Podcasts about Challenger

Ever find yourself stuck in drama, reacting before you think, or feeling powerless in situations you care about?  In this episode of The Greatness Machine, Donna Zajonc dives deep into the Drama Triangle and its positive alternative, The Empowerment Dynamic (TED). She and Darius explore how cultivating awareness, clarifying intention, and practicing self-compassion can turn automatic reactivity into conscious leadership and personal growth. Donna shares practical strategies for recognizing when we fall into victim, persecutor, or rescuer roles, and how to shift into creator, challenger, or coach roles that empower both ourselves and others. Whether in family life, friendships, or at work, these tools offer a roadmap to more meaningful, effective, and empowered interactions. In this episode, Darius and Donna will discuss: (00:00) Introduction to the Empowerment Dynamic (02:35) Donna Zajonc's Journey and Background (05:34) The Drama Triangle Explained (08:26) The Empowerment Dynamic Framework (11:23) Understanding the Roles in the Drama Triangle (14:15) Shifting from Drama to Empowerment (16:50) The Importance of Awareness and Choice (19:59) Leadership and the Empowerment Dynamic (22:39) Challenging vs. Persecuting Roles (27:29) The Power of Words and Personal Growth (29:12) Understanding the Drama Triangle (31:07) Shifting from Persecutor to Challenger (33:06) The Role of Intention in Communication (34:54) Curiosity as a Tool for Growth (37:00) Navigating the Rescuer Role (38:53) Empowerment Dynamics in Leadership (40:57) The Importance of Self-Compassion (42:50) Tools for Personal and Professional Growth (44:37) Creating a Culture of Empowerment Donna Zajonc, MCC, is the Director of Coaching at the Center for The Empowerment Dynamic, where she designs and facilitates coaching programs based on the TED* framework (The Empowerment Dynamic). A Master Certified Coach since 2013 and recipient of Washington State's Excellence in Coaching Award in 2017, Donna has been dedicated to professional coaching since 2001. Alongside her business partner David Emerald, she helps coaches and leaders move from the Drama Triangle to the empowering roles of Creator, Challenger, and Coach. Donna lives in the Pacific Northwest, enjoying beach walks, good books, dark chocolate, microbrews, and time with her children and grandchildren. Connect with Donna: Website: https://theempowermentdynamic.com/  LinkedIn: https://www.linkedin.com/in/donna-zajonc-mcc-612455/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

After a personally Challenger gear, I find myself as usual seeking comfort through music. It's a comfort and a pleasure to know that there is somebody out there listening to my music and connecting somehow. For those of you who let me know thank you thank you thank you. For those of you who don't let me know thank you thank you thank you. Let me know something “dirty house one” for all of the real Music-By-Yoko Fans out there (one of who knows how many). Give Thanks ✊

Articles and features from the the Community Challenger, a weekly newspaper in Buffalo, NY

In this episode of the Gladden Longevity podcast, Dr. Jeffrey Gladden interviews Mark Fox, a former rocket scientist turned innovator in energy therapy. They discuss Mark's journey from working on the solid rocket boosters for NASA to developing devices that utilize pulsed electromagnetic fields (PEMF) for health benefits. The conversation covers the Challenger disaster, the potential of PEMF technology for treating PTSD, and the importance of vagus nerve stimulation. Mark shares insights on brainwave frequencies and the future of energy therapy devices, emphasizing the need for innovation in healing practices.   For Audience ·       Use code 'Podcast10' to get 10% OFF on any of our supplements at https://gladdenlongevityshop.com/ !      Takeaways ·        Mark L. Fox transitioned from rocket science to energy therapy. ·        The Challenger disaster led to significant redesign efforts in NASA's programs. ·        PEMF technology shows promise for treating PTSD and other ailments. ·        Vagus nerve stimulation can enhance heart rate variability and reduce anxiety. ·        Brainwave frequencies play a crucial role in mental health and performance. ·        Innovative devices are being developed to make energy therapy more accessible. ·        The future of energy therapy includes integrating technology into everyday devices. ·        Mark aims to revolutionize how energy therapy is delivered through smart technology. ·        The importance of asking questions in the pursuit of knowledge and innovation. ·        Collaboration and open-mindedness are key to advancing health technologies.     Chapters 00:00 Introduction to Rocket Science and Career Path 05:27 The Challenger Disaster and Its Aftermath 08:21 Transition to Energy Therapy and Technology 11:06 Understanding PEMF Technology and Its Applications 14:08 Vagus Nerve Stimulation and Its Benefits 16:59 Exploring Brainwave Frequencies and Their Impact 19:34 Innovations in Energy Therapy Devices 22:31 Future Aspirations and Technological Integration 25:18 Closing Thoughts on Innovation and Healing   To learn more about Mark Fox: Email:  info@resona.health Website: https://resona.health/   Reach out to us at:    Website: https://gladdenlongevity.com/     Facebook: https://www.facebook.com/Gladdenlongevity/    Instagram: https://www.instagram.com/gladdenlongevity/?hl=en     LinkedIn: https://www.linkedin.com/company/gladdenlongevity    YouTube: https://www.youtube.com/channel/UC5_q8nexY4K5ilgFnKm7naw    

En ventas complejas no gana el más simpático: gana quien cambia el mapa mental del cliente. The Challenger Sale destila esa ventaja en tres movimientos: enseñar un insight que reencuadra el negocio, personalizar el mensaje a cada decisor y tomar el control del proceso con firmeza amable. El “constructor de relaciones” no es el héroe aquí; el Challenger lo supera porque cuantifica costes ocultos, crea una tensión saludable que impulsa el cambio y guía la conversación con un guion que pasa de un “calentador” a un reencuadre contundente antes de presentar la solución.Lo mejor: es entrenable. Identificar movilizadores, negociar anclando en valor en lugar de descuentos y adaptar el pitch para finanzas, operaciones o tecnología se convierte en método, no en carisma. Si hoy mismo pudieras convertir tres “verdades incómodas” de tu mercado en cifras y un nuevo camino en tres pasos, ¿cuántas decisiones cambiarías en tu próximo comité de compra? ¿Listo para dejar de “caer bien” y empezar a provocar decisiones a tu favor (y del cliente)?Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeLibro "Libertad Financiera" Gratis: https://borjagiron.com/libertadMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.comThis content is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair Use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. I do not own the original content. All rights and credit go to its rightful owners. No copyright infringement intended.

TikTok just launched gift cards to compete with Amazon, Waymo robotaxis completely failed during a San Francisco blackout, and billionaires are fighting over Warner Bros in a $108 billion bidding war. This week in tech was INSANE.In this episode, Obi and Kaitlin break down three massive stories that show where technology and business are heading in 2025.WHAT WE COVER:TIKTOK GIFT CARDS - THE AMAZON KILLER?TikTok Shop just launched digital gift cards ($10-$500) with personalized animations and video messages coming in 2026. This isn't just about gifting - it's about locking users into the TikTok ecosystem the same way Amazon Prime does. After doing $500 million in Black Friday sales alone, TikTok is making the exact same play WeChat made in China: become the everything app. We break down why this matters, how it compares to Amazon and eBay, and why TikTok is going ALL IN on e-commerce while still fighting to avoid a US ban.WAYMO ROBOTAXIS BREAK DOWN IN SAN FRANCISCOOn December 20th, San Francisco had a massive blackout affecting 130,000 people. Waymo's self-driving taxis just... stopped. Middle of intersections. Blocking traffic. Over a thousand robotaxis frozen like confused puppies. We explain what actually happened (spoiler: they couldn't phone home to human operators), why this exposes a HUGE problem with autonomous vehicles at scale, and what this means for the future of self-driving cars in cities. Plus: why Elon's response was misleading and what the Challenger disaster teaches us about edge cases.PARAMOUNT VS NETFLIX: THE $108 BILLION WARNER BROS WARDavid Ellison (son of Oracle founder Larry Ellison) wants to buy Warner Bros Discovery for $108 billion. Netflix wants it for $83 billion. Warner Bros said Paramount's offer was "illusory" and didn't trust they had the money. So Larry Ellison personally guaranteed $40.4 billion of the deal - one of the biggest personal guarantees in corporate history. We break down this billionaire soap opera, explain what's actually at stake (HBO, DC Comics, Harry Potter, CNN), compare the two offers, and discuss what this means for the future of Hollywood and streaming.THE BIG PICTURE:All three stories share a common theme - ambitious technology and business moves that are impressive but fragile. TikTok's one ban away from losing everything. Waymo's one emergency away from gridlock. Paramount's one regulatory issue away from losing $108 billion. This is what happens when innovation moves faster than the systems supporting it.This is our FIRST couples episode - Obi hosts Courtside Financial, Kaitlin co-hosts and reacts. Let us know if you want more of this format!TIMESTAMPS:0:00 - Intro: This Week Was Wild0:30 - TikTok Gift Cards: The Amazon Killer Strategy5:00 - Waymo Robotaxis Fail During SF Blackout10:30 - Paramount vs Netflix: $108B Warner Bros War18:00 - Connecting The Threads: What It All Means20:30 - Outro & Final ThoughtsMENTIONED IN THIS VIDEO:TikTok Shop e-commerce strategyWaymo autonomous vehiclesSan Francisco blackout December 2025Paramount Skydance mergerWarner Bros Discovery bidding warNetflix acquisition strategyLarry Ellison personal guaranteeDavid EllisonWeChat everything app comparisonAmazon Prime business modelHostile takeover case study#TikTok #Waymo #WarnerBros #TechNews #Business #Amazon #Netflix #Paramount #SelfDrivingCars #EcommerceDISCLAIMER: This video is for educational and entertainment purposes only. Nothing in this video should be considered financial, legal, or investment advice. All information is based on publicly available sources. Always do your own research.

  Pickelball & the Growth of Sports Enterprises & Investment w/ Evan Floersch of the Texas Ranchers Pickleball Team - AZ TRT S06 EP21 (283) 11-23-2025           What We Learned This Week: 1. Pickleball is now fully professionalized with a unified league structure. The merger of PPA + MLP created a stable, closed league system with real team economics, structured seasons, and national distribution. 2. Media partnerships are accelerating the sport's visibility. Pickleball now has a dedicated channel, plus national TV exposure on CBS and Fox—putting it in the same conversation as traditional sports. 3. Austin is becoming a major sports & tech hub fueling this growth. With Meta, Apple, Oracle, UT Austin, F1, MLS, and huge tourism, Austin is the perfect environment for emerging sports franchises. 4. Sports franchises are now a serious investment class—not a vanity asset. Private equity has poured $30B into sports recently. Firms like Permian aim to operate teams professionally, build value, and own multiple franchises across leagues. 5. The big opportunity is not just the sport—it's the stadium & real estate ecosystem. Sports districts (like The Battery or Wrigleyville) generate tens of millions by combining sports, entertainment, dining, hotels, concerts, and tourism. Pickleball could follow this playbook.         Guest: Evan Floersch– co owner Texas Ranchers   Evan Floersch is on a mission to redefine sports, starting with the 2 billion dollar professional pickleball industry as an entrepreneur, investor, and champion of change leading with a dynamic and forward-thinking passion. As the founder and CEO of the premier Texas Ranchers Major League Pickleball Team, he is transforming the industry while positioning Austin as a major sports hub integrating his passion for the city's thriving cultural arts and future tech scene.  In 2022, at just 26 years old, he made history as the youngest principal owner in sports by acquiring a controlling interest in the Texas Ranchers Major League Pickleball Team. Partnering with high-profile investors such as Lil Wayne, Scottie Scheffler, Kendra Scott, and NBA owner Dennis Wong, Evan is on a mission to turn the Ranchers into a global sports powerhouse. His long-term vision extends beyond pickleball—he has publicly committed the next phase of his career to elevating Austin, Texas, into one of the world's premier sports and entertainment markets. With its booming population, tech-driven economy, and untapped potential for championship-winning franchises, Evan sees Austin as the perfect city to build a lasting sports legacy.  A former All-American soccer player at Emory University, Evan's passion for competition and strategy extends to the pickleball court, where he plays regularly to better understand the game's evolution. While he grew up surrounded by Chicago sports, his true inspiration comes from those who have built or guided industry-defining companies, with books like Shoe Dog, The Innovator's Dilemma, The War of Art, and Relentless shaping his perspective on leadership, risk-taking, and disruption. Evan is an avid pickleball player and enjoys the fun and competitive aspect of America's fastest growing sport.  "Like great companies, a great sports organization isn't built by following the rules. It's built by questioning them, pushing past them, and creating something entirely new. The Texas Ranchers, and future sports franchises we helm in Texas, will win because we see beyond what sports are on the court or field."  - Evan Floersch, Founder and CEO         Texas Ranchers | Official Home of the Major League Pickleball Team  Texas Ranchers: A New Era of Sports Ownership & Global Fan Engagement   Who is the most valued high grossing sports franchise?  I bet you didn't guess professional pickleball did you? With pickleball exploding into a $2 billion industry and viewership surpassing major professional leagues, the Texas Ranchers are at the forefront of this revolution. By leveraging their brand authority and expansive network, they are attracting exceptional opportunities, captivating fans worldwide, and redefining what it means to be part of a professional sports franchise.   The Texas Ranchers Major League Pickleball Team is proving that ownership isn't just for high wealth individual ownership—it's a collective force driven by business leaders, entertainment icons, and sports enthusiasts. By bringing together a powerhouse network of investors—including Lil Wayne, Scottie Scheffler, Kendra Scott, and NBA owner Dennis Wong—the Ranchers are revolutionizing franchise ownership, making it more dynamic, engaging, and accessible.   The Texas Ranchers aren't just the most followed franchise in Major League Pickleball—they're the highest-grossing and one of the most marketable brands in the sport. With top-tier talent, including men's and women's pro players like Christian Alshon and Tina Pisnik, the team is fueling a movement that extends far beyond the court.   "We are creating something bigger than a sports team. The Texas Ranchers represent a global brand, powered by diverse leaders in sports, business, and entertainment. Our goal is to redefine sports ownership and elevate pickleball as a premier professional sport." – Evan Floersch, Co-Founder & CEO   The Texas Ranchers' Pillars for Success  The Texas Ranchers are built on a foundation of excellence, innovation, and inclusivity—three pillars that drive the team's success both on and off the court:   Democratizing Ownership – Unlike traditional sports teams, the Ranchers have created a model where ownership is a shared vision, uniting top minds from sports, business, and entertainment to amplify reach and influence.   Elevating the Sport – The Ranchers are committed to advancing pickleball into a premier professional sport, with top-tier athletes, world-class coaching, and high-performance training.   Building a Fan-First Experience – Through innovative media partnerships, interactive events, and digital engagement, the Ranchers are revolutionizing how fans experience pickleball. This includes using the latest in online social and AI community building tools and brand curation.   Investing in Players and Women's Sports – With top shot male players Christian Alshon and Michael Lloyd and women pros Etta Wright and Tina Pisnik–the team is leading the charge in offering diversity and equity in the team. The Ranchers are ensuring that female athletes have the same spotlight as the male counterparts.   Expanding Global Reach – With a focus on international expansion, the Ranchers are growing pickleball's footprint worldwide, attracting new fans, players, and markets.    Lil Wayne — co-owner of the Texas Ranchers MLP pickleball team drops his first official fan-gear collection. From $14 to $85, the line delivers bold, game-day style for any pickleball lover. Great stocking-stuffers, everyday wear, and court-ready accessories.   "I've always believed creativity doesn't belong to one lane. I love the opportunity to express what I can create beyond music. I hope everyone sees the Wayne in this collection. And, I hope people in the pickleball community see the Ranchers in it, too. Together, we're evolving the game and working to bring new audiences into it.  This collection represents that mindset." Lil Wayne    Shop the full collection at Lil Wayne Collection   Photos of Texas Ranchers MLPs and Texas Ranchers Juniors wearing collection         Show Notes:   SEGMENT 1 — Pickleball & League Structure History & Origins Pickleball began in 1965. Modern league landscape: Connor launched the PPA (Professional Pickleball Association) Steve Kuhn launched MLP (Major League Pickleball) PPA & MLP have since merged. League Format Team-based structure 23 teams total Roster: 2 men, 2 women, plus 2 reserves Premier level: 1 male + 1 female draft slot 7 teams in Challenger league Closed league → No relegation or promotion like European soccer. Season & Competition HQ in Austin 2025 season: May → September 25 matches, 3 points per win Playoffs: quarterfinals → semifinals → finals Teams spread across U.S.: Dallas, NY, Brooklyn, NJ, Chicago, 2 in CA, 2 in FL Operations Hybrid expense structure Auction-style draft Teams bid on players Player drops, trades 3-year rights retention Allowed to drop one player per year SEGMENT 2 — Media, Background, & Market Context Media Distribution Pickleball TV on Amazon Prime + YouTube Matches also aired on CBS and Fox Sports Guest Background Former athlete (soccer player), originally from Chicago Tech & e-commerce startup out of college → exited Worked in men's health publishing Later shifted to sports; settled in Austin, TX Austin Market Advantages Tech hub: Apple, Meta, Oracle HQ move UT Austin, Austin FC MLS team Strong tourism + events: F1, ACL, SXSW Pickleball court basics: smaller than tennis, includes the Kitchen Broader Vision Cultural momentum for pickleball Potential global expansion and Olympic inclusion someday SEGMENT 3 — Sports as an Asset Class & Permian Sports Investments Sports Ownership Trends Private equity now active in major leagues including the NFL $30 billion invested in pro sports in recent years Sports teams seen as assets—not just trophies—now more professionalized Permian Sports Investments Focused in Texas Operates as a holding company with investors (GP/LP structure) Vision: own & operate teams; expand into: NFL, NBA, MLB, NHL MLS and Formula One Goal: deliver equity appreciation + revitalize stale franchises Early-stage, but attracting celebrity & athlete investors Team facility: Austin Pickleball Ranch (2,000 seats) SEGMENT 4 — Sports, Real Estate & Stadium Economics Sports as an Economic Engine Stadiums attract traffic, dining, entertainment, tourism Sports = "event economy" → People come early, stay late (5–6 hours total) Stadium & District Development Vision to build 8–12k seat stadium Sponsorships Multi-purpose events to reduce costs Real estate opportunity similar to: Wrigleyville (Chicago) The Battery (Atlanta) → $65M/year revenue Sports Digital & Physical Ecosystem Districts support: Restaurants, hotels, rideshare Entertainment venues (TopGolf, theaters, event spaces) MLP Tour comes to Austin once per year 6 teams compete over a weekend Draws meaningful tourism traffic         If you enjoyed this show, you may like:   BRT Sports:  HERE   BRT Marketing: HERE   BRT Business: HERE   More - BRT Best of: https://brt-show.libsyn.com/category/Best+Of     Thanks for Listening. Please Subscribe to the BRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ 'Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.    

Gesprächsführung im B2B ist kein Smalltalk, sondern das Lenkrad eines Termins. Fragetechnik stellt Fragen, Gesprächsführung steuert den Weg. Discovery, also Bedarfsermittlung, ist die Kernarbeit, weil ohne Diagnose jede Empfehlung wackelt. Aus vielen Projekten kennen wir die Szene: Es werden früh Features erklärt, dann hagelt es Detailfragen, und am Ende fehlt ein klares Commit. Zuhören reicht selten. Besser gemeinsam vorankommen: In der Community Vertrieb&Verkauf teilen wir Praxis, Beispiele und Templates, die im echten Kundengespräch tragen. Hier andocken: https://stephanheinrich.com/skool Gesprächsführung vs. Fragetechnik: Fragetechnik ist Werkzeug, Gesprächsführung ist Regie. Wer führt, setzt Rahmen, Ziel und nächste Schritte. Discovery als Herzstück: Wir prüfen Hypothesen, verstehen Wirkzusammenhänge und klären, was intern wirklich zählt. Ohne echtes Verständnis bleiben Angebote austauschbar. Wenn wir die Gesprächsführung abgeben: Der Termin kippt in Q&A, es geht um Details und Preise, Tempo und Richtung liegen beim Kunden. Ergebnis: schwache Next Steps. Struktur, die trägt: Agenda-Setting, Zeitrahmen, Zielbild, Check-in, Diagnosefragen, Recap, klare Next Steps mit Datum und Verantwortlichen. Bewährte Methoden: SPIN, MEDDICC, Challenger, Solution Selling. Nicht dogmatisch, sondern als Navigation, die durch komplexe Kaufprozesse führt. Praktisches Beispiel: Statt Feature-Demo fragen wir erst nach Kontext und Wirkung, etwa 'Worauf zahlt dieses Projekt intern ein?' und 'Was müsste passieren, damit es für das Buying Team Priorität gewinnt?' Credo im Alltag: 'Verstehen statt überzeugen-wollen'. Fakten bleiben wichtig, doch Entscheidungen brauchen auch Gefühl, Risikoabschätzung und Nutzenbild. Call to Action: Wir verankern gesprächsführung im Alltag mit einem klaren Ablauf, praxistauglichen Fragen und einer kurzen Checkliste. Der Blog-Artikel führt Schritt für Schritt durch und liefert die Vorlage für den nächsten Kundentermin. Zum Blog-Artikel: https://stephanheinrich.com/verkaufsgespraech/gespraechsfuehrung/

Articles and features from the the Community Challenger, a weekly newspaper in Buffalo, NY

⏱️ El tema principal comienza en el minuto 17:15.El 28 de enero de 1986, millones de niños en todo Estados Unidos vieron en vivo cómo el transbordador Challenger explotaba en el cielo. Durante casi 40 años, aceptamos una sola versión de lo ocurrido: una tragedia inevitable. Pero… ¿y si la historia que nos contaron no es la historia real?En este episodio, abrimos uno de los casos más incómodos y censurados de la historia moderna. Exploramos fotos, testimonios, confrontaciones grabadas, documentos técnicos y patrones imposibles de ignorar. ¿Por qué varios miembros de la tripulación parecen seguir vivos con nuevas identidades? ¿Por qué una simple pregunta sobre el Challenger provoca censura, expulsiones y demandas? ¿Qué ciencia no encaja con la narrativa oficial de NASA? ¿Y por qué era tan importante que millones de niños presenciaran la tragedia en vivo?Este episodio no acusa; cuestiona. No afirma; revela. No explica; expone las grietas en una historia que todos creímos intocable.Prepárate para un análisis profundo, inquietante y visualmente impactante de uno de los eventos más traumáticos y misteriosos de una generación.La Conspiración del Challenger no es solo un episodio.Es una invitación a mirar hacia arriba… y preguntarte qué más nos han ocultado en el cielo.Para contactarnos directamente: ⁠⁠⁠⁠⁠⁠⁠⁠conspiraciones21@protonmail.com⁠⁠⁠⁠⁠⁠⁠⁠

Marco Trungelliti, born January 31, 1990, in Santiago del Estero, Argentina, grew up in a tennis-loving family and turned pro in 2008, specializing in singles with a career-high ATP ranking of #112 (March 4, 2019) and doubles #174 (April 1, 2013). He has earned over $2.1 million in prize money, competing mainly on the ATP Challenger Tour, securing 6 Challenger singles titles, and making notable Grand Slam appearances, including a stunning upset over top-10 player Marin Čilić at the 2016 French Open. His most famous story came in 2018 at the French Open, where he drove 10 hours from Barcelona with his mother and 89-year-old grandmother to compete as a lucky loser after initially losing in qualifiers—an anecdote that highlights his determination and family bond. In 2015, Marco became a whistleblower, reporting match-fixing attempts that led to bans for three Argentine players, facing death threats but standing firm for integrity in tennis. Now residing in Ordino, Andorra, as a father to a young son, Marco emphasizes work-life balance, cherishing family time—like emotional trips to Rwanda with his mother—and viewing fatherhood as a grounding force that provides perspective on losses and fuels his passion for the sport. His advocacy for fair play and mentoring young players focus on resilience, ethical values, and enjoying the journey beyond wins.ParentShift course 30% off with the code TRIBE. Link below: ParentShift (English): https://www.hernanchousa.com/courses/parentshift?ref=c23daa Entrena Tu Legado (Spanish): https://www.hernanchousa.com/courses/entrenatulegado?ref=c23daaConnect with Marco on Instagram: @marco.trungellitiYou can explore more of Hernan's work on his website, https://www.hernanchousa.com/ 

Like George Costanza pulling a golf ball from a whale's blowhole, Ben emerges from a harrowing 3.5-hour IMC flight through icing conditions with quite the tale to tell. Our intrepid Atlanta pilot finds himself wondering "did I get away with one? This sparks a deep dive into normalization of deviance, expanding personal minimums, and whether Ben just wrote "the first line of his NTSB report."Brian continues his quest to become qualified to "give bad information for small amounts of money" as an instrument ground instructor, while Ted battles the "Mississippi River pointed at the Northwest" and installs stripped hex screws.The crew tackles thoughtful listener feedback about pre-flight anxiety and the existential dread of pursuing aviation as what outsiders might call "the Midlife Crisis Podcast." Plus, planning continues for "The Thaden Invasion" fly-in at KVBT - a very GA-friendly airport that's excited to host the podast and community... for now.Mentioned on the show:* Wikipedia - List of social generations: https://en.wikipedia.org/wiki/Generation#List_of_social_generations* Beresford Research - Generations defined by name, birth year, and ages in 2025: https://www.beresfordresearch.com/age-range-by-generation/#:~:text=Generations%20defined%20by%20name%2C%20birth%20year%2C%20and%20ages%20in%202025* Side view of The Hollywodo Squares: https://www.imdb.com/title/tt0059995/mediaviewer/rm648494848/?ref_=tt_ov_i* The Finer Points on the Oscar pattern for IFR flying: https://www.learnthefinerpoints.com/articles/the-oscar-pattern* Checkmate Aviation IFR, Oscar pattern on back: https://www.checkmateaviation.com/products/checkmate-ifr* Oscar pattern graphic: https://www.reddit.com/r/flying/comments/13hnvzo/oscar_pattern_graphic/* Flight Insight, the VOR Flower: https://www.youtube.com/watch?v=mm7XxyzZFh0* EP36 - CFI Jeff Ramsey, Frequency Change Aviation: https://www.youtube.com/watch?v=VgaNuf5gCCo* Seinfeld, "The Sea Was Angry That Day My Friends": https://www.youtube.com/watch?v=2a3TZC69tSg* Psych Safety - The Challenger Disaster: Normalisation of Deviance: https://psychsafety.com/normalisation-of-deviance/* Blancolirio on the N2345R Montana fatal icing encounter: https://www.youtube.com/watch?v=mkSM531bYzs* Ben's video, "Pushing the Envelope" https://www.youtube.com/watch?v=H9cvl1LJV1Y* Big Bird was nearly on the Challenger: https://www.history.com/articles/big-bird-challenger-disaster-nasa-sesame-street* Performance Pilot by Ross Bentley and Phil Wilkes : https://bookshop.org/p/books/performance-pilot-skills-techniques-and-strategies-to-maximize-your-flying-performance-phil-wilkes/1d2cd7f443b0d5ca* The Calm Cockpit podcast: https://calmcockpit.com/* Tammy Barlette's Crosscheck mental performance training course: https://www.crosscheckmentalperformance.com/* Crosscheck training course and group: https://www.skool.com/crosscheck/about?ref=f15fa026369c49dfaf275891f87f1f26Join us on Patreon, get event info, merch, and more:www.midlifepilotpodcast.com

Find out more about The Art of GrowthTake a free Enneagram Test HERE.Sign up for the “Your Enneagram Starting Point” course HERE. Get Enneagram Certified HERE.Find out more about Teams Training HERE.Order our book on the Instincts: HERESet up One-on-One coaching HERE.www.theartofgrowth.org Email us your thoughts and questions!  Follow us on Instagram at ArtofGrowth for more on this subject this month and let us know what you are doing.© The Art of Growth ™ 2025Support the showhttps://www.theartofgrowth.org/

Articles and features from the the Community Challenger, a weekly newspaper in Buffalo, NY

The night before the Challenger launched, the engineers knew the shuttle was unsafe. They brought the data to management, and management decided to launch anyway. Seventy-three seconds later, seven people died. If you're a communications or marketing director at a nonprofit, you've been in that room. You see what needs to change on your website and in your comms, and what your audience needs. Leadership makes decisions based on different priorities, and you're left implementing something you know won't work. This episode is about navigating that dynamic (but not in the way you think). Before you can shift leadership's thinking, you need to recognize how your own perspective has been shaped by internal politics and priorities. In this solo episode, Spencer shares specific ways to make the shift to user-centered thinking yourself, then help leadership see the gap between their daily reality and what website users actually need. Resources The Most Expensive Opinion in the Room Blog Post: https://brooks.digital/articles/most-expensive-opinion/ Contact Spencer Email: spencer@brooks.digital

In this episode of Scratch, Viren sits down with Alex Ames, Marketing Director at Manors Golf, the challenger brand bringing new energy, creativity, and cultural relevance to a sport long seen as elitist and inaccessible. Manors believes golf is a game to be explored, not mastered, and they are reshaping the category one cinematic campaign at a time.Alex unpacks how Manors went from a small rebrand to a movement inspiring a new generation of golfers. He dives into the brand's early struggles (“the Dark Ages”), how events helped them rediscover momentum, and how the team realised that attention—not product, was their true currency. He reveals the internal creative engine behind Manors' iconic films, from Monday forensic reviews to Thursday idea punch-ups, and how viral thinking shapes every concept.The episode covers everything from the Reebok partnership (and why they avoid “brand soup”), to location-led campaigns, to how everyday golfers and celebrities ended up sharing the tee sheet at Manors events. For marketers, the message is clear: if you want to change a category, change the story people tell about it.Watch the video version of this podcast on Youtube ▶️: YT Link          

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a chaotic morning on The Jubal Show as a new contestant steps up to battle Victoria in America’s favorite trivia game, You vs. Victoria. From coffee-order confusion to rapid-fire questions that leave both players scrambling, this episode is packed with laughs, surprises, and one totally unexpected trivia moment you’ll have to hear to believe. The ultimate trivia showdown from The Jubal Show! Think you’ve got the brains to take down Victoria? Listeners go head-to-head with her in a battle of wits, testing their knowledge on everything from pop culture to random facts. Will you come out on top, or will Victoria destroy you? Play along, laugh out loud, and see if you have what it takes to claim victory! ➡︎ Sign up to battle Victoria - https://thejubalshow.com This is just a tiny piece of The Jubal Show. You can find every podcast we have, including the full show every weekday right here…➡︎ https://thejubalshow.com/podcasts The Jubal Show is everywhere, and also these places: Website ➡︎ https://thejubalshow.com Instagram ➡︎ https://instagram.com/thejubalshow X/Twitter ➡︎ https://twitter.com/thejubalshow Tiktok ➡︎ https://www.tiktok.com/@the.jubal.show Facebook ➡︎ https://facebook.com/thejubalshow YouTube ➡︎ https://www.youtube.com/@JubalFresh New boostSupport the show: https://the-jubal-show.beehiiv.com/subscribeSee omnystudio.com/listener for privacy information.

WBEN's Tom Puckett on a second GOP challenger in the governor's race full 62 Wed, 10 Dec 2025 08:18:00 +0000 IPJzqZ0IGocvSIC3MTV25uU4lQGljUdt news & politics,news WBEN Extras news & politics,news WBEN's Tom Puckett on a second GOP challenger in the governor's race Archive of various reports and news events 2024 © 2021 Audacy, Inc. News & Politics News False https://player.amperwave

When revenue grows, hiring grows — usually. But in November, retail sector job cuts were up nearly 140% year over year, according to outplacement firm Challenger, Gray & Christmas, in spite of strong consumer spending. What gives? Mostly, more automation. Also in this episode: Medium-term bonds send hints about Fed interest rate decisions, an AI bubble burst will come with new jargon, and small business owner optimism is up.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

When revenue grows, hiring grows — usually. But in November, retail sector job cuts were up nearly 140% year over year, according to outplacement firm Challenger, Gray & Christmas, in spite of strong consumer spending. What gives? Mostly, more automation. Also in this episode: Medium-term bonds send hints about Fed interest rate decisions, an AI bubble burst will come with new jargon, and small business owner optimism is up.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

“Therefore see that you walk carefully [living life with honor, purpose, and courage; shunning those who tolerate and enable evil], not as the unwise, but as wise [sensible, intelligent, discerning people], making the very most of your time [on earth, recognizing and taking advantage of each opportunity and using it with wisdom and diligence], because the days are [filled with] evil.” Ephesians 5:15-16 AMP   *Transcription Below*   Questions and Topics We Discuss: How did God meet you in your experience of army life to reveal your choice of hope vs. fear? What have you learned about community, both before and after your experience of launching your husband into space? For all of us, how can we rediscover our fun side when we've been trapped in survival mode for too long?   Stacey Morgan is always ready with a funny or thoughtful story from her own life; whether it be holding down the home front during military deployments, working for the Smithsonian, skydiving, or blasting  her husband into outer space. Stacey is on staff with MOPS International, a nonprofit focused on the unique needs of mothers around the world. She and her husband, Army colonel and NASA astronaut Drew Morgan, have four children.   Connect with Stacey on Instagram or through her website.   Other Savvy Sauce Episodes Related to Friendship: Friendship with Drew Hunter Reflecting Jesus in Our Relationships with Rach Kincaid Nurturing Friendships with Jackie Coleman Art of Friendship with Kim Wier   Thank You to Our Sponsors: Chick-fil-A East Peoria and The Savvy Sauce Charities (and donate online here)   Please help us out by sharing this episode with a friend, leaving a 5-star rating and review, and subscribing to this podcast!   Connect with The Savvy Sauce on Facebook, Instagram or Our Website   Gospel Scripture: (all NIV)   Romans 3:23 “for all have sinned and fall short of the glory of God,”   Romans 3:24 “and are justified freely by his grace through the redemption that came by Christ Jesus.”   Romans 3:25 (a) “God presented him as a sacrifice of atonement, through faith in his blood.”   Hebrews 9:22 (b) “without the shedding of blood there is no forgiveness.”   Romans 5:8 “But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.”   Romans 5:11 “Not only is this so, but we also rejoice in God through our Lord Jesus Christ, through whom we have now received reconciliation.”   John 3:16 “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”   Romans 10:9 “That if you confess with your mouth, “Jesus is Lord,” and believe in your heart that God raised him from the dead, you will be saved.”   Luke 15:10 says “In the same way, I tell you, there is rejoicing in the presence of the angels of God over one sinner who repents.”   Romans 8:1 “Therefore, there is now no condemnation for those who are in Christ Jesus”   Ephesians 1:13–14 “And you also were included in Christ when you heard the word of truth, the gospel of your salvation. Having believed, you were marked in him with a seal, the promised Holy Spirit, who is a deposit guaranteeing our inheritance until the redemption of those who are God's possession- to the praise of his glory.”   Ephesians 1:15–23 “For this reason, ever since I heard about your faith in the Lord Jesus and your love for all the saints, I have not stopped giving thanks for you, remembering you in my prayers. I keep asking that the God of our Lord Jesus Christ, the glorious Father, may give you the spirit of wisdom and revelation, so that you may know him better. I pray also that the eyes of your heart may be enlightened in order that you may know the hope to which he has called you, the riches of his glorious inheritance in the saints, and his incomparably great power for us who believe. That power is like the working of his mighty strength, which he exerted in Christ when he raised him from the dead and seated him at his right hand in the heavenly realms, far above all rule and authority, power and dominion, and every title that can be given, not only in the present age but also in the one to come. And God placed all things under his feet and appointed him to be head over everything for the church, which is his body, the fullness of him who fills everything in every way.”   Ephesians 2:8–10 “For it is by grace you have been saved, through faith – and this not from yourselves, it is the gift of God – not by works, so that no one can boast. For we are God‘s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.“   Ephesians 2:13 “But now in Christ Jesus you who once were far away have been brought near through the blood of Christ.“   Philippians 1:6 “being confident of this, that he who began a good work in you will carry it on to completion until the day of Christ Jesus.”   *Transcription*   Music: (0:00 – 0:09)   Laura Dugger: (0:09 - 2:54) Welcome to The Savvy Sauce, where we have practical chats for intentional living. I'm your host, Laura Dugger, and I'm so glad you're here. I want to say a huge thank you to today's sponsors for this episode, Chick-fil-A East Peoria and Savvy Sauce Charities.   Are you interested in a free college education for you or someone you know? Stay tuned for details coming later in this episode from today's sponsor, Chick-fil-A East Peoria. You can also visit their website today at https://www.chick-fil-a.com/locations/il/east-peoria.   I'm so excited to share a special Patreon re-release episode. And if you've been with The Savvy Sauce for a while, you know that we used to make some money by having people sign up for Patreon and as a reward, they would get access to special episodes. Now we have done away with that as we've transitioned to becoming a nonprofit, and we want to make all of these episodes available to you, so we re-release a few every year.   What I'd love to ask is, as we're approaching the end of year because we've taken out that revenue stream, would you consider financially supporting Savvy Sauce Charities?   There are two simple ways. First, if you want to mail us a check, that saves us all of the processing fees, and you can make that out to Savvy Sauce Charities and mail it to P.O. Box 101, Roanoke, Illinois 61561. Also, if you want to go online, visit thesavvysauce.com and you can type in different words to the search button. You could type in “donate” or “support” and it should take you to the place where there's a button to click and put in your credit card information and give that way. We would be so grateful for any amount, and we love our partnership with you.   Here's our chat.   Stacey Morgan is my guest today, and you may have heard her name in the news over the past few years. She has documented her story in her debut book, The Astronaut's Wife: How Launching My Husband into Outer Space Changed the Way I Live on Earth. And now she's going to share more about that season and all the lessons God taught her about making the most of her one incredible life, and she's going to inspire each of us to do the same.   Here's our chat. Welcome to The Savvy Sauce, Stacey.   Stacey Morgan: (2:55 - 2:58) I am so excited to be here. Thank you for having me.   Laura Dugger: (2:58 - 3:07) Well, it is truly my pleasure. And will you just start by giving us a little bit more context for our time together and just share a few things about yourself?   Stacey Morgan: (3:08 - 4:49) Sure. Well, hi, my name is Stacey. I currently live in Texas.   I have four kids. I'm married to a guy named Drew who has kind of an unusual job. I grew up in a small town just outside of Boston and was kind of a scholar-athlete growing up interested in a lot of different things but always involved in church and youth group. And that really served me well when I went off to college.   The first college I went to, West Point. And actually, I'll tell you in a minute, but that is where I eventually met my now husband, Drew.   We got married after I graduated from undergrad. He's a little bit older than me and he is an Army officer. And so, we have moved all over the country. We've lived on both coasts and had a number of kinds of unusual situations just, you know, kind of typical for a military family living all over the place.   I've had a lot of crazy jobs. I think mainly I have an unusual story because I'm really quick to say yes to things, which sometimes, you know, it's a double-edged sword. Sometimes you say yes and you realize, “I should have thought through that a little bit more.” But really it's been quite an adventure because we have had the opportunity to live in a lot of different places, experience a lot of different things.   And we ended up here in 2013. We can kind of get into that if you want, but we ended up down here in Texas with my husband, who is still an Army officer, but he became a NASA astronaut. And so, that totally changed the direction of our lives and kind of changing all the plans we had for what we were supposed to be doing in the military and ending up down here at Johnson Space Center. Then, him eventually launching into outer space.   Laura Dugger: (4:49 - 5:01) Wow, there are so many points to unpack, but let's back it up to what you had mentioned about West Point. So, will you just elaborate and tell us more about how you and Drew met and fell in love?   Stacey Morgan: (5:01 - 7:21) Sure. So, we were both cadets at West Point when we met. He was a little bit older than me, but we met through Officers' Christian Fellowship, which is a Christian club that is very popular on military bases, both at the academies but in big Army and other services as well when you get out.   It's a, you know, it's like small groups, typical for what most people would find comfortable in kind of church community. And so, we met there and we just kind of clicked, you know.   I would say it's funny looking back, we were not the type of people I think we would have thought we would marry. He was far more serious than I am. I'm a little bit more, I'm the one to more kind of like walk the fine line, but we work together really well.   We've always been a great team. That's always been a real theme in our marriage, you know, that we are a team. And, you know, when he proposed after I graduated from undergrad, he kind of said, “I promise you a life of adventure,” which at the time sounded wonderful and adorable.   Of course, it has come back to haunt me several times when he has been, you know, come up with some crazy plan and when I hesitate he's like, “I promised you adventure.” And I'm like, “Now that's unfair. I did not know when you said adventure back in 2000 that you meant all these crazy things like going to space or all these different deployments and all this kind of stuff like that.”   So, we now have four kids. We've been married this summer will be 22 years. And, you know, it hasn't been without its challenges like any marriage and certainly any marriage under stress because of stressful situations, whether that's military deployments, whether that's space travel or just kind of life and parenting. And as you kind of grow up together and get to know each other and the world changes around you, we've certainly had ups and downs, but we are a team.   And I think God has really honored that and it's been really helpful for us when we've had those sticky seasons where you just feel like, “Man, we are just not connecting or kind of jiving the way we would want,” to actually say to each other that we are on the same team and that has been really helpful.   Laura Dugger: (7:22 - 7:40) The part of your story that involves space travel is one that most of us will never be able to relate to experientially, but it's still extraordinary. So, can you walk us through the detailed events leading up to 9:28 p.m. on July 20th, 2019?   Stacey Morgan: (7:42 - 15:28) Sure. So, I should back it up one big step behind that just to give everybody a little context. So, in 2012, we were kind of living our lives. We had always been deep into the Army Special Operations community. We love that. In order to live and kind of thrive in that environment you have to be all in, and we were all in.   And one day my husband came home and he was uncharacteristically giddy and he said, “You're not gonna believe this huge news. NASA is opening up the application window for a new class of astronauts.”   And I thought, “Why are you telling me this? This has no bearing whatsoever on our lives. We are on this path and that is a completely different path.”   And he said, “Well, I want to apply.”   And I thought to myself, “Well, I wanted to be a ballerina at one point in life, but that ship sailed. Like who doesn't say they always wanted to be an astronaut? Like this seems like a childhood fantasy.”   But he said, “No, I just want to apply. Like don't worry, all of our plans are gonna stay the same. They've never selected an Army physician before. I just, you know, I want to...” You know, the joke was that you'll always be a NASA applicant, right? And that'll be great. We'll laugh about it at family Christmases and stuff.   Except he kept making it through every gate. And so, in 2013 we got the call that completely took our life off of one set of train tracks and put it on another. At that time, we were currently stationed just outside of Washington DC at Fort Belvoir. We were supposed to be literally the next week moving to Germany. And that's how close these changes kind of came up on themselves. And so, we had to unravel everything for Germany and move to Houston, Texas, because that's where Johnson Space Center is.   And so, he began his training in 2013. I started my journey in learning a whole new culture, a whole new way of doing life. I'd never lived in a place that was at least not near a military base or within a military community. Didn't quite recognize at the time how much that shared sense of community had made things easier in terms of connecting with people before that and when I didn't have it.   So, it was probably our rockiest transition for me personally that I'd ever had in terms of friendships and getting connected. That's a big part of my story because I think friendship struggles are so common for adult women. It's just something that nobody really teaches us how to do and so a lot of women are very lonely.   But fast forward, he trained for several years until it was eventually his turn to fly. And in 2019, the only way to get to the International Space Station was to fly on a Russian Soyuz rocket. So, some people are very confused because they think, “Well, every space movie I've ever watched is taking place in Florida, right? Whether that's Apollo 13 or Armageddon or whatever. Why didn't he launch from Florida?”   Well, between 2011 and 2020, the Space Shuttle program had ended. SpaceX Crew Dragon had not yet started launching from Florida again. So, for about a 10-year period, the only way to get to and from the International Space Station was to ride a Russian rocket.   So, that's what NASA did. They went into partnership with the Russians, which of course makes things very interesting given today's kind of current political climate and all the world events. But that meant when it was Drew's turn to launch, we as a family had to travel to Kazakhstan, which is a country that I could not spell before 2019.   And so, if you don't know where that is, don't feel bad. I didn't either. I had to look it up. It's a former Soviet Republic really kind of in between Russia and Afghanistan. So, it is in the middle of nowhere. And when the Soviets were building their space program in the 1950s and 60s, they built their secret space city there in Kazakhstan. That's where they started their space program and they have kind of kept it unchanged and they continue to launch their rockets from there today.   It was a whole kind of world travel and cultural experience to take my four kids to Kazakhstan, which is a completely different cultural experience for really what came down to a very stressful, very emotional moment really waiting for that launch. So, unlike Florida, which you know when you watch on television, it's colorful, there's a lot of people, a lot of spectators, big people remember from the shuttle days big countdown clock, a loudspeaker kind of telling everybody what's going on... that's not how it is in Kazakhstan.   So, about 30 minutes before the launch, the kids and I were brought to this viewing area. And by viewing area I would say big field. It's not... there was kind of some grandstands area far at the other end of the field, but that's where all the space tourists stand and the press and all that kind of stuff and we didn't want to be near them. So, our escort brought us down to the end, the other end of the field, and it's just dark and it's quiet and there's no announcements. There's no countdown clock. It's just looking at your watch or your phone there just kind of in the dark and you just know that that Russian ground crew is going to launch that rocket at exactly 9:28 p.m. Not a minute earlier, not a minute later.   And so, standing there in the dark holding my kids' hands, and we can see the rocket in the distance only about a mile away, which by rocket launch standards is very close. Knowing that in a minute or 30 seconds or 10 seconds as it gets closer, it's either going to be one of the best days of your life, super exciting, super proud moment, or it's going to be the worst day of your life, and you could become a widow.   And as much as it's easy to kind of get complacent because incidents are so rare, but we all can remember any number of space disasters that have happened. Columbia, Challenger, those are very real. And with my time down here at Johnson Space Center, you come to learn those names and you meet those families and you meet those widows and widowers and you realize that space travel is dangerous. You know, at the end of the day my husband was in a little tiny capsule on top of a rocket full of highly explosive fuel. So, it's very scary.   And in that moment standing there thinking, “In 10 seconds my life is going to change no matter what happens.” Even if this goes perfectly, what happens next? I don't really know. It's kind of like having a baby. You can read all about it and assume things will be the way they're going to be, but until you're in it and then it happens, you don't really know how it's gonna go.   And so, it was a really overwhelmingly emotional moment because you think this could go sideways. And also, by the way, the world is watching live with me. So, if something goes wrong, I'm not able to process this privately. I will be experiencing it in real time with the rest of the world.   But even if it goes perfectly, what happens next? Like what does it look like to live on earth with a spouse in space and single parent for nine plus months while their other parent is in space? And you really don't know and it's scary to think like, “Gosh, what if something happens?” You know, he can't like come home early. Can't just like a business trip jump on a plane or a train and get home early. There's no coming back early. So, whatever happens, I'm on my own for better or worse. I'm on my own and I hope I have the endurance and the support system and everything I'm gonna need in order to be successful in this nine months.   Laura Dugger: (15:28 - 15:47) And my heart is pounding a little bit faster just as I hear you describe this. And I'd love to get back to your story, but first just to pause and wonder with that mixture of this adventure right in front of you and then your experience of army life, how did God meet you in all of that to reveal your choice of you're able to choose hope or fear?   Stacey Morgan: (15:47 - 22:32) Right. So, you know, when you take the time to step back and think, sometimes you don't see these patterns in your life until you kind of start putting them down on paper. And it was interesting for me to see how God had prepared me for that moment with other moments, especially related to military deployments in the past. Because certainly experiencing a rocket launch and all that fear and kind of this moment of where is my hope found in this moment, that was a varsity level moment.   But I'm so thankful that about ten years earlier God really started to prepare me for that moment with some other big moments. Like when my husband deployed for the first time.   I'll never forget, it was the height of the War on Terror. So, we were living in a military community which was amazing and a lot of my friends' husbands were also serving in the same military units or similar military units and they were deploying. The tempo was high so that meant, you know, six months deployed or longer, coming home for short amounts of time and then deploying again. Lots of action specifically in Afghanistan and Iraq at the time.   And so, lots of fatalities, lots of injuries, lots of grief, and for spouses a lot of fear because we knew what they were doing was very dangerous. And so, for me and my friends we kind of had this unspoken rule which I think a lot of people can understand which was, “Let's just not talk about this scariest thing because somehow talking about it makes it seem more possible.”   And as crazy as that is to say, people get that. You know, there's a lot of things we don't talk about because it's just too scary to think about. And so, for us the scariest thing in our life at that time was the fear that our husbands would not come home, that they would be killed in action. And that felt very real because we were going to memorial services, we were visiting people in the hospital, we were turning on the news and seeing what was going on in the world. And there was often communication blackouts because we knew that they were doing things that were very dangerous, very secretive.   And so, at the time I happily did what everybody else was doing which was, “Let's just not talk about it. Let's just kind of live life managing.” We felt like we were managing this fear, I think that's what I would have said at the time.   But then one day my friend Lisa, who's an amazing friend and she's always like two steps ahead of me on the wisdom scale, we were having coffee on her front porch and she turned to me and she said, “I've been thinking a lot about what life would be like if our husbands were killed.”   And this was like a bomb drop. I mean because we just were not supposed to be talking about this. Like here the rest of us had been avoiding all morbid thoughts about what could possibly happen with our husband and instead she had like turned and looked it straight in the eye.   And I was shocked. And so, I kind of sat up straighter and I said, “What do you mean?”   And she said, “Well, I've been thinking about it and it's not that, you know, life would certainly be hard and doesn't mean we wouldn't need counseling or our kids wouldn't need support, but life would still go on even if that happened. Life would still go on. Life would still be full of good things and God would provide and bring people around us to support us and I've just been thinking about that.”   And I was stunned. I was absolutely stunned because while the rest of us were too afraid to face that fear, in looking at it she kind of exposed it for what it was, which was certainly real and an absolute possibility that that could happen. But when she started walking down the path of like, “Okay, if this happened then what would happen?” You have to decide, “Do I believe God would really be with me or not? Do I believe His promises are true that He will be with me on good days and bad days and that He will draw people to me who will love me and support me? And have I plugged myself into friends and a faith community that would be there for me if that happened?”   And it was a game changer. That was probably one of, at the time, the biggest life-changing conversations I'd ever had as an adult because it really did shift how I viewed feeling afraid about things like that. And so, I had several opportunities... Drew deployed several times and then certainly doesn't take combat deployments to feel afraid like that. I know I have felt it before when my daughter was in the NICU, you know, and I had to leave her in the NICU and go home at night. I know I have felt it during this pandemic several times. I know I'm gonna feel it when I drop my oldest off at college this summer. You know, this moment where it just life feels very scary mainly because of the unknowns that come next and the fact that you have no control over those.   And so, that rocket launch moment was, you know, I felt like God was really prompting me in that moment to say, “Hey, if this rocket explodes like what will you do with that? Do you still trust me that I'm here with you and that I will still bring people to you and love you? Like is your support, is your foundation and your hope truly found in me or is it found in this rocket launch going successfully? Because it might not, and then what does that mean for you?”   And so, it really was this choice of am I gonna choose to live a life of fear, which is our default because if you do not choose something else we will always live a life dictated by fear of something. It's exhausting to live like that because once you conquer one fear another one's gonna pop up. Then they come in bunches and they just start layering on top of each other. Honestly it can lead to despair because there's plenty of things in the world to be afraid of and new ones just pop up every day.   So instead, I felt like God was offering me a new way of living and it really felt tangible in that moment of that rocket launch which is, “Hey, I hope that you will choose to find your hope in me. Just me. The one unchanging thing in this world that will be unchanging regardless of what happens with this rocket launch in 10 seconds. But if it goes well or if it goes poorly I am unchanging. You can rely on me. I will be with you in the best and the worst of times. And even if the rocket launch goes successfully and whatever happens in the next nine months, I'm with you there as well. So, you don't need to be afraid because I'm here with you. You can have hope that I will enable you to do what must be done no matter what happens tomorrow.”   Laura Dugger: (22:32 - 22:49) I'm so grateful that you chose hope and you chose faith. And then after all of that excitement and that adrenaline experienced on launch day, what did your life look like in the months to follow?   Stacey Morgan: (22:49 - 26:47) Yeah, it wasn't easy. You know I joke that those nine months really were like it was like a master class in all these little lessons I've learned throughout the years, but I'd never had to put them into practice at this level and all at the same time.   So, things like being honest about that I needed help. That, you know, there are times in the past where I have certainly wanted people to know or think that I had it all together and that I could do it all by myself especially, you know, I think every mom feels that way.   Certainly, military spouses, we take a lot of pride and feel like I'm doing this on my own.   And I realize now that I had certain seasons I have made life a lot harder for myself because I somehow thought that there was like an extra trophy if I finish the race by myself. I said that it was like, spoiler, there's no trophy. And also, I was just making it harder for myself.   And so, this season I could not fake it. Like past seasons I could fake it. This one I could not fake it. I had two teenagers, two tweens, a lot of hormones and then prepubescent and puberty things flying around. Just a lot of scheduling, a lot of driving, like just life. And then just the stress of living with someone who, you know, a spouse who was living in space and the stress of what does that do to your marriage, to parenting and, you know, parent-child relationships. Just every single piece of running a house, of parenting all the things, was solely on my shoulders and that's a big weight. And it was tough. It was tough.   So, I could not fake it. I had to ask for help. I had to be willing to ask for it and receive it, which are two different skill sets I found. It's sometimes you get good at one and not the other. I had to get really willing to be vulnerable as my friends and say things like, “I'm really lonely.” Can you know, it's like being honest. Like everything's not just, “Oh, this is so exciting. Oh, isn't it so great? Aren't we just so proud of them?” Yes, but at the same time sometimes I'm lonely. Sometimes I'm struggling.   Sometimes in my stress I would overly focus on trying to control my home life or what was happening within my own house and become not as pleasant of a person to live with because I was just trying to kind of regain some control in what felt like a little bit of a chaotic world and then you become not your best self and you know that. And so, I had to learn how to kind of get out of that survival mode and still have fun even when life is hard. And really just kind of accept that life isn't one thing or the other. You can be in a hard season and it still have good things in it. Life can be full of opportunities and challenges and one does not negate the other. And when you try to live your life by one narrative or the other, not only are you faking it but you make life harder than it needs to be and you kind of block other people out of it.   So, there was a lot of learning going on in there but we really all came down to that first decision of how am I gonna live my life in this season? Am I gonna live it fearfully, reactionary, hair trigger, you know, just stress all the time because I'm afraid of what comes next. I'm not sure if I'm gonna be able to handle it? Or am I gonna live a life of hope, which is of course like not wishes and dreams but it is anticipation that God will be with me no matter what comes down the pipeline. And sometimes that's divine comfort that is hard to explain but you just feel it. Sometimes it's people he draws to your life who literally will sit on the couch with you and just like hold your hand or give you a hug that moment you need it. Sometimes it's someone offering to carpool or take your kid out driving because they're trying to get their driver's license, you know?   But that's really the biggest thing for me. I talked about it in chapter one of the book because that's the foundation that really all those other lessons were built on.   Laura Dugger: (26:47 - 27:26) And I think also with your book, it was helpful to hear little insights into what it looked like for your marriage. And it was even interesting when you said it's really important for astronauts to have forms of entertainment and that you were so committed to being involved in Drew's life and that you two still found ways to stay connected. I just think that has to be encouraging to any married couples listening right now because you clearly had a big barrier to overcome. But what were some of those ways that the two of you tried as best as you could in that season to stay intimately connected to one another's lives?   Stacey Morgan: (27:26 - 31:19) Yeah, it's not easy. And I think there's kind of this fallacy that is kind of dangerous for especially young married I think to believe which is like in every season of your life you're gonna feel amazingly connected to your spouse and you're gonna constantly be growing in your relationship. And sometimes that's not true. Like sometimes one person has a job that takes them away from home or someone is sick or there are other issues going on in your life where the connection is just not as strong not because you don't want it to be but because the circumstances you find yourself in don't allow for that.   And certainly, while my husband was in space that was a lot of challenges to feeling connected. I mean there's good communication but there's a difference between like quality and quantity, right? So, he could call me on the phone every day but because of the time differences and his schedule the only time he could call me was between 4:00 and 5:00 p.m. my time, which as any person knows and with any kids, is like the worst time of the day. Like everything's happening, the wheels are coming off, homework, pickups, dinner prep, like all that kind of stuff was crazy.   So, needless to say, I was not able to sit down and have like a heartfelt drawn-out conversation. And then kids hate talking on the phone so he wasn't really talking to them during the day. I'm like, you know, my eight-year-old isn't gonna send him an email. So, you know, there wasn't like a lot of quality or quantity conversation with the kids which of course puts a little stress on your marriage too because you worry about that.   And then we have one video chat a month and you want it to be fun. You want it to kind of be good for the kids as well as him but it's a very, you know, it's one hour to share between five people and so that's not a lot of time. And so, the reality is that for that season there was a lot of, I would say, relationship treading water. And you're, you know, the goal is just not to let things go downhill, which you can easily do in life when you and your spouse are experiencing the same event but from different points of view. And that's what we were doing. You know, we were sharing the mission but from two vastly different points of view.   And so, you do your best. But the difference is I think you have to in order to kind of come out on the other end better, you have to have a kind of a mutual commitment that, “Hey, we're going to... we are eventually going to come back together on this. We can't change the circumstances. I can't make the time difference different. I can't give you more time on the phone. I can't... there's things I just cannot change. But we are committed as a team to doing the best we can right now and when this circumstance changes, in this case when he came home, we're gonna kind of back up again and do some story sharing and reconnect about some things that we just didn't have the opportunity to in the past.”   And so, it's a little bit kind of like two steps forward one step back but eventually you still come out ahead if you are committed to trying to come back together and share those experiences in one way or another. Where you run into kind of danger is if people start experiencing two different things and then they never come back together so the gap just kind of keeps widening and widening. And then you hear when people say like, “Yeah, I woke up and I felt like I was living a different life than the person who was sleeping next to me.”   And so, reminding us to ourselves that we are a team even though we were experiencing the same thing. I didn't know a lot about a lot of the things he was doing. He didn't know a lot of stories about how things were for me. And so, it's okay to tell them later if you don't have the ability to tell them in the moment as long as you both have the goodwill and you prioritize coming back together eventually.   Laura Dugger: (31:19 - 34:26) And now a brief message from our sponsor.   Did you know you can go to college tuition free just by being a team member at Chick-fil-A East Peoria? Yes, you heard that right. Free college education. All Chick-fil-A East Peoria team members in good standing are immediately eligible for a free college education through Point University.   Point University is a fully accredited private Christian college located in West Point, Georgia. This online self-paced program includes 13 associate's degrees, 17 bachelor's degrees, and two master's programs, including an MBA. College courses are fully transferable both in and out of this program. 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We love producing free content that's available to everyone around the world with our monthly newsletters when you sign up for our email list and with our weekly episodes. We pray that this has been a benefit to you. That if any episode has ever impacted you, what we ask is that you will partner with us now and generously and prayerfully give financially before the end of the year. There's multiple ways to do this. Online at thesavvysauce.com, you can donate through Stripe,  PayPal, or Venmo with just a simple click. Or you can send snail mail to us at Savvy Sauce Charities, P.O. Box 101 Roanoke, Illinois, 61561. We hope you choose to support us today and during this season especially.   It sounds like you really leaned into your friendships. So, what would you say you've learned about community both before and after your experience of launching Drew into space?   Stacey Morgan: (34:26 - 38:07) Well, I tell you what, I realized that as an adult often a lot of us don't really know how to do friendship well. And our culture is so, it so values independence that we often convince ourselves that if we tell our friends or our community that we need help or just kind of show our true heart for how important it is to us, that somehow that's gonna be kind of like devalued or we're gonna feel weak. And I realized like, “Man, I wasted a lot of years trying to be tougher than I really am.” And I wish I could go back and change that because in this season, mainly because I had no choice. And so, God really used this opportunity to show me like, “Hey, I'm gonna kind of like force you to open up your heart, be vulnerable with this small group of really trusted friends and like just trust me to see what happens next.”   And I did and it was a game-changer. I mean, I have a lot of deep feelings but I put a little bit of a tough exterior and I forced myself to be super honest and super vulnerable with my friends and say things like, “I'm lonely or I don't even know what I need but I'm just feeling exhausted or angry or this is really frustrating to me or I need help with this and I don't even know where to begin.” And just let those friends step into my life in a really intimate way.   And you know, I think we've all had a friend at some point who has asked for help and we have been so happy to help them and we've never thought less of them for it. But somehow when it comes to our own time we're like, “Oh, I don't want to trouble anybody. Oh, they're gonna think I can't handle it.” Or like, “Well, this is like I made this bed so I better lie in it. You chose to have all these kids, you chose this career, you chose this whatever, like this is your problem.” But we would never say that about another friend. And so, I don't know why we are harder on ourselves than we are on our friends because it's not right. Most of our friends are happy to help us. They love us helping us, being with us, comforting us, supporting us. That's how they show how important you are to them and we need to let them do that.   I've also gotten better about verbalizing the feelings that I had always felt inside but I felt awkward verbalizing. Like, “Thank you for being my friend.” Or like, “Thank you for just spending this time with me,” or, “You are an important person in my life.” Words that we say to our kids, that we often say to our spouses, but sometimes for me at least felt weird saying to friends and I'm really trying to get better about that. That was a great nine months of practice. It doesn't come easy or natural I think to anybody but it's a game changer. Like why not tell your friends how much they mean to you?   So, community is essential. Like don't try to lone wolf this life. I've certainly had some more extreme experiences than probably the average person, but the principles are the same. Get plugged into community and have multiple circles of community. Certainly, your faith community but also you know if you work, if you go to the gym, if you go to school, like your kids' friends, like there's so many circles of community and don't be afraid to just jump right in and get connected. And you've got to do it before you are in crisis. You've got to kind of invest in these friendships so that you know them and can trust these friends so that when those seasons come that are hard you have this small group of people who you can rely on. It will be a complete game changer in your life when you have a small, could be one person, can be two people, trusted people who can journey with you.   Laura Dugger: (38:07 - 38:34) I could not agree more. I really think that friendship is one of the most precious gifts were given in this life. And going back to your marriage we had discussed that time of separation but then there was a whole other season of transition as well. So, what was it like to come back together after being apart for nearly 10 months?   Stacey Morgan: (38:34 - 42:55) Yeah, so it's funny there's always these Hollywood romanticized versions of what reunions must look like whether that's a military deployment reunion or you know when an astronaut comes home. And I think people assume it's some kind of like hot sexy romantic can't keep hands off of you but the reality is far different, right? Because it's... I mean maybe it is, maybe that's how it is for some people. I will just say for us, you know, when you've been living an independent life for however long, whether that was you know a six-month or an eight-month deployment or a nine-month deployment to outer space, you know I was living my own life fully independent for that long where I made all the choices. I didn't have anybody looking over my shoulder or you know there's a little bit of independent freedom there when you're the only one kind of making the big decisions.   And so, when that person comes back into your life, which you want them to come back, you're happy they're home, but there is this awkward transition period. It's definitely an opportunity for some tension because now there's another opinion back in the mix, right?   Like I had to kind of adjust my way of doing life for another person who had a valid opinion, another decision maker. The kids had to adjust to having another parent back in the house. You're kind of getting to know each other so there is a little bit of a sniffing out period where you're like, “Hey, nice to meet you.” Because we all change. You know you could be gone from someone for a month, you know, you're not the same person you were today as you were last year or six months ago or maybe even a month ago. So, anytime someone comes back in your life they're different, you're a little different. You're like my friendships had shifted over those ten months, like my work had shifted, everything in my life had moved on and he had not been there in the house with me to experience that so there was... it was a whole new set of experiences and a new person to get to know again.   Now he came home and what made it a little bit more dramatic was that Drew came home in the startup of the pandemic. He came home in April of 2020 which at the time I think we weren't sure, “Are we going up? Are we coming down?” We know now looking back we realize things were just ramping up; the world was, we were all still very confused about what's the best thing to do can we all the things you know. So, NASA pretty much brought him home and then he came home to our house after just a few days in kind of the quarantine facility there on Johnson Space Center. But then he came back to our house and then it's like he never left because all of the normal stuff that would happen when you come home from space like travel and meetings and all these kind of things were all canceled or postponed.   And so, instead of kind of like getting to know each other slowly it was like zero to sixty. I mean he was home and he didn't go anywhere, none of us could go anywhere. So, we joke that the irony that he was in space with five professional crew mates in a small space and then he came home to live in our small space with five amateur crew mates who are certainly not nearly as gracious or accommodating or helpful as the professional astronaut and cosmonaut crew mates he had. The irony is not lost on us. So, he came home I don't think we've ever spent that amount of time together you know 24/7 in the same house with all four of our kids, no school, nowhere to go because everything's closed. And so yeah we're getting to know each other in this kind of Petri dish of new experiences as the world is also kind of like upside down and everything's unusual.   So, in the end it was okay. I joke like we did a lot of “I was like let me go do this puzzle I just need some alone time” or “I'm going for a walk around the neighborhood please don't text me. I'll be back when I'll be back I just need a few minutes to myself.” I think everybody has had that moment in the during the last two years where you're just like, “I just need a few minutes alone please,” you know in my if you've been trapped in your house with somebody who you're not normally with 24/7.   Laura Dugger: (42:56 - 43:17) Well sure and with your experience, mental health is very important for the family of the astronaut and the astronaut themselves. Wasn't it your psychologist who is saying typically when you come back and enter this time of reentry and reuniting you do little bit by little bit because that tends to be wiser?   Stacey Morgan: (43:17 - 45:22) Yes, that's right. They call it titrating a return. That's a principle they have in the military as well which is they would normally come back from a deployment for at least the first couple weeks back from a long trip away they would go to work every day for several hours because it's you know psychologically difficult for two people who have been living very independent lives to come back together just with like zero transition. The military has learned this over the last 20 years you know that you could go from a combat zone to mowing your lawn in 24 hours. That's stressful especially if you add in you know marriage baggage, kids you know nagging kids or issues like that, financial struggles, that's a kind of what can be a breeding ground for some really difficult situation. So, it's best to let people get to know each other again a little bit at a time.   Like you said the normal return from space was kind of the same thing. It would be come home and then you'd have some physical therapy, you'd have these different meetings and it would be a little bit like going to work for several weeks while they're getting their body and everything back to normal. Then, you kind of could have this kind of extended time at home but it gave both people the ability to kind of like reintroduce themselves to each other in bits and pieces and just kind of ease into it. But we did not have that luxury so we kind of had to create it ourselves. And I am glad again that we had those past experiences to know where the potential minefields were. If you were not prepared you could be very disappointed if you went into it thinking, “Oh, they're gonna come home, it's gonna be like romantic. We're gonna be like together and loving it all the time and just connecting so deeply. It's gonna be amazing.” And then the first time that your spouse is like, “Why are you emptying the dishwasher like that?” It's important to know like, “Yeah, if there is going to be tension it is going to be awkward. That's okay that is part of the normal cycle and it's gonna be okay.” But I'm glad that we had that knowledge beforehand because it could be tough.   Laura Dugger: (45:22 - 46:07) Well and Stacey another reason that I really appreciate you being willing to let us enter your story with you. When we have different careers or we have someone in the military and a civilian who's not involved, there's so much room for assumptions and maybe not always assuming the best. There's opportunity for miscommunication so I'm just wondering about the person who's hearing this and what if they're thinking, “Well that sounds irresponsible or even selfish of Drew to choose this path if he's a husband and father.” So, how would you offer that kind of person another perspective that they might be missing?   Stacey Morgan: (46:07 - 48:20) I mean I would say is when it comes to astronauts for sure, you know, these are not like hot-rodding thrill-seeking people. In fact, I would say I think a lot of people make the assumption that people who do some of these higher like physically higher risky jobs must be like thrill-seeking you know just thrown caution to the wind about everything in their life. Actually, nothing could be farther from the truth. I think you would find that we certainly and I would you know I think a lot of people in the same career field are similar and that we are good risk calculators. And that like policemen, like firemen, like military personnel you know it's an act of service to be in this job. These are not just like you know space tourists or billionaires getting on a rocket for fun. These are professionals who have chosen a career field of service and whether that is as a policeman, a fireman, a service to the nation, service to humanity, service to their community and they all play a part in that.   I think most people recognize that that it is you know there's something to be said for the person who chooses a career that has a level of risk because they feel called to it and because thank God for people who will take on risk and are willing to potentially sacrifice themselves for someone else. I mean I think it's kind of a higher calling which is why in general in our culture we honor them and rightfully so. It is risky, it's very risky. They certainly don't do it for the money. I don't think anybody in any kind of government service would say that they're doing it for the money, that's for sure. You know they're doing it because they feel called to something bigger than themselves and to serve their fellow man in some way. That's certainly I know how we feel as a family that his choosing to transition as an Army physician into being still in the Army but serving in this capacity was just the next level up. The way he could serve our community, our country, our nation and all of humanity and he really is its service first. It's the opposite of selfish; it is selfless service really.   Laura Dugger: (48:20 - 48:55) Mm-hmm thank you for that. I just say amen to everything you just said. Really it's service from your entire family that requires a sacrifice from each of you like you said for the greater good. And I think something else that you pointed out so well in your book was that having this value more so of security or not living into this calling that you said this calling was put upon your lives that could actually be idolatry if you're starting to place a higher value on security or anything else other than God and so I think you model that well.   Stacey Morgan: (48:55 - 51:13) Thank you. Yeah I think a lot of people you know sometimes these idols creep up on us we don't realize that we have put something on a pedestal until it gets threatened to be taken away from us and all of a sudden our reaction is over the top because we're you know you realize, “Gosh, I'm finding my security in this thing I'm finding my identity in this thing whether this thing is a job, another person, a political party, a scientific breakthrough whatever it is.” Right? Like and I think a lot of people, I certainly felt it you know in that launch moment like, “Am I finding my identity in being married to this person or him having this job or this launch being successful? Because if I am in about 10 seconds my world may crumble because if that could all be taken away from me.” And in that yeah I think we all kind of have probably had a moment especially in the last two years where for a lot of people something that they have built their life on has been either taken away from them or has it has been threatened to be taken away because of the pandemic a job a person in their life you know a relationship your kids going off to school every day I mean whatever it is that you've built in your life and you have put on this pedestal and you kind of made without even realizing it have started to place more hope in those things remaining unchanged than you have in God. And all of a sudden when those things are threatened you have this over-the-top emotionally fearful response that's kind of an indicator I think to all of us like when we have that is like, “Whoo my fear and my response should tell me that I seem to be very very afraid that this is going to be taken away from me because I am putting too much hope in it. Instead, I should be taking that and putting it back where it belongs. I should reprioritize where I am finding my hope and the only unchanging thing that we can build our foundation on is God. Everything else, every person, everything, every job, every whatever it is can and could possibly be taken away from you and on your deathbed will be.” So, you know you can't help but have a little bit of self-reflection there.   Laura Dugger: (51:13 - 51:23) Well and then for all of us how do you recommend that we all can rediscover our fun side when we've been trapped in survival mode for too long?   Stacey Morgan: (51:23 - 56:05) This is a great question because I think all of us have felt this definitely in the pandemic. You know this part in your life where everything in the world feels very chaotic and so you try to regain some control in your own life by maybe regimenting your kids a little more, cleaning your house a little more, you know, controlling things at work or whatever your environment is. And without really realizing it you become this just like survival mode like your day just becomes about making things easier for yourself, streamlining things, making things just go go go. And you wake up one day and you were like, “I'm exhausted. Like why am I so tired? Why am I why do I have like no joy? Why do I just feel unhappy?” And you realize that you have not done anything other than just be like surviving and cleaning and doing work or whatever it is like you have just been doing the basics with no fun whatsoever.   So I have been there I hit that a bunch of times in the pandemic, but I certainly hit it when Drew was in space because it's really hard being a single parent and managing all of the emotional burdens and the logistics of it. And I realized that I was cleaning a lot I was kind of getting a little bit more trigger angry with kids or people who you know were making me upset because when you're in survival mode it's all about just like “Get out of my way let me do what I want to do,” it's about getting things done quickly and other people become an annoyance instead of a joy in your life.   So it's all about going back to something that that fills you up and it can be something really frivolous it can be something like it's very it's 100% unique to you and so I can't tell you what that thing is but I would say the first step in kind of getting yourself out of survival mode and kind of getting back to your your whole self is asking yourself the question like, “What do I enjoy?” Not for its educational value, not for its good cardio exercise or and not what your kids enjoy, not what is Instagram worthy, or anything like in your soul what fills you up? Is it reading? Is it watching movies? Is it riding bikes? Is it roller skating? Is it you know eating Mexican food? Like what is it that you enjoy doing that when you do it you just feel like more of yourself?   And then just go do it tomorrow. Like it's gonna take prioritizing time probably some money but that is as much of a part of who you are how God created you. He didn't make you this like worker bot or like just a mom or just a wife or just a daughter or a sister like He made you a whole person and a huge part of who you are are these things that you enjoy. And you cannot continue to pour into other people or work or your community if you are never getting filled up yourself. You will just dry out, you will be burnt out, you'll be unhappy and you'll actually be worse in all these other areas where you were trying to work hard because you're just gonna be like a shell of yourself.   So, for me it was prioritizing time with friends. It was... I got this crazy flyer on my front door for roller skating lessons and I had this fantasy of being a really good roller skater that stemmed from like when I was eight and so I signed my girls and I up for roller skating lessons which was hilarious and very humbling but it was just silly. It took time, we had to prioritize the time on every Saturday it took money, but it was just fun. It had no educational value my kids will look back on it and be like, “What was that all about? I don't even know.” But it was great because even in the midst of a stressful season like that was a very stressful season, undeniable, but as part of that narrative it will not only be like, “Yeah it was really tough when my dad was away and you know my mom had to like single-parent us but that was also the season where my mom took us to roller skating lessons. Isn't that weird? That was so weird.” And we'll laugh about it.   And so, it's just about finding something that you want to do and then just unapologetically spend the money, spend the time, and invite a friend to do it with you again. Doing something with a friend is always more fun than doing something alone. Don't feel like you have to justify it or explain it to everyone you don't need to take pictures to post online you don't need to tell it just just go do it and have a good time. It's amazing how when you do that suddenly like those dust bunnies or that email that had a weird tone that you got don't annoy you as much as they used to because your kind of like finding your whole self again.   Laura Dugger: (56:05 - 56:27) That's helpful to remember to live life to the fullest and be ready for the next adventure that life's gonna throw at us. Yeah. And just as a bonus can we just ask what are some of the most common questions that you and Drew answer about space?   Stacey Morgan: (56:27 - 57:25) That's a good question. A lot of like personal hygiene questions about teeth brushing toilets how do you know take showers or whatever and of course the answer is they don't take showers. But and then of course a lot of people want to know, “Hey I've always been interested in becoming an astronaut how does somebody do that?”   And there are so many resources online people you know I say, “Look go online read all about it. There's amazing videos NASA puts out an incredible amount of resources that you can read up on but at the end of the day do what you are most passionate about because the likelihood that you, or your nephew, or your cousin, or your co-worker, your son, or, whoever it is that you know is convinced they want to be an astronaut the likelihood of them being an astronaut is very low. So you should do what just fills you up do a career and a life that you are passionate about and if God calls you to that path those doors will open but if He doesn't you'll still be living a life fully within God's purpose for you.”   Laura Dugger: (57:25 - 57:39) And Stacey you're such an incredible communicator both in this interview time together but also really enjoyed your book. And so, if people want to follow you to hear what you're up to next, where would you direct them online?   Stacey Morgan: (57:39 - 58:41) Sure well they can go to my website StaceyMorgan2000. That's like Stacey Morgan two zero zero zero dot com. That has my blog that has links to a different podcast like this that I've been on and they can check that out. They can find me on Instagram same handle StaceyMorgan2000.   And you know if people want to reach out, I love when people have been sending me messages lately after they've read the book it's been so awesome. You know I tell people like I certainly didn't write this book for the money I'm actually donating all my book proceeds to charities that support military families. So, I've been joking like, “Hey read the book if you don't like it the worst that happened is you donated to a military charity. If you do like it buy ten copies and give one to all your friends. But if you do like it I love it when people send me messages and just tell me kind of like what resonated and how it spoke to them.” That's just been one of the I would say the coolest aspect of completing this project was kind of putting it out there and then getting to see how God uses it in people's lives.   Laura Dugger: (58:41 - 59:02) There were so many things that resonated but off the top of my head if anybody has a copy of the book they'll have to turn to the part about baloney on sale friends. And Stacey you may know that we're called The Savvy Sauce because savvy is synonymous with practical knowledge and so as my final question for you today what is your savvy sauce?   Stacey Morgan: (59:02 - 1:01:08) Well I'll piggyback off your baloney is on sale friends' reference and that would be: pick up the phone and text your friend. We didn't need a study to show us this because I think most of us have just known this in our soul but there is an endemic of loneliness in the world right now as you know we've got all these ways to connect and yet people feel more disconnected. They feel more lonely especially women and what I learned through my own kind of relationship struggles over the years is that everyone's waiting for someone else to go first. That you in that moment you feel like you're the only person who's feeling lonely and alone and that everybody else is in these friend circles and you're just somehow on the outside. But the reality is that pretty much everybody feels the same way you do and everybody's sitting at home wishing someone would just text them and invite them to coffee.   So that's my practical tip is don't wait, go first be the bold friend or even acquaintance like it doesn't have to be someone that you are super besties with. But those baloney is on sale friends like I said you have to read the book and understand that that is like a special category of friendship that's the kind of friendship that our soul longs for but those things don't appear or like pop out of the ground. That kind of friend doesn't just show up it's developed over time it's invested in and cared for and loved and it starts with literally a text to go get coffee. That's how every great friendship story begins. So, if that's you, if you feel like yeah I don't have this close friend who I can do something with I'm lonely. Okay take that first step be the one who picks up the phone send that text message to the woman from church, or the woman from the gym, or that friend you haven't talked to in a while and just invite them over for coffee. Nothing fancy nothing crazy no agenda just come over for a couple hours for coffee. Every single person I know who does this no one ever regrets inviting a friend over for coffee. That's the first step that we can all take into just feeling more connected and having those kind of friends that we want.   Laura Dugger: (1:01:08 - 1:01:31) Love it. Well Stacy your book definitely changed my perspective on risk and I was so hooked on all the stories that you shared so I believe that your book is truly a gift to anyone who chooses to read it and your faith is very inspiring so thank you for sharing your journey with us and thank you for being my guest.   Stacey Morgan: (1:01:31 – 1:01:33) Well, thank you it's been great.   Laura Dugger: (1:01:33 – 1:05:16) One more thing before you go, have you heard the term gospel before? It simply means good news. And I want to share the best news with you, but it starts with the bad news.   Every single one of us were born sinners, but Christ desires to rescue us from our sin, which is something we cannot do for ourselves. This means there's absolutely no chance we can make it

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December 5, 2025#WhatILearnedTodayDownload The Daily MoJo App: HERE"Ep 120525: Freedom Friday: He's Black? | The Daily MoJo"The content covers significant events and themes, including the investigation of Brian Cole related to the January 6th bombing, the fallout from a Jaguar ad campaign, and the emotional impact of cemetery practices. It also discusses the Challenger disaster, financial initiatives for children, and the role of social media in fundraising. Personal anecdotes highlight societal norms regarding appearance and the importance of accountability in decision-making.Phil Bell - TDM's DC Correspondent  - Is LIVE once again for Freedom Friday to discuss the mortgage dilemma. All American Talk ShowAllThingsTrainsPhil on X: HERETom Speciale - National Security Consultant - Joins the program to discuss just about everything that's wrong in DC and that infamous finger stabbing from John Brennan!Tom on X:  @Speciale4VAWebsite: https://thomasspeciale.com/Our affiliate partners:Be prepared! Not scared. Need some Ivermection? Some Hydroxychloroquine? Don't have a doctor who fancies your crazy ideas? We have good news - Dr. Stella Immanuel has teamed up with The Daily MoJo to keep you healthy and happy all year long! Not only can she provide you with those necessary prophylactics, but StellasMoJo.com has plenty of other things to keep you and your body in tip-top shape. Use Promo Code: DailyMoJo to save $$Take care of your body - it's the only one you'll get and it's your temple! We've partnered with Sugar Creek Goods to help you care for yourself in an all-natural way. And in this case, "all natural" doesn't mean it doesn't work! Save 15% on your order with promo code "DailyMojo" at SmellMyMoJo.comCBD is almost everywhere you look these days, so the answer isn't so much where can you get it, it's more about - where can you get the CBD products that actually work!? Certainly, NOT at the gas station! Patriots Relief says it all in the name, and you can save an incredible 40% with the promo code "DailyMojo" at GetMoJoCBD.com!Romika Designs is an awesome American small business that specializes in creating laser-engraved gifts and awards for you, your family, and your employees. Want something special for someone special? Find exactly what you want at MoJoLaserPros.com  There have been a lot of imitators, but there's only OG – American Pride Roasters Coffee. It was first and remains the best roaster of fine coffee beans from around the world. You like coffee? You'll love American Pride – from the heart of the heartland – Des Moines, Iowa. AmericanPrideRoasters.com   Find great deals on American-made products at MoJoMyPillow.com. Mike Lindell – a true patriot in our eyes – puts his money where his mouth (and products) is/are. Find tremendous deals at MoJoMyPillow.com – Promo Code: MoJo50  Life gets messy – sometimes really messy. Be ready for the next mess with survival food and tools from My Patriot Supply. A 25 year shelf life and fantastic variety are just the beginning of the long list of reasons to get your emergency rations at PrepareWithMoJo50.comStay ConnectedWATCH The Daily Mojo LIVE 7-9a CT: www.TheDailyMojo.com Rumble: HEREOr just LISTEN:The Daily MoJo ChannelBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-daily-mojo-with-brad-staggs--3085897/support.

December 5, 2025: SHRM reports that AI is accelerating the collapse of traditional entry-level roles, forcing companies to rethink how they develop early-career talent. A WIRED investigation reveals what happened when a startup tried replacing employees with AI agents—and why it quickly fell apart. The CEO of NTT DATA tells Reuters that the current AI bubble will be short-lived before a much larger wave of transformation. A new Times of India story shows that young remote workers are losing career momentum due to reduced visibility and fewer opportunities for mentorship. The Hechinger Report uncovers why "no degree required" is still largely a myth as employers continue to favor credentialed candidates. And a new Challenger report finds more than 71,000 layoffs as companies restructure around evolving skill needs.

MRKT Matrix - Thursday, December 4th S&P 500 is little changed as investors look to rate decision next week (CNBC) Layoff announcements top 1.1 million this year, the most since 2020 pandemic, Challenger says (CNBC) Americans head to dollar stores as affordability crunch pinches consumers (FT) Meta's Zuckerberg Plans Deep Cuts for Metaverse Efforts (Bloomberg) Alphabet's AI Chips Are a Potential $900 Billion ‘Secret Sauce' (Bloomberg) Paramount Raises Concerns About Netflix's Bid for Warner Bros. Discovery (WSJ) --- Subscribe to our newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://riskreversalmedia.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MRKT Matrix by RiskReversal Media is a daily AI powered podcast bringing you the top stories moving financial markets Story curation by RiskReversal, scripts by Perplexity Pro, voice by ElevenLabs

Idaho Public Television's latest documentary reveals how a local sculptor has immortalized Challenger astronaut Christa McAuliffe in bronze. 

Initial jobless claims and Challenger layoff data come ahead of the open after ADP's weak report yesterday raised rate cut odds. Salesforce and Snowflake results are also in focus.Important DisclosuresThis material is intended for general informational purposes only. This should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.All names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Supporting documentation for any claims or statistical information is available upon request.Past performance is no guarantee of future results.Diversification and rebalancing strategies do not ensure a profit and do not protect against losses in declining markets.Indexes are unmanaged, do not incur management fees, costs, and expenses and cannot be invested in directly. For more information on indexes, please see schwab.com/indexdefinitions.The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.Fixed income securities are subject to increased loss of principal during periods of rising interest rates. Fixed income investments are subject to various other risks including changes in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events, tax ramifications, and other factors.All expressions of opinion are subject to change without notice in reaction to shifting market, economic or political conditions. Data contained herein from third party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.Investing involves risk, including loss of principal, and for some products and strategies, loss of more than your initial investment.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.Spotify and the Spotify logo are registered trademarks of Spotify AB.(0131-1225) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

The U.S. job market is showing fresh signs of strain as employers announced more than 71,000 layoffs in November — a 24% increase from last year — according to Challenger, Gray & Christmas. Through November, job cuts have risen 54% compared to 2023, reaching their highest level since the height of the pandemic. Subscribe to our newsletter to stay informed with the latest news from a leading Black-owned & controlled media company: https://aurn.com/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

En el episodio de hoy de VG Daily, Eugenio Garibay y Juan Manuel de los Reyes desmenuzan un inicio de mes cargado de señales mixtas para los mercados. La conversación arranca con los datos de empleo publicados por Challenger & Grey Christmas, que no solo muestran dinámicas de despidos y contrataciones hacia el cierre del año, sino también cómo la inteligencia artificial comienza a distorsionar patrones laborales tradicionales y a reconfigurar la lectura de riesgo en Wall Street. Desde ahí, el análisis fluye hacia las probabilidades de recortes en tasas de interés, un tema que ha sostenido y a veces tensionado al mercado en las últimas semanas, especialmente conforme los analistas recalibran sus expectativas para diciembre y el primer trimestre del próximo año.El cierre lo domina Meta, por un lado, la Unión Europea amenaza con una posible multa millonaria y por el otro, la acción sube en el premarket impulsada por planes internos de recorte de gastos en el metaverso, reactivando el debate sobre hacia dónde debe pivotear la empresa en su próximo ciclo estratégico.

Sissy and David explore the bold, protective world of Enneagram 8s, celebrating their fierce loyalty, honesty, and justice‑driven strength while also naming common struggles like intensity, difficulty showing vulnerability, and quick reactions. They offer practical guidance for eight parents and caregivers—soften tone, stay calm, practice vulnerability and repair—and ideas to help eight kids use their power for good, feel respected, and grow into balanced leaders. Resources mentioned: The Enneagram Made Easy by Elizabeth Wagele and Renee Baron – used as a simple tool to help kids identify their number. The Road Back to You by Suzanne Stabile Love And Logic Series – multiple books for different ages, educators, and grandparents; recommended especially for parents raising potential eights because of its focus on getting out of power struggles. . . . . . .  Sign up to receive the⁠ bi-⁠⁠⁠⁠⁠monthly newsletter⁠⁠⁠⁠⁠⁠ to keep up to date with where David and Sissy are speaking, where they are taco'ing, PLUS conversation starters for you and your family to share! Access Raising Boys and Girls courses here! Connect with David, Sissy, and Melissa at ⁠⁠⁠⁠⁠⁠⁠⁠raisingboysandgirls.com⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Owen Learns He Has What it Takes: A Lesson in Resilience⁠ ⁠Lucy Learns to Be Brave: A Lesson in Courage⁠⁠ . . . . . .  If you would like to partner with Raising Boys and Girls as a podcast sponsor, fill out our⁠ ⁠⁠⁠⁠⁠Advertise With Us⁠⁠⁠⁠⁠⁠ form. A special thank you to our sponsors: QUINCE: Go to ⁠Quince.com/rbg⁠ for free shipping on your order and three hundred and sixty-five -day returns. THRIVE MARKET: Head over to ⁠ThriveMarket.com/rbg⁠ to get 30% off your first order and a FREE $60 gift.  NIV APPLICATION BIBLE: Save an additional 10% on any NIV Application Bible and NIV Application Commentary Resources by visiting faithgateway.com/nivab and using promo code RBG. OUR PLACE: Stop cooking with toxic cookware, and upgrade to Our Place today. Visit fromourplace.com/RBG and use code RBG for 10% off sitewide. HIYA: Visit hiyahealth.com/RBG to get 50% off your first order. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is personal — and powerful.A recent situation with a close family member brought up a wave of unexpected hurt and confusion right as the holidays approached.What I didn't know at the time was that this moment would become a living, breathing example of healthy conflict, emotional empowerment, and generational pattern-breaking.Most of us grew up believing that conflict is something to avoid, smooth over, fix, or fear.But healthy conflict isn't chaos — it's clarity.And this experience revealed how quickly we can slip into the Drama Triangle (Victim, Rescuer, Persecutor)…and how consciously we can shift into the Empowerment Dynamic (Creator, Coach, Challenger).In this episode, I walk you through:*The moment of rupture with a close family member*What victim, rescuing, and persecutor thoughts sounded like in real time*How I recognized the pull into old patterns*Why conflict is a necessary ingredient in healthy relationships*What it looks like to process hurt without assigning blame*How I shifted into Creator, Coach, and Challenger energy*The surprising gift I found inside the discomfort*Why the holidays don't cause our stress — they reveal it*How this conflict became an unexpected mirror of my own growthThis isn't about perfection or staying “zen.”It's about staying honest, grounded, and self-responsible when the old patterns tug at you hardest.If you're navigating family dynamics, emotional triggers, or unexpected tension during the holidays, this episode will give you a new lens — one rooted in empowerment instead of reactivity.Key Insight:Healthy conflict isn't about winning or fixing.It's about allowing the relationship to hold the truth of both people — without abandoning yourself in the process.Reflection QuestionWhat uncomfortable moment in your life might be revealing something deeper beneath the surface?Resources & Support:HOLIDAY BREAKTHROUGH SESSION: https://www.dianesorensen.net/call- Special pricing is good only through Dec. 31, 2025. Give yourself and your family the gift of PEACE this season. Drama & Empowerment Resource mentionedin this episode:https://www.dianesorensen.net/drama-to-empowermentConnect with Diane:Instagram: @dianesorensen.bbFacebook: https://www.facebook.com/diane.sorensen.589Join the conversation — share your takeaways or questionsfrom today's episode by sending me a message on Instagram or Facebook. I love hearing from you!Work with Diane:Diane Sorensen's Coaching Programs are where boundarywork becomes the bridge from chaos to connection.You'll learn to transform your triggers, lead with compassion, and create emotionally safe relationships built on authenticity, not approval.Reclaim your CALM, speak your TRUTH, and live FREE.→ Submit an inquiry or learn more: www.dianesorensen.net/contact→ Explore free guides and resources to support your growth: www.dianesorensen.net/ → Join the weekly newsletter for insights, tools, and support deliveredstraight to your inbox: www.dianesorensen.net/email-list 

Welcome to the Personal Development Trailblazers Podcast! In today's episode, we're helping high achievers overcome burnout and find more peace, presence, and purpose.Jessica Logue Gruss is a National Board-Certified Health & Wellness Coach, corporate consultant, and founder of And Then She Woke, a coaching practice that helps high-achieving professionals rebuild balance, purpose, and presence without losing their edge.A former healthcare operations leader and stage-four cancer survivor, Jess knows firsthand what it takes to succeed in high-pressure environments—and how easily that success can come at the cost of health and happiness. Her work now centers on helping entrepreneurs and professionals redefine performance through nervous system regulation, intentional living, and mindset mastery.In addition to her private coaching practice, Jess serves as a consultant and community leader for Change by Challenge, where she's helping launch The Challenger's Circle—a new platform for growth-minded individuals to connect, learn, and rise together.Her signature philosophy, Peace as a Power Move, is changing the way ambitious people think about success—proving that calm and confidence aren't the opposite of achievement; they're the foundation of it.Connect with Jessica Here: Facebook: https://www.facebook.com/Change.By.ChallengeInstagram: https://www.instagram.com/change.by.challenge/LinkedIn: https://www.linkedin.com/company/change-by-challenge/posts/?feedView=allWebsite: https://www.changebychallenge.com/jess-grussGrab the freebie here: https://www.changebychallenge.com/challengers-circle===================================If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.Thanks for watching the Personal Development Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. QUICK LINKS: APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-applicationDIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Randy Walsh is a former pilot and author. He has written books on the alleged moon landings. He returns to cover several topics including the Challenger Shuttle Disaster. We will open up for calls towards end of show. You can find Randy https://x.com/rwalsh777 His books can be found on Amazon.*******************************Get your What is Truth Merch Here!⁠⁠⁠⁠⁠⁠https://whatistruthpodmerch.itemorder.com/shop/home/⁠⁠⁠⁠⁠⁠Find all my links here⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/whatistruthpodcast⁠⁠⁠To catch a live show, Please Follow me on Odysee and Rumble!Please rate 5 stars if you enjoy the content! For vast majority of my content follow me on Odysee⁠⁠⁠⁠⁠⁠⁠https://odysee.com/@Weezy:a⁠⁠⁠⁠⁠⁠⁠Now on Rumble!⁠⁠⁠⁠⁠⁠⁠https://rumble.com/user/Whatistruthpodcast⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter!⁠⁠⁠⁠⁠⁠⁠https://twitter.com/WhatTruthPod⁠⁠⁠⁠⁠⁠⁠Join our Telegram channel Group⁠⁠⁠⁠⁠⁠⁠https://t.me/witweezy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@WHATISTRUTHTV⁠⁠⁠⁠⁠⁠⁠Listen on your Favorite podcast player!⁠⁠⁠⁠⁠⁠⁠https://www.minds.com/weezytruth/⁠⁠⁠⁠⁠⁠⁠Daddygate Podcast⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/c/TheDaddyGatePodcast⁠⁠⁠⁠⁠⁠⁠If you would like to "Tip" the show Click the Patreon Link. Support will help me improve the show. Much Love to all whom already have!⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/What_is_Truth⁠⁠⁠⁠⁠⁠⁠If you would like to join the WHAT IS TRUTH? PODCAST private FACEBOOK group, hit the link! Private Facebook group⁠⁠⁠⁠https://www.facebook.com/groups/429145721412069/?ref=share⁠⁠⁠⁠⁠⁠⁠Email WHATISTRUTHPODCAST@gmail.com

Articles and features from the the Community Challenger, a weekly newspaper in Buffalo, NY

What if failure isn't the opposite of success but the fuel for it? Mike Weasner's initials were written in the stars before he could spell them—and his path to those stars included medical disqualifications, career pivots, and his unheeded warnings about Challenger. From keeping private astronomy logs for 35 years to building one of the world's largest amateur astronomy websites, Mike reveals how craving the cosmos taught him to get back up when life knocked him down—and why sharing that craving matters more than keeping it to yourself. Sometimes the universe you trust is literally the universe itself.

Find out more about The Art of GrowthTake a free Enneagram Test HERE.Sign up for the “Your Enneagram Starting Point” course HERE. Get Enneagram Certified HERE.Find out more about Teams Training HERE.Order our book on the Instincts: HERESet up One-on-One coaching HERE.www.theartofgrowth.org Email us your thoughts and questions!  Follow us on Instagram at ArtofGrowth for more on this subject this month and let us know what you are doing.© The Art of Growth ™ 2025Support the showhttps://www.theartofgrowth.org/

Give the gift of smooth this holiday season with The Performance Package 5.0 Ultra. Get 15% OFF your entire order with code P4P at Manscaped.com. That's 15% OFF with code P4P at Manscaped.com. Stay on top of your grooming game and be ready for anything the season throws your way. Make sure to subscribe and follow the show for new weekly episodes. 0:00 - Intro 1:00 - Tsarykyan vs Hooker 16:45 - Machado Garry vs. Muhammad 27:30 - Islam Makhachev Challenger Odds 28:41 - Oezdemir vs. Menifield 29:12 - Hermansson down from Middleweight to take on Orolbai coming up from lightweight ?! 31:00 - Prelims to Watch 37:00 - The Other Topuria 39:00 Paddy's Sanitizer 41:45 - P4P Rankings are officially cooked 46:05 - Francis Ngannou Dana White Drama Follow the Show on Social Instagram: https://www.instagram.com/pound4pound/ Twitter/X: https://twitter.com/Pound4poundshow Tik Tok: https://www.tiktok.com/@pound4pound A Shadow Lion Production. Learn more about your ad choices. Visit megaphone.fm/adchoices

0:00 Yay: Trump keeping promise to abolish Education Department: Robby Soave | RISING 12:02 Trump goes off on reporter, threatens to pull ABC license during bilat | RISING 18:21 Dems urge military, IC members to defy 'illegal orders,' enraging conservatives | RISING 23:29 Trump sends warning shot to Dem cities ahead of World Cup: Lindsey Granger | RISING 32:49 AOC, Mamdani break with DSA candidate, refuse to endorse Jeffries primary challenger | RISING 40:42 MTG slams Fox News, says the watches it the least | RISING Learn more about your ad choices. Visit megaphone.fm/adchoices

Layoffs are rising, AI is being blamed, but the data doesn't agree. Challenger reports the highest October cuts since 2003 with AI as the #2 reason, while Yale's 33-month BLS analysis finds no real disruption in high-AI-exposure jobs. We break down the confusion, the “AI layoff boomerang,” and why companies still struggle to get actual ROI from AI. Hosts: Matt Sunbulli ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sunbulli/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.firstdraft.vc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Aaron Calafato ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen to Aaron's 7 Minute Stories Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Leah Ova ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Leah on TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Editorial: Matt Sunbulli Brooks Borden Ken Wendt Senior Audio Engineer: ⁠⁠⁠⁠⁠⁠Ken Wendt ⁠⁠⁠⁠⁠⁠ Research: Matt Sunbulli Zaid Safe Aaron Calafato

In this episode, Bill Neff, Head of Marketing at YETI, breaks down how the legendary cooler company became a culture-defining outdoor brand without relying on massive media budgets. From his Under Armour “locker room” days to leading one of the world's most beloved challenger brands, Bill shares the operating system behind YETI's rise, which is one built on community intimacy, real relationships, and equipment designed to last forever.And this year, YETI made The Rival 50, our index of the world's top challenger brands redefining growth, a recognition that reflects the consistency, courage, and craft behind their approach.One key takeaway: Roots before reach. Bill explains why YETI invests four times more in community than brand, how third-party advocacy beats first-party hype, and why focusing on the micro-cultures around hunting, fishing, culinary, and outdoor craft fuels more growth than broad awareness ever could. If you're building a premium brand or trying to scale without outspending your category, this conversation is your blueprint.Watch the video version of this podcast on YouTube ▶️: HERE          

In November, we celebrated the launch of our latest print edition, Seasons, at the Tate Modern in London. Recorded live at the event, this conversation featuring four Volume 6 contributors, delves into each of their stories and the themes of requiem, invitation, and celebration at the heart of their seasonal experiences. From honoring the fragility of spring birdsong, to finding an expanded sense of self through seasonal “noticelings,” this wide-ranging and lively exchange explores the myriad ways of remembering our relationship with the seasons.  Read the transcript.  Discover our latest print edition, Volume 6: Seasons. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Aviation News Talk, we begin with the developing details Weather accidents in general aviation often happen to pilots who genuinely believe they're cautious about flying in marginal conditions. But when you look closely at the chain of decisions that lead up to VFR-into-IMC crashes, a consistent pattern emerges—fatigue, long flights, pressure to complete a trip, weakening visibility, and the belief that "I can stay just under this." In Episode 404 of Aviation News Talk, Max Trescott unpacks a tragic example of this pattern and shows how NTSB data helps explain why GA pilots continue to stumble into weather accidents. Max begins with a detailed look at a 2023 crash involving a Piper Archer, N21480, flown by a 66-year-old private pilot who was en route from Maine to Sun 'n Fun. The pilot had made this long trip multiple times before and was familiar with the route. He departed Maine, stopped twice for fuel, and ended the day by sleeping on a couch in a pilot lounge—after ordering Uber Eats at around 8 p.m. According to his wife, the pilot routinely camped at airports, carried sleeping gear and guitars, and prided himself on being cautious about weather. The next morning, however, the signs of fatigue were visible. An airport employee who spoke with the pilot noted he looked tired and "could see the fatigue in his eyes." Despite checking weather and considering waiting out an approaching system, the pilot ultimately chose to depart. He told ATC he wanted to remain low—around 1,600 feet—to stay VFR under the cloud layer. Unfortunately, this strategy is one of the most dangerous choices a VFR pilot can make. Staying low reduces options, shrinks reaction time, and increases the likelihood of inadvertently entering IMC. Eight minutes after informing ATC he wanted to stay low to maintain VFR, the pilot's track shows the airplane turning right and descending. When the controller asked if he was maneuvering to stay below the clouds, the pilot replied: "Mayday, mayday, in the clouds, I'm going down." Witnesses described the airplane descending nearly straight down. The NTSB report revealed worsening weather, nearby convective activity, cloud bases around 1,300 feet AGL, and an overcast layer with tops near 3,500 feet. The pilot had passed an airport less than two miles before the crash—an airport he may have been trying to return to during his final 360-degree turn. But like many non-instrument-rated pilots who enter IMC unintentionally, he lost control within about a minute, consistent with studies showing that VFR pilots often lose control within three minutes of entering clouds. Max then connects this accident to a broader NTSB study, Risk Factors Associated with Weather-Related General Aviation Accidents (SS-05/01). This landmark analysis compared 72 weather-related accidents with 135 non-accident flights occurring nearby at the same time. The goal was to uncover what differentiates pilots who get into trouble from those who do not. The results were eye-opening. The most significant predictor was the age at which a pilot earned their first certificate, not their age at the time of the accident. Pilots who learned to fly at age 25 or younger had the lowest risk. Those who trained between 25 and 35 had a 4.5-times higher risk, between 35 and 45 had a 4.8-times higher risk, and pilots who started at 45 or older had a 3.4-times higher risk. The South Carolina pilot earned his certificate at around age 49. Another major factor was lack of an instrument rating. Non-instrument-rated pilots had a 4.8-times greater likelihood of a weather accident. Long flights were also a major contributor: legs of 300 miles or more sharply increased risk. Pilots involved in accidents were less likely to have obtained thorough weather briefings and more likely to have had previous incidents or accidents. One of the most striking findings concerned written and checkride performance. Accident pilots had cumulative pass rates averaging 84–86%, while non-accident pilots averaged around 95%. Some accident pilots had multiple failed checkrides, including one commuter pilot who had failed nine practical tests. The study concluded that stronger written and checkride performance was statistically linked to lower accident involvement. From there, Max shifts to what pilots can do differently, starting with awareness. Humans are poor at detecting gradual reductions in visibility—the "frog in warm water" problem. Max describes an early flight to Massachusetts where visibility slowly degraded from 25 miles to around 10 miles, yet he didn't notice until the change became obvious. To counter this, he recommends periodically estimating visibility in flight using runway lengths, moving-map distances, landmarks, and horizon clarity. Max also teaches a simple method for estimating cloud clearance using a 45-degree reference point on the cloud base. By timing how long it takes to reach the point beneath the cloud and using your groundspeed, you can determine if you're maintaining the required 500-foot clearance. The same geometry works for estimating horizontal cloud distance. Finally, Max emphasizes fatigue and decision-making. After nearly 10 hours of flying the day before, poor sleep on a couch, and an early morning departure, the pilot in the accident was not at peak performance. Nutrition also matters—low glucose levels degrade decision-making. Max stresses the need to set clear weather trigger points before departure, brief passengers on them, and stick to the plan. For any pilot who flies VFR, especially on long cross-country trips, this episode highlights why VFR-into-IMC accidents still happen—and how to stay VFR by using better judgment, better tools, and objective visibility cues. If you're getting value from this show, please support the show via PayPal, Venmo, Zelle or Patreon. Support the Show by buying a Lightspeed ANR Headsets Max has been using only Lightspeed headsets for nearly 25 years! I love their tradeup program that let's you trade in an older Lightspeed headset for a newer model. Start with one of the links below, and Lightspeed will pay a referral fee to support Aviation News Talk. Lightspeed Delta Zulu Headset $1199 HOLIDAY SPECIALNEW – Lightspeed Zulu 4 Headset $1099 Lightspeed Zulu 3 Headset $949Lightspeed Sierra Headset $749 My Review on the Lightspeed Delta Zulu Send us your feedback or comments via email If you have a question you'd like answered on the show, let listeners hear you ask the question, by recording your listener question using your phone. News Stories Successful Parachute Pulls Hurricane Relief Flight Crashes in Florida General Aviation Adapts as FAA Adjusts Restrictions Fire Destroys Three Aircraft at Avon Park, Florida Hawker accident pilots chose not to wait for a test pilot Pilot presses wrong lever in unfamiliar plane N59BR, Challenger 1 experimental aircraft rudder pedals crash Joby Tests Military Hybrid VTOL Helicopter pilot pleads guilty in 2021 TN crash that killed passenger New Details on Alaska Airlines Pilot Who Tried To Kill Engines Mid-Flight Mentioned on the ShowBuy Max Trescott's G3000 Book Call 800-247-6553 Max's FLYING Column on use of the Autopilot APR key Free Index to the first 282 episodes of Aviation New Talk So You Want To Learn to Fly or Buy a Cirrus seminars Online Version of the Seminar Coming Soon – Register for Notification Check out our recommended ADS-B receivers, and order one for yourself. Yes, we'll make a couple of dollars if you do. Get the Free Aviation News Talk app for iOS or Android. Check out Max's Online Courses: G1000 VFR, G1000 IFR, and Flying WAAS & GPS Approaches. Find them all at: https://www.pilotlearning.com/ Social Media Like Aviation News Talk podcast on Facebook Follow Max on Instagram Follow Max on Twitter Listen to all Aviation News Talk podcasts on YouTube or YouTube Premium "Go Around" song used by permission of Ken Dravis; you can buy his music at kendravis.com If you purchase a product through a link on our site, we may receive compensation.

The University of Michigan's November consumer sentiment survey, and October private sector job cuts tracked by outplacement firm Challenger, Gray & Christmas, have raised concerns the US economy may be entering a recession. But data from ADP, state-level initial jobless claims, and the Chicago Fed's unemployment estimate, all paint a picture of a healthy economy. A closer look at the Challenger data, however, suggests the reason for job cuts is Artificial Intelligence. While AI might be able to displace humans in technology companies, it is unlikely to replace workers in many other sectors anytime soon. Still, it is clear labour is a primary worry in the market.

Krystal, Ryan, Emily and Griffin discuss Republicans coping after Zohran's win, airlines shutdown, Ritchie Torres faces primary challenger and more. Ryan Fundraiser: https://givebutter.com/lq4hWJ?utm_source=substack&utm_medium=email Michael Blake: https://blakefornyc.com/ Griffin: https://x.com/griffinpdavis To become a Breaking Points Premium Member and watch/listen to the show AD FREE, uncut and 1 hour early visit: www.breakingpoints.com Merch Store: https://shop.breakingpoints.com/See omnystudio.com/listener for privacy information.

The firm Challenger, Gray & Christmas counted over 153,000 job cuts in this country last month — the most October layoffs since 2003. Are companies pivoting to save money in light of over hiring and AI, or we are we moving toward a more serious slowdown? Also in this episode: A training center in China narrows the gap between tech manufacturing labor supply and demand, the FAA orders flight cuts, and “green” data centers face expensive challenges.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Watch The X22 Report On Video No videos found (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:17532056201798502,size:[0, 0],id:"ld-9437-3289"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");pt> The [DS]/[CB] are still pushing the climate hoax, they will not stop, they believe they are still in control. Layoffs surge because of DOGE, this is to be expected as we transition. Oil prices are dropping and food prices are dropping. The [DS]/[CB] are trying to stop Trump using tariffs, this will fail. The [DS] is being brought down a path of destruction, they are now replacing the old D's with far left candidates. Never interfere with an enemy while they are in the process of destroying themselves. Trump is going to use Mamdani to win the midterms. This will also lead into making the Muslim Brotherhood and terrorist organization. Trump sees the [DS] trying to divide the movement, he sent a message that the fight is not over.   Economy https://twitter.com/disclosetv/status/1986458865743855736 October Layoffs Surge Most Since 2003 Amid Cost-Cutting, AI Adoption, Challenger Data Shows    companies slashing 153,000 jobs, nearly triple last year's total and the highest for that month since 2003, according to a new report from outplacement firm Challenger, Gray & Christmas. Technology and warehousing jobs led the layoffs, mostly because companies are slashing folks who were hired during the pandemic-era overhiring period.  "This is the highest total for October in over 20 years, and the highest total for a single month in the fourth quarter since 2008. Like in 2003, a disruptive technology is changing the landscape." " Source: Bloomberg  Which industries cut the most in October? Technology: 33,281 cuts in October (up from 5,639 in September); 141,159 YTD (+17% y/y). Warehousing: 47,878 cuts (up from 984); 90,418 YTD (+378% y/y) — signaling automation and excess capacity post-pandemic.   Reasons for the cuts: "DOGE Impact" remains the leading reason for job cut announcements in 2025, cited in 293,753 planned layoffs so far this year. This includes direct reductions to the Federal workforce and its contractors. An additional 20,976 cuts have been attributed to DOGE Downstream Impact, which reflects the loss of federal funding to private and non-profit entities. In October alone, Cost-Cutting was the top reason employers cited for job reductions, responsible for 50,437 announced layoffs. Artificial Intelligence (AI) was the second-most cited factor, leading to 31,039 job cuts as companies continue to restructure and automate. AI has been cited for 48,414 job cuts this year.   Source: zerohedge.com (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:18510697282300316,size:[0, 0],id:"ld-8599-9832"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");  https://twitter.com/KobeissiLetter/status/1986155277478187495 https://twitter.com/MJTruthUltra/status/1986239717172560316  matter what. The answer is, these judges are going to side with Donald Trump.” **Section 232** refers to a provision in the Trade Expansion Act of 1962 (specifically, 19 U.S.C. § 1862), which grants the U.S. President broad authority to impose tariffs, quotas, or other trade restrictions on imports deemed a threat to national security.  It empowers the President to act unilaterally if imports could impair U.S. national security, such as by weakening domestic industries critical to defense (e.g., steel or aluminum production). - The Department of Commerce conducts an investigation (typically 270 days) to assess the im...

The firm Challenger, Gray & Christmas counted over 153,000 job cuts in this country last month — the most October layoffs since 2003. Are companies pivoting to save money in light of over hiring and AI, or we are we moving toward a more serious slowdown? Also in this episode: A training center in China narrows the gap between tech manufacturing labor supply and demand, the FAA orders flight cuts, and “green” data centers face expensive challenges.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.