Podcast appearances and mentions of tyler lessard

Emma and Ruta are joined by Tyler Lessard, ex-VP of Marketing at Vidyard, and Will Aitken, ex-Vidyard & ex-Lavender B2B Sales Influencer, to talk about brands building themselves on the backs of B2B influencers.They talk about the change of influencers from thought leaders and the risks and rewards of hiring in-house influencers and the delicate balance between personal and corporate brand as well as the challenges influencers staying relevant. Tyler and Will will share their views on compensating influencers and internal creators and how to ensure you set up right from the get go (rather than expecting your current sales people to become internet sensations). Takeaways- B2B influencer marketing has experienced significant growth due to changes in buyer behavior and the rise of social media networks.- The shift from thought leaders to personal brands has allowed for greater audience engagement and the leveraging of trust and authenticity.- Hiring in-house influencers carries the risk of public departures and the challenge of aligning personal and corporate brands.- Influencers must be cautious about maintaining authenticity and avoiding the perception of being a sellout.- Compensation of influencers vs content creators.Join the community Blame it on MarketingConnect with our speakers:Tylers LinkedInWills LinkedIn Sponsors: No more 'shit marketing leads' with Leadfeeder! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Want to win with video?   Tune into this episode with Tyler Lessard, VP of Marketing at Vidyard, as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more.   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Video prospecting is not a new sales tactic. Yet still only a few sales reps use it effectively. In this Daily Sales Show Episode, Tyler Lessard and Melissa Gaglione, two industry frontrunners who have mastered video prospecting, will share what has worked for them to see success. Join us to learn when and how to use video to keep your deals moving forward. Whether you're new to video prospecting, or you are already using it, you'll walk away with actionable insights to make your videos stand out and book more meetings. You'll Learn:How video prospecting impacts the sales process today When and how to use video prospecting to stand outTop 3 tips from industry leaders to book more meetings with videoThe Speakers: Leslie Douglas, Tyler Lessard and Melissa GaglioneIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0

This episode is the audio from our recent webinar on how to level up the buying experience from prospecting to proposal. We were joined by Tyler Lessard from Vidyard. Check out the show notes, more free content, and get coaching at https://OutboundSquad.com

Kaylee and Carl were joined by Tyler Lessard, VP Marketing and Chief Video Strategist @ Vidyard to chat all things video marketing. With almost a decade of experience at Vidyard, Tyler has witnessed the incredible evolution of video in the tech and SaaS industries. He shares his insights on staying motivated and navigating the ever-changing landscape. All three hosts emphasize the immense value of video in sales and marketing, urging professionals to adapt and innovate to stay ahead in the industry. The rise of using video as a tool for authenticity and transparency is also discussed, along with the exciting possibilities for future video use cases.

Picture a cobblestone street bathed in twilight. A lone street performer, clad in worn-out garments, dances with vigor to a tune no longer in style. There's a crowd around them but, as the camera moves closer, you notice their faces passing by without meeting the gaze of our performer. Despite the dancer's passionate performance, with sweat pouring down their brow, not a single soul stops to watch. This somber scene reflects the cruel reality of being unnoticed despite giving your all. Just like the performer, companies in the bustling B2B SaaS landscape often find themselves clamoring for attention. To capture the audience's heart, it's not about shouting features; it's about showing the depth and soul of your product through stories that resonate and evoke emotions.Enter Tyler Lessard, the VP of Marketing and Chief Video Strategist at Vidyard - a maestro in content marketing. Like a seasoned choreographer, Tyler knows the moves to enthrall an audience without uttering a word. He's the guiding light who shows how to weave storytelling into marketing, so your company doesn't end up like the disheartened performer in the rain. In today's episode, we'll pirouette through the realms of content marketing, exploring how to craft stories that not only show but deeply connect, and ensure your product dances gracefully into the hearts of its audience.High Level OverviewShowing Instead of Telling: Tyler Lessard emphasizes the concept of showing instead of telling in content marketing. Like a street performer, it's essential to captivate audiences through engaging and visual storytelling, which creates an emotional bond and authentic connection with them.The 3 Pillars of Sales Feed's Success: Sales Feed, a content channel Tyler mentions, is built on the principles of Reach, Resonance, and Conversion. It focuses on extending the content to a wider audience, ensuring it has a lasting impact through resonance, and successfully driving desired actions.Using Humor in Content Without Crossing the Line: Tyler talks about the importance of humor in content but emphasizes the need for balance. Humor can humanize your brand, but it's essential to ensure it aligns with your brand's voice and doesn't offend or alienate your audience.Building a Scalable Rapport Engine: By focusing on authentic content that shows rather than tells, and being consistent in engaging the audience through relevant, relatable, and resonant content, businesses can build a scalable rapport engine. This approach helps to forge deeper connections with the audience.Looking Inside and Outside of Tech for Content Inspiration: Tyler highlights the importance of looking both within and outside of the tech industry for content inspiration. He mentions following influencers on LinkedIn and also looking to consumer content creators like YouTubers and TikTokers for fresh ideas and perspectives.Building a Scalable Rapport EngineBuilding a Scalable Rapport Engine is about nurturing relationships and creating an environment where your audience feels connected and valued. Like a well-tended garden, it requires consistent care, the right mix of elements, and a genuine touch to make it thrive. This approach will not only attract more people but will keep them coming back, laying the foundation for a strong and vibrant community around your brand.Embrace Video Content: As Tyler Lessard highlights in the interview, video is a powerful medium that allows you to show instead of tell. With video, you can bring stories to life, display product features in action, and put a human face to your brand. It's not just about the polished and professional content; sometimes, a raw and authentic video can make a greater impact. Consider different types of video content such as testimonials, product demonstrations, behind-the-scenes, and educational content to engage your audience.Engage with Your Audience Regularly: Consistency is key in building a scalable rapport engine. Just like Tyler strives to post on LinkedIn at least three times a week, it's crucial to have a regular presence on your chosen platforms. Moreover, engage with your audience through comments, messages, and actively participate in discussions. This creates a sense of community and makes your audience feel like they are part of something bigger.Use Humor Judiciously: Humor can be a double-edged sword. When used effectively, it can humanize your brand and make your content memorable. However, it's essential to stay aligned with your brand values and be mindful of cultural sensitivities. As Tyler mentions, the humor should be self-deprecating or light-hearted without crossing lines that might offend your audience.Draw Inspiration from Various Sources: In an ever-evolving content landscape, it's important to keep your content fresh and innovative. Tyler draws inspiration from various sources, including his children's YouTube recommendations and trending TikTok creators. Don't limit yourself to the corporate world. Sometimes the most groundbreaking ideas can come from the most unexpected places.Stay Authentic and Show, Don't Tell: Authenticity is the cornerstone of building a rapport engine. Show the genuine side of your brand through storytelling and visuals. As Tyler points out, you don't have to come up with a grand idea every time; sometimes sharing a quick tip or an interesting story can be just as effective.In conclusion, building a scalable rapport engine is akin to weaving a rich tapestry with threads of authentic content, regular engagement, judicious use of humor, diverse inspiration, and showing the heart of your brand through visuals and storytelling. Like Tyler Lessard and his team at Vidyard, cultivate an ecosystem where meaningful connections can thrive, and your brand can flourish in the hearts of your audience.Further LearningsFollow Tyler on LinkedIn and Twitter.

In the final episode of The In The Round Podcast, Matt is joined by his former co-host Tyler Lessard. Tyler is an original Co-Founder of the ITR pod and this is his first episode back in about 2 years! Lately Tyler has been working on the road for Muscadine Bloodline as their Tour Manager, Production Manager and Front of House Sound Man. Matt and Tyler reminisce about the early days of ITR, catch up on what's been going on, share stories of the road and the origins of ITR and Tyler tells us about his recent proposal to his now fiance, Morgan! We'd like to thank everyone for their support of ITR over the past 4 years, we couldn't have grown the way we have without y'all. Stay tuned for what's coming next! For more on Tyler Lessard follow him on Instagram and Twitter Support our sponsors!Big Friendly ProductionsSaxman StudiosWhale Tale MediaMitch Wallis 'The Digital Marketing Agency' Rate and Subscribe to the podcast! Follow us on: Instagram FacebookTikTok YouTube

I asked Tyler Lessard to come back on the show and jam with me some more because their marketing approach is super creative and as you know, I'm pushing more into creativity and marketing innovation for Season 3. Welcome back Tyler Lessard! (check out Ep. 115 “Why You Need To Hire A TikTok Creator Instead of Another Writer” if ya haven't yet). Tyler is VP of Marketing and Chief Video Strategist at Vidyard (he's been there 8+ years). Prior, Tyler was CMO at Fixmo (a mobile security startup) and held leadership roles at Blackberry (10+ years). Vidyard was founded in 2011, has 300+ people, and has raised $75.7M total. Vidyard is virtual sales made human. The easiest way to create, host, and share videos so you can keep connecting with customers and colleagues. Here's what we hit on: What does “creative” mean to you (HINT: it requires stepping back from our day to day status quo and it requires that we be intentional); Some cool creative approaches and experiments at Vidyard over the years (HINT: random creative concepts can become big results); How do you sell the CEO on the creative stuff; How to infuse creativity into your demand-led marketing programs plus those things that just seem interesting; How are startups doing on the creative meter, are they experimenting enough (HINT: Tyler is optimistic here); Why highly resonant content has a niche content focus and how startups should leverage this. You can find Tyler on LinkedIn. Learn more about Vidyard. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Today's B2B tech buyer has a much greater expectation and appreciation for self-service—they don't want to have to jump through hoops or talk to a sales rep to find out what the business does. But what to do about it? It's a difficult shift for traditional marketers and sellers—to be more buyer-centric--which is why we talked with Tyler Lessard, vice president of marketing at Vidyard, a video technology company that provides marketers and sales teams with custom video messaging and analytical tools. Lessard provides an action-packed 30 minutes of tangible advice…stuff you can do right now to have a greater impact such as creating a library of on-demand demo videos (and how to sell it to the hyper-competitive leadership crowd). And, rethinking the “Get a Demo” button that most of you have in the hero image. He challenges you to think about what customers want when they come to your website:They want to see what you doThey want to see the products in action so they can really understand how it works. They want to learn about your pricing. They want to understand how you compare to others.And then…they'll want to talk to sales or do a live demo. “It's not about selling better, it's about helping customers buy better,” he says.Maximize those things, and you'll be WAY ahead of the pack. Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.  

It's remarkable that this guest hasn't been on Social Pros before…he's made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud  ICUC  Full Episode Details   We're living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content like nothing else!  So, is it time social media teams took a leaf out of their book?  On this Social Pros episode, Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, explains why he thinks social teams need to adopt a “creator mindset”.  He preaches the power of vertical video, explains how Vidyard keep their conversations fluid across platforms and shares his thoughts on whether B2B brands can actually generate leads on TikTok.  Plus, Tyler reveals all about how he got started at Vidyard and how they work their magic on social.  In This Episode:  4:39 – Introducing Tyler  7:13 – Background on Vidyard  8:52 – Tyler's journey to social  11:20 – Keeping conversation fluid across platforms  15:20 – Why social media is a creator game  19:10 – Cultivating creator curiosity in a B2B team  27:27 – B2B brands – can they generate leads on TikTok?  32:08 – Media brand vs company brand  37:47 – Final advice from Tyler Lessard  Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Tyler on LinkedIn  Follow Tyler on Twitter  Buy ‘The Visual Sale'   Visit SocialPros.com for more insights from your favorite social media marketers. 

As we wrap up the year, we're counting down the Top 10 Tips of 2022. Here's #7: 1172. Resonance: The Only Thing that Matters in Your Messaging – Tyler Lessard

Over 250,000+ companies use Vidyard, so how did they get so many people using their product? Their secret is product led growth, but it wasn't always that way. In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Tyler Lessard, VP of Marketing at Vidyard to talk about getting executive buy-in for PLG, some of the challenges and incredible growth they've experienced, as well as getting your data actionable.

On today's episode, Dustin is joined by Tyler Lessard, VP of Marketing and Chief Video strategist at Vidyard and the Chief Feeder over at Sales Feed. This episode covers why you're probably doing your content marketing all wrong, how to use humor in your content marketing and the benefits of utilizing multiple media brands. You can connect with Tyler and shoot him a DM over on LinkedIn to chat all things content marketing. To see what Sales Feed Media is doing or to sign up for their newsletter check out the website here. To learn more about how a great video hosting and messaging tool can help you check out Vidyard's website.

In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA When I asked Tyler to join me on the show, I thought I was bringing on a marketing leader from a video company (true) but I was also bringing on an amateur comedian, plus video expert, plus all around great personality and person to talk with! Tyler Lessard is VP of Marketing and Chief Video Strategist at Vidyard (8+ years). Prior, Tyler was CMO at Fixmo (a mobile security startup) and held leadership roles at Blackberry (10+ years). Vidyard was founded in 2011 and has 300+ people. They've raised $75.7M total funding. Vidyard is virtual sales made human. The easiest way to create, host, and share videos so you can keep connecting with customers and colleagues. Here's what we hit on: How has being an amateur comedian helped shape your career as a marketer (HINT: only use comedy if you're selling to humans); What are your top customers doing with video (HINT: LinkedIn is where ADULTS watch TikToks); Where do people go wrong with creating video content as part of their marketing strategy; Your marketing strategy during this downturn - where are you putting your dollars, where are you spending time and energy (HINT: we're investing more in PLG programs and growing our base of users); What marketing channels and content are you leaning into; Top marketing challenges; What are the last 1-2 really good, creative marketing ideas you/your team has come up with; What are some goals you want to accomplish (personal, professional) in 2022. You can reach Tyler on LinkedIn: www.linkedin.com/in/tylerlessard/ Find out more about Vidyard: www.vidyard.com/ This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. (NEW) GTM bootcamp for EdTech Founders (sign up for the next cohort) >> https://gofuelsales.com/edtech-bootcamp/ 3. (NEW) Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

It's time to stop marketing the way you want to market, and to start helping your prospects learn and buy in ways that actually resonate. B2B marketing is going through a significant transformation as we look to meet the changing expectations of today's digital-first buyers. Gone are the days of gated content, list buying, whitepapers, and "Talk to Sales" buttons. In the new world of B2B, we need to meet our prospects on their preferred channels with friction-free learning and buying experiences that build relationships and drive action on their terms, not ours. Join Tyler Lessard, author of The Visual Sale and founder of the Sales Feed B2B media network, for an interactive ride through the postmodern world of B2B marketing to discover the most disruptive trends and technologies that are shaping the new world of B2B Marketing. Note: in this session I would talk about things like Account-based Marketing, product-led growth, next generation content and media marketing, influencer marketing  and B2B social media.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand. Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book. Tyler is a marketing and sales expert that works with businesses to help them integrate video content into their marketing and sales strategies. Today, he shares what makes video marketing so impactful, how sales teams can use videos in the buying process, and how to grow your business using video marketing.

Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand. Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book. Tyler is a marketing and sales expert that works with businesses to help them integrate video content into their marketing and sales strategies. Today, he shares what makes video marketing so impactful, how sales teams can use videos in the buying process, and how to grow your business using video marketing.

It's the role of product marketers to act as architects of growth (or “Marchitects”, as we like to call them around here) and help their companies position to W.I.N. (Who.Impact.Narrative)Product marketing leaders need to pin down:WHO you are going to win with (from “anyone who fogs glass” to a drilled-down ICP) and WHO you are going to win against IMPACT your product provides to your customer (and how you're going to prove it to them) NARRATIVE you need to craft to convey your value (in a way your customers are actually going to understand) In this episode of the Marchitect, Trenton Romph, Head of Marketing at Clozd and I chatted with two legendary marketing leaders who gave us the lowdown on how they position their companies to W.I.N.In this episode, you'll learn from Ruth Zive, CMO at Ada and Tyler Lessard, VP Marketing at Vidyard.

In the next 36 minutes you're going to learn a little about a lot. Ollie Whitfield (Demand Generation Team Lead @ VanillaSoft) joins Darryl this week, and he's here to magic Autoklose's Growth Month events into the podcast version of a lunchable. In between banter, Darryl and Ollie break down the top takeaways from the 47 sessions across six key topics: prospecting, sales skills, brand, acquisitions, bootstrapping, and leadership.

Our book club selection for June is the Visual Sale by Marcus Sheridan and Tyler Lessard. I had a hard time finishing this book since I kept having great ideas and interrupting myself to shoot off an email or a Basecamp message to a client about a video project we need to do! Short [...]

If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one. But these days, there's no need to worry much as most video platforms are available online. And one of the leading video-hosting platform made especially for business is Vidyard. Vidyard is a video production platform that provides professionals with tools to record, edit, manage, host, share, optimise sales videos, and even analyse campaign results – all in one platform. This has given rise to Do-It-Yourself video creators, who use videos to communicate directly to clients or prospect online. So how do you use Vidyard for video communication? And how do DIY videos stand in the grand scheme of things? In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Tyler Lessard (Marketing Vice President and Chief Video Strategist of Vidyard, Author of the book The Visual Sale) to discuss how to use Vidyard for business and why there's a need to create culture of videos in companies. Learn how professionals in the finance industry shifted to DIY videos as means to communicate with their prospects and how they thrived, especially during pandemic. Tyler also makes a case why there is a need for companies to have an in-house capability to create DIY videos, and why marketers and business leaders need to discard preconceived ideas about videos for business to understand that some messages are best delivered visually and with personality. Tyler also provides insight for content versus production quality, future of video communication, the best ways to write subject lines and the importance of thumbnails. FOLLOW TYLER LESSARD or check out Vidyard and get your copy of The Visual Sale. DIY VIDEO PROGRAM Create your own videos with a push of a button. ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing. CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey. RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe.

If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one. But these days, there's no need to worry much as most video platforms are available online. And one of the leading video-hosting platform made especially for business is Vidyard. Vidyard is a video production platform that provides professionals with tools to record, edit, manage, host, share, optimise sales videos, and even analyse campaign results – all in one platform. This has given rise to Do-It-Yourself video creators, who use videos to communicate directly to clients or prospect online. So how do you use Vidyard for video communication? And how do DIY videos stand in the grand scheme of things? In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Tyler Lessard (Marketing Vice President and Chief Video Strategist of Vidyard, Author of the book The Visual Sale) to discuss how to use Vidyard for business and why there's a need to create culture of videos in companies. Learn how professionals in the finance industry shifted to DIY videos as means to communicate with their prospects and how they thrived, especially during pandemic. Tyler also makes a case why there is a need for companies to have an in-house capability to create DIY videos, and why marketers and business leaders need to discard pre-conceived ideas about videos for business to understand that some messages are best delivered visually and with personality. Tyler also provides insight for content versus production quality, future of video communication, the best ways to write subject lines and the importance of thumbnails. FOLLOW TYLER LESSARD or check out Vidyard and get your copy of The Visual Sale. DIY VIDEO PROGRAM Create your own videos with a push of a button. ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing. CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey. RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe.

In this episode of the Sales Secrets podcast, Brandon talks to Chief Marketing Officer of Vidyard, Tyler Lessard about gaining trust with your clients. Now more than ever, both sellers and marketers need to get back to the drawing table and figure out how to establish genuine connections with potential buyers. For Tyler, this is the only way for anyone to set themselves apart from millions of other sellers and marketers that are saturating every market known to man with emails and ads that get ignored or worse, turn off the very people they want to attract. SUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur, and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino, and many more -- to uncover actionable strategies, playbooks, tips, and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5), and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.AI delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

B2B marketers: how much are you leveraging video content in your current marketing strategy?According to this episode's special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that really connects with an audience and how to tap into short-form video's power. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the pioneering and leading global provider of video technology for marketers, sales teams, communications and corporate learning. He is incomparably passionate about video content's potential for B2B businesses and shares his 8+ years of experience in the industry with helpful words of advice (and warning).Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.Find out:How to create more effective thought leadership contentWhy Vidyard launched a separate media networkThe hard lesson Tyler learned about promotion strategies Important Links & Mentions:Tyler's LinkedIn: https://www.linkedin.com/in/tylerlessard Vidyard: https://www.vidyard.com/Sales Feed Media: https://www.salesfeedmedia.com/Sales Feed Media's TikTok: https://www.tiktok.com/@salesfeedContent 10x: https://www.content10x.com/

Tyler Lessard is a Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He's currently the VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator. Follow Tyler on LinkedIn: https://www.linkedin.com/in/tylerlessard/ Follow Vidyard on LinkedIn: https://www.linkedin.com/company/vidyard/ Sign up for Vidyard for free: https://www.vidyard.com/ Check out Sales Feed on YouTube: https://www.youtube.com/c/SalesFeedTube Check out Sales Feed on TikTok: https://www.tiktok.com/@salesfeed Get the Sales Feed weekly newsletter: https://www.salesfeedmedia.com/newsletter Buy us a beer? https://www.patreon.com/SaasHoles Have an idea for a topic, or guest? Pete@saasholes.net Sign up for our Newsletter! https://lp.constantcontactpages.com/su/OrvwypJ/SaasHoles --- Send in a voice message: https://anchor.fm/saasholes/message Support this podcast: https://anchor.fm/saasholes/support

"Ask yourself one question. How can I make this message truly resonate with my target audience and you'll win more deals." - Tyler Lessard in today's Tip 1172 How can you make your message resonate with your target audience? Join the conversation at DailySales.Tips/1172 and check out the links! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale.   Get the book on Amazon: https://www.amazon.com/gp/product/B08LZN8G41/  How to use video without spamming people Reasons to use video Use video to share the best of your best What kind of video could you create for your reps to share that support the sales process? Use micro demos When to customize with the sales rep and when to use your best guy to create the video How Vidyard works The colder the outreach, the shorter the video should be How to let the prospect know you made the video specifically for them The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale.   Get the book on Amazon: https://www.amazon.com/gp/product/B08LZN8G41/  How to use video without spamming people Reasons to use video Use video to share the best of your best What kind of video could you create for your reps to share that support the sales process? Use micro demos When to customize with the sales rep and when to use your best guy to create the video How Vidyard works The colder the outreach, the shorter the video should be How to let the prospect know you made the video specifically for them The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

Mike Montague interviews Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard and author of The Visual Sale, on How to Succeed at The Visual Sale.   Get the book on Amazon: https://www.amazon.com/gp/product/B08LZN8G41/  How to use video without spamming people Reasons to use video Use video to share the best of your best What kind of video could you create for your reps to share that support the sales process? Use micro demos When to customize with the sales rep and when to use your best guy to create the video How Vidyard works The colder the outreach, the shorter the video should be How to let the prospect know you made the video specifically for them The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

On this episode of Full Funnel, Raj hosts a special edition round table on how to land your dream job in sales with some heavy hitting experts dishing out all the best advice.Inside the episode:- How to read between the lines of a job description- What red flags to look for when you're job hunting- The perfect questions to ask in an interviewFeaturing guests:- Amy Volas, CEO of Avenue Talent Partners, Co-Founder of Thursday Night Sales, and Host of the Tales from the Field podcast- Alexine Mudawar, Strategic Account Executive at Alyce and Co-Founder of the Women in Sales Club.- Tyler Lessard, VP of Marketing at Vidyard, and Chief Feeder at Sales FeedGet Amy's scorecard here.

Tyler is VP Marketing at Vidyard, host of a variety of online shows and podcasts for marketing and sales professionals, co-author of The Visual Sale, and a proud father of four. He's spent the last 8 years immersed in the world of video for B2B marketing and sales, and the evolution of modern content marketing and demand generation programs. Here are a few of the topics we'll discuss on this episode of Long Story Short:  How the changing expectations of audiences led to the rise in video marketing Filling a shift in audience needs by creating educational video content The key to standing out in your sales strategy Allowing customers to self-serve into the buyer's journey Creating a friction free buying and engagement experience for your customers Using video as an essential part of your content strategy Learning directly from your market to create inbound opportunities The importance of audience engagement to gauge how your content is working Having empathy for your audience and creating content that resonates with them  Resources:The Visual SaleSalesFeedContent Inc.The CatalystConnect with Tyler:LinkedInConnect with the Host:Jeff Sirkin on LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

In Episide 13 we caught up with Tyler Lessard Vice President of Marketing at Vidyard to discuss a recent book he Co-Authored with  Marcus Sheridan  called "The Visual Sale" on how the use of video is transforming the selling landscape.About the Book:More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it.  Not withstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.Read the Book

You certainly can be successful as an SDR with extensive product knowledge but it's not table stakes. Instead, the sellers that focus on understanding the buyer, the problems they're facing, and what makes them tick outperform solution-focused sellers any day of the week. This is the top observation from video prospecting guru + Vidyard VP Marketing, Tyler Lessard among others in this week's episode.

Tyler Lessard is widely recognized as an expert on online video for prospecting, selling, and B2B marketing. He is the Chief Video Strategist & VP of Marketing at Vidyard. He is also the author of The Visual Sale - How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World, along with co-author Marcus Sheridan. We discuss how to leverage video across all of the stages of a sales process to increase engagement, connection, and authenticity. Tyler provides some amazing examples of how to connect and stand out with buyers in a sea of email clutter. He also references some best practices for personalizing and humanizing your prospecting activities. Tyler's energy and enthusiasm for this topic are contagious. Besides co-authoring The Visual Sale, hosting the Creating Connections show, and speaking on topics ranging from selling with video to the customer experience, Tyler has been recognized by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as one of the top 50 Fearless Marketers. Highlights Visualizing: videos in the sales process. - 2:58 An inspiring story of using video. - 5:05 Planning your message ahead of time. - 6:13 Creating videos creates dynamic conversations. - 7:42 What CEOs, sales leaders, and salespeople need to learn from video. - 29:24 Are there any absolute things to avoid in a video? - 30:19 Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox Connect with Tyler Lessard https://www.vidyard.com/ https://ca.linkedin.com/in/tylerlessard https://twitter.com/tylerlessard Amazon Books 

This week on Full Funnel: sales reps' red flags, how to use content efficiently in the sales cycle, and using sales tech to strengthen relationships.Tune in every Friday to get the latest sales news and hot takes from RajNATION and Tyler Lessard. Resources from the episode:"Examples of Open Ended Sales Questions" from Sales Hacker: https://www.saleshacker.com/open-ende...   "Huge Year Ahead for B2B Content Marketing" from the LinkedIn Marketing Blog: https://www.linkedin.com/business/mar... "Tech Powered Sales" by Justin Michael and Tony Hughes https://www.amazon.ca/Technology-Quot...Sign up for our newsletter and sell better: salesfeedmedia.com--------------------------------MORE OF SALES FEED--------------------------------▶️  LinkedIn https://www.linkedin.com/company/sale...▶️  Instagram https://www.instagram.com/sales_feed/▶️  Tiktok https://www.tiktok.com/@salesfeed--------------------------------

Here's an insight from today's guest for Coffee with Closers. Regardless of what we do as entrepreneurs, fundamentally, we're all in the business of trust. We have to earn and maintain the trust of our customers as they are only going to spend money with us if they believe that we really want to help them. Unfortunately, a lot of marketing and sales aren't built on that mentality. It's built on generating leads, converting people as fast as possible - all to increase ROI. And there's nothing wrong with ROI, but if we step back and realize that first and foremost, we are in the business of trust and that our main job is to genuinely help people, this realization can shift our mindset. Meet Tyler Lessard, VP Marketing at Vidyard, host of the Creating Connections show, best-selling author of The Visual Sale, and amateur video creator. He's a frequent author and speaker on the art of creating remarkable experiences and using video for lead generation and deal acceleration. The topics we'll be discussing on this episode: • Why company culture plays a huge role when it comes to video production in marketing? • How has audience expectation from content changed and in what way? • How to start with video marketing in the B2B space? • How to earn trust from your prospects as a marketer? • How to change perspective from focusing on ROI to bringing value first? • How to get a buy-in from the leadership to do more experimenting? Stay tuned for the conversation with Tyler where he shares the latest trends, hacks, and best practices for putting video to work in your business. ------------------------------------------------------------------------------------------------------------------------------- ►Find Tyler Lessard on LinkedIn https://www.linkedin.com/in/tylerlessard/ ►Visit Vidyard at https://www.vidyard.com/ ►Grab your copy of “The Visual Sales” at https://www.impactplus.com/the-visual-sale ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Listen to our podcast https://open.spotify.com/show/0rq9sO5hIdnMlsY3M7jqYf?si=fLmIEu88QMi6QFU8p6h_Gw ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

Despite all the experience and tech, people are still sending out poorly written, bland, impersonal emails that give the discipline of email marketing a bad name. Here's how to avoid being one of them. In this episode of INSIDE Inside Sales, Darryl welcomes Tyler Lessard, the verified video visionary VP of Marketing and Chief Video Strategist at Vidyard to discuss the importance of video as a vehicle for building rapport and familiarity with your prospects. The two of them will deconstruct the science behind bonding with prospects we've never met, as well as becoming relational with them via the visual and audio cues available only in video. https://info.vanillasoft.com/subscribe-to-the-inside-inside-sales-podcast (Subscribe now and learn why using innovative video is the next frontier of email marketing and prospecting.)

Marketers and sales leaders have been told for years to focus on video to reach and convert customers. But there's an art to connecting in authentic and meaningful ways. In his interview with Alice, Tyler Lessard—VP Marketing and Chief Video Strategist at Vidyard—unlocks his secrets-to-success, and shares ideas on how to move prospects through the sales process with video, while keeping them engaged every step of the way.

In this episode of Let's Talk ABM Declan chats to Tyler Lessard, VP Marketing & Chief Video Strategist at Vidyard, about using video to support Account-based Marketing campaigns. Here's what they cover: - How Vidyard got serious with Account-based Marketing - The steps Vidyard took to scale ABM - How video can support your ABM strategy - Advice on how to succeed at Account-based Marketing.

In the third episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They continue their discussion of the buyer's journey and how to use video in the Consideration, Decision, and Post-Sale stage. We also learn about a mutual hatred for cooking blogs. Episode Highlights: Tyler gives a piece of advice to those who are considering writing a book. (1:13) Tyler shares a story about Uberflip and how to best utilize explainer videos. (5:48) What are some examples of calls to action that have higher conversion rates? (9:12) Tyler shares his thoughts about pricing transparency. (15:43) Tyler discusses why someone may decide not to move forward with a call to action. (19:04) Tyler gives an example of a great subject line and a generic subject line. (22:10) What are Tyler's thoughts on using emojis in subject lines? (23:31) Why can't we embed videos into the email, and what's preventing it from happening? (25:15) Tyler shares the video and business benchmark report that VDR does annually. (32:43) Tyler shares a story about a small tech company called Buck. (34:58) Tyler explains why filming and production are the most important stages. (41:04) Tyler outlines helpful tools that Vidyard offers. (55:01) Key Quotes: “First and foremost, if you're worried about your competitors learning about what you really do... Rest assured; they already know. To think that your competitors aren't doing research on you, they don't have somebody who signed up for an account and gave it a try...That's just not reality.” - Tyler Lessard “The opportunity to have a video as your call to action...is that opportunity to be different, to be unique, to stand out and to offer them a type of action that feels more natural to them, as opposed to something that is going to require effort or action.” - Tyler Lessard “I do find that in today's marketplace, it is simply an expectation of audiences, and there is very little tolerance for not having closed captions. So, I do think it's something that we need to consider not just for the convenience, but also for true accessibility for different audience members.” - Tyler Lessard Resources Mentioned: Joshua Lipstone LinkedIn Lipstone Insurance Group Tyler Lessard LinkedIn The Visual Sale

In the second episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They discuss Tyler's journey into the world of video, how the evolution of buyer behavior has changed and how to use video during the awareness stage of the buyer's journey. We also hear about a conversation that Tyler had with his son when he began writing the book. Episode Highlights: What does Tyler attribute to his success; nature or nurture? (2:41) Tyler mentions his definition of connection. (3:52) After his first discussion with Marcus, Tyler discusses the goals they set for the book. (5:53) Tyler shares a story about his son, Alec. (8:21) What are Tyler's Four E's of video? (11:53) Tyler shares why he included home insurance as part of the video. (15:14) What are some best practices for recording a video? (17:25) Tyler shares what business owners must do before they start creating a video. (27:35) Tyler mentions the five styles of educational videos. (33:16) What advice would Tyler give to the listeners to overcome their hurdles? (43:08) Tyler mentions the best strategy for video on social media. (53:08) Key Quotes: “We need to be mindful about how we enable people on the other ends of these connections. To connect with us, get to know us, to feel invested in our personality, in our success and to make them feel like we're invested in them as well.” - Tyler Lessard “If all else fails, start with your website. Look at what you're trying to accomplish there. Could video help me tell a bigger, better story here? That's going to create a more emotional connection with those buyers.” - Tyler Lessard “The best strategy for video on social, is to create video content that is meant for the social networks. But that being said, many of us have a lot of great content that we can repurpose and reuse on these different channels. And, that's absolutely an area that you can start and get value from quickly.” - Tyler Lessard Resources Mentioned: Joshua Lipstone LinkedIn Lipstone Insurance Group Tyler Lessard LinkedIn The Visual Sale

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest...Vidyard's VP of Marketing, Tyler Lessard!

Video is just a fad right? No! Video has been around forever, but more recently it's become a way for us to share our ideas and learn more easily. In today's episode we welcome Tyler Lessard, VP of Marketing for Vidyard, to discuss all aspects of video from how to use it in your business processes to the mistakes being made with video.

What if the most exciting part of your day was being marketed to? It's not as crazy as it sounds. Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you're targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting. ----------- Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

What if the most exciting part of your day was being marketed to? It's not as crazy as it sounds. Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you're targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting.

We talk a lot about using marketing and sales tactics that re-humanize B2B and make it personal. This episode isn't just a one scoop of B2B sales and marketing tactics. It's the full ice cream sundae. Three phenomenal guest speakers gave a fast-fire panel from our #FlipMyFunnel Conference, and we have it all right here. They offered simple, down-to-Earth, best sales and marketing practices you can use today, at the office, right now. They each unpacked their version of re-humanizing B2B, talked about video, AI, and how to equip your entry-level employees. Don't miss this buffet of thought leadership. Katie Cantwell — Director of Sales at Showpad. Previously, Director of Sales at Oracle, and Owner of Loyalty at Audi. Tyler Lessard — Fearless 50 Marketer and VP of Marketing at Vidyard. Randy Frisch — Co-founder, CMO, and president of Uberflip. The moderator for this panel was the rockstar Bob Perkins, founder and chairman of the AA-ISP (American Association of Inside Sales Professionals).

This episode I speak with Tyler Lessard, VP of Marketing at Vidyard. Tyler has over 15 years of experience in b2b marketing, sales enablement, content marketing, brand, and video. Throughout all these experience he has always taken a customer-centric approach to problem solving, creative storytelling, and data-driven marketing. In our conversation we discuss: The reasons behind why video has become so popular with b2b companies The 4 E's of successful video psychology The hidden rich data that video provides and how sales and marketing leaders can leverage it to better understand the buyer How brand leaders can support sales reps creating personalized video without losing brand equity and consistency Additional Resources: Chalk Talks - Vidyard's Video Series Connect with Tony on LinkedIn or Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS

Power up your marketing strategy and bring your buyers the best in personalized video messages with insight from chalk talker, video guru and VP of Marketing at Vidyard, Tyler Lessard. You'll learn why it's essential to add human elements into every stage of your personalization strategy, and how the power of relevant, informative marketing videos will boost engagement and improve your buyer's journey.   Takeaways The magic of personalizing is in blending science and art. If you provide the right information, at the right time, to the right individual you can produce the right experience. Craft your message in a human way with human language. Be authentic and practice communicating using a personal tone and word choice. Know your audience, try to put a smile on their face to create an emotional bond. Visual information is processed in long-term memory and a lot faster than text. Use it to make strong connections with your audience. Work on using visual cues to grab attention and speak to your audience. Use marketing automation to collect stats on your content and perfect your personalization. When tracking, make sure to distinguish engagement over activity. You will quickly identify those who are consuming and it will build more efficiency with the sales team. Personalization done right makes the journey so much better for your client. Come up with some great content and don't be afraid to hit the record button. Links Website: https://www.vidyard.com/ Twitter: @tylerlessard LinkedIn: https://www.linkedin.com/in/tylerlessard?originalSubdomain=ca