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Rebroadcast - Tara Jacobsen of Marketing Artfully Connect with me on
Tara Jacobson is the owner of MarketingArtfully.com with over 19 years experience in the marketing industry which translates into highly successful marketing systems for her “DIY” and entrepreneur clients.Tara’s strong history in Psychology, Entrepreneurship, Etsy, Small Business, Real Estate, and Author Marketing combined with her 100 miles per hour, “tell it like it is” personality have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans.Tara brings a true small and medium sized business perspective to her work. She has talked with over 1,000 small biz owners about their goals, plans and dreams, helping them to grow and make sure that their marketing increases their intended efforts!
Tara Jacobson is the owner of MarketingArtfully.com with over 19 years experience in the marketing industry which translates into highly successful marketing systems for her “DIY” and entrepreneur clients.Tara's strong history in Psychology, Entrepreneurship, Etsy, Small Business, Real Estate, and Author Marketing combined with her 100 miles per hour, “tell it like it is” personality have earned her the title “The Queen of Marketing Ahhh's” from her raving fans.Tara brings a true small and medium sized business perspective to her work. She has talked with over 1,000 small biz owners about their goals, plans and dreams, helping them to grow and make sure that their marketing increases their intended efforts!
Fortune favors the bold and starting this #CREATIVES series took some big steps on my part! My fifth step led me to Tara Jacobsen, rebel entrepreneur with 19 years of marketing experience, Etsy store owner, author and a mother of 3! So many hats to wear! Only one head! Tara definitely provides the listeners with a heaping helping of knowledge in her own very particular, direct way. We talked about what her four main priorities are, the many starts and stops she's made along the way, and how creativity is involved in almost every aspect of her daily life! Come for the creative questions, stay for the gems of knowledge, the raw honesty and Tara's energy throughout! Set aside seventy minutes out of your day to lock in on this particular episode listening to this dead tree enthusiast! You will not regret it! You can find Tara's website and social media pages here . #EverythingHappensNow #FWISPC For all my social media links, head here: >>Linktree
Tara Jacobsen has gained her success online with over 19 years experience in the marketing industry and is the owner of multiple businesses and websites! As an entrepreneur and maker, Tara knows how to get results in sales and marketing, which led to the creation of successful marketing systems for her “DIY” and entrepreneur clients. Tara's strong history in Psychology, Entrepreneurship, Etsy, Small Business, Real Estate, and Author Marketing combined with her 100 miles per hour, “tell it like it is” personality have earned her the title “The Queen of Marketing Ahhh's” from her raving fans. Pulling from her vast experience in the trenches of growing her own businesses, Tara helps small and medium-sized business owners grow theirs. And… This is AMAZING… Tara and her marketing partner, Rebekah Welch, committed to writing a book a week on all things marketing for their company, Marketing, and Media Monsters. As if that were not enough, Tara, along with her husband, served as foster parents for 3 sibling children whom they ended up adopting! Oh… and in her spare time, she loves to create her own ephemeral journals! We're eager to dive into this conversation with today's guest, Tara Jacobsen! Conversation Points:Tara's origin story Tara's marketing blog How Tara stays productive What Search Engine Optimization (SEO) is Why creators should incorporate SEO SEO for bloggers and Google ranking SEO for Etsy sellers Tools bloggers and Etsy sellers can use for SEO Why analytics and market trends matter Optimizing product listings on Etsy Writing a book a week for 6 months Creating systems for productivity Parting advice from Tara Listen on http://bit.ly/iCDPodcast (iTunes) ~ Listen on http://bit.ly/iCDPStitcher (Stitcher) ~ Listen on http://bit.ly/iCDPGooglePlay (Google Play ) ~ Listen on http://bit.ly/iCDRadioPublic (RadioPublic)RESOURCEShttps://marketingartfully.com/ (Tara Jacobson's website) https://www.amazon.com/Tara-Jacobsen/e/B00HZZ5R10/ref=as_li_ss_tl?fbclid=IwAR2aCcnBK2o36OARvDaBhhaj11Yn_KtpFz3nuvlRLwikV1FUg8hNGtn_Um0&linkCode=ll2&tag=icd-store-20&linkId=81b9b71fff38071f7d1bd1a2a1dbaca4&language=en_US (The Marketing Monsters books) https://icreatedailypodcast.com/how-bloggers-make-money-amber-bracegirdle/ (iCreate Daily interview with Amber Bracegirdle) https://keywordkeg.com/ (Keyword Keg)
This week we double down and have TWO very special guests with us! Kara Buntin from ACakeToRemember and Tara Jacobsen from MarketingArtfully join us to discuss a plethora of Etsy SEO topics. Keep reading to find out a ton of fantastic information and opinions from these two awesome Etsy SEO veterans!
How do you make $1,000 a month from Kindle? $3,000? Tara Jacobsen of http://marketingartfully.com/ talks real numbers. Tara, along with her writing partner Rebekah Welch wrote 25 books in 26 weeks. She is back to go more deeply into how she wrote that fast, what the results were, and what she would do differently. We talk why some books sold while others didn't, what she would do differently, and repositioning books that aren't selling well. We also talk about what makes a solid nonfiction book cover, your Amazon author page, and how price affects reviews. We put tons of real world, solid information packed into this podcast. Cue it up!
It’s all about getting into the conversation early, direct response marketing. Contractors have been using run of the mill flyers for years and they are fine, but Direct Response marketing requires that any marketing materials do more than provide a list of services, they HAVE to have some kind of call to action. The call to action means that someone is prompted to do something after they see the website, magazine ad or postcard. Today’s contractor marketing podcast is with Tara Jacobsen of Marketing Artfully. Tara has been in marketing since 1999, starting at a web hosting company, which at the time she barely knew what the internet was, let alone the technical backend of how websites work. Over the last 15 years she has spent way more than the 10,000 hours required to get really good at marketing, currently providing speaking and consulting services for small businesses, real estate and manufacturing industries. What Is Direct Response Marketing Contractors have been using run of the mill flyers for years and they are fine, but Direct Response marketing requires that any marketing materials do more than provide a list of services, they HAVE to have some kind of call to action. The call to action means that someone is prompted to do something after they see the website, magazine ad or postcard. Direct response is not a kind of marketing but a style of marketing where your focus is to have something happen after the advertising piece is seen. It can be as “normal” as a coupon in a magazine ad, although this is not optimal as discount ads bring in customers who are shopping, looking for a bargain. These types of customers are “right now” buyers. As long as there is a rock-solid plan to turn these price shoppers into repeat or ongoing customers, everything is great. Tara mentioned that she has had numerous contractors and trade people come into her home and has only ever had one send anything after the visit. Some suggestions she had for example were a chimney cleaner could send a follow up with: Postcard thanking her for her business A magnet that she could put on her refrigerator with the company contact info and phone number Wintertime chimney weather-proofing tips A personal thank you note Getting repeat business from current customers who are used to paying you truly is picking the low-hanging fruit! Even though Tara came in on a discount coupon, they could have easily turned her into a repeat shopper for an annual fireplace checkup (but they There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download. 4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet. Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
A book a week? Are you crazy? Well, it helps. Tara Jacobsen and her writing partner Rebekah Welch set out to write a book a week. In this podcast, Tara outlines how they put out a book a week, the planning and tools she uses, and the shortcuts she developed. Along the way, she talks about how she doubled her blog traffic, the importance of niche-ing down, how the Pareto Principle played out in her book sales. And if a book a week sounds like too much, we talk you through the steps of writing a book a month. Tara has more than 20 years of marketing experience, she's smart, funny, and has NO PROBLEM giving you the behind the scenes how to of what she does. Get to know her better at http://marketingartfully.com/
Are you or do you know a vintage or one-of-a-kind seller on Etsy? Feeling a little forgotten by Etsy’s last round of sales, leaders in the Etsy space, and online seller groups? Well boy do we have an episode that’s tailor made JUST for you. Tara Jacobsen from Marketing Artfully and So Glamorously Vintage joins us today to cover everything you need to know about vintage and one-of-a-kind SEO. Tara is a true leader in the SEO space - she’s joined us before on the podcast - and we are super excited to have her back today to focus on vintage SEO.
is, in shop owner Mikala's words "a blind effort to create a cohesive, curated collection with the intent to use fabulous style to bring attention to and support charities who are doing a great job". Mikala does this by following her 3-Step Plan to Save the World With Vintage, and yes, in our convo she lays out the exact plan and how she is working it right now. Mikala has a background in non-profit fundraising and so she has a real passion for helping charitable organizations that are doing good. This played a huge role in the founding goal and the intent/mission behind which is to show people how little it takes to make positive lasting change... She does this by donating 10% of the proceeds she receives from all sales in her shop to the various charitable organizations she chooses to support. Greater Goods Vintage: Topics Discussed Mikala's process for selecting/vetting charitable organizations to support Jumping into Etsy "blindly" vs. strategically planning entry onto Etsy Vintage shopping vs. Thrifting... One and the same, or is there a difference Time management and organization for full-time work from home business ...and much much more Resources Mentioned - Mikala supports various charitable organizations at different times, this is the one she is currently supporting (as of the date of our convo) (Tara Jacobsen's Etsy shop) Mikala's Etsy Shop ShoutOut - run by Jennifer Fleck where she sells, in her own words, "passionately pretty vintage clothing" Best Ways to Reach Mikala Etsy shop: Website: Email: GreaterGoodsVintage [at] gmail [dot] com Social media: Please take a minute to subscribe and leave an honest review of the podcast in and . That really helps to get the word out about the show. Connect With Me: Twitter: Follow Facebook Group: - This is where I'm connecting with you after the podcast. Lots of fun convos here too! Facebook: Like the Pinterest: Instagram: Google+: Email: Use the OR interview [at] convome [dot] com
My guest this week is Tara Jacobsen of . Tara is also a 15-year marketing expert and when I learned that she recently opened up her brand new Etsy shop, , I was very interested to learn how her marketing background was helping her as an Etsy business owner and wanted her to share some marketing tips and information with us. You can learn all about Tara's marketing services at and also see what she's done in that arena in the past. Tara's also a professional speaker so get ready for a long and very detailed conversation. I'm very grateful to have had her as my guest as she shared lots of valuable information and agreed to use me as a case study to test out how well the service packages she offers Etsy sellers work, so stay tuned for the "before and after" follow up episode to see how things panned out ;) Topics we discussed: The joys of marketing Knowing the right time to get help Know who your perfect customer (or "avatar") is Time management for multi-passionate entrepreneurs and busy parents Etsy shop promotion (it's always nice to learn how a professional marketer gets things done... ;) ) Social media marketing strategies And much much more... Resources mentioned: - for finding and removing inactive Twitter followers - tool for Etsy SEO and keyword research - for creating graphics e.g. shop banner, logo, etc. - for curating items you like Tara's Etsy Shop ShoutOut: - she makes cute and adorable paper clips and page markers (tell her Tara sent you :) ) Best ways to reach Tara: Websites: and Etsy shop: Twitter: and Pinterest: and Instagram: and Please take a minute to subscribe and leave an honest review of the podcast in and . That really helps to get the word out about the show. Connect With Me: Twitter: Follow Facebook Group: - This is where I'm connecting with you after the podcast. Lots of fun convos here too! Facebook: Like the Pinterest: Instagram: Google+: Email: Use the OR interview [at] convome [dot] com
In this FUN episode, Paul G Walmsley chats with Tara Jacobsen of Marketing Artfully. Tara has written 26 books on marketing and her website is jam packed full of marketing courses, tips, techniques and strategies.
This is a very fun interview with Tara Jacobsen about how if you have a business you must find your USP.
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