Podcast appearances and mentions of peter as

SALLY:Oh, PETER, there you are.　　You've been ages. What kept you so long?　　PETER:I'm sorry I'm so late, SALLY.　　Have you been waiting long?　　SALLY:Oh, half an hour.　　But it doesn't matter.　　I've had a coffee and I've been reading this guidebook for tourists.　　Sit down. You look very hot and tired.　　What would you like to drink?　　PETER:I'd love a really chilled mineral water or something.　　Will you have another coffee?　　SALLY:Yes. I will. The waitress will be back in a moment.　　Why were you so late?　　Did something happen?　　PETER:Yes. You know I went to the bank to cash some travellers cheques?　　Well, the exchange rate was looking healthy, but when I went to the teller, they told me the computer system was temporarily down, so they couldn't do any transactions.　　They said the problem would be fixed in a few minutes, so I waited.　　And then I started talking to another guy in the bank, and I forgot the time.　　SALLY:Oh, really?　　Someone you met in the bank?　　Does he work there?　　PETER:No, he was a tourist, from New York.　　His name's Henry, and he's been here for a week, but he's moving on to Germany tomorrow.　　He's an architect, and he's spending four weeks travelling around Europe.　　SALLY:Just like us!　　PETER:Yeah, just like us.　　He told me the names of some places where we should eat.　　Great food, and not too expensive, he said.　　Oh, and he also gave me this map of the bus system.　　He said he didn't need it anymore.　　SALLY:That's useful. Pity he's moving on tomorrow.　　Ah, here's the waitress. Let's order.　　Do you want anything to eat, or shall we just have a drink?　　PETER:Well. I'm hungry, and we've got a lot of sightseeing to do, so let's just have a snack and a drink.　　SALLY:Sounds good to me.　　PETER:Well, let's decide what well see today.　　I guess the best place to start is the Cathedral, and then the Castle.　　What are the opening times for those two?　　SALLY:Well, according to this guidebook, the Cathedral is only open from nine-thirty in the morning until midday.　　No. hang on. That's the Cathedral Museum.　　The Cathedral itself is open morning and afternoon.　　The Castle is just open from one to five, so we can't go there until after lunch.　　I really want to spend some time in the Art Gallery, because they've got this wonderful painting by Rembrandt that I've always wanted to see.　　PETER:What else should we see?　　SALLY:Well, the guidebook says the Botanical Gardens are worth spending some time in, and they're open all day, from eight to six, so we can go there any time.　　I'd like to go to the Markets near the river too, but... oh ... no, wait, that's only in the mornings, too.　　PETER:As well as today and tomorrow, we can see some other places on Monday, you know.　　But I don't think the Markets will be open then: they only open on Thursdays, so we've missed them for this week.　　Maybe we should go to the Cathedral today because it's Sunday tomorrow, and even though it's open every day it might be more difficult to get in tomorrow because of the church services.　　SALLY:That's true, but the Art Gallery isn't open on Sundays at all, so we'll have to go there today.　　The Castle's open every day except Mondays, so we're OK there, and the Gardens of course only close at night.　　PETER:Are all these places free or do we have to pay to go in?　　What does the guidebook say?　　SALLY:I think there's a charge for all of them except the BotanicalGardens.　　Oh, and the Markets, of course you don't pay to go in.　　PETER:OK, well, it looks like our plan is this: we'll go to see the painting you like first, the Rembrandt, then have lunch and go on to the Castle after that, and then the Cathedral.　　SALLY:OK. It says here that the roof of the Cathedral is really beautiful.　　PETER:Is that right?　　What I really want to do at the Cathedral is climb the tower.　　The view is supposed to be spectacular.　　SALLY:OK, well, that'll be more than enough for today.　　Then, tomorrow, let's go to the Botanical Gardens and have a picnic.　　I want to sit by the river and watch the swans.　　This city's famous for them.

更多英语知识，请关注微信公众号: VOA英语每日一听 Jana: So, Peter, I've been asking you about hunting for treasure. Can I ask you a few more questions?Peter: Sure.Jana: So why are there so many sunken ships in South Africa?Peter: Well I guess around the southern tip of Africa because of the really bad weather. It really changes really quickly in those parts and with the ancient ships, I guess they weren't really prepared for that kind of weather, it's unexpected, so I think that's probably one reason. And I think one of the other reasons is probably piracy, people that were after them, the loot I guess if you want to put it that way, yeah.Jana: Right, and if it's so dangerous, how do people find these sunken ships nowadays?Peter: I think, obviously with technological advances it's easier to track where the, possibly where these sunken ships might be. I think they can use satellite navigation and things like that but obviously also finding out more about history and, you know, going through historical records and finding out the old shipping routes and possibly where ships got lost and finding it that way, I think, is now, is more easier than it used to be.Jana: So it sounds like an interesting combination of technology, science, history...Peter: I would guess so.Jana: Adventure.Peter: Adventure, yeah.Jana: So your friend does this as a hobby. Do you know if it's very expensive? Is it a big investment to...?Peter: As far as I remember what he told me and I think it's really expensive and they formed a little company to start off with but because it involves so much searching and basically doing historical research, also doing a lot of preparation and technological preparation and finding, first tracking, sorry first finding places where possible finds maybe and then actually preparing equipment and some of its really deep-sea diving so it involves, I think, a lot of initial capital investment to get it going. Obviously there might be a lot of return when they actually find something but I think in many cases they don't find as much as they expected so there's a potential for losing a lot of money so you'd have to have quite a bit of capital investment behind you if you start out.Jana: Right. So you need a lot of courage and a lot of money?Peter: Yes. But I think he's an adventurer so he, I think he goes where adventure leads him so it would be a nice job to do I think.

Peter Hirsch is a social entrepreneur. He’s also a sought after international speaker, but that’s not how he introduces himself. For Peter, it’s a lot more important to talk about where you come from, and not who knows where you’re going. And today on Masters of Wealth, he’s sitting down with Johnny to talk about what exactly social entrepreneurship is, why being happy with money isn’t always so different from being evil, and why the first goal of any charity is profit (and why that’s not a bad thing). To find out more about Peter, check out his Facebook page at facebook.com/plhirsch, or follow him on LinkedIn @peterlhirsch. To learn more about Johnny and to hear more episodes of Masters of Wealth, follow him on Facebook at facebook.com/JohnnyWimbrey and check out his website at johnnywimbrey.com.Show Notes & Show Quotes: ----7:05 (Peter) - I am more than my degrees, and so are you! And you are more than your lack of degrees! 9:25 (Peter) - Unlike every other creature on earth, we have the dignity of choice!11:15 (Johnny) - I had an honor of fear. I could not disrespect my father at all. 13:55 (Peter) - And it was the first major lesson of my life - if you do something just for money, you will be miserable. 15:25 (Peter) - As a matter of fact, it took me losing EVERYTHING to be able to look up to God. 17:55 (Peter) - Y’know, whenever you don’t live what you’re meant to live, everything in life goes astray. 25:15 (Peter) - The working definition of social entrepreneurship is taking the cash flow business know-how technologies of a for-profit company and combining it with the heart and the passion and the purpose of a not-for-profit organization with the goal of creating sustainable change. 33:20 (Peter) - Let me tell you something - and people do not like hearing this - I don’t know any broke philanthropists. 40:40 (Peter) - And the reality is, the greater the fall, the greater the qualifications. Peter Hirsch: ---Facebook Page: https://www.facebook.com/plhirschTwitter: @peterhirschInstagram: @peterlhirschLinkedIn: https://www.linkedin.com/in/peterlhirschPeter’s Website: https://home.ibuumerang.com/Johnny Wimbrey: ---Facebook: facebook.com/JohnnyWimbreyInstagram: @wimbreyTwitter: @wimbreyWebsite: johnnywimbrey.com Books featured in this Episode:---Peter Hirsch - Living the Significant LifeJohnny Wimbrey - From The Hood To Doing Good

The first episode talks about how we should be creating video content for all the parts of the sales funnel. We invited Tyler Lessard, the VP of Marketing at Vidyard.  Here are the links to some of the things we spoke about on the podcast. Chalk TalksInbound marketing conferenceBrian Hallingan, CEO of Hubspot Transcript of the podcast episode Tyler Lessard: 50% of your content should be video. Peter: This is Time for Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Peter: Hi, my name is Peter, and I welcome you to the very first episode of the Time for Marketing podcast. I'm a marketing person myself. I have worked in SEO, I've worked in content marketing, I've worked in email marketing, and because of that, I've been to a lot of marketing conferences. I've learned a lot there, but sadly, I was never able to go to all of the conferences I wanted to go to. That means, of course, I've missed a lot of interesting talks, and probably, so have you. The idea of what we're doing here is, we want to change that. We don't want to miss any interesting talks on any conference anymore. So, what I do in this podcast is I look for interesting people who speak at marketing conferences, I invite them and allow them to sum up their presentations in five minutes. I give them questions about what they told us, and release all that in a podcast. This is the very first episode. We have a lot of excellent guests lined up. We have a really nice guest for the first episode, and because I don't want you to miss any of the future guests, I will ask you to subscribe. You can, of course, go to iTunes or wherever you get your podcasts, and if you like the podcast, of course after you finish listening to it, go to iTunes and rate and comment on the podcast. All right, our first guest is-- Tyler: Tyler Lessard. Peter: He works at-- Tyler: I'm the VP marketing here at Vidyard. The company is a video platform for businesses. Peter: We found him as a speaker at the content marketing conference. The title of his presentation was, "The art of creating customer experiences with sight, sound, and motion." I would like to ask you to sum up your speech in the next five minutes, and give us the most important points that you gave at the conference. Tyler: Yes, absolutely. I think tied to what I said with regards to video being a more and more important part of the customer life cycle, I think most of us will agree that today's audiences expect richer or more personalized, more interesting communications. Whether it's your top of funnel marketing activities, whether it's how they're learning about your products and your company, how they're interacting with sales representatives, or even existing customers, how they're being educated on how to use your products or services, or how they're being communicated with by their account reps. Gone are the days of long text-based emails, and white papers, and things like that, and more and more it's about short-form blog content, short-form infographics, and of course, rich media and video content. One of the things that I'm really passionate about is this notion of, in this new world, as we're changing the ways we communicate with prospects and with customers, video becomes a very important part to how we build relationships and how we create really, what I call remarkable experiences with individuals. Again, as they more and more go into self-service mode, right? If you think back 10, 15 years, most B2B companies were about, there was more a direct sales process. You would have that face time with clients, and you'd build relationships as you go through that buyer's journey, but these days, that's getting less and less. People are more expecting to consume content on their own time and in their own digital worlds. As marketing and sales leaders, we need to be providing them with the kind of content that still builds relationships, that still wows them, that still builds an emotional connection to our brand. As I hinted at earlier, I don't think that text-based emails and white papers are enough to do that. Really, the impetus here is to challenge us as marketers to think about, how do we build relationships with prospects throughout the buyer's journey? How do we use things like video to connect in more emotional and engaging ways? As we look at, some of the big takeaways are, as you think about your top of funnel marketing. We've all thought about, we have some brand videos and things like that, but how does video become even a more important part of storytelling at that top of the funnel? Storytelling is really important to engage people, again, in a more emotional and personal conversation. How do we use visual content to relate to our potential buyers, to show them that we understand the pains that they're feeling, maybe to make them laugh, maybe to inspire them? Video is an incredible medium to do those kinds of things at the top of the funnel. Then as we move through the buyer's journey, again, video, I think is, this is where video is really an unsung hero, is how we educate and nurture our potential buyers. Again, I think this is really takeaway number two is, we need to be more prescriptive in how we think about using video during those education phases. When somebody is on our website, how are we showcasing our products or services to them? Are we forcing them to read big long documents? Or are we giving them a great two-minute explainer that shows them exactly what it is we do? As they're learning about different topics, we use a lot of video content now on our blogs to, again, showcase different ideas or to have real people explaining solutions or problems or ideas as opposed to just having the written word. It's not to say it should be all video, but it's a very important thing to start complimenting your other forms of content with video. I'll give you one really specific example that we do. We have a series called Chalk Talks. If you search for Vidyard and Chalk Talks, you'll find it. We have about 20 different Chalk Talk episodes, which are each about five to eight minutes in length. They go very specific on a certain topic in the world of video. For our customers, we have Chalk Talk episodes on how to build a video strategy, or how to use video in sales, or how to use video for SEO purposes. Each one is a very specific topic that gives you a lot of great detailed information, but it's delivered in a way that's very visual, very personal. It's usually myself on camera, and I find that people, we often get great feedback where they love that kind of content because they can relate to it. Again, because we're presenting it in a visual and audible way, it's more memorable, it's easier to learn than them reading long-form content. I think the big thing there, again, is just thinking about, how do we educate our buyers through rich media content, through video? As it can be a much more engaging and memorable content format. I think you've got those two things to think about. Video as top of funnel to really engage and build an emotional connection, video in mid-funnel to educate buyers and be more memorable in how you're doing that. Finally, the last takeaway is, how are our sales teams engaging these potential buyers? Are they doing it in a way that's really going to stand out and make people want to do business with the company? That's where empowering our sales teams with some of these great video content or, and this might seem frightening to some of you, but empowering our sales reps to record and send their own custom videos. Whether they're webcam videos where they're talking directly to a prospect, screen capture videos where they're, again, walking through a topic or showcasing what your products or services can do. I think these are things that we need to think a lot more about and, again, making sure our sales reps are also set up to be able to deliver the kinds of experiences that people expect today. I think those are really the main emphasis points that we're talking about, and it's this idea of creating a more immersive customer experience throughout that buyer's journey, using a rich range of on-demand video content, or one-to-one video messages. Peter: All right. These were very, very specific takeaways to how to use video in marketing. It seems that what you're saying is making companies open up a bit more. You said that salespeople should be able to generate video, and then use that video in their sales process when they feel that that should be positive for the sales process. This sort of sounds scary on one side, but on the other side, we've learned that the Internet makes companies open up, allows different channels and different people within the companies to start sending out the messages. This is yet another step that sounds really interesting, right? Tyler: I think you're absolutely right. You nailed it that there's a big trend here towards transparency, and towards rehumanizing the marketing and sales of businesses. I think honestly, over the last five to 10 years, a lot of the market, I think, went too far the other way. We over digitized and we started hiding behind our websites and our keyboards and our emails and things like that. I think a lot of businesses lost that personal and human touch out to their base. I think the younger generation, and the millennials, are really forcing that back because they're growing up on these social networks, and they're expecting more authentic, genuine human-to-human communication. They're recording and sending videos every day. The number of videos, there's over 10 billion videos played every single day on Snapchat, and over 100 million hours of video played back every day on Facebook. It's shaping this generation to be expecting authentic, simple video content as part of how they communicate. I think for some companies, it's a bit of a challenge because you need to think about, how am I going to create this content as a marketing organization? Or am I comfortable allowing my sales reps to record short videos and send them out? I think on the flip side, you have to think about the opportunity that exists there, and the ability for your people to tell better stories, to be more open and transparent, and to focus on, again, building human relationships. I think that's what will help a lot of companies stand out from the competition. Peter: As we probably prepare workflows and rules on how everyone within the company can be a voice on social media, if we prepare stuff like that for video creation, then probably we can create video that would be okay with everyone, or if everyone within the company creates that, we just need to have rules and ideas on how to do that. Right? Tyler: Yes. I absolutely, I think so. For more and more companies, what we're seeing, whether they're small 10-person companies, or large enterprises, is that more and more, they're building in some kind of video production capabilities or expertise in-house within the company. We heard this not long ago from-- actually, I recall a great quote from the CEO of HubSpot, Brian Halligan. HubSpot is a company that they were really the godfathers of inbound marketing, if you will, and they really built an industry around the idea of the blog. About a year and a half ago, at inbound, Brian Halligan got on stage and said, "50% of your content should be video." He said very directly, "Stop hiring bloggers, start hiring producers." This really struck me because this was an audience of 15,000 people who for the past five years had been told, "Hire bloggers, be great writers." Now, they're being told, "You need to hire producers." It wasn't to say get rid of the bloggers, and I think more and more, it's about, you need people with those skill sets who are comfortable and are able to create quick video content, and can help people in the organization. I think even if it's somebody in your company who, maybe that's not their primary role, but there's somebody who's adept at creating and editing video, a lot of people can do it now. Especially the younger generation. It amazes me even what my children and what my younger relatives can do. You just got to ask around. I think that's important to helping this sort of thing. Because if your CEO may not be comfortable recording something and putting it on social, but if there's somebody within the organization who can quickly get them on camera, do some really quick edits, and post it as a thought leadership video, do it. Get out there. Get those messages out, and find people in your company who can help with basic capture and editing. As long as the content is valuable, if it's authentic, and if it has pretty good audio, it could work, and you don't need to worry about high production value and spending $10,000 on an agency, just to record a quick two-minute educational piece of content. Peter: Yes. What's interesting with using video on different channels, or maybe let's call it using video content on different channels is what I've seen from Moz doing-- a lot of people know their Whiteboard Fridays, their weekly videos. Of course, the transcriptions of those videos for a long time. We started right now is also producing a podcast or having audio recordings, and then posting them on SoundCloud, I believe. Directly from video, what they do is they create one message, but then they are able to send that message out on three different channels. Video, text, and audio. Of course, that then helps on social media, that can help on organic traffic with a lot of text. Of course, podcasts have, especially in the US, a big number of listeners. Probably, video as a starting point for content is very good, and then you should spread it out. Tyler: Yes, I love that. We actually took some of the inspiration for our own Chalk Talks video series from Whiteboard Fridays. We said, "Well, let's take a chalkboard approach instead of a whiteboard approach for a different visual style." We took a great cue from Rand Fishkin and the Moz folks that I think showed you can create that kind of content on high frequency, on a weekly basis, without having to put a ton of additional effort into it. If you come up with a repeatable format, and exactly to your point, Peter, when we create those Chalk Talk videos, every one of those goes out as a blog post, and we transcribe the audio, and the transcription becomes a part of that. They go into our main resource center on our website, where again, the transcriptions are a part of the page, so people searching for it can find them, and then our sales team uses those a ton. When they're out there engaging with customers or prospects, they'll use those videos as a way to answer commonly asked questions or to help educate or nurture them through the buyer's journey. There's lots of different ways in which that-- and then as well as you mentioned, the audio can be repurposed as podcasts. It really is a great way to create a hub and spoke model of content. Let's start with a video, and then you can branch off and turn it into a variety of different related assets. It's a great approach. Peter: All right. Video cannot only be used as a top of funnel channel, but should be used as the middle and the bottom of the funnel channel, and video should probably use-- the content that is produced for video should probably be used in different channels, and this will make the production not cheaper, but because the content that is made once will be used on different channels, the production will be-- Tyler: Generate more return and more value from those pieces of content. You nailed it. Absolutely, Peter, you nailed it. Peter: Yes. Are those the four takeaways that we can leave our listeners with? Tyler: I think you've got it. I think that was a great summary, and yes. All of that comes down to, just do it. Don't be afraid to start thinking about how to create more video content. A big underpinning idea to make all those things happen is, try to do more content in-house. Don't think that every time you want to create a video, you need to go out to an expensive agency. Yes, just do it on top of those big four ideas. I think we got it, Peter. Peter: All right. Thank you very much, Tyler. This was an excellent recap of why and how to use video. This was a very nice first episode of the podcast. You were an excellent guest, and I'm really glad we did that. Have a great day in Canada, nice wishes from Slovenia. This is it. Tyler: Thank you very much, and thank you for having me. Happy marketing, everyone. All the best. Peter: This was episode number one. Nothing else to add at the end of the podcast than go and subscribe, go and rate, go and vote, go and listen. Have a great day.

The angel said to the women, “But go, tell His disciples — and Peter…” As you will hear in this PODCAST, kudos to Peter for allowing Mark to include this rather inglorious detail about this darkest hour of Peter’s storied life. If the trajectory of Peter’s faith journey was filled with ups and downs, the highest of highs and the lowest of lows, here Peter hits rock bottom. What was the significance of the angel’s words to the women, “But go, tell His disciples — and Peter…”? More than you and I could ever imagine. An epic story of falling and rising, regret and redemption. You want to see redemption in real time, here it is. A story of hope and promise that you will not want to miss. Please remember that depending upon your web browser and connection speed, it may take up to 60 seconds for this podcast to begin to play. God bless you richly as you listen.

First of all, in a short introduction to this episode I attempt to explain my podcasting absence. And then.... ....I embark on a musing journey with Peter. We continue playing the game. We come across tough choices such as beauty versus brain, snow versus the Sun, and last but no least one night stand versus relationship. Who do you think has won the game? Zdenek or Peter? As a bonus my guest decided to give you a little task. Listen to find out more.

Peter Vessenes has served as a high level corporate advisor since 1983. Projects that began with assisting presidents of Fortune 100 companies broadened to include mid-sized corporations, closely held companies, start-ups and capital formation. Peter is a popular platform speaker and a co-author of two books. Now he actually said he authored these books he wasn't a co-author so maybe that's a typo there. Building Your Multi-Million-Dollar Practice and The Golden Rules of Economics: The Real Way Out Of America’s Financial Crisis. So Peter goes on to talk further about the points that he raises in Building Your Multi-Million Dollar Practice and if you think you can get your hot hands on a copy of the book I'd actually highly recommend you do as it sounds like there's lots of useful information in it. Peter's works have been published in Investment News, Wall Street On-Line, The Journal of Financial Planning, Producers Web, Horsesmouth, The Register, Financial Planning Magazine, Adviser Max, American Management Magazine, American Venture Magazine, Broker Dealer Magazine, and more. So lots of American financial magazines. Peter is the founder and CEO of ProfitSee, a financial software service for financial professionals, CPAs, and ProAdvisors. So let me explain ProfitSee. Business owners need access to high-level financial insights to strengthen their companies. CPAs, bookkeepers, accountants, and business advisors that understand how to do this become the game changers for their business clients. ProfitSee’s software, support, tools, and training strengthen the accountant-business owner relationship. Everyone benefits by being more profitable. With a commitment to rebuilding the global economy, ProfitSee’s cloud based software solution seamlessly integrates with accounting software data to provide powerful, instant insights. The forecasting, reporting, white labelling, and analytical tools improve efficiency, financial stability, profitability, and valuation in each business. ProfitSee is more than just a reporting tool. I started by asking Peter what did you like to do as a 12 year old? Peter: As a 12 year old? My goodness. I was an exceptionally good baseball player. I was the catcher in my city all-star team. I was also deeply hooked into {0:08:08.0} and algebra. I was one of those whiz kids that knew if Train A was moving at 40 miles an hour to the North East and Train B was leaving an hour and 40 minutes…anyway so I really, really liked applied math and logic and sat there even at 12. I started to take an interest in music and I began to be professionally trained as a vocalist- Heather: -we need to get you up singing at Xerocon then it sounds like- Peter: -oh my gosh that's for the young people. I don't know if they'd let us silver haired biddies go up there. Heather: I'm sure there's a few silver haired people on stage. Peter: I still have the pipes. So you know I really loved math, I loved reading, I was a good athlete, I started to play golf at 12 but no, it was kind of a combination of math, science and performance. Heather: Sounds like you're a really positive all-rounder and had a few opportunities there. That's excellent. Peter: Well, you know, everybody is who they are. I was flitting from one group to another as I went through my primary and secondary education. Heather: Brilliant. I know that when I lived in Canada one of the things that my husband really liked was the batting cages because we kind of have baseball here in Australia, so I shouldn’t say that, but we don't really have those and the ball automatically shoots at you and you just kind of go in there. So that's quite fun to see you go in and you get all dressed up and then kind of have to hit the ball. So that was actually quite a fun thing. They should open something like that here in Australia. So can you tell our listeners, Peter, about your company and what it does? Peter: Well I can give it a try. I actually…we're an overnight sensation 40 years in the making. Heather: Oh okay. Peter: That's the best way to explain this. When I came out of graduate school I actually worked as a think tank facilitator for the US Government on healthcare reform in rural America and my college sweetheart, who was my bride by then and still is, she was an attorney who specialised in constitutional law and when we started to have a family we decided we didn’t really want to be like time bureaucrats. So we went back into the private sector and by 1979 I was really deeply involved in using micro-computer systems because I had a background in programming in both fortran and basic and by 1982 I found I was being engaged by a number of companies, both in Silicon Valley and among the Fortune 100 that were very high profile tech companies. And these are names that everyone would recognise. So eventually we wound up moving to Minneapolis in 1987 because I was asked to fix a failed acquisition merger for a major Fortune 70 company that was doing about half a billion dollars a year in revenue but was losing about $47 million- Heather: -that's a huge amount of money back in 1987- Peter: -that is yes and so in 26 months with what I was doing and some of the people that were contributing to what I was trying to help with, but pretty much it was my strategies that turned it around. In 26 months we turned it to +$57 million which is pretty astonishing and the parent was so happy, and I was on leverage compensation, but the parent was so happy they sold the division and guess who was not asked to go along. So no good deed goes unpunished. So I got fed up by the time I was 30 working for government and by the time I was 40 I got fed up helping multinationals. So in 1990-1991 somewhere in there I shifted over into helping SME's and I really, really liked it and I had developed a way of doing gap analysis in businesses which basically looks at…I believe there are eight key disciplines that inflict themselves on any company as soon as your significant other says I'm not helping you on weekends anymore. So essentially what the eight are is how do you define and how do you fulfil the client experience, and that's everything from sales processes to how do you approach your market, variety of things. The second is, how do you create tap-of-mind awareness into your target audiences. So those are the disciplines of strategic marketing, competitive analysis, competitive advantage, branding, taglines, advertising, public relations, event management, competitive advantage, elevator statements – all those things. The third discipline is workflows and efficiencies and I was actually trained in Deming's totally quality management from the 80s and I had adapted it to working in service space businesses as well. So I knew a lot about efficiencies and what were bottle necks and what was Chinese lanterns and I had to start with people in the trenches so that was an interesting element in how I match these things. The fourth discipline was compliance and regulatory law because that's becoming a bigger issue for most business. I didn't know a lot about it but my wife became the nationally known in the United States in compliance and regulatory law, because she wrote two definitive books about it, and Bloomberg Press called her the goshdess of compliance and regulatory- Heather: -oh goodness that's something to be a goddess of-