Podcast appearances and mentions of Larry Weber

Larry Weber talks about the final outdoor days of May

Larry Weber talks about Warblers, trees, wildflowers, and the beginning of the rainy season

Larry Weber talks about an early greening and the hot first half of May

Larry Weber talks about the rather warm opening to the month of May

Larry Weber talks about the oddly average April, as well as what to expect as May begins

Larry Weber talks about more animals emerging in the Northland and the early signs of a greener landscape

Larry Weber talks about the temp, the sunshine, and a season in flux

Larry Weber talks about the spring migration and the onset of longer days

Larry Weber talks about the recent snowstorm and the uptick in migration

Larry Weber talks about the closing days of March

Larry Weber reflects on the first few hours of spring

Larry Weber talks about all the telltale signs of spring amid an unseasonably warm March

Larry Weber talks about the wild swings in temperatures and as well as some new animal tracks in the snow and slush

Larry Weber talks about the cold temps and the longer day as February winds on

Larry Weber talks about the cold temps that have descended on the month of February

Larry Weber notes that as January turns to February, the winter landscape starts changing as well

Larry Weber talks about the lingering arctic temperature and the recently arrived owls

Larry Weber talks about a list of birds that are common this time of year, and how that list has recently expanded

Larry Weber recounts the Carlton Christmas Bird Count and notes some atypical sightings

Larry Weber gathers his 2024 stats and looks to the cosmos to start 2025

Larry Weber talks about the Christmas Bird Count, active squirrels, and sightings of both lichen and insects

Larry Weber talks about the new fallen snow and the winter solstice

Larry Weber has been keeping his eyes open for winter critters, but has mostly managed to see only their tracks

Larry Weber wraps up November with highlights of animal tracks and the ever encroaching ice

Larry Weber highlights the past week, which has included several staples of a typical November

Larry Weber talks about the middling temps and the gray skies that November has brought so far

Larry Weber talks about the many animals getting ready for the cold days ahead

Larry Weber talks about all the sights in nature as the season turns from Fall to Winter

Larry Weber talks about the beauty of the season, even if the temps are higher than usual and the precipitation is far below average

Judy Gibbs steps in for Larry Weber for a chat about migration

In this episode of the podcast, I sit down with Larry Weber, CEO of Racepoint Global and a pioneer in digital public relations. We explore Larry's incredible career journey, from founding the largest tech PR firm in the world to advising global giants like John Deere and Panasonic. Larry shares invaluable insights on:The evolution of LinkedIn and the business networking landscape.How technology is reshaping PR strategies and driving brand equity.The importance of personal branding for CEOs and its impact on company valuation.Effective methods for scaling businesses by leveraging influential clients and market trends.The future of AI, quantum computing, and other transformative technologies.Building a company with purpose, ethics, and innovation as its core values.Tune in for a compelling discussion on the intersection of technology, branding, and business strategy from one of the most influential voices in the industry.

Larry Weber is the Founder and Chairman of Racepoint Global and the founder of The Weber Group. He also engineered the merger of Weber Shandwick, making it the world's largest public relations firm. With a career spanning over 45 years, Larry co-founded the Massachusetts Innovation and Technology Exchange (MITX). His impressive client list includes industry giants such as AT&T, Boston Scientific, John Deere, General Electric, General Motors, Panasonic, and Verizon, among others. Larry is the author of six books on marketing, technology, and leadership. His seventh book, A New Age of Reason: Harnessing the Power of Tech for Good, was released on August 6.Racepoint Global is an independent public relations agency based in Boston, Massachusetts. They specialize in providing integrated communications services to a wide range of clients, from startups to Fortune 500 companies. Their focus is on helping B2B and consumer technology brands engage their audiences in meaningful ways.On today's show, Alan and Larry discuss the valuable insight Larry has learned from working with industry titans. They delve into the key themes of his new book, A New Age of Reason: Harnessing the Power of Tech for Good, examining the intersection of technology and humanity and the complementary forces they create. Exploring the concept of "tech for good", they discuss how traditional marketing has disappeared in today's world. They also talk about the evolving roles of earned, owned, and paid media in modern marketing.In this episode, you'll learn: How to build long-term customer loyaltyThe future of earned, owned and paid mediaHow to harness tech for good and drive innovationKey Highlights: [01:40] What is it like to have worked with industry titans [07:40] Career path to PR and Communications[13:10] Why this book and why now[20:40] Are tech and humanity competing or complementary forces[24:15] Tech for good[27:17] Has marketing disappeared[31:03] Earned, owned and paid media[36:12] Experience of your past that defines you[38:00] Advice to younger self[39:09] A topic that you and other marketers need to learn more about[40:35] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

We look at this hopeful book by Larry Weber. See more about A New Age of Reason: Harnessing the Power of Tech for Good here. A New Age of Reason: Harnessing the Power of Tech for Good, reviewed We need as many books like this as possible. As always those wishing to take no responsibility will say that the tech is neutral, it is merely what the user choses to do with it. Trouble is, sitting on the fence can enable irreparable harm to happen. Larry Weber aims to take the reader from knowing nothing to having a deep and nuanced view of what tech for good could and probably should mean. As always the challenge is to get as many people on board as soon as possible. This book covers a wide range of sectors and possible routes to enabling a more effective tech for good future. At the same time the book is also under two hundred pages long, which does mean it can feel like a slightly whistle stop tour across the issues. This may be no harm if it is intended to reach busy C-suite executives who are aware that they need to be doing more in this respect for their own businesses and the wider planet too. The growth of B-Corps is hopefully part of a wider trend towards business not being divorced from the needs of the planet. This book is definitely worth sharing with relevant thought leaders and influencers. More about A New Age of Reason Leverage technology to propel humankind toward a better future A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger. The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organization around this mission, including how to develop a tech for good strategy, how to evolve the C Suite to deliver on this mission, how to market it, as well as measure outcomes. The author also discusses the latest technology breakthroughs delivering positive world outcomes, such as: Extending a surgeon's "eyes and hands" via robotics surgical systems to improve patient outcomes Computer vision tech that enables farmers to maximize crops to feed our burgeoning population AI/robotics that identify and fight wildfires Bringing together a collective of major thinkers on this subject and providing guidance for a better future, A New Age of Reason: Harnessing the Power of Tech for Good is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world. More about the author Larry Weber is the Chairman & CEO of Racepoint Global (www.racepointglobal.com), an advanced marketing services agency, well-known expert in PR and marketing services, and author. Passionate about the convergence of technology and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online. Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry's first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including ARM, AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, and many more. In 1987, Larry started his own public relations company, The Weber Group, and within a decade it became the world's largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named Chairman and CEO of Interpublic's Advanced Marketing Services, a $3 billion unit with 12,000 people and including the company's public relations, research and analysis, and entertainment holdings. Larry ser...

Larry Weber recaps a record-setting September and highlights the sights and sounds of a stilted autumn

Larry Weber talks about a summer that is ending, even if the heat of the season remains

Larry Weber talks about the outdoor sights as September starts

Larry Weber recounts the rewarding early-morning walks to see the dew-covered spider webs, as well as the other natural sights and sounds that September brings

Larry Weber is super excited about spider webs, mushrooms, and so much more as Awesome August continues

Today we're going to talk about using technology for good in a new age of reason, driven by data, artificial intelligence, and people utilizing these tools for the right reasons. To help me discuss this topic, I'd like to welcome Larry Weber, Founder & Chairman of Racepoint Global and author of the new book A New Age of Reason: Harnessing the Power of Tech for Good. About Larry Weber Larry is a globally-renowned expert on public relations and marketing services. As a founder of several successful integrated marketing agencies, he has cultivated over 40 years of experience. Recognized as a thought leader on the convergence of technology, the web, and communications, he has helped both international and emerging companies become powerhouse brands. Larry's extensive experience in the tech field has allowed him to be at the forefront of technological innovation across several other industries. He founded Racepoint Global in 2003. Resources Learn more about Larry's book: A New Age of Reason: Harnessing the Power of Tech for Good: https://www.racepointglobal.com/a-new-age-of-reason/ Racepoint Global website: https://www.racepointglobal.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Larry Weber talks about early migrants and the first signs of fall

Larry Weber talks about the variety of late-summer plants bursting onto the scene - and the signs of the coming autumn

Larry Weber looks back on a hot and dry July while looking forward to August and its 'Awesome' possibilities

Larry Weber talks about the waning days of July

Larry Weber reflects on a week much hotter than what we're currently experiencing in the Northland

Larry Weber rings in the summer with a recap of the flora and fauna in the Northland

Larry Weber remains enamored with the rain and subsequent growth in the Northland

Larry Weber hit the road to take in the sounds of the cicada

On the brink of turning the calendar, Larry Weber talks about the greening month of May and the growing month of June

Larry Weber talks about the migration, the blooms, and the abundance of rain we've received this month

Larry Weber talks about all the marvelous May happenings in nature