SweetLife Entrepreneur

Are you interested in expanding your business through licensing but don't know where to start with generating leads? Maybe you've seen our client success stories and want the same for yourself, but you're stuck on how to begin. This episode is for coaches, consultants, speakers, and service-based businesses who are ready to dive into the powerful world of content licensing. We're talking about practical, proven strategies to organically grow your licensing leads list. If you've been consulting or coaching for a long time and need a new way to scale without exhaustive marketing and launch modes, this episode is your starting line. You will leave with actionable steps to generate leads and take your business to the next level of freedom and growth.   In this episode, we unpack the basics of content licensing and break down three specific strategies to help you get off the ground with licensing leads. We start with a quick refresher on what content licensing is and why it's such a valuable approach. You'll learn how to leverage LinkedIn as a goldmine for finding ideal buyers, how to set up and host a roundtable event to position yourself as a solution provider, and the power of teaching workshops and speaking engagements. Our aim is to encourage you to step out of your comfort zone and explore avenues you might not have considered before. Content licensing can truly transform your business and lifestyle, so let's get into it!   End Results: You will be able to… Set up a profile on LinkedIn to leverage it for finding ideal licensing buyers. Understand… How to schedule and promote a roundtable event to connect with potential buyers. Discover… The steps to offer and teach workshops to organizations as a way to provide solutions. Know how to… Use speaking engagements to position yourself in front of decision-makers and generate licensing leads. Be able to take action on… Starting the process of generating leads without jumping too far ahead and being prepared for sales meetings.   Resources SweetLife Co Licensing Trainings and Resources: sweetlifeco.com   Apply To Work With Us: sweetlifeco.com/apply   For more, visit our show notes on https://sweetlifepodcast.com/333

Are you a coach, consultant, or service-based business wondering why you can't seem to break through the revenue ceiling? Feeling frustrated because those with less experience seem to be more successful? This episode is for you. In today's show, we're diving into three proven strategies to 10x your revenue and elevate your leadership. We'll unpack the importance of solving a specific problem, honing in on your ideal audience, and choosing one channel to reach them. If you're tired of the grind and ready to upgrade your business, this episode is your blueprint. By the end, you'll know exactly what steps to take to transform your business growth.   In this episode, I share personal insights and real-world strategies that have helped countless clients overcome similar obstacles. We'll talk about why it's vital to solve a problem that people already know they have, how to identify and target your ideal buyers, and the best channels to use for reaching them. I'll explain why LinkedIn is crucial for those looking to license their content and provide tips on other methods like teaching workshops or speaking engagements. This isn't fluff—these are actionable steps you can implement immediately. We are talking about real, practical advice that will make a difference in your business.   End Results: Understand the importance of solving a problem that people are actively searching for. Identify and hone in on your ideal buyer to target your efforts effectively. Make a decision on the best channel to reach your target audience. Know how to leverage LinkedIn and other methods for licensing your content. Discover strategies to increase your visibility and revenue in a saturated market.   For more, go to the show notes which can be found at https://sweetlifepodcast.com/332  

Are you feeling like your business is drifting and you need a quick but powerful reset? This episode will show you exactly how to reset and refocus your business in just four days. We're talking about how to regain control without spending endless hours or needing a massive team retreat.    Whether you've just come back from a vacation or simply feel out of sync, this plan will help you pinpoint areas for improvement and reposition your business effectively. This episode is perfect for anyone who doesn't have a ton of time but needs to sharpen their focus, strengthen their processes, and align their team quickly. If you're feeling overwhelmed or detached from your business operations, you will find this episode super helpful.   In this episode, we dive into the ‘reset and refocus' process that I've perfected over 15 years working with hundreds of entrepreneurs. I break it down into simple steps to make it very manageable, even if you only have a few minutes a day to spare. We'll cover how to review your sales, marketing, programs, and systems in a way that leaves you with clear insights without the pressure of immediate action. This step-by-step guide helps you identify what's working, what's broken, and what new ideas you want to implement.   End Results: Identify what's working well in your sales, marketing, programs, and operations. Pinpoint what needs fixing without feeling overwhelmed by immediate solutions. Generate a list of new ideas and future initiatives you want to create or develop. Schedule focused review sessions, ensuring you protect your time and stay efficient. Develop a clear plan to discuss with your team or coach for implementing improvements. For full show notes and resources, visit https://sweetlifepodcast.com/331

How Much Money Are You Losing By Not Licensing Your Content Right Now   Are you a coach, consultant, or service-based entrepreneur wondering why you should dive into licensing your content now? In this episode, we address the cost of inaction and how it's impacting your bottom line. This show is for those ready to step up and scale their business by licensing their content. We're unpacking the tangible financial benefits and showing just how much more profitable you could be with a licensing model. If you find yourself planning to get into licensing “someday” but never really understanding its true potential, this episode will open your eyes and motivate you to take action right away.   In this episode, I dive deep into the numbers, providing real examples and scenarios that highlight how much money you're leaving on the table. We'll break down the marketing spend of traditional direct-to-consumer models versus a licensing model's lower operational costs. You'll hear a story of a client who found herself at a loss for what to do with all her newfound free time after switching to licensing—a testament to how drastically your workload can change. By the end of this show, you'll have a clear understanding of why now is the best time to license your content, and the significant financial relief and growth it can bring to your business.   End Results: Understand the immediate cost savings by switching from B2C to a licensing model. Learn how to break down and compare your operational costs in different business models. Identify how much more profitable your existing content can be through licensing. Recognize the reduced workload and increased free time that comes with licensing. Feel motivated to take actionable steps toward licensing your content now.   Resources: All resources and notes for this episode: https://www.sweetlifeco.com/330 Connect with us by visiting the podcast section on our website: https://www.sweetlifeco.com

Ever found yourself pondering if your time is more valuable than money? If so, you're not alone. In this episode, we're diving into why licensing your content might be the game-changer you're looking for. We tackle the crucial question: what's the real cost of not licensing your content now? If you've been sidelining the idea due to your busy schedule or the money your business currently makes, this episode is tailored for you. Many entrepreneurs struggle with this decision, and today, we're uncovering the hidden costs tied to not entering the licensing space sooner rather than later. This show is for anyone who values their time, especially if you're feeling overwhelmed with the constant need to create, market, and deliver content.   In our discussion, I use real-world numbers to highlight the time and effort you could save by licensing your content. I break down the exact hours it takes to create, market, and deliver your material, and why doing everything yourself might not be the most efficient or profitable path. If you've spent years building your content, you might wonder why you can't catch a break. Licensing could be your solution. By the end of this episode, you'll have practical strategies to decide if licensing your intellectual property is right for you and your business.   End Results: Understand the actual time investment to create your content and how licensing can reclaim those hours. Make informed decisions about licensing by knowing the extensive marketing efforts required for direct sales. Realize the ongoing time and cost involved in content delivery even after creating it. Understand the urgency of licensing your content before it becomes outdated and loses value. Identify whether maintaining your current business model aligns with your long-term personal and professional goals. For more, visit our show notes https://sweetlifepodcast.com/329

Are you looking to license your content faster? Especially if you're a coach, consultant, or entrepreneur aiming to scale your business, this episode is for you. We dive into how you can sell licensing deals quickly and efficiently. We'll explore actionable steps to change the buyer for your licensed offers and how to tweak your products for faster sales. This show isn't for those who prefer long, drawn-out sales processes; it's for the hustlers who want speed and efficiency. If that's you, let's get started!   In this episode, we talk about two key strategies to sell your licensed offers faster. The first strategy is changing your buyer. I explain why selling to smaller businesses, your clients, or even your competition can close deals quicker than targeting large corporations. We'll cover why big deals take longer due to multiple decision-makers and why you might want to focus on quicker, smaller sales initially. The second strategy is about changing your product a bit. Sometimes a smaller, bite-sized version of your big program can be more appealing and quicker to sell. We'll unpack both these strategies and show you how to implement them in your business.   End Results: - Make quicker decisions on who to target for licensing your content. - Understand the benefits and drawbacks of selling to large corporations versus smaller entities. - Be able to break down your big program into smaller, sellable segments. - Learn how to package and price your offers for quicker sales. - Gain confidence in approaching both small and large buyers effectively.   For all the resources visit https://sweetlifepodcast.com/328

Wondering if licensing your content is the right move? In this episode, we're talking about the crucial considerations for coaches, consultants, and subject matter experts looking to license their content. If you've been selling your genius directly to your clients and are now thinking of scaling your business by allowing other coaches or consultants to distribute your content, this podcast is for you. We dive into the key questions you should ask yourself before making this decision. Are you still planning to sell your content directly? How would licensing affect the integrity of your brand? What pricing structures should you consider? We cover it all so you can make an informed choice that's right for your business.   What can you expect from this episode? We'll break down three main considerations to help guide your decision. First, we talk about whether you'll keep selling your content yourself. This is essential because if you're licensing to a direct competitor, it could impact both parties. Next, we discuss the importance of setting marketing rules for how your content is advertised by others. This is about maintaining the integrity of your brand and ensuring it's presented in a way that aligns with your values. Finally, we go over pricing strategies, making sure you set fair guidelines for how others can price your licensed content. You'll walk away with a clear understanding of these critical factors, empowering you to confidently navigate the licensing landscape.   End Results: Understand if continuing to sell your content directly is the right move for you. Set effective marketing rules to protect your brand. Determine the best pricing strategies for your licensed content. Know how to turn competition into clients by leveraging your IP. Make ethical decisions that support both your business and your licensees. For resources and more, visit https://sweetlifepodcast.com/327

Are you a coach, consultant, speaker, or expert wondering how to protect and profit from your content? This episode is essential for professionals looking to avoid the most common mistakes with content licensing.    We're covering real-life stories and practical steps to ensure you approach content licensing the right way. By understanding these key mistakes, you can save yourself time, money, and unnecessary headaches as you expand your business reach and impact.   In this episode, we're unpacking the top three mistakes that can derail your content licensing journey. From incorrect pricing methods to unclear rules and poorly structured offers, we're talking about what to avoid and why it matters.    Drawing from real client experiences, we'll discuss actual scenarios where things went wrong so you can learn and prevent those errors. This episode is a must-listen if you're serious about scaling your expertise through effective content licensing.   End Results: Understand Pricing: You will be able to accurately price your content by considering various factors including operational costs and the value it provides to organizations. Set Clear Rules: Master the rules of content licensing to ensure your IP is protected and leveraged correctly. Structure Offers Right: Know how to create a licensing offer that is not only attractive but also scalable and non-customizable to fit multiple clients. Avoid Common Pitfalls: Discover how to avoid the common mistakes many make when they start licensing their content. Negotiate with Confidence: Be equipped to handle negotiations by knowing what to include in your licensing agreement and how to present your offer.   Resources: Apply to work with us: sweetlifeco.com/apply Learn more about our programs: sweetlifeco.com   After listening to this episode, you'll be equipped to confidently move forward with content licensing, knowing how to avoid the pitfalls, protect your intellectual property, and maximize your profit potential.    For more, visit https://sweetlifepodcast.com/326

Struggling to scale your coaching or consulting business? In this episode, we dive into the powerful strategy of content licensing. We're talking about how you can offer your training, courses, or systems to other companies, saving them time and boosting your income. Perfect for coaches, consultants, and service-based businesses wanting to expand their reach, this episode unpacks who would want to buy your content and why. From your current clients to even your competition, you'll learn how to transform your existing content into new revenue streams.   By the end of this episode, you'll be equipped with the knowledge and strategies to make your content work harder for you, opening up new avenues for profit and impact. We'll explore four levels of potential buyers for your content, starting with licensing to your own clients. Discover how empowering them to use your processes can be a quick and easy win for both parties. Then, dive into higher levels, such as turning your competition into partners and licensing to agencies, nonprofits, corporations, universities, and government organizations. This episode provides actionable steps to align your long-term business goals with scalable growth, leveraging your expertise without burning out.     End Results: You will be able to understand who to license your content to, from clients to large organizations. Learn how to transform your competitors into partners by licensing your materials to them. Make a decision on which level (clients, competition, agencies, large organizations) suits your content licensing strategy. Understand how to navigate the complexities of higher-level deals with corporations, universities, and government organizations.   For more, go to our show notes at https://sweetlifepodcast.com/325

Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first catching up on our previous episode about the basics of content licensing before diving into this one.   In this chat, we unpack three lucrative types of licensable content—each with varying income potential, represented by one, two, or three dollar signs. From leveraging distribution channels with compact pieces like articles and videos, to enhancing other programs with your trainings or workshops, and even offering complete processes that other companies can use independently. I even share a personal story about how I repurposed my own courses, and how that could be a game changer for you, too. We break down these strategies into real-world applications to help you visualize the incredible potential of licensing the valuable content you already have.   End Results: Recognize short, impactful content that can be used to fill a company's distribution channels. Identify how your smaller training modules can augment existing programs to create added value. Understand the goldmine that is complete programs and courses, ready for you to license. Get clarity on whether your content fits better as internal training for teams or as client-facing solutions. Realize the potential profitability of licensing and how it contributes to a scalable business model. For more visit the show notes https://sweetlifepodcast.com/324   To be a guest on the podcast, please go to https://www.sweetlifeco.com/podcast-guest-application

Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first catching up on our previous episode about the basics of content licensing before diving into this one.   In this chat, we unpack three lucrative types of licensable content—each with varying income potential, represented by one, two, or three dollar signs. From leveraging distribution channels with compact pieces like articles and videos, to enhancing other programs with your trainings or workshops, and even offering complete processes that other companies can use independently. I even share a personal story about how I repurposed my own courses, and how that could be a game changer for you, too. We break down these strategies into real-world applications to help you visualize the incredible potential of licensing the valuable content you already have.   End Results: Recognize short, impactful content that can be used to fill a company's distribution channels. Identify how your smaller training modules can augment existing programs to create added value. Understand the goldmine that is complete programs and courses, ready for you to license. Get clarity on whether your content fits better as internal training for teams or as client-facing solutions. Realize the potential profitability of licensing and how it contributes to a scalable business model.   For more, visit the show notes on https://sweetlifepodcast.com/323   To be a guest on the podcast, please go to https://www.sweetlifeco.com/podcast-guest-application

Course Creators: License Your Way to Growth. In this episode, we're diving into the major question that's on many of your minds: Can I license my course, training, or content? If you're a coach, consultant, author or speaker with valuable trainings and content looking to license to other companies, you've come to the right place. We're peeling back the curtain on the prerequisites for licensing to help you gauge if your content is ready for the next step. This isn't for newbies still finding their footing – we're looking at established business owners who are already good at what they do. If you're wondering how to leverage your expertise and extend your influence, then this is for you.   We cover the key ingredients that make your content license-ready. You might be surprised to learn that your program doesn't need to be fully built before licensing— in fact, it's better if it's not. Save yourself time and adopt a strategic mindset to turn your proven methods into licensing gold. I share insights on positioning your business for the future and discuss how important it is to think about how licensing will shape your brand in the long term. Plus, you'll hear an inspiring case study about a client who licensed her yet-to-be-created course for a whopping seven-figure sum!   End Results: You'll be positioned to start considering if licensing is a suitable growth strategy for your business. Understand the necessity to provide predictable, transformational, measurable results through your content. Gain insight into the strategic foresight required for long-term thought leadership and brand positioning. Discover the potential to turn your expertise into a licensed program, even if it's not fully developed. Learn from real-life success stories to inspire your own journey in content licensing. Resources Mentioned: Free licensing business growth tools: visit sweetlifeco.com Licensing 101 Video: licensing-tools.com Million Dollar Licensing Offer Masterclass: For those who need guidance in curating their curriculum for licensing. Grab all the resources in our show notes https://sweetlifepodcast.com/322

Why is content licensing one of the fastest ways to scale? If you've been establishing your expertise in your domain and possess a trove of valuable content that other businesses could benefit from, this episode of the SweetLife® Podcast is curated with your needs in mind. What we're talking about today isn't just an opportunity to broaden your business horizons—it's a transformative approach that can substantially enhance your profit margins and free up your time. I share insights that are particularly important for subject matter experts, coaches, consultants, speakers, authors, and leaders who are looking to upscale the dissemination of their knowledge without increasing their workload.   In this podcast, we unpack specific strategies that fundamentally change the traditional growth model. From sharing firsthand how I licensed a single course and exponentially multiplied its reach, to discussing the potential of licensing your content to other companies who can then market your intellectual property. We cover the successes of content licensing, the practical steps in the process, and how I have helped clients in the past decade, utilize these strategies to reduce their effort while massively scaling up their businesses. My experience and the case studies we dive into serve as a testament to the substantial impact that wisely implemented content licensing can bring to your enterprise.   Key Takeaways from Today's Episode: Get to grips with the actual mechanics of content licensing and how it can act as a catalyst for rapid business scaling. Hear inspiring stories and case studies that demonstrate the successful implementation of content licensing from my clients and me. Discern specific strategies for using content licensing to multiply your reach without proportionally increasing your effort, time, or costs. Discover who is best suited for content licensing — it's aimed at established professionals armed with content ready for wider distribution. Learn how one course or training can be licensed in various ways, from individual trainers to large organizations, for broad-reaching impact.  Content licensing isn't just a buzzword; it's a robust business model that can augment the reach and profitability of your content. We're talking about a strategic movement that could revolutionize the way you think about and engage with the growth of your business. For more, visit the show notes https://sweetlifepodcast.com/321

We're starting a new series focused on the transformative power of content licensing - a strategy to scale your business, increase profits, and gain more free time. If you're an established business owner adept in your field and curious about content licensing, this episode is specifically curated for you. However, if you're new to the business world, I suggest revisiting our past episodes to build your foundational knowledge first.   In this episode, we dive into the nitty-gritty of content licensing. What is it, exactly? How can it be a pivotal part of your business growth? I'm here to unpack these questions, offering clear insights and strategies. Content licensing isn't just a concept; it's a viable option for expanding your business reach. We're going to discuss how leveraging the courses, trainings, and content you've already developed can open doors to new opportunities. Through real-life examples and case studies, you'll see how content licensing has been a game-changer for many, including myself and my clients.   Key Takeaways from Today's Episode: Deep Dive into Content Licensing: Get a comprehensive understanding of what content licensing involves and how it can be a turning point for your business's growth. Real Business Cases: Learn from stories and case studies that illustrate the successful application of content licensing in various businesses. Strategies for Scaling Up: Discover specific strategies for using content licensing to not only enhance profits but also to assert your expertise and thought leadership in your niche. For Whom It's Meant: This episode is tailored for those looking to significantly upgrade their business operations. If you're not yet at this stage, our previous content will be more suited to your current needs. Exclusive Insights and Tips: Benefit from the direct experiences and advice I share, grounded in proven success and practical application. In this episode, we're talking about leveraging what you've already created to add value to other businesses and, in turn, to your own. It's about understanding the strategic importance of content licensing and how it can radically change the way you do business. So, let's get started on this exciting journey to unlocking the full potential of your content!   For more, visit the show notes by going to https://sweetlifepodcast.com/320

This episode is a treasure trove for established coaches, consultants, subject matter experts, and service-based entrepreneurs who've been serving clients and are ready to take things up a notch. We're delving into 10 innovative strategies to boost your revenue by $50,000 in the next six weeks. It's all about actionable advice, proven systems, and strategies that April Beach has refined over 27 years as a business coach. However, if you're just starting out, this might not be the episode for you just yet. Remember, this is about matching your dedication with the right strategies to build a profitable consulting and coaching business with integrity.   In this episode we're diving deep into specifics. Expect to learn about personalized mentorship and the unique advantages it offers, like connecting deeply with your clients and sharing your hard-earned wisdom. VIP days, another gem, provide an intensive, focused experience that can significantly uplift your business. And let's not forget about course licensing “quick sales” – an ingenious method to extend your reach and earnings without the heavy lifting of delivery. We're also unpacking 7 more powerful ways you can bring in extra money like planning retreats, launching new programs, and effective cost-cutting, and more. All are designed to elevate your business swiftly and effectively.   Takeaways:  Enhanced Revenue Strategies: Learn techniques to significantly increase your income in a short time frame, specifically designed for established professionals in coaching and consulting. Business Growth Insights: Gain insights into unique and practical strategies, such as personalized mentorship, VIP days, and licensing your content, to expand your business reach and enhance client engagement - plus 7 more options to choose from.  Operational Efficiency: Discover ways to optimize your business operations, including revisiting past programs and smart cost management, to maximize profit fast.  For the bonuses and the transcription, visit our show notes https://sweetlifepodcast.com/319

This episode is tailored specifically for you if you're an established subject matter expert, coach, consultant, strategist, service provider, or if you're deeply entrenched in the B2C model but feel the pull towards transitioning to B2B. April Beach, a seasoned business strategist with over 27 years of experience, guides you through this critical juncture in your career. This episode is crucial because it addresses a common yet challenging pivot point: shifting your business model while leveraging your expertise and maintaining a balanced life.     April Beach delves into the intricacies of transitioning from a B2C to a B2B business model. You will learn about: Recognizing when you're ready for this shift and how to initiate the move. Strategic questioning to align your future business goals with personal aspirations. Techniques to repurpose your existing B2C offerings for a B2B audience, such as through licensing and embedded partnerships. Exploring high-level strategic consulting for B2B, to understand and cater to the new audience's needs.   At the end of this episode you will:  This episode is a deep dive into how you can redefine your business model while keeping true to your expertise and creating a work-life harmony.   Self-Reflection is Key: Understand the importance of your legacy and how you want to be known in your industry. This will influence how you transition and what parts of your business you carry forward. Designing Your Future Work-Life: Consider who your new clients will be in a B2B context and how this will change your work dynamics, from daily interactions to the nature of your engagements. Leveraging Existing Assets: Explore how your current B2C offerings can be transformed into B2B solutions, such as through licensing or partnerships, allowing for a smoother transition. Embracing Strategic Relationships: Engage in high-level consulting in your new B2B sphere to build relationships and gain clarity on what these clients need and value. Simplicity and Impact: Learn how transitioning to B2B can often simplify business processes and amplify your impact, potentially leading to more significant results with less direct effort.   By the end of this episode, you'll have a clearer vision of how to navigate the shift from B2C to B2B, making strategic decisions that align with your long-term goals and lifestyle aspirations. Tune in to uncover insights and strategies that will empower your journey into a new realm of business.   For more, visit our show notes at https://sweetlifepodcast.com/318

Who This Show is For and Why It's Important You're in the perfect spot if you're a subject matter expert, coach, consultant, speaker, author, or leader contemplating or already developing a Train the Trainer program. Whether you're looking to license your content to other companies or elevate your existing certification program, this episode is a goldmine for you. April Beach, the founder and CEO of the SweetLife® Company, brings her expertise directly to your journey of expanding the reach and impact of your work. With a focus on strategic content structuring, this episode is not just about creating a program but ensuring it is profitable and impactful.   What We Cover and What You Will Learn In this episode, April Beach delves deep into the intricacies of building an effective Train the Trainer program. You'll learn how to structure your content strategically to facilitate success for other trainers. This includes providing the necessary materials, such as outlines, speaking topics, benchmarks, training agendas, and the core content like PDFs, slides, and workbooks. More importantly, you will understand how to infuse your unique thinking and genius into these materials, elevating the trainers to deliver the content as effectively as you would. April doesn't stop at just content delivery; she also explores the importance of communication skills, the creation of a learning roadmap, user management, and internal marketing techniques. These insights will help trainers not only present the material effectively but also engage and inspire their audience, leading to a more impactful learning experience.   Key Takeaways Content Foundation: Understand how to break down your program into manageable parts, focusing on both the core materials and the high-level strategic thinking behind each segment. Communication and Facilitation Skills: Equip your trainers with the necessary skills to handle sensitive topics and foster engaging, productive discussions. Visual Learning Roadmaps: Create visual aids to help trainers and learners track progress and understand the journey through the program. User Management Strategies: Learn to manage and track attendees effectively, ensuring a streamlined and accountable learning experience. Internal Marketing for Buy-In: Develop materials to help trainers advocate for your program, ensuring engagement and enthusiasm from participants, particularly in scenarios where they don't have a choice in their participation. This episode is more than just a guide; it's an empowerment tool for you to elevate your program, making a profound impact while freeing you up to pursue your passions. Tune in to transform your Train the Trainer program into a dynamic, effective, and profitable venture.     For the show notes and more visit https://sweetlifepodcast.com/317   

This episode is a must-listen for coaches, consultants, and content creators eager to explore the lucrative world of licensing. April Beach delves into the specialized area of licensing intellectual property, particularly focusing on content, trainings, systems, and courses. This topic is crucial as it unlocks new revenue streams and allows for the expansion of business reach and impact.   April Beach guides you through the practical steps of pricing your curriculum for licensing. You'll learn the importance of understanding your operational costs, including software, team expenses, and the logistics of content distribution. The discussion goes further into calculating the Return on Investment (ROI) of your content, emphasizing both tangible training benefits and lifestyle improvements. April introduces two main pricing strategies: bulk pricing and 'Amplify ROI' pricing, explaining how these can be applied based on the specific needs and outcomes of potential licensees.   Key Takeaways Understand Operational Costs: Know the expenses associated with licensing your content, like software and team support. Calculate the ROI: Assess both the tangible and lifestyle impacts of your content. Pricing Strategies: Learn two methods - bulk pricing and 'Amplify ROI' pricing. Customized Approach: Tailor the pricing based on the licensee's specific situation and outcomes. Value Communication: Communicate the measurable value and transformation your content brings to the licensee.   After listening to this episode, you'll be equipped with insights and strategies to confidently price and license your intellectual property, enhancing both your business growth and the value you deliver to your clients.   For the show notes, visit https://sweetlifepodcast.com/316

This episode is crafted for you, the seasoned consultant or coach, who's considering moving from B2C to B2B. It's essential for those of you who have proven success with clients and have developed systematic approaches in your work. This is about taking your impact and profitability to the next level while easing your workload.   In this episode, we specifically guide you through developing and implementing two core strategies for transitioning to B2B consulting. First, we focus on creating a certification program to train other professionals in your field, turning potential competitors into your clients. This approach leverages your expertise and establishes a collaborative network. Second, we explore the process of licensing your unique methodologies to these professionals. This strategy not only extends the reach of your work but also enhances your role as a thought leader in the industry, all while reducing your direct workload.       Takeaways: Developing a Certification Program: You'll learn to transform competitors into clients by creating a training or certification program in your expertise. Licensing Your Expertise: Discover how licensing your methodologies can broaden your business scope and reinforce your thought leadership. Reducing Workload, Increasing Impact: Understand how these strategies can lessen your day-to-day tasks while boosting your impact and income. Establishing Thought Leadership: Insights on how to position yourself as an industry thought leader. Fostering a Professional Community: Emphasizes the value of building a network of professionals using your methods towards shared goals. For more go to our show notes page at https://sweetlifepodcast.com/315

Thinking about selling VIP days and don't know how to start? You're in the right place! In this engaging episode, we sit down with Amy Yamada, a seasoned expert in the coaching realm, to explore the ins and outs of creating and offering VIP days. This episode is a goldmine for coaches and consultants eager to inject a fresh, personalized approach into their services. If you're looking to set yourself apart in the coaching market with offerings that truly resonate with your clients, offering VIP Days might be your answer?    In this show, Amy walks us through the key elements of crafting VIP days that not only meet but exceed client expectations. You'll learn how to pinpoint exactly what your clients need and tailor your VIP days to address these needs effectively. We also dive into strategies for confidently setting and communicating your prices, ensuring your clients understand the immense value of these specialized sessions. Plus, Amy shares her secrets on post-session follow-ups that keep the momentum going and strengthen client relationships.    By the end of this episode, you'll have a starting roadmap for offering VIP days in your coaching or consulting business. You'll also be equipped with actionable tips and a deeper understanding of how to create these powerful, transformative experiences. So, if you're ready to take your coaching game to the next level, tune in and let's get started.    At the end of this episode, you understand:  Tailoring VIP Days to Client Needs: Understand how to identify and address your clients' unique challenges and goals, ensuring that each VIP day is a personalized and impactful experience. Effective Pricing Strategies: Learn how to set and communicate the value of your VIP days, enabling you to confidently charge rates that reflect the high-quality, bespoke service you provide. Post-Session Engagement: Discover the importance of follow-up support and how it can enhance the effectiveness of your VIP day, leading to stronger, ongoing client relationships. Marketing Your VIP Days: Gain insights into effectively promoting your VIP days, highlighting their unique benefits and differentiating your services in a competitive market. Practical Implementation: Walk away with actionable steps to integrate VIP days into your coaching or consulting business, enhancing both client satisfaction and business growth. For all the links and resources, visit https://sweetlifepodcast.com/314

Established coaches and consultants looking to separate from the pack in 2024. You want to do your work differently and reduce friction. The theme of this year is “less in more”. We'll be focusing on making smart decisions to reduce overwhelm and create more traction in your business. Though there are a lot of things you can do to build your company, in this show we're focusing on 4 of the most important areas you'll want to nail first.    For each of the four areas of your business, I'm breaking down key things to consider in evaluating how you'll upgrade your process and profit including: 2024 industry trends in each of the 4 core areas How they affect your current business Innovative ways to upgrade, change, and pivot   …All while reducing work time and doing less.      At the end of this episode, you will:  Know the 4 areas of business you need to focus on to scale in 2024 Have evaluated each area to determine necessary changes Be able to take action    Visit our show notes for the transcription and to grab the links mentioned. https://sweetlifepodcast.com/313

This one's for all you independent consultants, coaches, and experts who are looking to grow your business next year. We're going to chat about what it really takes to build a million-dollar consulting business.    Yes; you need the right mindset.  Yes; you need to be good at what you do   But did you know there's an actual mathematical formula to determine if your company is capable of hitting a million dollars in gross revenue a year? There is, and in this episode April Beach, an international business strategist, unpacks the key values you need to be aware of that become the inputs for your million-dollar business formula.    This episode is like your personal guide to growing your business in a smart way. It's super helpful if you're working on your own and want to increase your sales without burning out. We're going to talk about knowing your limits, which is really important, and using that knowledge to make better plans for your business. This way, you can make more money, keep your customers happy, and still have time for yourself! April's approach has helped people all over the world. She's got some great strategies that can be tailored to your own unique business.         At the end of this episode, you will:  Assess your Offers: It's important to really know the ins and outs of the services or advice you provide. This helps you see where you can grow. Understand Your Limits: Knowing how much you can handle is key. It helps you plan better and grow your business without getting too stressed. Clean Up Your Offers: Quickly see what offers are dragging you down and where to build improvements  For more details go to https://sweetlifepodcast.com/312

  This episode is tailor-made for entrepreneurs who have an established training or program but struggle to generate leads or have a smaller list. If you want ways to increase visibility for your business without diving into conventional advertising routes like Facebook or LinkedIn ads, then this episode is a must-listen.     April's conversation with JV partnership expert, Charles Byrd, provides an alternative path to business growth that is dependable and requires less effort to generate leads. You will be introduced to the world of joint venture (JV) partnerships through Charles, a renowned figure in this arena. They'll uncover the four distinct types of JV partnerships, learning how each can be a lucrative option depending on your business's unique needs. This episode delivers actionable steps on implementing these JV strategies. When you're finished listening you'll have more clarity on which type of partnership is best for where you are in business currently.      At the end of this episode, you will:  Understand the 4 types of JV partnerships Determine which type is best for you based on your offers Gain confidence in starting JV partnerships even if you have a small offer and no list.      For more information about this episode, visit the show notes at https://sweetlifepodcast.com/311 

  In this episode we are revealing easy licensing offers that every entrepreneur can do regardless of your experience with licensing, length of time in business, and capacity. Whether you're just starting out or you've been at it for a while, if you're looking to grow without all the extra headaches, this episode's for you. Have some training modules or content under your belt? Tune in.    Licensing is a great way to scale your business and expand the work you've already done by allowing other companies to distribute your trainings, content, courses, systems, frameworks, or materials. But the process of licensing may seem huge, especially when you've never done it before. But, you don't want to miss out on an opportunity to scale your business.    In this episode, we unpack 3 Easy Licensing Offers that will increase your profit with less work. You'll learn each offer and determine which is best for you. This is the perfect place to start if you aren't sure if licensing is right for you or you simply don't have the capacity to package a larger program to sell for millions but you want to scale and increase in a sustainable, non-intimidating way.        At the end of this episode, you will:  Know the easiest way to get into licensing that anyone can do Have 3 easy licensing offers you can choose to create Gain confidence in scaling with less effort to increase profit        Resources:  Join www.license2scale.com to build your first licensing offer.    For more, visit the show notes at https://sweetlifepodcast.com/310

What is the science behind mindset? A lot of coaches teach mindset but don't fully know, or teach neuroscience. When you understand it's not “woo woo” and mindset strategies are backed by science, it can help you to implement for faster results. In this episode, Danya Douglas Hunt unpacks what's behind mindset and takes listeners through actionable steps to close million-dollar deals, sell more of your consulting or coaching services, and utilize proven processes to push yourself through barriers that may have been holding you back, whether you were aware of them or not.      At the end of this episode, you will:  Change your mind about “mindset” if you were never a big fan Understand more about the importance of neuroscience for your life and business Have actionable steps that can push you to higher profit in your business For the show notes and all the resources go to https://sweetlifepodcast.com/309

Have you been tempted to run LinkedIn Ads but don't know where to start, what type of ads are available and if you have the budget to run them successfully? In this episode our friend AJ Wilcox is back on the show again, updating us on the latest changes to LinkedIn Ads and how you can make the most of them. We'll dive into tactics, steps, and even how to plan your budget. You'll know the latest cost per lead and so much more.  If you run a consulting business and you want to use LinkedIn to grow your reach and increase your sales, this show is a great one.      At the end of this episode you will:  Understand the types of Ads available Understand which Ad type is best for you  Know what your budget needs to be and what you can expect from a solid Ads campaign Have simple steps to start using your LinkedIn Ads account effectivey   For more about this episode visit https://sweetlifepodcast.com/308

Are you committing any of the "deadly sins" of LinkedIn without realizing it? LinkedIn has become the go-to place for consultants, coaches and subject matter experts who want to generate quality leads and build a sustainable business. However, as the popularity of the platform grows, so has the onslot of terrible spam DMs and cold pitches.    In this episode we're discussing the importance of LinkedIn Etiquette and our guest expert Salina Yeung, reveals best practices for positioning your brand, creating genuine connections, and actionable steps for your find your ideal clients, create content that converts, and connect with them in a way that highly converts. We also unpack an ideal posting schedule, creative ways you can build more trust and increase your leads.      At the end of this episode, you will:  Discover the “deadly sins” of LinkedIn and what not to do Know the exact posting ratio that Salina recommends for CTA posts Have a solid strategy you can confidently execute to generate leads and make valuable connections  For more visit the show notes at https://sweetlifepodcast.com/307

LinkedIn Events are a great way to generate leads, as long as you know the strategy and have the steps to execute. In this episode, we're diving in with LinkedIn Expert Jen Corcoran to learn the ins, outs, dos, don'ts of LinkedIn Events.    There are three phases to using LinkedIn Events and actions to take in each phase including, how to create the event, how to promote the event and what to do after the event. Jen covers important steps to follow. Additionally, we also cover strategies for creating an event on your business vs personal profile, how to grow your email email, how to promote paid vs free events, and skills for direct messaging with people who've been interested in your event but haven't actually taken the steps to register. If you've been using LinkedIn Events and not getting great traction, this episode is definitely for you.      At the end of this episode, you will:  Know how and where to create LinkedIn events Understand the pre-event promo strategy and how to expand your reach Have a process for followups that will increase conversions Understand how paid events are currently working and when you post a paid opportunity  For more go to https://sweetlifepodcast.com/306

This episode is perfect for both new and already-running business owners who are eager to get to know their audience better on LinkedIn. Think of LinkedIn polls as a super tool that lets you ask questions and find out what people really think! Maybe you are planning to start something new and want to know what others like, or perhaps you are curious to see if you're sharing the stuff that really matters to them. By using LinkedIn polls, you can discover exactly what your audience is interested in, helping you make smarter choices for your business.    We are diving deep into the world of LinkedIn polls with the help of expert Tanya Bhattacharya! We'll explore step-by-step how to create polls that are just right - not too boring, not too tricky, but interesting and fun for people to answer. It's like creating a little quiz that helps you understand what people like and what they are interested in. April and Tanya will also share how you can use these polls when you're launching a new program or trying to reengage your LinkedIn audience.   We reveal the best kind of questions to ask in your polls to get the most helpful answers. It's like having a magic question box that helps you find out what your friends are thinking!    At the end of this episode, you will:  Know how to use polls to generate leads Understand the strategy of polls Have sample poll questions you can use in your polls Be able to create a poll and execute this strategy right away For the show notes visit https://sweetlifepodcast.com/305

Wondering what to do with your LinkedIn Company page? Join the club. LinkedIn Company pages have been generally inactive and ineffective for growing brands and capturing leads. Over the years you may have created a company page and it's just sitting there… or maybe you're posting to your company page and hoping the spaghetti will stick and measurable growth will miraculously happen. If so, this SweetLife Entrepreneur™ episode is for you… On a hunt for tangible LinkedIn Company page strategies, I came across Michelle J Raymond, who is an international LinkedIn Company Pages expert and LinkedIn B2B Growth Strategist. Michelle also wrote the first book on LinkedIn Company pages! Perfecto… we found exactly who were looking for. In this episode Michelle breaks down the potential of LinkedIn Company pages and how you can use a simple strategy, which she unpacks on this episode, to leverage LinkedIn Company Pages for your business: Why businesses of all sizes need a company page How much time to allocate to your company page What content works best on company pages How do you grow your page followers fast At the end of this episode, you will: Change your mind and hurry over to build your company page Have simple steps you can implement right now to grow your Company Page audience Understand what goes on your Company Page vs. Personal Feed For the show notes, visit https://sweetlifepodcast.com/304

You're a podcaster or you'd like to be, but you're wondering how to make money for your business from your show, especially in a market that feel saturated. In this show April records live from Podcast Movement 2023 and she is delivering to you the exact talk she delivered on stage at Podcast Movement!    If you have a small list, or you're new to podcasting. If you don't want advertisers or you don't have enough downloads for them to pay attention to you. And, if you're wondering how we've generated over a million dollars in sales directly attributed to this how, this episode unpacks it all.    This show also comes with:  Slides from April's talk at Podcast Movement 2023 1 hour training and worksheets on how to create an intuitive quiz for your show Powerful resources for building aligned offers    At the end of this episode you will:    Know how to create a show structure that make you the centerpiece, even with guests Have a funnel you can apply to your show Know how to create offers that your listeners can't refuse  To access the resources, grab the transcription and more, visit https://sweetlifepodcast.com/303

You're great at what you do but delivering results may be taking longer than it should. You might find yourself spending extra (unpaid) time with clients to assure they're receiving results, or feeling like you need to give more to create happy clients. If so, this episode is for you!    In this mini-masterclass episode, April Beach breaks down the structure of a highly profitable coaching program that guarantees your clients results in less time so you don't feel the need to over-serve, or stay up at night worrying about how well your clients are doing. You'll be able to rest assured knowing that your consulting program or training will deliver predictable results, your clients will be extra happy for efficiency in success and you'll be able to take on more clients, scale for higher profit and live life without worrying about your clients in your subconscious.    There are 3 parts to a profitable, scalable coaching program. April Beach breaks down her unique recipe for building programs that have helped entrepreneurs become leaders in their niche. Whether you're a sales, life, marketing, mindset, business or even sex coach… the components shared in this episode are vital to grow a profitable business and stand out in your market.    At the end of this episode, you will:  Learn April Beach's Recipe for a Profitable Coaching Program Understand where you're lacking with simple steps to make improvements Receive in-depth resources to level up your programs completely free For more visit our shownotes https://sweetlifepodcast.com/302

Are you amazing at what you do but struggling to sell it? In this episode, we're excited to introduce you to Jessica Erwin, our COO. Our clients and partners know and love Jessica, but it's high time that all of our podcast listeners get to know her as well.   In addition to her expertise in systems and operations, Jessica works with our clients to understand the psychology of packaging and selling their offers in an irresistible way. In this episode, we're unpacking the 5 keys you must determine to sell out your next offer.    If you're an expert at what you do but you're struggling to sell it, we're here to help. Sometimes your expertise in your specific skill doesn't translate to an expertise in sales and that's okay. You might not be the best marketer, and you might not be a sales ninja, but if your programs create results, then people need to know you.  This episode creates a bridge between having a great product and selling it.    There are 5 Keys to a Sold Out Offer:  These are 5 keys to make an offer that makes people feel crazy to not buy it.    At the end of this episode, you will:  Know the 5 keys to a sold-out offer Understand the difference between a promise and a guarantee Feel more confident in your ability to price and less pressure for high or low ticket Understand the value of honest scarcity You can visit the show notes and grab the resoucres and transcription at sweetlifepodcast.com/301

For our birthday we're reflecting on what it's taken to hit 300 episodes. April Beach unpacks huge mistakes we've made that we'd never do again, changes in our listenership, and how our family life has also affected the show.    To celebrate, we're giving away $2k in Free business consulting to our faithful listeners.  To learn more go to www.sweetlifepodcast.com/300

Online services, courses, memberships and coaching programs are a great way to scale your business. However, how you structure your suite of offers can make or break your business. In this week's show April Beach shares her Strategic Business Design Method™ and how you can design your company for long-term lifestyle and profit goals now, and why launching any program outside this method is a risk.    At the end of this episode, you will:  Get the high level steps of April's Strategic Business Design Method™ Know where to start when considering your offers Have clarity on what you should be working on right now   For more information and to access the resources mentioned, visit https://sweetlifepodcast.com/299

In this episode, we take a deep dive into why the launch of online courses alone just doesn't cut it anymore. We explore the startling drop in demand for online courses - a decline of $13.4 billion - and the reasons behind this trend, from course fatigue to inadequate materials and missed outcomes. It's a frank look at a shifting landscape, providing valuable insights for coaches, consultants, experts, and speakers who want to take their online businesses to the next level.   We then pivot to the exciting potential of online courses, particularly if you know how to curate your content effectively and focus on delivering real transformation to your participants. This isn't just about teaching skills - it's about guiding people to new heights. The key is the powerful technique of Transformational Program Design™, and we will discuss how to create a course that doesn't just educate, but transforms, setting your online offering apart from the rest.     Key Takeaways: Grasp the nuts and bolts of Transformational Program Design™: Learn about this innovative approach that aims not just to impart knowledge, but to transform learners in meaningful ways. Evaluate your existing course: With new insights from this podcast, you'll be equipped to take a hard look at your current course and identify areas where changes might be necessary. Act on your knowledge: By the end of this episode, you'll have four actionable steps to implement immediately if you're in the process of building an online course. No vague theory here - it's about real steps you can take to ensure your course stands out and delivers genuine transformation. For more information and to access the links mentioned go to https://sweetlifepodcast.com/298

If you're an entrepreneur and you're looking to get in front of your ideal audience, establish yourself as a trusted source and solution, and sell more of your signature programs, services or offers, speaking as a great way to do that. However there are strategic steps that should be followed in order to achieve your ideal outcome, and what we learn in speaking to this weeks guest is that you can actually send clients away by saying the wrong things.   And this weeks show, Heather Seger, strategic speaking advisor, guides you through her four step speak for authority method To fill your programs using speaking. Heather also dives into statistics speakers need to know, how to tell the right story, and expert insights to make sure you are speaking up in the right way, to the right audience, about the right topics.    At the end of this episode you will:  Understand the four steps to the "speak for authority method" Know how to nail your message And understand quick strategies to choose your signature talk topic   To grab all the links and resources, go to https://sweetlifepodcast.com/297

If you're a small business owners or entrepreneurs looking to grow your list of leads using intelligent online marketing, then this is the show for you. In this episode we're diving into how to use a quiz or self assessment to grow your list of ideal clients and discard those who aren't a perfect fit for your company.    We're also diving into the steps to create the content, outcomes and questions of your quiz and wrapping it all up with the software we love and use for assessment creation.    At the end of this episode you will:  Have the strategy of quiz list growth well understood Know if you should be using this strategy in your business Learn the exact process to design your quiz content   To grab the resouce mentioned and to view the transcription, go to https://sweetlifepodcast.com/296    

If you're struggling to get noticed, scale, or become a leader in your field, it could be because you don't have a proven method, process, or framework. In this podcast episode, April Beach takes you on a dive deep into the concept of creating your unique coaching method, process, or framework, which is essential for delivering transformational results to your clients. By the end of the show, you'll understand the importance of having your own method, learn eight clear steps to jumpstart its creation, and discover how it can be the core of your business's future growth.   Key Takeaways: Determine your need: Figure out why creating your unique method or process is essential for your business's success. 8 clear steps: Follow the outlined steps to kickstart the creation of your method, from choosing your ideal client to scaling your business. The core of your business: Understand how your method becomes the foundation for all your services, offers, and future scaling, helping you guarantee consistent results, increase efficiency, and train others under your brand.   Remember, having a methodology means you have a reliable system that delivers predictable and measurable results every time, and it allows you to scale your business efficiently. Your clients will know what to expect, and you can build your brand around your unique method. So, get ready to create your own signature coaching method and take your business to new heights!   For the resources and transcript, visit https://sweetlifepodcast.com/295

Are you feeling stuck in your business, unable to convert prospects into clients? In this podcast episode, we tap into the issues of this common problem faced by many entrepreneurs. We explore the powerful interplay between 'offers' and 'programs,' two key aspects that can either make or break your business. Often misunderstood and underestimated, these elements might be the missing pieces in your puzzle. So, ask yourself, are you struggling to make your offers irresistible and your programs transformational? Tune in to this episode and discover how you can turn things around.   Most people do not know the difference between an “offer” and a “program”. This episode clarifies both so that you can move your business forward fast! This podcast episode is designed for entrepreneurs, especially those in the consulting, teaching, and advising fields, who are struggling to build a 6-7 figure business, and need guidance on improving their offers and programs. Listeners can expect a deep dive into how to make an irresistible offer and create transformational programs that deliver results, leading to a business model so compelling that potential clients would feel foolish not to engage.     At the end of this episode you will:    The importance of having both a compelling offer and a well-engineered program to not only attract clients but also to deliver them results. The detailed components of an 'offer' and 'program' and how to leverage them for maximum impact. That quality and value of the offer and program outweighs the quantity of followers or email subscribers in a business's success. To get the bonus, transcription and other resources, visit https://sweetlifepodcast.com/294

In this episode, we're delving into the essential components you need to successfully sell your programs and license your trainings and courses to other organizations. Whether you're targeting nonprofits, government agencies, educational institutions, small businesses, tech companies, hospitals, or other coaches, we've got you covered.      Today, we're breaking it down to the nitty-gritty. We'll be discussing the three crucial assets you must have in order to close those lucrative licensing deals. And guess what? It's not as complicated as it may seem. Selling and licensing can be straightforward and accessible, and we're here to simplify the process for you.     Joining us once again is Emily Hall, our licensing sales specialist. Together, we'll unpack each asset in detail, providing you with a clear understanding of what you need to have prepared to secure those million-dollar licensing agreements. It's going to be a straightforward and practical episode, so make sure you grab a pen and paper to take notes.     If you're ready to take your business to the next level and enter the world of licensing, we're here to support you every step of the way. At www.sweetlifeco.com, you'll find information on how you can work with us to develop these essential assets. Whether you want a dream team to guide you through the process, assistance from Emily in building out your sales presentations, or opportunities to collaborate with other businesses within our ecosystem, we've got you covered.       At the end of this episode, you will:  The Three Essential Assets: Discover the key assets needed to successfully sell programs and license trainings to organizations, including the power of the one-pager, the genius sales presentation, and the persuasive proposal. Simplifying the Sales Process: Demystify the sales process and understand that selling and licensing can be straightforward and accessible. Gain insights on how to effectively engage with potential clients, build trust, and present your program as the perfect solution to their challenges. The Importance of Active Listening and Customization: Learn the value of active listening and tailoring your approach to address the specific needs and concerns of potential clients. Understand how to create meaningful connections, establish credibility, and guide clients towards a confident decision.   For more about this episode and to access the links and transcription, visit https://sweetlifepodcast.com/293

On this week's episode of our podcast, we delve into the intricacies of selling your training programs, courses, and content to businesses, organizations, and micro-entrepreneurs. Hosted by April Beach, a seasoned expert in helping coaches, authors, speakers, and consultants package and sell their training programs, this episode is an invaluable resource for those eager to expand their offerings to a wider market. Returning guest expert, Emily Hall, joins us once again for this informative discussion, focusing on how to pitch your program effectively to potential buyers. Building on our previous episode where we identified the right companies to target, we now tackle the nitty gritty of initial pitch calls - who to contact, what to say, and what answers you should be seeking.   If you've been apprehensive about starting the process, or if you're an established course creator looking to pivot into this lucrative business avenue, this episode is sure to provide you with the confidence and insight you need. The process, as you'll find out, is simpler than you might expect.   Finally, if you're interested in licensing, or if a company has approached you about your programs, visit www.sweetlifeco.com. Here, you can apply to work with us and receive comprehensive support, including packaging assistance and contract provision, for the entire process of licensing your program to companies.    This episode promises to demystify the initial stages of pitching your program to companies. Tune in to benefit from our in-depth discussion with Emily Hall and embark on this exciting business journey.   At the end of this episode, you will:  Understanding the Pitch Process: Learn how to effectively pitch your training programs, courses, or content to businesses and organizations. This includes who to contact within these companies, what to say during your initial pitch, and what crucial information you should be seeking during these interactions. Transitioning to Licensing: Gain insights on how to transition from selling courses to licensing your training programs to companies. This includes understanding the nuances of this potentially lucrative business model and how to navigate this shift smoothly and confidently. Comprehensive Support and Resources: Discover the wealth of resources available, including show notes, additional reading materials, and direct assistance with packaging and licensing your program to companies. This support will help you efficiently navigate the complexities of licensing and contracts, ensuring your transition to this business model is as seamless as possible. In addition to the conversation, you'll also find a wealth of resources and show notes on our website www.sweetlifeco.com   To learn more about the epsiode and to get the resources and transcript, visit https://sweetlifepodcast.com/292

Summary: In this podcast episode, we're lucky to have Emily Hall join April Beach and share her invaluable strategies for licensing courses or trainings to companies. The central focus here is on picking the best potential buyer for your program. Delve deep into the world of licensing your courses to companies with these two leaders sharing step-by-step in terms everyone can understand. In this insightful discussion, they cover crucial industries to consider for licensing, ranging from government and educational sectors to startups, non-profits, and healthcare.    As you listen, you'll gain a clear understanding of how to identify potential buyers and leverage your network effectively. The conversations are loaded with insider tips, practical examples, and key takeaways, offering you a roadmap to successful licensing deals. Whether you're planning on licensing your program or seeking to expand your reach, this episode is a must-listen that promises to equip you with strategies and insights to amplify your success in the course licensing realm.     At the end of this episode, you will:  Explore beyond corporations. Government, education sectors, startups, non-profits, and healthcare organizations can be surprisingly lucrative for your course licensing venture. Never underestimate the power of networking. Talk about your work. You never know who might be in a position to connect you to a great opportunity. Tailoring your program to align with the objectives of these organizations can lead to successful licensing deals.   To access the resources mentioned in this episode and for the transcript, visit https://sweetlifepodcast.com/291  

In this podcast episode, April Beach teams up with Heather Sager, a pro at using speaking engagements to sell programs. They share a simple framework for getting booked as a speaker and closing deals to sell your programs. Whether you have a big program or want to license your content, this episode explains the two types of speaking business models and gives three important steps to successfully sell your programs. Discover how to leverage speaking engagements, market your programs, and partner with companies to grow your business!   Key Takeaways: Types of Speaking Business Models: Learn about the two main types of speaking business models—being a paid speaker and using speaking engagements to sell programs. Understand which model aligns with your goals and strategies. Step-by-Step Guide: Follow the step-by-step process shared in the episode to effectively use speaking engagements to market and sell your programs. Explore communication techniques and approaches for building partnerships with companies and organizations. Selling and Licensing Programs: Explore the potential of using speaking engagements to sell and license programs, such as courses, consulting services, and certification programs. Discover how this method can help you expand your reach and generate revenue by collaborating with other entities.   Tune in to this podcast episode and gain valuable insights from Heather Sager, an industry expert, on using speaking engagements to successfully sell your programs. Unlock the secrets of leveraging stages to grow your business and reach more people interested in your offerings!     For more about this episode and for the transcripts, visit https://sweetlifepodcast.com/290

If you're a course creator and you're ready to take your business and profit to the next level think about the power of adding a couple more zeros at the end of the price that you sell your program for. In this episode and in this entire podcast series we are unpacking how to sell your course and training program to corporations agencies organizations and other entrepreneurs.   This is a powerful next-level move that is underutilized. In this show, April Beach is unpacking the five most common ways to package your online course or training program for sale to other companies and corporations. Think about the power of taking the work that you've already done and instead of selling it to one person at a time, selling it to one buyer and allowing 100 or 1000 people to access it. That is the power of licensing your online course and programs to other companies and what we're talking about in this show.    In this episode, we covered the five most common ways to model and package your training program for other companies to license and utilize. Additionally, you will hear a specific case studies and examples of clients of the Sweetlife and how they have licensed their courses to corporations. This episode is an extension of our course licensing series, and course licensing made simple.      At the end of this episode you will:  Understand the five most common ways package your online course and license to other companies Learn how to sell your courses B2B fast Be able to choose which method would best suit your current business Blow your mind by opening up the door of possibilities that you didn't know existed to build millions of dollars in revenue from courses you've already created. For more about this epsiode and the transcript, go to https://sweetlifepodcast.com/289

You've created the outline, outlined the modules, designed the curriculum and built  and launched the course. Now what?    Start Selling Your Online Course To Businesses. In this episode, we're going to discuss some key factors that can help you decide if selling your courses directly or licensing them to other businesses is the best choice for you. We'll cover the advantages and disadvantages of each option and how licensing might affect your work-life balance and personal goals. Our aim is to help you make a decision that aligns with the life you want to live.    Additionally, we'll explore how to determine if you're ready to create a new pricing plan for licensing your courses and understand the potential benefits and drawbacks of different strategies. We'll also talk about the importance of building strong relationships with other businesses and networking to ensure your B2B licensing is successful. We'll share some practical tips on finding the right clients to collaborate with, so you can feel confident and prepared as you embark on your B2B licensing journey.     By the end of the episode, you'll walk away with: A clearer understanding of whether B2B licensing is the right path for your business Actionable steps to prepare your programs for a successful licensing transition Strategies to build a strong network of partners and clients Don't miss this insightful conversation designed to help you make informed decisions for the future of your business.   For more on the epsiode and to get the transcript, visit https://sweetlifepodcast.com/288

In this episode, we guide coaches, speakers, consultants, and experts through the steps to successfully license their courses to other companies.   We'll cover everything from identifying your unique intellectual property, protecting your ideas, setting rules for using your course, selling and onboarding, to monitoring and enforcing compliance.   For more information about the Sweetlife Entrepreur Podcast and more about this epsiode and all the resources, visit https://sweetlifepodcast.com/287

In this episode, we explore how coaches, speakers, subject matter experts (SMEs), and consultants can grow their businesses by granting other companies or individuals the right to distribute their courses, programs, and trainings internally to their teams or externally as client-facing offerings.   This approach, known as licensing, can help you generate additional revenue, expand your reach, and increase brand recognition, all while saving time and money.   Don't miss this opportunity to discover the potential of allowing others to distribute your content and how it can transform your business.   For more about this epsiode and for all the resources mentioned, go to sweetlifepodcast.com/286      

In this episode you can expect to identify the first three steps to start licensing, a.k.a. selling your course or training program to other companies, organizations, educational institutions, and other small businesses just like you. You're going to discover how to conduct an asset inventory, I understand the value of what you deliver, and even identify the street value of the investment you made to develop your knowledge based product.    For more about licencing and for the resources and transcript, go to https://sweetlifepodcast.com/285

Do you know if your business is growing or scaling? Knowing if your consulting business is growing or scaling is important because it helps you make smart choices about what you should do next. In this show we break down the difference between growing and scaling so that you know where to focus your attention and allocate your resources based on what you need right now in your business.   In the coaching and consulting industry, the term “scale” is often misunderstood. It's become a buzz word and many coaches and coaching events aren't defining it correctly, misguiding people and wasting time.  So, why does this matter?  Understanding what's happening with your business helps you choose the right path, and that means more success for you and your clients!   To learn more about the epsiode, go to https://sweetlifepodcast.com/284

Welcome to our podcast on the 6 pillars of a strong coaching offer. In this episode, we will discuss why these six areas - client systems, operations systems, fulfillment and assets, model, pricing, and sales - are essential to building a strong coaching program or course. We'll cover why it's important to audit your coaching program regularly, and what the downfalls are if you don't.   If you're a coach, consultant, expert, or small business owner, this episode is for you. You'll learn how to evaluate your coaching program or course in each of these six areas, and identify areas where you may need to make improvements. You'll gain insights into how to optimize your systems and processes to increase efficiency and profitability, and how to ensure client satisfaction by delivering high-quality services that meet their needs and expectations. By the end of this episode, you'll have a better understanding of the key factors that contribute to a strong coaching offer, and be equipped with the knowledge and tools you need to take your coaching program or course to the next level.   Visit the show notes to grab the free resources and other details by visiting https://sweetlifepodcast.com/283