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Our stories and speaking begin with us, but they end with the audience. On this episode, we'll explore how to powerfully impact audiences by focusing on their needs. You'll also learn about the connection between storytelling and the right side of the brain, story archetypes, vulnerability, and much more. Bill Carmody is the founder and CEO of Trepoint, a 22-year digital marketing veteran and TEDx speaker. His purpose in life is to be an inspirational leader who enjoys solving problems and creating breakthroughs for those brave enough to build a better future.
There’s a ton of new technology out there in treasury and finance world, and you only have so much time in the day to read up about them. More important, treasury and finance professionals only have so much money to spend on them. Even more important, customers will only care about a few of them -- if any. So what’s a treasury and finance professional to do? That’s the question for today’s guests, Dan and Bill Carmody. Bill Carmody has been in digital marketing since the concept’s inception in 1994. He built some of the first commercial websites for AT&T, MasterCard, CBS and Coors. He placed MasterCard’s very first banner ad on Yahoo, and he’s founded two marketing agencies including his latest, Trepoint. Dan Carmody is president and executive director of TreaSolution as well as a faculty member at Northwestern University, where he teaches a post-graduate Certified Treasury Professional course.
Bill Carmody is the CEO of Trepoint, a marketing agency that provides performance-focused services to challenger brands. Bill has spent his entire career in the agency world, from early positions at Modem Media, Ogilvy & Mather, and Marden-Kane to his first entrepreneurial endeavor as Co-Founder & CMO of the Seismicom agency. Bill is also an accomplished author, public speaker, and leadership coach. He’s generously offered to provide All Things Video listeners with a free one-hour coaching session, available on his website: http://billcarmody.com/atv In this episode, we discuss how to measure the ROI of social media, and Bill shares some useful benchmarks for social influencers’ audience and engagement rates. We also consider the longtail value of influencer marketing campaigns based on the value of permanent media placements. Finally, Bill offers his advice on how to differentiate as a services business and encourages entrepreneurs to consider their “minimum viable audience” in addition to developing a minimum viable product. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Hey Big Boxers, Time for Flash Topic #4 where the panel discusses the different ways to drive retail product sales for the start up supplier. Our normal panel was joined by Bill Carmody of Trepoint, who's expertise added tremendous value to the discussion. Should you ever have a Topic for the Flash Topic Panel please […]
Hey Big Boxers, Time for Flash Topic #4 where the panel discusses the different ways to drive retail product sales for the start up supplier. Our normal panel was joined by Bill Carmody of Trepoint, who’s expertise added tremendous value to the discussion. Should you ever have a Topic for the Flash Topic Panel please submit via tim@tlbconsulting.com. Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/ Love the show? Subscribe, rate, review, and share! · Here’s How » Join the On The Shelf community today: · Ontheshelfnow.com · On The Shelf Now Facebook Group · On the Shelf Now Facebook · On The Shelf Now Twitter · On the Shelf Now Instagram
The power of focusing on the needs of others… Bill Carmody, CEO of Trepoint (a digital marketing agency), international speaker, and columnist for @inc – (bio), joins Julie Chan for an emotional and revealing mini intuitive reading, interpretation and coaching. Recorded at the MouthMedia Network studio at Voyager HQ.The Charles Dickens process, success without feeling successful, and a new chapter Carmody touches on his significant experience in helping brands in doing content marketing and finding an authentic voice, etc. How his life was on the wrong track, and he started transforming his life with Tony Robbins. He knew it was time for big change, lost a lot of weight, ran his first marathon, now training for an Iron Man, and aiming to take it to the highest level possible and being the person he was born to be. Recalling how the moment of discovery was during the Charles Dickens process, knowing why you want to do things, visualizing his own death, breaking a lot of unhealthy habits, seeing his children crying over his grave, growing up Catholic and being very spiritual, until a priest violated him and he allowed himself to take his own faith away, evaporating faith. Being successful and doing well, but not feeling it inside. Carmody felt he would steal his life from his children, that he’d be a thief. The ability to go back to the moment of spiritual awakening like a flash, and how he now believes in an interconnected web of existence, and disassociating spirituality from the priest incident as a child. Trying to find how to integrate that with his business world, using the loss of a major client as an opportunity to begin a new chapter, focusing on things that really matter, and just “being here”. Mini intuitive reading, gold in the river and diamonds in the words, and being kind to ourselves while giving to others Chan provides a mini intuitive reading to Carmody, focusing on how communication is not sterile, it is a living entity, words are prized possessions, packets of diamonds, and how the way Carmody communicates with himself that can use a boost. How words to himself are not prized possessions, and he should be delivering goodness to himself, a river, debris, gold in the river and in the debris, how everything has a use, and reflecting on life and communication style. How through writing, Carmody was able to have experiences and relationships, serving the audience when authentically giving of himself. The next chapter is more speaking and writing. How we err in allowing ourselves to be nasty to ourselves. Having positivity externally and internally.Reflecting on the reading, evaluating abundance, and learning from one’s children How debris is getting in the way of distributor of more diamonds, the need for nourishment, the debris is carrying the gold, creating a soft nest. Opportunities might seem like debris, and are containers for the true essence of the gold you wanted to collect. Evaluating abundance and whom you can share it with. Being present, and how Carmody makes sure his kids pickup his values, and how they can teach him.References: The Difference by Subir Chowdhury Tony Robbins
Hey Big Boxers we are Podcasting from Las Vegas this week. As a guest of ECRM we have been given access to some of the most talented people at this event and we are excited to bring their knowledge direct to you. Get ready to take notes Big Boxers, it is time to go to school again. Bill Carmody, founder of Trepoint, is back and is walking us through Tony Robins 6 Human Needs and how they related to gaining more engagement in your everyday Social Media. Don’t miss a single word. To learn more about Bill and his company see all his contact information below. Influencer Marketing – http://www.trepoint.com/influencer-marketing Bill’s Company – Website 225 Inc Articles – http://www.inc.com/author/bill-carmody 66 Youtube Videos – Love the show? Subscribe, rate, review, and share! · Here’s How » Join the On The Shelf community today: · Ontheshelfnow.com · On The Shelf Now Facebook Group · On the Shelf Now Facebook · On The Shelf Now Twitter · On the Shelf Now Instagram
In this breakthrough interview, you will gain significant insight on what to consider and measure when reviewing organizations social media marketing efforts. For years now, the auditing profession has been trying to understand the impact and risk of Social Media. More importantly what costs it could have when good money is being spent on bad social media marketing plans! Today, our listeners, will walk away knowing how and why influencer marketing works and how auditors can find the right audit trail! Go “way, way” back in the day, over 22 years in digital marketing, and explore the changes in the last two decades. Understand what are third party reports that compliance experts can rely on the data they’ve been given. Discover why content marketing appears to be growing so fast. Learn who's doing content marketing right (and why)! Sonia Luna, CEO of Aviva Spectrum, a financial transformation and compliance consulting firm headquartered in sunny, Los Angeles, California. She is also a speaker and writer on topics like Financial Close Transformation, Internal audit and accounting related topics. Our guest today is Bill Carmody. Bill is the CEO of Trepoint. Bill is the founder of Trepoint, named one of INC 5000’s Fastest Growing Companies for two consecutive years. In 20+ trailblazing years in digital marketing, he built some of the first commercial websites, and was also among the first to create mobile apps for enterprise brands. Bill’s main specialty is big data marketing for advanced ROI in social and mobile. He authored the book on Online Promotions, and is a celebrated marketing columnist for INC.
Hey Big Boxers welcome to a special episode. Not only have we reached our 70th episode, but this episode marks On The Shelf’s 1 year anniversary. We would like to say a huge thank you to all of our listeners for helping make this show possible. We have enjoyed bringing you content week after week and look forward to what this next year will bring not only for our show, but for you, the listeners, as well. Get ready to take notes Big Boxers, it is time to go to school. Bill Carmody, founder of Trepoint, walks us through the core of digital marketing and how to make it work for you. He shares little known secrets and breaks down cutting edge techniques to help grow your business. Don’t miss a single word. To learn more about Bill and his company see all his contact information below. Influencer Marketing – http://www.trepoint.com/influencer-marketing Bill’s Company – http://www.trepoint.com 225 Inc Articles – http://www.inc.com/author/bill-carmody 66 Youtube Videos – https://www.youtube.com/user/billcarmody Twitter: @billcarmody Bill’s Facebook Page – https://www.facebook.com/marketingwhisperer Bill Carmody is the CEO of Trepoint. He was a founding partner and CMO of Seismicom, a leading brand promotions agency. He is the acclaimed author of the book “Online Promotions,” and has contributed to various marketing publications. Bill has presented at dozens of industry conferences and tradeshows across the globe. Bill is passionate about integrating wireless, online, sponsorship, events, and traditional marketing disciplines. Love the show? Subscribe, rate, review, and share! · Here’s How » Join the On The Shelf community today: · Ontheshelfnow.com · On The Shelf Now Facebook Group · On the Shelf Now Facebook · On The Shelf Now Twitter · On the Shelf Now Instagram
A pioneer in website development for big business, winner of numerous awards for his work in marketing, Bill Carmody simplifies marketing and makes his strategies available and easy to understand. During the interview, Bill talked about the critical steps to gaining clarity in your marketing: Congratulate yourself when/if you recognize that you don’t know the “why” behind your business. Reconnect (or connect) to real reason (why) behind your business. Understand why anyone (beside obvious stakeholders) should care about the success of your business. E.g. Most people want to “Deliver Happiness” – well done, Zappos! Ensure your messaging is clear and easy to repeat. Books referenced during interview: Small Giants: Companies That Choose to Be Great Instead of Big Daring Greatly Thank you, Bill! I so enjoyed our bantering, as well as the opportunity to learn from you! Here’s to Your Greatness, Misti Burmeister