Podcasts about reza izad

Next in Creator Media spoke with Reza Izad, co-founder and partner, Underscore Talent about whether Hollywood or Madison Avenue were further ahead when it comes to adapting to a more creator-centric media verse. Izad talked about why some categories, like beauty and fashion, are far ahead more mass categories such as packaged goods, and why Pinterest is a creator dark horse in 2025.Takeaways:• Evolution of Talent Representation in Digital Media: The shift from traditional management to digital-first approaches highlights the importance of platforms like YouTube, TikTok, and Instagram for creators.• Underscore Talent's Multi-Niche Approach: Serving over 500 clients across gaming, sports, beauty, culinary, and lifestyle industries demonstrates the potential of diversified talent management.• MCN (Multi-Channel Network) Legacy and Transformation: Studio 71's development shows how early digital content networks combined advertising with IP development to create sustainable business models.• Opportunities in Extended Video Formats: Longer YouTube formats like podcasts and scripted content enable multiple ad placements, increasing revenue potential.• Integration of Digital Creators with Brands: Case studies like Mr. Beast's Amazon deal and beauty brands leveraging platforms like Tribal illustrate how creators align with business objectives.Guest: Reza IzadHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative 

Reza Izad is the Co-CEO and Co-founder at Underscore Talent, a leading next-generation management firm that is known for its successful and diverse creative talent. The company represents a diverse list of top YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, culinary and podcast content creators. He was also the co-founder and CEO of Studio71, a multi-platform media company that combines “digital-first” creators and brands. The company is the #1 YouTube partner in minutes watched. Prior, Izad led the music department at The Collective Management Group and United Talent Agency working with artists such as Linkin Park, Kanye West, Eminem, Justin Timberlake and Prince.

What are the implications of the new long-awaited FTC guidelines? And Hollywood is on strike! But what does this mean for the creator economy.  Plus Brendan and Keith are joined by Reza Izad. Reza is Co-Founder and Partner at Underscore Talent, a next-generation management company that he started in 2021 to help talent leverage today's “attention economy” to build long-lasting and lucrative careers. 

Victor Potrel, VP of Content Distribution at TheSoul Publishing, and Reza Izad, Co-Founder of Underscore Talent. Sitting at the unique crossroads of creators, platforms, and consumers, Victor and Reza share insights from their wealth of experience in the ever-evolving creator economy. The duo begin by shedding light on their respective backgrounds and their companies' commitment to fostering the growth of content creators across various platforms. Their combined experience of over 30 years, a portfolio reaching 1.5 billion social media subscribers, and representation of over 200 big names in digital-first talent, provides a comprehensive look at the intricacies of the creator economy. We explore their collaborative work in amplifying the voices of creators, the challenges of the attention economy, and how creators need to adapt to different platforms and formats to reach their audience effectively. Victor and Reza delve into the complexities of working with both traditional and digitally native talents. They highlight the importance of diversifying across multiple platforms and how strategic navigation during platform shifts can yield an early advantage. In a deep dive into monetization in the creator economy, our guests elucidate various strategies, including subscriptions, branded content, and merchandising. They discuss the ongoing platform battle among giants like YouTube, TikTok, and Instagram, and the implications of this rivalry for content creators. Our guests underline the significance of their partnership in the creator space, emphasizing the importance of supporting this growing part of the economy. They offer a glimpse into the ongoing professionalization of businesses in the creator economy, driven by larger creators running significant enterprises. Whether you're an aspiring content creator or an enthusiast eager to understand the intricacies of the creator economy, this episode brims with wisdom from two industry leaders transforming the creator space. Join us as we navigate this complex industry, and glean invaluable advice for future creators on investing in multiple platforms and effectively delegating tasks to sustain their businesses.

On this episode, Reza traces his path to success in the industry, from working in a mailroom at a talent agency to starting his very own in the thick of the pandemic.  “We didn't know anything. We literally didn't know what we were doing, and we charged into that space… There were a lot of things that were challenging and difficult, but collectively as a group the attitude was ‘we weren't going to lose.'” Together, we're exploring the in's and out's of the creator's economy and the team behind our favorite social media creators. With years of working with and representing some of the biggest stars across the industry, Reza knows what it takes to build a name in the content creation space—and what the creator's highly-demanded “Yes Factor” is—and he's here to share his insight with us! You don't want to miss out.

We sat down with Dan Weinsten to get the inside scoop about the future of the creator economy. Weinstein is the co-founder of Underscore Talent, a next-generation talent management company that focuses on helping today's content creators leverage their talent and influence. He takes a deep dive into what led him, and his partners Michael Green and Reza Izad, to found the newly formed management company, where he sees the creator economy heading, how creators can utilize their social influence to catapult into more opportunities and why brands should continue leaning into the world of influencer marketing.

Michael Harrison interviews Reza Izad, founder and CEO of Studio 71, the most engaged digital network on YouTube carried on 1300 channels and garnering 11 billion views per month.

We saw a lot happen in 2018, trends that impacted the way we all grow our audiences on YouTube. Today, some of those trends continue into 2019 and are important for us to consider as creators as we plan out next year's growth strategy. Reza Izad, the co-founder and CEO of Studio71, joins us to share what they see coming up in 2019 as industry trends we should be aware of in 2019, including platforms, business models and monetization, algorithms, OTT, podcasting, and more. Reza Izad is co-founder and global CEO of Studio71, a multi-platform media company that produces and distributes original entertainment programming. As global CEO of Studio71, he helms the most engaged digital network on YouTube with 1,300 channels driving 7 billion views a month. Check out Studio71 at https://www.studio71.com. BECOME A MEMBER OF MY CHANNEL: Access special community perks on our YouTube channel and support our trainings by clicking here: https://www.youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ/join FREE EBOOK: "The Secret to Building your YouTube Audience" https://videocreators.com/product/secret-building-youtube-audience/ LET'S CONNECT! -- http://www.facebook.com/videocreators -- http://twitter.com/timschmoyer -- http://instagram.com/timschmoyer LISTEN TO THE VIDEO CREATORS PODCAST - iTunes: http://go.vcreators.co/vcTViTunes - Soundcloud: http://go.vcreators.co/vcTVSoundCloud - Stitcher: http://go.vcreators.co/vcTVStitcher - Google Play: http://go.vcreators.co/vcTVGooglePlay - Spotify: https://go.vcreators.co/vcTVSpotify   Leave your comments on our post here: https://videocreators.com/top-trends-in-2019-that-will-impact-your-growth-strategy-feat-reza-izad-ep-148

LinkedIn Marketing Solutions: Every day, over 500 million professionals engage with content on LinkedIn, and chances are, your future customers are among them! To redeem a free $100 LinkedIn ad credit, go to LinkedIn.com/HACK. Today's guest began his career as a partner at The Collective Management Group, where he helped grow the business into one of the world's largest music management firms. Then in 2011, he moved into the YouTube space as the co-founder of Studio71. As global CEO of Studio71, he leads the most engaged digital network on YouTube with 1,300 channels driving 7 billion views a month. Studio71 works with top creators including Dwayne "The Rock" Johnson, Lilly Singh, Rhett & Link, Hannah Hart and Roman Atwood. In this conversation, we discuss: Holding opinions firmly (until something changes your mind) Where the rubber meets the road for a global media company How to create great videos Now, let's hack... Reza Izad.

Chances are, even if you are an avid consumer of short form streaming videos, you’ve never heard of Studio 71. But you’ve seen their work — or at least your kids have. From Canadian YouTube superstar Lilly Singh to vlogger Roman Atwood to Good Mythical Morning with Rhett and Link — Studio 71 is the media agency behind videos that generate a reported 9.5 billion views across platforms every month. The company, co-founded by Reza Izad, helps creators make money and grow their offering for advertisers, and through merchandizing and intellectual property. Izad joins us today to talk about the streaming media space, where there’s been no shortage of sturm und drang over the past year or so. 

Izad is candid about navigating an ecosystem that has been reeling from one challenge to the next, from the brand safety issues that left marketers skittish to the disappearance of long-form content buyers from the marketplace.

Izad is candid about navigating an ecosystem that has been reeling from one challenge to the next, from the brand safety issues that left marketers skittish to the disappearance of long-form content buyers from the marketplace.

Today's Episode is with Reza Izad. Reza is co-founder and CEO of Studio71. Studio71 is a Red Arrow Studios company, part of ProSiebenSat.1 Media SE. Red Arrow Studios is one of the world’s leading creators and distributors of entertainment content. As global CEO of Studio71, he helms the most engaged digital network on YouTube with 1,300 channels driving 8 billion views a month. Studio71 is the global media company for top creators including Dwayne "The Rock" Johnson, Lilly Singh, Rhett & Link, and Roman Atwood.Reza is also the co-author of Create Great Video which highlights successful case studies and best practices to working with digital influencers who know how to target audiences best AND have created mass empires from doing so. Within the book, Reza and his co-author Jake discuss best practices that have made Studio71 a success in working together with YouTube, major brands and advertisers.Our interview discusses:Reza's transition from Iran to the U.SHis Hollywood management careerWhat it's like to manage YouTube influencersHow to monetize your videos and audienceWhat Studio 71 is andWhy he wrote his bookResources Mentioned In The EpisodeCreate Great Video book: https://www.amazon.com/dp/B07CLRYMCT/Studio71 website: https://www.studio71.com/ See acast.com/privacy for privacy and opt-out information.

Studio71 CEO, Reza Izad and author/content creator Jake Greene are the Batman and Robin of content creation. In an era of digital video everywhere, all the time, their new book, Create Great Videos explores the evolution, future, and rules behind how great content gets made. Reza -- being one of of the first to take the leap of faith from traditional talent to YouTube generation talent --is a pioneer in the space. Meanwhile, Jake is considered an intergenerational expert in working with companies and individuals looking to explore social media. With help from 50 of the brightest stars on the Internet, the stories, strategies and statistics in their book will help you create amazing videos, develop a digital voice, build an online community and collaborate with the YouTube generation.**note: please forgive a little of the mic handling noise in this episode! Great insights and information here!

In this episode we talk to Reza Izad & Jake Greene, Co-Authors of Create Great Videos. Click here to connect with Reza on LinkedIn. Click here to connect with Jake on LinkedIn.

Studio71 CEO Reza Izad talks with Recode's Peter Kafka about how the business of online video has changed in recent years. Izad came to Studio71 when the German TV station ProSieben bought an earlier company that he co-founded, Collective Digital Studio, and he has worked with YouTube celebrities such as Fred, Lilly Singh and Roman Atwood. He believes "everything that’s successful in entertainment is an outlier" and talks about how digital stars can make the jump to other online platforms and traditional TV. Izad also chats about why Facebook's video ascendancy is a question of when, not if. Learn more about your ad choices. Visit megaphone.fm/adchoices