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About This Episode As organizations wrestle with return-to-office policies, hybrid work models, and defining the role of physical workplaces, Melissa Marsh, Founder & CEO of PLASTARC, offers a fresh perspective. With expertise in social research, workplace innovation, and real estate strategy, Melissa shares compelling insights on why companies should rethink office design, how cities are transforming, and what truly makes a workspace desirable. In this episode, we explore the tension between mandates and motivation, the generational shifts in work preferences, and how businesses can foster trust, flexibility, and productivity in the years ahead. Whether you're an executive, HR leader, or remote work advocate, this conversation will shape how you think about the future of work.
Integrating Artificial Intelligence (AI) into design and architecture marks a transformative leap into a future where innovation meets efficiency. AI's impact is profound, streamlining the design process by analyzing vast datasets, predicting trends, and generating design possibilities in a short amount of time. The evolution of AI and its effective integration into the design processes with clients requires intelligence as a foundation for processing accurate and relevant data. In this episode, Melissa Marsh shares more about AI, its intersection with real estate and interior design, and how they leverage it in their processes with clients. Melissa's pioneering work underscores the potential of AI, where data-driven insights guide decisions in crafting spaces that respond to aesthetic considerations and align with the needs and behaviors of the occupants. Melissa is the founder and executive director of PLASTARC, a social research workplace innovation in real estate strategy consultancy. Her work leverages the tools of social science and business strategy to help organizations make more data-driven and people-centric real estate decisions. Melissa combines quantitative and qualitative social science research with architecture expertise and is dedicated to shifting the metrics associated with the workplace from sq ft and inches to occupancy satisfaction and performance. This holistic approach enables PLASTARC to recommend evidence-based interventions that make the built environment more people-centric and responsive, promoting individual wellness and business success. Let's jump in! Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Melissa Marsh [02:38] Melissa's journey in work experience design and change management [06:19] PLASTARC and how it serves real estate and collaborates with the design industry in its work [08:34] How Melissa collects data, contextualizes it, and makes it actionable for clients [12:17] Melissa's first introduction to the AI and her hesitant and excitement [17:12] How Melissa has been leveraging AI in her processes with client [21:01] Challenges with AI in the world of design and architecture [23:29] What you need to consider when it comes to ethics with AI [27:16] The evolution of AI and its intersection with real estate and interior design [32:02] Integrating AI in product design and personalization in mass customization [34:57] Episode wrap-up and calls to action Notable Quotes: The number one energy leak in buildings is human behavior. To design better buildings, we have to understand people and the human operating system. The problem with AI for the real estate industry is that we need intelligence first. AI is just data processing, so if we don't have the data on what the desirable condition is, then we don't have the foundation to inform the data processing. Giving people information and feedback about their physical and digital space experiences helps the transformation and change journey. Connect with Melissa Marsh Website: https://plastarc.com/ LinkedIn: https://www.linkedin.com/in/melissaemarsh/ Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
Melissa Marsh is Founder & Executive Director of PLASTARC where she is a passionate practitioner of Workplace Strategy and a leader in Change Management services. Mike Petrusky asks Melissa about her latest thoughts on the challenges facing leaders as they navigate the new frontier of work and the workplace where creativity may be suffering due to decreased human interaction and engagement. They explore opportunities for innovation by seeking alternative workplace solutions, while pursuing the integration of physical and virtual work practices. Mike and Melissa agree that hybrid work policies and strategies may be hardest to execute successfully, so they offer advice and inspiration to help you be a Workplace Innovator in your organization! Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissaemarsh/ Explore the PLASTARC website: https://plastarc.com/ Discover free resources and explore past interviews at: https://www.workplaceinnovator.com/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/
Melissa Marsh is founder and Executive Director of PLASTARC, and an expert in workplace strategy. She talks with Frank Cottle about leveraging the workplace experience to drive engagement and connectivity between people and space, in search of that ‘perfect workplace'.
Advocacy around race, culture, ethnic identity and the flexibility that should come with it. Melissa Marsh, Founder and Executive Director at PLASTARC talks about her career dedication to helping buildings and people work better together. We explore the hybrid work environment, the number one problem we face in the future of the workplace experience, asking people what they want, and security. We talk about the focus on digital security, it’s correlation with proper training instead of regulations, and how to provide these secure environments. #WorkplaceTrends #GCUCpodcast #MelissaMarsh #Design #entrepreneur #smallbusiness #coworking #community
Working remotely isn't a new concept, but COVID 19 helped propel all industries forward utilizing technology that allows for efficient team communication, individual productivity, and yes- retail/property virtual tours has incredible metrics for online sales conversion. Will having an HQ be a thing of the past? What does workplace design actually mean? What kind of technology, Artificial Intelligence and data are being utilized to help us? let's look at some tips, and fun trends circulating...and get a better insight from Melissa Marsh, the Founder and Executive Director of Plastarc. She is a success story, and has a wealth of knowledge to share. https://plastarc.com/ Enjoy this episode!
Melissa Marsh is Founder and Executive Director of PLASTARC and Director of Occupant Experience at Savills Studley where she uses social research and people analytics to help clients with their workplace design strategies and real estate decisions. Mike Petrusky asks Melissa about creative problem solving that is possible because of the big data of social analytics and the ability to measure delight with both new technical capabilities and through cognitive research that reveals how our brains are impacted by space. Mike asks Melissa about what we can learn about architecture and workplace from “The Lego Movie” and they discuss employee experience and the consumerization of the workplace that is driving a democratization of decision-making in the built environment. It is an amazing time to be in the world of corporate real estate and Melissa shares her expertise around the models and metrics that put us on the doorstep of the “science of delight”. Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissaemarsh/ Learn more about PLASTARC: https://plastarc.com/ Find Melissa at Savills Studley: http://www.savills-studley.com/services/advisory-services/occupant-experience.aspx Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/ Share your thoughts with Mike via email: podcast@iOFFICECORP.com Learn more about iOFFICE’s workplace experience solutions: https://www.iOFFICECORP.com/
Podcast Parlor visitors Melissa Marsh, Founder & CEO of PLASTARC and Chris Hallas, CoreNet Global Young Leader and Director of Sales at Comfy, recap their session from the CoreNet Global Summit in Singapore. The future is here! We’re at a point where we can actually collect real-time information and user feedback. How can that data be used to allow for real-time dynamic operation of buildings that incorporate and respond to the occupant perspective? They also explore the intersection of HR, IT, and corporate real estate (CRE) and how they share the cost/benefit of such initiatives.
[01.02] Plastarc Landscape [03.18] Research Phase of User Experience in Workplace Environment [05.52] Technology At Workplace [07.50] The Future of Work: Designing Workspace [10.22] Workspace Event Programming [12.52] Workspace Amenities Impact on Employee Experience [17.23] Workspace As a Social Network [19.58] Vision of Plastarc in 5 or 10 years