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Advertising experts Faris and Rosie Yakob, Co-founder's of Genius Steals, and Kim Malcolm, Director of Product Marketing at Zappi, share their reactions to this year's Super Bowl ads, what made some brands score major points with consumers and others fumble in the red zone. Want more? Check out our complete learnings from this year's big game here
Faris and Rosie Yakob, founders of Genius Steals & the School of Stolen Genius, have been living on the road for almost 10 years now. And along the way, they've picked up a thing or two on creativity. So today's show is entitled, top 5 tips to enhance creativity from a nomad (even if you're not one yourself)
Today's guest is Rosie Yakob, an award-winning strategist, creative director, writer, and consultant.Rosie began her career developing non-traditional ways for brands to connect with fans, casually working with the likes of hip hop moguls Jay Z and Steve Stoute.In 2013, she quit her job to travel the world and ‘accidentally' co-founded Genius Steals, a nomadic creative consultancy which helps brands, agencies and rebels find their ‘awesome', through new communication ideas, product concepts and ways of thinking. But where do these new ways of thinking come from? Rosie believes that nothing can come from nothing – but copying is lazy. So she looks at the best that came before and combines those elements into new solutions – we picture her doing so barefoot beach walking, while mulling over a glass of her favourite red wine. You'll find Rosie on Twitter here: https://twitter.com/rosieyakob?lang=csFind out more about Genius Steals here: http://geniussteals.co/Subscribe to the podcast to enjoy our incredible lineup of interviews about hustle culture, work, success and happiness. Say hi to us at instagram.com/antihustle.hustleclubIntro music by Ant Henderson soundcloud.com/antphenderson
Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes:”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21”We all have to be uncomfortable to learn and grow.” 60:37http://geniussteals.co/https://learn.schoolofstolengenius.com/members/postshttps://geniussteals.substack.com/ (Strands of Genius Newsletter)IG Handles:: @rosieyakobTwitter: @rosieyakob
Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes:”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21”We all have to be uncomfortable to learn and grow.” 60:37http://geniussteals.co/https://learn.schoolofstolengenius.com/members/postshttps://geniussteals.substack.com/ (Strands of Genius Newsletter)IG Handles:: @rosieyakobTwitter: @rosieyakob
This week we are joined by special guest Rosie Yakob, co-founder of Genius Steals, to talk about the likely impact of the COVID crisis on our industry and our jobs. A chance to think of the coming months and beyond, from new ways of working to the stressful reckoning of a slowdown, and even some hopes for a bright future.
Global nomads since 2013, Faris and Rosie Yakob are a creative and strategic duo- who have served their time as creatives and strategic thinkers with the likes of MDC, McCann, and 360i. In a conversation that covers a lot of ground, we talk about a shrinking world- one that appears ever more similar, but how you need to dig deeper to unlock local differences, the rise of creativity as a response to the growth hacking plateau, tourism and the idea that the world is getting full because everyone wants to go to the same places, trashvertising, banks making money but making brands less interesting, brand safety, the future of the agency and buying avocados.
Absolutely loved having Rosie Yakob as my wonderful guest for episode 21! Rosie is Co-Founder of the nomadic creative consultancy Genius Steals, along with her husband and partner Faris; whom I had on the show earlier on in the year. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.Full-time nomad, strategist, speaker & incredible human being. Rosie began her career working with hip hop legends Jay-Z and Steve Stoute at their entertainment branding company, developing non-traditional ways for brand like Target, Wrigley and Samsung to connect with their fans. She was also lead strategist on the Cannes Grand Prix and Facebook Best in Show winning Oreo Daily Twist campaign during her time at 360i and has previously worked at Cake Group, as well as Saatchi & Saatchi. You can't even begin to understand how excited I was for this chat and how much I learnt from it! Expect tips for digital nomad life, talk about working with hip hop legends Jay-Z & Steve Stoute, tips on how brands can give value and create culture, talk about the difference between copying and being inspired by and a whole load more stuff!! Have your notebooks ready!You can find out more about Genius/Steals here: http://geniussteals.coYou can follow Rosie on Instagram here: https://www.instagram.com/rosieyakob/You should most definitely sign up to the Genius/Steals newsletter here: http://geniussteals.co/subscribeThis episode is sponsored by Nexstand EU. www.nexstand.eu As listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu. Make sure to give us a follow and give this episode a share! Support the show (https://ko-fi.com/miztrujillo)
Rosie Yakob runs the nomadic strategy and innovation consultancy Genius Steals. She moves around the world with her partner Faris doing strategy work and talks, and constantly contemplates their belief system and how to apply it to their lives outside of the New York agency world. We discuss their goals of working 20 hours per week, of not having an exit strategy, how they'd work on a project with very little time, the importance of creating space for yourself, and the value of patience. You can find Rosie here https://twitter.com/rosieyakob and Genius Steals here http://geniussteals.co/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
Rosie Yakob is a co-founder of Genius Steals - a nomadic strategy and innovation consultancy. Together with her parter Faris they travel the globe, collating experiences from many different cultures and using that inventory to innovate and create for their clients all over the world.Pinning down Rosie in her nomadic state was nigh on impossible, so in this episode Ralph interviews Rosie through some written questions. He added his questions in verbally after - so you don't get lost.
On this season finale of Real Famous, we have a conversation with Rosie Yakob, Faris Yakob, and Gareth Kay. Rosie was a Senior Social Strategist at Cake, led social strategy at Saatchi NY, and was also a Senior Strategist at 360i. Faris was the Chief Innovation Officer at MDC Partners, the EVP, Chief Technology Strategist at McCann, and is the author of Paid Attention. Together, they are the brains behind the consultancy Genius Steals. Gareth was the head of planning at Modernista!, the Chief Strategy Officer of Goodby, and the founding partner of Zeus Jones SF. He is now a co-founder of Chapter SF. Enjoy!
In this episode, I talk to the amazing @rosieyakob. Rosie is a strategist and together with husband Faris Yakob (@farisy) they form the company Genius Steals, a strategy and innovation consultancy. What makes Rosie’s story so unique is that she is a nomad. Rosie and Faris left their last permanent home in New York 5 years ago to travel the world, working with leading brands and agencies on various projects for just a few weeks at a time before jetting off to a new location, soaking up different cultures as they go. We talk about the various roles Rosie mastered as a young strategist, how to deal with people trying to rip you off and how she made the transition to a nomadic life on the road.
This episode's guests are Rosie and Faris Yakob. Rosie and Faris are world renowned writers, speakers and workshop facilitators and together co-founded the nomadic strategy and innovation consultancy Genius Steals. They have been living on the road, out of office, since March 2013. Recorded in Shoreditch, LondonSupport the show (https://www.patreon.com/stevexoh)
When Faris Yakob proposed to his wife Rosie, he also suggested they quit their jobs and travel the world. The result has been a 98 week journey of creating work that's in their heart, and the formation of their business, Genius Steals. Episode HighlightsDoing the things that are interesting, fun and profitable Lessons in branding from working with Jay Z How being good at being you makes you irreplaceableLearning how to find your superpowers and push edgesLessons from the world of Maxim magazineApplying creative constraints to do your best work A look at the reality of the technonomad life Using structure to manage uncertainty Identifying your beliefs to determine the work that's close to your heart QuotesPeople gravitate towards people they'd want to hang out with With every life choice you have pros and cons The best partnerships are when you each feel like you're getting the better end of the deal Don't be good at things you don't want to do ResourcesStrands of Genius NewsletterWorldwide 101 Virtual Assistant Service Rosie and Faris Yakob are cofounders of Genius Steals. See acast.com/privacy for privacy and opt-out information.