The Pop-Marketing Podcast

This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did.Follow Ian Baer:LinkedIn: https://www.linkedin.com/in/ianbaer/Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook.We talk through each part of the mix and dig into how they used this blend to help build Kevin Hart's Laugh Out Loud Network from the bottom up. Will is an awesome guest and I'm sure you'll find this chat as brilliant and inspiring as I did.Follow Will Campbell:LinkedIn: https://www.linkedin.com/in/1willcamp...Instagram: https://www.instagram.com/1willcampbe...Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter.The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and more, giving marketers and brands an insider view of the culture of gaming going into 2024!Follow Brandon Painter:LinkedIn: https://www.linkedin.com/in/brandonpainter/Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to connect you with people that match your vibe, not just your type. Using data for more than just advertising, the successful groundswell launch of Archer (a dating app built for gay, bi & queer men) & bringing in Bravo with the recent Tom & Ariana scandal from Vanderpump Rules, this chat has it all!Follow Michael Kaye: LinkedIn: https://www.linkedin.com/in/michaelkayepr/Instagram: https://www.instagram.com/michaelkayepr/Twitter: https://twitter.com/MichaelKayeNYDon't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend. We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by tossing traditional marketing tactics in the bin. We learn how Slö Jeans has created a community around Gen Z's need to be heard, be sustainable and for the love of god have real pockets.Follow Kristian Hansen: Twitter: https://twitter.com/kristian_sloInstagram: https://www.instagram.com/kristian_slo/?hl=enLinkedIn: https://www.linkedin.com/in/kristian-hansen-62280b146/Linkr.ee: https://linktr.ee/KristianfrommntnDon't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk about his journey and love affair with the horror genre, bringing the worlds and characters of horror & fantasy from film to the real world for fans to experience in a new way and how film studios like A24 & Jordan Peele's Monkeypaw Productions are tapping into fandoms in a new way, outside of the single character or movie franchise. Learn more about Tim Canton & Thirteenth Floor:https://timkccanton.com/https://thirteenthfloor.com/More from The Pop-Marketer:https://qrco.de/bcI85K

What if children held the keys to the future of marketing and pop culture trends? In this episode of The Pop-Marketing Podcast, I sit down with Terence Burke, SVP of Research, Editor-in-Chief of KidSay's Trend Tracker, and Ryan G Scofield, VP of Marketing, to explore how they extract and analyze insights from the most genuine and unfiltered audience - kids. Whether it's their take on the Metaverse, slang, or the latest tech gadgets, the kids seem to know what's coming next. Tune in and discover how these youthful voices are predicting and influencing what's next in pop culture.Follow Terence Burke and Ryan G Scofield:Twitter: Terence Burke [https://twitter.com/tburke_kidsay]Ryan G Scofield [https://twitter.com/RyanGScofield]LinkedIn: Terence Burke [https://www.linkedin.com/in/terenceburkekidsay/]Ryan G Scofield [https://www.linkedin.com/in/ryangscofield/]More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

This week, we're talking toys with Kyle Wlodyga, Associate Art Director at Super7. Kyle is the Papa Emeritus III of toy design, blending his love of all things metal and plastic into some of the most iconic pop culture-guided action figures and collectibles ever created. We talk about the explosive growth of pop culture collectibles, their origins, what a blind box is, and we go deep behind the scenes on how the sausage is made from licensing, distribution, partnerships, and toy mold Tetris?It's an all-access pass through the fandom-fed and nerd-led collectible industry, so buckle up, cuz this episode is a headbanger.

Get ready for a crash course in scarcity marketing! On this episode of The Pop-Marketing Podcast, I'm hanging out with Dr. Mindy Weinstein, author of "The Power of Scarcity" and all-around scarcity marketing expert. We'll be chopping it up about everything from sneaker drops to eSports and how these brands are harnessing the power of FOMO to hook their customers. Tune in for a smart and fun journey down the rabbit hole of how human behavior drives everything from great marketing to famdoms!

Are you ready to learn the secrets of fandom marketing? In this episode of The Pop-Marketing Podcast, I sit down with Jenny Stiven, a veteran of the entertainment industry, with Fox, Universal, and Lucasfilm. She shares her unique insights into the world of fan marketing, providing valuable strategies for brands looking to engage with fandoms. Hear about her journey from Lucasfilm to her current role advising brands, making her a true pioneer in the field. Don't miss this episode - you're sure to learn something new about the powerful world of fandom marketing.Follow Jenny Stiven:Twitter: @JennyStiven https://twitter.com/JennyStiven TikTok: @GeekWithGrayHair https://www.tiktok.com/@geekwgreyhair LinkedIn: https://www.linkedin.com/in/jennystiven/Don't forget to Like, Comment, Share, and Subscribe for more fascinating insights and interviews in the magical land between pop culture and brand marketing.More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Roaring into the world of branding and design with the strength of a T-Rex, this episode of The Pop-Marketing Podcast is set to be a thrilling adventure!Your host, Joe Cox, teams up with the Principal and Chief Strategist at Dyno Creative and Adjunct Professor at Laguna College of Art & Design, Daniel Adoff, to uncover the Jurassic-sized impact of design on the ever-evolving landscape of pop culture.We journey through the realm of brand evolution, exploring how household names like Taco Bell, Burger King, and Pepsi manage to constantly redefine themselves. We dig up treasures from the world of art and illustration, delve into the magic of storytelling through imagery, and advocate for a design time-travel back to the Renaissance.From the future-forward appeal of Augmented Reality to the controversy surrounding ethical data acquisition, this episode is your ticket to an unforgettable pop-culture escapade. Don't let this branding blockbuster become extinct, make sure you tune in!More stuff about Daniel:https://dynocreative.com/https://www.linkedin.com/in/danieladoff/https://www.instagram.com/dynocreative/?hl=enMore stuff from Joe:https://qrco.de/bcI85K

This week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy organizational culture for aligning branding and revenue generation. Tune in to this episode for an enriching discussion on these topics and more!Connect with Brian:https://matchnode.com/https://www.linkedin.com/in/brianrdavidson/Catch more from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Jeremy Corray is the Executive Vice President of Coolfire Media and leads the creative vision behind some amazingly modern video marketing campaigns for his client's brands and businesses. However, in this podcast, we zero in on something much more down the Pop-Marketing rabbit hole, where we have a deep discussion about the wonderfully weird origin of Voltron, the 80's western introduction of Japanese-style animation. Jeremy has a particularly personal connection with Voltron, having worked with the IP and helping launch one of the modern reboots from the unexpecting home of the US introduction to Japanese animation in St. Louis, Missouri. Jeremy is an awesome creative mind, and this episode helps remind us of the power of creative constraints to create iconic ideas and how many of the best moments in popular culture come from a business problem solved creatively. More from Jeremy Corrayhttps://www.linkedin.com/in/jeremy-corray-027b8027/https://www.imdb.com/name/nm1965532/https://www.coolfire.com/

In the connected world, where there is a conversation, there is a community manager. A manager, a moderator, and a mediator of online conversations, a community manager is the link between your company, IP, or brand and your audience. Alex Hutchi brings their perspective from the driver's seat of this ever-evolving and often misunderstood profession of the community manager. We break down the ups and downs of moderating and mediating an online community, the channels it occurs in, and how to manage your mental health while you feed the needs of your community against your own. This interview is a must-listen if you are exploring a career as a community manager or trying to understand what to look for when hiring someone that can bring that dusty Discord channel and your brand's online voice to life. Alex mentions "The Coaching Habit" by Michael Bungay Stanier https://www.amazon.com/The-Coaching-Habit-audiobook/dp/B01HH7IORO/ref=sr_1_1?crid=TJFJ8WB4HTHS&keywords=the+coaching+habit&qid=1671540973&sprefix=the+coaching+habi%2Caps%2C148&sr=8-1Catch more of Alex here:https://www.linkedin.com/in/alex-hutchi/https://www.instagram.com/alex_hutchi/Catch more from the Pop-Marketer here:https://qrco.de/bcI85K

Tom & Amy Czyz are an Optometrist husband and wife entrepreneurial force behind SLY, a benefits-driven drink designed for gamers and esports athlete needs. Launching a new product is tough, but launching a new drink product...that's Ludacris. That is unless you break a few rules and see old things in new ways. In one of my favorite interviews of 2022, Dr. Tom & Amy Czyz give us a crash course in modern product creation, design & distribution. Borrowing modern ideas from video game launches to bring gamers products that they desire without selling your soul to Wal-Mart.More of Tom & Amyhttps://drinkonthesly.com/https://www.linkedin.com/in/drtomczyzod/https://www.linkedin.com/in/dr-amy-czyz-a4aba618/More from the Pop-Marketer:https://qrco.de/bcI85K

Ever wanna hear what songs your favorite athlete listens to psych themselves up before the match?The tunes your favorite artist spins to inspire their next creation?Chatting with Mikhael Porter, co-founder of Needle Music this week about the socialization of music, the rise of the music influencer, and creating a social network built for both the music artist and the music curator to thrive.Check out more on Mikhael Porter & Needle Here:https://apps.apple.com/us/app/needle-music/id1539883285https://twitter.com/MikhaelPorterCheck out more from the Pop-Marketer here:https://qrco.de/bcI85K

This week I'm talking with InStreamly's co-founder Wiktoria Wojcik about the current state of gaming and its role in Gen Z's lives. She shares her insights about the digital future of life, entertainment, and marketing. We chat it up about how brands are capturing consumers' attention in live streaming on Twitch & YouTube, esports explosive growth in the west over the last few years, and why Gen Z is particularly equipped for life in the metaverse. You can catch up with Wiktoria here:https://instreamly.com/https://www.linkedin.com/in/vikivojcik/https://twitter.com/vikivojcikCheck out more from the Pop-Marketer here:https://qrco.de/bcI85K

This week on the Pop-Marketing Podcast we're separating the hype from the hero of Web3 with Social Fresh's Jason Keath.We cover NFTs, DAOs, the on-ramps for brands and marketers into the metaverse, and why Jason felt that the impact was big enough to create the #NFTFresh conference.If you've been interested in how your brand or your career can take advantage of the emerging world of Web3, this is the podcast for you.More of Jason Keath:Social Fresh Conference 2022!https://socialfresh.samcart.com/products/social-fresh-2022NFT Fresh conferencehttps://nftfresh.xyz/Linkedin: https://www.linkedin.com/in/jasonkeath/Twitter: https://twitter.com/jasonkeathMore from the Pop-Marketer:https://qrco.de/bcI85K

Jared Leshin discusses his latest book "Advertising and the Nature of Reality", what advertising can teach us about our reality, and why we should care. A former 3D artist & game maker, Jared explores advertising from a cognitive theory & philosophical lens, helping us get a tiny bit closer to understanding the nature of our reality and ultimately, the nature of advertising. Why do bees choose their new hives based on dance moves? How do interfaces help us disguise complex ideas? When can understanding human consciousness make us better marketers? We cover a lot, but only scratch the surface of one of my favorite new marketing reads in Jared's book. I love how Jared sees the world and how he breaks down advertising's role in our culture and if you love exploring the depths of how attention and perception work as much as I do, you'll hit the link below to add this book to your home library. More from Jared Leshin:Advertising & The Nature of Reality Book:https://www.amazon.com/Advertising-Nature-Reality-advertising-reality-ebook/dp/B09LTVH198Jared on Linkedin:https://www.linkedin.com/posts/jaredleshin_advertising-and-the-nature-of-reality-what-activity-6866044658720530433-I4SL/Jared on Twitter:https://twitter.com/jaredbahamaMore from the Pop-Marketer:https://qrco.de/bcI85K

Social Psychologist & Author, Dr. Kevin Payne is back on the podcast to break down why brands are so bullish on offering user experiences and how the pandemic has increased the gaps between how audiences perceive their world. We talk about marketers finding and riding the "Edge" between familiarity & novelty, why "safety" in brand messaging gets tricky when you are trying to motivate behavior and the 5 emotions that any content creator must achieve to create value for their audience. We also discuss Dr. Payne's new book, releasing Feb 7, "Your Life Lived Well" as we dig into his personal journey of writing a book about living with a chronic disease & how he was able to emotionally connect readers to the scientific data in his book through taking his own advice. You can get the first 100 pages of Dr. Payne's book for free by visiting his websitehttps://yourlifelivedwell.co/More ways to find Kevin Payne Ph.D on the interwebs:https://www.linkedin.com/in/drkjpayne/https://twitter.com/drkjpayneConnect with Joe Cox, The Pop-Marketer here:Connect w/ The Pop-Marketer:https://qrco.de/bcI85K

Continuing our exploration of fandom and how to connect through popular culture, we welcome Erin Novodvorsky, The Geek Travel Agent herself to the show. Erin has spent 17 years in the travel industry, designing travel experiences around the specific needs of fans of popular culture. You may have heard of Lord of the Rings fans making a pilgrimage to New Zealand where the movies were filmed, but that's just the tip of the iceberg in 2022 geek travel options. Fulfill your K-Pop fantasies on a BTS-themed tour of South Korea, See if vampires really do shimmer on a trip to the Pacific Northwest, or take a quick break from planet earth on a trip to space on Virgin Galactic (she can make it happen). Erin has a Google's worth of knowledge about designing experiences around the stories people love and offers so many insights and ideas about serving the needs of your audience. This is one of those podcasts that will not only make you think about fan experiences in a completely different way but may just have you checking these notes for Erin's contact so that you can start planning your very own geek vacation. More from Erin Novodvorsky, The Geek Travel AgentThe Geek Travel Agent on Facebook: https://www.facebook.com/GeekTravelAgentConnect w/ Erin on Linkedin:https://www.facebook.com/GeekTravelAgentCompany Website: thegeektravelagent.caConnect w/ The Pop-Marketer:https://qrco.de/bcI85K

Luke Hurd, one of the most influential augmented reality instructors & creators in the world as well as Director of XR for VMLY&R joins us once again to talk about the other side of the metaverse. Contrary to popular belief, the incoming of web3 & the metaverse isn't only about escaping your reality through VR goggles, but about getting more out of the real world and getting our attention off of these GD screens. Luke once again flips my ideas about the metaverse upside down through history lessons about Sumerian tax records, differences between extremists & fundamentalists, the upbeat future of Back to the Future, and the grand vision of humans getting time and attention back from our screens through AR/MR, game design & AI. If you're new to the concepts of web3 & metaverse or working to champion it in your own organization, this interview is a must-listen. Buckle up, cuz the PMP is off to the metaverse.

Ryan Stephens is a Creative Director & founder of Electric Seaweed, an agency specializing in surf culture. This So-Cal native talks about how surf culture would impact his identity & his future career working for iconic brand Vans. Why does surf culture translate to audiences nowhere near an ocean? How does a brand integrate into a sport that's traditionally anti-marketing? Where does the surf culture live now that magazines have died? All this and many Point Break references on this episode of the Pop-Marketing Podcast“That's, ahh... that's a surfboard all right! Looks like a '57 Chevy I used to have.” -BohdiConnect w/ Ryanhttp://electricseaweed.com/https://www.linkedin.com/in/rystephens/https://www.instagram.com/electricseaweed/Connect w/ The Pop-Marketer:https://qrco.de/bcI85K

Continuing our exploration into Esports & gaming culture, I am talking with Tyler Farnsworth, the CMO of Built By Gamers. Built by Gamers is a leading esports organization that develops top talent in the world of competitive gaming and content creation.We talk about the new gamer identity & the stereotypes that still persist outside of the exploding communities. Streaming, lifestyle, content production & what marketers need to do to make sure their first steps into the esports culture are impactful. Learn more about Tyler & Built By Gamers:https://www.linkedin.com/in/tafarnsworth/https://twitter.com/TylerFarnsworthhttps://www.builtbygamers.gg/The Pop-Marketer:Website: https://www.pop-marketer.com/Instagram: https://www.instagram.com/popmarketer/Twitter: https://twitter.com/joenormalLinkedIn: https://www.linkedin.com/in/jocox/

Afrikan Caesar is the creator & host of The Sneaker Box, the #1 podcast in sneakers. Caesar is also a powerful voice of the sneaker culture community and a hell of a pop-marketer for not being a marketer by trade. Caesar shares with us the origins of modern sneaker culture and how sneakers have become a vessel for so much meaning and impact in popular culture. A fascinating interview, with easily one of my favorite guests of the year, if you are a sneaker enthusiast yourself, or want to understand the people & community behind this $79 billion business, this podcast would be a smart place to start. If you are a marketer, this episode should be a prerequisite before you enter your first marketing gig or CMO position. Trust me, Caesar brings up some ideas about community, commitment & connection that may shift how you are working and speaking with your consumer. Links for Afrikan Caesar:The Sneaker Box Podcast: https://sneakerbardetroit.com/tag/the-sneaker-box-podcast/Linkedin: https://www.linkedin.com/in/rashone-bryant-7b434b102/Instagram: https://www.instagram.com/afrikan_caesar/?hl=enTwitter: https://twitter.com/afrikancaesar?lang=enThe Pop-Marketer:Website: https://www.pop-marketer.com/Instagram: https://www.instagram.com/popmarketer/Twitter: https://twitter.com/joenormalLinkedIn: https://www.linkedin.com/in/jocox/

Faris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok & Activision. One of my favorite thinkers in the world of advertising, Faris brings an academic mind and an artist's curiosity into our commerce-driven profession of marketing strategy. We break down the relationship between brands & pop culture, explore America's "Mickey Mouse" strategy of cultural imperialism, discuss why brands have been so slow to integrate with gaming and the Zen of Fortnite. The 2nd edition of Faris' book "Paid Attention: Innovative Advertising for a Digital World" will be available this November and it's a must-read for all Pop-Marketers. Pre-Order it now on Amazonhttps://www.amzn.com/1398602507The Stolen Genius newsletter holds a sacred place in my inbox as it's filled with insight & inspiration from across the globe, featuring diverse voices from across the marketing and creative spaces we traverse https://geniussteals.substack.com/about?utm_source=subscribe_email&utm_content=learn_moreFaris & his partner Rosie also run one of my most favorite online communities of thinkers and makers at The School of Stolen Genius. Find out more and come say hihttps://learn.schoolofstolengenius.com/If you want to see what Faris is up to right at this very moment, head to Twitter, he's there saying smart stuff on the daily and gives me hope that Twitter isn't all dumpster fire https://twitter.com/farisThe Pop-Marketer:Website: https://www.pop-marketer.com/Instagram: https://www.instagram.com/popmarketer/Twitter: https://twitter.com/joenormalLinkedIn: https://www.linkedin.com/in/jocox/

We go deep into esports & learn what makes a successful brand partnership in competitive gaming tick. John Davidson is an esports expert that's helping shape the future of the industry. Founder of DLC youth, host of the DLC Drop podcast, Chairman of the Esports Trade Association & advisor to many in the industry. John has the "cool dad" energy that allows him to bridge the gap between the high octane culture of esport fandom & the grown-up world of brands and businesses that need to learn how to connect. We learn why brands should be taking notice and what tools from traditional sports marketing they should bring with them and what they should leave behind. John helps us see the view from global phenomena to local engagement and gives some great advice on how and where a brand fits within the ecosystem. One of my favorite chats of the year, there's something in here for everyone. Connect w/ John:DLC Youth: https://www.dlcyouth.com/Linkedin: https://www.linkedin.com/in/john-davidson-42953846/The DLC Drop Podcast: https://esportsfpn.com/show/the-dlc-drop-podcast/The BW Businessworld article we discussed: http://www.businessworld.in/article/India-Fitting-Into-Future-Of-Entertainment/10-07-2021-396164/The Pop-Marketer:Website: https://www.pop-marketer.com/Instagram: https://www.instagram.com/popmarketer/Twitter: https://twitter.com/joenormalLinkedIn: https://www.linkedin.com/in/jocox/

Our favorite marketing Viking returns to the podcast. Stefan Peterson, the founder of Gameng, a travel and sustainability marketing consultancy out of Sweden, introduces us to Nordic Noir. A popular genre of literature and film, famous for its dark and depressive vibes, created by some of the happiest people on earth, where the setting and towns in the stories become a character themselves bringing in thousands of tourists each year. We discuss The Killing, The Bridge & The Millennium Series of novels, but Nordic Noir is just one example of morbid tourism and this week we dig deep into our fascination with true crime and very bad things and how creators and destinations can work together to create travel experiences that invite visitors into the story and the juggling act of balancing the art, the city, and its people. The Killinghttps://en.wikipedia.org/wiki/The_Killing_(Danish_TV_series)The Bridge https://en.wikipedia.org/wiki/The_Bridge_(2011_TV_series)The Millennium Serieshttps://en.wikipedia.org/wiki/Millennium_(novel_series)Stefan Petterssonhttps://gameng.se/https://www.linkedin.com/in/stefan-pettersson-9883564b/The Pop-Marketer:https://www.pop-marketer.com/https://www.instagram.com/popmarketer/https://twitter.com/joenormalhttps://www.linkedin.com/in/jocox/

Jayson "Shag" Arrington is one of the stars of Motor Trend TV's Iron Resurrection, but before the show, Shag was an event marketing pro working with brands like Red Bull & Gatorade. We talk about life on the other side of the camera & Shag shares how car culture & lifestyle marketing have always been at the core of his career. You can catch Iron Resurrection's season 5 premiere streaming on Motor Trend TV right now. https://watch.motortrend.com/tv-shows/iron-resurrection/https://www.linkedin.com/in/shagarrington/https://www.instagram.com/shagillac/Connect w/ The Pop-Marketer:https://www.pop-marketer.com/https://www.instagram.com/popmarketer/https://twitter.com/joenormal

What's a Hashtag Cult? Internet creator & filmmaker, Mike Fallek joins me on the show to talk about his work Hashtag Cult. A mobile-first bit-sized documentary released on Rizzle exposes the underbelly of internet cults and how they leverage the algorithms and decentralized nature of social media to scale their message and membership. Mike is a fascinating creator that gives us a peek into the future of storytelling and how we can utilize social media to inform and educate without losing our sense of humor. Check out more of Mike here:http://bigweasellilweasel.club/https://rizzle.tv/post/607063e1ecc68f3dbe464c47https://twitter.com/BigLilWeasel"Like It" Film Festival http://bigweasellilweasel.club/partners-and-sponsors-of-like-it-film-festMore from The Pop-Marketer:Connect w/ The Pop-Marketer:https://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.instagram.com/popmarketer/

Melanie Dibiaso is a Senior Marketing Manager for Ocean Spray Cranberries. She gives us a behind-the-scenes account of one of the most viral marketing moments of 2020. TikTok, a longboard, Fleetwood Mac & a jug of Cran-Raspberry Ocean Spray Juice helped launch TikTok into the mainstream last year and will go down as an iconic pop culture vibe in the dumpster fire of 2020. Melanie dishes all of the details, giving us a step by step account of how Ocean Spray's quick thinking and diamond hands were able to add to the story in real-time as well as utilize the energy to slingshot the brand's relevancy into the heads of an entirely new generation of juice drinkers.

Alicia Kolbe Poole was one of the few hand-chosen marketers chosen to introduce the US to Red Bull Energy Drink. Influencers before Instagram, content before YouTube & maybe the last brand titan to rise from a pre-smartphone world still filled with myth, legend & mystery. Alicia shares her story and her role in Red Bull's manifest destiny and the marketing philosophy that somehow resonates more today than it did in a pre-energy drink America. We talk about Red Bull's "No-Strategy, Strategy", building a brand upside down & why "Red Bull Gives You Wiiings" is more of a mantra than a tagline. Connect w/ Alicia: https://www.linkedin.com/in/aliciapoole/https://www.aliciapoole.com/Connect w/ The Pop-Marketer:https://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.instagram.com/popmarketer/

Brendan Shaughnessy is a Strategy Director at NYC-based cultural consultancy, Sparks & Honey where he helps brands keep up with the ever-shifting speed force known as modern culture. We explore why companies are so obsessed with understanding where culture is and where it's going and what part popular culture plays in the mix. How do flesh & blood strategists work with AI to gauge the impact & lasting power of trends? How did the pandemic put a pause on Brendan's stand-up comedy career? Most importantly, has the secret weapon of strategists everywhere moved from Google to Reddit..or is it TikTok? Clubhouse? :::Spoilers::: Trends like ideas don't live in a hyperbolic chamber, they connect, overlap, and stack. It's a bit more like un-baking a cake than taking apart a lego set but seeing where things are going is usually about better understanding what's going on right now.Connect w/ Brendan:https://twitter.com/bshaughn?lang=enhttps://www.linkedin.com/in/bshaughn02/https://www.sparksandhoney.com/Connect w/ Pop-Marketer:https://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.instagram.com/popmarketer/

Meagan Dexter is a Los Angelas-based brand and cultural strategist who works with Complex Networks to help brands stand out by fitting into Complex's toybox of shows, talent & activations. We learn the squiggly career path that makes up a modern cultural strategist, how trend-spotting works, tips & tricks for moving across the country during a pandemic, and how Complex has all growns up from the early days of toys, sneakers & skateboards (well, it's still all those things, but more now)Meagan Dexter: http://www.meagandexter.com/https://www.linkedin.com/in/meagandexter/https://twitter.com/megdexhttps://open.spotify.com/user/129337998?si=BXWaLlFAStaG6sw4Q_wV_g&nd=1Connect w/ Pop-Marketer:https://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.instagram.com/popmarketer/

David Ramirez is a founding member & Convention Chair of San Japan, the largest fan-run anime convention in South Texas, bringing in 20,000 passionate Anime fans each Labor Day Weekend. David shares with us an inspiring peek behind the curtain of the exploding anime fandom and how brands and marketers haven't scratched the surface of the opportunity to partner with these passionate fans of Anime, cosplay, gaming & Japanese culture. San Japan:https://www.san-japan.org/https://www.instagram.com/sanjapan/https://twitter.com/SanJapanDavid Ramirez:https://www.linkedin.com/in/sdavidramirez/Connect w/ Pop-Marketer:https://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.instagram.com/popmarketer/

The role of earned media in a Pop-Marketer's toolbox is one of my favorite rabbit holes to explore and there isn't anyone better to hash it out with than Alyson Campbell, the CEO & Founder of LA-based Heart & Soul PR.The term public relations has expanded so much in the last decade that it can be tough for a marketer to understand where it fits for their brand. Alyson gives us her best advice when getting the most of your PR teams and where and when they fit into the picture. We talk timing, integrations, proactive vs reactive, and how influencers are evolving how earned media works in a TikTok sped media landscape. Connect w/ Alyson:http://www.heartandsoulpr.com/linkedin.com/in/alysonscampbellhttps://www.instagram.com/heartandsoulpr/Connect w/ Pop-Marketer:https://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.instagram.com/popmarketer/

When you need to understand how social media works in 2021, you call the OG of influencer marketing himself, Brendan Gahan. The Global Chief Social Officer of the agency Mekanism has been there from the start and brings us a rare look-see behind the curtain of how we got to where we are when it comes to anything from live streams, influencers & the modern social ecosystem. We talk about the boons of early adoption on social channels and why it's so tough for brands to color outside the lines when taking advantage of the benefits of getting in early. Connect & follow Brendan on the interwebs:Twitter: https://twitter.com/brendangahanLinkedin: https://www.linkedin.com/in/brendangahan/TikTok: https://www.tiktok.com/@brendangahanWebsite: https://brendangahan.com/Connect & Follow Joe & Pop-Marketer:Twitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxhttps://www.pop-marketer.com/

Jaret Reddick, frontman of Bowling For Soup & a Pop-Marketer of the highest order. We talk about pivoting with your fans during 2020, and how streaming has already changed the game for giving fans access to your art. Jaret goes deep on his career in popular culture and we find out the origin of Danny, Love Händel & Phineas & Ferb, working with Sonic the Hedgehog & how Jaret became the modern voice of Chuck E. Cheese. If that wasn't enough, we chat it up about Jaret's long-running podcast, Jaret Goes To The Movies. Big thanks to my hero Matt Slider for getting Jaret on the show and I know you'll loveFind Jaret: https://www.instagram.com/jaret2113/?hl=enhttps://www.bowlingforsoup.com/https://www.jaretgoestothemovies.com/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxhttps://www.pop-marketer.com/Signup to join the Pop-Marketing community: https://mailchi.mp/4275ff333e91/popmarketing

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture. From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building. Brentos talks about how a design & art kid found his way from advertising to the world of venture capital. We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing. We also dig into Listen's insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients. Links:Find out more about LISTEN:https://www.listen.co/team/The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHqConnect on LinkedIn: https://www.linkedin.com/in/brentosfernandezhttps://www.linkedin.com/company/listenventures/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxhttps://www.pop-marketer.com/Signup to join the Pop-Marketing community: https://mailchi.mp/4275ff333e91/popmarketing

Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls, Ducktales, and Descendants. Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes into the mashups, music videos, and marketing behind Disney's TV magic. We discuss the free-range creativity of college, how he found his home at The Disney Channel, Scott's philosophy on idea linking and "kinda marketing", with a few stories scattered in of working with Disney talent. LINKS:Follow Scott Jones: @ruckusjonesConnect on LinkedIn: https://www.linkedin.com/in/scott-jones-641a2525Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Anna Jordan Douglass, the founder and Chief Creative Officer of Makefully, a studio & consultancy specializing in research, design and production of educational media, technologies & learning environment for kids. A former VP of digital development & Interactive at the iconic Jim Henson Company, A PhD of creative education from University of Wisconsin & now at Makefully she's working with every big name in children's entertainment & education to bring kids directly into the creation process w/ a co-design method she's adapted all around the ideas of interest-driven learning & purposeful production. Anna is not your every day creative mind, but she sure the hell is one of my favorites, taking principles of science & academia and applying them to prove that not only can learning be fun, but that it must be. If you're a youth marketer, a creator of content for kids, or if you're a parent, I think this one is a must-listen. Find out more about Anna & the Makefully team:https://makefullystudios.com/https://www.linkedin.com/in/annajordandouglass/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes:”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21”We all have to be uncomfortable to learn and grow.” 60:37http://geniussteals.co/https://learn.schoolofstolengenius.com/members/postshttps://geniussteals.substack.com/ (Strands of Genius Newsletter)IG Handles:: @rosieyakobTwitter: @rosieyakob

Talking Mondo, the pop culture phenomenon that gives fans physical representations of their fandom through posters & vinyl records. Also a rundown of how Hollywood is working/or not working within the pandemic and the future of Hollywood production. Paul Hogan is a director, creative motion designer, and illustrator. He is a multi-disciplined director and creative who approaches everything with a visual mindset and a sense of wonder and humor. In this episode with Paul, he will share with us his story of how he began his career as a Graphic and Motion Designer. Paul also gained notoriety with self-produced “Fan Made” Movie trailers, which went viral and caught the attention of the press and movie studios and eventually landed him a job as a Director of Creative Production for an ad agency. Paul also spent the last few years creating and directing entertaining branded content for E! Online, CBS Films, Lionsgate, ANA Airlines, and Toyota. He has also directed network series for Fusion, TruTv, and Playboy.Quotes:“Necessity breeds invention” 27:37“This is capitalizing on the fact that we feel we literally need to own a piece of it” 37:54Links:Website: https://paulghogan.com/Instagram: @garrisondeanFollow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Joe talks with Jason Elm about his rad career running and building creative campaigns for big brands and even SuperBowl ads. Jason finally gives Joe the skinny on his 6 years running the Sony PlayStation account and we get a really cool window into the PS3 era and what it's like running creative point on one of the largest fandom's in the world. Deeply caring about the people he works for with who they create for, Jason will dive deep with us in the world of creative marketing and the impact it creates for the brand not only to appear appealing to consumers but also to the connection it creates.“If you're not going out there filling your bucket, you've got fewer things to work with.” 11:20Links:Website: https://www.thebestofelm.com/Twitter: https://twitter.com/JasonElmInstagram: https://www.instagram.com/jasonelm/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

“Strange things are afoot at the Circle K.”We are joined by Eric Melin an award-winning business communicator and senior social media community manager. Best known as the 2013 World Air Guitar Champion, and a tireless ambassador for the sport of competitive air guitar, one of Eric's dream is to achieve world peace.In this episode, Eric will walk us through the amazing world of competitive air guitar, it's nature, and how fascinating the sport is which has been enjoyed by thousands of music enthusiasts all around the world. Eric will also share with us their upcoming events and adjustments due to the COVID situation as they push through with their virtual events in hitting their 25th anniversary this year.Follow Eric Melin on Social MediaTwitter: @SceneStealrEricvisit Air Guitar World:https://airguitarworldchampionships.com/"How Air Guitar Can Reveal Your Own Creative Process | Eric Melin | TEDxLawrence" - https://bit.ly/3hp9S29Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds. You can find Jeff's new book SCORPION on Amazon:https://www.amazon.com/Scorpion-Mayfly-Jeff-Sweat/dp/1250139228/ref=sr_1_1?dchild=1&keywords=scorpion+book+jeff+sweat&qid=1598326884&sr=8-1His PR consulting agency Sweat+Co and Agencies Under Quarantine:https://www.sweatandco.com/Jeff on Twitter: https://twitter.com/jeffsweatbooks?lang=enCheck out the Pop-Marketer:https://www.pop-marketer.com/

Are you a media literate person? Michelle Ciulla Lipkin is the Executive Director of NAMLE, the National Association for Media Literacy Education. We talk about what media literacy is and how 2020 shown us why it's a critical skill set for a generation growing up online. If you work in media in any capacity, this episode is a must listen and if you don't, it's probably just as important to know more about media literacy & how we help make it a fundamental part of education as reading & writing. Find a ton of media literacy resources, become a member and donate at the NAMLE websitehttps://namle.net/Connect w/ Michellehttps://www.linkedin.com/in/michelle-ciulla-lipkin-4b842369/Connect w/ Joe & Signup to Pop-Rocks, the Pop-Marketing email (now with 0% boring stuff)https://www.pop-marketer.com/Joe Twitterhttps://twitter.com/joenormalPop-Marketer on Instagram https://www.instagram.com/popmarketer/

This week on The PMP Joe talks w/ John Kreicbergs about pivoting into virtual events with Planet Comicon, The Musicology of 19th century Russia & the beautiful ways that despite creativity finds a way to flourish, especially during a pandemic. Connect w/ Johnlinkedin.com/in/johnkreicbergshttps://twitter.com/patchchordhttps://patchchord.com/Connect w/ Joe & Pop-Marketerhttps://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.youtube.com/channel/UCvo9JRUI_QwTOVXprbKPoBQ?view_as=subscriber

Joe talks with OG Pop-Marketer & creative entrepreneur, Andre Filip about working and living in the Pop-Marketing mecca of Los Angeles. Andre talks about beginning his career at an iconic entertainment ad agency, creating a culture of breaking ideas down to build them up, how to make great ideas at the speed of lightning , and launching TikTok in the US. Check out ELA: https://www.ela1.com/Check out Pop-Marketer: https://www.pop-marketer.com/

Joe speaks w/ paranormal pop-marketer Tim Canton about podcasts, paranormal in pop culture, brand experiences in a post-COVID19 world. Tim lays out some core principals of pop-marketing and also a jolly good time by all. https://timkccanton.com/https://www.pop-marketer.com/