Podcasts about ogilvy mather

My conversation with a non-profit CEO, a long-time mentor, recently turned to our dreams for our children. It began when she shared how her mother had praised her beautiful New Jersey home, which led her to reflect: "I'd want my kids to live in castles! I want them to have even more than I do." Like any parent, I want my three sons to surpass me in every aspect of life—and even create new categories beyond AI to conquer! However, I've realized my own limiting beliefs and stress responses could unknowingly cap their success if I don't consciously address them. For example, my fear of openly competing or declaring my ambition for first place—how can my sons confidently compete on a world stage if I haven't confronted this fear? Similarly, if we avoid networking because we fear rejection, can we effectively teach our children to build connections? This is where our greatest opportunity for inter-generational impact lies: facing our own limitations so they don't become our children's inheritance. My mother's primary concern was the potential inheritance of her manic depression. This fear led her to anxiously await my thirtieth birthday, believing symptoms would likely manifest before then if I were to inherit it. This sparked my curiosity about breaking the cycle of inherited limiting beliefs for my own sons. For thirteen years, as a mother, I've considered how to proactively guide my children toward success. I believe we can break negative cycles and cultivate a new model of success by nurturing their strengths, fostering healthy mindsets, and focusing on key skills like imagination, cross-cultural thinking, and resilience. This is about empowering our children from the start. Generational patterns often include inherited personality traits, impacting education and career choices. Families frequently pass down expectations and lessons, often along gender lines. These inherited mindsets shape our understanding of what it means to be a girl or boy within our family. Children observe and adopt behaviors they perceive as normalized expectations. They may also be explicitly taught specific ways of thinking, especially in early childhood. Limiting beliefs can also be passed down. In my family, I observed a lack of desire or ability to ascend into leadership positions or gain mastery in a field. My mother, a secretary for corporate leaders, held a strong limiting belief that she lacked the intelligence to provide valuable recommendations. This idea was ingrained in me, driving my need for external validation in corporate settings. While this mindset sometimes helped me in corporate life, it didn't translate well into entrepreneurship. My mother's limiting belief was essentially a form of impostor syndrome. Her lack of confidence stemmed from various factors. As a child, I mistakenly attributed it to her not having a four-year degree. She often mentioned her inability to finish her degree as a working mom. Yet, her illness and its constant disruptions likely caused her to question her ability to contribute meaningfully to leadership conversations. As a child, I simply saw her as a secretary supporting leaders. Our family felt inconsequential. This perception shifted when I met children from families who held positions of influence. I realized I needed to address this inherited limiting belief. Though young, caring for my mother fostered a sense of maturity, allowing me to envision a different future. I didn't want to simply play a supporting role. So, where did I start? 1980s sitcoms like Who's the Boss? sparked my career aspirations. I wanted that life: Connecticut, business owner, advertising. Without a mentor, TV was my guide. Summers stamping travel brochures ignited my wanderlust. London, Singapore – the world felt attainable. My mom didn't travel, but I craved that broader experience. I knew life beyond my zip code held possibilities. I worked with what I had: imagination. I had a career blueprint from fiction, then exposure to someone who explored globally my stepmother owned a travel agency. I realized following their path wouldn't be easy, but I had something they didn't teach on TV – resilience, inherited from my mom. I knew I could stumble, fall, and get back up. Ultimately, I achieved that dream: Connecticut, Ogilvy & Mather, even Australia for 3.5 years. My podcast, The Mom Founder Imagination Hub, features conversations with world leaders. These realities weren't in my original blueprint, but resilience was my active ingredient. What's yours? If you want more for your kids, discover it. Imagination, cross-cultural thinking, resilience – these are the tools to re-architect success for our kids. This is my parenting blueprint now. My sons will tweak it, of course; change demands it. Let's focus on your kids, your blueprint, and overcoming challenges and limiting beliefs so they can achieve more than you did. How can you transform thoughts like, "I don't feel comfortable asking for money," "Getting on stage gives me anxiety," or "I hate competing" into lessons that build resilience? If you want your child to own a business but you've never had one, you'll need to address these areas of discomfort. Since these limiting beliefs are inherent in entrepreneurship, how can you use them to your advantage? One way is to challenge yourself to ask for discounts in front of your kids, or challenge them to do it. I dared my kids to do this, letting them keep their savings. This tackles the "asking for money" hurdle. Public speaking anxiety? Bring your kids into the process. Share your fears and how you manage them. Have them brainstorm solutions. The goal is to expose them to the same challenges they'll face and show them how you move forward. Age-appropriate conversations are key. For the discount example, include prep sessions where you brainstorm possible questions with your kids. They can choose from your list or create their own. ("Can I get a discount for paying cash?" "Is there a student discount?" "Is there a sale coming up?") For public speaking, articulate your worries simply: "Mommy feels yucky in her tummy because she's nervous about talking." This leverages mindfulness – acknowledging the physical sensations of anxiety – to start a conversation.   Here's A Blueprint Reframing Exercise 1.     What is a dream you have for your child? (e.g., Living in a castle, owning their own business) 2.     What qualities must they have to fulfill that dream? 3.     Write out your analysis of whether your blueprint offers those qualities. Pick out the ones that are in direct contrast to what your child will need. Example 1.     You never want your kid to work for a boss in a big corporate company. 2.     You know that working for a startup or building one requires the ability to build relationships. 3.     You love talking about real-life with your mom friends. You adore helping people. You are a connector. However, you do not like asking for help or asking for intros or turning friendships into professional relationships. 4.     Here's an opportunity to work on your limiting belief so that it doesn't get in your kid's way later on: turn a Saturday soccer practice conversation into a business one in front of your kids ideally. I'm not asking you to do anything I have not already done. During my sons' soccer match I turned a personal friendship into a professional partnership because I took interest in the careers of the moms around me. The same applies for our kids. Yes, in school they might have project-based work but what about in other realms of life from church to sports to music. Give the kids a chance to build personal relationships that can translate into a professional objective outside of their scenarios. The thinking behind this intentional thinking on your limiting belief not being your kid's limiting beliefs is worthwhile because our minds are flexible. According to Carol Dweck you can change your thinking and as a mother doing this in front of your kids gives your kids a real shot at having what you didn't have due in part to that limiting belief. Take for example one of my clients who is the co-founder of a non-profit that has brought in millions in donations. She recently decided to sing in front of an audience after years of feeling frivolous for doing such things. Her son might be under ten but now his mom has not only expressed herself after years of hiding this personal love of hers but also provided an example to her son of what a woman putting herself out there looks like. Imagine this mom talking to her son ten years from now when he wants to do something silly like be in a band or launch a YouTube channel featuring his own videogames. This conversation will sound very different because his mom now went through every emotion under the sun to get on stage and figured out how to navigate them in a similar way. Can you see how this guidance will sound totally differently once informed by your own evidence vs. a wish for your kids that you didn't have the chutzpah to go first? The same goes for a mom who would love her kids to live abroad but never got over her fear of living in a land where she doesn't know anyone or perhaps the language. Sure our kids might be daring whereas we never were but the potential is greater if you went first. You'd be the perfect coach and in instances where you wouldn't be the right coach then you can always ask the world for help – that's again where ideas can come from anywhere even outside of your home country. There are many ways to build a growth mindset in your kids. It starts with shifting praise from innate talent to effort, practice, and skill development. Instead of "Wow, you're a great reader," try "Wow, you're working really hard to get through those books." This shows kids they control their effort, which drives mastery. Here are some tangible examples of nurturing imagination, seeking diverse ideas, and building resilience: ·       Imagination: Ask open-ended questions. After reading a book, ask your kids to imagine alternate endings. For example: "How might this book end differently?" ·       Cross-cultural thinking: Explore YouTube. Instead of limiting content to your own culture, find channels featuring diverse ways of life and experiences. ·       Resilience: Practice exploring weaknesses. While everyone enjoys winning, growth comes from discomfort. If your child isn't into sports, encourage them to try a competition. The goal isn't victory, but finishing the competition. The lesson: "You might dislike this sport, but you can still participate; your capacity is still valid." A growth mindset, fueled by imagination, cross-cultural thinking, and resilience, helps children break free from inherited limitations and design their own blueprints. We must be honest about our own limitations, work on them, and model a different path for our kids. Then, give them opportunities to practice these new, empowering beliefs. One blueprint does not fit all Each child is unique. You could have three kids with three distinct dreams requiring different skills and beliefs. While it would be ideal to eliminate all your limiting beliefs, who has time for that? Instead, let your kids lead the way. Create environments for them to explore their ambitions at every age. Here I am taking a page from another culture... In South Korea, there's a tradition called Doljanchi where a one year old child chooses from a selection of objects, supposedly indicating their future career. You can adapt this idea, but ultimately, be intensely curious about what your kids gravitate toward. If your child loves a Valentine's Day craft activity, you've discovered an interest. If they dislike it, note their preferences. This is valuable data. Want to introduce them to new cultures? Let them try Duolingo. Teaching resilience? Encourage them to ask their teacher to redo an assignment. Just asking takes bravery. These ideas are age-dependent. Building these proficiencies varies with capacity. If you'd like more ideas tailored to specific age groups, just ask! You don't want to pass along limiting beliefs, and I'm here to help." Your turn "What one small step can you take today to break a negative cycle and empower your child's unique path to success – focusing on imagination, cross-cultural thinking, and resilience – and incorporate it into your evolving Fertile Imagination Blueprint?"   Ready to break the negative cycle and ignite your child's unique potential? Don't wait. Begin implementing these strategies today, and discover the power of fostering imagination, cross-cultural thinking, and resilience. My book, Fertile Imagination, offers a foundation, but personalized guidance can amplify your impact. Let's work together to craft a tailored education plan that empowers both you and your child.   Schedule a session at www.melissallarena.com/sessions and let's build your family's blueprint for a vibrant, successful future. Only 5 Spots Left! Claim Your FREE Call + Educational Plan Before 2/14. Melissa Llarena is an author, imagination coach, consultant, speaker, and contributor to ForbesWomen articles that have garnered 4 million + views. She is also the host of the Mom Founder Imagination Hub, the podcast for entrepreneurs, founders, and creators who are also moms. Featured guests include GaryVee and Beth Comstock. Melissa holds a psychology degree from New York University, an MBA from the Tuck School of Business at Dartmouth, and a Transformational Coaching Academy certificate. She is also a certified meditation practitioner. Melissa lives in Austin, Texas, with her husband and three sons. Visit www.fertileideas.com.

 My guest today is Suzanne Darmory, the Chief Marketing Officer at Profundo, the only minority-owned fintech platform in the tax industry, committed to fostering inclusivity in the communities they serve. In addition to founding her own boutique agency, The Agency That Sold Agnesi, she has spent her career on both the client side—working with companies like IBM, L'Oréal, and Jackson Hewitt—and the agency side in New York (Arnold Deutsch, Gray, JWT) and London (Bates UK, Euro KG, Ogilvy Mather).Suzanne brings over 25 years of international experience championing Fortune 500 brands and articulating their visions through innovative marketing and advertising initiatives. Her track record of driving transformative change, paired with a relentless focus on results, has solidified her reputation as a renowned industry leader.She has been recognized by Mars as one of the Top 100 Influencers in Marketing and Advertising, by Business Leaders Magazine as one of the Top 100 Business Leaders, and by Refinery29 as one of the 29 Most Powerful Women in Digital. She has also been featured on the Where Are the Boss Ladies list. 

In this episode of the CanadianSME Small Business Podcast, we're thrilled to welcome Patrick Gladney, founder of Collective Motion, a boutique marketing agency helping small and medium businesses amplify their voices. With a career spanning leading firms like Ogilvy & Mather, Taxi, and Fleishman Hillard High Road, Patrick brings a wealth of expertise in storytelling and digital strategy.Join us as Patrick shares practical advice on tackling marketing challenges, competing with larger companies, and harnessing the power of AI and short-form video content to stand out in today's crowded digital landscape.Key Highlights:Common Marketing Challenges: How small businesses can overcome obstacles with creative strategies.Competing with Giants: Strategies to thrive in a competitive digital marketing space.AI in Marketing: Leveraging AI to streamline and enhance marketing efforts.Power of Short-Form Video: Creating impactful videos on a budget to connect with your audience effectively.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAConstant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brandIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we're excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, Seymour combines his expertise in customer experience and product innovation to drive MAGFAST's success. Don't miss this live session as Seymour shares his journey, insights on building customer loyalty, and the remarkable growth behind MAGFAST's funding achievements. Social and Website: Website: https://www.magfast.com/ Linkedin: https://www.linkedin.com/in/seymoursegnit/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency  Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency

Have you ever wondered how developing countries are adapting to the rise of cryptocurrency? Or how AI is transforming the way we experience crypto payments in physical retail outlets? In today's episode of the Tech Talks Daily Podcast, I enjoy a conversation with Peko Wan, co-CEO of Pundi X, to explore these very questions.  Pundi X, celebrating its 7th anniversary, has been at the forefront of the crypto revolution, playing a pivotal role in making cryptocurrency accessible to merchants and consumers alike. From deploying their innovative POS solutions to solidifying partnerships with governments and retailers, Pundi X has consistently pushed the boundaries of what's possible in fintech. Peko brings over 15 years of IT industry experience and a wealth of knowledge from her time at companies like Opera Software and Ogilvy & Mather. Together, we discuss how crypto payment adoption has evolved since 2017, particularly in developing countries, where currency devaluation and inflation are driving a bottom-up approach to adoption. Peko also dives into how Pundi X is leveraging AI to enhance crypto payments, from managing liquidity pools to AI-driven mechanisms for anti-money laundering (AML) compliance. As we explore the challenges and opportunities in the world of crypto payments, Peko shares insights into Pundi X's upcoming initiatives, including a data marketplace platform launching this November. This initiative will empower users to contribute, annotate, and sell data for AI model training, creating new opportunities for innovation in the space. How do you see AI reshaping the future of crypto payments? And will developing countries lead the charge in crypto adoption? Tune in, and don't forget to share your thoughts!

Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available here.

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I'm listening back on a conversation with Allen Adamson and I wanted to share it with you too.    Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of  North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC's Today Show and Fox Business Network's Closing Bell.     THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design and user interfaces to convey a story which resonates with employees and customers.     TODAY'S MAIN MESSAGE… find your relevance! Get out of your marketing bubble and don't wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it's too late. Shifting ahead to success is all about being proactive and attentive and learning not just to listen passively, but to watch actively and ask the right questions!    WHAT I LOVE MOST… I loved talking about what “brand” truly is and how we can better understand it. It is one of the most misunderstood concepts in business and sales today. Everyone is chasing after what they think it means, and often this leads to a sense of disingenuousness.    Running time: 29:54    Subscribe on iTunes     Find Tiffani Online: Facebook  Twitter  LinkedIn     Find Allen Online: LinkedIn  Twitter  Metaforce   

“Too many of us apply intention to one area of our lives—we excel in our careers while putting our personal lives on hold or we allow our work ambitions to stagnate while everyday life demands our focus. We hope for the best, and yet our situations remain mostly unchanged. What if you could “Fast Forward” and transform any area of your life with extraordinary results in just one year?” Wendy the co-founder of The Fast Forward Group shares some of the key tips from the book she co-authored with Lisa McCarthy called Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year. You'll learn the importance of declaring a bold vision and sharing it, what it means to throw your hat over the wall, and how to manage your time and set your priorities to get where you want to go. If you are looking for tangible tips and inspiration that will move you in the desired direction personally and professionally, this interview is for you! Wendy and Lisa have worked with over 100,000 professionals and their book takes you through their proven system. Lots to learn in this conversation! While on the show notes page, I'd love for you to join our newsletter. You'll receive more inspiration and tips to love yourself and live your best midlife. You'll also get a FREE copy of Michele's Book, Design a Life You Love (available for a limited time). RESOURCES MENTIONED Join Michele's Newsletter Michele on Instagram Michele's Book Website: Wendy's Website Linkedin: Wendy on Linkedin ABOUT THE GUEST Wendy Leshgold is the president and co-founder of the Fast Forward Group, a professional development and executive coaching company. Wendy spent more than a decade in advertising, leading teams at Ogilvy & Mather, BBDO, and Deutsch, and working with brands including Apple, Kodak, and IBM. She experienced firsthand the challenges people face in high pressure corporate environments. Feeling compelled to help, she launched a successful executive coaching practice. A decade later, she joined forces with her childhood friend Lisa McCarthy, who shared her passion.  Together, they launched a company with a mission to transform the way people lead, work, and live. They are the co-authors of Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year If you enjoyed this interview, please take a moment to rate and review it on Apple podcasts. Your reviews are so appreciated! Not sure how to do it? Instructions are below. XO, Michele

Welcome to Episode  211. It's 2024. So now you've got to hit the ground running. You've got to go towards your ambitions and everything seems to be in sync. And I want you to feel energized. We all do. I am so on your side and I'm thrilled that you're here to celebrate 2024. So this conversation is with Meryl Cook and she is a creative person whom I admire. She's a writer, an author herself, and she does something called hooking. Now get your mind out of the gutter. It has to do with yarn and creating beautiful designs. What a wonderful woman and conversation that might be best enjoyed with a mom friend. That was a hint because we'll get into some thoughts on making more mom friends and what to look for in them too. Ultimately, think about this episode as a helpful reminder for 2024. What if you had mom friends that were ahead of you? And what if you had a handful that also reminded you that you get to play too? That is what Meryl and I talked about in this conversation. This is the last chat in my series that involved my book launch of Fertile Imagination. It was maybe like one of my first IGTV lives with a mom who was ahead of me. Also an empty nester. And what I love about the conversation is that 2024, you may have not considered it, but what if it's the year that you make friends? If you love parties then please do say hi on Instagram which was where this party took place: https://www.instagram.com/melissallarena/ Shop/gift/review - Fertile Imagination: https://amzn.to/3F6AgMu TRANSCRIPT What if it's the year that you find a group of women who emboldened you and inspire you and give you the inspiration that you need to actually go after what is on your heart? On that note, I wanted to share a review from an empty nester who is also ahead of me in her motherhood journey. So Meryl Cook, as I mentioned before, is ahead of me in her motherhood journey. All her quote-unquote kids are out of the house. And the same is true of this Amazon reviewer, Kathleen Ryan. So Kathleen Ryan is someone who worked at Ogilvy & Mather and has had an amazing career that I completely admire and Kathleen is a great-grandmother right now. This is what she says about fertile imagination, my debut book for moms who want to rediscover their imagination, especially this year in 2024. This is your year, like legitimately if you choose it to be, she says, fertile imagination is a virtual powerhouse of real-life scenarios that will help any woman. Moms, especially navigate today's workplace. I wish I had been gifted this kind of access to smart women back in the seventies when I was raising my boys as a single mom. I wanted to point that out because Kathy Ryan also shared with me the idea that now that we have access to technology, we can be always on 24/7. It's like an extra hurdle that working moms have to really overcome. How can you take back your time? How can you hold sacred time? And it's something that I hadn't thought about until Kathy Ryan actually told me over text. And that's the value of having moms who are ahead of you. They have a really good appreciation for what they were able to accomplish, but they wish they had greater support. And I think it helps us in the modern time right now within any season of motherhood that you're in, to reconsider what's necessary and what's superfluous. So I hope you enjoy the conversation with Meryl Cook. It had to do with the book launch for imagination and it's about celebrating, right? So January 2, if you got through the holidays unscathed, if you got through. Everything that needed to happen, like, why don't you celebrate? Why don't you do a spa day? Why don't you throw yourself a dance party? Right. And that's what Meryl Cook and I talk about this idea that oftentimes as moms, we don't celebrate. So again, there are benefits to having moms that are ahead of you in your season of motherhood and 2024 might be the year of friends. It might be the year of friends. It might be the year of Mom friends who are ahead of you. So I appreciate you both Kathleen Ryan for leaving your Amazon review and also Meryl Cook for reminding me that it is important to celebrate. And I suggest that you do the same too. Okay. Enjoy the conversation. Thank you. So how's your day been going?  Ah, it's been going. I feel like I have, it's overwhelming with the support that I've gotten from people. And it's interesting because maybe for other people also like taking compliments feels weird and different. So when people tell me that they're proud of me for having this book out in the world, I feel so, it's like unusual. You know, yes. Good for you. I really think it's just soak it up and enjoy it. It's, it's a fabulous way that you've launched and I'm so pleased that, that you called on so many different people to help you. And, and I mean, that's what being a mom is about, right? Is, it calling on your tribe and saying, can you help me? I need to do this. Yeah. Yeah, it's wonderful, wonderful. And so one of the questions I wanted to ask you, Melissa, because I've just started my new podcast called Renegade Conversations, and I started out with a really great cast of people, but now I'm searching around for other people, and I wonder,  how did you get so many really really top-notch people on your podcast. What, what was your, what was your magic that you did? Do you know what my magic is? It's it's being very authentic and sincere. You can actually, you will be surprised. Like for example, now, as you go on your own sort of audio journey or visual journey, cause I've seen some Instagram too, you will be surprised that. Individuals whom you might feel are hard to reach are not as difficult to reach if you approach them from a place of sincerity. So if you want to have a deep conversation on your channel and you want to talk about something that is truthfully, On your heart, like it really matters to you. Then someone like Suzy Batiz, who was a founder of Poo~pourri, or David Meltzer an entrepreneur, and philanthropist. Like they're willing to have a conversation with you. And I think it's for a couple of reasons. Like, I honestly think, first of all, they must think to themselves, well, if this person has the guts to ask, there's gotta be something about her, that's a little different. And then the second side of it is. These individuals are approached so often with people who have agendas. So you are refreshing if you truthfully want to have a deep conversation, but you're very refreshing. When I interviewed Susie Batiste, for example, Who's in my book, fertile imagination. I approached her from the position where I knew her background. Like I knew that she had family members who had mental illnesses. And then my mom has a mental illness. And I also saw that she really cared about spirituality and the universe and all of that. And for me, it wasn't a leap really to approach her and say, Hey, I've been looking at you on this channel and that channel. And I feel like we're vibing similarly. May I approach you? Yeah. No. So. That's the key. Sincerity. Cool. I've been doing that and that's been working for me so far. A few people are a bit hard to reach and hard to get past, their managers, for example, or, their media people. Yeah. Yeah. Yeah. That's the funny thing. That's the funny thing, Meryl. I actually don't ever approach, the managers or PR people. Like, that's a nice, that's a nice consideration and I'll respect it if it's a requirement, but I talk to them actually like individually.  And so I think that makes the difference because when I was putting together the book, there were so many approvals that I had to get. And ultimately, some of the individuals that are in the book, you can literally reach out to them one on one and they'll get your approval or whatever. But for other individuals, you have to be more strategic. It's like who was the audio guy behind this person who I physically saw at the comedy club? Like that's how I got James Altucher's approval. Like I had to really be like sleuth work, you know? And so you got somebody to give you an introduction then basically is how you did that.  No, I showed up to his comedy club is how I did that. Awesome. Good.  I've been doing some similar things. Yeah. Yeah. So it's a lot of fun. Actually, I really enjoy it. So I was so excited to see you putting your opening your book video and all those kinds of things because I think that's I think that As women, as mothers, especially, we need to celebrate these, these milestones, right? We need to because they are a big deal. And, I think often, what we do is rush from one hurdle to the next hurdle to the next hurdle. So we accomplish something and we don't take time to really have fun. And so today you're, you're doing your big launch and I hope tomorrow you're just going to celebrate and say, hey, what did I do? And really, really take time to acknowledge the hard work that's gone into this launch. I mean, you've, you've been on this for months now, right? Even before, as the book was going to the printer, you were already planning your launch. So that, that's really. Really impressive. Thank you. I, it's funny because I, I was thinking about how a lot of typical book launches, like you go to a bookshop and you're signing stuff, selling the books. And I thought to myself, I was like, honestly, for me as a mom, a slumber party where no one's invited, would be the best book launch party for me. It's like, can I just like sleep? Like, is that like on the table? And, and it's like, like, I get it. Like I get wanting to like to spend time with other people and make it a big party and celebration. But I also get to be able to use my fertile imagination and think about how I want to truly celebrate. Like I want to celebrate online with women from around the world who have different viewpoints and I want to do it and I want to be home to then take my three little boys trick or treating. Wondering about that because yes, you do have to go trick or treating tonight, and uh, but you're on the West Coast, right? So you have a bit of time Austin, okay the middle of the U.S. Yeah. Okay. Wonderful. That's great. And so what's been your biggest surprise about today?  well  For me, I guess it's like, I thought, I thought that things would be a little bit more like real-time from a technology perspective, but apparently they're not, there's like a lot of lag in terms of the world of Amazon. So that's more like, but it's, what do you call it? a rookie kind of thing. Right. I just bought one thing and I got another in terms. You know what it is too, in terms of seeing people reshare the stories that I put out there and like share with their community about me and the book, and then also like the reviews. So honestly, for me, it's like the reaction of everybody. And, and I see it so visually, visually for me, it feels like people are like, like hugging me like, like virtually we are. That's so cool. Wonderful. Oh, wonderful. Do you have any new, stats yet? Or is Amazon still calculating everything that's where we get tricky. That's right. Could you believe it? Like static, static. So how it's like as someone, like when you're in the thick of it and you're like in a launch or whatever, you always have obviously like two paths, either be like what deflated or forget it, but, but, but, and for me, I'm just like, I don't know what's happening on the logistics end and all of that, but I'm going to keep going. When I was giving birth and I gave birth to the identical twins, like there was all this, like a SWAT team in the room looking at me, right? Like a miracle or something. And, and I'm giving birth and I'm like, ultimately everybody was telling me, Oh, push all this or that. And like, who was in charge? Me, it was just me. And so it's like, okay, the same thing with a book. It's like, I have to keep up my energy. I have to keep up the faith. I have to keep this up because ultimately here's what I know for sure. Like you, you have a book, you have books, plural, like. You had them inside of you. You had books inside of you. And do you know how many people say that and don't do it? So for me, like that in and of itself, it's an accomplishment. It's a huge accomplishment. It's really huge. And what will be really nice is five years from now when you find your book is still selling. People are still benefiting from it. That's a really big deal. And your book is the type of book that will be evergreen. It's not something that's going to go out of style. It's the kind of advice that all mums need. Yeah, I think, I think you're going to be five years from now, we're going to be having this conversation saying,  Oh, I'm still selling on Amazon. And here's where I sell most of my books and it'll be awesome. So my son was just on Keegan is one of my boys. He said, Hi Mom. I'm just about to leave for work.  How cute. He lives in Vancouver. He's a tattoo artist. So.  How cool is that?  That's what I love, Meryl. I love, I love being around moms who are at different stages of motherhood. I think it's so important. Yeah. It's important to have intergenerational friends, especially among mothers. When I first moved to the Northwest Territories, my son was just on Keegan was three weeks old and the nurse at the nursing station said, the best thing you can do is to make fun. Make friends with a woman who has kids in school who has sort of been through the early kids stage and has some advice to give you and it was really good advice. Yeah, I think it's important for sure, for sure. Yeah, nice, nice. So, is there anything else you'd like me to ask you? Is there anything else? I don't know how our times are, we have about four minutes left. No, I think right now, It's funny because you and I were talking about the title of the book. Yeah. I think you did a great job. Thank you. I remember. So that's something that's kind of like the backstory, right? The amount of pressure that I felt to come up with like the world's best title was something that I couldn't even like. Put my finger on it like it's that it's like that last thing that matters the most and it's like, oh great but yeah, I remember when you and I were brainstorming and you were sharing your opinion and you like the fact that it had something about playful and it was like play playback no playbook and playful Yeah, right Yes. Do you think that more than one meaning to and yeah, and that it's um,  yeah. And so that idea of playfulness, I'm just curious about your stage of motherhood. However, you define that for yourself. How have you remained?  I think I have not only remained playful, I've become more playful. My kids are all launched. The youngest is 30 now and mostly doesn't live in our house. The occasional weekend he lives with us still. I would say that I take more time to be playful and to make sure, for example, that I work on my art every day, no matter what else I'm doing, I'm crazy, crazy busy. If I don't take time for my art or I don't take time to play. I noticed that I started to make mistakes. I start to kind of fall apart. And when I make time for play, it regenerates me and gives me the enthusiasm and the energy to keep going forward. So. Yeah, so I'm more playful,  see, and that's something that I think as, as a mom who has three little boys who are nine, nine, and 12, it's like, I see them play and in the book, I even talk about how, like, my husband is like, he'll go straight for like the chess set. Meanwhile, for me, if I see the chess set, I will pick up everything from the floor on the way to the chess set, and then I'll forget that I intended to play. It's like adding a to-do, right, in your list? I was actually writing about that this morning. I just published a blog on creativity and midlife and beyond and, and, and I was exactly like that. I would, I would always do all my chores before I would do my creative process. What I discovered is, is that The chores are never done,  and they're never all done, so it was more important to really take the time to play and to do the creative process, and that would help me to get more done in the end, but I think as women, we're so conditioned to taking care of everything else and everyone else, and we think of our creative process as frivolous, or as something that's kind of stuff for the day. A nice thing, but, but maybe we won't get to it. And, I think that for me, having had breast cancer, I realized that I really need to focus on myself. And, I think that young moms also need that, I wish that I hadn't waited until I had a big health scare to focus on myself and to make time to play because I think in general, I mean, my husband is, is a very. He's a good father, he does a lot around the house, but he's, he doesn't, he doesn't think twice about lying back on the couch if he's tired. He'll get things done, but whereas I'm like 30 at night, then I'll sit down. And so I'm, I've really worked on that in the last eight years to, uh, to work on, okay, now's the time to do work, and now's the time to just let the dishes sit there or let, let something else sit there because it never will be done and, uh, yeah, we need to play as mothers. Yeah.  No, I think so as well. And I think you reminded me. So one chapter in the book is exactly what you're saying. And it's basically this DJ  who is in her fifties DJ yo Mama Esther. And she had also felt like. She was focused on helping everyone be happy and she was losing sight of her own happiness. And so she had her health scare and her daughter also had a health scare when she was a little girl, but ultimately like the message in the book, I have a chapter. Dedicated to this is that it's like your body doesn't know why you're neglecting it. Like neglect is neglect. And you've got to be really mindful as moms. And I would say if there were a way to help us prioritize ourselves, I think, I think the art of playing might be the answer. Like our kids want to, they want to, I  mean, maybe not your son since they're adults, but Oh, I don't know. I think they still play. They have their hobbies, they have the things that they love to do and they prioritize them. Some, someone is saying, uh, make time for what matters most. Your relationships, your tribe of people, that's the prize of life. Yeah. I think that that's true, but you have to include yourself in that tribe. So make time for what matters most, including me. Right? Mm-Hmm. Yeah. Absolutely. Absolutely. Cool. Thank you so much. I wanted to tell people that the book is available today. The link in my bio, and I would be honored if anyone in your community, Meryl actually got the book and got enjoyment out of it and felt that sense of play. Excellent. Well, I'm, I'm sure that people will take a good look at it and I would highly recommend it. So. Thank you so much. Have an awesome one. I appreciate you. Let us know, let us know how the stats go when they finally tell you what they are.  Thank you. Thank you again. Thank you, Melissa. Bye. Merrill is so amazing and a big shout out to my Canadians, honestly. The book is available to you as well. You could absolutely get it in Kindle format and you could go on Amazon. And purchase the book as well. If you have already purchased Fertile Imagination, I would invite you to write a two to three-sentence Amazon review today. Here's why there are about 3 million moms who are logging into Amazon every single day around the world. I surmise, that they are shopping. And right now they're getting recommendations in their shopping cart. That could be things like lipsticks, or it could be things like sneakers, or it could be things like. Tie detergent. What if instead, Amazon noticed that Fertile Imagination was getting all these reviews and put it as a recommended product for them to imagine being recommended, being recommended that you go after your dreams? Imagine if someone told you, you know what, there's this book out there for imagination that I think you will like to, that can actually take what's in your heart and bring it out live. To whatever market you so desire. That's what we want more of. Like, I would love to see shopping carts filled with a fertile imagination and then filled with whatever tools are necessary to execute whatever dream you have in your heart. That's what I want to see more of in 2024. And I need your help in order to do that. The more reviews we get on Amazon.com, the more likely 3 million moms every single day will see Fertile Imagination, my debut book. Online is available to them and for them and that is so important every single day. That's 3 million missed opportunities. It is not yet really buzzing with Amazon reviews. Thank you so much for choosing unimaginable wellness, and this is going to be the year of friends, the year of seeking friends who support you so that you don't feel lonely so that you don't feel overwhelmed and unable to ask for help. I want all of that for you for 2024. Happy New Year. Thank you so much again for all of your support for shopping, and fertile imagination for activating the ideas for making sure that you're reawakening. Reawakening, playing with, and stretching your imagination for maximum impact. Thank you so much.  ​ 

Feedback is the cornerstone of your practice's professional standing. Both patients and referring doctors actively search for reviews, underscoring the pivotal role that effective review management plays in shaping and maintaining your good reputation. Today, Jessie Pressman, the Head of Consulting at People + Practice, will impart crucial insights into navigating patient reviews. Drawing upon her extensive experience in overseeing the reputations of orthodontists, Jessie will provide proven strategies for addressing negative feedback and offer guidance on responding to positive reviews. And remember, for forward-thinking Orthos, there has never been a better time to be an Orthodontist. It's the Golden Age, so take advantage of it.   IN THIS EPISODE: [0:00] Dr Leon introduces today's topic: Managing Your Reviews with Jessie Pressman.  [3:06] Jessie explains how managing a practice's reputation has changed over the years and ways that you can collect positive feedback.  [7:04] Jessie discusses what strategy and approach she has made to the People + Practice Program and gives examples of how her approach has resolved issues.  [11:20] Jessie explains what to do and say when you get a negative review and why you never apologize.  [15:47] Jessie outlines the times you don't respond to a review and when to report them to Google.  [19:31] Jessie recommends some tips regarding getting reviews and responding to them.    KEY TAKEAWAYS:  [4:13] There are ways to collect positive feedback from your patients. The tip is to ask for a review. When someone is happy, they don't think of leaving a review. You have to ask by prompting the client for a review.  [4:53] Google is the search engine where you should spend your time and energy cultivating and responding to reviews. Facebook is no longer the preferred platform to use. Google is King. [14:10] There are legal reasons you should never apologize for a patient's bad experience in the office. Be very careful that you do not violate HIPAA laws.     RESOURCE LINKS People + Practice  - Website Leon - Email Amy - Email People + Practice - Email Jessie Pressman - Email People + Practice Blog - Jessie Pressman   BIOGRAPHY: NEW YORK, Oct. 3, 2023 /PRNewswire/ -- People + Practice LLC, a leading marketing agency specializing in strategic consulting and brand development for healthcare practices, is thrilled to announce the appointment of Jessie Pressman as Head of Consulting. This strategic step signifies an ongoing commitment to enhancing consulting services, coupled with a robust investment in team development. Jessie is passionate about fueling practice growth for the doctors and teams that make healthcare happen. Her 20 years of experience managing people and marketing for small businesses, combined with her positivity and innovation, has fueled People + Practice's growth over the past decade. With an eye for efficiency and growth opportunities, Jessie will lead the People + Practice team of Growth Consultants, who serve a diverse range of clients across the country and abroad, helping them navigate the complex marketing landscape to achieve their business objectives. Her focus will be on providing strategic guidance and actionable solutions. "As Head of Consulting for People + Practice, I'm excited to help our team of consultants grow in their careers, stretch their creativity and uncover growth opportunities for practices. I'm eager to help our company scale, but it's equally important to me to build upon the agency's core values of creating a meaningful and inclusive work environment that allows for work-life balance," said Jessie about her commitment to the company. "People + Practice has always supported me and I'm eager to continue extending that support to our team." Jessie's extensive expertise spans multiple industries, including technology, healthcare, finance, and consumer goods, and she has previously served in executive roles at Bluewolf (an IBM Company) and BSL Concepts. She has consulted with nameworthy brands like Sony Music Entertainment, The Hearst Corporation, HBO, Ogilvy & Mather and Time Inc. Jessie is a proud Brandeis University alumna, a committed New Yorker and a bookworm. "We are delighted to announce Jessie Pressman as our Head of Consulting," said CEO and Co-Founder Dr. Leon Klempner. "Her exceptional talent and passion for delivering strategic solutions align perfectly with our vision to provide unparalleled marketing consultancy services. Her unique ability to analyze market dynamics and identify untapped opportunities will be instrumental in driving measurable results for our clients," concludes Klempner. About People + Practice LLC: People + Practice LLC is a leading marketing agency specializing in strategic consulting and brand development. We help our clients navigate the ever-changing marketing landscape and achieve their business objectives through innovative strategies, creative solutions, and measurable outcomes. With a team of seasoned professionals and a deep understanding of diverse healthcare industries, we deliver exceptional results and drive sustainable growth for our clients. For more information, visit www.pplpractice.com.   QUOTES:  “I saw practices who had never seen a negative comment come through in five or six years and suddenly start receiving negative comments, two, three times a month, which is concerning for practices because your reputation online means a lot. Prospective patients and referring doctors are looking at those. It's your name. So, there has been a spike in negativity, and we need to work to combat it.” Jessie Pressman “Another pro tip is to respond to the positive reviews. People love getting a response from you as a practice. It looks fabulous for prospective patients coming and looking at your page. Also, it's great for SEO. Again, we want to ensure that that is integrated into our marketing, which helps raise the profile.” Jessie Pressman

“Too many of us apply intention to one area of our lives—we excel in our careers while putting our personal lives on hold or we allow our work ambitions to stagnate while everyday life demands our focus. We hope for the best, and yet our situations remain mostly unchanged. What if you could “Fast Forward” and transform any area of your life with extraordinary results in just one year?” Wendy the co-founder of The Fast Forward Group shares some of the key tips from the book she co-authored with Lisa McCarthy called Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year. You'll learn the importance of declaring a bold vision and sharing it, what it means to throw your hat over the wall, and how to manage your time and set your priorities to get your to where you want to go. If you are looking for tangible tips and inspiration to get you moving in the right direction personally and professionally, this interview is for you! Wendy and Lisa have worked with over 100,000 professionals and their book takes you through their proven system. Lots to learn in this conversation! While on the show notes page, I'd love for you to join our newsletter. You'll receive more inspiration and tips to love yourself and live your best midlife. You'll also get a FREE copy of Michele's Book, Design a Life You Love (available for a limited time).   RESOURCES MENTIONED Join Michele's Newsletter Michele on Instagram Michele's Book Website: Wendy's Website Linkedin: Wendy on Linkedin   ABOUT THE GUEST Wendy Leshgold is the president and co-founder of the Fast Forward Group, a professional development and executive coaching company. Wendy spent more than a decade in advertising, leading teams at Ogilvy & Mather, BBDO, and Deutsch, and working with brands including Apple, Kodak, and IBM. She experienced firsthand the challenges people face in high pressure corporate environments. Feeling compelled to help, she launched a successful executive coaching practice. A decade later, she joined forces with her childhood friend Lisa McCarthy, who shared her passion.  Together, they launched a company with a mission to transform the way people lead, work, and live. They are the co-authors of Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year If you enjoyed this interview, please take a moment to rate and review it on Apple podcasts. Your reviews are so appreciated! Not sure how to do it? Instructions are below. XO, Michele

Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage by Allen Adamson About the Book: Among today's most successful businesses are those that have significantly transformed our daily routines.  This focus on the consumer experience, not solely on the product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience.  It gives today's disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.  Two years ago, Zoom was unknown to most, six years ago, Netflix was a DVD delivery service.  We ride in Ubers and stay with our families in Airbnb homes. We share Spotify playlists, refresh our closets with Bonobos, and pamper our pets with Chewy.  We set up meetings with Calendly and pay bills with Venmo.  The speed with which these disruptions to how we do things, and the enormous profits that come with changing daily routines, is breakneck and only points the way for other industries to carve out market dominance.  Seeing the How combines data-driven research on consumer behavior, behavioral psychology, marketing analysis, and storytelling to provide a framework to help identify the methods by which business leaders can make these experience disruptions possible.  Allen P. Adamson, an expert in branding, experience creation, and innovation strategy offers businesses a step-by-step guide to breaking into the market based on the tactics of the biggest experience disruptors, including Netflix, Apple, Warby Parker, and Stitch Fix.  These businesses speak to market segments and consumers that are diverse and far-flung. What they share is the extent to which they are experience disruptors. Their successes derive from their ability to make the stuff of daily life different, better, and easier.  Successful experience disruption is the de facto new competitive advantage across all categories.  With Seeing the How you'll have the strategy necessary to bring your disruption to life, command market segments, and cultivate consumer loyalty. About the Author: For more than 30 years Allen Adamson has helped launch, nurture, and reinvent brands, ranging from startups to nonprofits, to companies known worldwide, in categories including packaged goods, technology, healthcare, financial services, hospitality, and entertainment.   His philosophy, substantiated time and again, is that a successful brand stands for something that is both different and relevant - and simple for consumers to understand. A noted industry expert in all disciplines of branding, Allen has worked on the agency side for several iconic firms including Ogilvy & Mather and DMB&B, and on the client side for Unilever.  He was chairman of Landor Associates, a global brand consultancy where, under his leadership, the company worked with brands including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, Procter & Gamble, Sony, and Verizon. Allen's four previous books are Brand Simple: How The Best Brands Keep It Simple And Succeed; Brand Digital: Simple Ways Top Brands Succeed In The Digital World; The Edge: 50 Tips From Brands That Lead; and Shift Ahead: How The Best Companies Stay Relevant In A Fast-Changing World, (which was featured on The Marketing Book Podcast on episode 163 in 2018). Allen has also written a column on branding for Forbes for 20 years. Allen is now co-founder and managing partner of Metaphorce, a consultancy that takes a disruptive, multidisciplinary approach to marketing challenges. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business, where he earned his MBA. And, interesting fact: he originally wanted to be a filmmaker! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/seeing-how-allen-adamson 

Ravi Prasad is a former ad man turned social entrepreneur. A strategist, who in a career spanning over 20 years, worked for agencies including, EURO RSCG, Leo Burnett, John Singleton Advertising, Ogilvy & Mather, Sapient Nitro and Clemenger BBDO. Over the years his work has won, or been a finalist, in awards, from W3 in New York to the IIB Awards in London, and from ADMA to AIMIA in Australia.  In 2013 Ravi shifted the focus of his life and work to pursue his interest in social justice and civil society, and founded Parliament on King. Parliament on King addresses the barriers to social, cultural and economic participation faced by asylum seekers and refugees.  It's also a social enterprise catering business, that offers training, work experience and paid employment to asylum seekers and refugees – all funded by the proceeds of its commercial catering operations. The project has been recognized with awards including a Refuge Council Humanitarian Award and the Good Food Guides ‘Food for Good Award'. Ravi is also the recipient of a UTS Human Rights Awards and the 2022 NSW Human Rights Medal. Ravi shares such valuable insights in this interview. There's a theme that threads its way throughout our chat - the importance of belief, clarity of belief, self-belief and shared belief. This, combined with the other recurring themes of the power of ‘action' to build belief; and the fallacy of limited resources, makes for an interview that I really hope will inspire people to act without any further delay.   Some of the highlights of our conversation A great philosophical discussion about the role of love in business Ravi's view on the role of the social enterprise sector and the future of business The life defining moment that forced Ravi to examine his beliefs and what happened as a result The idea of limited resources being a barrier to starting to live your beliefs. Parliament On King's start-up story – you're going to want to listen to this! The importance of action – “doing things” – to create proof and belief to take the next step The power of doing something small What can one single person do? The power of one The secret to people being trustworthy is to trust them – Ravi's story about his experiment on trust Social businesses are built on belief. Social business leaders can make their own rules. Parliament On King's ripple-effect of impact –on asylum seekers and refugees, the homeless and other vulnerable groups Shared narrative, transformative leadership, action and stories Transparency of impact that builds trust   Connect with Ravi Email:  myintuition@yahoo.com Phone: +61 414 235 325 Linkedin: https://www.linkedin.com/in/raviprasad/  

  Marketing legend Shelly Lazarus has been described as one of the most powerful executives in advertising and named one of the Top 50 Business Women. One of a mere handful of female graduates from Columbia University with an MBA in the early 1970s, Lazarus propelled herself through the corporate world to become chairman and CEO of the billion-dollar advertising agency Ogilvy & Mather. Shelly was way ahead of her time, stressing the need for balance between work and family life while simultaneously creating an integrated multimedia advertising giant that delivered results for brands. In our conversation, Shelly shares some of her memorable career war stories, and advice for today's emerging advertising leaders. Join us! About our Guest: Shelly Lazarus has been working, as she would say it, “In the business I love,” for more than four decades, almost all of that time at Ogilvy. Shelly rose through the ranks of Ogilvy & Mather assuming positions of increasing responsibility in the management of the company, including president of O&M Direct North America, Ogilvy & Mather New York and Ogilvy & Mather North America. She was named worldwide CEO of Ogilvy & Mather in 1996 and Chairman in 1997. She became Chairman Emeritus in July 2012. Shelly started at Ogilvy at a time when the agency's legendary founder David Ogilvy still walked the halls, and personally preached that the purpose of advertising was to build great brands. Under Shelly's leadership, that essential mission has remained the centerpiece of the company's philosophy, extending across regions and marketing disciplines, and attracting some of the world's largest and most respected brands including American Express, BP, Coca-Cola, IBM and Unilever among many others. WVU Marketing Communications Today: Marketing Legends is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

What life lessons can we learn from Rosa Parks beyond the bus? Today's esteemed guest, H.H. Leonards, relates insights she learned during the time Rosa Parks lived in her home. H.H. Leonards is a wife, mother of three, and founder of O Museum in The Mansion in Washington, DC, where Mrs. Rosa Parks, her friends, and business associates lived with her, at no cost, as part of The Mansion and O Museum's Heroes-In-Residence Program. Throughout her professional career, Leonards has focused on making it economically feasible for corporations to leverage their philanthropic contributions for their benefit—and the benefit of society. She has tirelessly worked to encourage companies and individuals to translate their personal visions into a mission of service. As a consultant to Ogilvy & Mather, she helped them create (and make real) cause-related marketing for their clients. A staunch advocate of social justice through music and storytelling, she is Co-Founder of 51StepsToFreedom.org, a non-profit organization that is developing a city-wide trail that traces America's struggle for equality and freedom. Leonards said she didn't initially recognize Rosa Parks as a civil rights figure, but instead took the 81-year-old guest into her home as someone who needed a place to recover from a horrific assault. Yet even before she learned Parks' historical role, the impact of Rosa's faith and character made a profound and unforgettable impression on H's life. Leonards shares the following ways Rosa Parks modeled a life of eternal resonance and wisdom: Rosa withdrew to heal before speaking publicly. Loving others remained her utmost priority in all she said and did, even including how she considered her appearance. Rosa exuded a powerful and nearly tangible presence of grace and love, even when silent. She cherished opportunities to enjoy moments of silence with others and listened beyond words to hear her neighbors' hearts. Parks exemplified the art and blessing of forgiveness impeccably. She taught everyone to live an exemplary life so that no one could use your past against you. Leonards notes that Rosa Parks' time is now, just as much as it was in 1950 when she refused to give up her seat on the bus. Leonards explained that Parks accomplished more in the final decade of her life than in all the years prior. Rosa learned to swim at age 90 and had children teach her to use a computer in her late 80's. Parks received the congressional medal of honor and the presidential and accepted them only in order to share her mission and vision. She fought for human rights, not just for a single group's rights. Rosa Parks fought for equality and unifying hearts upon common ground. She helped found the organization NOW for women. Rosa spent hours at church every Sunday and served as a deacon there. Rosa overflowed with humility and humanity. She invited people of all races to accompany her to her regular attendance at the AME Church. H related how others felt Rosa's love even when they didn't recognize her as a public figure. Rosa died penniless because she prioritized giving above her own comfort. She gave all she earned to others. Leonards describes not realizing Rosa Parks' historical significance for the first three years of residing with her as a blessing. She also did not recognize Willis Edwards, the gentleman who brought her to live there, as the head of the NAACP. H encourages listeners to adopt the message of Rosa Parks and become disciples of love and of Jesus. Living with Rosa Parks grew H as a disciple to the extent of stripping away unimportant things. Rosa modeled compassion and forgiveness. After surviving multiple assaults, Parks emerged with undiminished grace. Rosa demonstrated reliance upon faith to forgive when it would be impossible to do so in human strength. She refused to respond rashly, but carefully thought over her words and responses. When the driver of the bus passed away, the press asked Rosa about her reaction. Parks thought for a while and then stated she was sure his family misses him. Connect with H.H. Leonards, founder of O. Museum, and get a copy of her book at omuseum.org or at rhboyd.com. RH Boyd is the oldest African American publishing company and is run by a 5th generation Boyd, a woman in her 30s, so it was the perfect publisher for H.H. Leondards' book. Contact H at h@omuseum.org. Get inspired now and get a copy of Tina Yeager's newest release, Upcycled: Crafted for a Purpose! Get your free downloadable flip book template at https://upcycledbook.com/   

Commercial director JJ Adler, of Ruckus Films, is an award winning director and writer who helped create comedy spots for all kinds of companies including GEICO, P&G, SC Johnson, Virgin Mobile, Nestle, Coke, Verizon, McDonalds, Pepperidge Farms, etc., and with The Martin Agency, McCann, R/GA, Mother, Droga5, Ogilvy & Mather, Grey, DDB, VMLY&R, PKT, JWT, BBDO, and many more. She talks comedy, running her own shoppe, and the secret to good spots. Check out my favorite - her Gain-iac commercial with Craig Robinson.   EVENTS & COURSES My next Commercial Directing Bootcamp is January 7th, 2023 in Los Angeles. Save $100 once you've completed either Masterclass or Commercial Directing Shadow online courses.   Voodoo Lounge is open 24/7. Are you longing for a community for us Commercial Directors? Join me in the Voodoo Lounge. It's free for filmmakers to ask questions, post cuts, share successes, comment and even gripe. Just stay positive and we'll help one another. I'll be doing a monthly AMA there over zoom. Again, it's free.   Online Commercial Directing Masterclass as well as my Commercial Directing Shadow course have received 100% 5 star reviews. Plus you and me do a free filmmaker consultation call with either course. Win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses.   Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.   Amazon Prime!! Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Here's the trailer.   Thanks,   Jordan    This episode is 85 minutes.   My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

Matt Watkinson shares how he's expanded his luck surface area, why it's important to slow down and pay attention, and how to fight organisational ambiguity. Highlights include: ⭐ What did the FBI want to learn about experience design? ⭐ Why is ambiguity the biggest barrier to effective decision making? ⭐ What made you conscious of your own ignorance? ⭐ What gets in the way of people being willing to be wrong? ⭐ Why is it important to be a host and not a guest? ====== Who is Matt Watkinson? Matt is the CEO and Co-Founder of Methodical, an experience design agency that helps customer-centred businesses to develop new products and services and to improve their existing programs and experiences, while delivering greater customer and commercial value. He is also the author of two highly regarded books (soon to be three). His first, “The Ten Principles Behind Great Customer Experiences” put Matt on the map and his second, “The Grid: The Master Model Behind Business Success” was published in 2017, to critical acclaim. Matt has been described by Rory Sutherland, the vice chairman of the Ogilvy & Mather group of companies, as “One of the deepest and most original business thinkers” he has ever come across. And it's this depth and originality that has seen Matt invited to share his ideas at events for companies like Microsoft, Volkswagen, Salesforce, American Express, and Google. ====== Find Matt here: LinkedIn: https://www.linkedin.com/in/matt-watkinson/ Twitter: https://twitter.com/mwtknsn Website: https://www.matt-watkinson.com/ Company: https://www.methodical.io/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Rory Sutherland is a British advertising executive who became fascinated with behavioral science. Between his TED talks, books and articles, he has become one of the field's greatest proponents. Rory is currently the Executive Creative Director of OgilvyOne, after gigs as vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He is the author of The Spectator's The Wiki Man column and his most recent book, which we highly recommend, is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Our discussion with Rory was original published in January 2020, but Rory's evergreen insights continue to be popular with our listeners so we decided to republish this episode. You can also listen to Rory discuss his latest book Transport for Humans: Are We Nearly There Yet? alongside his co-writer Pete Dyson, in episode 290. We start this discussion with Rory by asking him about his book and some of his insights from it. His approach to advertising, marketing and product design is informed by his ability to look for the things that aren't there. He once described a solution to improving customer satisfaction on the Chunnel Train between London and Paris by suggesting that a billion dollars would be better spent on supermodel hosts in the cars than on reducing ride time by 15 minutes. He's a terrifically insightful thinker. Our conversation ran amok down all sorts of rabbit holes, as expected, including ergodicity, Sir Arthur Conan Doyle's “The Silver Blaze,” high-end audio and the dietary habits of the world-famous runner, Usain Bolt. In Kurt and Tim's Grooving Session, we discuss some of our favorite takeaways from Rory's conversation including, “The Opposite of a Good Idea is a Good Idea” and others. And finally, Kurt teed up the Bonus Track with a final reflection and recap of the key points we discussed. As always, we would be grateful if you would write us a quick review. It helps us get noticed by other folks who are interested in podcasts about behavioral science. It will only take 27 seconds. Thank you, and we appreciate your help. © 2022 Behavioral Grooves   Links Rory Sutherland: https://ogilvy.co.uk/people/rorys “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life”: https://amzn.to/3xbibt3 “Transport for Humans: Are We Nearly There Yet?”: https://amzn.to/3cZPyIy Episode 290, Transport Your Thinking; Why We Need To Reframe Travel | Rory Sutherland & Pete Dyson: https://behavioralgrooves.com/episode/transport-rory-sutherland-pete-dyson/ “Friction”: https://www.rogerdooley.com/books/friction/ Murray Gell-Mann, PhD: https://en.wikipedia.org/wiki/Murray_Gell-Mann Robin Williams “Scottish Golf”: https://www.youtube.com/watch?v=jx8TzR1-n4Q Don Draper: https://en.wikipedia.org/wiki/Don_Draper Ergodicity: https://en.wikipedia.org/wiki/Ergodicity John James Cowperthwaite: https://en.wikipedia.org/wiki/John_James_Cowperthwaite SatNav: https://www.macmillandictionary.com/us/dictionary/american/satnav Daniel Kahneman, PhD: https://en.wikipedia.org/wiki/Daniel_Kahneman What You See is All There Is: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow Arthur Conan-Doyle: https://en.wikipedia.org/wiki/Arthur_Conan_Doyle Sherlock Holmes “Silver Blaze”: https://en.wikipedia.org/wiki/The_Adventure_of_Silver_Blaze Tim Houlihan's Blog on “Silver Blaze”: https://tinyurl.com/ufumkj6 Ben Franklin T-Test: https://tinyurl.com/wocdsdk Volkswagen Fighter: https://tinyurl.com/qpyqh87 David Ogilvy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) Jock Elliot: https://www.theguardian.com/news/2005/dec/01/guardianobituaries.media Battle of Leyte Gulf: https://en.wikipedia.org/wiki/Battle_of_Leyte_Gulf Croft Audio: http://www.croftacoustics.co.uk/main.html Mu-So single speaker: https://www.naimaudio.com/mu-so WFMT Chicago: https://www.wfmt.com/ TK Maxx: https://www.tkmaxx.com/uk/en/ Berlin Hotel with Big Lebowski: https://www.michelbergerhotel.com/en/ Shure: https://www.shure.com/en-US/products/microphones?lpf[top][types][]=microphones Zoom: https://zoom.us/ Satisficing: https://en.wikipedia.org/wiki/Satisficing Usain Bolt: https://en.wikipedia.org/wiki/Usain_Bolt Sheena Iyengar, PhD: https://www.sheenaiyengar.com/ Jelly Jar Study: https://tinyurl.com/oo6g6eb Big Band Music: https://en.wikipedia.org/wiki/Big_band   Musical Links Aretha Franklin: https://en.wikipedia.org/wiki/Aretha_Franklin Southern California Community Choir: https://en.wikipedia.org/wiki/Southern_California_Community_Choir Abba: https://en.wikipedia.org/wiki/ABBA Felix Mendelssohn: https://en.wikipedia.org/wiki/Felix_Mendelssohn George Frideric Handel: https://en.wikipedia.org/wiki/George_Frideric_Handel Johann Sebastian Bach: https://en.wikipedia.org/wiki/Johann_Sebastian_Bach Johann Christian Bach: https://en.wikipedia.org/wiki/Johann_Christian_Bach

Get to know the genius that David Deutsch is in today's episode. We talk about his life in the world of copywriting and what younger copywriters should do to become an A-level copywriter like him. David, with his signature flannel shirt, has been working with Fortune 500 companies, and street smart entrepreneurs and has sold everything from Maxwell House Coffee to an Encyclopedia of Estate Planning. As soon as David Deutsch found himself in the world of copywriting working under David Ogilvy, he knew he had talent. In fact, David is so good that people say just one suggestion from him can drastically improve one's copy.  “It's hard to really get good at something without getting beaten down first.” – David Deutsch   Some topics that were discussed include: Comfort in writing How David approaches writing David's journey into writing Is there a problem when focusing on just one niche? Working for Ogilvy & Mather, Inc. How to teach someone to improve their writing The biggest mistake of new copywriters What makes someone a great copywriter The importance of a healthy competitive drive Should you work with products you don't believe in? Thoughts on freelancing David's advice to his younger self References & links mentioned: Chris's Website Mindset by Carol Dweck Freakonomics by Steven Levitt & Stephen Dubner Contact David: David's Website

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Lynn is a longtime ad agency executive (formerly CEO of J. Walter Thompson NY) with a love for beauty. Her career has spanned the top ad agencies in the world (BBDO, McCann, Grey, Ogilvy & Mather are just a few) as well as some of the most iconic brands (American Express, Pizza Hut, Campari, Hershey's). She's been fortunate to work on many global beauty brands, including Gillette, Clinique, L'Oreal, Nexxus, Vichy, La Roche-Posay and St. Ives.  She loves building teams, reinventing cultures and creating disruption.   In this episode we talk about growing a business, joining a business with a cofounder, and summoning the courage to start something.

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Today, I'm joined by BOXFOX Co-Founder and CEO Chelsea Moore. BOXFOX is a women-owned gift box platform that makes gifting effortless and elevated. After graduating college, Chelsea and her co-founders Jenni and Sabena were looking for a way to send personalized gifts to their friends who had spread out around the country. They wanted to be able to celebrate and send condolences without sending a generic fruit basket or shopping all over to create their own pricey care package.    Thus, BOXFOX was born and transformed the gifting space. One of the main pillars of BOXFOX is to enable people to maintain both personal and professional relationships in a really authentic way, and the pre-packed curations, customized corporate gifts, and BUILD A BOXFOX™ platform do just that.    On today's episode, Chelsea shares exactly how they launched their business and major highlights and challenges from their journey. She explains their buying and merchandising philosophy and how their guiding principles have remained solid since the start, but their goals and strategies have changed as they've grown. Tune in to hear more of our conversation about building a first-of-its-kind product and how Chelsea is re-defining gifting with BOXBOX.    IN THIS EPISODE, WE TALK ABOUT: How Chelsea and her co-founders Jenni and Sabena came up with the for BOXBOX The initial step they took take BOXFOX from an idea to a tangible item  Chelsea's perspective on co-founding vs being a solopreneur  Details about the vendor and negotiation process  The three major milestones that helped boost BOXFOX in 2019 TikTok and influencer marketing strategies  Leveraging BOXFOX's purchasing power to highlight brands    RESOURCES Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.  Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH CHELSEA  Website: shopboxfox.com   Instagram: @shopboxfox    CONNECT WITH LORI Instagram: @loriharder Lite Pink: @drinklitepink Earn Your Happy: @earnyourhappy Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   ABOUT CHELSEA Chelsea was born and raised in Los Angeles and attended UCLA, where she met Jenni as a Kappa pledge. While pursuing her degree, she worked in marketing at Brandy Melville and Ogilvy & Mather and fell in love with the power of branding and the importance of humanity in every aspect of the business. After graduation, she and Jenni moved to Venice Beach where the idea for BOXFOX was born after spotting a gap in the lifestyle and service space for elevated and effortless gifting. She is a recent addition to the Forbes 30 Under 30 2019 list and she is the driving force behind BOXFOX's creative and aesthetic vision, ensuring we stay true to our customers' needs and our belief in well-presented and purposeful gifting.

One of the greats in the motion design industry, Cameron Pierron, joins Ryan on this episode of the grow your video business podcast to share his journey in the industry, and how he got started on his career back in 1999. For all those that think motion design is too complicated or maybe you struggle finding success with motion design in your videos, then this episode is for you. Cameron breaks down the ins and outs of motion design, how to create an impactful demo reel, and why you should have fun. Cameron has been a motion designer for over 20 years. He is a self-taught designer and animator who started off as a remote freelancer and has had the opportunity to build projects for studios like Prologue Films, Digital Kitchen, worked with agencies like Publicis and Ogilvy & Mather, and clients like 343 Industries, Amazon, American Express, Disney, Microsoft, MTV, RCA, Sony, and many more. Links: Join the Grow Your Video Business Facebook Group Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Our guest today is Kyle Inserra, a “recovering” restaurant owner, commercial real estate advisor, and prolific content creator. In this episode, we dive deep into Kyle's twisting and turning career journey from working in finance to the restaurant industry and commercial real estate. We talk about what people get wrong about social media and digital marketing platforms, what makes a great brand, and how can you do more business simply by showing up and being yourself.  Learn more about Kyle and his story at: www.growingcareersandcompanies.com. “You are only one step away from potentially changing your life.” “If your gut is telling you that, that's what it is. It's gonna be scary but you have to do it.”   02:25 Kyle grew up in a family of educators and he thought his path was to be a lawyer, a doctor, or work on Wall Street. After graduating from college, he started working on Wall Street but soon realized that it wasn't for him. In 2001, he decided to go after his dream of working in the restaurant business. Kyle graduated from The French Culinary Institute in 2002 and dove into the industry.   In 2007, Kyle co-founded 2 successful restaurant concepts in New York. After working in the restaurant business for 15 years with 55-60 hour workweeks, Kyle decided to use his expertise in another way. He transitioned to commercial real estate in 2020 and now works as a CRE advisor for restaurant owners. “Ultimately people want to connect with people who they can relate to. Once you put out there who you are, you're gonna start attracting people you actually want to work with.”   21:30 Kyle is very active on social media, and he coaches his clients on how to use these platforms creatively. Today, it's important to be authentic and good at storytelling - just be yourself so you can attract people who can relate to you.   Kyle created an accountability group for CRE advisors where he helps them navigate the various social media platforms to get better at digital marketing. The Final 3 Questions     What is the lesson that has taken you the longest to learn?   Patience. He learned over time that the real reward and the real goal come with patience.   What are the 2 principles from the Growing Careers & Companies Framework that resonate the most with you?   Authenticity and Community. For Kyle, community means education and networking. He learned a lot from different communities that he could use in his own career, so he encourages everyone to dive into different communities and learn.     What do you hope others take away from your story?   That you can do what you want to do because there are options out there for you. You got to be your true, authentic self so you can start connecting and working with people who you enjoy working with. About Our Guest, Kyle Inserra 20-year restaurant industry veteran meets working with emerging independent restaurants and franchise groups across the country providing ownership insight and solution-oriented energy.   Kyle started his career at Ogilvy & Mather as a media buyer, then switched careers and began working as a Financial Advisor at Prudential Securities when two planes hit the World Trade Center - and he realized he wanted to pursue yet another new career.   In 2002, Kyle graduated from The French Culinary Institute and worked his way around New York City, New Jersey, Mexico, and the Caribbean.   In 2007, Kyle co-founded two restaurant concepts in Westchester County, New York - eventually successfully exiting both businesses in 2021 and began to leverage his experience as an owner-operator to advise restaurant owners as a CRE advisor. A warm thanks to Kyle Inserra for taking the time to share his unique insights and experiences with us. Resources from the show:   His Instagram His Website Join his Social Media Accountability Group His LinkedIn https://www.growingcareersandcompanies.com/ https://www.crerecruiting.com/ https://www.creatwork.co/ The Growing Careers and Companies Framework Allison's LinkedIn     Thank you for joining us on this episode of the Growing Careers and Companies Podcast.   If you enjoyed the show, there are a few things we would love you to do right now:  SUBSCRIBE to the Growing Careers and Companies Podcast on Apple Podcast, Spotify, Stitcher, or wherever you listen to podcasts  Please RATE & REVIEW and let us know what you'd like to hear next Finally, we invite you to JOIN our mailing list for news you can use   Please share this episode with someone you think would inspire.    Until the next time, we appreciate you being here.

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Letha Hadady is one of the nation's leading experts on natural Chinese remedies and author of books on health and beauty. She has lead stress management workshops and acted as natural product consultant for Sony Entertainment Inc., Dreyfus, Ogilvy & Mather, and Consumer Eyes, Inc. in New York.In 1980 Letha became involved with novelist Michael Foster and librarian and poet Barbara Foster in a work-oriented menage a trois of writers. Together they researched and the Fosters wrote two biographies of Alexandra David-Neel: Forbidden Journey and The Secret Lives of Alexandra David-Neel. Their book Three in Love: Menages a Trois from Ancient to Modern Times has been called "racy and engaging" by Entertainment Weekly. The three have been featured in television and radio interviews and a European documentary "Menage a Trois" in 2008 by Catherina Klusemann. She has also authored "Tea for Three: The Other Woman by Letha Hadady", as well as co-authored "Outlaws of Love: A History of Forbidden Desire". Please be sure to check out her website for more info at: www.asianhealthsecrets.com.

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo, a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

Thank you for joining us on Breakfast With Champions! Today we hear from Ram Castillo on his first segment! Ram Castillo is a Design Director, two-time Author, Speaker, CreativeLive Instructor, Decision-making Business Coach and Approved Advisor based in Sydney. His focus is to help business owners, entrepreneurs and leaders get unstuck through human centred design methodologies, creative strategy, digital marketing and branding. For 16 years Ram has been working for global agencies including Ogilvy & Mather, DDB, JWT, McCann and Saatchi & Saatchi on clients such as Audi, McDonald's, Qantas, Google, AMEX, Toyota and The Louis Vuitton Group. He's been featured in Apple, GE, Communication Arts, HOW magazine, CreativeLive, Herman Miller, VIVID festival and The American Institute of Design. 

How do you think big and achieve “whole life” success while dealing with the pressure and pace of today's workplace? Listen as co-founders of the Fast Forward Group, Lisa McCarthy and Wendy Leshgold share their Bold Vision Exercise and how they use this proven method to help companies like Amazon, Facebook, Google, TikTok and JPMorgan Chase transform culture, uplevel talent, and accelerate business growth. This powerful tool is also used to help individuals think big, manage stress, and achieve holistic success. Whether you run a small business, lead a large organization, or simply want to better your life and reach your personal goals, this is for you! Lisa McCarthy Bio: Prior to starting Fast Forward, Lisa McCarthy spent 25 years leading sales organizations at prominent media companies, including ViacomCBS and Univision. She experienced firsthand the toll of high-pressure workplaces where people feel professional success requires personal sacrifice. She and co-founder, Wendy Leshgold, set out to challenge this belief and through their vision, created the Fast Forward Group. Recognized as a people-first leader and change agent with significant commercial impact, Lisa has been named a “Woman to Watch” by Advertising Age and Crain's New York “Business 40 Under 40.” Lisa received her BA from Georgetown University. She lives an “overly fulfilled” life in Port Washington, NY with her husband and three children. Wendy Leshgold Bio: After many years leading teams and coaching executives, Wendy Leshgold understood the challenges people face in high-pressure, always-on corporate environments. In 2012, she and her childhood friend, Lisa McCarthy, launched the Fast Forward Group to help people live their best lives and do their best work. Wendy brought her experience as a successful executive coach to Fast Forward. Prior to her work as an executive coach, she spent more than a decade in advertising, leading teams at Ogilvy & Mather, BBDO and Deutsch, where she worked with brands including Apple, Kodak, IBM, Bank of America and Mitsubishi. Wendy received her BA in History from the University of Virginia, and she is an active board member of the California League of Conservation Voters. She lives in Los Angeles with her husband and three children. In her free time, Wendy can often be found watching her son play baseball and walking her beloved dogs, Scout and Cali. What We Discuss With Lisa McCarthy and Wendy Leshgold in This Episode Workplace trends in terms of training needs The role that leaders play in helping their people manage stress and uncertainty Their unique bold vision exercise Overcoming the fear of setting bold audacious goals Reverse engineering your goals Favorite whole life outcomes and success stories What are power outages and how to get back on track quickly (Demo) Episode Show Notes: https://tinyurl.com/ybr2a2mr

IBM is the company with nine lives. They began out of the era of mechanical and electro-mechanical punch card computing. They helped bring the mainframe era to the commercial market. They played their part during World War II. They helped make the transistorized computer mainstream with the S360. They helped bring the PC into the home. We've covered a number of lost decades - and moving into the 90s, IBM was in one. One that was largely created by an influx of revenues with the personal computer business. That revenue gave IBM a shot in the arm. But one that was temporary. By the early 90s the computer business was under assault by the clone makers. They had been out-maneuvered by Microsoft and the writing was on the wall that Big Blue was in trouble. The CEO who presided during the fall of the hardware empire was John Akers. At the time, IBM had their fingers in every cookie jar. They were involved with instigating the Internet. They made mainframes. They made PCs. They made CPUs. They made printers. They provided services. How could they be in financial trouble? Because their core business, making computers, was becoming a commodity and quickly becoming obsolete. IBM loves to own an industry. But they didn't own PCs any more. They never owned PCs in the home after the PC Jr flopped. And mainframes were quickly going out of style. John Akers had been a lifer at IBM and by then there was generations of mature culture and its byproduct bureaucracy to contend with. Akers simply couldn't move the company fast enough. The answer was to get rid of John Akers and bring in a visionary. The visionaries in the computing field didn't want IBM. CEOs like John Sculley at Apple and Bill Gates at Microsoft turned them down. That's when someone at a big customer came up. Louis Gerstner. He had been the CEO of American Express and Nabisco. He had connections to IBM, with his brother having run the PC division for a time. And he was the first person brought in from the outside to run the now-nearly 100 year old company. And the first of a wave of CEOs paid big money. Commonplace today. Starting in 1993, he moved from an IBM incapable of making decisions because of competing visions to one where execution and simplification was key. He made few changes in the beginning. At the time, competitor CDC was being split up into smaller companies and lines of business were being spun down as they faced huge financial losses. John Akers had let each division run itself - Gerstner saw the need for services given all this off-the-shelf tech being deployed in the 90s. The industry was standardizing, making it ripe for re-usable code that could run on this standardized hardware but then sold with a lot of services to customize it for each customer. In other words, it was time for IBM to become an integrator. One that could deliver a full stack of solutions. This meant keeping the company as one powerhouse rather than breaking it up. You see, buy IBM kit, have IBM supply a service, and then IBM could use that as a wedge to sell more and more automation services into the companies. Each aspect on its own wasn't hugely profitable, but combined - much larger deal sizes. And given IBMs piece of the internet, it was time for e-commerce. Let that Gates kid have the operating system market and the clone makers have the personal computing market in their races to the bottom. He'd take the enterprise - where IBM was known and trusted and in many sectors loved. And he'd take what he called e-business, which we'd call eCommerce today. He brought in Irving Wladowsky-Berger and they spent six years pivoting one of the biggest companies in the world into this new strategy. The strategy also meant streamlining various operations. Each division previously had the autonomy to pick their own agency. He centralized with Ogilvy & Mather. One brand. One message. Unlike Akers he didn't have much loyalty to the old ways. Yes, OS/2 was made at IBM but by the time Windows 3.11 shipped, IBM was outmaneuvered and in so one of his first moves was to stop development of OS/2 in 1994. They didn't own the operating system market so they let it go. Cutting divisions meant there were a lot of people who didn't fit in with the new IBM any longer. IBM had always hired people for life. Not any more. Over the course of his tenure over 100,000 people were laid off. According to Gerstner they'd grown lazy because performance didn't really matter. And the high performers complained about the complacency. So those first two years came as a shock. But he managed to stop hemorrhaging cash and start the company back on a growth track. Let's put this perspective. His 9 years saw the companies market cap nearly quintuple. This in a company that was founded in 1911 so by then 72 years old. Microsoft, Dell, and so many others grew as well. But a rising tide lifts all boats. Gerstner brought ibm back. But withdrew from categories that would take over the internet. He was paid hundreds of millions of dollars for his work. There were innovative new products in his tenure. The Simon Personal Communicator in 1994. This was one of the earliest mobile devices. Batteries and cellular technology weren't where they needed to be just yet but it certainly represented a harbinger of things to come. IBM introduced the PC Jr all the way back in 1983 and killed it off within two years. But they'd been selling into retail the whole time. So he killed that off and by 2005 IBM pulled out of PCs entirely, selling the division off to Lenovo. A point I don't think I've ever seen made is that Akers inherited a company embroiled in an anti-trust case. The Justice Department filed the case in 1975 and it ran until 1982 eating up thousands of hours of testimony across nearly a thousand witnesses. Akers took over in 1985 and by then IBM was putting clauses in every contract that allowed companies like Microsoft, Sierra Online, and everyone else involved with PCs to sell their software, services, and hardware to other vendors. This opened the door for the clone makers to take the market away after IBM had effectively built the ecosystem and standardized the hardware and form factors that would be used for decades. Unlike Akers, Gerstner inherited an IBM in turmoil - and yet with some of the brightest minds in the world. They had their fingers in everything from the emerging public internet to mobile devices to mainframes to personal computers. He gave management bonuses when they did well and wasn't afraid to cut divisions, which in his book he says that only an outsider could do. This formalized into three “personal business commitments” that contributed to IBM strategies. He represented a shift not only at IBM but across the industry. The computer business didn't require PhD CEOs as the previous generations had. Companies could manage the market and change cultures. Companies could focus on doing less and sell assets (like lines of business) off to raise cash to focus. Companies didn't have to break up, as CDC had done - but instead could re-orient around a full stack of solutions for a unified enterprise. An enterprise that has been good to IBM and others who understand what they need ever since. The IBM turnaround out of yet another lost decade showed us options for large megalith organizations that maybe previously thought different divisions had to run with more independence. Some should - not all. Most importantly though, the turnaround showed us that a culture can change. It's one of the hardest things to do. Part of that was getting rid of the dress code and anti-alcohol policy. Part of that was performance-based comp. Part of that was to show leaders that consensus was slow and decisions needed to be made. Leaders couldn't be perfect but a fast decision was better than one that held up business. As with the turnaround after Apple's lost decade, the turnaround was largely attributable to one powerful personality. Gerstner often shied away from the media. Yet he wrote a book about his experiences called Who Says Elephants Can't Dance. Following his time at IBM he became the chairman of the private equity firm The Carlyle Group, where he helped grow them into a powerhouse in leveraged buyouts, bringing in Hertz, Kinder Morgan, Freescale Semiconductor, Nielson Corporation, and so many others. One of the only personal tidbits you get about him in his book is that he really hates to lose. We're all lucky he turned the company around as since he got there IBM has filed more patents than any other company for 28 consecutive years. These help push the collective conscious forward from 2,300 AI patents to 3,000 cloud patents to 1,400 security patents to laser eye surgery to quantum computing and beyond. 150,000 patents in the storied history of the company. That's a lot of work to bring computing into companies and increase productivity at scale. Not at the hardware level, with the constant downward pricing pressures - but at the software + services layer. The enduring legacy of the changes Gerstner made at IBM.

Laura H. Jack is vice president for communications and acting chief diversity officer at Colgate University in Hamilton, N.Y. At Colgate, Jack leads all internal and external communications efforts to steward Colgate's reputation and identity; build awareness of the University, the excellence of its faculty, and its strong academic programs; and support the University's core mission, goals, and priorities. Prior to arriving at Colgate, Jack was vice president at Howard University in Washington, D.C., where she oversaw all fundraising, alumni relations, communications, and university events operations. Outside of higher education, Jack spent nearly 10 years managing marketing and advertising initiatives and multimillion-dollar campaigns with international marketing and advertising firms, such as JCDecaux and Ogilvy & Mather. Beyond Jack's professional responsibilities, she is an active member in the community and serves on the board of directors for Community Memorial Hospital and A Better Chance Clinton. Jack earned a Bachelor of Business Administration from Pace University, a Master of Business Administration and a Master of Science in Education from Baruch College. She is currently pursuing a PhD in Higher Education at Syracuse University. What you'll learn about in this episode: How Laura found her way to the world of #HigherEd marketing, and why she chose to take a “backward step” from her job in the corporate world to follow her passion How the field of higher education communications has evolved over the decades, and how Laura bridges the gap between her two roles at Colgate University How the outbreak of the global pandemic accelerated Colgate's diversity, equity and inclusion (DEI) plan Why DEI work touches everything the institution does, and how disparities in access to vaccines has impacted the institution's students How Colgate University addressed the challenge of bringing students back to campus in a safe and conscientious way Why clear, strong and frequent communication has been crucial for navigating the challenges of the global pandemic What key lessons Laura and her team at Colgate learned through the challenges and experiences of the pandemic and lockdown How Colgate's marketing during the pandemic highlighted the institution's COVID response and shifted toward more digital, remote marketing What positives Laura has been able to take away from her team's experiences through the pandemic thanks to the addition of new technologies Why how you engage with your team and colleagues matters, and why it is important to acknowledge differences in how people function and communicate

This week, part 2 of Darren's interview with Dick Chodkowski, former Art Director at Ogilvy & Mather and the illustrator of the Funmeal trays. Dick talks more about the Funmeal concept, other projects after Burger Chef, and what he's doing now.Newsletter Nugget: Darren looks at Burger Chef LicenScene from August 1973, featuring a group of special education students touring the Highland, Indiana store, the introduction of SSR (strip speed racer) car toys, and the pending rollout of the Funmeal.Commercial of the Week: From 1979, the Burger Chef NFL collector glass series.Surprise of a Prize/Memorabilia of the Week: The Burger Chef NFL collector glasses.

On this episode, part one of Darren's interview with Dick Chodkowski. Dick was the illustrator of the Funmeal trays and was the art director for Burger Chef's advertising agency Ogilvy & Mather.Newsletter Nugget: Burger Chef Burger Briefs from December 1967, the acquisition of Jax Roast Beef, which later became Rax Roast Beef.Commercial of the Week: Burger Chef and Jeff introduce the Funburger.Memorabilia of the Week/Surprise of a Prize: The Statue of Liberty Funmeal tray from the Star Spangled Series, 1976.

35. Annie Howell - Crown Media Family Networks   Guest Info: Annie Howell Chief Communications Officer at Crown Media, home of Hallmark Channel. She is a communications, training and coaching executive with over 30 years of experience leading teams that excel in strategic communications, television publicity and promotion, crisis communications, public relations, reputation management, brand launches, events and awareness building, talent management, publicity and social media. She is a writer and an ICF certified executive coach. In prior roles, she co founded training and PR company, The Punch Point Group. Before that, Annie led the communications departments for several media companies including Discovery Communications US Networks Division and AMC Network's SundanceTV and held numerous positions at two national public affairs agencies, Ogilvy & Mather and Powell Tate. She sits on the executive board of directors of the Alliance of Women in Media where she has co-chaired the annual Gracie Awards for five consecutive years. She is a regular speaker on topics including communications, leadership, executive presence, influence, personal brand, career pivots and networking. Favorite Quotes: “Kill‘em with Grace/Kindness.” “If you need a friend, it's too late to make one.” "If you invited the voices in your head to a dinner party, you'd ask those assholes to leave your house" — Brené Brown “Reaction is a Motion, Response is Thought, Be Thoughtful.” “Don't get in a fight with a pig, because you'll both get dirty and the pig likes it.”   Resources: Annie on Twitter : (@Anniehowellpr) Annie on LinkedIn : (@annie-howell-b512063) 2021 Best Consumer-Activated Corporate Donation Initiative Crown Media Gold Halo Award in Consumer-Activated Corporate Donation Initiative The PunchPoint Group chief.com Credits: Annie Howell, Crown Media.. Production team: Nani Shin, Sheep Jam Productions, QodPod

This is the debut episode of The Burger Chef Podcast. On this episode, host Darren Gibson explains why he's doing a podcast about Burger Chef, his love for everything Burger Chef, and some of the segments you'll hear on future episodes. Plus, a preview of an interview Darren recently conducted with Paul Browning, the founder and former owner of The Unofficial Burger Chef Home Page, the first website dedicated to the history of Burger Chef. Also, a preview of an interview with Dick Chodkowski, former art director for Burger Chef's advertising agency Ogilvy & Mather. Dick was the illustrator of the Funmeal trays.Commercial of the week: Former "The Brady Bunch" star Eve Plumb (Jan Brady) stars in a commercial about the Works Bar.Menu item of the week: How to assemble the Big Shef sandwich.

With more than 30 years of experience, Judy Pal has served in management and public relations positions for public safety, government, and the professional sports and entertainment industry in both Canada and the United States. She has been teaching media and public relations skills and serving in executive staff positions with law enforcement for more than a decade. She has extensive experience dealing with sensitive, image-threatening issues including criminal conduct of police officers, international scandal, and acts of terrorism.A former broadcast journalist and news anchor; she has a unique understanding of the critical objectives on both sides of the camera. She is passionate about image development, media relations, crisis communications, and the use of social media; and has hosted workshops and training for public safety agencies, government services, non-profit and professional associations, and retail and business executives.Before joining NYPD as an Assistant Commissioner serving as Advisor to the Police Commissioner, Pal was Director of Operations and an instructor for the FBI Law Enforcement Executive Development Association (FBI-LEEDA). Prior to that, she served as Chief of Staff with the Baltimore Police Department. Previously, she served as Operations Director with Kroll Security Group where she worked with international clients, including the Government of Chile and the Trinidad & Tobago Police Service. Before joining Kroll, she was Chief of Staff with the Milwaukee Police Department in Wisconsin and served on the command staffs of the Atlanta Police Department, Savannah Chatham Metro Police and Halifax Regional Police in Canada.Pal is credited with re-tooling the image of the largest police department in Atlantic Canada and developing innovative and award-winning marketing and communications programs. While with the Atlanta Police Department, she created and carried out a plan to regain public trust after officers shot and killed an 87-year old woman during an illegal search. She has overseen communications in many instances of crisis – including the tornado that ripped through downtown Atlanta in 2008; and while with the Savannah-Chatham Metro Police spearheaded a communications campaign for precinct realignment.Pal is a past president of the National Information Officers Association and is a former columnist with The Insighter magazine of FBI-LEEDA and Blue Line Magazine, the national law enforcement publication in Canada. She has served as an adjunct professor with Mount Saint Vincent University in Nova Scotia, Canada; as well as being an instructor with the Institute for Law Enforcement Administration in Texas. Pal began her career in professional sports, working with the Stanley Cup-winning Edmonton Oilers of the National Hockey League before joining the Edmonton-based Canadian affiliate of Ogilvy-Mather as a consultant. She moved to the east coast to pursue broadcast journalism with Global Television, serving as a program host, anchor, producer, and reporter before moving to law enforcement.Upon moving to the U.S., Ms. Pal worked with Madison Square Garden as the Public Relations Director for the Hartford Civic Center, Rentschler Field, and the minor league affiliate of the New York Rangers.Pal holds a Masters of Public Relations from Mount Saint Vincent University in Canada, and earned her Certificate in Police Leadership from Dalhousie University in Canada, along with various certifications in management, ICS, NIMS, death notification, suicide intervention, and domestic violence.Email - jpal.usa@gmail.comTwitter - @10_8_Comms Support the show (https://t.co/GOmAg9X6e8?amp=1)

Filmmaker Nicholas Lam directs award-winning spots, music videos and films. He's helmed international campaigns for Google, Samsung, Disney, P&G and Nestle, works closely with top agencies like BBDO, Ogilvy & Mather and Iris Worldwide. In the music world, Nicholas is an MTV VMA nominated director having shot videos for Nick Jonas, Blink-182, Sara Bareilles, Bastille, Jess Glynne, Monsta X and more. This is one chat you'll be glad you dove into. Be sure and read this Little Black Book article on Nicholas here. Shout out to Caio Shindo and Bootcamp Alumni Ben Blair, Jake's newest patron! Join Jake and I for our patron-only VIP "Ask Us Anything" via zoom April 6th at 5pm pacific. Tomorrow! Join show editor Jake Brady on his new Patreon! A mere $2/month gets you BONUS content not heard in the show!! Get a $75 discount on Masterclass, free T-shirt and consultation calls w me, go to  https://www.patreon.com/respecttheprocess and show your love for the show. Join! Commercial Directing Bootcamp is SOLD OUT for May 22, 2021 in LA. Next is August 28th, in LA and seats are now open. Check out the new Commercial Filmmaker Mega Bundle for serious mentoring and career growth. My online Commercial Directing Masterclass has helped over 750 filmmakers globally and has received 100% 5 star reviews. Did I mention the free filmmaker consultation call upon completion? Thanks, Jordan This episode is 1 hour and 17 minutes and sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak's ship Friday's at 3pm. My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital.

Fay, the founder and CEO of bonbuz was a wild child turned sober-curious. Straight from the concrete jungle of London, Fay had three constant drivers; self-optimization, growth, and impact. Starting her career at Ogilvy + Mather, she became fascinated with consumer psychology and building brands. With a yearning to build a company of impact, she moved to California to build the dream. Her stint at a brain technology company ignited her desire for biohacking and then she went on to co-found a responsible and sustainable spirits company which is where she, paradoxically, became sober-curious. Still in love with all things beverage, she intertwined her three affections with her desire to create a health-forward beverage for social settings and a company that is playful, diverse, and unapologetic - bonbuz is born. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/betterrhodes/support

Photography is visual artistry. The right images have the ability to transform in ways mere words cannot. Ask Austin-based photographer Marc Morrison, who has shot worldwide campaigns more than two decades, and his commissions have ventured into various genres. His portraiture includes everyone from celebrities to Fortune 500 CEOs and world leaders. And Marc's work has appeared in countless outlets like Fortune, Forbes, The Verge, TIME, Rolling Stone, Essence, New York Times, Golf Digest and Sports Illustrated.Whether it's shooting for global brands like Samsung, Sony Music, Ogilvy & Mather and ExxonMobil, or with A-list artists and athletes like Cardi B, Lil Wayne, Tan France or Myles Garrett – Marc pushes creative boundaries while understanding how to achieve a client's vision.On this week's episode of The Business Communicators, Marc joins Austin Staton and Hattie Horn to talk about working with clients to develop a strategy that achieves their vision, and how images elevate campaigns and communications. Plus, he'll also share amazing behind-the-scenes stories on what it's like working with some of the world's biggest artists.Music Credit: Smoke (with Lostboycrow) – FeatherConnect with The Business Communicators on Facebook, Twitter, Instagram, YouTube and LinkedIn, and find out more about our show at TheBusinessCommunicators.com. And, if you haven't done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text “podcast” to (713) 360-0133.IABC Houston SponsorsDiamond Partner: Pierpont CommunicationsChapter Partner: Mykrantz & Co

How do you tell stories using AR (Augmented Reality)? This week's expert storyteller is Jeff Miller, Sr. Director of Global Creative Strategy at Snap Inc., former Director of Digital Strategy at Gatorade, and former Account Executive at Ogilvy & Mather. Jeff has spent years on top of the advertising industry by tracking technological changes and seeing how new advertising formats enable effective stories. While some view AR as but a shiny toy, Jeff is able to use AR as a way to enhance culturally relevant stories. Listen now to learn more about Jeff's career, how to leverage new technologies in advertising, and how to create impactful stories.

I am delighted to be joined today by Dame Cilla Snowball who until recently was group Chair and CEO of AMV BBDO, an advertising and communications group. She started her career in advertising with Allen Brady Marsh and went on to Ogilvy & Mather before joining AMV. Dame Cilla became Group CEO in 2006. She was awarded a CBE in 2009 and appointed a Dame in 2017. Dame Cilla is a Governor of Wellcome Trust, NED at Derwent plc and was also Chair of the Women's Business Council.

In the marketing world, David Deutsch needs little introduction. He's a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach.    David consistently writes winning promotions from scratch, and he often works with clients and writers behind the scenes to turn under-performing promotions into winners.   But before he was renowned in the copywriting world, David got his start at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express.   When David switched to direct response, his work generated hundreds of millions of dollars in sales for leading direct response marketers, entrepreneurs and publishers, including Agora and Boardroom, Inc.   But all that only scratches the surface of David's extensive knowledge and experience, so let's get started so you can hear what he has to say.   Episode Highlights   What Dan Kennedy told David that made him leave Ogilvy and Mather for direct response How to write understated copy that's not embarrassing to read out loud The difference between copy for ad agencies and direct response How to add more undeniable proof to your sales copy so it's more believable The mindset strategy that builds instant trust with your readers How to make your copy more interesting by making bigger promises  The one thing you need to write copy at the highest level  How to stack your talents so you are always playing to your strengths  The best way to stop your copy from sounding like regurgitated sales pitch

Today on the Movidiam podcast we sit down with Airbnb's Creative Director, Naz Arandi. Naz's background is in design, research data, architecture, and teaching. She's held positions at Cal Poly Pomona, Ogilvy & Mather, and Netflix. We cover her non-traditional journey into advertising, as well as what she's learned from her past positions. She gives insight on Netflix's tagline, the power of working in a team and telling real human stories.

On the Creative Leaders Podcast, we spoke with André 'Dedé' Laurentino, Global Executive Creative Director at Ogilvy & Mather for Unilever. We discussed the impact of technology on the ever-changing creative landscape, as well as the evolving role of brand guardianship.

Neisha Tweed is a Creative Strategist at Facebook where she works with global brands and advertising agencies.Over the last 10 years she has accumulated a huge trunk-load of awards for her copywriting and creative work at a number of ad agencies including mcgarrybowen, Publicis Kaplan Thaler, GlobalHue and Ogilvy & Mather. She also taught writing at the Miami Ad School for 3 years.As a skilled communicator, creative director, and writer, Neisha is constantly pushing herself and others to be amazing. This perspective spills over into her passions for mentorship as well as diversity and inclusion in the advertising and tech industries. To this end, for the past 5 years, she has written and curated advice for up-and-coming creatives at her blog, Baby Food For Creatives, a guide on how to get in and stay in the advertising business. I first learned of Neisha while watching the 2015 3% Conference Next Creative Leaders panel discussion which she was a part of. Not only did she have great contributions to offer, she brought it with lots of energy and fun.

Before leaving the advertising agency environment, Nadine Prada worked in the roles of both art and creative director at some of the most recognizable agencies in the world including Ogilvy & Mather, Arnold Worldwide, Saatchi & Saatchi, and Young & Rubicam. During that time she racked up numerous awards for ad campaigns created for clients including Dove, American Express, Volkswagen, Toyota, and Tylenol.But six years ago she left that world to become a freelance art director so that she could devote more attention to her own vision as a painter. Nadine is also passionate about encouraging other artists to create and make a living from their work and to educate the public about how to demystify and enjoy art. We met as presenters at Essential Edge, a conference for artists in Raleigh this past year and I was intrigued with both her work and thought processes. I immediately asked Nadine to carve out a time that we could chat some more.