Podcasts about build authority

In this solo episode, Kelly explores one of the most overlooked assets in personal branding: your intellectual property. If you've spent years building expertise, solving problems, and guiding people through transformation, there's a good chance you're sitting on valuable frameworks, methodologies and ideas that could be creating far greater impact and income.Kelly shares how she transformed her own expertise into named frameworks, a bestselling book, keynote presentations and a certification programme. You'll learn how to identify your unique intellectual property, package your expertise into memorable frameworks, and create assets that build authority, legacy and scalable revenue.If you've ever wondered how to stand out in a crowded market, become known for your thinking, and stop trading time for money, this episode is essential listening.What You'll Learn in This Episode• What intellectual property really means for personal brands• Why expertise without structure is difficult to scale• How to identify frameworks you already use naturally• The difference between knowledge and intellectual property• Why naming your ideas increases authority and recognition • The three types of intellectual property every expert should develop • How frameworks can become books, keynotes, certifications and revenue streams • Practical exercises to uncover and develop your own IPKey TakeawaysYour expertise becomes valuable when it becomes teachable. Frameworks turn knowledge into something others can understand, remember and apply.Naming your thinking creates ownership. When you give a concept a name, it becomes distinct, recognisable and associated with you.Frameworks already exist in your business. Most experts are already using frameworks without realising it. The opportunity lies in identifying and formalising them.Authority comes from your language and perspective. Your unique lens on the world is often more valuable than your process.Intellectual property creates leverage. Well-developed frameworks can be transformed into books, keynote speeches, certification programmes, courses and scalable offers.Notable Quotes“A conversation doesn't scale. A conversation doesn't travel. And it definitely doesn't build a legacy.”“A framework is simply the way you already think, made visible.”“Your thinking deserves a name.”“Humble is beautiful, but invisible is expensive.”“The best frameworks are often the simplest.”“When your thinking has a name, it travels.”Resources Mentioned• The Brand You Formula • Identity Lag Framework • Confidence Cycle Framework • 4C Storytelling Framework (Context, Challenge, Confront, Consequence) • CPD Personal Brand Strategy Certification Programme • Personal Branding Strategy ResourcesBecome Certified in Personal Brand StrategyLearn more about the CPD-Personal Brand Strategy Accreditation Programme.https://kellylundbergofficial.com/brandyou-solutions/personal-brand-consultancy/Connect with KellyLinkedIn https://www.linkedin.com/in/kellylundbergofficial/Website https://kellylundbergofficial.com/Instagram https://www.instagram.com/kellylundberg.official/If this conversation resonated with you, share it with a colleague, friend or leader building their personal brand.__________About Kelly LundbergTo inspire limitless action, every conversation, every person, every day. Kelly Lundberg transforms ambitious professionals into magnetic leaders who command attention before they speak. A bestselling author, double TEDx speaker, and international keynote speaker, she has spent over two decades helping executives and entrepreneurs turn expertise into influence. From Chanel to Visa, Kelly blends strategic storytelling, mindset mastery, and high-energy delivery. Through her podcast, book Deseed the Lemon, and stage presence, she empowers you to turn your story into your ultimate competitive advantage.

Are you undercharging without realizing it?What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise?In this eye-opening conversation, business advisor and author John Ray challenges some common assumptions about pricing, generosity, confidence, and the role your book should play in growing your business.If you've ever questioned your value, struggled to price your services, or wondered why your book is not creating bigger opportunities, this episode may shift how you think about expertise altogether.Key TakeawaysAre You Being Too Generous? Why giving more is not always the smartest move and what actually builds trust with clients.The Pricing Mistake That Quietly Hurts Credibility What your fees may be signaling about your value and why cheaper rarely wins.Why Smart Experts Still Feel Like Frauds A simple mindset shift that can quiet self-doubt and help you own your expertise.Is Your Book Working Hard Enough? Why your book should open doors, spark conversations, and lead to bigger opportunities.The Small Shift That Makes Clients Say Yes How changing the focus from you to them can transform proposals, conversations, and results.If pricing feels awkward, confidence feels shaky, or your book is sitting on the sidelines instead of opening doors, you'll want to tune into this powerful conversation.Your free gift from John: The Red Flags of Inadequate Pricing, a one-page diagnostic that will help service providers assess whether they are laboring with inadequate pricing.Here's how to connect with John:WebsiteLinkedIn*************************************************************************When Book Marketing Feels Overwhelming, Clarity Changes EverythingIf you know your book deserves more visibility, but marketing feels confusing or inconsistent, the Author Influencer Circle helps nonfiction authors build authority, attract opportunities, and market with confidence.Learn more about the Author Influencer Circle and turn your book into money making opportunities!*************************************************************************

Welcome to the weekly Recruitment Podcast by The Recruitment Network (TRN) – where we share real conversations to help you build your recruiting team, level up your recruiter training, and stay ahead in the world of talent acquisition.TRN – Enabling recruitment businesses to maximise their performance, productivity and profitability.In this episode, James Osborne explores why building your personal brand is no longer optional for solo recruitment firms and agency leaders who want predictable growth, better clients, and less reliance on cold outreach.James breaks down how recruiters can use authority, positioning, and content to create inbound pipeline that compounds over time — attracting higher-quality clients, improving fill rates, and reducing the constant pressure of chasing leads.This session dives into the practical strategies recruitment business owners can use to become trusted experts in their niche, create content that converts into revenue, and build a more predictable recruitment business model.What we cover in this episode:• Why personal brand is a true business asset and competitive advantage• LinkedIn strategies that generate inbound leads and revenue• The type of authority content that works for recruitment firms• How to define and attract your ideal clients• The difference between vanity metrics and revenue-driving metrics• Building a recruitment business around client quality and fill rateIf you're tired of the cold outreach cycle and want to build a recruitment business with stronger client relationships and more predictable growth, this episode is for you.What is TRN?The Recruitment Network is the ultimate support network for recruitment business leaders. We offer a wide range of benefits including: an inclusive leadership club; Recruitment Trailblazers, a programme tailored for billing managers; full back-office support and training; TRN World, our innovative online community; plus access to investment insights, technology guidance, expert content, and much more.Start your TRN journey with a 30-day free trial:https://therecruitmentnetwork.com/sign-up-freeExplore more recruitment content:https://trn.world/page/contentUpgrade your team with expert recruitment coaching & training:https://trn.world/page/training(Access to TRN World and content included for members)Download our app – just search The Recruitment NetworkAlready a TRN member? Log in here:https://therecruitmentnetwork.com/loginSubscribe now for more recruitment business insights, recruiter development strategies, and leadership conversations designed to help your agency grow smarter and faster.

Send us Fan MailYou had the right answer. You knew the numbers cold. You made your case, and ten minutes later, the room shifted toward someone else's version of the same idea. In the debrief, your manager said: you had the right answer, but you did not sound like you knew it. If you have ever been told you need more gravitas, more confidence, or more executive presence without anyone explaining what that actually means, this episode breaks it down into four vocal behaviors you can practice this week.In this episode of Communicate to Lead, Kele Belton goes deep on vocal presence: how you say your words, not what you say. She breaks down the four behaviors that determine whether your voice supports or undermines your message, namely pitch, pace, volume, and intentional pauses, and names the gendered penalty around women's voices. Kele also looks at what the most recent vocal fry research from 2025 and 2026 shows, and it contradicts a decade of leadership advice given to women.This is Part 2 of the four-part Executive Presence Series, following Episode 168 on the visual pillar and the Three Anchors of Embodied Presence. Part 1 covered what your body is doing while you speak. Part 2 covers what your voice is doing with the words.What You Will Learn:The breath technique that settles your pitch in high-stakes moments, so you sound grounded instead of tense, without forcing a lower voice.What the newest vocal fry research reveals about who uses it, so you can stop fixing a voice that may not need fixing.The one moment to slow your pace that makes the whole room calibrate to you instead of talking over you.How to project authority when you are naturally soft-spoken, the way Dr. Lisa Su commands a room without raising her voice.The three exact moments where a three-second pause reads as authority instead of hesitation.When upspeak costs you, and the targeted fix that does not require changing how you naturally speak.Your Action Step:Pick one of the four behaviors and practice it this week:Choose the behavior you suspect is your biggest growth opportunity: pitch, pace, volume, or pauses.Identify one specific high-stakes moment on your calendar where you will deploy it on purpose.Notice what shifts. Optional: record a sixty-second voice memo and listen back once, using the four behaviors as your lens.Mentioned in This Episode:Episode 168: How to Build Executive Presence: 3 Anchors for Women Leaders | Part 1 of 4Book a Leadership Strategy Call (30 minutes, complimentary): https://calendly.com/kele-thetailoredapproach/leadership-strategy-callAbout Your Host:Kele Belton is a communication and leadership facilitator, coach, and consultant who helps high-performing women in middle management build the communication and leadership strategies that get them recognized, sponsored, and promoted.Connect with Kele:•       LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/•       Instagram: https://www.instagram.com/thetailoredapproach/•       Website: https://thetailoredapproach.com

Harry Duran, founder of Fullcast and creator of Podisphere, joins Jeff Mains to explore what it really takes to build a sustainable podcast, grow a content brand, and stay ahead in a rapidly AI-shaped media world.Harry shares his journey from corporate marketing at JPMorgan Chase and E-Trade, to launching his first podcast Podcast Junkies in 2014, to building Fullcast — a podcast production and marketing consultancy that has helped over 130 business owners launch and grow shows. He also dives deep into his newest ventures: Podisphere (a G2-style SaaS directory for podcast tools) and Podclaw (an agent-first podcast hosting platform built for AI agents, not humans).The conversation covers the seismic shift happening in content creation right now — from vibe coding and Claude Code to autonomous AI agents that market products while you sleep. Harry and Jeff also discuss why long-form human conversations are becoming more valuable in an era flooded with AI-generated content, the power of niche podcasting, and why the most important skill for the next decade may simply be learning how to talk to robots.Key Takeaways0:00 — Intro: What it takes to build a podcast and a business around it in an AI-driven content landscape4:40 — Recap of previous guests: Justin Trombold on AI strategy and Rick Delisi on The Effortless Experience6:10 — Welcoming Harry Duran — how he helped launch SaaS Fuel and what Fullcast does9:50 — Harry's origin story: From JPMorgan Chase and Unilever to electronic music, DJing, and discovering podcasting at New Media Expo in 201413:30 — Meeting Pat Flynn and Amy Porterfield; pivoting from a DJ podcast to Podcast Junkies; recognizing podcasting as your own personal stage17:10 — How Harry's first paying client (a $1,000 PayPal from John Livesay) launched Fullcast in 201522:10 — Introducing Podisphere: A G2.com-style directory for podcast tools — the inspiration, the build journey, and why traffic is the only metric that matters to sponsors27:30 — Building with no-code tools (Airtable, Webflow, Bubble), the frustrations of non-technical founding, and how vibe coding changed everything in 202531:30 — Claude Code, Agent OS, and spec-driven development: how Harry built more in six months than in five years combined37:50 — SEO strategy for Podisphere: Fathom Analytics, Ahrefs, programmatic blog posts, Google Search Console, and hitting 7,000 page views/month without a press release45:20 — The power of founder relationships: How 12 years of Podcast Junkies led to meeting Andrew Mason (Descript), the SquadCast acquisition, and building a network that fuels Podisphere51:00 — Why every founder should have a podcast: relationship-building, opening doors, and earning "street cred"54:40 — Introducing Podclaw: An agent-first podcast hosting platform built for AI agents, not humans1:01:30 — Moltbook: The AI agent social network, digital wallets for agents, and autonomous marketing via cron jobs1:08:00 — The "agent economy" and why SaaS companies that block agents are "dead men walking"1:15:30 — Why the most important future skill is learning how to talk to robots; parallels to the dot-com era of 19991:21:30 — The future of podcasting: AI-generated shows, long-form authentic conversation, niche doubling down, and why human voices are becoming more valuable1:28:00 — NotebookLM and the rise of AI podcast hosts; the disclosure debate1:33:20 — Harry's personal operating system: morning meditation, written intentions, strength training, and protecting attention before screens1:37:30 — Where to find Harry: fullcast.co, thepodisphere.com, podclaw.ioTweetable Quotes"The most important skill in the future is learning how to talk to robots." — Harry Duran"You can't speak to someone for an hour and forget their face. That's the magic of podcasting — it builds relationships that nothing else can replicate." — Harry Duran"The people who made money in the gold rush were the ones who sold the picks, the shovels, and Levi's." — Harry Duran"Companies that block agents are dead men walking. If agents can't get the data from you, someone else will build what they need." — Jeff Mains"It never feels done — you just have to ship it. Get it out there." — Harry Duran"AI is like having the vision in your head and finally being able to build at the speed of thought." — Harry DuranSaaS Leadership Lessons1. Build Your Distribution Before You Need ItHarry spent over a decade building Podcast Junkies before it became the foundation of Podisphere. His relationships with founders like Andrew Mason (Descript) and the SquadCast team weren't accidental — they were built over 500+ interviews. Leaders who invest in platforms, relationships, and audiences compounding quietly are the ones who have leverage when they need it.2. Sell Picks and Shovels — Build for the EcosystemRather than fighting for space in a crowded software category, Harry positioned Podisphere as the infrastructure layer (the G2 of podcasting). Great SaaS leaders ask: What does this entire ecosystem need that nobody is building? Being a connector and aggregator often outlasts being just another point solution.3. Non-Technical Founders Must Learn to Build at the Speed of ThoughtHarry's journey from Airtable → Bubble → Fiverr developers → Claude Code is a roadmap for any non-technical founder in 2025. The bottleneck is no longer code — it's vision and prompting. The founder who can articulate their product clearly to an AI builds faster, iterates faster, and maintains greater ownership of the product direction.4. Traffic Is the Only Metric That Converts to Revenue — Build for Discovery FirstPodisphere hit 7,000 page views/month organically before a single press release by treating every page as an SEO asset. Harry obsessed over internal links, programmatic blog posts, and AEO (Answer Engine Optimization) for AI search. SaaS leaders building content or marketplace products should think like search engines think — not just build pretty interfaces.5. Agent-First Is the New Mobile-First — Design for It NowHarry didn't build Podclaw for human users. He built it for AI agents, complete with clean APIs, no unnecessary dashboards, and agent-friendly architecture. As agent economies emerge (complete with digital wallets and autonomous purchasing), SaaS products that block or ignore agents will be displaced. Build your API surface today like agents are your power users tomorrow.6. Protect Your Peak Performance Hours — Your Best Output Comes from Taking Care of Yourself FirstHarry meditates 20 minutes every morning, writes intentions in the present tense, and strength trains three days a week before opening a laptop. He's explicit: this is not a nice-to-have. The onslaught of screens, AI noise, and constant stimulation hijacks your nervous system. The leaders who perform at the highest level over the longest runway are the ones who treat personal maintenance as a non-negotiable operating system.Guest Resourceshttps://fullcast.co/hdbioEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

Send us Fan MailWhat if the professionals building the strongest practices today aren't just practicing law or mediation — but quietly building media companies around their expertise?In this episode, Sylvia explores the rise of authority assets and why podcasts, webinars, newsletters, and books are becoming powerful long-term trust builders for lawyers, mediators, and divorce professionals.In an AI-driven world where clients research professionals long before reaching out, authority is no longer built only through referrals and reputation — but through consistent educational visibility that compounds over time.If you want to become more trusted, more recognizable, and harder to compete against, this episode is for you!What you'll learn: 06:07 Authority Assets Explained13:49 Four Key Authority Assets14:35 Podcast Power16:19 Webinars Build Trust Fast17:26 Newsletters Stay Top Mind18:22 Books And Long Form19:18 Make Assets Work Together20:00 Consistency Compounds TrustResources:Feeling stuck about how to grow your practice, book a free strategy call here.#122 Best Marketing Strategies for Lawyers & Mediators to Get More Clients (4 That Work) #120 The 8 Habits of Top Lawyers, Mediators & Divorce Professionals #63 Build Authority and Attract Clients with ConfidenceRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast”  If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Register for our upcoming marketing workshop on May 28thDownload Free Guide: How Lawyers and Mediators Can Attract More Ideal ClientsWant more insights like this?  Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedinJoin our online community...

Are you a skilled expert struggling to get noticed? Discover why your lack of structural authority is making you invisible to AI search engines.

You can post consistently, grow your audience, and still struggle to book clients. I see this all the time with talented designers who are doing everything right on the surface but are still not being chosen. The missing piece is not visibility. It is authority. In this episode, I break down what actually builds trust in your design business and why clarity, positioning, and your point of view matter more than posting more content. This is the shift that takes you from being seen to being hired as a creative CEO.You will learn:The difference between visibility and authority in a design businessWhy talented designers stay invisible even when they show up consistentlyHow to position yourself so clients trust you before the callHow content and case studies can turn you into the obvious choiceOpen your notes and get ready to rethink how clients actually choose a brand and web designer.Aventive Academy's Resources:Fully Booked Designer (6-week biz program) : ⁠⁠⁠⁠⁠https://aventiveacademy.com/fullybookeddesigner/⁠⁠⁠⁠⁠From Crickets to Clients: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/crickets-to-clients/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Client Portal for Designers: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/client-portal/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Wealthy Client Blueprint: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/wealthy-client/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Guidelines Template: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/brand-guidelines/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Creative CEO Accelerator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aventiveacademy.com/accelerator⁠⁠⁠⁠

Authority requires more than expertise. It demands intentional delegation and the courage to stop doing everything yourself. This episode of the Influential Voices of Authority Podcast features host Erik K. Johnson and guest Louis Swart, a serial entrepreneur who has mastered the art of leveraging teams and systems to scale businesses and build undeniable authority in any niche.   Important Links: Louis' free guide: 150 Things You Can Delegate Today: http://www.PodcastTalentCoach.com/delegate Explore Louis' services and agency: ironbrij.com.au Connect with Louis Swart: Facebook: https://www.facebook.com/louistswart Instagram: https://www.instagram.com/coachlouistswart LinkedIn: https://www.linkedin.com/in/coachlouisswart/ Book your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:09 "How to Get Noticed and Build Authority" 01:10 "Grow Your Authority with Podcast Appearances" 02:45 "Overcoming the Little Voice and Imposter Syndrome" 03:16 "Start Small and Grow Your Confidence" 04:36 "From Mouse Business to Plumbing Empire" 07:09 "The Harsh Reality of Doing Everything Yourself" 08:54 "Scaling Up to a Multi-Million Dollar Exit" 12:52 "Coaches' Biggest Challenge: Doing It All Alone" 13:27 "The 2,000 Hour Rule: Valuing Your Time" 15:41 "Delegating for Exponential Growth" 17:49 "The Gut Punch of Business Reality" 21:04 "Testing Offers and Letting the Market Decide" 22:09 "How Solopreneurs Can Start Delegating" 24:00 "Agency vs. DIY: Pitfalls in Hiring Help" 27:30 "3 Essential Delegation Strategies for Success" 31:28 "Success Story: Freeing Up Headspace for Growth" 34:54 "Why Visibility Is Non-Negotiable" 36:09 "Strangers Who Feel Like Friends: The Authority Effect" 37:30 "150 Things You Can Delegate—Free Resource" 38:44 "If I Started Over: Lessons in Testing and Sales" 40:08 "Why Selling Is Service" 41:35 "Access to Instant Team Resources" 42:37 "How to Connect with Lou and Take Action" 51:21 "Supporting Healthcare Authorities: Erik's Mission"   Key Takeaways: - Why Authority Requires Delegation Louis and Erik unwrap the damaging myth that solopreneurs should do it all themselves. True authority comes when you focus on what only you can do and delegate the rest.   - From Struggling Owner to Systemized Success Louis shares how failing to delegate destroyed the value of his first business, while embracing systems and teams produced a multi-million dollar exit the second time around.   - 3 Simple Delegation Habits Louis' practical strategies to vet, communicate with, and empower virtual assistants.   - The Competitive Edge: Podcast Interviews Visibility through interviews not only builds instant credibility but provides endless social content to multiply your reach, and curb imposter syndrome.   - Let the Market Decide: Test and Iterate Stop guessing. Launch, test, and double down on what your clients will actually pay for.   - Free Your Headspace Clients who delegate find more clarity, creativity, and revenue. Louis' framework shows how to systemize your business and finally become the public face of your brand.   Episode Highlights: The emotional impact of learning your business is worthless if you don't delegate Why working only in your business means nobody wants to buy it How to ensure virtual assistants deliver results without overwhelm or culture clash The power of social proof: leveraging podcast appearances and "starstruck" moments Setting a true hourly value for your leadership, and avoiding $10 tasks Why testing different markets beats gut feelings or friends' opinions   Resources: Get Louis' free guide: 150 Things You Can Delegate Today: http://www.PodcastTalentCoach.com/delegate Explore Louis' services and agency: ironbrij.com.au Connect with Louis Swart: Facebook: https://www.facebook.com/louistswart Instagram: https://www.instagram.com/coachlouistswart LinkedIn: https://www.linkedin.com/in/coachlouisswart/   Ready to strategically grow your podcast authority? Book your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching   Next Week: Next week Erik sits down with Dr. Paul Etchison, a dentist who turned his podcast into the engine behind a million-dollar coaching business. You'll discover how he transforms cold leads into a steady stream of high-value, ready-to-buy clients.   PODCAST AUTHORITY AUDIT You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.

Referrals: When people talk about you behind your back in a good way Authority is not about self-recognition. True authority happens when others talk about you behind closed doors, sending opportunities in your direction before you ever have to ask. It's the power of referrals. In this episode of Influential Voices of Authority, Erik K. Johnson connects with Michael Roderick, CEO of Small Pond Enterprises, on the crucial secret to getting quality referrals and turning your message into your greatest asset.   Important Links: The ReferabilityRater: https://myreferabilityrater.com Connect with Michael Roderick on LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/ Michael's website: https://www.smallpondenterprises.com/ Apply for a podcast audit and coaching with Erik: https://podcasttalentcoach.com/coaching   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Establishing Authority Through Borrowed Trust 01:13 Why Real Authority is Referral Based 02:39 How "Borrowed Authority" Attracts Premium Clients 05:45 The Power of Being a Category of One 07:10 Challenging the Dominant Narrative 14:45 From English Teacher to Broadway Producer 19:01 Leveraging Relationships and Placement 21:37 The AIM Principles of Referability 24:41 Language and Memory: The Sticky Factor 27:00 Storytelling That Gets Spread 32:16 The Triple Threat: Scientist, Celebrity, Magician 35:45 Aspirational Market vs. Excellence Market 40:12 Designing Offers for the Success Market 44:23 Memorable Networking in New York 47:03 Your Secret Sauce to Influence 49:51 Creating RAD: Relationship Adventure Day 54:40 Reverse Engineering to Build Authority 56:40 Knowing When You're Ready to Get Referred 58:43 The ReferabilityRater Tool 01:00:05 Black Box Mastermind for Thought Leaders 01:02:04 Turn Your Podcast into an Authority Engine   Key Takeaways: Your Authority Exists in the Words of Others - Erik K. Johnson reveals that true authority is not self-appointed. It belongs to those who are talked about, recommended, and sought out by others in their absence. Borrowed Trust Changes Everything - By appearing on others' stages and earning their endorsement, you tap into borrowed trust, attracting leads, premium clients, and high-value opportunities. Packaging Your Message for Maximum Spread - Michael Roderick highlights the AIM model: Accessibility, Influence, and Memory. Make your message simple, give people something to talk about, and make your ideas easy to remember and repeat. Triple Threat Framework for Experts - Understand your natural order as Scientist, Celebrity, or Magician—and build your positioning and market approach to fit your unique strengths instead of copying cookie-cutter formulas. Speak to the Excellence Market, Not Just Aspirational Buyers - Unlock real business growth by targeting those solving success problems, not just survival problems. Your offer, message, and authority must signal value to the buyers who are searching for guidance, not a savior. The Power of Signature Experiences - Signature moves and memorable experiences—from exclusive shows to adventure-based networking—get your audience talking about you. Remarkable brands create remarkable stories. Are You Ready to Be Referred? - People refer those whose message is clear, memorable, and worth sharing. When they lean in, ask questions, and use your language, your referability factor is growing.   Episode Highlights: How borrowed credibility instantly changes sales conversations Translating your unique story and skills into an asset the right market wants Making your frameworks, acronyms, and names "sticky" for word-of-mouth spreading Avoiding bland, average content by standing out with a bold, memorable message Why simplicity, emotion, and structure are keys to a referable personal brand Crafting network-building experiences that become legend among your peers   Links and Resources: Test your own authority factor with the ReferabilityRater: A referability rater to see how referable you are and how likely it is people will talk about you when you're not in the room (in a good way). https://myreferabilityrater.com Connect with Michael Roderick: Website: https://www.smallpondenterprises.com/ LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/ Apply for a podcast audit and coaching with Erik: https://podcasttalentcoach.com/coaching   Next Week: Erik sits down with Louis Swart to break down the art of offer positioning and how to become the undeniable first choice in your niche. Don't miss strategies that separate you from the competition and keep clients coming back.

Threads is one of the fastest-growing platforms right now—but most entrepreneurs are using it completely wrong. In this episode of Social Media Decoded, Michelle Thames shares how she uses Threads to build authority, grow her visibility, and turn conversations into real-life opportunities. She explains why Threads is less about going viral and more about sharing clear perspectives that attract the right audience. Michelle also shares how her posts have led to filled events, local visibility, and deeper connections with her community. If you've been unsure how to use Threads or feel like your content isn't converting, this episode will help you rethink your approach. What You'll Learn in This Episode • Why Threads is different from other social media platforms• How to build authority through perspective, not perfection• How Threads can lead to real-life connections and opportunities• Why visibility alone doesn't lead to income• How to connect Threads to your larger business ecosystem• The mindset shift needed to stand out on Threads Visibility Breakdown Michelle explains her approach: Threads → Conversation → Ecosystem → Opportunity Threads starts the connection, but your system is what drives results. Unpopular Truth Threads is not about going viral. It's about being seen by the right people at the right time. Spotify Listener Question Are you currently using Threads to build authority? • Yes• No• I'm trying to figure it out• I haven't started yet Ways to Work With Michelle Michelle hosts events, workshops, and community experiences designed to help entrepreneurs turn visibility into real opportunities. DM THREADS to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week's episode is a little different. I'm sharing a recent interview I did that I think you'll genuinely enjoy.   It's from my interview on Podcast Advertising Playbook, where I was interviewed by host Heather Osgood.   In the episode, we discuss how brands and personalities can use interviews to increase visibility and connect with targeted audiences, what makes for successful guest pitching, including timing and seasonality, and how brands can use guesting to build authority and increase brand awareness   Stick around for all of that and more. ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/  

Send us Fan MailThought leadership isn't about being the loudest voice in the room. It's about being the most useful.  In this episode, Sylvia Garibaldi breaks down the real difference between thought leadership and self-promotion, and why getting this wrong is costing you visibility, trust, and clients. You'll learn a simple 5-part test to evaluate your content, how to share your experience without making it about you, and why overthinking and inconsistency are the two biggest reasons professionals stay invisible. If you want to attract more ideal clients, build authority in your space, and finally turn your content into real opportunities, this episode gives you a clear, practical path to follow.What you'll learn:03:15 Thought Leadership Defined03:58 Self Promotion vs Trust06:00 Five Content Tests09:36 Avoid Analysis Paralysis11:06 The Gray Zone Framing13:38 Testimonials and Milestones17:30 Three Steps to StartResources:Feeling stuck about how to grow your practice, book a free strategy call here.#62 Attract Clients: The "Serve First" Secret#63 Build Authority and Attract Clients with Confidence#111 You Don't Attract Clients by Accident: Design a Practice for Ideal ClientsRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast”  If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Want more insights like this?  Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedinJoin our online communitySubscribe to my youtube channel  

There's a difference between being heard… and being someone people actually listen to.In this episode, we're breaking down one of the fastest ways you're losing authority when you speak: filler words.Not just “um” and “like”…But the subtle ways you soften your message, dilute your conviction, and lose the room without even realizing it.And how to fix it.Because if your voice isn't making you money… it's costing you.If you feel this, I've opened the waitlist for something new.A high-level experience designed to help you revive your voice and become someone people don't just hear… but actually listen to.You can join the waitlist below or in my Instagram bio @thecassandrabrittonhttps://www.cassandrabritton.com/waitlistFollow Cassandra on Instagram & tag us in your shares so we can re-post and connect with you!  https://www.instagram.com/thecassandrabritton/ Book Cassandra to speak & collabs:https://www.cassandrabritton.com/Waitlist coming soon: https://www.cassandrabritton.com/waitlist

Most leaders think they need more marketing. Adam Witty says you need more authority.In this episode, Adam Witty, founder of Advantage Media Group and Forbes Books, breaks down how entrepreneurs and CEOs build credibility, stand out online, and turn their expertise into real business growth.He shares how he started his company from a spare bedroom, why most people never write a book, and the exact systems his team built to remove friction and help leaders become trusted voices in their industry.You will learn:• Why authority matters more than ever in an AI-driven world• The real reason people want to write a book• How “Talk Your Book” changed publishing forever• The strategy behind the Forbes Books partnership• Why books still outperform podcasts, TikTok, and video for credibility• How to become the person people trust before they buyIf people Google your name today, what shows up? That answer is your authority.⏱️ CHAPTERS00:00 Why nobody grows up wanting to be a publisher02:30 The internship that changed everything05:00 The mentor who sparked the idea08:00 The biggest problem with writing a book10:30 “Talk Your Book” and solving friction12:30 Authority vs authorship14:30 The Forbes Books partnership story18:30 Why brand association matters20:30 What authority really means today23:00 Why Google is your first impression26:30 Why books still matter in a digital world30:30 The real ROI of writing a book36:00 Why your goal should be to “die empty” 

Build Authority Through Storytelling With Mariela De La MoraMariela De La Mora joins the Authority Builder Podcast to share how women of colour and daughters of immigrants can turn identity, lived experience, and voice into thought leadership that converts. We unpack what “leadership before business” looks like in practice, why premium positioning starts with seeing a specific client deeply, and how storytelling builds trust when you do not yet have endless testimonials. Mariela also explains how she earns third-party credibility (podcasts, trainings, invite-only stages) without constant pitching, plus how she uses collaborations and audience-led topics to get a simple “yes”. We close with practical insights on balancing algorithm-led visibility with long-term authority assets like email, and designing growth around real-life capacity.Key topics covered- Leadership before business and identity-led growth  - Storytelling as positioning, trust, and demand generation  - Finding the market gap and building a “category of one”  - Landing podcasts and stages through collaborations and service-led outreach  - High-ticket positioning and why sales cycles are longer than you think  - Email list nurturing vs social media attention  - Telegram coaching as async thought partnership  - Boundaries, burnout, and being “slow with your yeses”  

In Episode 306 of The Rainmaking Podcast, Scott Love speaks with Robert Weiss of MultiVision Digital about how law firms can build authority and win clients using video marketing. While most firms rely on referrals, networking, and written thought leadership, Robert explains that video accelerates the “know, like, and trust” factor by allowing prospects to see how attorneys think, communicate, and solve problems. Despite its effectiveness, most law firms are still underutilizing video—creating a major opportunity for firms willing to adopt a thoughtful, strategic approach to video content. The conversation breaks down how to implement video the right way: aligning content with business objectives, repurposing webinars into multiple short-form videos, and building a consistent cadence across marketing channels like LinkedIn, email, and website content. Robert emphasizes that video is not a one-off tactic but a long-term strategy that compounds over time—helping firms increase visibility, strengthen client relationships, and improve conversion. For law firm partners, marketers, and leaders looking to stay competitive, this episode delivers a practical roadmap for legal video marketing, personal branding, and client development. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/p8EwmYVJ-Hc ----------------------------------------

Most speakers use social media the wrong way. They post random content, react to the news cycle, or treat their platforms like a personal diary. Then they wonder why event planners never reach out. In this episode, Sean breaks down how social media actually fits into a professional speaking business. Event planners are researching speakers online before they ever reach out. Your content, tone, positioning, and visibility all influence whether they see you as a professional speaker or someone they should avoid putting on their stage. You will learn how to position your social media profiles to attract event planners, how to search for real speaking opportunities using hashtags and platform tools, and how simple ad strategies can put your speaker reel in front of the right audience. If you want to use social media as a system for getting booked, not just a place to post content, this episode will show you how. Episode Chapters  00:00 Introduction 00:42 Why Social Media Matters for Speakers 01:30 What Event Planners Look For on Your Social Media 02:15 Why Divisive Content Can Cost You Bookings 03:05 Separating Personal and Professional Content 03:50 Why LinkedIn Should Be a Speaker's Primary Platform 04:40 Writing LinkedIn Articles to Build Authority 05:25 Using Hashtags to Find Speaking Opportunities 06:10 Searching "Call for Speakers" Posts 07:05 Running Simple Social Media Ads for Your Speaker Reel 08:00 Understanding Ad Impressions and Audience Data 09:05 Retargeting Event Planners with Facebook Pixel 10:10 Creating Simple Speaker Introduction Videos 11:10 Example Script for Reaching Event Planners 12:05 Using Video Emails to Stand Out 13:10 BombBomb Video Messaging Strategy 14:05 Stop Being Another Option and Become the Only Option 15:10 Finding Event Planner Associations 16:10 Researching Executive Directors and Decision Makers 17:05 Building Your Event Planner Lead List 18:00 Using LinkedIn and Facebook Messenger for Outreach 19:00 How to Ask for Referrals to Other Event Planners 20:00 Why This Research Is the Work Most Speakers Avoid 21:00 Social Media as a Lead Generation System 22:00 Preview of the Next Episode Key Takeaways 1. Event planners always check your social media Before they hire a speaker, they research your online presence. Your posts, tone, and professionalism influence whether they see you as credible. 2. Separate personal and professional platforms If you want to share strong personal opinions, consider keeping those on private profiles while directing event planners to professional platforms like LinkedIn. 3. LinkedIn is one of the best platforms for speakers Writing long form posts or articles about your expertise builds authority and positions you as a thought leader in your speaking category. 4. Social media can reveal real speaking opportunities Searching hashtags like call for speakers, keynote speaker, or presenter can help you discover events actively looking for speakers. 5. Small ad budgets can create visibility Running simple ads to your speaker reel can put your content in front of thousands of potential viewers, including event planners. 6. Video outreach helps you stand out Sending short personalized video messages to event planners immediately differentiates you from speakers who only send text emails. 7. Research is where most speaking opportunities are found The speakers who consistently get booked spend time researching event planners, associations, and decision makers. Resources Mentioned BombBomb video email platform LinkedIn Facebook Ads Manager Calendly  Booked and Paid Speaker Blueprint Program - www.TheSuccessCorps.com/work-with-us About the Booked and Paid Speaker Blueprint The Booked and Paid Speaker Blueprint is a system designed to help speakers consistently attract, pitch, and secure paid speaking engagements. Inside the program, speakers learn how to: Position themselves as a category expert Build a pipeline of speaking opportunities Use media and podcasts to increase visibility Pitch event planners effectively Create systems that generate consistent bookings Connect with Sean Website - The Success Corps - www.TheSuccessCorps.com Podcast - Booked and Paid Speaker Blueprint - https://www.youtube.com/@TheSuccessCorps LinkedIn - www.LinkedIn.com/SeanDouglasTEDxSpeaker Subscribe and Review If this episode helped you understand how social media fits into a speaking business: Subscribe to the podcast Leave a rating and review Share this episode with a speaker who wants to get booked and paid Your support helps more speakers escape the Invisible Speaker Trap and build a sustainable speaking career.

In this episode we sit down with Ash Jones, founder of Great Influence, the agency behind the personal brands of Steven Bartlett and Gary Neville. Ash breaks down what it really takes to build a personal brand that creates leverage. We discuss why most founders stay invisible, the difference between attention and authority, and how long-term brand building turns into real commercial advantage. This isn't about posting for vanity, it's about owning distribution, building trust, and creating demand over time. If you're serious about building authority in your industry, this episode is essential. More from Ash and Great Influence:https://www.linkedin.com/in/ash-jones-85363975/?originalSubdomain=uk /https://greatinfluence.com Hear more from the Hosts: Jack -https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac -https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free athttps://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visithttps://www.nooks.ai

Favour Obasi-ike, MBA, MS, provides a comprehensive guide to Search Engine Optimization (SEO) for small to mid-sized businesses (SMBs). The episode explores the critical differences in SEO strategies for product-based (E Commerce / E-Commerce) and service-based businesses (SEO Services), offering actionable insights for online growth.Favour emphasizes the foundational importance of a fast, reliable website for any business, highlighting how website performance directly impacts user experience and, consequently, SEO algorithm rankings. For product-based businesses, the discussion centers on the power of visual storytelling through high-quality, optimized images and the technical advantages of using structured data to create informative rich snippets in search results. The episode then shifts to service-based businesses (SEO Services), detailing how to build trust and authority through valuable content marketing and the necessity of local SEO for businesses serving a specific geographic area. A key theme throughout the episode is the concept of user intent, with Favour explaining how to target both commercial and informational keywords to attract customers at every stage of their journey. Finally, the episode underscores the long-term nature of SEO, stressing that consistency in content creation and optimization efforts is the ultimate key to sustainable online success. This podcast episode is a must-listen for any business owner looking to demystify SEO and implement effective strategies for lasting growth.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Takeaways1. Website Performance is Paramount: A fast, reliable, and user-friendly website is the non-negotiable foundation for any successful SEO strategy, impacting everything from user engagement to search engine rankings.2. Tailor Your SEO Strategy: The optimal SEO approach differs significantly between product-based and service-based businesses. Product businesses should focus on visual optimization and structured data, while service businesses should prioritize content that builds authority and trust.3. Leverage Visuals for Product SEO: For e-commerce and product-focused businesses, high-quality, optimized images with descriptive alt text are crucial for attracting and converting customers who rely on visual information to make purchasing decisions.4. Build Authority with Content for Service SEO: Service-based businesses can establish themselves as industry leaders by consistently creating valuable, informative content (like blogs, case studies, and whitepapers) that addresses their target audience's needs and questions.5. Master User Intent: Understanding whether a user is looking to buy (commercial intent) or learn (informational intent) is key. A balanced content strategy that targets both types of keywords will capture a wider audience and nurture leads through the entire customer journey.6. Embrace Local SEO: For service businesses with a physical location or defined service area, optimizing for local search by managing a Google Business Profile and creating location-specific content is essential for attracting nearby customers.7. Consistency is the Long-Term Game: SEO is a marathon, not a sprint. Sustainable growth is achieved through consistent, long-term effort in content creation, technical optimization, and building a strong online presence, rather than expecting overnight success.Memorable Quotes[09:05] "As a service-based business or as a product-based business is your website. How fast is your website?"[35:09] "That's why we're in this room today because we want to know what is a commercial value?"[36:22] "You gotta be consistent, you gotta be putting out the content, you gotta do a lot of things."[37:01] "Long, long, long, long, long-term."Episode FAQs1. What is the most important first step in any SEO strategy?The most crucial first step is ensuring you have a fast, reliable, and mobile-friendly website. A poor-performing site will undermine all other SEO efforts.2. How does SEO for a product-based business differ from a service-based business?Product-based SEO heavily relies on high-quality images, structured data (schema markup) for product details, and e-commerce platform optimization. Service-based SEO focuses more on building authority through in-depth content, demonstrating expertise, and often includes a strong local SEO component.3. What is user intent and why is it important for SEO?User intent is the 'why' behind a search query. It can be informational (looking for information), commercial (intending to buy), transactional (ready to complete a purchase), or navigational (looking for a specific site). Understanding intent allows you to create content that directly addresses the user's needs, leading to higher engagement and better rankings.4. How long does it take to see results from SEO?SEO is a long-term strategy. While some minor results can be seen in a few months, significant, lasting results typically take six months to a year of consistent effort to achieve.5. What is the role of content in SEO for service-based businesses?For service-based businesses, content is the primary tool for building trust and demonstrating expertise. High-quality blog posts, articles, case studies, and guides attract potential clients, answer their questions, and position your business as a credible authority in your field.Episode Timestamps[00:00] Introduction: SEO for Product vs. Service Businesses[03:03] The Difference Between Product and Service-Based Businesses[08:56] The Importance of Website Speed and Reliability[10:01] SEO for Product-Based Businesses: Images and Structured Data[15:21] SEO for Service-Based Businesses: Content and Local SEO[34:10] Understanding User Intent: Commercial vs. Informational Keywords[36:07] The Importance of Consistency in SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether we like it or not, the barrier to entry in coaching is non-existent. There is no universal license and no mandatory degree. But if qualifications aren't the thing that makes a leader a credible coach, what is?In this episode, Gary and George break down how to turn experience into authority using a simple 3-step framework: Connect, Challenge, and Commit.Gary shares why most managers fail at coaching (hint: they skip the connection phase), the crucial difference between coaching and mentoring, and the specific "Clarity, Challenge, and Ownership" questions you need to ask to turn an underperformer into an asset.Key takeaways from this episode:The 3 C's Framework: Connect (build trust), Challenge (ask the hard questions), and Commit (drive action).Is the chicken cooked?: You cannot challenge someone until you have earned the right to do so through connection. If you serve it raw, they will reject it.Coaching vs. Mentoring: A mentor puts experience in (role modeling); a coach pulls answers out (questioning). Know which one your team member needs.The "Side-by-Side" Secret: Difficult conversations are often easier when you aren't face-to-face. Get out of the office, go for a walk, or sit in a car to lower psychological defenses.Send a textLinks & references: https://www.thecompanydoctor.com/Gary Gamp: https://www.linkedin.com/in/garygampGeorge Clode: https://www.linkedin.com/in/georgeclodeGary's new book, Career Catalyst - available online now: https://www.amazon.co.uk/Career-Catalyst-Secret-Skills-School-ebook/dp/B0DFYVG6XY/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

Clients are not buying slower because they are broke. They are buying slower because they are skeptical. The trust recession is not a headline. It is a behavioral shift. Prospects are asking harder questions, demanding proof, and scanning for real thinking behind polished content. Lori breaks down how AI accelerated skepticism, why blaming the economy is a dangerous excuse, and what actually builds trust now. From specificity and transparency to demonstrating your thinking in real time, this episode reframes how to become the obvious choice in a cautious market. What You'll Learn: What a trust recession actually looks like inside your sales process How to use AI as a thinking partner without eroding credibility The strategic shifts that build trust across the client journey   Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

Podcast growth doesn't happen by accident, and it certainly doesn't happen by shouting into the void of social media without a plan. In this episode of Podcasting Unlocked, Alesia curates the best insights from four industry experts to help you move from invisible to influential. This week, episode 263 of Podcasting Unlocked is about your podcast visibility roadmap!In this episode of Podcasting Unlocked, our experts are sharing the importance of making a strategic plan for your podcast marketing and actionable steps you can take right now to bring in new audience members. We also chat about the following: Make the Customer the Hero: Stop positioning yourself as the hero of your podcast. To resonate with your audience, your messaging must clearly define your listener's problem and position your expertise as the guide that helps them win.Build Authority with Creative PR: Use Top 10 lists or unique industry rankings to establish your show as a primary resource. Creative PR isn't just about news; it's about positioning your thought leadership in a way that search engines and listeners can't ignore.Implement the Four-Post Social Plan: Abandon the post every day grind. Focus on a strategic cycle that builds awareness, shares a unique perspective, provides a behind-the-scenes look, and finishes with a clear call to action to drive your audience to your latest episode.Repurpose with Intention: Don't try to be everywhere at once. Pick one or two primary platforms where your audience actually hangs out and master those before expanding. Quality and intentionality on one platform outperform mediocre presence on five.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH:Lauren CockerellMickie KennedyKatie BrinkleyDeirdre TshienCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Ep 168: The Power of StoryBrand in our Podcast Content with Lauren CockerellEp 176: Unlocking the Power of Press Releases for Your Podcast with Mickie KennedyEp 211: Maximizing Podcast Reach Through Repurposing with Deirdre TshienEp 229: Promoting Your Podcast on Social Media with Katie BrinkleyProud member of the Feminist Podcasters Collective.

Roger Knecht talks with David Wachs, founder of Handwrytten, about the unexpected power of personalized, robotic handwritten notes in an increasingly digital world. Learn how this unique approach to communication can build stronger client relationships, enhance marketing efforts, and ultimately elevate your accounting firm's brand to a luxury service. In This Episode: 00:00 Introduction to Handwrytten 02:10 The Origin Story of Handwrytten 05:04 Authenticity of Robotic Handwriting 08:47 Applications for Handwritten Notes 12:00 Impact and Durability of Notes 15:09 Differentiating with Handwritten Notes 19:04 Luxury Pricing and Emotional Connection 21:50 Scaling Handwritten Communication 26:22 Accounting Lessons from Business Sale 31:57 Gratefulness and Call to Action 36:39 Conclusion and Promotional Offers Key Takeaways: Differentiate your business by leveraging handwritten notes to cut through digital noise. Cultivate stronger post-sale client relationships with personalized thank-you's, birthday cards, and holiday greetings. Improve client retention and perceived value by providing a premium, personal touch in communications. Identify the tipping point for automating handwritten notes to scale personal outreach efficiently. Understand how robust accounting practices, like switching to accrual, can directly influence business strategy and valuation. Featured Quotes: "People don't remember what you say or what you did. They remember how you made them feel." - David Wachs (11:26) "The most underutilized inbox is the one at the end of your driveway." - David Wachs (03:54) "It's often not a choice between doing it yourselves and handwritten. It's a choice between handwritten or nothing at all." - David Wachs (23:15) Behind the Story: David Wachs, founder of Handwrytten, shares his journey from mobile marketing with SellIt to creating a solution for digital communication overload. He discusses how technology allows businesses to send personalized, robotic handwritten notes, distinguishing them from competitors and strengthening client relationships. This episode highlights the importance of emotional connection in business, even in professional services like accounting, and how modern solutions can scale traditional gestures. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Use signup code PODCAST for $20 in automated handwritten notes https://www.handwrytten.com    Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Most people think podcast guesting ends when the interview is over.It doesn't.In this episode, I'm walking you through what to do after your guest appearance so it builds authority, visibility, and trust with new audiences.I cover how to: 

Wellness practices competing on price stay invisible online while patients search for trusted experts. Publishing educational content positions you as the authority patients discover when researching symptoms and treatments, transforming searches into appointments without discounting your expertise or services.Learn more: https://zenrank.co/ ZenRank City: Folsom Address: 705 Gold Lake Dr Website: https://zenrank.co

Work with Me https://ashborland.com  Follow me on IG https://www.instagram.com/ashborland/  Can you remove all emjois and —  The FREE 30-Day Mortgage Broker Boost https://ashborland.com/boost Check out my YouTube channel  https://www.youtube.com/@AshBorland  Automate fact-finds, document checks, and medical questionnaires. Get a 2-month free trial: https://calendly.com/keychain-1/keychain-ash-borland 

Send us a textIf your social media gets likes but not consults, this episode is for you. Sylvia Garibaldi explains why influencer-style content often falls flat in high-stakes professional services—and what actually builds trust when people are deciding who to hire. You'll hear why prospective clients aren't looking to be entertained, but reassured, informed, and guided, and how authority-driven content quietly does the heavy lifting. This episode offers a clear, practical way to rethink your content so it supports real decisions, real referrals, and real growth.What you'll learn:01:29 Why Your Social Media Isn't Converting03:31 The Importance of Trust and Educational Content06:33 Why Influencer Content Falls Short10:09 Effective Authority Content Formats15:09 Practical Examples of Authority Content18:09 Educate, Solve, and Build TrustResources:Feeling stuck about how to grow your practice, book a free strategy call here.#80 Use AI to Create Smarter, Faster Content#97 It's Not the Algorithm — It's Your Message#63 Build Authority and Attract Clients with ConfidenceRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Meet my friend Mckayla — SEO Strategist, blog content writer, and honestly, the queen of breaking SEO down so it finally makes sense.If you've been wondering why SEO suddenly feels like a buzzword (again), how it works in 2026, or what actually moves the needle when it comes to getting found online this episode is for you.Inside this episode we cover: Why SEO has exploded again and what's changing in the online space How SEO supports your entire visibility ecosystem (not just your website!) Why podcast guesting is secretly one of the most powerful SEO strategies you can use How to track your SEO growth so you actually know what's working Simple foundational steps to optimize your content, your website, and even your guest interviewsIf the words “SEO” or “blogging” ever felt overwhelming Mckayla makes it feel doable, fun, and actually strategic.Let's make 2026 the year people find you without you having to post 24/7.Connect with Mckayla: https://www.instagram.com/commamama.co/https://thecommamamaco.com/Free SEO Checklist: https://tcm.myflodesk.com/six-steps-to-better-seo

Does growing your business without showing up on Instagram sound like a dream? In today's episode, visibility strategist Kylie Kelly joins us to explain how entrepreneurs can build authority, leads, and actual paying clients without having to live on social media. If you're tired of the “you must be on Instagram to succeed” narrative, this is your permission slip to do business your way.Find It Quickly00:24 - Meet Kylie01:47 - Kylie's Journey from Photography to Systems03:24 - The Power of Email Marketing06:06 - Experimenting with Marketing Strategies08:26 - The Importance of Data-Driven Decisions12:13 - Adapting and Pivoting in Business16:18 - Taking Action and Building Confidence18:58 - Personal Stories and Reflections21:38 - Permission to Take Action26:41 - Discussing AI Bots and Lead Magnets28:00 -Breakthrough Audits and Their Impact32:56 - Human Connection in Business34:29 - Networking Events and Their Benefits36:13 - Empire Expansion EventsMentioned in this Episode:Empire Expansion Event: kyliekelly.com/eventColie's Networking Events: coliejames.com/connectionConnect with KylieWebsite: kyliekelly.comPodcast: kyliekelly.com/category/podcastEmpire Expansion Event: kyliekelly.com/event

If visibility has felt heavy or time-consuming, this episode is your reset. Karen shares the simple 10-minute LinkedIn ritual she teaches her highest-level clients — a gentle, powerful daily practice that deepens relationships, trains the algorithm, and builds authority without posting every day. You'll learn why tiny, consistent actions outperform content marathons, how to curate a feed filled with the right people, and the three steps that create more visibility than hours spent online. This ritual reconnects you to your voice, your network, and the woman you're becoming as you step into 2026. Inside this episode: Why LinkedIn rewards genuine engagement over volume How to refine your feed so opportunities come to you The three-step daily ritual: view profiles, comment thoughtfully, send one DM How this simple rhythm builds credibility you've already earned Reflection prompts include: Who feels aligned for you to reconnect with this week? What conversations feel nourishing instead of draining? What would visibility look like if it felt like a return to yourself? This is presence-based visibility — sustainable, identity-backed, and designed for women stepping into their next chapter with clarity and confidence.   Resources Mentioned In The Episode: Check out The Rich Woman Glow-Up Audio Experience — Karen's private podcast guiding you through the internal shifts behind sustainable visibility.   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

Learn how to automate tasks, save time, and increase your profit. No Coding required!

If you've been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform. Inside this episode, you'll learn: ️ Why LinkedIn is no longer “just a job search site” LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic reach, fewer ads, and a huge opportunity for visibility. ️ The profile updates that instantly increase your credibility Mollie breaks down how to optimize your headline, Service Marketplace, and even your name pronunciation feature to convert more profile views into clients. (YES — she uses that audio space to sell!) ️ What to post on LinkedIn to get clients (not just likes) Learn what content categories LinkedIn's algorithm is boosting right now — including newsletters, vertical video, polls, and PDF carousels that position you as a thought leader. ️ Mollie's “Attraction Marketing Framework” for LinkedIn Post quality over quantity. Your content should magnetize the right clients and repel the wrong ones through storytelling, authenticity, and conviction-based messaging. ️ How to start sales conversations WITHOUT sounding spammy Mollie shares her inbound + outbound prospecting method, including the search “loophole” she uses to find ideal clients without triggering LinkedIn's restrictions. Her approach: “Make the conversation about them, not you.” ️ The #1 action step that will move your LinkedIn forward today A simple 15-minute prospecting routine that changed her business — and can change yours too. LinkedIn marketing, LinkedIn strategy for entrepreneurs, LinkedIn visibility tips, how to get clients on LinkedIn, LinkedIn for coaches, B2B marketing LinkedIn, LinkedIn content strategy, LinkedIn profile optimization, LinkedIn prospecting tips, social selling, LinkedIn engagement 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

96% Agree on its Importance:** A global study conducted byHarvard Business Review Analytic Services in 2024 found that 96% of respondentsbelieve creative ideas are essential for a company's long-term success. MostMarketers Emphasize Creative Quality: An August 2025 surveyby Marketing Week revealed that 80% of brand-side marketers consider creativequality to be a key factor in the overall effectiveness of a campaign. AmongSmall and Medium-sized Enterprises (SMEs), which include many entrepreneurialbusinesses, two-thirds (65.4%) share this perspective. Dennis Meador is the CEO and Founder of The Legal PodcastNetwork (LPN). He helps professional business owners and service providers,such as attorneys, doctors, consultants, and firm owners, establish theirmarket authority to attract their ideal clients. With 30 years of business andmarketing experience—two of which focus specifically on the legal andwhite-collar sectors—he simplifies the process for professionals to buildlasting authority through podcasting, content creation, and effective strategies.He joined me this week to share more insights. For more information, visit: [The Legal PodcastNetwork](https://www.thelegalpodcastnetwork.com/) Discover more: [DM onDemand](https://www.dmondemand.expert/) Connect on LinkedIn: @@DennisMeador

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Check out the full episode: https://greatness.lnk.to/1852"I'm planting these little seeds, telling you I'm in control. I'm not telling you, but I'm doing it subtly." - Evy PoumpourasEvy Poumpouras spent years mastering the psychology of influence and control as a Secret Service agent and interrogator. In this conversation, she speaks of techniques that sound almost too simple to work, but they do. When she walks you through how to greet someone with subtle commands instead of questions, how to give someone autonomy in small ways so you can push them on bigger things later, how to plant seeds that say "I'm in charge here" without ever speaking those words directly, you realize these aren't manipulation tactics. They're protection strategies. She talks about dating after abuse with the kind of honesty that cuts through all the self-help noise. If you've been a doormat, if someone walked all over your boundaries, the instinct is to either shut down completely or come out swinging. Evy offers a third path, one where you rebuild authority without taking your trauma out on innocent people.The conversation shifts into something even more valuable when she explains the difference between conditional and unconditional trust. Most of us hand out trust like candy because it's easier, because it means we can turn our brains off and just believe people. But that's exactly why betrayal destroys us. Evy explains that law enforcement officers assume everyone is lying because they deal with liars all day, while average people assume everyone is honest. Neither extreme works. What does work is conditional trust, where you protect yourself by trusting someone in stages, in pieces, watching how they handle small things before you give them access to bigger things. It's more work, yes. It requires staying alert, keeping that more complex part of your brain engaged. But it's the difference between building something real and getting shattered when someone you trusted completely shows you who they really are. This is practical psychology you can use today, whether you're sitting across from someone in a job interview, on a first date, or trying to figure out if someone in your life deserves more access to your heart.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want your marriage wisdom to actually stick?

Part 2: Earning the Right to Speak.

Part 2: Earning the Right to Speak.

Send us a textIn this episode, Christine and I dig into how you can build authority and visibility in your business—even if your marketing budget is limited. She shares practical frameworks, mindset shifts, and tactical tools to help you get seen, heard, and trusted in your field.Key topics include:Christine's journey: from broadcast journalist to Expert Authority CoachThe power of authentic visibility and how vulnerability can strengthen your brandHow to pick the right platforms (podcasting, video, social, etc.) based on where your ideal clients areMarketing on a shoestring: low-cost tools and strategies that deliver big impactOvercoming imposter syndrome and stepping into your authorityBuilding a media kit, leveraging podcast guesting, and crafting content that positions you as an expertBranding essentials: professional headshots, unique title/positioning, and trademarking your “expert brand”How to repurpose one piece of content into many—stretch your effort for maximum reachPractical next steps for listeners who want to start building their expert authorityIn just one focused hour, we'll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You'll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.This is your chance to get real answers to the questions you've been dying to ask—from someone who's actually been there.Book your session as you need it—no strings attached.Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspacesLaura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. The Business of Beautiful Spaces I @thebusinessofbeautifulspacesThornton Design I @thorntondesign

#640 Ever wondered how entrepreneurs are using live online events to build authority and sign high-ticket clients — without needing a massive audience? In this episode, host Brien Gearin sits down with Melissa Ng, founder of Amprofy, a company that helps coaches, consultants, and service providers grow their businesses through challenges and virtual workshops. Melissa shares how she turned her own e-commerce success into a seven-figure coaching business, then built Amprofy to help others do the same. She breaks down the anatomy of a high-converting online event, the common mistakes entrepreneurs make, and how to leverage AI, storytelling, and smart automation to boost engagement and conversions! What we discuss with Melissa: + Melissa's journey from corporate finance to seven-figure entrepreneur + How she built her first million-dollar business in 24 months + What makes challenges and workshops so effective for conversion + Common mistakes (like overteaching) that kill conversions + How to craft event topics that attract ideal clients + Using AI and automation to improve marketing and follow-ups + The structure of pre-, during-, and post-event sequences + Balancing value vs. overwhelm in live presentations + Turning a single event into an evergreen client generator + The “depth over volume” mindset behind high-ticket success Thank you, Melissa! Check out Amprofy at Amprofy.com. Follow Melissa on Instagram and LinkedIn. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this empowering episode of Social Media Decoded, marketing strategist Michelle Thames shares how to build authority online — even if you're not the loudest voice in the room. Discover how quiet consistency, clarity, and credibility can do more for your visibility than any viral post ever could. Michelle reveals three powerful mindset and strategy shifts that help entrepreneurs stand out authentically and create lasting impact. She also celebrates her sold-out Elevate & Empower LIVE event and shares a behind-the-scenes look at how authority and trust made it possible. If you've ever felt overlooked online or unsure how to lead in your own way, this episode will inspire you to embrace your calm confidence and own your influence. Listen now and learn to turn quiet power into undeniable authority. authority building, visibility strategy, Michelle Thames podcast, personal branding tips, social media marketing for entrepreneurs, leadership mindset, women in business, build trust online Key Takeaways: Authority is built on consistency, not volume. Clarity and repetition create credibility. Quiet leadership is powerful and profitable. Show your expertise through results, not noise. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Building B2B Authority in the AI Era: Actionable Strategies from Kathleen Lucente of Red Fan CommunicationsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Kathleen Lucente, Founder and CEO of Red Fan Communications, to explore how B2B companies can build lasting authority and credibility in the AI-driven digital landscape. Kathleen shares her expertise in modern PR, brand storytelling, and thought leadership, offering a roadmap for high-growth companies to adapt to the era of zero-click searches and AI-powered visibility.Building B2B Authority in the Age of AIKathleen explains that traditional SEO strategies are no longer enough. With nearly 60% of Google searches ending without a click, brands must now focus on being discoverable through AI summaries, thought leadership, and digital authority—not just website traffic. She introduces her “Revenue Bridge” framework, built around three pillars: authority, credibility, and reputation. Authority opens doors, credibility converts, and reputation sustains long-term growth.To stand out in this new environment, Kathleen encourages businesses to refresh their brand narratives, ensuring they reflect what truly differentiates them in the market. She emphasizes multi-channel storytelling and the importance of developing multiple internal thought leaders who can each represent distinct aspects of a company's expertise. The goal isn't just visibility—it's being referenced, quoted, and trusted by both humans and AI systems alike.Finally, she underscores that thought leadership is now a direct revenue driver. By educating your audience, securing media coverage, and engaging authentically online, companies can strengthen their digital footprint and boost conversions. Kathleen's message is clear: in the AI era, influence happens before the click. B2B leaders must build public credibility that algorithms and audiences alike can recognize and trust.About Kathleen LucenteKathleen Lucente is the Founder and CEO of Red Fan Communications, a strategic communications firm based in Austin, Texas. With over two decades of experience, she has helped startups and Fortune 500 companies alike transform their PR and marketing strategies. Her firm specializes in brand narrative development, executive thought leadership, and communications strategies that drive measurable business growth.About Red Fan CommunicationsRed Fan Communications is a full-service strategic communications agency that helps high-growth B2B companies stand out in crowded markets. The firm partners with clients to elevate authority, strengthen reputation, and connect PR efforts directly to revenue. Through storytelling, content strategy, and media relations, Red Fan ensures brands remain relevant, discoverable, and influential in the AI-powered age.Links Mentioned in This EpisodeRed Fan Communications WebsiteKathleen Lucente LinkedInKey Episode Highlights60% of searches now end without a click—visibility requires AI optimization.Kathleen's “Revenue Bridge” framework: authority, credibility, and reputation.How to refresh your brand narrative to attract modern B2B buyers.Why thought leadership drives both awareness and revenue.Practical steps to build multi-channel visibility and executive trust.ConclusionKathleen Lucente's insights reveal that building authority today means adapting to the invisible influence of AI. By...

Most authors miss the real opportunity of publishing – your voice. Audiobooks outsell eBooks 3 to 1, and when paired with the right marketing, they don't just tell your story… they build your authority. In this episode of Promote, Profit, Publish!, Juliet Clark sits down with Twin Flames Studios founder Tina Dietz, who has produced more than 500 audiobooks, and Zoundy co-founder Jared Kuritz, whose breakthrough platform helps authors promote, market, and sell those audiobooks with ease. Together, they reveal how you can:Create an audiobook that connects and convertsLaunch with powerful marketing that grows your audienceTurn your book into a platform for lasting profit and credibilityIf you're ready to stop leaving money (and readers) on the table, this conversation will show you how to unlock the audiobook advantage.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Send us a textIn episode 95 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares The Momentum Marketing Framework™, a proven 4-stage system she developed after coaching and training thousands of professionals. Discover how this process takes the guesswork out of growth and how to move from stop-and-start marketing to predictable growth by focusing on visibility, acceleration, authority assets, and consistency. You'll walk away with clarity on where you are now, what's holding you back, and the exact steps to take to move forward.  Don't miss this one!In this episode, you'll learn:01:34 Identifying Marketing Challenges02:19 The Momentum Marketing Framework05:15 Visibility11:44 Acceleration15:58 Authority Assets21:43 Consistency25:33 Bringing It All TogetherResources:Feeling stuck about how to grow your practice, book a free strategy call here.#87 How to Win Clients From Other People's Audiences#63 Build Authority and Attract Clients with Confidence#8 How to Use Virtual Stages To Bring In New Clients#42 3 Key Ways to Position Yourself as a Power PlayerRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Your podcast cover art isn't decoration, it's the billboard for your show. In today's episode of As It Relates to Podcasting, I'm breaking down exactly how to create podcast artwork that stops the scroll, builds trust, and attracts listeners.You'll learn: ✅ Why your face + name beat a generic logo for building authority ✅ When to avoid using your face (and what to do instead) ✅ The biggest cover art mistakes podcasters make (tiny fonts, busy backgrounds, inconsistent branding) ✅ How to test your podcast artwork against competitors so it stands out ✅ The difference between scroll-stopping designs vs. instantly forgettable onesIf you're launching or rebranding your podcast, this episode will help you avoid costly mistakes and design cover art that works on Apple Podcasts, Spotify, and YouTube.

In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded, host Michelle Thames shares the fastest way to build authority online this year. Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you've been struggling to stand out online, this episode is packed with gems that will help you shift from chasing visibility to owning authority. What You'll Learn in This Episode: The #1 shift entrepreneurs need to make in 2025 The 5-step authority formula for faster trust-building Why in-person + online visibility creates authority faster How to turn authority into revenue with a simple system Resources + Links: Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Building a Brand That Opens Doors In this episode, I sit down with Serah, a former child actor turned personal branding expert and AI business strategist, to explore why personal branding isn't a “nice-to-have” anymore — it's the engine that drives your career and business forward. We swap real-world examples from heavy-hitters like Sara Blakely, Kendra Scott, and Elon Musk, showing how the right brand identity can multiply your impact, influence, and income. From overcoming the fear of self-promotion to navigating humility without hiding your brilliance, Serah breaks down the mindset shifts that every entrepreneur and professional needs to make to be seen, heard, and trusted. The Fear Factor: Rejection, Imperfection, and the Art of Showing Up We talk about the paralysis that comes from worrying about how your work will be received — and why you need to release it anyway. I share why I tell authors to publish their books without obsessing over reviews, because your unique perspective is what makes the work valuable. We even take a detour into pop culture, unpacking the mixed reviews of Amazon Prime Video's “War of the Worlds” and how audience reaction doesn't always match actual value. Creativity, Algorithms, and Authentic Connection Putting yourself out there creatively isn't easy. Serah and I dive into the messy reality of criticism, algorithm-driven visibility, and the rising hunger for authentic human connection in a world leaning heavily on AI. We explore why imperfection isn't a liability — it's proof you're human and relatable. Speaking Up — Even When You're Not Ready I share a personal story about how a college presentation — given while I had chicken pox — became the turning point in my public speaking journey. The standing ovation I received despite my appearance taught me one lesson I've carried for life: never let fear silence you. From Self-Sabotage to Vision-Driven Growth Serah and I connect the dots between personal branding, risk-taking, and the inner work needed to break free from limiting beliefs. We talk about creating a vivid future self-identity, setting meaningful goals, and tackling the invisible barriers that hold so many back. The throughline? Success comes when you decide to play bigger — and actually step onto the stage you've been avoiding. Resources & Connections Serah shares her own platforms, including her personal brand hub sarahdelaine.com, her Stage 8 agency for marketing services, and her Profitable Personal Brand newsletter. Whether you're an entrepreneur, leader, or creative, this conversation will give you the clarity — and the push — to own your story and amplify your presence. About Serah D'Laine From Hollywood Red Carpet to Reinvention Serah D'Laine's entrepreneurial life once revolved around her Hollywood career. She was a successful actress, known for gracing the screen with roles in feature films, network television, and national commercials. Working since she was 13 years old, her world was immersed with auditions, scripts, and the glitz, glamour, and chaos of the entertainment industry.  From the outside, it looked like she had it all—a successful acting career many dream of, red carpets, recognition, and a foot in the door of fame. But beneath the surface, Serah felt a deep void. The Hollywood lifestyle didn't align with her desire for meaningful life.Growing up in Hollywood brought a measure of success she enjoyed, she started to feel like she was playing a role not just on screen but in her own life. There was a lingering feeling that something deeper was missing—a sense of purpose, alignment, and fulfillment that no amount of celebrity could provide.... Then came the moment that changed everything: a near-death experience. A single, life-altering event that ripped away the illusions she had built her life around. Waking nearly every night in a panic from PTS - It left her with one haunting realization: she wasn't living her truth. She felt a pull—call it intuition, destiny, or divine intervention—to walk away from the world she knew and reinvent herself entirely. The vision of a new path—a fusion of personal growth, branding, and impact—emerged. But stepping into the unknown was terrifying. Could she leave her career, identity, and comfort zone behind to build something entirely new?..... "one of the hardest decisions of my life, to put a successful 15 year career on hold + finally listen to “HER”, my true self." Her journey has prepared her for this role as a brand strategist, business coach, and leadership mentor. She has reinvented herself not once but multiple times, and her success was the ultimate validation that this was her destined path. What makes Serah different? Her brand isn't built on theories; it's built on experience. She knows the highs and lows of reinvention because she's lived them. And now, she's here to guide others to their own version of success. Today, Serah D'Laine stands as a speaker in psychology-based branding, business growth strategy, and leadership. Through Stage IIX, iSCALE CRM, and her Profitable Personal Brand Formula and L.E.A.D Method, she offers clients the tools to build authentic brands, achieve financial freedom, and align their businesses with their highest selves. Her journey—marked by reinvention, resilience, and results—makes her uniquely qualified to guide others. She isn't just a coach; she's a testament to the power of transformation, proving that anyone can rise, pivot, and thrive when they align their purpose with their work. "The million dollar tip that “Hollywood” taught me, that is probably one of the most important things I use to succeed in your business.....IT'S ALL ABOUT POSITIONING!!!

In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study. What You'll Learn in This Episode The #1 mindset shift you need if you want your podcast to drive sales How Michelle uses her podcast as the foundation of her digital marketing ecosystem The 3 key content types your podcast needs to attract high-ticket and community clients How to repurpose each episode across platforms like Instagram, LinkedIn, and email What most entrepreneurs miss when it comes to using their podcast for visibility A weekly workflow that saves time and maximizes client conversion How to promote your services without sounding salesy or pushy Who This Episode Is For Coaches, consultants, and service providers with (or starting) a podcast Entrepreneurs ready to turn their voice into their most valuable marketing asset Podcasters who want to use their show to build trust and drive traffic to offers Anyone who wants to convert listeners into clients consistently Key Takeaways Your podcast doesn't need to be huge. It needs to be strategic. Every episode should lead your listener toward a next step—whether it's a freebie, webinar, or call Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel Repurposing is essential: one episode can become 10+ pieces of content You can use storytelling, client case studies, and solo teaching to position yourself as an expert Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer Resources Mentioned in This Episode Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames) Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners!

John Corcoran is a former White House Writer, speechwriter, an attorney, an author and a B2B podcasting expert, whose company, Rise25, helps B2B businesses to create podcasts. Top 3 Value Bombs 1. Reaching out to people and telling to your network that you are launching the podcast, inviting people to get involve and give guest recommendations are more important than the actual launch of the podcast. 2. The biggest mistake people make in podcasting is when they don't put their processes and system in place when they are starting their business. 3. Podcasting isn't about downloads but about the right conversation. Its an excuse for someone to put down whatever they are busy about and prioritized giving you an hour of his or her day to build trust, authority and respect. Check out John's website - Rise25 Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.