Podcasts about ueber brands

Learn how to elevate your brand. In the 37th episode of the On Branding Podcast, Arek Dvornechuck interviews Wolfgang Schaefer and JP Kuehlwein and we talk about brand elevation. Check out Wolfgang and JP's book!

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:How JP and Wolfgang found their shared fascination in the study of ueber brandsWhat triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'JP and Wolfgang's definition of what makes an ueber brandWhy can some ueber brands afford to spend less on advertising?The difference between a profitable brand and an ueber brandAre luxury brands different to ueber brands?What can cause the death of an ueber brand? Referenced in this episode:JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKrhttps://www.kingarthurbaking.com/https://www.patagonia.com/home/https://uk.louisvuitton.com/eng-gb/homepagehttps://www.freitag.ch/en CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:https://ueberbrands.com/authors@ueberbrands.comjp@ueberbrands.comhttps://zwoelfconsulting.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttFor guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues – or risk losing their way. Hear from Jim Stengel, Former Global Marketing Officer at Procter & Gamble, as he sits down with our Marketing Institute Leader and Co-Founder & Principal of Ueber-Brands, to discuss his new book which describes the importance of corporations establishing partnerships with the startup world in order to learn how to better innovate.

This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it.  An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry, as JP Kuehlwein and  Virginie discuss. JP is (co-)leader of the Marketing- and Communications Institutes at The Conference Board, author, Adjunct Professor of Marketing at NYU and Columbia University and founder of strand strategy advisor Ueber-Brands.

Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. However, many platform brands are not used because we like or respect them. How can traditional brands get into the business of platforms and how can one get platform branding right? JP had a discussion on the subject with Erich Joachimsthaler at Vivaldi Group. Continue reading →

My guest today is a global brand and business builder, recognised strategy expert, author and speaker.  He has more than 20 years of hands-on experience in successfully creating or re-staging brands that have grown to generate over a billion dollars in combined incremental sales annually around the world. In our chat we learn what the Uber brands are doing and that it isn’t always wise to follow every whim, need and trend of the consumer.  Please welcome JP Kuehlwein. Bio JP Kuehlwein is a global brand builder, accomplished business leader and recognised strategy expert. He has a 20+ year track record of creating or repositioning brands that then win in the market. JP’s diverse experience ranges from introducing the concept of disposable diapers and Pampers brands to India and South-East Asia to reviving an iconic New York Hair Care and Prestige salon services business. Before co-founding the brand consultancy ‘Ueber-Brands’ in 2016, JP was Executive Vice President of Frédéric Fekkai and Managing Director of Global Strategy; Innovation, Premium Products at P& G. Based out of New York City, JP Kuehlwein is on the industry advisory board of the Fashion Institute of Technology (FIT, NY), the CMO Council (San Francisco) and L2 Inc. (NYC) as well as an External Director of Smith & Norbu, a Hong Kong-based maker of luxury optical frames and accessories. JP Kuehlwein has co-authored the best-selling “Rethinking Prestige Branding – Secrets of the Ueber-Brands”, which is becoming a marketer’s reference book. It reveals the success drivers behind some one hundred premium brands across industries. With his co-author Wolf Schaefer, JP advocates to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance. Their blog-cast ‘Ueber-Brands’ and related events are sought-after by marketing leaders around the world. JP is regularly engaged in consulting, public speaking and teaching in English, French and German. His talks are lively with many practical examples and particularly popular with the big mass marketing groups. He has been named ‘Inspiring Marketer of the Year 2015’ by the Association of National Advertisers / The Internationalist. Recorded: 11th April 2019 Links: More about JP Kuehlwein Rethinking Prestige Branding More about Maria Franzoni Ltd Connect with Maria on Linkedin Connect with Maria on FaceBook To book any of the speakers featured on the Speaking Business podcast, click here

JP Kuehlwein of Ueber-Brands discusses the importance of brand strategy to engage customers and build successful social enterprises.

Can Ueber-Branding be applied to any industry and brand... and people? How do Ueber-Brands elevate themselves above the rest? How do they attract people? - Not only as buyers but as employees? ... These are just some of the questions Patrick Brigger asked me in this interview. Continue reading →

Do you consider yourself, your brand or your company to be a prestige brand? Are you or do you hope to be catering to the higher-end of your market? Being a prestige brand takes a lot more today than just throwing a higher price on it. In this episode, we're going to explore the nuances of what it means to be a prestige brand today. JP is a proven business leader, recognized strategy expert, and global brand builder.   He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world.  The co-founder of Ueber-Brands Consulting. JP is also the co-author along with Wolf Schaefer of the bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which is quickly becoming a marketers reference book.  It analyses the success drivers behind some one hundred premium brands. And advocates putting ‘myth back into marketing' to ‘seduce rather than sell' for a brand to be esteemed beyond size, price or performance.  JP is regularly involved in public speaking and teaching, and he and Wolf's blog and podcast ‘Ueber-Brands' are sought-after by brand builders and marketing leaders around the world.   Highlights - Key elements of a prestige brand that matter today Un-selling your brand(fascinating) Getting to the root of customer value Building a community that is exclusive and inclusive Developing real fans that are connected   Resources Zoho Books Want to spend less time on paperwork? Quickly collect payments from customers, file and pay taxes on time with minimum hassle so you can spend your time growing your business. Zoho Books is an online accounting software that keeps your finances in order easily getting you ready for tax time. With Zoho Books, everything is ready for your accountant in advance by automating routine tasks and more importantly, get paid on time! Go to zohobooks.com/warrior and get 3 months of free, unlimited access to all the features in Zoho Books. Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward.    Guest Contact - Website  Twitter  Facebook  LinkedIn  Book Rethinking Prestige Branding: Secrets of the Ueber-Brands    Mentions - Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan “Every country has it's Detroit.” Shinola CEO Red Bull  Patagonia  Elon Musk Ben & Jerry's  Achievement from the inside out Chris Friesen Podcast Gift: Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE ($10 Value)   

“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age. Brand strategist and author JP Kuehlwein joined us for a discussion on this very topic. About JP Kuehlwein JP Kuehlwein is Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidiary of Procter and Gamble. He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation – Premium Consumer, spearheading Procter & Gamble’s capability and business development in the premium brand space. JP is a recognized strategy expert, global brand builder, and accomplished marketing leader. He has a 20+ year track record of translating consumer and branding insights into transformational propositions that win in the market. His experience spans from introducing a new-to-the-world food wrap to the US -or- disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent or portfolio strategies for Beauty and Lifestyle categories. JP is a regularly involved in guest lecturing, consulting, and public speaking in English, French, or German. He is co-author of the book Rethinking Prestige Branding – Secrets of The Ueber-Brands which reveals the drivers of sustained success of modern premium brands across industries. As We Wrap … Recently our friend Gabriel Tesser Felix gave us a shout on Twitter about our recent episode featuring Marc Hershon. Thanks for listening Gabriel! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet!