Podcasts about postcards

Welcome to the Weekday Weird, today we are discussing the JFK Assassination for the millionth time.. Enjoy.  Best way to support us! Enjoy the Videos & Hit Bell for Notifications  ►Our YouTube Channel: https://www.youtube.com/watch?v=9hk-rY3mRps Our other YouTube channel: ►Scary Story Society https://www.youtube.com/channel/UC8wcoLFxi5jLwE9OHhnF8qw WEBSITE:  TheWeirdNetwork.com ►Get some gear at our SHOP: https://www.ShopNightmare365.com/   SUBMIT Your Stories & Experiences  ►Weird Club Hotline 732-660-8893  ►E-mail the new snail mail: Nightmare365Podcast@gmail.com Reddit: Chat & Share your stories!  https://www.reddit.com/r/Nightmare365/        ►Join the Postcard Club:   ►Donate to our VENMO for a Postcard or just to help out: https://venmo.com/code?user_id=3113686939992064014   Our Friends Mike & Tom from Jack-o'-Lantern Press:  Website: https://www.jackolanternpress.com/ Find their Book “Transylveinya Traveler” at https://amzn.to/3u5Ao8d   Let's be social media friends: Instagram:https://www.instagram.com/nightmare365/ Twitter: https://twitter.com/Nightmare365pod Twitter: @WeirdNetNews https://twitter.com/WeirdNetNews Facebook:https://www.facebook.com/Nightmare365/?ref=bookmarks For any questions or concerns regarding our show or information we may use on our YouTube channel, please contact us through the email stated above and we'll get back to you within 48 hours.    STAY SPOOKY Matt & Greg 

Previously, Pearl and Luca (with the help of Lawrence and Captain Ron) successfully defeated and captured the raging Alpha Mega Gyarados outside of Portobello Port and kept it out of Team Nasty's clutches! Now that the storm has calmed, it's time to figure out what enraged it in the first place. How did the AMG Mega Evolve on its own? What caused it to emerge from the depths and make its way to this coastal town? And what has Captain Ron been up to lately?? GM: Jonah M. Jackson Pearl: Sarah Katherine Zanotti Music: FoolBoyMedia – Video Game Land Mikel & GameChops – Route 3 https://music.gamechops.com/album/pok-chill Pokénerd Scott – In Flight Instigation, Fighting in a Lucid Dream, Large and In Charge, Street Fight, The Discovery of Fire https://mobile.twitter.com/Garbomania Zame – PokéCenter Jubilife Village, Humilau City Gym Remastered, Lakes Theme Arrangement, Beach Cave, Battle! Alola Elite Four Arrangement https://www.youtube.com/user/ZameJack GlitchxCity – Pokémon Mystery Gift Theme Remix, Red and Blue S.S. Anne Remix, X and Y Super Training! Remix, Johto Olivine Lighthouse Remix, Pokémon Ruby and Sapphire- Rival Battle Theme Remix https://www.youtube.com/user/GlitchxCity Fluidvolt – Smiling Sigh TabletopAudio.com – Whirlpool, Docks District, Lively Café, Quiet Cove, Storm at Sea, High Seas Pursuit

Fitting being so close to Walt Disney's 123rd birthday. Here is an episode about Walt's history being displayed in Disneyland, Disney's Hollywood Studios, and Disney California Adventure. Below are some of the regulars on Art Throw Down, Follow all of them on Instagram anyway for great art and postcards in your Instagram feed: Hipstadufus, luluvision, jlynch9923, greenmosspaper, georgemailsart, state_of_the_funyun, RussRomano2021

550. Part 1 of our conversation with Shane K. Barnard about his research into Tabasco Sauce and Bayou Teche. Holding a Ph.D. in history, Bernard has served as historian and curator to McIlhenny Company for over twenty-five years. He is the author of Tabasco: An Illustrated History and several books about Cajun and Creole history. "Teche: A History of Louisiana's Most Famous Bayou. Recipient of a 2017 Book of the Year Award presented by the Louisiana Endowment for the Humanities. Shane K. Bernard's Teche examines this legendary waterway of the American Deep South. Bernard delves into the bayou's geologic formation as a vestige of the Mississippi and Red Rivers, its prehistoric Native American occupation, and its colonial settlement by French, Spanish, and, eventually, Anglo-American pioneers. He surveys the coming of indigo, cotton, and sugar; steam-powered sugar mills and riverboats; and the brutal institution of slavery. He also examines the impact of the Civil War on the Teche, depicting the running battles up and down the bayou and the sporadic gunboat duels, when ironclads clashed in the narrow confines of the dark, sluggish river" (Google Books). This week in Louisiana history. November 24, 1813. W.C.C. Claiborne offers $500 reward for Jean Lafitte's capture. This week in New Orleans history. Lee Dorsey Passes Away, December 2, 1986. Born in New Orleans on December 24, 1924,  singer Irving Lee Dorsey was a childhood friend of Fats Domino. His biggest hits were "Ya Ya" (1961) and "Working in the Coal Mine" (1966). Much of his work was produced by Allen Toussaint with instrumental backing provided by the Meters. Dorsey died in New Orleans on December 2, 1986. This week in Louisiana. Victorian Christmas Joseph Jefferson Home & Rip Van Winkle Gardens 5505 Rip Van Winkle Rd. New Iberia LA 70560 Tours of the Joseph Jefferson Home and Rip Van Winkle Gardens decorated for the Holiday Season. November 28, 2022 — December 31, 2023 Website Phone: (337) 359-8525 Email: ripsrookery@yahoo.com Postcards from Louisiana. Sam Bee and Bailey Barrows write a Thanksgiving poem on Frenchmen St. Listen on Google Play. Listen on Spotify. Listen on TuneIn. The Louisiana Anthology Home Page. Like us on Facebook. 

Are you looking to hit the ground running with powerful ground marketing strategies? Our ground marketing course offers a range of actionable steps utilizing local restaurants, gyms, corporate locations, and small businesses in your area! With step-by-step scripts, foolproof plans, and real-time video demonstrations, you'll master the art of effectively engaging with your local community to attract new patients effortlessly. Click this link to join the community! https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍‍In this week's episode, we're back with the direct mail genius, Aaron Boone, to unveil even more secrets from our upcoming course on targeted and effective direct mail marketing. With another sneak peek into the heart of the course, Aaron is giving you valuable insights on targeting strategies, neighborhood selection, and leveraging patient data for precision in your direct mail campaigns. Join us as Aaron delves into the intricacies of overcoming geographical barriers, sequencing mailings for maximum impact, and the strategic benefits of zoning in on specific areas. Plus, we explore the world of specialized mailings, understanding their potential and navigating the limitations of purchasing specialized lists. Whether you're a seasoned marketer or just starting, this episode promises to be a treasure trove of actionable strategies to elevate your direct mail game!‍You can reach out to Aaron Boone here:Website: https://mvpmailhouse.com/Email: info@mvpmailhouse.comFree Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/‍Mentions and Links:Useful Terms:EDDM - Every Door Direct Mail‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Aaron: Okay, guys, here we go. So I take direct mail and I break it up into a few different segments and what we're going to do on this course is we're going to talk through on this first course here, about how to target, where to target, which homes do you mail to? And in subsequent courses, we will go into the actual design itself, what offers work best, what messaging colors, Size of card, all those kind of things, and then eventually into the tracking and matchback audit, so you have 100 percent ROI in your direct mail.But let's start with the first one. Where, what audience, who responds to direct mail, all of those good things. So, I'm sharing here on my screen some of our proprietary software. Yes, this is a behind the scene look, so you can kind of see some of the software that we've built. To be able to better target homes for our offices now as a quick frame of reference here as i've worked with offices all across the country One of my favorite things to look at is actual patient data now follow me on this There's grand openings that obviously don't have any patients So you don't know where people are going to come from But one of the easiest ways to get your arms around a practice right off the bat to know where to mail Is by looking at your existing patients?Where do they mail? So I've built software, what I call a heat map, to be able to better target your hottest neighborhoods. Where I've found, over a hundred million plus cards I've mailed, where I've found my best results, I know it sounds really simple, but it's targeting the neighbors in the neighborhoods of your existing patients.Where do they live? Being able to target their neighbors. Now, let's talk about this a little bit. So you see here on my screen, this is just a little demo account here. Uh, you look outside here and I kinda put some radius rings just to give you an idea. Now most people have heard, oh, you want to target your patients within three to five miles.Now, there is some truth to that, actually a lot of truth, but here's the problem. When people do direct mail or even digital marketing, What they do is they draw a big circle around their office, just like you see here on my screen, and they mail to all those homes. The problem is, especially when you get into more densely populated areas, uh, suburban areas, there's a lot of homes, and it's going to cost you a lot of money to hit all those.And the other problem is, many of them won't respond. There's certain areas that will not respond to your marketing. So, let me show you what I mean. When, when a typical office comes in and says, hey, I want to do direct mail, here's where they start with. Let's look how many homes are around. Well, here in my data, or in my software that I built, if you were to look at 10 miles around this practice, there's actually 276, 000 homes.There's no way you're going to be able to afford that many cards. So some people say, Oh, well, what if I shrink it down to just five miles? Okay, well, uh, even shrinking it down, you're still dealing with maybe a hundred thousand homes or 50, 000 homes. But the problem is they don't come in a perfect circle.Patients do not come in a perfect circle. So why do you market in a perfect circle? What I'm getting at is if you really look at where the, this office's patients are coming from. You're going to find some significant geographical barriers as you start looking at rivers, lakes, interstates. All of these things will impact how patients come to your practice.It's really interesting. So I've done literally thousands of these heat maps. And what I mean is I have an office jump into their existing practice management software and you run a quick new patient report. Just addresses. And instead of guessing where to mail, so for example, when an office typically comes to me, they'll say, hey, alright, I, I want to mail to these, uh, this, these homes.This is 30, 000 homes. So a typical direct mail order would be three mailings of 10, 000 cards. Okay? So that's what this gray area represents. Looks pretty normal, right? It's kind of about a two and a half to three mile radius. The problem is, when I run their heat map, look where their patients are coming from.So this particular office, had been mailing for years with very little to no results. Why? Because of these significant geographical barriers. So instead, I use this patient data and I'd create an area more like that, where patients are coming from. Don't fight geographical barriers, okay? Rule number one, you'll always be fighting them and you'll be really frustrated of why patients won't come to you from this perfect circle.Okay, so for new practices, now you kind of have to use, uh, leverage of knowing, but here's a couple rules of thumb. Be conscientious of geographical barriers like rivers, lakes, interstates. Also, people tend to migrate towards cities. You can kind of see how all these patients come out here, but very few are willing to leave a city to come out to an office. so once we kind of look at the area here, I then break these up into digestible zones. So I recommend to have two or three zones of where you're mailing. So in this case, I took those 30, 000 homes and I broke them up into three groupings, or zones, or drops, however you want to call them. So mailing one would hit these 10, 000 homes in green, mailing two the next month in red, and the next month in blue.Okay, so you have these different zones. Now, what kind results would you expect? Well, this is really interesting. I'm going to show you a screenshot of how I typically break it down and why I suggest mailing in this sequence. So, let me pull over here from my other screen here real quick. Kind of a quick little picture so you can kind of see what I mean.But when I do these heat maps, proximity to practice is a huge criteria. Do not make the mistake that a lot of people make. They'll say, Oh, well I have a patient that drives 10 miles, 20 miles with direct mail. You do not want to chase onesies and twosies out here. You want to stick to your closest best homes.Now, you can filter out neighborhoods based on income. if you don't accept state care, you can remove those lower income neighborhoods. but in general, uh, I like to remove, if you're not state care, I like to remove the lowest 10 to 20 percent of income levels. Boom. Take them out of the map and then we add the next best neighborhoods.But results typically come like this. So here's an example of a heat map. So, think of it like rings, okay, a donut. So this first ring is going to be your number one ring. This is where you're always going to get your most patients at the highest rate. It's what I call your core area, let's say that represents about 10, 000 homes.So people say, well, why don't you just mail to those areas? That's your best area. Now, it is an approach for certain offices. The problem is, If you're looking this at for a long term solution, if you just keep mailing to that first zone one right here in the middle in this ring, what's going to happen is you're going to get diminishing returns and over saturation.So you want to be able to work it around. This next ring is your second best responding area. And then this outer ring is kind of hopeful, more risk, I guess I should say. Because you're getting further away from your practice. And now you've opened yourself up to more competition, greater distance to travel, and all those things matter for patient flow.Okay? So, understand this. The reason why I like mailing in this sequence, with one, two, three, or just like this example here, is if you hit mailing one to all of these red homes, well, almost a third of them are in your A plus area, the other third is in your B, and C. So you're going to get a good combination of results from your best, second best, and third best.Then month two, let's say, you go to your green, same thing. You're going to have some core area, a little bit of the necks, and then some stretch area. And same for the blue. So you can kind of get an idea of why I like that home. Now, if you're looking for a temporary, just quick fix, and you don't plan on doing this very long, maybe just one, two, three months, for sure, I would recommend hitting just a bullseye of those closest best homes. and then you could be done if you're looking for a long term solution. Sequencing is really important and it's something that I can kind of talk through. It's different for every office, but it's something to be conscientious from. The reason why I like three zones is it gives you a nice seasonal message.So, for example, you could mail January, February, March, New Year's message to all of them. renewed benefits, tax returns, that kind of stuff. Then, well, you're going to get used to getting more new patients, and you're going to want to keep getting them, right? So, instead of not mailing, you come back to Zone 1, and you mail there, and now you're in April, May, June, July, August, September.So, even if you mail every month of the year, you are only going to hit the same home once every quarter, and you have a new design and a new message when you hit them. So, It absolutely can continue without getting any diminishing returns. In fact, I have offices that have mailed literally every single month for years, and the results get better, if anything, rather than drop off.Because what happens is you start to get, repetition. And you always hear the importance of repetition in marketing. Okay? Now, um, I also need to sell results. I want it to work. So the better sequencing you can put in place, the better results you're going to get. Sometimes if you just hit the same area, you'll get a big spike in the beginning, But then results start to drip off because you're getting over saturation or diminishing returns I recommend to always change the message as you come to the home.So it's always current So this is kind of a funny card they did specifically around the holidays or in during the winter But then in spring you want a spring card back to school card So keep your designs and i'll talk about that in the next segment. But in short This is what is basically like a carrier route method.So if you're doing EDDM, I personally don't like EDDM, although it saves a couple pennies in postage, you're limited in what you can do. So for example, with the postage I use, I can hit these green homes, and I can actually take out your patients. So your patients don't get the mail, but all of their neighbors do.Hopefully that makes sense. It's really important, especially if you're running an aggressive offer. You don't want your existing patients to get this if you're running an aggressive offer. Well, the postage that I use, I can take those out. So, anyway, you, EDDM people out there, you're do it yourselfers, hopefully this can help you.Um, I also like to track each mailing individually with its own tracking phone number. So I know exactly how well, how well January does here compared to February compared to March. So anyway, that is kind of an initial approach. Now, there's a lot of things behind these scenes that we can dive into and you should also.You don't have to just blank it. If you want a more specialized mailing to specific neighborhoods, well, there is, you know, my software makes it really easy. I can dive right in here. I have these built right into actual postage routes. so for example, if I have your, uh, your heat map here, I can literally tell this office exactly where their highest market share is.They have 79 households, 119 patients in that little zone right there. 106, 000 in production. So, I've built some really cool tools that help you actually dive into this. where I can literally mail to just your highest producing neighborhood, okay? I can also target just new mover areas. So there's a lot of variables you can do nowadays with direct mail.So, gone are the days, the old days, where you used to have to mail to the entire zip code or entire city. You can literally get pretty granule diving right into these hottest neighborhoods. Now, one thing here before I wrap up this segment. Oftentimes, like a pediatric practice or an orthodontic office will ask me, Hey Aaron, can I buy a list and only mail to homes with a 2 to 8 year old, let's say.Oh, and by the way, I want to make sure that home has an average income of 80, 000 or more. Sounds good, you guys have heard that, right? Oh, let's only mail to homes with kids. Sounds great for pediatric practice. Here's the problem, and I've tracked tons of these mailings. Yes, there are such lists. The problem is they're never that accurate.Follow me on this. When was the last time someone knocked on your door and said, Hey, Dr. Smith, do you have a four year old living here? And by the way, how much money do you make? Right? It doesn't happen. Okay, now there are lists out there. There's actually a creepy amount of data out there about all of us and about our homes and our neighborhoods.But when I buy that list, one, it costs more money than mailing to a neighborhood as a whole. Two, increased postage. Because now instead of mailing to these colors like you see, Imagine if you were just mailing to those drops. Let's say these pin drops are, just homes on that list. They have a, a four-year-old or five-year-old or whatever.So the problem is these lists just aren't that accurate and you get a lot of return mail too. anyway, hopefully that helps. So there's a specialized list mailing where you only mail to, let's say, 5, 000 homes with a certain criteria.Like I said, you're typically going to expand about 12 to 15 cents more. The problem is when I track it, meaning listening to every recording, tracking the results, I rarely get better results. I found it better because it's less postage, closer to target a neighborhood as a whole. rather than, uh, individual homes.Okay? But a lot of that depends on where this is. Now, occasionally I will recommend a specialized mailing. Let's say I get this patient list that you're seeing right here and there's no rhyme or reason of where patients are coming from. They're kind of scattered all over. I typically see that for specialty practices.If that's the case, then yes, I would recommend exploring a specialty list. Finding a list of only homes that have a 60 year old person or older if you're targeting a certain demographic or only homes with these children that we talked about. Most cases, nine times out of 10 when you do a heat map, it is going to be very telling of where you should target.I've done these heat maps for, practices all across the country for, from DSOs to small, uh, groups. And you're going to find it really interesting where they're coming from. So, anyway, I hope that helps kind of put together a plan. Happy to answer, expand a little more on different questions. Multi zones is the way to go because you can rotate areas and you can consistently get new patients every month.Rather than just a band aid fix. Keep it growing and keep those patients coming in. Be selective. You can target certain routes, carrier routes, or neighborhoods, however you want to look at it. But target the best ones. Remember the geographical barriers of entry as a recap. Okay, thanks. I hope this was helpful, and I look forward to talking to you on the next segment.Thank you.‍

Continuing on with a special Disneyland Postcard series, but also starting journey into the America on Parade parade. Some fun history and the first of a few episodes about this parade. Also check out @mrdaps @dapsmagic and @disneyrewined for some Tokyo Disneyland coverage. Below are some of the regulars on Art Throw Down, Follow all of them on Instagram anyway for great art and postcards in your Instagram feed: Hipstadufus, luluvision, jlynch9923, greenmosspaper, georgemailsart, state_of_the_funyun, RussRomano2021

549. This week we're happy to have Louisiana's current poet laureate Alison Pelegrin visiting us. 'Alison was born and raised in New Orleans, Louisiana. She received an MFA from the University of Arkansas. Pelegrin is the author of Waterlines (Louisiana State University Press, 2016); Hurricane Party (University of Akron Press, 2012); Big Muddy River of Stars (University of Akron Press, 2007), which received the 2006 Akron Poetry Prize; and The Zydeco Tablets (Word Press, 2002). About Pelegrin's poetry, Martha Serpas writes, “Alison Pelegrin is one of the sharpest wits to come out of the Bayou State in a long time. She can conjure Louisiana's present-tense, unapologetic, tragicomic drama with authenticity.” She teaches at Southeastern Louisiana University and lives in Covington, Louisiana. In 2023, she was appointed the poet laureate of Louisiana through 2025' (Poets.org). This week in Louisiana history. November 18, 1719. The ship Les Deux Freres brings first mass-arrival of Germans to Louisiana. This week in New Orleans history. Royal Street Branch Library Opens November 25, 1907. The Royal Branch at 2110 Royal Street (Royal at Frenchmen), funded by a grant from Andrew Carnegie, was the first NOPL branch to open, on November 25, 1907. Two other branches, Algiers and Napoleon, also built with Carnegie funds, opened shortly afterward and continue to serve the public today. The Royal Branch was a one-story and basement structure of the Doric style of architecture. It was fire-proof, the exterior and interior walls being of pressed brick and the floors of concrete. It occupied a lot 65 by 98 feet, and sat upon a low terrace. The interior space was divided into reading, attendants', janitor's, storage and toilet rooms. The reading-room was 40 by 50 feet with a ceiling height of sixteen feet which had no interior columns or other obstructions — giving the impression of an even larger room. This week in Louisiana. Louisiana Colonial Trails Scenic Byway Distance: 484 miles Duration: Two to three days for a self-guided tour Website Colonial Trails, 484-miles long, offers visitors cultural connections among the French, Creole, Anglo, African American and Native American at sites along the Colonial Trails Byway. Sites include several military fortifications such as Forts Randolph and Buhlow, Camp Beauregard and Fort Polk; fields of cotton and Frogmore Cotton Plantation and Gin, Kent House, the oldest standing structure in Central Louisiana, Melrose Plantation, home to primitive artist Clementine Hunter, Tunica-Biloxi Cultural and Education Center, the Delta Music Museum and the Louisiana Political History Museum among so many others that tell the overarching story of Louisiana history. Postcards from Louisiana. Thanksgiving Poetry by Aislinn KerchaertListen on Google Play. Listen on Spotify. Listen on TuneIn. The Louisiana Anthology Home Page. Like us on Facebook. 

Welcome to the Weekday Weird, today we are discussing the debt we must all pay, really something we talk about a lot in a way and the Haunted Emlen Physick Estate  LINKS FROM THE SHOW:  https://capemaymac.org/experience/emlen-physick-estate/ https://cmmac.ticketapp.org/portal/product/225 https://www.findagrave.com/ Best way to support us! Enjoy the Videos & Hit Bell for Notifications  ►Our YouTube Channel: https://www.youtube.com/watch?v=9hk-rY3mRps Our other YouTube channel: ►Scary Story Society https://www.youtube.com/channel/UC8wcoLFxi5jLwE9OHhnF8qw WEBSITE:  TheWeirdNetwork.com ►Get some gear at our SHOP: https://www.ShopNightmare365.com/   SUBMIT Your Stories & Experiences  ►Weird Club Hotline 732-660-8893  ►E-mail the new snail mail: Nightmare365Podcast@gmail.com Reddit: Chat & Share your stories!  https://www.reddit.com/r/Nightmare365/        ►Join the Postcard Club:   ►Donate to our VENMO for a Postcard or just to help out: https://venmo.com/code?user_id=3113686939992064014   Our Friends Mike & Tom from Jack-o'-Lantern Press:  Website: https://www.jackolanternpress.com/ Find their Book “Transylveinya Traveler” at https://amzn.to/3u5Ao8d   Let's be social media friends: Instagram:https://www.instagram.com/nightmare365/ Twitter: https://twitter.com/Nightmare365pod Twitter: @WeirdNetNews https://twitter.com/WeirdNetNews Facebook:https://www.facebook.com/Nightmare365/?ref=bookmarks For any questions or concerns regarding our show or information we may use on our YouTube channel, please contact us through the email stated above and we'll get back to you within 48 hours.    STAY SPOOKY Matt & Greg 

People will try to describe the experience you have at the Sphere but let's start with saying it unlike anything you've experienced before.  It doesn't matter if you see the film or a live act, this will be different.  Which is exactly what Madison Square Garden Company was going for with the Sphere.  You'll find a lot of comparisons to IMAX, Disney's Soaring Attraction, 360 theaters but that's only because how else do you describe something never done before.  The Sphere is one of those rare attractions that lives up to the hype, not only breaking the technological ceiling set before it but creating a new form of entertainment.  Let's discuss some of the ways its unlike anything you've seen before.   First, the Sphere is located behind the Venetian convention center.  It's the largest spherical building ever constructed at 366 feet tall and 516 feet wide.  The exterior also features 580,000 square feet of LED displays, making it the largest LED display in history.  It cost approx. $2.3 billion to build and took 4 years to bring to life.  Construction started in 2018 with a planned opening in 2021 but had to put the project on hold in 2020 due to supply complications brought on by the COVID pandemic.  When progress resumed, materials and technology costs had increased causing the originally projected $1.2 billion dollar price tag to almost double by the time it was completed.   The Sphere is the most expensive music and entertainment venue in history.  It seats 18,600 and with standing room accommodations that can handle up to 20,000.  10,000 of those seats have haptic technology incorporated into the seats.  They work in conjunction with 4d features like scent and wind.  At 160,000 square feet, the 16k resolution wraparound LED screen is the largest and highest-resolution LED screen in the world.  The sound system comprises of 1,600 speakers installed behind the LED panels.   The experience starts the moment you enter the venue.  The atrium is large enough to fit the statue of liberty or the Saturn V rocket.  Inside, you'll find five humanoid robots throughout the venue introducing you to the Sphere as well as interacting with patrons.  While the technology is impressive, personally, I would best describe them as borderline creepy.  That said, they are powered by AI and have the ability to react to those that interact with them.   The Sphere isn't designed to host things like professional sporting events typically presented in the round.  However, it would fit well with events like boxing, MMA, WWE, esports or even award ceremonies in addition to concerts and films. Today, we are going to discuss both the film and the concert experience.   The Film   Darren Aronofsky, probably best known for the films like Requiem for a Dream, Black Swan and The Whale, is the director of the first film ever captured in 18k.  It's called “Postcards from earth” and tells the story of a dystopian earth that humans have had to evacuate due to all the damage done to it. It follows 2 humans waking up from cryo-sleep after their journey to another planet that can sustain life. Darren uses this narrative to showcase what sort of film experience only the Sphere can offer. It can probably be best described as a love letter to the planet featuring some of the most breathtaking scenes ever captured on film. The film is 50 minutes long and ticket prices start at $89, increasing based on the better the seat location.   The Show   So a few of things to get out of the way: First, I know this is a divisive band. People seem to love them or hate them. I happen to be in the “love them” camp, and I don't really care if you're in the “hate them” camp.  Music opinions are entirely subjective and no one is going to change anyone's mind.  With that in mind, I'd like to ask those that aren't interested to simply move on instead of voicing your distaste. It's not that you can't have an opinion, it's just that I don't like K-pop, but I don't mention that I don't like K-pop everytime the subject comes up. What I'm saying is don't yuck someone else's yum, okay?  Also, if you think U2 is the worst ever for putting a free album on your iPhone several years ago, but you continue to buy all things Apple, your opinion has no weight here. Second, I recognize that this isn't 360 Vegas Album reviews, and I'll try to keep that in mind as I discuss this show, but the Achtung Baby album is the center of this show, and it's the genesis of my love for this band, so forgive me if I spend too much time discussing the virtues and nuance of the album. And finally, I'm not going to have too much to say about the experience at the venue.  Our seats were general admission, so we were standing room on the floor. They brought us in a separate entrance from everyone else who had seats, and we never saw the lobby or any of the concession areas.  I wish I could comment more on the rest of the facility, but my experience doesn't allow that.   Allright, so back to point 1.  “Achtung Baby” made me a U2 fan.  I came out at a time when I was looking for my own music and not just listening to the music my parents listened to.  I always thought it was a brave album: U2 had won two Grammys for The Joshua Tree and came back four years later with Achtung Baby as if to say, “Glad you liked that, now here's something completely different.” It's an album about conflict and resolution; a result of recording in Berlin after the reunification, and during the time guitarist The Edge was going through a rocky divorce. I also think it's a very “Vegas” album.  It's dark, it's sexy, and it's full of temptation references. There's an arc through the album, and you can argue that it tells the story of a night out that goes a little too far, and the reconciliation that comes with the sunrise. So all of that is to say that when I found out my favorite band would be performing my favorite album in my favorite city, I packed up my favorite person and made for the promised land.   Again, our tickets were General Admission, which is standing room only on the venue floor.  We've done this once before; more than ten years ago. I waited in line all day to get us “close” to the stage, and always felt as though it was a one-time thing.  When we bought General Admission tickets for this event, I made it clear to my wife that I was not going to spend a day in Vegas waiting in line. Thankfully, the event attempts to address this, somewhat successfully. If you have General Admission tickets, you can arrive at the Sphere between 8 am and 1 pm the day of the event to get a numbered wristband. Then you return to the venue around 5 pm, and they let you in based on the number on your wristband.  It's not a perfect system, though. We drove to the Sphere to pick up our wristbands, and they didn't allow parking on the property for wristband pickup. So we had to park on a crowded side street and walk around a bunch of F1 fencing and bleachers to get to the part of the venue that was distributing wristbands. I understand charging for parking when there's an event, but not even letting someone park to run in and get a wristband for 2 minutes is bonkers. We stayed at the Wynn the night of the show, so we walked to the event in the evening. Getting there is easy, and there are signs through the Venetian directing you there. I thought we were going to end up taking the new pedestrian bridge that crosses over Koval from Venetian to the Sphere, but here again, they directed GA ticketholders out of the Venetian convention center building along Sands Avenue, where we had to cross Koval via the crosswalk. Then we had to walk along the north side of the building and enter via the “East VIP entrance.”   Here is another complaint about the venue. They have got to streamline their entrance procedures. I think about a venue like T-Mobile Arena, which has similar capacity to the Sphere. It takes less than 5 minutes to scan your ticket, pass through security, and be inside that place. Sphere needs more doors, and more Security people at the door to make that process a little smoother.   Once inside, we were directed down very dark, moody hallways toward the GA area. We stopped to use the restroom along the way, and I found the restrooms to be suitably massive. Excellent capacity for restrooms only intended for the GA crowd.  There was also a bar/lounge, but we didn't really check it out.   Upon entering the GA floor, we ran into a wall of people.  I had seen in videos from previous shows that it seemed as though the stage left side had fewer people than stage right, and they literally dumped us out on the stage right side. We pushed our way over to the stage left side, and so despite getting there long after we should have with our wristbands we ended up about 10 people back from the stage. Not bad.   We sat on the floor because it was still about an hour and a half before the band was to take the stage.  I was pleasantly surprised to see a whole herd of cocktail waitresses walking the GA floor and taking drink orders. I have never seen that on a General Admission floor before. Around 7:30 or so, a DJ started playing. He was DJing from this modified car that slowly moved around the GA floor. When I heard the band chose a DJ for the opening act, I was really hoping that it wouldn't be “oonce-oonce club music,” and it turns out that I had nothing to worry about.  This guy knew his audience, and was playing rock and pop hits from the 80's and 90's.  The crowd was really getting into it and singing along with songs like “Livin on a Prayer.” It was a great fit.   At about 8:40, the lights went down and the crowd got loud.  Slowly, the band took the stage. Bono started singing a sort of short acapella song that I have not heard before, then the drums kicked in and the band launched into Zoo Station, the opening track of Achtung Baby. I don't want to spoil what happens, but I'll say that the way the band uses the screen here to kick off the show is really cool. If you think you might want to see the show, I'd recommend staying spoiler-free about the intro. It's really fun.   The band played 7-8 tracks from Achtung Baby. They did not play them in exact album order, but in this first section, they played songs from the first 2/3rds of the album. Then they shifted gears a little and played a few other songs, mostly acoustic. This was the day after the Hamas attack on Israel, so this was mentioned, followed by I Still Haven't Found What I'm Looking For, Pride (In the Name of Love), and MLK.   Then Bono announced it was “time to wake the Baby up,” and the band went on to finish Achtung Baby.  This was probably my favorite part of the show for a couple reasons: 1) It's later in the show, so fewer people had posted photos and videos of this portion, so there were more surprises and 2) it's really the emotional emotional climax of the album, so I've always felt those songs hit pretty hard.   After finishing the 2nd Achtung Baby section, the band said goodnight, but of course returned for their encore. The encore was kind of a greatest rocking hits section, where they did songs like Elevation, Vertigo, Where the Streets Have No Name, Beautiful Day, and of course, their new Vegas anthem Atomic City.  I won't spoil Atomic City either, but it had some of my favorite visuals of the show.   Let's talk about some of the visuals. We were concerned that where we were sitting, we would be so close to the screen that we couldn't appreciate the whole thing.  There were times that we found ourselves looking around and above to take everything in, but I don't think we missed out on anything by being so close. There was another concern about getting dizzy. Some people get Vertigo (ha!) in Imax theaters, and the Sphere is like Imax on steroids. We only felt a little dizzy at one point, and that was during “Even Better Than The Real Thing.” So during this song, it has maybe the most impressive and complicated graphics of the entire show. They are structured like a moving monument to Elvis and Vegas, and they slowly and steadily move downward. I was looking up at these graphics and following them down with my eyes. When my eyes got to the fixed point of the stage, it felt like the stage was tilting up from the back and we were about to all fall over. They don't really use any flying or moving visuals that might convey motion from the viewer's point of view, so there weren't any other times I felt dizzy or motion-sick.   At the end of the day, I think if you don't like the band - if they just rub you wrong no matter what they do - you're probably going to stay away, and that's fine. If you like a few of their songs and want to see a rock concert unlike anything else you've seen, it's worth checking out. And if you call yourself a fan, then you really shouldn't miss out on this experience. I think a band or artist could be intimidated by this venue and this space, it would be easy to be afraid of being upstaged by the visuals and the scale of everything, but I think U2 is the perfect group to launch this facility. 25 years ago they were touring with (what was at the time) the biggest video screen in the world, so these are guys who know how to utilize large scale visuals in their shows and embrace the technology.

CREDIT TO DANIEL AND CHARLOTTE --- Support this podcast: https://podcasters.spotify.com/pod/show/john-stemmer/support

Are you looking to hit the ground running with powerful ground marketing strategies? Our ground marketing course offers a range of actionable steps utilizing local restaurants, gyms, corporate locations, and small businesses in your area! With step-by-step scripts, foolproof plans, and real-time video demonstrations, you'll master the art of effectively engaging with your local community to attract new patients effortlessly. Click this link to join the community! https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍‍In this week's Monday Morning Marketing episode, we're thrilled to welcome back Aaron Boone, the marketing maestro from MVP Mailhouse. Today, Aaron is pulling back the curtain on our ground marketing course, offering an exclusive sneak peek into the world of direct mail tips and strategies. Join us as we delve into the art of showcasing your brand effectively through postcards, exploring the secrets to attracting precisely the patients you desire. Aaron shares insights on selecting the best images, crafting compelling offers, and optimizing headers for maximum impact in your location. Wondering which postcard style delivers the best bang for your buck? Aaron breaks it down. Plus, he sheds light on the importance of tracking the average new patient value over the first year and reveals ingenious ways to create urgency without a firm expiration date on your offers. Listen today for a glimpse into our ground marketing course and lesson on elevating your outreach game!‍You can reach out to Aaron Boone here:Website: https://mvpmailhouse.com/Email: info@mvpmailhouse.comFree Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Aaron: Hello. Hello. Thanks for joining me for another course. So, all right, this one is pretty excited and it's a common question that comes up a lot. Once again, my name is Aaron Boone with MVP Mailhouse. And today, for this particular segment, we are going to talk about designs. What works, what doesn't, what even down to the size of card.Let's talk through a number of things. These are common questions that a lot of people have. And then, um, kind of the elephant in the room, I think, when it comes to direct mail. A lot of people think, like, they have to give away the farm, so to speak, in offers. So, we're going to talk about offers, what works, what doesn't, and uh, let's go from there.So, here on our website, I'm just going to go in, just so you guys have some visuals, you don't have to just stare at me, you can look at a few different designs. There's a few elements of every design that we want to focus on. So, granted, what I put here on the website are definitely more of our generic stuff.And then from here, we customize each one of our designs. I think that is the first thing, right there. Is, you need to be able to, hopefully you guys have already worked your brand. Like, what is your message? Are you a low priced leader? Which is okay if you are, Or are you a high end boutique place doing Botox and other things?I think it's really important to identify, your strengths are. So my number one suggestion for your direct mail piece, when you design it, is play to your strengths. I know it sounds really simple, but play to your strengths and your design. and as I kind of talk through that, I'm going to say there's different ways to illustrate that.So I've done, I've tracked all different types of mailings. You know, millions of mailings across the country. From trifold, bigger brochures where you really get into some big case type dentistry. to small little handout cards that are mailed. to large oversized postcards. Here's what I recommend. I have found over, over my time, now it can vary by area for sure in my case, but I feel the best bang for your buck is a 6 inch by 11 inch postcard.That's what I recommend. Why? Well, a couple reasons. When you get the mail, here's a standard envelope that you would typically get, right? In the mailbox, there's bills, there's other things. Well, the nice thing about this size is it's just a little bit longer. So it stands out in the mailbox. It doesn't get lost in the shuffle.That's the downside of a smaller card. that could get lost behind the bills and get thrown away. Totally invisible. So if you go with a bigger oversized postcard five and a half by eight and a half is also a really common, you can do it a little cheaper because you can print more of them in a, in a typical print run.Um, but even if you do a trifle, just make sure it's a little bigger than the standard envelope. So that's why I like anything five inches and beyond and width and in length. I typically recommend that it's either a little shorter than a standard envelope, or preferred, even longer. So I hope that makes sense, so it kind of stands out.Okay? Alright, so, once you have decided on the size, now it's what is the message. Okay? Now you see a very vanilla card here, but there's actually some important elements that we're seeing on this right off the bat. Okay? Of elements that I try to look for and that I want to incorporate. So this is a good, I guess, template to start with.Not to mail, but to start with and improve. So number one, I always like a clear, bold headline, um, message right at the top. Some sort of, um, header right to the point that gets the customer, the potential patient, right into the mindset, okay, this is for dentistry.Okay, I think that's important. The next is a really great image. Alright, too often you might do a card with, bad imagery. I prefer actual, office photos, so if you have some cool pictures of the docs, or of the team, that's what I recommend to put on the card. Now, if you don't have those, remember what I say, play to your strengths.So, if you don't have a good looking office, well, don't put it on the card, right? the staff isn't maybe as photogenic, well maybe don't use that angle. So play to your strengths, whatever it is, as far as the imagery goes. But big, solid images. Let me pull over another here onto the screen here where you don't have to just stare at me.But kind of an example here is a big, solid headline up here. You know, right to the caring for our community smiles. Whatever your, your tagline is. Okay, always include, highlight, and then the image that we talked about. A logo, phone number, and then also, I like to have something specific for the time.Notice on this one, New Year, New Smile, Benefits Renewed, End of Year Benefits, Use it or Lose it. Notice it's not the feature of the card, it's an FYI. The feature of the card is you, your branding, your name, your logo. Okay? Other elements to look for, I typically like to have offers, we'll talk about those in a minute.On the back, this is a pretty standard type design, where you have offers, you have services. Always big bold phone numbers,  address, Aaron: and I like to have a map on the back also. Picture of the doc or practice, if applicable, um, and, reviews. And reviews are really important too. So, the next thing is, here's a question that I get a lot about, um, cards.You know, let's say you want more implant cases. Okay? Sounds great. Implants are, are great. They're valuable. But, here's the problem. If you only target implants, what about the home that gets a card and needs three crowns? You don't want to lose that. So, I like to incorporate multiple angles.Don't be too specific just for that big case. Now, there are such things for sure. I've done implant specific mailings. Um, no doubt about it. But in general, I like to keep it a little broader. So I'm capturing more, people that might need crowns, might need Invisalign, might need implants, a little bit of everything because you never know what's going to resonate, what's going to jump.Um, if you're doing a grand opening, always make sure you really highlight the grand opening on the card. I think it works really well. Here's an example here. Grand opening, this is for an orthodontic practice, that was new. Have some personality to it. Kind of like I'm into this is, this is one of our offices that just always kind of does silly designs or thoughts and it works really well for them.So, anyway the next step is, is let's get into some of these offers. Why do you always see some of these offers and what do they mean? Well, let's talk about it. It's different by specialty, but in general, my rule of thumb, I'm just trying to find you a, a quick example Okay, so for this one, you guys have seen the 49, 59, 99, 149, whatever it is.Sometimes you'll include just the exam and x rays, and sometimes you'll include the cleaning. Now there's a couple things you can learn from this. So this is designed to target cash patients. Alright? My rule of thumb is this. I like multiple offers. And those that are wondering about offers, offers work.Okay? I've tracked 100 million cards, 100%, they work. And it doesn't mean, and this is a misconception in marketing, that offers are a bad thing. Okay? We all like deals, right? put yourself in the consumer. They need a dentist. They could go to this office, or this office. You all accept their insurance.What stands out? Well, sometimes it's just a little perk to push them over the edge. They like your card, it resonates, the picture, maybe the staff picture resonate with them, but you're also giving them free whitening after paid exam x ray cleaning. So, I recommend to have an offer for cash patients, an offer for insurance patients, um, and a big case offer.In general. So what does that mean? An Invisalign offer or an implant offer? Free implant consultation. Okay? Because the value of that is so high, it's worth you taking a chance. And maybe having a little bit of a loss later on some time. The other thing is this and I think this is lost a lot of times. is your average new patient worth over the first year? Think about that. The average new patient value, I typically see around 1, 000. So 750 to 1, 250 over the first year. They come in, 6 month visit, 12 month visit, around 1, 000. Now what if they need 3 crowns here, but this person never comes back? You know, you have kind of this lot of patients that are coming in.But the average, if you think of that, the average person's worth about 1, 000. So and that's just in the first year. So if it costs you 50, 100 discount to get them in that first time, and then they like you and they keep coming back again and again and again, plus they refer their friends and family, that 50 that you gave up front is long forgotten.That free whitening tray is long forgotten in two years from now when that has turned into 20, 000 from that patient, from their family, and a couple co workers they referred to you. So don't be scared of offers. Now, I will say this. If you're not great at case acceptance, or you're not good at retention, my rule of thumb is this.The more confident you are in those, the more confident you are in retention, the more aggressive you should be in your offer. Follow me. If you can get them in the door, you know they're going to stick and they're going to stay, be more aggressive on the front end. If not, then there needs to be more skin in the game.Maybe instead of a, you know, 99 exam x rays, maybe it's 249. Maybe it's 149. but cash offers are typically ones that have dollar amounts around them. Insurance offers are typically the number one insurance offer in the country. It's nothing new. You guys have all heard it, but it's actually free whitening, right?Because it's something extra that after they come in and pay for their exam and x ray, then you're going to give them a free whitening trade or a, you know, I prefer like, um, rather than using chair time, getting even like some take home tray, take home kits. That's a really easy alternative, to that.This particular example here is free new patient exam and x ray. Now notice it doesn't pay for cleaning, but it gets people in the door, gets you looking in their mouth, helps you build that rapport, and then you turn them into great long term patients. Okay? Just because someone is calling about a deal does not mean they're just a price shopper.They genuinely need a dentist. When was the last time you just called a tire shop just to haggle pricing, but you didn't need tires, right? You don't do that. So you're not going to call and haggle with the dental office If you don't actually need dentistry, so I think that's a misconception is people are calling because they actually need a dentist it's the staff's job to get it away from the price and more about the value And the need and the health and we'll talk about that in a later segment when we talk about front desk training So, all right in general though, so for the design offers work.Don't be scared to use them Remember seasonality in your messaging. As you do this like I said new year end of year that type of stuff Grand opening really feature that grand opening be bold imagery. Remember demographics. Keep that in mind, okay, of who you're targeting. Are you targeting the Hispanic population?Are you targeting, other demographics or income levels or things? Be conscientious of that. If you use stock photography, imagery you should work, or use, should reflect your patient base. because that's who you're targeting. And for some offices, I might, it might vary. As I mail to zone one, up to the north of the practice, maybe it's more Hispanic, maybe it's black more to the south, it's Asian or white on another area.You can rotate that imagery in your designs. So, it resonates a little more. But I love big staff photos. I like, um, strong messaging for the time of the year when it is. It'll help people move quicker. One last comment here before we wrap up this one. Expirations. So that's another question people ask me. there's two parts of this. One is should you put at the bottom of your offer? Free whitening expires three, three, 2022, you know, six weeks out or a month out. My recommendation is no. Now you want to create urgency, so what I recommend is typically put something like expires in four weeks, expires in six weeks, okay?That will create some urgency, but it doesn't have a deadline date because what happens as I track these calls, people get the card, they put it on their fridge. Cause they're not ready to call now. They pull it down in a couple months and if they see a hard date, the shelf life's less. You're less likely to call if it has a firm expiration date.Oh, it's already expired. But if it says in four weeks or six weeks, they start the way, huh? I wonder if that's still valid so we literally hear on recordings all the time. Hey, I have this postcard I've had on my fridge for a few months Are you guys still accepting new patients and are you honoring your free whitening offer and guess what you should teach your front desk?Oh, yes. Absolutely. We are with who do I have the pleasure of speaking with thanks for calling and turning that into an appointment It is worth that front end that twenty thirty dollar whitening kit To have this patient who's going to bring you possibly thousands of dollars tens of thousands of dollars with their network of family and friends If you can earn their business, okay, so on the designs be bold be bright.I like bright fresh colors I like if you're gonna use stock photography use fun pictures Okay that stand out of their mail of bills and other things that you get in your mailbox What's Aaron: gonna resonate because we are all in this space in the dental space, you know, sometimes we'll say well do people look at their direct mail, well, the answer is yes. That's why people keep mailing because they're making money. If you're in an area where you're getting direct mail from competitors, well, guess what? They're not doing it because they're losing money. It must be working for them or they wouldn't keep doing it, right?So it means you're in a responsive area. I will say there are certain parts of the country that respond better than others for sure. If I have a little more risk, I would say it's more in inner city areas, high rise apartment complexes, those kind of areas. But if your practice is outside of major, major beltway, um, into suburban single family areas, rural areas, all of those do really well.Certain States will respond better than other States. But regardless, even if the dentist across the street is doing direct mail to don't be scared. Just come up with your own message and find what is resonating in your area because not even if there's, you can't eliminate competition, right? There's competition all over, but you need to stand out when they see your car, okay?And it happens all the time. Create a design that resonates and stands out and represents you. Play to your strengths, don't be scared of offers, and always use a tracking number on it. And I'll talk about that in our next segment of how to better track your mail. But anyway, hopefully that was helpful in some of uh, these things.Now remember, certain states have certain guidelines. If you put offers on, for example, in some states, like Florida, you need to put the code to the procedure, and also, the value. Some states you're required to put the value. So if you put free whitening, regular price. 99. Normally, 3. 27, whatever it is.So those are the only other restrictions you really need to think about. Anyway, hope this was helpful and I hope you're creating great designs out there and test them, try different things and see what works best. And when you find that sweet spot, continue to push that. All right. Thanks so much. we'll talk to you soon.Bye.‍

This week we look at the Santa Fe Railroad at Disneyland plus some details on the postcards sent from Disneyland. Plus incoming mail from @jamalfox and @disneyinpopculture Follow Disney in Pop Culture Below are some of the regulars on Art Throw Down, Follow all of them on Instagram anyway for great art and postcards in your Instagram feed: Hipstadufus, luluvision, jlynch9923, greenmosspaper, georgemailsart, state_of_the_funyun, RussRomano2021

548. We talk with Allison Alsup and Jessica Kinnison, who run the New Orleans Writers’ Workshop. "Since its founding in Spring 2017, the New Orleans Writers Workshop has aimed to affordably meet the need for quality creative writing classes in the New Orleans community. Joining forces with an ever-growing number of community partners that embraced the venture like only New Orleans can, NOWW has held one-day, two-day, four-week, and nine-week classes at the New Orleans Museum of Art, the New Orleans Center for Creative Arts, A Studio in the Woods, and the Southern Hotel, among other venues, in addition to free workshops at public libraries and in nonprofit or congregate settings, including Orleans Parish Prison, Project Lazarus, and 826 New Orleans... Allison Alsup is an award-winning writer, teacher and editor. Her debut novel, Foreign Seed, is slated for publication by Turner Publishing in August 2024.  She holds an M.F.A. in Fiction from Emerson College.  Her short fiction has won multiple contests and appears, among other places, in the 2014 O'Henry Prize Stories and the U.K.‘s 2018 Manchester Fiction Prize shortlist, her non-fiction in Best Food Writing 2015.... ​Jessica Kinnison's work has appeared in Columbia Journal, Phoebe, Entropy, Juked, and The Southern Humanities Review, among other publications. A 2018 Kenyon Review Peter Taylor Fellow, her story “Star Party” placed second in the 2019 Tennessee Williams Festival Short Short Fiction Contest." This week in Louisiana history. November 11, 1984. Louisiana World Exposition closes with financial loss. This week in New Orleans history. Shortly before 6 p.m. on November 18, 1926, the Orleans-Kenner commuter train was struck and overturned at the Southport crossing by a string of boxcars being back toward the river on a Louisiana Railway and Navigation Company switch track. More than a dozen passengers were injured, though only two of them were taken to the hospital. This week in Louisiana. The 4th Annual Human Horse Races will take place on Nov 23rd, 2023 from 11 – 3 P.M. at Easton Park in MidCity. Website Entry is free. Live music is provided and food and beverages are available. Purchase betting tokens to place donation bets on the horse you think will win the following round. Winners of races receive prizes, and betters get an entry for a chance to win a mega-prize! All donations benefit local animal & wildlife rescue initiatives. The 2023 beneficiary will be Greeno Equine Sanctuary located in Leblanc, Louisiana. Postcards from Louisiana. TBC Brass Band & Hasizzle at Satchmofest in the Old Mint in New Orleans. Listen on Google Play. Listen on Spotify. Listen on TuneIn. The Louisiana Anthology Home Page. Like us on Facebook.   

A listener writes to us all the way from Poland about a few okay things: hammocks, postcards and picnics. “It's Going To Be OK” is a daily podcast from Feelings and Co. Each morning, we bring you a short story, essay, or interview about one thing that makes us (or our guests) feel like it might not all be so bad – even if some things are. Share your OK thing at 612.568.4441 or by emailing IGTBO@feelingsand.co. – “It's Going To Be OK” is brought to you by The Hartford. The Hartford is a leading insurance provider that's helping to simplify employee benefits by making them more personal and easier to understand. The IGTBO team is Nora McInerny, Megan Palmer, Claire McInerny, Marcel Malekebu, Amanda Romani and Michelle Plantan. – The transcript for this episode can be found here. Find all our shows and our store at www.feelingsand.co.

Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: www.MailerMomBootcamp.com I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home! FREE CONTENT FOR YOU: Instant Download: 35+ Free Lead Generation Ideas for your Real Estate Business www.bit.ly/LeadGenPDF Want access to the full eBook? Grab it here: www.bit.ly/LeadGenEBook FREE CONTENT FOR YOU: Instant Download: 175+ Video Ideas for your Business https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: Geographic Farming Sheet Cheat for Real Estate Agents https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: 25 Examples of high converting Farming Mailers for Real Estate Agents https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: 35 Social Media Post Ideas - Free Mini Content Calendar https://mailchi.mp/3keysrealestategro... join our Email List: http://eepurl.com/gO5HzT AVAILABLE AS A PODCAST: *Google Podcast: https://www.google.com/podcasts?feed=... *Apple Podcast https://podcasts.apple.com/us/podcast... *Spotify https://open.spotify.com/show/1sgiHkf...

#956 - Vincent Varvel The Vincent Varvel Interview is featured on The Paul Leslie Hour. Are you here? We're going to take that involuntary, subtle nodding of your head as an affirmation. Welcome to The Paul Leslie Hour. We've got a short interview from our radio archives with Vincent Varvel. It was back in January 2008, your host Paul made a visit to chat with guitar sensation Vincent Varvel. With a degree in Jazz performance, composer Varvel now teaches jazz guitar at Washington University in St. Louis. Vincent Varvel has recorded, performed and written with a great number of artists including Sarah Cloud, Mark Holland of Autumn's Child, and was a member of the Peter Mayer Group. Paul was inspired to do this interview with Vincent Varvel from listening to Vincent's solo album Pictures and Postcards on the Little Flock Music label. He's released a few more albums since then, you can listen and enjoy at http://www.vincentvarvel.com Real quick, we've got many more interviews we need to bring out there from the past 20 years. You can help give yourself and others the gift of stories, just go right here. And we thank you for supporting independent media and the spoken word. Now let's listen in —together! To hear things from the Vincent Varvel perspective....original, tasteful and thought-provoking. The Paul Leslie Hour is a talk show dedicated to “Helping People Tell Their Stories.” Some of the most iconic people of all time drop in to chat. Frequent topics include Arts, Entertainment and Culture.

Postcard from Bangkok! Tony Damian and Andrew Rich chat with M&A partner Nonnabhat Paiboon on the latest on Thai and South East Asian M&A.

You might know Giaan Rooney as an Olympic swimmer - she won a gold medal for Australia in the 2004 Athens Olympics as part of the 4 x 100m medley relay team. And you might have seen her on TV, presenting everything from the weather to Postcards. But did you know this one time athlete is now also a macadamia farmer? Along with her fifth-generation farmer husband Sam and their kids, Giaan now lives on a farm in the Northern Rivers region of New South Wales. https://www.instagram.com/giaan.rooney/ Follow The Producers on Instagram https://www.instagram.com/producerspodcast/ Host Dani Valent  https://www.instagram.com/danivalent Host Anthony Huckstep https://www.instagram.com/huckstergram/ Executive Producer Rob Locke https://www.instagram.com/foodwinedine/ LISTEN TO OUR OTHER FOOD PODCASTS https://linktr.ee/DeepintheWeedsNetwork The Producers is a food podcast telling the stories of producers, farmers, growers and makers.. A Deep in the Weeds Production An Australian Food Podcast from the Deep in the Weeds Network.

You might know Giaan Rooney as an Olympic swimmer - she won a gold medal for Australia in the 2004 Athens Olympics as part of the 4 x 100m medley relay team. And you might have seen her on TV, presenting everything from the weather to Postcards. But did you know this one time athlete is now also a macadamia farmer? Along with her fifth-generation farmer husband Sam and their kids, Giaan now lives on a farm in the Northern Rivers region of New South Wales. https://www.instagram.com/giaan.rooney/ Follow The Producers on Instagram https://www.instagram.com/producerspodcast/ Host Dani Valent  https://www.instagram.com/danivalent Host Anthony Huckstep https://www.instagram.com/huckstergram/ Executive Producer Rob Locke https://www.instagram.com/foodwinedine/ LISTEN TO OUR OTHER FOOD PODCASTS https://linktr.ee/DeepintheWeedsNetwork The Producers is a food podcast telling the stories of producers, farmers, growers and makers.. A Deep in the Weeds Production An Australian Food Podcast from the Deep in the Weeds Network.

The metaphorical beach that I’ve been lounging on for the last couple of weeks. I figured I needed to get out and see if I remembered how to walk.

(English Interview) A special event held in Caulfield park gave attendees the opportunity to send digital postcards with a personalised message to the hostages in Gaza, with the hope that they will receive it once they are released from captivity. Ayal Marek is speaking to SBS Hebrew about the "Give Them Hope Now" Campaign.

547. This week to caught up with Isabelle Jacopin, an artiste peintre born in France, who has been drawn to the world of art since her early childhood. In 1998, her artistic path led her to New Orleans, where she delved into pastel painting, using the vibrant city as her muse. She sketched the lively streets, vibrant clubs, and distinctive elements that make New Orleans so unique. In 2004, Isabelle transitioned to oil painting on linen canvas, a medium that has held her fascination ever since. Her work is characterized by thick impasto strokes, bursting with vivid colors and energy. To experience Isabelle's captivating artwork firsthand, pay a visit to her gallery, 829 Royal Street, in the New Orleans French Quarter. You can also connect with her through her website, Instagram, and Facebook for further insights into her creative world. Please visit our website and subscribe to isabellejacopin.com where new works are added regularly.  This week in Louisiana history. November 4, 1811. The Territory of Orleans met for the Constitution Convention preceding statehood. This week in New Orleans history. Born in New Orleans on November 11, 1956, Fred J. Luter Jr. became the first African-American president of the Southern Baptist Convention on June 19, 2012. According to Southeastern Baptist Theological Seminary president Daniel L. Akin, this was ". . . the most significant event to happen in our [SBC's] history since our formation". This week in Louisiana. Wild Turkey 3 Miler Website Mane Street West Monroe, LA US 71292 Thu November 23, 2023 West Monroe, LA 71292 A portion of proceeds will go to Grace Place Ministries, Inc. Out and back. Race will start on Pavilion. Left on exchange. Right on Wassan. Left on Grahtham.  Turn around on Industrial and head back the same way. Overall male/female, masters male/female, 10 and under, 11-14, 15-19, 10 year age groups. Registrants will receive a shirt. Must be picked up in person. Packet pickup will be Wednesday, 11/22, from 1:00 to 5:00 p.m. 1866 Forsythe Av., Monroe (Fleet Feet). If you can't make it Wednesday, you can pickup on race day. However, we strongly encourage you to pickup your packet on Wednesday. Postcards from Louisiana. Listen on Google Play. Listen on Spotify. Listen on TuneIn. The Louisiana Anthology Home Page. Like us on Facebook. 

CONEY HATCH CELEBRATES 40 YEARS WITH A NEW ALBUM ‘POSTCARD FROM GERMANY' – OUT NOVEMBER 10THPERFORMING LIVE AT THE EL MOCAMBO - NOVEMBER 11th Coney Hatch, one of Canada's iconic rock bands will release a live album titled “Postcard From Germany” via Anthem Records this Friday November 10th. In celebration of this release, Coney Hatch will perform their final live performance of 2023 at the famed El Mocambo in Toronto on Saturday, November 11th.“We've been halfway around the world this summer with shows at Sweden Rock and Hamburg, Germany,” says singer/bassist Andy Curran. “So, returning to the El Mocambo is a special homecoming for us. We love playing in Toronto, it's where we began this ride, and it's a perfect time to celebrate 40 years together.”Recorded on December 12, 2018, at HEAT Festival in Ludwigsburg, “Postcard from Germany” is a live recording of Coney Hatch's first-ever live show in Germany. Comprised of a double CD, in addition to "Postcard from Germany," two new songs will be included, as well as a remastered version of Coney Hatch's classic self-titled debut.This special edition 2 disc CD will be available for purchase at all physical retailers across Canada and at the band's live show on Nov 11 in Toronto.

Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: www.MailerMomBootcamp.com I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home! FREE CONTENT FOR YOU: Instant Download: 35+ Free Lead Generation Ideas for your Real Estate Business www.bit.ly/LeadGenPDF Want access to the full eBook? Grab it here: www.bit.ly/LeadGenEBook FREE CONTENT FOR YOU: Instant Download: 175+ Video Ideas for your Business https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: Geographic Farming Sheet Cheat for Real Estate Agents https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: 25 Examples of high converting Farming Mailers for Real Estate Agents https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: 35 Social Media Post Ideas - Free Mini Content Calendar https://mailchi.mp/3keysrealestategro... join our Email List: http://eepurl.com/gO5HzT AVAILABLE AS A PODCAST: *Google Podcast: https://www.google.com/podcasts?feed=... *Apple Podcast https://podcasts.apple.com/us/podcast... *Spotify https://open.spotify.com/show/1sgiHkf...

Welcome to the Weekday Weird, today we are discussing the aftermath of Halloween. I have on Michael from https://www.jackolanternpress.com/ Best way to support us! Enjoy the Videos & Hit Bell for Notifications  ►Our YouTube Channel: https://www.youtube.com/watch?v=9hk-rY3mRps Our other YouTube channel: ►Scary Story Society https://www.youtube.com/channel/UC8wcoLFxi5jLwE9OHhnF8qw WEBSITE:  Nightmare365.com ►Get some gear at our SHOP: https://www.ShopNightmare365.com/   SUBMIT Your Stories & Experiences  ►Weird Club Hotline 732-660-8893  ►E-mail the new snail mail: Nightmare365Podcast@gmail.com Reddit: Chat & Share your stories!  https://www.reddit.com/r/Nightmare365/        ►Patreon: Join the Postcard Club:  https://www.patreon.com/Nightmare365   ►Donate to our VENMO for a Postcard or just to help out: https://venmo.com/code?user_id=3113686939992064014   Our Friends Mike & Tom from Jack-o'-Lantern Press:  Website: https://www.jackolanternpress.com/ Find their Book “Transylveinya Traveler” at https://amzn.to/3u5Ao8d   Let's be social media friends: Instagram:https://www.instagram.com/nightmare365/ Twitter: https://twitter.com/Nightmare365pod Facebook:https://www.facebook.com/Nightmare365/?ref=bookmarks For any questions or concerns regarding our show or information we may use on our YouTube channel, please contact us through the email stated above and we'll get back to you within 48 hours.    STAY SPOOKY Matt & Greg

Alan Chiasson's career path has certainly been an interesting one.  From firefighter to holding a peace officer's commission to tactical paramedic and finally working as a military contractor.  Alan was part of a group overseas known as the Pony Express.  They completed all types of missions including getting the troops their long-awaited mail from home.  Check out Alan's book chronicling all his time overseas! Link below. OfficerPrivacy.com - DELETE YOUR PRIVATE INFORMATION FROM THE INTERNET https://officerprivacy.com/officer-privacy?affiliate_id=4192703   Post Cards Through Hell https://www.amazon.com/Postcards-Through-Hell-Alan-Chiasson/dp/1952439434   Contact Steve - steve@thingspolicesee.com Support the show by joining the Patreon community today! https://www.patreon.com/user?u=27353055           -Video of the interviews           -Vinyl TPS logo sticker           -Patron Shoutout            -Exclusive posts and direct messaging to Steve Please rate and review on iTunes! https://itunes.apple.com/us/podcast/things-police-see-first-hand-accounts/id1384355891?mt=2 Shop Merch / Subscribe / be a guest / Contact  www.thingspolicesee.com Join the FB community!  https://www.facebook.com/thingspolicesee/ Background consultation - Ken@policebackground.net

APPRECIATION Postcard HODA SHERIF by Uptown Radio

Matt may look like he lost a fight with a board he was working on, but, happily, his head's in the right space to join Garrett for today's discussion regarding the long-term impact of consistent relationship-building efforts, particularly through such methods as postcard campaigns and nurturing past connections. Together, they explore the challenges of measuring ROI in real estate marketing, emphasize the importance of personal presence and intention in achieving tangible results, and introduce the concept of the Ninja system's ‘multiplier effect'. Garrett and Matt stress the significance of viewing your database as a cumulative space, housing every person you've ever interacted with, and, instead of deleting contacts who may not seem immediately valuable, they advocate for maintaining these connections, recognizing the potential for future opportunities. The episode further underscores the importance of implementing consistent systems and staying engaged with your contacts, whether through live interactions or automated flows. Sharing some of their personal anecdotes, our hosts vividly illustrate how long-term presence with valuable information can yield unexpected business opportunities and referrals. Essentially, today's episode emphasizes the enduring impact of cultivating relationships and staying true to one's authentic self in the real estate industry, offering a path to success for both energetic extroverts and quiet introverts alike. Speaking of cultivating relationships, be sure to join the more than 13,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you'd like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you'd like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.   Episode Highlights: Consistency and intention in relationship-building efforts The challenge in calculating ROI in real estate marketing The vital nature of personal presence and energy Ninja Selling's unique approach The crucial nature of staying in touch with past connections Postcard campaigns and client events Ninja's multiplier effect Prioritizing A+ contacts in your database while maintaining long-term connections    Quotes: "This is not a you were born with it or you're not. This is total control. It's a skill." "Those relationships are going to yield some fruit for you down the line." "You can sometimes burn up some of those relationships by trying to overthink them." "Ninja is not one for one, but it's cumulative. There's a multiplier on it." "When you believe in your systems and you have consistency, it's not the work." "It's not about hearing from people. It's about being present in their world." "It's about how long can we stay in someone's world with valuable information?"   Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA   Ninja Selling www.NinjaSelling.com @ninjasellingofficial   Ninja Coaching: www.NinjaCoaching.com @ninja.coaching   Ninja Events www.NinjaSelling.com/Events   Garrett garrett@ninjacoaching.com @ninjaredding   Matt matt@ninjacoaching.com @matthewjbonelli   The Ninja Selling Podcast Facebook Group Ninja Coaching Book Study Ninja Mastery   Ninja Selling by Larry Kendall   Michael Doyle Properties  

On this very special episode, we invited two of our friends in Thailand, Scott and Christina, to have a conversation about the work they do in Thailand, what they have learned during their years serving there and what we often get wrong about “missions.”

This week, we talk postcards, cookbooks, and the joy of thrifting in Florida. We chat with our friend Gabrielle Calise of the Tampa Bay Times, who gives us recommendations, and shares her antique decor obsessions. Later, we uncover the fascinating history of postcard advertising style. Pick up your copy of FLORIDA! right here!   Thank you to Gabrielle Calise for chatting us with us this week! Read more of her articles right here: For 2 decades at Bern's Steak House, this piano man has delighted Tampa How a Florida punk rocker inspired her mom to get back onstage   All of the music was originally composed. 

‍‍In this week's Monday Morning Marketing episode, I'm joined by former NFL player turned dental direct mail expert, Aaron Boone! Aaron has over 12 years pioneering new technology and methods for improving direct mail response exclusively in the dental industry. He and his team have mailed and tracked the results of over 100 million mailings for offices all across the country. In this episode, he shares the current state of direct mail in the dental industry and his secrets to minimize risk and maximize results. If you want to grow your practice and are currently doing direct mail, have done it in the past or are even considering doing direct mail in the future, this is a must watch episode filled with GREAT advice and strategy for any office.Dive into this episode for Aaron's best tips and tricks you may be missing with direct mail!‍You can reach out to Aaron Boone here:Website: https://mvpmailhouse.com/Email: info@mvpmailhouse.comFree Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/‍Other Mentions and Links:Rolls-RoycePimp My Ride‍‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Aaron. So talk to us about direct mailers. How can we utilize this or what advice, suggestions or methods can you give us that will actually help us attract new patients with this? What is the current state of it? Aaron: Great. Well, no, thanks for having me on and to address this. So, my name is Aaron Boone.I'm founder of MVP Mailhouse and this is all I do all day, every day is direct mail for dental practices. So if you're going to ask someone what the current state of direct mail is, uh, good thing asking me, I don't do websites. I don't do digital marketing. I do direct mail for dentists all across the country.So, you know, it is interesting that you said that. What is the current state? You know, if anyone has ever asked. Hey, how's direct mail do for your office? You're going to get some mixed results, right? Some people are going to say good. Some people are going to say not good. it's actually one of my favorite questions when offices reach out to me.I ask him, have you ever done direct mail? Yes or no? Yes. Uh, yeah, but I'm not sure how well it did or it didn't work for me. One of my next favorite questions is, what didn't work? What part of it? And for direct mail to work, you kind of need to break it down. That's like me asking, hey, uh, that root canal you did didn't work.Well, what part of it? There's so many prep phases and finish phases and all that stuff, right? So with direct mail, you know, there's there's a lot of different components of it And I know I don't have great lighting and different things like that But if you can control the variables just like if you're doing a root canal Just like if you're placing a crown you're going to have best results and best long term results so if I were to break them down, I guess to kind of answer that question to control the variables Number one is the design What are you sending out there?Number two, the areas that you target and when you target them and how you target them, how often, et cetera. There's a science behind all of this. Um, and there's a lot of data that we've tracked over the years, hundreds of millions of cards for dentists, and we've tracked every call. And that's the, the third component is how you're tracking.Are you putting phone numbers on? Are you actually doing an audit on the back end where you match who came in and really knowing which ones came from the postcard? Okay, and then the fourth phase is making adjustments, refinement, because what works for your office might not work for your friend the next town over or the next state over or across the country.Okay, so I guess that's how it kind of, and I'm happy to break down and dive into any one of those different variables, if any of them resonate with you. Yeah, yeah, Michael: because I feel like, um, correct me if I'm wrong, or maybe whenever we want to decide to do direct mailers, we're like, we get excited, we do the design and everything, and then we put in a huge, Amount right pricing wise and then you said you got a pivot right continue to pivot and make adjustments So would you recommend hey test the waters out first and then continue to make pivots or is it more like now?Give it all you got on the first round and then well, that's Aaron: a good question. so yes I like to take it in stride. I'm a pretty conservative person. I grew up on a goat farm, I'm not just going to go buy a Rolls Royce just because I got some money in my pocket, right?I'm going to take things conservatively and find what I like, what works. Okay. So, what most print companies do and even in the dental. Face there's marketing companies that are really good at websites really good at digital ads They offer direct mail, but that's not what their bread and butter is.It's not what they do So I think there's a lot of bad information out in the industry about direct mail So number one don't fall for the pre printing what I mean is instead of printing a hundred thousand cards planning for the whole year take it in stride only print this month See what works be able to make adjustments What happened you wouldn't believe how many people called me when kovat happened and they're like I already printed a whole year's worth of cards I can't change my message.Well, and that's the other issue with results Is you want to be current with your card right now? We want to use a use it or lose it message. That's what works because it's end of year expiring benefits In January, February, you want to remind people, Hey, new year, new you, new benefits, tax return time, beat the summer rush back to school.When you get a card in the mail, you want it to be current for now. I call it seasonality and dentistry. so that people are getting the message at the right time for that year or what are their situations? Because right now the top drivers the top people they're going to call are people with benefits that haven't used them this year dental benefits and because cash as you go into december cash is getting a little tighter people are worrying about christmas and all the other things But if you're going to lose your insurance benefits Dude, I got to call these people.And that's why you see use it or lose it in the industry so much. So right now, definitely seasonality and dentistry is important offers are another interesting angle to drive response, to increase response. So for example, if you have no dental insurance. And all I'm advertising is specials for insurance people.It's less of a motivator, but if I, cause you think cash. So when you get an offer, when you see these offers for 49, 99, examine x rays, stuff like that, that resonates with cash people because it's an incentive to come in kind of a deal. It doesn't make them a bad patient. it eliminates the barrier of entry to get them to come in.However, if examine x ray, if I have insurance, I just think that's like kind of free. 99 exam extra means nothing to me But if you give me free whitening or if you give me a free toothbrush That's where those offers drive insurance people versus cash people. Okay Now i'm not saying you have to have a crazy offer You want to sell yourself and what's most important is make your card authentic.We recommend real pictures Not stock photography, real pictures of you and your team. Another thing I'll say real quick is play to your strengths. Our designers design these cards. We want to find your strengths. If you don't have a good looking office, don't put it on your card. if you look scary, maybe don't put your face on the card, right?But I don't know how to say that politely, but I'm saying play to your strengths. Right if you're discount if you're low in like as far as pricing lead with that. That's okay If you're a high end boutique lead with that that's gonna resonate With the right people, right? You're not going to get everyone.You don't need everyone. You just need to Consistently grow your practice so anyway That's what i'd say about the designs and the variables and then The last part of it that I think a lot of people make the mistake of is they don't track it So when you pre print cards You don't know if someone called from your january mailing or july mailing because it's exactly the same Right, you just know when they call so every time we mail when we do a january mailing Versus February to the north versus March to the south.We use a new phone tracking number on it. So we know exactly, even if someone calls six months from now, you'll know it was from your January mailing, not your current September mail. Does that make sense? So you're able to track individual areas and designs. And by response to see what's working best. And then, like you said, once you find what's working, okay, now you can hit the gas pedal more conservatively smarter, because you know that every time you mail this design to this area or whatever it might be, you're getting back.Eight times your money, six times your money, whatever it is. And then it's a lot easier too to put your money down right? If you know it's working. Mm-Hmm. , you know, it's like, I don't know, you, you go to the casino yelling, I got a system. No one really has a system at the casino or at the slot machine. But yeah, you're more confident to put some money in because there's always some risk in marketing.I'm not gonna deny that there's always some risk. Mm-Hmm. . But if that risk is minimal, it makes it a lot easier to be confident and put more money into it. Michael: Yeah. No, a hundred percent. And so. With pricing on that, does it become more, expensive, I guess, if it's like, Hey, let's do it, month by month or seasonal by seasonal instead of like, Hey, let's just buy for the year.I get a bulk price and it's cheaper. Yeah. Aaron: So, know, that's a tricky question and I would say it depends on the office. So I have, I don't recommend pre printing. I do have a few offices that want to, because you really only save a couple pennies. The real expense in direct mail is postage. I don't make a dime off it.You don't make a dime, but that's who we need to deliver. And postage rates have gone up four times in the last two years. Like they have gone up. So it makes direct mail more, a little more expensive, a couple pennies more. But here's how I recommend to analyze marketing. And if you read marketing books and sales books and things like that to grow your practice.You need more patients, right? You're going to have attrition no matter what as much as you love your patients and take care of them You're going to lose some they move They their insurance changes. They don't like you whatever happens you lose patients every month Too many offices are not filling in those patients plus some every month and that's probably if someone's watching this They're probably wondering how they can get more right?How do you grow? So it comes down to investment And the thing I love about offices, dentists especially, that have already worked their practice for a few years is you've worked through a lot of kinks. Now, I work with a lot of startups, but that bread and butter office that has been there 2, 3, 5, 8 years, now you've got things dialed in, those are the ones that should be pushing the gas pedal.Because, here's the thing, you're better now at case acceptance, you're more experienced. Your your whole team is better when a patient comes in. They're going to like you better They're going to stay longer because you're better So invest in that, you know people are we're willing to put money into a stock market and some random stock of people that you Have no idea if they're even going to do a good job with the company But dentists have a hard time putting money in themselves.I'm going to bring more patients to me And we as a team are going to take care of these people and they will make us money because then they're going to refer Their friends their family. So the going rate right now for direct mail Uh is I mean a regular stamp is all the way up to what 65 cents. I think right now We're able to do everything design it print it mail it Listen to every call you get grade how well you're still Staff handles the calls give you feedback and an exact ROI when we match the data with your practice management software.You're going to know dollar for dollar, good or bad, what you get with MVP. And that's what our, our, our offices love. But we do all of that for closer to 50 cents. depending on your quantity per cart, everything, postage, tracking, print, everything. So, can it be expensive? Well, sure. Anything can be expensive.But what I would suggest you look at is not necessarily the expense, but what you get back. Okay. If you spent a dollar and got back 2, well, that's good. But what if you spent 2 and got back 5 or 6? Is it the expense or is it the gain? Is it the ROI? So and and that's different for every practice So one of my favorite questions is that I always recommend is define success What is your success?Are you just trying to get the word out there that you're there? Are you trying to get more patients? Are you trying to get more production? So define success and then we can work towards Achieving that so that that office will want to renew again and again and again Because for me and them it's a win win when we continue our partnership, right?That means they're making money the office and that means we're doing a good job Serving them. So that's kind of our goals is we're very transparent We have a scoreboard a dashboard where you know, exactly we don't hide results. I don't call you up and say hey How's the postcards doing? I call you up and say, Hey doc, great news.So far, you've already had 17 calls and 14 appointments schedule. Oh, really? I didn't know that. we're providing real info for real results. And I think that's the missing piece that a lot of people don't have in their direct mail, and you can do this on your own. If you do your own direct mail, great.More power to you, but control the variables. That would be my overall message from this control, the variables, best design, best homes. I'll help you decide which homes and show you that based on where your prank shits are coming from and stuff like that. Track it. And then most important, measure your ROI.And if it's there and you're defining success and, and making the money that you want to get or achieving the results. And keep doing it. Invest in yourself saying. Invest in your office and it grows. So anyway, sorry. That was a lot of talking. Michael: No, no, no. That's good. That's good. And I like that.I like how you say you bring out a good point. Dentists have a hard time investing in themselves. Um, but it is good to kind of get that clarification. You know what I mean? To do it. because I feel like a lot of the times that's what happens. We decide to ask in either a forum, a Facebook group or something.Does direct mail works and people are like, nah, trash don't right now. And this is where we're like, yeah, great. It works. Wonderful. Right. And so I feel like you either come out of that more confused or more like validated on my Aaron: own emotion. Yeah. It's so true. And my argument to that is if you ask the same question, Hey, do digital ads work?You're going to get the same response because for some office it works awesome. And for the next, it doesn't. And that's what's important. I think for each office is understanding what works for you And just because it's direct mail or just because it's a digital or a facebook ad if it's done poorly You lower your chances of success regardless of it.It's So, I might argue that the new junk mail is not direct mail, but actually digital ads. Think of how many digital ads you get on your screen, how many emails you get daily, and the mailbox, it's still there. And it's something that tangible that each one of these homeowners around your practice is going to get and going to be introduced to you.So, I think there's a play for all marketing aspects. I think the challenge for Dennis is to find out what works for them and do more of it. And without properly testing there's some really bad advice that you can take out there because just like you said if you go to These forums well that office that just said it sucks Is in downtown Manhattan and is a totally different population than yours in Savannah, Georgia, wherever your practice is right in the suburbs of this area.So, I think that's the other thing to factor into is don't take blanket statements. I do think that it is important to take advice and I love that. That's what I, one of the things I love about the dental community the support that's there, but sometimes that support and advice. isn't always, warranted or maybe isn't quite apples to apples when they did that root canal, well, it may be a totally different scenario.You know, I was giving you that example of, well, the root canal didn't work. Well, what part? Well, what if they're doing a totally different tooth or a totally different patient that has different types of gum disease or whatever it might be, I'm not a dentist, but you see what I'm saying? You can't compare apples to apples.And, um, I think what's important is finding out what works for your practice. And we do a free, uh, complimentary analysis of your area, even I can pretty much grade your area. Kind of like you remember that TV show, break my ride or hit my ride or something. So literally when an office comes to me, I can put their practice in my mapping software and I can predict how well they will do with direct mapping.And that's pretty powerful. Now there's some cool tools and technology that have evolved over the years. It's not the eighties and nineties direct mail anymore, where you mail to the whole zip code and a whole state, I can literally target your hottest neighborhoods. I can take out your patients so they don't get it, but their neighbors do.Like, there's some cool things that have happened in direct mail, kind of like you do on, on digital. You can target a certain group or a certain, you know, on, on Facebook, these, these kind of, specific target markets. Do that and direct them out. things are capable are a possibility now that they weren't 10, 20 years ago.Nice. Michael: Okay. Awesome. Aaron, I appreciate your time. And if anyone has further questions, you can definitely find them on the dental marketer society, Facebook group, or where can they reach out to you directly? Aaron: Well, I would suggest just going to mvpmailhouse. com go into our website. Um, you can fill out a free contact us form.Yeah, everything is free. No, we're not high pressure sales guys, anything like that. Like I love it's almost like a free exam and x ray. Okay, let me look into your mouth. Let me look around your practice at the homes and I'll tell you what's going on in there. And if direct mail can be a viable source, I'll also even pin drop out your patients so you can see exactly where they're coming from.And find these hottest neighborhoods. It's kind of an X ray of your, of your area to see where you're growing. And that's really the secret is finding where people come from now, because their neighbors are typically their best, the best next patients, similar demographics, you know, you do a lot of, grassroots marketing and things like that.It makes sense, right? You're not going to go knock way on the other side of town. Where no one comes from because you're going to get lower results find your hotbeds And embrace them and continue to grow in those Anyway, yeah, go to our website check it out fill out that contact us form or info at mvp mail house Dot com right in the notes that you heard about us here.I got a little special for anyone. we'd be happy to kind of give them that free exam and x ray that second opinion Even if you're doing direct mail right now Let me give you a free second opinion of where you should be mailing and what you are doing right now Michael: Awesome, man.So that's going to be in the show notes below and thank you for being with me on this monday morning marketing episode‍

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546. We interview Robin Roberts about her new book, City of the Undead. "From its looming above-ground cemeteries to the ghosts believed to haunt its stately homes, New Orleans is a city deeply entwined with death, the undead, and the supernatural. Its location near the mouth of the Mississippi River grants it a liminal status between water and land, while its Old World architecture and lush, moss-covered oak trees lend it an eerie beauty. Complementing the city's mysterious landscape, spiritual beliefs and practices from Native American, African, African American, Caribbean, and European cultures mingle in a unique ferment of the paranormal. A long history of enslavement and oppression have also produced fertile soil for stories of the undead. Focusing on three manifestations of the supernatural in New Orleans — Voodoo, ghosts, and vampires — Robin Roberts argues that the paranormal gives voice to the voiceless, including victims of racism and oppression, thus encouraging the living not to repeat the injustices of the past. Robin Roberts attended Mount Holyoke College, where the presence of its founder's grave in the center of campus kindled her interest in the otherworldly. After receiving her PhD from the University of Pennsylvania, she taught undergraduate and graduate courses with a focus on popular culture and gender. She lives in New Orleans." (LSU Press) This week in Louisiana history. Rebellion against Ulloa began with spiking of protective New Orleans cannons. This week in New Orleans history October 27, 1768. Jazz is Legislated as a National American Treasure. November 4, 1987 In 1987, the US House of Representatives and Senate passed a bill proposed by Democratic Representative John Conyers Jr. to define jazz as a unique form of American music stating, among other things, "... that jazz is hereby designated as a rare and valuable national American treasure to which we should devote our attention, support and resources to make certain it is preserved, understood and promulgated." The bill passed in the House of Representatives on September 23, 1987 and in the Senate on November 4, 1987. This week in Louisiana. Bayou Teche National Scenic Byway Distance: 183 miles Duration: Half-day to two days for self-guided tour The Bayou Teche National Byway has long been recognized as a travel corridor to and through important cultural, historic, natural, recreation and scenic environments. It is located in a three-parish area of Louisiana that exists along the beautiful Bayou Teche west of the Atchafalaya Basin from Morgan City through Franklin, New Iberia, St. Martinville, Breaux Bridge and on to Arnaudville. Primary access to the Bayou Teche Byways occurs from Interstate 10 and US 90. Postcards from Louisiana. TBC Brass Band & Hasizzle at Satchmofest in the Old Mint in New Orleans. Listen on Google Play. Listen on Spotify. Listen on TuneIn. The Louisiana Anthology Home Page. Like us on Facebook. 

Two places to leave your bags at the Disneyland Hotel or with Disneyland locker services. Two more postcards from the same family as last week. Below are some of the regulars on Art Throw Down, Follow all of them on Instagram anyway for great art and postcards in your Instagram feed: Hipstadufus, luluvision, jlynch9923, greenmosspaper, georgemailsart, state_of_the_funyun, RussRomano2021

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We got a Postcard! From Euchale in Heidelberg.   Euchale asks two questions: "1. Have you ever played Age of Mythology. If so, how doyou like the depiction and speech of the various armies of the game? 2. How much of your research happens online, and how much from physical books? Any recommendations on how to find good books related to a topic? Any sources other than books and the internet?"   Join us on Patron patreon.com/ancientwarfarepodcast  

Today I'm doing something a little different on the show. A few weeks ago, I was a guest on an amazing radio show called Postcards to the Universe with Melisa Caprio and she was kind enough to share the recording with me. It's much too long to play here, so I've edited together some bits of the first part where we talk about the root, sacral, solar plexus, and heart chakras, how they affect our day-to-day lives, our physical and emotional well-being, play a part in the manifesting and creation process, and why imbalances can appear. Here's a link to the full episode: Postcards to the Universe Check out all of Melisa's episodes wherever you get your podcasts! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sarah4544/message

“Everything you do is a love letter to yourself,” says Melisa Caprio who combines her work a a visual artist/photographer and author in her book Postcards to the Universe: A Global Movement for Manifestation that shows how harnessing our spiritual powers and entering into a deep conversation with the Universe will manifest the joy and success we desire. Tune in and find out how to write your own postcard to the Universe, send it to Melisa and begin to live the life of your dreams.Check out her website here: postcardstotheuniverse.comThank you for listening. Please check out @lateboomers on Instagram and our website lateboomers.biz. If you enjoyed this podcast and would like to watch it or listen to more of our episodes, you will find Late Boomers on your favorite podcast platform and on our new YouTube Late Boomers Podcast Channel. We hope we have inspired you and we look forward to your becoming a member of our Late Boomers family of subscribers.

Guest host Julie Chavez engages in a heartfelt conversation with author Anne Berest about her intimate and engrossing new book, THE POSTCARD. Anne shares the emotional story of her Jewish family's past, which she slowly uncovered after receiving an anonymous postcard from WWII. She describes what it was like to unwind a mystery leading back to the Holocaust with the help of her mother, her friends, detectives, and graphologists! Her insights reveal the profound impact of exploring one's heritage while dancing delicately between past horrors and a hopeful path forward.Purchase on Bookshop: https://bit.ly/3QimyevShare, rate, & review the podcast, and follow Zibby on Instagram @zibbyowens! Now there's more! Subscribe to Moms Don't Have Time to Read Books on Acast+ and get ad-free episodes. https://plus.acast.com/s/moms-dont-have-time-to-read-books. Hosted on Acast. See acast.com/privacy for more information.

Previously, Pearl and Luca found Captain Ron in the middle of a storm in Portobello Port! After a call with Professor Nichols, they realized the source of the tempest was a huge Mega Gyarados in the water making its way toward the port! What will our heroes do to stop this rampaging sea serpent? Is the SS Clara in grave danger? And what is Team Nasty doing here?? GM: Jonah M. Jackson Pearl: Sarah Katherine Zanotti Music: FoolBoyMedia – Video Game Land Pokénerd Scott – Something Nasty This Way Comes, Large and In Charge, Fighting in a Lucid Dream, Casting Shadows Everywhere, Brawlin' With the Bunch https://mobile.twitter.com/Garbomania Zame – Battle! Miror B. Remastered, Pokémon Colosseum Normal Battle Remastered, Catch! Wild Pokémon GO Remaster https://www.youtube.com/user/ZameJack GlitchxCity – Battle! Aqua Ripley, Hoenn Weather Trio Remix, Pokémon Scarlet and Violet - Penny Battle Theme Remix https://www.youtube.com/user/GlitchxCity TabletopAudio.com – Storm at Sea, Whirlpool

Get a Free Marketing Assessment with Gargle here!‍‍In this week's Monday Morning Marketing episode, we're joined by Shawn Rowbotham from DentalMarketing.net to explore how to effectively use direct mailers and postcards to attract new patients to your practice. Get ready for some eye-opening insights as we delve into surprising research that reveals how even younger generations are increasingly drawn to the power of direct mail. Discover why a pristine 5-star rating might not be the perfect fit for your practice, and learn how to strategically bolster your online presence to up the impact of your direct mail marketing efforts. Plus, we'll dissect the crucial "how" behind prospective patients' search for dental practices and reveal actionable strategies to capitalize on this evolving landscape. ‍Tune into this episode with Shawn for the best up-to-date practices on direct mail marketing!‍You can reach out to Shawn Rowbotham here:Website: https://www.dentalmarketing.net/Phone: 435-503-1725Feature Comparison for Direct Mail Companies: https://www.dentalmarketing.net/all-inclusive-pricing/‍Other Mentions and Links:Google My Business‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Sean. So talk to us about direct mailers and postcards. How can we utilize this or what advice suggestions or methods can you give us that will help actually attract new patients through direct mailers and postcards? Shawn: Well, I think one of the things that, you'd want to start with is that people often have a tendency to think that.they can just mail postcards and, uh, get something in the mail, and then the patients are just gonna come in droves, and the phone's gonna ring off the hook. it doesn't work quite like that. It's, uh, probably, in many ways, similar to... Dentistry and when a patient actually, provides like a really simple, explanation of what they, you know, think that you're going to do for them.And you, on the other hand, know that there's a million little steps that have to go exactly right, or things don't work out well. For instance, if may say that they need a root canal. And so they're saying, okay, so you're just going to, you know, put a new, new tooth on top of that, you know, a crown on top of that, and it'll be all set in.And though that's accurate, you know, as a dentist, that there's a million other steps that actually occur and they have to be done very precisely and very accurately, or that's not going to work out very well at all. And unfortunately, direct mail is the same way. And a lot of people think that all I need to do is go ahead and, you know, make up a pretty card and send it in the mail and things are gonna go great.There's a lot more to it than that, especially nowadays. the other thing that I think is, uh, which I'll share with you a little bit more about that, but I think the other thing that's really valuable for people to appreciate and understand is that, a lot of people look at direct mail and they think of it as kind of a really old methodology.They think, you know, some people are even think like, uh. who even does direct mail still? Who, who still mails postcards for goodness sake? In a world of digital and, you know, email and, uh, you know, text marketing and every other kind of digital marketing and such, the challenge is, is digital marketing has become so popular that it has overwhelmed everyone.Every one of us get All kinds of, you know, solicited unsolicited texts. We get all kinds of emails. We, you know, pay no attention to, and ironically enough, the people who are most efficient at getting through that and spend the least amount of time focused on them is the younger generations, so they're really adept at.completely ignoring, you know, digital advertising by and large, but at least getting through it very, very quickly. So it gets very, very little attention. And so, ironically enough, they also tend to be the strongest market. And the studies show that they respond stronger to direct mail than the people who you would typically expect that grew up with direct mail, the older generation.So, ironically, it works even better for them. and the other thing that is happened in direct mail is the fact that because. Digital marketing, social media, and all that have become so prolific that now, the, old, older, you know, direct mail type thing is looked upon as kind of more of a novelty.There's not nearly as much competition in the mailboxes there used to be back in the day. If you remember, you know, especially for those of you who are older, you used to get tons of direct mail. I used to get catalogs. You used to get all kinds of stuff, uh, flyers, postcards galore. Now. We don't get that we get a little bit of mail.You know, we don't get nearly what we used to because of that. Frankly, there's a lot more attention given to the mail that we get, which enhances the results that you tend to get on direct mail. Unfortunately, at the same time that there are benefits in that there's less competition. There are a lot of things that make it tougher to get direct mail to work properly.So right now, you really have to make sure that you're leveraging a lot of the best practices that in our day and age right now have a big impact on the results that you're going to get. And a lot of those techniques and best practices dovetail with digital. There's been studies done as well that show that when you do digital in conjunction with direct mail, it increases both by about 65%.On average, in terms of their response. So it's a huge, huge impact. So it's really crucial that you take advantage of that. The other thing that is really, really important to appreciate. Is that before you ever even consider something like direct mail, you need to make sure that your digital presence your online presence is strong.Nowadays, admit it and think about it, the fact of the matter is, most patients are going to pick a dentist not to dissimilarly than the way they're going to pick the restaurant. They're going to go to tonight. They're going to go online and they're going to put in. Best Mexican restaurant, if they're looking for a restaurant, it's going to pop up and Google my business, the top three, you know, results, as well as a couple of potential ads that people have paid for.It's going to show them on a map. It's going to show more, you know, if they want to. And a lot of the times they're never even going to click that button. They're going to pick one of those. And most of the time, you have to ask yourself too, when was the last time that you chose a sponsored ad restaurant over an organic ad?It almost never happens. Me, I'm not sure it's ever happened. So you want to keep that in mind. And that's not to say that using Google ads and PPC isn't effective. It certainly can be. But you just want to keep the realities of the medium at the top of your mind when you're considering what you're trying to accomplish.so if they go ahead and they don't see you in the top three and you're lucky enough to have them click on show more, you have to ask yourself, where are you listed? How far are they going to go down the list before they find you? And when they do find you, what star rating does your practice have?And how does that compare to all the people above you? And then Even more importantly, they're both really important as you can imagine, but even more importantly is how many reviews do you have? ironically enough too, most people would assume that five star rating is the best rating. It isn't. When you have a five star rating, people assume you're lying.They assume that somehow you're working the system, and there's been a whole lot of studies done on this. So actually, believe it or not, the very, very best rating is 4. 9. That's actually what you want. Five star. I wouldn't try to get it down to 4. 9, but just keep in mind that if you're not at five star, it's not bad.Now, if you start falling into 4. 7 and below, then it is bad and you're going to have challenges there because chances are your competition is. Ahead of you, if that's the case, there's a darn good chance. They're going to select them instead of you. So I tell people even when they call us and want to do postcards.The first thing that we do is an analysis on their online presence. And there's 6 primary points that we review. And if they aren't in a good situation with those on with the online presence, then frankly, we tell them we need to work on that first and get that in place, or at least if they're close, we can be on track to get that in place before card set homes because otherwise they're frankly going to be paying the advertising bill for their competition.Because what ends up happening is now I send out a postcard, it gets into the homes, the people are interested, they're like, yeah, my last experience with my dentist wasn't so great, you know, my tooth hurts, whatever it is that motivates them to call. They then go ahead, go online, and they check out your practice, and now all of a sudden you're competing with everybody else around you.And if you don't look like a good, solid choice. You don't have to be number one, but you have to look like a good choice. And if you don't, there's a very high probability that they're going to call someone else. Just like you would do the same thing if you were picking a good Mexican restaurant. It's no different.You might look at an ad from somebody, it's great, but you see that these others are rated twice the reviews and they're rated higher, where are you going to go? You know, that's what happens. Michael: No, that's true. That's true. So then all this kind of falls into the best practices for having direct mailers and postcards to be effective.Shawn: It does. And the challenge is, is this, is unfortunately, and I'm not trying to, you know, cast stones at anyone, but unfortunately, there's a million people out there that are happy to mail a postcard for you. So, you have to really pay attention to who you choose as a partner to help you with that. If they're not paying attention to these things, they're not asking about them, they're not talking to you about them beforehand.You likely should be choosing someone else, because just getting a postcard in the mail is not the recipe for success. There's a lot of variables that are going to have a big impact, and if they're not paying attention to these most basic type things at the beginning, they're not going to be paying attention to a lot of the other things that are really important as well.So one of the things that I would share, with your audience, and I don't do this to, you know, even sell them on our, you know, on our service, but we've put together an intensely valuable resource, which we keep, uh, you know, current and active, uh, and updated all the time. Um, as a matter of fact, we even put the date it was last updated on this comparative analysis of all the top companies out there that people choose.Or, uh, direct mail for dentists because you can spend a tremendous amount of time trying to figure out who's the best and most of the time what most dentists do is throw up their hands after talking to a few people and just say, you know, Hey man, I just got to get this done. And, you know, so then they just find themselves going with whoever gave them the best sales pitch.And unfortunately, the sales pitch rarely connects with the best provided, you know, provided service that's going to get you the best results. And so it's really worth your time But we understand that doctors don't have the time to do it or even their uh, you know practice administrator or office manager So consequently we put this together and we maintain it so that they can take a look at it So if you go to like dentalmarketing.net and you go to the pricing page Frankly, most people that do what we do don't even have a pricing page because they won't tell you pricing until they've talked to you we actually it's the first thing we talk about and we put it right there in front of everyone And by the way, this isn't, you know, a stacking the debt.We did the same thing that you would have done. We went online and we put best dental postcard companies. It's not high tech from that standpoint, we get the list of who the people are that they're most prominent and that's, who's on the list. And you can look on there and you can see all the, uh, you know, people that people are using and how they compare with each other, which saves you a tremendous amount of time.We found over doing this for 15 years. That, uh, there are a long list of a number of things that are crucially important to get you the best results. And so consequently, those are the things that we rate all those companies on. So you can see how they compare with all those variables that we found, how that, you know, impact on your ROI.We also feel like it's super, super important that you pay attention to ROI, return on investment. Frankly, I don't care whether you do digital, social postcards, The receipt on the back of the grocery, you know, receipt you get, whatever you do, it doesn't matter. You shouldn't be doing anything if you're not tracking the ROI.If you're not, you just can't tell where your money is best spent. And inevitably it's likely going to be spent poorly. not going to get you the results you're looking for. Michael: I know at the beginning, you kind of mentioned something about the younger generation. Can you give us like a real quick, what's the age on that?Like, is it 19 to like... 30 that are now looking at postcards or that you've witnessed the data shows. Shawn: Yeah, anybody who's on their own, frankly, so, you know, the Millennials, Generation X, the different, you know, whatever the, you know, the different, these different generations, all those younger generations that most people think of intuitively, they think, oh, well, these people don't pay any attention to direct mail.You know, it's the older crowd that does, and. What the studies have borne out is that's actually just not accurate. Ironically enough, because they didn't grow up with it. It's a novelty to them. And so they love actually getting direct mail. They spend more time with it. They pay more attention to it.They respond stronger to it. They, choose, uh, you know, More often they're choose someone they've gotten direct mail from over somebody that has, they've gotten, you know, digital from, and they tend to believe it more, it's more believable to them as well in terms of the credibility factor for whomever they received it from.So all those things come into play. And at the end of the day, you end up with a really strong response. Now, in our particular business, a lot of people are eager to get regular new patients. However, there is a tremendous amount of emphasis on practices that want to get, more higher dollar cases, you know, specialty cases, things like all on X or full arch or implants, you know, cosmetic, uh, veneers, you know, ortho, a lot of these kinds of cases, even sleep, stuff like that.And so those types of cases are often, you know, more focused on the older generation and of course, direct mail is, you know, tried and true there as well. and, you know, I can go into, and I don't know if you have specific questions that you'd like me to cover in relation to direct mail or in terms of actionable things I can share to those online presence metrics that we pay attention to if that's helpful.But what do you think would be most helpful to your audience? Michael: Yeah, no, right now this has been super helpful what you, uh, let us know everything that we have to have into place first, right, before we decide to do direct mailers. Um, and then from that point on, we can kind of continue with it, right? targeting the right thing, but making sure we, we determine it.Shawn: And the thing is, is those, the, those kinds of things that are crucial for direct mail, they're not unique to direct mail. It really doesn't matter what you're doing. Whatever you're doing, you need to make sure that you have a strong online presence because anything that you do is going to be hand in glove with your online presence.So it's just a crucial foundational step that needs to occur first. Michael: Yeah, awesome, Sean. I appreciate your time. And if anyone has further questions, you can definitely find them on the Dental Marketer Society Facebook group, or where can they reach out to you directly? Shawn: Um, well, they can go right to our website, like we're mentioning, the dentalmarketing.net. That provides a lot of insight and answers a lot of questions. And of course, they can contact us. They can, you know, frankly, contact me directly. we're extremely transparent, extremely open and eager to help whomever. Frankly, whether you work with us or not, and I'm, give people my, you know, direct line.They can reach me, you know, my number actually 435 503 1725. You can call me pretty much anytime. Unfortunately, I eat, drink, and sleep this stuff. Michael: All right, Sean, I appreciate your time, man. And thank you for being with me on this Monday morning marketing episode. Shawn: Thank you so much.‍

545. This week we chat with Stefan Schöberlein about his book, Walt Whitman's New Orleans: Sidewalk Sketches and Newspaper Rambles  Whitman in NOLA. "Walt Whitman's short stint in New Orleans during the spring of 1848 was a crucial moment of literary and personal development, with many celebrated poems from Leaves of Grass showing its influence. Walt Whitman's New Orleans is the first book dedicated to republishing his writings about the Crescent City, including numerous previously unknown pieces. Often spending his afternoons strolling through the vibrant city with his brother in tow, the young Whitman translated his impressions into short prose sketches that cataloged curious sights, captured typical characters one might meet on the levee, and joked about the strangeness of urban life.... Stefan Schöberlein is assistant professor of English and director of digital humanities at Marshall University, as well as a contributing editor to the Walt Whitman Archive. (LSU Pr).  This week in Louisiana history. October 20, 1795. Work begins on Cabildo and Presbytere. This week in New Orleans history. Mack Justin Spears was born in Wilson, Louisiana to Charlie and Mary Wheelock Spears, and attended elementary and secondary public schools in New Orleans. He held a Bachelor's degree from Dillard, a Master's degree from Xavier University, and a Doctorate in Education from Harvard University. During his career as an educator, he was a teacher, principal, visiting professor, university dean, and university professor of education. Dr. Spears was the first African American to become president of the Louisiana School Boards Association. He was also the first African American to serve on the Orleans Parish School Board. He was elected president seven times during his eighteen years on the board. Mack J. Spears died on October 28, 1988 after a lengthy illness This week in Louisiana. Louisiana River Road – All-American Road Distance: 773 miles Website Duration: One to two days for a self-guided tour of each area Side by side and decade after decade the Mississippi River and the Great River Road bring more people together with their history, culture and natural worlds than any other North American river and treasured road. The river and road have shaped the people and the land in this place. Entering into Louisiana across the Mississippi River from Vicksburg, a visitor will see traces of Grant's Canal, dating to the American Civil War.   During the historic siege of Vicksburg, General U. S. Grant tried to divert the Mississippi River by cutting a canal at Lake Providence and using the bayous and rivers to bypass Vicksburg.  His attempt failed and it is the only time in military history a tactic such as this was employed. Postcards from Louisiana. Brass band by Cafe du Monde.Listen on Google Play. Listen on Spotify. Listen on TuneIn. The Louisiana Anthology Home Page. Like us on Facebook. 

Welcome to the Weekday Weird (Case File 123), today we are talking about The Castle Halloween Museum, Watch the video here.. Warning it moves fast!  https://www.youtube.com/watch?v=rGBVrAnG6ZA&t=145s Best way to support us! Enjoy the Videos & Hit Bell for Notifications  ►Our YouTube Channel: https://www.youtube.com/watch?v=9hk-rY3mRps Our other YouTube channel: ►Scary Story Society https://www.youtube.com/channel/UC8wcoLFxi5jLwE9OHhnF8qw WEBSITE:  Nightmare365.com ►Get some gear at our SHOP: https://www.ShopNightmare365.com/   SUBMIT Your Stories & Experiences  ►Weird Club Hotline 732-660-8893  ►E-mail the new snail mail: Nightmare365Podcast@gmail.com Reddit: Chat & Share your stories!  https://www.reddit.com/r/Nightmare365/        ►Patreon: Join the Postcard Club:  https://www.patreon.com/Nightmare365   ►Donate to our VENMO for a Postcard or just to help out: https://venmo.com/code?user_id=3113686939992064014   Our Friends Mike & Tom from Jack-o'-Lantern Press:  Website: https://www.jackolanternpress.com/ Find their Book “Transylveinya Traveler” at https://amzn.to/3u5Ao8d   Let's be social media friends: Instagram:https://www.instagram.com/nightmare365/ Twitter: https://twitter.com/Nightmare365pod Facebook:https://www.facebook.com/Nightmare365/?ref=bookmarks For any questions or concerns regarding our show or information we may use on our YouTube channel, please contact us through the email stated above and we'll get back to you within 48 hours.    STAY SPOOKY Matt & Greg 

In the United States, more than 40 million people in the U.S. are caregivers. Savita Harjani left her job, her Minneapolis home and her husband in 2016 to take care of her mother full time in India. She stayed until her mother died nearly five years later. During that time she w