Podcasts about marker real estate

Wondering how you can maximize the benefits of marketing automation to get more leads, sales and catapult yourself ahead of the competition? Our guest for today, Kevin Markarian of Marker Real Estate shares with us his wisdom on leveraging automation in real estate. You will learn how to find and manage new leads, and the right way to follow up with them using the latest, cutting-edge tools/apps. This show is full of some hidden gems. For starters, Kevin reveals how real estate marketers can use AI to have highly individualized conversations – which will ultimately boost conversions. You will also get a sneak peek into Kevin's proprietary CRM system that he is currently building out. From discovering hidden profit centers within your business to building systems & processes to using the latest apps/software, you will get some great nuggets guaranteed to give you the competitive edge.

Kevin Markarian is the Chief Executive Officer of Marker Real Estate. Founded in 2014, they've achieved rapid success as one of the nation's most innovative companies, and use leads and innovative systems to serve 7 different markets in Northern California. Hear how to generate leads for your business, use digital marketing to your benefit, build your marketing team, nurture a valuable database, and stay diligent with sales follow-ups. Connect with Kevin on Facebook and Instagram

Kevin Markarian of Marker Real Estate wants to teach you how to generate seller leads! Marker Real Estate was awarded Inc 500's Fastest-Growing Companies in America and they are a part of Forbes real estate council!Kevin wants to teach you his strategy for generating seller leads!Kevin Markarian of Marker Real Estate wants to teach you how to generate seller leads.Marker Real Estate was awarded Inc 500's Fastest-Growing Companies in America and they are a part of the Forbes real estate council!Find out Kevin's strategy for generating seller leads!

How do you start over in a new market and compete with established top producers? Kevin Markarian did it by investing online leads and developing follow-up systems for high-level conversion. Eventually, Kevin built a team and then a brokerage to support the lead flow, and he continues to leverage the best available digital tools to manage his growing real estate empire. Kevin is the Broker-Owner at Marker Real Estate, a wildly successful brokerage out of San Francisco with regional offices throughout California. Since its founding in 2014, Marker has become known as one of the nation’s most innovative companies and earned a spot on the Inc. 500. As a thought leader in the industry, Kevin is a regular contributor to RIS Media and Inman News, and he has served as a panelist and speaker for the National Association of Realtors. On this episode of Founders Club, Kevin joins Oliver to explain how he got his start in real estate working for a developer in the Central Valley and what he did to start over in San Francisco after the crash. He shares what inspired him to go all-in on online leads, discussing how the Marker Real Estate systems empower agents to grow their business. Listen in for insight on Kevin’s 1985 Bears Defense approach to marketing and learn how he is outsourcing his proven model to support others. Key Takeaways [1:48] How Kevin got his start in real estate Grew up in Modesto, introduced to broker at age 20 Hired on with top developer in 2003 (became #1 agent) [8:26] Kevin’s transition from Modesto to San Francisco Made decision to fail big in big city after crash Started buying leads, building SOI before move [16:17] The AHA moment Kevin went all-in on online leads NAR session on managing high volume of leads Bought all of San Francisco County from Realtor.com Built team to handle lead flow, CRM to track [27:50] What differentiates Marker Real Estate as a brokerage ISA team responds to online leads, sets appointments Long-term follow-up system = high conversion rate [36:15] How Marker Real Estate is growing now Expand to other markets throughout California Partner with others to use model in their business [42:25] Kevin’s strategy for growing his business Connect with hard-working, collaborative people Leverage digital tools to be everywhere all the time [50:52] Kevin’s 1985 Bears Defense approach to marketing Blast target audience with email, text and calls Become celebrity to client base on social media [59:43] The art of building duplicatable systems Keep it simple and battle test them yourself Ask others to document for your review [1:04:50] What Kevin is investing in now Natural hazard disclosure, mortgage ventures Profit centers related to real estate business Connect with Kevin Marker Real Estate Marker Advantage Marker Concierge Connect with Oliver Big Block Realty Oliver on Facebook Oliver on LinkedIn Resources Top Producer Follow Up Boss Zoom Verse CallAction RealScout PowerISA Virtudesk MyOutDesk LionDesk Real Closers Facebook Group

Real estate agents need leads to do business. And if you don’t have a robust sphere of influence, your business will flounder without a reliable pipeline of prospects. So, what are the best (and most cost-effective) online lead sources? Are there any no-cost strategies for attracting clients? And once you have built a database of online leads, what are the best tools to use for follow-up and conversion? Kevin Markarian is part of the admin team at Lab Coat Agents and Broker-Associate at Marker Real Estate, a San Francisco-based team of 55 agents that close an average of $3M each in business every year. An expert in online lead gen, Kevin is known for building the systems necessary to grow a database and automate follow-up, leveraging technology to compound results. Today on the podcast, Kevin joins Oliver to explain how moving to a new city inspired his interest in online lead generation. He shares his favorite lead sources, offering insight into how he structures $2 Facebook lead ads and nurtures those leads long-term. Kevin also discusses the automation tools he uses to follow up on leads, hold agents accountable, and nurture his database. Listen in for Kevin’s FREE Craigslist and Yelp lead gen strategies and learn how to convert online leads at a high level! Key Takeaways [2:13] What motivated Kevin to master lead gen Knew no one after move to San Francisco Interest in generating leads online [3:32] Kevin’s favorite online lead sources Facebook ($2 per lead) Portals more expensive but lower in funnel [4:20] The differences among Facebook, Google and portals Portals, Google = active leads seeking info Facebook leads targeted by you (longer timeline) [6:23] Kevin’s advice around consistent follow-up Call back second time to create urgency Leverage ‘automation with authenticity’ [8:52] The fundamentals of Facebook lead ads Extracts info without registration Create lists (i.e.: 10 Best Views in SF Under $1M) [13:15] The tools Kevin uses to automate follow up Agentology facilitates speed to lead Agent Legend to stay in front of lead long-term [18:33] Other real estate tech platforms Kevin recommends Follow Up Boss to assign leads and track progress Line2 app to separate personal vs. business calls RealScout to nurture database, set appointments [24:26] How Kevin holds agents accountable for follow up Note-taking in Follow Up Boss Reach out to client for progress report [26:55] Kevin’s FREE Craigslist strategy Post photo + description of listings ‘Text INFO to’ CallAction # [30:01] Jason Walters’ Yelp keyword strategy Ask clients to write reviews with specific keywords Rank in Google search for ‘best realtor’ in your city Connect with Kevin Lab Coat Agents Marker Real Estate Connect with Oliver Big Block Realty Oliver on Facebook Oliver on LinkedIn Resources Agentology Agent Legend Follow Up Boss Line2 RealScout CallAction Jason Walters Google Keyword Planner

Kevin Markarian, the Founder of Marker Real Estate, grew his company's revenue from $125,000 in 2014 to $2.1m in 2017, a 1,578% increase, and now they are on track to hit $5m this year. Marker Real Estate helps their clients buy and sell homes in San Francisco neighborhoods as well as throughout California. In this interview with Eversprint's Malcolm Lui, Kevin shares how he and his team accelerated their high value sales by: Leveraging technology for lead generation and nurturing. While they buy leads from the likes of Zillow and Realtor.com, their own Facebook marketing channel yields the highest ROI by far. Creating systems to consistently deliver qualified leads to their agents. When a lead expresses interest, his 24 x 7 concierge team will reach out them right away to see how his firm can help. Fostering a very strong teamwork environment within their brokerage, where the most seasoned agent will make time to help the newbies. They're not just a brokerage, but a "teamerage". See acast.com/privacy for privacy and opt-out information.

Want to get more clients and ensure that all of them stick with you through to closing? If so, don’t miss this Real Estate Rockstars with Kevin Markarian, broker and owner of San Francisco-based Marker Real Estate. On today’s podcast, Kevin discusses how he helps his agents leverage leads for more business before covering the skills and strategies they use to keep deals from falling through. Kevin also shares the biggest mistake agents make with leads along with tools and techniques proven to boost conversion rates. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 10 - Kevin Markarian joins the Assyrian Podcast and tells us all about his journey. Founded in 2014, Marker Real Estate achieved rapid success as one of the nation’s most innovative companies. Word is spreading in industry circles about Marker’s unique approach to digital marketing communications via a transparent, inclusive client-focused strategy. Email Kevin here:  kevinmarkarian@markersf.com or look him up on social media!