Podcasts about genius steals

Series FiveThis episode of The New Abnormal podcast features Faris Yakob, co-founder of Genius Steals, who began his career as a strategist during the first dot com explosion, before moving into agency world.  He worked for some dynamic agencies inc Naked Communications (as their 20th employee) before moving on to be EVP Chief Tech Strat at McCann Erickson NYC. He subsequently went to MDC Partners - a network of best-in-breed agencies inc CPB, Anomaly, 72 & Sunny, and kbs+, and then co-founded the superbly named Spies & Assassins. Faris was a founding member of the IPA Social Committee, and has blogged about - and been involved in discussion around - social in the industry for a decade. He's also written for those inc Campaign, Fast Company, Forbes, Contagious, Canvas8, etc. We discuss all of the above and more, in a conversation which takes in Marx, uncertainty & risk, Kant, Severance, Cannes Lions, and the realities of Nomadic Consulting. So...enjoy!

Our special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company, Contagious and other publications. And he thinks deeply about the state of the ad world - how its changing, what it does, how it does it, and what it means for us all. He sat down to talk to us before Thanksgiving about how media planning works, how brands and advertisers think about audiences, and how the stories we tell about youth cultures have been recycled and subtly upgraded since the invention of the teenager, to fulfill the hopes and dreams of not only the corporations who want them to buy stuff, but just as importantly, the people who make advertising and want to believe it is capable of doing something good in the world.This is our last episode of the year - we wish you a very happy and relaxing holiday season, and send our best wishes for the New Year. See you in January!Links!Genius/Steals: http://geniussteals.co/Paid Attention, by Faris Yakob: https://www.koganpage.com/marketing-communications/paid-attention-9781398602502"We Need to Talk about Generations", via Ben Page, CEO of Ipsos: https://www.ipsos.com/sites/default/files/ct/publication/documents/2023-04/Ipsos_We-need-to-talk-about-generations-WEB.pdf"Nothing Beats a Londoner" via Paula Bloodworth of Wieden + Kennedy, via WARC: https://www.warc.com/newsandopinion/opinion/why-strategy-should-embrace-execution/en-gb/2811Ehrenberg-Bass Institute for Marketing Science: https://marketingscience.info/ and How Brands Grow: https://marketingscience.info/how-brands-grow/Mark Ritson: https://www.marketingritson.com/Herd by Mark Earls: https://www.wiley.com/en-us/Herd%3A+How+to+Change+Mass+Behaviour+by+Harnessing+Our+True+Nature-p-9780470744598 Hosted on Acast. See acast.com/privacy for more information.

Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land's own Bonnie and Clyde; it's Rosie and Faris Yakob.  Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking.  They give us the low down on life on the run road, how Rosie earned $10,000 babysitting, ‘Ask Faris', US vs UK education system, the lack of industry practitioners as professors, engineering moments of in-betweenness, K-shaped recovery, Blair Enns, charging for what you know (not what you do), entertainment as the cost of admission to someone's brain, the key to creative effectiveness, and a whole lot more.  ///// Here's Genius Steals  Follow Rosie on Instagram  And follow Faris on Twitter (yes, he's still on there) For our chinwag with Blair Enns, hear here  Everybody's Free (To Wear Sunscreen) by Baz Luhrmann  Timestamps (01:44) - Quick fire questions (Ask Jeeves or Ask Faris?) (03:42) - How Rosie made $10,000 babysitting and her first jobs  (10:32) - Faris's beginnings collecting golf balls, management consultancy and working at lads mags   (18:41) - The education system, subjectivity and outdated teaching methods  (26:52) - Life on the road and why you shouldn't be a prisoner to your preferences (32:47) - Engineering moments of in-betweenness  (42:08) - Listener questions  (42:24) - Attention, emotion and the importance of context  (52:56) - How we can create more effective work (01:02:00) - Trends for marketers and the emergence of luxury products  (01:04:50) - 4 pertinent posers  Rosie and Faris's book recommendations are:  To Sell is Human by Dan Pink  The Righteous Mind by Jonathan Haidt  XX by Rian Hughes  Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin  Understanding Comics by Scott McCloud  Stone Junction by Jim Dodge  /////

With Trish overseas the Chateau Johns is in complete chaos. Why is Jack all bruised up? Matt uncovers a traitor in the family, and the craziest bug story you will ever hear, all that and plenty more..   Check out The Matty Johns Podcast YouTube channel here The guys on Insta here and TikTok here.See omnystudio.com/listener for privacy information.

Advertising experts Faris and Rosie Yakob, Co-founder's of Genius Steals, and Kim Malcolm, Director of Product Marketing at Zappi, share their reactions to this year's Super Bowl ads, what made some brands score major points with consumers and others fumble in the red zone. Want more? Check out our complete learnings from this year's big game here

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this third and final episode, Faris turns his attention to how advertising and the media impacts society, and how brands can navigate a complex polarized media environment. Guests include Dr Gwenyth Jackaway, a former media professor at Fordham University, Jared Grant, integrated strategy director at Publicis agency Le Truc, and Sara Tate, ex-CEO of TBWALondon.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this second episode, Faris and his guests address how attention is measured and valued, and what this means for the media industry now in the very near future. Faris is joined by former General Mills CMO Ivan Pollard, Lumen Research founder Mike Follett, and Katie Hartley, managing director - product and innovation at Dentsu Data Labs.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In episode one, discussion focuses on the origins of the ‘attention economy', how it has evolved in the digital age, and how marketers can attract attention. Faris is joined by Zoe Scaman, founder of integrated strategy studio Bodacious, Matt Locke, partner at content studio Storythings, and Tony Haile, senior director of product at Twitter.

Faris and Rosie Yakob, founders of Genius Steals & the School of Stolen Genius, have been living on the road for almost 10 years now. And along the way, they've picked up a thing or two on creativity. So today's show is entitled, top 5 tips to enhance creativity from a nomad (even if you're not one yourself)

It's been amazing, what we've achieved by connecting up computers world-wide, webbing them together. As its full name suggests, we gave ourselves an Inter-network that provides for our every information need, on command. But there is one change that the Internet made to us, it gave us more stimulus than our biology was made to handle. The demand for our attention suddenly exceeded the supply; and this economic shift is most noticeable in the world of advertising. The digital advertising marketplace has gotten more vast, more confusing, and it's far less clear what the rules are anymore.  Thankfully, there's been a lot of research at the intersection of advertising and human attention. Effective marketers who are aware of the trends can tune their advertising to make their brands heard and win the attention of their target audience. To get the latest insights into this, we're talking to the author of the book, Paid Attention which just came out  in 2022 with a revised edition.  Faris Yakob grew up in the UK and after graduating from Oxford University, led the digital innovation efforts at global ad agencies like McCann Erickson and MDC Partners. Following that, he and his wife Rosie co-founded Genius Steals, an innovation and strategy consultancy.  He also serves as a juror for marketing awards like the Clios and the London International Awards. He's also been a member of a non-profit consortium called  the Attention Council that aims to better measure the influence of marketing on people's  attention. Clearly someone who likes the written word, in addition to his books he puts out a monthly column in Admap and the Marketing Society. People/Products/Concepts Mentioned in Show Mathew Sweezey Tim Wu Mark Shaefer and his book Content Shock Damian Hurst Claude Levi Strauss Robin Dunbar, significance of the number 150  Nielsen Catalina Solutions David Olgivy For more details, please visit https://funnelreboot.com/episode-81-paid-attention-with-faris-yakob/

Today's guest is Rosie Yakob, an award-winning strategist, creative director, writer, and consultant.Rosie began her career developing non-traditional ways for brands to connect with fans, casually working with the likes of hip hop moguls Jay Z and Steve Stoute.In 2013, she quit her job to travel the world and ‘accidentally' co-founded Genius Steals, a nomadic creative consultancy which helps brands, agencies and rebels find their ‘awesome', through new communication ideas, product concepts and ways of thinking. But where do these new ways of thinking come from? Rosie believes that nothing can come from nothing – but copying is lazy. So she looks at the best that came before and combines those elements into new solutions – we picture her doing so barefoot beach walking, while mulling over a glass of her favourite red wine. You'll find Rosie on Twitter here: https://twitter.com/rosieyakob?lang=csFind out more about Genius Steals here: http://geniussteals.co/Subscribe to the podcast to enjoy our incredible lineup of interviews about hustle culture, work, success and happiness. Say hi to us at instagram.com/antihustle.hustleclubIntro music by Ant Henderson soundcloud.com/antphenderson

Faris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok & Activision. One of my favorite thinkers in the world of advertising, Faris brings an academic mind and an artist's curiosity into our commerce-driven profession of marketing strategy. We break down the relationship between brands & pop culture, explore America's "Mickey Mouse" strategy of cultural imperialism, discuss why brands have been so slow to integrate with gaming and the Zen of Fortnite. The 2nd edition of Faris' book "Paid Attention: Innovative Advertising for a Digital World" will be available this November and it's a must-read for all Pop-Marketers. Pre-Order it now on Amazonhttps://www.amzn.com/1398602507The Stolen Genius newsletter holds a sacred place in my inbox as it's filled with insight & inspiration from across the globe, featuring diverse voices from across the marketing and creative spaces we traverse https://geniussteals.substack.com/about?utm_source=subscribe_email&utm_content=learn_moreFaris & his partner Rosie also run one of my most favorite online communities of thinkers and makers at The School of Stolen Genius. Find out more and come say hihttps://learn.schoolofstolengenius.com/If you want to see what Faris is up to right at this very moment, head to Twitter, he's there saying smart stuff on the daily and gives me hope that Twitter isn't all dumpster fire https://twitter.com/farisThe Pop-Marketer:Website: https://www.pop-marketer.com/Instagram: https://www.instagram.com/popmarketer/Twitter: https://twitter.com/joenormalLinkedIn: https://www.linkedin.com/in/jocox/

Another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers. For this one we have the co-founder of nomadic creative consultancy http://geniussteals.co/ (Genius Steals) and author of https://www.koganpage.com/product/paid-attention-9780749473600 (Paid Attention: Innovative advertising in a digital world), Faris Yakob to talk about attention. Pre-order the second edition The second edition of Faris' book, Paid Attention, comes out November 2021 and is available to https://www.waterstones.com/book/paid-attention/faris-yakob/9781398602502 (pre-order now).

Rosie and Faris Yakob are the geniuses behind the nomadic creative consultancy Genius Steals. They have traveled the world and worked with amazing individuals and organisations of all sizes, accumulating a long list of accolades and achievements along the way. To me they are the epitomy of creativity and as creativity is a core component […] The post S2E010 Rosie and Faris Yakob – Creative Monsters and Myths appeared first on Andrew Vorster.

Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes:”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21”We all have to be uncomfortable to learn and grow.” 60:37http://geniussteals.co/https://learn.schoolofstolengenius.com/members/postshttps://geniussteals.substack.com/ (Strands of Genius Newsletter)IG Handles:: @rosieyakobTwitter: @rosieyakob

Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes:”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21”We all have to be uncomfortable to learn and grow.” 60:37http://geniussteals.co/https://learn.schoolofstolengenius.com/members/postshttps://geniussteals.substack.com/ (Strands of Genius Newsletter)IG Handles:: @rosieyakobTwitter: @rosieyakob

Faris is award winning strategist, creative director, writer, public speaker and geek. He was advising on how to use the internet before most people knew it was there. He has spent two decades challenging the staus quo of the advertising and marketing industry and worked on some of the world's greatest brands. He has spent time living in the UK, Sydney and New York before starting his own business in 2013. Alongside Rosie Siman Yakob, he is the co-founder of nomadic creative consultancy Genius Steals. http://geniussteals.co and the pair have lived nomadically since 2013.In his own words “I'm trying to work out how we communicate in a networked world, how we can make people happy, how we can make awesome stuff that is useful or entertaining or both.”Follow him here https://twitter.com/faris

“No one can arrive from being talented alone. God gives talent, work transforms talent into genius.” That’s a quote from Russian ballet dancer Anna Pavlova from the 1956 book “Pavlova: A Biography” edited by A. H. Franks in collaboration with members of the Pavlova Commemoration Committee. I’m John Fanning and this is the Create with […] The post Episode 19: Mentors and Talent Borrows, Genius Steals appeared first on John Fanning.

For this episode of the podcast I'm exceptionally joined by not one, but two guests, AND I hand over the reigns to Dina, who led us in playing a lovely demo of the Norwegian surreal tabletop roleplaying game Itras By. I happened to exchange a few tweets about roleplaying games with Dina who is based in Finland, and noticed her bio mentioned the fact she is hard of hearing. I was reminded of being in contact with Ashley last year, given she works with Rosie and Faris Yakob of Genius Steals, and I was guest writing an edition of their Strands of Genius newsletter. Ashley also happens to be deaf, and I browsed her website, as well as a few videos from the Hearing Like Me community that Ashley participates in. I suddenly thought that I've been publishing an audio podcast for the past five years without barely ever worrying about whether it was accessible to the deaf and hard of heard, and now I'm beginning to publish videos, I didn't really take much care of checking the automatically generated Youtube captions that they often rely on to consume content. I reached out to both Ashley and Dina, who were keen to have a conversation and demo a game, which was awesome! Ashley Derrington is a world traveler, soccer / football player, expert creative producer and project manager, published a wealth of awesome content as part of her Deaf, Tattooed, and Employed project, learning about deaf and hard of hearing communities around the world. She also actively works with the Hearing Like Me community, contributing content and sharing her experiences Dina Ramse is also a seasoned traveler, game designer, avid playtester, seamstress, and helps games publishers (and I believe other businesses) with their marketing, social media, and community management activities. She has been actively running games for over 15 years, and as you'll see or hear in the video, is a beautifully talented storyteller and narrator. Itras By is the surreal tabletop roleplaying game we demo in the episode, originally published in Norway, it is also available in a number of other languages, including English and French. I had heard a lot of great stuff about the game and had been looking forward to trying it out, so when Dina offered to lead a game demo I jumped on the occasion. Also mentioned in this episode: Ashley Derrington Deaf, Tattooed, and Employed Hearing Like Me Dina Ramse on Twitter Tales of Sampo (Board Game) Itras By (Tabletop roleplaying game) Norwegian Style - An Anthology of Norwegian Roleplaying Games Surrealism - Art Term (Tate website) Invisible Sun (Tabletop roleplaying game)

Faris Yakob, award winning strategist, creative director, author of Paid Attention and co-founder of Genius Steals joins us for this week’s podcast. We discuss about the fast-changing media & advertising landscape, the value of attention, it’s underlying attention economy and its impact on building brands online.Three questions: A business book you recommend? The Attention Economy and The Range by David EpsteinOne person to follow on social or digital media that you think will add value to the audience? Rachel Mercer Head of Planning at R/GAif you could have a one-to-one dinner with any living human being on the planet who would you choose? Donald Trump or Banksy

This week we are joined by special guest Rosie Yakob, co-founder of Genius Steals, to talk about the likely impact of the COVID crisis on our industry and our jobs. A chance to think of the coming months and beyond, from new ways of working to the stressful reckoning of a slowdown, and even some hopes for a bright future.

First the Podcast, we loved. Tatiana Schlossberg On Design Matters Debbie Millman is probably the most accomplished podcast host. In this recent episode, Debbie interviews Tatiana Schlossberg, journalist, author of Inconspicuous ConsumptionTatiana is also the daughter of Caroline Kennedy, and a granddaughter of John F. Kennedy, the 35th U.S. president. As a reporter for The New York Times covering climate change, she discusses her book and how climate change is entangled in everything we use, buy, eat, wear, and how we get around. She also details the small steps that we can all take to have a significant impact on the most defining issue of our time.We found this online Benedict Evans - Standing On The Shoulder Of Giants Every year, Ben, a partner at SF VC firm Andreessen Horowitz produces a comprehensive presentation on the state of Tech. He digs deep into macro and strategic trends in the tech industry. In this year's magnum opus, 'Standing on the shoulders of giants' Ben looks at what it means that 4 people have a smartphone; with everyone connected, he wonders, what is the Next Big Thing? In addition, he reflects on the fact that connecting everyone means that all our problems will also be connected. Finally, he explores where regulation in Tech will take us. He gave this presentation at an event in Davos in January 2020, in partnership with Nasdaq and Protocol.Recommended to Us136 Internet Videos that Blew My Mind From our friends at Genius Steals. This engrossing compilation that Joe Sabia, head of creative development at Conde Nast Entertainment, has assembled, of internet videos which have left some sort of impression on him. Sectioned into 7 parts - of experimental, artsy, tinkering with clips, brainy, novel pranks and lastly, "just weird" As Faris says 'this google presentation is perfect for pulling reference points, or simply brightening up a colleague's day.'Mulling On This The Sentient Puddle I was recently introduced to Robbie Stamp and during our first call, Robbie recounted the famous Puddle parable from Hitchhiker's Guide to The Galaxy creator, Double Adams. This simple yet profound analogy for how we as humans perceive our 'being' and our place on the planet should also trigger an intellectual realization that, aside from Greta and her army of climate strikers, we seem incapable of seeing the wider world outside 'the hole' and acting on it. Watch this video and reflect on our shrinking... See acast.com/privacy for privacy and opt-out information.

Absolutely loved having Rosie Yakob as my wonderful guest for episode 21! Rosie is Co-Founder of the nomadic creative consultancy Genius Steals, along with her husband and partner Faris; whom I had on the show earlier on in the year. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.Full-time nomad, strategist, speaker & incredible human being. Rosie began her career working with hip hop legends Jay-Z and Steve Stoute at their entertainment branding company, developing non-traditional ways for brand like Target, Wrigley and Samsung to connect with their fans. She was also lead strategist on the Cannes Grand Prix and Facebook Best in Show winning Oreo Daily Twist campaign during her time at 360i and has previously worked at Cake Group, as well as Saatchi & Saatchi. You can't even begin to understand how excited I was for this chat and how much I learnt from it! Expect tips for digital nomad life, talk about working with hip hop legends Jay-Z & Steve Stoute, tips on how brands can give value and create culture, talk about the difference between copying and being inspired by and a whole load more stuff!! Have your notebooks ready!You can find out more about Genius/Steals here: http://geniussteals.coYou can follow Rosie on Instagram here: https://www.instagram.com/rosieyakob/You should most definitely sign up to the Genius/Steals newsletter here: http://geniussteals.co/subscribeThis episode is sponsored by Nexstand EU. www.nexstand.eu As listeners of the podcast you get a nice and tidy 10% discount using code: Kitschinc10NEXSTAND has been engineered to be one of the most highly adjustable and portable laptop stand on the market, we've been using their products whilst travelling for over 6 months and they have definitely helped my posture whilst working which in turn helps productivity! You can check out their products here: www.nexstand.eu. Make sure to give us a follow and give this episode a share! Support the show (https://ko-fi.com/miztrujillo)

It was an absolute privilege chatting to Faris Yakob for episode 16! Faris is Co-Founder of the nomadic creative consultancy Genius Steals, along with his wife and partner Rosie. Genius/Steals have helped build strategies and consult iconic brands such as Gibson, Coca-Cola, Google, The Guardian and more; so you instantly know it's worth paying attention to this conversation.Full-time nomad, strategist, speaker & author of 'Paid Attention: Innovative Advertising for a Digital World'. Named one of ten modern day MadMen by Fast Company and one of the most respected planners in the world in The Planning Survey. Basically, Faris is someone I was very much looking forward to learning from.As you can probably imagine we had a lot to talk about and the conversation is an absolute goldmine of information. We chat about the realities of a nomadic lifestyle, the benefits to employers, how to stand out in a over saturated marketplace and lot's more.You can find out more about Genius/Steals here: http://geniussteals.coYou can follow Faris on Twitter here: https://twitter.com/farisYou should most definitely sign up to the Genius/Steals newsletter here: http://geniussteals.co/subscribeMake sure to give us a follow and give this episode a share! Support the show (https://ko-fi.com/miztrujillo)

Faris Yakob is a Cofounder of strategy and innovation consultancy Genius Steals. A prolific thinker and writer, he has worked all over the world and is now six years into also living all over the world. But what we discuss in this interview is having a mind that sometimes won’t stop moving - how it feels, how Faris tries to deal with it, and why people find the topic so difficult to discuss. You can find Faris here: http://www.twitter.com/faris. Don’t forget to read his book “Paid Attention”. 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard  3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Rosie Yakob runs the nomadic strategy and innovation consultancy Genius Steals. She moves around the world with her partner Faris doing strategy work and talks, and constantly contemplates their belief system and how to apply it to their lives outside of the New York agency world. We discuss their goals of working 20 hours per week, of not having an exit strategy, how they'd work on a project with very little time, the importance of creating space for yourself, and the value of patience. You can find Rosie here https://twitter.com/rosieyakob and Genius Steals here http://geniussteals.co/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Rosie Yakob is a co-founder of Genius Steals - a nomadic strategy and innovation consultancy. Together with her parter Faris they travel the globe, collating experiences from many different cultures and using that inventory to innovate and create for their clients all over the world.Pinning down Rosie in her nomadic state was nigh on impossible, so in this episode Ralph interviews Rosie through some written questions. He added his questions in verbally after - so you don't get lost.

“Saying you are “busy” is a humble brag and a mental illness at the same time.” This quote is from my interview with Rosie and Faris Yakob this week on the #ShinyNewObject podcast. Rosie and Faris run the “nomadic creative consultancy” Genius Steals that “advise creative businesses about their businesses.” But the real creativity is their lifestyle - they don’t have a home. They have spent the last five years wandering the planet helping creative businesses refine their propositions travelling from country to country following the work. Their capacity to wrap up an insight into a soundbite is remarkable: “Originality is a myth. You can’t invent without inventory.” “Things have to get cheap before it is innovation and stops just being technology” “Distracting ourselves from ourselves is what reality is all about” “When you are used to constant stimulus you go crazy when it stops” “Gratitude is the foundation of joy and happiness” Things get weird when we discuss how CRISPR the gene editing technology could be the marketing tool for the 2020s. Whether they are right or not won’t affect the fact this podcast will live long in your memory - or as they put it “being memorable is sometimes better than being right.” The pre-podcast beers were kindly provided by the wonderful @andy Oakes at the equally wonderful bluestripemedia.co.uk #innovation  #twitter #data #tech #google #marketing #advertising #AI #artificial #intelligence #brands #privacy #futurism #comms #agency #agencies #creative #creativity #strategy  #worktech #voice

On this season finale of Real Famous, we have a conversation with Rosie Yakob, Faris Yakob, and Gareth Kay. Rosie was a Senior Social Strategist at Cake, led social strategy at Saatchi NY, and was also a Senior Strategist at 360i.  Faris was the Chief Innovation Officer at MDC Partners, the EVP, Chief Technology Strategist at McCann, and is the author of Paid Attention. Together, they are the brains behind the consultancy Genius Steals. Gareth was the head of planning at Modernista!, the Chief Strategy Officer of Goodby, and the founding partner of Zeus Jones SF. He is now a co-founder of Chapter SF. Enjoy!

In this episode, I talk to the amazing @rosieyakob. Rosie is a strategist and together with husband Faris Yakob (@farisy) they form the company Genius Steals, a strategy and innovation consultancy. What makes Rosie’s story so unique is that she is a nomad. Rosie and Faris left their last permanent home in New York 5 years ago to travel the world, working with leading brands and agencies on various projects for just a few weeks at a time before jetting off to a new location, soaking up different cultures as they go. We talk about the various roles Rosie mastered as a young strategist, how to deal with people trying to rip you off and how she made the transition to a nomadic life on the road.

This episode's guests are Rosie and Faris Yakob. Rosie and Faris are world renowned writers, speakers and workshop facilitators and together co-founded the nomadic strategy and innovation consultancy Genius Steals. They have been living on the road, out of office, since March 2013. Recorded in Shoreditch, LondonSupport the show (https://www.patreon.com/stevexoh)

Faris Yakob of Genius Steals sits down for a conversation about how fictional universes grip our attention. This chat wanders quite a bit as we chart corners of pop culture and strategy. As usual, Faris makes it worth a listen and a share. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

If you combined gypsies, intellectuals and a dash of a rock 'n' roll band on tour, you just might come up with Rosie and Faris Yakob. They are the disruptive masterminds of the itinerant pop culture and brand consultancy called, "Genius Steals." We took advantage of their moment in New York City to have a chat about the present and future of business, brands and a whole lot more.   Credits Host - Rob Schwartz  Intro/Outro Voiced by Theresa Howard/Sophia Barnett Executive Producer - Sean Riojas Audio Engineer/Sound Design - Corey Bauman  

Faris Yakob: Genius Steals, Age of Outrage, Paid Attention, the Great Blurring and predictions for 2017. Today on Uprising Scott Goodson interviews the globally renowned strategist Faris Yakob, author of Paid Attention and co-founder of Genius Steals, an itinerant strategy and innovation firm. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.

Kate Nyx and Ophidian the Cobra dive deep into how they utilize other works of art to inspire what they do in burlesque and wrestling, and discuss how to pay homage without being a carbon copy.

This is a conversation with Faris Yakob. Faris was named one of 10 modern day mad men by Fast Company and one of the top 53 creatives in the world by the Clio Awards. He has been the Chief Technology Strategist at McCann and the Chief Innovation Officer at MDC Partners. In 2015, he published his first book, Paid Attention and now runs his own consultancy called Genius Steals. Enjoy!

When Faris Yakob proposed to his wife Rosie, he also suggested they quit their jobs and travel the world. The result has been a 98 week journey of creating work that's in their heart, and the formation of their business, Genius Steals. Episode HighlightsDoing the things that are interesting, fun and profitable Lessons in branding from working with Jay Z How being good at being you makes you irreplaceableLearning how to find your superpowers and push edgesLessons from the world of Maxim magazineApplying creative constraints to do your best work A look at the reality of the technonomad life Using structure to manage uncertainty Identifying your beliefs to determine the work that's close to your heart QuotesPeople gravitate towards people they'd want to hang out with With every life choice you have pros and cons The best partnerships are when you each feel like you're getting the better end of the deal Don't be good at things you don't want to do ResourcesStrands of Genius NewsletterWorldwide 101 Virtual Assistant Service Rosie and Faris Yakob are cofounders of Genius Steals. See acast.com/privacy for privacy and opt-out information.

In today’s episode: Lani and Alastair continue Inspiration Week by talking about finding inspiration in existing works, and the slippery slope of plagiarism. WordWonk: Camera StoryWonk Daily is brought to you by Lani Diane Rich and Alastair Stephens, and is a StoryWonk production.  Send your questions and comments to podcast@storywonk.com or join the Wonks on the StoryWonk forum. Download […]