Podcast appearances and mentions of mark timberlake

Welcome to the Real Fast Results podcast!  Today, you’re going to have the chance to learn about digital assets and the advantages of producing them.  The information found herein was first presented by Mark Timberlake, who is an absolute expert when it comes to exploiting this type of aperture in the marketplace.  Mark, welcome to the show… Today we’re promising to help people understand how they can create digital assets that they can actually sell over and over.  So, by the end of this, they should have a clear concept of how online training can be packaged as a digital asset, and how a person could then put that outlet in some of the places where you can get some instant income coming in. Benefits of Creating Digital Assests In terms of lifestyle, it’s a residual-based income so it’s a dream; it’s living the dream.  Me and my wife, we live this dream.  We create digital products, and we sell them, and we live off the income.  It’s just freedom from employment and service-based work.  We escaped employment 15 years ago and started our own business, but we still had a lot of service-based work going on. We were still dealing with clients, but that’s one step away from working with an employer because you’re still being employed.  You’ve just changed your employer, and you can pick and choose your employer a little bit more, but you’re still being employed.  However, when you actually create digital content that you can sell, and it’s a digital asset, there is no employer.  That’s the real beauty, and it’s exponential in terms of how much that product can actually earn.  It’s limited by the amount of people you can get in front of, and it’s limited by the amount of times you can sell that product.  That is where it gets really exciting. A third-party platform is very good when you’re launching cold.  Now, if you’ve got a really strong, established audience, I wouldn’t recommend that you go on to these third-party platforms over that, to increase your audience.  But, if you’re brand new and you don’t have a list, you’re new to online marketing, you love to teach, and you’ve got a passion about something, these places can give you that really quick launch.  Particularly sites like Udemy, which have got really high-quality standards but help you through the process, they can really get you learning how to create courses quickly. I would recommend looking at third-party courses from instructors like myself. The reason why I say this is because we’re going to teach platform agnosticism, which is really important.  While we're talking about platforms, I just want to mention this principle.  We want to create courses that we can put on platforms, but we don't want to create Udemy courses, we don't want to create Skillshare courses, and that's some of the platforms we can put stuff on.  We want to create agnostic courses that are primarily our asset, that we can then put into them in an appropriate manner, which will allow us to tap into their marketplace without losing our identity as a business. Does that make sense?  It's like going into a supermarket.  You don't want to supply the branded product.  You don't want to supply, you know, the Walmart ketchup.  You want to supply the Heinz ketchup.  You want your brand to be consistent, and that's one of the key things you need to understand.  When you go to these places, the temptation might be to hand over your brand to these places, but what you really want to do is just use the supermarket and put your brand in there, and then people can come back to you. Udemy likes big mega-courses.  Now, Skillshare wants 20-30 minute courses.  Let's look at that practically for a moment.  For instance, I've just released my online Instructor Masterclass 2016, and there are 16 modules in that course.  This is a practical example.  On Skillshare, they want small courses, and they're going to pay me per enrollment.  So, I've got 16 modules, which are independent courses on Skillshare, and I've got one mega-course on Udemy.  On Skillshare, I get 16 enrollments for everyone that takes that course, and then on Udemy, I get one big enrollment. Then, when I put it on my website, which is another thing we're going to want to do. I encourage people to use a third-party website to start out like Teachable, or something like that, where they take in all of the back-end hosting, you put into your course, and then you can market them as well.  So, then I can now put the same course on my website, and then I can upsell.  I can have  a subscription on there. I can bundle a load of courses. I might have a monthly Hangout or webinar.  For instance, on Zenler, who I'm just switching over to from Teachable. Zenler has a built-in webinar functionality, so you can literally host the webinar inside your school.  You can host a free webinar, and literally on the page is the subscriber.  So, there is lots of really exciting stuff happening right now. The key is that you want to be able to create the content from the very beginning knowing that this is platform agnostic, this is your content.  You need to split it up in different ways  for different platforms, but you maintain control. It becomes really exciting when you start doing that because now you're developing all of these different income streams in different places.  If one falls over and collapses, you've got five or six others that are still running and you're minimizing your risk.  That's the key thing.  From the beginning, don't get tied into one platform. Different Ways To Use Your Digital Content There's a couple of really exciting things potentially happening at the moment.  Just whispers and rumors right now, but there's a whisper that Amazon might get into the online teaching space, selling digital training courses.  They've already opened up Amazon Video.  Now, there's a whisper that they're talking about getting into the actual delivery of education.  So, in the way that they have embraced Kindle eBooks, they want to embrace training. LinkedIn also just purchased Lynda.com.  This is the grandmother of online training courses.  They've been doing it the longest.  They are the ones that have mastered it, but the way they have always operated is you produce the course and they own the rights.  So, for me, they would have to pay me a lot of money to get the rights to my business because I know the exponential value of my product over time.  It's a case of the more eyeballs that go in front of it, the more money I'm going to earn.  That's just simple math with a good-quality online training course. There's a whisper that they (Lynda.com) will start opening up the platform so that third-party vendors can upload.  Now think about that.  That's Microsoft, essentially, and Amazon are starting to sniff around the online education sector.  So, when you create your courses--you've got these things, they are like bags of sweets, you can put one bag over here and just a couple of sweets over here, and you can put a big multi-pack of sweets over here.  The point is that as the market progresses and grows, you've created a digital asset that you can then just drop straight onto these platforms, and that's where it gets really exciting. Online education is absolutely massive.  It's one of the VCs.  The venture capitalists are all trying desperately to find somewhere they can get involved and spend money on because it's one of those areas that's really exploding fast.  If people are spending money, that means content creators have a massive opportunity to get into right now while we're still in the early part.  We aren't even in the boom part.  We are in the early part, and there's a massive opportunity to get in right now and create courses because this is going to boom.  It's a pebble on the beach at the moment.  It's going to be a whole beach soon, and now is the time to get involved.  Create high-quality courses that are agnostic, that can go anywhere, and that can earn you this residual income. 3 Steps To Making Digital Courses I can give you a simple overview of the three things you're going to need to master.  I can give you some quick tips, but the process, in itself, is a learned skill. Step # 1 Quality of Educational Content So, #1) Quality of Educational content.  Now, where a lot of people fall down, they'll see an opportunity like this and they'll think, "Okay, I can just create a quick course, and I can make loads of money."  No.  If you want this to be a long-term asset, you've got to put the time into it.  You've got to be thinking, "This could potentially earn me $100,000 over its lifetime."  You've got to design from the beginning with that kind of potentiality in the back of your mind.  You might only make $100, but you've got to approach it like, "This is a significant asset I'm developing here." I've created courses where I said, "This one's going to absolutely go crazy," and it just falls flat.  I've created over 40 courses now, and there have been some that I didn't think would do that well, but all of the sudden, it really surprises me.  So, #1) Quality of Education.  You have to remember that, at the end of the day, that's what people are actually buying. Step #2 Quality Production Values #2) Quality Production Values.  That doesn't mean you have to have a professional studio.  You could literally use a slideshow and a mic.  You could literally combine a slide show and a good-quality podcast setup, and you can create courses.  So, you don't need lots of money. I've got a green screen studio where I do a lot of talking heads.  Whichever level you go to, you've got to keep pushing the quality.  So, the quality of production is really important. Step #3 Marketing Excellence And then there's #3) Marketing Excellence.  You have to learn the basics of online marketing. It's a skill set that's absolutely fundamentally required.  Although you're starting out by putting it onto platforms, you do need to understand some key things like SEO.  You do need to try and understand how to optimize some text.  That sounds really huge, but it isn't as big as you think.  You've just got to learn the trade.  That's the key thing.  You've really got to take time to learn the trade. Let's say that you've got a very popular podcast.  Well, you would have had to learn the trade of podcasting.  Yes, everyone can do it, but only the people who have mastered the process will do it well, will do it professionally, and will do it to a high standard.  That's what sets it apart.  So, that's what you've got to have--high quality teaching, very high-quality production values, and marketing excellence.  When you build an online course creation, digital asset business based on those principles, it's just a case then of finding the course, or set of courses that are going to start getting that response from the marketplace that you're looking for. How to Find a Responsive Niche The first thing to do, believe it or not, don't go to niche at the moment.  It's still very early in the marketplace, and the temptation is to do your "DIY Brain Surgery Course".  Bear with me.  There's not very many people in the world that want to practice DIY brain surgery.  On the other hand, there's how to do a Facebook ad.  You know, that is so broad.  Let me give you another example.  You can create a master course on online marketing, but you've got to be specific about who you're trying to reach.  What I'm trying to say is don't go too broad, but don't go too narrow either. One of the things to test what's working is to go on one of the sites and have a look at what's working.  Go on a platform like Udemy and Skillshare.  If you want to make big courses, Udemy is #1.  Some other places are starting to catch up quickly.  But, if you want to do business to consumer, like craft-based courses, hobby-based courses, and lifestyle courses, Skillshare is much better.  Once you understand that, and you've got the two main, sort of, protagonists in the marketplace, Udemy being business to business, and Skillshare being business to consumer, then have a look at your expertise.  Go in there and see what types of courses, in your expertise, are getting the students, they're trending, they seem to be doing well. Be honest with yourself.  If you look at a course and say, "I can do better than this," then make a better course.  That's the place to start, but one other thing is when you make your first course, your first course is disposable.  You're going to throw it away.  That's where you learn the art of making a course.  You'll continually learn, but that's where most of the big lessons are.  I've seen people do this.  Don't try to create an 18-hour talking-heads master-class because you're going to film it, you're going to look at it in six-months time, and you're going to be embarrassed of it. The thing to do is to create a small course, maybe with something like Skillshare, just to go through the process of learning.  Take some courses on how to plan and how to structure.  Just start with a small course.  Don't throw away your best course on your first course.  If you're a master at Facebook advertising, and you can show, "Here's what I've spent.  Here's my return on investment."  Start with how to set up a Facebook group.  Don't give up your best stuff at the beginning because that course won't be your best.  Go and have a look, see what's working, and don't fall into the trap of going to niche or too wide, but do a little research and see what's actually going. Building Course Material You'll want to break up 2-10 minute segments.  You know, 2-5 for most subjects, and 10 if it's technical.  You have to learn how to translate Chinese.  This is one of the core educational issues that nuance online instructors may not have grasped yet.  It doesn't matter if you're a professor.  It doesn't matter where you come from.  When you start speaking to someone, every area of knowledge has its own language. So, if you sit down with someone and start talking to your granny about podcasting, and you start saying, "Yeah, I'm going to be doing this, and I'm going to be using my preamp," she's not going to understand what you're saying.  You're speaking Chinese. Every area we have expertise on has its own subset of language.  English isn't some sort of homogenous blob.  It's built upon all of these areas of expertise.  If you want to do quantum physics, you have to learn a whole new language before you can comprehend that.  That's the core thing to understand.  When you're teaching someone, you have to translate Chinese.  That's what the best instructors do.  They take a complex subject, which is complete Chinese to someone else, and they translate that into language so that the layman can understand. It's not about being the smartest or the most knowledgeable; it's being the best translator.  If you can explain a simple concept to them, that's simple to you, but complex to them, better than everybody else, people will pay you money to solve their problems.  Become the translator.  Become the one that's best at translating Chinese, and that's what's going to give you long-term value in your product. Recap: Steps To Making Digital Courses The "Golden Triangle" of course creation is high-quality educational content, #1.  You want to solve people's pain points and problems.  You want to be doing that better than anyone else.  You want to be translating that Chinese.  #2) You want high production values.  No matter what level you are, you want to take the time to do the editing and remove all the "ums and ahs" so that you have really good quality.  Invest in that process.  #3) Marketing excellence.  Learn how to market yourself, learn what's going to work, and learn how to place your product. And, just understand that these third-party platforms are going to do some marketing for you, and that's why we're using them at the beginning.  A beginning instructor, usually the worst skill they've got is marketing.  That's the thing they least understand, but that's where the leg up on these platforms are going to be.  You're going to have some stabilizers on your bike.  They are going to supply the stabilizers, and they are going to get you going, but you don't want to stay on stabilizers forever.  You want to be platform agnostic, and eventually, you want that audience that you're building on your website, on your property.  I think those are the core things to know. Third-Party Platforms Suggestions If you go to my website, SMEHeroes.co.uk, you'll find a platform guide.  It's a resource that we keep up to date, and it shows all of the latest places and some of the things that you need to be aware of.  On that, we've got Udemy, Skillshare, StackSkills... There's lots of information on there that is current and up to date.  It's a great resource for someone trying to figure out where to put their courses.  For instance, if you have courses on programming, you may not want to put them on Skillshare, necessarily, but there are other third-party sites that specialize in those types of things. There are also sites to avoid.  For example, there are some sites that won't pay you.  They've been identified too.  There are also some third-party hosting platforms.  These are places you can put your courses and  sell them.  Go to SMEHeroes.co.uk, and go to the "Platform Guide".  It's linked at the top, and you're going to see lots of different places where you can sell.  If you want to connect with me, you can find me on all of the social platforms from there. Resources: Udemy.com Skillshare.com StackSkills.com Third Party Websites for Back-End Hosting Teachable.com Zenler.com Mark's Platform Guide Platform Guide Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Marketing Expert, Mark Timberlake shares his blue print for the new Udemy pricing & policies. Why you need to market your products / courses to be successful – don't wait for anyone else. In this episode, we welcome our guest Mark Timberlake and talk about how he's a successful online instructor / Udemy instructor. The marketing expert […] The post Episode #8: Build a Business with a Marketing Expert appeared first on Skillhance.

In this inaugural episode, Scott is joined by Mark Timberlake, a Director at SME Heroes, Web Presence Marketing Coach and Trainer. We hope you enjoy this Blab! Internet Marketing secrets revealed in each and every episode. Listen closely as Scott Pato...

Blab is yet another very exciting social media platform that while still in beta is offering some unique and useful features that are perfect for online instructors and coaches.The first thing when looking at using Blab is that it is still very much in it's infancy, so preparation is key.Prior to setting up my first public Blab I ran a couple of tests on my severely under-powered notebook and it appeared to run fine, so I published information about my upcoming Blab and invited two topic experts to join me - Johnny Beirne and Mark Timberlake.As the go live time was approaching Johnny and I set up a test Blab session just to make sure that everything would run smoothly - just as well we did because we both ran into issues.Johnny discovered he had microphone configuration issues and I found I had to put my old faithful notebook to the side and borrow my son's MacBook in order to run the Blab session successfully.Mark Timberlake also experienced problems connecting to the room but was able to join us at around the 35 minute mark.The other issue we discovered is that as the 4 seats filled the audio started to degrade. Initially with only 2 seats occupied there was no problem with my audio as I was using the Mac's built-in microphones.However, both Mark and I started to experience problems with our audio as a low level hiss developed and our volume started going very quiet and cutting in and out once the 4 seats were occupied.Apart from that, everything else ran very smoothly. We were able to have a group discussion about various aspects of online course creation, publishing and marketing.I was also delighted to have two participants jump into the hot seat for some live coaching. I believe this really demonstrated the power of Blab for those of us who need to interact with our students or coaching clients in order to assist them in reaching their learning objectives.I have included one the live hot seat coaching sessions from the Blab in this episode along with some advice Mark gave in relation to marketing your course when publishing to various platforms.Just to RecapEnsure your computer has sufficient power to connect and live stream on Blab.Test everything before going live.Use headphones or ear buds to avoid problems with fading audio as the room fills.Resources and sites mentioned in this episodeThe Power of Blab for Online Instructors & Coaches - Full ReplayPick up your copy of the Periscope for Online Instructors & Coaches course here.If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question would very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

Blab is yet another very exciting social media platform that while still in beta is offering some unique and useful features that are perfect for online instructors and coaches.The first thing when looking at using Blab is that it is still very much in it's infancy, so preparation is key.Prior to setting up my first public Blab I ran a couple of tests on my severely under-powered notebook and it appeared to run fine, so I published information about my upcoming Blab and invited two topic experts to join me - Johnny Beirne and Mark Timberlake.As the go live time was approaching Johnny and I set up a test Blab session just to make sure that everything would run smoothly - just as well we did because we both ran into issues.Johnny discovered he had microphone configuration issues and I found I had to put my old faithful notebook to the side and borrow my son's MacBook in order to run the Blab session successfully.Mark Timberlake also experienced problems connecting to the room but was able to join us at around the 35 minute mark.The other issue we discovered is that as the 4 seats filled the audio started to degrade. Initially with only 2 seats occupied there was no problem with my audio as I was using the Mac's built-in microphones.However, both Mark and I started to experience problems with our audio as a low level hiss developed and our volume started going very quiet and cutting in and out once the 4 seats were occupied.Apart from that, everything else ran very smoothly. We were able to have a group discussion about various aspects of online course creation, publishing and marketing.I was also delighted to have two participants jump into the hot seat for some live coaching. I believe this really demonstrated the power of Blab for those of us who need to interact with our students or coaching clients in order to assist them in reaching their learning objectives.I have included one the live hot seat coaching sessions from the Blab in this episode along with some advice Mark gave in relation to marketing your course when publishing to various platforms.Just to RecapEnsure your computer has sufficient power to connect and live stream on Blab.Test everything before going live.Use headphones or ear buds to avoid problems with fading audio as the room fills.Resources and sites mentioned in this episodeThe Power of Blab for Online Instructors & Coaches - Full ReplayPick up your copy of the Periscope for Online Instructors & Coaches course here.If you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question would very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode please like, share and comment below. Help get the news in the streets. If you could take a moment to pop over to iTunes and leave an honest rating and review I would truly appreciate it.

    In today's Episode of the Online Learning Podcast, Mark Timberlake from the OVEE (Online Video Educators and Entrepreneurs) Community interviews me about Udemy Affiliate Marketing.  This was a Hangout organised by Mark but I thought he did such a good job of grilling me that it would make a great episode of the Online Learning Podcast   Join the Online Learning Club - my Facebook Group for Online Learners   This is my Facebook Group for the Online Learning Community and you are most welcome to join us.  Just click on this link to go to the Page and ask to join the Group. In this Week's Episode: Mark Timberlake interviews John In this Episode Mark and I discuss: What is affiliate marketing? Why is Udemy affiliate marketing so effective How do you choose which courses to sell? Why you can choose a category to promote How to promote Udemy's site wide promotion codes What do you need to be acceptable as a Udemy Affiliate Why do you need a website with some traffic How much traffic does your website need Why you need a social media presence to be an effective affiliate Why you need to understand how to generate and drive traffic Why you need to understand funnels Do you need to understand paid search Do you need to use paid ads to be successful? Why you can build your affiliate income by growing social media Why you need to take an organic approach to growing your Udemy Affiliate Marketing The importance of testing and experimenting with Udemy Affiliate Marketing How to get started with Udemy Affiliate Marketing How to apply for a Udemy Affiliate Account How to find courses to promote How you can find affiliates to promote your course How much time do you need to spend on your Udemy Affiliate Marketing Why it is important to create systems for your Affiliate business Get my Affiliate Marketing Course for just $19 by Clicking on this Link - Use Coupon Code OLP11319 https://www.udemy.com/udemy-affiliate-marketing/?couponCode=OLP11319 How to Find Out More About Mark You can also find Mark's website which is http://www.smeheroes.co.uk/ovee/ How Can I Help You with Your Udemy Business?   Are you ready to have a chat about how I can help you? Lets set up a 30 minute no obligation call to discuss where you are and what you are doing.  This will help me to understand what you need and how I can help you. Simply click on this link - http://jbdcolley.com/survey - to take my short and simple 9 question survey! There is no obligation at this point.  I will review your registration and then get back to you within a few days.  We can arrange a short call if you have any questions and then move forward. Here is the link again to take the short Survey -  http://jbdcolley.com/survey New Course: Amazon FBA -  Make Money Working from Home: Business Plan Blueprint Just $19.00 - Time Limited! To celebrate the launch of my latest course you can enrol for just $19 (compared to the normal list price of $498) by using code "OLP19".  Just click on this link to go direct to the course: https://www.udemy.com/makemoneywithamazonfba/?couponCode=OLP19 Don't forget to check out my Courses on Udemy which you can find at http://jbdcolley.com/udemy. I need your help! If you haven't already, I would love if you could be amazing and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It's the most amazing way to help the show grow and reach more people! Leave a Review for John's Podcast by clicking on this link Don't Miss An Episode!  Subscribe Below:       Using something Else?  Copy this Address:  http://jbdcolley.com/olpfeed or http://jbdcolley.com/feed/podcast/?wpmfeedkey=1;e975168c39a63e2f7befd9ba8758bf9e   *** Full Disclosure: these are affiliate links.  If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission.  If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it.  I would love to thank you personnally for supporting The Online Learning Podcast! Don't forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way.  If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you :)

It all comes down to building relationships. How to Use Social Media Marketing to Build Authority and Social Proof.If you are looking at creating an online course or you're in the process of creating your course then now is the time to start building your following. Don't wait until you have completed and published your course before you start thinking about promotion.If you have already completed and published your course don't stress, these marketing techniques will work, it just takes time.Relationships form the core of your success.Before people are going to give you money they have to trust you. To build trust you have to communicate your expertise and then surround that with social proof.SME Heroes teach a methodology they call “The Golden Triangle”. Firstly you have to have a good quality product. Then you need social proof and a marketing funnel.What is social proof and where does it come from?Social proof is what other people say about you on the internet. The more people posting comments, reviews and feedback about you and your material, the more social proof you have.People will take the word of others and their experience with you and your product before they'll take what you say about yourself.When it comes to social media platforms, Mark highly recommends Google+ and YouTube because the content is indexed into Google almost immediately. While other platforms such as Facebook and Twitter are extremely popular, their content is not indexed and therefore has a very short lifespan.Likewise, if you have your own website, it can take many months before your content starts to show up in the Google searches. Google+ and YouTube get your content into the search engines quicker as long as you're taking time to use the best keywords for your topic.If you have your own blog you should post teasers to Google+ that will entice readers back to your site.When it comes to social media marketing you should be leaving bread crumbs everywhere that lead people back to your property. Be that a Udemy course or your own blog.HOT TIP: If you want to dominate in your niche on YouTube get 50 or more videos out there on YouTube. One video won't cut it. There are many quick and easy ways that you can create content for YouTube.Social media is not the platform to initiate the sale of your product. You must post content that will lead them back to your site and onto your newsletter email list. You primary goal should be to build your email list as this becomes your tribe, your audience that you can send educational and promotional material to.It's also important to note that you should take time and find ways to build keywords into your course section titles, lecture titles and lecture descriptions as this will also help you rank on Google and also within Udemy.It's also important to get you face on camera at some point, this really helps you build up social proof and helps you connect quickly with your audience.Success doesn't happen overnight.Its hard work and you have to be prepared to put the marketing efforts in for at least 12 months.“The people that fail at online residual income are the sprinters.”Mark has kindly offered us a special $20 deal on any of his courses. Simply email him with the name of the course you want and make sure to mention my name and Mark will email you back a link to the course. You can email Mark at saveme@smeheroes.co.ukI was going to list all of Mark's courses here, but as Mark posts new courses regularly it is best that you visit his Udemy profile to see all the courses he offers. Visit https://www.udemy.com/u/marktimberlake to find out more about all of Mark's courses.Other products mentioned in this episodeWP-Courseware - The Best Course Management Plugin for WordPressIf you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question would very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode please leave me a rating and review and comment, like and share below.

It all comes down to building relationships. How to Use Social Media Marketing to Build Authority and Social Proof.If you are looking at creating an online course or you're in the process of creating your course then now is the time to start building your following. Don't wait until you have completed and published your course before you start thinking about promotion.If you have already completed and published your course don't stress, these marketing techniques will work, it just takes time.Relationships form the core of your success.Before people are going to give you money they have to trust you. To build trust you have to communicate your expertise and then surround that with social proof.SME Heroes teach a methodology they call “The Golden Triangle”. Firstly you have to have a good quality product. Then you need social proof and a marketing funnel.What is social proof and where does it come from?Social proof is what other people say about you on the internet. The more people posting comments, reviews and feedback about you and your material, the more social proof you have.People will take the word of others and their experience with you and your product before they'll take what you say about yourself.When it comes to social media platforms, Mark highly recommends Google+ and YouTube because the content is indexed into Google almost immediately. While other platforms such as Facebook and Twitter are extremely popular, their content is not indexed and therefore has a very short lifespan.Likewise, if you have your own website, it can take many months before your content starts to show up in the Google searches. Google+ and YouTube get your content into the search engines quicker as long as you're taking time to use the best keywords for your topic.If you have your own blog you should post teasers to Google+ that will entice readers back to your site.When it comes to social media marketing you should be leaving bread crumbs everywhere that lead people back to your property. Be that a Udemy course or your own blog.HOT TIP: If you want to dominate in your niche on YouTube get 50 or more videos out there on YouTube. One video won't cut it. There are many quick and easy ways that you can create content for YouTube.Social media is not the platform to initiate the sale of your product. You must post content that will lead them back to your site and onto your newsletter email list. You primary goal should be to build your email list as this becomes your tribe, your audience that you can send educational and promotional material to.It's also important to note that you should take time and find ways to build keywords into your course section titles, lecture titles and lecture descriptions as this will also help you rank on Google and also within Udemy.It's also important to get you face on camera at some point, this really helps you build up social proof and helps you connect quickly with your audience.Success doesn't happen overnight.Its hard work and you have to be prepared to put the marketing efforts in for at least 12 months.“The people that fail at online residual income are the sprinters.”Mark has kindly offered us a special $20 deal on any of his courses. Simply email him with the name of the course you want and make sure to mention my name and Mark will email you back a link to the course. You can email Mark at saveme@smeheroes.co.ukI was going to list all of Mark's courses here, but as Mark posts new courses regularly it is best that you visit his Udemy profile to see all the courses he offers. Visit https://www.udemy.com/u/marktimberlake to find out more about all of Mark's courses.Other products mentioned in this episodeWP-Courseware - The Best Course Management Plugin for WordPressIf you have a question about any aspect of online course delivery, from concept to market, please feel free to send me an email at AskTim@EcourseDomination.com. I'd love to hear from you and your question would very well feature in a future podcast.I want to deliver relevant material so keep those emails rolling in.If you enjoyed this episode please leave me a rating and review and comment, like and share below.

Scott talks with Mark Timberlake of SME Heroes about using Social Media to promote your Podcast.http://www.PowerPodcasters.comPodcasting is bigger than you think. When we survey people who listen to audio: AM/FM, streaming audio, CD's, TV Music channels, & Sirius, we discover a Power Podcast fact: Podcasts almost beat Am/FM Radio, a mere 1.6% lower in listening time!If you look at the number of people listening to Podcasts monthly, Podcasts are as popular as Twitter with 39 mIllion listeners, even if it doesn't get the same 'Love'.But instead of communicating in impersonal 150 character Tweets, with Power Podcasting, you get right into the head of your target market for as long as they let you.Podcasts are portable — and because of this, they are more personal.Imagine whispering into the ears of your ideal customers every week... building strong relationships, trust and connections. But instead of One-to-One, Power Podcasting is One-to-Many! Power Podcasters know that Podcasting is relationship building in the sales process, and not the time to go for the hard close.Podcast listeners are higher income earners. They listen daily to an hour and forty minutes more audio than the average American consumer. They are dedicated to continual learning, so just imagine what happens when your Podcast is available on new cars all over the world...

Power Podcasters' Udemy Hangout With Mark Timberlake about promoting your podcast with Social Media and Google Plus in particular. Learn more about Power Podcasting at http://www.PowerPodcasters.comMark runs a marketing company called SME Heroes - ht...