו זמן ואנרגיה משמעותיים. השבוע, אדוה שיסגל מדברת עם נתנאל דרשן, Growth Marketing Manager במאנדיי, על ה-״Life Hacks” שגילה כשחקר בעצמו את הכלים העוצמתיים שיצאו בשנים האחרונות, ושינו את שגרת העבודה שלו.See omnystudio.com/listener for privacy information.

On episode 394 of the BlockHash Podcast, the U.S. Growth Marketing Manager for Pionex US, Easton Evans, joins Brandon Zemp to explain Pionex and how they operate as a bot trading exchange. Easton drives strategic marketing initiatives to foster growth and engagement for the platform and the AI Trading Bots. Easton has be involved in crypto and web3 for over 7 years, and his expertise lies in leveraging data-driven strategies to achieve marketing goals and drive business growth.

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In questa intervista, Simone Dassereto ci racconta il suo percorso professionale e personale attraverso aneddoti personali e consigli pratici. Partito come Assistant Project Manager, oggi Simone è un Growth Marketing Manager che ha collaborato con +80 brand con sede in Europa, Australia e USA, tra cui Sky Italia, Yoox e Zalando. Vedremo quali sono gli elementi chiave che hanno accelerato la sua carriera all'interno delle corporate, come per esempio la pratica e l'adattabilità, regalandoci preziosi suggerimenti su libri, podcast, blog e newsletter che hanno arricchito la sua carriera. Simone Dassereto è un Expert Learnn ⬇️ https://learnn.com/expert/simonedassereto/

Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth.Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners.A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social display advertising, and app and video advertising.Upgrade Inc. is a US-based FinTech company that offers a full range of credit and banking services.Tune in to learn more about:Keeping up with fintech and marketing industry trends Trying out Tik-Tok for the first timeThe compliance factor in influencer marketingMessaging and creativity on Meta and in-appA/B testing and constantly trying to improveAnd a lot more.Ishita says:“One of the things I have found crucial for creative development is the partnership between the marketing team and the creative team.”Subscribe here:

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Tạo tài khoản miễn phí ngay tại đây https://try.cambly.com/uudai?lang=vi&referralCode=meomeo40 để "tăng trưởng" kỹ năng giao tiếp tiếng Anh trong năm mới với chương trình ưu đãi Tết 2024 của Cambly đến hết 14/02! Nhập code meomeo40 và nhận ngay 30 phút học thử với giá chỉ 24,000 VND, học nhóm chỉ từ 360K/tháng và học 1 kèm 1 với gia sư bản xứ từ 732K/tháng.Trong kỳ #chuyennganh tuần này, chúng ta sẽ cùng tìm hiểu về Growth Marketing (Tiếp thị Tăng trưởng) với chia sẻ từ Growth Marketing Manager tại thị trường Việt Nam của Cambly – một lĩnh vực đầy hứng thú và thử thách trong bối cảnh thị trường và công nghệ không ngừng phát triển như hiện nay nhé!

“We need to be more data-driven than we have ever been.” - Joshua BarclayThank you for tuning in to episode 73 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is Joshua Barclay, Growth Marketing Manager at CRMNEXT. Joshua shares his career journey that led him to his current role. CRMNEXT is a cloud or on-premise CRM solution provider specifically built for credit unions. Their focus is to support credit unions with actionable data to simplify work, drive growth, and deliver on experience. During our conversation, Joshua and I chat about the importance of data and technology in this changing financial landscape. Joshua talks about the New World Banking Order and what this means for the future. Listen as Joshua talks about how credit unions can move towards data unification.As we wrap up the episode, Joshua talks about the leadership legacy of one of his family members, his enjoyment of fine dining experiences, and the city he enjoys traveling to most. Enjoy my conversation with Joshua Barclay!Find the full show notes on cuinsight.com.Connect with Joshua:Joshua Barclay, Growth Marketing Manager at CRMNEXTjoshua.barclay@crmnext.com crmnext.us     Joshua: LinkedIn CRMNEXT: LinkedIn | Twitter | Facebook | Instagram | Youtube

App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting your app with users. We also are pretty familiar, way more than we would like to, with the notion of a mobile app churn. This infamous situation when people, users of your app you spent so much energy to find, abandon the app. In this episode, we will be talking about how to prevent app subscriber churn in particular. When people leave your paid app it's a problem but not as big as when they pay you a subscription fee and they stop using your app. Today's Topics Include: Vahe Baghdasaryan background What is CoinStats today What is App Subscriber churn Unintentional users churn and how to mitigate it Intentional users churn and how to mitigate it App Analytics tools Vahe suggests Switching the tables: the case when Vahe was an app user who was persuaded to stick to the app Android or iOS? Leaving his smartphone at home, what features would Vahe miss most? What features he would like to see added to his smartphone? Links and Resources: Vahe Baghdasaryan on LinkedIn CoinStats company Vahe's coaching page Vahe's course Business Of Apps - connecting the app industry Quotes from Vahe Baghdasaryan: "Subscriber churn is inevitable, but implementing the right interventions  can make it healthy." "Giving this your customers a grace period is always a good idea. Another very important thing here is incorporating life cycle marketing in terms of transactional communication with the users that you fail to charge. For example, if you fail to charge, send them an email notification that says your payment didn't go through. " "So the biggest takeaway from here is like if you're gonna ask them to update their billing information, there's something that is that has a lot of friction in it. And your strategy should be also how am I gonna like minimize the friction? " Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Podcast: Purpose-Driven Wealth Episode: Episode 103 - Your Slice of the Sunset - Fractional Ownership of Vacation Homes     When we go on vacations, we can't help but wonder how it would feel to own something like that vacation spot you enjoyed. What if you can participate in an investment specifically dealing with vacation rentals?   In this episode of the Purpose-Driven Wealth podcast, Mo Bina talks with Jack Donnell about Fundhomes, and the basics of a fractional investment model in vacation rentals. They also talk about the effect of inflation on these assets, as well as risks associate with them. The fractional investing model can work with alternative investments, as its space is very diverse and new asset classes are coming out every now and then.     Here's what you will expect in this episode:   A fractional investing platform for vacation rentals How do they curate and vet investment properties? A combination of income plays and appreciation. Taking into account market corrections and loss of value. Preferred markets or geographical areas. Correlation of these investments compared to traditional ones. The effect of inflation on different assets Types of risks associated with vacation rentals. Types of investment offered and investors they work with Connecting and pooling investors with others Having a deep background in property management Encouraging people to try fractional investing model in alts.       About Jack Donnell:   Jack Donnell is a seasoned professional with a diverse background in customer success, marketing, and project management. Currently, Jack serves as a Customer Success Associate at Instacart in the United States, where he has been contributing for the past 2 months. Prior to this, he worked as a Growth Marketing Manager at Fundhomes in Newport Beach, California, for 1 year and 2 months. Jack also gained extensive experience as a Customer Success Manager - Onboarding at Sprout Social, Inc. in Seattle, Washington, for 1 year and 6 months, excelling in customer satisfaction and social media marketing strategies. His expertise extends to areas such as product marketing, social listening, Facebook Ads, Google Ads, UTM, Google Analytics, API integrations, and social media marketing. With a background that includes project management and engineering, Jack's professional journey includes roles at SmartSpace AI, Irvine Company, and 10th Street Aquatics. He holds a Bachelor of Business Administration in Business Administration and Management from Brandman University and a Bachelor of Business Management from Montana State University-Bozeman, with a strong foundation in management and marketing.         Jack Donnell Links:   Website: www.fundhomes.com Email: team@fundhomes.com Linkedin: https://www.linkedin.com/in/jack-donnell/       Connect with Mo Bina on… Website: https://www.high-risecapital.com/ YouTube: https://www.youtube.com/channel/UC5ISsEKBHlkX7lk9b68SKLA/featured Instagram: https://www.instagram.com/highrisecapital/ Medium: https://mobina.medium.com/   For more information on passive investing in commercial real estate, please check out our free eBook — More Doors, More Profits — by clicking here: https://www.high-risecapital.com/resources-index

Israa Alrawi is an Ecom Lifecycle and Growth Marketing Manager at The Winbox. After scaling her eCommerce business, she found her passion in the world of email marketing. She has now driven £50+million in revenue and increased customer retention by 30% during her time at the agency!  In this podcast, Israa chats about email deliverability and winning the inbox, her pivotable career moment, how she became profitable from day 1 with her eCommerce store and three best practices when it comes to email marketing.  Find out where people are going wrong with their email strategy by listening to this episode. Don't let your emails go to spam!

Launch your revenue strategy in just 4 days! Discover a structured approach to monetization, pricing, subscription, and everything in between. Today's guest is Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats. You will discover how he's increased the daily revenue at CoinStats by more than 113% and the number of new users who start a free trial by more than 87%. Topics: - How to build your pricing strategy - How to reduce churn - How to develop lifecycle marketing strategies for subscription optimization and subscriber retention Use the code "APPMASTERS" to get 20% off his subscription optimization course : https://maven.com/vahe-baghdasaryan/subscriptionoptimization App Audits: https://play.google.com/store/apps/details?id=com.quotes.motivationapp&hl=en_US&gl=US https://apps.apple.com/us/app/couplet-naughty-couple-games/id1593016036 You can also watch the video: https://youtube.com/live/yFPd4XUn4nM Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone's new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

“There's so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. It won't always work, but you will end up with templates that you can use over and over again.” The next Behind the Post guest went from working in a call center to being an author and top content marketer with his work being featured in CNBC, The Times, and Fast Company, as well as leading marketing blogs, including Ahrefs, Search Engine Journal, and SEMrush.  Sam Thomas Davies, Growth Marketing Manager at Drip, joins host Olivia Messina to discuss his approach to content marketing and his tried and true methods that allow him to always have a repertoire of strong content.  He believes it's not just about what you write, it's how you frame it. Thinking like a writer, it's enough! You have to think like a publishing house and take into consideration SEO, your reader, etc. It's so much more than content, it's how you communicate.  Since posting on LinkedIn and Twitter daily, Sam delves into his recent learnings, especially about content ideation and his process of including links in posts, and his secret for keeping reach high! If you're someone who struggles with writer's block, Sam shares step-by-step how he reverse engineers top-performing content and templates it. He even shares how he utilizes the hub and spoke model to take 1 piece of content like a blog, podcast, or newsletter and transform it into 7-9 pieces.  Hot Topics: How to use the hub and spoke model to repurpose content like a pro Sam's best tips for personal branding and his secrets to achieving high reach  How Sam uses Tweet Deck and Notion to reverse engineer top-performing content on Twitter and create reusable templates 

Evan Kling, Growth Marketing Manager at Vicarious, joins to discuss how he spearheads different creative campaigns and utilizes his teammates' specialties in bringing a vision to life in a fast-paced startup environment.

On this episode, we talk to Charley Karpiuk, Growth Marketing Manager at Airtame.His career path hasn't been traditional, with his first Marketing experience coming from promoting his own music events as a DJ, and starting an English language school in Japan. These both showed him the importance of community building, and the value of remaining adaptable to the situation.Charley talks about the pros and cons of using funnels to design marketing strategies [12:45], their application in B2B and B2B2C, and how to measure their success [20:15].Generative AI and ChatGPT are the hot topics right now. So we talk specifically about how that may impact search over the next year or two, and how we think Google may react to Bing's quick adoption of AI [24:45].And since this is the Marketing Mix, we ask Charley about his favorite cocktail - his own creation called a 'Citron de Charles' (said with a french accent!). Hear the recipe at [35:50].To connect with Charley, find him on LinkedIn at https://www.linkedin.com/in/charleskarpiuk/In the episode, I mention a New York Times article about Bing's AI Chatbot. The full article is here: A Conversation With Bing's Chatbot Left Me Deeply Unsettled by Kevin Roose.Timestamps:0:03:55  Creating a Community of Japanese Housewives and Word of Mouth Marketing0:06:31 Exploring Different Personas and Strategies for Community Building0:11:13 The Benefits of a Degree in Philosophy for Marketing0:12:48 The Usefulness of Funnels in Marketing0:18:27 KPIs and Leading Indicators for Digital Marketing Funnels0:21:33 Funnel Strategies for B2B2C Marketing0:22:32 Differences Between B2B and B2C Marketing 0:25:25 Exploring the Impact of Chatbots on Search Engine Results0:35:50 A French Twist on a Screwdriver [Cocktail Recipe]

In this week's episode, Alice Roussel, Growth Marketing Manager, shares how she quitted manager roles for operational roles and discusses how what can be seen as an unconventional career path brought her. We also find out what inspires Alice and what empowers her to be the brilliant woman she is today.You can connect with Alice through her LinkedIn and Twitter and her website MerciLarry.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.Where to find Women in Tech SEO?Twitter: @techseowomen and #WTSPodcast Website: womenintechseo.comAny question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.How to get involved?We're on a mission to amplify women in the SEO industry. Joining the Women in Tech SEO community is open and free for all women in the SEO industry.Become a part of over 5,000 active members on our Slack group, Facebook group and through our social media channels: join now.

In this episode, Michael interviews Julian Busch, Growth Marketing Manager at MongoDB, to discuss the MongoDB for Startups program. Julian shares insights about the program's evolution, benefits, and goals for supporting startups around the world. Key takeaways from this episode include:MongoDB for Startups aims to help founders scale their businesses by providing access to MongoDB Atlas's developer data platform, credits for MongoDB Cloud products, free technical advisor sessions, and co-marketing opportunities.Technical advisor sessions connect founders with MongoDB experts who offer valuable guidance on optimizing their technology stack.The recent launch of MongoDB Ventures further strengthens the company's commitment to supporting startups through corporate venture capital.MongoDB for Startups is suitable for founders at various stages, from ideation to MVP and beyond.Tune in to learn more about the MongoDB for Startups program and how it can benefit your startup venture.Visit: https://mdb.link/startups-live for more information

This week, Karessa Parish, Growth Marketing Manager at ClassTag joins Jeff to talk about the connection between scaled CS and marketing. Here are some of the key takeaways: Look for ways to automate things that you do over and over Evaluate your content to align with customer self-service needs CSMs should be facilitators rather than information keepers Give a space for customers to talk to each other Examples of scaled ways to grab your customer's attention Connect with Karessa here ----- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

It's no secret that email is one of the best channels in terms of ROI. But there's so much more to a well-rounded marketing strategy than email marketing. Join Sam Thomas Davies, a Growth Marketing Manager at Drip and the host of a new ecommerce podcast, Beyond the Inbox, for raw and honest conversations with ecommerce founders, marketers, and makers about what's working in their marketing today—beyond the inbox. You'll learn the customer-first strategies top ecommerce brands use to grow their brand's reach, turn customers into advocates, and much more. Beyond the Inbox goes live on March 14th, but in the meantime, make sure to subscribe wherever you find your podcasts. And head over to https://www.drip.com/podcast to get new episodes delivered to your inbox each week.

This week, Karessa Parish, Growth Marketing Manager at ClassTag joins Jeff to talk about the connection between scaled CS and marketing. Here are some of the key takeaways: Look for ways to automate things that you do over and over Evaluate your content to align with customer self-service needs CSMs should be facilitators rather than information keepers Give a space for customers to talk to each other Examples of scaled ways to grab your customer's attention Connect with Karessa here ----- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps.Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle. You'll learn about:1)the most commonly used pricing strategy2)valuing features using Max-Diff Analysis3)how to understand the willingness to pay using the drop principle4)what to test when experimenting with pricing (subscription length, location, price)Tune in for valuable tips and expert advice on optimizing your subscription app's monetization strategy.Episode Topics at a GlanceCoinStats' approach to monetization Why understanding customers is importantWhat is a banded model in subscription pricingHow to value subscription features, How to measure the willingness to payThe drop principle - a commonly used product pricing strategiesPrice Experimentation - Big Testing for Big ResultsThe impact of subscription lengthLocation-based pricing More about VaheVahe is a highly accomplished growth product and marketing professional with a wealth of experience in consumer startups across various industries, including education and fintech. He currently holds the position of Senior Growth Marketing Manager at CoinStats, where he is responsible for driving subscription optimization, user retention, and activation and leads the lifecycle marketing team. He has spoken internationally on engagement strategies, user activation, and onboarding optimization strategies. He's also a 5-star rating mentor on GrowthMentor. Vahe has recently released his on-demand courses on subscription optimization & pricing strategy. More information can be found here.Vahe's LinksVahe's Subscription Optimization & Pricing Strategy CourseVahe's Twitter Vahe's LinkedInTimestamps00:00 Welcome to the Subscription League 00:21 Welcoming Vahe Baghdasaryan 00:48 Vahe's transition from edtech to fintech 01:25 What have you learned from startup founders? 02:41 How has the FTX collapse impacted CoinStats? 03:53 Subscription optimization at CoinStats 10:04 Why pricing experimentation is important 15:02 What countries are driving most of CoinStats' revenue? 15:55 How do you set prices per region? 18:19 How to be careful about price discrimination 20:53 What is next for CoinStats? 23:00 Thoughts on the sunk cost fallacy 23:54 Where to learn more 25:00 Thank you for listening!Transcript

En el mundo del desarrollo, estamos acostumbrados a que los intermediarios sean jugadores dominantes en la mayoría de los aspectos. ¿Qué pasaría si le damos el poder de decisión y gobernanza a los creadores, usuarios y al protocolo en sí? El día de hoy nos acompaña Valeria Salazar, Growth Marketing Manager de Archway, una plataforma que incentiva a desarrolladores de Dapps en el mundo blockchain, para hablar sobre las ventajas que trae adoptar nuevos modelos de recompensa para desarrolladores. Enlaces de interés: * Archway (Sitio Oficial) * Criptomonedas.do (Sitio Oficial | Instagram | Twitter ) * Criptomonedas Latam (Comunidad de Telegram) * Blockchain RD (Dev. Community en Discord). * La Cripto Uni con Javier Suárez ( YouTube | Instagram | Twitter ) Otros enlaces recomendados * Millstonelab.com Todas las ideas expresadas por los hosts de este podcast y la de sus invitados son únicamente sus propias opiniones, y no deben ser tratadas como una inducción a la compra o venta, ni como recomendación a alguna estrategia financiera. Este podcast es solamente para fines informativos y educativos. This Episode is NOT sponsored. --- Support this podcast: https://podcasters.spotify.com/pod/show/criptomonedasdo/support

Invité : Antoine MONNIER, Growth Marketing Manager, Origami Marketplace Au programme de la conversation entre Antoine et Mony : 1:05 : les plus grands challenges du B2B aujourd'hui 4:13 : en B2B, c'est une erreur de se focaliser sur les décideurs 10:39 : est-ce que tu as des retours à faire sur le passage de la leadgen à la demandgen ? 17:16 : est-ce que tu as mis en place une stratégie ABM dans ton organisation ? 25:20 : Est-ce que tu as des préconisations sur l'utilisation de LinkedIn en organique et en publicité ? 34:12 : quels sont tes conseils en matière d'email marketing ? 39:04 : si tu devais donner un conseil à toi il y a un an pour devenir un marketer aujourd'hui, ce serait quoi ? Mais aussi beaucoup d'autres sujets ! Références abordées : LinkedIn : https://www.linkedin.com/in/antoine-monnier-growth/ Site web d'Origami Marketplace : https://origami-marketplace.com/ Page LinkedIn d'Origami Marketplace : https://www.linkedin.com/company/origami-marketplace/

Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you! We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft, to talk about how the VanillaSoft-Autoklose team pulled off its Growth Month event in June 2022. Under Ollie's leadership, the team surpassed registration goals and pulled off a month-long event consisting of over 40 sessions led by sales and marketing experts. Listen in to learn more about how he pulled off this successful conference!

“So these were super important milestones that we were able to achieve thanks to this combination of real strategic SEO and really high-quality content, that our sales team had a direct impact on with their advice.” Hello hello! For episode 78 of the Flying Cat Marketing podcast, we sat down with Andrea Skarica, Growth Marketing Manager at Mixmax, to discuss Mixmax's collaboration with Flying Cat Marketing, and the results they were able to achieve through combining subject matter expertise with an SEO framework for predictable growth.Mixmax is a fast-growth sales engagement tool that allows sales professionals to automate and personalize their cold email outreach and win more replies and meetings by turning email from a static experience into a more interactive one.In this episode, we deep dive into how, through their collaboration with Flying Cat Marketing, Mixmax was able to Define their tone of voice.Create enjoyable content their Ideal Customer Profile could relate to.Increase and improve their SEO profile.Increase their sales-related keywords.According to Andrea, “[Mixmax is] ranking on page one for Outreach alternatives, SalesLoft alternatives, and some other [keywords] like email sequence software, even best sales engagement platforms.”“So when I arrived [to Mixmax,]” says Andrea, “I had quite a small budget, [and I was told] "Okay, so what are you gonna do to improve our growth organically rather than investing in paid?”...I decided; Okay, let's go and build a content strategy backed by SEO."By collaborating with Mixmax's own sales team and gathering their Subject Matter Expert advice, we were able to achieve results like a 548% increase in sessions.Tune in to learn more about combining SEO and thought leadership content can achieve huge results for businesses.In this episode we talk about:SEO Organic content marketing Subject matter expertise Timestamps:00:35-04:11 Mixmax and Flying Cat Marketing: Where it all started 04:12-06:10 Building thought leaderships content distributed through SEO and social media06:11-11:40 What results did Mixmax achieve through organic content marketing?11:41-13:47 The importance of understanding the ICP pain points 13:48-16:11 Why was nailing down the tone of voice a priority for Mixmax?16:12-17:49 How to set your sales content apart from competitors 17:50-22:31 How Mixmax and Flying Cat Marketing built a seamless subject matter expert process22:32-26:25 How to use LinkedIn to connect with your ICPConnect with Andrea Skarica on LinkedIn: https://www.linkedin.com/in/andreaskarica/While you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing:Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQdApple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4Stitcher: https://www.stitcher.com/s?fid=579505&refid=stprFollow me onInstagram: https://www.instagram.com/flyingcatmarketing/Facebook: https://www.facebook.com/flyingcatmarketingLinkedin: https://www.linkedin.com/company/flying-cat-marketing/

In this week's episode, Jack Chambers-Ward is joined by Alice Roussel, the Growth Marketing Manager at Pictarine. Jack & Alice discuss: What SEOs can learn from PPC Some common misconceptions about the relationship between SEO & PPC Should you build landing pages specifically for PPC or SEO or both? What the future of PPC may hold And much more! Search With Candour is supported by SISTRIX, the SEO's toolbox. Go to sistrix.com/swc if you want to check out some of their fantastic free tools. Full show notes and transcript available at search.withcandour.co.uk

Some of the best solutions, software, and technology are developed by creators who have experienced the pain points themselves. RedTeam offers construction management software created by a contractor solving contractor problems. Growth Marketing Manager, Steven Tripp joins us to give more insight into acquiring products and expanding personas all while managing the brand. With all of this, Steven met challenges with telling their story and worked to transition towards value-based messaging. He gives our listeners insight into what it means to really simplify and clarify messaging and build brand awareness and align content in order to reach their audience.

In this episode of The SaaS SEO Show, we've interviewed Regan McGregor, Senior Growth Marketing Manager at Vervoe, and discussed how to handle dual meanings in search plus many more interesting topics.Here's what we're covering: What is Vervoe? Who's using the product? How does Regan handle dual meanings and interpretations in search? How to make your content more inclusive. Using different touch-points to turn users into customers. Stay Tuned:► Website► LinkedIn► YouTubeDon't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.This episode is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Narsingh Dixit is the Digital Growth Marketing Manager at Unilever, while also teaching digital marketing to young as well as experienced professionals, at BrainStation.  Narsingh has focused on marketing throughout his career, but going out of his way to diversify the industries and the approaches he's taken. This has allowed him to get a holistic view of what it takes to run a business, understand and respond to an audience, and always look to evolve your brand. His Shiny New Object is personalisationm along with its many benefits to businesses when it's done right. Listen to Narsingh talk about the importance of personalisation and all his other marketing tips in our latest podcast episode. 

Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "optimise everything for virality" and how, as a small company, they manage to use their on trade sales to boost their DTC sales.

Orlee Berlove, Growth Marketing Manager at PreVeil, shares how to leverage different marketing strategies to drive customer growth. PreVeil is a company that deals with data security and privacy. Companies like PreVeil were once focused on enterprises and government. Increased digital presence in business has expanded the focus to consumers, startups, and mid-sized businesses. Berlove recommends using multiple strategies for effective growth marketing. The approach can be determined by two factors: what your customers are looking for and where they hang out. This allows you to create a message and paves the way to where to broadcast it. For her industry, Berlove uses heavy content marketing. This draws business leaders to explore the website and realize the importance of data security. Berlove sees data security as an essential component of businesses in the future. Full encryption of data transmission is the best protection against attacks. Companies need to innovate a competitive advantage in their offerings. In the case of PreVeil, this is end-to-end encryption and zero trust solutioning.Business leaders looking to expand their marketing strategy knowledge will find Berlove's expertise insightful. The show also offers great information on data security and its significance in our times.LinkedIn - https://www.linkedin.com/in/orleeberlove/Website - https://www.preveil.com/Dave Gerhardt Marketing Group - https://davegerhardt.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

You've created a product, solution, or service because you know there is a need for its buyer intent. We forget to leverage that buyer intent and understand the behavioral patterns of customers and how they search. Growth Marketing Manager at Vervoe, Regan McGregor takes it back to basics and leverages intent for sustainable growth and improved buyer experience. With quality and optimized content, they're at every stage of the buying journey. Vervoe is all about hiring and skills, as their AI-powered solution predicts job performance using skills assessments that showcase the talent of every candidate.

We were eager to learn about growth marketing in such a niche industry and welcomed Growth Marketing Manager of Stora, Hilary McGuckin to the show. Stora is an all-in-one software for self-storage web sales and facility management. The community within this industry are well connected and referrals play a big role. Stora are working to creating a successful referral program and are working to give value back to the community. As a start-up they rely on inbound traffic and leverage their experience in the industry coupled with an authentic and relatable brand story.

When you reach that prime of triumph, it's so easy to count the wins, but what we don't realize is that it takes years of reinvention to get there.  Justin Dignelli and Peter Zawistowicz are the masterminds behind helping MongoDB drive from sales-led to product-led growth. To give you an overview, MongoDB is an open source database platform that is designed to unleash the power of software and data for developers and the applications they build. In this episode, we got a chance to chat with these two moguls as they look back on their years of helping MongoDB in fortifying its systems, building special product teams and achieving continued success. Show Notes [1:46] The genesis of Atlas: Why did MongoDB start incorporating Atlas? [2:49] What is the main focus of MongoDB? [6:11] What does their initial team look like? [13:03] The benefits of incentives and how it drives people's behavior? [19:57] How did they come up with their initial wins? [27:20] What are some milestones that contributed to their success? [31:46] What are some of the biggest changes that their sales team has to make to reach their company goals? [33:46] Collaborations and being thoughtful when it comes to making broader changes  [39:33] 5 useful steps in transitioning from Sales-Led to Product-Led About Justin Dignelli Justin is the former Senior Director at MongoDB. He helped in expanding and drove the company towards a cloud-first go-to-market. He also contributed to MongoDB's transformation into a more product-led growth model plus enterprise sales. About Peter Zawistowicz  The former Growth Marketing Manager at MongoDB. He pioneers in driving demand and growth at product-focused, enterprise software companies (with a specialty in SaaS/cloud). Moreover, Peter has experience with developer-focused programs, product-led development (PLG), digital acquisition, field marketing, and the like.  Links: MongoDB Pace App Profiles: Peter's LinkedIn Justin's LinkedIn

Just like us, our guest today is obsessed with the user journey and working to heighten and offer the best experience. Blake Grewal is the Growth Marketing Manager at Codelitt, who offers custom software strategy, engineering, and design. Codelitt has seen great success over the years and Blake has joined the team to push their growth further. He offers us insights into his marketing expansion strategy and his efforts to expand their growth channels. With a user-journey obsession, Blake works to better understand how prospects interact with their website and focus on a quick, streamlined, and educated buying journey.

This is the first episode where I've had a guest host on Modern Multifamily.No better person than Timothy Rodman, Growth Marketing Manager at Rent Dynamics to be that special guest host!Tim was fortunate to get connected with Doron Rothstein, a Property Manager with Sun Garden Apartments in Las Vegas and this was a really fun conversation to listen to.As we embark on our focus of talking with leasing experts around the industry, this was another great episode chalked full of takeaways.Enjoy!

In celebration of Women's History Month, Apptivate's Women In Mobile series will take over the podcast in March. Maria Lannon, VP Account Management at Remerge, will be our host for the month.Our guest for this episode is Fabiana Ayala, Growth Marketing Manager at Truebill. Fabiana shares her experiences speaking up in the workplace with English as a second language. She also discusses her work "must-haves" when traveling the country with her fiancé and why she schedules her personal life on her professional calendar.Truebill is a personal finance app and Fabiana oversees its paid social channels. Before that, Fabiana worked at the advertising agency Bamboo, where she cut her teeth in marketing mobile apps.  Questions Fabiana Answered in this Episode:Tell us more about how you got into mobile marketing?Do you feel pressure to do more? How do you manage that?Walk us through your work day managing six social channels. What are your deal breakers and must-haves when managing your time?How have you adapted to working remotely while traveling the country?How have you been able to bring your personal life into your work environment?What has been the most challenging experience so far in your career? How were you able to turn that into something positive?What's a piece of advice you've received that's helped you with your career?How could the workplace encourage more personal development?Have you had a female mentor that's helped you along the way?What resources would you recommend for other women?Timestamp:0:44 Fabiana's background & Truebill3:08 Taking on multiple marketing channels4:50 Big impacts with small marketing budget7:46 It's okay to put things on pause10:29 Fabiana's must-haves for the work day13:11 Managing work on the road15:10 Putting personal life on work calendar16:47 Patience & self-worth21:25 Attitude is a choice24:03 Using your voiceQuotes:(18:00-18:07) “I think we need to understand our self-worth and be open and vulnerable about our frustrations, especially to our mentors.”(24:02-24:35) “We need to keep reminding ourselves that we shouldn't be afraid of using our own voice. We have the right to have our own point-of-view, our own opinion. We're allowed to disagree, and we shouldn't be afraid of confrontation. We should always come with an open heart and mind into this communication; and if we still disagree, it's okay to agree to disagree. I feel like we shouldn't let anyone diminish our voices because of our gender.” (24:54-25:09) “With English not being my first language, I sometimes say something and think, ‘That sounded better in Spanish.' So I need to push myself to just say it. Say it as it comes, and if people don't understand they'll ask questions.”Mentioned in this Episode:Fabiana AyalaTruebillEmail - fabiana@truebill.com // fabianaayalahopp@gmail.comInstagram - @fabianaayalahHow I Built This PodcastThe GaryVee Audio Experience

The Squiz is your shortcut to the news. We're growing at the Squiz - we're hiring for a Social Media Editor, a Growth Marketing Manager and a writer/podcaster. Shoot us an email at hello@thesquiz.com.au if this sounds like you!AND we'd love to hear from you! Fill out the survey here to be in the running for a $200 Dan Murphy's voucher.More details and links to further reading for all of today's news can be found in The Squiz Today email. Sign up (it's free!) - www.thesquiz.com.au.Other things we do:Sport Today - a sports news podcast designed to keep you ahead of the gameSquiz Shortcuts - a weekly explainer on big news topicsSquiz Kids - a news podcast for curious kids. Age appropriate news without the nasties! See acast.com/privacy for privacy and opt-out information.

 Alaina Thompson, Growth Marketing Manager at The Juice, joins Brett on the podcast the day after their official launch. Alaina has been using The Juice platform to research specific and useful content for her job. She shares some user tips and explains the newest feature, playlists. 0:00 Intro 1:42 Conversation with Alaina 3:04 Momentum leading to launch 8:15 Using The Juice for researching 10:48 Alaina's position 15:00 Researching email subject lines 19:00 Issues with Google and SEO 20:25 Marpipe 23:12 Tips for users 26:30 New feature, playlist 28:49 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Alaina:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn   

Do you listen podcasts? Since they emerged as a new medium on iTunes in early 2000, they've grown to a huge source of information for people about pretty much anything you can think of. Last year alone, 90 million people in the United States listened to podcasts at least once a month. They spend hours listening to hosts that they trust talk about all kinds of topics. Today's guest is Julie Booth, Senior Growth Marketing Manager at Stitcher. Julie shares how Stitcher has become one of the leading podcast platforms and apps. Today's Topics Include:  ✔️  Favorite Podcasts: Everchanging list includes You're Wrong About and reality TV recaps ✔️ How do people choose podcast apps? Depends on content, curiosity, and features ✔️ Product Design Challenges: People don't always know what they want or will use ✔️ Stitcher Difference: Advanced features for customization and control specific to podcasts ✔️ Free to use Forever: Stitcher provides podcast listeners with a great listening experience ✔️ Geographical Anomalies: Average Stitcher user is older, affluent, and educated ✔️ COVID: App usage adapted from listening during commute, not at all, to remote routine ✔️ User Acquisition: Podcasting is still a niche entertainment medium and faces competition ✔️ User Acquisition Channels/Universal App Campaigns: Google, influencers, partnerships ✔️ Android or iOS? iOS ✔️ Favorite App(s): Facebook Messenger ✔️ What's Julie looking forward to with app technology in the future? iOS 14 widgets, personal vs. professional privacy Links and Resources: Stitcher Julie Booth on LinkedIn Julie Booth on Instagram Julie Booth on Twitter Julie Booth's Email Quotes by Julie Booth: “For the podcast app, we find a lot of people say they want a feature, but then never use that feature.” “A podcasting app is really the frame, it's not the picture.” “We provide a lot of control to users that other apps don't.” “Getting people into podcasting is what I focus on the most...it's really hard to get someone to switch apps once they've started.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Nadir Garouche, the Growth Marketing Manager at Oh BiBi, a French mobile gaming studio. They discuss ASO and the role of the community in generating higher CVR's. Nadir shares his experience from thirteen years in mobile growth, specifically how gaming communities help him validate tests, develop new ideas and boost conversion rates.

Every app needs a user. Fortunately, dozens of channels exist for app marketers to find users, including social, search, and third-party ad networks. Today's guest is Solange Baki, Growth Marketing Manager at Badoo. Currently she leads Badoo and Bumble user acquisition expansion through video and display performance campaigns, programmatically and with ad networks. Today's Topics Include:  ✔️ App Acquisition Tools: Paid social, paid search, and third-party networks  ✔️ Pros and Cons: Limitations exist with third-party networks and operating systems  ✔️ App World: Games vs. non-games involve developers, players, programmatic promotion  ✔️ Diversification Strategy: Don't put all media/paid acquisition spend into 1 or 2 channels  ✔️ Next Steps: Explore and select new sources for app downloads, results, ROI, budgets  ✔️ Common Challenges: Fraud, vendor loyalty, constant monitoring, conversion rates Links and Resources: Solange Baki on LinkedIn Bumble Business Of Apps - connecting the app industry Tweets/Quotes by Solange Baki: “We are a global team of brilliant product managers, designers, engineers, data scientists, and many more with the mission to create life-changing moments by building relationships.” “You can't allocate all your media or paid acquisition spend into one or two channels. It doesn't give you all the flexibility that you need to reallocate budgets, in case something goes wrong.” “Adding third-party networks onto your paid acquisition portfolio gives you a lot of flexibility.” “Fraud is one of the main challenges that we experience. It's important to have an anti-fraud solution.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube