Podcasts about co founder cmo

A rugby World Cup winner walks into a room full of people who defend networks for a living. Maggie Alphonsi joins me to talk about breaking barriers, leading with your strengths, and what changed the day athletes stopped waiting for the back page and started telling their own stories.

PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli — On Location at Infosecurity Europe 2026 The most dangerous attacks at Infosecurity Europe 2026 weren't the high-tech ones. Lee Clark of the Retail & Hospitality ISAC sits down with me to explain why the soft target is still a human being — a help desk, a new hire, a phone ringing at dinner — and what stays in our hands as the shopper quietly becomes an algorithm.

There is a con called the Spanish Prisoner. A letter arrives from a stranger: a wealthy man sits in a foreign jail, and for a small advance to free him, he will reward you many times over. The trick is at least four hundred years old. It is also, give or take a few details, the email sitting in your spam folder this morning. I keep that in mind whenever someone tells me cybercrime is a technology problem. The tools change. The mark does not. We are still robbed through the same prehistoric wiring: a flash of fear, a moment of greed, a decision made in panic before the slow part of the brain wakes up. That is the thread I pulled on with Sarah Armstrong-Smith at InfoSecurity Europe. Sarah spent nearly thirty years in cyber and crisis leadership, was Chief Security Advisor at Microsoft, and now runs Secure Horizons. She has written two books on the human side of all this and sits on the UK Government Cyber Advisory Board. After all of it, she says the thing most people in her position will not say out loud: whatever we are doing is not working. More tools, more money, more people, more AI, and the problem keeps getting worse. Attack, wake-up call, attack, wake-up call. How many wake-up calls, she asks, does anyone need? I asked what keeps her up at night. She described an industrial accident on the scale of 9/11, triggered through a network: the first time a cyber incident kills people in numbers. We have been lucky so far. She doubts luck is a plan. The industry loves a big number, and the number is exactly where the human disappears. X million records stolen, Y terabytes gone. The day before, my friend Geoff White sat in this same chair and described a ransomware attack that shut down a hospital, which meant a woman missed the cancer appointment she had counted on. That is an Armageddon, and it has a name and a face. Sarah, as it happens, knows Geoff's work well enough to carry a line from him on the back of her book. The human element keeps finding the same small circle of people willing to talk about it. So how do we move this from a line item to a fact of society? Her answer is collective resilience. There is no prize for being the last one standing, because we are all wired into the same supply chain, the same dependencies, the same brittle web. And the smallest businesses, the ones without a war chest to ride out the storm, are the ones we discuss the least. Then a statistic. Close to half of all crime in the UK is now fraud or cyber. Around one percent of policing is pointed at it. Read those two numbers again. We fund what we can see, and we want officers on the street because a visible patrol both deters the thief and reassures the neighbourhood. The crime that actually empties our accounts happens somewhere we have agreed not to look. Follow the money, Sarah says, and you rarely stop at one criminal's pocket. It pays for the next thing: drugs, weapons, and more often than people imagine, the trafficking of human beings. Will AI save us? She did not flinch. Whatever you build to detect, the other side uses to evade. The asymmetry holds. Technology is part of the answer and never the whole of it, because the problem was never only technical. So what do we carry forward, and what do we leave behind? We carry the person behind the number: the one who misses the appointment, the small shop that never reopens. We leave behind the fantasy that a clever enough machine will spare us the harder work, which is teaching a whole society to recognize the Spanish Prisoner when it arrives, wearing this year's technology. Sarah's books are linked below, with a second edition on the way. Geoff's conversation is part of this same coverage. And if you want more of these, the newsletter lives at marcociappelli.com. Let's keep thinking. — Marco Co-Founder ITSPmagazine & Studio C60 | Creative Director | Branding & Marketing Advisor | Personal Branding Coach | Journalist | Writer | Podcast: An Analog Brain In A Digital Age ⚠️ Beware: Pigs May Fly |

PODCAST EPISODE | An Analog Brain In A Digital Age — On Location at InfoSecurity Europe 2026 On Location With Sean Martin And Marco Ciappelli Bronwyn Boyle can talk about software vulnerabilities for hours. Talking about her own — the burnout she didn't recognize until someone named it — turned out to be harder, and more important. We sat down at InfoSecurity Europe to talk about the human cost of guarding the machine, and whether our analog brains were ever built for this.

There is a moment in every conversation about cybercrime when the criminal stops being a shadow and becomes a person with a desk, a calendar, and a complaint about Monday. That moment is the one that interests me. For years I've been told cybersecurity is a technical problem. Firewalls, patches, acronyms nobody outside the room understands. And it is, partly. But sit with Geoff White for fifteen minutes at InfoSecurity Europe and the technical layer becomes what it always was underneath: people. People who get out of bed, argue with their partners, drink too much vodka after a breakup, and worry about a grandmother in the hospital — while running an extortion racket that, somewhere else, is shutting down the hospital treating someone else's grandmother. Geoff is an investigative journalist and author who has built a career out of refusing to let crime stay abstract. His new BBC series, Cyber Hack — the strand that grew out of The Lazarus Heist — turns its attention to one of the world's biggest ransomware gangs, Conti. And here is the detail that stayed with me: he has read their mail. Three hundred thousand internal messages, leaked, written by the criminals themselves when they assumed no one was watching. A journalist's candy store, as he called it. Also a nightmare — in Russian, thick with slang, mistranslated so often that “Bitcoin” comes out as “cue ball” and money hides behind the word for “grandmothers.” What fascinates me is not the heist. It is the self-portrait. Because the gang does not see a gang. They see a company. They have clients, they say. Customers. Negotiations conducted professionally. Some of them even hand the victim a report afterward — here is how we got in, here is what you should fix — as though extortion were a security audit with an invoice attached. Geoff has a theory I find hard to argue with: extortion is exhausting work for a smart person to do every day, so the brain quietly rewrites the job description. Criminal becomes businessman. The part that knows the truth shrinks. The story they tell themselves takes over. I'm Italian, so of course The Godfather arrived uninvited in the middle of our conversation. It's a business. Nothing personal. We laughed — I get to make that joke and Geoff doesn't — but underneath the laugh is something genuinely unsettling, and it has nothing to do with hackers. It's about all of us. We are all narrating ourselves into the people we'd prefer to be. The ransomware gang simply does it with higher stakes and worse intentions. This is why storytelling isn't decoration on top of cybersecurity. It's the only tool that makes the invisible visible. Geoff's last BBC series landed at number seven on the US charts, a few slots below Joe Rogan, because he tells these stories as stories — with the technical iceberg sitting safely below the waterline. People learn when they aren't being lectured. And we should learn, quickly. The same week I'm laughing about cue balls, Geoff describes cloning his own mother's voice with an AI tool and phoning her. She thought the line was just a little muffled. I told him what I tell my parents: if anything feels strange, hang up and call me directly. A pre-digital instinct, used as armor against a very digital trick. So what do we carry forward, and what do we leave behind? We carry the stories. We leave behind the comfortable idea that any of this is happening somewhere else, to someone else. The new season of Cyber Hack is expected in July. Listen to it — not because it will scare you, though it might, but because it makes a hidden world legible, and legibility is where every defense we have begins. Geoff's books and the show are linked below. And if you'd like more of these conversations, subscribe to the newsletter at marcociappelli.com. Let's keep thinking. — Marco Co-Founder ITSPmagazine & Studio C60 | Creative Director | Branding & Marketing Advisor | Personal Branding Coach | Journalist | Writer | Podcast: An Analog Brain In A Digital Age ⚠️ Beware: Pigs May Fly |

PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli Geoff White goes where organized crime and technology cross, and he comes back with stories. In this one he announces his newest BBC series — the rise and fall of the Conti ransomware gang — and we get into the thing underneath all of it: how you make a crime nobody can see feel real to people who will never see it.

PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli Pablos Holman has built spaceships, zapped malaria-carrying mosquitoes with a laser, earned thousands of patents, and is now betting his venture capital on the inventors Silicon Valley forgot to fund. His new book, Deep Future: Creating Technology That Matters, is a call to arms against a tech industry that got drunk on software and forgot about the other 98% of the world.

PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli The United States spends 18.7% of its GDP on health — two to three times what countries like Italy spend. Italy has a longer life expectancy. So what exactly are we paying for? Gil Bashe, Chair of Global Health & Purpose at FINN Partners, former combat medic, and author of Healing the Sick Care System: Why People Matter, joined me on An Analog Brain In A Digital Age to talk about what happens when a system designed to heal people forgets that people exist. This is not a rant. It's a diagnosis — from someone who has seen the system from every angle: the battlefield, the boardroom, the pharmaceutical lobby, and the bedside of his own child.

New Book: Climate Capital — Investing in the Tools for a Regenerative Future | An Interview with Tom Chi | An Analog Brain In A Digital Age With Marco Ciappelli What if the economy isn't broken — just badly designed? Tom Chi, Google X founding member, inventor of 77 patents, and venture capitalist at At One Ventures, joined me on An Analog Brain In A Digital Age to discuss his new book Climate Capital: Investing in the Tools for a Regenerative Future. From the streets of Florence to the strip malls of Silicon Valley, from the mechanics of attention capture to the physics of ecological economics, this conversation goes far beyond climate. It's about how we design the systems we live inside — and whether we have the will to redesign them before it's too late.

New Book: Lost in Time — Our Forgotten and Vanishing Knowledge | An Interview with Jack R. Bialik | An Analog Brain In A Digital Age With Marco Ciappelli There's a particular arrogance embedded in how we talk about progress. We speak about innovation as if it moves in one direction only — forward, upward, smarter, faster. But what if the line isn't straight? What if it loops, doubles back, and occasionally vanishes entirely? That's the uncomfortable question at the center of my conversation with Jack R. Bialik. His book Lost in Time: Our Forgotten and Vanishing Knowledge doesn't read like a history lesson. It reads like a case file — evidence, example by example, that the civilization we assume is the most advanced in human history is also, in some critical ways, deeply amnesiac. Take cataract surgery. We learned it in the 1700s, right? Except we didn't. Indians were performing it in 800 BC. The ancient Egyptians and Babylonians had diagrams of the procedure dating back to 2,400 BCE. The knowledge existed, worked, and then — somewhere in the chaos of collapsing empires and burning libraries — it vanished. We didn't progress past it. We forgot it, and then reinvented it from scratch, centuries later, convinced we were doing something new. Or the Baghdad Battery: clay pots, 2,000 years old, that when filled with acid can generate 1.1 volts of electricity. We don't know what they used them for. We don't know who figured it out. We just know it worked, it existed, and then it didn't anymore. This is what Bialik calls the pattern of loss — and it's not random. It follows catastrophe: the Library of Alexandria, the systematic destruction of Mayan records, the slow erosion of oral traditions as writing systems took over. Knowledge disappears when the systems that carry it collapse. And here's where the conversation gets uncomfortably relevant: we are building those systems right now, and we are not thinking about how long they'll last. The curator at the Computer History Museum told Bialik that to preserve the data from early IBM PCs and Macintosh computers, they had to print it on paper. The floppy drives had become brittle. The formats were unreadable. The digital archive was failing — and the only solution was to go analog. A vinyl record from the 1920s still plays. A CD from the 1980s may not survive another decade. I've been thinking about this since we recorded. My brain is analog — that's not just a podcast title, it's a philosophy. I grew up in Florence, surrounded by things that had survived centuries because they were made to last: stone, fresco, manuscript. Then I jumped on the digital train like everyone else, seduced by infinite libraries on my phone, music on demand, knowledge at my fingertips. But what Bialik is pointing out is that fingertips are fragile. And so are hard drives. The deeper issue isn't storage format. It's the distinction Bialik draws between knowledge and wisdom. Knowledge is the data — the cataract surgery technique, the battery design, the pyramid engineering. Wisdom is knowing why it matters, when to use it, and what the consequences might be. We've gotten extraordinarily good at accumulating knowledge. We are considerably worse at transmitting wisdom. And wisdom, Bialik argues, doesn't live in databases. It lives in the space between people — in stories, in teaching, in the slow transmission of judgment across generations. That's why oral tradition survived when everything else failed. Not because it was more sophisticated, but because it was more human. It didn't require a device to run on. I don't know how to solve the digital longevity problem. Neither does Bialik — not yet. But I think the first step is admitting we have one. That's actually one of the quietest, most powerful arguments in the book: be humble. We don't know everything. We never did. And some of the things we've lost might be exactly what we need right now. The question isn't just what we've forgotten. It's what we're forgetting today, while we're too busy scrolling to notice. Grab Lost in Time: Our Forgotten and Vanishing Knowledge — link below — and spend some time with a perspective that goes very, very far back. Which is maybe the only way to see very, very far forward.   And if this kind of conversation is what you come here for, subscribe to the newsletter at marcociappelli.com.  More of this. Less noise. — Marco Ciappelli Co-Founder ITSPmagazine & Studio C60 | Creative Director | Branding & Marketing Advisor | Personal Branding Coach | Journalist | Writer | Podcast: An Analog Brain In A Digital Age ⚠️ Beware: Pigs May Fly |

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/channelsJoin hosts Matt Bertulli and Jason Panzer to experience the journey of Yariv Citron, Co-Founder & CMO of MAËLYS. After leaving law school, Yariv faced the crushing decision to shut down his first business. Yet, he emerged resilient, venturing into the fiercely competitive beauty industry with a bold vision to “break the feed” and redefine body care.Born from a hero product, the Booty Lift and Firm Mask, Yariv and his co-founders took a daring leap, securing personal loans to fund their dream and launch MAËLYS with a mega-influencer campaign centered on Khloe Kardashian. This bold move not only expanded their audience but also solidified MAËLYS as a brand that challenges norms and empowers women with innovative, clinically proven solutions.Today, the company is on track to achieve $150-200 million in annual revenue while maintaining profitability. Discover how personal setbacks became the foundation for extraordinary success, and learn the tactics behind MAËLYS' rapid growth. This episode is essential listening for anyone looking to understand the grit, innovation, and determination required to build a disruptive brand.

In this episode of The Brand Called You, Dr. Raghavendra Hunasgi, the co-founder and CMO of Zeebu, the world's first on-chain invoice settlement platform for the telecom industry. From being one of the first hires at Google to creating UAE's newest unicorn, Dr. Raghav shares his incredible journey of leveraging blockchain for seamless cross-border transactions. Tune in for insights on leadership, overcoming industry challenges, and the future of Web3.00:37- About Dr Raghavendra HunasgiRaghav is the co-founder and CMO of Zeebu, which is the world's first blockchain invoice settlement platform for the telecom carrier industry.Raghav has been ranked amongst the top 100 global CMOS in the world.He is a serial entrepreneur, started his first outcome based agency, and sold a private equity firm, and he has built the first digital listening platform.

Vinay Dubey is the Co-founder & CMO at wintwealth feedback : ryan@soulsearching.inEPISODE LINKS:Vinay's Linkedin :   / vinay-dubey  PODCAST INFO:Podcast website: https://anchor.fm/ryandsouzaApple Podcasts: https://apple.co/3NQhg6SSpotify: https://spoti.fi/3qJ3tWJAmazon Music: https://amzn.to/3P66j2BGoogle Podcasts: https://bit.ly/3am7rQcGaana: https://bit.ly/3ANS4v1RSS: https://anchor.fm/s/609210d4/podcast/rss

Today I sat down with Matei Psatta, the co-founder and CMO of Blindspot. Blindspot is a self-service platform that enables fractional advertising on digital billboards worldwide. It allows advertisers to buy billboard space for a few hours or specific time slots, providing flexibility and cost-effectiveness. The platform has been successful in attracting mid-sized companies that want to test new channels and smaller budgets. Blindspot's biggest breakthrough has been in offering transparent pricing and real-time data, allowing advertisers to track the performance of their campaigns. Learn more: https://seeblindspot.com/ Connect with Matei: https://www.linkedin.com/in/mateipsatta/ 00:00 Introduction to Blindspot 06:42 Building the Tech Integration 11:48 Matei Pisata's Entrepreneurial Journey 16:21 Early Adopters and Feedback 22:06 Billboards as Content for Social Media 26:21 Marketing Strategies and Referral Program 48:17 Automating the Process 51:46 Creative Possibilities

We content marketers all want to put out high quality content all the time. But you might get writer's block or just feel stuck sometimes. And one of the best ways to get unstuck, to feel inspired and motivated to get better and better is to look to content creators who do their job really, really well. So in this episode, we encourage you to be influenced by some of the top thought leaders in business, including Gary Vaynerchuck, April Dunford, Chris Walker and Jason Lemkin. Together with the help of our special guest, Co-Founder & CMO of Dreamdata, Steffen Hedebrandt, we talk about writing a book, running experiments, keeping your content snowball rolling, sourcing content ideas from your sales team, and much more.About our guest, Steffen HedebrandtSteffen Hedebrandt is CMO and Co-Founder of Dreamdata, a pioneer in the realm of growth engines and marketing optimization. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business. A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.What B2B Companies Can Learn From Business Influencers:Write a book. Ian says, “if you can write a book and you have a good idea for it, it does give you credibility. It is a lot of work, but if it succeeds, then you can do really well.” Gary Vee has Jab, Jab, Jab, Right Hook. April Dunford has Obviously Awesome. And the books opened the door for them as thought leaders. Spending the time and thought on writing a book positions you as an expert in your field and validates your thought leadership in your industry. Run experiments. Steffen says, “[Gary Vaynerchuk is] constantly experimenting. Him and his teammates are extremely good at running constant experiments and yeah, sometimes it fails. But if we don't continue the experimentation culture, then we will not find the next big thing that's going to be driving the conversation with the audience.” So keep trying new and different things, see what works, and use it in your marketing.Keep rolling the snowball of content. Steffen says, “You need to do work and then you need to tell the world about it. And then in this constant cycle of documenting, “This is what we've done today. Here's an example.' Move on to the next thing. And little by little, the snowball starts rolling and you grow your audience little by little by continuously putting out stuff.” Try to put out content continuously, even if you only have one point to make. And little by little you'll grow your audience.Define your audience. Ian says, “Who exactly do you want to talk to? And obviously niche down as much as you possibly can to try to figure out who you really feel like you can serve the best and then figure out, ‘Okay, if I want to talk to these people for the next five years, what is the type of stuff that I want to talk about?  You should probably go talk to those people. Hopefully you have a background in that. If you want to go with the very super authentic route, if you don't have a background, then you need to find a way into being authentic, which means you need to talk to people who are having those problems and pull them into your content.” So do your research. Get to know your audience as well as possible so you can speak their language, create messages that resonate with them, and build your community. Source content ideas from your sales team. Steffen says, “When you listen to what the customers are telling your sales team, exhaust those questions through well-written content, and then produce a lot of high quality content that can ensure that you can always stay top of mind with the customers that you're trying to target.” Tune into what your sales team is hearing from customers about questions they have, concerns, and more, and channel that into your content.Quotes*”It's about authenticity. You can hear that these are real experiences. It's things that they've tried. Jason [Lemkin] can say these things because he's been in the trenches. That to me is the people I want to listen to. It's people who have done things themselves that you can trust that  it might not be a universal truth, but it's at least something that they've tried themselves and experienced. And now they're sharing this story with you. “That's what really makes it convincing to me.”*”If you're sitting out there just wanting to get started, just find peace in doing one of those disciplines where you are a good writer or you're good at communicating verbally, or you do well on video. And just dip your toes in whatever of those that you feel that you're strongest in. And if you want to get started, you don't have to do all of those disciplines at once. If you like writing, just start by writing and see where that takes you.”*”The one thing we can control in marketing is that we can ensure that we have a high output of content and we can ensure that that content is of the highest quality all the time. So whether it's somebody who's making a decision whether to buy or not, whenever they're being exposed by a podcast that we've been part of, we know it's high quality. And that's probably what could be convincing that customer to move on with deciding whether they should be going with us or not. So high quality, high frequency output is something that we as marketers can always control.”Time Stamps[0:55] Meet Steffen Hedebrandt, Co-Founder & CMO of Dreamdata[2:18] The Power of Consistent Content Creation[4:18] Understanding Business Influencers[9:17] Building Personal Brands and Marketing Strategies[11:40] The Importance of Authenticity and POV[20:15] Experimentation and Content Strategy[24:32] Packaging Ideas for Easy Understanding[25:33] Getting Started with Content Creation[26:23] Identifying and Engaging Your Audience[27:36] Creating a Unique Point of View[30:00] Content Strategy at DreamData[31:53] High-Quality Content and Distribution[37:25] Measuring Marketing Success[41:36] Innovative Content Approaches[44:50] Introducing DreamData's Audience Hub[48:24] Final Advice for MarketersLinksConnect with Steffen on LinkedInLearn more about DreamdataAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

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WHO?MAG"S ROB SCHWARTZ..CO FOUNDER/CMO/PRESIDENT OF MUSIC AT #ACX1STUDIOS ATLANTIC CITY BOARDWALK, NJ TALKS ABOUT DISTRIBUTION AND NEWEST VENTURE ...ACX1STUDIOS MULTIMEDIA/FILM COMPLEX. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thecomfortlevelpodcast/message

In this episode, we dive into the inspiring entrepreneurial journey of Danielle Fette, Co-Founder & CMO of FetTech, showcasing her bold decision to break away from corporate limitations to start FetTech. Despite encountering financial challenges and skepticism, the team at FetTech maintained their focus on creating excellent products that could genuinely change patient's lives. This exploration of their journey sheds light on their unwavering dedication, the factors behind their innovative mindset, and their commitment to positive societal impact.   You can find FetTech on FetTech.com and check out ReyaGel at ReyaGel.com.   Remarkable Quote:   “Every time I see our products being used, I pinch myself with gratitude that we're able to help people this way.”   Find Us Online! Website: iamJulietHahn.com Instagram: @iamjuliethahn Twitter: @iamjuliethahn LinkedIn: Juliet Hahn FB: @iamjuliethahn Fireside: Juliet Hahn Clubhouse: @iamjuliethahn YouTube: Juliet Hahn

Starting a business can be a daunting task, filled with ups and downs. For many entrepreneurs, the road to success is paved with challenges and lessons learned. Charlie Bowes-Lyon, co-founder of the brand Wild, knows this all too well. With two successful startup exits and a thriving business under his belt, Charlie has valuable insights to share with aspiring business owners. Charlie Bowes-Lyon shares his entrepreneurial journey, starting with his first business in the publishing space and his experience in sales. He then discusses the challenges and lessons learned from his previous startups, including the importance of finding reliable partners and the value of test and learn strategies. Charlie also explains how Wild, his current business, aims to tackle the plastic waste problem in the bathroom by offering sustainable and effective products. He emphasizes the need for varied marketing channels, a strong brand, and a multi-territory approach. Charlie concludes by highlighting the importance of launching imperfectly, working hard, and maintaining optimism in the face of challenges. Charlie Bowes-Lyon is now Co-Founder & CMO of Wild working across all marketing, brand and tech initiatives + product roadmap since launch. Wild is a UK-based company on a mission to remove single-use plastic from bathrooms with natural, refillable alternatives. Founded in London in 2018, it was recently listed as the top UK start-up to watch in The Times shortlist. Last year it achieved sales of £26.2 million, under its co-founders, Freddy Ward, 34, and Charlie Bowes-Lyon, 33. Wild has sold over 15 million refills since inception and replaced over 500,000 kgs of single-use plastic from bathrooms globally with over 20,000 5-star reviews. Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172 Adams website: https://adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Business owners: Monetise social media, get more clients, increase your following, and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod Coaches, Consultants, and Speakers: lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod

RentPrep Community Manager, Andrew Schultz, chats with Co-Founder & CMO, David Bitton, of DoorLoop about how landlords can market themselves to find new tenants. We'll even touch on the possibility of creating a website for your investment properties to find better tenants and gain more visibility. Plus, find out how Bitton started in the industry and became a visionary behind a well-known rental property management software.

Nicole Clay is a recent Harvard Business School grad who Co-Founded Hue. Hue is an #AI tech solution that is solving for the friction that exists for beauty consumers of underrepresented communities. Too often, when shopping for beauty products, diverse consumers do not see their unique beauty attributes represented by brands. Hue technology match consumers with Hue Twins™, real people who share the same skin tone, skin type, purchase history or beauty preferences. Hue Twins™ creates authentic photo and video reviews so users can see how products work for real people like them! This gives a frictionless, human touch to the online shopping journey. Hue is an Elle Future of Beauty Award Winner and has already launched with Credo Beauty, Lawless, Exa Beauty with more retailer partners to come. Tune in to hear about Nicole's beauty-boomerang from L'oreal to Harvard and back into beauty, but this time, in tech! I so enjoyed hearing about her startup journey as well as how and why her team is solving for challenges in representation in beauty. Her and her team even made the 2022 Forbes 30 under 30 list! Learn more about Hue at https://www.poweredbyhue.com/ Follow Hue on Instagram at https://www.instagram.com/poweredbyhue/Follow us on Instagram https://www.instagram.com/boardroombeautypod/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Andrew Davies to break down the implications of M&A on marketing. Mergers and acquisitions put companies in unique positions regarding their brand. When integrating marketing teams together, there is both an exciting and daunting opportunity to unify the new business and create a bulletproof brand that will progress the company forward post-M&A. But what do you really need to know about how to appropriately move forward? How can you ensure your business's growth in the future?Andrew Davies is CMO of Paddle, and he is an experienced and accomplished marketer in the SaaS space. Since joining Paddle in early 2022, Andrew has overseen and continues to lead the company's marketing function and enabled its significant growth. Prior to joining Paddle, Andrew's previous roles include VP Corporate Marketing at Optimizely and Co-Founder/CMO of Idio. Additionally, Andrew sits on the board of Ninety CIC and is an active advisor and investor in early-stage startups.You can find Andrew Davies on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Have you always wanted to invest but never thought you had enough money to do so? You can get started with as little as a $100 initial investment. Today's guest, Sachin Jhangiani, Co-Founder & CMO of Elevate Money and I discuss investing. We discuss the top 3 things to do and what not to do. Tune in to hear these great gems of advice and get started today in investing. To learn more, visit their website https://www.elevate.money/ or find Sachin Jhangiani on Linkedin. Thank you for listening to another episode of the Perky Collar Radio Show. Warmest Regards, David M. Frankel Perky Collar Inventor, Perky, LLC Founder, Perky Collar Radio Show Host, Commercial Real Estate Broker & Business Broker www.PerkyLLC.com, www.BBOTC.net Feel free to join my Entrepreneur Group on Facebook www.Facebook.com/Groups/CharlotteEntrepreneurThinkTank Feel free to learn more about The Fenx and join fellow successful Entrepreneurs https://entrepreneurs-maclackey.thrivecart.com/the-fenx-monthly/?ref=cettsupport Feel free to connect with me on Linkedin www.Linkedin.com/in/DavidMFrankel Ready to write a book and share your story with the world? Let me help you get it done every step of the way. Go to https://perky.bookpublishingagency.com/ --- Support this podcast: https://anchor.fm/perkycollaradioshow/support

Replay einer der beliebtesten Episoden aus 2020/21. Diese Episode wurde das erste Mal am 15.06.2020 als Episode #085 ausgestrahlt. Diese Woche zu Gast im Gründer & Zünder Podcast ist Luis Bollinger, Co-Founder & CMO des Augmented-Reality-Startups Holo-Light, das in Ismaning und in Tirol seine Offices hat. 2019 hat das Unternehmen 4 Millionen Funding erhalten, Holo-Light ist also bereits ordentlich unterwegs. Mittlerweile zählt das im Jahr 2015 gegründete Startup 40 Mitarbeiter. Im Podcast erzählt Luis: Wie Holo-Light dieses Wachstum managt. Warum sich die Art und Weise wie sie mit Akzeleratoren umgegangen sind, als besonders schlau herausgestellt hat. Wie sie an große Kunden für Pilotprojekte herangekommen sind. Über Unterschiede in Österreich und Deutschland und warum Österreich möglicherweise der falsche Markt für Startups ist, um innovative Großunternehmen zu finden, die Partner bei Pilotprojekten sein wollen. Die Professionalisierung des Unternehmens, Kundenservice, Support, Lizenzmanagement und Wachstum. Über Team-Produktivität durch effektive Kommunikation, die richtige Zahl von Meetings und Transparenz. KPMG Smart Start unterstützt diesen Podcast. Ihre wertvollen Ressourcen und Kontakte findest du auf: derstartuppodcast.com/smartstart 

Christian Brown is the co-founder and chief marketing officer of Glewee, the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals. As a co-founder and the brand's marketing leader, Brown works closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today. Centered around community, innovation, and fluidity, Glewee's entire brand evolution and refinement have been the labor of love for Brown since the company's founding in 2021. Christian is an innovator and a tour de force in anything he sets his mind to doing. He's the definition of the words, "Let's GOOOOOOOO!" This week I had the pleasure of hearing his story from his first-hand account. Christian shares his New England Upbringing, the countless hours spent in his college library deciphering the e-commerce strategies, his experience building successful brands, and now the go-to platform for connection, collaboration, and partnership - Glewee. In this episode we talk about building Chris and Dylan's Forbes 30 under 30, growing and scaling a business, and as always Self-Care. Christian has simple, but effective skincare routines, an awesome mantra, and the attitude to win in any situation. Please tune in to hear his story. Available on all platforms Today. Follow Christian Brown: https://www.instagram.com/ohkaychris/ https://www.linkedin.com/in/chrisfromglewee/ Download Glewee today⬇️ glewee.com/creators --- Send in a voice message: https://anchor.fm/findingyourrealm/message

EP#57 Julie Boucon : Co-founder & CMO at HolyOwlyApp

On today's episode, we're welcoming Andy Crestodina to the show.Andy Crestodina is a digital marketing expert who has been in the game since 2000 and has been featured in Forbes, Entrepreneur, and more. He's helped thousands of people do a better job getting results online. Andy has put out some of the best digital marketing advice available in hundreds of practical articles with his team at Orbit Media. His articles cover topics like content strategy, search engine optimization, social media and analytics.In our conversation, we discuss the ins and outs of web development and how to best optimize an insurance website. if you haven't heard him speak yet, you should really check out this episode.Check out his Twitter at @crestodina or visit his website at orbitmedia.comFollow Pat on LinkedIn here.

Ilana Grossman, Co-Founder & CMO of Pinktada and Steve Shpilsky, Co-Founder & CEO of STAY OPEN and StayDAO discuss how innovation will reshape hospitality and the role technology plays in addressing legacy challenges. This transformation is being fueled by Web3, NFTs, tokenization, blockchain and DAOs which are creating new products, services and business models to meet the needs of the next generation of travelers.

EJIRO

This fireside chat includes André Kochem, the co-founder & CMO at Kobo, who enjoys finding solutions to real-world problems no matter how big, with an emphasis on quality.During this conversation André discusses his strategy for launching his Paraguay-based CBD company in Brazil. We talk about Brazil's impact on the global hemp economy and leaders in Latin America producing hemp, as well as Paraguay's potential legal rollout.Summary:Brazil & Paraguay hempStrategy for launching in BrazilBrazil's impact on the global hemp economyLeaders in Latin America producing hempParaguay's legal rollout HomegrowThe #TalkingHedge interviews André Kochem, Co-Founder & CMO at Koba...https://youtu.be/sSqHQPQ9oaI

This week we are interviewing some of my favorite podcast companies and we start with Shira Atkins, Co-founder and CMO of Wonder Media Network. Wonder Media Network is an audio-first media company focused on women at the intersection of politics, business and culture. They have created hit shows like Womanica, The Brown Girls Guide to Politics and The Growth League. Shira and I talk about what it takes to build your own audio company, her love for the business side of things and their unique approach to developing programs with underrepresented voices. **This week's episode is brought to you by Athletic Greens. Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/changeup. Again, that isathleticgreens.com/changeup to take ownership over your health and pick up the ultimate daily nutritional insurance!**

Ashvin Melwani is Co-Founder & CMO of Obvi, one of the world's fastest growing health & nutrition brands. Since launching in 2019, Obvi has become a pioneering brand in the collagen space, shattering 8 figures in sales with distribution all over the globe. Before Obvi, Ash co-founded Ghost3Media, a digital advertising & growth agency managing over $15M of adspend.09:55 - Form a supportive communityAfter they had a solid customer base, Obvi invited customers to be a part of a Facebook group. With some strategic conversation starters, the group snowballed into a tight community.“Right at that small stage of where that community is just beginning, it's like people are shy. They don't know what to expect from this group. How do you start the conversation? So she would invite people to talk. So it's like you post in the group, ask a couple of questions like, Hey, what recipes are you guys trying today? And people would start to get a little bit more friendly. They start to explain their lifestyle and what's going on with them. And then you start to see this snowball effect of not just employees from our end or admins or mods on our end talking to the customers. Customers are talking with each other. It's like, oh, Hey guys, what do you think about this recipe? And then you'll have 10 other people like, oh, I loved it. But also you should try this or do this. And it just snowballs into this supportive community where it's not even about the product anymore. It's just about how to live a better lifestyle. How do you improve your health? How do you lose weight? How do you find the energy to do things in the morning? What do you do with the kids during the pandemic? Those conversations are happening within our community. And the one thing that just, I guess, connects everyone is the fact that they're an Obvi customer, but when you're in there, it's like you're one big family because everybody's super supportive.”11:33 - Make community the nucleus of your brandBuilding a community gives you a direct line to what your customer wants. Listen and then give it to them. It's a huge organic channel that many brands aren't using.“I think that's something that's very undervalued with brands right now because it's all sell, sell, sell, sell, but after a certain point, it's like, you need to build a relationship with your consumers. These are the people that are like going to be the ones that are going to give you the feedback of what new products should you come out with. What flavors are they looking for? If you ignore the obvious conversations that are happening in front of you, then I don't think brands will make it. You as a founder have to put aside your, maybe not ego, but there are certain things that maybe you want to do. Maybe certain products that you want to launch or flavors that you might want to launch. Is that going to resonate with your customer? If yes, great. Then you're both aligned. If not, why do it? You have a direct path to communication with your consumers, utilize it, ask them what they want. Hey, you want chocolate-covered strawberry flavor? We'll do it. And I think that's one of the biggest things that we've leveraged over the last few years. And I think we'll continue to keep that growing because I think it's the nucleus of our brand right now.”16:36 - Get immediate feedbackThe negative feedback you get from a community is what guides you to grow. When Obvi launched a 35 superfoods blend, they learned quickly that the taste wasn't right and were able to fix it.“What happened was that we launched it. Everybody was excited for it. Everybody got it. And we got the feedback in the group saying, when I drink it, my throat burns. And we're like, what is happening? Why? We didn't get that feeling. What's going on? Did the manufacturer mess up, what's going on? Basically, in the formula there's cayenne pepper. Now certain people may not be used to that spice level. As a South Asian individual, I like spicy food. So I was maybe immune to it. Other people may not have been. And that's where it's like, okay, did we just mess up our launch? So we sold through and we're like, all right, here's the feedback that you got from the community. Go and adjust the formula. All we did was ask them to turn down the cayenne, maybe add a little bit more flavoring and it fixed it. It is now one of our top selling products. It's our top-selling SKU. That would not have happened unless we had those conversations. We would have maybe figured it out later where it's like, okay, interesting. Everybody bought this in January, but nobody bought it again. What's the reason? Then you send out a survey, nobody wants to fill out a survey, then you find out. I'm talking about, you're getting feedback as soon as that customer gets the product in the mail, not two or three months later when you try to realize, oh, why is this not moving anymore?”23:07 - Gamify product launchesCommunity is like a cheat code for successful product launches. When Obvi wanted to launch a coffee flavor, they let their community pick the specific flavor through games.“We did this whole thing called coffee wars. Everybody has their favorite flavor. It's up to interpretation for everybody. So we literally did a whole poll across two to three weeks. And we had a bracket literally, March madness type of bracket where it's like, all right, well, caramel macchiato is going up against French vanilla, everybody vote. And you can just create this whole gamified process of how we're going to come up with this flavor. So at the end of it, it got down to the top four flavors and we did one final vote where we went live on Facebook within the group. And there's a couple apps out there that if you comment something, it will place a vote. So now going back and watching this video, there's tens of thousands of comments because people are like, I want this flavor, I want this flavor. And we literally let the community vote their way to our next flavor. And we launched that and that sold out four times over the course of last year, because we couldn't keep it in stock. Now if that's not a cheat code then I don't know what it is.”26:58 - Build something deeper than a transactionObvi tries to be available to the community regularly by hosting conversations about topics other than the product itself, and featuring members who can inspire others.“Just forget about the product, forget about buying something on the website. Let's have a conversation. We want to invite maybe some of the community members on with us to just talk about their stories. Some of these women have gone through an insane transformation with the product. I'm talking women who were on prescription medications just to function every day, have been able to get off of that because of some of the products that they've been taking from us. So being able to share those stories, it's invaluable. Because you have the rest of the community that's motivated to reach their goals and seeing other people actually reach their goals. It's that positive reinforcement that they need to just keep going. So build that mentality. And then obviously when they need to re-up on whatever they need to re-up on, who are they going to think about? They're going to think about your brand. Not the one that's at the top because they don't have those conversations. They're just another brand. I think that's what we try to do is we're trying to offer value outside of just product offering. And you've just got to build that relationship.”33:08 - Wait until you have a customer base and have topics readyYou want to have enough people where you can have active participation. As soon as you open the community ask questions on topics that get conversations going.“I would wait until you have around 500-1,000 customers before you actually start making that effort to push people in. When you do, let's just say you're at a thousand customers and you're going to start the community. You should have somebody that is going to at least moderate the group on a daily basis. Make sure that no question is left unanswered, people are actually having positive conversations. If things go negative, how do you turn that around? So have an allocated person to manage the community. Step three, I would say, have a few posts ready from the brand. What are some of your favorite recipes? What is your morning routine look like? Some other fun ones, get to know the community, like where are you logging in from? What do you like? What is your daily routine? Where are you logging in from? I remember we literally started the community in the middle of the pandemic. So some of the conversations were like, what do you do with the kids at home? Just questions like that and topics like that. Have some ready to go so that you can start the conversations instead of having the members start the conversations themselves.”34:31 - Offer incentives to joinDrive more customers to your group with incentives and by having as many access points as possible.“Have some incentive to join the group. What I would do is maybe do a giveaway. Say, Hey, we're giving away X, whatever it is, product cash, this and that blah, blah, blah. Join this Facebook community to enter for a chance to win. Just get them in there by any means necessary as much as you can. Then you unleash all the content that you've kind of prepped. You have that community manager on standby, ready for answering questions, this and that. And just continue that. Set up your flows. Post-purchase flows, after somebody buys, text message enter the group. Have some type of landing page on the website where they can join the group, have as many access points to the group as possible. And that's what we did. Email, text, website. We actually run some ads to have that funnel in place as well. So that now ongoing as you're growing, the community is growing alongside with it and just have all those pieces in place. And then you'll start to see it snowball and posts will be nonstop.”35:37 - Find moderators within the communityAs the amount of posts grows, you'll need to have more moderators managing the group. Find loyal customers in the community who'll contribute in this way.“There was a point where we had like 200 posts a day and we had to hire more moderators. And people are like, oh, where'd you get the moderators from? Our moderators are our community members that were just super active in the group. And we're like, Hey, do you want to be more involved? And they're like, hell yeah, I do. And that's that. All they wanted was some free product, a little bit here and there. You don't really have to pay somebody to moderate the group. It could just be your top customers and you offer them some free product. Some of our admins and moderators, at the end of the year, we recognize that they've been super involved. Offer holiday bonuses, this and that, to keep them incentivized and be a part of your brand. But I mean, the fact that they are your top customer means that they love you regardless and should make them feel even more a part of it by offering them some type of position with the community.”42:31 - Don't rely on celebrity influencersObvi used celebrity influencers at first, but consumers can see through paid endorsements. They then used Instagram influencers, which worked a little better.“Consumers are smart. They're not going to like, oh, this is a paid endorsement, that celebrity's not actually using the product. So it's like, all right, forget that. Our consumers are way too smart. Let's can that approach. Then we went for the actual influencer route of the, not micro, but not celebrity status either. I'm talking big names on Instagram that may not be Hollywood celebrities, but that have a good following on Facebook and Instagram. That is where I think we saw some success as well. Again, I would say out of 10 people that we worked with, three actually moved the needle for the company. So what we ended up doing is we worked with those three. We basically built relationships with them to the point where we're making them a part of some of the business decisions. What flavors do you guys want to see? What flavors would you be excited to talk about because you're the one that is using the product.”44:32 - Turn community members into influencersWhat has worked best for Obvi are influencers from their community. They've set up 40 women with Facebook pages they're running ads through and it feels more organic.“What we found in the community is somebody would post, Hey, here's a recipe for this flavor that I really, really enjoyed. I hope you guys like it. Then you see a bunch of comments like, oh, I haven't tried that flavor, yet, but that looks really good. Let me try that. So it's like, hmm. Let's try and mimic that on the top of the funnel somehow. And so what we ended up doing is within the community itself, we saw some of these people who were like, and there was an overlap between the moderators too, is who is a super fan of the brand? Who is putting out content in the community, like recipes, videos, this and that. And we basically took these individuals, created Facebook and Instagram profiles for them and started running ads through their page. And all we did was we asked them, give us a testimonial. Here's the product. Talk about it, make a recipe. You're already posting the stuff in the community. Let's just take that content, run ads through it under their pages and then If somebody who hasn't heard of the brand before sees it on their feed, it literally looks like somebody who's just talking about a recipe they tried. And it's like, oh, that looks good. Where do you get that? And it's like you're not being sold to anymore.” This episode is brought to you by OrderGroove and OpenStore:Visit  https://www.ordergroove.com/dtcpod/?utm_source=event&utm_medium=podcast&utm_campaign=2022q1_dtcpodpodcast_thirdparty_demo_us&utm_content=demo  today to receive 2-months off your first contract.Visit https://open.store to get a free, no-obligation offer for your ecommerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM, we'd love to hear from you. Ashvin Melwani - CMO of ObviBlaine Bolus - COO of Omnipanel

On this episode of FNO: InsureTech, we bring back another awesome company that we last had on the podcast back in November 2020. Rob and Lee talk with Dave Crosby, Co-Founder & CMO of Wyze. At its core, Wyze is rooted in relationships. With every product and service they've built, they are paving a way forward for bringing innovation to the home and livelihood. Smart cameras, home monitoring systems, health and lifestyle items; just to name a few, they are bringing technology to more people with inexpensive, quality products. Join FNO: InsureTech as we learn more about the Dave, his journey to Wyze, Wyze's beginnings, his YouTube fame, smart home innovation, and more. (Originally released November 27, 2020) Like what you hear on FNO: InsureTech? Let us know! Email us at fno@470claims.com

In this episode, we speak with Johanna Småros Co-Founder & CMO, RELEX Solutions, the award-winning Retail Optimization Software from Finland that is taking over the world, one region at a time! Johana is the engineer that Co-Founded RELEX Solutions, turned CMO, and has taken RELEX Solutions on a fantastic international journey to 100m Euro in ARR. How did they do it? That's what we are digging into in this episode.  Tune in to learn how this global international expansion started, what their approach was in the beginning, and how this has evolved over time. This is a journey of a lean and efficient scaling process, accelerated at just the right time. Tap into this episode to learn about the key decisions Johanna and her Co-Founders did to take on all the key regions in their space!  

Importance of professional associations for career advancement

@juligurfinkiel Arrancamos con DescuentoCity mientras estaba estudiando la carrera de Arquitectura. La clave de DescuentoCity fue lanzar rápido, 100% bootstrapped. Fuimos a buscar plata, quizás no muy convencidos, y varios nos dijeron que no. Decidimos seguir y crecer de forma bootstrapped: crecer con los ingresos que íbamos generando. En 2014 fuimos el afiliado más grande del mundo para Groupon fuera de EEUU. Notamos que el 50% de los usuarios en DescuentoCity estaban interesados en temas relacionados con el Turismo. Cambiamos de DescuentoCity a TurismoCity porque veíamos que en el resto del mundo Groupon empezaba a caer, veíamos noticias de que estaba despidiendo gente y que la acción se estaba desplomando en NASDAQ. Le veíamos mucho más futuro. Lo de Carla fue improvisado. En el Mundial del 2014 había mucha gente queriendo viajar a Brasil y encontramos la forma de ir muy barato a Río vía Foz do Iguaçu. Mandamos un mail con la promo y tuvo un open rate altísimo. Así arrancó. Nosotros somos un buscador donde no comprás sino que comparás la mayor cantidad de ofertas posibles de agencias y aerolíneas. Esa es nuestra principal diferencia con Despegar y otras empresas. Siempre pusimos mucho foco en detectar bajas de precios. Sobre la pandemia: en marzo de 2020, de un día para el otro, literalmente dejamos de vender. Apagamos todas las campañas. Fue el peor momento de los 10 años de TurismoCity. Nos dimos cuenta de que no tenía sentido que el equipo siguiera desarrollando producto y nos reconvertimos por un par de meses a software factory y agencia de marketing digital. En muy poco tiempo sumamos una docena de clientes y seguimos siendo rentables. https://twitter.com/patriciomolina/status/1444785938056589314?s=20

Guest ProfileName: Kuda BizaWhat They do:  Kuda is the Co-Founder & CMO at Nunbelievable. Nunbelievable is a mission-based baked goods company that donates a meal for every cookie sold. With our buy one, give one model, we partner with non-profit organizations and soup kitchens to provide meals to those in need along with access to services that reduce hunger.Company: NunbelievableNoteworthy: As a seasoned executive, Kuda has served in progressive corporate leadership roles and successfully built six businesses and a non-profit from scratch. His successes include (but not limited to):Managed P&L for a $75M ecommerce business with a $5M marketing budget to key channels: Amazon, Retail.com and direct-to-consumer sites.With only a $150 in start-up capital, launched a profitable clothing line from a college dorm room, resulting in the education of more than 100 children in Africa.Delivered keynote address at more than 40 institutions in 4 countries including Harvard and the United Nations, inspiring audiences to take action, achieve dreams and impact social change through purposeful entrepreneurship.Grew an $18M e-commerce business by 30% year-over-year despite significant budget cuts.Launched a global buy-one-give-one social enterprise selling enough products to donate more than 1,000 stationery kits to African children in its first 12 months.In less than three years, helped take a new meal delivery business venture from ZERO to $20M in sales.BioAt the tender age of nine, Kuda started his first business when he was still in Harare, Zimbabwe. After high school, Kuda came to America to study with only $40 in his pocket. While in college, he started his second business in his dorm room with only $150 in capital.  Today, he has gone on to successfully build six other businesses & one non-profit from scratch.Kuda is a published author, keynote speaker and philanthropist.Kuda's life mission is to build profitable companies to solve the world's biggest problems: education and hunger. Connect with Kuda Biza! Website: www.nunbelievable.com (personal: www.kudabiza.com)Email: info@nunbelievable.comFacebook:https://www.facebook.com/NunbelievableInstagram: https://www.instagram.com/nunbelievable/Pinterest:https://www.pinterest.com/Nunbelievable/_created/LinkedIn: https://www.linkedin.com/company/35644632/

Héctor Cruzado nos aporta valor sobre la importancia de crear y comunicar adecuadamente en diferentes modelos de negocios. Realiza énfasis en la importancia de la comunicación y el impacto que tiene al momento de replicar o desarrollar un modelo de negocio exitoso. Esperamos que disfrutes de este episodio y lo compartas con alguien más. Ayúdanos a crear una comunidad de ¡GRAN IMPACTO! ¡Dinos qué piensas en nuestras redes sociales! Facebook: https://www.facebook.com/businessloungepodcast Instagram: https://www.instagram.com/businessloungepodcast LinkedIn: https://www.linkedin.com/company/elbusinesslounge/ Newsletter: http://eepurl.com/g0HpOb --- Send in a voice message: https://podcasters.spotify.com/pod/show/creadorespodcast/message

In Episode 8 of Against The Odds, Daanish Suhail, the co-founder & CMO at Playo, talks to us about how the right sacrifices go a long way and how one just has to make a decision and figure things out instead of being indecisive. We also go into what it takes to build one of the best apps in India right now, what were the thought processes behind the service, how finding the right team to put your ideas into action is key and irrelevant of what juncture you are at, work-life balance is a must! Daanish is just a super composed person who knows that he is making sacrifices and putting a few things on hold to ensure that the payoff is well worth it. If you're into Tech or a budding entrepreneur or simply love talking about great ideas then this is definitely the episode for you. So what are you waiting for? Click on the play button or add it to your watch later and view it at your leisure so that you can act on the takeaways a little later in your own lives. Enjoy! Follow/Subscribe to our channel to ensure that you don't miss out! Subscribe to our podcast - YouTube(Video version): https://bit.ly/AkashDamodaran-YouTube Spotify: https://spoti.fi/2FQpO0l Apple Podcasts: https://apple.co/3aL69dv Google Podcasts: https://bit.ly/AgainstTheOdds-GooglePodcasts Stitcher: https://bit.ly/AgainstTheOdds-Stitcher All other links can be found here: https://bit.ly/AgainstTheOdds-AllLinks Connect with Daanish here - Instagram: https://www.instagram.com/daanishsuhail/ Facebook: https://www.facebook.com/daanish.suhail Connect with me here - Instagram: https://bit.ly/AkashDamodaran-Instagram LinkedIn: https://bit.ly/AkashDamodaran-LinkedIn Facebook: https://bit.ly/AkashDamodaran-Facebook My Company Website: https://www.tuckstand.com/

Warren is the Co-Founder & CMO at Beer Marketeers, a full-service marketing, design, and branding agency, that also offers sales and production consulting to the craft beverage industry, bars, and restaurants. Born and raised in Louisiana, Warren has been working in the alcohol industry for 8 years. Graduated from Tulane in 2014 with a degree in marketing and an established passion for craft beer, he worked in distribution for a handful of years while running his own small marketing company and working for his mentor where he earned his marketing chops at a tech marketing company. He finally met his business partner in Florida where they started a non-profit beer fest and got their first brewery client, Idyll Hounds. Then he quit his real job and moved to Nashville where he continued his venture in marketing and growing his company into one of the most successful marketing agencies in craft beer. Since 2016, he and his team have worked with nearly 40 breweries, distilleries, restaurants, bars, and other beverage industry folks throughout the US and other countries. As of recent, they are also aiming to expand into the cannabis industry. In this episode, we covered important topics you need to know about marketing and sales to make your business thrive in any season. Enjoy the show, Skol!

Is your story worth reading? Or will your own grandchildren be left to look for inspiration elsewhere? In Part 4 with Jerry Abiog on What Not To Do, we wrap up our conversation by discussing books that have helped him make his own story worth reading. Connect with Jerry: linkedin.com/in/jerryabiog (https://www.linkedin.com/in/jerryabiog) jerry@standardinsights.io (mailto:jerry@standardinsights.io) Join the community: www.whatnottodo.io (https://my.captivate.fm/www.whatnottodo.io) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Covid. Facemasks. Facebook. OH MY! Just because you can, doesn't mean you should. Timely wisdom from Jerry Abiog in Part 3 of What Not To Do. He shares: who's had the biggest impact in his life the WORST advice he's ever heard and his message to the world Connect with Jerry: linkedin.com/in/jerryabiog (https://www.linkedin.com/in/jerryabiog) jerry@standardinsights.io (mailto:jerry@standardinsights.io) Join the community: www.whatnottodo.io (https://my.captivate.fm/www.whatnottodo.io) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Don't think a computer can think like a human? Think again. Jerry Abiog is Co-Founder & CMO of Standard Insights, which unleashes AI to drive repeat buyers for businesses. In Part 1, we get to hear Jerry's story, what an average day looks like, and why he is giving his life to this work. Connect with Jerry: linkedin.com/in/jerryabiog (https://www.linkedin.com/in/jerryabiog) jerry@standardinsights.io (mailto:jerry@standardinsights.io) Join the community: www.whatnottodo.io (https://my.captivate.fm/www.whatnottodo.io) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Be driven. Or someone else will drive. It's not whether or not you're going somewhere, with someone. The question is: "Where are you going? And who's driving?" In Part 4 of What Not To Do with Jerry Abiog, we break down one of his biggest failures. And if given the chance, what he would do different. Connect with Jerry: linkedin.com/in/jerryabiog (https://www.linkedin.com/in/jerryabiog) jerry@standardinsights.io (mailto:jerry@standardinsights.io) Join the community: www.whatnottodo.io (https://my.captivate.fm/www.whatnottodo.io) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Your marketing team writes thought provoking blogs, creates educational webinars, and polished white papers, but what good is all that content if it's not being activated? Have you considered how your buyers are interacting with your content? Is your content organized by format or by the problems your buyers could have? A Speaker, Author, Host of the Content Experience, and Co-Founder & CMO of Uberflip, Randy Frisch, challenges marketers to be intentional about the content experience they are creating for their customers. Don't miss this episode and learn how to activate your content marketing!   Takeaways: The goal of content marketing is to drive profitable customer action. A content marketer needs to consider what type of content experience they want to put in front of their buyers. The buyers are already having an experience with the content, whether the marketer is intentional about this experience or not, is the difference. “70% of the content that we're creating is going unused.”-Randy Frisch referencing Sirius Decisions Think about the content as a nurture campaign. After the buyer interacts with your content, what is the next piece of content that they should be looking at to move them along in their buyer's journey. How do buyers experience content in real life? For example, if someone is watching a Netflix show, they are not waiting for a week before seeing the next episode. How can your content be a series of information to help solve the buyer's problem? There are three areas of content marketing: content creation, content distribution, and content experience. The difference between content distribution and content experience is that distribution is just about sending out the content. The experience considers where people will see the content and what content they should be given next. There are three keys to creating a good content experience: structure, environment, and engagement. How is the content structured to give to the right people, at the right time? Is the content visually appealing and easy to navigate? How do we personalize the content and serve the next piece? There is a five-step framework to creating a good content experience: centralize, organize, personalize, distribute, and generate results. When organizing content, do not categorize by format, sort by the solution that your content solves, for the problem the buyer has. Earn your way and make sure that you understand what your customers are experiencing first, before diving too deep into the marketing world. “The more that we can start to solve with content the same way that we solve for people those real life problems, versus, ‘Here are my products, what do you want?' That's really how we have to start shifting our thinking.” - Randy Frisch   Links: LinkedIn: https://www.linkedin.com/in/frischrandy/ Twitter: @randyfrisch Website: https://b-rand.com/ Content Experience Framework: https://www.uberflip.com/content-experience/ CoNEx Conference: https://conex.uberflip.com/ Book-F#ck Content Marketing: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships/dp/154451364X/ref=sr_1_1?crid=2DXA5B0TH68NH&keywords=f+ck+content+marketing&qid=1558578799&s=gateway&sprefix=f%23ck+cont%2Caps%2C145&sr=8-1-spell    Busted Myths Content marketing is simply creating content. The concept goes beyond this, a content marketer has to consider how the content is valuable, relevant, and consistent to the audience they are trying to reach. Does the content help to solve the problem the buyer has? Organizing content by format is best practice. The format is not what solves the buyer's problem. The buyer should not have to search and sift through a company's blogs, webinars, and white papers to find information about the solution to their problem. Consider your buyers and their journey when deciding how to organize content.   Shout Outs Ann Handley - 3:27 G2Crowd - 19:26 Drew Davis - 24:49

Jason Hartman talks with Chuck Hattemer, Co-Founder & CMO at Onerent, about how their technology is changing the property management game. Chuck and Jason discuss the big problems that face investors and renters, and how Chuck aims to solve those problems, including how they're attempting to eliminate vacancy losses. Key Takeaways: [1:39] What is Onerent? [5:54] The biggest problem Onerent sees is fragmentation [11:38] Who is Onerent competing with? [12:55] The next phase of real estate and what services are coming up in the space [17:49] The industry is becoming more and more refined and efficient, which should excite investors Website: www.Onerent.co

Jason Hartman takes today's intro to discuss an interesting development with India's Central Bank that has some pertinence to what's going on today betweeen President Trump and the US Federal Reserve, as well as examining why business owners and landlords are two of the most successful classes of citizens. Then Jason talks with Chuck Hattemer, Co-Founder & CMO at Onerent, about how their technology is changing the property management game. Chuck and Jason discuss the big problems that face investors and renters, and how Chuck aims to solve those problems, including how they're attempting to eliminate vacancy losses. Key Takeaways: [4:06] India's Central Bank chief may resign after disagreements with what the government was instructing him to do [7:47] Wealth and income are now concentrated between business owners and landlords, which is a club becoming harder to join Chuck Hattemer Interview: [14:49] What is Onerent? [19:03] The biggest problem Onerent sees is fragmentation [24:47] Who is Onerent competing with? [26:04] The next phase of real estate and what services are coming up in the space [30:59] The industry is becoming more and more refined and efficient, which should excite investors Website: www.Onerent.co www.JasonHartman.com/Contest www.JasonHartman.com/Properties Jason Hartman's Alexa Flash Briefing The PropertyCast

Sonny Tannan is the Founder & Co-Host of The (Un)Learn Show and CMO of Roots for Boots.People rush through life expecting instant results, both personally and professionally. However, many struggle because they haven't taken the time or don't know how to identify their own abilities.Sonny's passion is to help bring out the best in others. With over a decade of experience in Business Development, leading U.S. Marines & traveling the world, Sonny discovered that we can all maximize our potential by humanizing our brand messaging.As a daily LinkedIn Video content creator, I've found that simplicity is best. Here are 3 key areas that I have developed:Focus - Personalize the strategy & align solutions to accelerate growthCollaborate - Support development of others & enhance vision into reality Inspire - Innovate with the right people & grow together in the journeyIf you are uncertain about what comes next, feel that you are underachieving and aspire for change, connect with Sonny. He wants to help you find your success. It's as easy as starting a conversation...Sonny is also a Co-Host of LinkedIn's (Un)Learn Show!Habits are the fibers in the fabric of our lives. They happen if we plan them and even when we don't. By putting together a team of #LinkedIn Content Creators, this team is focused on action taking, habit breaking, life-changing goals for our community.Each episode we feature LinkedIn professional and walk them through a tangible professional goal they want to meet in 2018. The six panelists will take the successful habit frameworks they learned and applied to help that week's guest get traction on their goal.Co-hosts:Chantel Soumis | Jake Jordan | Katie Wallace | Laci McDowellSonny is the Co-Founder & CMO of Roots for Boots - Non ProfitMissionTo cultivate and sustain partnerships within the community in order to provide support for the current needs of military heroes & their families, while preparing for future challenges that may arise.GoalTo meet the current needs & future challenges of military heroes & their families in predominantly rural areas. We provide opportunities for rural communities to unite in order to connect with our troops in more direct and local ways.If you would like more information on Sonny please check out the following links below:Sonny's LinkedIn - linkedin.com/in/sonnytannan/Unlearn Show - https://www.linkedin.com/company/unlearn-show/Roots for Boots - https://www.rootsforboots.com/Humans 2.0 Twitter - https://twitter.com/Humans2PodcastTwitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/mark.metry.9Instagram - https://www.instagram.com/markmetry/LinkedIn - https://www.linkedin.com/in/mark-metry/Mark Metry - https://www.markmetry.com/

Michelle Moy is the Co-Founder and CEO of Up Dog Toys.  She and her team make functional, cool, modern dog toys for the design savvy pup and owner.  Michelle works full time alongside her husband and Co-Founder/CMO, Billy Shih.  Her favorite co-worker though is her corgi, Odin, who was the main inspiration for starting Up Dog Toys. Michelle and team started out as a successfully funded Kickstarter in Fall of 2014 and have been growing as a small independent company since.  They are continuing to produce more colors of their first toy, The Odin, and will be expanding their line soon. In our conversation, we discuss the many fears that can arise and how important it is to get past those fears when starting a new venture.