Agent Power Huddle

Susan kicks off Mindset Monday with powerful goal-setting strategies for 2026, sharing how SMART goals and the RPM method help turn vision into action. She dives into mindset, accountability, daily habits, and leveraging strengths to break old patterns and build momentum—reminding agents that faith, focus, and consistent action are key to moving mountains.

Ed breaks down proven strategies for overcoming buyer hesitation in January, addressing common concerns around interest rates, timing, and uncertainty. This episode covers practical scripts, data-driven conversations, and ways to position today's market advantages—like lower competition and motivated sellers. Ed also shares techniques for managing difficult buyer criteria, setting expectations, and helping clients move forward with confidence using clarity instead of pressure.

In this episode, Sara and Heather unpack what authentic follow-up really looks like in today's real estate market. They share their journeys building successful ISA businesses, discuss how the market has shifted from “easy” to intentional, and break down practical strategies for handling objections, emotional clients, and stalled conversations. You'll hear real examples of re-engaging silent prospects, navigating hesitation with empathy, and creating follow-up systems that respect clients while keeping momentum. A candid conversation about confidence, consistency, and leading with integrity in every interaction.

In this episode, Barry introduces the power of digital vision boards as a modern approach to goal-setting and mental fitness. He explains how combining visuals, affirmations, music, and emotion can reprogram the subconscious mind, strengthen focus, and accelerate success. Barry shares practical tips on creating affirmations, using your own voice, and replacing passive habits with intentional daily reinforcement to support personal and professional growth.

In this episode, Dill Ward hosts the final Agent Power Huddle of 2025, focusing on proactive client support and leadership in real estate. She shares how agents can build trust by setting clear expectations, establishing boundaries, and leading clients with confidence through every stage of the transaction. Dill emphasizes that strong communication, decisive problem-solving, and calm, consistent leadership—not just production or tools—are what truly differentiate great agents in challenging moments.

In this episode, Barry shares three core principles for success in 2026, starting with the importance of reflecting on 2025 through a lens of gratitude. He challenges listeners to move beyond vague resolutions and instead make clear, committed decisions backed by action and sacrifice. The session closes with a powerful call to identify one defining decision for 2026 and the specific sacrifices required to make it a reality.

In this Mindset Monday session, Monica dives into self-coaching as a critical skill for real estate agents heading into 2026. She explores stretch goal setting, readiness for change, and the importance of honest self-reflection, while sharing practical strategies to avoid burnout, improve pricing conversations, and stay accountable. The episode encourages agents to lead themselves first—by practicing consistently, using data and scripts, and committing to one intentional stretch each week for personal and professional growth.

In the final Agent Power Huddle of the year, Ed breaks down the five core conversations that will drive 80% of closings in 2026. He covers re-engaging past clients, setting appointments, navigating price and market reality with sellers, handling hesitant buyers, and confidently asking for referrals. The focus is on mastering conversations—not chasing tools or leads—with practical scripts, option-based strategies, and real-world pricing guidance to help agents increase income through clarity and confidence.

In this episode, Yitzchak and Danny dive into how real estate agents can buy back their time through effective delegation and virtual assistants. They break down what tasks to delegate, how to hire with clarity, and the systems needed to free agents up for high-value activities like negotiations and client relationships. From CRM management to marketing and admin workflows, this conversation offers practical guidance for building leverage, improving communication, and scaling a real estate business without burnout.

In this episode of Agent Power Huddle, Dill Ward breaks down why confidence is one of the most critical resilience skills in real estate—especially in commission-based careers. She shares practical strategies to rebuild confidence during challenging markets, including tracking wins, reframing setbacks, strengthening communication skills, and focusing on intentional daily actions. From mindset shifts and self-care to surrounding yourself with the right people, this conversation offers actionable insights to help agents regain momentum, sharpen their skills, and show up stronger for long-term success.

In this episode of Agent Power Huddle, real estate veteran Ed Lane breaks down the psychology of persuasion and how agents can create clarity, confidence, and trust with clients. From future pacing and risk reduction to practical scripts for handling referrals and Zillow price objections, Ed shares simple, proven language agents can use immediately. The session wraps with guidance on non-pressure referrals and a reminder to leverage Ed's custom GPT, WhatWouldEdSay.com, for real-world scripting support.

In this behind-the-scenes episode, JoAnna, and Raysun coordinate the technical and scheduling details for upcoming interviews, including screen sharing, intro music timing, and co-host setup. They also discuss holiday scheduling adjustments, confirming show breaks around Christmas and New Year's, and aligning January dates post-holidays. A practical look at how the team keeps shows running smoothly while adapting to real-life timing and logistics.

In this episode, Barry breaks down the major disruptions reshaping the real estate industry—from commission compression after the NAR settlement to rapid consolidation driven by companies like Zillow, Redfin, and Compass. He explains why traditional agent models are becoming increasingly vulnerable and why many agents may exit the industry by 2026 if they don't adapt. Barry challenges agents to shift from a sales mindset to an entrepreneurial one, emphasizing brand ownership, multiple revenue streams, and scalable systems. This conversation is a wake-up call for agents who want to future-proof their business, leverage technology and AI, and build long-term financial freedom beyond personal production.

In this episode, Yitzhak Pierson breaks down how he uses YouTube as a passive lead-generation machine for real estate. He shares how evergreen content continues working long after it's published, his SEO strategy, and the tools he uses to optimize video reach. Yitzhak reveals how a single YouTube lead turned into 80+ transactions and walks through his lead funnel from YouTube → CRM → client. Perfect for agents ready to attract business instead of chase it.

In this episode, Ed Lane shares practical strategies for handling real estate objections during the holiday season. He breaks down how to position December as an opportunity for both buyers and sellers, leverage motivated holiday sellers, and structure efficient showings that encourage action. Ed also dives into seller consultation conversations, strategic listing timing, and how January launch dates can increase sale prices. Plus, he answers live questions—from handling lowball buyers to navigating tenant issues and rising HOA fees. A value-packed conversation for any agent looking to guide clients with confidence through the holiday market.

Dill Ward led a session on maximizing connections at events, encouraging agents to show up as connectors—not card collectors. She shared practical strategies like using digital business cards, taking selfies with new contacts for easier follow-ups, and identifying event organizers or key people to build deeper relationships and expand networks. Dill emphasized attending events with clear intentions—whether to reconnect with past clients, meet collaborators, or learn something new—and recommended using curiosity-based questions to spark meaningful conversations. She also highlighted the power of hosting events to position yourself as a leader and shared that intentional relationship-building has helped her generate over $35M in business through personal connections.

Dan shared his personal journey of growth, emphasizing stewardship—leaving people and places better than we found them—as a guiding principle for life and real estate. He highlighted three pillars for success in business: resourcefulness, resilience, and responsibility, encouraging agents to take initiative, leverage available tools and community support, and believe in their ability to solve problems.Through stories from his time as a teacher and later as an agent, Dan illustrated how resilience builds with practice, and how positive routines, mindset shifts, and personal responsibility can transform stress into strength. He reminded attendees that improving ourselves helps elevate those around us—and ultimately, the world.

Raysun Frost and Brandon Lopez emphasized the power of agent-to-agent relationships in closing deals and creating better client experiences. Instead of relying solely on speed-to-lead, they highlighted authentic communication, collaboration, and mutual respect as keys to smoother transactions and stronger business outcomes.Brandon shared how his transparent and relationship-focused approach builds trust with both clients and agents. He encourages picking up the phone instead of relying on text, leaving simple voicemails, showing genuine interest, and even sending thank-you cards — small actions that create long-lasting business connections.

Monica shared key lessons from The Greatest Salesman in the World by Og Mandino, highlighting 10 core success principles including forming strong habits, leading with love, persistence, mastering emotions, and taking action. She encouraged agents to build a three-part bucket list — to do, to have, to give — to gain clarity and attract opportunities. Monica closed by emphasizing gratitude, collaboration, and leaning on the eXp community for support and growth.

Ed Lane led a focused training on motivating buyers during the slower December season, emphasizing the importance of creating urgency, addressing objections early, and offering unique incentives such as stronger negotiation opportunities and reduced competition. He highlighted the value of pre-approvals and off-market access as key differentiators for agents, and encouraged attendees to leverage educational buyer-presentation videos and his custom GPT tool for scripts. Ed also covered strategies for re-engaging silent buyers using patient, empathetic follow-ups and escalating communication touches. He noted that current market conditions make it a genuinely strong time to buy, with motivated sellers and potential equity upside. Ed closed by explaining his proven January 22nd relisting strategy for sellers who prefer to wait until after the New Year, ensuring listings capture peak post-holiday buyer activity.

Yitzchak led a comprehensive training on optimizing Google Business Profiles for real estate agents, highlighting how SEO, Answer Engine Optimization (AEO), and Algorithmic Entity Optimization help agents rank higher in Google search, map packs, and AI-generated recommendations. Using his own profile—ranked fourth for “Best Realtor in New Braunfels, Texas,” with 248 photos and 67 five-star reviews—he demonstrated best practices such as consistent branding, using “Best Realtor”–style keywords, selecting the correct primary category, adding 10–15 hyperlocal service areas, and uploading high-quality, geotagged photos. Yitzchak emphasized the importance of organic reviews, weekly posts, Q&A entries, and cross-posting content to strengthen online authority. He reinforced that an optimized Google Business Profile serves as a high-converting digital resume, crucial as nearly 70% of real estate decisions now begin online, and announced upcoming follow-up sessions plus a PDF guide for attendees.

The team brainstormed creative client appreciation and Popeye ideas for the holidays, with Sara suggesting simple, low-cost gifts like mason jar pickles, apple pies, bath salts, and pumpkin-themed treats. The conversation expanded to holiday-themed Popeyes such as recipe cards with ingredients, Christmas cookies, poinsettias, and personalized cards. Sara explored charcuterie box deliveries while noting weather challenges, and the group discussed balancing creativity with budget as items like pumpkins and candy can add up quickly. They wrapped up by committing to increase their social media presence in 2024, with Tracy planning to post more consistently—especially on TikTok—to boost engagement and visibility.

Barry led a powerful session on belief, planning, and execution—highlighting that success in real estate and life comes from consistent daily habits, not big sporadic actions. He introduced the concept of Kaizen, the practice of making small, continuous improvements, and explained James Clear's habit loop: cue → craving → response → reward. Barry shared practical steps for building strong habits in 2026, including starting small, removing friction, tracking progress, and celebrating incremental wins. He encouraged attendees to apply these principles to both business and personal goals, reminding them that the compounding effect of small, daily actions creates massive long-term results.

Ed outlined the three selling paths every seller should see—cash sale, as-is listing, and as-repaired listing—and stressed presenting all three with real numbers to position yourself as the trusted solution provider. He shared his Moving Concierge system, where sellers sign a listing agreement, the home gets a Matterport scan for accurate repair measurements, and contractors prepare a repair scope, timeline, and as-repaired valuation. Ed showcased multiple success stories where this approach dramatically increased sales prices and ROI, noting that he fronts the rehab costs, requires a minimum 40% return on improvements, and allows sellers to keep all profits. He closed by referencing helpful tools including his “Color Picture CMA Tour” video and his custom GPT at WhatWouldEdSay.com.

During Mindset Monday, Susan Johnson focused on staying consistent and grounded amid today's tougher real estate conditions. She emphasized that while some agents are thriving and others are experiencing slower results, success still comes from belief, daily standards, and meaningful conversations with clients. Susan encouraged agents to separate their identity from their production, maintain confidence, and stay committed to core activities—lead generation, valuable content, and nurturing their sphere. She highlighted the power of unity, self-care, and showing up with steady, positive energy, reminding everyone that consistent effort creates momentum and positions them for long-term success even when results are delayed.

Ed Lane, a 38-year real estate veteran from Seattle, led a focused training on why the holiday season can be one of the strongest times to sell. He emphasized that a seller's personal circumstances—not the calendar—should guide listing decisions, and he provided proven scripts to address common objections about selling in December. Ed shared that December consistently ranks as his third-busiest month for closings, due to the higher motivation and seriousness of holiday buyers. He also covered how to navigate holiday décor, tax advantages of year-end closings, and the strategic benefits of getting on the market before the January listing surge.

Positive Energy & Authenticity in Real EstateSara led a session focused on the power of mindset and energy in real estate, stressing that “your vibe attracts your tribe.” She shared practical techniques—like smiling before calls and setting intentions—to help agents project confidence and positivity. Sara emphasized the trust-building trio of authenticity, logic, and empathy, explaining that clients respond most to agents whose energy and words are aligned. She also encouraged using affirmations and mindful thought patterns to stay productive during slower seasons.Sara highlighted how an agent's internal state directly influences client experiences, from listing appointments to showing homes. She shared personal stories about shifting energy to revive struggling listings and offered simple resets—deep breathing, posture changes, or uplifting music—to stay grounded. She reminded agents that every home carries a vibe, and maintaining genuine, positive energy helps attract the right clients while strengthening long-term relationships.

Dill Ward, ICON agent and team leader with eXp Realty in Portland, Oregon, led the Transformative Real Estate Agent Series, focusing on how energy, presence, and authenticity shape success in real estate. She emphasized that energy is a realtor's most powerful tool—serving as their “billboard”—and influences every client interaction. Throughout the session, Dill shared practical strategies for maintaining positive energy and building trust, including grounding techniques, affirmations like “I'm here,” and the release meditation technique to stay centered during challenges. She encouraged agents to approach meetings with intention, stay fully present, and project consistency across all interactions. Dill concluded by reminding participants that authenticity, follow-through, and genuine curiosity are the keys to creating magnetic client relationships and lasting business success.

Ed Lane led a “Scripting Friday” session focused on helping agents navigate holiday season real estate opportunities. He emphasized that the end of the year can be an ideal time for buyers, with motivated sellers, reduced competition, and favorable negotiating conditions. Ed encouraged agents to create urgency without pressure by highlighting benefits like potential tax deductions, flexible closing dates, and locking in current interest rates before the spring market surge. He also discussed smart negotiation tactics—advising agents to analyze each property individually, avoid lowball offers, and focus on crafting win-win terms. Ed reminded attendees that successful holiday deals come from education, empathy, and helping clients see both the emotional and financial advantages of acting now.

Monica led a Mindset Monday session focused on wrapping up the year strong and setting clear goals for 2024. Drawing from Think and Grow Rich, she emphasized the power of mindset, belief, and action in achieving real estate success. Monica encouraged agents to review their year, reconnect with clients during the holidays, and write down their top three desires with a clear “why.” She highlighted the importance of faith over fear, breaking goals into daily actionable steps, and tracking progress with a scorecard. Monica also discussed overcoming resistance, procrastination, and fear of rejection by focusing on visualization and positive affirmations. She concluded by encouraging attendees to join mastermind groups for accountability and to take consistent, intentional action toward their goals.

Ed led a session on preventing deals from falling apart during home inspections by preparing clients with clear expectations. He introduced the “minor, moderate, major” script to help buyers categorize inspection findings and stay focused on critical issues rather than getting overwhelmed. Ed emphasized discussing this before clients receive the inspection report to reframe their perspective and maintain confidence in the purchase. He also shared negotiation strategies using the same framework to prioritize repairs and prevent emotional decision-making. The discussion expanded to home warranties, vendor relationships, and California listing laws, with Ed advising agents to build trust through reliable contractors, pre-inspections, and compliance with state agreements.

Cassie shared strategies for using Facebook and Instagram Stories to boost real estate visibility and engagement. She recommended posting authentic, relatable content daily using a 70/30 personal-to-business balance. Cassie also advised using polls, listings, and cross-posting to build credibility and trust, while leveraging Facebook Memories and Instagram Highlights to showcase past stories and strengthen brand presence.

Dan emphasized that burnout exists on a spectrum and is more about internal dialogue than external stressors. He explained that stress often comes from unmet expectations, and entrepreneurs must learn to shift their relationship with stress rather than eliminate it. Building resilience involves mindset, efficiency, and constant reprioritization, supported by tools like assistants or AI. He also highlighted the importance of responsibility and acceptance, noting that growth begins when individuals take ownership of their circumstances. Dan encouraged creating space for reflection, making decisions from a calm state, and setting realistic expectations. By focusing on resilience, resourcefulness, and clarity, entrepreneurs can better manage stress, avoid burnout, and move forward with purpose.

Sara led a session on adapting to seasonal shifts in real estate, encouraging agents to use the slower fall period for reflection, strategy alignment, and mindset work. She introduced affirmations to maintain positivity and gratitude, reminding agents to work smarter and embrace the natural cycles of hustle and harvest in business. Drawing inspiration from a Mariners fan's visualization of catching a historic home run, Sara highlighted the power of preparation, mindset, and positive visualization in creating success. She also emphasized the importance of yearly reflection, asking participants to identify their top three wins and lessons learned. Sharing her own growth story around hiring and setting boundaries, Sara encouraged agents to release what drains them and prepare for new opportunities. She closed by underscoring the role of community, rest, and consistent daily action in building sustainable success, while inviting attendees to connect further through her podcast.

Devin, an 11-year real estate professional, shared his journey from tech to real estate in Portland, stressing the importance of mentorship and team support for new agents. He highlighted his focus on residential properties and explained how working across Portland and Vancouver has given him diverse experience. Devin and Dill discussed the modern challenge of “analysis paralysis” among buyers, noting that while clients have more information than ever, agents must guide them in prioritizing lifestyle and location to make confident decisions.They emphasized the need for adaptability in real estate, tailoring strategies to each client's situation rather than applying a one-size-fits-all approach. Devin shared his methods for managing buyer engagement, from pacing house viewings to avoid overwhelm to using creative offer strategies like repair and appraisal guarantees. Both agreed that proactive communication, rapport-building, and understanding client motivations are essential for successful transactions in today's market.   

Barry emphasized the importance of finishing the year strong while laying the groundwork for 2026, comparing it to a sprinter running through the finish line. He introduced five key pillars for success—mindset and resilience, productivity, financial resources, relationships, and vision—and encouraged attendees to self-assess their strengths and gaps. Barry shared strategies like journaling, affirmations, and meditation to build resilience, along with shifting from time management to activity management to maximize productivity. He also highlighted the role of AI and virtual assistants in saving time, reframing expenses as business investments, and being intentional about building supportive networks. Barry urged participants to set a 12-month vision now rather than waiting for January, stressing that clarity of purpose and consistent small improvements (Kaizen) drive growth. He closed by inviting attendees to upcoming events and training, reinforcing that momentum, mindset, and vision are the foundation for long-term success.

Ed Lane led a Scripting Friday focused on holiday-season real estate strategies, clarifying that “holiday scripting” refers to handling listings and clients during the fourth quarter—not holiday parties. He noted that although live attendance was small, most agents watch the replays. Ed emphasized that agents should not mentally “check out” during Q4, as December has historically been one of his strongest production months. He encouraged agents to first understand a seller's urgency and motivation before giving advice and reminded everyone that many sellers must move regardless of the time of year. Ed also shared a high-performing strategy for January listings: putting homes on the market the third or fourth Thursday of January. He explained that many buyers begin searching immediately after New Year's, while inventory remains low, giving sellers an edge compared to spring when competition increases. His takeaway was clear—agents shouldn't discourage fourth-quarter listings, as timing is often outside the seller's control, and the season offers opportunities for both market share and strong results.

Dan delivered a motivational session focused on personal transformation through the “3 Rs”: Resiliency, Resourcefulness, and Responsibility. He shared inspiring stories — including one of a team member overcoming incredible hardships — to demonstrate how resilience comes from mindset, relationships, and self-care. He emphasized that mental and emotional strength begins with controlling our thoughts and energy.Dan also stressed that success isn't about waiting for someone to save you — it's about being resourceful with what's available and taking full responsibility for your actions and outcomes. His core message: when you stop playing the victim and start owning your choices, you gain true power to change your life and positively impact others.

Sara emphasized the importance of having a clear one-year vision in real estate to avoid operating from desperation or randomness. She encouraged agents to define their ideal clients, write down what success looks like, and align all marketing and daily actions with that vision. The key takeaway: stop trying to work with everyone—get intentional, stay consistent, and build a business on purpose, not by accident.

ICON agent Dill Ward hosted a powerful discussion with Christine Orlandi and Tinasmac on creating raving fans in today's buyer market. Key Takeaways:Client Advocacy: Buyers need strong advocates as the market shifts; slowing down to understand needs builds trust.Cutting Through Noise: Agents must help clients filter overwhelming data and media to make confident decisions.Expectation Management: Use tools like the “window into the past”—showing recent sales—to align buyer criteria and budget.Negotiation & Relationships: Strong agent-to-agent relationships and creativity can make or break deals.Referral Power: Persistent relationship-building—through gestures, follow-ups, and personal connections—drives long-term referral success.Client-Centric Approach: Treat every client as important, focus on relationships, and position yourself as a trusted leader.

Monica led a powerful discussion on self-transcendence, goal-setting, and personal growth. Drawing from Jordan Peterson's insights, she encouraged aiming higher than one's current self, balancing responsibilities with personal desires, and using calendars for effective time management.Key themes:Self-Transcendence: Admire and love yourself, face fears, and take responsibility for daily actions.Goal-Setting: Write down ambitious goals, keep them visible, and connect to your deeper “why.”Mindset & Motivation: Avoid victimhood, practice courage, and embrace small consistent progress (“The Slight Edge”).Tools for Growth: Use DISC assessments to improve relationships, visualize success, and set time aside for reflection.

Helen, with 18 years of experience leading a team of 14 agents and 4 staff, shared strategies for building and scaling a real estate team. She emphasized defining the ideal team structure, clear agreements, and strong value propositions to attract agents. Key points included:Team Structure & Systems – Establish agreements, lead distribution rules, and compensation policies.Productivity Tools – Use CRM systems, SOPs, and regular accountability meetings.Coaching & Growth – Provide ongoing training, support personal/business development, and guide agents in structuring their businesses.Roadmap to Success – Define team avatar, set exit plans, implement systems, and foster continuous learning.Helen highlighted that success comes from clarity, accountability, and adding value while tailoring the team model to individual goals.

Susan Johnson led a discussion on the importance of unity and human connection, especially in challenging times. She emphasized that unity is about valuing humanity above differences and that small, intentional acts—like listening deeply, checking in on others, celebrating successes, showing kindness, and expressing gratitude—strengthen bonds and foster resilience. Susan encouraged participants to create shared moments (family dinners, walks, coffee meetups) and to commit to at least one intentional act of connection each week, highlighting how small gestures can spark a ripple effect of compassion and unity.

Ed Lane hosted Scripting Fridays, focusing on confident communication and effective dialogues, supported by his resource site whatwouldEdsay.com. He shared market insights, noting mortgage rates are trending downward ahead of the Fed's meeting and advising buyers to act quickly while sellers remain patient. Ed stressed staying politically neutral with clients, even when frustrated by policy decisions. He provided strategies for negotiating closing cost credits, including key questions to ask listing brokers and rapport-building techniques. For sellers, he recommended patience, possible price adjustments after 60 days, and relisting in January to reset days on market.

Ed led a mastermind on referral management, highlighting the importance of CRMs and classifying contacts into A, B, and C categories to identify top referral sources. He shared quick strategies for contacting databases, using memory joggers, and coaching contacts on how to refer effectively. Ed emphasized the need for a strong, memorable value proposition (“gold brick”) to stand out with clients and referral partners. He also discussed lead management, 17-touch client engagement methods, and incorporating charitable events for stronger connections. The session wrapped with guidance on handling buyers wanting to switch agents, stressing credibility, rapport, and broker consultation.

Brian led a session on real estate investing, emphasizing the importance of asking sellers about their motivations and presenting multiple options, from quick cash sales to long-term rentals. He discussed navigating rising interest rates, evaluating deals through ARV, and using hard money or private funding with proper legal structures. Brian compared quick flips versus full flips, highlighting profitability, risks, and the need for accurate calculations. He also outlined buy box strategies, financial calculators, and key rental metrics like cap rates and cash flow. The session closed with market insights on Denver and Salt Lake City, stressing the value of buying right and building strong realtor and wholesaler relationships.

Ed hosted a special Labor Day edition of Scripting Fridays, centering the discussion on value propositions and the role of consistent follow-up in real estate deals. He described a value proposition as a “gold brick” — something so compelling that buyers or sellers can't resist meeting with you. Technical issues delayed his presentation software, but the group focused on comparing and practicing different approaches to scripting.

Brian shared practical, no-fluff strategies for building wealth through real estate, emphasizing diversification, due diligence, and protecting investor relationships. His approach blended tax strategies, fix-and-flip tactics, risk management, and legal protections that every aspiring investor should know.