Podcasts about grow your agency

Didn't get as much time off as you wanted this Christmas / NY break? Then it probably feels like you can't grow.  Like there's never enough profit. You need to oversee everything, You need to check all the work. Or … clients won't get results.  Clients will be mad. Clients will leave. You won't even have a business anymore.  If that's where you're at... The truth is, you're the bottleneck that's keeping you small.  Ouch.  The other truth is, there is a way to grow without sacrificing your profit, the quality, your clients OR your sanity.  Tune in to learn how.  WANT MORE? Connect on Instagram: http://instagram.com/anneliseworn Book a free Strategy Call: http://anneliseworn.com/consult Looking for easy to use, all in one marketing software? Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

What's the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn't just about increasing numbers; it's about expanding in ways that keep your team engaged, connected, and performing at their best.In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.I'm joined by Victoria Gray, COO of Conversion Digital, a boutique agency that's doubled in size under her leadership while maintaining a high-performing, purpose-driven vibe. We'll cover:Three core principles that help keep a team connected, aligned, and motivated as you grow.A unique 'growth committee' model that connects employees with multiple leaders for mentorship, fostering shared purpose and top performance.And how to empower your team to make impactful decisions without constant oversight.If you're looking to build a dynamic, motivated team, this episode is full of practical tips to help you grow while staying true to your agency's core values. Let's dive in."Show LinksLinkedIn: Victoria GrayConversion Digital: conversiondigital.caAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep114Podcast Edits by Lindsay Curtis

In our new interview, Stefan Sagmeister legendary designer, typographer and co-founder of Sagmeister & Walsh shares thoughts on the evolution of his career, design agencies and creative process. Watch the full interview to hear more about:

Do you need guidance in your agency journey? Could a coach be the game changer your agency needs? Maybe so, but maybe not. Many agency owners naturally turn to a coach for support and growth advice. And, while coaches excel at addressing specific challenges, their impact often plateaus after a few months due to the inherent limitations of single-perspective coaching. Today's featured guest is our scale specialist who has closely observed the growth trajectories of numerous mastermind members. Through his unique vantage point, he's witnessed how the most valuable exchanges often occur organically — outside of scheduled meetings — when members freely share experiences and insights. These connections flourish during in-person events, where authentic relationships take root. He sees the way these relationships foster trust and create a dynamic environment for growth that transcends what any single “business coach” provides. As Agency Scale Specialist on our team, Darby Copenhaver regularly meets with all our members and connects with them at our in-person events. He sees just how much those events make a difference in the ways which members engages with the community. The live events foster the community element so each member receives guidance and advice for their particular challenges while also having fun and connecting with peers in a way they wouldn't if stuck in a conference room all day. This conversation highlights the difference between what agency owners think they need and the actual support they might benefit from. In this episode, we'll discuss: The limitations of 1:1 coaching for agency growth. 3 benefits of an agency owner community. The power of in-person connection for professional growth. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why Coaching Alone Isn't Enough to Scale Your Agency One of the challenges of scaling past a certain point is the vision you need to get there often necessitates some outside help. At this point, most agency owners figure they need a “coach” to get them to the next stage of growth. This is undoubtedly the right approach for many people. However, while coaching can provide valuable insights and strategies, there are inherent limitations that come with relying solely on individual coaches. As many agency owners find out, coaching has a finite perspective. Despite the expertise and experience of a coach, their ability to offer solutions is ultimately constrained by their unique viewpoint. Darby and Jason agree, coaching has a very important role in addressing specific business challenges. Coaches bring a wealth of experience and knowledge instrumental in helping agency owners navigate obstacles. A coach can provide tailored strategies, accountability, and a sounding board for ideas, — all incredibly beneficial, especially for those who are just starting or facing particular hurdles. Each coach has their own set of experiences, beliefs, and methodologies that inform their approach. While this individuality can lead to innovative solutions, it also means that the coach's insights are inherently limited to their own understanding of the industry and the challenges faced by agency owners. In light of these limitations, Darby advises agency owners to seek a more diversified array of resources and perspectives. Relying solely on a single coach creates an echo chamber, where ideas and strategies become repetitive and lack the innovation necessary for sustained growth. Instead, they should consider leveraging a combination of coaching, peer support, and community engagement. 3 Main Benefits of an Agency Owner Community Agency owners are always navigating an industry that is both highly competitive and ever-evolving. Often this leads to them feeling isolated in their role as the leaders who set the vision and direction for the agency. In this sense, few things make as much difference as connection among peers to foster a sense of belonging and understanding. Community: When agency owners come together—whether at events, workshops, or informal gatherings—they create a community that transcends individual experiences. This connection aspect is vital as it allows members to share their stories, challenges, and triumphs, support one another and encourage vulnerability and authenticity. This open exchange of experiences cultivates an environment where each owner feels heard and valued, setting the stage for deeper insights and learning. Clarity: A natural byproduct of these connections is clarity. When agency owners engage with one another, they can step back from their daily grind and gain fresh perspectives on their challenges. This clarity is not merely about understanding their business metrics; it encompasses a broader awareness of their goals, values, and the strategies needed to achieve them. Confidence: Along with clarity and insights from community, owners gain a sense of purpose and a plan. While plans may not be foolproof, having a framework—shaped by collective wisdom—significantly increases the likelihood of success: Simply put, camaraderie can embolden individuals to take risks, experiment with new ideas, and ultimately pursue their unique definitions of success. The Power of In-Person Connection in Professional Growth The importance of in-person connections cannot be overstated. While technology has enabled us to connect with others across vast distances, it is in-person experiences that often lead to deeper bonds and a sense of community, as mastermind members have been able to see during our annual events. In a mastermind setting, such as Agency Mastery, monthly virtual meetings offer valuable insights through structured calls focused on topics relevant to all members. However, Darby sees the most meaningful connections emerge outside the formal meetings, when members take their conversations offline and share personal stories. These initial bonds then strengthen significantly during our in-person events. Members consistently highlight the relationship-building aspects of these face-to-face gatherings are what they value most. These events provide a unique space for personalized feedback and collaborative growth among successful agency owners. Rather than being confined to conference rooms, the Agency Mastery team incorporate engaging activities like horseback riding, allowing members to connect authentically while enjoying themselves away from the usual distractions of phones, clients, and daily business challenges. The success of these events largely stems from our careful approach to group composition. By maintaining small, exclusive groups and setting high standards for both business achievement and cultural fit, Jason and team have created a tight-knit community of professionals who genuinely support each other's growth and success. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Mastering Insurance Agency Profits: How Agency CFO Can Help You Win!

“If you don't have a meaningful conversation and are just an order taker, you will be replaced by a robot.” – Matt MoriartyWhat's in this episode:Reflecting on Early MistakesShifting Mindsets: People as InvestmentsBuilding Systems & Training ProgramsLeveraging Past Experiences for Agency SuccessProtection Over Price: Establishing a Value-Driven CultureThe Importance of Storytelling in SalesMarket Shifts & Pivoting for SuccessDiversifying Your Agency: Adapting for Market ChangesRapid Fire RoundStrategies for Commercial LeadsFinal Advice: Stay Positive and Focus on GrowthIn this episode of The Insurance Buzz, we sit down with elite agency owner Matt Moriarty to dive deep into the keys to insurance success, from lessons learned through early mistakes to strategies for thriving in today's market. Matt shares how his mindset shift from seeing employees as a cost to an investment transformed his business, the importance of team-building, and why investing in training is critical for long-term success.We also discuss how to navigate tough market conditions, the power of pivoting in a rapidly changing insurance landscape, and how to focus on protection instead of price. Whether you're a new agent or an established business owner, Matt's wisdom will inspire and equip you to scale your agency effectively.

"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it."In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a form of kindness—it reduces anxiety, builds trust, and allows team members to make better decisions aligned with the company's vision.If you're struggling with unclear processes, misunderstandings in your team, or a lack of focus in your agency's direction, this episode will arm you with practical advice on how to bring more clarity to your organization.Episode Insights:

Shane and Tonya discuss the right timing and strategies for growth and how to expand your team while preserving the personalized service your clients love. IA Forward to can help you take your agency from good to great. Learn more at iaforward.com, and follow IA Forward on LinkedIn, Facebook, and Instagram.

In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement.

One challenge that most new businesses face is the awareness problem – nobody knows you exist. To help erase this problem, I've invited Dustin Lien from JumpXmarketing.com back on the show. Dustin first appeared on episode 251 back in 2017. Back then, he was just ramping up JumpX after shutting down his own physical product business. Since then he's grown it into a 6-figure operation and built it in such a way that it only requires part-time attention. What's been his key driver? Partner workshops, essentially virtual lunch-and-learn sessions where he can showcase his expertise and build his client roster without ads or bidding for work. This works in just about any niche and in this episode, Dustin breaks down his exact process so you can go out and apply it in your own business. Tune in to The Side Hustle Show interview to learn: Dustin's fast-track strategy to getting in front of the right audience how he quickly built his email list his top tips for creating warm outreach emails and connecting with customers Full Show Notes: Webinar Marketing: How to Grow Your Agency w/ Virtual “Lunch and Learn” Events Live Workshops New to the Show? Get your personalized money-making playlist here! Sponsors: Shopify — Sign up for a $1 per month trial! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!

I'm thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today's conversation is packed with insights you can apply to your own agency — to help you sell more effectively by focusing on how we help our clients grow as the catalyst for our own success. By leaning in to assist our audience, right-fit prospects, and clients, we can guide them through their most pressing business issues, challenges, and roadblocks. When we help them achieve their most vital priorities, remarkable things happen for them — and for us. Jay's mission, shared by his team, is to help others grow their businesses because when we do that, good things happen. Jay has a vision for assisting other agency owners in overcoming the persistent challenges we all face. Or — more candidly — those issues we repeatedly bang our heads against the wall over. If you take and apply the insights and wisdom Jay shares during this episode — you and your team can find new ways to lean into the recurring issues and challenges your clients face — and then — find new, helpful solutions your clients will value — and value you more in the process. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: How Jay scaled Business Builders from a small agency to a thriving enterprise Internal leadership and management in navigating technological changes Why outsourcing and a contract model can be the key to agility The importance of maintaining core values during tough times Why community and human connection are crucial in today's business world Resources: Website: https://businessbldrs.com/ LinkedIn Personal: https://www.linkedin.com/in/jayowen/ Instagram: https://www.instagram.com/jayowen/ Book: https://getjaysbook.com/ How to Build a Business that Lasts, with Jay Owen Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group Stephen's LinkedIn: www.linkedin.com/in/stephenwoessner/ Order your free paperback or Kindle copy of our Book: Sell with Authority

Forget about revenue for a moment. Consider how much more profitable your agency would be if you optimized your team's time and improved utilization. If you could reduce hiring costs by keeping staff for longer. If you understood the leaky buckets in your outgoings and reduced losses like over-servicing through improved best practice. Manish Kapur, who has over 25 years of experience in creative ops, explains how he streamlines agency operations and boost profit within agencies of all sizes. You'll learn how to improve these 4 pillars within your agency:Leadership - develop your leaders and improve staff retention.People - create consistency in performance reviews and offer clear career progression.Financial Management - plan for the future using forecasts and leading indicators.Process - be agile and get your team following best practices.Follow Manish on LinkedIn: https://www.linkedin.com/in/manishkapur/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Agency Operations Newsletter.

Do you want to build lasting, supportive professional relationships? Looking for tools and strategies that can help you stay connected with the people who matter most? To discover practical strategies and powerful tools that can help you build a professional network of valuable connections, Brooke Sellas interviews Sunny Hunt.Guest: Sunny HuntReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today he runs an agency doing $25MM in ARR with around 150 employees.  But–as the story usually goes–this success didn't come overnight & started with much more humble beginnings.  From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to now running a successful performance marketing agency for SaaS companies, Garrett Mehrguth, CEO of Directive, has learned a forecasting model that's allowed him to scale his agency well beyond those humble beginnings.In today's conversation, he shares:The 2 part financial forecasting model you need to grow your agencyThe common mistake agency owners make regarding executive payHow to set goals that are meaningful, yet attainable, for your teamResources Mentioned in This Episode:An Agency's Guide to Measuring And Improving Billable Utilization (Ebook)Connect with Garrett on LinkedIn Sign Up for Garrett's Agency Academy Course The 3 Benefits of Productizing Your Services w/ Sam Shepler 3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett 5 Steps to Win More Clients with Benchmark Data w/ Chris NaultWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

In today's episode, Abe and Digital Marketing expert Spencer Breidenbach of Brightfire continue their discussion on Humanizing Your Brand Online To Boost Trust & Grow Your Agency. In this part three of this three part series, they discuss social media.  Today's episode is sponsored by the only payment processor that won't give you massive headaches in the insurance industry: Payment Processing | The Insurance Dream  

How to Grow Your Agency Through Socially Responsible MarketingDESCRIPTION:Wondering how to prioritize inclusivity, emotion, and social impact in your agency's work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur who has launched several successful companies, Brooke Sellas interviews Troy Sandidge.Guest: Troy SandidgeReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do You Feel Like You Don't Have Enough Time in Your Day to Grow Your Agency? ⌛️ Time moves fast as an agency owner — from client meetings to finalizing pitch angles, there's always something that needs your attention!

How do you succeed as a start-up? How do you grow your agency from 20 to 100 people? How can you carve your niche in the market?  In our last episode of Agency Growth Stories, Emily Heyward, co-founder of Red Antler – the leading creative agency for startups and new ventures, including Hinge, Prose and AllTrails – shares her insights on these questions and more.  Emily was named among the Most Important Entrepreneurs of the Decade, a Top Female Founder and one of the Most Powerful Women of 2019 by Inc. Magazine and Entrepreneur Magazine.

In a sharp contrast to the earlier pandemic years, many agency owners said that in 2023, they have the best teams they've ever had and want to find ways to keep them around. This is great news, and we want to help keep your agency dream team alive and thriving.   To help in that journey, HR expert Barbara Mason joins me to share what agency owners and leaders can do to help make their employees feel like valued team members while staying true to the agency's mission and values. She is a fountain of knowledge — from interviewing best practices and why HR experts need to be a part of your business to how to create the agency culture you want while caring for your agency employees as whole people. She'll even share her top 3 secret interview questions she uses to get potential hires thinking about how they fit into the agency's mission and values. This episode is full of practical and common-sense tips that will hopefully get the gears going and help you keep your agency dream team alive and thriving in 2024 and beyond. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Two simple things that will help you keep your agency dream team happy Transparency goes a long way with agency employees, but know the limits What makes a healthy agency culture? How more introverted business owners can engage and connect with their employees How benefits packages have changed post-Covid Creating agency culture in a hybrid or fully remote environment The importance of knowing what you're hiring for and interviewing accordingly Motivating agency employees to be more engaged in the work HR's role in having a succession plan for the business Interview best practices for agency leadership Exercising radical candor in agency communications Employment trends to keep an eye on in 2024 The biggest mistake agency owners make with their people

Learn more about the most disruptive marketing software Kasim has ever seen and how you can scale your agency with it! Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's unique business model, its vision for the future, and how it extends far beyond its innovative approach to empower businesses to thrive and grow.If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.0:00 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software4:01 Managing the risk of customers scaling beyond their worth6:07 How HighLevel prioritizes solutions9:07 Robin's vision for HighLevel11:47 Will HighLevel be irrelevant soon?18:24 It's unreal how HighLevel is authentic and client-centric19:07 Get a free trial and start growing your agency with HighLevelRobin Alex on LinkedIn: / robinalex Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate linkNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

As we embrace 2024 with enthusiasm, it's crucial to focus on strategies that drive growth and success. Today, I'm excited to share insights that have helped over a hundred agencies reach seven figures and beyond. These tactics are distilled from the wisdom of industry leaders and my experiences in scaling digital marketing agencies. [...] The post Agency Growth 2024: Key Digital Marketing Strategies appeared first on Seven Figure Agency.

Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? To discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction, Brooke Sellas interviews Atiba de Souza.Guest: Atiba de SouzaReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In my latest video, I dive into a strategy that's been a game-changer for my agency and could be for yours too. It's about leveraging Joint Ventures (JVs), a powerful play for those ready to step up their game in a meaningful way. The Impact of Joint Ventures Think of JVs as a [...] The post Joint Ventures in Digital Marketing: Elevating Your Agency's Growth appeared first on Seven Figure Agency.

On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Alyson Caffrey discuss the critical nature of rest and time off for strategic agency growth.Alyson Caffrey and I cover these points and more:Recognizing the signs of burnout in agency owners;Implementing breaks to set boundaries and prioritize self-care;The importance of intentionally building systems and processes;How to get started with a plan for rest as a business owner; andThe benefits of taking time off to recharge.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I'd love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don't forget to follow, rate, and review the podcast wherever you listen.Learn more about THRIVE at https://klcampbell.com/podcast/ and https://www.e2msolutions.com/thrive/ CONNECT WITH ALYSON CAFFREY:Operations AgencyLinkedInInstagramCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

Welcome to the first in a series of five bonus podcast episodes. I've created this podcast mini series to show you how you can develop an entrepreneurial mindset in your agency account managers, so they can: - help increase the lifetime value of clients - generate more referrals - help you maintain a healthy sales pipeline In this first short episode, I'll be tacking the 'elephant in the room'. Why do you feel your account managers are not spotting those growth opportunities? And over the next four episodes, I'll then be looking at the key qualities for entrepreneurially-minded account managers. By the way, everything I'll share in this podcast series is covered in my Account Accelerator programme and ultimately it's designed to build an entrepreneurial mindset in account management. You can read more about the programme here: https://www.accountmanagementskills.com/account-accelerator Or if you'd like to have a conversation about how I could potentially help your account managers, please email me jenny@accountmanagementskills.com. Let's have a chat and see if this might be suitable for you or members of your team.

What are you concerned about as you plan ahead for 2024?How will next year be different than this year?These were among a few of the topics we discussed this week in a rare in-person recording with Peter Coppinger, Co-Founder and CEO of Teamwork.com, during his recent trip to Denver.You see, before Teamwork.com was the growing SaaS company we are today, serving agencies with a platform to run client work, Peter and his Co-Founder, Daniel Mackey, were doing client work–building a web design agency that eventually led them to start building the platform we provide to thousands of customers today.In this conversation, you'll hear:The 3 consistent stages of growth in scaling an agency.  What are they and how do you recognize which stage you're in.The utilization benchmarks Peter recommends from his own agency experiencePeter's take on the age old question: to niche or not to niche (especially in this economic environment)His take on whether or not you should be embracing AI as an agencyResources mentioned in today's conversation:Download The Ultimate Guide to Scaling Your AgencyGet your copy of The State of Agency Operations Report (2023)Connect with Peter on LinkedInThe 12 biggest mistakes our web agency made — and how we fixed them Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Are You Responding to the Right RFPs to Grow Your Agency?

Are You Leveraging the Power of Mentorship to Grow Your Agency?

In this episode, Tyler Narducci interviews Sarah Noel Block. Sarah spent 7 years as a marketing department of one for a five-company group. As challenging as it was, it gave her a valuable skill set. She learned to optimize time and budget through streamlining, systemizing, and automating to build an effective and efficient marketing department. Today, Sarah is a writer, editor, and content marketing strategist for facilities services, construction, medical, real estate, and SaaS companies. She works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount. Sarah uses her tested and proven framework to streamline content marketing, social media, and email marketing through smart systems. Covered in this episode: How content can generate clients for agencies   What content strategies are working for agencies and brands in 2023 How to repurpose content to 10X your results across social How email marketing can help you close more clients for your agency How to consistently show up for your audience  And SO MUCH MORE … In this podcast, you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a successful agency owner. Want to skip all the "learned it the hard way" mistakes most agency owners make? Apply for the 100% Done-For-You Leads and Sales Program today!

Need more help? Visit www.chriscostantini.com Send me an email for consulting info: chris@adelfiainsurance.com Follow me on Instagram for more behind the scenes! @christheinsuranceguy @adelfiainsurance 

Learn how to grow your agency business and take it to new heights with the expert guidance of Troy Dean. Gain valuable strategies. The post Grow Your Agency Business with Troy Dean appeared first on LMScast.

Taking over a successful family agency comes with plenty of challenges.  The most important one at the top of the list is not screwing up the whole thing.  While that might be a broad and overwhelming notion, the fear of creating that reality is inescapable.  But what if the exact opposite happened instead and you grew the agency to a level no one could ever imagine?  Well, that's exactly what happened to Josh Morey, President of The J Morey Company and Chairperson of Ori-gen, during his first three years calling the shots. 

Have You Set Your Agency Up to Reach Your Biggest Growth Goals?

Shanice Miller is a business productivity consultant, specializing in project management, who helps clients ranging from small startups to multi-million dollar businesses save hundreds of hours and thousands of dollars. Her passion for identifying and solving inefficiencies began when she sold her first business, an educational consultancy that had been recognized in Forbes and BET. Over the last 10 years, Shanice has used her ability to identify operational inefficiencies and create solutions to not only help save her clients' businesses (and hairlines), but also to fall in love with them again.

Jim Huffman is the CEO of GrowthHit, a growth marketing consultancy specializing in running customer-centric growth experiments. He is also the Co-founder of One Day Design, Handsome Chaos, and is the Host of the podcast If I Was Starting Today. Jim is the author of the Amazon bestseller The Growth Marketers Playbook using his experience from growing two startups to over $10M in sales. In addition to these accomplishments, he has led workshops at Fortune 500 brands, including FedEx, Oreo, and Intuit.Jim is a Startup Mentor at Techstars. In this episode… Growth marketing is one of the most essential services agencies can offer their clients. However, to provide professional services, you must develop a structured growth plan for your agency. So how can you scale your business to optimize your services and maximize sales?  When structuring his agency for growth, Jim Huffman referenced Nathan Barry's framework for wealth creation. This model regards agency growth as a ladder in which you begin as an employee, start to market services, productize those services, and then sell products before progressing into a SaaS platform. The wealth creation ladder allowed Jim to productize growth as a service by offering his clients web pages, ads, and emails. By implementing this approach, you can scale effectively and generate new clients. Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz, featuring the Founder and CEO of GrowthHit, Jim Huffman. They discuss Jim's strategy for vetting companies for product-to-market fit, how he structures his agency and company culture, and setting up a marketing funnel to drive conversions. 

How to use Twitter Ads to Grow Your Agency (Live Training with Alex Berman)

How do you leverage relationships to get results for your clients? How can you leverage an acquisition to grow your agency faster? Today's guest has a lot of experience in targeted product sampling and built her agency around taking products directly to consumers. It's an industry where getting the product into the hands of the right influencers will make all the difference and your success will hinge on building the right relationships. She also used acquisition to grow her agency faster and tells us it's not as daunting as it seems. Laurel Rundle is the founder of Aha! Marketing, an agency focused on targeted product sampling. They deliver millions of samples to consumers each year to thousands of locations by putting clients' brands at the center of human interactions already happening. They've worked with companies like Gerber, Gillette, and Dove to drive trial and awareness of their brands. In this episode, we'll discuss: Working with big brands to get their products in consumers' hands. Leveraging partnerships and influencers. Using acquisition to grow your agency faster. Podcast Takeover!! Get to know your Smart Agency Guest Host:  Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and bringing a new perspective to the show. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Starting a Digital Agency Based on Consumer Behavior Laurel had worked in retail but was not very aware of product sampling when she went to an interview at Samples Incorporation of America. She got the job and worked there for many years. By the time she left she developed an interest in consumer behavior. She went right to starting Aha! Marketing, which is her digital agency focused on consumer behaviors with the goal of getting as many samples out as efficiently as possible.  Her agency works across brands, categories, and audiences which makes the work very interesting. It is a fun business for her and she loves figuring out each campaign depending on the product and where they find the preferred consumers. Every brand campaign is delivered through one of their proprietor networks. Potential consumers aren't approached randomly but rather a part of a carefully selected group. Finding the Right Influencers for a Product Launch If you're searching for restaurants online and a friend recommends one, you'll probably go to the one your friend recommends. That is the same response Laurel and her team tries to recreate by working with influencers. There's nothing quite like trying a product yourself. However, opportunities for this had been limited during the pandemic. Now, two years later, there are many renewed opportunities to get in front of consumers. One of the markets where they've been making a lot of progress is new moms. They typically reach expecting and new moms through OBGYN practices and a network of midwives and doulas. Influencers normally have many questions about the product quality, brand, and logistics of receiving the products. If you are prepared to answer these questions and they like the product, you'll make a very valuable relationship. These influencers are people who normally have a close relationship with new moms so their recommendations are at the top of their considerations. Her agency works with other agencies as well as with brands directly. It involves a lot of detailed logistics to get the brands out there. If they agree to recommend the products, influencers are expected to provide feedback and probably photos. Finally, the number of samples depends on the brand. Some are sent to hundreds of locations and others to thousands of locations. Working With Brands To Do Targeted Product Sampling When it comes to working with the brand, it starts with the type of campaign they're trying to build to determine the best approach for a particular product. Some other basic information includes how many samples they're sending and how many consumers they want to reach. For some campaigns, they rely on intermediaries. For instance, for one campaign they targeted people at gyms and had intermediaries approach the trainers to recommend the product to their clients. They got feedback from both the intermediaries and the consumers. They usually recommend brands add a QR code on the packaging of the sample because it helps drive responses. Furthermore, they often organize photo contests with cash prizes. They did it recently with Dove samples and they got back really creative photos of people in bubble baths with the soap. They can also add an offer or coupon, which works based on the brand's target audience, product, and which offers have previously seen some success with their audience. This is done with a survey gathering useful information. If possible, Aha Marketing likes to have the opportunity to work with the brand around how a sample is designed. They have an interest in the packaging and how it relates to the sample distribution. For example, is it in a tube or a packet? How efficiently can they pack it? Can they reuse material? But not all campaigns involve a physical product. They recently worked with the National Cattlemen's Beef Association in a campaign to educate new moms on the importance of beef as a first food. The campaign had educational purposes and included white papers for the physicians and displays for their waiting rooms. Acquiring Another Agency to Grow Faster Last year, while in the Goldman-Sachs program, Laurel had the opportunity to acquire another company in her space. The program helped her realize how this opportunity could really help grow the agency faster. It solved a lot of things for them, like getting access to some larger accounts and acquiring clients that complemented the ones they already worked with. Most agency owners find the prospect of buying an agency too daunting a task. Of course, it does involve a lot of preparation but Laurel maintains it was the best decision for their growth. She was careful to involve trusted experts to give her the best advice possible. Other than that, she let the numbers tell the story. By the time she had the right offer, she knew she couldn't let it pass. The deal was structured in a way that she couldn't lose. She even recalls it as a fun process from which she learned a lot. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

Need more help? Visit www.chriscostantini.com Send me an email for consulting info: chris@adelfiainsurance.com Follow me on Instagram for more behind the scenes! @christheinsuranceguy @adelfiainsurance

Are you making yourself irrelevant in your agency? We've been talking a lot lately about how important it is to have systems and processes in place so you can work less and get back to doing the parts of agency ownership that you love. But if you or anyone in your agency becomes irreplaceable, you will be stuck in your 60-80 hour work weeks. This week, our guest Jesse Gilmore gives us a thorough breakdown of how to identify single points of failure in an agency—Hint: it's often the agency owner—and how we can create a better flow that helps everyone work together more successfully. When we give our employees the tools they need to work effectively and delegate with other team members, our whole workflow improves no matter who's out of the office that week. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How to identify single points of failure in your agency If you're the single point of failure, how do you make yourself more irrelevant? Why removing single points of failure is vital for scaling your business How to create systems and processes that aren't cookie-cutter solutions How to carve out time in your already busy schedule to put systems in place What is the difference between a bottleneck and a single point of failure? Timing out changes to your agency's systems and processes How removing single points of failure can improve agency culture

Have you ever taken the time to figure out what are the most profitable services your agency offers?You may be surprised at which ones are costing you money and which ones are making you money.On today's show, Liz Cortes from RebelFish Local talks about why you should Delete Services to Grow Your Agency.In this episode, Liz explains:• Her journey to deleting services and how it helped her agency grow• How to increase retainers• Why dropping prices for clients makes sense sometimes• How big one off projects are tempting but do not explain your actual month to month revenue picture

Need more help? Visit www.chriscostantini.com Send me an email for consulting info: chris@adelfiainsurance.com Follow me on Instagram for more behind the scenes! @christheinsuranceguy @adelfiainsurance

It's hard to feel lost when you always know what's going on.  However, making sure everyone is always informed is a challenge you might find easier said than done.  If you're being honest with yourself, your clients are paying you a premium for a reason... That extra communication might be the biggest one.  Andy Tomlinson, President of Tomlinson Insurance Agency, talks about he keeps the information flowing in his agency. 

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ramsay InnovationsLinkedInCompany LinkedInABOUT JON MORRIS:Jon is the founder & CEO of Ramsay Innovations and a serial entrepreneur.  Prior to Ramsay, he established Rise Interactive in 2004, as a result of his second-place finish in the University of Chicago's prestigious New Venture Challenge.  Over the next 16 years, he grew Rise from a one-person shop to one of the largest independent marketing agencies globally.  After selling Rise, Jon pondered his next move and realized he was most energized when connecting and helping fellow entrepreneurs grow their businesses!

This week on the leadership podcast, Bradley sits down with return guest Craig Wiggins.  They discussed changes in business operations, marketing, and hiring in a post pandemic landscape.  Craig shared his thoughts around what changed in business since the last time he was on the podcast. Craig Wiggins started his insurance agency in 1996 with 0 customers and 0 clients… Today he has built one of the largest agencies in the country with 4 locations in 2 states and over $40,000,000 in annual premium. Craig and his Agency consistently win top awards and recognitions year after year. He was inducted into the Hall of Fame in 2020.  In this episode, he spoke directly to insurance agencies.  He encouraged owners to remember that coverage is more important than price.  After all, anyone can undercut a price, but not everyone can provide coverage that will serve their customers.  In fact, he noted that if an insurance agent doesn't do a good job, they may set their customer up for major problems down the road. Craig also encouraged owners to remind their team members of this fact.  An insurance agent is the #2 most important person in someone's life.  You need to remind your team that what they do matters! He has found that when marketing your business, traditional methods have become more effective.  This means that centers of influence, referrals aka introductions, and even direct mail have been offering some great returns.  This is in direct contrast to standard practices over the past few years that have emphasized online reach. Craig talked about how to find truly great team members. A lot of people will lull into thinking that it's easy to just post a job opening and get a bunch of applicants.  However, the kind of people you're looking for may not be on Indeed or Monster. Have a high number of applicants doesn't always mean they are qualified. He and Bradley discussed the value of having a second in command. This person would be responsible for operations and implementation of the vision.  Craig used the term Implementor to describe this person.  Their conversation included the importance of knowing when it was time to hire for this role, and what compensation should look like. Ready to learn how to succeed in a post-pandemic business world? Learn more about Craig and his coaching at www.craigwigginscoaching.com

Ty Frankel, the founder of Agency Empire, has been walking the walk since he was 14. At 22, he earned his first Emmy Award and consistently earned over $1.1 million per year with Shut Down Music's music production agency. Ty successfully pivoted his career when he realized he wanted more. In less than a year, Ty launched Agency Empire using Twitter to grow his personal brand to more than 21,000 followers successfully. Ty credits his effective use of cold emails to his success. Follow along on the One Big Tip podcast and learn how Ty scaled his business successfully using cold emails.In a B2B industry, the best way to reach your market is via cold emails that can be done in large volumes through automation. The part that requires effort in this process is a personalized first line and ensuring you have an easy money offer. Combining these two techniques is how Agency Empire helps businesses grow past the $100,000 a month. Ty started in the industry as a teenager who loved creating music beats. Realizing that the money was in creating music for t.v., movies, and commercials, he shifted his focus. Over the next few years, Ty worked with some of the biggest names in the music industry. Having produced tracks for companies like Universal Music, Red Bull, Warner Brothers, and Sony, Ty thought he had reached his goal. There was only so far he could scale his business in the music industry. Ty then did what successful entrepreneurs do. He pivoted his focus to a more lucrative industry. That is how Agency Empire was born. Today,  The one thing Ty enjoys about his work these days is that the results are measurable and quantifiable.  His secret is using cold emails and an easy money offer, resulting in Ty's ‘no brainer approach. Ty has no regrets about jumping from the music industry to the marketing industry. This is where he found success and is looking forward to a brighter future.Agency Empire takes a comprehensive approach to scaling your business. Although many marketing tactics are used, Ty believes cold emails will put you in front of the people you want to get in front of.  Why does he put so much value in cold emails? Because when done right, they will make it easy to close the deal. They need to be personal to the receiver. Take the time to learn something about the person. Make sure they notice that you researched them. Second, ensure your offer is excellent and mitigates risk. Build confidence in your company through testimonials and case studies. The purpose of the cold email is to secure a call with your target audience. Ty guarantees that you can scale your agency to where you want by following these steps.Another tactic Ty uses is an email campaign. Don't just send out one cold email and be done. Email a sequence of emails, including a LinkedIn connection. Show your potential client that you have a fantastic offer that can scale their agency. Know your client and what will speak to them. How are you going to mitigate risk to entice them? These are all key components of the Agency Empire model. Listen to the One Big Tip podcast as Ty Frankel shares the tips and tricks he used to put Agency Empire on the map and scale your business. In this episode[1:21] Ty talks about his experience in the entertainment industry, running a monthly six-figure music production agency. [2:46] Hitting an income cap and why he left the music industry to open Agency Empire.[7:50] Focusing on Twitter helped Ty expand his brand and grow financially.[12:40] Ty explains how cold emails make the client connection happen.[14:00] The importance of having a great offer when you send out cold emails. Support the show (https://jeffmendelson.com/onebigtip)

In this episode, reputation expert Anthony Devine gives a crash course in reputation management and explains why it is an essential service offering and an absolute must for every agency. Anthony Devine has been an online marketer since 1999 and is the owner eDigital Wave and LawRirmRep.com. He helps law firms add 5-100+ new clients each month by generating an ongoing flood of exclusive & qualified phone + web form leads to consult with & convert to new clients.

Take a look into the complex world of automation and learn how to get more referrals that tell a real story on this new episode of Agent's Growth Academy Podcast. Our host, Jim Schubert, is delighted to bring an expert on running the numbers and co-founder of Rocket Referrals: Torey Maerz. Torey and his brother have done the work to create a system that bridges across all platforms and gives concise and accurate feedback on who's willing to refer you, who may do it again, and puts in place tested forms that acquire detailed responses. Listen in today and learn about the real reason you should be getting referrals, the right way to identify a need for a business, and an example of how one automated birthday card made all the difference.3 Key TakeawaysWhy your job isn't to be the hero of your client's story What to ask instead of “How did you hear about us?”The importance of story in referralsAbout Torey MaerzTorey Maerz, CEO, Rocket ReferralsTorey co-founded Rocket Referrals with his brother, Carl Maerz, in 2013. Throughout his career, Torey has spent 20+ years building software and leading technology teams in a variety of businesses across a range of industries—from education to asset management.ResourcesLeave AGA a review!Sales ideas to give backWebsite: rocketreferrals.com (Torey recommends a demo; get talking with someone!)The Psychology of Persuasion by Robert CialdiniLoyalty 2.0 [The Ultimate Question] by Fred ReichheldBuilding a Story Brand by Donald MillerGet 15% off of a purchase for yourself at Mountain Mallow, use code: growbigSlack

In episode #56 of Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov, I talk about the three options in order to grow your agency. In today's episode, I wanted to address the growth issue that most agencies, consultancy, etc., are facing. When we're working as an agency, and someone hires us, some obstacles need to be resolved, in order for your agency to grow. Recently, we created BizzBee's six to 12 months growth plan, and I had some profound thoughts I wanted to share with you. Can't get enough? Subscribe to Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov to get a notification as I publish new episodes: https://podcast.bizzbeesolutions.com/ Do you want to get up close and personal with me? This is the place to be: https://danchodimkov.com/ Check out my latest book on B2B prospecting and lead generation, available on Amazon: https://amzn.to/3a4zvUE (UK), https://amzn.to/3D46YLa (US) Are you eager to subscribe to our newsletter for the latest trends and insights on B2B outreach, lead generation, prospecting, and other touchy content topics? Place your email address and hit SUBSCRIBE: https://www.bizzbeesolutions.com/beesletter/ Want to get in touch with me? LinkedIn: https://www.linkedin.com/in/dancodimkov/ Facebook: https://www.facebook.com/dancho.dimkov.98 or on: LinkedIn: https://www.linkedin.com/company/bizzbee-solutions/mycompany/ Facebook: https://www.facebook.com/BizzBeeSolutions Website: https://www.bizzbeesolutions.com/

Our guest on this episode of Agent's Growth Academy podcast is no joke. Kelly Donahue-Piro is founder and CEO of a booming agency and a no-nonsense effectiveness expert (To which Jim says, “I think that what that means is she helps people grow.”). Her face is all over LinkedIn where she fosters excellence in sales strategies and shares her personally accumulated steps to becoming a better agent and agency as a whole. Today, Kelly shares the infamous 8 Ways to Grow Your Agency. Tune in as she and host Jim Schubert break the steps down one-by-one and even back these guidelines with their own stories that go as far as when Jim's father owned their family agency. Don't wait to find out today what you can be doing to foster a better morale at work, a better relationship with clients, and a better identity with yourself, from re-strategizing to retention.3 Key TakeawaysWhy you need to consider having a budget ASAP if your agency doesn't right nowWhy you need to understand that there's a place for tasteful client feesWhy you need to look at coverage increase with long-game goalsResourcesWebsite: Agencyperformancepartners.comConnect with Kelly on LinkedInConnect with Kelly on Facebook *Sign up for their three minute video every day!Traction by Gino WickmanThe Full Focus Planner by Michael HyattHubSpot