Explicit Content Podcast

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture. From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building. Brentos talks about how a design & art kid found his way from advertising to the world of venture capital. We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing. We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients. Links:Find out more about LISTEN:https://www.listen.co/team/The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHqConnect on LinkedIn: https://www.linkedin.com/in/brentosfernandezhttps://www.linkedin.com/company/listenventures/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxhttps://www.pop-marketer.com/Signup to join the Pop-Marketing community: https://mailchi.mp/4275ff333e91/popmarketing

Scott Jone, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like Highschool Musical, Gravity Falls, Ducktales, and Descendants. Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes into the mashups, music videos, and marketing behind Disney's TV magic. We discuss the free-range creativity of college, how he found his home at The Disney Channel, Scott's philosophy on idea linking and "kinda marketing", with a few stories scattered in of working with Disney talent. LINKS:Follow Scot Jones : @scottcjonesConnect on LinkedIn: https://www.linkedin.com/in/scott-jones-641a2525Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Anna Jordan Douglass, the founder and Chief Creative Officer of Makefully, a studio & consultancy specializing in research, design and production of educational media, technologies & learning environment for kids. A former VP of digital development & Interactive at the iconic Jim Henson Company, A PhD of creative education from University of Wisconsin & now at Makefully she’s working with every big name in children’s entertainment & education to bring kids directly into the creation process w/ a co-design method she’s adapted all around the ideas of interest-driven learning & purposeful production. Anna is not your every day creative mind, but she sure the hell is one of my favorites, taking principles of science & academia and applying them to prove that not only can learning be fun, but that it must be. If you’re a youth marketer, a creator of content for kids, or if you’re a parent, I think this one is a must-listen. Find out more about Anna & the Makefully team:https://makefullystudios.com/https://www.linkedin.com/in/annajordandouglass/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes:”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21”We all have to be uncomfortable to learn and grow.” 60:37http://geniussteals.co/https://learn.schoolofstolengenius.com/members/postshttps://geniussteals.substack.com/ (Strands of Genius Newsletter)IG Handles:: @rosieyakobTwitter: @rosieyakob

Talking Mondo, the pop culture phenomenon that gives fans physical representations of their fandom through posters & vinyl records. Also a rundown of how Hollywood is working/or not working within the pandemic and the future of Hollywood production. Paul Hogan is a director, creative motion designer, and illustrator. He is a multi-disciplined director and creative who approaches everything with a visual mindset and a sense of wonder and humor. In this episode with Paul, he will share with us his story of how he began his career as a Graphic and Motion Designer. Paul also gained notoriety with self-produced “Fan Made” Movie trailers, which went viral and caught the attention of the press and movie studios and eventually landed him a job as a Director of Creative Production for an ad agency. Paul also spent the last few years creating and directing entertaining branded content for E! Online, CBS Films, Lionsgate, ANA Airlines, and Toyota. He has also directed network series for Fusion, TruTv, and Playboy.Quotes:“Necessity breeds invention” 27:37“This is capitalizing on the fact that we feel we literally need to own a piece of it” 37:54Links:Website: https://paulghogan.com/Instagram: @garrisondeanFollow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Joe talks with Jason Elm about his rad career running and building creative campaigns for big brands and even SuperBowl ads. Jason finally gives Joe the skinny on his 6 years running the Sony PlayStation account and we get a really cool window into the PS3 era and what it's like running creative point on one of the largest fandom's in the world. Deeply caring about the people he works for with who they create for, Jason will dive deep with us in the world of creative marketing and the impact it creates for the brand not only to appear appealing to consumers but also to the connection it creates.“If you're not going out there filling your bucket, you've got fewer things to work with.” 11:20Links:Website: https://www.thebestofelm.com/Twitter: https://twitter.com/JasonElmInstagram: https://www.instagram.com/jasonelm/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

“Strange things are afoot at the Circle K.”We are joined by Eric Melin an award-winning business communicator and senior social media community manager. Best known as the 2013 World Air Guitar Champion, and a tireless ambassador for the sport of competitive air guitar, one of Eric’s dream is to achieve world peace.In this episode, Eric will walk us through the amazing world of competitive air guitar, it’s nature, and how fascinating the sport is which has been enjoyed by thousands of music enthusiasts all around the world. Eric will also share with us their upcoming events and adjustments due to the COVID situation as they push through with their virtual events in hitting their 25th anniversary this year.Follow Eric Melin on Social MediaTwitter: @SceneStealrEricvisit Air Guitar World:https://airguitarworldchampionships.com/"How Air Guitar Can Reveal Your Own Creative Process | Eric Melin | TEDxLawrence" - https://bit.ly/3hp9S29Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/

Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds. You can find Jeff's new book SCORPION on Amazon:https://www.amazon.com/Scorpion-Mayfly-Jeff-Sweat/dp/1250139228/ref=sr_1_1?dchild=1&keywords=scorpion+book+jeff+sweat&qid=1598326884&sr=8-1His PR consulting agency Sweat+Co and Agencies Under Quarantine:https://www.sweatandco.com/Jeff on Twitter: https://twitter.com/jeffsweatbooks?lang=enCheck out the Pop-Marketer:https://www.pop-marketer.com/

This is our final Pop-Marketing Podcast on this feed, please go to our new link and subscribe!https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910Are you a media literate person? Michelle Ciulla Lipkin is the Executive Director of NAMLE, the National Association for Media Literacy Education. We talk about what media literacy is and how 2020 shown us why it's a critical skill set for a generation growing up online. If you work in media in any capacity, this episode is a must listen and if you don't, it's probably just as important to know more about media literacy & how we help make it a fundamental part of education as reading & writing. Find a ton of media literacy resources, become a member and donate at the NAMLE websitehttps://namle.net/Connect w/ Michellehttps://www.linkedin.com/in/michelle-ciulla-lipkin-4b842369/Connect w/ Joe & Signup to Pop-Rocks, the Pop-Marketing email (now with 0% boring stuff)https://www.pop-marketer.com/Joe Twitterhttps://twitter.com/joenormalPop-Marketer on Instagram https://www.instagram.com/popmarketer/

Just one more week before this podcast link goes silent, but no fear, The Pop-Marketing Podcast has a new home here https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910Or just search for The Pop-Marketing Podcast wherever you listen to podcasts! This week on The PMP Joe talks w/ John Kreicbergs about pivoting into virtual events with Planet Comicon, The Musicology of 19th century Russia & the beautiful ways that despite creativity finds a way to flourish, especially during a pandemic. Connect w/ Johnlinkedin.com/in/johnkreicbergshttps://twitter.com/patchchordhttps://patchchord.com/Connect w/ Joe & Pop-Marketerhttps://www.pop-marketer.com/https://twitter.com/joenormalhttps://www.youtube.com/channel/UCvo9JRUI_QwTOVXprbKPoBQ?view_as=subscriber

A sneak preview of an episode of The Pop-Marketing Podcast with Joe Cox. Subscribe or follow us here! https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910Joe talks with OG Pop-Marketer & creative entrepreneur, Andre Filip about working and living in the Pop-Marketing mecca of Los Angeles. Andre talks about beginning his career at an iconic entertainment ad agency, creating a culture of breaking ideas down to build them up, how to make great ideas at the speed of lightning , and launching TikTok in the US. Check out ELA: https://www.ela1.com/Check out Pop-Marketer: https://www.pop-marketer.com/

A sneak preview of an episode of The Pop-Marketing Podcast with Joe Cox. Subscribe or follow us here! Only 2 more episodes until we transition to our new home. https://www.spreaker.com/show/the-pop-marketing-podcastJoe speaks w/ Paranormal Pop-Marketer Tim Canton about everything from brand experiential in a post-Covid19 world, paranormal in popular culture, & some inside scoop of building ARG for Stranger Things & Stephen King's IT. Tim drops some Pop-Marketing principles on you that will transmute any marketer into a pop-marketing primer. https://timkccanton.com/https://www.pop-marketer.com/Explicit Content Podcast will be taking a bit of a break while we reconfigure and re-energize. Thank you so much for 2 years of amazing marketing content.

In the 2nd part of our interview w/ Justin Lines, we get into the details of how he accomplished his research and the insights that came from it, the wizard vs muggles mentality of strategists & 2 different archetypal audiences that marketers create for, the magician & the rockstar audience. All of Justin's research on comedy & marketing strategy can be found at his website for free! https://justinlines.com/Find out more about Joe and Pop-Marketing here:https://www.pop-marketer.com/Connect with Justin & Joe on social:https://twitter.com/justinlines1?lang=enhttps://twitter.com/joenormal?lang=enhttps://www.linkedin.com/in/justin-lines-86913bab/https://www.linkedin.com/in/jocox/

How do comedians reveal the funny? And how can this make you a smarter marketer? Justin and Joe talk about Justin’s research with the University of Edinburgh on the equation of what makes comedy funny and how marketers can use this to make their content & strategies more interesting. Where to find Justin:LinkedIn: Justin LinesTwitter: @justinlines1Instagram: @linesbroTo get his research: justinlines.comKantar: consulting.kantar.comWhere to find Joe:LinkedIn: Joe CoxTwitter: @joenormalInstagram: @popmarketerPop-Marketer: pop-marketer.comEnterprise Marketer: enterprisemarketer.comThank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp18

Vaulted Vinyl® brings you unparalleled protection for your most valued Funko POP!® vinyls. We aim to go above and beyond our customers' expectations to deliver you the quality and value that you deserve. We take pride in delivering you products that you can be proud of. You're proud of your collection, and protecting it should be no different. The time and money it took to amass such a beautiful collection, no matter how big or small it is, should be valued tremendously. Here at Vaulted Vinyl we share the same view and deliver exceptional products for those collectibles that mean the most to you. We're glad to have you here. Welcome to The Vault.Born in Iowa, home of the Field of Dreams, Shane Kemp grew up with a strong passion for baseball. He started off his college baseball career in 2012 at Kirkwood Community College in Cedar Rapids, IA where he earned All-American Academic honors.In 2014, Kemp transferred to the George Washington University in Washington, DC – a member of the NCAA Division I Atlantic 10 Conference. He played one season as a Colonial before being selected in the 2015 Major League Baseball Draft by the Pittsburgh Pirates.During his career, Kemp played across five different levels of minor league baseball from Rookie-Ball to High-A. Following the 2016 and 2017 seasons, Kemp received the Pirates Community Commitment Program Award – honoring one player from each affiliate that best exemplifies the game of baseball, leadership, community involvement and contribution to the individual’s team. In addition, the Pirates awarded Kemp with the Pirates Community Commitment Program Scholarship in 2017, which is provided to players who best model the Pirates' values of mastery and selflessness by showing outstanding commitment and service to their community.Kemp was presented with the Iowa Governor’s Volunteer Award in 2017 from governor Kim Reynolds. He was nominated by the Boys and Girls Club of the Cedar Valley for outstanding community service and having a positive impact on the lives of the youth.Kemp, a lifelong collector with a passion for business, founded Vaulted Vinyl in 2018 after his baseball career came to an end. He returned to the George Washington University that year to finish his degree in Economics while running the business full time. In 2019 he graduated with a B.A. in Economics.Kemp's passion for collecting is deeply rooted in his childhood love for baseball cards and it has grown into many other areas of pop culture including Funko POP! figures. He was introduced to the POP! world as a buyer and seller of high-end Funko POP!s during his baseball days and maintains strong ties within the Funko POP! community.With a strong passion for building brands, innovating, and bringing products to market, Kemp leads the Vaulted Vinyl team with vision and a commitment to deliver the highest quality products and service to customers, while highlighting and protecting their passion.Outside of his career, Kemp is an avid learner – always trying to better his skills, tinker with new ideas, and increase the value that he gives to others. In his free time, he likes to golf, fish, and find the best hole-in-the-wall restaurants to eat.Where to find Shane:www.vaulted-vinyl.comVaulted Vinyl on Facebook@vaultedvinyl on Twitter and Instagram Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Welcome to 2020 everyone! We may be a month into the new decade, but that doesn’t mean we aren’t prepared to make waves in it as well! On this episode of Explicit Content Podcast, friend of the show Chris Clews returns for another round of everyone’s favorite game: 80s popular culture in marketing.Joe and Chris talk about Super Bowl ads (go Chiefs!) and how people like Molly Ringwald and Bill Murray are still relevant today. Not only that, but they roll nicely into how the 1980s will heavily influence the new and improved roaring 20s! The duo also talks about how the lack of truly “independent” filmmakers is stifling broader creativity in film. While on the subject of film, Joe and Chris also talk, once again, about how relevant and relatable movies like “The Breakfast Club” are to children and teenagers today!Where to find Chris:Chrisclews.comLinkedIn: Chris ClewsFacebook: Chris ClewsInstagram: chirsclews80sTwitter: 80spopcultureYouTube: Chris ClewsThank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp18

Joe interviews destination branding expert ,The Bearded Marketer himself, Stefan Pettersson. The David & Goliath of destination marketing. How a good startup is like a rock band and the world of the hipster travel industry. Joe and Stefan talk at length about destination marketing, how phenomenon like “Paris Syndrome” affect tourism, and where Santa might actually live.Here are all the places you can find Stefan:He and his wife’s site: www.gameng.se Corkscrew Thinking: https://corkscrew.io/ The Great Escape to Oslo | VISIT NORWAY: https://youtu.be/reaB-rstpvc Faroe Island - Closed for maintenance, open for voluntourism: https://youtu.be/W4jBMrDpFXISanta Village, Rovaniemi Finland: https://santaclausvillage.info/ Thank you for listening to the Explicit Content Podcast. For more information, check out . https://www.enterprisemarketer.com

Joe talks with Dr. Kevin Payne psychology & the social science of marketing. Kevin is the founder of Chronic Cow, a company aimed at assisting people living with a chronic illness, and also the author of “Your Life, Well Lived,” which illustrates how one can live the best version of their lives with chronic illness, as well as countless other insights.During this interview, Joe and Dr. Payne talk about the human identity, the accessibility of people’s personal data, chemical reactions involved in people’s decision making, and how each of those factors affect marketing strategy. Dr. Payne also shares how skydiving is more like chronic illness than anyone expected. To download the first chapter of “Your Life, Well Lived” visit http://chroniccow.com/You can connect with Kevin on Linkedin https://www.linkedin.com/in/drkjpayne/

This week, Joe interviews Adam Forstadt, Executive Content Director at SJR in Los Angeles. Starting with creating short 20-minute comedy skits for his college’s TV station, Adam eventually found his way into marketing.In this episode, Joe and Adam talk about a variety of topics which include, but are not limited to social media, nostalgia in marketing, the value of apps like TikTok, Snapchat, and Instagram, the current state of marketing, and returning to your ex and a motorcycle to impress them. A big topic they come around to discussing is how companies can stay on top of the ever flowing pop culture trends.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp18 For Adam:Website: adamforstadt.com LinkedIn:linkedin.com/in/adamforstadt/TikTok: @adamtrending this week and @adamsad next weekWhere you can find Joe Cox: Website - https://www.pop-marketer.com/Linkedin - https://www.linkedin.com/in/jocox/Twitter - https://twitter.com/joenormal

Host:Joe CoxDate:I’ll let you fill this inHeadline:How 80's Pop Culture Made Me A Better Marketer (Interview w/ Chris Clews)Link:Short Link:Tags: Show NotesHello, everyone, and welcome to another week of the Explicit Content Podcast! This week, we have a nostalgia trip for all you 80s babies/teens. Chris Clews, author of “What 80s Pop Culture Teaches Us About Today’s Workplace” volumes one and two, gets interviewed by Joe about Chris’ inspirations and aspirations.Inspired at a young age by John Bender’s quote “screws fall out all the time, the world is an imperfect place” from the Breakfast Club, Chris took up a passion for finding out what his lot in life amounts to. That lot amounted to the marketing field, until he published an article on LinkedIn that would launch his solo writing and speaking career.Joe and Chris discuss topics such as nostalgia in today’s marketing atmosphere, the relatabilities on 1980s movies, the revolutionary idea of self-publishing, and more in this episode of the Explicit Content Podcast.Where you can find Chris Clews:Buy the Book On Amazon - shorturl.at/dnCU9Website – chrisclews.comLinkedIn – https://www.linkedin.com/in/chrisclews/Twitter – @80spopcultureWhere you can find Joe Cox: Website - https://www.pop-marketer.com/Linkedin - https://www.linkedin.com/in/jocox/Twitter - https://twitter.com/joenormal

Explicit Content Podcast – Show NotesHost:Katie MartellDate:11.08.2019Headline:Carlos & Katie Talk Influencers and why that word needs to die alreadyLink:Show NotesWelcome back to another week of the Explicit Content Podcast! Katie Martell hosts this episode from the Adobe Summit 2019 in Las Vegas, Nevada. In this week’s installment, Katie interview Carlos Gil, author of End of Marketing and renowned strategist, marketer, and speaker.Carlos and Katie dig deep into why the concept of “social media influencers” is ridiculous and why rebranding them as “brand ambassadors” would better suit what companies are looking for. Carlos shares his thoughts on the matter, as well as other means of marketing.Sticking with social media, Carlos talks up the value of social media, how it can only help promote products more and more, and how he started working with it in its infancy. Working with it so early on in its life, Carlos also tells some stories about how it helped him to get to where he is now.Carlos Gil: https://www.linkedin.com/in/carlosgilonline/Katie Martell: https://www.linkedin.com/in/katiemartell/

Hosts:Jeff Julianhttps://twitter.com/jjulian?lang=enJoe Coxhttps://twitter.com/joenormalExplicit Content Podcast is Back! Jeff & Joe kick off the show and update everyone on what to expect this season. Jeff & Joe will be tag teaming the hosting duties this season but expect to hear some of the same content marketing superstars from season’s past and new interviews from all over the interwebs. From Augmented Reality Artists to Social Scientists, fasten your seatbelts for Season 3 of The Explicit Content Podcast. Jeff & Joe discuss the current state of marketing in the last quarter of 2019 and the place for both creativity and deep technological prowess. We’re excited about a new partnership with DivvyHQ this season. The DivvyHQ team has been friends of ours for a long time. https://divvyhq.com/They’ve been in the content game for a long time and have built a content planning and execution tool for content marketing teams BY a talented content marketing team.Let’s jump into the podcast. We aren’t sidestepping the congressional hearing, but it’s not what this episode is about. Today we’re talking about Facebook’s Oculus Connect 6 conference that was held in San Jose last month. https://www.oculusconnect.com/Why is this year any different than the last for Oculus? Last year we didn’t have the Oculus Quest, and that may be the hardware that changes everything. It’s time for marketers to pay attention and Jeff & Joe are going to explain why. https://www.oculus.com/quest/?locale=en_USJeff jumps into the history of VR, starting off in the 80’s & 90’s and gets to Oculus Rift and Facebook’s eventual purchase of the VR startup. https://www.forbes.com/sites/briansolomon/2014/03/25/facebook-buys-oculus-virtual-reality-gaming-startup-for-2-billion/#1cfc30f62498Though it wasn’t completely clear at first why a social network was interested in a VR headset that was both incredibly expensive, needed an expensive computer to run and needed a massive space and technology to even get the technology setup. VR had made leaps, but it was still just for the nerds. VR did take marketing by storm, but it’s been in event marketing. In 2019, there’s probably not a large sporting event or conference that hasn’t had some sort of VR experience. https://mbryonic.com/best-vr-marketing/Two years ago, Facebook releases its first wireless headset in the Oculus Go. It was underpowered and had very limited movement capabilities, but it did get rid of the need to jack into a large computer and the wires were gone. https://www.oculus.com/go/?locale=en_USThis year, Oculus released the Oculus Quest. It was somewhere in between. Not as powerful as the Rift, but much more capable than the Go, the Quest seemed to have hit the goldilocks zone of VR. Untethered with a much better experience the Oculus Quest came in at a $399 price point which put it in line with current gaming consoles from Sony, Nintendo & Microsoft. Facebook has been steadily focused on one goal, to create a VR technology that breaks through to mass adoption. Facebook is up to 180,000 unit sales and has reached the $100,000,000 mark on the Facebook marketplace. Just like Apple, Facebook plans to make a lot of its money through sales of games and apps on the storefront. Let’s take a step back and talk about the difference between AR (Augmented Reality) and VR (Virtual Reality)Jeff dives into the differences and similarities of both technologies. Augmented reality is any technology that puts a layer of interaction or content over our current reality, while virtual reality takes you completely into another virtual space unattached to our own. https://venturebeat.com/2019/10/24/superdata-facebook-sold-180000-oculus-quests-in-q3-2019/https://techcrunch.com/2019/09/25/oculus-eclipses-100-million-in-vr-content-sales/https://en.wikipedia.org/wiki/Augmented_realityhttps://en.wikipedia.org/wiki/Virtual_realityIf you’re into AR at all, you should check out Joe’s interview with Luke Hurd, AR artist and friend of the show, who has been traveling around the world representing Facebook and SparkAR technology. We touch on why cloud computing is so important to the future of these technologies.Digging into the Oculus Connect 6 conference, let’s talk about the announcements.https://enterprisemarketer.com/podcasts/explicit-content/season-02-episode-05/https://www.instagram.com/lukehurd/?hl=enhttps://sparkar.facebook.com/ar-studio/Jeff’s excited about the announcement of the addition of technology that allows users to lose the hand controllers and interact in the virtual world just using your hands or items from the real world. Joe notices how Facebook keeps breaking down the barriers to using virtual reality technology. https://www.oculus.com/blog/oculus-connect-6-introducing-hand-tracking-on-oculus-quest-facebook-horizon-and-more/?locale=en_USMaybe the largest announcement was Facebook’s plan to finally peak into a socially connected virtual world. Oculus also announced a simple cord that can be purchased to “jack in” to a more powerful computer, giving the Quest the ability to play the more technologically heavy games of the Rift. https://www.pcmag.com/news/370972/facebooks-custom-oculus-link-cable-for-the-quest-will-costJoe sees the Oculus as one step closer to true human interaction from anywhere, bridging time and space. Facebook releases Horizon which puts the social into the virtual experience, giving you a virtual space to interact with others. Is this where The Oasis from Ready Player One begins?https://techcrunch.com/2019/09/25/facebook-horizon/Marketers beware, just because this is going to be a new world, doesn’t mean users will want you to paint the walls with virtual billboards. Marketers need to focus on experience and ask the question of how their product or brand adds value in this new world. Oculus For Business was announced at Connect 6, which launches many opportunities for businesses to come on board and get dedicated support to begin using the Quest for training for jobs from retail to therapy. Listen up marketers. It’s time to pay attention. We’re not saying to add a line item to your marketing budgets for virtual reality, but it’s time to pay attention and to learn. The earlier you can get involved, the more likely you’ll get advantage from those channels. https://business.oculus.com/Things are changing quickly, and things are complex, but get used to the shift and try to enjoy living in the future!A reminder that we’re doing a webinar w/ our friends at DivvyHQ in November talking about content planning and how modern marketers are simplifying the complex and keeping the marketing engines running. Lots in store this season for us at Explicit Content Podcast, stay tuned! https://divvyhq.com/Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

On today’s Explicit Content Podcast I am talking to Luke Hurd who by day works as a Digital Immersion Director at Signal Theory & augmented reality filter creator artist with over 100k followers on Instagram. He’s created 27 AR filters, some of them being used over a million times. He’s amongst a small group of elite creators around the world to bring this new expression into Instagram and just last month he was invited to Facebook’s F8 developer summit and featured on Mark Zuckerberg’s keynote.It’s clear to me now what a large part AR/VR will play in the future of technology.Thank you for listening to the Explicit Content Podcast. For more information, check out EnterpriseMarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp0205

In this episode of the Explicit Content Podcast, Jeff Julien and Andy Crestodina talk Marketing Tech and help marketers understand why they should be excited for what these technologies will unlock for the modern marketer.As tech stacks get more complex and harder to implement, Andy and Jeff pull the curtain of mystery off of the subject and help you cut through all of the noise and help you prioritize what you need. What in marketing tech has you excited right now? Andy: Calendly is great. We’re all familiar and we use them a lot to help us manage our calendar, but things like Drift, chatbots and others can put a meeting on someone’s schedule straight from the website. Andy sees this like more of a revolution. There’s so much potential in being able to do this directly from the web and further bridge the gap between sales and marketing teams. Andy has been trying out the app X.Ai which is a virtual assistant that is actually virtual. It uses an Ai powered bot to help manage your calendar with people, letting you off the hook from the time suck of finding that perfect time. Getting on someone’s calendar directly from a business website can really effect the world of lead generation. Remember that the visitor’s true goal may be to have a conversation with us. The destination for them was never the contact form. Technology can bridge this gap for us all. Think about your energy companies or you mobile companies. They’ve understood this for a long time. They know what your need is and they make doing that extremely easy for me. Andy: 2 new conversion technologies without being too aggressive or doing the hard sale. The real goal is to lead to a conversation, not to fill out a contact. This is classic B2B demand generation. If you have a sales page on your site w/o a call to action, you just aren’t doing your job. Scroll to the bottom of your service page. Is there a face, a CTA, a verb? Or are you getting to a dead end and a footer. Don’t expect them to scroll back up to the top. This is just good digital and death to “contact for price”. Answer our questions. Your content must answer our visitor’s questions. When it comes to chatbots, it means instant interaction. Drift does this. Andy feels like it’s fun and easy to setup. It’s a great starter AI bot and it has an easy system to help you easily program the Ai to be smart. AI allows you to get directly to a calendar widget from the website. It short circuits all of those wasted moments and it psychologically makes the visitor feel like they’ve succeeded. They now know when they will get more questions answered. People don’t want to be an unqualified lead, so let’s help them tell us what they’re their to find. Drifts system can help lead our users to the things that they’re interested in figuring out. Better for them, better for you.The Video PlayerEveryone knows that they need a video player, but universal players like YouTube doesn’t give us much control to drive the action back to you. YouTube now doesn’t allow marketers to turn off the suggested videos. It’s the cheap solution and you’ll never generate leads from it. There’s nothing wrong with putting content that we made onto YouTube, just don’t think that it’s there for conversion. YouTube should always be an alternate version. You can now make videos that have data collectors on the front, on the back, in the middle and all over. Think about adding a Drift style Ai to inside of a video. As soon as you have their attention, we can get them to convert to a schedule phone call. This feels like the future of lead generation. Killer conversion tip: Make your CTA as specific as possibleMinority Report got it so wrong. Nobody saw smart speakers coming except Star Trek. Jeff is 100% confident that in 10 years VR will be in most houses. Andy thinks talking to Jeff is like talking to a Precog. Look what everyone is doing right now. All the large tech brands. You can really tell what is happening by watching how they behave. Facebook doesn’t have cloud so they’re chasing the device and Microsoft knows that the future is Cloud and you can see how they’re focusing their attention. Jeff’s favorite tech right now is Facebook’s Oculus Quest. Cheaper than a phone and a complete wireless solution. This will change the market and if you are a marketer, you better be picking one up for your team to experience where the future is going. Thank you for listening to the Explicit Content Podcast. For more information, check out EnterpriseMarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp0204

When the products and services you are selling look, smell, and act like several options in the market, your messaging and the experience you deliver becomes your differentiator. For your marketing team, understanding why your customers make decisions is key to your success.In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp23

With a focus and background in social media and influencer marketing, Joe Cox and Megan Zander discuss the surprises that came out of this year’s SXSW and the future of creator and influencer marketing. How Facebook’s new focus on privacy may be more profitable than advertising and what marketer’s should be watching with TikTok.SXSW and the Art of AskingThe birthplace of Twitter and Foursquare, SXSW has a long history of being a place where trends transition to the main stream. Joe had a tough time finding any big moments at this year’s festival until Megan informs him about Amanda Palmer and her fan following on Patreon. Joe and Megan talk about Amanda Palmer and her book The Art of Asking:•Her performance at SXSW and how it evolved the traditional format•How Amanda Palmer interacts with her fans through Patreon•Amanda’s marriage and performance with famed sci-fi and fantasy author Neil Gaiman•Joe talks about what marketers should be watching more closely in the creator & influencer marketing spaces. Facebook PrivacyWhat does Mark Zuckerberg’s recent statements about the future of Facebook business mean for the future of the platform and specifically the future of WhatsApp? We talk about how privacy could be more profitable than advertising and that just because more resources are spent on this effort, it doesn’t mean that they’ll be slowing down in advertising and their traditional revenue builders. Lastly, Joe and Megan talk TikTok, and what marketers should be looking at if they want to explore the channel more. Megan fills us in on TikTok’s interesting history and has millions of younger users that are acting and singing their heart out on the daily. Joe & Megan breakdown the user experience and how TikTok shows a positive future for the next generation and the main thing marketers should be looking at if they want to participate in the channel today. They also cover how TikTok’s Chinese ownership and recent fines for teen privacy will come into play in the future and what look outs marketers should be aware of as they discuss using or exploring advertising or participation in the channel. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp22

This week Joe Cox interviews Gregg Witt about the current state of youth marketing in 2019.Gregg is an entrepreneur, brand strategist author and speaker known for his profound work in youth culture. We’ll be talking a lot about the recent book he published 'The Gen Z Frequency' a super comprehensive Playbook for brands and marketers wanting to gain attention from the generation that’ll make up 40% of total US consumer spending by 2020. He’s worked on the brand, agency and consultancy side of a ton of brands we all know FunnyOrDie, AwesomenessTV, Walt Disney World, Vitamin Water, Nissan, and Carhart WIP to name a few.We talk about: * Gregg’s past in the skateboarding world of the early 90s * How the current social media environment mirrors the energy of early skate culture. * How Gen Z is different than millennials. * Building a playbook for Genz marketing * The famous Nike story of entering the skateboard culture in the 90s with the introduction of the SB Dunk. This story has always been spoken about but was first published in Gregg’s book. * How brands like Red Bull and Nike enter cultures and where brands get it right and wrong. * Social media and Gen Z * The three things that social brands should look out for when trying to attract Gen Z.

Our host Katie catches up with Cliff Lewis & Scott Trobaugh from the Godfrey agency, right after their popular presentation at the MarketingProfs B2B Marketing Conference.The name of their talk was Deep and Simple: How Mr. Rogers makes us better at B2B.Sure, he was one of the greatest communicators of the 20th century. But we’ll bet you didn’t know that Fred Rogers is also the most significant role model for B2B communicators in particular.Katie & the guys talk about:- How Mr. Rogers was the most significant role model for B2B communicators.- B2B content creation can be similar to how we were introduced to industry for the first time on the Mr. Rogers Show. - Give your audience the awe and wonder of your client’s manufacturing or - The idea came from a creative brainstorming session inside their agency- Cliff & Scott both believe that Fred Rogers is the patron saint of b2b marketingMr. Rogers B2B insights:- Simplifying the complex. Communicate w/ simplicity.  If Mr. Rogers can explain death to a 4 year old, we can explain our industry to adults- He was a brilliant communicator- In everything Mr. Rogers did, he had a deep respect for his audience.- Build trust by illuminating people with knowledge. - Always humanize your content and help people understand the humanity behind the businessCliff & Scott share some letters that Mr. Rogers wrote to his audience. The anti-Mr. Rogers are marketers that can't keep from being shallow & complex.  No honest connection with their audience. Full Show: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-20/

In this episode of the Explicit Content Podcast, Carla Johnson discusses the need to enable corporate innovation and ideation with Katie Martell.Thank you for listening to the Explicit Content Podcast. For more information, check out EnterpriseMarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp19

Do you have integrity? Are you authentic?Recent rulings have brought social media to its knees. Our subscribers are increasingly perceptive. The theatre of sale, in our digital marketing era, is evolving toward honesty and respect for the consumer. Carefully targeted research is an excellent tool. Privacy avoids outcry. Influencers foster transparency. Honesty is imperative.Building trust nourishes familiarity with the public. Marketing magic, properly done, is cathartically profitable. In the new paradigm we will look for ethical content. Gone are the days of reliance upon mass metrics. To understand our base is to grow our business.Advertising is costly. Without subscribers; we fail.This week, on Explicit Content your MC’s for the 2019 Enterprise Marketer Conference: Joe Cox and Megan Zander promote the kick off of this event.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp18

Is your brand trustworthy? Is there friction between the numbers and your message?Today's consumer will not believe your product or service is excellent just because you say it is. We must provide survey or data-based evidence to support our claims. A marriage between metrics and marketing will boost your engagement rate in a B2B setting. Allowing the facts to cultivate the narrative will provide scientific integrity.Proper survey methodology destroys implied bias when reviewed from an ethical standpoint. The story is in the data, and any peer or journalistic review will see it, immediately, for what it is: honest.Data literacy is important across your entire organization; synthesizing figures into real insight is best done by an expert. Not only will this lend credibility, but you will end up with easily absorbed graphics that plant visual seeds in the consumer. Too often: pretentious design nails the coffin shut on a prospective buyer’s interest. Clarity over cleverness.This week on Explicit Content: Katie Martell sits down with Clare McDermott at the MarketingProfs B2BForum to examine the good, the bad and the ugly in relation to content research.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp17

Bloggers: how do you maintain narrative authority in a competitive market? How do you resonate with your readers? The World Wide Web is a volatile entity that takes no prisoners. This week on Explicit Content: Andy Crestodina and Jeff Julian discuss The Survey of a Thousand Bloggers.Our audience depends on us for integrity-in-content. Science shows: original research will help to build your place as a source to whom they may turn for savvy information. Communicating with your network may just be the answer.The consumer sees the “roundup” as just a stack of quotes, but providing an executive summary of opinions, from experts, while preserving cadence of discourse is becoming the benchmark. When creating collaborative content: we rely on quality sources to leverage their network as a promotional engine that benefits all parties.You are your own curator. Evergreen content does not grow on trees. What was old can be new again by cultivating lasting relationships with your collaborators and readers. #whatworks #authority #youarescienceThank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes, Links, and Transcripts: https://emktr.co/ecp16

This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer. Do you like vertical video? What types of content do you prefer when engaging with Live video? These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing.Our hosts include: Andrew Davis, Keynote Speaker and Founder of Monumental Shift, Britta Schellenberg, VP of Brand Marketing, Brightcove, Jessie O’Donnell, Influencer Relations Coordinator, TechSmith, and Jeff Julian, CEO / Co-founder of Enterprise MarketerThank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp15

Will 2019 be the year of the "influencer"? How do we stay relevant on social media?Social media is a force in our world. Using the platforms in a way that captures people and affects them positively is requisite in the market. Reaching your audience is just as much about who is doing the posting as the content being posted. Consumers like to have a trust formed with the people from whom they get their advertising. Social media personalities can connect with target demographics more directly, sometimes, than a 30-second spot or a billboard. The best firms bring their "influencers" in as business partners to create an authentic feel to their content.Personalized advertisement leads to engagement. Quality, versus quantity, fosters a sense of editorial authority; the consumer has a keen eye for content tailored to their needs. Controlling your brand narrative will differentiate you from your competitors. Research is showing a divide in the types of consumers using different applications. Choosing the correct form to reach your targets will be instrumental in building your business.Developers consider bounce rate as a major indicator of success. Users need to be enthralled almost immediately with regards to long-form video and need to be truly captivated for them to consider it "share-worthy." "Influencer"-consumer trust silences the bombarding white noise of today's advertising climate and provides metric insight that helps to grow sales.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp14

Do you have a mission statement? Are you employing tactical marketing? This week on Explicit Content your hosts Pamela Muldoon and Jeff Julian discuss the CMI annual Content Marketing Research Report and its applications in growing your business. An organization’s content mission statement should be a living document that outlines overall strategy, but allows for agility in customer satisfaction and retention. One thing that is always constant in our industry is change. Integration between strategy, development, and sales is becoming more important in today’s dynamic landscape. Vanity content may be satisfying creatively, but will it reach your targets, and if it does: will it land effectively? The metrics we receive from various platforms can be misleading; using them in conjunction with content audits is an established way to ensure satisfaction. The alignment of strategy and development can be a razor’s edge to walk, but it is critical to delivering a quality product while flowing money to the bottom line. Good research begets good content. Understanding your customers, and their customers, is key. Building a well-researched persona for your client will result in a much higher return on investment, and retention. Let's discuss bringing it back to the basics with audience driven tactical marketing. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp13

Do our web developers know the buyer’s prerogative? Do they design for design's sake, or to grow business?Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It falls on the marketers to sell the design.A cognitive bias can be formed when sales tactics and development methodologies collide. Synergy is a bit of a stale term, but it really does apply here. Communication and goal setting between departments is paramount.This week: our hosts Jeff Julian and Andy Crestodina, discuss the complexities of modern advertising agencies.#marketing #workflow #synergism

Building a content studio as part of a new publication can be tricky. You want to model what works, but so few have done it and shared their stories. Melanie Deziel sits down with Sam Rosen, SVP of Growth at The Atlantic, and Annie Granatstein, Head of WP BrandStudio, to discuss their objectives and key takeaways from building their teams. Jeff and Melanie fill in the conversation with their own insights from building brands and agencies and some of the pitfalls that can arise.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp11

Do you personalize your marketing approach?Does direct mail still work?This week on the Explicit Content Podcast, your hosts Katie Martell and Lindsay McKinney discuss content mediums that work and the “what’s old is new again” approach. Marketing concepts such as direct mail are resurfacing with clear effectiveness. First impressions are vital in today's market: especially when it comes to building new clientele. Many companies bombard the prospective client with mass e-mails. Today’s target demographics expect a personal approach. On this week's episode, listen to a lively discussion regarding what's old is new again and the revival of adding a personalized touch in a market that is often overshadowed by technology.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp10

Demian Ross, Business Development Manager for Social Media Examiner, set out to start something new nearly 200 days ago. A simple idea to help him accomplish a goal, record a video a day and release them for 300 days. Over that time, he has learned so much about himself, the state of social media, and the how important being authentic is in our modern digital era. In this episode, Demian and Joe discuss this new platform for Demian and the lessons he has learned, how they have changed his life, and what marketers can apply them to their work in social media. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp09

Have you ever wondered why some metrics are so easy to get to, everyone loves them, but you can see how they correlate with the bottom line? In this episode, Andy introduces us to Julian’s Law, where the easier a metric is to find, the less valuable it will be for a real strategic measurement. Through the show, Jeff and Andy give great examples of metrics you should look for and others you should learn to care less about.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp08

Walking through the halls of the Cleveland Convention Center at this year’s Content Marketing World, you hear all the buzz. Who is excited about what? What sessions were amazing? Which speakers weren’t prepared? And the one on most veteran attendee’s minds, will UBM be able to do what Joe and Pam Pulizzi did? On this episode of the Explicit Content Podcast, veteran podcaster Pamela Muldoon makes her return to the host role, along with Jeff Julian, to discuss this year’s takeaways from Content Marketing World 2018.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp07

Is 2020 the year that 1,000,000 sales folks lose their jobs?  If so, who will replace them?  If not, where does this statistic come from?  In this episode, Katie Martell and Jeff Julian will dive deeper into what roles are expected to change on the sales team over the next few years and how our digital marketing teams will need to be prepared to fill the gap when it comes to preparing a customer for purchase.Full Show and Transcripts: https://emktr.co/ecp06

In this episode, Melanie Deziel and Jeff Julian discuss the research provided by Pressboard to expose more information about brand mentions in native advertising. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp05

In this episode, Demian Ross and Joe Cox dig deeper into the impact of vertical video and IGTV, what brands can learn from IHOP changing their name, and how to decide if throwing shade on social is not a tactic you should copy.Also, in this episode, Andrew Davis gives some Unsolicited Advice to those marketers that use popups without any time to consume content.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp04

In this episode, Andy Crestodina and Jeff Julian address some of the common misconceptions of SEO to help you understand what priority you need to have and what things you can put aside to rest easier.Here are some of the questions Andy and Jeff address: * If you didn’t do anything to drive better SEO, would Google index your site? * If your site has more than one way to reach your content, will there be a duplicate content penalty? * When you change your site, or Google changes their algorithm, do I have to make adjustments immediately? * How come we are not number one for this keyword? My CEO is confused and demanding results. * Do social media links help my SEO link count? * How should I promote my content to get more SEO benefits? * Can I sprinkle keywords all over my posts to get better results? --------------------------------------------------------------------------------------------------Also, in this episode, Megan Zander introduces us to Ramp and the way they changed their results by personalizing their email campaigns with data and rich media. This is part of her new segment called, Tactic of the Moment.Ramp T-Shirts is winning over hearts and minds with cold emails. For marketers that still use cold emails as a way to reach new prospective clients, we know that this is no small feat. This (now-exploding) startup t-shirt printer recently designed a personalized email campaign that would pull in a company’s information and logo to personalize their cold email experience. The campaign continues to perform well-above industry benchmarks, netting 10’s of thousands of dollars in revenue with a consistent open rate above 50% and a CTR above 25% in some segments. --------------------------------------------------------------------------------------------------That's right guys, don't hold back, it's Explicit Content, it's all fair game. Ask us anything, we aren't pulling any punches here, direct to the most impactful advice, including this topic, which I loved, right? Let's break it down and dispel the myths.Full Show: http://emktr.co/epc03

This is Part Two of the Introductions to the Explicit Content Podcast Hosts (Part One is here if you missed it).  Just a reminder of what we have put together on this podcast, we will have five different shows, rotating on a weekly basis, with two hosts for each show. Our goal is, to be frank, honest, straight to the point, and explicit. No bullshit. We will not try to lead you in a direction we don't believe in, and we won't try to pull the wool over your eyes to stroke our egos.So, what are the shows?First up is the SEO and Data show with Andy Crestodina and me.Next, Demian Ross from Social Media Examiner and Joe Cox of Pop-Marketer will dive deeper into Social Media.Melanie Deziel and I will cover Native Advertising, but let's face it, Melanie is the real star.Our fourth show, Katie Martell, and Lindsay McKinney will dive into the interworkings of the marketing team and what goes into digital marketing.And finally, veteran podcaster Pamela Muldoon and I will be jumping all over the topic of Content Marketing.Over time, our show will change. New shows will be introduced, new hosted will be added, and my hope that some of our shows will move into a weekly rotation of their own. Enterprise Marketer could not be happier about launching this show and are very proud of the hosts we have brought together.Thank you to Rev.com for being our new transcript sponsor for the Explicit Content Podcast - Get $10 off Your First Order and See What All The Buzz is About - http://emktr.co/revEnough of the yapping, let's get the team. This week, we will hear from Lindsay McKinney, Demian Ross, Pamela Muldoon, and Katie Martell.Katie Martell creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA.  Katie has been recognized as one of the top 10 marketing writers on LinkedIn, #3 Most influential B2B marketer on Twitter a “marketing expert to follow” by CIO Magazine, one of 20 Women to Watch in Sales Lead Management, and a top 100 influencer in content marketingLindsay McKinney serves as Senior Director, Brand and Strategic Marketing at Yext. A 360-degree marketer, Lindsay has managed global Demand Generation, Events, Analyst Relations, Public Relations and Content teams over her 13 years in marketing at Sitecore, Salesforce (via the acquisition of ExactTarget) and Hyland Software. Lindsay has quarterbacked high-tech organizations' analyst relations strategies with outcomes, notably Leader positioning, in a score of tier-one analyst evaluations. She has also orchestrated demand teams to exceed targets and grow quarter-over-quarter pipeline growth. Lindsay has been an active member of Forrester's Analyst Relations Council since 2006.Demian Ross, a Sales and Marketing professional with 20+ years sales and marketing experience, specializing in digital media, social engagement, public outreach and creating quality content. He professional, analytical, and results driven. Demian is adept at conceptualizing and implementing marketing campaigns for a wide variety of clients and products. Strong results are derived from tailoring a campaign to a company’s current needs while simultaneously forecasting their future ones. Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist, she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background in radio, voiceover, and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.Full Show: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-02

Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect from the show and its slightly unconventional format, as well learn about the hosts and what inspires them to be a part of the podcast.Here are the host introduced in this episode:Jeff Julian is the Chief Executive Officer and Co-founder of Enterprise Marketer.  He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net.Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning web design company in Chicago. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.Megan Zander is a content strategist working with brands to develop content experiences that help move the needle on real business objectives. At Sullivan Higdon & Sink, she works with clients and very talented creatives to create content that solves problems, inspires influencers, and engages communities.Joe Cox is the Founder and Creator at The Pop-Marketer. His passion lies in the relationship building & influencer relationship management both online & off. Working with smart people and doing smart things to bring brand's & people to the level that they deserve to be at is what gets him up every day (that and a 5Hour Energy).Show Link: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-01/