Podcasts about faris yakob

Series FiveThis episode of The New Abnormal podcast features Faris Yakob, co-founder of Genius Steals, who began his career as a strategist during the first dot com explosion, before moving into agency world.  He worked for some dynamic agencies inc Naked Communications (as their 20th employee) before moving on to be EVP Chief Tech Strat at McCann Erickson NYC. He subsequently went to MDC Partners - a network of best-in-breed agencies inc CPB, Anomaly, 72 & Sunny, and kbs+, and then co-founded the superbly named Spies & Assassins. Faris was a founding member of the IPA Social Committee, and has blogged about - and been involved in discussion around - social in the industry for a decade. He's also written for those inc Campaign, Fast Company, Forbes, Contagious, Canvas8, etc. We discuss all of the above and more, in a conversation which takes in Marx, uncertainty & risk, Kant, Severance, Cannes Lions, and the realities of Nomadic Consulting. So...enjoy!

Our special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company, Contagious and other publications. And he thinks deeply about the state of the ad world - how its changing, what it does, how it does it, and what it means for us all. He sat down to talk to us before Thanksgiving about how media planning works, how brands and advertisers think about audiences, and how the stories we tell about youth cultures have been recycled and subtly upgraded since the invention of the teenager, to fulfill the hopes and dreams of not only the corporations who want them to buy stuff, but just as importantly, the people who make advertising and want to believe it is capable of doing something good in the world.This is our last episode of the year - we wish you a very happy and relaxing holiday season, and send our best wishes for the New Year. See you in January!Links!Genius/Steals: http://geniussteals.co/Paid Attention, by Faris Yakob: https://www.koganpage.com/marketing-communications/paid-attention-9781398602502"We Need to Talk about Generations", via Ben Page, CEO of Ipsos: https://www.ipsos.com/sites/default/files/ct/publication/documents/2023-04/Ipsos_We-need-to-talk-about-generations-WEB.pdf"Nothing Beats a Londoner" via Paula Bloodworth of Wieden + Kennedy, via WARC: https://www.warc.com/newsandopinion/opinion/why-strategy-should-embrace-execution/en-gb/2811Ehrenberg-Bass Institute for Marketing Science: https://marketingscience.info/ and How Brands Grow: https://marketingscience.info/how-brands-grow/Mark Ritson: https://www.marketingritson.com/Herd by Mark Earls: https://www.wiley.com/en-us/Herd%3A+How+to+Change+Mass+Behaviour+by+Harnessing+Our+True+Nature-p-9780470744598 Hosted on Acast. See acast.com/privacy for more information.

Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land's own Bonnie and Clyde; it's Rosie and Faris Yakob.  Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking.  They give us the low down on life on the run road, how Rosie earned $10,000 babysitting, ‘Ask Faris', US vs UK education system, the lack of industry practitioners as professors, engineering moments of in-betweenness, K-shaped recovery, Blair Enns, charging for what you know (not what you do), entertainment as the cost of admission to someone's brain, the key to creative effectiveness, and a whole lot more.  ///// Here's Genius Steals  Follow Rosie on Instagram  And follow Faris on Twitter (yes, he's still on there) For our chinwag with Blair Enns, hear here  Everybody's Free (To Wear Sunscreen) by Baz Luhrmann  Timestamps (01:44) - Quick fire questions (Ask Jeeves or Ask Faris?) (03:42) - How Rosie made $10,000 babysitting and her first jobs  (10:32) - Faris's beginnings collecting golf balls, management consultancy and working at lads mags   (18:41) - The education system, subjectivity and outdated teaching methods  (26:52) - Life on the road and why you shouldn't be a prisoner to your preferences (32:47) - Engineering moments of in-betweenness  (42:08) - Listener questions  (42:24) - Attention, emotion and the importance of context  (52:56) - How we can create more effective work (01:02:00) - Trends for marketers and the emergence of luxury products  (01:04:50) - 4 pertinent posers  Rosie and Faris's book recommendations are:  To Sell is Human by Dan Pink  The Righteous Mind by Jonathan Haidt  XX by Rian Hughes  Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin  Understanding Comics by Scott McCloud  Stone Junction by Jim Dodge  /////

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this third and final episode, Faris turns his attention to how advertising and the media impacts society, and how brands can navigate a complex polarized media environment. Guests include Dr Gwenyth Jackaway, a former media professor at Fordham University, Jared Grant, integrated strategy director at Publicis agency Le Truc, and Sara Tate, ex-CEO of TBWALondon.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this second episode, Faris and his guests address how attention is measured and valued, and what this means for the media industry now in the very near future. Faris is joined by former General Mills CMO Ivan Pollard, Lumen Research founder Mike Follett, and Katie Hartley, managing director - product and innovation at Dentsu Data Labs.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In episode one, discussion focuses on the origins of the ‘attention economy', how it has evolved in the digital age, and how marketers can attract attention. Faris is joined by Zoe Scaman, founder of integrated strategy studio Bodacious, Matt Locke, partner at content studio Storythings, and Tony Haile, senior director of product at Twitter.

In Clear Focus: Our guest is Faris Yakob, the author of Paid Attention: Innovative Advertising for a Digital World, this month's Bigeye Book Club selection. Faris explains what attention is, what the latest research reveals about how it works in humans, and the important role it plays in advertising. Faris also discusses his planning model, the Media Pyramid. In Clear Focus listeners can claim a 20 percent discount on Paid Attention at KoganPage.com by using the promo code BIGEYE20 at checkout.

It's been amazing, what we've achieved by connecting up computers world-wide, webbing them together. As its full name suggests, we gave ourselves an Inter-network that provides for our every information need, on command. But there is one change that the Internet made to us, it gave us more stimulus than our biology was made to handle. The demand for our attention suddenly exceeded the supply; and this economic shift is most noticeable in the world of advertising. The digital advertising marketplace has gotten more vast, more confusing, and it's far less clear what the rules are anymore.  Thankfully, there's been a lot of research at the intersection of advertising and human attention. Effective marketers who are aware of the trends can tune their advertising to make their brands heard and win the attention of their target audience. To get the latest insights into this, we're talking to the author of the book, Paid Attention which just came out  in 2022 with a revised edition.  Faris Yakob grew up in the UK and after graduating from Oxford University, led the digital innovation efforts at global ad agencies like McCann Erickson and MDC Partners. Following that, he and his wife Rosie co-founded Genius Steals, an innovation and strategy consultancy.  He also serves as a juror for marketing awards like the Clios and the London International Awards. He's also been a member of a non-profit consortium called  the Attention Council that aims to better measure the influence of marketing on people's  attention. Clearly someone who likes the written word, in addition to his books he puts out a monthly column in Admap and the Marketing Society. People/Products/Concepts Mentioned in Show Mathew Sweezey Tim Wu Mark Shaefer and his book Content Shock Damian Hurst Claude Levi Strauss Robin Dunbar, significance of the number 150  Nielsen Catalina Solutions David Olgivy For more details, please visit https://funnelreboot.com/episode-81-paid-attention-with-faris-yakob/

Faris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok & Activision. One of my favorite thinkers in the world of advertising, Faris brings an academic mind and an artist's curiosity into our commerce-driven profession of marketing strategy. We break down the relationship between brands & pop culture, explore America's "Mickey Mouse" strategy of cultural imperialism, discuss why brands have been so slow to integrate with gaming and the Zen of Fortnite. The 2nd edition of Faris' book "Paid Attention: Innovative Advertising for a Digital World" will be available this November and it's a must-read for all Pop-Marketers. Pre-Order it now on Amazonhttps://www.amzn.com/1398602507The Stolen Genius newsletter holds a sacred place in my inbox as it's filled with insight & inspiration from across the globe, featuring diverse voices from across the marketing and creative spaces we traverse https://geniussteals.substack.com/about?utm_source=subscribe_email&utm_content=learn_moreFaris & his partner Rosie also run one of my most favorite online communities of thinkers and makers at The School of Stolen Genius. Find out more and come say hihttps://learn.schoolofstolengenius.com/If you want to see what Faris is up to right at this very moment, head to Twitter, he's there saying smart stuff on the daily and gives me hope that Twitter isn't all dumpster fire https://twitter.com/farisThe Pop-Marketer:Website: https://www.pop-marketer.com/Instagram: https://www.instagram.com/popmarketer/Twitter: https://twitter.com/joenormalLinkedIn: https://www.linkedin.com/in/jocox/

Another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers. For this one we have the co-founder of nomadic creative consultancy http://geniussteals.co/ (Genius Steals) and author of https://www.koganpage.com/product/paid-attention-9780749473600 (Paid Attention: Innovative advertising in a digital world), Faris Yakob to talk about attention. Pre-order the second edition The second edition of Faris' book, Paid Attention, comes out November 2021 and is available to https://www.waterstones.com/book/paid-attention/faris-yakob/9781398602502 (pre-order now).

Rosie and Faris Yakob are the geniuses behind the nomadic creative consultancy Genius Steals. They have traveled the world and worked with amazing individuals and organisations of all sizes, accumulating a long list of accolades and achievements along the way. To me they are the epitomy of creativity and as creativity is a core component […] The post S2E010 Rosie and Faris Yakob – Creative Monsters and Myths appeared first on Andrew Vorster.

Another episode in our thought-leader series, this international strategist, speaker, and author shares his perspective on a number of recent industry topics.

We talk about:The definition of attentionAttention as a filterRobert heath: low attention processingPaid advertising vs organic contentDigital vs traditional advertisingThe value of the marketing funnelFind Faris:Faris on Twitter: https://twitter.com/farisFaris his book, Paid attentionGenius Steals, his company: http://geniussteals.co/

Eaon talks with Faris about everything from COVID to wisdom from Hinduism via the mental health problem in advertising, status anxiety, drum'n'bass and much more in between whilst Faris also picks his five desert island tunes. 

Faris is award winning strategist, creative director, writer, public speaker and geek. He was advising on how to use the internet before most people knew it was there. He has spent two decades challenging the staus quo of the advertising and marketing industry and worked on some of the world's greatest brands. He has spent time living in the UK, Sydney and New York before starting his own business in 2013. Alongside Rosie Siman Yakob, he is the co-founder of nomadic creative consultancy Genius Steals. http://geniussteals.co and the pair have lived nomadically since 2013.In his own words “I'm trying to work out how we communicate in a networked world, how we can make people happy, how we can make awesome stuff that is useful or entertaining or both.”Follow him here https://twitter.com/faris

For this episode of the podcast I'm exceptionally joined by not one, but two guests, AND I hand over the reigns to Dina, who led us in playing a lovely demo of the Norwegian surreal tabletop roleplaying game Itras By. I happened to exchange a few tweets about roleplaying games with Dina who is based in Finland, and noticed her bio mentioned the fact she is hard of hearing. I was reminded of being in contact with Ashley last year, given she works with Rosie and Faris Yakob of Genius Steals, and I was guest writing an edition of their Strands of Genius newsletter. Ashley also happens to be deaf, and I browsed her website, as well as a few videos from the Hearing Like Me community that Ashley participates in. I suddenly thought that I've been publishing an audio podcast for the past five years without barely ever worrying about whether it was accessible to the deaf and hard of heard, and now I'm beginning to publish videos, I didn't really take much care of checking the automatically generated Youtube captions that they often rely on to consume content. I reached out to both Ashley and Dina, who were keen to have a conversation and demo a game, which was awesome! Ashley Derrington is a world traveler, soccer / football player, expert creative producer and project manager, published a wealth of awesome content as part of her Deaf, Tattooed, and Employed project, learning about deaf and hard of hearing communities around the world. She also actively works with the Hearing Like Me community, contributing content and sharing her experiences Dina Ramse is also a seasoned traveler, game designer, avid playtester, seamstress, and helps games publishers (and I believe other businesses) with their marketing, social media, and community management activities. She has been actively running games for over 15 years, and as you'll see or hear in the video, is a beautifully talented storyteller and narrator. Itras By is the surreal tabletop roleplaying game we demo in the episode, originally published in Norway, it is also available in a number of other languages, including English and French. I had heard a lot of great stuff about the game and had been looking forward to trying it out, so when Dina offered to lead a game demo I jumped on the occasion. Also mentioned in this episode: Ashley Derrington Deaf, Tattooed, and Employed Hearing Like Me Dina Ramse on Twitter Tales of Sampo (Board Game) Itras By (Tabletop roleplaying game) Norwegian Style - An Anthology of Norwegian Roleplaying Games Surrealism - Art Term (Tate website) Invisible Sun (Tabletop roleplaying game)

Faris Yakob, award winning strategist, creative director, author of Paid Attention and co-founder of Genius Steals joins us for this week’s podcast. We discuss about the fast-changing media & advertising landscape, the value of attention, it’s underlying attention economy and its impact on building brands online.Three questions: A business book you recommend? The Attention Economy and The Range by David EpsteinOne person to follow on social or digital media that you think will add value to the audience? Rachel Mercer Head of Planning at R/GAif you could have a one-to-one dinner with any living human being on the planet who would you choose? Donald Trump or Banksy

Faris Yakob likes to remind us that the pursuit of strategy is to turn uncertainty into risk. In our efforts to manage risks, we can oftentimes get caught up in an endeavour to find the optimal solution and direction, as if there was one right way competing with a lot of sub-optimal - or even wrong - directions. The question often isn't wether it's achievable but whether this ambition can have perverse side effects.

Innovative Advertising for the Digital World. Think about the last time you were scrolling through your Instagram, Facebook, or Twitter feed. How many advertisements did you see? If you watch videos on YouTube or Snapchat, you likely come across advertisements as you watch your favorite influencers give their latest reviews of products or take you through their latest tutorial. According to recent studies, those aged eight to eighteen-years-olds are consuming more than seven hours of media a day. In those seven hours, they are consuming multiple media at once. It’s impossible to ignore the fact that we are living in a world immersed in media. And today, everyone is trying to get the public to notice something from health messages to political appeals and promotions of their own causes or skills. So how can you get your message across and get people to pay attention to you? Throughout Paid Attention, industry insider and ad agency innovator Faris Yakob addresses how the world of advertising has transformed because of the digital age and offers solutions on how to stay creative to get people to pay attention. As you read, you’ll learn why market research doesn't work anymore, how advertising is really quite simple, and why authenticity and emotion is the key to advertising. *** Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

Due to restrictions in being able to record new episodes of the podcast a compilation of previous silences is being broadcast every other week.This week features all of the silences from episodes 1-10 featuring Sam Conniff, Charlotte Sills, Fred Deakin, Rosie & Faris Yakob, Rob Poynton, Michelle Morgan, Simon Cavicchia, Elizabeth Pick, Neil Mullarkey and Lucy Bellwood.You can watch a video of this silence, featuring photos of each guest, on Youtube via: https://youtu.be/0Op5lhgNykASupport the show (https://www.patreon.com/stevexoh)

In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative's. Advertising has become a “collection of things” and they breakdown the mythology of binary. Rigor vs. MeasurementArt vs. ScienceGeneralist vs. SpecialistThe Drop – The segment of the show were both Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip's Drop: The Age of Surveillance CapitalismFaris Yakob's Drop:Strands of GeniusThe Calm App

It was an absolute privilege chatting to Faris Yakob for episode 16! Faris is Co-Founder of the nomadic creative consultancy Genius Steals, along with his wife and partner Rosie. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.Full-time nomad, strategist, speaker & author of 'Paid Attention: Innovative Advertising for a Digital World'. Named one of ten modern day MadMen by Fast Company and one of the most respected planners in the world in The Planning Survey. Basically, Faris is someone I was very much looking forward to learning from.As you can probably imagine we had a lot to talk about and the conversation is an absolute goldmine of information. We chat about the realities of a nomadic lifestyle, the benefits to employers, how to stand out in a over saturated marketplace and lot's more.You can find out more about Genius/Steals here: http://geniussteals.coYou can follow Faris on Twitter here: https://twitter.com/farisYou should most definitely sign up to the Genius/Steals newsletter here: http://geniussteals.co/subscribeMake sure to give us a follow and give this episode a share! Support the show (https://ko-fi.com/miztrujillo)

Faris Yakob is an award winning advertising strategist, creative director, writer and public speaker. He was chief innovation officer at Naked Communications in the noughties and his book Paid Attention is a great primer on the way media and marketing are evolving. He’s also very good on Twitter. We talked to Faris at City and Islington College in London.

Faris Yakob is a Cofounder of strategy and innovation consultancy Genius Steals. A prolific thinker and writer, he has worked all over the world and is now six years into also living all over the world. But what we discuss in this interview is having a mind that sometimes won’t stop moving - how it feels, how Faris tries to deal with it, and why people find the topic so difficult to discuss. You can find Faris here: http://www.twitter.com/faris. Don’t forget to read his book “Paid Attention”. 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

“Saying you are “busy” is a humble brag and a mental illness at the same time.” This quote is from my interview with Rosie and Faris Yakob this week on the #ShinyNewObject podcast. Rosie and Faris run the “nomadic creative consultancy” Genius Steals that “advise creative businesses about their businesses.” But the real creativity is their lifestyle - they don’t have a home. They have spent the last five years wandering the planet helping creative businesses refine their propositions travelling from country to country following the work. Their capacity to wrap up an insight into a soundbite is remarkable: “Originality is a myth. You can’t invent without inventory.” “Things have to get cheap before it is innovation and stops just being technology” “Distracting ourselves from ourselves is what reality is all about” “When you are used to constant stimulus you go crazy when it stops” “Gratitude is the foundation of joy and happiness” Things get weird when we discuss how CRISPR the gene editing technology could be the marketing tool for the 2020s. Whether they are right or not won’t affect the fact this podcast will live long in your memory - or as they put it “being memorable is sometimes better than being right.” The pre-podcast beers were kindly provided by the wonderful @andy Oakes at the equally wonderful bluestripemedia.co.uk #innovation  #twitter #data #tech #google #marketing #advertising #AI #artificial #intelligence #brands #privacy #futurism #comms #agency #agencies #creative #creativity #strategy  #worktech #voice

On this season finale of Real Famous, we have a conversation with Rosie Yakob, Faris Yakob, and Gareth Kay. Rosie was a Senior Social Strategist at Cake, led social strategy at Saatchi NY, and was also a Senior Strategist at 360i.  Faris was the Chief Innovation Officer at MDC Partners, the EVP, Chief Technology Strategist at McCann, and is the author of Paid Attention. Together, they are the brains behind the consultancy Genius Steals. Gareth was the head of planning at Modernista!, the Chief Strategy Officer of Goodby, and the founding partner of Zeus Jones SF. He is now a co-founder of Chapter SF. Enjoy!

In this episode, I talk to the amazing @rosieyakob. Rosie is a strategist and together with husband Faris Yakob (@farisy) they form the company Genius Steals, a strategy and innovation consultancy. What makes Rosie’s story so unique is that she is a nomad. Rosie and Faris left their last permanent home in New York 5 years ago to travel the world, working with leading brands and agencies on various projects for just a few weeks at a time before jetting off to a new location, soaking up different cultures as they go. We talk about the various roles Rosie mastered as a young strategist, how to deal with people trying to rip you off and how she made the transition to a nomadic life on the road.

This episode's guests are Rosie and Faris Yakob. Rosie and Faris are world renowned writers, speakers and workshop facilitators and together co-founded the nomadic strategy and innovation consultancy Genius Steals. They have been living on the road, out of office, since March 2013. Recorded in Shoreditch, LondonSupport the show (https://www.patreon.com/stevexoh)

In Episode 2 of the Marketing Heretics we explore ‘customer experience’. A shameless repackaging of the kind of customer journey thinking that’s been around for decades, or a shiny new business-critical discipline? We connected with Faris Yakob and Tom Peters - among many others - to help us shed some light on CX, and whether or not it’s something agencies have any business selling. Links we mention in the episode: The Holla Agency: http://www.thehollaagency.com.au/ Forbes article on Customer Experience: https://www.forbes.com/sites/davidcooperstein/2015/08/11/brand-versus-customer-experience/#278f4372107f Quote from Malcom Auld: https://themalcolmauldblog.com/2016/03/28/more-than-ever-before-customers-want-to-be-sold-too/ Faris Yakob on Brand Experience: https://www.warc.com/newsandopinion/opinion/what_is_brand_experience/2604 You can now also subscribe on Apple Podcasts: https://itunes.apple.com/us/podcast/id1356487204 If you want to get in contact with us, best way is on twitter: Aaron: twitter.com/aaron87 Søren: twitter.com/sorenravn86

Faris Yakob of Genius Steals sits down for a conversation about how fictional universes grip our attention. This chat wanders quite a bit as we chart corners of pop culture and strategy. As usual, Faris makes it worth a listen and a share. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

If you combined gypsies, intellectuals and a dash of a rock 'n' roll band on tour, you just might come up with Rosie and Faris Yakob. They are the disruptive masterminds of the itinerant pop culture and brand consultancy called, "Genius Steals." We took advantage of their moment in New York City to have a chat about the present and future of business, brands and a whole lot more.   Credits Host - Rob Schwartz  Intro/Outro Voiced by Theresa Howard/Sophia Barnett Executive Producer - Sean Riojas Audio Engineer/Sound Design - Corey Bauman  

Faris Yakob: Genius Steals, Age of Outrage, Paid Attention, the Great Blurring and predictions for 2017. Today on Uprising Scott Goodson interviews the globally renowned strategist Faris Yakob, author of Paid Attention and co-founder of Genius Steals, an itinerant strategy and innovation firm. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

This is a conversation with Faris Yakob. Faris was named one of 10 modern day mad men by Fast Company and one of the top 53 creatives in the world by the Clio Awards. He has been the Chief Technology Strategist at McCann and the Chief Innovation Officer at MDC Partners. In 2015, he published his first book, Paid Attention and now runs his own consultancy called Genius Steals. Enjoy!

When Faris Yakob proposed to his wife Rosie, he also suggested they quit their jobs and travel the world. The result has been a 98 week journey of creating work that's in their heart, and the formation of their business, Genius Steals. Episode HighlightsDoing the things that are interesting, fun and profitable Lessons in branding from working with Jay Z How being good at being you makes you irreplaceableLearning how to find your superpowers and push edgesLessons from the world of Maxim magazineApplying creative constraints to do your best work A look at the reality of the technonomad life Using structure to manage uncertainty Identifying your beliefs to determine the work that's close to your heart QuotesPeople gravitate towards people they'd want to hang out with With every life choice you have pros and cons The best partnerships are when you each feel like you're getting the better end of the deal Don't be good at things you don't want to do ResourcesStrands of Genius NewsletterWorldwide 101 Virtual Assistant Service Rosie and Faris Yakob are cofounders of Genius Steals. See acast.com/privacy for privacy and opt-out information.

Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt questions about the continuing role for creatives. This panel looks at the unfolding role for advertisers within convergence culture, looking at questions about the nature of agencies, transmedia planning and the increasing circulation of advertising as entertainment content. Does the agency structure need to be rethought? What are the implications of breaking down the distinction between content and advertising? What are effective ways to collaborate with creative audiences? How is convergence culture changing the value of different advertising sites? Panelists: Mike Rubenstein, The Barbarian Group; Baba Shetty, Hill/Holliday; Tina Wells, Buzz Marketing Group; Faris Yakob, Naked Communications; Bill Fox, Fidelity Investments