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Joey Gilkey is the founder of Tribe Prospecting, a company that helps businesses land high-ticket deals with their dream clients through account-based sales. He and Caleb talk about Joey’s story, what his company does, and how he helps his clients grow. Links and Resources from this Episode https://betterwealth.com/ For additional information go to http://betterwealthpodcast.com/ or check out Caleb at https://calebguilliams.com Connect with Joey Gilkey https://www.joeygilkey.com/ joey@tribeprospecting.com https://twitter.com/joeygilkey?lang=en Get Your Free Copy of The AND Asset https://order.andasset.com/book Show Notes Meeting Joey - 0:44 Joey’s background - 2:37 His first job - 4:34 Shift your thinking - 7:45 Joey’s company specialty - 8:40 Shifting how you do marketing - 9:41 What empathy-driven sales means - 12:04 Price, trust, and need - 14:25 Scale the unscalable - 18:13 Understanding your values - 22:59 Being an empathetic valuable person - 27:31 Trying to scale your business - 29:31 How Joey defines Better Wealth - 32:03 Joey’s answer for The Legacy Question - 36:00 Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher
There are thousands of marketing agencies who’d gladly cash a check from you. The problem: Most of them don’t know what they’re doing. They’ll plan a strategy for you, charge thousands in ad spend to your credit card—and disappear when none of it gets results. But if you find one of the good agencies, they’ll bring you new customers and make your business a beloved brand. In this episode, Joey Gilkey from Tribe Prospecting stops by. Joey has worked with more marketing agencies than most business owners ever will. And he’ll tell you how to separate good agencies from the bad ones. Ready to find the right marketing agency instead of wasting your budget on amateurs? Listen now! Show highlights include: Most agency owners are one type of person—and why that can doom cooperations from the start. (4:04) What really makes an effective sales process (it’s NOT a slide deck). (8:15) This “hidden in plain sight” thing will tell you more about an agency than the CEO ever could. (11:38) If you read this on an agency’s website, run the other way. (15:59) The case for not doing what business coaches tell you. (18:20) Should you discount your products because of the crisis? (22:46) A plug and play marketing strategy for golf courses in a pinch. (23:57) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.
Joey Gilkey is the Founder of Tribe Prospecting, which helps businesses land six and seven-figure contracts with their dream 500 clients through account-based selling. If they don't deliver they personally buy you a Tesla. They have a multi-discipline, multi-channel, hyper-personalized, highly-targeted, account-based sales outreach system to reach the list of your 500 dream clients over the course of the year. What goes into the buying decisions that people make? What are the motivating factors of customers when different salespeople have different closing rates? This week’s guest was a psychology major, and that background, as well as his background in football and the ministry, definitely guided his life and decisions. Joey Gilkey was also introduced to a book called “The Challenger Sale” which changed his outlook on life and sales. The book details varies “types” of salespeople, but identifies the “Challenger” as the type who has the most success. This type of person is one who challenges their customers on their buying habits. He put this into practice in his former position in insurance and beyond, to great success. Joey’s company guarantees success for its customers or they will give a free Tesla. That confidence comes from their history of success, but what if the clients don’t capitalize on the leads they generate? Joey points out that while average salespeople should be able to close 10-15% of the time, the really good, rockstar salespeople should have a closing rate of at least 30%.
Joey Gilkey is the Founder of Tribe Prospecting, which helps businesses land six and seven-figure contracts with their dream 500 clients through account-based selling. If they don't deliver they personally buy you a Tesla. They have a multi-discipline, multi-channel, hyper-personalized, highly-targeted, account-based sales outreach system to reach the list of your 500 dream clients over the course of the year. Where does inspiration come from? How do we overcome adversity? Finding the drive to push through and get things done can come from some surprising places. Sometimes it is even found in the struggles of loved ones. Joey’s wife has a twin brother who went through an incredibly difficult health issue with impossible odds. Despite being young and healthy, Joey’s brother-in-law was given very little chance to survive. The weight of the situation affected Joey tremendously, causing him to question his beliefs and even overeat. Despite those impossible odds, he is now cancer-free. As Joey was so close to the situation, he saw how his brother-in-law dealt with the situation, and took inspiration from it. Those difficulties led Joey to ask himself important questions about himself and his faith, and those questions brought Joey out of a dark place and into a positive light and an appreciation of the life that he has.
In this episode, Joey Gilkey (founder of Tribe Prospecting) shares his AMAZINGLY unique perspective on giving. Not only will you take away a newly abundant mindset from this episode, you will also learn about: -Creating a successful business -Authenticity in business/self -much more! Tune in and listen to this wonderful-ness. You can find Joey here: https://www.linkedin.com/in/joeygilkey/ https://www.tribeprospecting.com/
Within any given company, sales and marketing teams rarely seem to be on the same page when it comes to budgets, messaging, and beyond. In Episode 11, Will Davis sits down with Joey Gilkey, Founder and Chief Revenue Officer at Tribe Prospecting, to talk about the importance of properly aligning your sales and marketing team, as well as the role effective content marketing plays within this alignment. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.
Fast Fab Friday ~ This week is a clip from a future episode with Joey Gilkey, Founder of Tribe Prospecting. In the full episode we chat about giving and generosity - this short bit will give you some perspective on where happiness really does come from. Keep your eyes peeled for the full episode to come in the future! Muah
As the digital marketing field grows, our online profile needs to follow. LinkedIn has become one of the fastest growing networking platforms for businesses, so we’re shouting it from The Garlic Marketing Show rooftops. We’re uncovering the three biggest mistakes on your LinkedIn Profile and how to fix them with our latest guest on the show, Joey Gilkey, LinkedIn Whiz, Co-Founder of Sales Pipeline Accelerator, and Founder of Tribe Prospecting. Tribe Prospecting helps marketing agencies experience the freedom of a consistently full pipeline through done-for-you prospecting. Joey went from ZERO to ONE MILLION (for Tribe Prospecting) by himself in 10 months. He converted his LinkedIn profile into sales copy which allowed him to find and bring in his IDEAL customers.Key Points:How he took his agency from ZERO to $1 MILLION in 10 MonthsHow to create a sales processThe 3 biggest mistakes you're making on LinkedInThe ONLY silver bullet in sales Value added outreach The foundation of every great sales processThe secret formula for getting business from your LinkedIn profile See acast.com/privacy for privacy and opt-out information.
Welcome to this episode of The Social Small Talk. We are here with Joey Gilkey from Tribe Prospecting. Joey created Tribe Prospecting to help agencies sell online. He is here talking to us about how to make sales work for you. Joey explains why it is important to be human when selling, and not just sell for no reason. You always want to make sure you are helping your target audience and speak to their pain points.
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Does your agency struggle with an outbound sales strategy? Do you even have an outbound strategy? You can build a scalable outbound strategy using LinkedIn by making connections and delivering those prospects critical content. If your LinkedIn profile isn't getting you the results that you need, or if you're looking for a way to boost your sales, check this out. You don't need a big budget to grow your agency using outbound marketing. With a solid plan, an ideal client in mind, and a little finesse, you can use LinkedIn to dominate outbound! In today's episode, we'll cover: Does your agency really need a LinkedIn outbound strategy? #1 biggest mistake you're making on LinkedIn. How to create a LinkedIn job story. Why getting rid of connections will land more new business. Bonus: Joey's super-secret growth hack! Today I chatted with Joey Gilkey founder of Tribe Prospecting; his agency which provides done-for-you prospecting and marketing solutions. Joey comes with a solid sales background that eventually turned into a love for marketing. He leveraged that into a position as a growth hacker and growth strategist with a HubSpot agency. Today, he's crushing it over at Tribe Prospecting, and he's here to share some tips on how to dominate outbound using LinkedIn. It's always refreshing to hear from someone who loves outbound marketing because I think that too many people gloss over it when it comes to generating leads. Let's dive right in... and make sure you follow us to the end for a great LinkedIn hack from Joey that will help your agency immediately start reaching out to clients in an impactful way without breaking the bank. Does Your Agency Really Need a LinkedIn Outbound Strategy? There are way too many agencies that have absolutely no outbound sales strategy. We all like to pour over the inbound marketing blogs then run out there and smash ads on whatever is this year's biggest trending inbound strategy is (I think you're supposed to be throwing money at micro-influencers this year?), but when it comes to having a dependable outbound strategy, most of us fall short. The problem with outbound marketing is lead generation. You spend tons of money trying to get customers to your landing page so that they can start slowly worming their way down your funnel. Now, imagine that there was a platform that was saturated with potential clients, lots of those potential clients were decision makers for their company, and those clients were already sharing content and looking for solutions. Ok great! Now, imagine it's totally free! Here's why you should be hyper-involved with LinkedIn outbound marketing. It doesn't have cruise control. You control the speed of your outbound marketing campaign. Unlike referrals or ads, you are completely in control of the growth and scalability of cold emails, calls, etc. It's predictable and dependable. Sure, there are definitely nuances that come with outbound marketing, but, as a whole, outbound is much more predictable than inbound. Want to connect with only dental assistants and deliver content directly to them? Great! LinkedIn lets you do that. Do you need to meet an aggressive sales quota? Great! Outbounding marketing enables you to be as aggressive or passive as you need to be. It's free! Seriously, LinkedIn is one of the best platforms for growth-stage companies on a budget. You don't have to pour money into the ad or lead machine to get results. #1 Biggest Mistake You're Probably Making on LinkedIn Stop using LinkedIn as a bragging platform! Utilize LinkedIn as a lead generation tool or a landing page. Don't just talk about how amazing you or your agency is --- talk about the customer's needs. Give them a reason to want to stay and learn more. Joey tells us to use a specific framework when you build out your profile: Use your headline to call your customers out. Don't just talk about how you're the greatest thing since sliced bread, talk about what you can offer your customers. Don't say "I'm the world's greatest inbound marketer, and I own a multi-million dollar marketing agency." say "I help CMO's around the world generate leads effortlessly using omnichannel marketing dominance!" Who are they? CMOs. What do I do to help them? Using omnichannel marketing dominance. What will they get? Leads. Your summary should have empathy and authority. When it comes to your summary, use empathy and authority to drive the point home. Empathize with their issue and tell them how you will solve it. Now, I always say to keep the authority light. Writing with authority is like using salt in food. Too much of it makes the whole thing taste horrible, but a little adds some depth of flavor. Lead up to a failure or fear of not working with you. After your CTA in your summary, lead the customer to a failure. "I help you create a growth-driven marketing strategy that literally shoves leads into your funnel and forces them down, so you don't go out of business!" No one wants to lose their job. Don't be afraid to add a prospect qualifier. If you are only looking for certain budgets or firm sizes, add a qualifying statement. Let them know that your agency is not going to waste your time with low-budget firms looking for growth-hacks if you're an inbound marketing agency working with multi-million dollar companies. How to Create a LinkedIn Job Story We all know that you have to identify and understand your ideal client - those are the ones right in your agency's sweet spot. But, Joey talked about his pro-tip for helping you really focus in and get super specific. This trick will help your agency zero in on their pain points and motivations. A job story is one sentence about your ideal customer that breaks down into 3 parts. The formula is: When ____ + I Want _____ + So I Can _____ When: Why your customer would be looking for your product/service. ("When I am deciding on which sales software will help my startup the most...") I Want: Why your customer would buy your product/service. ("I want a sales software that connects my sales team to potential customers the second that they fill out that landing page contact info.") So I Can: What your customer's expected outcome of using your product/service is. ("So I can crush my sales quota this year!") The full example of this job story would be: When I am deciding on which sales software will help my startup most, I want a one that connects my sales team to potential customers the second they opt-in so I can crush my sales quota this year! Why Getting Rid of Connections Will Land More Business LinkedIn connections are a vanity metric. If you have 5 thousand connections but only 10% of them fit snugly into your ideal client's persona, start deleting. LinkedIn's algorithm likes to push your content out to a small sampling of your connections and see if it engages them. If half of your connections are doctors, but you want to target veterinarians, your white paper on neutering probably isn't going to generate a bunch of clicks. (Remember to use that job story!) You want to make sure that you have a hyper-targeted connection list — one that you can push those sweet eBooks that you wrote onto. If you find connections that aren't relevant after you've pivoted your ideal client's persona, be merciless. If you have quality connections, connecting to them is much easier. You can send them a message, share their content, give them content without bothering them for their email address because you already know that they are a perfect fit for you. Having quality connections makes nurturing those connections a breeze. Pro Tip: Joey's Super Secret Growth Hack! Being the super cool guy that he is, Joey shared a little trick his agency uses to generate leads. This method takes advantage of LinkedIn, Facebook, and cold emails do you can triple down on outbound efforts. Here's the rundown. Go to LinkedIn and click settings. You should be able to download all of your LinkedIn data. You will get the email addresses of all of your first-level contacts. Create a spreadsheet using that data with your contacts emails. Find someone (or do it yourself) to go through the list and pull out all of your ideal customers. This will be easy if you have quality connections. Go out and find a personal detail about everyone on that list. Do they love golfing? Do they know your cousin? Great! Use it. Drop those emails into a sales email automation platform (whichever one you like,) and then create a magic field (custom field) so you can put a sentence or two in each one that's super relevant and personal to that particular individual. Send out the emails. Here's where it gets juicy. Drop those same emails addresses into Facebook and spend a few bucks a day targeting ads to those people. BOOM! You're connected to them on LinkedIn, you've sent them some personal cold emails, and you're in their face when they're on Facebook. Want more on LinkedIn lead gen strategies? Check out these posts/podcasts: 3 Steps for Using LinkedIn to Turn Connections Into Clients 5 Steps to Generating New Agency Business On LinkedIn Ready to Grow Your Agency, but Not Ready to Hire? Hiring freelancers can be frustrating. You post your job, wade through hundreds of proposals, and hire a few before you find the right fit. You want to scale your agency by outsourcing, but wonder if this dreadful process is worth it. That's where Freeeup is different. Instead of wading through freelancers yourself, FreeeUp does all that for you. They have a network of the top 1% of freelancers, so everyone you hire is top notch. Depending on what you need, FreeeUp connects you with a freelancer who can make it happen. And just for Smart Agency Master Class listeners, create a Freeeup account and enter code "JSwenk50" for $50 off.
Joey Gilkey shares his wisdom on The Business Blast Podcast! You can learn more about Joey here: https://www.linkedin.com/in/joeygilkey/ This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support