Podcasts about co founder cmo

We content marketers all want to put out high quality content all the time. But you might get writer's block or just feel stuck sometimes. And one of the best ways to get unstuck, to feel inspired and motivated to get better and better is to look to content creators who do their job really, really well. So in this episode, we encourage you to be influenced by some of the top thought leaders in business, including Gary Vaynerchuck, April Dunford, Chris Walker and Jason Lemkin. Together with the help of our special guest, Co-Founder & CMO of Dreamdata, Steffen Hedebrandt, we talk about writing a book, running experiments, keeping your content snowball rolling, sourcing content ideas from your sales team, and much more.About our guest, Steffen HedebrandtSteffen Hedebrandt is CMO and Co-Founder of Dreamdata, a pioneer in the realm of growth engines and marketing optimization. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business. A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.What B2B Companies Can Learn From Business Influencers:Write a book. Ian says, “if you can write a book and you have a good idea for it, it does give you credibility. It is a lot of work, but if it succeeds, then you can do really well.” Gary Vee has Jab, Jab, Jab, Right Hook. April Dunford has Obviously Awesome. And the books opened the door for them as thought leaders. Spending the time and thought on writing a book positions you as an expert in your field and validates your thought leadership in your industry. Run experiments. Steffen says, “[Gary Vaynerchuk is] constantly experimenting. Him and his teammates are extremely good at running constant experiments and yeah, sometimes it fails. But if we don't continue the experimentation culture, then we will not find the next big thing that's going to be driving the conversation with the audience.” So keep trying new and different things, see what works, and use it in your marketing.Keep rolling the snowball of content. Steffen says, “You need to do work and then you need to tell the world about it. And then in this constant cycle of documenting, “This is what we've done today. Here's an example.' Move on to the next thing. And little by little, the snowball starts rolling and you grow your audience little by little by continuously putting out stuff.” Try to put out content continuously, even if you only have one point to make. And little by little you'll grow your audience.Define your audience. Ian says, “Who exactly do you want to talk to? And obviously niche down as much as you possibly can to try to figure out who you really feel like you can serve the best and then figure out, ‘Okay, if I want to talk to these people for the next five years, what is the type of stuff that I want to talk about?  You should probably go talk to those people. Hopefully you have a background in that. If you want to go with the very super authentic route, if you don't have a background, then you need to find a way into being authentic, which means you need to talk to people who are having those problems and pull them into your content.” So do your research. Get to know your audience as well as possible so you can speak their language, create messages that resonate with them, and build your community. Source content ideas from your sales team. Steffen says, “When you listen to what the customers are telling your sales team, exhaust those questions through well-written content, and then produce a lot of high quality content that can ensure that you can always stay top of mind with the customers that you're trying to target.” Tune into what your sales team is hearing from customers about questions they have, concerns, and more, and channel that into your content.Quotes*”It's about authenticity. You can hear that these are real experiences. It's things that they've tried. Jason [Lemkin] can say these things because he's been in the trenches. That to me is the people I want to listen to. It's people who have done things themselves that you can trust that  it might not be a universal truth, but it's at least something that they've tried themselves and experienced. And now they're sharing this story with you. “That's what really makes it convincing to me.”*”If you're sitting out there just wanting to get started, just find peace in doing one of those disciplines where you are a good writer or you're good at communicating verbally, or you do well on video. And just dip your toes in whatever of those that you feel that you're strongest in. And if you want to get started, you don't have to do all of those disciplines at once. If you like writing, just start by writing and see where that takes you.”*”The one thing we can control in marketing is that we can ensure that we have a high output of content and we can ensure that that content is of the highest quality all the time. So whether it's somebody who's making a decision whether to buy or not, whenever they're being exposed by a podcast that we've been part of, we know it's high quality. And that's probably what could be convincing that customer to move on with deciding whether they should be going with us or not. So high quality, high frequency output is something that we as marketers can always control.”Time Stamps[0:55] Meet Steffen Hedebrandt, Co-Founder & CMO of Dreamdata[2:18] The Power of Consistent Content Creation[4:18] Understanding Business Influencers[9:17] Building Personal Brands and Marketing Strategies[11:40] The Importance of Authenticity and POV[20:15] Experimentation and Content Strategy[24:32] Packaging Ideas for Easy Understanding[25:33] Getting Started with Content Creation[26:23] Identifying and Engaging Your Audience[27:36] Creating a Unique Point of View[30:00] Content Strategy at DreamData[31:53] High-Quality Content and Distribution[37:25] Measuring Marketing Success[41:36] Innovative Content Approaches[44:50] Introducing DreamData's Audience Hub[48:24] Final Advice for MarketersLinksConnect with Steffen on LinkedInLearn more about DreamdataAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Kiswe is building platforms for teams to utilize for game presentation, original content and all forms of engagement. HOME | Ampire Media Learn more about your ad choices. Visit megaphone.fm/adchoices

WHO?MAG"S ROB SCHWARTZ..CO FOUNDER/CMO/PRESIDENT OF MUSIC AT #ACX1STUDIOS ATLANTIC CITY BOARDWALK, NJ TALKS ABOUT DISTRIBUTION AND NEWEST VENTURE ...ACX1STUDIOS MULTIMEDIA/FILM COMPLEX. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thecomfortlevelpodcast/message

In this episode, we dive into the inspiring entrepreneurial journey of Danielle Fette, Co-Founder & CMO of FetTech, showcasing her bold decision to break away from corporate limitations to start FetTech. Despite encountering financial challenges and skepticism, the team at FetTech maintained their focus on creating excellent products that could genuinely change patient's lives. This exploration of their journey sheds light on their unwavering dedication, the factors behind their innovative mindset, and their commitment to positive societal impact.   You can find FetTech on FetTech.com and check out ReyaGel at ReyaGel.com.   Remarkable Quote:   “Every time I see our products being used, I pinch myself with gratitude that we're able to help people this way.”   Find Us Online! Website: iamJulietHahn.com Instagram: @iamjuliethahn Twitter: @iamjuliethahn LinkedIn: Juliet Hahn FB: @iamjuliethahn Fireside: Juliet Hahn Clubhouse: @iamjuliethahn YouTube: Juliet Hahn

Starting a business can be a daunting task, filled with ups and downs. For many entrepreneurs, the road to success is paved with challenges and lessons learned. Charlie Bowes-Lyon, co-founder of the brand Wild, knows this all too well. With two successful startup exits and a thriving business under his belt, Charlie has valuable insights to share with aspiring business owners. Charlie Bowes-Lyon shares his entrepreneurial journey, starting with his first business in the publishing space and his experience in sales. He then discusses the challenges and lessons learned from his previous startups, including the importance of finding reliable partners and the value of test and learn strategies. Charlie also explains how Wild, his current business, aims to tackle the plastic waste problem in the bathroom by offering sustainable and effective products. He emphasizes the need for varied marketing channels, a strong brand, and a multi-territory approach. Charlie concludes by highlighting the importance of launching imperfectly, working hard, and maintaining optimism in the face of challenges. Charlie Bowes-Lyon is now Co-Founder & CMO of Wild working across all marketing, brand and tech initiatives + product roadmap since launch. Wild is a UK-based company on a mission to remove single-use plastic from bathrooms with natural, refillable alternatives. Founded in London in 2018, it was recently listed as the top UK start-up to watch in The Times shortlist. Last year it achieved sales of £26.2 million, under its co-founders, Freddy Ward, 34, and Charlie Bowes-Lyon, 33. Wild has sold over 15 million refills since inception and replaced over 500,000 kgs of single-use plastic from bathrooms globally with over 20,000 5-star reviews. Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172 Adams website: https://adamstott.com/?el=Pod Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod Join Adam's network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod Business owners: Monetise social media, get more clients, increase your following, and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod Coaches, Consultants, and Speakers: lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod

RentPrep Community Manager, Andrew Schultz, chats with Co-Founder & CMO, David Bitton, of DoorLoop about how landlords can market themselves to find new tenants. We'll even touch on the possibility of creating a website for your investment properties to find better tenants and gain more visibility. Plus, find out how Bitton started in the industry and became a visionary behind a well-known rental property management software.

Nicole Clay is a recent Harvard Business School grad who Co-Founded Hue. Hue is an #AI tech solution that is solving for the friction that exists for beauty consumers of underrepresented communities. Too often, when shopping for beauty products, diverse consumers do not see their unique beauty attributes represented by brands. Hue technology match consumers with Hue Twins™, real people who share the same skin tone, skin type, purchase history or beauty preferences. Hue Twins™ creates authentic photo and video reviews so users can see how products work for real people like them! This gives a frictionless, human touch to the online shopping journey. Hue is an Elle Future of Beauty Award Winner and has already launched with Credo Beauty, Lawless, Exa Beauty with more retailer partners to come. Tune in to hear about Nicole's beauty-boomerang from L'oreal to Harvard and back into beauty, but this time, in tech! I so enjoyed hearing about her startup journey as well as how and why her team is solving for challenges in representation in beauty. Her and her team even made the 2022 Forbes 30 under 30 list! Learn more about Hue at https://www.poweredbyhue.com/ Follow Hue on Instagram at https://www.instagram.com/poweredbyhue/Follow us on Instagram https://www.instagram.com/boardroombeautypod/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Andrew Davies to break down the implications of M&A on marketing. Mergers and acquisitions put companies in unique positions regarding their brand. When integrating marketing teams together, there is both an exciting and daunting opportunity to unify the new business and create a bulletproof brand that will progress the company forward post-M&A. But what do you really need to know about how to appropriately move forward? How can you ensure your business's growth in the future?Andrew Davies is CMO of Paddle, and he is an experienced and accomplished marketer in the SaaS space. Since joining Paddle in early 2022, Andrew has overseen and continues to lead the company's marketing function and enabled its significant growth. Prior to joining Paddle, Andrew's previous roles include VP Corporate Marketing at Optimizely and Co-Founder/CMO of Idio. Additionally, Andrew sits on the board of Ninety CIC and is an active advisor and investor in early-stage startups.You can find Andrew Davies on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Have you always wanted to invest but never thought you had enough money to do so? You can get started with as little as a $100 initial investment. Today's guest, Sachin Jhangiani, Co-Founder & CMO of Elevate Money and I discuss investing. We discuss the top 3 things to do and what not to do. Tune in to hear these great gems of advice and get started today in investing. To learn more, visit their website https://www.elevate.money/ or find Sachin Jhangiani on Linkedin. Thank you for listening to another episode of the Perky Collar Radio Show. Warmest Regards, David M. Frankel Perky Collar Inventor, Perky, LLC Founder, Perky Collar Radio Show Host, Commercial Real Estate Broker & Business Broker www.PerkyLLC.com, www.BBOTC.net Feel free to join my Entrepreneur Group on Facebook www.Facebook.com/Groups/CharlotteEntrepreneurThinkTank Feel free to learn more about The Fenx and join fellow successful Entrepreneurs https://entrepreneurs-maclackey.thrivecart.com/the-fenx-monthly/?ref=cettsupport Feel free to connect with me on Linkedin www.Linkedin.com/in/DavidMFrankel Ready to write a book and share your story with the world? Let me help you get it done every step of the way. Go to https://perky.bookpublishingagency.com/ --- Support this podcast: https://anchor.fm/perkycollaradioshow/support

Replay einer der beliebtesten Episoden aus 2020/21. Diese Episode wurde das erste Mal am 15.06.2020 als Episode #085 ausgestrahlt. Diese Woche zu Gast im Gründer & Zünder Podcast ist Luis Bollinger, Co-Founder & CMO des Augmented-Reality-Startups Holo-Light, das in Ismaning und in Tirol seine Offices hat. 2019 hat das Unternehmen 4 Millionen Funding erhalten, Holo-Light ist also bereits ordentlich unterwegs. Mittlerweile zählt das im Jahr 2015 gegründete Startup 40 Mitarbeiter. Im Podcast erzählt Luis: Wie Holo-Light dieses Wachstum managt. Warum sich die Art und Weise wie sie mit Akzeleratoren umgegangen sind, als besonders schlau herausgestellt hat. Wie sie an große Kunden für Pilotprojekte herangekommen sind. Über Unterschiede in Österreich und Deutschland und warum Österreich möglicherweise der falsche Markt für Startups ist, um innovative Großunternehmen zu finden, die Partner bei Pilotprojekten sein wollen. Die Professionalisierung des Unternehmens, Kundenservice, Support, Lizenzmanagement und Wachstum. Über Team-Produktivität durch effektive Kommunikation, die richtige Zahl von Meetings und Transparenz. KPMG Smart Start unterstützt diesen Podcast. Ihre wertvollen Ressourcen und Kontakte findest du auf: derstartuppodcast.com/smartstart 

Christian Brown is the co-founder and chief marketing officer of Glewee, the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals. As a co-founder and the brand's marketing leader, Brown works closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today. Centered around community, innovation, and fluidity, Glewee's entire brand evolution and refinement have been the labor of love for Brown since the company's founding in 2021. Christian is an innovator and a tour de force in anything he sets his mind to doing. He's the definition of the words, "Let's GOOOOOOOO!" This week I had the pleasure of hearing his story from his first-hand account. Christian shares his New England Upbringing, the countless hours spent in his college library deciphering the e-commerce strategies, his experience building successful brands, and now the go-to platform for connection, collaboration, and partnership - Glewee. In this episode we talk about building Chris and Dylan's Forbes 30 under 30, growing and scaling a business, and as always Self-Care. Christian has simple, but effective skincare routines, an awesome mantra, and the attitude to win in any situation. Please tune in to hear his story. Available on all platforms Today. Follow Christian Brown: https://www.instagram.com/ohkaychris/ https://www.linkedin.com/in/chrisfromglewee/ Download Glewee today⬇️ glewee.com/creators --- Send in a voice message: https://anchor.fm/findingyourrealm/message

EP#57 Julie Boucon : Co-founder & CMO at HolyOwlyApp

On today's episode, we're welcoming Andy Crestodina to the show.Andy Crestodina is a digital marketing expert who has been in the game since 2000 and has been featured in Forbes, Entrepreneur, and more. He's helped thousands of people do a better job getting results online. Andy has put out some of the best digital marketing advice available in hundreds of practical articles with his team at Orbit Media. His articles cover topics like content strategy, search engine optimization, social media and analytics.In our conversation, we discuss the ins and outs of web development and how to best optimize an insurance website. if you haven't heard him speak yet, you should really check out this episode.Check out his Twitter at @crestodina or visit his website at orbitmedia.comFollow Pat on LinkedIn here.

Ilana Grossman, Co-Founder & CMO of Pinktada and Steve Shpilsky, Co-Founder & CEO of STAY OPEN and StayDAO discuss how innovation will reshape hospitality and the role technology plays in addressing legacy challenges. This transformation is being fueled by Web3, NFTs, tokenization, blockchain and DAOs which are creating new products, services and business models to meet the needs of the next generation of travelers.

EJIRO

This fireside chat includes André Kochem, the co-founder & CMO at Kobo, who enjoys finding solutions to real-world problems no matter how big, with an emphasis on quality.During this conversation André discusses his strategy for launching his Paraguay-based CBD company in Brazil. We talk about Brazil's impact on the global hemp economy and leaders in Latin America producing hemp, as well as Paraguay's potential legal rollout.Summary:Brazil & Paraguay hempStrategy for launching in BrazilBrazil's impact on the global hemp economyLeaders in Latin America producing hempParaguay's legal rollout HomegrowThe #TalkingHedge interviews André Kochem, Co-Founder & CMO at Koba...https://youtu.be/sSqHQPQ9oaI

This week we are interviewing some of my favorite podcast companies and we start with Shira Atkins, Co-founder and CMO of Wonder Media Network. Wonder Media Network is an audio-first media company focused on women at the intersection of politics, business and culture. They have created hit shows like Womanica, The Brown Girls Guide to Politics and The Growth League. Shira and I talk about what it takes to build your own audio company, her love for the business side of things and their unique approach to developing programs with underrepresented voices. **This week's episode is brought to you by Athletic Greens. Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/changeup. Again, that isathleticgreens.com/changeup to take ownership over your health and pick up the ultimate daily nutritional insurance!**

Ashvin Melwani is Co-Founder & CMO of Obvi, one of the world's fastest growing health & nutrition brands. Since launching in 2019, Obvi has become a pioneering brand in the collagen space, shattering 8 figures in sales with distribution all over the globe. Before Obvi, Ash co-founded Ghost3Media, a digital advertising & growth agency managing over $15M of adspend.09:55 - Form a supportive communityAfter they had a solid customer base, Obvi invited customers to be a part of a Facebook group. With some strategic conversation starters, the group snowballed into a tight community.“Right at that small stage of where that community is just beginning, it's like people are shy. They don't know what to expect from this group. How do you start the conversation? So she would invite people to talk. So it's like you post in the group, ask a couple of questions like, Hey, what recipes are you guys trying today? And people would start to get a little bit more friendly. They start to explain their lifestyle and what's going on with them. And then you start to see this snowball effect of not just employees from our end or admins or mods on our end talking to the customers. Customers are talking with each other. It's like, oh, Hey guys, what do you think about this recipe? And then you'll have 10 other people like, oh, I loved it. But also you should try this or do this. And it just snowballs into this supportive community where it's not even about the product anymore. It's just about how to live a better lifestyle. How do you improve your health? How do you lose weight? How do you find the energy to do things in the morning? What do you do with the kids during the pandemic? Those conversations are happening within our community. And the one thing that just, I guess, connects everyone is the fact that they're an Obvi customer, but when you're in there, it's like you're one big family because everybody's super supportive.”11:33 - Make community the nucleus of your brandBuilding a community gives you a direct line to what your customer wants. Listen and then give it to them. It's a huge organic channel that many brands aren't using.“I think that's something that's very undervalued with brands right now because it's all sell, sell, sell, sell, but after a certain point, it's like, you need to build a relationship with your consumers. These are the people that are like going to be the ones that are going to give you the feedback of what new products should you come out with. What flavors are they looking for? If you ignore the obvious conversations that are happening in front of you, then I don't think brands will make it. You as a founder have to put aside your, maybe not ego, but there are certain things that maybe you want to do. Maybe certain products that you want to launch or flavors that you might want to launch. Is that going to resonate with your customer? If yes, great. Then you're both aligned. If not, why do it? You have a direct path to communication with your consumers, utilize it, ask them what they want. Hey, you want chocolate-covered strawberry flavor? We'll do it. And I think that's one of the biggest things that we've leveraged over the last few years. And I think we'll continue to keep that growing because I think it's the nucleus of our brand right now.”16:36 - Get immediate feedbackThe negative feedback you get from a community is what guides you to grow. When Obvi launched a 35 superfoods blend, they learned quickly that the taste wasn't right and were able to fix it.“What happened was that we launched it. Everybody was excited for it. Everybody got it. And we got the feedback in the group saying, when I drink it, my throat burns. And we're like, what is happening? Why? We didn't get that feeling. What's going on? Did the manufacturer mess up, what's going on? Basically, in the formula there's cayenne pepper. Now certain people may not be used to that spice level. As a South Asian individual, I like spicy food. So I was maybe immune to it. Other people may not have been. And that's where it's like, okay, did we just mess up our launch? So we sold through and we're like, all right, here's the feedback that you got from the community. Go and adjust the formula. All we did was ask them to turn down the cayenne, maybe add a little bit more flavoring and it fixed it. It is now one of our top selling products. It's our top-selling SKU. That would not have happened unless we had those conversations. We would have maybe figured it out later where it's like, okay, interesting. Everybody bought this in January, but nobody bought it again. What's the reason? Then you send out a survey, nobody wants to fill out a survey, then you find out. I'm talking about, you're getting feedback as soon as that customer gets the product in the mail, not two or three months later when you try to realize, oh, why is this not moving anymore?”23:07 - Gamify product launchesCommunity is like a cheat code for successful product launches. When Obvi wanted to launch a coffee flavor, they let their community pick the specific flavor through games.“We did this whole thing called coffee wars. Everybody has their favorite flavor. It's up to interpretation for everybody. So we literally did a whole poll across two to three weeks. And we had a bracket literally, March madness type of bracket where it's like, all right, well, caramel macchiato is going up against French vanilla, everybody vote. And you can just create this whole gamified process of how we're going to come up with this flavor. So at the end of it, it got down to the top four flavors and we did one final vote where we went live on Facebook within the group. And there's a couple apps out there that if you comment something, it will place a vote. So now going back and watching this video, there's tens of thousands of comments because people are like, I want this flavor, I want this flavor. And we literally let the community vote their way to our next flavor. And we launched that and that sold out four times over the course of last year, because we couldn't keep it in stock. Now if that's not a cheat code then I don't know what it is.”26:58 - Build something deeper than a transactionObvi tries to be available to the community regularly by hosting conversations about topics other than the product itself, and featuring members who can inspire others.“Just forget about the product, forget about buying something on the website. Let's have a conversation. We want to invite maybe some of the community members on with us to just talk about their stories. Some of these women have gone through an insane transformation with the product. I'm talking women who were on prescription medications just to function every day, have been able to get off of that because of some of the products that they've been taking from us. So being able to share those stories, it's invaluable. Because you have the rest of the community that's motivated to reach their goals and seeing other people actually reach their goals. It's that positive reinforcement that they need to just keep going. So build that mentality. And then obviously when they need to re-up on whatever they need to re-up on, who are they going to think about? They're going to think about your brand. Not the one that's at the top because they don't have those conversations. They're just another brand. I think that's what we try to do is we're trying to offer value outside of just product offering. And you've just got to build that relationship.”33:08 - Wait until you have a customer base and have topics readyYou want to have enough people where you can have active participation. As soon as you open the community ask questions on topics that get conversations going.“I would wait until you have around 500-1,000 customers before you actually start making that effort to push people in. When you do, let's just say you're at a thousand customers and you're going to start the community. You should have somebody that is going to at least moderate the group on a daily basis. Make sure that no question is left unanswered, people are actually having positive conversations. If things go negative, how do you turn that around? So have an allocated person to manage the community. Step three, I would say, have a few posts ready from the brand. What are some of your favorite recipes? What is your morning routine look like? Some other fun ones, get to know the community, like where are you logging in from? What do you like? What is your daily routine? Where are you logging in from? I remember we literally started the community in the middle of the pandemic. So some of the conversations were like, what do you do with the kids at home? Just questions like that and topics like that. Have some ready to go so that you can start the conversations instead of having the members start the conversations themselves.”34:31 - Offer incentives to joinDrive more customers to your group with incentives and by having as many access points as possible.“Have some incentive to join the group. What I would do is maybe do a giveaway. Say, Hey, we're giving away X, whatever it is, product cash, this and that blah, blah, blah. Join this Facebook community to enter for a chance to win. Just get them in there by any means necessary as much as you can. Then you unleash all the content that you've kind of prepped. You have that community manager on standby, ready for answering questions, this and that. And just continue that. Set up your flows. Post-purchase flows, after somebody buys, text message enter the group. Have some type of landing page on the website where they can join the group, have as many access points to the group as possible. And that's what we did. Email, text, website. We actually run some ads to have that funnel in place as well. So that now ongoing as you're growing, the community is growing alongside with it and just have all those pieces in place. And then you'll start to see it snowball and posts will be nonstop.”35:37 - Find moderators within the communityAs the amount of posts grows, you'll need to have more moderators managing the group. Find loyal customers in the community who'll contribute in this way.“There was a point where we had like 200 posts a day and we had to hire more moderators. And people are like, oh, where'd you get the moderators from? Our moderators are our community members that were just super active in the group. And we're like, Hey, do you want to be more involved? And they're like, hell yeah, I do. And that's that. All they wanted was some free product, a little bit here and there. You don't really have to pay somebody to moderate the group. It could just be your top customers and you offer them some free product. Some of our admins and moderators, at the end of the year, we recognize that they've been super involved. Offer holiday bonuses, this and that, to keep them incentivized and be a part of your brand. But I mean, the fact that they are your top customer means that they love you regardless and should make them feel even more a part of it by offering them some type of position with the community.”42:31 - Don't rely on celebrity influencersObvi used celebrity influencers at first, but consumers can see through paid endorsements. They then used Instagram influencers, which worked a little better.“Consumers are smart. They're not going to like, oh, this is a paid endorsement, that celebrity's not actually using the product. So it's like, all right, forget that. Our consumers are way too smart. Let's can that approach. Then we went for the actual influencer route of the, not micro, but not celebrity status either. I'm talking big names on Instagram that may not be Hollywood celebrities, but that have a good following on Facebook and Instagram. That is where I think we saw some success as well. Again, I would say out of 10 people that we worked with, three actually moved the needle for the company. So what we ended up doing is we worked with those three. We basically built relationships with them to the point where we're making them a part of some of the business decisions. What flavors do you guys want to see? What flavors would you be excited to talk about because you're the one that is using the product.”44:32 - Turn community members into influencersWhat has worked best for Obvi are influencers from their community. They've set up 40 women with Facebook pages they're running ads through and it feels more organic.“What we found in the community is somebody would post, Hey, here's a recipe for this flavor that I really, really enjoyed. I hope you guys like it. Then you see a bunch of comments like, oh, I haven't tried that flavor, yet, but that looks really good. Let me try that. So it's like, hmm. Let's try and mimic that on the top of the funnel somehow. And so what we ended up doing is within the community itself, we saw some of these people who were like, and there was an overlap between the moderators too, is who is a super fan of the brand? Who is putting out content in the community, like recipes, videos, this and that. And we basically took these individuals, created Facebook and Instagram profiles for them and started running ads through their page. And all we did was we asked them, give us a testimonial. Here's the product. Talk about it, make a recipe. You're already posting the stuff in the community. Let's just take that content, run ads through it under their pages and then If somebody who hasn't heard of the brand before sees it on their feed, it literally looks like somebody who's just talking about a recipe they tried. And it's like, oh, that looks good. Where do you get that? And it's like you're not being sold to anymore.” This episode is brought to you by OrderGroove and OpenStore:Visit  https://www.ordergroove.com/dtcpod/?utm_source=event&utm_medium=podcast&utm_campaign=2022q1_dtcpodpodcast_thirdparty_demo_us&utm_content=demo  today to receive 2-months off your first contract.Visit https://open.store to get a free, no-obligation offer for your ecommerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM, we'd love to hear from you. Ashvin Melwani - CMO of ObviBlaine Bolus - COO of Omnipanel

On this episode of FNO: InsureTech, we bring back another awesome company that we last had on the podcast back in November 2020. Rob and Lee talk with Dave Crosby, Co-Founder & CMO of Wyze. At its core, Wyze is rooted in relationships. With every product and service they've built, they are paving a way forward for bringing innovation to the home and livelihood. Smart cameras, home monitoring systems, health and lifestyle items; just to name a few, they are bringing technology to more people with inexpensive, quality products. Join FNO: InsureTech as we learn more about the Dave, his journey to Wyze, Wyze's beginnings, his YouTube fame, smart home innovation, and more. (Originally released November 27, 2020) Like what you hear on FNO: InsureTech? Let us know! Email us at fno@470claims.com

In this episode, we speak with Johanna Småros Co-Founder & CMO, RELEX Solutions, the award-winning Retail Optimization Software from Finland that is taking over the world, one region at a time! Johana is the engineer that Co-Founded RELEX Solutions, turned CMO, and has taken RELEX Solutions on a fantastic international journey to 100m Euro in ARR. How did they do it? That's what we are digging into in this episode.  Tune in to learn how this global international expansion started, what their approach was in the beginning, and how this has evolved over time. This is a journey of a lean and efficient scaling process, accelerated at just the right time. Tap into this episode to learn about the key decisions Johanna and her Co-Founders did to take on all the key regions in their space!  

This episode features an interview with Alon Alroy, Co-founder, CMO & CCO of Bizzabo, a  hybrid events platform that has raised $195M and has acquired several companies to date. Alon is a distinguished marketing executive shaping the future of the martech industry.  On this episode, Alon provides a crystal ball into the future of events, why he believes experiences play a vital role in this future, and why everything as a marketer leads back to delighting your customers.------------------“When you think about the future, the future is really not about event management software anymore. It's really about event experiences. People can consume content anywhere. People can get a Netflix like experience in terms of, on demand almost anywhere. So those who want to stay relevant, we need to evolve their offering to be focused on experiences, the attendee experience, the sponsor experience, the speaker experience, and the other experiences. So the future is really about experiences and this is what we have been experiencing as well. And this is what we have been demonstrating. To provide this immersive experience in which people feel connected, the rich transforming from attendees to participants.” — Alon Alroy------------------Episode Timestamps: *(2:00) - Alon's first job in marketing*(2:35) - What it means to be CMO of Bizzabo*(4:02) - The latest happenings at Bizzabo*(6:54) - How marketers should think about events for 2022*(8:24) - Segment: The Trust Tree*(11:00) - How Alon structures his marketing team*(12:16) - Alon's marketing strategy*(16:26) - Segment: The Playbook*(18:10) - The future of events *(26:13) - Making experiences memorable*(29:46) - How Alon views content, Bizzabo's website, & event lifecycle*(33:31) - Segment: The Dust-Up*(35:36) - What's going away in marketing*(36:26) - Segment: Quick Hits ------------------SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.------------------LinksFollow Alon on TwitterConnect with Alon on LinkedInFollow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com

In this episode of the To The Top Podcast, we will be talking to Natsumi Ito, the Co-Founder / CMO of Water Design Japan inc. Natsumi first joined Water Design to challenge the environmental problem of clogged and damaged pipes without using chemicals. With their Ultra Fine Bubble (UFB) technology which produces nano-sized bubbles for a unique and natural cleaning effect, their technology can use a natural way to clean up pipes. By using UFB, our customers save money, reduce labor and save the environment. With over 5000 customers in Japan, Water Japan is planning to expand their company to revolutionise our world. Tune in to listen to Natsumi's journey To The Top!

Today's Flash Back Friday is from episode 1077 first published on Oct 31, 2018.  Jason Hartman takes today's intro to discuss an interesting development with India's Central Bank that has some pertinence to what's going on today between President Trump and the US Federal Reserve, as well as examining why business owners and landlords are two of the most successful classes of citizens. Then Jason talks with Chuck Hattemer, Co-Founder & CMO at Onerent, about how their technology is changing the property management game. Chuck and Jason discuss the big problems that face investors and renters, and how Chuck aims to solve those problems, including how they're attempting to eliminate vacancy losses. Key Takeaways:   [4:26] India's Central Bank chief may resign after disagreements with what the government was instructing him to do [8:10] Wealth and income are now concentrated between business owners and landlords, which is a club becoming harder to join Chuck Hattemer Interview: [15:15] What is Onerent? [19:28] The biggest problem Onerent sees is fragmentation [25:10] Who is Onerent competing with? [26:29] The next phase of real estate and what services are coming up in the space [31:25] The industry is becoming more and more refined and efficient, which should excite investors   Website: www.Onerent.co www.JasonHartman.com/Contest www.JasonHartman.com/Properties Jason Hartman's Alexa Flash Briefing The PropertyCast   The WEALTH TRANSFER is happening FAST! Protect your financial future now! Did you know that 25% to 40% of all dollars ever created were dumped into the economy last year???  This will be devastating to some and an opportunity to others, be sure you're on the right side of this massive wealth transfer. Learn from our experiences, maximize your ROI and avoid regrets. Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com Jason's TV Clips: https://vimeo.com/549444172  Asset Protection, Tax Savings & Estate Planning: http://JasonHartman.com/Protect What do Jason's clients say? http://JasonHartmanTestimonials.com Easily get up to $250,000 in funding for real estate, business or anything else  http://JasonHartman.com/Fund  Call our Investment Counselors at: 1-800-HARTMAN (US) or visit www.JasonHartman.com Guided Visualization for Investors: http://jasonhartman.com/visualization          

Importance of professional associations for career advancement

@juligurfinkiel Arrancamos con DescuentoCity mientras estaba estudiando la carrera de Arquitectura. La clave de DescuentoCity fue lanzar rápido, 100% bootstrapped. Fuimos a buscar plata, quizás no muy convencidos, y varios nos dijeron que no. Decidimos seguir y crecer de forma bootstrapped: crecer con los ingresos que íbamos generando. En 2014 fuimos el afiliado más grande del mundo para Groupon fuera de EEUU. Notamos que el 50% de los usuarios en DescuentoCity estaban interesados en temas relacionados con el Turismo. Cambiamos de DescuentoCity a TurismoCity porque veíamos que en el resto del mundo Groupon empezaba a caer, veíamos noticias de que estaba despidiendo gente y que la acción se estaba desplomando en NASDAQ. Le veíamos mucho más futuro. Lo de Carla fue improvisado. En el Mundial del 2014 había mucha gente queriendo viajar a Brasil y encontramos la forma de ir muy barato a Río vía Foz do Iguaçu. Mandamos un mail con la promo y tuvo un open rate altísimo. Así arrancó. Nosotros somos un buscador donde no comprás sino que comparás la mayor cantidad de ofertas posibles de agencias y aerolíneas. Esa es nuestra principal diferencia con Despegar y otras empresas. Siempre pusimos mucho foco en detectar bajas de precios. Sobre la pandemia: en marzo de 2020, de un día para el otro, literalmente dejamos de vender. Apagamos todas las campañas. Fue el peor momento de los 10 años de TurismoCity. Nos dimos cuenta de que no tenía sentido que el equipo siguiera desarrollando producto y nos reconvertimos por un par de meses a software factory y agencia de marketing digital. En muy poco tiempo sumamos una docena de clientes y seguimos siendo rentables. https://twitter.com/patriciomolina/status/1444785938056589314?s=20

Grazer is a dating app like no other. All of the people you will find on Grazer are vegetarian or vegan. To quote the good folks at Grazer it is "an app for people who want their friends and their lovers to be plant-lovers too." In this episode Charlotte shares her personal journey into the world of veganism, we discuss the impact of social media on relationships & we dive into how Grazer came about.  You can download the app from your App Store of choice or you can visit the Grazer website at https://grazerapp.com where you will find links to the app.

In this episode, Dirk and Kelly chat with industry leaders Rob and Adam on Salsify, the PIM market and changes over the past decade, the challenges that organizations face when enriching product data, whether PIMs will eventually surface product APIs (or GraphQL) directly to frontends, and more

Guest ProfileName: Kuda BizaWhat They do:  Kuda is the Co-Founder & CMO at Nunbelievable. Nunbelievable is a mission-based baked goods company that donates a meal for every cookie sold. With our buy one, give one model, we partner with non-profit organizations and soup kitchens to provide meals to those in need along with access to services that reduce hunger.Company: NunbelievableNoteworthy: As a seasoned executive, Kuda has served in progressive corporate leadership roles and successfully built six businesses and a non-profit from scratch. His successes include (but not limited to):Managed P&L for a $75M ecommerce business with a $5M marketing budget to key channels: Amazon, Retail.com and direct-to-consumer sites.With only a $150 in start-up capital, launched a profitable clothing line from a college dorm room, resulting in the education of more than 100 children in Africa.Delivered keynote address at more than 40 institutions in 4 countries including Harvard and the United Nations, inspiring audiences to take action, achieve dreams and impact social change through purposeful entrepreneurship.Grew an $18M e-commerce business by 30% year-over-year despite significant budget cuts.Launched a global buy-one-give-one social enterprise selling enough products to donate more than 1,000 stationery kits to African children in its first 12 months.In less than three years, helped take a new meal delivery business venture from ZERO to $20M in sales.BioAt the tender age of nine, Kuda started his first business when he was still in Harare, Zimbabwe. After high school, Kuda came to America to study with only $40 in his pocket. While in college, he started his second business in his dorm room with only $150 in capital.  Today, he has gone on to successfully build six other businesses & one non-profit from scratch.Kuda is a published author, keynote speaker and philanthropist.Kuda's life mission is to build profitable companies to solve the world's biggest problems: education and hunger. Connect with Kuda Biza! Website: www.nunbelievable.com (personal: www.kudabiza.com)Email: info@nunbelievable.comFacebook:https://www.facebook.com/NunbelievableInstagram: https://www.instagram.com/nunbelievable/Pinterest:https://www.pinterest.com/Nunbelievable/_created/LinkedIn: https://www.linkedin.com/company/35644632/

This episode is really timely! Instagram's new DM automation feature is the talk of the town in the bot and messenger space. What is it, and How does it work? Should I get on board? How do I dive in? We think these are great questions and we're here to help! So we've brought in the experts, and we are giving you a taste of our Team Traffic program! Listen as Natasha Takahashi, Co-Founder & CMO of School of Bots talks with Danielle Pierre, Marketing Manager @ Smart Marketer, about how this new feature can help you! YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…  Serve the World Unselfishly and Profit - - - Smart Marketer, https://smartmarketer.com/get-started/ Team Traffic, https://landing.smartmarketer.com/pages/team-traffic ManyChat, https://manychat.com/ School of Bots, https://schoolofbots.co/roi-with-chatbots Natasha Takahashi https://www.linkedin.com/in/natashatakahashi/

Garrett Swann is a model, influencer and entrepreneur.    He is a full time full time realist, best expressed via Memoji, a gym rat, Cookie Dough Ice Cream addict, a go-getter and an eternal optimist. He spends his days influencing the younger generations with his personal style, poise and panache. Circumnavigating throughout life's daily challenges Garrett is destined and bound to discover truths and offer unlimited access throughout cyberspace's infinite potential's and products. The result overall: spiritual, mental and physical well being from his journey into yours.   His social media has evolved, and he now hosts his own IGTV series UNDERCOVERS, where he interviews celebrities & people he is fascinated with while “in bed.” He is also the Co-Founder/CMO of a start-up men's apparel brand called ALPHX in New York City, former star of several TV shows (Fashion House, Unusually Thicke) and questionable indie films (The Casserole Club).    In this impromptu episode of Ritch in Life, Garrett and Ritch chat about body positivity, the modelling and making underwear and share a few celebrity jokes. You won't want to miss this lighthearted and fun episode!    

Di samping semua pencapaian dan keberhasilannya sebagai Co-Founder dan CMO dari Kopi Kenangan, Cynthia juga adalah seorang Full Time Mom. Pastinya sebagai seorang ibu yang bekerja, ada banyak cerita dan tantangan yang dihadapi. Pastinya semua ini adalah proses pembelajaran terus menerus agar kita selalu bisa lebih baik. Nah, kira-kira apa aja sih tips & trik dari Cynthia agar bisa menjalankan kehidupan multiperan ini dengan baik? Hal-hal apa saja yang membuat kita terus "hidup", tanpa meninggalkan kodrat dan siapa diri kita sebenarnya? Semoga obrolan kita kali ini bisa menemani kegalauan para working moms, menginspirasi agar kita selalu menjadi diri kita sendiri, dan mengaspirasi kalian untuk selalu menjadi the best version of yourselves. xoxo, Elrica & Mandy. Connect & share with us at: Instagram, @shetalks_about / email us at: shetalksabout.id@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/shetalksabout/message

“The food waste problem is everywhere. It's about getting to the places where the most waste happens and upcycling as much of it as we can into products that can be used for human consumption.”  -TJ Galiardi   Nearly a billion go hungry worldwide each year:  and one-third of our food is lost to waste.  Yet, we are producing enough food to feed everyone.  Can we use dehydration as a means to address the problem of global food waste?  Absolutely!  In this episode, former NHL star TJ Galiardi, Co-Founder & CMO of Outcast Foods, talks about a unique dehydrating technique that helps increase a product's shelf life without sacrificing its nutritional value. Using their proprietary dehydration technique, Outcast Foods is helping to reduce food loss.  Outcast Foods Co-Founder & CMO, TJ Galiardi, is actively encouraging other companies and consumers to get in the game and do the same!  Business owners and consumers alike are shaped by society to believe in the notion of perfect produce.  Changing this mindset will allow us to move toward a regenerative future at a faster rate. Tune in to find out how you, too, can support the vision of upcycling and give a new life to perfectly imperfect foods!   Connect with Lisa Johnson: Lisa Johnson is a leader in food loss and waste - focused on agricultural production. She is a seasoned horticulturist with a broad range of experience in local, organic, sustainable, conventional, and biotech food and agriculture. Lisa's research aims to understand the loss of edible vegetables. Understanding constraints from the growers' perspective has been critical: always encouraging people to incorporate more growers' voices in their work. Lisa is fortunate to be able to work with some of the most forward-thinking specialty crop growers in the country, as well as non-profits, governments, start-ups, industry leaders, and the academy.    LinkedIn    Connect with TJ:  TJ Galiardi is the Co-Founder and CMO of Outcast Foods. He's a former NHL forward who played for the Colorado Avalanche, San Jose Sharks, Calgary Flames, and the Winnipeg Jets. TJ loves smoothies with a fiery passion, hot and cold tub immersion, and shorts (shorts as a passion is the weirdest flex, but we dig it). He's into all things alternative, and while we don't quite know what this means, we're confident it's stellar.    Website Facebook Twitter Instagram LinkedIn Pinterest   Connect with Justine:  Website Facebook Instagram LinkedIn   Connect with NextGenChef: Website  Facebook  Twitter  Instagram  YouTube NextGenChef App   Episode Highlights: 02:25 Post-Harvest Yield Potential  08:23 Food Wasted No more 13:02 Reaching to the Supply Chain 17:24 Giving New Life to Upcycled Products 26:17 How to Succeed in Upcycling  31:45 Grow the Vision of Upcycling 33:56  Who Loves Smoothies!!

In this session, the Centre for  Legal Innovation (Australia, New Zealand and Asia- Pacific) launched its Women Legalpreneurs Special Interest Group with a panel discussion on “Thinking Like a Founder – Nature or Nurture?” The session was facilitated by the Centre's Executive Director Terri Mottershead, and brought together seven outstanding women working in the legal ecosystem in Australia. The panellists shared their backgrounds and experience about what it takes to conceive, develop and run a legal business today - the experiments, failures and successes.  They also discussed the importance and power of things like collaboration, empathy, listening, curiosity, resilience, well-being, diversity, inclusion, equity, and the role these play in great decision making and transformative leadership. The panel comprised: Genevieve Collins, Chief Executive Partner, Lander & Rogers Fiona Craig, Founder, Fiona Craig Consulting Sacha Kirk, Co-Founder & CMO, Lawcadia Riz McDonald, Founder and Director, Foundd Legal Schellie-Jayne Price, Inaugural Chair of ACC Legal Technology Committee; Senior Legal Counsel at Chevron Australia Sarah Rey, Founder and Managing Partner, Justitia Lawyers and Consultants Caryn Sandler, Partner + Chief Knowledge and Innovation Officer, Gilbert + Tobin Topics discussed included: The meaning of the term “Founder” The importance of recognising and running with business opportunities How to overcome business challenges Separating hype from reality – the real opportunities offered by tech for legal businesses today The importance of networks, relationship building, and strong personal connections in building a business The answer to the question…is it nature or nurture? If you would prefer to watch rather than listen to this session, you'll find the video in our CLI-Collaborate (CLIC) free resource hub here.

What if a financial app could help a user take the stress out of finances, by helping a user look at saving and spending habits from a holistic, health and wellness approach? Maia Monell is the Co-founder and CMO of Nav.it Money App. It helps users track and improve financial habits, just as a fitness routine can help keep one healthy. Maia and her co-founder, Erin Papworth, are taking a fresh approach to Fintech, making Nav.it a relatable, trusted and approachable, money management app. They base the approach on behavioral science and support it with peer-to-peer learning. Maia is devoted to closing wealth gaps perpetuated by a system not built for most Americans and is driven to make an impact in the lives of those less fortunate than herself. There is so much to learn from Maia's story and the approach to developing this app. In our conversation, we discussed: ·        The startup process as a female founder in the FinTech space. ·        Developing apps and being “top of phone.” ·        Launch and quick pivot strategies made because of the pandemic. ·        A delayed revenue strategy that actually added more users and strengthened the app's features. ·        Extending the brand through partnerships. Enjoy the show! Connect with Maia: Website: https://navitmoney.com Instagram: @maiamonell  Twitter: @maia_maude TikTok: @LetsNavit Clubhouse: @maiamaude Connect with Allison: Website: allisonksummers.com Learn more about your ad choices. Visit megaphone.fm/adchoices

If you enjoy nerding out over numbers but also consider yourself a people person, Anders Liu-Lindberg, co-founder of the Business Partnering Institute, has a new finance job for your consideration: business partner.“Unlike other roles in finance, business partnering is an interaction between people — whereas if you're an Accountant or a Controller, you mostly interact with the numbers,” Anders says on this episode of The CFO Playbook.Another incentive: more companies are hiring CFOs with business partnering experience instead of finance alone, because the skill set lends itself so well to a high-level role.“You need to be able to influence decisions, communicate assertively, build relationships with people,” Anders says of both the business partner and CFO roles. “That's how you build trust. If you're not trusted, you cannot influence any decisions.”Anders previously worked as the business partner for the Europe and Middle East region for Maesrk, the largest container-shipping company in the world. For him, the feeling that came from providing real support to stakeholders brought a rush totally separate from career advances.“It gives you a high on adrenaline: it's a fantastic feeling when you have these successful breakthroughs within business partnering,” he says. “I wish everyone could experience this rush of, ‘I was a great partner, I created value and I got great feedback from our stakeholders — this thing rocks!'”Also in this episode: the power of a 30-minute lunch, and why good business partners don't send reports.Connect with Anders on LinkedIn.Connect with our host Rob on LinkedIn.Full show notes and resources from this episode can be found here.If you want a better way to track and control your team's spend, checkout Soldo.com.

On this week's episode of Next Level Minds I had the opportunity to sit down with Kuda Biza. He is a serial entrepreneur who started his first company when he was 9 years old in Zimbabwe. Currently, he is the Co-Founder & CMO of Nunbelievable, a mission-based baked goods company that donates a meal for every of cookie sold. The company is backed by Tony Robbins, IdealabNY and Loeb.nyc. He is TEDx speaker and he is the author of the book: The S.P.E.A.R. Method – 5 Simple Steps to Balanced Success & Fulfillment. We discuss his upbringing, learning lessons from his time in corporate America, his book, and much more!  Kuda's LinkedIn: https://www.linkedin.com/in/kuda-biza-2073a116/Nunbelievable: https://nunbelievable.com/

Tom Elliott, Co-founder & CMO, 23 Vitals, A DotCom Magazine Exclusive Video Interview. THE ULTIMATE FUEL FOR UNSTOPPABLE IMMUNE SYSTEMS 23VITALS™ is the world's most complete immunity supplement money can buy. Everything overworked immune systems need to prepare, defend, support, and recover. Many products make claims of ‘immunity' through mega-dosing ‘one' or ‘many' of the commonly deficient micronutrients; Vitamins A, B12, C, D3, Zinc, Selenium, and Copper. 23VITALS™ responsibly provides appropriate dosages for optimal immune function–additionally addressing entirely overlooked responsibilities with an intentional approach. Life's ‘stuff' can be heavy. Physical, chemical, and emotional stressors suppress our magnificent immune system. Gain peace of mind knowing your immune system is fueled with everything it needs to make the shift from living stressed to blessed. https://23vitals.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Héctor Cruzado nos aporta valor sobre la importancia de crear y comunicar adecuadamente en diferentes modelos de negocios. Realiza énfasis en la importancia de la comunicación y el impacto que tiene al momento de replicar o desarrollar un modelo de negocio exitoso. Esperamos que disfrutes de este episodio y lo compartas con alguien más. Ayúdanos a crear una comunidad de ¡GRAN IMPACTO! ¡Dinos qué piensas en nuestras redes sociales! Facebook: https://www.facebook.com/businessloungepodcast Instagram: https://www.instagram.com/businessloungepodcast LinkedIn: https://www.linkedin.com/company/elbusinesslounge/ Newsletter: http://eepurl.com/g0HpOb --- Send in a voice message: https://podcasters.spotify.com/pod/show/creadorespodcast/message

Premium-Reisekomfort mit einer Fernbuslinie? Wer eine gemütliche Alternative mit jeglicher Ausstattung sucht und auch während Corona-Zeiten versucht möglich sicher zu Reisen findet bei Roadjet eine gute Möglichkeit. Das Startup ist im August 2020 in den Markt eingetreten und bietet momentan Strecken zwischen Berlin, Leipzig, Nürnberg und Stuttgart an. Natürlich kommen bald noch weitere Strecken hinzu, sodass die meisten großen Städte in Deutschland über Roadjet verbunden sind. Neben einem ausgeklügelten System für die Desinfizierung des Busses und der Sicherheit der Passagiere bietet der Roadjet Premium Sitzkomfort, Unterhaltung und eine perfekte Möglichkeit Business-Reisen zum Arbeiten zu nutzen. Wir haben uns mit Mujib Bazhwal, Co-Founder & CMO bei ROADJET, in einem Podcast unterhalten, wie es ist eine Fernbuslinie in Krisenzeiten zu launchen und welche Probleme es dabei gibt. Natürlich erfahren wir auch viele über die Vorzüge dieser Reisemöglichkeit. Fragen, Anregungen und Wünsche? Schreibe uns auf Facebook, Instagram und Twitter!

Premium-Reisekomfort mit einer Fernbuslinie? Wer eine gemütliche Alternative mit jeglicher Ausstattung sucht und auch während Corona-Zeiten versucht möglich sicher zu Reisen findet bei Roadjet eine gute Möglichkeit. Das Startup ist im August 2020 in den Markt eingetreten und bietet momentan Strecken zwischen Berlin, Leipzig, Nürnberg und Stuttgart an. Natürlich kommen bald noch weitere Strecken hinzu, sodass die meisten großen Städte in Deutschland über Roadjet verbunden sind. Neben einem ausgeklügelten System für die Desinfizierung des Busses und der Sicherheit der Passagiere bietet der Roadjet Premium Sitzkomfort, Unterhaltung und eine perfekte Möglichkeit Business-Reisen zum Arbeiten zu nutzen. Wir haben uns mit Mujib Bazhwal, Co-Founder & CMO bei ROADJET, in einem Podcast unterhalten, wie es ist eine Fernbuslinie in Krisenzeiten zu launchen und welche Probleme es dabei gibt. Natürlich erfahren wir auch viele über die Vorzüge dieser Reisemöglichkeit. Fragen, Anregungen und Wünsche? Schreibe uns auf Facebook, Instagram und Twitter!

Gonca Esendemir is 1/3 of the Esendemir Sister team that conceived and developed Flatbread Grill®, a fresh casual Mediterranean restaurant concept in 2007. Flatbread Grill® is a fresh casual Mediterranean bakery and grill featuring specialty menu items paired with proprietary flatbreads that are baked daily on-premises. Their menu features a diverse selection of carefully prepared sandwiches, soups, salads, platters, and sweet treats. They are currently working on expanding the brand globally via company stores and franchising - and much much, more! CONNECT: TEXT : (914) 996-4569 - any questions, comments, or if you just want to talk shop. .EMAIL : Inserra@sabre.life - straight business. . AND, DON'T FORGET TO FOLLOW ME! .Instagram: https://www.instagram.com/kyleinserra .YouTube: https://www.youtube.com/channel/UCGuiy3a6JnMAs7vwXrGhWfg/videos?view_as=subscriber TikTok: https://www.tiktok.com/@restaurantsandrealestate?source=h5_m Twitter: @kyleinserra Facebook: https://www.facebook.com/kyleinserrarealestate --- Send in a voice message: https://anchor.fm/restaurantowners/message Support this podcast: https://anchor.fm/restaurantowners/support

On this episode of FNO: InsureTech, Rob & Lee talk with Dave Crosby, Co-Founder & CMO of Wyze. Their goal is simple: Make quality smart home technology accessible to everyone. Wyze Labs is a team composed of innovators and tech geeks obsessed with making smart home products accessible to everyone. Their belief is that customers shouldn’t have to compromise – beautifully designed smart home products should enrich people’s lives and be something everyone can afford. With its strong grasp on the IoT space and products that align with insurance companies, FNO: InsureTech couldn’t pass the opportunity to talk with Wyze. Join Dave, Rob, and Lee as they discuss: the story of Wyze and the motivation behind what they’re doing; the process of improving and enhancing the customer experience, making the smart home more accessible, what Wyze can bring to insurance, and more.

When responding to a crisis, you have two choices.  You can let the crisis just happen to you. Or you can take control and meet the crisis head-on. Andy Mackensen, Co-Founder & CMO at Caroo, chose the second option.  When the pandemic started, 95% of the business was B2B. Overnight, they pivoted to meet the demands of the COVID-19 world.  Now they're 100% B2C. 

Latinos currently represent 17% of the population in the United States, yet they are vastly underrepresented in the tech industry, where they only make up roughly 8% of the workforce? Although LatinX entrepreneurs are creating new innovations every day, the face of tech remains the same. To kick off Season 2, we've teamed up with WE.NYC to showcase tech entrepreneurs from all backgrounds who are defying these odds, and taking new routes to enter this sector. In our first installment of the series, we chat with LatinX entrepreneur Alexandra Zatarain, the co-founder and CMO of Eight Sleep, a technology company focused on helping people sleep better through data and connected home products. The company makes high-tech mattresses and sleep products to turn bedtime into recovery time—filled with healthcare insights and analytics–with hope of sleep quality translating to life quality. Join us as we talk w/ Zatarain about her journey as a LatinX entrepreneur and how she is giving back to other Latin entrepreneurs through her mentorship with WE.NYC. If you are an entrepreneur, investor, or an ally, this is one episode you do not want to miss

In Episode 8 of Against The Odds, Daanish Suhail, the co-founder & CMO at Playo, talks to us about how the right sacrifices go a long way and how one just has to make a decision and figure things out instead of being indecisive. We also go into what it takes to build one of the best apps in India right now, what were the thought processes behind the service, how finding the right team to put your ideas into action is key and irrelevant of what juncture you are at, work-life balance is a must! Daanish is just a super composed person who knows that he is making sacrifices and putting a few things on hold to ensure that the payoff is well worth it. If you're into Tech or a budding entrepreneur or simply love talking about great ideas then this is definitely the episode for you. So what are you waiting for? Click on the play button or add it to your watch later and view it at your leisure so that you can act on the takeaways a little later in your own lives. Enjoy! Follow/Subscribe to our channel to ensure that you don't miss out! Subscribe to our podcast - YouTube(Video version): https://bit.ly/AkashDamodaran-YouTube Spotify: https://spoti.fi/2FQpO0l Apple Podcasts: https://apple.co/3aL69dv Google Podcasts: https://bit.ly/AgainstTheOdds-GooglePodcasts Stitcher: https://bit.ly/AgainstTheOdds-Stitcher All other links can be found here: https://bit.ly/AgainstTheOdds-AllLinks Connect with Daanish here - Instagram: https://www.instagram.com/daanishsuhail/ Facebook: https://www.facebook.com/daanish.suhail Connect with me here - Instagram: https://bit.ly/AkashDamodaran-Instagram LinkedIn: https://bit.ly/AkashDamodaran-LinkedIn Facebook: https://bit.ly/AkashDamodaran-Facebook My Company Website: https://www.tuckstand.com/

In today's SaaStr Insider, SaaStr SVP & GM, Amelia Ibarra, sits down with Alon Alroy, Co-Founder & CMO at Bizzabo on What's Next For the Future of B2B Events. 

Thinking Outside the Bud is a business podcast devoted to driving innovation in the cannabis space. During each episode, we speak with founders, investors, thought leaders, researchers, advocates, and policy makers who are finding new and exciting ways for cannabis to positively impact business, society, and culture. Have each episode delivered to your inbox by subscribing here: http://www.thinkingoutsidethebud.com/subscribe

Lizzi Ackerman is the Co-Founder & CMO of Birch Benders, the number one natural waffle mix and fastest-growing frozen waffle brand in the U.S. Under her leadership, their diverse portfolio has expanded to include pancake and waffle mixes, frozen waffles, snack cups, and sweetened syrups. Birch Benders products are available in over 15,000 locations including Walmart, Costco, Target, Whole Foods, Kroger, and more.  With seven first-to-market launches in the past five years, Lizzi and the Birch Benders brand have built a reputation for innovative, delicious, clean-label, and functional products. She graduated from Yale University with Honors in History of Science and History of Medicine and was a 2017 Forbes 30 Under 30 recipient. When she’s not brainstorming new innovations with her husband and Co-Founder Matt, Lizzi also enjoys skiing, hiking, running, and spending time with their six-month-old baby boy. Here’s a glimpse of what you’ll learn:  Lizzi's interest in food and the meaning of Birch Benders How the idea of making pancakes for business came about and their process for getting into local food stores Birch Benders’ expansion outside Whole Foods, the packaging changes they made, and how the company was funded  Why Lizzi and her business partner decided to work with brokers The product development process and Lizzi's thoughts on the power of food diets How the company was impacted by the COVID-19 pandemic The biggest challenge Lizzi has faced in her business and how she and her husband handle their personal and professional lives The future of Birch Benders  Lizzi's advice to fellow entrepreneurs on building a business In this episode… After starting a business with her husband Matt, Lizzi faced several challenges that she was able to overcome in growing her company to where it is today. While she’s found success in running a data-driven business, she’s learned to use that data sparingly and opt for something else instead: trusting her gut.  Lizzi's interest in food, science, and medicine led to the creation of Birch Benders 9 years ago, when Lizzi and Matt decided to start a company that makes pancake mixes with healthy organic ingredients. Being a young company, they did daily demos for 18 months to grow sales and received a lot of useful feedback from their customers, which they used to grow their business. In this episode of the NexxtLevel Podcast, Lizzi Ackerman, Co-Founder & CMO of Birch Benders, talks to G. Steven Cleere about her entrepreneurial journey growing a pancake mix business. She explains the meaning of a birch bender, talks about the various challenges she faced growing her business, and her future expansion plans. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer Resources Mentioned in this episode Kitchen2Shelf Nexxt Level Marketing Birch Benders Lizzi Ackerman on LinkedIn Matthew LaCasse on LinkedIn Expo West Natural Grocers Acosta Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.  Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands.  Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.

Warren is the Co-Founder & CMO at Beer Marketeers, a full-service marketing, design, and branding agency, that also offers sales and production consulting to the craft beverage industry, bars, and restaurants. Born and raised in Louisiana, Warren has been working in the alcohol industry for 8 years. Graduated from Tulane in 2014 with a degree in marketing and an established passion for craft beer, he worked in distribution for a handful of years while running his own small marketing company and working for his mentor where he earned his marketing chops at a tech marketing company. He finally met his business partner in Florida where they started a non-profit beer fest and got their first brewery client, Idyll Hounds. Then he quit his real job and moved to Nashville where he continued his venture in marketing and growing his company into one of the most successful marketing agencies in craft beer. Since 2016, he and his team have worked with nearly 40 breweries, distilleries, restaurants, bars, and other beverage industry folks throughout the US and other countries. As of recent, they are also aiming to expand into the cannabis industry. In this episode, we covered important topics you need to know about marketing and sales to make your business thrive in any season. Enjoy the show, Skol!

Technisys offers Cyberbank – an API-centric, microservices-based digital banking platform. This cloud-native offering is performing strongly in the face of the Covid-19 pandemic, with Technisys expanding staff numbers, winning fresh deals and, as co-founder German Pugliese-Bassi explained to Robin Amlot, sticking to its pre-pandemic business targets.

Covid. Facemasks. Facebook. OH MY! Just because you can, doesn't mean you should. Timely wisdom from Jerry Abiog in Part 3 of What Not To Do. He shares: who's had the biggest impact in his life the WORST advice he's ever heard and his message to the world Connect with Jerry: linkedin.com/in/jerryabiog (https://www.linkedin.com/in/jerryabiog) jerry@standardinsights.io (mailto:jerry@standardinsights.io) Join the community: www.whatnottodo.io (https://my.captivate.fm/www.whatnottodo.io) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Is your story worth reading? Or will your own grandchildren be left to look for inspiration elsewhere? In Part 4 with Jerry Abiog on What Not To Do, we wrap up our conversation by discussing books that have helped him make his own story worth reading. Connect with Jerry: linkedin.com/in/jerryabiog (https://www.linkedin.com/in/jerryabiog) jerry@standardinsights.io (mailto:jerry@standardinsights.io) Join the community: www.whatnottodo.io (https://my.captivate.fm/www.whatnottodo.io) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Jerry has done something that I started early on in this podcast which is introducing AI into a marketing platform. And because there's artificial intelligence in this platform, you can increase your revenue and can scale your business. So today I want to talk to Jerry about how Jerry uses AI and how his customer has been using artificial intelligence to grow their business.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend? Artificial Intelligence FINAL QUESTION 2. Who is the most influential person in marketing today? Neil Patel Key Takeaway: Never let a good crisis go to waste. https://iorder.menu/  BIO Jerry Abiog is a Co-Founder & CMO of Standard Insights an AI as a Service growth marketing platform. They launched iOrder, an AI-driven digital menu that will be the next wave for keeping restaurants safe and profitable as they rise from the ashes of Covid-19.

Be driven. Or someone else will drive. It's not whether or not you're going somewhere, with someone. The question is: "Where are you going? And who's driving?" In Part 4 of What Not To Do with Jerry Abiog, we break down one of his biggest failures. And if given the chance, what he would do different. Connect with Jerry: linkedin.com/in/jerryabiog (https://www.linkedin.com/in/jerryabiog) jerry@standardinsights.io (mailto:jerry@standardinsights.io) Join the community: www.whatnottodo.io (https://my.captivate.fm/www.whatnottodo.io) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Don't think a computer can think like a human? Think again. Jerry Abiog is Co-Founder & CMO of Standard Insights, which unleashes AI to drive repeat buyers for businesses. In Part 1, we get to hear Jerry's story, what an average day looks like, and why he is giving his life to this work. Connect with Jerry: linkedin.com/in/jerryabiog (https://www.linkedin.com/in/jerryabiog) jerry@standardinsights.io (mailto:jerry@standardinsights.io) Join the community: www.whatnottodo.io (https://my.captivate.fm/www.whatnottodo.io) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Welcome to our new episode! On our new exciting episode, we have Jason Hunt co-founder and CMO of Merged Media Ltd. His company provides marketing and advertisement solutions for its clients. Other than the businesses that have suffered from the pandemic, Jason focuses on the ones that are thriving because of it, and one of them is E-commerce. From having virtual confreres to house parties, to promoting your small business, going "online" might become the new normal after the pandemic. Jason also shares a few tips on the Dos and Don'ts of managing the social media accounts of your business and what should businesses be preparing for after the pandemic. It was great having you with us.

Jens is the co-founder and CMO at Shinesty. A multi-million dollar irreverent apparel and clothing brand that specializes in selling clothing for all of life’s social moments. Get show summary here: codessa.io/portfolio/jens-nicolaysen/ Email feedback to joe@codessa.io

Luke McGurrin is the Co-Founder and Chief Marketing Officer at Greek House, an Inc. 5000 Company. They provide promotional printing services to all major universities in the United States. Connect with Greek House: Website: greekhouse.org Twitter: @MyGreekHouse Facebook: @GreekHouse.org Instagram: @mygreekhouse . . . Get show summary here: codessa.io/portfolio/greek-house/ Email feedback to joe@codessa.io

In this week's Founder Feedback podcast episode, we're replaying a past podcast episode. This episode is just so good that we had to re-use it! In this episode, we were lucky enough to learn from Matt Buder Shapiro, the Co-Founder & CMO of MedPilot. Some highlights:

Diese Woche zu Gast im Gründer & Zünder Podcast ist Luis Bollinger, Co-Founder & CMO des Augmented-Reality-Startups Holo-Light, das in Ismaning und in Tirol seine Offices hat. 2019 hat das Unternehmen 4 Millionen Funding erhalten, Holo-Light ist also bereits ordentlich unterwegs. Mittlerweile zählt das im Jahr 2015 gegründete Startup 40 Mitarbeiter. Im Podcast erzählt Luis: Wie Holo-Light dieses Wachstum managt. Warum sich die Art und Weise wie sie mit Akzeleratoren umgegangen sind, als besonders schlau herausgestellt hat. Wie sie an große Kunden für Pilotprojekte herangekommen sind. Über Unterschiede in Österreich und Deutschland und warum Österreich möglicherweise der falsche Markt für Startups ist, um innovative Großunternehmen zu finden, die Partner bei Pilotprojekten sein wollen. Die Professionalisierung des Unternehmens, Kundenservice, Support, Lizenzmanagement und Wachstum. Über Team-Produktivität durch effektive Kommunikation, die richtige Zahl von Meetings und Transparenz. Gründer & Zünder findest du auch auf: Spotify, Soundcloud, iTunes, Google Podcasts, iOS App, Android AppSuche einfach nach “Gründer Zünder” oder “Kandler”

Season Premiere! Latane talks sense with Uberflip CMO, Randy Frisch

On this episode of the podcast, we had Dr. James Wantuck on as a guest. Dr. Wantuck is the Co-founder & Chief Medical Officer of PlushCare. On this episode, we discussed: - His background - How he got to where he is today - What is Plushcare? - Becoming a CMO - What's next? - ...and much more! PlushCare is the First Virtual Care Company to Offer Free Nationwide Antibody Testing Appointments for In-Network Patients Amid COVID-19 WORD FROM OUR SPONSOR: Our sponsor for this episode is BlocHealth. BlocHealth is unlocking healthcare professional data, making it easily shareable. They have created a credential sharing platform for healthcare professionals and organizations, powered by blockchain technology and their smart, universal common application. They make it easy for healthcare professionals to request, upload, and share important credentialing items with various stakeholders, saving time for everyone involved. Healthcare organizations can leverage BlocHealth's credential verification and provider enrollment services as well, through their 'virtual' credentialing offering. For more information, please go to www.blochealth.com and be sure to follow BlocHealth on social media - @blochealth To learn more about PlushCare, please use the links below: -Website - Facebook - LinkedIn - Instagram - Twitter - Dr. Wantuck's LinkedIn Also, be sure to follow Slice of Healthcare on our social channels: - Website - Facebook - LinkedIn - Instagram

In this episode, we speak with John Foshee, Co-Founder/CMO of MyPorter. MyPorter is a full-service storage company that manages the pickup, storage, and retrieval of your extra stuff. MyPorter comes to your home with an experienced team of Porters (Movers) to pack and inventory your items. They also provide the option to photograph your items in addition to your physical inventory manifest generated at pickup.

Shah Fariq Aizal, Co-Founder & CMO of HAUZ shares how HAUZ helps digitizing SMEs that operate in multi-location & remote workforce manually. The solution also features payroll integration.   HAUZ in its current form is a Software-as-a-Service platform that streamline companies workforce management process. Its app allow supervision and remote monitoring of employees. Besides that, it comes with assigning work schedules, digital attendance, leave management and checking real time updates of task reporting of all sites in real time. To learn more about how HAUZ can help you streamline your workforce management, head to https://www.hauz.com.my On YouTube : https://youtu.be/cMj65IAjDl0

On this episode of Journey Map we're talking to Randy Frisch, Co-Founder, CMO and President of Uberflip. We talk about the importance of content experience, going to the movies, and play two truths and a lie.

Nik Ingersoll joins us on this episode of the Young Founders Podcast as we discussed his experience building the Barnana brand. Barnana is a healthy, organic snack product found across the US in popular chains like Healthy Living, Whole Foods, and even Starbucks. Barnana has been featured in a ton of publications like Clean Eating, Good Housekeeping, The Vegetarian Times, Womens Running, Popsugar, and more. Nik himself was recognized by Forbes as a top 30 under 30 entrepreneur. Some of our conversation includes: Raising $300k in the first year of starting Barnana How much equity you should give away in your first round of funding His mindset around entrepreneurship and hustle Why his first real business was a web consultancy and how he used it to support his second business What it feels like to be too early to market (his augmented reality business) Why you should ignore the doubters Nik Ingersoll, BarnanaYou really have to be confident in yourself and feel happy within yourself. You don't have to look for external motivation in that way. Anybody giving you the advice that your idea sucks, your products sucks, they can suck it. How he keeps track of his to-do lists and holds himself accountable Why execution trumps ideas every time What is an "escalation of commitment" and why you should avoid it Why your goal in business should be to optimize for freedom The importance of building a personal brand Nik's Top 3 Recommended Books for Young Entrepreneurs The Dichotomy of Leadership by Jocko Willink Meditations by Marcus Aurelius Letters from a Stoic by Seneca the Younger Nik Ingersoll, BarnanaA true entrepreneur is someone who has a very high tolerance for risk taking that truly does love to make things out of thin air. To think of something and then turn it into a reality. And also somebody who is willing to eat plates and plates and plates of shit until the shit turns into steak. Check out more episodes of the Young Founders Podcast.

"Vi printede nogle små flyers, så når kunderne fik kvitteringen på deres burger, fik de også en times gratis rengøring med" - Jesper Brok-Jørgensen, Co-Founder & CMO, HappyHelper  I denne episode ser vi nærmere på succesen bag rengøringsplatformen, HappyHelper, for bedre at forstå, hvordan man udvikler og skalerer en succesfuld digital B2C-platform.  Nogle af hovedkonklusionerne fra dette afsnit er værdien i stærke partnerskaber, holde fokus samt ikke at være for fin til at gøre tingene selv.   Rigtig go' fornøjelse!  

Thinking Outside the Bud is a business podcast devoted to driving innovation in the cannabis space. During each episode, we speak with founders, investors, thought leaders, researchers, advocates, and policy makers who are finding new and exciting ways for cannabis to positively impact business, society, and culture. Have each episode delivered to your inbox by subscribing here: http://www.thinkingoutsidethebud.com/subscribe

Rebroadcast of Aug 27th Webinar with Javen Lou, Co-Founder & CMO of BitMart and Daniel Beach Marketing Director of NYNJA

Chuck Hattemer Co-founder & CMO at Onerent is interviewed in this episode. Onerent is a real estate technology and services company with $1B in properties managed across California and Washington states. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: https://www.moneymatterstoptips.com/coauthor --- Support this podcast: https://anchor.fm/moneymatters/support

Welcome back to another episode in the E-commerce Collection! Nico is an author, digital marketer, growth hacker, speaker, entrepreneur, and immigrant. Today he uses his indepth understanding of technology, social media, and branding to help business successfully navigate marketing in the current digital wild west. But all in all, he is on a mission to leave every person a little bit better than he found them. I loved this conversation I got to have with Nico during the interview, we dove into so may different things that I can't wait for you to hear. If you read below you can see that other people come up a couple times and also hidden in the strategies you don't yet know involve impacting people in a positive way. Nico is always finding a way to improve others around him and connect with them on a personal level. In this episode we cover the one book that helped change the course of his life, how he used other people to write his book, why nutrition is one of the most important parts of your life and how it can optimize your performance each day, the morning routine Nico follows, the one thing nico does every single day that will blow your mind; the simple yet mind blowing strategy and programs he uses to help businesses tell their story online, and of course his online business Pak Pak and more! Be sure to connect with Nico down below and follow the podcast to stay up to date with the latest news! It's Your Time to Emerge! Nico: IG, Twitter, Facebook, LinkedIn: Nico DeBruyn Website: https://www.nicodebruyn.com/ Stay Connected with Emerging Entrepreneurs: IG: @tonymcgehee Facebook: @emergingentrepreneurspodcast linktr.ee/emergingentrepreneurspodcast Music: Morning by LiQWYD https://soundcloud.com/liqwyd Creative Commons — Attribution 3.0 Unported — CC BY 3.0 http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/lv8LMI0NdaM We Are One by Vexento https://www.youtube.com/user/Vexentohttps://soundcloud.com/vexento Music promoted by Audio Library https://youtu.be/Ssvu2yncgWU --- Send in a voice message: https://anchor.fm/anthony-mcgehee/message Support this podcast: https://anchor.fm/anthony-mcgehee/support

Your marketing team writes thought provoking blogs, creates educational webinars, and polished white papers, but what good is all that content if it's not being activated? Have you considered how your buyers are interacting with your content? Is your content organized by format or by the problems your buyers could have? A Speaker, Author, Host of the Content Experience, and Co-Founder & CMO of Uberflip, Randy Frisch, challenges marketers to be intentional about the content experience they are creating for their customers. Don't miss this episode and learn how to activate your content marketing!   Takeaways: The goal of content marketing is to drive profitable customer action. A content marketer needs to consider what type of content experience they want to put in front of their buyers. The buyers are already having an experience with the content, whether the marketer is intentional about this experience or not, is the difference. “70% of the content that we're creating is going unused.”-Randy Frisch referencing Sirius Decisions Think about the content as a nurture campaign. After the buyer interacts with your content, what is the next piece of content that they should be looking at to move them along in their buyer's journey. How do buyers experience content in real life? For example, if someone is watching a Netflix show, they are not waiting for a week before seeing the next episode. How can your content be a series of information to help solve the buyer's problem? There are three areas of content marketing: content creation, content distribution, and content experience. The difference between content distribution and content experience is that distribution is just about sending out the content. The experience considers where people will see the content and what content they should be given next. There are three keys to creating a good content experience: structure, environment, and engagement. How is the content structured to give to the right people, at the right time? Is the content visually appealing and easy to navigate? How do we personalize the content and serve the next piece? There is a five-step framework to creating a good content experience: centralize, organize, personalize, distribute, and generate results. When organizing content, do not categorize by format, sort by the solution that your content solves, for the problem the buyer has. Earn your way and make sure that you understand what your customers are experiencing first, before diving too deep into the marketing world. “The more that we can start to solve with content the same way that we solve for people those real life problems, versus, ‘Here are my products, what do you want?' That's really how we have to start shifting our thinking.” - Randy Frisch   Links: LinkedIn: https://www.linkedin.com/in/frischrandy/ Twitter: @randyfrisch Website: https://b-rand.com/ Content Experience Framework: https://www.uberflip.com/content-experience/ CoNEx Conference: https://conex.uberflip.com/ Book-F#ck Content Marketing: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships/dp/154451364X/ref=sr_1_1?crid=2DXA5B0TH68NH&keywords=f+ck+content+marketing&qid=1558578799&s=gateway&sprefix=f%23ck+cont%2Caps%2C145&sr=8-1-spell    Busted Myths Content marketing is simply creating content. The concept goes beyond this, a content marketer has to consider how the content is valuable, relevant, and consistent to the audience they are trying to reach. Does the content help to solve the problem the buyer has? Organizing content by format is best practice. The format is not what solves the buyer's problem. The buyer should not have to search and sift through a company's blogs, webinars, and white papers to find information about the solution to their problem. Consider your buyers and their journey when deciding how to organize content.   Shout Outs Ann Handley - 3:27 G2Crowd - 19:26 Drew Davis - 24:49

Better-for-you booze? It may sound like an oxymoron, but a growing cohort of healthier alcoholic beverages have been finding a receptive audience in recent years. Often promoted as low-calorie, low-carb, or infused functional benefits, these products are resonating with a growing number of consumers focused on health and wellness. That’s certainly the case for Boochcraft, a three-year-old hard kombucha brand that has been making waves in its home market of Southern California. In an interview included in this episode, Boochcraft co-founder and CMO Adam Hiner said that while the company originally believed that its consumers would be traditional kombucha drinkers, “we were blown away by the diversity of [people] that we’ve attracted, some of which have never had kombucha.”   “It’s broadened our scope of the way we can talk about the product and the way we can market it.” he said. As part of our conversation, Hiner discussed the origins of the brand and shared his perspective on the trend of healthier drinking. He also spoke about why Boochcraft is resonating with consumers beyond those that are regular kombucha drinkers, the challenges of forecasting demand for a nascent category, and why he sees the company as competing against itself. Show notes: 2:39: Interview: Adam Hiner, Co-Founder/CMO, Boochcraft -- In an interview recorded at Boochcraft’s brewing facility and headquarters in San Diego county, Hiner discussed his initial experience with kombucha and why he began to brew and sell it at his restaurant. He also explained why describing Boochcraft as a “high-alcohol kombucha” attracts a broad range of consumers and what product attributes resonate most with its customers. He also discussed how the company forecasts demand for a nascent trend, he and his two co-founders determined their highest value, the sense of urgency to “not get left behind,” and why he credits Michelob Ultra for spurring the trend of better-for-you alcoholic beverages. Brands in this episode: Boochcraft, GT’s Kombucha, House Beer, Clover Juice, Verve Coffee

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker, consultant, author and master story teller. He's known as being the transformational catalyst who helps sales teams around the world become revenue rockstars. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. He is also the Co-Founder & CMO of QuantmRE which is a blockchain real estate company. His new book Better Selling Through Storytelling was released a few months ago and he is also the host of a successful podcast called “The Successful Pitch” podcast, which is heard in over 60 countries.  He's been featured in numerous arounds in publications like Forbes and Inc and John has appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.”  I'm pleased to have him on the show. www.johnlivesay.com https://www.amazon.ca/Better-Selling-Through-Storytelling-Essential/dp/1642793728/ref=sr_1_1?keywords=better+selling+through+storytelling&qid=1557284226&s=gateway&sr=8-1-spell

On this episode of the Business & BS Podcast, we sit down with Nik Ingersoll, Co-Founder & CMO of Barnana. We discuss how he and his partner started Barnana with ZERO product sold, went to Expo West, and left with multiple grocers wanting their products. They now are in stores all across the US, Japan and Canada and have an 8 figure business. He takes us through the mistakes, game changing ideas, and how they built the big time biz they have now. We hope you enjoy! Ready to Start Your OWN Biz? Let's do it together! www.BizLaunchAcademy.co Also Thank you to our partner OurCityCoffee.com. Use code: "BS" for 15% off. Every bag sold helps feed a kid in LA. Instagram & Facebook: Instagram.com/ingersollnik Instagram.com/businessandbs Instagram.com/ourcitycoffee Instagram.com/pwcurran Instagram.com/tccurran --- Support this podcast: https://anchor.fm/business-and-bs-podcast/support

Nik Ingersöll is the Co-Founder & CMO of Barnana, a ForbesUnder30 Honoree, and Award-winning Designer.   As I sit here and listen to the recording of Nik and I rapping about the food industry, I don’t even know where to start in writing an intro to him. I am laughing as I listen- and I think you will too. He is just so, so fun, and he will inspire you to KEEP GOING no matter what happens in your business.   Nik started working on his venture, Barnana, while sitting in his boring college lectures in 2011, and then officially launched the company in 2013. Barnana uses ‘upcycled’ bananas, with a mission to reduce food waste by using bananas that aren’t ‘good enough’ for retail. They then turn these into their delicious snacks.   Nik had just survived a pretty bad motorcycle accident, which is kinda perfect considering his main message in the episode is to not let anything stop you from continuing your pursuits, and to ruthlessly follow your happiness.   He comes from nothing, and yet has made it very clear that he is here to play big & live to the fullest, not letting anything stop him- even the failures, the falls….and yes, the douchebags along the way.   Topics include: Entrepreneurship Being Motivated By The Daily Lessons The Highs & Lows Of The Food Industry Not Raising Capital From Just Anybody Self-Discipline = Ultimate Freedom Voting With Your Dollar The Future Of The Food Industry   "Be ruthless about being happy.’’ I know this episode will leave you smiling big time. So grab some Barnana snacks and their perfect dipping companion (Delighted By, course), and pop your airpods in for some very fun, very real and very motivating content. Love, Makenzie   Show Resources: Taste Barnana products Follow Nik on Instagram Barnana IG | @barnana Delighted By products Delighted By mission   Must Listen: Learn about Makenzie, her story, the Delighted By mission and MORE in Episode 0!

Darrell Evans Co-Founder, CMO, Online Marketing Growth Strategist is interviewed in this episode. Darrell specializes in generating revenues, reducing sales cycles and increasing customer lifetime value using inbound marketing Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. To apply to become a featured co-author in one of Adam's upcoming books visit https://www.moneymatterstoptips.com/become-an-author --- Support this podcast: https://anchor.fm/moneymatters/support

Dmitri Uvarovski is Co-Founder & CMO at Homeday. Started in 2014, the Cologne-based startup is on a mission to revolutionize the way people sell and buy property. With its platform, Homeday offers data-driven pairing between real estate agents and private property owners to ensure a more transparent, efficient and overall smoother experience for all parties involved. Supported by prominent VCs like Project A Ventures, Paua Ventures, Picus Capital and Axel Springer Digital Ventures, the company has raised more than 20m€ in funding so far. In this episode, Dmitri shares his insights on how he and his team are changing the way people buy and sell properties, the challenges, and opportunities that he sees in the real estate sector, and the role of legislation for enabling innovation.

Thinking Outside the Bud is a business podcast devoted to driving innovation in the cannabis space. During each episode, we speak with founders, investors, thought leaders, researchers, advocates, and policy makers who are finding new and exciting ways for cannabis to positively impact business, society, and culture. Have each episode delivered to your inbox by subscribing here: http://www.thinkingoutsidethebud.com/subscribe

Nik Ingersöll spends a lot of time thinking about ugly bananas. The co-founder and CMO of Barnana, a fast-growing producer of snack foods made from imperfect and misshapen bananas, Ingersöll is responsible for the brand’s marketing and design strategy. To put it another way, his job is to get people excited about snacks that might not be the most visually appealing. And he’s been lauded for his efforts; Barnana is known for its bold packaging and quirky promotions, which includes the Barnana Car, which, as you may have guessed, is a big banana on wheels. In an interview included in this episode, Ingersöll spoke about how Barnana has won over consumers with an unique style that’s focused on grabbing a consumer’s attention from the first moment they see the brand and its snacks. “[When] that consumer is going to see that product for the very first time, they’re going to see the front of the package,” he said. “And if you don’t capture that, nothing else matters. Because they’ll never pick it up, they’ll never put it in the cart.” As part of our conversation, Ingersöll also discussed how the company determines what to include on front of packaging, and explained his perspective that brands have to take risks to move the market. He also spoke about how he balances internal feedback about design from investors, board members and co-workers. Show notes: 1:27: New to Nootropics? We Got Ya. -- Please do us a solid and rate Taste Radio Insider on iTunes. And if you’re a brand that markets a plant-based turkey, please send us a sample. In the meantime, listen to our conversation with BevNET reporter Brad Avery, who takes us beyond the headlines of two recent articles on nootropic drinks and CBD-infused beverages that he wrote for BevNET.com. 22:23: Interview: Nik Ingersöll, Co-Founder/CMO, Barnana -- Ingersoll, who was honored by Forbes as part of its 2016 “30 Under 30” list, was recently in the Boston area for an event celebrating this year’s class. He graciously visited BevNET HQ for an interview with NOSH editor Carol Ortenberg and BevNET CMO Mike Schneider which explored the branding and design strategy for Barnana, which recently underwent a rebrand. He also discussed the thought process for packaging of different product lines, why being too romantic about your story could hamper a brand’s growth and the importance for designers to intimately know a brand’s sourcing story. Brands in this episode: LifeAid, Barnana

Jason Hartman talks with Chuck Hattemer, Co-Founder & CMO at Onerent, about how their technology is changing the property management game. Chuck and Jason discuss the big problems that face investors and renters, and how Chuck aims to solve those problems, including how they're attempting to eliminate vacancy losses. Key Takeaways: [1:39] What is Onerent? [5:54] The biggest problem Onerent sees is fragmentation [11:38] Who is Onerent competing with? [12:55] The next phase of real estate and what services are coming up in the space [17:49] The industry is becoming more and more refined and efficient, which should excite investors Website: www.Onerent.co

Jason Hartman takes today's intro to discuss an interesting development with India's Central Bank that has some pertinence to what's going on today betweeen President Trump and the US Federal Reserve, as well as examining why business owners and landlords are two of the most successful classes of citizens. Then Jason talks with Chuck Hattemer, Co-Founder & CMO at Onerent, about how their technology is changing the property management game. Chuck and Jason discuss the big problems that face investors and renters, and how Chuck aims to solve those problems, including how they're attempting to eliminate vacancy losses. Key Takeaways: [4:06] India's Central Bank chief may resign after disagreements with what the government was instructing him to do [7:47] Wealth and income are now concentrated between business owners and landlords, which is a club becoming harder to join Chuck Hattemer Interview: [14:49] What is Onerent? [19:03] The biggest problem Onerent sees is fragmentation [24:47] Who is Onerent competing with? [26:04] The next phase of real estate and what services are coming up in the space [30:59] The industry is becoming more and more refined and efficient, which should excite investors Website: www.Onerent.co www.JasonHartman.com/Contest www.JasonHartman.com/Properties Jason Hartman's Alexa Flash Briefing The PropertyCast

Bill Carmody is the CEO of Trepoint, a marketing agency that provides performance-focused services to challenger brands. Bill has spent his entire career in the agency world, from early positions at Modem Media, Ogilvy & Mather, and Marden-Kane to his first entrepreneurial endeavor as Co-Founder & CMO of the Seismicom agency. Bill is also an accomplished author, public speaker, and leadership coach. He’s generously offered to provide All Things Video listeners with a free one-hour coaching session, available on his website: http://billcarmody.com/atv In this episode, we discuss how to measure the ROI of social media, and Bill shares some useful benchmarks for social influencers’ audience and engagement rates. We also consider the longtail value of influencer marketing campaigns based on the value of permanent media placements. Finally, Bill offers his advice on how to differentiate as a services business and encourages entrepreneurs to consider their “minimum viable audience” in addition to developing a minimum viable product. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Episode 26: Sangram Vajre  Sangram Vajre is the Co-Founder & CMO of Terminus, a software as a service (SaaS) platform for account-based marketing. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Sangram is a passionate marketing geek at heart and loves to solve problems, both analytically and creatively. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of “Account-Based Marketing For Dummies” and is the mastermind behind #FlipMyFunnel. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta’s Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, #1 in Employee Appreciation from The Atlanta Journal-Constitution, and B2B Innovator of the Year. Connect with Sangram:  www.twitter.com/sangramvajre www.twitter.com/terminus  www.terminus.com  www.facebook.com/svajre sangram.vajre@terminus.com  ------------------------------------------------------------------- Sponsor: Amazon Alexa Skills Udemy Course - Every business, blogger, podcaster, personal brand or anyone interested should have an Alexa Flash Briefing Skill... LEARN how to create one by clicking the link below. Discount is automatically applied when clicking the link below.  https://www.udemy.com/alexa-skills-how-to-create-an-alexa-skill-flash-briefing/?couponCode=TOMWICKSTEAD   ★☆★ SUBSCRIBE TO THE PODCAST ★☆★ ★FOLLOW ME BELOW★ ► Facebook: www.facebook.com/storiesinbusiness ► Facebook Community: https://www.facebook.com/groups/423915144728423/ ► Linkedin: https://www.linkedin.com/in/tom-wickstead-1a3245158/ ► Instagram: www.instagram.com/tom.wickstead ► Website / Blog: www.storiesinbusiness.com  ► iTunes: https://goo.gl/UMx32j ► Spotify:  https://goo.gl/dqNhij   Tags: Entrepreneur, Entrepreneurs, Marketing, Social Media, Success, Motivation, Motivational, Inspiring, Inspirational, Conversions, Sales, Sale, Ecommerce, Consulting, start up, business, businesses, Management, Marketing, top podcast, business podcasts, podcasting, speaker, public speaker, keynote, media, best podcasts, Inspiration, Millionaires, billionaires, daily show, weekly show, successful, stories in business, Inspirational,    

Sonny Tannan is the Founder & Co-Host of The (Un)Learn Show and CMO of Roots for Boots.People rush through life expecting instant results, both personally and professionally. However, many struggle because they haven't taken the time or don't know how to identify their own abilities.Sonny's passion is to help bring out the best in others. With over a decade of experience in Business Development, leading U.S. Marines & traveling the world, Sonny discovered that we can all maximize our potential by humanizing our brand messaging.As a daily LinkedIn Video content creator, I've found that simplicity is best. Here are 3 key areas that I have developed:Focus - Personalize the strategy & align solutions to accelerate growthCollaborate - Support development of others & enhance vision into reality Inspire - Innovate with the right people & grow together in the journeyIf you are uncertain about what comes next, feel that you are underachieving and aspire for change, connect with Sonny. He wants to help you find your success. It's as easy as starting a conversation...Sonny is also a Co-Host of LinkedIn's (Un)Learn Show!Habits are the fibers in the fabric of our lives. They happen if we plan them and even when we don't. By putting together a team of #LinkedIn Content Creators, this team is focused on action taking, habit breaking, life-changing goals for our community.Each episode we feature LinkedIn professional and walk them through a tangible professional goal they want to meet in 2018. The six panelists will take the successful habit frameworks they learned and applied to help that week's guest get traction on their goal.Co-hosts:Chantel Soumis | Jake Jordan | Katie Wallace | Laci McDowellSonny is the Co-Founder & CMO of Roots for Boots - Non ProfitMissionTo cultivate and sustain partnerships within the community in order to provide support for the current needs of military heroes & their families, while preparing for future challenges that may arise.GoalTo meet the current needs & future challenges of military heroes & their families in predominantly rural areas. We provide opportunities for rural communities to unite in order to connect with our troops in more direct and local ways.If you would like more information on Sonny please check out the following links below:Sonny's LinkedIn - linkedin.com/in/sonnytannan/Unlearn Show - https://www.linkedin.com/company/unlearn-show/Roots for Boots - https://www.rootsforboots.com/Humans 2.0 Twitter - https://twitter.com/Humans2PodcastTwitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/mark.metry.9Instagram - https://www.instagram.com/markmetry/LinkedIn - https://www.linkedin.com/in/mark-metry/Mark Metry - https://www.markmetry.com/

Sonny Tannan is the Founder & Co-Host of The (Un)Learn Show and CMO of Roots for Boots.People rush through life expecting instant results, both personally and professionally. However, many struggle because they haven't taken the time or don't know how to identify their own abilities.Sonny's passion is to help bring out the best in others. With over a decade of experience in Business Development, leading U.S. Marines & traveling the world, Sonny discovered that we can all maximize our potential by humanizing our brand messaging.As a daily LinkedIn Video content creator, I've found that simplicity is best. Here are 3 key areas that I have developed:Focus - Personalize the strategy & align solutions to accelerate growthCollaborate - Support development of others & enhance vision into reality Inspire - Innovate with the right people & grow together in the journeyIf you are uncertain about what comes next, feel that you are underachieving and aspire for change, connect with Sonny. He wants to help you find your success. It's as easy as starting a conversation...Sonny is also a Co-Host of LinkedIn's (Un)Learn Show!Habits are the fibers in the fabric of our lives. They happen if we plan them and even when we don’t. By putting together a team of #LinkedIn Content Creators, this team is focused on action taking, habit breaking, life-changing goals for our community.Each episode we feature LinkedIn professional and walk them through a tangible professional goal they want to meet in 2018. The six panelists will take the successful habit frameworks they learned and applied to help that week’s guest get traction on their goal.Co-hosts:Chantel Soumis | Jake Jordan | Katie Wallace | Laci McDowellSonny is the Co-Founder & CMO of Roots for Boots - Non ProfitMissionTo cultivate and sustain partnerships within the community in order to provide support for the current needs of military heroes & their families, while preparing for future challenges that may arise.GoalTo meet the current needs & future challenges of military heroes & their families in predominantly rural areas. We provide opportunities for rural communities to unite in order to connect with our troops in more direct and local ways.If you would like more information on Sonny please check out the following links below:Sonny's LinkedIn - linkedin.com/in/sonnytannan/Unlearn Show - https://www.linkedin.com/company/unlearn-show/Roots for Boots - https://www.rootsforboots.com/Humans 2.0 Twitter - https://twitter.com/Humans2PodcastTwitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/mark.metry.9Instagram - https://www.instagram.com/markmetry/LinkedIn - https://www.linkedin.com/in/mark-metry/Mark Metry - https://www.markmetry.com/

Sangram Vajre, is the Co-Founder & CMO at Terminus, Author of "Account Based Marketing For Dummies", and the Founder of the #FlipMyFunnel movement, among many other successful endeavors. Definitely someone we need to learn from. Over the past few years, Sangram has defined a vision, created a framework, and rigorously executed that vision. In the process, he has carved out a niche in our market and ultimately helped define the movement known as Account Based Marketing. Listen behind the scenes about how he created this movement, how the Account Based mindset can help you set more sales appointments and make more $$$$! Book: https://www.amazon.com/Account-Based-Marketing-Dummies-Business-Personal/dp/1119224853/ref=sr_1_1?ie=UTF8&qid=1518715463&sr=8-1&keywords=account+based+marketing+for+dummiesEpisode brought to you by Discoverorg! Check them out here www.discoverorg.com/SDR#salesdevelopment @tenbound #SDR #salesdev18Early Bird Pricing on The Sales Development Conference almost sold out! Get in there today https://tenbound.com/conference/

  What would it mean for your organization to embrace and adopt an account based marketing approach? How would it impact the relationship between your sales and marketing teams? On this episode of #SellingWithSocial, you’ll hear from account based marketing expert, Sangram Vajre. Sangram is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Don’t miss this exciting opportunity to learn the ins and outs of account based marketing from Sangram on this episode! Why account based marketing is good for sales. How can an account based marketing strategy lead to more sales? On this episode of #SellingWithSocial, Sangram talks about that moment when he realized what the shift to account based marketing would mean for both sales and marketing teams. Sangram stresses the benefit of this approach in the fact that marketers are finally speaking the same language as salespeople which is account based. With both teams on the same page, image how much increased productivity and potential that means for your workforce. Make sure to listen to this episode as Sangram elaborates further on account based marketing and how leaders like you can get the most out of this innovative strategy! Should marketing be held to the same standards as the sales team? Is it fair to have one segment of your organization held accountable when numbers and quotas aren’t met? What would it look like for the rest of your business, including marketing to be held to the same standards that your sales team is held to? On this episode of #SellingWithSocial, Sangram and I discuss what this shift in organizational culture would look like and why we think it would lead to increased success. If all members of the company are held to the same standards, then everyone wins as a team and fails as a team. Wouldn’t you love to see your sales and marketing teams meeting together and working in unison? Wouldn’t it be great to see finger pointing and blaming cease? That’s the result of embracing and adopting an account based marketing strategy. Don’t miss additional insights and lessons from Sangram's unique perspective on this episode! Are leads still needed with the account based marketing approach? Can you imagine a world where leads are no longer needed? That sounds crazy, doesn’t it? When it comes to account based marketing, the volume of and focus on traditional lead generation shifts. On this episode of #SellingWithSocial, Sangram explains why a heavy focus on traditional lead generation is no longer needed with account based marketing. Did you know that a 2015 study conducted by Forrester found the traditional lead generation and engagement approach yields less than 1% success rate? It’s time we embraced a methodology that doesn’t waste 99% of our time, money, energy and resources on things that don’t drive revenue! According to Sangram, it you begin to adopt account based marketing, you can then tier your your non ABM accounts and allocate time and resources according to their level of value to your organization. Learn more about ABM and it’s many benefits on this episode! Account based marketing tactics that will put your business ahead. What account based marketing tactics can help your organization not only stay competitive but push forward to the next level of growth? On this episode of #SellingWithSocial, Sangram shares several tactics that leaders like you can leverage as you embrace account based marketing. One of the major advantages to account based marketing is the ability to narrow your focus and deliver quality over quantity. Instead of spending your resources on thousands of leads, you can craft and customize your messaging and advertising in a personalized way that will connect with your customers and prospects. Discover additional tactics and insights that account based marketing provides on this episode featuring Sangram! Outline of This Episode [1:00] I introduce my guest, Sangram Vajre. [3:00] Sangram shares the backstory of Flip My Funnel. [5:00] Why is Account Based Marketing (ABM) good for sales? [8:00] Addressing the disconnect between sales and marketing. [10:30] Should marketing be held as accountable as sales for missed quotas? [13:30] What does it take to target the right customers? [17:00] Tactics of Account Based Marketing. [23:00] How to leverage Account Based Marketing tactics. [25:00] Measurements of success and what to expect. [31:00] How do the responsibilities of the executive team factor into the ABM system? [34:00] Leads are no longer needed in the ABS system. [37:00] What does the “Hallelujah” look like ten years from now for sales and marketing? Resources Mentioned www.terminus.com https://www.linkedin.com/in/sangramvajre/ https://twitter.com/sangramvajre Episode #24 featuring Trish Bertuzzi Account Based Marketing for Dummies Flip My Funnel Rocky Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play

Liat Mordechay Hertanu is the Co-Founder & CMO of 24me and a woman in tech. Based in Tel Aviv, Israel, she shares her experiences and life lessons with WOWW Campaign in a candid and inspirational podcast interview. With more than 2 million apps in the marketplace, in 2014, 24me was awarded "One of the Best Apps" by Apple. 24me is available in more than 13 different languages, including Spanish. Liat and her husband are life partners and business partners as well. They started their technology company together and today, manage both their household and business side-by-side. In this episode, Liat shares how she always knew she wanted to be an entrepreneur and why she studied Computer Science. She also goes into detail about the many benefits that came alongside this major and why she encourages women everywhere to go into this field of study. As a computer science major, Liat Hertanu discusses the many opportunities she's been exposed to as a result of her technical background and experience. During the episode, you'll hear how Liat feels about simultaneously being an entrepreneur and mother and how she successfully manages both without being tied to the idea of perfectionism. While 24me and her children both demand her time and attention, Liat Hertanu understands that it's impossible to be in all places at the same time while equally dividing herself. Her vulnerability and ability to be honest about the many different aspects of her life make this an interview you don't want to miss. LINKS: Liat Mordechay Hertanu Favorites: Love in the Time of Cholera Book 24me App on iTunes Listen to More Interviews “FEMALE is my greatest asset” Graphic Tee “My hustle will make you say WOWW” Graphic Tee WOWW Campaign Instagram Page WOWW Campaign Facebook Page {{LISTEN TO THE WOWW CAMPAIGN PODCAST ON ITUNES}}

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Our GuestBen Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention-- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and CMO of Octane AI, the CRM for Messenger marketing. He sits on the board of directors of Samasource, the global non-profit dedicated to impact sourcing and giving work and is a member of the advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.Here are the highlights of our conversation with our guest:Ben is passionate about two aspects: solving a complex problem which he has not solved before and creating a scalable solution to that problem. He believes it’s never enough to just solve a problem then move on, what excites him is scaling the solution to the entire planet. He started with this inclination in college and this got crystalized when he became an editor in Mashable. He believes that he has the ability, thus, the responsibility to change the world for the better. It’s part of the reason why he does a lot of the things he does.From editor to VC, to being an author and starting a company, he shares that the rudimentary skillsets needed in each of these roles are the same. It is the switching that’s hard because people can be super focused in one thing and be great at that but when you change roles, your primary focus will shift and you need to exercise those muscles that you have not flexed that much.Captivology: The Science of Capturing People’s Attention is a book that Ben has written and he shares that it is a deep dive into the psychology and science of attention. He wrote it because lots of companies come to him for him when it comes to items such as press, marketing, user acquisition that he realized all these areas fall around the same thing, which is attention. Thereby, going deeper in this subject could be helpful. He went through years of research, interviewed about 50 experts to understand the key things which trigger attention, the seven stages of attention and how to capture attention in each of those stages.The seven stages of attention go in the order of how early in the stages of attention they happen:1 - Automaticity – automatic sensations and how certain colors captivate our attention automatically versus others.2 - Framing – we use framing to decide which things to pay attention to or not.3 - Disruption – we pay attention to the things which violate our expectations of the world.4 - Reward – certain types of rewards and the way they are delivered change the way we behave.5 - Mysteries – the right kind of storytelling captivate our attention for a lot of psychological reasons.6 - Acknowledgment – we pay attention to the people and things which pay attention to us and provide us validation, empathy and understanding.7 - Reputation – triggers our attention based on reputable sources of information, the power of experts, and the power of the crowd.About Octane AI: Messenger marketing is the new email marketing. Billions of people used messaging apps and if you need to reach the younger demographic, you need a software which could communicate to build campaigns to reach this audience to do all that but it is yet to exist. This is where Octane AI comes in. It’s built as a CRM using bots and AI in order to automatically communicate with customers starting with Facebook Messenger and eventually to other platforms. Their target market is companies and brands which are already established. Octane AI can be used for awareness but it is especially ideal for lead generation and conversation. Their biggest challenge right now is writing content for conversation. Writing for newsletters or blogs is one thing but writing content for conversation is another. It’s different and you have to script out what you are going to say and what you want your audience to respond. Once you get the hang of it, the possibilities open up so it’s a new thing that we have to learn.

This Week’s Guest: Vanessa Branco Vanessa Branco, Co-Founder & CMO of Smactive, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. Episode 31 I wanted to learn more about the real Vanessa, so I asked her a variety of questions I figured she had not been asked in previous interviews. We discussed... Walking the AVON 39: The Walk to End Breast Cancer Her favorite New York Yankees player Helping people with Cherished Feet The best gluten free Italian food in NYC Field of Dreams and other baseball movies  Links from this episode Cherished Feet Vanessa's first Tweet Vanessa on LinkedIn Smactive in Forbes Field of Dreams Thank you for listening Please leave a comment or feel free to contact me. And if you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

Michelle Moy is the Co-Founder and CEO of Up Dog Toys.  She and her team make functional, cool, modern dog toys for the design savvy pup and owner.  Michelle works full time alongside her husband and Co-Founder/CMO, Billy Shih.  Her favorite co-worker though is her corgi, Odin, who was the main inspiration for starting Up Dog Toys. Michelle and team started out as a successfully funded Kickstarter in Fall of 2014 and have been growing as a small independent company since.  They are continuing to produce more colors of their first toy, The Odin, and will be expanding their line soon. In our conversation, we discuss the many fears that can arise and how important it is to get past those fears when starting a new venture.

Sangram Vajre is the Co-Founder & CMO at Terminus, the leading account-based marketing platform. Prior to Terminus, Sangram was the Head of Marketing @ Pardo, prior to it’s acquisition by Salesforce. Sangram is also the brains behind the marvel that is Flip My Funnel which challenges the status quo of traditional B2B marketing practices and transform how B2B marketers approached driving revenue in their organization. You might remember in a recent episode Tim Kopp @ Hyde Park Ventures cited Sangram and his revolutionary approach with Flip My Funnel as one to watch. If that was not enough, Sangram is also the author of "Account-Based Marketing For Dummies". In Today’s Episode You Will Learn: How Sangram came to found Flip My Funnel and Terminus? What was the a-ha moment and origin story for Sangram? Why does Sangram believe the funnel needs to be reinvented? Where are the inefficiencies? What can be done to optimise the funnel and what are the steps to do so? How did Sangram establish such a strong brand in the B2B space on a shoe-string budget in such a short space of time? What tactics can be done to exert your authority over a domain? How does Sangram look to create an ownership culture of internal entrepreneurs at Terminus? Why is it so important to try and hire people who know more than you? Why did Sangram decide to hire a customer success rep before any other function? What did he look for in his first CS person? What does Sangram thinks is fundamental to being successful at CS? 60 Second SaaStr Biggest learning from founding and scaling Terminus? Sangram’s Favourite SaaS reading material? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Sangram Vajre

Liam Martin is the co-founder & CMO of TimeDoctor & Staff.com. As a teenager, Liam was a competitive ice dancer, training 8-12 hours per day. Unfortunately a knee injury forced him to look for a plan B and he pursued academia until he found out he didn’t like teaching. Liam began building a web based tutoring business and gradually got more involved in tech companies. He’s now the co-founder of TimeDoctor & Staff.com - which is now tracking more than 1,000,000 hours per month. Liam joins us to share his story, insights on productivity & outsourcing, why your domain name matters, how to acquire your first customers, which metrics matter most to SaaS startups, and much more!