Podcasts about Zappi

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Local" with Katherine Zobre. She explains how co-authoring benefits from complementary writing styles, discusses techniques for adapting personal writing to match a partner's tone, and demonstrates how collaborative writing produces more engaging content than solo projects.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Balancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strategies for encoding brand voice across markets. She explains how AI tools can maintain brand integrity while adapting to cultural nuances, and why the increasing global connectivity of consumers demands stronger alignment between global messaging and local execution.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a consistent global brand voice is challenging. Nataly Kelly, CMO of Zappi and author of "Brand Global Adapt Local," shares her expertise on balancing global brand consistency with local market adaptation. She explains how AI tools can effectively encode brand voice, drawing from her experience living abroad and building brands in diverse markets, and offers practical strategies for marketers to maintain authenticity while scaling globally.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create comprehensive style guides with specific examples, and train AI tools to recognize your unique writing patterns while maintaining quality through human editing. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Stephens chats to Paul Double about his journey from development rider at Zappi's Racing Team to winning World Tour stages for Jayco AlUla. Unlike recent trends, Paul's route to the top tier of pro cycling has been a steady development over many years of racing through the ranks, only signing his first World Tour contract at 28. He's a gritty, determined climber with a decent sprint - so he's certainly one to watch if he's chosen for this season's Giro d'Italia. Not only is he a fantastica bike racer, but he can sing and play guitar too! Paul treats us to a rendition of Zach Bryan's “Something in the Orange” at the end of the podcast. Enjoy! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Don't miss Nataly Kelly, Chief Marketing Officer at Zappi on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode in sponsored in part by: iHeartMedia, ITA Group, YouConnex, Evok and Powerdrive Sports Futures.

In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in organizations. Melina and Steve explore the challenges companies face in understanding consumer behavior and the high failure rates of new product launches. They explore how Zappi aims to transform the consumer insights landscape by providing faster, more cost-effective solutions that empower businesses to make informed decisions. The conversation highlights the significance of creating a harmonized data ecosystem and the need for behavior change within organizations to fully utilize new technologies. In this episode: Discover how AI and technology can revolutionize the consumer insights process, making it faster and more efficient. Learn about the critical role of understanding consumer behavior in successful product development and marketing strategies. Explore the concept of "work before the work" and how it can lead to better outcomes in consumer insights. Understand the importance of building a robust data asset for informed decision-making across organizations. Gain insights into how to effectively pitch behavioral economics and consumer insights initiatives within your organization. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/481. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Maracanà con Marco Piccari e Stefano Impallomeni. Ospiti: Zappi ( Presidente AIA): "La FVS rendere più credibile il calcio delle categorie inferiori, un passo verso il Var a chiamata in Serie A. Bisogna essere d'accordo sulle regole codificate. Orsato sta cercando talento arbitrale. La CAN meglio unificata che divisa. Presto ci sarà la spiegazione della decisione arbitrale come nel football."

Maracanà con Marco Piccari e Stefano Impallomeni. Ospiti: Zappi ( Presidente AIA): "La FVS rendere più credibile il calcio delle categorie inferiori, un passo verso il Var a chiamata in Serie A. Bisogna essere d'accordo sulle regole codificate. Orsato sta cercando talento arbitrale. La CAN meglio unificata che divisa. Presto ci sarà la spiegazione della decisione arbitrale come nel football."

On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi.  They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data. Key Takeaways: (02:05) “The Consumer Insights Revolution” encapsulates a decade of transformation at Zappi. (03:35) Pepsi's consumer insights evolution shifted insights managers into strategic business partners. (05:53) Stephan Gans' vision at Pepsi focused on democratizing learning and insights-driven decision-making. (09:48) The development of ADA, Pepsi's internal platform for integrating data sources. (10:28) Different data streams complement rather than contradict insights. (13:57) Insights professionals must evolve into strategic business consultants. (16:54) Business acumen is becoming essential for future consumer insights roles. (20:58) AI is reshaping consumer insights by automating processes and enhancing decision-making. Resources Mentioned: Zappi “The Consumer Insights Revolution” by Steve Phillips, Ryan Barry and Stephan Gans Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

Welcome back to Intellicast! Brian Peterson is joined in today's episode by Matthew Alexander to discuss mergers, people on the move, and AI. Starting the episode, the guys talk about some recent mergers and acquisitions from around the industry. First, they touch on OpinonRoute's acquisition of Jibunu and how this can impact OpinionRoute going forward. They then touch ACKWEST's purchase of Precision Sample. Next, the guys discuss some moves people in the industry have made. They touch on new additions at Morning Consult and Symmetric Sample. They hit on WIRe's executive structure changes and Ryan Barry departing Zappi. In the last segment, the guys touch on a few news stories around AI, specifically synthetic data. First, they discuss the new solution from PureSpectrum, called Training Data, and how that can impact synthetic data and improve existing models. This led to a more philosophical discussion triggered by comments from a panel at the MRS AI conference. Matthew breaks it down to show how biases impact not just synthetic data but survey data as well. He also touches on how EMI addresses that bias. Thanks for listening! We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we're going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I'd like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We're here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I'm Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I've led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I'm an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we're going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I'd like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We're here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I'm Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I've led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I'm an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Maracanà con Marco Piccari e Stefano Impallomeni. Ospite: Brambati:" Sono d'accordo con Gasperini però si deve ricordare anche degli episodi a favore." Impallomeni:"Zappi non esclude una consulenza del calciatori."

In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.  We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient. Some of the questions we discuss in this episode are:  What's the biggest misconception about adopting AI in marketing that you've seen among CMOs? With so many potential AI applications, how can CMOs determine where AI will deliver the most value for their specific organization? How should CMOs balance the pressure to adopt AI quickly with the risk of making investments that don't deliver results? What metrics or indicators should CMOs use to evaluate the success of their AI initiatives? What are some of the common mistakes CMOs make when integrating AI into their marketing strategy, and how can they avoid them?  It is clear that it is not about AI or not AI, it is about how and where to leverage AI for the greatest outcome of the business. Tune in to hear Nataly's thoughts on this from the CMO perspective.

FM99 studijoje lankėsi Daniel Zappi, su kuriuo pasikalbėjome apie gyvenimą, muziką ir Alytų.

Maracanà con Marco Piccari e Stefano Impallomeni. Ospiti: Antonio Zappi Candidato Pres AIA 2025:" Il VAR a chiamata va inserito per un concetto di giustizia. Vorrei fare un canale tematico con audio del Var e spiegazioni degli arbitri"

What's up everyone, today we have the pleasure of sitting down with Nataly Kelly, CMO at Zappi. Summary: Global expansion is a wild process that connects brands to the unique vibe of each market, it's not just creating a website or translating content. Every market brings its own needs, from how audiences navigate sites to what resonates visually and emotionally. Moving into international territories means showing up prepared, with a localization strategy that's flexible and has a ton of local insight. Marketing Ops and RevOps both play a key role in localization as a strategic partner, organizing data and decision-making to fuel growth across departments. About NatalyNataly started her career as an interpreter at AT&T and later co-founded a research and consulting company which was acqui-hired by her biggest customer where she would serve as Director of Product DevelopmentShe later held Chief Research Officer and VP of Market Development titles at a market research firm and a translation and localization companyNataly then made the mega move to HubSpot as VP of Marketing where she would spend nearly 8 years – involved in all aspects of full-funnel marketing globally, including International Ops and LocalizationShe then moved to Rebrandly as Chief Growth Officer leading sales, marketing and product Nataly's also an author, she's published 3 books and 1 coming out next year, she has a Newsletter called ‘Making Global Work'Today, Nataly's moved into her 4th SaaS marketing leadership role as CMO at Zappi–the leading consumer insights platform Why LinkedIn Works for Building a NewsletterNataly decided on LinkedIn for her newsletter with one primary goal: reaching more people, fast. In marketing, there's always talk of “owning your audience,” but for Nataly, the built-in reach LinkedIn offers outweighed the usual risks. Sure, LinkedIn could shift its algorithm or start favoring video, but Nataly isn't fazed. She believes adaptability is more valuable than control. “If LinkedIn ever moves entirely to video, I might reconsider,” she says. “But for now, it's a writer's platform, and I'm a writer.”What really sold her, though, is LinkedIn's “triple play” effect. Each time she publishes a newsletter, her audience doesn't just see it once—they get three reminders. The content appears in their feed, triggers a platform notification, and even lands in their email inbox. This multi-touchpoint delivery isn't just convenient; it significantly boosts her visibility. In a crowded digital space, those three nudges are powerful. And the best part? It doesn't take any extra work on her end. For Nataly, this setup is gold: “If I can reach my audience in three different ways without doing three times the work, I'm in.”On top of that, LinkedIn's algorithm has started indexing her posts for keywords, so they pop up in search results long after she hits “publish.” Nataly likes this longevity. She's seen her posts gather momentum over time, which reassures her that LinkedIn isn't likely to abandon text-based content anytime soon. This layered exposure works in her favor, especially since she's already built a solid following on LinkedIn. Her audience is naturally expanding, without any additional ad spend or email list management.This approach ties back to a guiding principle Nataly picked up at HubSpot: follow the growth. When a channel shows traction, commit fully and ride the momentum. LinkedIn's growth trajectory fits perfectly with her goals, allowing her to spend her time effectively—engaging with followers, creating relevant content, and letting the platform do the heavy lifting. “I see LinkedIn growing, and I'm here for the ride,” she says.While email newsletters and other platforms might come into play in the future, right now, LinkedIn is her sweet spot. It's a low-maintenance option that lets her connect with her community directly, on the platform where she's already active. She's writing for the sake of sharing knowledge, and LinkedIn offers a direct, hassle-free way to reach a broad audience without splitting her focus across multiple channels.Key takeaway: For marketers aiming to maximize reach, LinkedIn's multi-touchpoint setup and organic audience growth make it an ideal platform. When traction is the goal, LinkedIn's notification, email, and feed distribution offer valuable, low-effort exposure—perfect for those who want to focus on content, not channel management.Understanding the Nuances of Going GlobalNataly makes a clear distinction between "going global" and "going local," a distinction that goes beyond simply putting content online for everyone to see. Launching a website, or even setting up a LinkedIn profile, can technically connect a person to a global audience. But creating an intentional, local connection demands a specific approach, one that carefully considers language, cultural context, and user experience. For Nataly, globalization isn't just about reaching people across borders—it's about meeting those audiences where they are, with language and content that resonate.Her insights stem from years of experience, including her work at HubSpot, where she developed a practical framework to explain these concepts to teams across the company. She found that simplifying these ideas into one-word definitions helped cut through the confusion. For example, “internationalization” is about adapting the technical side, like making code accessible to different languages and regions. This step ensures the foundational structure can support localized content, but it's just the beginning.Translation, Nataly explains, isn't about directly swapping words. True translation involves adapting the message itself. For one audience, a particular phrase might evoke excitement; for another, it might fall flat or even offend. Nataly emphasizes that effective translation reaches beyond literal words to convey a message that feels native to each audience, maintaining intent, tone, and cultural relevance.Localization goes further, adapting the entire user experience for specific markets. It's not just about making text comprehensible but ensuring every interaction—from navigation to design—feels intuitive for users in diverse regions. For instance, a website optimized for American users may assume all visitors speak English, but this model doesn't apply universally. In countries like Canada, India, or across the EU, multi-language realities complicate navigation. This level of adaptation requires deep cultural and technical knowledge to avoid common pitfalls and create a seamless experience.Globalization, however, is the ultimate adaptation, demanding a complete rethinking of the framework itself. Nataly notes that one of the biggest challenges is getting teams to shift from a single-market mindset to a truly global perspective. A platform initially designed for one language or culture may struggle when stretched to fit a multilingual or multicultural user base. Globalization requires a build-it-right-from-the-start approach, anticipating diverse user needs and ensuring the platform can expand without limitations.Key takeaway: Successful globalization is about more than just reaching an international audience; it requires intentionally adapting every layer—from code to experience—to create content that resonates locally while remaining accessible globally.Strategic Timing for Going GlobalWhen HubSpot considered expanding internationally, it wasn't about leaping into new markets; it was about waiting until the timing and resources aligned. Nataly recalls that CEO Brian Halligan was deliberate, even drafting a Harvard Business Review piece outlining Hu...

Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working with global enterprises like PepsiCo and McDonald's, focuses on integrating consumer insights at every stage of product development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working with global enterprises like PepsiCo and McDonald's, focuses on integrating consumer insights at every stage of product development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald's, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success. Show NotesConnect With: Steve Phillips and Ryan Barry: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald's, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success. Show NotesConnect With: Steve Phillips and Ryan Barry: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Phillips, founder and Chief Innovation Officer at Zappi, joins us for his seasonal AI episode to share Zappi's latest innovations in AI and the progressive work he's been doing, how to actually get big, rich data and ultimately, how AI Agents will help brands create brilliant products that win with consumers.  Learn more about our AI Concept Creation Agents: https://www.zappi.io/web/marketing-agents 

In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making.

In this episode, Lenny Murphy welcomes Stephan Gans, SVP Chief Insights Analytics Officer at PepsiCo, and Ryan Barry, President at Zappi, to discuss the launch of their new book and their transformational partnership that's reshaping the consumer insights industry.Together, they dive into how PepsiCo and Zappi collaborated to transform the insights process, the evolution of their partnership, and how brands can leverage technology to gain deeper, faster consumer insights. Key takeaways include their lessons learned, the potential of AI in insights, and how to navigate the cultural change that's essential for success in today's market.In this episode, we'll explore:The launch of the Consumer Insights Revolution book and its immediate success.How PepsiCo partnered with Zappi to transform insights into a strategic, tech-enabled function.Why owning your data is the real competitive advantage in a world of AI and digitalization.Insights on navigating the challenges of integrating technology into global companies.The future of consumer insights, and how AI will reshape data-driven decision-making.Resources:Consumer Insights Revolution Book on AmazonPepsiCo's WebsiteZappi's WebsiteYou can reach out to Stephan on LinkedIn. You can reach out to Ryan on LinkedIn. Many thanks to Stephan Gans and Ryan Barry for joining the show. Thanks also to our production team and our editor at Big Bad Audio.

In this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then […] The post Nataly Kelly, CMO of Zappi on Consumer Insights appeared first on Marketing Over Coffee Marketing Podcast.

Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working with global enterprises like PepsiCo and McDonald's, focuses on integrating consumer insights at every stage of product development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working with global enterprises like PepsiCo and McDonald's, focuses on integrating consumer insights at every stage of product development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald's, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success. Show NotesConnect With: Steve Phillips and Ryan Barry: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald's, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success. Show NotesConnect With: Steve Phillips and Ryan Barry: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rory says Jordan Brompton is the best advert for not going to university. He reckons she's had a free MBA! Jordan started working life on a market stall and has worked in restaurants and bars but when she had a chat with plumber turned electrician, Lee Sutton, they decided to go for it and set up myenergi. Lee is the technical side of the business but it's quite clear that Jordan is the marketing and sales powerhouse although, as she points out to Rory, she has been known to get to work with the soldering iron. Innovation and sustainability are the cornerstones of their business and manufacturing their products in the UK is a USP for them. myenergi manufactures a range of eco devices which manage energy sources. The zappi fast charges your EV, the eddi helps you maximise self-generated solar and/or wind power, the libbi stores your solar energy and cleverly manages your use of the grid, and the harvi enables you to install zappi and eddi wirelessly. As you'll hear, Jordan is knowledgeable and innovative. The business is expanding worldwide with business across Europe and now in Australia. There are challenges however. Britain has 1.3 million homes with solar power, but Germany is way ahead at 4 million homes. Jordan feels the EV market has softened recently but she expects it to bounce back. In our Top Two Challenges feature Jordan says that "boots on the ground" explaining and selling the products is what is needed for both myenergi and the industry as a whole. If you want to do business with the UK's leading brands Request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Today we're taking a no BS look at the world of customer insights, leadership and business visioning with the President of software company Zappi, the ever-passionate and transparent leader, Ryan Barry.Having led Zappi for over four years, Ryan shares his no holds barred take on company leadership and people leadership, and it's all anchored on authenticity. Years ago, Ryan says, he was called out by his wife on having a ‘work voice' and realized he shouldn't be wearing 50 different masks depending on who he's speaking with. He says this new transparent approach to dealing with people and stakeholders alike makes his life easier, and ensures his leadership style is more human. Ryan is also committed to communication, or even over-communication, dropping casual and informal voice messages and videos as news evolves in his company regularly, to ensure no one has to second guess what is happening, and that business updates are intentional and impactful. To negate a possible consequence of this – dominance and over-assertion - Ryan says he leans into curiosity, asking questions openly on things he is not knowledgeable about and deferring to the experts. “Your job sometimes is just to listen,” he says.Jo and Ryan also discuss the future of the workplace, particularly as more remote, flexible and virtual working styles are implemented, and spontaneous moments to ‘break bread with people' in a physical office become fewer. Nearly 70% of Ryan's staff are on the other side of the planet to him. He's cognizant of the necessity to build and nurture relationships and believes that cannot be replaced by physically being in the same place together. Trust, collaboration and understanding are best built in real life, Ryan says, as are new ideas generated from sporadic and unplanned moments ‘bumping into' people. Whatever new technological automation and outsourcing the future holds for the workplace, this ability to connect, human to human, won't be replaced.Holding a personal brand of his own, supported by his podcast Inside Insights and newsletter Ryan's Rants, Ryan regularly shares reflections on the industry he operates in and where customer strategies go wrong. More and more companies are driven by two polarized objectives: short term earnings vs long term goals, awards and accolades vs ads that actually drive sales, political stances vs internal policies. Ryan highlights the importance of being frank with yourself on why business decisions are made, of taking input from your staff (whether you like what they say or not), of building principles that create consistency for future scenarios, and of ensuring your business actions match what you say. “People's bullshit meter is way up”, and Ryan says that's a good thing. >>>To look outside, Ryan goes outside to get lost in nature and mountains, usually with his dog. Getting out from the physical reality he's surrounded by allows him to tap into another level of ideas in his subconscious.>>>Ryan Barry oversees Zappi's global business operation leading the companies growth and impact internally and externally and serves as a member of the firm's executive leadership team. Prior to Zappi, Ryan worked for GMI, an online survey solution provider which was eventually acquired by Kantar and also started a dog care company which was sold in 2015 and a non profit aimed at raising money for less fortunate children.In addition to his work at Zappi, Ryan serves on Michigan State's advisory board for their MR program. Ryan lives outside of Boston with his wife, two sons, daughter and his two hound dogs and loves the great outdoors and Boston sports.Follow Ryan on LinkedInSubscribe to

#updateai #customersuccess #saas #business Hosts Kristi Faltorusso, Jon Johnson and Josh Schachter are joined by Julio Franco, Chief Customer Officer of Zappi. They discuss the hurdles of educating customers on best customer success practices, the struggle to invest in customer education and consulting services, and the need for systematizing and reboarding customers. Join us as we uncover the complexities of balancing efficiency and maintaining a human touch in customer interactions while driving operational efficiency and growth in customer success. Timestamps 0:00 - Preview, BS & Intros 8:00 - Simplified market research for quick, inexpensive feedback 11:55 - Improving efficiency & re-onboarding customers 17:45 - Working with customers that "Get It" & those that don't get it 28:05 - CSMs need to do better with what they have 31:54 - The challenge of maintaining a human touch while being efficient 37:42 - Incentivising overstretched CSMs 41:50 - Digital CS is a program, not a segment 45:20 - Reboarding & educating long-time customers ___________________________

Stephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo's ongoing journey towards a fully connected insights function, talks through Zappi's connected insights framework and explains why working in insights is like running a 30.4 mile marathon. Learn more about the connected insights framework here: https://www.zappi.io/web/a/connected-insights-framework

Steve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset management, and ultimately, how to get real value out of AI.

CHAUVIN ARNOUX https://www.chauvin-arnoux.co.uk/en INSTA - @chauvinarnouxgroup THE RUSTY BACKBOX = https://youtube.com/playlist?list=PLWt8bGbSgoeVKJ8mkfn_eChex9Wh_qWpV&si=APmqhA-q-9sD_Bwu CONTACT the show via text wattsapp or call on 07492 330 042 SUPPORT the show at buy me a coffee - https://www.buymeacoffee.com/Electricianspod Welcome to the Electricians Podcast, where sparks of innovation meet electrifying adventures! Join us as we delve into the fascinating world of the electrical trade, tackling important topics that resonate with electricians, apprentices, and anyone captivated by the electrifying wonders of the industry. Our weekly podcast episodes are designed to not only keep you informed but also to entertain you with lively banter, hilarious anecdotes, and a healthy dose of humor!

Nataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth.

On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality. Key Takeaways: (01:10) The origin of Zappi for efficient consumer insights. (02:22) Zappi's evolution toward quality and meta analytics. (03:24) Strategy shifts addressing early challenges. (06:24) The transition to technology-driven solutions. (08:54) Their future as a SAS company with AI integration. (11:18) Managing innovation in a rapidly evolving industry. (13:32) Shifting to a data company for richer insights. (15:49) The future of primary research and consumer behavior understanding. (17:57) Broadening the definition of market research. Resources Mentioned: Zappi Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

Welcome back to another episode of Content Amplified. In this episode, we interview Katie Sweet, Director of Content Marketing at Zappi, an agile market research platform. Katie brings her extensive experience in content marketing to the table, sharing valuable insights and strategies. What you'll learn in this episode: The Genesis of a Business Podcast: Discover how Katie Sweet initiated and developed the 'Inside Insights' podcast for the market research industry, fueled by the challenges and opportunities presented by the pandemic. Effective Content Marketing Strategies: Learn from Katie's experience in leveraging content to provide value, educate, and entertain the audience, and her perspective on the importance of quality in content creation. Navigating the World of Podcasting: Gain insights into the decision-making process behind starting a podcast, including evaluating the fit for your business, ensuring the ability to deliver quality content, and maintaining a consistent production cadence. Maximizing Podcast Impact: Explore strategies for repurposing podcast content across different platforms and formats, from video clips to blog posts, enhancing engagement and reach. Audience Engagement and Growth: Understand the importance of audience growth metrics, and how to measure the success of a podcast based on listenership and qualitative factors. Team Collaboration and Buy-In: Katie discusses the challenges and strategies for getting team buy-in for a podcast project, ensuring it remains a priority in the marketing strategy. This episode is a treasure trove of insights for anyone interested in content marketing, podcasting, and effective audience engagement. Join us to learn from Katie Sweet's journey and expertise in creating compelling content that resonates with the audience.

Jack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insights industry, debate the opportunities and risks afforded by generative AI, and reveal why, in an increasingly AI driven world, first-party data will be king. Pressed for time? Catch the key takeaways around the 51 min mark.

Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year's list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well with consumers and why it's such a critical time of year for brands. Want more? Get our full analysis of this year's top Christmas ads here.

Jordan Brompton is the Co-Founder of myenergi, one of the world's fastest-growing renewable energy technology companies. Building a nine figure green energy company with 400 staff, it's safe to say myenergi is turning heads in the renewable tech space. The company's huge success started with the invention of the Zappi-charger, the world's first solar charger for electric vehicles capable of using 100% renewable energy. It began as an idea over a bottle of wine with her business partner, and now drives tens of millions of sales each year. However, myenergi's journey hasn't always been plain sailing. I wanted to sit down with Jordan to get to the bottom of what it's really like running an energy company as a woman. We discuss how she has scaled the business herself, the obstacles she faces on a daily basis, and why it's important to learn your weaknesses, as well as your strengths. Now myenergi's CMO, Jordan gives a realistic view into the whirlwind of being on the front line of a startup in an often tumultuous industry. I am so excited to share this episode with you! Hosted on Acast. See acast.com/privacy for more information.

What do the greatest research minds share when brought together? If you're experiencing a serious case of FOMO because you didn't make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights Association Corporate Researcher's Conference in a nutshell. When it comes to market research, consumer insights, shopper insights, survey sample fraud, focus groups, UX and CX, mock juries, what AI can do in the industry, and what the heck a synthetic respondent is, we have you covered.  Hear it all right from these research pros: Melanie Courtright - Chief Executive Officer at Insights Association. Listen to our episode with Melanie, MRX Mavericks: Protecting and Serving the Industry with Melanie Courtright Andrew Cannon - Co-Founder of EQJOY, and Executive Director at GRBN. Listen to our episode with Andrew, Fostering a Life of Joy with Debby Schlesinger-Hellman and Andrew Cannon Andrew Seinfeld - Innovation Ambassador at Appinio. Carlos Hevia - Business Development Director at Multilingual Connections. Listen to our episode with Carlos, The Art and Science of Language Translation for Market Research. Carrie Angiolet - Principal & President at Illuminas. Danny Farkas - Director, Business Development at Virtual Incentives. Jim Kershaw - VP/Senior Consultant of Burke, Inc. John Sadler - Vice President of Client Solutions at RIWI. Julia Eisenberg - EVP, Strategy & Insights at Sago. Karen Krishfield - Previously Principal, Research Enablement at Hulu, now Free Agent. Kelli Hammock - Strategic Communications Director at L&E Research. Mark Resnick - Vice President of Sales at Zappi. Pierson Wofford - Executive Recruiter at Smith Hanley Associates. Sasha McCune - VP - Practice Leader - Media, Entertainment & Culture at CMB. Listen to our episode with Sasha, What's up with Analysis Paralysis, Corporate America? With Sasha McCune Scott Johnson - Strategic Account Executive at L&E Research.

Join Ryan Barry, President at Zappi, and Patricia Montesdoeca, co-host and Chief Growth Officer at Aldor, as they dive into the work Ryan has been doing over the last eight months to discover what helps diverse, remote teams move fast — from problem definition to contracting to dependency mapping and more — as well as similar findings from Patricia as someone entering a business with fresh eyes.

What's Inside Insights all about? Ryan Barry, our podcast host and President at Zappi, gives you a breakdown of the show as well as a preview into some of our popular episodes.

Join Babita Earle, EVP Global Enterprise Partnerships at Zappi, and Ryan Barry, President at Zappi, for a special summer bonus episode recorded at this year's Cannes Lions International Festival of Creativity where they share their firsthand experience and key takeaways from the event where creativity and innovation converge. 

Steve Phillips, Zappi Founder and CEO, and Brendon McLean, Chief Technology Officer at Zappi, join Ryan Barry live to talk all things AI, from the implications of AI for market research to how it can improve internal velocity and productivity to the opportunities and advantages it presents for the world of tech, productivity, creativity and more.

This show certainly gave us lots to ponder! Join CEO and Little Bird Momma, Priscilla McKinney, and the Former President of ESOMAR and Chair of the Board at Zappi, Dan Foreman, as they unpack a laundry list of questions about WTF is going on with market research right now? They start by pondering the big questions: Why are market researchers, albeit jokingly, bad at business? Are they really bad at business or are they just focused on their work? Do they simply lack the vernacular to have their point of view heard? Do they understand HOW their work is used for revenue or brand impact? Are they looking to solve their boss's boss's problem?  As Dan says, “Data is the new oil.” Dan continues on to say, “Data is what people carry around in their heads and their hearts and their guts.” When you're advising brands, governments, foundations, and people to make huge decisions based on the data, you get to see these incredible impact stories. Yet, the market research industry doesn't effectively communicate that to the board rooms, the c-suite, or to the public at large. As Dan says, “we have a small voice that mostly takes to ourselves.” This is a huge industry problem. And, on the podcast, Dan and Priscilla stir up some ideas for how to move through that.  Additionally, Dan also breaks down the anatomy of a private equity deal and we discuss the recent peak in interest from VC and private equity in the market research space. Ultimately, Priscilla and Dan decided that they have broken through the difficulty and solved the conundrum of the market research world. Yes, you heard it all here on Ponderings from the Perch. Don't let the fun stop here. For business professionals, mastering social media is no longer a “nice to have” set of skills, but a fundamental need in order to advance your career. You need an effective and proven system to move from social selling all the way to digital dominance. Learn more at littlebirdmarketing.com/social Resources, companies, podcasts, and people mentioned: WPP Zappi Bakamo Social Latana Brand Tracking VeyLinx ESOMAR Millward Brown Market Research Institute International Infinita Technologies  Schroder Ventures Investment Plan Neilson IG GFK Ryan Berry Steve Phillips Leigh Caldwell of Irrational Agency Kamran Jaffrani from HatchTank Jamin Brazil Stranded Podcast Kristin Luck

Lavinia Fontana was taught painting by her father, and became one of the earliest examples of a woman with an independent career in art that supported her family. She became very well-known for her portraits and her devotional art.  Research: Bohn, Babette. “Women Artists, Their Patrons, and Their Publics in Early Modern Bologna.” Pennsylvania State University Press. 2021. Villa, Angelica. “National Gallery of Victoria Acquires Lavinia Fontana Painting to Address ‘Gender Imbalance.'” ARTnews. Feb. 8, 2022. https://www.artnews.com/art-news/market/national-gallery-of-victoria-lavinia-fontana-acquisition-1234618453/ National Gallery of Ireland. “Part 1: Introducing the Lavinia Fontana Conservation and Research Project.” Aug. 22, 2019. https://www.youtube.com/watch?v=_N0nv40TzEk National Gallery of Ireland. “Conservation treatment of Lavinia Fontana's painting.” https://www.nationalgallery.ie/explore-and-learn/conservation-and-research-projects/lavinia-fontana-conservation-and-research-0 Casoni, Felice Antonio. “Medal.” The British Museum. https://www.britishmuseum.org/collection/object/C_G3-IP-370 Lupi, Livia. “This Day in History: August 11.” Italian Art Society. August 11, 2016. https://www.italianartsociety.org/2016/08/lavinia-fontana-died-on-11-august-1614-in-rome/ Britannica, The Editors of Encyclopaedia. "Lavinia Fontana". Encyclopedia Britannica, 7 Aug. 2022, https://www.britannica.com/biography/Lavinia-Fontana Sanchez, Francisco Del Rio. “Where did the Queen of Sheba rule—Arabia or Africa?” National Geographic. June 7, 2021. https://www.nationalgeographic.co.uk/history-and-civilisation/2021/06/where-did-the-queen-of-sheba-rule-arabia-or-africa McIver, Katherine A. “Renaissance Women Painting Themselves.” Art Herstory. June 8, 2019. https://artherstory.net/self-portraits-by-renaissance-women-artists/ Murphy, Caroline P. “Lavinia Fontana and ‘Le Dame Della Città': Understanding Female Artistic Patronage in Late Sixteenth-Century Bologna.” Renaissance Studies, vol. 10, no. 2, 1996, pp. 190–208. JSTOR, http://www.jstor.org/stable/24412268 “Mannerism.” National Gallery of Art. https://www.nga.gov/features/slideshows/mannerism.html See omnystudio.com/listener for privacy information.