Podcasts about build authority

In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded, host Michelle Thames shares the fastest way to build authority online this year. Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you've been struggling to stand out online, this episode is packed with gems that will help you shift from chasing visibility to owning authority. What You'll Learn in This Episode: The #1 shift entrepreneurs need to make in 2025 The 5-step authority formula for faster trust-building Why in-person + online visibility creates authority faster How to turn authority into revenue with a simple system Resources + Links: Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Send us a textIn Episode 92 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi discusses the diminishing power of referrals in the legal and mediation fields. She dives into how an impressive online presence is now crucial to converting referrals into actual clients. Learn actionable strategies on refining your digital footprint, including optimizing your website, generating compelling reviews, and using video and social media effectively. Don't miss this roadmap to make your referrals count and grow your practice! In this episode, you'll learn: 01:33 The Decline of Traditional Referrals02:39 The Importance of Online Presence04:13 Data-Driven Insights on Referrals and Online Behavior07:12 Building a Strong Online Presence10:33 Creating Effective Online Reviews and Reputation13:18 Leveraging Video Content and Social Media14:30 Email Marketing and Final ThoughtsResources:Feeling stuck about how to grow your practice, book a free strategy call here. #71 What's the Real Currency of Marketing for Professionals? (It's Not Clicks)#73 What Rainmakers Know: The Relationship Rules No One Teaches#63 Build Authority and Attract Clients with Confidence#36 How To Turn Leads Into Loyal Clients   Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Your personal brand will set you apart, it's how you'll be remembered, and it goes way beyond pretty pictures, visuals and logos. Building your personal brand is essential for all business owners, entrepreneurs and leaders. In this episode of The Debra Shepherd Podcast, I'm sharing seven things to consider when it comes to building your personal brand that will build trust, connection and authority. SHOW NOTES   Get all episode show notes here:   www.debrashepherd.com.au/debra-shepherd-podcast   CONNECT WITH DEBRA  Website www.debrashepherd.com.au Instagram @_DebraShepherd   Register for the Aligned Visibility Masterclass Work With Debra SUBSCRIBE AND REVIEW If you enjoyed this episode, leave a review on Apple Podcasts. Your review will help other entrepreneurs and business owners discover the show. Thank you!

How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new […]

Building a Brand That Opens Doors In this episode, I sit down with Serah, a former child actor turned personal branding expert and AI business strategist, to explore why personal branding isn't a “nice-to-have” anymore — it's the engine that drives your career and business forward. We swap real-world examples from heavy-hitters like Sara Blakely, Kendra Scott, and Elon Musk, showing how the right brand identity can multiply your impact, influence, and income. From overcoming the fear of self-promotion to navigating humility without hiding your brilliance, Serah breaks down the mindset shifts that every entrepreneur and professional needs to make to be seen, heard, and trusted. The Fear Factor: Rejection, Imperfection, and the Art of Showing Up We talk about the paralysis that comes from worrying about how your work will be received — and why you need to release it anyway. I share why I tell authors to publish their books without obsessing over reviews, because your unique perspective is what makes the work valuable. We even take a detour into pop culture, unpacking the mixed reviews of Amazon Prime Video's “War of the Worlds” and how audience reaction doesn't always match actual value. Creativity, Algorithms, and Authentic Connection Putting yourself out there creatively isn't easy. Serah and I dive into the messy reality of criticism, algorithm-driven visibility, and the rising hunger for authentic human connection in a world leaning heavily on AI. We explore why imperfection isn't a liability — it's proof you're human and relatable. Speaking Up — Even When You're Not Ready I share a personal story about how a college presentation — given while I had chicken pox — became the turning point in my public speaking journey. The standing ovation I received despite my appearance taught me one lesson I've carried for life: never let fear silence you. From Self-Sabotage to Vision-Driven Growth Serah and I connect the dots between personal branding, risk-taking, and the inner work needed to break free from limiting beliefs. We talk about creating a vivid future self-identity, setting meaningful goals, and tackling the invisible barriers that hold so many back. The throughline? Success comes when you decide to play bigger — and actually step onto the stage you've been avoiding. Resources & Connections Serah shares her own platforms, including her personal brand hub sarahdelaine.com, her Stage 8 agency for marketing services, and her Profitable Personal Brand newsletter. Whether you're an entrepreneur, leader, or creative, this conversation will give you the clarity — and the push — to own your story and amplify your presence. About Serah D'Laine From Hollywood Red Carpet to Reinvention Serah D'Laine's entrepreneurial life once revolved around her Hollywood career. She was a successful actress, known for gracing the screen with roles in feature films, network television, and national commercials. Working since she was 13 years old, her world was immersed with auditions, scripts, and the glitz, glamour, and chaos of the entertainment industry.  From the outside, it looked like she had it all—a successful acting career many dream of, red carpets, recognition, and a foot in the door of fame. But beneath the surface, Serah felt a deep void. The Hollywood lifestyle didn't align with her desire for meaningful life.Growing up in Hollywood brought a measure of success she enjoyed, she started to feel like she was playing a role not just on screen but in her own life. There was a lingering feeling that something deeper was missing—a sense of purpose, alignment, and fulfillment that no amount of celebrity could provide.... Then came the moment that changed everything: a near-death experience. A single, life-altering event that ripped away the illusions she had built her life around. Waking nearly every night in a panic from PTS - It left her with one haunting realization: she wasn't living her truth. She felt a pull—call it intuition, destiny, or divine intervention—to walk away from the world she knew and reinvent herself entirely. The vision of a new path—a fusion of personal growth, branding, and impact—emerged. But stepping into the unknown was terrifying. Could she leave her career, identity, and comfort zone behind to build something entirely new?..... "one of the hardest decisions of my life, to put a successful 15 year career on hold + finally listen to “HER”, my true self." Her journey has prepared her for this role as a brand strategist, business coach, and leadership mentor. She has reinvented herself not once but multiple times, and her success was the ultimate validation that this was her destined path. What makes Serah different? Her brand isn't built on theories; it's built on experience. She knows the highs and lows of reinvention because she's lived them. And now, she's here to guide others to their own version of success. Today, Serah D'Laine stands as a speaker in psychology-based branding, business growth strategy, and leadership. Through Stage IIX, iSCALE CRM, and her Profitable Personal Brand Formula and L.E.A.D Method, she offers clients the tools to build authentic brands, achieve financial freedom, and align their businesses with their highest selves. Her journey—marked by reinvention, resilience, and results—makes her uniquely qualified to guide others. She isn't just a coach; she's a testament to the power of transformation, proving that anyone can rise, pivot, and thrive when they align their purpose with their work. "The million dollar tip that “Hollywood” taught me, that is probably one of the most important things I use to succeed in your business.....IT'S ALL ABOUT POSITIONING!!!

Check out my YouTube channel for more deep dive content on mortgage lead generation, sales tips and client rentention processes  https://www.youtube.com/@AshBorland?sub_confirmation=1 

Are you sick of being ghosted, having to defend your prices, and still not attracting your dream clients - while your less-experienced competition thrives? This episode is your wake-up call!I'm breaking down the authority gaps that are costing you premium sales and showing you how to fix it (fast). You'll hear my personal story, the red flags to look out for, and how to magnetize high-ticket clients without begging.

Let's be real – there's a lot of advice online about how to “build authority” in your content.Advice like…Show up every day and the right people will find you…Just keep adding value and it'll pay off eventually….Talk about your client results more…But no one tells you the practical things you can do to actually “build authority” through your copy and content. Until now! Because on today's episode of the How I Do Content Podcast I'm joined by the magical Sarah Marriott. Sarah is a Melbourne-based brand messaging strategist and copywriter who helps creative service providers sound like the expert and sell their services with copy that reflects who they are (minus the fluff, the cringe or the vanilla vibes).She's a former graphic designer turned word wizard who's obsessed with translating messy, cool ideas into clear, one-of-a-kind messaging that gets the right people to your website – and actually makes them want to buy.Sarah's also a dog lover so obviously she's the best kind of wizard!In this episode we're diving into what it really takes to build authority online – through the words on your website, the content you share, and how you show up in your marketing so your dream clients trust you, remember you, and want to buy from you.Because if you're going to spend time creating content and sending people to your website – it better be doing the bloody work for you.So let's dive in. Connect with Sarah MarriottFollow Sarah on Instagram @sarahmarriottcopywriterGrab your FREE go-to copywriting guide at https://subscribepage.io/free-copywriting-go-to-guide Find out more at https://www.sarahmarriottcopywriter.com/Want more?Watch my 12-minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

 In this jam-packed session, we cover 11 real-world real estate strategies that work—from building your brand vs. brokerage identity, to the #1 probate question attorneys love, to how one simple video got 7,255 views in a week. Whether you're an agent, investor, or just getting started in probate, we discuss how to stand out, secure callbacks, build trust, and win deals through cold calling, YouTube, direct mail, and exceptional client service. 

In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study. What You'll Learn in This Episode The #1 mindset shift you need if you want your podcast to drive sales How Michelle uses her podcast as the foundation of her digital marketing ecosystem The 3 key content types your podcast needs to attract high-ticket and community clients How to repurpose each episode across platforms like Instagram, LinkedIn, and email What most entrepreneurs miss when it comes to using their podcast for visibility A weekly workflow that saves time and maximizes client conversion How to promote your services without sounding salesy or pushy Who This Episode Is For Coaches, consultants, and service providers with (or starting) a podcast Entrepreneurs ready to turn their voice into their most valuable marketing asset Podcasters who want to use their show to build trust and drive traffic to offers Anyone who wants to convert listeners into clients consistently Key Takeaways Your podcast doesn't need to be huge. It needs to be strategic. Every episode should lead your listener toward a next step—whether it's a freebie, webinar, or call Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel Repurposing is essential: one episode can become 10+ pieces of content You can use storytelling, client case studies, and solo teaching to position yourself as an expert Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer Resources Mentioned in This Episode Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames) Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners!

New to podcasting? You don't need an audience to start raising capital.

John Corcoran is a former White House Writer, speechwriter, an attorney, an author and a B2B podcasting expert, whose company, Rise25, helps B2B businesses to create podcasts. Top 3 Value Bombs 1. Reaching out to people and telling to your network that you are launching the podcast, inviting people to get involve and give guest recommendations are more important than the actual launch of the podcast. 2. The biggest mistake people make in podcasting is when they don't put their processes and system in place when they are starting their business. 3. Podcasting isn't about downloads but about the right conversation. Its an excuse for someone to put down whatever they are busy about and prioritized giving you an hour of his or her day to build trust, authority and respect. Check out John's website - Rise25 Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.  

Going viral on social media to increase your visibility shouldn't be your goal as a mom in business.More views don't automatically mean more leads or sales. That kind of visibility might work for influencers, but not for moms building businesses in part-time hours.In this episode, I'm sharing three ways to build real authority in your business without trying to go viral. These are strategies that help you get in front of the right people, build trust, and establish your authority without relying on social media.In this episode, you will learn:3 ways to build your authority without going viral on social mediaWhy going viral isn't the answer to more leads and salesResources Mentioned in Today's Episode:Marketing Without Socials VIP ExperienceWays I Can Serve You:Join the Marketing Without Socials Email Community​The Social Media Detox ClubDownload the FREE Make Your Business Social Media Optional Private PodcastRecommended Podcast + Business Tools:Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode266/Connect with Andria:Threads: @mamaturnedmompreneurInstagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

Short videos now dominate online content, and small businesses that ignore them risk falling behind. Here's how a smarter, more connected strategy can help you stay visible without burning out. Check out https://holisticmarketinglab.com/holistic-campaigns/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

You've been told YouTube is for influencers, but what if it's actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She's a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast. Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber. You'll learn how to use video to grow your audience, build authority, and sell more books.Key Takeaways:Become the go-to expert. Answer specific, high-value questions instead of pushing your book.Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for.Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more.Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery.Build loyal followers. The more useful your channel, the more people subscribe without being asked.Tune in to transform the way you use video to market your book and connect with your ideal readers!Here's how to connect with Louise:WebsiteLinkedInInstagramYouTubeDownload your free guide on how to use LinkedIn*************************************************************************No one wants what you're selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It's 100% free and it's happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136) Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals. Discover why podcast guesting […]

In this episode of CTR Media Network, we sit down with Dennis Meador, legal marketing innovator and founder of The Legal Podcast Network and Diem Media. With over 25 years of experience helping attorneys become local thought leaders, Dennis shares powerful marketing strategies, podcasting tips, and authority-building insights that apply to entrepreneurs, content creators, and business owners alike.Discover how to:✅ Build authority in your niche✅ Attract high-value clients✅ Create consistent, impactful content✅ Avoid the most common marketing mistakes✅ Use podcasting to elevate your brandWhether you're a lawyer, entrepreneur, or creative, this episode is packed with actionable strategies to help you grow your audience, increase your influence, and turn your expertise into income. https://www.thelegalpodcastnetwork.co...Download CTR Media Network App: https://www.ctrmedianetwork.com/#LegalMarketing #PodcastingTips #Entrepreneurship #ContentCreation #AuthorityBuilding #MarketingStrategy #DiemMedia #TheLegalPodcastNetwork #CTRMediaNetwork #BusinessGrowth

In this Ask the Expert episode, a listener asks how women in higher ed can assert their leadership when they're not always given space to lead -- even when they hold leadership titles. Dr. Gretchen M. Bataille returns to share practical strategies for building influence, speaking with authority, and navigating common gendered challenges in academic workplaces.

3 big ideas discussed in this episode: BIG IDEA #1: The Power of Finding Your Niche – Why trying to serve everyone leads to burnout and ineffective marketing. Munira explains how identifying a niche not only positions you as an expert but also attracts the right clients effortlessly. BIG IDEA #2: Your Ideal Client Holds the Key to Your Growth – Understanding your audience's pain points and desires allows you to create messaging that resonates deeply, making your marketing more effective and conversion-driven. BIG IDEA #3: Leverage Other People's Audiences (OPA) to Build Authority and Visibility – Instead of struggling to grow an audience from scratch, Munira reveals how guesting on podcasts, speaking on other platforms, and collaborating with established communities can skyrocket credibility and attract high-quality leads. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

Feeling overwhelmed by the pressure to churn out endless content just to stay relevant? In this episode, Anna Lundberg explores how independent experts and business owners can build a powerful reputation without living on social media. Tune in to discover strategies for becoming known for your expertise - while reclaiming your time, energy, and creative spark. Shift from Quantity to Quality It's not about posting every day—the real game-changer is having a clear, strong point of view that resonates and cuts through the noise. Define Your Unique Perspective Anna shares strategic questions to help you pinpoint what you believe, what frustrates you in your industry, and what alternative you want to offer. Strategic Visibility over Constant Noise You can achieve more impact with fewer, higher-value touchpoints—think standout articles, guest podcasting, or targeted events. Build a Magnetic Personal Brand A well-articulated point of view makes your marketing easier, strengthens your content, and turns you from ‘just another expert' into the go-to person for your topic. Ready to build a business that actually works for you - without the hustle, or the guesswork? Apply to the Business Accelerator and get the support, structure, and strategy you need to grow sustainably. onestepoutside.com/accelerate

Zachary Bernard PR strategies are transforming how founders and business leaders build credibility, visibility, and influence through media exposure. In this episode, we explore how Zach's firm, We Feature You, uses a modern PR approach to place entrepreneurs on the right podcasts, get them featured in major publications, and leverage AI to scale their personal branding.Whether you're a founder trying to become the face of your brand, or an executive aiming to break into the spotlight, this episode answers the question: How do I actually get featured in top media outlets and podcasts?Zach breaks down what separates people who land real features from those who get ignored, and explains how public relations for entrepreneurs, podcast guest placement, and thought leadership marketing are changing in the age of AI. He shares real success stories—like clients who secured media exposure for business owners and even obtained U.S. visas based on their coverage.You'll learn exactly what media gatekeepers look for, how to build personal brand authority, and how to leverage PR content into lasting digital visibility. If you've been searching for how to get featured in media or struggling with press coverage tips, this episode delivers clarity, strategy, and action.00:00 - Intro & Zach's Background01:30 - Who Zach Works With & Why03:00 - Podcast & Media Placement Strategy05:00 - Why Podcasts Outperform Traditional PR07:00 - How Zach Selects Clients for Media09:30 - Success Stories from Real Clients11:00 - Leveraging PR for Long-Term Branding13:00 - Building Relationships with Journalists15:00 - Social Media vs Traditional Press17:00 - How AI is Changing the PR Industry18:00 - Final Thoughts & Where to Connect

If your customer check-ins feel awkward and your QBRs are just you talking at a screen of blank stares, this episode is your tactical reset. I'm sharing the five power questions top CSMs use to turn flat convos into high-impact, expansion-driving moments without needing deep product knowledge or extra prep. These aren't theoretical frameworks. They're practical, repeatable questions you can use today to build trust, build authority with customers, and uncover what actually matters to them.One of these questions helped a CSM reignite a stalled deal and close a six-figure expansion just by flipping how they framed one ask. And that's the magic... the right question doesn't just get you answers. It positions you as a strategic partner who “gets it,” not a glorified support rep running through a checklist.If you've ever felt like your customers aren't opening up or wondered why you're not looped into strategic convos, it's not your fault. You just need better questions. Hit play and let's turn your next check-in into the one that changes the game.

Struggling to get noticed in today's noisy real estate market? You're not alone - but the right content strategy can change everything.In this episode of The MindShare Podcast, I'm joined by Jordana Springgay, Editor of Real Estate Magazine (REM), to break down how agents can create powerful content, amplify their message, and turn visibility into real business growth.With over a decade of experience as a journalist for Canada's top newsrooms in Toronto and Ottawa, Jordana brings a sharp lens to the real estate industry. Now leading REM, she's on a mission to deliver the stories that matter to agents and brokers - and in this conversation, she shares exactly what makes content credible, influential, and actionable.If you've been wondering how to build authority, grow your personal brand, and stand out from the crowd - this episode is for you.

Send us a textWant to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch CarsonIf you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you.Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority the right way. From publishing your first book to landing your first local TV spot, Mitch shares the same strategies he uses to get clients featured on major media outlets—including guaranteed TV placements in Las Vegas.We're going beyond theory and into real talk about what actually works to build visibility, establish authority, and grow your business.We cover:

Content creation is more than just advertising, it's building a reputation, creating trust with your customers, and showing your business is there to help. Max 2U Media can handle all your content creation, hands-off, and get you ranked at the top. Just visit https://wavecom.clientcabin.com/app/proposal Max 2 You Media City: Monroe Address: Gruber Rd Website: https://wavecom.clientcabin.com/app/proposal

Build Authority and Attract Clients What if the most powerful marketing tool in your business wasn't your website, your ad budget, or your sales script—but your story? In episode 634 of the TerryWilson3.com Podcast, we're digging into why every entrepreneur, coach, or consultant needs a signature story—and how that story,…

What if the most powerful marketing tool in your business wasn't your website, your ad budget, or your sales script—but your story? In episode 634 of the TerryWilson3.com Podcast, we're digging into why every entrepreneur, coach, or consultant needs a signature story—and how that story, when packaged the right way,…

Did you know your previous career could be your biggest real estate advantage? Whether you were a police officer, teacher, nurse, golf pro, or anything else—your past is full of trust, credibility, and connections that can fuel your real estate business. In this episode of the Agent Rise Podcast, Neil shares how to align your personal brand with your life experiences—without being salesy. You'll learn: Real-life branding ideas for agents from various career backgrounds How to stay top of mind with your old network (even if you're brand new!) Creative strategies to make your past passions part of your Chase Pillar Ways to deepen relationships with newsletters, events, and niche branding

Send us a textIn this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares so many golden nuggets about the power of LinkedIn and how to get booked as a speaker (that most people don't know about)!  She walks you through steps to turn your LinkedIn profile into high-converting speaker portfolios. She covers the importance of a well-crafted headline, compelling summary, and a dynamic 'Featured' section. Sylvia also discusses creating engaging content to build relationships with event organizers, leveraging social proof, and maintaining consistent visibility. This episode is packed with powerful strategies to help professionals become more visible, credible, and ultimately get booked for speaking engagements.  Definitely a must-listen episode! In this episode, you'll learn:01:26 The Power of LinkedIn for Speakers03:07 Crafting a High-Converting LinkedIn Profile16:36 Building Relationships with Event Organizers24:46 Leveraging Social Proof30:24 Consistency and Systems for Success Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary#8 How to Use Virtual Stages To Bring In New Clients   #13 Marketing Marathon: Strategies for Professional Practices#31 How To Turn Your LinkedIn Company Page Into A Client Magnet#63 Build Authority and Attract Clients with ConfidenceRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn episode 69 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the importance of maintaining visibility in uncertain times. She discusses how and why consistent marketing strategies are crucial for professionals in high-trust industries like law, mediation, and divorce. Sylvia explains that in times of volatility, clients become more selective and are more likely to trust those who remain consistently active and visible. She outlines four core marketing strategies— that you can never pause, especially in times of chaos and crisis.In this episode, you'll learn:00:46 The Importance of Resilience in Uncertain Times02:24 The Risks of Going Silent05:55 Core Marketing Strategies to Maintain Visibility11:12 The Three Cs of Visibility15:33 Mindset Shift: Embracing Uncertainty Resources:Feeling stuck about how to grow your practice, book a free strategy call here. #13 Marketing Marathon: Strategies for Professional Practices#18 How To Fill Your Prospecting Pipeline#22 How To Skyrocket Visibility In Your Niche with Lili Vasileff   #31 How To Turn Your LinkedIn Company Page Into A Client Magnet#63 Build Authority and Attract Clients with Confidence  Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

For a highly competitive market like Houston, you need something better than traditional digital marketing. R.E.D Marketing Firm has developed an approach that lets you build authority fast without ads or long-term agency contracts. Learn more at https://redmedia.clientcabin.com/app/info R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website: http://www.redmarketingfirm.com

In this episode of the Growth Now Movement, I sit down with David Newman, a powerhouse in the world of personal branding, sales, and authority-building. If you're a CEO, founder, or entrepreneur looking to amplify your visibility, credibility, and revenue, this conversation is packed with insights. David has spent years helping top business leaders build standout brands, leveraging speaking, publishing, and podcasting as key platforms for growth. We dive into his incredible journey—how he transitioned from marketing to professional speaking and now to teaching the art of selling with his latest book, Do It Selling. What You'll Learn in This Episode: How to craft a magnetic personal brand that positions you as the go-to authority Why being controversial can actually help you stand out and attract the right audience The power of publishing, speaking, and podcasting to grow your influence The key to relationship-driven sales that actually work—without feeling salesy David's biggest insights from Do It Selling that can help you close more deals and grow your business If you're ready to step up your personal brand, master the sales game, and build deeper relationships that drive real business growth, this is the episode for you. Listen now and take your brand to the next level!

Have you ever felt like you've done all the research, read all the books, and still don't know what's next in your career? That was Dionna – until she took a leap and found clarity in an unexpected way.In this episode, she shares her journey of leaving corporate banking and discovering a new path in ghostwriting. She talks about the struggles of figuring out her next move, the doubts she had about making a career shift, and how faith and our career coaching program helped her connect the dots.We discuss:How Dionna transitioned from banking to ghostwriting and found career clarity in just 2 months  The role of faith in career decisions and how prayer played a key part in her journey  Overcoming fear and doubt when making a big career change  How Dionna is building a ghostwriting career by identifying industry needsIf you're thinking about switching careers, exploring freelance writing, or just wondering if there's something better out there for you, this episode is for you.Cheering you on,Kelsey Kemp & Audrey BagarusBOOK A FREE CALL WITH US THIS WEEK: https://calendly.com/audrey-tcc/consultation-call?month=2025-01FREE CAREER COACHING RESOURCES:Free Training: How to Find and Land a Job You Feel Called to in 8 Straightforward Steps → https://thecalledcareer.com/our-processMore of a reader? ⁠Download the 22 page PDF⁠ version instead → https://thecalledcareer.mykajabi.com/PDFCONNECT WITH DIONA:

Struggling to Build Authority in Your Niche? In this episode, I dive into the power of mini books—your shortcut to instant credibility and attracting your dream clients. I'll share how my first mini book helped me establish authority, land speaking gigs, and even launch an unexpected consulting business. You'll learn why we're in the idea business and how a well-packaged methodology can set you apart in competitive markets. Plus, I'll break down how you can create your own mini book in just three hours and start driving demand immediately. If you're ready to elevate your authority and turn your expertise into a business asset, tune in now!

As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits.Chapters:00:00 Introduction: Leveraging Your Podcast for Good00:47 What is Podcasthon?01:26 The Impact and Growth of Podcasthon in the Podcast Community02:32 How to Participate in Podcasthon03:58 Best Practices for Highlighting Nonprofits05:36 Creating Engaging Content for Podcasthon07:45 Promoting Your Podcasthon Episode09:55 Recap and Invitation to Join PodcasthonWhat is Podcasthon?Launched by French entrepreneurs Jeremie Mani and Yves Delnatte, Podcasthon is an initiative that doesn't require you to raise funds but rather focuses on generating awareness. The idea is simple: select a nonprofit close to your heart, create a podcast episode, and release it during the week of March 15 to 21. This initiative creates a wave of awareness for nonprofits, leveraging the strong connection between podcasters and their audiences.Resources mentioned in this episode:Learn about Podcasthon at podcasthon.orgLet's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-93-maximize-your-podcasthon-episode-do-good-boost-engagement-build-authoritySubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Are you really a thought leader—or just claiming the title? Today's guest Mischa Zvegintzov, Chief Influence Officer at Influence Army, thought he was a Thought Leader.  As a sales expert with decades of experience, he knew how to pitch. But when a podcast host bluntly told him, “You don't look like a thought leader,” everything changed. In this episode, Mischa shares how he pivoted from traditional sales tactics to leveraging podcast guesting as his primary vehicle for influence. He reveals how appearing on 100+ shows transformed his credibility, opened doors, and led to unexpected opportunities. Peter and Mischa also dive into the hidden power of podcast guesting—why it's more than just getting on a mic, how to “hijack” an audience the right way, and why most guests completely miss out on maximizing their impact. If you've ever wondered whether you're showing up as a true thought leader or just another name in the noise, this conversation is for you. Expect candid insights, hard-hitting truths, and actionable takeaways on elevating your brand, proving your expertise, and turning podcasting into a game-changing growth strategy. Listen now and learn how to amplify your thought leadership without breaking the bank. Three Key Takeaways: • Podcast guesting is a powerful thought leadership tool – Being a guest on the right podcasts allows you to tap into established audiences, build credibility, and position yourself as an expert without heavy marketing spend. • Most guests fail to maximize their impact – Simply appearing on a podcast isn't enough; thought leaders must engage in strategic pre-show preparation, deliver value-driven conversations, and actively promote their episodes post-release. • Thought leadership is about proof, not claims – Having a strong message isn't enough; you need visible credibility. Leveraging podcast guesting effectively can create the social proof necessary to establish real authority in your space. If you've had trouble finding the distinction between Thought Leader and Influencer check out this video by Peter Winick to learn the difference.

Ilana Golan knows what it means to start over. After losing her job, startup, and investment all at once, she faced uncertainty head-on. Instead of settling for what she was merely good at, she uncovered her ‘zone of genius' and focused on what she truly excelled at. Through this journey, she rebuilt her career and created a system to help others do the same. In this episode, Ilana shares how to identify your strengths, stand out, and take control of your reputation. Ilana Golan is an entrepreneur, board director, and investor in over 100 companies. As the founder of Leap Academy, she helps professionals navigate career transitions, leadership, and personal branding. In this episode, Ilana will discuss: (00:00) Introduction  (00:34) Identifying Your Unique Value (01:15) The Four Categories of Skills (03:27) How to Discover Your Strengths (04:38) Leveraging Feedback to Find Your Genius (05:44) Creating a 'Brag Bank' to Build Authority (06:34) How Challenges Reveal Your True Strengths (07:10) Using Your Strengths to Build Your Brand Ilana Golan is an entrepreneur, board director, and investor in over 100 companies. As the founder of Leap Academy, she helps professionals navigate career transitions, leadership, and personal branding. She has been recognized as a Silicon Valley Woman of Influence, a Top 40 Woman to Watch, and a CEO World Award winner. Ilana is also a sought-after keynote speaker and has been featured on Yahoo Finance, Fox, NBC, and more. Connect with Ilana: Ilana's Website: ilanagolan.com  Ilana's LinkedIn: linkedin.com/in/ilanagolan  Resources Mentioned: Free Training: https://training.leapacademy.com/pass  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media.

In this episode of the Sustainable Coaching Podcast, we discuss how feeling stuck in your coaching business can be frustrating, but you're not alone. In this episode, we dive into why your business might feel stagnant and, more importantly, how to break free from that rut. Whether it's self-doubt, unclear messaging, or an inconsistent strategy, we're tackling the roadblocks that keep you from growing. I'll share insights on what's holding you back and the mindset shifts you need to confidently move forward. By the end of this episode, you'll have a fresh perspective on what's really keeping you stuck and the next steps to get back on track. We're talking about real, actionable solutions so you can stop spinning your wheels and start making progress. If you're ready to gain clarity, build momentum, and grow a sustainable coaching business, this episode is for you! What's the first step to healing emotional wounds? How does forgiveness impact your mindset and personal growth? What strategies can you use to stop reliving past pain and start moving forward? Don't forget to join our free community, where we discuss these strategies in-depth. Let's build your business with confidence and sustainability! Join the Community | Work with Me | LinkedIn 

The truth is, authority isn't given; it's built. It happens when you keep showing up, refining your message, and sharing what you know, even when self-doubt creeps in. Authority isn't about knowing everything—it's about taking up space, speaking up, and leading the conversation instead of waiting for permission. But most entrepreneurs and creators never reach that moment because they're too busy second-guessing themselves. This is the premise for this episode of EDIT HISTORY. Our guest is Latasha James, the Founder and Creative Director of James + Park Creative. She is also the host of the award-winning Freelance Friday Podcast and has taught thousands of people to start and grow their businesses through her courses and content. So. If you've ever wondered whether your content is “good enough,” or whether you have what it takes to become the go-to person in your space—this is the episode for you.     In this episode, we cover:    (00:00) Introduction (01:51) How do you know when you've built authority?  (05:14) Insecurities as a creator  (07:07) Showing up in spite of your insecurities  (10:39) Reviewing Latasha's past content  (16:48) Resonating with your audience by being relatable  (18:37) The formula for success as a content creator  (21:44) Content that felt out of alignment  (25:17) “Authority” content  (31:39) Hesitating to share your viewpoint  (36:32) How do you know if you're in the right direction?  (38:46) Actionable Takeaways     Connect with Cheryl Lau   Website: https://cheryltheory.com  YouTube: https://www.youtube.com/@cheryltheory  Newsletter: https://cheryltheory.com/email  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Connect with Latasha James   Website: https://www.latashajames.com  YouTube: youtube.com/@thelatashajames  Instagram: instagram.com/thelatashajames  Free Resource for Podcasters     THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work  - Audit 9 different parts of your podcast content strategy - Identify the specific areas you can improve on right away to set your podcast apart from the rest   Get the Audit here: https://cheryllau.com/audit  Contact   Please email hello@cheryllau.com for business inquiries.  

Episode 1 of The Leslie Show's 12-Week Live Event Series! Let's be real—there's only so much trust and authority you can build from behind a screen. If you want people to truly believe in you, invest in you, and remember you, you need to be in the room.In this episode, I'm breaking down why live events are the fastest way to build credibility, expand your network, and create real impact. Whether you're hosting intimate gatherings like Brunch with Babes™ to build relationships or large-scale events like Leveled Up Live to establish your authority, in-person experiences change the game.✅ Why live events build trust, credibility, and connection faster than online content.✅ The three types of events and how they impact your brand differently.✅ How to decide whether you should be speaking on someone else's stage or hosting your own.✅ Why live events should be a key part of your business strategy (not just a "nice-to-have").

Public speaking isn't just about being on stage—it's about building authority, growing your business, and making a lasting impact. In this episode, I sit down with Aurora Gregory, a public speaking expert, to dive deep into the power of speaking and how it can transform both your career and confidence. Aurora shares her journey, from delivering her first speech at just 14 years old to becoming a sought-after speaker and coach. We break down the key elements of a compelling speech, who should consider public speaking, and how to craft a message that resonates with your audience. If you've ever felt nervous about speaking in front of an audience, this conversation is packed with practical strategies to overcome fear, connect with your audience, and land speaking opportunities that can elevate your brand and business. In This Episode, You'll Learn: ✔️ Why public speaking is one of the most powerful tools for business growth and personal brand building ✔️ The biggest myths about becoming a successful speaker—and how to move past them ✔️ How to craft a compelling speech that leaves a lasting impact ✔️ The importance of knowing your audience and tailoring your message for maximum engagement ✔️ How to manage nerves and stage fright with proven techniques ✔️ Why having a few signature talks can open doors to new opportunities ✔️ Where to find speaking engagements and how to position yourself as an expert Who Should Listen? Entrepreneurs looking to grow their business through public speaking Aspiring speakers who want to get started but don't know where to begin Professionals wanting to improve communication and leadership skills Anyone who struggles with fear of public speaking and wants actionable tips to overcome it Key Takeaways: Speaking is a Business Growth Tool – Public speaking can help position you as an authority, attract new clients, and increase visibility. Confidence Comes with Practice – The best speakers weren't born that way. They mastered their craft through experience and preparation. Clarity is Key – A great speech is not about impressing people with big words, but about delivering a message that's clear, concise, and impactful. Your Audience Matters – Knowing who you're speaking to allows you to connect and leave a lasting impression. Opportunities are Everywhere – From podcasts to conferences, networking events to virtual summits, there are countless places to share your message. If you're ready to level up your speaking skills, grow your business, and make a real impact, this episode is a must-listen.

“People have been losing trust in legacy media and that includes social media. Why? Well, because they're narrative driven folks. They're all about pushing a particular agenda.”Traditional marketing is losing its power—ads are expensive, and social media is oversaturated. The smartest entrepreneurs are turning to podcast guesting, the fastest-growing way to attract high-value clients, build credibility, and boost sales. Speaking on the right shows lets business owners, coaches, and experts tap into engaged audiences without massive ad spend.Podcast listeners are action-takers with high incomes, making them prime customers. But most guests fail by rambling, lacking a clear message, or treating guesting as casual exposure. Those who refine their approach—choosing the right podcasts and delivering a compelling, conversion-focused message—turn guest appearances into major revenue streams.Want to grow your business in 2025? Skip expensive ads and start speaking directly to the people ready to buy. Whether you're a coach, consultant, or entrepreneur, podcast guesting can take you to the next level.Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Send us a textIn episode 63 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the importance of establishing authority in legal, mediation, and divorce professions. The episode emphasizes that authority is built through consistent, strategic actions and encourages professionals to start implementing these tactics to attract the right clients and grow their practice. Sign up for our free workshop: The 2025 Growth Blueprint To Scale Your Practice With Less Effort. Happening on March 5thIn this episode, we discuss:01:39 Understanding the Root Cause of Professional Challenges02:55 Developing a Niche to Stand Out04:22 Creating Valuable Content to Showcase Expertise06:25 Building Trust Through Transparency and Empathy09:45 The Power of Client Testimonials14:25 Building Relationships and Networking19:31 Hosting Educational Events to Showcase Expertise Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#42 3 Key Ways to Position Yourself as a Power Player#41 How To Ensure That Your Consultations Convert Into New Clients#16 Expert Ways to Build Your Client's Trust#8 How to Use Virtual Stages To Bring In New Clients#4 From Zero to Hero: Becoming a Micro-Celebrity Professional#3 Unleashing the Giant: The Untapped Power of Referral Partnerships      Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53 Secret #2: Share Your Knowledge Generously 07:05 Secret #3: Build Credibility Through Consistent Action 08:13 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Ready to become the go-to expert in your space? You don't need a million followers to build authority, and you don't have to be lucky or special. It's really all about knowing the best ways to position yourself as an expert. You need to harness your unique perspective to help others. When you know how to do it effectively and commit to the process, you can build authority in just 90 days. In this episode, I'm revealing the steps you need to take to be successful in showing off your expertise. In this episode, you will learn about: How to get out of the jealousy slump against your competitors. How much experience you need to build authority. What people think authority is versus what it actually looks like. The three things you must have to become seen as an industry expert. Why you need to niche down to build authority effectively. What an authority stack is and why you need one. What it takes to show up as an expert (and what you need to let go of). The importance of engaging with your audience and the best ways to do it. How putting yourself out there pays off when building authority.   Today's episode is brought to you by LinkedVA. Transform your business growth with expert virtual team members who handle your essential tasks. Visit LinkedVA.com to discover how their virtual assistants can give you back valuable time in your day.   Check out The Pink Skirt Project, happening June 12, 2025 in Kelowna, BC, Canada.   Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Renée: @renee_warren @we.wild.women www.reneewarren.com

Ready to become the go-to expert in your space? You don't need a million followers to build authority, and you don't have to be lucky or special. It's really all about knowing the best ways to position yourself as an expert. You need to harness your unique perspective to help others. When you know how to do it effectively and commit to the process, you can build authority in just 90 days. In this episode, I'm revealing the steps you need to take to be successful in showing off your expertise. In this episode, you will learn about: How to get out of the jealousy slump against your competitors. How much experience you need to build authority. What people think authority is versus what it actually looks like. The three things you must have to become seen as an industry expert. Why you need to niche down to build authority effectively. What an authority stack is and why you need one. What it takes to show up as an expert (and what you need to let go of). The importance of engaging with your audience and the best ways to do it. How putting yourself out there pays off when building authority.   Today's episode is brought to you by LinkedVA. Transform your business growth with expert virtual team members who handle your essential tasks. Visit LinkedVA.com to discover how their virtual assistants can give you back valuable time in your day.   Check out The Pink Skirt Project, happening June 12, 2025 in Kelowna, BC, Canada.   Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Renée: @renee_warren @we.wild.women www.reneewarren.com

Is your website truly working as hard as your sales team? In today's competitive digital landscape, your website isn't just an online brochure—it can be one of your best salespeople. Podcaster and influencer Sam Dunning joins The Sales Gravy Podcast to discuss the Caveman Grunt Website Test, why effective SEO strategies are never a one-and-done exercise, and how to build and how to maximize website performance for consistent sales growth. If your site isn't converting visitors into customers, it's time to rethink your approach. In this blog post, we'll show you how to apply Dunning's key strategies to turn your website into a dynamic, lead-generating sales machine. Key Takeaways: Caveman Grunt Website Test: Follow the “We do X that solves Y” formula for clarity and effective conversion. Understanding Customer Pain Points: Craft landing pages that directly address customer pain points using simple, jargon-free solutions. Leveraging Podcasts for Lead Generation: Use podcasting to build authority, get referrals, and increase inbound traffic. Turn Your Passions Into Profit: Experiment with activities you enjoy to see if they can be monetized, and give them three months to generate results. SEO is a Long-Term Commitment: Don't treat SEO as a one-time task. Ongoing optimization, including backlinks, keyword updates, and metadata improvements, is key to keeping your website visible. https://youtu.be/y3-ALV67iT4 1. SEO Strategies are Not Dead Sure, the introduction of AI optimization has some professionals running to figure out the algorithm for getting high rankings from AI platforms like ChatGPT or even Google's AI overviews. But as far as we know, for Google – which still dominates the landscape – the same effective SEO strategies make for high rankings on AI overviews.  That means overall you still need to focus on Google's EEAT format: Experience, Expertise, Authority, and Trust. If you decide that SEO is worth your time then the best place to start is coming up with what your potential customers will be searching for to solve their problem. Consider: Industries where you've already seen success selling your products or services Companies or organizations that can afford your solutions What those companies might currently have cobbled together to solve their problems 2. The Caveman Grunt Website Test: A Simple Formula for Success Does your website pass the Caveman Grunt Test? The premise is simple: If a caveman visited your website, would it be immediately clear what problem you solve and how you solve it? Keep your messaging straightforward—avoid jargon and unnecessary complexity. Tip: Focus on the "We do X that solves Y" formula for a clear value proposition. Too many businesses miss out on potential conversions by overcomplicating their website copy. Simple, direct language can drastically improve your conversion rates. 3. The Importance of Identifying and Addressing Customer Pain Points The most successful websites address specific pain points right away. Your landing pages should immediately highlight the problem your customer faces and present your solution in a simple, jargon-free manner. Here's what to include: Clear, Benefit-Focused Headlines that speak to your customer's pain point. If you confuse, you lose. Trust Signals like customer reviews, testimonials, and case studies. Explainer Videos or step-by-step guides to show how your product or service solves the problem. Why this works: Customers are most likely to convert when they feel you understand their challenges and have effective solutions. Ensure that your landing pages and home page are designed to address these pain points quickly 4. Using Podcasts to Build Authority and Generate Leads Once you've optimized your website for clarity and customer pain points, it's time to extend your reach. Podcasting is a powerful tool for building your brand, establishing authority,

Did you know that nonprofits using data to tell their stories are 70% more likely to secure major grants and build donor trust? In this episode, we dive into how your nonprofit can harness the power of data to amplify your message, establish authority, and communicate your impact effectively.My guest, Drew Reynolds, founder of Common Good Data, shares actionable strategies to position your organization as a thought leader, win the confidence of funders, and scale your efforts to drive meaningful change.About Drew: Drew Reynolds is a nationally recognized expert in nonprofit evaluation and storytelling. As the founder of Common Good Data, he helps nonprofits use data to showcase their effectiveness, secure major grants, and scale their impact. With years of experience supporting organizations in achieving measurable results, Drew blends data-driven insights with compelling narratives to drive donor engagement and organizational growth.Drew has been featured on podcasts like Nonprofit Jenni Show and Nonprofit Vision, where he shares practical advice for nonprofit leaders looking to deepen their impact.What You'll Learn in This Episode:Be the Go-To Expert:How to use data and storytelling to establish your nonprofit as a leader in your space.Practical ways to build trust and credibility with funders, partners, and the community.Turn Impact into Action:Why data alone isn't enough—and how to pair it with storytelling for maximum impact.Real-world examples of nonprofits that nailed it and what you can learn from them.Scale Up with Confidence:How transparency and accountability can help you grow your donor base.Steps to expand your funding and prove your nonprofit's value with clear, data-driven results.Resources You'll Love:Common Good Data WebsiteConnect with Drew Reynolds:Drew Reynolds at LinkedInCheck out Drew's work and resources at Common Good Data.Ready to Step Up?This is your moment. If you're serious about building authority, engaging donors, and showcasing your nonprofit's impact, this episode is packed with strategies to get you there. Hit play now, then subscribe to Nonprofit Nation for more expert insights!Does cybersecurity seem like a terrifying topic? Don't worry—we're here to make it a smash hit! This episode is brought to you by RoundTable Technology—the Nonprofit IT Partner. For the tenth year in a row, they're back with their FREE annual webinar, and this time, it's bigger and bolder with a 2025 twist: Cyber Karaoke!That's right—RoundTable Technology is turning up the volume to teach you and your team exactly how to make your nonprofit more secure in the New Year, all while keeping things fun and engaging. With over 200 nonprofit clients, they know how to help organizations like yours hit all the right notes when it comes to cybersecurity.Make it your New Year's resolution to give your entire staff FREE cybersecurity awareness training. Don't miss the encore—head over to NonprofitIT.com/best-ever to save your seat now. Here's to a secure and harmonious 2025!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Hey Winner, Have you wondered if you can grow an audience and build a profitable business even if you don't have the margin to invest in paid ads or do social media?  Well, in this episode, we are diving head first into this very concept! Jo Harris and I will be talking about how to build your authority and establish yourself as a subject matter expert using media placements. We'll touch on how important it can be to leverage partnerships and collaborations and even what the role of email marketing is in executing this strategy successfully.  If you're not excited about paid ads, and you're not excited about focusing all your attention on social media marketing, then this is for you. Rooting for you ~ Gabe   LISTEN TO HEAR: Why you CAN grow an audience and build a profitable business even if you don't have margin to invest in paid ads or social media How to build your authority and establish yourself as a subject matter expert using media placements Ways to leverage partnerships and collaborations What the role of email marketing is in executing this strategy successfully LINKS MENTIONED IN EPISODE: Jo's website: https://www.honeydigital.co/ Free revenue accelerator guide: https://www.honeydigital.co/guide/ Free mini course: Craft Your Marketing Strategy Without Social Media: https://redhotmindset.com/marketing CONNECT WITH ME: ➡️ Website: https://redhotmindset.com ➡️ Join the Red Hot Accountability Club: https://redhotmindset.com/rha/ ➡️ Free workshop: 3 pillars to setting and crushing goals in a stress-less, no hustle way https://redhotmindset.com/goals/