Podcasts about brandwhy

How can brands show up in culture without looking like they're “dad dancing” their way through TikTok trends?In this episode of the PRCA Fuse Podcast, we're joined by Gerald Sagoe – writer, director, producer and creative director – who specialises in content rooted in cultural authenticity. Gerald has worked with high-profile names including Anthony Joshua, Lethal Bizzle, the Mayor of London, and Sky, and has created campaigns across markets from West Africa to Dubai.Together, we unpack:What cultural authenticity really means in brand storytellingWhy some brands have no right to play in certain cultural spaces – and how audiences call that outThe backlash to Sky's Halo TikTok channel and what it teaches us about misreading cultureHow brands like Adidas grew organically with hip hop culture, versus those trying to retrofit “cool”The Oatly x Giggs collaboration and why it worked so well across Instagram and TikTokThe rise of personal branding and employee influencers in corporate communicationsHow a business advisory firm used a mental health podcast to humanise its brandWhy investing in self-branding benefits both the individual and the organisationWhat Gerald learned about storytelling and nuance while setting up an agency in DubaiWhy storytelling (not traditional advertising) is the future of brand communication

Search is decaying, attention is fragmented and AI is rewriting the rules faster than most teams can update their decks. If you're still planning content like it's 2019, you're already invisible.In this episode, Kyle Denhoff, Sr Director of Marketing at HubSpot, pulls the curtain back on what happens after the inbound era. We get brutally honest about why channel-first thinking is dead, how HubSpot rebuilt itself as a media company inside a SaaS giant, and why “always-on” isn't a buzzword—it's survival. Kyle also breaks down how AI is actually being used behind the scenes (no, not to replace marketers), and why taste, editorial judgment, and distribution matter more than ever in a world flooded with machine-made content.We also explore:Why “more content” is the fastest way to lose relevanceHow audience-first strategy replaces blogs, funnels, and campaign calendarsThe real way HubSpot uses AI to drive conversion—without killing the brandWhy creators and practitioners now beat brands in buyer trustThe uncomfortable truth: nobody has the playbook, and pretending you do is the riskThis is a reality check for B2B teams still clinging to templates while the ground shifts under them.

Are you an artist trying to figure out your path? In this episode, I break down the 4 types of artistic careers—and which ones actually get you paid. Whether you're just starting or deep in your journey, this will give you clarity on the lifestyle you want to build and how to get there.

When companies invest in employee-led content they must not treat it as a short-term campaign – that's a recipe for disappointment.This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and how to build it in a way that lasts.Amy explains the differences between employee activation on LinkedIn, employee-generated content, and employee advocacy. She also covers how these pieces fit together without forcing people to post or stripping out their voice.If you're thinking about building a content strategy that expands your brands reach and facilitates authentic connections, this is a great place to start.Find out:What an employee activation program on LinkedIn looks like in practiceHow to identify the right employees to take part and represent your brandWhy the first 3-6 months are often messy (and why that's normal)What to measure early on, and what takes longer to have an impactWhat employee-generated content and employee advocacy looks like in practiceHow employee-led content can extend beyond LinkedIn into podcasts, events, and interviewsImportant links & mentions:Episode 348 (Part 1): Why Employee-Led Content Is the Biggest B2B Advantage in 2026: https://www.content10x.com/348Episode 343: Why Smart Companies Are Investing in Their Leaders' Personal Brands with Ash Jones: https://www.content10x.com/why-smart-companies-are-investing-in-their-leaders-personal-brands-with-ash-jones/#Get the Most Out of Your Guest Appearances: https://www.content10x.com/repurpose-appearance/The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/interview-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Most florists think branding is something you do after you're established — after the logo, the website, the luxury weddings, the polished feed.But the truth is this: you already have a brand.And if you don't intentionally shape it, your clients will shape it for you.In this episode, Jen breaks down what a brand actually is (and what it isn't), why your behavior matters more than polish, and how you can start building a powerful, recognizable brand from any stage of business.This isn't about aesthetics — it's about alignment, consistency, and becoming known for something.In This Episode, You'll Learn:Why a brand is a feeling, not a logoHow your behavior builds your brand faster than visualsWhy you are the brand (especially early on)How to pick a lane instead of trying to be everythingThe power of repetition in brand buildingHow boundaries create a premium brandWhy consistency builds trust and recognitionHow personal branding accelerates growthWhen (and why) it's okay to evolve your brandHow strong branding attracts better clients with less effortKey Takeaway:A brand isn't built in polish — it's built in how you show up.Your energy, tone, boundaries, and consistency are the brand.Action Steps:Choose 3 words you want people to associate with youUpdate your bio with what you want to be known forAudit your communication — does it sound like you?Decide what you're no longer available forStart showing up consistently, not perfectlyRepeat your message instead of reinventing itBrand is a long game — and that's what makes it powerful.

Send us a textIn this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape.Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway's affiliate program from the ground up, and why prioritizing editorial relationships over lower-funnel tactics has driven long-term growth. The conversation explores the impact of AI, changing attribution models, and why PR and affiliate teams must work hand-in-hand to succeed today.Key topics include:Transitioning from coupon-heavy affiliate programs to content-driven partnershipsHow gifting, reviews, and editorial trust fuel sustainable affiliate growthNavigating Google, AI, and attribution changes as a brandWhy affiliate marketing delivers credibility and ROI beyond paid mediaThe future of performance marketing and evolving partnership modelsThis episode is a must-listen for brands looking to scale affiliate marketing through authentic partnerships and long-term value.

In this episode, I sit down with Jaya Iyer, founder of Svaha USA, a clothing brand beloved by teachers and women who want clothes that actually reflect who they are, not outdated stereotypes.What started as a simple idea to create space-themed clothing for her daughter turned into a decade-long business built on integrity, patience, and listening deeply to the customer.Jaya shares the real behind-the-scenes of building a product-based business from the ground up — from validating demand through Kickstarter, to navigating costly supplier mistakes, to choosing slow, sustainable growth over chasing trends or outside investment.We talk about:How noticing a small gap in the market led to a loyal, values-driven brandWhy honesty with customers builds long-term trust (even when things go wrong)The realities of inventory, pre-orders, and cash flow in apparelThe power of self-belief, focus, and ignoring outside noiseWhy slow growth can actually be the smartest strategyWhat's next for Svaha USA, including a tween line and swimwearThis episode is a must-listen for anyone building a business from vision, not hype and especially for founders who want to grow without burning out or selling out.Visit Svaha USADM me (@theshelbystclair) your biggest takeaway from this episode.Use code ASCEND for $222 off Total Ascension Business Builder

Social media is essential for small businesses — but it doesn't have to feel like a second full-time job. In this episode, we sit down with Shalane and Nicole from Be Social, a social media agency built specifically to support small business owners, entrepreneurs, and leaders who are overwhelmed by content creation.We talk about the biggest mistakes businesses make on social media, why chasing trends can actually hurt your brand, and how storytelling and personality matter more than perfectly edited posts. If you've ever spent hours on a single post and still felt unsure about it, this conversation is for you.Topics CoveredWhy social media feels so overwhelming for small business ownersThe biggest mistake businesses make: chasing trends instead of their brandWhy personality and storytelling matter more than what you sellHow social media should support your business — not run itWhen to DIY social media vs. when to hand it offHow Be Social helps businesses take social media off their plateTraining options for business owners who want to do it themselvesWhy social media is “air coverage” for your business, not the entire strategyAbout Our GuestsShalane and Nicole are the founders of Be Social, a social media agency created to help small businesses grow without wasting time, energy, or money. Their focus is helping brands show up authentically, connect with their audience, and stop treating social media like a third job.Level Up Labs Event InfoThis conversation is part of Level Up Labs, a four-hour, in-person experience for business owners, entrepreneurs, and leaders.

Storage units? Not quite. Try luxury man caves that cash flow like apartment buildings.In this episode, Rich sits down with Ryan Garland—the #1 man cave developer in the country and the visionary behind a $500M+ real estate empire built on a wildly underrated asset class. From building “car condos” for high-net-worth collectors to stacking eight-figure exits, Ryan breaks down the niche that most investors are sleeping on.They cover:How he scaled a luxury storage concept into a national brandWhy man caves have insane returns (and almost zero tenant drama)What every investor should know about zoning, land, and designHow he turns gearhead passion into portfolio equityWhy timing, scarcity, and lifestyle branding matter more than compsIf you're looking for a real estate play that's low competition and high profit—this is it.Let's ride.Somers Capital Invest AD (Jan 2026) Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

If you feel like you're doing all the right things online but still not getting the visibility, leads, or enquiries you expected, this episode is for you!Because the problem is not that digital marketing is too complicated. It's that most property professionals are still thinking like brick and mortar business owners in a digital world.Your clients are no longer walking past your office window. They are finding you through Google, AI searches, reviews, and social media before they ever make contact.In this episode, I give you insight to one of my workshops and discuss why visibility online starts with a mindset shift and what it really means to think like a digital marketer. From online funnels and content strategy to AI search, SEO, and lead nurture, this conversation breaks down the systems you need to be building now if you want your business to stay relevant, trusted, and profitable in the years ahead.Once upon a time SEO was called search engine optimisation. It's now called search everywhere optimisation. If you're not showing up in AI searches, you're not going to exist in the next digital evolution - Kylie WalkerWe cover:Why property managers and real estate businesses need to start thinking like digital marketers to stay visible and relevant onlineHow fear of change can keep you stuck in outdated marketing habits even when it's not workingThe 3 stages of the online marketing funnel and how each stage helps turn leads into paying clients How to build brand awareness so people who don't know your business yet can find you online and recognise your brandWhy showing up online consistently builds more trust than posting polished perfect content on your socialsThe role of social media, video content, paid ads, and websites in driving traffic and capturing leadsTools that simplify content planning, scheduling, video creation, and CRM managementHow to nurture leads in the middle of the funnel using education, expertise, and connectionWhy webinars, investor training, video series, and email nurture build authority faster than sales posts on socialsHow AI and automation are reshaping lead nurture and client engagementWhat really happens at the bottom of the funnel and why retention is your biggest growth strategy

Adam Jelic didn't set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking.Today, we're discussing:How MiGOALS grew from a personal coping tool into a global stationery and wellness brandWhy writing goals down improves focus, belief and momentumThe role of anxiety, self-awareness and clarity in entrepreneurshipStaying disciplined in a world full of distractions and opportunitiesExpanding into the US market using Amazon as a growth leverBalancing analogue products with digital tools and AICommunity, accountability and why progress equals happinessPractical advice for setting meaningful goals in 2026 and beyondConnect with AdamExplore MiGOALSSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Send me a message In this episode, I'm laying my cards on the table and sharing my predictions for 2026.Who's going to win.Who's going to struggle.And which trends most agents are completely underestimating right now.This is not a hype episode.It's a strategy episode.I break down what I believe is coming next in real estate, social media, brokerages, AI, marketing, and agent behavior, and more importantly, what you should actually do with that information.Inside this episode, we cover:A simple exercise to identify what actually drove your last 10 closingsWhy inconsistent business almost always comes from rented lead sourcesThe platforms I believe will quietly gain momentum in 2026The platforms most agents complain about but still rely onMy prediction for total home sales in 2026 and why I'm optimisticA bold call on a major outside company acquiring a real estate brandWhy brick-and-mortar franchise brokerages are under serious pressureThe rise of AI-powered, cloud-based brokerages and why they're pulling aheadThe agents who will struggle most in 2026 and why it's not the market's faultWhy shiny object chasers and wheel reinventors keep staying stuckThe agents who will win by committing to one proven playbookHow AI is about to replace massive parts of an agent's daily workloadThe trends I'm watching closely in content, social, and lead generationEvents, personalities, and platforms I believe will shape the year aheadI also share where I personally came up short, where I'm doubling down in 2026, and why YouTube is my biggest focus moving forward.If you're serious about making 2026 your best year yet, this episode will help you decide what to lean into and what to finally stop doing.

[REPLAY] This episode originally aired July 2025. 300- Your photography inquiry process that's been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people offNicole's innovative new strategy to replace phone consultationsHow to build desire for your services like a luxury brandWhy removing friction in your inquiry process increases bookingsThe power of “behind the scenes” opt-ins for your websiteHow to market desire instead of pain (and why it matters)Your inquiry process shouldn't feel like a locked vault to your clients. This episode will help you rethink how you present your services to make booking simple, fast, and confidence-boosting for both you and your clients.Listen now, subscribe to the podcast, and start transforming how your photography business books clients today.More Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Your brand doesn't exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you'll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.If you're launching anything new, this is the tactical blueprint you wish you had earlier.What You'll LearnWhy ranking for your brand name is the first real trust signal for any startupHow to pick a name and domain you can actually rank forThe “first 100 links” strategy that trains Google to recognize your brandSimple ways to generate branded search behavior across social and contentHow Google quietly tests your domain—and how to know when it's happeningHow to use Google Search Ads to accelerate ranking and protect your brandWhy .com still matters more than any other TLDTimestamps00:00 — Why your new domain must rank for your own brand name00:31 — Why ranking for your brand name is a critical early trust signal01:03 — The rookie mistake founders make when picking a brand name01:13 — What ideal, non-competitive SERPs should look like01:35 — Graphed.com's journey to finally ranking in position one01:45 — Overview of the process to teach Google your brand01:55 — Step 1: Build backlinks to your homepage03:29 — Step 2: Drive branded search with social posts & content04:21 — Step 3: Run Google Search Ads on your exact brand name05:45 — Why you should always buy the .com for your brand06:16 — Final thoughts + Graphed free trialKey Topics & Insights1. Ranking for Your Brand Name = Early-Stage TrustIf someone Googles your company and doesn't find you, credibility collapses. Ranking for your brand name is one of the first—and easiest—trust signals to secure. Graphed.com took ~2 months to rank, but with this framework, it can happen in as little as 24–48 hours.2. How to Choose a Rankable NameAvoid names already used by active companiesLook for search results filled with noise, not competitorsIdeal: two words, few syllables, easy to spellAnd always, always buy the .com3. Build the First 100 Backlinks (Brand-Name Anchors Only)Your #1 job early is to teach Google what your company is.Do this by:Building backlinks to your homepageUsing your brand name as the anchor text (not keywords)These are foundational “identity” links that help Google map brand → domain.How to build them:Submit to software directoriesUse link submission servicesCold email companies for guest post swapsLayer PR on top later4. Trigger Branded Search BehaviorOnce Google sees your backlinks, you need humans to reinforce the signal:Search your brand nameClick your domainSpend time on the pageGoogle then learns:“When people search this name, this is the site they want.”You create this behavior through:Social postsNewslettersPodcast mentionsRepeated use of the brand everywhere5. How Google Tests Your DomainGoogle will quietly experiment by showing your domain for branded queries.You'll see this in Search Console via:Rising impressionsIncreasing CTRSudden jumps in average positionThis is the moment Google “decides” you belong on page one.6. Accelerate Everything With Google Search AdsRun a brand campaign:Exact-match brand keywordMinimum bid: around $5Send traffic to homepageThis forces the association between brand name → your site, and accelerates your rise in organic search.Brand protection tips:Raise bids to block competitorsAdd sitelinks to take more SERP real estateOptional: multiple ad accounts (with caution)7. Why .com Still Beats Every Other DomainConsumers inherently trust .com more than .io, .co, .xyz, etc.It drives higher CTR and reduces friction in word-of-mouth.If the .com isn't available, pick a new name—don't settle.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

The market has shifted. Homes that used to fly off the market in days are now sitting for months. Sellers are frustrated. Agents are stuck. And the old playbook isn't working anymore. In this episode I sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, who's spent 18 years navigating every kind of market in New York City.Kevelyn shares how her team recently sold a penthouse after 14 months on the market, why agents need to think beyond their neighborhood to stay relevant, and how becoming a connector rather than just a closer is the key to long-term success in real estate.Inside this episode:What's really happening with luxury inventory and how long properties are actually sittingThe listing presentation framework that sets expectations and prevents seller meltdownsHow to expand your business geographically without confusing your brandWhy your database shouldn't change just because someone moves out of stateThe psychology behind multiplex connections and why being known for more than real estate mattersHow to find and launch events that build relationships and generate referrals This episode will challenge how you think about positioning, marketing, and building a real estate business that thrives in any market condition. https://www.instagram.com/kevelynguzman/https://cbwarburg.com/ 

Stop making million-dollar decisions alone. Hampton gives you a personal board of eight vetted founders in your city who meet monthly to tackle your hardest problems. Find your group: joinhampton.comMost founders start their restaurants in the red. Guy Allen did the opposite, turning a 12-seat sushi bar into a $3M business with lines out the door and plans for a $50M exit. He's the founder proving restaurants can scale – if you treat them like startups.Here's what we talk about:Leaving real estate tech after a decade to start over in foodTurning a sushi photography hobby into a six-figure uni import businessWhy importing sea urchin taught him everything about supply chainsHow Sendo became one of NYC's busiest sushi spots – with zero marketing spendThe “three ingredients” behind every successful restaurant: food, location, brandWhy most chefs fail at business, and why one restaurant alone is a bad betThe real margins of restaurants (and what “good” actually looks like)How restaurant investing and profit-sharing actually workThe surprising scalability of sushi, and how he plans to reach 40 locationsBuilding publicly in an industry famous for secrecyCool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Sendo https://www.sendo.nyc/ Sponsors:Get your app built at https://zeroqode.com/?ref=moneywiseBuild web apps quickly with https://bubble.io/Achieve your dream body with https://www.dailybodycoach.com/moneywiseProtect your upside and get your time back at https://www.cressetcapital.com/moneywiseChapters:00:00 - The Harsh Reality of Restaurant Ownership00:43 - The Sushi Business Model and Guy's Background01:35 - Guy's Pivot from Real Estate Tech to Sushi02:56 - From Sushi Hobby to Social Media Platform05:44 - Importing Uni: Economics and Challenges10:11 - Sushi Quality, Branding, and Market Positioning13:22 - Why Premium Sushi Doesn't Scale14:47 - Transition from Importing to Restaurant Ownership16:51 - Why Most Restaurants Fail: The Role of Branding18:44 - Building a Restaurant Brand and Early Success22:56 - Financing and Structuring Growth27:27 - The Surprising Upsides of the Restaurant Business29:54 - Scaling to 40 Restaurants and a $50M Exit33:49 - The Need for Transparency in the Restaurant Industry This podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.Your Host: Harry MortonFounder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.Co-parents a cow named Eliza.

What if your brand isn't just your visuals or your message — but the energy you're transmitting every time you show up?This week on Passionate & Prosperous, I'm talking with my dear friend and creative powerhouse Sarah Ashman — brand strategist, creative director, and founder of Public Persona Studio.Sarah has spent over two decades helping coaches, creatives, and entrepreneurs shape brands that are both stunning on the outside and deeply aligned on the inside. And in this conversation, we go way beyond logos and color palettes. We're talking about energetic branding — how your energy, confidence, and alignment impact everything from your messaging to your client attraction to the way your business grows.We dig into what happens when your business starts to evolve and you feel that inner nudge to shift, realign, or even question everything you've built so far. Because here's the truth: you don't have to burn it all down to evolve — you just have to let yourself grow.You'll hear us talk about:What energetic branding really means — and how your energy impacts every part of your businessHow to recognize imposter syndrome as a sign you've outgrown an old version of your brandWhy alignment between your inner and outer expression is the key to authentic client attractionThe difference between reinvention and realignment — and why you don't have to burn it all down to evolveWhat to do when your business stops feeling like “you” (and how to reconnect with your purpose and confidence)The importance of self-enrollment — and why your first sale is always to yourselfHow AI tools can actually help you articulate your ideas more clearly and bring your energy to lifeWe also talk about the importance of regular self-reflection and energy management in business — because your outer success always reflects your inner alignment.Whether you're early in your coaching or creative business or leading an established brand, this conversation is going to help you reconnect with your truth, your purpose, and the magnetic energy behind your work.If something feels off in your business or brand, grab Sarah's free self-assessment guide to get clear on your best next steps.You can also connect with Sarah on Instagram.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny's recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.Here's what we talk about:How Bad Bunny's residency strategy built trust and strengthened his brandWhy appealing to everyone can actually dilute your brand and slow your growthThe difference between niching and brand positioningHow niching down can actually increase traffic, revenue, trust, and loyal readersWhy consistency and authenticity attract more growth than chasing shiny objects & trendsIf you've been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Is social media starting to feel like a black hole for your energy? If you're showing up, doing “all the right things” and still feeling like you're screaming into the void, this episode is for you.I'm pulling back the curtain on why your social strategy might be falling flat, what's actually changed in the last few years, and what to focus on instead. You'll walk away with a reality check, a new perspecgive, and a plan that doesn't require you to sell your soul to the algorithm gods.In this episode, I cover:The 5 massive shifts in social media that no one is warning you aboutWhy followers no longer = success (and what to focus on instead)How to use social media as a multi-dimensional personal brandWhy your content is flopping even if it's really good How I'm making my business social media optionaland more!Stuff mentioned in the episode:The waitlist for Beyond The Noise (save £1000)My new substack - first article dropping soon!Join my newsletter hereResources & more:

Is your brand suffering from an identity crisis?You've hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.You'll learn:The hidden signs of a misaligned brandWhy internal chaos leads to external confusionHow the Unified Brand Framework helps bring clarity, consistency, and creativityWhy your brand should function like a well-aligned battleship — not scattered lifeboatsHow to pause, reflect, and rebuild your brand strategy from the inside outIf you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

Innovation is a buzzword in the food and beverage industry—but for emerging brands, it can be the difference between thriving and burning out. In this episode, Christy Lebor, Partner at SmashBrand, breaks down a practical approach to innovation that helps founders move beyond gut instinct into consumer-driven decision making.We'll explore:How to avoid taking the wrong risks as an emerging brandWhy consumer testing—before launch—is your best insurance policyWhy packaging isn't just design polish, but a core innovation driverHow to use packaging to improve velocities and even justify higher price pointsWhether you're launching your first product or planning your next line extension, this conversation will give you clear, actionable strategies to innovate smarter.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Small business marketing doesn't have to mean big spending—and Kristen Corral proves it. In this episode, she reveals how she went from Las Vegas showgirl to successful entrepreneur, scaling seven restaurants with minimal ad spend using scrappy but strategic marketing.If you're struggling to grow your business without breaking the bank, this episode will help you rethink your approach to social media, build a powerful email list, and create community partnerships that convert into real revenue.Kristen shares the exact mindset, tools, and tactics she used to build Tacoarian, a thriving plant-based restaurant brand, and how she now coaches other women entrepreneurs and small business owners to do the same—without relying solely on social media.You'll learn:Why your social media might not be converting—and how to fix itHow to use email list building and blog SEO to increase visibilityThe overlooked power of Google My Business and local SEOHow to craft community-driven campaigns that benefit both nonprofits and your brandWhy blogging, despite what many think, is still a major growth engine for small businessesKristen's experience is the answer to many questions small business owners are asking today:“Why isn't my social media converting?”“How can I grow with no marketing budget?”“What's the best way to stand out locally?”“Can AI actually help my marketing or replace expensive contractors?”Whether you're a first-time entrepreneur, a marketing consultant, or just looking for creative ways to scale on a shoestring budget, Kristen's insight offers practical solutions with real-life proof.00:00 – Intro: From Showgirl to Serial Entrepreneur01:00 – Kristen's First Business & Evolution into Restaurant Ownership03:00 – What Most Get Wrong About Small Business Marketing05:00 – Social Media ≠ Sales: Why You Need Email Lists07:00 – How AI Fits into Strategic Marketing (and Where It Doesn't)09:00 – Building Community That Converts: TEDx Takeaways11:00 – Digital vs. In-Person Community Marketing13:00 – Las Vegas Lessons: Branding in a Competitive Market14:30 – Scrappy But Strategic: Marketing Tactics That Cost $016:30 – The Return of Blogging for SEO (and Why It Works)18:30 – Where Substack, Medium, & Newsletters Fit into Strategy19:45 – Kristen's Advice for First-Time Entrepreneurs#SmallBusinessMarketing #KristenCorral #EmailListBuilding #WomenEntrepreneurs #RestaurantMarketing #BloggingForBusiness #CommunityMarketing #LowBudgetMarketing #MarketingWithAI #Tacoarian #ContentMarketingTips #GrowYourBusiness #TEDxSpeaker #MicroBusinessStrategy #OmnichannelMarketing #AIForEntrepreneurs Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

This episode takes me back to the early days of Neat Apparel, when Claudio and I were just getting started. For those who don't know, Claudio is my business partner on Neat - our sweat-proof Shopify brand and he has one of the most fascinating backgrounds of anyone I've ever worked with.He graduated from Stanford at 20. Climbed to the top of Wall Street. Then pivoted into entrepreneurship—first with a soccer brand, and now with me in performance apparel. In this conversation, we talked through the moment we decided to go all in on Neat.We broke down the actual negotiations that brought us together, why we decided to buy IP before launching, and how we thought about scaling the brand through content, storytelling, and founder alignment. Looking back, it's wild to see how much of that conversation still shapes how we run Neat today.

“Storytelling, when done from truth, becomes a rite of passage, a way to alchemize pain into power.” – Cara JonesThis season of Rewritten is not just a return, it's a new chapter.After walking through a year that stripped everything: anxiety, hormonal upheaval, and the sting of my book being rejected for being “too heavy,” I re-emerge with a deeper truth:✨ Storytelling is not performance. It's initiation.A vision during breathwork cracked me open: It's time to release the inheritance of pain and choose joy as the new bloodline.This episode is for creators, healers, and humans ready to stop performing their wounds — and begin creating from the full spectrum of who they are.Inside this episode:The intimate unraveling that shaped this new seasonThe psilocybin ceremony that changed everythingHow rejection led to realignmentA call to storytellers: stop making pain your brandWhy joy is now my north starLet this episode be your permission slip to tell the whole truth — not just the heavy, but the holy.✨ About Your Host: Cara JonesI'm Cara. Storyteller. Initiator. Voice-liberator.After 25+ years as an Emmy-winning journalist, filmmaker, and trauma-informed coach, I guide soul-led creatives to tell stories that transform and ripple into collective change.My work helps you alchemize the most tender parts of your past into magnetic, service-driven narratives that build real resonance and soulful visibility.I do this work because I've lived the silence, disconnection and performance and I know the cost of holding it in.This podcast, my coaching, and my storytelling mentorship are born from a simple vow:Never abandon your voice again. Not for approval, branding or belongingAlso About Me — I'm a mother to a wild, wise 8-year-old who reminds me daily what untethered expression really looks like, wife to my favorite dance partner, Don, and dog-mama to our yellow Lab Henry.

Consistency isn't just a nice-to-have in business—it's the cornerstone of trust and reputation. In this episode, Derek Johnson and Tim Cutroni dig into why holding your service standards high and delivering the same level of quality every single time is essential for long-term success. Using everything from French fry experiences to oil change mishaps, they show how even small deviations can make customers question your reliability.In this episode Derek and Tim discuss:How consistent customer experiences create loyalty and trust in your brandWhy small changes in service can cause customers to wonder if your business has shifted ownership or lost its edgeReal-world examples of how attention to detail (or lack thereof) can impact client perceptionsThe importance of setting clear, non-negotiable standards for your team to follow every timeHow generational shifts in communication styles affect customer interactions—and what you can do to adaptWhy long-term business growth depends on sticking to proven processes, even when they take extra effortHow company image, from clean vehicles to timely follow-ups, reinforces your standards=================================

If you've been feeling like your brand is “fine” but not WOW… chances are, you're missing this step.Today I'm kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that's magnetic, consistent, and actually works for your business.Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don't convert.In this episode, we cover:The first (and most important) step in building a premium brandWhy starting here will make every design decision easierHow this step helps you attract clients who actually want to pay youThe biggest mistake business owners make when DIYing their brandingWhat's coming next in the Build Brand ModelGet your free ticket to the Design Masterclass

** Originally published on May 8, 2024 **Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It's about saying yes to big, scary opportunities, chasing fear instead of avoiding it, and putting yourself out there even when you're not sure you're ready.And honestly? I think we could all use a little more of that energy right now - which is why I'm bringing this one back from the archives. Katie's story of building Klue's Compete Network from scratch and carving her own path in marketing is just as powerful today as it was when we first recorded.Should I bring Katie back for a follow-up? DM me, comment, or leave a review to tell me what you'd love us to cover next. – Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Katie Berg, VP of Marketing at Klue, to dive into how she turned a scrappy idea into one of the most innovative owned media plays in B2B: the Compete Network.From starting her career in events marketing and taking a bold leap to work in Zambia, to building Klue's media hub that now fuels their category leadership, Katie shares the real story of saying yes to big risks, chasing fear, and creating content that actually lands.Jane and Katie dig into:How the idea for the Compete Network was born (on a run!) and why it stuckThe scrappy steps Klue took to build a media hub before owned media was “a thing”What it really takes to launch and scale multiple shows under one brandWhy consistency and format matter as much as the content itselfLessons learned from producing four podcasts at once - and what Katie would do differentlyHow teasers and “movie-style” launches helped Klue's shows break throughThe future of B2B media hubsWhy attribution alone isn't enough - and how qualitative feedback can be a marketer's gold mineWhy women need more “f*** it energy” in content creationKey Links:Guest: Katie Berg: https://www.linkedin.com/in/katiepberg/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

If you're stuck in the hustle of blogging without seeing results — this episode is for you. Genasys breaks down the key mindset and strategy differences between blogging as a hobby and blogging as a business. You'll learn why traffic isn't the problem, what to focus on instead, and how to start treating your blog like the client-generating machine it was meant to be.Whether you're brand new or you've been blogging for a while with zero income to show for it, this episode will show you what's keeping you stuck and exactly how to shift into profit mode. This is the kind of tough-love business advice fun bloggers don't want to hear — but serious bloggers NEED.

Pickleball isn't just a sport—it's a movement. And yes, top players are pulling in 8 figures.In this episode, Rich sits down with pro pickleballer DJ Young to talk about the meteoric rise of the fastest-growing sport in America—and how players, brands, and entrepreneurs are all cashing in. From big-league contracts and sponsorship deals to custom paddle companies and wild new business ideas (like pickleball on yachts), this one covers it all.They get into:How DJ went from athlete to founder—building a 6-figure paddle brandWhy top players are making $2M–$3M/year (and how they're stacking income)What most people don't know about the MLP vs. PPA tour structureThe massive opportunity in pickleball-themed travel, Airbnbs, and charter experiencesWhy personal brand matters just as much as your rankingIf you're curious about the future of sports, lifestyle branding, or niche empires—this is your playbook.Let's get it.Connect with DJ on Instagram: @djyoungpbJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Bio & Me is one of the UK's fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week =  better gut health, their award-winning range of granolas, porridges, and kefir yoghurts is now stocked nationwide.In this latest episode, Fiona reconnects with Jon, four years after he first appeared on Brand Growth Heroes, when Bio & Me was hitting £1M in sales. Today? They're doing £15–£20M annually.You'll learn about: The real growth journey: from founder hustle to scaling a national brandWhy great strategy means nothing without killer executionHow to balance taste vs. health in both product and communicationWhy Jon still answers customer emails himselfWhat it takes to win with retailers as a challenger brandThe magic that happens when you listen to your team and your shoppersJon shares candid insights into what it takes to grow a purpose-led food brand in today's competitive market, without losing your soul or your edge.Useful Links Bio & Me websiteFollow Dr. Megan Rossi on Instagram: @theguthealthdoctorConnect with Jon on LinkedInFollow Bio & Me on LinkedInMention: Eddie Yoon – co-founder of Category Pirates============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

300- Your photography inquiry process that's been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people offNicole's innovative new strategy to replace phone consultationsHow to build desire for your services like a luxury brandWhy removing friction in your inquiry process increases bookingsThe power of “behind the scenes” opt-ins for your websiteHow to market desire instead of pain (and why it matters)Your inquiry process shouldn't feel like a locked vault to your clients. This episode will help you rethink how you present your services to make booking simple, fast, and confidence-boosting for both you and your clients.Listen now, subscribe to the podcast, and start transforming how your photography business books clients today.More Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Stellar just wrapped her first headlining tour — and she's doing things differently. In this episode, we talk about what it really takes to build a career with intention, from learning to trust your gut to putting your mental health first in an industry that often glorifies the grind.We get into:How Stellar partnered with To Write Love On Her Arms to bring mental health resources to her showsWhy she waited a full year before going on tour — and how she knew the timing was rightThe emotional and somatic signals she listens to when making big career decisionsHow to avoid burnout and comparison while still building a successful brandWhy putting yourself out there on socials is a non-negotiable — even if it feels scaryIf you're building something meaningful and want to do it on your own terms, this one's for you.Follow Stellar here: https://www.instagram.com/stellersoundsFollow Nik Cherwink here:https://www.instagram.com/nikcherwinkAnd visit my site to join the mailing list or book a free coaching call:https://www.nikcherwink.com

“Your brand is going to evolve. Your business is going to evolve.” –Barb PritchardSummer is a great time to update your brand, and I'm talking with Barb Pritchard, a brand strategist and intuitive designer about what that really looks like.We talk about why you want to be consistent across platforms — but you brand is more than fonts and colors. You are a big piece of your brand and need to show up visually and in words.And while you might want to redo your website and be done, your business and your brand are going to continue to evolve. This season is a great time to see what's working and what's not.We talk about: Oracle cards and following breadcrumbs — yes, intuition as a business guideHow following formulas doesn't feel natural — and what happens when you really show up as youLearning to talk naturally about what you doThinking about how you want people to feel when they interact with your brandWhy brand photos matter so muchChanging one small thing at a time to see what resonates with your audienceABOUT BARBBarb Pritchard, the creative force behind Infinity Brand Design, is a visionary brand strategist and intuitive designer with over 20 years of experience. Specializing in an empathy-first approach, she empowers spiritual entrepreneurs and shapes transformative brands, aligning mission-focused businesses with their soul clients. Leveraging her vast experience with Fortune 100 & 500 companies, Barb fuels growth and authenticity in impactful, heart-centered ventures. As the driving spirit of Infinity Brand Design, Barb is also an acclaimed author, speaker, and advocate for living a purpose-filled life, finding joy in global exploration, cultural immersions, and nurturing connections.LINKShttps://www.infinitybrand.design/https://www.facebook.com/ImBarbPritchardhttps://www.instagram.com/infinitybranddesignhttps://www.pinterest.com/infinitybranddesign/https://www.linkedin.com/in/barbpritchard/DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. Here are three Doable Changes from this conversation:MAKE A SMALL CHANGE. If you aren't getting the results you want, try changing a few words or one photo. See if you get a different reaction. Sometimes a tiny change can shift the effect dramatically.KNOW YOURSELF FIRST. Do you know: What lights you up? What do you want to do? What are you here for? What is your passion? The answers to these questions are essential for talking about yourself clearly.BOOK PHOTOS. Book a photographer for brand photos. Someone else can help show, visually, who you are. Even if you don't like being in pictures, you'll want good ones of you — headshots but also you in action at what you do.

Storage units? Not quite. Try luxury man caves that cash flow like apartment buildings.In this episode, Rich sits down with Ryan Garland—the #1 man cave developer in the country and the visionary behind a $500M+ real estate empire built on a wildly underrated asset class. From building “car condos” for high-net-worth collectors to stacking eight-figure exits, Ryan breaks down the niche that most investors are sleeping on.They cover:How he scaled a luxury storage concept into a national brandWhy man caves have insane returns (and almost zero tenant drama)What every investor should know about zoning, land, and designHow he turns gearhead passion into portfolio equityWhy timing, scarcity, and lifestyle branding matter more than compsIf you're looking for a real estate play that's low competition and high profit—this is it.Let's ride.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What's Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.

In a world where visibility means opportunity, your personal brand is no longer optional - it's essential. In this episode, discover why treasury professionals can no longer afford to stay silent online, and how building a strategic LinkedIn presence can future-proof your career, attract opportunities, and showcase the value you bring - even if you're not actively looking for a new role.This special episode features Mike Richards, CEO and Joe Grabowski, Executive Consultant for US Treasury from The Treasury Recruitment Company,Together, they dive deep into the often-overlooked power of personal branding within the treasury profession, sharing real-life examples, practical tips, and hard-won lessons from their decades of recruitment experience.What You'll Learn in This Episode:Why personal branding matters more than ever for treasury professionalsThe evolution from offline networking to the LinkedIn eraMisconceptions about being active on LinkedIn (and why it doesn't mean you are job hunting)Practical steps to start building your personal brand todayHow to post about your achievements without sounding boastfulManaging internal perceptions and maintaining authenticity onlineTips for updating your LinkedIn profile and avoiding common mistakesThe power of consistent networking and making meaningful connectionsHow to handle professional conflict while maintaining your brandWhy “visibility” is your new career currencyCheck out the FULL Video via our YouTube: https://youtu.be/bJtLXO7pShQ----

#296: We don't wait for lucky breaks in our careers—we create them.In this episode, I'm sitting down with social media consultant, creative, and educator Candace Marie about creating your own luck in your career by having a clear vision and leveraging relationships.This conversation will leave you feeling inspired to take action on your next big idea.We Also Talk About…Candace's transition from finance, to luxury fashion, to entrepreneurshipHow to build a strong personal brandWhy authentic relationship-building is crucial for your careerHow to make a smooth transition into a new industryWays to embrace more creativity in your everyday lifeHow to use social media as a tool for your successNavigating growth in corporate spacesResources:Follow Candace on Instagram @marie_mag_Check out Candace's social media guide and challenge 75 Not-So-HardMaster brand partnerships with Candace's course, The Art of PartnershipsLearn more about Candace's organization, Black in CorporateDownload my free Best Case Scenario Journal TemplateSponsors:Quince: Quince is the go-to for elevated basics at affordable prices. Visit quince.com/balancedles for free shipping and 365-day returns.LMNT: Visit drinklmnt.com/balancedles for a free sample pack with your order.Mint Mobile: Ditch overpriced wireless and get 3 months of premium wireless service from Mint Mobile for $15 a month. Shop data plans at mintmobile.com/lucky.America's Sweethearts: Watch Season 2 on June 18th. Only on Netflix. IM8 Health: Feel your best self everyday. Go to im8health.com/lucky and use code LUCKY for a Free Welcome Kit, five free travel sachets plus 10% off your order. Keep in touch:Follow on IG: @shessoluckypod @lesalfredFollow on TikTok @shessoluckypod @lesalfredVisit our website at balancedblackgirl.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Accounting Influencers Podcast, Rob Brown explores whether accounting is still a smart career choice. He speaks to professionals at every stage from new starters to seasoned partners and firm owners. The conversation tackles the realities of burnout, the rise of AI and automation, and the growing demand for leadership and strategic thinking in the profession. Rob also shares how accounting opens doors to other careers and why your qualification is never wasted even if you choose to pivot.Key Takeaways:Why accounting is still one of the most stable and valuable careersHow to navigate the impact of AI and automation on accounting jobsWhat mental health and burnout are telling us about the culture of the professionPractical advice for every stage of your career from entry level to firm ownerThe importance of building commercial awareness and a strong personal brandWhy succession planning and leadership matter more as you progressHow feedback and networking accelerate your professional growthWhy accounting qualifications are highly transferable and respectedWhat it takes to reignite your passion and stay engaged in your careerHow to future proof your role through continuous learning and adaptationYou can find this on youtube here: https://youtu.be/I6KjyZsfOzQ?si=L1HePJerzcGrB_nU◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. The show focuses on helping professionals strengthen their personal brand, stay informed about industry changes, and navigate disruptive forces affecting accounting business models and trends. The content includes solo insights from host Rob Brown as well as interviews or panel discussions with industry leaders. Check out the show on your preferred podcast app or platform, or go to the Accounting Influencers YouTube channel for all of the episodes in video format. Rob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: https://www.linkedin.com/in/therobbrownThanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

What if success didn't mean adding more… but letting go? I sit down with Mel Yu to talk about the messy parts of success no one posts about and show you why letting go can be your biggest growth strategy.Mel Yu is a multi-business founder, speaker, and personal brand strategist. From closing a profitable business to letting go of her team, Mel shares the real, unfiltered side of pivoting, rebranding, and choosing alignment over approval. In this episode:How to know when it's time to pivot or shut down a businessThe mindset shift from people-pleasing to powerWhat it really takes to evolve your personal brandWhy being misunderstood might mean you're on the right pathLetting go of what's no longer aligned even when it's working on paperIf you've ever felt torn between where you are and where you want to be, this episode will give you permission to make the hard calls and evolve boldly.CONNECT WITH MEL YU:Connect with Mel Yu @mellieyu on InstagramCONNECT WITH ME:Join 12-month UNSTOPPABLE MASTERMIND Download your 30-day Millionaire Mindset audio trainingCheck out my FREE ResourcesOrder my book “Unstoppable Success” on AmazonApply for 1:1 Business CoachingSend me a DM on Instagram

In this episode of The Unified Brand Podcast, we're joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.We explore:How storytelling and cause marketing built a community-first brandWhy brand DNA and emotional connection drive customer loyaltyThe secret behind 13-fold branding and hidden messages in product designVolition's bold new vision—including TV shows, new categories, and experiencesThis is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.

What if prioritizing your wellness didn't require hours at the gym or fancy equipment? What if it could start with just... getting up off the floor?This week on The Business of Thinking Big, I'm joined by the incredible Juliet Starrett — lawyer, bestselling author, co-founder of The Ready State, and accidental entrepreneur — for a powerfully real conversation about health, movement, and sustainable wellness for busy women.We dive into Juliet's journey from high-powered lawyer to parking-lot CrossFit gym owner to health thought leader, and how she built a business (and life) around solving real problems for real people — starting with helping us move more and hurt less.If you're a mompreneur with big dreams and little time, this one is a must-listen

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If you're planning to launch (or re-launch) a course in 2025, it's time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you're not hitting your sales goals.In this episode, I'm walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are. This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you're proud to shout about.I'll also share why most people leave design way too late (and how to avoid it), plus how we can co-create every graphic together inside The Co+Creation Design Club

Realtors, ready to slash your workload and still close more deals? Discover how AI-driven Realtor tools are helping agents automate follow-ups, generate custom CMAs, and find their perfect niche—without lifting a finger. In this episode, tech strategist Jeff Loyd reveals how to future-proof your real estate career and start working smarter today.

“Building strong relationships takes time, and that's what many B2B marketers miss,” says Mike Allton, Chief Storyteller at AgorapulseIn this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees to share their story, and why relationship-building in social media cannot be automated by AI. He also discusses the challenges of AI-generated content, the importance of brand consistency, and why LinkedIn connection requests shouldn't always lead to a sales pitch.In this episode, you'll learn:How to empower employees to authentically represent your brandWhy building relationships on social media requires patience and timeHow to balance automation with personal connection in B2B marketingResources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Mike Allton on LinkedIn: https://www.linkedin.com/in/mikeallton/Connect with Mike Allton through The AI Hat: https://theaihat.com/connect/Explore The AI Hat: https://theaihat.com/ Explore Agorapulse: https://www.agorapulse.com/Timestamps:(00:00) Intro(01:31) Mike Allton's journey and role at Agorapulse(04:03) The importance of empowering employees to share brand stories(07:02) The shift from corporate to human voices in social media(11:06) Navigating AI's influence on social media content(12:30) How AI is both a tool and a challenge for content creation(13:04) The dangers of LinkedIn pitch slaps(14:30) Balancing automation and personal connection in outreach(19:17) The evolution of social media marketing in B2B(22:19) The future of relationship-building in digital marketing

Tired of chasing deals and agents? It's time to flip the script. In this episode, we dive into how building an authentic brand culture attracts your ideal clients, and if you are building a team or office, helps attract the agents you want — without aggressive sales tactics or cold recruiting.

Send us a text letting us know your thoughts on today's episodeIn this podcast audit episode, I sit down with Austen, host of Create and Consume, a lifestyle podcast exploring pop culture, digital content, fashion, beauty, and more—through the eyes of a millennial content creator. We dive into what's working with her show, where she's feeling stuck, and how to streamline her growth strategy.You'll hear us chat about:The power of treating your podcast like a creative brandWhy community is crucial for lifestyle shows (and how to build one)Easy SEO and repurposing tips to get more listeners without more contentHow guests can fit into a mostly solo podcast formatSimple tweaks to make your show more discoverableIf you're running a lifestyle or personality-driven podcast and wondering how to grow beyond your current reach—without burning out—this one's packed with actionable takeaways.✨ Want a podcast audit of your own? Book yours at savvypodcastaudit.comNeed support with your podcast?Book your free Podcast Profit Plan call today! Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Visit our website to learn more about our podcast launch and management services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!

Is your personal brand helping or hurting your restaurant's growth? In this candid conversation, Kyle sits down with Josh Halpern, the driving force behind Big Chicken, to explore the powerful intersection of personal branding and franchise success. From navigating the influence of celebrity partner Shaquille O'Neal to making tough decisions about franchisee selection, Josh shares unfiltered insights on building an authentic leadership presence that resonates with partners, customers, and communities. Whether you're a single-unit operator or managing multiple concepts, this episode reveals why your personal brand might be the most undervalued asset in your restaurant portfolio.Key Conversations:How authenticity in leadership creates accountability throughout an organizationThe delicate balance of managing your personal brand alongside your restaurant brandWhy shared values trump experience in franchisee selectionHow Shaquille O'Neal's personal brand influences Big Chicken's business decisionsThe critical role community connection plays in sustainable franchise growth

Today's episode is a good reminder to provide value, but don't forget to do this one thing: sell. In this episode, I share different scenarios that happened recently in my business that reminded me that selling is providing value. We don't always have to provide free educational value in every single place we are reaching our audience. You can provide value, but don't forget to sell!In today's episode, I cover:How I use my Instagram stories to connect as a human being while building my personal brandWhy implementation equals transformation inside of your offerWhy information does not equal transformationHow people who pay, pay attentionWe should spend as much time selling our offer as we do creating free value contentConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/14/provide-value/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU