It's No Fluke

Cam Hogan is a creative strategist, outdoor enthusiast, and lifelong believer in the power of reinvention.He's helped shape campaigns and brand storytelling for tech and product powerhouses like Crypto.com, Instagram, IBM, Microsoft, Nuvei, and Samsung, crafting narratives that span from product launches to cultural relevance. At Meta, he played a key role in launching the Ray-Ban Meta AI glasses, ensuring the experience felt both intuitive and intelligent.When he's not behind a screen, Cam is usually chasing snow or sleeping under the stars. He has backpacked and skied across the Pacific Northwest, British Columbia, Japan, and Chamonix, believing that time outdoors—through adventure and exploration—isn't just an escape, but a way of thinking, moving, and pushing past limits. He also volunteers with CatRock Ventures, a nonprofit organization that utilizes outdoor experiences to help young people from underserved communities develop confidence, leadership skills, and a connection to the natural world.Cam's work and story reflect a deep commitment to self-trust, creative freedom, and building a life that feels good to live.

Lori Zoss Kraska, MBA, CFRE is the Founder and CEO of Growth Owl, LLC and author of The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization. She's a recognized leading expert in generating corporate sponsorship support from Fortune 1000 companies on behalf of creators and purpose-driven organizations throughout the United States. Lori has earned a reputation for establishing pathways quickly to help clients exceed revenue/fundraising goals via corporate sponsorship. She also specializes in facilitating high-impact corporate sponsorship training both in person and online. She's regularly called upon by  leaders to work with them one-on-one in developing their mindset and message for successfully engaging with C-suite decision makers. She earned her MBA in Systems Management from Baldwin Wallace University and earned her Certified Fund Raising Executive (CFRE) certification by the American National Accreditation Board (ANAB). Lori speaks at national conferences and facilitates workshops on all aspects of generating corporate sponsorship and funding–from the mental to the message and to the motion. She's also been a featured guest on a variety of national podcasts to discuss her best-practice processes as well as her success.Lori is also an Amazon best seller list author for her suspense fiction novel Under Caution.

Brent Lilley is an accomplished entertainment executive and entrepreneur at the forefront of digital media and live events. As Co-Founder and Managing Partner of Real Good Touring, Brent has redefined the touring landscape for creators, leading the charge in producing large-scale live experiences for the world's most influential YouTube and digital talent.In addition to his work at Real Good Touring, Brent serves as the driving force behind Game Grumps, the wildly popular comedy-gaming brand that has amassed over 7 billion views globally and cultivated a fiercely loyal fanbase. A former agent and manager, Brent's career includes representing Academy Award-winning writers and directors, giving him a unique perspective that bridges traditional entertainment and the creator economy.He resides in Los Angeles with his dog Lincoln, a renowned expert in treats and affection.Arin Hanson is a pioneering creator, performer, and entrepreneur whose influence spans animation, comedy, music, and live entertainment. As Co-Founder and Creative Director of Real Good Touring, Arin channels his extensive experience in content creation into designing innovative live experiences that bring digital communities together in the real world.Arin is best known as the co-creator and face of Game Grumps, the iconic comedy-gaming channel boasting over 7 billion views and millions of fans worldwide. His creative vision and charismatic storytelling have helped shape the online entertainment landscape, inspiring a new generation of creators to build meaningful, fan-first connections.Based in Los Angeles, he continues to blur the lines between digital and live entertainment with passion, humor, and an unwavering commitment to fans.

Haddie Djemal is a media trainer, consultant, and the founder of the #Hire a Journalist initiative, a platform dedicated to advocating for journalists' skills in today's communications landscape. With more than a decade as a national correspondent, producer, and host, Haddie built her career in both traditional newsrooms and branded entertainment, where she developed a reputation for turning complex ideas into compelling stories that resonate with diverse audiences.As a consultant, Haddie helps executives and organizations harness journalistic tools to sharpen their storytelling, strengthen their brand identity, and expand their visibility. She designs and leads workshops, host trainings, and content strategies that not only prepare leaders for media opportunities but also teach companies to operate with a newsroom mindset—building internal frameworks that make their people the storytellers.Through Hire a Journalist, Haddie champions the value of media literacy and universal media training at every level of an organization. She believes journalists' ability to synthesize information, uncover narratives, and build trust is not just vital for the press—it's a competitive advantage for brands navigating a crowded media environment.From coaching C-suite executives to consulting on brand amplification strategies, Haddie bridges the gap between journalism and corporate communications. Her mission is clear: to advocate for journalists, equip leaders with media mastery, and help brands create authentic stories that spark connection and drive growth.

Kate Terentieva is a self-proclaimed chatterbox, passionate about intentional, thought-provoking conversation. Growing up, she was the girl who could talk to anyone. As she got older, she noticed conversations often remained at the surface. In fact, we have meaningful dialogue less than 50% of the time!Realizing she wasn't the only one struggling with post-pandemic loneliness and increased disconnection, Kate created Off The Record as a way to foster and encourage conversations of substance. After all, how well do we actually know the people, with whom we spend our time? On a mission to help us break free from superficial chats with fun, intentional prompts, Kate believes that true connection (and our happiness) begins when we're willing to share and listen. A creative & art director for some of the world's most iconic brands -- WhatsApp, Calvin Klein, Converse, Justin Alexander, and Lobos 1707 -- Kate combined her communications experience with her love for relationship-building to create Off The Record. Designed with portability and convenience in mind, Off The Record's cigarette-pack-esque packaging contains 45 cards with 90 questions to spark addictive, dynamic conversations. All Off The Record questions are family & corporate-friendly, creating opportunities for meaningful connection anywhere.While Off The Record is fun to play, its mission is ambitious— make people happier by equipping them with strong conversational habits. It's even adored by Jay Shetty and Radhi Devlukia-Shetty (see them playing it in on their sparkling tea brand's website).

Josh Cons is leading the team at Notice Me(dia), helping build "The Modern Day PR Firm" (a group of specialized content agencies serving B2B teams). Josh spent the last 6 years, since the age of 16, building in technology, startups and Venture Capital. He spends 90% of his day consuming content on LinkedIn and strategizing GTM pushes for some of the most forward-thinking companies.

With five years of content creation and almost a decade of social media expertise, Alli Kennon is a Social Creative Producer at Microsoft, shaping brand stories across Copilot and the broader Microsoft ecosystem. After three years as an in-house content creator, she's honed the craft of turning strategy into scroll-stopping visuals. A former speech & debate kid, Alli brings narrative flair to every frame—whether she's producing campaigns or curating matcha latte flavors with the precision of a scientist. She currently resides in Boise, Idaho with her husband.

Leslie Morgan builds the infrastructure behind today's most influential creators, IP, and media  ventures, turning creative chaos into scalable, monetizable ecosystems. With 16 years of experience at the intersection of media, technology, and culture, Leslie is the founder of Every Problem Solved, a consultancy focused on content strategy, operations, format development, and  growth for digital-first businesses. She partners with creators, Fortune 500 brands, and media companies  to develop high-impact content, drive operational clarity, and scale revenue across platforms. Most recently, she served as Head of Digital for Mo Willems' Hidden Pigeon Company, a joint venture  with Stampede Ventures and RedBird Capital. Previously, as VP of Lifestyle Programming at Endemol Shine Beyond, Leslie generated $2 million+ in  revenue, oversaw all lifestyle and branded programming, and launched ICON, a global digital venture  with Michelle Phan. ICON hit 50 million monthly views across five countries within six months. As a consultant, Leslie has worked with top-tier clients including Hank and John Green's  Complexly (Interim COO), Spy Ninja Network (doubled team size and scaled six YouTube  channels), Lightricks (Facetune, Videoleap), The Chosen, and Canvas Media Studios, advising across  strategy, operations, and monetization. In 2025, Leslie produced the 1 Billion Followers Summit in Dubai, a first-of-its-kind global event  funded by the UAE government. She programmed 40+ sessions, worked with 100+ creators, and  delivered a flawless three-day experience for 15,000+ attendees—showcasing her ability to lead  complex, high-visibility events that merge culture, tech, and influence. She serves on the VidCon Advisory Board, hosted VidCon's main stage in 2023, and is a frequent  contributor to Ad Age and Digiday, offering insights on creator-led innovation and the future of digital  media. She lives in Long Beach, CA with her husband and daughter.

Austin Null is the Founder and Chief Creator Officer of We Get It. We Get It is a creative agency, powered by creators, looking to redefine what a creative agency is in a social-first world.He has 15+ years of experience in the social media and influencer marketing space working with brands like Intel, Microsoft, Samsung, Popeyes, Xbox, Wingstop, Choice Hotels, Henkel, Bytedance, and more, leading to over 400M+ views across multiple platforms. It's a unique background having 1) Worked at an MCN (Fullscreen) when social influencer marketing was beginning to bloom, 2) Been a successful full-time influencer amassing a collective 750,000+ followers across platforms, and 3) Ran both influencer and social media strategy for major advertising agencies.

Jillian Richardson is the brains behind the 'weird LinkedIn' movement. She's a ghostwriter for founders, a writing teacher, and a creator on LinkedIn herself. Outside of being a writer, Jillian has grown her own personal brand as a community builder in NYC. Her thought leadership has been quoted in The Wall Street Journal, The New York Times, and NPR. It has also been shared by luminaries like Esther Perel, Priya Parker, the founder of Meetup, and— somehow— Chris Voss, the famous FBI investigator.If you want support with finding your weird online-– for yourself or your company–– find her on (you guessed it) LinkedIn.

Stephanie Stabulis is a 15-year veteran influencer marketing strategist working exclusively in the industry since the early days of modern influencer marketing. She's developed impactful, award winning programs and campaigns across a wide range of consumer industries for icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx, KellaNova, Sanofi, and Smirnoff. She has worked at both large and small marketing and ad agencies, has freelanced, owned a business and been a full-time employee. She is a VP of Strategy & Analytics at OneFluential, servicing the L'Oreal US portfolio of beauty brands. As a speaker, writer, colleague and mentor, her focus remains on innovation and strategic industry leadership, helping to shape the next generation of influencer marketing, while protecting what's beautiful about human-to-human social relationships.With five years of content creation and almost a decade of social media expertise, Alli Kennon is a Social Creative Producer at Microsoft, shaping brand stories across Copilot and the broader Microsoft ecosystem. After three years as an in-house content creator, she's honed the craft of turning strategy into scroll-stopping visuals. A former speech & debate kid, Alli brings narrative flair to every frame—whether she's producing campaigns or curating matcha latte flavors with the precision of a scientist. She currently resides in Boise, Idaho with her husband.

Sarah Evans is a partner and head of PR at Zen Media, bringing over 15 years of experience as the former CEO of her own nationally recognized PR agency. Known as one of the top voices in PR for the past 17 years, Sarah has been instrumental in shaping the landscape of public relations and communications.At Zen Media, Sarah leverages her extensive background in the technology sector, where she has led high-level strategic communications campaigns and full-scale media relations efforts. Her expertise spans a broad range of sub-verticals, including cybersecurity, commodities, consumer, cloud computing, SaaS, travel technology, medtech, martech, healthtech, edtech and more.Sarah is celebrated for her development of the "Reputation+" methodology, a data-driven and AI-powered approach designed to elevate brand credibility, trust, awareness, and authority in a competitive marketplace. Her innovative strategies have consistently achieved rapid growth for her clients by seamlessly integrating earned, shared, and owned digital tactics.Sarah is often sought for her insights into technology trends, especially in consumer tech. Her thought leadership has led to regular appearances on The Doctors TV show, CBS Las Vegas Now, and as an Adobe influencer. She is a respected contributor at Entrepreneur magazine, Grit Daily and Hackernoon where is the number three writer on business and tech in the world.

Danny Gardner is the head of social media insights, analytics, & measurement at Haleon, the CPG company behind Advil, Sensodyne, TUMS, Flonase and more. He has remit over the company's US and Canadian markets, spanning 28+ owned brands, 100+ competitor brands.Danny is also a proud adjunct professor at the University of Florida where he teaches master's candidates social listening, analytics and reporting.His expertise includes advanced social listening, applied analytics, measurement, eCommerce ratings & reviews, influencer marketing, the creator economy, and emerging media.He is the #SocialListening industry's leading voice on LinkedIn, and recognized by The Drum Future 50, Brand Innovators 40 under 40, Social Intelligence Insider 50, and more as a leading authority in the larger social media, data analytics, and consumer insights communities.

Ashley Segura is a content marketing strategist, speaker, and operator with 15+ years of experience turning messy, disconnected marketing efforts into systems that actually work. As Director of Marketing at SearchLab Digital, she leads campaigns that connect with humans (not just algorithms) for brands across the globe. Invited to speak at industry-leading events like SMX Munich, BrightonSEO, Pubcon, Engage, and Semrush Spotlight, Ashley has also been named a Top 100 Content Marketing Influencer and featured in SEOFOMO's Inspiring Women in SEO.

Jason Sperling brings his distinguished talent and leadership to the role of Chief Creative Officer at INNOCEAN. He has an incredible track record for creating iconic work for brands like Apple, Honda, TikTok, Amazon, Disney Pixar and UNICEF Worldwide. He was the genius behind the Apple “Mac vs. PC” campaign which was declared “Campaign of the Decade” by Adweek. He counts numerous Cannes Gold Lions, including an Emmy nomination among his many awards and has developed marketing campaigns that made a difference and have had an impact on culture and the world at large. He's also authored two books; one on creative leadership and another on building brand attraction in an age of brand aversion.

Bridget Evans joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing for Spotify. Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 13+ years of experience pushing brands forward with digital-first strategies. Prior to Meta, Bridget led consumer marketing, content, and affiliate for Amazon Fashion. Previously, she served as vice president of account strategy at Vaynermedia, where she married creative and media to develop brand and DR campaigns for companies like Coach, Sour Patch Kids, Birchbox, and JP Morgan Chase.She has correctly guessed Worldle on her first attempt at least three times, and currently lives in New York.

Zach Vallese is a creator economy reporter at CNBC, where he covers the business of creators, platforms, and digital media across the network's digital and social platforms. His reporting explores how creators build sustainable businesses, how platforms adapt their strategies, and how monetization, regulation, and AI are reshaping the online landscape. He regularly interviews TikTokers, YouTubers, Instagram creators, and the teams behind them to understand how this industry is evolving. In addition to his reporting, Zach is a segment producer for Squawk Box, CNBC's flagship morning show, where he produces daily live segments on business, tech, and markets. He can also solve a Rubik's cube in under two minutes.

At just 23, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over 6 million cumulative followers on social media under his monicker and stage name, Rodin' Flash. In addition, he has previously managed other creators with followings over 100M, including being creator Huddy's first manager and leading his expansion from 200K - 5M followers in a year and a half. Dylan has been a featured creator on TedX, Consumer Electronic Show, and Vidcon. Currently, he runs the first and only collegiate influencer organization, REACH, which was started at USC and now expanded to 100+ other universities, including UCLA, Penn State, and Duke. Under his leadership, REACH has expanded into four divisions beyond the student organization: a full-service marketing agency supporting 100+ brands, content production studio, talent management firm representing 50+ talent, and venture arm with equity in 25+ startups.

As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things.As a presentation coach, Ben's taught the fine art of persuasion to everyone from creative freelancers to agency execs. He's spoken to and coached folks at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, etc.He's trained in three forms of martial arts, can slow his heart rate on command, and has an encyclopedic knowledge of Looney Tunes.Don't be too impressed though, he also managed to fail a Salsa class.

Five years after it started, Breaking and Entering Media has published over 50 episodes, built a vibrant student and professional community, and earned recognition from Ad Age, Campaign US, and The Wall Street Journal. Geno Schellenberger was a senior at the University of Illinois. He had a job lined up at Edelman. Then the pandemic hit. The world paused. His job was delayed by nine months, and the advertising industry felt out of reach for nearly everyone trying to break in.By 2022, the podcast had real momentum. Jack Westerkamp, another childhood friend from Lombard, joined the team to lead growth and business strategy. With Geno hosting, Buchun Jiang designing, and Jack building, the foundation was set.The team built a full media platform. They launched the Crowbar Awards, a quarterly spec competition for aspiring creatives. Then came The Vault, a paid newsletter offering behind-the-scenes advice. Jack launched his own podcast, Creator Incorporated, focused on the creator economy. Geno introduced new series like BrandSide and Breaking with Brian Bonilla.They added a daily video series called Whiteboard News, which quickly became a go-to source for fast-moving industry headlines. Weekly content like Ads in the Wild and seasonal coverage around the Super Bowl and Cannes Lions helped further establish Breaking and Entering's role in creative media.In September 2024, Geno and Jack moved to New York City to go full-time. They settled into a tiny East Village apartment, signed for office space on Madison Avenue, and haven't looked back. They now produce content daily, run a multi-format podcast network, and reach millions of creatives each month.But the story isn't finished. This is just the beginning.

Carmen Boon is the Vice President of Public Affairs at Food Bank For New York City, the city's largest hunger relief organization, empowering New Yorkers to achieve food security for good. Carmen specializes in leveraging storytelling and data narrative to drive civic engagement, shift public perception, influence policy, and generate funding for social impact. She has led successful multilingual and multicultural campaigns that have advanced significant public and nonprofit initiatives across New York City.Before transitioning to the nonprofit sector, Carmen held senior positions in NYC government, where she directed outreach efforts on critical issues such as housing, social services, human rights, and public healthcare. She also contributed to managing crisis communications during key citywide, regional, and global events, including the Hurricane Sandy recovery and the COVID-19 pandemic at NYC Health and Hospitals.A Fulbright alum with Journalism and Media Studies degrees, Carmen currently serves on the board of the Fulbright Association Greater NY Chapter. She is a Shorty Award juror and winner, and an active mentor and advocate in various national leadership networks, including CHIEF, 100 Hispanic Women, the Public Relations Society of America, and the Advocacy and Policy Engagement Committee of Feeding America.

Paula Bruno is a seasoned marketer and brand builder with nearly 25 years of experience—15 of those as CEO of Intuition Media Group. Her expertise spans brand and integrated marketing, influencer and experiential marketing, community engagement, and even a touch of M&A. At her core, she is a connector and builder—crafting brand strategies, negotiating talent partnerships, and leading integrated campaigns, all while managing budgets and driving sustainable growth.Intuition partners with forward-thinking brands to expand their influencer capabilities and drive growth through content and experiences that make an impact. Recent clients include Canon USA, the FDA (anti-vaping, anti-cigarette campaigns), TikTok, AtlanticNY, Hyundai, GoDaddy, FCB NY, Washington Prime Group, Kobrand Wine, and more.

Mike Kelton has developed, created, and produced multiple award-winning TV shows and digital series for TLC, Peacock, Fusion, LogoTV, MTV, and more.Currently, Mike is the Exec Producer for LogoTV; MTVE & Parmount's LGBTQ brand where Mike directs/show-runs LogoTV's yearly pride campaign along with the brands highest rated digital series, SPILL With Johnny Sibilly now with over 70M views. Most recently, Mike took home the Shorty Award for “Best Documentary” for Logo's 2024 “Logo Legend” piece honoring the one and only, Ts Madison!Previously, he created multiple linear formats including the award-winning DRAG ME DOWN THE AISLE and DRAGNIFICENT for TLC. Mike's roots can be traced back to the UCB Theatre where he learned the power in true collaboration through improvisational comedy & can still be seen performing at the theatre monthly with his team, WHAT I DID FOR LOVE.

Reema Mitra is the VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation. Reema's background spans both agency and in-house leadership, including VP roles at EssenceMediacom (Google) and TodayTix, and Head of Social at HUGE NY. She's helmed award-winning work like Dove's Real Beauty Sketches at Edelman and Webby-recognized campaigns at TodayTix. Passionate about social impact and all things futures, she's especially focused on where the influencer and creator economy is headed. Reema holds a master's in Innovation from Goldsmiths, University of London, and lives in Brooklyn with her fiancée, their charismatic mutt Crumpet, and rambunctious kitten Nero.

Ashley France is the CEO of ANF Consulting, LLC and a Media Personality. She is a graduate of the University of Maryland, College Park, where she obtained her Bachelor's of Arts Degree in Criminology and Criminal Justice. Ashley also has obtained her Juris Doctorate from the University of Maryland School of Law. Her journey online started out as a natural hair influencer in 2015 while she was in law school and worked with top natural hair brands through brand partnerships with less than 3K followers. She grew her following so quickly people started asking her how she did it, inspiring her to post tips and resources on social media marketing. She graduated law school at 24 as the youngest person of her graduating class, specializing in transactional law and landing a job in house at a top Fortune 500 Company. After being inspired by so many young and prosperous entrepreneurs surrounding her, she decided to start her consulting company to aid entrepreneurs, athletes creatives, and entertainers in solidifying their business and establishing their brand. After working in corporate america over the years she decided it was time to take the leap and go full time into her consulting company. She grew her consulting business to over 6-figures in less than three years and has helped over 4000 business owners through her paid services and products. But it doesn't stop there, she was chosen to be one of the advisors at the entrepreneurship college for Georgia State University. She has been mentioned in publications such as Yahoo and has her work featured in Billboard. As well as being named one of the top influencers to watch locally and globally. Throughout her consulting business she has worked with top technology startups, entertainment companies such as Billboard, and Grammy nominated artists such as Slim Jxmmi. In 2021 she decided to combine her content creation talents and love for telling stories to become media personality. Since then she has worked with ; broccoli city, mystics, rolling loud , AT&T, the nba, big3, plain sight, blk app and many more . When she isn't working with major brands she is keeping her online audience of 60k+ followers across social media platforms up to date with the latest pop culture news and brand trends.

Sara Celotto is a strategic operator and Fractional COO who helps creators, founders, and small businesses turn vision into structure and structure into results. With an extensive background in operations, law, business strategy, and systems building, she's known for creating the foundation that makes sustainable growth possible.Sara spent over a decade working in the legal industry, where she led legal operations and supported business, estate, real estate, and probate matters in high-growth law firms. Today, she advises creators, agencies, and founder-led companies on operations, marketing, hiring, monetization, and long-term planning. Beyond her client work, Sara curates a monthly Substack featuring in-person NYC events for creators and those building around them. She also speaks regularly on the often overlooked side of entrepreneurship, from systems and tax readiness to succession and legacy planning.Raised by a single mom who owned and ran a business while battling cancer, Sara brings heart, clarity, and grit to everything she does. She's a proud twin mom, a trusted partner to visionary leaders, and a firm believer that freedom starts with a strong foundation.Website: The Vision Catalyst

Aniket Mishra and I make the case. But you don't have to take our word for it. Aniket is a YouTube Growth Strategist and the Founder of Born21 Media, a New York-based YouTube agency that helps brands and creators turn YouTube into a high-impact revenue channel. With over 6 years in the industry, Aniket has helped some of the top creators and Fortune 500 companies grow their channels to hundreds of millions of views.

Paige Walker leads social media listening and intelligence for The Hershey Company's U.S. brands. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits. Her work is delivered to 10+ teams to provide product feedback, brand health, campaign performance, competitive intelligence, category analysis, crisis monitoring, and more. Paige was recently recognized as one of the top 50 most influential people in social intelligence by The Social Intelligence Lab for 2025.

Lawrence Nwajei is an Enterprise Account Executive at Salesforce, a published author, life coach, and business consultant dedicated to living and helping others achieve a balanced, purposeful life. With deep expertise in enterprise sales and marketing technology, Lawrence brings a strategic mindset to driving business growth and digital transformation.Outside the corporate world, Lawrence is the author of One Step Into Spirituality, a guide designed to help readers begin their spiritual awakening and find balance in today's fast-paced world. Blending practical wisdom with personal insight, his work empowers others to align their inner growth with professional success.

Michelle Songy is the Founder & CEO of Press Hook, a media tech platform transforming how brands, PRs and media connect - only platform to facilitate a hybrid of earned, affiliate, and paid media opportunities. She is also the former founder of Cake, a fintech startup acquired by American Express and an advocate for the future of media, AI-driven PR, and supporting the next generation of journalists and creators

The first returning champion to the pod, Michael Gewirtzman is the Global Vice President of Programming at Advertising Week. For over a decade, he has programmed and hosted events and broadcasts for organizations that have featured some of the world's most influential executives, celebrities, politicians, athletes, authors and thought leaders.We talk about the industry, the partnership with Six Degrees, there is a secret giveaway somewhere in the middle and we break some news about Advertising Week. All that and more in this episode. Previously, Gewirtzman was the Founder and President of Vinyl Artist Management, where he managed the careers of internationally beloved, mainstream and independent artists.

After 10 years in investment banking, Scott Eddy moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Asia and was the 'go-to' agency when the region was establishing itself as a destination, and it remained the biggest one in the region for 5 years. He sold the agency and built up a personal brand. Now he travels full-time while teaching brands how to turn storytelling into ROI for the hospitality industry.

As the co-founder & CEO of Social Agent, Lisa Jammal is leading a new era of on-demand content creation, seamlessly connecting users with trained, certified creators to capture and edit shareable moments in real time.Download the appPrior to founding Social Agent, Jammal established herself as a pioneering force in social media strategy as the founder & CEO of Social Intelligence Agency (SIA), one of the industry's first dedicated social media agencies. Under her leadership, SIA currently spearheads digital strategies for global companies and media giants, including Condé Nast, Disney Channel, the Recording Academy, the Television Academy and COSM. She has also been at the forefront of live social media production, crafting dynamic audience experiences for major events like The GRAMMY Awards and The Emmy Awards.Jammal's innovative approach to social media began in 2011 with The Tweet Squad across the US, one of the first agencies to offer real-time, event-driven social media services. In 2014, she evolved the company into SIA, assembling a team of top social media experts to push the boundaries of creativity and engagement.

Casey Benedict isn't here to blend in—she's here to maximize the impact of every influencer activation she touches. Known for her ability to see around corners, she helps global brands build strategies that are as smart as they are scalable. As CEO of Maverick Mindshare and founder of Niimbus Influencer Innovation Summit, Casey is a driving force shaping and defining the leading edge of an ever-evolving industry.

Chelsey Mori is modernizing legal services for the creator economy. The founder of Unbound Legal, Mori is pioneering innovative solutions like a digital AI clone on her website for free creator support, in-house counsel subscriptions, DIY AI contract redlining tools, and a VR-managed practice - making legal services more accessible and efficient than ever.Mori serves as Chair of Rider Advocacy for the Creators Guild of America (CGA) where she leads the development of the CGA Rider, a contract addendum designed to protect creators and streamline negotiations.Mori's unique background includes training with former FBI, CIA, and Secret Service agents as a finalist on Bravo's espionage reality show Spy Games, training as a safari tracker, and traveling to all seven continents- twice.Mori earned her law degree from UC Berkeley Law School and a business degree from Ivey Business School. Before founding Unbound Legal, she worked at top entertainment firms like Manatt, Phelps & Phillips, Cohen Gardner, and The Altschul Firm.Today, her clients include top creators, live-streaming platforms, shop agencies, production companies, and management firms.

"Don't let anyone dim your light, just tell everyone to put some shades on."Aaron Francois is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI.He was first introduced to the marketing industry through the 4A's MAIP program, and since then, he has worked across several verticals, including retail, finance, gaming, and technology. Aaron takes pride in fusing cultural nuance and strategic thinking to build impactful, inspirational, and consumer-focused approaches. In addition to his day job as an Associate Strategy Director, he leverages his platforms to speak on subjects like career advancement, creative strategy, and the future of social media.In 2022,  Aaron founded Black Visionaries, a non-profit 501(c)(3) with the mission to democratize access to resources and community for Black professionals. The organization curated both virtual and in-person experiences for their community, including their annual event, The Black Visionaries BrunchAaron's love of community has translated into distinctive honors such as MAIPer to Watch, Mr. ADCOLOR 2022, the inaugural recipient of both the 4A's x McCann Worldgroup Billy Davis Award & the “Right Hand” Plug Award, as well as the 2024 Rockstar award from the Ad Club.

Gabrielle Gambrell joined Hachette Book Group as Senior Vice President, Chief Communications Officer in August of 2024.Gambrell comes to HBG from Amazon, where she served as Head of Communications for Inclusive Experiences and Technology, Employee Experience. Prior she was Chief Marketing & Communications Officer of Barnard College of Columbia University. She managed teams across the globe as Worldwide Director of Communications and Public Relations at FCB Global, an award-winning advertising agency network. Before FCB, Gambrell was Director of Communications for NBCUniversal leading all global diversity communications. As a professor, Gambrell shares her marketing and communications experience with students at Columbia University and New York University. Gambrell has been named to PR Net's “Marcomms' Most Influential List,” celebrating top brand marketers and communicators for their leadership, innovation and achievement in the field; Color Magazine's POWER 40 Under 40, a roster of exceptional young professionals of color who are reshaping industries, igniting change, and inspiring a new era of leadership; Advertising Week's AWNewYork Future is Female Shortlist, presented by Warner Bros. Discovery; PRNEWS' list of Top Women in PR; and PRWeek's Hall of Femme.She is originally from Los Angeles, California, and currently resides in Westchester County, New York, with her husband, son and daughter.

Noah Greenberg is the CEO of Stacker, the first content distribution platform built for earned reach. Under his leadership, Stacker has pioneered a new media ecosystem where brands build trust through editorial storytelling and publishers access a library of high-quality, vetted content, at no cost. Today, over 4,000 news outlets rely on Stacker's platform to enhance their coverage, while leading brands, nonprofits, and institutions use it to amplify their reach and engagement at scale.Prior to Stacker, Noah played a pivotal role at Graphiq, a semantic technology company later acquired by Amazon. As Head of Publisher Partnerships, he spearheaded initiatives that expanded Graphiq's data visualization products, scaling engagement and growing the business 30X in two years.His expertise in content strategy, syndication, SEO, and business development has positioned him at the forefront of media innovation. In recognition of his impact on the industry, he was named to Forbes 30 Under 30 in Media in 2018.Noah holds a degree from UC Santa Barbara and is passionate about bridging the gaps in a fragmented media ecosystem, empowering publishers and storytellers with scalable distribution solutions.

Trish Riswick is a seasoned social media strategist and Team Lead at Hootsuite, where she oversees the company's social media marketing efforts. With over seven years of diverse experience—from freelancing and managing small business accounts to consulting and working at the enterprise level—she brings a deep understanding of what makes social strategies succeed.At Hootsuite, Trish plays a key role in bringing marketing campaigns to life across six social channels. She collaborates closely with the video and brand teams to deliver creative, out-of-the-box ideas to their audience. She also leads the development of Hootsuite's social listening and engagement strategies, helping the brand stay ahead of online conversations. Over the past three years, she has helped cultivate a thriving online community of more than nine million followers.Check out their newsletter The PerchHootsuite's latest innovation, OwlyGPT, launched this week

Gigi Robinson is a Gen Z speaker, creator, author, and founder of Hosts of Influence, a platform helping creators and professionals build personal brands with purpose. Her content has driven over 200M impressions across social platforms, and she's partnered with brands like Adobe, LinkedIn, TikTok, and Google. A chronic illness advocate and author of A Kids Book About Chronic Illness (Penguin Random House), Gigi blends storytelling with strategy to inspire and educate. She's spoken at CES, VidCon, and top universities nationwide. Through Hosts of Influence, she offers workshops, speaking, and creator education that empower others to scale their voice and impact.

Stephanie DiPisa is an American entrepreneur who has previously worked with brands like Pampers, Hyatt, Gillette and HP in the agency marketing world prior to taking a career pause to raise her three children. Currently, DiPisa is the founder + CEO of her first entrepreneurial venture with Solara Suncare, a multi-award winning skin protection brand formulated for the love of sensitive skin, our health and the planet. DiPisa created Solara from a genuine need: to solve her children's dermatological reactions to popular sunscreen products as well as find wellness-based personal products to support her own healing journey with Lyme disease.Her brand, a favorite with celebrities, estheticians, dermatologists and beauty experts, features two product Collections that can be found on retail shelves ranging from Blue Mercury, Neiman Marcus and top luxury spas and boutiques, to Whole Foods and Target.

Christina Westley is an NYC professional with an extensive career in Influencer Marketing. As former Head of Influencer at PepsiCo and graduate of The Wharton School, Christina has brought a strong business acumen to the emerging industry. In addition to her professional experience, Christina's own background as a Black woman in the space has formed an inspiring advocacy for influencer diversity.Starting 2023, Christina developed Social Feed as an online resource that would expose her large network of marketers across several companies to “the latest in influencer diversity.” In 2024 she added on the experiential arm, Social Setting to allow Black influencers to build personal relationships with brand leads via curated experiences.Now in 2025, she has launched into independent ventures full-time, adding on Social Consult, where she collaborates fractionally behind the scenes to support enterprise & startup clients on influencer marketing.

Virginia Chamlee is a longtime writer and the best-selling author of Big Thrift Energy, a book about sourcing valuable vintage items for your home. She also authors the Substack What's Left, among the Top 30 most popular design newsletters on the platform. She is also an avid thrifter (obviously), longtime vintage dealer and an artist with work available via Chairish and Anthropologie.

The best strategy falls apart if people can't buy the product or pay for the service or if there's friction in the experience. We are seeing a lot of innovation in making sure creative and payments align in a multitude of verticals. Maria Prados is the Senior vice-president, go-to-market, global enterprise, Worldpay. Since 2013, she has led vertical growth, solution commercialization, enterprise partnerships and sales enablement for Worldpay—a global leader in payments technology that processes more than 50B transactions each year for more than 1M merchants across the world. As Worldpay's senior vice-president for go-to-market, she is one of the top global experts on what the world's biggest brands in every major industry need to best serve their customers at checkout. Previously Ms. Prados worked at Dixons Retail as part of the digital transformation team in charge of building the company's successful e-commerce and omnichannel turnaround strategy. Her career began in financial services at Deloitte in Madrid. She earned an MBA from the IESE and Columbia business schools, after which she held roles in fields ranging from social venture capital to strategy consulting, building her passion for fintech along the way.

Yuriy Yarovoy is the SVP, Revenue at Medal, the fastest-growing platform for gamers to capture and share gameplay. In his role, Yarovoy, oversees the platform's growth, partnerships, and ad monetization strategies. Leveraging his background leading teams across marketing agencies and Fortune 500 companies, Yarovoy focuses on expanding Medal's reach and deepening engagement with its 8+ million global users.Yarovoy boasts 15 years of experience in SEO, product strategy, and customer acquisition for companies across gaming and technology. Prior to joining Medal, he led a marketing team of 40 people in 26 countries at mobile gaming platform BlueStacks, helping to scale the company to over 450 million users. He was also integral to the launch of Game.tv, a community-driven esports platform, and served as Chief Growth Officer at “fan hub” startup Kanga.gg (acquired by Riot Games in 2021).Additionally, Yarovoy serves as an advisor to several creator economy startups and has mentored early-stage founders on how to scale their businesses. 

Julia LaBoy is a talent manager with half a decade of experience working with creators across different verticals including fitness, lifestyle, medical, and entertainment. Passionate about helping content creators grow their platforms and connect with their audiences in meaningful ways for long term success. Specialized in securing strategic brand partnerships that align with creator values and interests, leveraging deep understanding of how different content verticals require unique approaches to brand collaborations and monetization strategies

If the title doesn't hook you wait until the conversation. Jake Browne is an entrepreneur and start-up founder. He sold his creator financing company Peblo to fintech unicorn Wayflyer in 2023 and has started a new business Retrograde where he and co-founders are now building Emma the AI talent agent for content creators.

RJ Larese is Vice President of Talent and Influencer Marketing for Paramount Global. He works with digital creators and unscripted talent for all the iconic Paramount brands and franchises, finding them opportunities within scripted and unscripted content, brand partnerships, consumer marketing, events, and more. Prior to joining Paramount, he was a talent, casting, and development executive with over a decade of experience at networks, production companies, and publishers, including ABC, ATTN:, Endemol, ITV America, and PopSugar. RJ has also cast and developed shows for Bravo, E!, Lifetime, MTV, NBC, TLC, TruTV, and VH1. He's worked with brands ranging from Abercrombie and Fitch, Banana Republic, Delta, General Mills, H&M, Invisalign, Moose Akedo, Sephora, Target, and Ulta. In 2021, RJ was named an AdWeek Young Influential. In 2022, he was on the Variety Power of Pride list for his contributions empowering the LGBTQUIA+ community in the entertainment space. In 2023, he was named on LA TV Week's 40 Under 40 honoree list, backed by Broadcasting and Cable.

Aimee Gilbreath is the President of PetSmart Charities®, the leading funder of animal welfare in the U.S. and Canada with a $50M annual grantmaking portfolio and 4x Shorty Award winner last month including for Large Non-Profit of the Year. Aimee drives the nonprofit's strategy with focus on increasing access to affordable veterinary care, supporting pets and their families and animal welfare organizations during natural disasters, addressing pet hunger and connecting people and pets through adoption. Under her leadership, the organization has grown thriving partnerships with national social service nonprofits including American Red Cross, Feeding America and Meals on Wheels America to recognize and integrate the needs of pets as important family members. Prior to her current role, Aimee served as executive director of the Found Animals Foundation, Inc., a non-profit dedicated to saving pets and enriching lives, and as a Principal at the Boston Consulting Group, developing and implementing strategic and operational improvements for Fortune 500 clients. Aimee is a seasoned leader in both non-profit and private-sector organizations with extensive experience in a range of industries spanning biotech, consumer goods and philanthropy.  In addition to her role at PetSmart Charities, Aimee serves as Vice Chair of the Human Animal Bond Research Institute (HABRI)Board of Trustees and Secretary/Treasurer of the Veterinary Innovation Council Board of Directors. An Arizona native and lifelong animal lover, Aimee holds an MBA from Stanford University and a Bachelor of Science degree from the University of Arizona.

The co-founders of Greenlight Group join for a very inside look at the creator economy. We talk about the many opportunities and some challenges facing the creator economy, how to be the best advocate for talent, where to find talent and Italian Brainrot. IYKYK. It's a Masterclass without the subscription. Michael Berkowitz is A Berklee College of Music graduate, Michael majored in Professional Music with a concentration in Music Business, Creative Entrepreneurship, and Songwriting. This unique blend of creative and business acumen has positioned how well. Since the inception of Greenlight Group in 2020, Michael has leveraged his keen eye for talent and industry foresight to build a powerhouse roster, securing game-changing partnerships and opportunities. Doug Landers holds a degree in Mandarin Chinese from Duke University. His philosophy centers on the idea that true success stems from nurturing talent, fostering entrepreneurial ventures, and building lasting online and offline careers. Under his leadership, Greenlight Group has flourished, representing TikTok and YouTube's most well-known and pioneering figures. 

Thea Neal knows brands. As the founder of TMN Branding, with more than 15 years of marketing experience, Thea has led marketing teams at Coinbase, Royal Caribbean Group and Hallmark. She is a Forbes 30 Under 30 in marketing and advertising, and is still pushing herself to live up to the title (despite being now over 30). When she isn't creating strategies for Fortune 500 companies, you can find her snuggling her rescue dogs or taking a coloring book way too seriously.