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You’ve worked hard to create a great offer, and it’s time to sell it, but no one is buying. Chances are your copy is bad. Writing sales copy is a craft and not everyone can do it well. But, in order to sell your program, your copy has to be as great as your service. In this episode, Amisha Shrimanker, founder of The Copy Crew, breaks down 5 steps to write a high converting sales page to increase those well-deserved sales. If you’ve struggled to sell your services online, this show/mini business training is a must-listen. As a bonus, Amisha is also teaching two live How-To Copy Writing Classes for our SweetLife Entrepreneur Podcast listeners. To join the live (or replay copy) writing class, join our online community at www.sweetlifecommunity.com At the end of this episode you will: Have a 5 step plan to write great copy Know where on the page to start writing Understand how people buy Know what to say to separate and elevate your offer To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
You either love or hate to talk about money in your business. In fact, most entrepreneurs run and hide when it comes to financial ledgers. But on today's show, we're gonna make you love the money and control it. Getting your money right in your business is the best feeling ever, and the first step to getting a company that's going to scale, grow, and give you what you really want in business and life. This week we're diving in with guest expert, accountant and CFO Consultant, Megan Dahle, and talking about where you are now, understanding where you want to be, and making sure you're on the right path to get there. We do this by teaching you the simple three numbers you need to know that will give you the power, confidence, and control you seek. At the end of this episode you will: Understand why you need to name your money Get clarity on the dangers of reinvesting every dime into your business Know the most important number that you really need to pay attention to Get a simple routine to look at your numbers without being scared To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This show is part of a series called: How To Create Your Signature Offer™, Program, Course, Service or Process. In this episode we’re talking about how to know if your new service, program or course will sell? Is it really needed and will people actually buy it? So if you've been working on building your first online course, corporate program, service or offer, today’s show will help you determine the need and make smart decisions to scale your business faster. At the end of this episode you will: Know how to assess market demand Get clarity on how to make your offer stand out Determine if you should move forward or scratch the plan To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This show is part of a series called: How To Create Your Signature Offer™, Program, Course, Service or Process. In this episode we discuss the problem most entrepreneurs have as you struggle to organize your ideas thoughts and expertise into an outline for your offer program for service. So if you've been working on building your first online course developing your first membership community are creating your first steps of service and struggling with taking what's in your mind and getting it out on paper and then building it into your business model this show is for you. At the end of this episode you will: UNDERSTAND HOW TO: Organize your ideas. Outline your first offer. Guarantee your clients' results. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This show is part of a series called: How To Create Your Signature Offer™, Program, Service or Process. In this episode talking about what you need to do to be ready to create your first signature offer for. Prerequisites are important to hit so you know that what you're creating is going to deliver the results you want need and expect. So, if you’ve been wondering how to create a signature offer or program this episode is for you. Businesses are always launching new offers and services. It's part of staying relevant and giving your customers what they really need. But when it comes to creating a signature offer a signature program or your own new signature methodology, there are a few important things you must do first. At the end of this episode you will: The four pre-work steps you need to complete before creating your signature offer Save time and not costly mistakes Complete clarity so that you can create your signature offer or program faster. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This show is part of a series called: How To Create Your Signature Offer™, Program, Service or Process. What really is a signature offer or program? Spoiler alert, it’s not just a common service you slap the Signature Logo on. No… your signature offer, program, course or process is something that sets your company apart. So, if you’ve been wondering how to create a signature offer or program this episode is for you. Experts, entrepreneurs and small businesses are always striving to be known, but there’s one true way to lead a niche and profit, and that is by developing a unique signature offer, program, process, service, course, membership, system, event, or deliverable which makes it clear for others to understand what you do, creates profitable results for your company, helps you become known and gives your clients incredible results. In this episode we dive into part 1 in discussing “What (Really) Is a Signature Offer or Program and Why Does Your Company Need One?” At the end of this episode you will: Know what truly is and what is not a true, authentic signature offer or program Understand the 2 types of signature offers or programs Be able to identify which type of signature offer or program your company should create first To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
You know the potential to reach more people and expand your reach by offering online services. But when it comes to getting started in the online space you don't have the time to get your masters in online business everything but you deserve to know where to start so you can make wise choices for your company and your future. This episode gives you three simple steps to take your off-line company online and gives you the wisdom and confidence and clarity in your first steps moving in this direction. At the end of this episode you will: Have confidence in what to do first Stop being overwhelmed by the fragmented and often times ill-advised coaching Create a game plan to take your business online now To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Does your company have a right-now offer that is selling? If not, this is the perfect episode for you. This show will help you choose the best service to sell right now and make sure that your offer fits into your longer term growth model. Offers are any service or program you deliver to your clients and can include coaching, hands-on services, virtual consulting, online courses, digital products, membership communities, programs, events and other services that help your company expand and scale. Get 7 questions to ask that will lead to clarity on what you should focus on selling right now? At the end of this episode you will: Decide if you can alter a current offer or if you should create a new one Know how your offer fits into your future scale plan Deliver a service that solves your customers’ problems right now To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
If you feel like your business needs a reset, you’re not alone. Fall is a natural time to reset and refocus, but this year these tasks are not idealistic, they’re imperative! In this episode, we’re continuing our talk on the 6 Core Areas of your business that may require your attention to reset and refocus, in order for your business to keep moving forward and be ready for 2021. In this show (part 2) we dive into core areas 4, 5, and 6; your mind, your network and your home or life. April guides you through strategic questions to determine if you need to reset, and gives you tips on how to reset each area if needed. This is another practical business strategy training that will give you immediate business results. At the end of this episode you will: Know how to choose a mastermind Know if you need a mindset shift Get tips to separate your work and life if you have a home office Have resources to connect with powerful affiliates to grow your business To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
If you feel like your business needs a reset, you’re not alone. Fall is a natural time to reset and refocus, but this year these tasks are not idealistic, they’re imperative! In this episode, we’re talking about the Core Areas of your business that may need a reset and refocus, in order for your business to keep moving forward and be ready for 2021. In this show (part 1 of 2) we dive into the first 3 areas; your offers, your marketing, and your business operations systems. April guides you through strategic questions to determine if you need to reset, and she gives you tips on how to reset each area if needed. This is another practical podcast business training that will give you immediate business results. At the end of this episode you will: Know if you need to refine your offer Be ready to fix your marketing funnels Know the most important business systems SOPs you need to fix or create To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Online entrepreneurs speak a different language and for companies who are looking to scale with online business models, the terms can be confusing and time consuming to learn. To help you be in the know and talk like an online pro faster, this show is a glossary of online terms made easy. At the end of this episode you will: Know what the most common online business terms mean Stop feeling confused with online business lingo Have confidence and knowledge to make decisions To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Learn the difference between self and traditional publishing, what your options are to sell a self-published book, the benefits of self-publishing, well-known influencers who’ve chosen to self publish, as well and the 4 steps to start self-publishing your book! If you have a book in you but you aren’t sure where to start when it comes to self-publishing, this is the podcast episode to binge with guest expert Alexa Bigwarf, founder of Write|Publish|Sell and Women In Publishing Summit. At the end of this episode you will: Know the 4 steps to self-publishing your book Understand the differences between self and traditional publishing Get insider secrets about creating your own self-publishing imprint Understand the connection between brand consistency in your book and business design To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
You’ve heard that digital marketing is the way to grow your business but you aren’t sure where to start. Building your first digital marketing funnel is not hard as long as you understand the components of a funnel and how they work. In this episode, April Beach dives into the 3 components of all winning funnels, how you use your marketing funnel and what you can expect if you’ve built it right. You’d be surprised by the number of large companies that do not currently know how to build and utilize a funnel and grass-roots relationship marketing. This episode will catapult you beyond big giants! Hiring a marketing firm may not yet be in your budget, or if you do plan to hire out you at least need to have an understanding of what a marketing funnel is, your company’s goals and expectations, and an overview of how your funnel should function and work. This podcast episode gives you clarity to move forward. At the end of this episode you will: Know what a marketing funnel is Know the components of a marketing funnel Understand how to set yours up To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
“It will never happen to me” Famous last words until you wake up and your Facebook and Instagram business accounts are gone. As a business owner, you likely spend a lot of time and resources on Facebook or Instagram. You post, go live, comment with others, research hashtags, produce IGTV videos and spend too many hours filtering your photos. But these necessary evils are a great way to attract your ideal audience and increase your exposure. Right up to the moment they’re wiped out - with no communication or consent from Facebook, no opportunity to submit a support ticket, no one to talk to for help. This is what happened to April Beach and The SweetLife Company, and in this show, you’ll learn all of the things no one tells you to do to save your company, keep your followers and survive being wiped from the Facebook and Instagram planet. This is not an episode about internet security. This is an episode about business survival. At the end of this episode you will: Know how to protect and preserve your content How to control the out of control How your company can bounce back after the hack To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
In this show we’re diving into digital marketing with landing pages including the difference between a landing page and other pages on your website, what should be on a landing page to increase conversions, and why every company should have a landing page they know works! A landing page is a standalone web page, created specifically for a digital marketing campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Facebook, Instagram, LinkedIn, or where you market online. At the end of this episode you will: The difference between a home page and a landing page How to use landing pages in your marketing The anatomy of what to include in your landing page To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
One of the fastest ways to grow your business is by borrowing someone else's’ audience. In this episode, April Beach delivers 3 proven strategies you can use to create winning partnerships with other businesses for mutual benefits. The more valuable you are as a partner, the more other companies will want to promote and work with you so how you pitch your company matters! At the end of this episode you will: Have 4 strategies to choose from to pitch businesses for partnership Know how to pitch, when and what to say Discover the secrets we’ve used to have companies in over 13 countries promote us for free To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
When was the last time you pitched a partner and landed it? Fact is… most companies don’t have the time to pay attention to your attempts to work with them, offer your support, or to simply connect professionally. But you need healthy partnerships to grow your business, brand, and sales and you only want to work with the best. So what should you do? To land the best business affiliates you need to say the right things, approach them in the right way, and present your business as an asset they can’t live without. In this show, I’m breaking down 3 tips to plan, pitch, and land any partner you want. These are the same proven strategies I’ve been teaching since 2008 which landed me partnerships with brands like WholeFoods Market, TheBump.com, Patagonia, Britax, Women’s Entertainment Network, and more. At the end of this episode you will: Who will make the best partners for your business How to make a plan to work with them Exactly what to say to close the affiliate deal To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Groups are all the rage. Facebook groups, LinkedIn Groups, Slack Channels and more. And you might be wondering if you should create a “group” for your followers, fans and clients. In this episode, we’re talking about the three most common types of groups, what companies these groups are ideal for as well as steps to get started with launching a community group for your company. At the end of this episode you will: Know if your company should launch an online community Learn the 3 currently popular community types Have the 5 steps to get your group started To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
You’re really good at what you do, but oftentimes you feel like the best-kept secret. A handful of people know your worth, but not enough to get the credibility you need to reach the profit and business growth you want. In this show, you’ll learn 4 simple steps to start the process of establishing your expertise that every entrepreneur should have completed regardless of business phase or growth level. Episode Highlights: Know how to create your media PR plan Know what you need to have on your website to look like an expert Know the 4 simple steps you can complete this week to bring your message to the masses To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Nobody is coming to save you. You’re the beginning and the end of making your business a success. Therefore, if you haven’t been controlling your company financials the way you should, now is the time to start. Danielle Hayden is our guest expert and financial planner for small business owners. In this show, you’ll learn how and what to pay yourself, what key numbers you need to pay attention to, how to set up your monthly financial calendar, and other key metrics you need to control as the leader of your company - even/especially if someone else is managing the money for you! If your sales aren’t quite where they should be, you need to have a plan to take control and rebound. Or… if your business is booming and flowing with cash, but you’re so busy you don’t know where the money is going, you need to take control. Regardless, knowledge and control are the keys to grow, scale, and profit and this episode will kick start that process. Episode Highlights: Learn how and what to pay yourself Know what key numbers you need to pay attention to Set up a monthly calendar to control the finances To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Many businesses are not using email marketing correctly. Regardless if your business is local or online, email marketing is a must. If you are struggling to understand how to use email marketing to connect with your clients, increase your sales, and the difference between email marketing options this show is for you. You’ll know the difference between email managers and clearly understand your software needs to move forward. Episode Highlights: The difference between your business email and your email marketing manager Business email set up and use Marketing email set up and use To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
LinkedIn is the best B2B social platform that exists. However, few people know how to use it, what to post, or what strategy to follow to make the right-profitable connections. In this show, Judy Fox, LinkedIn Expert, shares a simple and powerful strategy to accept the right connections and her 3 part system on the best content to share. At the end of this show, you will know what to do with your LinkedIn connections, how to increase the visibility of your content and what to post, when. Episode Highlights: Have a simple LinkedIn connection strategy Know the types of content you should be posting on LinkedIn Understand how to organically grow engagement with the right people at no cost To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
In this episode we cover who should be running LinkedIn Ads, the 4 types of ads that can be run on Linked, and what you can expect to spend to get results. LinkedIn Ads Expert, AJ Wilcox, founder of B2Linked.com and host of “The LinkedIn Ads Show” dives deep covering what you need to know as a business owner. If you’ve been thinking about advertising on LinkedIn but you’re not sure if it’s the right choice for your business goals, don’t miss this episode. Episode Highlights: Know your ad budget Decide what kind of ads you should be running Know where to access your Ads account to get started To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
You’ve been thinking about advertising on LinkedIn but you’re not sure where to start, or if it’s a wise choice for your business. LinkedIn is a powerful ad platform, but it’s unlike others and you need to be sure you’re spending your marketing money for the ROI you expect. In this episode my friend and LinkedIn Ads Expert, AJ Wilcox, founder of B2Linked.com covers what types of companies benefit from LinkedIn Ads, the 3 components of successful ad strategies and basic steps to get started. You’ll leave knowing if LinkedIn is the right platform for your business and what types of ads you can start running now. Episode Highlights: Decide if your company should be advertising on LinkedIn Learn how LinkedIn ads work Know the 3 components of a profitable LinkedIn Ad strategy To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
You’re really good at what you do, but your list of leads is small. Or… You have an amazing program, course, product, or service, and it’s time to 3x your sales. In both cases… your solution is an affiliate program. But do you create one? Where do you start? Who do you ask to become your affiliates? How can you get them to agree? In this episode, my friend Laura Sprinkle, the mastermind behind epic launches for Amy Porterfield, Selena Soo, and Todd Herman and over 10MM in affiliate sales, dishes it all. If you want your next product launch to be your best yet? Don’t miss this show. Episode Highlights: Understand epic profit potential of affiliate sales Learn to find your best referral partners Know how to pitch partners for mutual benefits To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
It’s time to launch your consulting or coaching business but you need to move quickly. You have no time to waste but you also need to establish a reputable brand and high-level marketing. This show breaks out the steps to launch your consulting practice in 10 days so that you’ll enter the market in the lead, start making money faster, and lay a strong foundation for future growth. If you’re very good at what you do, and it’s time to do it for your own company, and not your employer, this is the show that gets you launched fast. Episode Highlights: Choose your consulting niche Show up with a reputation that demands your fees Launch a high caliber website fast Breaks down exactly what to do each day for 10 days To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This podcast teaches you how to create videos, step by step, for your online course, content to drip to your membership website, or to teach on live webinars or live streams. With a tech guide and checklist to get your videos up fast. You want to create videos to share with your clients, but when you sit down to actually start… you’re lost on the steps. If technology seems hard, you’re not alone. In a world of online everything, the overabundance of options doesn’t help. In fact, too many choices can stall your business completely. Episode Highlights: Choose between the 3 types of content you want to share Present your content in the right way for your audience Gives you the exact steps to record and process your videos fast To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
If you’re a small business owner whose audience has become silent, you’re no longer leading your people, or you’re losing your relevance, this show is for you. As the world shifts, so must your business. Not forever, but for now and one big important part is staying relevant so people keep their eyes on you. How do we do this? The answer defies all things you’ve ever heard about marketing… DITCH THE PLAN! It’s time to serve the world, not sell the world. Episode Highlights: Know the 3 Types Of Content You Should Create And Share Right Now Stay relevant Ditch your plan (for a short time) Hold the reigns of leadership with confidence To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This episode is for entrepreneurs and small business owners who aren’t sure if you need to shift your offers, confused about how or if you should be marketing your services online. We cover the 3 greatest dangers to small businesses are facing and thoughtful solutions to overcome each pitfall. This show will help you identify what stage of action your business is in, if it’s time to move, and how to move with intention based on what’s appropriate right now. Episode Highlights: Identify your business position grasping on to the current business opportunities Identify the 3 biggest pitfalls small businesses and entrepreneurs are facing and how to overcome each Change your mindset to become a leader and build strong relationships To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. Over 80% of small businesses we meet with don’t have the basics of their page set up and could be losing thousands. In this week’s show Sarah Tomes, our in house Facebook Ads expert is delivering “7 Steps To Make Sure Your Facebook Page Is Good To Go”. Episode Highlights: How to create a catchy title banner that establishes you as a leader How and what you should be linking to in your posts (and why) What CTAs (calls to action) to use and which ones are a "no-no” The difference between Boosted Posts and Facebook Ads and how to choose the right one To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
How to build a powerful group coaching program. In this show, I break down how to plan your group purpose, how to choose the best software, and how to bill, onboard and pick the best platforms for success. Every business is different and this episode helps you find the right answers for your business. We also discuss the power (and joy) of hosting live group calls and what types of entrepreneurs will thrive with this business offering. Today's episode will help you plan your group’s purpose, schedule, taking payment, onboarding customers and deciding the best platform for your group goals. Episode Highlights: Determine what type of group you’re building Choose the online platform to build your group in Set up how people pay you Understand why AI plays a key role in customer satisfaction To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
In this episode, we’re focusing on helping small businesses launch online services. There are many options to serve your clients online but the choices can be overwhelming and it’s hard to know where to start. This is part 1 of a 2 part series. This part is focused on helping you launch 1-1 services virtually, choosing your offers, how to meet with people online, how to get your systems set up, and the best ways to offer online services from anywhere. Episode Highlights: How to choose the right software How to create and set parameters on your 1-1 online services The steps to get your online services setup Specific software recommendations To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This episode is important to help save you time. I meet a lot of business owners who’ve worked hard to build the wrong kind of business. This is an unfiltered episode that lays out some tough love and inspiration to help you launch your online business the right way including; how you’ll make money, how you’ll serve your clients online, and launching products that people love. This show also helps you define your perfect day routine and choose the best online business that aligns with your plans because having an online business does not mean you will be working less. I also give specific recommendations of ideas of online courses, membership sites and other things you could consider to add to your offering menu and why it’s important to master one first. Why you can’t set it and forget it and that you need to have an active growth plan, as well as the truth about the hard work it takes to build your business online. Episode Highlights: How to choose the right kinds of online services, products, and revenue streams The two types of popular online courses people buy What a membership site is and why you might want to launch one Important online relationships you’ll need to build How to stand out online To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
There's no doubt the current economy will affect how some businesses run. These are hard times, but on this show, we're talking about great opportunities to grow and scale your business online. These strategies will help you continue to reach and serve your clients while developing new streams of income and developing a new business model that leads to more lifestyle and location freedom for small business owners. Episode Highlights: How to meet with your clients virtually Software to work as a team online 5 things you can do right now to grow your brand from home How brick and mortar stores can sell products creatively To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Who This Episode is Great For: Those in any phase of my Lifestyle Entrepreneur System Those who have used Pinterest for their business yet and are interested in getting started Episode Highlights: Pinterest expert, Melanie Fountain, will help you understand the basics of what you should be doing every single day and week on Pinterest Why Pinterest is so powerful; especially when compared to social media platforms How you can get started with your very own Pinterest marketing plan today To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Who This Episode is Great For: Those of you who are doing everything you’re told and your online marketing still isn’t working. Episode Highlights: How online marketing sales have changed over the past few years The story of how Facebook completely stonewalled my recent marketing efforts The five strategies you can implement to continue to grow your list and business and increase your sales when all else fails To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Who This Episode is Great For: Entrepreneurs who are intimidated by the idea of hosting events Entrepreneurs who are considering offering events Entrepreneurs who have never considered hosting events before Those ready to scale with an established business Episode Highlights: Four event-hosting myths and a breakdown of the truth How much notice you should give your audience about your events so they have time to plan The two things I was nervous to do during my own events that really paid off To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Who This Episode is Great For: If you're considering launching a podcast. If you want to be a guest on a podcast and you want to know the inside scoop to increase your chance of landing that guest spot. If you're in the growth and scaling part of your business and you appreciate hearing about times where other women have fallen on their face and gotten back up again. Episode Highlights: What hosting a podcast hosting is really like. Insights to help you decide if hosting a podcast is a responsibility you want to add to your business. 10 honest lessons you can apply to your business to save time, money, and sanity. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped thousands of students, including health and business coaches, designers, copywriters, and consultants, to launch their own businesses that generate anywhere from 30K to 100K in less than a year. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more. Episode Highlights: 3 simple steps to launch your new business while still working your 9-5 What you can offer and sell while still working your full-time job How to grow your email list while you’re still working How to serve clients while still working How to get over the fear of charging higher fees in the very beginning To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Kat McLead is the creator of the Stay at Home Mom Entrepreneur: the proven framework for creating a highly profitable business that you love while working 2 hours a day. She started her first multiple 6-figure business 20 years ago and hasn’t slowed down since — not even after having her son. A fun fact: That business’s profits meant that she had way more money than her husband when they first got married, and was able to pay the entire $450,000 down payment on their home. Not that he minded! So, if you're thinking about starting a business or you've already launched one, but it's not doing as well as you'd like, you don't want to miss this episode! Episode Highlights: Kat’s four steps to coming up with your business idea. Kat’s take on purpose vs. profit. Why you should focus on the skills you already have rather than trying to start a business that requires you to learn a new one. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
If you haven't listened to Part 1 of my interview with Kathy Haan, you'll want to make sure you do that before listening to this episode. Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she's not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages. Episode Highlights: The last five strategies to get influencer marketing. Kathy's hacks for getting branding photography for FREE! The secret media weapon the major influencers know about that you can utilize as well. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This is not an episode about how to have a million followers. If you care more about the numbers than the results you deliver and the relationships you build, you will fail. However, if you want to learn from a true international influencer whose story and work has changed lives and if you want to develop your influencer marketing plan for the right reasons, this is the episode for you. Kathy Haan is a business coach, travel blogger, influencer, podcaster, and travel agency owner. You can find her work featured in places like Forbes, USA Today, Cosmopolitan, and Thrive Global. When she's not at home in Iowa with her husband, three children, and two enormous Great Pyrenees dogs, you can usually find her traveling the world, creating content, and storytelling on stages. Kathy had so many amazing insights and tips that we’ve decided to split this episode into two parts. So, make you don’t miss part two. Episode Highlights: What influencer marketing is. Why you need influencer marketing. The first three strategies to get influencer marketing. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
I love getting to pour into you every week and provide you with the trainings and guidance that helps you build your business and find lifestyle freedom. This podcast has allowed me to do that in a way nothing else in my business has. That's why I could think of no better way to celebrate our third birthday than by giving you a behind-the-scenes look at what it takes to bring you a new episode each week. And, I could think of no one better to help me with this than Britany Felix. Britany has been a part of this journey as my editor and producer since the very first episode. This podcast literally wouldn't have launched without her and I'm so happy I get to celebrate this birthday with her and you, my amazing listeners! Episode Highlights: What it really means for my business to bring you this show each and every week so you can evaluate if a podcast is right for your business. The good, bad, and the ugly behind every aspect of the podcast and step in the process of making it. The free gifts I have for you as a thank you for making these past three years so special for me. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
You’ve been dreaming big and know that the next decade will define your life, you just may not know exactly how yet. Now is the time to claim your leadership, influence, and role in your own future - and that starts with your business. Based on what we’ve seen the past few years and what the trends and research tells us about the next decade, there are five core areas you should be focusing on when planning for 2020 and beyond. This podcast episode will help you lay out your strategic plan to kick start your best decade ever. Episode Highlights: What a strategic plan is and why you need one for your business. The three steps to identifying your strategic plan. The five core areas you should focus on when creating your strategic plan. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
As a mom who owns two companies and has three boys, the reality is that sometimes my life gets a little messy. Unfortunately, this carries over into my businesses and I just can’t do great work or produce very well when things are cluttered and disorganized. I know you’re planning big things for 2020 so, if you’re anything like me, let’s help declutter your business so you can focus on the things that will bring you those big results. Whether you’ve just gotten your first idea for a business or you’ve been in business for years, this episode is going to help you sort through the mess in your mind, clean-up your business, and start this next decade off on the right foot so it can change the course of the rest of your life. Episode Highlights: Software recommendations that will help clean things up in your business. Routines that will help you get in the flow of a clean mind and business and remove distractions. Different ways this podcast and the SweetLife Entrepreneur community can help you move into 2020 in an intentional way. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
I often get asked how we manage such a chaotic life with business and kids. The truth is, it's not glamorous. Aaron and I struggled a lot in the beginning. When you're growing multiple businesses with three boys and facing the reality of living with medical needs, marriage challenges, lifestyle changes and the desire to control your future... it's never easy, but that's okay because what you're fighting for is worth it. If you're concerned about how entrepreneurship is affecting your kids, you feel like your marriage is struggling, or you want to hear family systems you can use in your life, this is the episode for you. You love hard. You work hard. And you want to do great things. And you shall. Episode Highlights: How entrepreneurship has affected our marriage, intimacy, and communication. How we teach our boys to brand themselves and chase their dreams. The family meeting and mastermind schedule we use to take control. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
December is a chaotic time of year for most people even if they're not running their own business like you are. If you're feeling especially overwhelmed you can't miss this episode with Joy Wilder. Joy is the founder of the Brilliant Life™ Business and Micro-Planning™ Systems where she helps women design insanely successful businesses around a life they love without sacrificing their family or themselves. Joy's a certified business coach and specializes in Micro-Planning™, helping others turn their passion into profit and optimizing existing businesses' profitability. She's the mom of four children under the age of eight, owner of three small businesses, and former Location Pastor. She has a passion for coaching others to live their Brilliant Life™ while impacting their communities for good. When not raising her businesses and babies, Joy loves date nights with her husband, is a spinning junkie and a Settlers groupie. Episode Highlights: How to set a vision and boundaries for the month of December. How to outsource and delegate specifically in the month of December. How to micro-plan your last two weeks of December. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
Do you know exactly what you'll be selling next year and exactly how you'll reach all your financial goals? No? Then you don't want to miss this episode! Every entrepreneur needs a signature offer and, if you don't have one yet, now is the time to finally change that. Nailing your signature offer can help you create a 2020 business plan that will finally allow you to have your dream freedom lifestyle. So, take a listen to learn about the three steps of planning your signature offer. Episode Highlights: The importance of figuring out your zone of genius. Why you need to determine exactly how much money you want to make off your signature offer in 2020. What you need to keep in mind when outlining and creating your signature offer. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLife Podcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
This is a time of year where we’re spending a lot of time focusing on giving gifts to those around us, but I want you to use this episode as a time to focus on giving yourself a gift that will last you all throughout next year. Taking the five steps mentioned in this episode will help you have a business that will finally allow you to have the freedom lifestyle you’ve always wanted. Episode Highlights: The five steps to plan your entire 2020 lifestyle business calendar. Behind-the-scenes examples of how we’ve personally done this as a family for the past five years. Details of the FREE bonus you get for being a member of my community. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLife Podcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community
It was a bittersweet moment in the Beach household recently when my oldest son signed his letter of intent to play lacrosse at his future university. It helped me realize that not only does this signify a major personal life transition, but it also signifies a pretty big professional transition as well. My business has evolved as my children have grown. Each stage of their lives has been reflected in how I structured my business and now the time’s come for me to think about the next evolution. The great news is, once you're over forty, it only becomes easier to start and have a successful business. Take a listen to this week's episode to found out the statistics that back that statement up and why the world needs you to stop being intimidated by the idea of starting a business midlife. Episode Highlights: The five steps to launch your business midlife. A breakdown of the numbers for midlife entrepreneurship. How you can become a much-needed midlife influencer. To learn more, visit the show notes Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLife Podcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community