Podcasts about Soi

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Latest podcast episodes about Soi

Rev Real Estate School | New Real Estate Agent Podcast
267 - Interview: Sphere of Support, Online Leads, and Confidence

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Mar 10, 2023 37:57


Meet Sammy Kohn, Toronto-based real estate agent, sales pro, and professional drummer! In this episode, you are going to learn how Sammy has built his business to top producer level in 5 short years. Sammy dives into the differences between your SOI (sphere of influence) and sphere of support. There is a distinct difference in how you approach these types of contacts. You'll learn about how he approaches online leads and his favourite sources of online leads. He also shares his approach to social media. On top of that, you'll learn about building confidence in real estate and how to improve your communication. 0:00 Intro 1:55 Real estate with a side hustle 3:31 From band to real estate agent 5:52 How did you build your sales skills 8:28 How do you actually ask for business from your sphere of support 12:55 How Sammy approaches online leads 19:35 Example of the network effects in real estate 20:48 Social media strategy 24:38 Combating negativity 26:51 Sammy's confidence 30:41 Communication and vocabulary sammykohn.com www.instagram.com/sammyrealestate/ www.linkedin.com/in/sammykohn/ The Watchmen Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/ Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Rev Real Estate School | New Real Estate Agent Podcast
266 - 11 Genius Ways To Use ChatGPT in Real Estate

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Mar 2, 2023 13:56


ChatGPT is taking the world by storm in 2023, but how can we actually use it to improve our real estate business? ChatGPT has some particularly valuable use cases for real estate agents. In this episode, we will look at the most useful ways to use ChatGPT as a real estate agent. You'll learn about using the right prompts or commands versus simply asking questions. Then you'll come away with 11 ways you can start using ChatGPT. We'll explore some of the more common uses, such as listing descriptions and copywriting, but you'll also learn how to use it for scripting, email drips, customer service, and video creation. Finally, we'll provide some warnings about ways not to use ChatGPT in 2023. 0:00 Intro 0:41 The power of the tool is thinking in commands or prompts 1:41 Listing descriptions 3:47 Emails and texts 5:26 Script creation 6:32 Idea generation 7:27 Create content - with a warning 8:53 Keyword research 9:45 Copywriting 1 1:08 Newsletter content 1:51 Customer service 1 2:46 Video and TikTok content and scripts Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/ Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Take a Listing Today podcast
141: Why Real Estate Marketing has to be seen Repeatedly for it to Work

Take a Listing Today podcast

Play Episode Listen Later Feb 28, 2023 31:30


On today's podcast Jim Studebaker, Todd Robertson, and Lisa Gray discuss why real estate marketing needs to be seen repeatedly by consumers for it to work. Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC

Agent Power Huddle
Love and Hug Your Past Clients and Sphere | Windy Goss | S10 E39

Agent Power Huddle

Play Episode Listen Later Feb 24, 2023 32:05


Past client appreciation and SOI are important in real estate for building and maintaining relationships with past clients and potential referral sources. Agents can show appreciation to past clients through gestures like holiday cards or discounts, and cultivate their SOI network by building positive relationships with friends, family, and colleagues. Prioritizing relationship-building can help agents become a trusted resource and generate new business.

Rev Real Estate School | New Real Estate Agent Podcast
265 - Interview: Real Estate Sales Skills For 2023

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Feb 24, 2023 36:40


“Sell the way that you'd like to be sold to. This isn't about convincing someone to sell. It's about using your experience and help the client make a judgement call.” Meet Sean Provencher! Sean built one of the most successful real estate teams in Canada and has since built two businesses dedicated to helping real estate agents. Sean originally focused on helping agents and teams in the Keller Williams ecosystem and has now opened his training up to all agents. In this episode, you will learn how Sean was able to scale up to $350,000 in real estate and the changes he needed to then scale to over $1M GCI. You'll learn all about Sean's daily structure and the activities that he focuses on at certain times of the day. Sean also shares what to do when you don't know what to do for prospecting or what to say when you're following up. Finally, you'll learn how to communicate with sellers in 2023 in the face of rising interest rates. 0:00 Intro 0:22 Sean's path in real estate  5:12 How did you scale to $350,000 in GCI? 7:16 What are the models that agents should be implementing? 9:53 What should agents do in the morning? 12:20 What should agents do when it comes to prospecting? 16:58 How do we follow up with our clients and leads? 21:01 What to say when you are following up with leads (who you already know)? 27:08 How to talk to sellers in a rising interest rate environment? 30:31 Learn more about Sean and FlipSpace FlipSpace: https://www.goflipspace.com/ Endgame Coaching: https://www.endgamecoaching.com/ Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/ Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Take a Listing Today podcast
140: What Real Estate Agents Can Learn from Coca-Cola's Marketing Strategies

Take a Listing Today podcast

Play Episode Listen Later Feb 20, 2023 29:06


On today's podcast Jim Studebaker, Todd Robertson, and Lisa Gray discuss the mega-Giant Company Coca-Cola, how they've maintained their success through consistent marketing, and what we can take from this and apply to real estate marketing. Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC

The REDX Podcast
The Best SOI Prospecting Strategies with Sam Sawyer - The REDX Podcast

The REDX Podcast

Play Episode Listen Later Feb 17, 2023 26:07


If you want to get more deals from your sphere of influence (without sounding too salesy) join us for this episode with the CEO of Pinnacle, Sam Sawyer, to discover... • How to effectively prospect your database. • How to consistently stay in touch with your network. • What not to do when talking to your SOI. Subscribe here for our updates and latest episodes: redx.bz/podcast

Rev Real Estate School | New Real Estate Agent Podcast
264 - How to Sell Without Being "Salesy"

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Feb 17, 2023 28:07


Nobody wants to be known as a salesy real estate agent. Truly it's the cause of many of the preconceived notions about the industry as a whole. But there's a problem - we still need to sell. In this episode, Michael and Willemina explore ways you can be an expert seller without being salsey. 0:00 Intro 0:53 What comes to your mind when you think of how not to be salesy? 1:52 The sales secret sauce 3:10 Should we be asking if they want to write an offer? 6:53 Types of knowledge that lead to a successful sale process 9:44 Scripts 10:59 Listening vs talking 15:57 Powerful (close-ended) questions 18:02 Selling to sellers 23:20 Mindset of a strong salesperson 24:36 Selling to our database Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/ Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Pintrest: https://www.pinterest.com/rev_real_estate_school/ Facebook: https://www.facebook.com/revrealestateschool Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Take a Listing Today podcast
139: Why Pausing Real Estate Marketing Right Now Could Put You Further in the Red

Take a Listing Today podcast

Play Episode Listen Later Feb 13, 2023 21:53


On today's podcast Jim Studebaker, Todd Robertson, and Lisa Gray discuss why stopping your real estate marketing right now could be detrimental to your business stability. Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC

LSD, La série documentaire
Chez nous - chacun cherche son chez soi 4/4 : Comment te dire adieu ?

LSD, La série documentaire

Play Episode Listen Later Feb 13, 2023 57:51


durée : 00:57:51 - LSD, la série documentaire - par : Perrine Kervran, Élodie Font - Partir, c'est parfois la promesse d'un nouveau départ, parfois, aussi, un moment d'infinie tristesse. Que laisse-t-on de soi dans les murs ? - invités : Lydia Flem Psychanalyste et photographe

LSD, La série documentaire
Chez nous - chacun cherche son chez soi 3/4 : Tu seras bienvenue chez moi

LSD, La série documentaire

Play Episode Listen Later Feb 13, 2023 59:22


durée : 00:59:22 - LSD, la série documentaire - par : Perrine Kervran, Élodie Font - Habiter, c'est aussi partager une résidence, une rue, un village avec d'autres que soi. Quels liens avec ceux qui vivent à quelques mètres de nous ? Habiter nos espaces, est-ce aussi s'investir plus largement dans un ensemble ?

LSD, La série documentaire
Chez nous - chacun cherche son chez soi 2/4 : Fais-moi une place

LSD, La série documentaire

Play Episode Listen Later Feb 13, 2023 58:05


durée : 00:58:05 - LSD, la série documentaire - par : Perrine Kervran, Élodie Font - Parfois, notre logement contraint nos existences. Parce qu'il est petit, partagé, que l'on manque d'espace et de souffle. Comment ne pas s'oublier dans l'habitat à plusieurs ?

LSD, La série documentaire
Chez nous - chacun cherche son chez soi 1/4 : Et on démarre une autre histoire

LSD, La série documentaire

Play Episode Listen Later Feb 13, 2023 58:18


durée : 00:58:18 - LSD, la série documentaire - par : Perrine Kervran, Élodie Font - L'emménagement approche, source d'espoirs et d'inquiétudes. Chaque année, 2 500 000 personnes déménagent. Pourquoi habiter ici et maintenant ? Qu'est-ce qui nous appartient dans notre manière d'emménager ?

Rev Real Estate School | New Real Estate Agent Podcast

The video hook is hands down the most important part of your short form content, but it can also be the most tricky part of the creative process. What makes it easier? A simple framework you can use to generate video hooks anytime. We also discuss a few hooks that you can implement right now. 0:00 Intro 1:02 Do you need to create video? 4:50 Two (uncommon) reasons why you should use video 8:39 The hook formula 10:50 Three amazing hooks for real estate 15: 25 What to do if you really don't want to create video   Discussed on the show 15-Day Challenge   Hooks Real estate isn't for everyone, but it's for me. Let me tell you why! This is the story of why I sell real estate I discovered the secret to selling real estate in this market You will look at __ differently by the end of this video! This may be controversial but ___ Everything you knew about ___ is 100% WRONG! (+ a good example) Here's a simple hack to help you do ___ Don't make this mistake when doing ___ This hack will save you hours on ___ Why does no one talk about this? If you want to do ___, you need to do this! Red flags to look for in ___ 5 mistakes you are probably making when you ___ If you're doing this you're making a huge mistake! Here are ___ tips to get rid of ___ Try this one hack to get ___ Here are 3 signs that you should ___ This one simple mistake could be costing you ___ 5 things you can do right now to improve ___ This is why your ___ isn't working! This hack changed my life! If you want ___, avoid doing this! Don't believe this ___ myth!   Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Pintrest: https://www.pinterest.com/rev_real_estate_school/ Facebook: https://www.facebook.com/revrealestateschool Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

NIGHT WORLD a Podcast
#15D ART HOUSE GOALS -SEASON FINALE PART IV OF IV

NIGHT WORLD a Podcast

Play Episode Listen Later Feb 10, 2023 3:56


Please read, if you're inclined to do so of course.Thank you so much for listening, really YOU whoever YOUS are… we'll hats off to YOUS.THIS IS PART IV OF THE SEASON FINALE….Over the past year or so it has been a wild time to say the least. Creatively it has been a revelation, personally umm.. closer to a wreck, and in one case literally a wreck. We've always had an ambitious vision for H V B R, the last year and a half has brought us something unexpected and most of the creative attention and resources have gone into building up this aspect of H V B R. The toughest element is balance, how do we bridge what we've been trying to accomplish with what we've found and leverage it into something more grand… we're at the heels of it now, you'll hear from us soon.-H V B R (High Volume Beelaash{luxury in the Bengali language} Recordings 2/10/23Kindly leave reviews, subscribe, nudge others towards subscribing and share, share, share. Again thank you.The content :Grass Clippings on a coffe tableGold bond around the way soI slam the door get out my face broFast forward 13 years crashed Romeo Thats an object those not stableDays got gone , and my face feel foreignI am strong (though) I am dormantMy mind is touring kind (of) like Mormon Can I get a moment of clarity It's so many wrongs don't remember meEyes to the sky like hey surprise We don't want the doors we just want the lifeHey Cinderella my shoes are betterGaultier glasses cordovan leather You make it rain I switch the weather Temper tantrums this is a ransom Life so random and I'm so huhLet it rain, let's make a wayDon't want my goals to be MIAPaper planes paper boatsPayin for pain man that don't floatHey Hiawatha need praise from my fatherNeed a place and some water Diving in whiskey streamsI'll keep risking dreamsCuff it all night we ain't go no sense of lossesWe ain't all right life is a monster Riding to old ways do what cha wannaDrama brings woeBaba dreamt gold Turmeric color skinI don't settle for a BenzUpended and rooted Man ain't this some bullshitToolys that I use keep me in a nooseReally what I do is try keep it looseBail form the bottom I hope we don't rotApple cores, Mac book storesSave what you wanna, we'd don't stop at morePayless sneakers your boys on speakers Yellow cab fares this life ain't yeahAll roads are mine yeahThose clothes are mine yeahThis show is mine yeahI'm off my mind yeahDon't you mind meThe shows remind meThat I will not be All that I seeYears in the makingArt house cravingsSothebys goalsSouthern fried flowsAmerica don't like me, mixed breed vulture Yeah I'm vulgar, tearing at your culturetoo live for my own mindCy twombly out the gateJean Miro no brakesCar crash that's fateRomeo switch place (plates)Tired a new laceThese fabrics speak magicI own' know how it happened (Boar bristles I don't fuck with pigsThat horse hair brush buff feel kind of rough)Leather conditioners (conditioned up) don't tell me to switch it upIf it all falls in alignment I'll place prayers in consignment You get one and you get one I'm far away from that LA son/sunLA son swam pan pacific See my face you land pacificGoing back home don't land pacific I...

Take a Listing Today podcast
138: Ten Ideas to Keep Your Mental Game Tight in this Transitional Real Estate Market

Take a Listing Today podcast

Play Episode Listen Later Feb 6, 2023 53:47


On today's podcast Jim Studebaker, Todd Robertson, and Lisa Gray discuss how to keep your mental game on point during this transitional real estate market. Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC

Rev Real Estate School | New Real Estate Agent Podcast
262 - It's The Hardest Objection: The Canadian Objection

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Feb 3, 2023 20:46


“Will you reduce your fee? Your price is too low. You're too new.” These are some of the most challenging conversations in real estate. But (us) Canadians take it to a new level. The Canadian objection beats all other objections, and it's the least preferable objection type. In this episode, you'll learn all about the Canadian Objection and how to handle these. You'll also learn the two keys to every objection handler and the trick you need if you don't know how to handle an objection on the spot. 0:00 Intro 1:05 What is the Canadian Objection? 3:10 Why do they occur? 4:43 How to handle the Canadian Objections? 10:49 Handling objections 13:11 Curiosity 17:04 Empathy Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Pintrest: https://www.pinterest.com/rev_real_estate_school/ Facebook: https://www.facebook.com/revrealestateschool Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Rev Real Estate School | New Real Estate Agent Podcast
261 - 7 Reasons Realtors Fail in 2023 [Solved]

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Jan 27, 2023 48:41


Real estate is not for the faint of heart. This career is full of rejection, constant learning, difficult phone calls, and periods of low production. However, it can also be one of the most fulfilling and lucrative careers. In this episode, Michael and Willemina take a deep dive into 7 major reasons real estate agents fail and EXACTLY what you can do to avoid these hurdles. You learn about the perception of what it's like to be in real estate, communication, and how to think. You'll also understand how to approach the issue of not having enough money when you start as a real estate agent. Finally, we unpack long-term mindsets, training, and the concept of slowly then suddenly. 0:00 Intro 0:45 Topic explanation 2:30 Personal story of failure as an agent 3:34 Perception and reality 8:36 Communication 14:37 Entrepreneurial thinking 22:24 Insufficient capital 32:01 Long-term mindset 39:11 Lack of proper training 43:02 Slowly, then suddenly Willemina IG: https://www.instagram.com/willemina_montgomery/ Michael IG: https://www.instagram.com/the.michael.montgomery/ Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Unstoppable Mindset
Episode 96 – Unstoppable Bird and BirdNote Advocate with Nick Bayard

Unstoppable Mindset

Play Episode Listen Later Jan 27, 2023 67:53


On this episode of Unstoppable Mindset, we get to speak with Nick Bayard the executive Director of BirdNote. This organization is a nonprofit that provides sound-rich programs on over 200 radio stations that discuss the challenges faced by birds. The program includes the sounds of birds. It can be heard daily. You will get to learn more about BirdNote during our episode.   Nick holds a Master's degree in Public Administration and International Development from the Harvard Kennedy School and a bachelor's degree in Environmental Studies from Brown University. He served three years in the Peace Corps Paraguay and has held several social service policy decisions in the Northwest U.S.   Nick gives us much to think about, not only about birds and BirdNote, but also he helps us think more deeply about how we live our lives and how we can help make our whole planet a more friendly and good place to live.     About the Guest: Nick Bayard is the Executive Director of BirdNote. BirdNote is a public media nonprofit organization that tells vivid, sound-rich stories about birds and the challenges they face in order to inspire listeners to care about the natural world and take steps to protect it. BirdNote Daily is their beloved flagship show that has been in production since 2005. It is a one minute, 45 second daily radio show that broadcasts on over 250 radio stations across the US. You can listen to BirdNote Daily and other longform podcasts produced by BirdNote anytime, wherever you listen to podcasts. You can also learn what BirdNote is doing to contribute to more diverse and inclusive birding and environmental communities at www.birdnote.org.    Nick holds a master's degree in Public Administration and International Development from the Harvard Kennedy School and a bachelor's degree in Environmental Studies from Brown University. He served for three years in the environmental sector of Peace Corps Paraguay and has served in leadership roles in social services and racial equity in government policy in the Pacific Northwest. Nick is an Eagle Scout and also a musician, having released an award-winning children's album, Wishing Well, with his oldest son in 2014.    Nick and his wife Sedia live in Washington State with their three kids.   Ways to connect with Nick:   BirdNote website: www.birdnote.org  BirdNote daily podcast: https://podcasts.apple.com/us/podcast/birdnote-daily/id79155128 BirdNote's Bring Birds Back podcast: https://podcasts.apple.com/us/podcast/bring-birds-back/id1566042634 BirdNote's Threatened podcast: https://podcasts.apple.com/us/podcast/threatened/id1538065542 BirdNote en Español podcast: https://podcasts.apple.com/us/podcast/birdnote-en-espa%C3%B1ol/id1643711928 Nick Bayard's LinkedIn page: www.linkedin.com/in/nickbayard Nick Bayard's Twitter page: https://twitter.com/NickBayard Wishing Well children's album: https://www.amazon.com/Wishing-Well-Nick-Bayard/dp/B00IHIEUYE/ref=tmm_acd_swatch_0?_encoding=UTF8&qid=&sr=       About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.   Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.     Transcription Notes Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i  capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson  01:21 Welcome once again to unstoppable mindset. Hi, everyone. It's a nice fall day here in Southern California, supposed to get up to 96 degrees today. It is late September. So for those who remember, it is also the time of hurricane Ian in Florida. And our thoughts are with all the people and creatures down there. But today, we get to interview someone and talk about some of those creatures. Nick Bayard is a person who has been involved in dealing with natural resources and so on. He's the Executive Director of bird note. And we're going to get to that. And all things, Nick, as we go along. So Nick, welcome to unstoppable mindset.   Nick Bayard  02:05 Thank you so much. It's an honor to be here.   Michael Hingson  02:07 Well, it's our pleasure, and we really appreciate you taking the time to be here with us. Let's start just kind of learning a little bit about you, can you kind of tell us where you came from and how you got where you   Nick Bayard  02:18 are a little bit? Sure, well, I grew up in Delaware, in kind of a little bubble, to be honest, and, you know, my educational career kind of took a winding path, because I didn't really see a career out there that looks like something I wanted to do forever. I just feel like there's there's too much to try to pack into one life to commit to sort of, you know, doctor, lawyer, you know, etc. And so, I think that was both a blessing and a curse, because it led me to follow a lot of different paths. And it led to a lot of frustration too, because our, I think our society is set up to reward sort of monotony and continue building, you know, of a career over a period of time. But I wouldn't trade it for anything, because it's it's given me a lot of unique experiences, serving in the Peace Corps in South America, getting to do racial equity work and in government. And now being executive director of a wonderful organization that I've loved for a long time, came a bit out of left field, because I had done so many things that kind of added up to what the burden of board members wanted in this role that all of a sudden, things kind of fell into place for something that I never could have predicted. So it's it's been a winding road, but I'm really thrilled to be where I am and happy to get the chance to talk about it with you.   Michael Hingson  03:56 Winding roads are always kind of fun, you know, you never know where you're gonna go next. Or maybe you do but at the same time, it's always the adventure of getting there. That's at least half the fun.   Nick Bayard  04:07 And you've had that experience too, right? Yes, quite a number of lifetimes packed into one right.   Michael Hingson  04:14 It has been a fun adventure. And it continues to be and I can't complain about that a single bit. It's, you know, it's all about choices. And but it is all about embracing the adventure of life to exactly.   Nick Bayard  04:28 So what you went to college, I went to Brown University in Rhode Island and studied environmental studies and really had a wonderful experience there. And then   Michael Hingson  04:41 what got you from there to the Peace Corps?   Nick Bayard  04:43 You know, I thought I was gonna go down the path of biologist scientists, ecologist, spent a year doing a residency in environmental education in the Grand Tetons, and we're realized after that year that actually maybe halfway into that year that I would be, I would feel kind of limited myself, I guess if I were to just sort of pick that path and run with it, although lots of people do that and love it, it just wasn't for me. What I recognized is that I just didn't have enough experience out in the world to be able to even say what I wanted to commit to for, you know, even for at least the next few years, so I thought that the Peace Corps was this opportunity to, to really throw myself into the unknown and experience something completely different. And hopefully learn about people learn more about people learn more about institutions learn more about how different cultures and communities operate. And it was like, throw myself in the deep end, I got even more than I bargained for, I'd say, How so, you know, the Peace Corps was hard in ways that I didn't expect, I, I think I was conditioned to think of it as a just really an opportunity to help make the world a better place. But there's a danger of that Savior mindset. If you go to a place thinking that you have the skills or the resources to be able to help or save in a way that you've maybe seen it on TV, and you realize you're, you're with people, and you're, you know, you're not any better or worse than the folks that you're going to live with. And as a Peace Corps volunteer, you are very much reliant on your community to take care of you and teach you and that was jarring. I think it's jarring for a lot of folks who go abroad for service work. They've, there's this idea that, you know, we go and we save, or we help. But really, going with a mindset of humility, and learning and growth, I think is much more important. And so I had to sort of adjust my worldview in a lot of ways and recognize that, you know, I had never really thought about, oh, gosh, you know, I'm gonna go help a community. In every community, there are people who are unkind, who lie, who, who cheat, who steal, etc. And I don't know why I think part of my my upbringing was thinking, well, if people are underprivileged, they're all nice all the time. And it's just a community like any other. So I thought that was really interesting to go and experience, you know, humanity in a different context. And recognize that a lot of the preconceptions I had about about other parts of the world were completely wrong. And so it was perfect learning and growth. For me, that's exactly what I needed.   Michael Hingson  07:52 Interesting kind of way to put it when you talk about underprivileged and so on. Do you think today that there is underprivileged other parts of the world as you thought they were, when you were first starting out in the Peace Corps,   Nick Bayard  08:06 I think the biggest blind spot I had was really on, it wasn't even so much about global issues, it was about American history. And as I've, as I've grown, you know, and, and gotten older, the extent of the, the blind spots I had around race and racism in America, have really driven sort of this last 10 years of my my life and my career, really, from a place of just, you know, feeling like I was robbed of an understanding of how formative racism was at the at the heart of how the country was born, and how it's evolved, and how it's progressed, and why certain communities experienced the conditions that they do. And so that's something that I've really worked hard at to understand, because it's not history that I got in school, it's not history that I heard about in my community, you know, as I came to find out, that's very much by design. And so I, I don't blame myself for it. But I recognize the responsibility I have to keep to always keep learning and growing. Yeah.   Michael Hingson  09:19 Well, I think that we do oftentimes find that there. Are there any number of people who think well, we're so much better off than than they are. And I think it depends on what you mean, by better off if you think about the world being more technologically advanced, we have access to more technologies and more creature comforts, in some ways. Anyway, there's probably some truth to that. But when you get down into community, you get down into family and you get to dealing with those concepts, and the closeness and the loyalty that that people have. That's a whole different animal and it's not necessarily at all clear that we're really any better off as, as well as some people, at least from what I've heard and learned?   Nick Bayard  10:05 Yeah, I think back to, you know, I developed some really important friendships in Paraguay and really got close to folks in a way that can't really compare it to some of the friendships I've had in America even just because the cross cultural cross language divide, bridging, that is a powerful thing. And I've, I think I laughed more in Paraguay than I, I ever have in a similar stretch of time and in America, because there's, there's a sense of humor and a lightness in the Paraguayan culture that I experienced that it's just delightful. And, you know, there's, I hosted a weekly radio show. And every week, folks would, would give me jokes to tell in the, in the native language, Guarani. And it was, you know, on the radio show, we talked about things like, you know, the environment and agriculture and green manures and things like that. But the thing that really stood out to people are the jokes, because they, there were things that people connected with, and sense of humor is just a really important part of the culture. So it was, it was just interesting to to experience that the joy of being there with folks who really, really did not have infrastructure around them. Shiny water, paved roads, things like that. Just just having a great time in life. That that was a good, a good lesson for me.   Michael Hingson  11:47 Yeah. And oftentimes, I think, here in this country, we don't slow down and stop and think about life. And that's something that I've been thinking about a lot. And we're actually going to talk about it in the new book that I'm writing, which tentatively is titled The Guide Dogs Guide to Being brave, but it's about taking time each day to stop and really think about what you did that day, what worked, what didn't and just thinking about life, we don't meditate nearly enough, do we?   Nick Bayard  12:17 And you can say that, again, I don't know if you have any, go two ways to remind yourself, that's something I struggle with is just actually committing to a pause until I feel like I really need it. I don't know if you if you have any insight,   Michael Hingson  12:36 you know, what we're what we're talking about in the book are several different techniques that can help. One thing that I find a lot of people use our vision boards and treasure mapping and visioning, where you put something up on a refrigerator, or somewhere to remind you of something like if you're going to take a vacation. And you want to really keep in the mindset of getting prepared for that you put a picture of like if you're going to go to Hawaii, you put a picture of Hawaii up well, you can do the same thing with with what we're talking about here, you can put up something around the house that says Don't forget to meditate at the end of the day, or when you when you get into bed before you turn off the light. If there's someplace that you normally look, put there a note, don't forget to take five minutes or 10 minutes to meditate. And you can put reminders up to do that. And what eventually happens, if you do it, and are consistent about it, you'll create a mindset that will cause you to automatically do it. And you'll be able to go more into a mode of of meditating. I took a course in transcendental meditation in college. And what they suggested was this make it a habit to get up 20 minutes early and meditate in the morning or and take and set up a time to do it at night. Nowadays, we have other ways to help with visioning. I, for example, put a lot of reminders in my little Amazon Echo device, I got to be careful of what I say or she's going to talk to me, but But I I put reminders in of things that I want to do not just about meetings on the calendar, but other things. And that's another way to vision it doesn't have to be from an eyesight standpoint. So you if you have an echo, you can tell it to remind you at 11 o'clock every night hey, go meditate for 10 minutes. I mean, there are a lot of ways to use technology and techniques to create a visioning environment to get you into the habit of doing something.   Nick Bayard  14:46 That's great. Yeah, I My My issue is I think I have to keep coming up with new ways to get my attention but get my own attention. Sort of like exactly how sometimes the sign word Some other times, I feel like I need up a sign that all kind of slapped me in the face. Because I'm not, I'm not willing to listen to what my my past self had reminded me to do. Well, that's   Michael Hingson  15:11 why I like the idea of the echo device. And I can tell it to we have several echo devices around the house. So I can have the reminder play on every echo device as well, so that it will remind me wherever I am in the house that you can't escape it. For me, I'm pretty much in the habit of doing it all the time. But still, having the reminder doesn't hurt. Right, right, right. So there are a lot of ways to give yourself a reminder to do something that will force you to at least for the second set, it's on to listen, and hopefully that will help you move forward and doing what it is you want to do. And taking time really to stop and or at least slow down and think a little bit is always an important thing to do.   Nick Bayard  16:03 Hmm. Yeah, I think one of the challenges of work from home is there's, there's folks that do that is less, less travel, less transition. And so it's easy for things to kind of pile up and go just back to back to back. And it's like, oh, let me actually go into the other room here and sit down for a minute and or take a walk outside. That's Those are good reminders.   Michael Hingson  16:29 Yeah. And those can be verbal with an echo device, you can send yourself a calendar invite that just remind you, every day, it's such and such a time, take the time to go off and do something and you know, you may not be able to do it right at that moment. But the reminder is still there. And by having something that forces you to at least think about it that is reminders in various formats and forms. That helps. All right, right. So we can take the time to do it. The problem that I think we mostly have is, oh, I just don't have time to do that. I've got to get this done or that done. Yeah, we do have time. Mental health is one of the most important thing, if not the most important thing that we can be doing for ourselves that we normally don't pay attention to. But in reality, we can make work for us.   Nick Bayard  17:22 For sure, for sure. I think that's that's originally actually what drew me in to burn out which is, which is the organization where I am. And it's a the flagship show that we run on radio stations, and our podcast is it's called burnout daily, that people probably know it as burnout. It's a minute, 45 seconds, and it's got a catchy theme song that invites you in and invites you to pay attention to the lives of burns for just Just a minute, 45 seconds. And that seems to be enough time that you can go deeply into something but not so much time that you you can't justify just sitting there and listening. Which is originally why you know why I came to love the program so much. Well,   Michael Hingson  18:15 how long were you in the Peace Corps?   Nick Bayard  18:17 I was there for I did a a two year volunteer service term. And then I stayed on for an additional year to be the coordinator of the environment sector.   Michael Hingson  18:28 Where the volunteers were was that. I'm sorry, where was that? Where did you do that?   Nick Bayard  18:34 In Paraguay? Okay, one of two landlocked countries in South America and the other?   Michael Hingson  18:40 Yeah. Right. Yeah, there's a lot of water around South America.   Nick Bayard  18:46 Yeah. You know, and, unfortunately, if Paraguay has not been, as that benefited from a lot of the natural resources on the continent, partly due to the, you know, the history of war, there was a major war that Paraguay found itself in against Brazil, Argentina, and Uruguay, and it just turned into an actual massacre of genocide. It was, I think it was just after the US Civil War ended, or it was right around that time, and something like 80% of all boys and men are killed. And then the country shrunk. And then it was President Rutherford B. Hayes who brokered an agreement to give Paraguay back some of its land and so there's actually a county in Paraguay called President Hays County or it's been caught, but as they didn't they i Yes. And so I saw more busts and sort of recognitions of President Hayes in Paraguay than I ever expected to see anywhere. It's really interesting.   Michael Hingson  19:57 There's a historic fact I didn't know Cool. And that's, that's a good thing. And and we do have a Paraguay today. And so you spent time in the Peace Corps there, which is always a good thing.   Nick Bayard  20:10 Yeah. And it was, it was interesting to go and realize that Spanish wouldn't help me very much. I spoke a little bit of Spanish. I got there. But the Peace Corps trainer is quickly put me into a class to learn the language, quad knee, which is the language that most Paraguayan speak most of the time, and the class itself was taught in Spanish. And so I was just really having a hard time with that one, because I sort of it sort of felt like, you know, trying to use tweezers with oven mitts on it's like, I barely know what you're saying, I'm supposed to understand it enough to, to learn a whole new language, it ended up working out really well. But I ended up learning it very well, very, very, very fluently,   Michael Hingson  21:02 but but those first few months were pretty rough. Well, there's nothing like immersion to force you to learn something, which is going back to what we talked about, as far as giving yourself reminders to take time to think about life. You know, it's all about immersion.   Nick Bayard  21:18 Yeah, that the other really surprising thing that happened when I was first arriving in Paraguay was I was I was just starting to go bald. And I was dealing with all the emotions around that. And having a hard time with that, and, and some of the folks in my community where I was training, would ask me about it, and prod me about it, and even make fun of me about it. And so I, I realized, okay, if I'm gonna be able to have a snappy comeback or something, I've got a, I got to figure this out, because I just, I'm having a hard enough time with this already. And just to have people kind of prodding me in on something that I'm sensitive about, you know, I, I need to learn to communicate here.   Michael Hingson  22:03 Also a good way to maybe pick up some more jokes for a future radio program.   Nick Bayard  22:09 Yeah, exactly, exactly.   Michael Hingson  22:12 So what did you do after the Peace Corps?   Nick Bayard  22:15 Well, I came back to the US and wanted to be in DC, because that's where a lot of international development work was, was based, but actually ended up working for a nonprofit that develops high quality preschools in low income neighborhoods, called appletree. Institute, and help help them raise money and develop new schools. In areas where there hadn't traditionally been been very effective schools. And, you know, it was there that I really learned how to how to pitch an organization to funders. It was a, it was a fundraising role. And so that was really valuable for me, because I got to really understand how, you know what, what's compelling to people who might want to give and what is fundraising other than really giving somebody the opportunity to support something maybe they didn't know that they wanted to support. So I came to really enjoy fundraising and realize that if it's for something that I care about, it's it's a great opportunity for me and for the people that I connect with to to make the world a better place.   Michael Hingson  23:30 Yeah. How long did you do that?   Nick Bayard  23:33 I was there for two years. After about a year and a half, I felt like, Okay, I've kind of plateaued in this role, I'm going to apply to grad school, I got a very good score on my GRE and a friend of mine and her dad told her the score, and she said, you could go to Harvard. And I had not thought of that before she said it. And it sort of got the wheels turning, like maybe see what see what Harvard has gone on. And they had a master's program and Public Administration and International Development, which was really appealing because it was quantitative, heavy. It focused on economics, which everybody in international development just kept saying, you know, you got to have that foundation. And it ended up you know, being a program that the math was so advanced that it was sort of like being hit with a ton of bricks for the first year. You know, and then after the after that first year, I get into take more courses on, you know, things like public speaking and leadership and negotiation and writing, you know, the stuff that now feels a little bit more practical to my day to day, but it was actually that was where I met my wife and so I'm especially glad that that was worked out the way that it did because it completely. It completely, you know, formed every every moment since, you know, since I met Cydia, my wife. So that's probably the most valuable thing I got from Harvard.   Michael Hingson  25:18 Well that makes makes a lot of sense. So you got your master's degree was she in the same program,   Nick Bayard  25:23 she was in the School of Education getting she was getting her second master's degree. She had gotten a master's degree from the school for international training. And this master's degree was in learning and teaching at Harvard Graduate School of Education. And everybody at Harvard was just kind of blown away by her and what she knew about learning and teaching. Because she'd done it for so long understood it so well. And I think a lot of her classmates more and more from her than they did from some of the professors, to be honest. So she's she, she really understands how people learn better than anyone I've, I've met. And she's she's really helped me whenever I've given a training or had I sort of convey a concept to a group. Well just   Michael Hingson  26:16 give her permission to remind you every day to take some time to meditate and think about life. And I bet you'll have the habit in no time. I bet you're right. Wives, wives do that. And that's a blessing. So sure. So they're, and all that math. Well, everything needs math in one way or another. But I can appreciate the fact that once you survive the math, and sometimes I wonder when, when colleges and universities do those things that you don't expect, like in a program, like you're thinking of giving you so much math, or when I was at UC Irvine, the people who went into the bioscience program, before they got to the point of being able to take all of the regular bioscience courses other than introductory courses, they had to take a year of organic chemistry. And a lot of the people in the biocide program, we're gonna go into med so they were kind of pre med and all that. And what what happened is that people who enrolled in the biocide program at UC Irvine, I know the first year I was there, 1600 people enrolled. And there were 200 left by the end of their sophomore year, because organic chemistry and other courses like that weeded them out. And the bioscience department was very deliberate about insisting that you have to do all that before you can go on, even though and the reality is, of course, you would use that organic chemistry. But still, before you can get to the real practical stuff, you've got to be able to deal with the theory. So kind of wonder if they were doing that at Harvard, if that was part of the logic.   Nick Bayard  27:54 I wonder, you know, there's, you know, you wonder how sadistic some of these design these programs. One of the things that, you know, I feel like our program at Harvard does, you know, as it is it signals to folks who know about that degree, that you can do something very intense and difficult. Even if you don't end up using a lot of the hard skills, you know, that you you worked on there. So that's, that's been valuable for when folks know about that degree program. Anybody who's been through the Harvard Kennedy School will, I think set up a little straighter when you tell them that you have an NPA ID is that's that's the one that it's really the you know, the gut punch, especially in that first year.   Michael Hingson  28:45 Yeah, well, you survived it and you moved on, what did you do after you got that   Nick Bayard  28:50 degree? I actually spent a year working on music and recognize that like, there probably wouldn't be a time in a transition period when I'd have the opportunity to, to pursue music was something I've always loved and always done for, for, you know, just a full time thing for a while. And so when I when I met Cydia, she had been with our oldest son at the time, she'd come over as a single mom with her son, Wally, to Harvard, they kind of upgraded everything and came to Cambridge. And when I met Cydia, qualia was 10. And so we kind of became a family unit pretty quickly. And obviously when you know when to do it, and I got married, and so one of the things that came of that time we were living in DC was city I said, Why don't you write a children's album? And all of a sudden, all this music just started coming out of me, inspired by my conversation was with a query. And so it was really quite a fun time to, to be able to talk to him and understand his worldview and then write some music based on what I learned. And we, we ended up recording and producing this album together called wishing well. And it became pretty popular on the children's radio stations. And Wally and I were invited to be showcased performers at the world's only at the time Children's Music Conference. kindy calm, and at the time, we were the only act that had an actual kit, and you know, in the group, so that was quite a special time. And you know, we moved back out to cometa to put a trailer back in his his school he had been in, but we stayed on the East Coast for a year and did music and, you know, made some memories.   Michael Hingson  30:54 What good memories Wow, that's pretty amazing. I'm going to have to go look for the album.   Nick Bayard  31:00 Yeah, it was it was a surprise. To me, I had never thought of writing or recording children's music till Cydia suggested it. And I've, you know, I loved music as a kid Rafi has always been a hero of mine. And things kind of came full circle when I had a chance to take. Now our two youngest kids, we have four and a six year old to see Rafi alive. Just before the pandemic hit, we had a chance to meet him and give him a hug. And it just the you know, the the waterworks were turned on I it was more emotional than I expected it to be he so what did you do after music. That was we came out to Tacoma. And I was basically, you know, trying to figure out my place in this community and had a lot of meetings with folks and learned about an opening for the director of a social service organization that was working to support youth and young adults who were struggling with education and employment or housing, mental health, substance use disorders. And getting that job and really trying to build this thing into something that was, you know, trusted by young people and offered as many services as we can offer in one place. Because the young folks that have been burned by institutions are a lot less likely to trust institutions. And so we, as an institution could could help start to rebuild that trust a little bit by creating a space where people were, were welcomed and felt accepted, felt represented, and really could could be put on a path towards success, then we can make a big difference. And so it was a it was about as there for about five years, and we were able to increase mental health services on site, we were able to expand the the housing options for young people experiencing homelessness for our county. And we're able to really start the conversation around how institutional racism in the nonprofit sector is, is making our nonprofits not only in some cases, not effective, but in other cases, actually, the perpetuators of harm and so that's, that's something that I'm really pleased came out of that experience was was an opportunity to lead some of those conversations and be part of some of those efforts to to make it tough to make a change in the sector in terms of racial equity.   Michael Hingson  33:56 What made you go out to Tacoma in general,   Nick Bayard  34:00 well Cydia and equate my my wife and oldest son before I met them, they had been here my wife was born in eastern Washington and grew up in Tacoma. And so they had had they had a wife here before they went east to, to for city to get her second master's. And so we, you know, quaintly had his friends back here and I liked what I knew of Washington and so we decided to come out here and start a life together as a family. Less snow than the East Coast. Yes, sadly for me, but happily for much others in my family, who aren't as as big snow fans as I am,   Michael Hingson  34:47 but still get to snow.   Nick Bayard  34:49 We can. That's true. That's true. But it's a wonderful place to raise a family just because it's it is like you said you can get to almost anything Whether it's you know, the city, whether it is performing arts, venues, nature hikes, mountains, rivers, lakes, the ocean, you know, it's just, it's just great. And it's sort of like the home that I never knew I wanted.   Michael Hingson  35:20 And I'll bet being in Washington, you even know where Gonzaga University is where everyone else only knows once a year during basketball season.   Nick Bayard  35:28 That's right, we have some fierce, fiercely loyal folks, you know, in those, you know, in those in those fights, and I try to stay out of it. Yeah, the sports. The sports debates,   Michael Hingson  35:45 I had the honor of being invited to speak at Gonzaga several years ago, it was a lot of fun, and very much enjoyed being up there. So that's great. I've spent a lot of time around various places in Washington, which is always a good thing. We love Washington. Although we we love Victorville where we are we love it, especially because our house is very accessible, we built the house so that it's accessible for my wife. And so we can't complain. And then as you said, working at home, you know, you have all the things that you got to do. But we can create schedules and set it up to work, right. So it works out very well for us. So we're, we're pretty, we're pleased.   Nick Bayard  36:25 That's great. I'm curious if you, if you have any reflections on, you know, the people in Washington versus the folks where you are, one of the things I learned when I came out was that, that there's just sort of this, this norm of, it's okay to just start talking to somebody without even sort of an intro, sort of like you'd be at the supermarket and you can just, you can enter the middle of a conversation with somebody you've never met. I don't know if that was your experience when he came out here.   Michael Hingson  36:55 It was, and there are parts of California where you can do some of that. But I think the whole world is changing, we're getting to be such a polarized world, because of things that are happening in politics, that shouldn't happen, that people aren't talking to each other nearly as much as they used to, I don't know whether you're finding that out there. But we are seeing a lot more of it down here than we used to,   Nick Bayard  37:19 I find myself a lot more closed off. For a couple of reasons. One being, I still mask most places I go. And I also wear hearing aids. And so the combination of the mask and hearing loss, and, you know, just the mechanics of that, and then if somebody else is wearing a mask, it makes it really hard for me to, to hear what they're saying. Because I can't read their lips. And at the same time also, like, being a little bit wary of, you know, being around folks for too long and close environments. We've been lucky with COVID we haven't, haven't had it, but just, you know, I'm looking forward to, you know, science, figuring out more about how to how to prevent it, how to treat it, how to deal with long COVID, that kind of stuff. So yes, I've I've not been as gregarious as I think I always used to be. But I hope to get back to that at some point.   Michael Hingson  38:21 We have stayed pretty close to home, I've traveled a few times to speak, done a lot of virtual things, but we stay pretty close to home, just because it is safer. And you know, we can cope with that we we are pretty good at being flexible about things changing. And when people talk about getting back to normal. That just is never going to happen. And I first thought about that after September 11. Because people kept saying after September 11 With all the things that were going on and government being closed for a week and airports being closed and all that and just all the discussions and people started saying we got to get back to normal. And it was very frustrating to me. And I finally realized that it was frustrating, because normal will never be the same again.   Nick Bayard  39:09 Right. Right. And and what opportunities do we have to identify what what was bad about the old normal that we can we can change. One of the I think real blessings over the last few years has been people have been forced or and invited, I think to to examine how they're spending their time, what they give their time and effort to. And I see people being bolder about pursuing what they love and spending more time with their families. And I think that's a wonderful byproduct of what's been a really difficult couple of years.   Michael Hingson  39:53 Yeah. And I hope that that trend will continue in that path. People will recognize that, and that companies and bosses and leaders will recognize that there's value in letting people do that, because it'll be much better for their mental health. Absolutely. Well, you ended up going at least for a while into city government in Tacoma, right?   Nick Bayard  40:17 I did, I was the assistant chief equity officer in the Office of Equity and Human Rights, which is charged with supporting equitable representation in the workforce. Making sure that our community outreach is is, is really robust, making sure that policies and procedures are equitable, and, and that they recognize the harm that's been done over over decades, you know, against certain groups, and so it's, it's an office that I have a ton of respect for, and I was really happy to be able to serve for for a couple of years. And it was really, I think, it's really valuable to, to go back and forth between different sectors to, to be able to keep fresh eyes on things, one of the things I really appreciate being able to do was being able to come into the government role with lots of grassroots community development experience, and having relationships with a lot of folks that a lot of the city employees didn't have. And so I was able to kind of be a trusted liaison for a lot of those groups and for city staff, and, you know, everybody's got their own path. But for me, being able to, you know, take that experience, somewhere where it can be of good use is, is important. And that's that's also, you know, translated to coming back to the nonprofit sector and going into public media now, is that I've got, you know, that perspective of what it's like to be in government and, you know, as as an entity that reports to, to voters and to community members in a, you know, in the way that in the way that our elections are set up, and the way that our community engagement set up. So it was, it was a, it was quite a valuable experience,   Michael Hingson  42:19 did you in dealing with all of the various issues and aspects around equity? Of course, everybody talks about diversity and so on. But generally, when they do disabilities get left out of that, did you find that you were involved at all or very much in dealing with equity from the standpoint of dealing with persons with disabilities and making sure that they get into the, to the workforce, and that were treated fairly, and so on?   Nick Bayard  42:48 Yes, there actually, prior to my arrival, there had been a long standing Tacoma area commission on disabilities. And most of the members of that commission, if not all, experience, pretty significant disabilities, you know, carry those in their lives. And so our office was charged with being the liaison for that commission. And so whenever there was, the commission would bring a concern or a policy proposal to the city come through our office. One of the projects that was underway that we helped move forward while I was there, was around accessible taxis. And it, it's a good, it was a good window into just how complex is policy challenges can be. Because, you know, the the elected officials that would have to get put put this into place, you know, had to figure out, we had to figure out how much it costs, we had to figure out where folks would need to go, we had to figure out what it would mean to retrofit a taxi company's vehicles. And then how Uber and Lyft and others will be involved with that. And it was it's a multi year process that's still underway. But what we did was we commissioned a feasibility study, so that we could get a clearer and clearer sense of what the cost and scope would need to be so that the elected officials could make a good decision based on that. Something else that commission accomplished was I'm really proud of, but I didn't have any personal part of this is that they had the council pass an ordinance to require closed captioning in all places of business, restaurants and so on. So somebody that's hearing impaired or deaf, would be able to watch TV watch a sports game and know what's going on in a way that they hadn't before. So I think the the bigger issues to tackle had to do with accessible housing and accessible streets And, and that kind of thing. And those are those that's ongoing work. Of course,   Michael Hingson  45:03 other aspects of all that that still don't get addressed very well are things that deal with with eyesight and things like Braille menus in restaurants. So we're, now you've got many companies that we in one way or another are putting kiosks in their facilities and McDonald's and McDonald's is now starting to make those kiosks talk or even accessible voting machines, so that a person who happens to be blind or low vision can go in and use an accessible machine to be able to vote independently. And there are just a lot of challenges like that, that continue to get left out of a lot of the discussions, which is unfortunate.   Nick Bayard  45:47 Very unfortunate. So a question for me is always how do how do we elevate voices like yours and and others? Who? Who oftentimes, I think the, the discussion is it the, the the attention is ends up going on, you know, the, the group or the person that can shout the loudest? Yeah. And so that's not that shouldn't be the case, it should be, you know, we should take a look at intersecting issues of privilege and access and figure out, you know, if, if we can redesign our system so that those of us who you know, have the most barriers, or have have an easy time of it, I think we'll all have an easier time of it, boy struck by the universal design concepts that make things accessible for folks with disabilities, but also make them easier to access for folks without disabilities. It's hard to argue against a lot of investment and that kind of change, I think.   Michael Hingson  46:54 And therein lies one of the real keys that is that, in reality, a lot of the things that might make life more inclusive for us really would help other people as well. But so many people emphasize just one thing that it makes it more of a challenge, like eyesight, you know, so even and one of my favorite topics I've discussed a couple of times on this podcast are the Tesla vehicles were everything is really driven by a touchscreen. And to use not only voice input, what voice output is limited or non existent, there is some voice input to be able to do things. But I as a passenger in a Tesla can't even work the radio, because it's all touchscreen driven. That's really lovely. Except that whoever does it, and the case of a driver, a driver has to look at the screen. And yes, you do have some other capabilities of the Tesla helping with driving. But the reality is that with the state of technology today, people should be watching the road. And we've got the technologies to allow us to use other senses. And we don't do it nearly as much as we should. We have not and we have not embraced in inclusive mindset yet. And when we do, then a lot of the questions that people may have and the concerns that people may have will go away, because they'll realize that what affects some will really help everyone,   Nick Bayard  48:28 for sure. I think part of the part of the reason we get stuck on some of these things is that we tend to think about things in either or terms like either either you support blind people, or you support immigrants, or you support people of color or you support the LGBTQ community. And there's these like saying these soI completely separate projects is a recipe for complete failure to make anything change. And I think what we we need to recognize is that every group contains elements of every other group. Correct. And so helping helping one group fully is going to help other groups in different ways and thinking of ways that we can invest in those, you know, in the middle of those Venn diagrams, so that so that everybody benefits. Right.   Michael Hingson  49:30 Well, so you worked in government, and then how did you get to bird note from that?   Nick Bayard  49:35 Well, I've always loved birds and been fascinated by their behavior, their anatomy, their resilience, and had had taken some ornithology masters levels classes. I when I was out in Wyoming, and, you know, it hadn't been at the front of my mind. You know, since I started family hadn't been out bird watching too much. But then I saw that, you know, the executive director job at burnout had opened up. And it was interesting to me because I didn't realize that bird note itself was independent of radio stations. As a listener, I always thought the burden out was just part of our either part of our local radio station or part of NPR. But in fact, it's an independent nonprofit. And so it, it took me seeing the job opening to understand how the organization was set up. And all of a sudden, it I was just very excited about that opportunity. Because, you know, I'd had nonprofit leadership experience, I love birds, I love the burnt out daily show, and the long form podcasts that burned out, produces. And it it seemed to me that it was just a great next step, in terms of in terms of getting to know a new field of public media, in terms of being able to take some skills I've learned elsewhere and apply them. And it was, you know, it was it was a job where I didn't know anyone going into it. And so, you know, a lot of people and myself included, you know, get jobs through, you know, a personal connection, introduce you to somebody, and then you go through an application or interview process. With burnout, it was it was first time recently where I just applied and was invited to interview. And so in that way, it was, it was gratifying, just not that I, you know, not that there's anything wrong with, you know, having those connections, but, you know, it's It felt good to just apply and just on the nature of what they saw, have them give me a call and,   Michael Hingson  51:58 and asked me to, to interview. And the rest is sort of history.   Nick Bayard  52:05 That's right. That's right, as coming up on one year and November.   Michael Hingson  52:08 So tell us a little about bird note, I'd appreciate knowing more about what exactly the organization is, what it does, and so on.   Nick Bayard  52:17 Sure, we're an independent public media nonprofit organization that's been around since 2005. And it it started really, as a as a radio program under the auspices of Seattle Audubon. And eventually, after a few years it, it became its own nonprofit. And it started really with this vision that the founders vision was to produce a short, sound rich audio experience for radio listeners about birds. And it's just become a really beloved institution in the areas where it's broadcast. And it it's now we've got the flagship show is the minute 45 second show, copper note daily that broadcasts in about 250 public radio stations across the US. We've got long form podcasts, those are called threatened and bring birds back. And we do virtual events and things that most listeners know us for burning out daily. Because that's our biggest audience. We've got, we think around 5 million daily listeners to that show. And so what's really powerful about that, is that we're able to, I believe, create a mindset shift for all of those folks, in terms of inviting them to slow down, pay attention to nature, learn something amazing about birds, and hopefully get inspired to spend more time with nature, with birds, and to the point where we hope we inspire action. For conservation, whether that's something simple, like the way that you live your life, the way that you set up your bird feeders, the way that you turn off your lights during migration season, those kinds of things, all the way up to advocating for more federal legislation for conservation. You know, we hear from listeners that we we have changed their lives, which is really amazing to hear that we've inspired people to to pursue careers in ornithology bird science, that we have helped people with mental health. People say that the show calms them down. It's something that they look forward to every day. And I think the really, really big opportunity we have is to continue showcasing and diversifying people from every background on the show and stories that reflects different kinds of knowledge. folks that aren't, you know, this the the typical profile of somebody who's been centered a conservation over the last 100 years. white male, able bodied person recognize that every group is connected to burns and has a love of, of burning in the outdoors. And we have an opportunity to elevate those stories that haven't been elevated, you know, over over our country's history, which is, I think, very powerful.   Michael Hingson  55:20 So what is the typical one minute 45 second show, like what happens?   Nick Bayard  55:27 Well, sometimes we we start with our theme song, which I'm not going to attempt to recreate with my voice here on burnout.org. And hear that it's a it's a very short, little, just very catchy, you know, couple of seconds thing and then you'll hear the narrator say, this is bird note. And then you'll hear the sound of birds usually, and the narrator will talk you through what you're hearing. And well explained something about the birds behavior, something that we you know, we're learning about the birds something that scientists have just figured out, that kind of thing, then we'll take you back to the sounds of the birds, and then maybe one or two more pieces of information. And then from time to time, well, well let folks know what they can do to to learn more or to connect or to you know, to to make a difference for birds. This morning show was about the white Bennett storm petrel, which is a seabird lives off the coast of Chile and Peru. And it lives most of its life just over the water. And it took scientists eight years to figure out that this storm petrol actually nests about 50 miles inland and the desert and part of the continent that people describe as looking like the surface of bars. So anytime we can, we can drop in some surprising fun tidbits of information for our listeners, we love to do that too. So is bird node, a standard 501 C three nonprofit it is. And if you've got a burden on.org, you can learn more about how to get our email list, which gives you a sneak preview of all of our daily or weekly shows. You can support bird note, we, we we rely on the generosity of listeners to do what we do. And so, you know, unlike a radio station public radio station, which does a fun to drive every couple of years, or sorry, a couple times a year, we we are asking listeners over social media and have our email list to support us with gifts. And we're fortunate to have a lot of generous listeners who donate monthly and who give annually. And one of the services that we've created is something called Bird note plus, where you can subscribe at a different level of monthly giving to get ad free podcasts and get access to special events and get early access to shows and so if there any podcast fans or bird lovers out there that want to check out bird note plus, I would encourage them to do that.   Michael Hingson  58:19 I would as well. It it sounds like a lot of fun. I have not I guess either been up at the right time or whatever have not heard bird no daily here so I'm going to have to go set up a reminder to go listen on the website, I guess every   Nick Bayard  58:34 day. Please do. Yes, you can subscribe anywhere you can podcasts, you can subscribe to the sempurna daily, something that's really exciting as we just launched burnout en Espanol. So it's our first dual language production. So there's a new podcast feed for burnout and Espanyol where it's it's the same experience of the English burden on daily but in Spanish and speaking with folks in and in it throughout the Americas that are doing conservation work. In conversation in Spanish, it's, I think a really great opportunity for us to broaden our audience throughout the Americas. And then our our long form podcasts you can also find anywhere you get podcasts or bring birds back is is I think there's just a really special program that's hosted by a woman named Tanisha Hamilton who models her entry into birding and you just feel the enthusiasm and excitement as she gets into this and talks about things like what it's like to be a black woman birder what it's like to find your own community and birding. You know, how do people with disabilities? What are some of the technologies that they can use to get out and look at birds there and then there are different sort of species specific Two episodes, one of the really popular ones is about the purple Martin, which, which has an amazing history of interplay with with Native American communities and, and carried forward today where people will become what they call purple Martin landlords and create houses for them and just it's just a great story. Great, great program. And then our we have a field based long form podcast called threatened, which is hosted by already Daniel who's on NPR science desk now, and that's about going to the place they're doing in depth work to understand the conservation challenges birds are facing. And so that that podcast is coming out with new episodes in January, focused on Puerto Rico and island habitats. We just wrapped up the season on Hawaii, which was, which was really fascinating.   Michael Hingson  1:00:57 Well, I, I'm gonna go listen, I It will be fun to go do that. Well, if people want to reach out and learn more about you and burden on I assume they can go to bird node.org. But how can they contact you and learn more?   Nick Bayard  1:01:11 Sure they can. They can email me directly at Nick B. At bird note dot org. Always happy to chat. If it's a general bird note inquiry, you can email info at bird note.org We get a lot of people writing in with bird questions. You know, how do we get burned out on our local radio station, that kind of thing. We love to hear those kinds of questions because it helps us connect with new audiences and new radio stations. And, you know, I'm hopeful that we can grow the broadcasts range of Berto because right now we brought about 250 radio stations. But if if we were to, you know, get broadcasts on some of the bigger stations, we could double or triple our audience overnight, which would be, which would be amazing. And it's just a minute 45 seconds. So it's not exactly like a huge investment. I understand that, that time is a finite resource on radio, but I just I don't think there's any good reason why every radio station shouldn't play Burnin Up   Michael Hingson  1:02:18 is short Is it is it makes perfect sense to do. Well, I, I find it fascinating and I hope everyone listening to us today will find it fascinating as well. And that they will reach out to you I think it will be beneficial. And as I said, I'm gonna go make it a habit, I think I can easily do that minute and 45 seconds is just not that long. It's not a big ask just and it's such a such a joyful   Nick Bayard  1:02:47 show. You know, I came into this job as a huge fan, and just have become an even bigger fan, just, you know, getting under the hood and understanding everything that goes into developing creating and producing these shows. So I just feel really lucky to be doing what I do and lucky to have the chance to try to share it with as many people as I can and lucky to ask people to write us check some of sign up to God because that's that's what, that's what keeps us producing the stories and what what allows us to keep growing?   Michael Hingson  1:03:27 Well, I'm gonna go check out bird note.org. And a little bit more detail. Do you know if the website designer paid any attention to or spend any time making sure that it's accessible and put an accessibility kinds of elements to the site? And or do you know if they've done that?   Nick Bayard  1:03:42 We've done a, we our web developer ran an accessibility audit. I need to dig into the details around which aspects are good and which are bad. They told us we got a 91% score.   Michael Hingson  1:03:58 That's pretty good.   Nick Bayard  1:03:59 I think yeah, I think it's pretty good. That's you know, there's always, always room for improvement. One of the things that we were early early adopters of is the the transcripts of every episode on how to be really descriptive in those but I know that we've got got work to do and would welcome any, any feedback you have for sure when you when you go and check it out.   Michael Hingson  1:04:26 We'll do it. And I will definitely communicate either way. Well, Nick, thanks again for being with us. This has been fun and fascinating. I hope you've enjoyed it and and we really appreciate you coming on and we hope you'll be back and update us as burnout progresses.   Nick Bayard  1:04:44 Well, thanks so much, Michael. And I just want to say I'm really inspired by you and your story and I was just thrilled to hear from you and get the invitation to talk. So it's been just a really wonderful Expo. grandson a great honor to be able to chat with you today.   Michael Hingson  1:05:03 Well, my pleasure as well. And for all of you out there listening, please reach out to Nick, please learn more about bird note. And we hope that you'll give us a five star rating wherever you're listening to the podcast. We really appreciate you doing that. I'd love to hear your comments, please feel free to email me at Michaelhi at accessibe.com A C C E S S I B E, or go to our podcast page, Michael hingson.com/podcast. But either way, I would appreciate your five star review would appreciate your comments. And Nick, for you and for everyone listening if you know of anyone else who you think ought to be a guest on unstoppable mindset. We'd love to hear from you about that as well. So thanks for listening. And Nick once more. Thank you very much for being a part of us today and our podcast. Thanks so much.   Michael Hingson  1:05:55 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com. accessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for listening. Please come back and visit us again next week.

Agent Power Huddle
How to grow your SOI via Social Media | Jess Williams | S10 E19

Agent Power Huddle

Play Episode Listen Later Jan 26, 2023 34:58


SOI (Sphere of Influence) is a concept that refers to the people in a person's life who have the most influence over them. This can include family, friends, colleagues, and other people who have a significant impact on their thoughts, feelings, and actions. Social media platforms are often used to connect with and expand one's SOI. Social media allows individuals to interact with others, share information, and build relationships, which can help to expand their sphere of influence and connect with people they may not have had access to otherwise.

Take a Listing Today podcast
137: Take this Critical Step to Prepare for this Quarters Market

Take a Listing Today podcast

Play Episode Listen Later Jan 23, 2023 26:55


On today's podcast Jim Studebaker, Todd Robertson, and Lisa Gray discuss how to follow this critical step to prepare yourself for success during the first quarter of this year. Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC

market quarters soi lisa gray listing legend
Rev Real Estate School | New Real Estate Agent Podcast
260 - 10 Side Hustles for Agents (That isn't driving an Uber)

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Jan 20, 2023 16:27


If you're a real estate agent, there's a good chance you're entrepreneurial, driven, and know how to wear many hats in business. As such, you may at some point want to explore a side hustle (that isn't driving an Uber). Not that there is anything wrong with driving an Uber, but it tends to be very time-consuming. In this episode, we look at 10 side hustles for real estate agents. Some of these will be real estate-related like property management and short-term rental management, but you'll also see a few out-of-the-box side hustles! And note that side hustles can be for additional income or just pure interest! Both are perfectly acceptable! 0:00 Intro 1:54 Short-term rental management 3:29 Selling digital products on Etsy (or a similar platform) 4:49 Tutor future agents who are going through the course 5:55 Real estate mentor 7:32 Pet sitting 8:52 Neighbourhood tours (for example on Airbnb experiences or Showaround) 10:27 Property management 11:32 Investment properties 13:12 Learning how to invest 14:51 User testing (UserTesting, UTest, Userlytics, UserCrowd, and Enroll) Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Social Media: TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Facebook: https://www.facebook.com/revrealestateschool Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Take a Listing Today podcast
136: Use the Real Estate Industry Market Shift to Work on Your Long Game

Take a Listing Today podcast

Play Episode Listen Later Jan 16, 2023 31:00


On today's podcast Jim Studebaker, Todd Robertson, and Lisa Gray discuss how to use the real estate market industry shift to work on your long game.   Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC

Nordic Mythology Podcast
Ep 142 - Songs of Ravens With Benny Bråten

Nordic Mythology Podcast

Play Episode Listen Later Jan 12, 2023 106:16


In this week's episode Dan sits down with Benny once more for a deep and meaningful conversation about emotions in music and Benny sings a few songs in Norwegian.--------------------------------------------------------------------------Song 1: A World Of RuinsI cultivated my defeatsI licked my woundsTill I understoodThat the path is created as we walkThere are no lossesEverything can be a new startWhen the night is at its darkestThe morning is coming soonIn a world of ruinscan we build ourselves a castleBy laying stone upon stoneOf what has passedOf a world in ruinsCan we create something greatWe can build something newWhere the old one has stoodI needed a fallTo get up and standI needed to stopTo start to walkI felt crushedPut the pieces togetherThe picture is newIn the same frameIn a world of ruinscan we build ourselves a castleBy laying stone upon stoneOf what has passedOf a world in ruinsCan we create something greatWe can build something newWhere the old one has stoodSong 2: I Mirror In The WaterI mirror in the waterSometimes with a smileOther times there is more doubtWhen my thoughts are darkLike a winter nightThen it´s hard to standEven when I give my bestI can fail with brillianceBut it's part of the dance of lifeAll the choices I´ve madeThey have brought me hereTo this place on the path of lifeI'm not better than othersNot at allBut I probably once thought soYes, I probably once thought soIf I feel lonelyI get company fromAll the errors of yesterdayWhen I go in depthThey look likeLarge scars and open woundsIf this is the hour of accountingIt doesn't look too goodBut I'll make up as good as I canWhen it storms at the seaThe bottom is calmAnd I strive to be like thatI strive to live like thatI'm not better than othersNot at allBut I probably once thought soI'm not better than othersNot at allBut I think that I once thought soYes I see that I once thought soI see that I once thought soSee that I once thought soI see I once thought so-------------------------------------------------------------------------Check out Benny's Bandcamp here:https://folketbortafornordavinden.bandcamp.com/album/ett-liv-uten-ende-2?fbclid=IwAR1ofH7Atjnii3qCdQZGjjsEA4945w68x9m_27yABkSP5p43M8R6Nn3wlOQCheck out Benny's Instagram at:https://www.instagram.com/folketbortafor/Check us out on Instagram at:https://www.instagram.com/nordicmythologypodcastIf you like what we do, and would like to be in the audience for live streams of new episodes to ask questions please consider supporting us on Patreon: https://www.patreon.com/NordicMythologypodcastCheck out Dan's company, Horns of Odin, and the wide range of handmade items inspired by Nordic Mythology and the Viking Age. Visit: https://www.hornsofodin.comSupport the show

Rev Real Estate School | New Real Estate Agent Podcast
259 - 12 Cheat codes for 2023 in real estate (and life)

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Jan 12, 2023 23:37


These cheat codes aim to challenge our perspectives on how to build successful and sustainable real estate businesses. In this episode, we look at 12 of these viewpoints. Also, we announce our exciting new program: The Rev Sprint https://www.revrealestateschool.com/online-training-real-estate-agents -- 0:00 Rev Sprint is here! 2:48 Consistent hard-working agents > pure talent and well-connected agents every day 4:03 Your willingness to be uncomfortable will determine the size of your bank account. 5:26 Learning is your greatest lever. Everything in the world can be learned if you have the appetite. 6:58 If you provide a high level of service, it's your duty to market yourself and ask for business. If you don't, clients will be stuck with a subpar agent 8:39 The main thing that usually stands between you and what you want...is just asking. 9:57 The highest producers in real estate are no smarter than you. 11:49 "Easy" and "Success" are not friends — it takes consistent hard work to achieve anything worthwhile. 12:57 Deliberate weekly planning will change your trajectory. 15:14 Default to tackling problems head-on instead of overthinking. 16:26 Decide between writing, video, images, or audio and start producing content today. One piece of content per day. 17:52 Move fast 19:48 2 Nonconsecutive days off per week -- Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Entendez-vous l'éco ?
Quand on achète en ville 3/3 : Une supérette à soi

Entendez-vous l'éco ?

Play Episode Listen Later Jan 11, 2023 58:50


durée : 00:58:50 - Entendez-vous l'éco ? - par : Tiphaine de Rocquigny - Comment les supermarchés de proximité ont-ils historiquement fondé leur modèle sur l'idée de simplicité et de facilité offerte au client ? - invités : Vincent Chabault Maitre de conférences en sociologie à l'Université Paris Descartes, chercheur au Centre de recherche sur les liens sociaux, spécialiste de la médiation marchande du livre; Catherine Grandclément sociologue

Rev Real Estate School | New Real Estate Agent Podcast
258 - Interview: Exactly how to host the perfect event in 2023

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Jan 6, 2023 41:56


In this interview, you will meet Nick Gray. With an impressive resume and years of hosting events, Nick shows you the EXACT formula for hosting events for clients, leads, neighbors, and contacts. No more dry networking events or long, drawn-out, and expensive gatherings. This refreshing, new approach will have you wondering why you don't host events all the time as a Realtor. Nick walks through where most events fall short, and he pulls back the curtain on what it takes to host the perfect event. The amazing thing — his framework is built to have your guests in and out in 2 hours and ensures everyone has a great time. Nick's newest book is The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings. Nick will highlight the steps needed, including the number of people to invite, where to host the event, and the necessary components of the event. Also, Nick showcases how your whole event can be hosted for less than $100. 0:00 Intro 2:03 Why do we not get the results from traditional networking events? 2:42 Where should we be hosting events? 6:25 How many people should we invite to our cocktail party? 8:29 Dinner parties vs. cocktail parties 12:35 Nick's exact framework 12:49 Name tags - why they matter and how to let people know about them 16:39 Icebreakers - the secrete way to facilitate conversation 24:46 Naming the event with a purpose 25:19 Cocktails - the importance of keeping these events simple 28:56 Kick them out - how to effectively end the party 33:01 What's the strategy for inviting people 36:38 What happens if you have a large database and want to invite everyone? As mentioned in the show Home Gear: The Best Stuff I Use Every Day (2022) Great links to learn more about Nick and The 2-Hour Cocktail Party How to Host a Party Website The 2-Hour Cocktail Party: Book info The 2-Hour Cocktail Party: Amazon Nick Gray's personal website How to Host a Party at Home with Kids The Easy Way to Host or Plan a Networking Event Hosting a Happy Hour: Nick Gray's How-to Guide Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Entendez-vous l'éco ?
Les batailles du protectionnisme 3/3 : Le repli sur soi devient-il la règle ?

Entendez-vous l'éco ?

Play Episode Listen Later Jan 4, 2023 58:30


durée : 00:58:30 - Entendez-vous l'éco ? - par : Tiphaine de Rocquigny - De la guerre commerciale aux velléités de moindre dépendance des chaînes de valeur aux lendemains du Covid, assiste-t-on à un nouvel engouement pour des mesures protectionnistes ? - invités : Ali Laïdi Docteur en science politique, co-fondateur de l'Ecole de la pensée sur la guerre économique, chroniqueur à France 24 où il est responsable du "Journal de l'Intelligence économique"; Sylvie Matelly Economiste et directrice adjointe de l'Institut de relations internationales et stratégiques (IRIS); Pauline Wibaux économiste au CEPII

Green et Soi-même
#56 - 7 conseils pour débuter 2023 en beauté

Green et Soi-même

Play Episode Listen Later Jan 2, 2023 34:12


Bien le bonjouuuuuur, aujourd'hui un nouvel épisode qui je l'espère t'aidera a bien appréhender 2023 ! Dedans je partage avec toi 7 de mes conseils pour bien débuter l'année. Alors si t'as envie de faire en sorte que cette nouvelle année soit bonne et douce avec toi, je te souhaite une bonne écoute

Real Estate Marketing Dude
VIP Branding for 500+ Deals a YEAR

Real Estate Marketing Dude

Play Episode Listen Later Dec 31, 2022 40:35 Very Popular


Sometimes you need to be more than a realtor, you need to be a local celebrity brand. This means staying on the forefront of your database in more than one way. Don't just talk to your clients, love on them.Amy Stockberger, founder of Amy Stockberger Real Estate, is the Broker/Owner of one of the top 50 highest producing teams in the nation. Amy and her team have helped thousands of people find their dream home.Three Things You'll Learn in This EpisodeHow to diversify your offering.The difference between marketing and advertising.How you can stay top of mind with your database.ResourceCheck Out Amy's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we're doing here today focuses, we're going to talk about how you run a local celebrity brand. Start loving on your clients, not just loving on your clients, but obsessively loving on your clients, and how and why that turns into business. Before we introduce our guests, I'm gonna paint the picture very, very clearly for you guys. Andthe client experience matters period. All right, people don't remember what you did from remember how you made them feel. And the highest likelihood of generating more business in a real estate transaction is during the transaction with a client. The number one goal of each transaction that you're doing when you're working with a client is not to sell the house. That's the number three goals. The number one goal is to first impress the client so you can lock them in for a long time and repeat business. Number two goal is to create spin off business from that transaction so you can make more money. And then the number three goals actually sell the house and close the deal in that order. Now, what I want you to challenge you guys with today is what did you do during the course of the transaction that people actually remembered? Because that's what we're gonna be talking about today. The reality is that 80% of buyers forget their agents name within six months of closing the transaction. And in a business that's dominated by 80 plus percent, being referral. Using the past or people you personally met, it is impossible to run a long term real estate business without running a business and building a brand and creating an experience that people come back to. Can you imaginegoingto like a Michelin restaurantand having a shitty experience?No, that's why you're paying $800 A plate. And people will gladly pay for things and will gladly refer things that they enjoy that other people will enjoy too. So what I want to dial in today, so much is about the customer experience and how you're conducting yourself throughout the course of the transaction. And that's what our guest today is going to chat about. So without further ado, we're gonna introduce our guests coming straight out of Sioux Falls. I think it's South Dakota, South Dakota. Amy stock burger. Hi, Amy. How are you? I'm great. Thanks for having me. Mike. Why don't you tell our listeners a little bit who you are, who the hell you are, what you do and where you're at. And we're gonna get into this questions about what you're doing with your VIP program that had you guys close it what 159 closings last year? So like, we did 559 559 Whoa, 400 Okay, yeah. Go out again. Introduce yourself a little bit. Yeah, I mean, me stockbroker, ami stockbroker real estate. So I'm a broker owner of a team ridge. So we still run as a team. I've been doing this for 22 years, my husband and I run this together, we're family owned, we have a tenure of our agents of about an average of six years. So we have a system and strategy to keep our process sticky for agents as well as a lifetime leads strategy that keeps our business as a referral based business. So working with the clients that we want to work with, they don't drag us down. And having that referral, this base business being the the far, far screaming majority of our business, providing lifetime home support, which you said it. It's before, during and after. That's what we really excel at. And that's what my whole model is built around our foundation is being there for our clients before, during and after. Because the before and the after are oftentimes more important than the during it's that relationship base. Yes. And that's a more one of my brokerages core core values is that we're relationship based people because humans crave that they crave that relationship and know that they're being cared for and taken care of for life. And by doing that, we turn our clients into referring machines. So I actually termed the the term lifetime lead strategy because that's what I built my foundation on is that it uses unique propositions to stay top of mind as our clients lifetime Home Support Team, which results in them being our lifetime referral partner. I like it. Um, I actually met Amy, and I didn't know who she got, I get we get I tell you guys every week you pitch on the show. Oh, really? Sure. We're gonna show most we want to sell the shit. Great. If you have good content, you come on the show. But I knew Amy from somewhere. And thesecond time I talked to her I was like, Hey, I know you from somewhere and Amy's in Sioux Falls and Ramsey if you're listening to this, I'm calling you out right now.We're doing videos for a guy in in Sioux Falls. Ramsey we blew his shit up. We got him picked up on the news within 10 weeks of starting video. He got picked up on the new station brand new agent crushed it and then he stopped doing video. Listen, dudeWhatever brings you to the promised land you never stopped doing, you double down on that, because this gal is now kicking his ass, because she just started doing consistently and she got into the game probably eight months after him. And you just blew him away because you started creating more content and all that. So we're going to talk about your content creation a little bit. But hey, I gotta call you out Ramsey because I told you what not to do. And now Amy is eating your lunch. So don't let her eat your lunch anymore. Okay. All right. So let's get down to the work can work for my brokerage, let's go together, come over here. That could also be an option. All right. So what we what's so impressive with Amy's doing you guys is that she really understands customer experience. So we're gonna dial this in. And Amy has not only several different profit centers around the transaction in addition to commission, but she positions herself as like the one stop shop and so many real estate agents say this Oh, I'm a one stop shop. No, you're not. Here's what a one stop shop is okay. You have the attorneys, you have the contractors, you have places to buy heating lamps, you have rugs, you have carpet cleaning, you have movers, you have this, that's a one stop shop, like actually having every resource surrounded around home remedy is the one stop shop agents who claim their one stop shop, a lot of them are just like, oh yeah, I help people buy, sell and rent. I'm a one stop shop.That makes sense. 100%. So how are you guys just one stop shop, I want you to tell everyone from yesterday and I want you to walk through and I'm a buyer or I'm a seller, what's the difference between you and everyone else so everyone understands what your unique selling proposition is? Okay. Besides being the most specialized experts and connecting buyers and sellers, investors Reapers within our market, we also have a lifetime Home Support Foundation. And what that means is our clients get access to our VIP Club, which is one of the pillars of our lifetime home support. We have a lot of pillars of them, but that's one of them. So one of the pillars is that our moving trucks, they get free access to our moving trucks buy or sell one time free access for life. We have a enclosed trailer as well. We have moving supplies, there's a pain point and moving no matter what price point you're in, whether you're in a 2 million, or you're in that 200,000. So I have people who are sold houses to 20 years ago who come back and use my trucks to go buy a couch, they don't want to pay 100 bucks for on a $10,000 couch so they get access to our moving trucks. But when I put that moving truck VIP part into our pillar into my business, I also monetized it right away. So I make money off of my truck right away even though it's being used by my clients. That's the foremost the fourth most important part of that filler is I get client experience out of that it has the second part is I'm making revenue on it. And then right next to that is my market share and getting because my branding is out there on everything. So my trucks are on the road, they get 600 impressions per mile. And it's it's monetized going you bought a truck, moving truck. I've seen people buy moving trucks and then usually like the time they let the clients use it as either just part of the move. But you actually keep this moving truck open for any client to use it at any time. Yep. And and you charge for it too, right? What do you make more money on? Yeah, we charge advertising space on it so so I sell the ad space out to my affiliate partners. And so we have two trucks now adding our third and 23 and we also have an enclosed trailer and a flatbed trailer but again, everything has my brand on it My brand is part of my soul. And if you're not branding, your your business you are missing out on so much. I think that's a big you, people. Yeah, if you're not branding your business, you're just a salesperson chasing the check. Oh 100% 100% And if you're not into speak to lifetime home support, same thing with just chasing a check if you're not in this to really help people it isn't going to last anyway. So So again, our foundation is Lifetime support. So we got it that was our first pillar but almost at the exact same time and my VIP club, I decided to add my party and tool sheds shed concept as well. And basically what that is is anything that they would ever need to have a party so banquet tables and chairs, bouncy houses, commercial grade food warmers, cotton candy, snow cone, popcorn, hot dog machines, so splattered anything but what I did with all those though, is I blasted my brand on all of them. So I have my stickers everywhere so people go out they'd get my stuff can rent it for free for their parties, graduations everything. They have all their friends and family over my brand is everywhere. Where do you get all this free stuff? Maybe stockbroker? Why would they not use this? So you buy you buy? That's genius. So let me make sure so everyone understands us. So you got so one, you have a truck that you sell ad space on and you give to your clients for free to trucks and you're going to be three then you created basically a party rental company that you let your clients use again for free. So if I'm having my kids graduation, I could call you up and get a bouncy house. And and some tables and chairs. Yes. And some heat lamps because I'm freezing my ass off in South Dakota right now. Yeah, you can get all that but because because we like we have over 2000 reservations a year from our VIP program. I had software created to make it a one stop shop for our clients which I'll jump back into but again myAs team leaders in brokerages, you have to think about the consumer mindset, after they buy, you need them that the reason we advertise, you know, I did billboards forever and ever and ever I spent, you know, 25 to $30,000, a year on billboards, and those billboards were out there not necessarily to attract a new client, they were out there to remind the people who already know liked and trusted me to refer me to all their people who are making life changes. Yeah. So the software I had created is a one stop shop for my team leaders and brokers. Because again, once that consumer is done with a transaction, they're not going back to your website. They were there to research you, they were there to look at houses, they're not going back to your website. And they're either looking at your social media, yes, of course, they're out there looking at those things, but you need a place that's engaging for them to be that you're top of mind. You know, a Millionaire Real Estate agent said it the humans had two spaces in their brain. For realtors, our job is to pop the other one out of their brain and just stay forefront state and stay relevant for them. So I had software created, where our clients can go out and get access to all of our equipment, they can prove that their own time, make the reservation, all my feeds, my social media feeds are up there, my blogs are up there, they can refer us easily they can review us easily they can check out our listings, I sell ad space on a tour HST our home support team partners, and it just keeps us relevant and top of mind in front of them. So they can do that with our party shed our moving supplies, which we also have boxes and things like that, that we give out for free. The boxes branded to I don't we just burned up on Amy, you're slipping.I burned through them so fast because like she says get them get them going. But then then we have our tool shed. So our tool shed is consist of things that people don't want to rent buy or store that they're going to need for every season of homeownership. So it's like wheelbarrows, ladders, different tools. We have commercial grade paint sprayers, carpet cleaners, things like that, that they can come in use for life for free as well. Interesting. Sounds like what you got your own little Home Depot? Exactly. Commercial grade, you know, fans to get water in their basement. We have the carpet fans, we have the carpet, stretchers. I mean, it's literally anything that they wouldn't need for homeownership. I have and let me just rewind real quick. All right, this is the third VIP product that she has, okay, look, do you not notice what she's saying here guys, is the content of the show every single week is top of mind, top of mind, Top of Mind top of mind, we have to be marketing, always art marketing isn't advertising marketing is a subtle reminder that you're still there to remain on top of mind. Because if you're always advertising to your database, you're just another, you're just selling them stuff and they're eventually going to tune you out. Same way, if you talk about work with your wife all day long, she's going to tune you out too and start cheating on you with the milkman. So the whole point of being is that you have to remain in communication with your database. Not always through verbal, but sometimes through visual sometimes through social all of the above. And what she's doing is she's interjecting her brand, into a value added proposition around home remedy. So number one is you have a moving truck for any and all is like I just bought a couch or not a car, I didn't buy the couch, I was going to buy this couch, I want to buy it off of Facebook. But this a great deal, I'm gonna put this thing in my garage is perfect. But I didn't have a truck to go out there and like pick it up, and I wasn't gonna hire the truck to go and pick it up. So it's better off just buying a new one to have it delivered to me. So in your case, you're saying, Hey, I have all these I have this truck you could use whatever you want. That's part of being a client of mine is this the right role that you have has a party thing. So if you have parties, you can rent her stuff and because that's something that you would do at your house, obviously, she has a tool shed for like that's, that's amazing. Think about how many people need to clean their carpets once a year and what who's going to not hire youever if you're giving them all this stuff for free. So that's product number three of the VIP program. So there's three so far. And again, keep in mind that that this is not just for that first time second time buyer I have I tell the story all the time. I have a physician, a physician I work with this one just slays me because he can afford to buy rent and store anything he wants. He's never done it. He comes down he wants something new to my club. I add it in I put it in there because he's here using knowing that he doesn't have to deal with that shit. It's just all there. And again, my name is on everything. I have stickers big and bold. My brand is everywhere. So there's it's not even on like the carpet cleaner. Like your stickers around the carpet cleaner. I'm thinking of the one I just bought. I bought I rented from Home Depot. Like last like six months ago, I was doing the carpets in our house and ran it from Home Depot which they never worked by the way. They're always broken. Yep. And but you would have like your stickers all over that. Oh my gosh, I have them everywhere. And since I've done this for so long, I started my VIP club end of 14 beginning of 15. We know what products are durable in which ones consumers our clients want and need. So we've we've already done all the heavy lifting on this because we've been through the equipment. We know what bouncy houses suck. We know which ones are gonna last half the summer. You know we have all that taken care of like it. All right, do we have morethan we have a discount center that our clients get access to for life and this has a lot of additional lead generation attacks.add to this, as does my truck, and my party and tool sheds. But it's a discount center where our clients can save over $5,300 a year on big brands over 100,000 big brand products and in retailers like Nike Walmart, Under Armour, there's free travel in it, there's free hotel stays, it's just a really great product that they can implement in to their normal buying of what they're going to get throughout the year. And they also get cashback so they get a discount center that I bought exclusivity for all the South Dakota, nobody else can offer that up in South Dakota.Gotta get that. So I'm looking at like, this is probably equivalent. I don't know if I have one here my wallet I'm looking but I got a I think this is for my one of my kids has like a I think it was the baseball or soccer league, where they give you like a card that has like a 15% discount towards the following retails retailers, right. And like ones like the bagel shop, one's a local pizza shop. And as long as you have this card, you can always get 15% off. And so same concept, same concept, but it's national retailers. So it's the big brands, and you can get up to 85% off on some of these big brands. Same concept on that, though. Correct. And then there's a lot of you have your own.You have your own Costco. Yep, we have our own discount center there. Yes. And then another part of it is my home support team partners. Again, there's a lot of a lot of seasons of homeownership, and they need a lot of different vendors, services, things that are going to come up during the all those stages. So what I've done is I partnered with, I feel the best of the best. And we're constantly growing our home support team, with every type of industry that our buyers and sellers are going to need throughout those stages. So obviously the lenders and inspectors and title companies yet, but we have H back we have young carpet cleaners, we have restoration companies we have we now are putting you know services on there. We have restaurants in there, we have entertainment venues in there, we have all these, these people in my home support team that we're offering up to our clients that give them preferential treatment, because they're a stockbroker, real estate clients, and oftentimes preferential pricing. So again, and I have one in my my software I created, it's just that one stop shop for them to go to, to have access to all of these things right there. So they also get access to that.Anything else in this VIP? Well, then another big thing on this is what we do, again, just thinking as the team leader broker on this, we offer all of these things out to nonprofits for free. So again, great, it's great for your community, give back data. And that's what you want to do. And if you're not an entrepreneur who wants to give back to your community, again, you're not in it for the right reason, you should want to do that. So how do you get back into your commissions as a broker to one of these charities on top of that? Yep, so CASA is one we give a percentage back every month to our Casa that's a big part of my heart. I worked in an abuse shelter in college. And now the director of our local Cassatt actually was one I worked with back in the day and she's she does such an amazing job with our kiddos here in town. So yeah, we get a portion of everything every home we sell we as the brokers give back to Casa. So I mean, just the loan on that I've seen people we created pro get back programs for that are just millionaires today, because I think that's how God repays you, but it's justwow, like, you're literally chucking on all cylinders, theart she's got, she'sgoing, all right. This is not a new concept. But this is when I don't think is really used to the level it can be used is your client events. We host big client events in the give back we have on that is huge, I usually get anywhere between three to four new leads every event we do from these people, again, who can't it's a law of reciprocity, my entire foundation on top of giving, serving and and wanting to build my business is, is again the law of reciprocity, they somebody gets something they want to give you something back and kind so they it's just making them more obligated just by human nature to refer us and review us. And so like our client event, we just hosted our 17th annual Turkey giveaway and we do a free Santa Claus pictures at the same same thing we gave away close to 600 turkeys, we had over 1100 clients in our building, which was friggin amazing, you know, to have that many intercompany events per year are you guys doing? Well, we do a minimum of three this next year we're going to be doing six we do a lot of little ones. But we do three big ones. We do our turkey and Santa event. We do an ice skating event, and we do it on an ax throwing bar. And so we do a date night a lot of our kids kid based and so we shut down our bar and let them throw axes and give them drinks and food and have abeer you can't go wrong with beer and axes like no matter what like if you give me some beer give me an x go with it like your You had me at beerin September when the when the parents are like, Oh, we're going back to school. It's time for us to go out.Smart. Yeah, soLet me just sort of unpack here for the audience, you're creating a whole lot of different local community based services that keep you at the forefront in a value serve first way without ever having to talk about real estate's genius.Now, this doesn't happen overnight, I'm gonna segments a show into another direction in a second. But I'm sure you started one of these at a time, like you probably started with a truck. And then you started with this. And then you went over here into that just so people don't feel overwhelmed, like you could do this, you guys. There are so many different transactions circulating around a real estate closing, that it represents roughly 25% of the services or the workforce in America. And like, we don't think that way, though, typically. And the reason why you have so many of these, like, a lot, some of them are going out of business now. But the reason why you'd have like, the Zelos, and the open doors, because they're making money on the escrow and the mortgage and everything else around the transaction, not necessarily buying the transaction, right. So this is a mindset shift, I've seen a lot of people look at selling solar, we're about to start selling solar leads to real estate agents, because they're making money on solar. But that's another ancillary service, maybe not in South Dakota. But that's another ancillary service that is a profit center that a realtor can get paid on.But whether you're getting paid on these or not, it's just a bunch of excuses to stay at the forefront. So next question I have is how do we market this? Okay, how do you get people to know about this? How do I tie in the VIP program throughout the course of the transaction? And then how do I get them actually using it? Because it all sounds really good. But then how do I actually get them to start calling me entire? How are you marking this? I'm sure you got some kind of thing going on, like walk me through all that. Yep. So Mark Twain said, There's no such thing as a original idea. It's just impossible. So again, I did create this I, I used it from all these different things that I learned and I went through and I fail forward over and over and over, I say all the time I have a PhD and failing forward, I can fail forward over and pivot and make the mistakes. So I've made all the mistakes to perfect the process. So what I've done is I I've created a course called the copy and paste formula to implement and monetize your VIP club, that basically within six weeks, somebody can take everything I've done since 2015, and implemented into their business then to their business. So we have a step by step, no shiny object process to give them everything they need to get the VIP club into their business, and then how to monetize it, and then how to use it for the additional additional lead generation options that are out there because there's so many additional lead generations that bring in more clients more market share for us from this, because it's just easy is once it's out there, it's just easy. But you but I have everything they need from marketing, every marketing template they have from press releases to their scripts for their agents, their killer 32nd. Elevator Pitch is for their agents, their isa scripts, down to all their operations. I'm a Systems girl and I truly believe you cannot scale without systems. And so I'm very systemized And so giving them all of our systems we have for operations from onboarding and offboarding admin and agents with your VIP just to make sure your brand consistency is huge. And I'm sure you know this, but brand consistency is like one of the biggest things you need to have. And I think there's a stat I just read that your business will sell for 20% more if you have brand consistency, and agents it's the reason why when you go into a Hyatt The pillows are fluffed the same fucking way every single time. Yeah, it's the reason when you go into a high end restaurant that the food doesn't taste different every single time because if it did, that wouldn't be a high end restaurant. Yep. And like, what's crazy to me is that nobody has a system in this business. I'm system students all I care, I never, I just have a system and your business is just something you do over and over again. Alright, let's not make this overcomplicated. It could be I'm gonna walk you through a couple super simple, stupid, simple systems that you can implement in your business. And all it is is a checklist item. Yep. Right. So here would be a stupid simple system. Every time I got a referral, I would send out a million dollar bill with a $10 gift card that says Thanks a million. That's just a small system. Every time I had a closing at the final walkthrough, I would make sure to get the Testimonial Request at that point because I would never get it post. That's a system. Yeah. We're seeing the referral behavior is what I call it. You're reinforcing referral behavior. Done. Yeah. Like it. Yeah. Yeah. And I agree. There's justwithout systems you can't say like, it's kind of a joke in my business that when I say checklists, they say drink because my checklists are living breathing things. Okay, we're updating it. We're changing and they live and breathe within there because they have to. We see I mean, and I tell my agents, you know, one of the benefits of working for my brokerage is I've made all the shit and mistakes so everythingthat you that I'm giving you is a checklist and the processes that you don't have to make them because I've done it. And so now I have a system to make sure that those things don't happen. I have everything in place to make sure you can scale. And my vision is to build big juicy legacies for everybody within my ecosystem. And so I'm doing that through my systemization of what I've given as a proven process of success.We're the highest producing team in the state of South Dakota. mine personally the highest producing agent in the state of South Dakota. We are number 23. In the United States, we're a small team, we're Small Giants, you know, we had 15 agents 23 in the United States on transaction count. Yep. Transaction. Yeah, cuz volume in South Dakota is not going to be like volume in Southern California. No, no. Yeah, our average like, it's like 315 for sales price. Yeah. 2500 deals, it'sno, when you're so like, this was when I'm your client, I'm a buyer. I'm buying a house. How walk me through just like how you position the VIP club? And and at what point is it like at the buyer presentation to consult when I heard before I start working with them? Is it is it always like throughout the course of the transaction, and your agents like saying, oh, when you have a quote, like because certain things are gonna happen, it's like, oh, when we get a home inspection, so here's what you could do. Here's our VIP cup. So this carpet isn't that clean, but you could rent this from us, we'll give it to you for free, you could clean it afterwards. It's from the very beginning, depending on if it's a face to face, or even if it's a web lead, I can talk you through like maybe a web lead coming in web lead, it's in every drip every isa script that they get that that's what they're being told right away that our lifetime home support model. So they're being told about everything that they get with us. It's also it's a marketing sheet that we have, if it's the driveway buyer presentation, if they're not coming in, and it's just they want to show, they're getting that right there. It's the hook. Because again, consumers humans, I should say, in general, are so so so impatient, we want instant gratification with everything. So we need those hooks to keep them with us. Because we know what they're calling us. They're calling five other brokers to so my agents are trained to use our scripting on our homes of our lifetime home support model right away, because why wouldn't they go anywhere else. And that's a big thing, too, I guess to speak to, I have, I'm creating this other course my homes, how to how to, you know, monetize your home support team partners, because that program, that part of that pillar of my business, brought in close to $300,000 last year, because I charged my vendors $3,300a year to be a part of that program. And I have a whole system I put together and how we advertise for them what they get all this process, and they pay to be a part of it, because they want to first they're gonna get good branding and marketing out of it. And they get to be in front of my clients. But I did that again, threefold first for my clients to have lifetime home support. So they get access to all these great vendors that they're going to need to help them then build those those peoples those local people's business, second revenue, obviously getting my additional revenue for my bottom line. Third, to get in front of their employees, I want market share, I want market share, I want market share, I want market share. So to be a part of my home support team, I have to have certain amount of times that I get to present my lifetime home support model to their employees. So once I get in front of them and tell them about what we're up when they have a life change of anybody they know why the heck would they haven't looked at anybody else? Yeah.You're like one of the few people I've met that can literally answer like we brand people and I'll get like, you know, way to build someone's video series or whatever. And I was asking what's, what's the difference between you and every other agent? And no one can answer that question.You canvery easily and you could do it without thinking about it. And most times, it's sort of like this. They're like, Well,I really look out for my clients.That's your fucking fiduciary. Okay, yeah.Like, that's not a pitch anymore. It's not a USP, like, I care about you.What?You should be in the business because you care that should be given 100% the best one I like is when a lender is like, Oh, I'm going to answer my phone.Isn't that your job? Yeah. Or like when someone hasn't like these are assumptions, right? And even like for you mortgage brokers listening, or any other service provider, telling us or telling like when they're trying to recruit real is telling us that you're gonna do have good service isn't a USP that's expected. Like no one ever says, Hey, come eat my food. It's gonna fucking suck. Yeah.Break. Yeah. Oh, I have the best service. Well, that's why your business you shouldn't have to say that. Because the fact that you have to say it already tells me that you don't have confidence in doing it anyways. And so does everybody else knows the same thing. Yep. Yep, one thing too, I feel.And if you're if some agencies or teams are completely against it against this, I get it. But when I started my VIP club, I also added a transaction coordination fee for my clients. I started at $199. We now charge 499.We don't get anybody toscoff at it because the value of what they get even in one year between my discount center all my HS HS t my home, you could justify you could justify no down when Sam Yeah, they're getting likely $10,000 a year worth of savings, can they opt out of it? Wait, really they have to, they have to the agent, if they opt out and the agent can't get him to sign it, then it's an agent paid. So I'm just gonna do the math on that. Okay, you guys we're talking about and this is buyer or seller? Yep, $500 times 539 transaction. This is another 260 $270,000 of annual revenue just off of a transaction fee. So people are like, Hey, how do you pay for this stuff? I think it pays for itself. Oh, gosh.And again, I have the whole system on how to monetize it all. So my trucks, my trucks, it's not a big thing that my trucks make us about $22,000 a year because of the ad space. And we just added an additionaladvertisers row is what we call it sponsors row on them. So I'll have additional ad or revenue on those. So my trucks in my enclosed trailer. But so I have a whole system to monetize it, how to sell it to the contracts, all of that to get your trucks monetized. And again, agents in teams of brokers need to keep this in mind that this is a marketing vehicle for you. Branding vehicle for you. Yeah, this is a what kind ofwhat lead sources would you stop paying for that had a shitty ROI? I mean, what? Yes, exactly. There's so many lead sources that agents just because I think our industry is the biggest one that just throws money at dumb things that don't then they don't check their ROI. But this is a branding vehicle that's out here you're making money off of we don't throw money. This industry throws money at bad things that doesn't follow up on I mean, it's ridiculous. Like, we're so in the pray and spray mentality where we just try to hire somebody, like people will try to hire us think that we're gonna fucking make them rich, okay, no, we can't make you rich, you have to do the videos, and then you will be or you'll be successful, right? You still have to put in the work whether or not you're hiring us or somebody else that's going to get in there and, and help you build your brand or whatever you're hiring for. Right there. You still have to perform on your end, there is no such thing as a magical bullet. Like everyone likes to go out and get this great big tech and these auto responders that no one ever actually builds out, because it's way too advanced for them. But it feels good to have it because someone else said you should. Mm hmm. And you want to try to get it because you think your competitor will and so you want to compete and pick up that and and right now more than anything, don't you feel this is when you should do it in every market, every market but with this market shift, knowing that there's less opportunities, there's going to be less opportunities next year in our market, there's just going to be less houses that are going to sell there just will be what's going on. Now it's time to lean in to your only thing I would be doing right now is loving on my soI and I'm going to focus on any type of prospecting or lead gen. It's going to be a very specific niche. We're doing it we're doing motivated seller leads. That's it. That's our advertising and motivated seller leads we're looking for high distressed people. Those are all I'm spending money on for Legion. Everything else is brand smart. Yep, that makes complete sense. People ever wants Leads leads leads, but who cares? I want closings closings, closings. Oh yeah. I don't like chasing after people that I like when people come to me. That's what happens when you have a brand guys and there is a difference between branding and marketing. And I would say you're you see a lot of the same gurus I do. But even within the last two to four years, I started to seven years ago and I'm like You guys gotta be marketers. I'm gonna talk about marketing then in content creation, literally, the industry Evers lead gen, everyone's talking about how to convert Zillow leads realtor.com leads how to call expireds how to call for sale by owners and all these old school type prospecting techniques that the reality is is that are really cut out for maybe about 4% of the industry that will actually succeed at those types of tactics. But the only tactic or any marketing thing that will work equally with every single person that implements that is marketing and building a brand off the database you already have because within that database they already know like trust and love you and a certain percentage of those people to the tune of 10 to 15% will be moving this year with 100% of them having a referral for you the question is whether or not they're going to use you or not. When you're top of mind those chances increase very greatly. This isn't rocket science is it Alma is that that is the biggest that's what I built it off of and before I started this like just a little background on me, I started with my broke is can be had a brand new baby at home they weren't my youngest went to his first closing when he was two weeks he's now he got licensed when he was in high school sold his first house in high school he now works for us but heI was busting my ass at open houses. I was running 15 to 25 open houses a weekend and I was doing good because we didn't you know at that time my biggest ad spend was print because that's how long I've been in the business.So busting my ass and it got to a point where I was like this does not make any sense I need I need to sendmenten my clients had that they should go nowhere else ever again, because of the service I'm giving them. And if I'm not giving it an I'm big on mine, I expect good service where I go, if I'm not giving that to them that they can't refer me right away to anybody who's making a life change. Everybody knows somebody making a life change, not Hey, who do you know who's buying who wants to buy or sell? That's the shittiest thing to ask, like, who do you know that's in a life change, anybody in a life change is likely going to be somebody I can help, you know. And so that's what that's what really the whole, this whole thing was born, it's like, there has to be a better way for me to have a foundation to make sure that I'm being referred out as much as possible and taking care of my ecosystem so well, that they have, they wouldn't never think of not referring me, you have to have a brand. Otherwise you'll never attract. Yeah, and there's a lot of ways to build the brand, folks. One, you do it through an experience. Like with what you're doing. Yeah. But you also got to do through ongoing marketing to like, there's nothing and everything you do in the business is marketing, the views you see the kitchens, you walk through the clients you meet, it's all marketing and storytelling at the end of the day. But if you don't put yourself out there and put yourself in that position, quite frankly, people just forget what you do, because you're not that important. And no one's thinking about you 24/7. But it's not their job to do that, even though we think it should be your job to remind them, they don't work for you, you work for them. Okay? So therefore, you have to take the earnest here and do it yourself, because no one can do it for you. And if Amy's not doing this in her market, trust me, there's somebody else that is infiltrating it. And that's how competitive real estate is. Everybody's selling the same shit. But there's only one person that I know of now with a VIP club that has their own trucks that has a tool shed a storefront, their own Costco, different home services, you can save up to $10,000 a year on and they happen to sell real estate.And we're the best at connecting buyers and sellers toYeah, yeah, folks, there's a lot to unpack out of this episode today. My I'm gonna do my closing thoughts and let me share hers. But it's very simple. You got to start doing something different, and create the experience that people remember. And your experience then becomes what you mark it. Amy, what are your closing thoughts? Yeah, my closing thoughts are that lifetime lead strategy has changed the way we do business for everybody I've sold my courses to it's changed the way they're doing business. So because again, it's real estate will always be a relationship, a relationship based business. And it will make you sticky to your clients. And it'll make you sticky to your agents, my average agent sells close to 30 homes a year, most of them are above 30 homes a year. And again, my 10 years with my agents is six years. average tenure is six years, so my agent stays. So again, the software I put together makes you sticky for your agents, so you're providing nothing but value. And that's what we need. As brokers and team leads, we need to provide the value of these with the built in leads. And I'll tell you what, my isa has an 8% conversion rate. You know, that's way that's like was it 1% or less than 1%? And ers is on what leads but it's the hook of lifetime home support that they get that why would they go anywhere else? So if they're interested in my course, they can certainly look me up and I'll shoot him out the information. Yeah, why don't you share your website so people know where to go and then we'll get this wrap. Okay, well, they can head out to for the course itself they can just put it out on a Asare academy.com backslash start your VIP club.And then they can reach reach me with any questions just let me stack burger.com are all my handles are at Amy at Amy sack burger real estate. Pretty easy to Google. He can't miss me.I like it, folks. This is a really really great job. You mean congrats on all your success. I love it. What you're doing I mean, like this is this is the business guys like I couldn't have put it up better. You're not gonna make in this business without branding and marketing. I don't care who you are, what you do, I don't care how good looking you are, or maybe not. Without marketing and branding, you're not going to succeed in this business. It is the number one reason we have the show. It's the number one reason why every other Guru is finally starting the same the same things. And everyone's telling you to go ahead and create content consistently to do that. And there's no one better to do that with than us. So whether you wanted to sign up with our platform referral suite, we help you create content that puts you on the map or we do it for you and turn you into a local celebrity just like we did with Ramsey who was also in Amy's market who Amy has just passed up and notoriety and YouTube use.You call real estate marketing dude very, very simple. Appreciate guys listen to their episode. And thanks for liking and subscribing to our show. Follow us on social the rest of our channels. And don't forget to tune in next week. And more importantly, I want you to go right now to www dot referral suite.com and sign up and start building a brand that people will stop forgetting what you do because that is the baseline and where you start with everything we chatted about today. Have a great week and we'll see you guys next Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is Visit our webset at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

So You Want to be a Real Estate Agent
Season 3 episode 7 - Client Events That Get Results

So You Want to be a Real Estate Agent

Play Episode Listen Later Dec 30, 2022 33:21


Every successful agent knows that holding client events is a great way to thank clients for their business and a fantastic way to bring the people together who sing your praises and are most likely to refer you.  It's also a great way to get in front of your SOI at scale. In today's episode top producer, Angie Jacobs, shares the secrets to holding a successful client event, the lessons she's learned over the years of holding events for her clients, and ideas you can use as you plan your sphere and farm efforts for the coming year.So you want to be a real estate agent?  Learn how to decide whether real estate is the right career for you, get tips and tools for real estate success, find out what is most important in your first 90 days in real estate, learn how to achieve real estate success using lead generation systems, learn insider real estate secrets, and hear stories from one of the most successful teams in real estate and phenomenal podcast guests - and much more!

Rev Real Estate School | New Real Estate Agent Podcast
258 - 2023 Real estate predictions

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Dec 30, 2022 32:29


As we move into 2023, one theme permeates the conversation: the end of 2023 will not be the same as the start. We've already started to experience the impact of rising interest rates and inflation but will all of this play out? Today, we look at predictions for 2023 0:00 Introductions 1:40 Number of agents 4:42 What is most important for agents in this changing market 7:35 Social media 13:24 The market trends and drivers 23:17 Impacts on brokerages and MLS boards 26:47 Real estate tech companies Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Learn more: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and increase production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Savvy Agent
Keeping it Savvy and Simple with Your Workflows in 2023 | Bosses in Action

Savvy Agent

Play Episode Listen Later Dec 23, 2022


A few weeks ago I had the privilege of being on a Bosses in Action webby (aka webinar). Bosses in Action is hosted by Tristan Ahumada (founder of Lab Coat Agents) for the Follow Up Boss user community. And today's episode is a replay of that call! In this episode of Bosses in Action we interview Heather Wright, Team Leader of Heather Wright & Associates in Des Moines, IA, and Founder of Savvy Agent. She will cover how she simply BUT effectively stays in touch with her past clients, repeat business, SOI, and referrals using Follow Up Boss–75% of her sales come from them! To make it even simpler AND savvier, these are all done through email, some texts, cards, and her social media platforms. Heather has tried a couple of different CRMs but found success in Follow Up Boss and transformed her systems and workflows. Learn what she's implementing in 2023 and how she plans to keep it simple and savvy! 00:02 - Intro 00:12 - Why did Heather created her website 01:23 - How did Heather started in Real Estate? 05:53 - What works with Heathers team 08:02 - 75% referal rate. How was it done? 10:08 - Why use Follow Up Boss? 11:48 - What should you include on your newsletter? 15:41 - Video Editor VA tips 18:18 - Should you text your leads? 20:05 - Engaging in social media is also networking 21:48 - Why should you send AM cards to your leads 24:32 - What does Savvy Agent offer? 26:25 - Heathers contact info 27:29 - Outro Watch the YouTube interview here: https://youtu.be/ykcUXBRz3oc For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

Rev Real Estate School | New Real Estate Agent Podcast
257 - 5 Questions To Ask Yourself Regularly

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Dec 21, 2022 12:53


In this video and podcast is dedicated to helping you ask questions that will lead to insightful revelations about your business and your desired direction.We often continue to conduct our business without thinking about whether we are being efficient and working on the right projects and tasks. These questions push us to think through the highest impact tasks and also what needs to be removed from our business (and life) Finally, we look at why you are selling real estate. Generally, agents respond with “I like to help people;” however, we need to go one step further than this. 0:00 Intro 1:22 What projects have the highest impact potential? 3:08 How can I meet more people in my community? 4:32 What needs to be removed so we can speed up? 6:35 How can I improve my service level? 8:08 What's your north star? Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Take a Listing Today podcast
134: The Real Estate Marketing Holiday Special

Take a Listing Today podcast

Play Episode Listen Later Dec 19, 2022 30:45


Today's show is the Holiday Special! Join Todd Robertson, Jim Studebaker, and Lisa Gray while they celebrate with holiday fun! Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC One-Page Interactive Busin

Rev Real Estate School | New Real Estate Agent Podcast
256 - Business Planning Made Easy in 2023

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Dec 16, 2022 25:42


In this episode, you'll learn the most important parts of your business planning for 2023. You'll walk away with a simple approach to achieving any production goal that you have. We'll start by learning why simplicity is important and the common errors agents make when planning their year. We will then explore how to set a realistic plan. You'll learn why focusing on GCI or the number of transactions is a mistake. Instead, you'll learn the power of the 15% rule. We also unpack how to approach your business if you have a lot of people in your database but not seeing the production. Conversely, we will look at how you can add more people to your database.  Finally, we look at the concept of the spiky point of view.  0:00 Intro 0:55 Why do we want to make it easy? 3:15 The trick to avoid attempting to do too much 4:01 How to make your plan realistic 5:37 What should we be focusing on? 10:23 What is the definition of people in your database? 12:24 What is the 15% rule, and how does it relate to your database? 14:56 What to do when your transaction volume doesn't align with the 15% rule 15:30 How to take better care of our database 19:39 How can we add more people into our database 21:29 Spiky points of view Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Take a Listing Today podcast
133: 12 Reasons to NOT Send Out Real Estate Marketing Until January or Later| TAKE A LISTING TODAY

Take a Listing Today podcast

Play Episode Listen Later Dec 12, 2022 33:16


On today's show, Todd Robertson, Jim Studebaker, and Lisa Gray discuss why you should wait until the holiday season is over to send any real estate marketing, and maybe even longer. Subscribe to receive NEW show alerts via email; click here: https://bit.ly/35juLYW  Want to be on our show and get a chance to win a $100 ProspectsPLUS! gift card? Email our show's producer and tell us your listing success story: lisa.gray@prospectsplus.com Real Estate Marketing Leader ProspectsPLUS! - https://bit.ly/34IzBOS ProspectsPLUS! Resources to Help You Succeed: Become branded in a specific neighborhood with the Market Dominator. Learn more HERE: https://bit.ly/3fJC3Lw Schedule an SOI campaign; click here - https://bit.ly/35UAzsO To learn more about the 3 Extra Closings a Year Guarantee, click here - https://bit.ly/336vNGU The Free Online SOI Calculator, click here - https://bit.ly/35Tpjgq The Free Online BusinessBASE, click here - https://bit.ly/3wUty6a Free Tools 12-Month Real Estate Marketing Planner https://bit.ly/3ia2fAC Todd's book, "Become a Listing Legend" https://bit.ly/3fMveZC One-Page Interactive Business Plan https://bit.ly/2Rm5FVW More Tools: FARM/SOI Get More Listings Scheduled Campaign - https://bit.ly/3ci0AFr Absentee Owner Scheduled Campaign - https://bit.ly/2S8MxLh Monthly SOI Holiday Scheduled Campaign - https://bit.ly/3fMylRi

REality
Time management strategies for agents

REality

Play Episode Listen Later Dec 12, 2022 45:58


With two small children under 16 months, Hannah Hunt is a rockstar real estate agent, and was named the 2020 rookie of the year. Join me today as I talk with Hannah about what makes her successful and the time management strategies she uses to maximize effectiveness and achieve her goals. On this episode you'll learn:3:00 How her past in the service business influences her real estate career6:00 The secret behind juggling a full time job with two small children14:40 The key question she asks her buyer or seller to know how to best maximize her time 19:03 How Hanna keeps in touch with her SOI for maximum effectiveness and her take on why this is so important in building relationships23:55 Additional keys to success in the real estate business31:40 Why Hannah reset her business plan and what it means for her day to day strategy today40:40 Wrap up with rapid fire questions for HannahThe Enneagram personality testhttps://www.truity.com/test/enneagram-personality-test

Agent Power Huddle
Building Your Referral Business | Ed Laine | S9 E47

Agent Power Huddle

Play Episode Listen Later Dec 9, 2022 41:15


The Agent Power Huddle Podcast is a weekly show that discusses a range of topics relevant to real estate agents. One of the main topics that are often discussed on the show is SOI. The show often discusses ways in which agents can effectively use their SOI to generate new leads and grow their business.Another topic that is often discussed on the Agent Power Huddle Podcast is referrals. Referrals are an important part of any real estate agent's business, as they provide a source of new leads and help to build trust and credibility with potential clients. The show often covers strategies for how agents can generate more referrals, such as by providing excellent customer service and staying in touch with past clients.

Rev Real Estate School | New Real Estate Agent Podcast
256 - How To Break The Ice With Your SOI

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Dec 9, 2022 11:35


As a real estate agent, we need to know how to have effective conversations. But how do we start these conversations? We need appropriate icebreakers. In this video and podcast, you'll learn two icebreakers that you can use when you call a past client or anyone in your database. From there, we look if you even need to bring up real estate in these conversations. If you decide to discuss real estate, you can use three approaches to direct the conversation toward real estate. We also explore topics of conversation you can use to keep the flow going. And finally, you'll learn one of the best conversational techniques that you can use when following up, in presentations, and trying to convert leads. This approach is called the second dart technique. 0:00 Intro 1:20 How do we start the conversation? 1:55 Best SOI icebreaker of all time 3:05 Second-best SOI icebreaker 5:35 How do we start talking about real estate? 7:16 What if we don't want to bring up real estate? 9:23 Think of questions in plurals Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

LSD, La série documentaire
La fabrique des médecins, auscultation d'une pratique d'hier à aujourd'hui 3/4 : Apprendre de soi et de ses pairs sur le terrain.

LSD, La série documentaire

Play Episode Listen Later Dec 5, 2022 58:13


durée : 00:58:13 - LSD, la série documentaire - par : Perrine Kervran, Juliette Boutillier - L'apprentissage de l'enseignement pratique est interrogé sur 3 terrains de stage CHI (centre hospitalier intercommunal) CHU et en libéral avec 3 femmes qui tentent la transmission par compagnonnage avec leurs externes et internes. Comment la crise de l'hôpital altère-t-elle ou non l'enseignement ?

Rev Real Estate School | New Real Estate Agent Podcast
255 - Interview: Masterclass on Impeccable Service and Follow Up

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Dec 2, 2022 30:39


Meet Rebecca Higgs, a top-producing real estate agent based in Toronto, ON, Canada. Rebecca is one of the most inspiring, hard-working, and dedicated real estate agents in the business. She's built a wildly successful career helping 74 families in the last year as a solo agent. In this episode, you'll learn how Rebecca built her business as a new agent and how she's generating business now. Rebecca also shares her follow-up practice, relationship-building process, and touchpoints. Rebecca has a world-class level of service, and she walks you through how she helps buyers and sellers. You'll learn how she overcame the challenges of being a real estate agent, such as rejection and burnout. To connect with Rebecca: Instragram: https://www.instagram.com/higgs_realestate/ Facebook business page: https://www.facebook.com/RebeccaHiggsRealEstate 0:00 Intro 1:18 How Rebecca started in real estate 3:29 Rebecca's first few years 4:31 How Rebecca generates business now? 5:29 Rebecca's follow-up practices 6:13 What Rebecca says when she follows up? 7:04 How Rebecca builds such strong relationships? 8:11 Rebecca's touchpoints and pop-bys? 10:29 Rebecca's world-class process 12:21 How Rebecca manages her schedule 12:53 Rebecca's consult when she is meeting a client 13:32 How Rebecca discusses improvements and pricing 14:20 Handling expectations when the market is slowing 14:53 Buyer process differentiators - references, finding the listing before they do 18:11 Post-closing follow-up process 20:48 Two challenges Rebecca had in growing her career: rejection and burnout 23:54 Mistakes agents are making 24:19 Story: Rebecca's amazing service 26:43 Timing, presentation, and strategy 27:46 How can new agents generate business? 28:58 What should agents stop doing? Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Real Estate Coaching Radio
Real Estate Coaching and Training | How To Choose A Real Estate Coach

Real Estate Coaching Radio

Play Episode Listen Later Dec 2, 2022 46:14


Thank you. We are amazingly blessed to have you in our lives. Tim and Julie Harris, Real Estate Training and Coaching School (this podcast) continues to rock the podcast charts because of YOU!  Today's show is all about you, our coaching clients, podcast listeners, and YouTube subscribers. This podcast has become one of the, if not the #1 podcast for Realtors (and other real estate professionals) in the United States. Incredible results...this show has MILLIONS of downloads and listens every month. Keep in mind there are 1.6 million REALTORS in the US...and MILLIONS choose to download and listen to this show daily. Ready for a really amazing number...this show has had over 20,000,000 downloads... Here is the list of the top 10 countries in terms of downloads (and listens).  United States  95% Canada  3% France  0% United Kingdom  0% Slovakia  0% New Zealand  0% Israel  0% Australia  0% Uganda  0%   Hi you two, My name is Charles and I am a new (8 months in) Realtor in Philadelphia, PA area. I am grateful to have met you when I did even though I spent stupid money on buyer leads. UGH! You don't know what you don't know. I started my premiere coaching and will be talking to my wife tonight to see about the further investment into our future as a Realtor with your help. I have a full-time job, so working my business at night and on the weekends primarily as I am still in pursuit of my first sale or rental.  I just wanted to say hi and thank you for your honest straight talk. I am sold on expired and FSBOs!!!  I just need those contacts and scripts. Lol! Thanks for the resources too. All the best, Charles Foy III Follow up... told my wife last night I wish I met you all before I took the test so that when I got my license (took the exam once ) I would have gone straight into being coached by Tim and Julie Harris Coaching. I would have not followed everyone else thinking that marketing and branding were important to me as a new Realtor. I would have saved so much money and time. At this point, I would have broken my $1M GCI goal by now too. LOL! I did have a question. How do I sell a home that didn't get sold, that expired? Expired and FSBO will be my first two spokes followed by SOI. ****** I have learned an enormous amount from this book and your podcasts, and also the premier coaching program. I've learned so much about business, life, financials, etc and it's really made a big difference. so thank you for all the work that you have done putting everything together and providing a tremendous amount of value to so many people. I notice I've made better life and investment decisions, and I have even started to say some of the same stuff y'all would. Thanks! Without y'all, I would have been a very lost and sad agent ******** Courtney Tschanz Harris Rules, the podcast, and the accountability from my Harris coach helped me sell 3 million in my first 6 months in real estate, in a market, I wasn't from, and it continues to give. I wouldn't be where I am I don't believe without the help. I had a license to get sued and nothing else  Thank you for showing the way and helping me achieve my multi-million dollar goals every year! Congratulations to you! You deserve 5 stars! LIKE and SUBSCRIBE AND PLEASE LEAVE A COMMENT: https://bit.ly/3NXGxNb FREE REAL ESTATE SALES TRAINING AND COACHING: Enroll NOW, FREE Real Estate Coaching and Training: https://bit.ly/3aUimkh

Built HOW
Linda Lee - Building Through Relationships

Built HOW

Play Episode Listen Later Nov 25, 2022 24:23


Linda Lee has built an impressive business through her SOI. As she sits down with Donnie, she explains how she stays in touch with her sphere.   Connect with Linda at https://buy858.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event.   Part of the Win Make Give Podcast Network

Rev Real Estate School | New Real Estate Agent Podcast
254 - Quick Tip: 3 Easy Morning Tasks For Agents

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Nov 22, 2022 7:53


We all know the importance of a strong morning routine as a real estate agent. But what are the most impactful activities that every Realtor should do when they are starting their day? In this episode, we look at three must-do tasks for every real estate agent. These activities will improve your mindset, increase your knowledge, and generate business. This process will take you less than 30 minutes, and it's way easier than you may think. We discuss the daily ESP, market intel time, and the concept of text twos. Episode: Confidence and ESP - https://youtu.be/WQq43z_nzlo 0:00 Intro 0:52 Daily ESP 2:43 Market Intel 4:59 Text Twos Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Website: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Les grands entretiens
Abdel Rahman El Bacha, piano (5/5) : "S'appartenir à soi est une quête pour être authentique"

Les grands entretiens

Play Episode Listen Later Nov 21, 2022 25:15


durée : 00:25:15 - Abdel Rahman El Bacha, pianiste (5/5) - par : Judith Chaine - Pianiste réputé pour les qualités émotionnelles de son jeu, le franco libanais Abdel Rahman El Bacha chérit la musique de Beethoven et par-dessus tout, celle de Chopin dont il a enregistré l'intégrale. Retour sur le parcours musical et personnel du pianiste et compositeur Abdel Rahman El Bacha. - réalisé par : Françoise Cordey

Real Estate Marketing Dude
Attracting Clients & Agents Creating Content

Real Estate Marketing Dude

Play Episode Listen Later Nov 19, 2022 32:51


Today we are talking to Suneet Agarwal, the CEO of the #1 realty team in California. What's his strategy that keeps him at the top and how is he planning on riding this recession?Suneet Agarwal is a real estate coach and CEO of BIG BLOCK REALTY NORTH. He is currently ranked as the #1 agent in Greater Sacramento MLS and is the CEO of Best Sac Homes Group, the #2 mega team in California as ranked by the Wall Street Journal and Real Trends. His 12 years of dedication to his clients and his strong work ethic have made him one of the TOP Realtors in California.Three Things You'll Learn in This EpisodeHow do you make sure everyone knows your name?How are top agents thriving during a recession?Why you need to be making content and developing a brand.ResourceLearn More About SuneetReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome to this episode of the real estate marketing dude, podcast, folks we're gonna get in today it is fourth quarter.A lot of people are going into hiding right now I'm gonna talk to someone who's not. As the market continues to retract, this guy gets louder and louder and louder. And in all honesty, that's what you need to do in this type of market. Look, I understand 90% of you have never seen a shift before in your industry. In this business. We've been spoiled for the last 12 to 14 years. But although some things may be a little slow right now, it's the stuff that you're going to do today that's going to pay off in the first quarter of next year. Because what's going to happen mark my words folks have been saying for the last four fucking months is that a lot of people are gonna go out of business and the ones who are still standing, they're going to wreak it all. And one of the ways that you're going to do that is by out branding everybody. And I saw a stat this morning this afternoon actually watch what a Jeff Pitzer his videos and his numbers are right on he goes, he goes look, Walston, 1% of people are actually like content creators. 9% of people slightly engaged and the 90% of people just fucking sit there and watch on social media. And it's like, which game do you want to play when you own the attention? And when people naturally just like you're everywhere all the time? Nothing but good happens. And that's what we're going to get into today? How do you take an omnipresent approach, specifically on video and be everywhere all the time? And then how do you use that to build your brand and build a business recruiting a client attraction, it's all the same thing. There's a reason why the most popular agents are always the ones who do the most businesses because they have the most eyeballs or attention. And that's the number one name in the game in real estate. Everyone's selling the same shit. So the one they think of first 85% of the time, that's who's gonna win the deal. So without further ado, we're going to introduce the number one or number two team in California.The top team in California this year, Sydney, it's just a neat Agra. Well, let's welcome back, dude. Yes, happy to friggin be here, man. Let's go. And I love the intro. And it's great. Like all that, like, whatever success I have, which may be something maybe that thing?Is my outlook on this comes from learning from you, brother. Appreciate that. Why don't you fucking send us some damn business, bro. Like, let's go. Alright, soI want to tee this up. Because I've known suneet Before he like, right when he got licensed like Sunnite is probably you know, you're on a lot of stages. Right now you're on you're doing getting called on a lot of events, because he's doing a very high volume. How many appointments did your isa team set last month was like 596? No, last month was down by a fucking lot last month was only like 660. And normally we're like, 7030. And these are appointments. So your agents are going on? And then you know, pitching the services and what not. So that's great. But we're gonna backtrack this because with the amount of success and neat has, you would assume that he's been doing this for 15 or 20 years? He hasn't. Okay. So neat. I remember meeting Sunnite for the first time in a club wealth event. I like to say it was in 2016. That's right. I think just about six years ago, and sunny corners me at the bar. Hey, Mike, how do you run these? How do you run these Facebook ads? Right? Tell me how I'm running all these Facebook ads and Sunnite was all bug big I'd big bug I'd like a little kid just brand new and a candidate.Since then, bro, you're just absolutely dominated. I'm really proud of what you've done and what you've built thanks up there in Sacramento. And I want to unpack it all.Because I you're creating a lot of video content. So I didn't let sneak talk yet. So let's go ahead and introduce a neat right here. And we're gonna lay this up because I want to get into specifically what's happened since you started creating a lot of content. And I want to talk about what's happened with brand and stage presence and all this other stuff. So can you tell everyone who's got your arms? They don't know yet. So I've been licensed for eight years, and I met you two years and my first real estate eventever. And it was really like pivotal. It was the night of the election and I met him and then like they're totally bug eyed and likelike I was hungry and I cornered everybody I said let me buy you a fucking drink beer for my Cuevas. You did let me buy you Let me buy you a beer dude. And let's sit down and talk about Dell or some shit. And let's let's sit there and talk through that journey. You know, like it's all the same stuff.that you always hear about. I listen to books, I immerse myself in education. You know, I was a labcoat agents like rat, you know really learned a lot there learned a lot from you, Mike. And you know, like, there was a time guys, I listened to every fucking podcast Mike had done at that point, back to back to back to back and I absorbed it all. And I did that every day. I quit listening to music. I started a team two years in my sixth year as a real as a licensed real estate agent. I was number fucking one in the state of California.Six years in, and now do I sound like I'm proud of that good, because I am. Right. Like, like, that was a big feat. And, you know, I was able to grow my business through relationships, something that Mike says all the time. Now I'm one of the you know, largest, or I have a huge coaching business. Now, I don't know where I rank, but top 10 For my coaching business, and I'm on a stage like, two times a month.Remember me on stage, bro is I get like nervous. And I used to be like, we used to ask me, Hey, do you want to speak like, for what? How am I gonna talk aboutthat. Now he's doing keynotes. But a lot of this is brand, right?Right. And people confuse what brand is like, Hey,folks, if you don't, you have to put yourself out there if you're gonna grow brand, and I don't believe you could grow brand without content or success. It's either one or the other, you either have something you've did, that's very impressive that everyone wants to know how you did it. Or you create a shitload of content. I don't care about your success or not. When you do a little bit of both, it just goes lights out, which is what's the needs doing. But let's start to the very beginning, I want to go through your recruiting quite a bit. You're building your team. You guys gotta remember when you're recruiting, you're also recruiting other buyers and sellers and clients too, because it's all the same thing. It's a giant popularity competition. Most people probably most of your clients probably don't even know you're creating recruiting content. They just see a real estate guy on video. And they're like, oh, shit, they for all? You know, for all they know, you're probably talking about interest rates.Yeah, well, I mean, we do have that content, too. I don't post that often. But yes, yes. I mean, it's just somebody sounding smart talking about something. Yep. And that's what video does, guys, it positions you as the expert whether or not you know what you're doing. Right. And the more of it you have, the more authority you grow. The more authority you have, the more people that listen to what the hell you say. And then the more people listen what you say the more conversations you're having them were compensated and more business leads to. So walk me through your strategy right now. What are you guys doing?What's your video strategy? Cuz I know you're cutting up a lot of short form, I want to go through short form and long form why short form right now?Sostrategy? Yeah, like, why are we? Why are you going so hard? It's short form right now. And what's it? Let's start. So you started off doing long form. And but you've adapted to know we still do long form we, I mean, we were doing remember five long form a week and it just brutal it just murdering everybody. And that's how I came into this. You were telling me to do content. And we did a years and years and content. And you showed me the ropes. Were sure and still helped us out still to this day. And we did do long form? five a week. And that's and you told me yo bro, that's up. And you're right. But I still did I go you're gonna burn yourself out on it. Yeah, well, I never got burned out. I don't know. But, but I want to go back to five days for the platform a week when nobody else does. So then, you know, shortform gets more and more popular. We started out with Instagram stories. We never fuck with Snapchat, tick tock and reels. And I saw a big opportunity with reels. And I mean, it's a bunch of talking heads with captions like it's getting messy. But you know what? Like, I got fucking what 2.5 million views on a video right now. What was the content on that? Talking about using Jasper? Interesting. Some don't You don't know like some people some videos that you would use the least the ones you expect? Go crazy. And the ones you think are gonna do? Well, don't you just don't know. You just gotta be consistent. What's it? How important is that?Oh, everything I post like, here's the thing. Do I have a big media team now? I have one due to the US. I work with my team. And I got it for vas. We also produce, you know, 20 to 30 pieces of content per day. I have probably 10 plus different platforms that we're pushing content to. I'm just about to start a whole nother brand for my mortgage company.For everything that's that we're doing so we're pushing all you know, like, so the team is producing that. I go to the gym every day, unless I'm traveling.Every day when I'm in between a setSo when I'm doing my warm up, do my warm up or walking over to the weights, I fucking grab one of my videos from my Monday board or my slack channel. And I personally write that little copy on my note bag, copy, paste, you know, sometimes I do it differently, but every morning from the gym, it's religious.Think before you go further doing enough, but go ahead. Before you go forward this is important is that so many people want you to post for me, I always tell them you can't outsource authenticity, you can't have someone post for you many times, it's a lot of times it's very hard to actually get track. Get success with that, because people know it's not you. Like you could just tell by the lead into the post and the content you're writing if you don't post your own stuff. I'm huge on that. Like, I hate when I can't have people post for me because it's like, I have some I'm one of them. I'm like my IG channel my gal will post for me, I'm like, What the fuck was that? I would never say that. Yeah, I mean, so for the, you know, for short form shore.Long Form I've let other people have some liberties with that sometimes. And on mybusiness pages across with four different brands, three different brands right now not Sunil Agarwal, but every other brand that we have instance for our Facebook pages forother people are doing those manual posts, which is fine because I mean, it's not necessarily my face, always but my personal page, which is by far my personal profile, my fucking normal Facebook page, folks, not some business page. When are people gonna get it through their mind? They got to spend money for anybody to see that shit. Right? Crazy 2022 Man, that's like, it's like, having a Facebook business page means absolutely nothing like congratulations.But like on my personal page 100% I turned my Instagram into a creator account. So I could have I could run ads off of it and get more insights. And I'm in my personal Instagram, too it's become a fucking goldmine.Now what what do youyour big pushes is building your team right now. Right? You got a lot of leverage. How is a recruiting play into this? And how do you attract other agents to come join you or see what you're doing and all the above? So, you know, I have I'm very fortunate to where you know, I have this tremendous coaching business with my mentor John Shep lac. So I'm very fortunate of that. And I also recruit and I want every agent in my MLS to hang their license under me in some capacity. Like that's the only goal are you doing it? All of them all of them not I want to present I want Bucky all of them right and coaching business because I really that's fulfilling for me.And how's recruiting going off ofhow is recruiting going on Instagram right now? Well, for people who are sitting at home, they may not be able to see this but I have a picture I have a picture from yesterday. Where is it? I don't know. There's a picture from yesterday that I have where my one of my recruiters says please send out these two contracts went through this one woman went to this one man we track the source guess what both sources were yesterday. IGInstagram Yeah.I like it. Now how are you reaching people though? Because like you just mentioned you have your organic reach and then you have your paid reach so for any broker owner that or team leader all you real and exp peoplelisten to what he's gonna say right like what he's gonna say right here so what why are you how are you getting these people? How are you reaching them? Are you running ads you uploading CSV list? Are you doing it?Soa bulk of all those results is organic, always from my consistency. So let me give everybody a little piece of free advice and you could always pay me if you want more advice I can send you the link after the call.We take American Express Visa and MasterCard yes gladly prefer not to take a max but I'll take it theYour first stepis organiccan consistently people always want to rush to spend money and hey, I used to be that guy and you know that there's still some money out there source of money at the organic will shit on the paid 99% of the time. Yep. The hard part is tell them why that is though. Before you go there tell them why that is organic will always outperform paid the vast majority time. Why is that? I think it's because people already know like and trust you and you're a celebritywellAll right and getting that out paid people see your little fucking sponsored ad in the left in the left corner. It still happens.Butorganic, always wins in every piece of business. And I kicked and screamed, always went for paid traffic always went for the paid solution.And organic. I'm finally realizing this now in my in my career, my history as a marketer. Novice to not pretty fucking professional, right? Is I always went paid fuck organic, I'll just cut I'll just cut the line. No, bro like organic wins. So paid strategy.As a matter of fact, depending on when this is published, I'm doing an event in two weeks where we talk about how to do our paid strategy, the growth mode mastermind.com, December 1 and second in Vegas, where we're going to sit in a workshop and actually build out all the campaigns that where I'm going next. And this is, this is the game changer for me. So if the listeners still aren't doing this, then I've stopped. I don't know what I'm telling you. So I pull every list.Everybody in my CRM, I use follow up boss.I think it's great. I transfer the people from follow up boss to through witley to Facebook Ads Manager, right Willie done that shout out to my boy grant wise.Regardless, I get the information, I get the data out of out of the CRM and enter Facebook. Right Whitley's, the easiest way to do that you do the manual should do if you got a bunch of time, I download the agent list.Right? And I also submitted a make that a Facebook audience. I have many other audiences. But I think those two is this where you start just to keep it easy for everybody. And then I'm going to run a couple of social media campaigns using Facebook Ads Manager, Instagram, and Facebook. And I am going to run them as engagement ads, optimizing for through plays. Andreally, you know, I might do like go to website but it's not a legion. Its engagement. Its brand awareness. It's actually video views. The trick with video views Mike and I wished we'd been doing this longer. And I'm sure you know, but for the good for the viewers.Back in the long form days, we would like water like retarget based on through plays, or somebody watched 25% of the video fucking amazing, right? But now when you got short form, like my amount of 2550 100% views is monstrous.So I need to build that audience. First is those video view audience at the same time at the same audience? I'm running static pictures. Like we're the best agents in town, that the best commission plans different ones for different campaigns. Are you are you running engagement on those two are that's a straight click decider conversion.engagement.Engagement, I want that that's the top of funnel shit which, right.And I'm also running another campaign, another two campaigns, testimonials for our consumers and testimonials bar. He doesn't do best 100% Those who do best but I want them in a different? Well, it's in a different ad set sometimes. Right? It's a different campaign sometimes. But I think it could be as the same. I just want there to be good mix. So what he's doing here, you guys he's he's creating content that gets more eyeballs on it, because he's he's setting up for the play action. So what's part two of this stunning? The part two? Is that conversion? Yep. So and I'd be curious to what what you think about this is now that we're running short form, and we're getting so many longer views? Do you still do 25%? Or do you go like, I could have a great audience of people who watch the whole fucking video sometimes on an 18 second video. So I'm I don't know what the what, here's where I get selfish on the podcast episode is what do you do for video views? Like what what likeI have, so it's a good point. So like, here's one of the things that that like I see on some on our videos, the shorter the video, the higher the view content just because of the watch time that gets pushed through the algorithm. So like it's like, against if you're going on short form, it's actuallymore likely not I won't say hurting all videos good, but it's hurting you more than if less if I were to post a 62nd video versus a 10 second video, I guarantee that 10 second video, just way outperforms the 62nd because it's all based on the consumption of the content. So what's the nits? doing here is these is where like explain this is like think of like football play action pass. Right and really what we're doing in actionbucking play action pass. Well, we gotta get we got it. We got it. I thought you said you're in the gym. I thought you know some of these analogies by now. Yes, yeah. Yeah, so play action. Let me let me just do get elementary here for Mr. Nan sporto here Sunnitea play action as you set up in football, they set up the run, they do a handoff, handoff, handoff, three in a row, and they run the same play just to set up the past so that the defense bites in on it. So it's no different. This is content marketing one on one guys, you create a lot of content, and the people that start watching it are raising their hands for you to sell them their shit. That's why it's like a one two approach. So in the play auction, you get them to bite on the run. So you could open up the paths in the same case with this is that we're creating a lot of content up front was creating a lot of engagement and he's doing it on consumption because the people that are consuming more of his content are more likely to engage in React to him. And what he's really doing is case that casting out a wide net of people raising their hands. Part two, he's going in for the killer the past and he's gonna score a touchdown. Now he can pitch them their stuff because they already have an idea what what he does for a living because that's sort of what you're getting so yes, but I'm so I'm curious as part to a lead magnet or schedule a call. It could be any of the above I've been having a lot of success running five different retargeting campaigns once testimonials once frequently asked questions, once pricing once how it works. And the ones that chose different ads in the same ad for different videos and the same ad set, all running and rotating in between. And they're just objection handlers. They're the same videos that should be on the core pages of your website. Andkeep going, Okay, well, no, then so then you're on, you're getting the video views off of those off of those ads. So there's, I have a couple trains of thought on this. I haven't been running, I'm running. I have a different here's, here's my personal opinion. I'm going to try. I'm not running engagement on my first run. I'm running website clicks. And the reason why I'm running website clicks is because people actually click off Facebook are more interested in what I have to say than not. Yes, I'll have a higher targeted list. No, the cold list. No, it's targeted.Hard good. We're getting really geeky on this. All right. Everyone's like oh, we might have to mastermind about this but after but here's the point guys is that you have to what's your building an audience right? And the more people whether they're agents or consumers that know it's a neat does, the more opportunities he's gonna have. That's I mean, that's it. It's a popularity contest at the end of the day. Now Sunday let's just go let's just retract this let's just pretend you never got on video before and mean you're having a one on one consultation right now and I'm trying to talk you into getting on video What do you think the difference is with your brand right now and your successwhat if you were let's say you never did video before how big of an impact has it made you think you're huge Are you kidding me? No, I wouldn't be anywhere recruiting business coaching none of it when firms someone first meet you what's the first impression? Oh I seem is Do you feel that different? I fucking see you everywhere dude. Yes. And what does that mean you were what there have soldmost times they already know like and trust me do like like they are they are ready when an agent comes in they just want to say oh well let you know that I see you everywhere I say I know you're supposed toquit clicking on my shitwhyI lost my train of thought let me think about let me think back about that. But when your agents are coming in to the office like that difference in like positioning is huge guys like I people like I've been running a lot of ads like I'm in middle in between some services and some recreation of my own but same thing like when people come in or do I see you everywhere it's the first thing that people say I see you ever I see you everywhere and it's such an easy attention getter but why why what struggles people from doing this because mean you talking about this like you hear your mentor Chuck black talk about it grant why he's talking about everyone in their mothers like get on video get on video, but less of like one or 2% of agents are actually doing it. What the hell's the whole day? What are your agents say?For me, too, it's so good. We'll be I'm Chris our content guy here. We're a look. You can count fucking film a video every day for free. Trust me, we don't have much left to say anymore. Right? Like, we're like past that.Oh, great. They even sign up but they don't show up. 100%And the biggest thing I went to people going How long did it take you to start seeing results cuz that's also the biggest hurdle is like people think that it's instant. Like instant credibility. It's like no, dude, this takes three to six months to start building but and that's if you're doing a pretty damn good job at it. But it's the long play you guys you have to work on your business, not necessarily in it. Why do real estate agents need Instagram?vacations so much. I have my own opinion. But why do they have to feel like they're getting leads? Because the reality is that a real estate agent would rather buy 300 leads that they'll never call, then start doing a bunch of videos that 300 of their friends commented on. And no one understood why I was that guy. You we had this conversation, folks, I always knew video was important. And I did little half assed and Mikesell Dude, what the fuck are you doing you guys, your listeners to this podcast? joining the club. Me too. But you got to start listening to what these people say. Like I don't know why why people need instant gratification. I remember my my my mom be explaining that to me when I probably did something bad, right? LikeI mean, he'll look. I want to make money now. I also want to make money tomorrow. And the more shit I can do today, that makes me money tomorrow, well, then a fuck. Good. I'm still making money now just have that mindset, bro. Like,I don't know, I don't think I don't think a lot of people know what it feels like to be cracked. When will when you be a lot of opportunities, I sure have come your way out of the content you're creating, like, that's the best part is like, when you start creating, we have people all the time that get picked up on the news. They get pitched forassaulting every fucking day to like I, you know, like six coaching calls today and get opened another business. And it got approached by another business with a seat with a route with a celebrity, like a TV star in real estate today, right. And we had other ships. So it's everything compounds. And it's just the you know, like I was listening to Hermoza yesterday. And he's all and I've been saying this to like, as the marketchanges. I want insulation. And attention is my fucking installation. And I can control the amount of Yes, I can control the amount of attention I get by doing the damn work. Do I spend money on it? Yeah, but not a lot. I don't have to I use the big view free app or a puppet VSL I did this week. With a big view in the corner. I don't give a fuck, right. And so what what her mosey said was attention is the new oil. Yes. And dude, he's he's right. Like, it's the, it is harder and harder to get. And there is a limited amount and you gotta fucking dig for it. Let's go through ROI on video. It's the biggest pet peeve like how's this gonna pay off? Like, let me just give you guys a real simple formula. Tell me if you agree with us? How's this video gonna pay off? Well, let's just not say let's do 100 videos this year, let's just say let's do eight videos a month, it's a lot more easier for us to get our head around that. Now, if you were to do eight videos a month and you're able to post all of those eight videos on IG Facebook reels, IG reels, tick tock YouTube shorts and just that's just short form content. And you were to do eight months and eat what would be the number of total views, you would anticipate me having to throw a number out there? It doesn't matter. It's irrelevant. Oh god. 40,000 Okay, now of those 40,000 views 20,000 college 20,000 I will say, let's say 20,000. So of those 20,000 views, okay, let's say that they're divided up between, let's say 800 people.Of those 800 people 10 to 15% of them are moving this year and 100% of them have a referral for you. Yeah, this is mathematical guys. This isn't theory that we're talking about. It's just that 80 plus percent of them are going to hire the first one they think of or meet with. I was doing a stat the other day and everyone's like, Oh, I'm gonna go up against so many agents in a listing presentation. Guess how many sellers actually interviewed more than two agentsdo like not a lot less than 1% Guess how many sellers interviewed it knows three or more. It was like 3% Enter interview two and over 80% of AD AD to any foreign in 79% of sellers at different age brackets hired the first day in person they met with so when sneetches said is gold guys he says attention is the new oil 100% It is because without that attention you don't get the opportunity to pitch your shit somebody else does. Yes and there's all that you can control like just get startedon a percent sunny love it dude, any closing thoughts you have for people that are contemplating because right now people are like dude, sales are down. I don't want to reinvest in my business. I'm just gonna go sit in a closet and hide what's your rebuttal? Go get another go. I mean, I'm sure that target is hiring for Christmas alpha at this point.They are. That's the reality of the situation in the market. You guys. This is the time to get loud just know that the majority of your competition is quiet. Mike, every time we log on social media do you see my face? Yeah, I see you on Tik Tok like I every morning when I post I do the same thing. You're at the gym. I'm like usually in between changing a diaper some but when I do that, I post my short in the morningAnd, and just that 15 minutes it takes me 1015 minutes a day and every time I do your faces the first damn thing I see.It's hilarious, but dude, you're fucking crushing it. Congrats on all your success and also like, something that I was missing out on when I wasn't making enough normal posts on Insta and Facebook. So this week I'm trying to do two or three a day. And I tell people omnipresence. Kristen asked me four years ago, what's your Word of the Year? I said fucking omnipresence. I know that Grant Cardone Bo book, and I want people to choke on my face, bro. Right? You got it. You can't escape me. Yeah, I want all that attention, all of it. And if you're not doing that, you better be good at something. I don't know.Yeah, my phone rings with opportunities, from the content that I make. Opportunities like getting to be on this great podcast was such a badass Mike Cuevas. I don't know if you guys need anything. Hit me up on Instagram, Sydney, underscore ADRA wall 916 my website. Sign up if you prefer my list, Sydney, Dagara wall.com We got a bunch of tools I use on there was some good deals. And, you know, catch me on social. Just engage with him any which way and he'll start following you around every place you freaking go. And then you'll see how it works. And then just a matter of you putting in an action, folks, thank you very much for listening to this week's episode. We'll see you guys next week. Don't overthink the content creation thing is very simple. Just start doing it. And you'll get better as you go. If I would have told you what Sydney looked like the first couple of videos that he shot, you would probably laugh.I almost want to get the very first one that you did out there because he wasn't nervous at first. But dude, this is how everybody knows it's not hard. It's new. But you just get used to it and become second nature. So Don't Quit letting your own self get in your own way. Start creating content. You should make a post of that first video.Actually, I think I might do that. That's a really good idea. Actually, we're gonna do that when we hang up this podcast. So thank you folks. Make it real. All right, we'll see you guys next week. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Rev Real Estate School | New Real Estate Agent Podcast
253 - The 11 Best Negotiation Strategies

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Nov 18, 2022 16:48


In this episode, you'll learn 11 negotiation strategies that you can use in real estate. Most real estate agents have little, if any, negotiation training. As such, you're at a massive advantage if you have strategies and techniques to leverage in a real estate negotiation. First, we'll understand the power and need dynamic. This is imperative in real estate. The strategies you'll learn: winner's curse, aggressive negotiators, red herring, reverse offer, victory illusion, the dichotomy of time, danger of lines in the sand, upcoming event, optionality, and the unanswerable. #realtor #negotiation 0:00 Intro 0:40 Power and need 2:05 Winner's curse 3:29 Aggressive negotiator 5:02 Red herring 6:27 The victory illusion 7:47 The time dichotomy 9:47 The danger of lines in the sand 11:21 Upcoming event 12:51 Optionality (this or that) 14:01 Asking the unanswerable 15:30 Reverse offer Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Love Your Story
Episode 232: Be an Encourager – Life Hack

Love Your Story

Play Episode Listen Later Nov 16, 2022 18:47


Episode 232: Be an Encourager - Life HackWelcome to the LYS Podcast November is a set of 3 episodes called 15-minute life hacks. I'm calling the November nudges. Each episode is a quick reminder of a life tool to inspire and help you connect to the world around you as you create your best life story on purpose.Today is week 2 and we're all about cheerleading. This life hack is about Being and Encourager and Jessica Burrell, owner of Life Amplified will be here for all 3 episodes.Come with me for a quickie. This one's about lifting as we go.When I started my Next Level training - that was my emotional intelligence training back in 2016, I had no idea what it would entail. I was there because a friend suggested the training for my own personal growth. I'm not here today to list all the things I gained, but one of those things was a personal coach. My coaches, across my program, not only called me out on my fears and complaints, they not only answered my hard questions, they were also cheerleaders. When I said, “It's too hard,” or “I can't do it.” they said, “If you say so.” And, I automatically knew it was up to me to change my attitude. But when I was in the struggle to pull up courage, to face fear and self doubt, they would look at me with complete and utter faith. They would help me envision outcomes and create belief. When I doubted, they did not. Oh my heart! What an incredible gift. To find people who will believe and lift you, support you when you need it most.Join us for the audio program where we talk - short and sweet about the importance of encouraging each other.Some of the things we talk about:“You can borrow my belief in you until you can believe it for yourself.” - Jessica's friend.We don't do life alone, and we have chances everyday to make a big difference in people's lives - in the lives of our families and friends. These moments of cheerleading can make a huge difference in each other's lives, can cement relationships. We can make history when we cheerlead at the crossroads of people's dreams.I heard a story the other day of a little gal that carried glitter in her pockets. When her mom was doing laundry she asked her why there was glitter in her pockets. “Mom,” she said, “you never know when someone needs to be celebrated.”Clifton Strength Finders: Jessica's strength is WOO. How many of your have the gift of Winning Others Over by supporting them.Reminder - in my book LIFE - Living Intentional and Fearless Everyday, the 21-Challenges, Challenge 12 is - Give someone in your SOI hardy encouragement for something they are doing. Do what you can to forward THEIR agenda.Sometimes this is simple like leaving a podcast review for a podcast you like. Maybe it's showing up to a ribbon cutting or kick-off party, maybe it's calling to tell them you know they've got what it takes to make their dream happen. Think about the other person, what they are trying to accomplish - how you can support them and what you can contribute to helping them move forward. By small and simple things. Whether it's glitter in your pocket to throw for those spontaneous celebrations, or really standing for someone's dream. Whether it's a quick phone call to say, “you can do it,” or creating a killer play-list for someone with all the “take the world by storm” songs, let's be cheerleaders. Of course your challenge this week is to find someone in your SOI that you can cheer on. That you can celebrate. That you can shore up their foundation when they doubt.LET'S DO THIS! Have a great two weeks, until we meet again.

Rev Real Estate School | New Real Estate Agent Podcast
252 - Interview: Incredible! The Blueprint For Building an Astounding Repeat & Referral Business

Rev Real Estate School | New Real Estate Agent Podcast

Play Episode Listen Later Nov 9, 2022 41:28


“My goal is to make them feel something.” Meet Kevin Doyle - one of the all-time best repeat and referral real estate agents. Kevin built one of the most impressive real estate businesses with a full focus on generating leads through referrals from past clients. In this episode, you're going to learn exactly how Kevin built his business and expanded his network. Kevin shares the new agent message he sent to everyone he knows when he first got his license and his strategy for client care. You'll learn all about Kevin's lead generation structure and yearly plan. He discusses relationship building, pop-bys, client event strategy, and how to stay top of mind. Kevin also shares how he's handled rejection as a growing agent and how to grow your database when you don't have an SOI. You'll also learn how he uses social media to stay top of mind. 0:00 Intro 1:11 How Kevin got into real estate? 2:16 Kevin's first years in real estate 3:54 Most efficient lead sources as a new agent 5:02 The social media reach-out messaging 6:13 Social media strategy 8:53 How often are you posting on social? 10:02 Handling rejection 11:53 How Kevin reached out to his SOI when starting 12:32 How do you receive so many referrals? 13:56 How do you build relationships with your clients? 14:28 What are you doing to build relationships with clients? 16:32 What if you don't have a database or SOI 18:05 Post-transaction follow-up and taking care of clients beyond real estate 21:32 How do you deliver your pop-by gifts 22:20 Asking for referrals 23:36 Staying in touch at scale 24:20 Client appreciation events 28:52 How many pop-bys do you do per year? 30:58 Challenges Kevin has encountered 32:01 Solo vs building a team 33:44 Time management 35:49 Suggestions for new agents 38:46 What should agents stop doing Kevin Doyle: https://www.instagram.com/kevindoyle4realtyyeg Sign up for the weekly Rev Real Estate School Newsletter: https://rev-real-estate-school.ck.page/5b0889360c Rev Real Estate School: https://www.revrealestateschool.com/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.