Podcasts about brandwhy

What happens when a startup operator with leadership experience at Atlassian, Trello, and Typeform decides to tackle one of the most complex challenges in business—hiring?In this episode of The E1B2 Collective Podcast, Anthony Vaughan sits down with Kristen Habacht, CEO of Elly, to explore how AI is transforming recruiting without replacing the human relationships that make great hiring possible.Kristen shares the origin story behind Elly, an AI-native hiring platform built specifically for startups, and explains why the future of recruiting isn't about removing recruiters—it's about empowering them to spend more time where they create the most value.The conversation covers:Why timing is often more important than talent when hiringThe hidden challenges of recruiting sales, marketing, and product leadersHow startups can avoid costly hiring mistakesWhy AI should enhance recruiters, not replace themThe evolution of recruiting from administrative work to strategic talent advisoryBuilding human-centric AI products in a crowded marketThe growing importance of candidate experience and employer brandWhy the future of software may be a combination of AI and human expertiseWhether you're a founder, recruiter, HR leader, or startup operator, this episode offers a practical look at where hiring is headed and how organizations can use AI to make smarter talent decisions.

In this episode, Jen shares some of the biggest lessons she has learned after years of working as a florist and doing a high volume of weddings. These are the things she used to do because she thought they made her a better florist, a nicer person, more accommodating, or more bookable — but in reality, many of them were costing her money, peace, creativity, and joy.This episode is all about boundaries, discernment, and learning to run your floral business in a way that actually feels good and makes sense. From last-minute emergencies and undercharging, to promising specific blooms and saying yes to the wrong inquiries, Jen walks through the things she no longer does — and why florists should think about letting go of them too.In this episode, Jen talks about:Why other people's emergencies are not automatically your emergencyWhy she no longer takes labor-intensive work below her minimumWhy undercharging to get the job is no longer an optionWhy she no longer takes on super rustic barn weddings that do not align with her brandWhy florists should speak up when they know something is a bad ideaWhy she no longer promises specific bloomsWhy exact delivery timeframes can create unnecessary stressWhy she no longer says yes to every inquiryWhy she no longer does things just because “that's how florists do it”Why she stopped over-explaining her pricingWhy she no longer takes on work that feels miserable or inauthenticWhy client indecision is not her problemWhy she no longer compares her business to other floristsWhy she does not do jobs for “exposure”Why listening to her body matters more than everKey takeawayBoundaries do not make you a worse florist. They make you a wiser one.A lot of the things Jen stopped doing were not helping her become more successful — they were draining her. This episode is a reminder that you are allowed to protect your peace, your profit, your creativity, and your body as you build your business.Mentioned in this episodeInstagram: @‌thefloralceo

Hello and welcome to episode 323 of the Make it British Podcast. I'm back with another episode in my Women in Wool series, this time chatting to knitwear designer Frankie Davies from Charl Knitwear.Frankie spent years designing knitwear for Burberry and Benetton and has spent much of her career inside knitwear factories, so it was only ever a matter of time before she founded her own brand. In this episode, Frankie talks about her use of British wool, the benefits of working with UK factories and how that differs from working with manufacturers in Italy, as well as the challenges of running your own business when you have small children, which I'm sure many of you listening can relate to.In this episode we cover:How Frankie went from designing the womenswear knitwear range at Burberry to launching her own British wool brandWhy she uses three different British wools and what each one brings to the range.The reality of developing a unique British wool yarn.Making in both the UK and Italy, and why she chose that route.How she timed launching the business around having her children.About Charl KnitwearCharl Knitwear is a British knitwear brand founded by Frankie Davies, a designer with over 20 years of experience working for luxury fashion houses including Burberry and Benetton. Inspired by the Norfolk fisherman's Gansey, the brand combines heritage stitch traditions with a contemporary approach to British fibre and manufacturing.You can find Frankie and Charl Knitwear at: Website: charlknitwear.co.uk Instagram: @charlknitwear

What happens when you build the life everyone admires — and it still doesn't feel like yours?Dr. Jeremy Goldberg knows that feeling well. A behavioral scientist with a doctorate, publishing research on the Great Barrier Reef, working alongside world-class scientists for the Australian government — and yet something was quietly draining out of him. In this conversation with Dr. Tara Perry, Jeremy shares how he learned to hear the difference between the heart whisper and the fear shout, why he walked away from a prestigious career to buy a van and wander through America, and what it actually means to live in integrity when the outside of your life looks perfect.In this episode, you'll discover:Why high achievers often feel the deepest emptiness — and what that signal is really pointing toThe "worst case scenario" mindset shift that gave Jeremy the courage to walk away from his PhD careerWhat "heart whispers vs. fear shouts" means and how to tell the two apart in your own lifeHow Jeremy's side project, Long Distance Love Bombs, grew from internet posts into a global coaching and speaking brandWhy chasing happiness at all costs may actually be the thing keeping you stuckThe power of wholeness over happiness — and why shadow, contrast, and difficulty are what give life its depthWhat becoming a father taught Jeremy about presence, feeling deeply, and what it means to truly arriveResources & Links Mentioned:Long Distance Love Bombs website: longdistancelovebombs.comDr. Jeremy Goldberg on Instagram: @longdistancelovebombsJeremy's book: It'll Be Okay and You Will Be TooBook a free intro coaching call with Jeremy at longdistancelovebombs.comReady to take your own next step?Visit calendly.com/consulttara/consult to book your free customized consultation with Dr. Tara Perry and get your GPS map — the coordinates for where you are now and where you want to go.

Text us your thoughts on the episode or the show!What separates a marketing team that drives growth from one that just stays busy?Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially. They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.Michael and Ondar discussed:Why coming from the business side reshapes how you approach marketingThe reason so many marketers can't explain how their business makes moneyWhat separates growth-driving teams from teams stuck executing activityHow to turn strategy into a real budget and investment planThe biggest mistakes leaders make when seeking buy-in from finance and the boardBalancing spend across acquisition, retention, partnerships, and brandWhy minimizing surprises is a hallmark of strong operatorsWhere AI is already creating a practical advantage in research and learningHow cheap access to strategic knowledge changes career development, and its risksWhat community building (Fast Lane Drive, Worn & Driven Magazine) teaches about retentionWhat makes a brand partnership strategically valuable versus just promotionalIf you've ever wanted to be the marketer the executive team actually listens to, this conversation is a roadmap for getting there.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK's most trusted and best‑loved brands.In this episode we discuss:Learning that personal development isn't selfishRe-branding and differentiation as the market leaderEvolving Rightmove's income streamsEnsuring people remain central to the brandWhy emotion matters in b2b marketingWhy customer complaints are like a big dogMarketing Lessons from theatreThe importance of ‘Interactive WTFs'Colleen BabcockColleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.She's known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove's insights clear, useful and never boring..Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/ 

In this episode of Small Business School, Staci Millard is live from High Vibe Women to sit down with entrepreneur Lexi Miles Corrin (founder of Wax On, a national beauty brand with 25+ locations) to unpack the real journey behind building, scaling, and exiting a business. From spotting a gap in the market to navigating rapid growth, near-bankruptcy moments, and ultimately selling her company, Lexi shares the unfiltered lessons most entrepreneurs never hear. This conversation dives deep into leadership, mindset, culture, and why every business owner should be thinking about their exit—starting now.Key topics covered:How identifying a simple gap in the market can turn into a national brandWhy customer experience is the #1 driver of business growthThe real reason most businesses struggle to scale (and how to fix it)How to build a strong, values-driven company culture that actually sticksThe importance of iteration and why your first model won't be your final oneA simple but powerful 15-minute daily habit that can transform your businessThe truth about scaling too fast and the costly mistakes to avoidWhy every entrepreneur should plan their exit strategy earlyHow to know when you're ready to raise capital (and when you're not)The mindset shifts required to grow as a leader at every stageSet aside 15 minutes today and take one action you've been putting off whether it's reaching out to a connection, refining your offer, or mapping your next move. Small, consistent steps create big results.Connect with Lexi:Instagram: @leximilescorrinStaci's Links:Instagram. Website.

In this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with Herbert “TobiasEats” Tobias, a rising Latino entrepreneur who turned tough circumstances into a thriving brand rooted in food, culture, and community. What starts as a conversation about food content quickly opens into a deeper look at identity, hustle, and building something real without losing yourself in the process.Tobias breaks down how he went from struggling to afford meals to creating content just to fill his fridge, to now running Yummy Media Group and working with major brands, restaurants, and organizations across New Jersey. His story isn't polished or sugarcoated. It's about long nights, missed opportunities, learning curves, and figuring things out in real time. The episode highlights how resourcefulness and consistency can open doors that talent alone can't.There's a strong focus on restaurant marketing and content creation, but what makes this conversation hit is the intention behind it. Tobias doesn't just show food. He highlights the people behind it. From small business owners to chefs grinding 12-hour days, his approach is rooted in service over ego. That mindset is what helped him stand out in a crowded social media space, especially during a time when food content was just starting to take off.Luis and Tobias also get into the realities of entrepreneurship and creative work. They talk about the pressure to monetize everything, the danger of chasing attention, and the importance of building real relationships instead of transactional ones. There's a raw honesty here about getting distracted by fast money, losing focus, and having to reset. Tobias shares how staying grounded, leaning on his team, and reconnecting with purpose helped him level up both personally and professionally.Music, culture, and travel also play a big role in Tobias' journey. He opens up about using music as therapy, shooting videos in El Salvador and Puerto Rico, and how reconnecting with his roots helped shape his creative voice. It's not just about business growth, it's about personal evolution and finding clarity when things feel off.Some key moments and takeaways from the episode include:How TobiasEats started as a survival move and turned into a full-scale media brandWhy showcasing others can be more powerful than promoting yourselfThe role of team, loyalty, and trust in long-term successLessons from sales that translate directly into content and brandingThe truth about burnout, distractions, and staying disciplinedWhy not all money is worth taking, and how to protect your brandThis episode is a real look at what it means to build something from nothing while staying connected to your roots. If you're a creative trying to figure out how to grow without selling out, or a small business owner looking to understand how content can actually drive results, this conversation delivers both perspective and practical insight.To stay connected with I'm an Artist, Not a Salesman, follow the podcast on social platforms, subscribe for weekly episodes, and share this with someone building their own path. For updates, clips, and behind-the-scenes content, tap in with Luis Guzman and join the conversation around art, business, and what it really takes to make it work.

What would you trade for the perfect life? Fame? Love? Power?And more importantly… who's writing the contract?This week on Code Noir, CJ and Jamaal dive into Bedazzled (2000) — the glossy, chaotic, and surprisingly philosophical remake of the 1967 British cult classic. Starring Brendan Fraser and Elizabeth Hurley as a devil who knows exactly what you want before you do, the film takes the classic Faustian bargain and drags it straight into the early internet age.We break down the seven wishes, the twisted outcomes, and what they reveal about ego, identity, and the illusion of control in a world obsessed with self-reinvention. From its roots in Swinging London satire to its Y2K transformation into a slick Hollywood morality tale, Bedazzled becomes more than just a comedy — it's a mirror of a culture learning to sell itself.Along the way, we explore:The evolution of the Devil from sardonic trickster to seductive brandWhy every wish fails (and what that says about us)Early 2000s obsession with image, success, and “having it all”Whether Elliot is the problem… or just the symptomBecause in the end, Bedazzled isn't really about the Devil.It's about us — and the deals we keep making with ourselves.No pitchfork required.

What does bravery really look like for authors?In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect, about fear, uncertainty, and what it takes to keep moving forward as you write, publish, and build your author brand.Jill shares her journey from researching bravery in graduate school to publishing her book, growing her brand, and opening doors to more speaking, PR, and thought leadership opportunities. Together, Zach and Jill unpack why fear is not always a sign to stop. Often, it is a sign that what you are doing matters.By the time you finish listening, you'll learn:How publishing a book can strengthen your author brandWhy fear and uncertainty are a normal part of the processHow Jill's book helped create more visibility and opportunitiesWhy “someday” can keep authors stuck longer than they realizeIf you have been waiting to feel fully ready before moving forward with your book, this episode is a reminder that bravery is not the absence of fear. It is taking the next step anyway.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florists and wedding pros need to know about showing up online.If you've been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something your business should outsource, this conversation is packed with insight.In this episode, we cover:What a wedding content creator actually doesWhy wedding-day content creation has grown so quicklyHow Grace built two branches of her business: one for businesses and one for weddingsWhat makes social media content perform well right nowWhy saves and shares matter more than likesHow behind-the-scenes B-roll can strengthen your brandWhy showing your face and personality matters onlineWhat “talking head” videos are and whether they still workHow social media management works behind the scenesWhen it makes sense to outsource social media versus just getting content supportHow to deal with imposter syndrome when showing up onlineKey takeawaysPeople are hiring more than just your flowers—they are hiring youA strong social media presence builds trust, authority, and connectionB-roll and behind-the-scenes footage can create longevity in your contentTalking to camera can be powerful, but even simple story posts and casual clips helpSocial media management doesn't have to be all or nothing—content creation can be a great first stepComparison can quickly feed imposter syndrome, so boundaries around consumption matterConnect with GraceGrace Myler MediaInstagram + TikTok: @gracemylermedia - https://www.instagram.com/gracemylermedia/https://www.tiktok.com/@gracemylermediaThe Wedding EditInstagram: @theweddingeditbygmm - https://www.instagram.com/theweddingeditbygmm/

I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world.This one is a proper behind the scenes conversation. Amy and I are breaking down the marketing decisions we each made in 2025 that have had the biggest impact on where our businesses are today. No fluff, just the real stuff.We're talking about what's actually driven ticket sales, how we've approached sponsorships and partnerships, why getting into the DMs is still one of the highest ROI things you can do, and how we've both built ecosystems around our businesses rather than just relying on one channel.I'm also sharing what shifted for me when I finally handed the social collective's marketing over to my in-house team, and why that decision completely changed how I show up as a founder.In this episode we cover:Why capturing Instagram handles at events changed everything for Amy's ticket sales strategyThe DM approach that's driving more conversions than any ad spendHow to find aligned partnerships that actually pull their weightWhat it looks like to build a personal brand alongside a business brandWhy putting your pricing on your website is one of the smartest things you can doHave a question? Click here to send it to me!Stay Connected:Website: www.coffeesandcontentpod.comInstagram: @coffeesandcontentpodFacebook Community: @coffeesandcontentpodSubstack: https://lorentomlinson.substack.com/Watch on YouTube: Coffees & ContentHave a marketing question? Email hello@coffeesandcontentpod.comLoved this episode? Leave a review - it would mean the world!!If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way.In this episode of Your Path to Book Publishing, Zach introduces a new series on author branding and explores what branding really means for nonfiction authors. He shares lessons from his own career, personal stories, and examples from authors he has worked with to explain why your brand is not just about visuals. It is about your reputation, your message, and what you want people to remember about you.This episode is especially relevant for coaches, consultants, speakers, and thought leaders who want to think more clearly about what they want to be known for as they write, publish, and market their book.In this episode, you'll learn:Why author branding is more than logos, visuals, and taglinesHow to think about what you want to be known for as an authorWhy reputation and messaging are such an important part of your brandWhy being memorable matters in book publishing and book marketingHow your brand can evolve over time as your clarity growsA simple question to ask yourself as you think about your author brandMany nonfiction authors spend a lot of time thinking about their book, but not enough time thinking about the reputation and message behind it. This episode will help you start thinking more intentionally about your author brand and how it connects to your book publishing journey. Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Jack Foster & Jake McLaughlin raised $2.8m to buy 10 Meineke stores. That equity has taken them further than expected.Register for the webinars: Offshore Talent vs. AI for Business Buyers - TOMORROW!! - https://bit.ly/4bAIbTjQuality of Technology (QoT) Report: Protecting Your Acquisition - Thu, Apr 2 - https://bit.ly/4rUHngLTopics in Jack and Jake's interview:Childhood friends turned business partnersLeaving Goldman Sachs, KKR, and Baird for entrepreneurshipWhy they chose the franchise roll-up modelConsolidating units within the Meineke systemApplying a first-principles approach to an unfamiliar industryPaying royalties as the price of product-market fitTechnician recruiting advantages of a strong franchise brandWhy they passed on car washes and quick lubeThe real timeline of the EV threat to auto repairBuying real estate and using sale-leasebacks for growth capitalReferences and how to contact Jack and Jake:Jack Foster's LinkedInJake McLaughlin's LinkedInMeinekeGet a free review of your books & financial ops from System Six (a $500 value):Book a call with Tim or hello@systemsix.com and mention Acquiring MindsDownload the New CEO's Guide to Human Resources from Aspen HR:From this page or contact jenny@aspenhr.comGet complimentary due diligence on your acquisition's insurance & benefits program:Oberle Risk Strategies - Search Fund TeamConnect with Acquiring Minds:See past + future interviews on the YouTube channelConnect with host Will Smith on LinkedInFollow Will on TwitterEdited by Anton Rohozov and produced by Pam Cameron

This week on the podcast we're joined by husband-and-wife photography team Andrew and Mashaida, the creatives behind Mashaida. Known for their deeply relational approach to weddings, their work is rooted in a simple belief: great photographs are the byproduct of great relationships.In this conversation, we talk about building a photography business around people rather than algorithms, cultivating real relationships with clients and planners, and why curiosity may be one of the most underrated skills in business.Andrew and Mashaida share their unlikely start — from photographing their first wedding for free after answering a Craigslist ad — to building a career defined by connection, service, and long-term relationships. Along the way, they unpack how spending real time with clients transforms the work, why networking should never feel transactional, and how their belief that strong marriages can change the world shaped the heart of their brand.If you've ever wondered how to stand out in a crowded industry without chasing trends, this conversation will remind you that the most powerful differentiator might simply be caring more about people.What We Cover:How Andrew and Mashaida built their business from a $120 first wedding to a globally recognized brandWhy great photography is often just the byproduct of great relationshipsThe story behind their first Craigslist clients and the relationship philosophy that followedWhy spending real time with couples (not just questionnaires) transforms the workThe myth that luxury clients don't want relationships with their vendorsHow curiosity and meaningful conversation build stronger connections with clientsThe difference between networking to “use people” vs. building genuine relationshipsWhy social media should be a tool for connection, not the center of your marketing strategyHow service — not status — creates long-term success in the wedding industryConnect with Andrew & Mashaida:Website: https://mashaida.co/Instagram: https://www.instagram.com/mashaida.co/Connect with Us:Apply for the Mastermind Program: https://learn.bradandjen.com/mastermind-coachingJoin Purpose & Profit - A Roadmap to 10k Weddings:https://learn.bradandjen.com/purpose-and-profit-courseInstagram: @bradandjeneducation @bradandjenFix Your Pricing Guide:Pricing Guide Template:https://learn.bradandjen.com/brad-and-jen-pricing-guideKeywords:wedding photography business, client experience, relationship marketing, luxury wedding photography, photography branding, networking for creatives, curiosity in business, storytelling photography, documentary wedding photography, relationship-based business, photographer client connection, creative entrepreneurship

We are in a trust recession. There's too much noise. Too many promises. Too much hype. And buyers are slower, more cautious, and more skeptical than ever.In this episode, I break down why referrals are no longer “nice to have” but essential.When trust is low, someone else's voice carries more power than your best sales page ever could.Inside this episode, I share:What a trust recession actually means for entrepreneursWhy referrals shorten the buying cycle instantlyHow I built a multi-six-figure business largely through word-of-mouthThe two referral pathways: direct asking vs. affiliate systemsHow to decide which path is right for your brandWhy relationship-building beats transactional marketing every timeThe fear of rejection and why it's costing you incomeReferrals aren't random.They're strategic.And when implemented intentionally, they become an arm of your business that keeps revenue flowing without constant launching, chasing, or convincing.If you want consistent income in a cautious market, this episode is your blueprint.Ready to go all in on your business?Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours.Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠Have a takeaway, breakthrough, or aha moment from today's episode?

How can brands show up in culture without looking like they're “dad dancing” their way through TikTok trends?In this episode of the PRCA Fuse Podcast, we're joined by Gerald Sagoe – writer, director, producer and creative director – who specialises in content rooted in cultural authenticity. Gerald has worked with high-profile names including Anthony Joshua, Lethal Bizzle, the Mayor of London, and Sky, and has created campaigns across markets from West Africa to Dubai.Together, we unpack:What cultural authenticity really means in brand storytellingWhy some brands have no right to play in certain cultural spaces – and how audiences call that outThe backlash to Sky's Halo TikTok channel and what it teaches us about misreading cultureHow brands like Adidas grew organically with hip hop culture, versus those trying to retrofit “cool”The Oatly x Giggs collaboration and why it worked so well across Instagram and TikTokThe rise of personal branding and employee influencers in corporate communicationsHow a business advisory firm used a mental health podcast to humanise its brandWhy investing in self-branding benefits both the individual and the organisationWhat Gerald learned about storytelling and nuance while setting up an agency in DubaiWhy storytelling (not traditional advertising) is the future of brand communication

Search is decaying, attention is fragmented and AI is rewriting the rules faster than most teams can update their decks. If you're still planning content like it's 2019, you're already invisible.In this episode, Kyle Denhoff, Sr Director of Marketing at HubSpot, pulls the curtain back on what happens after the inbound era. We get brutally honest about why channel-first thinking is dead, how HubSpot rebuilt itself as a media company inside a SaaS giant, and why “always-on” isn't a buzzword—it's survival. Kyle also breaks down how AI is actually being used behind the scenes (no, not to replace marketers), and why taste, editorial judgment, and distribution matter more than ever in a world flooded with machine-made content.We also explore:Why “more content” is the fastest way to lose relevanceHow audience-first strategy replaces blogs, funnels, and campaign calendarsThe real way HubSpot uses AI to drive conversion—without killing the brandWhy creators and practitioners now beat brands in buyer trustThe uncomfortable truth: nobody has the playbook, and pretending you do is the riskThis is a reality check for B2B teams still clinging to templates while the ground shifts under them.

When companies invest in employee-led content they must not treat it as a short-term campaign – that's a recipe for disappointment.This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and how to build it in a way that lasts.Amy explains the differences between employee activation on LinkedIn, employee-generated content, and employee advocacy. She also covers how these pieces fit together without forcing people to post or stripping out their voice.If you're thinking about building a content strategy that expands your brands reach and facilitates authentic connections, this is a great place to start.Find out:What an employee activation program on LinkedIn looks like in practiceHow to identify the right employees to take part and represent your brandWhy the first 3-6 months are often messy (and why that's normal)What to measure early on, and what takes longer to have an impactWhat employee-generated content and employee advocacy looks like in practiceHow employee-led content can extend beyond LinkedIn into podcasts, events, and interviewsImportant links & mentions:Episode 348 (Part 1): Why Employee-Led Content Is the Biggest B2B Advantage in 2026: https://www.content10x.com/348Episode 343: Why Smart Companies Are Investing in Their Leaders' Personal Brands with Ash Jones: https://www.content10x.com/why-smart-companies-are-investing-in-their-leaders-personal-brands-with-ash-jones/#Get the Most Out of Your Guest Appearances: https://www.content10x.com/repurpose-appearance/The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/interview-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Most florists think branding is something you do after you're established — after the logo, the website, the luxury weddings, the polished feed.But the truth is this: you already have a brand.And if you don't intentionally shape it, your clients will shape it for you.In this episode, Jen breaks down what a brand actually is (and what it isn't), why your behavior matters more than polish, and how you can start building a powerful, recognizable brand from any stage of business.This isn't about aesthetics — it's about alignment, consistency, and becoming known for something.In This Episode, You'll Learn:Why a brand is a feeling, not a logoHow your behavior builds your brand faster than visualsWhy you are the brand (especially early on)How to pick a lane instead of trying to be everythingThe power of repetition in brand buildingHow boundaries create a premium brandWhy consistency builds trust and recognitionHow personal branding accelerates growthWhen (and why) it's okay to evolve your brandHow strong branding attracts better clients with less effortKey Takeaway:A brand isn't built in polish — it's built in how you show up.Your energy, tone, boundaries, and consistency are the brand.Action Steps:Choose 3 words you want people to associate with youUpdate your bio with what you want to be known forAudit your communication — does it sound like you?Decide what you're no longer available forStart showing up consistently, not perfectlyRepeat your message instead of reinventing itBrand is a long game — and that's what makes it powerful.

Send us a textIn this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape.Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway's affiliate program from the ground up, and why prioritizing editorial relationships over lower-funnel tactics has driven long-term growth. The conversation explores the impact of AI, changing attribution models, and why PR and affiliate teams must work hand-in-hand to succeed today.Key topics include:Transitioning from coupon-heavy affiliate programs to content-driven partnershipsHow gifting, reviews, and editorial trust fuel sustainable affiliate growthNavigating Google, AI, and attribution changes as a brandWhy affiliate marketing delivers credibility and ROI beyond paid mediaThe future of performance marketing and evolving partnership modelsThis episode is a must-listen for brands looking to scale affiliate marketing through authentic partnerships and long-term value.

In this episode, I sit down with Jaya Iyer, founder of Svaha USA, a clothing brand beloved by teachers and women who want clothes that actually reflect who they are, not outdated stereotypes.What started as a simple idea to create space-themed clothing for her daughter turned into a decade-long business built on integrity, patience, and listening deeply to the customer.Jaya shares the real behind-the-scenes of building a product-based business from the ground up — from validating demand through Kickstarter, to navigating costly supplier mistakes, to choosing slow, sustainable growth over chasing trends or outside investment.We talk about:How noticing a small gap in the market led to a loyal, values-driven brandWhy honesty with customers builds long-term trust (even when things go wrong)The realities of inventory, pre-orders, and cash flow in apparelThe power of self-belief, focus, and ignoring outside noiseWhy slow growth can actually be the smartest strategyWhat's next for Svaha USA, including a tween line and swimwearThis episode is a must-listen for anyone building a business from vision, not hype and especially for founders who want to grow without burning out or selling out.Visit Svaha USADM me (@theshelbystclair) your biggest takeaway from this episode.Use code ASCEND for $222 off Total Ascension Business Builder

Social media is essential for small businesses — but it doesn't have to feel like a second full-time job. In this episode, we sit down with Shalane and Nicole from Be Social, a social media agency built specifically to support small business owners, entrepreneurs, and leaders who are overwhelmed by content creation.We talk about the biggest mistakes businesses make on social media, why chasing trends can actually hurt your brand, and how storytelling and personality matter more than perfectly edited posts. If you've ever spent hours on a single post and still felt unsure about it, this conversation is for you.Topics CoveredWhy social media feels so overwhelming for small business ownersThe biggest mistake businesses make: chasing trends instead of their brandWhy personality and storytelling matter more than what you sellHow social media should support your business — not run itWhen to DIY social media vs. when to hand it offHow Be Social helps businesses take social media off their plateTraining options for business owners who want to do it themselvesWhy social media is “air coverage” for your business, not the entire strategyAbout Our GuestsShalane and Nicole are the founders of Be Social, a social media agency created to help small businesses grow without wasting time, energy, or money. Their focus is helping brands show up authentically, connect with their audience, and stop treating social media like a third job.Level Up Labs Event InfoThis conversation is part of Level Up Labs, a four-hour, in-person experience for business owners, entrepreneurs, and leaders.

Storage units? Not quite. Try luxury man caves that cash flow like apartment buildings.In this episode, Rich sits down with Ryan Garland—the #1 man cave developer in the country and the visionary behind a $500M+ real estate empire built on a wildly underrated asset class. From building “car condos” for high-net-worth collectors to stacking eight-figure exits, Ryan breaks down the niche that most investors are sleeping on.They cover:How he scaled a luxury storage concept into a national brandWhy man caves have insane returns (and almost zero tenant drama)What every investor should know about zoning, land, and designHow he turns gearhead passion into portfolio equityWhy timing, scarcity, and lifestyle branding matter more than compsIf you're looking for a real estate play that's low competition and high profit—this is it.Let's ride.Somers Capital Invest AD (Jan 2026) Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

If you feel like you're doing all the right things online but still not getting the visibility, leads, or enquiries you expected, this episode is for you!Because the problem is not that digital marketing is too complicated. It's that most property professionals are still thinking like brick and mortar business owners in a digital world.Your clients are no longer walking past your office window. They are finding you through Google, AI searches, reviews, and social media before they ever make contact.In this episode, I give you insight to one of my workshops and discuss why visibility online starts with a mindset shift and what it really means to think like a digital marketer. From online funnels and content strategy to AI search, SEO, and lead nurture, this conversation breaks down the systems you need to be building now if you want your business to stay relevant, trusted, and profitable in the years ahead.Once upon a time SEO was called search engine optimisation. It's now called search everywhere optimisation. If you're not showing up in AI searches, you're not going to exist in the next digital evolution - Kylie WalkerWe cover:Why property managers and real estate businesses need to start thinking like digital marketers to stay visible and relevant onlineHow fear of change can keep you stuck in outdated marketing habits even when it's not workingThe 3 stages of the online marketing funnel and how each stage helps turn leads into paying clients How to build brand awareness so people who don't know your business yet can find you online and recognise your brandWhy showing up online consistently builds more trust than posting polished perfect content on your socialsThe role of social media, video content, paid ads, and websites in driving traffic and capturing leadsTools that simplify content planning, scheduling, video creation, and CRM managementHow to nurture leads in the middle of the funnel using education, expertise, and connectionWhy webinars, investor training, video series, and email nurture build authority faster than sales posts on socialsHow AI and automation are reshaping lead nurture and client engagementWhat really happens at the bottom of the funnel and why retention is your biggest growth strategy

Adam Jelic didn't set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking.Today, we're discussing:How MiGOALS grew from a personal coping tool into a global stationery and wellness brandWhy writing goals down improves focus, belief and momentumThe role of anxiety, self-awareness and clarity in entrepreneurshipStaying disciplined in a world full of distractions and opportunitiesExpanding into the US market using Amazon as a growth leverBalancing analogue products with digital tools and AICommunity, accountability and why progress equals happinessPractical advice for setting meaningful goals in 2026 and beyondConnect with AdamExplore MiGOALSSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Send me a message In this episode, I'm laying my cards on the table and sharing my predictions for 2026.Who's going to win.Who's going to struggle.And which trends most agents are completely underestimating right now.This is not a hype episode.It's a strategy episode.I break down what I believe is coming next in real estate, social media, brokerages, AI, marketing, and agent behavior, and more importantly, what you should actually do with that information.Inside this episode, we cover:A simple exercise to identify what actually drove your last 10 closingsWhy inconsistent business almost always comes from rented lead sourcesThe platforms I believe will quietly gain momentum in 2026The platforms most agents complain about but still rely onMy prediction for total home sales in 2026 and why I'm optimisticA bold call on a major outside company acquiring a real estate brandWhy brick-and-mortar franchise brokerages are under serious pressureThe rise of AI-powered, cloud-based brokerages and why they're pulling aheadThe agents who will struggle most in 2026 and why it's not the market's faultWhy shiny object chasers and wheel reinventors keep staying stuckThe agents who will win by committing to one proven playbookHow AI is about to replace massive parts of an agent's daily workloadThe trends I'm watching closely in content, social, and lead generationEvents, personalities, and platforms I believe will shape the year aheadI also share where I personally came up short, where I'm doubling down in 2026, and why YouTube is my biggest focus moving forward.If you're serious about making 2026 your best year yet, this episode will help you decide what to lean into and what to finally stop doing.

[REPLAY] This episode originally aired July 2025. 300- Your photography inquiry process that's been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people offNicole's innovative new strategy to replace phone consultationsHow to build desire for your services like a luxury brandWhy removing friction in your inquiry process increases bookingsThe power of “behind the scenes” opt-ins for your websiteHow to market desire instead of pain (and why it matters)Your inquiry process shouldn't feel like a locked vault to your clients. This episode will help you rethink how you present your services to make booking simple, fast, and confidence-boosting for both you and your clients.Listen now, subscribe to the podcast, and start transforming how your photography business books clients today.More Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialJOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Your brand doesn't exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you'll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.If you're launching anything new, this is the tactical blueprint you wish you had earlier.What You'll LearnWhy ranking for your brand name is the first real trust signal for any startupHow to pick a name and domain you can actually rank forThe “first 100 links” strategy that trains Google to recognize your brandSimple ways to generate branded search behavior across social and contentHow Google quietly tests your domain—and how to know when it's happeningHow to use Google Search Ads to accelerate ranking and protect your brandWhy .com still matters more than any other TLDTimestamps00:00 — Why your new domain must rank for your own brand name00:31 — Why ranking for your brand name is a critical early trust signal01:03 — The rookie mistake founders make when picking a brand name01:13 — What ideal, non-competitive SERPs should look like01:35 — Graphed.com's journey to finally ranking in position one01:45 — Overview of the process to teach Google your brand01:55 — Step 1: Build backlinks to your homepage03:29 — Step 2: Drive branded search with social posts & content04:21 — Step 3: Run Google Search Ads on your exact brand name05:45 — Why you should always buy the .com for your brand06:16 — Final thoughts + Graphed free trialKey Topics & Insights1. Ranking for Your Brand Name = Early-Stage TrustIf someone Googles your company and doesn't find you, credibility collapses. Ranking for your brand name is one of the first—and easiest—trust signals to secure. Graphed.com took ~2 months to rank, but with this framework, it can happen in as little as 24–48 hours.2. How to Choose a Rankable NameAvoid names already used by active companiesLook for search results filled with noise, not competitorsIdeal: two words, few syllables, easy to spellAnd always, always buy the .com3. Build the First 100 Backlinks (Brand-Name Anchors Only)Your #1 job early is to teach Google what your company is.Do this by:Building backlinks to your homepageUsing your brand name as the anchor text (not keywords)These are foundational “identity” links that help Google map brand → domain.How to build them:Submit to software directoriesUse link submission servicesCold email companies for guest post swapsLayer PR on top later4. Trigger Branded Search BehaviorOnce Google sees your backlinks, you need humans to reinforce the signal:Search your brand nameClick your domainSpend time on the pageGoogle then learns:“When people search this name, this is the site they want.”You create this behavior through:Social postsNewslettersPodcast mentionsRepeated use of the brand everywhere5. How Google Tests Your DomainGoogle will quietly experiment by showing your domain for branded queries.You'll see this in Search Console via:Rising impressionsIncreasing CTRSudden jumps in average positionThis is the moment Google “decides” you belong on page one.6. Accelerate Everything With Google Search AdsRun a brand campaign:Exact-match brand keywordMinimum bid: around $5Send traffic to homepageThis forces the association between brand name → your site, and accelerates your rise in organic search.Brand protection tips:Raise bids to block competitorsAdd sitelinks to take more SERP real estateOptional: multiple ad accounts (with caution)7. Why .com Still Beats Every Other DomainConsumers inherently trust .com more than .io, .co, .xyz, etc.It drives higher CTR and reduces friction in word-of-mouth.If the .com isn't available, pick a new name—don't settle.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

The market has shifted. Homes that used to fly off the market in days are now sitting for months. Sellers are frustrated. Agents are stuck. And the old playbook isn't working anymore. In this episode I sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, who's spent 18 years navigating every kind of market in New York City.Kevelyn shares how her team recently sold a penthouse after 14 months on the market, why agents need to think beyond their neighborhood to stay relevant, and how becoming a connector rather than just a closer is the key to long-term success in real estate.Inside this episode:What's really happening with luxury inventory and how long properties are actually sittingThe listing presentation framework that sets expectations and prevents seller meltdownsHow to expand your business geographically without confusing your brandWhy your database shouldn't change just because someone moves out of stateThe psychology behind multiplex connections and why being known for more than real estate mattersHow to find and launch events that build relationships and generate referrals This episode will challenge how you think about positioning, marketing, and building a real estate business that thrives in any market condition. https://www.instagram.com/kevelynguzman/https://cbwarburg.com/ 

Stop making million-dollar decisions alone. Hampton gives you a personal board of eight vetted founders in your city who meet monthly to tackle your hardest problems. Find your group: joinhampton.comMost founders start their restaurants in the red. Guy Allen did the opposite, turning a 12-seat sushi bar into a $3M business with lines out the door and plans for a $50M exit. He's the founder proving restaurants can scale – if you treat them like startups.Here's what we talk about:Leaving real estate tech after a decade to start over in foodTurning a sushi photography hobby into a six-figure uni import businessWhy importing sea urchin taught him everything about supply chainsHow Sendo became one of NYC's busiest sushi spots – with zero marketing spendThe “three ingredients” behind every successful restaurant: food, location, brandWhy most chefs fail at business, and why one restaurant alone is a bad betThe real margins of restaurants (and what “good” actually looks like)How restaurant investing and profit-sharing actually workThe surprising scalability of sushi, and how he plans to reach 40 locationsBuilding publicly in an industry famous for secrecyCool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Sendo https://www.sendo.nyc/ Sponsors:Get your app built at https://zeroqode.com/?ref=moneywiseBuild web apps quickly with https://bubble.io/Achieve your dream body with https://www.dailybodycoach.com/moneywiseProtect your upside and get your time back at https://www.cressetcapital.com/moneywiseChapters:00:00 - The Harsh Reality of Restaurant Ownership00:43 - The Sushi Business Model and Guy's Background01:35 - Guy's Pivot from Real Estate Tech to Sushi02:56 - From Sushi Hobby to Social Media Platform05:44 - Importing Uni: Economics and Challenges10:11 - Sushi Quality, Branding, and Market Positioning13:22 - Why Premium Sushi Doesn't Scale14:47 - Transition from Importing to Restaurant Ownership16:51 - Why Most Restaurants Fail: The Role of Branding18:44 - Building a Restaurant Brand and Early Success22:56 - Financing and Structuring Growth27:27 - The Surprising Upsides of the Restaurant Business29:54 - Scaling to 40 Restaurants and a $50M Exit33:49 - The Need for Transparency in the Restaurant Industry This podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.Your Host: Harry MortonFounder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.Co-parents a cow named Eliza.

What if your brand isn't just your visuals or your message — but the energy you're transmitting every time you show up?This week on Passionate & Prosperous, I'm talking with my dear friend and creative powerhouse Sarah Ashman — brand strategist, creative director, and founder of Public Persona Studio.Sarah has spent over two decades helping coaches, creatives, and entrepreneurs shape brands that are both stunning on the outside and deeply aligned on the inside. And in this conversation, we go way beyond logos and color palettes. We're talking about energetic branding — how your energy, confidence, and alignment impact everything from your messaging to your client attraction to the way your business grows.We dig into what happens when your business starts to evolve and you feel that inner nudge to shift, realign, or even question everything you've built so far. Because here's the truth: you don't have to burn it all down to evolve — you just have to let yourself grow.You'll hear us talk about:What energetic branding really means — and how your energy impacts every part of your businessHow to recognize imposter syndrome as a sign you've outgrown an old version of your brandWhy alignment between your inner and outer expression is the key to authentic client attractionThe difference between reinvention and realignment — and why you don't have to burn it all down to evolveWhat to do when your business stops feeling like “you” (and how to reconnect with your purpose and confidence)The importance of self-enrollment — and why your first sale is always to yourselfHow AI tools can actually help you articulate your ideas more clearly and bring your energy to lifeWe also talk about the importance of regular self-reflection and energy management in business — because your outer success always reflects your inner alignment.Whether you're early in your coaching or creative business or leading an established brand, this conversation is going to help you reconnect with your truth, your purpose, and the magnetic energy behind your work.If something feels off in your business or brand, grab Sarah's free self-assessment guide to get clear on your best next steps.You can also connect with Sarah on Instagram.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny's recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.Here's what we talk about:How Bad Bunny's residency strategy built trust and strengthened his brandWhy appealing to everyone can actually dilute your brand and slow your growthThe difference between niching and brand positioningHow niching down can actually increase traffic, revenue, trust, and loyal readersWhy consistency and authenticity attract more growth than chasing shiny objects & trendsIf you've been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Is social media starting to feel like a black hole for your energy? If you're showing up, doing “all the right things” and still feeling like you're screaming into the void, this episode is for you.I'm pulling back the curtain on why your social strategy might be falling flat, what's actually changed in the last few years, and what to focus on instead. You'll walk away with a reality check, a new perspecgive, and a plan that doesn't require you to sell your soul to the algorithm gods.In this episode, I cover:The 5 massive shifts in social media that no one is warning you aboutWhy followers no longer = success (and what to focus on instead)How to use social media as a multi-dimensional personal brandWhy your content is flopping even if it's really good How I'm making my business social media optionaland more!Stuff mentioned in the episode:The waitlist for Beyond The Noise (save £1000)My new substack - first article dropping soon!Join my newsletter hereResources & more:

Is your brand suffering from an identity crisis?You've hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.You'll learn:The hidden signs of a misaligned brandWhy internal chaos leads to external confusionHow the Unified Brand Framework helps bring clarity, consistency, and creativityWhy your brand should function like a well-aligned battleship — not scattered lifeboatsHow to pause, reflect, and rebuild your brand strategy from the inside outIf you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

Innovation is a buzzword in the food and beverage industry—but for emerging brands, it can be the difference between thriving and burning out. In this episode, Christy Lebor, Partner at SmashBrand, breaks down a practical approach to innovation that helps founders move beyond gut instinct into consumer-driven decision making.We'll explore:How to avoid taking the wrong risks as an emerging brandWhy consumer testing—before launch—is your best insurance policyWhy packaging isn't just design polish, but a core innovation driverHow to use packaging to improve velocities and even justify higher price pointsWhether you're launching your first product or planning your next line extension, this conversation will give you clear, actionable strategies to innovate smarter.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Small business marketing doesn't have to mean big spending—and Kristen Corral proves it. In this episode, she reveals how she went from Las Vegas showgirl to successful entrepreneur, scaling seven restaurants with minimal ad spend using scrappy but strategic marketing.If you're struggling to grow your business without breaking the bank, this episode will help you rethink your approach to social media, build a powerful email list, and create community partnerships that convert into real revenue.Kristen shares the exact mindset, tools, and tactics she used to build Tacoarian, a thriving plant-based restaurant brand, and how she now coaches other women entrepreneurs and small business owners to do the same—without relying solely on social media.You'll learn:Why your social media might not be converting—and how to fix itHow to use email list building and blog SEO to increase visibilityThe overlooked power of Google My Business and local SEOHow to craft community-driven campaigns that benefit both nonprofits and your brandWhy blogging, despite what many think, is still a major growth engine for small businessesKristen's experience is the answer to many questions small business owners are asking today:“Why isn't my social media converting?”“How can I grow with no marketing budget?”“What's the best way to stand out locally?”“Can AI actually help my marketing or replace expensive contractors?”Whether you're a first-time entrepreneur, a marketing consultant, or just looking for creative ways to scale on a shoestring budget, Kristen's insight offers practical solutions with real-life proof.00:00 – Intro: From Showgirl to Serial Entrepreneur01:00 – Kristen's First Business & Evolution into Restaurant Ownership03:00 – What Most Get Wrong About Small Business Marketing05:00 – Social Media ≠ Sales: Why You Need Email Lists07:00 – How AI Fits into Strategic Marketing (and Where It Doesn't)09:00 – Building Community That Converts: TEDx Takeaways11:00 – Digital vs. In-Person Community Marketing13:00 – Las Vegas Lessons: Branding in a Competitive Market14:30 – Scrappy But Strategic: Marketing Tactics That Cost $016:30 – The Return of Blogging for SEO (and Why It Works)18:30 – Where Substack, Medium, & Newsletters Fit into Strategy19:45 – Kristen's Advice for First-Time Entrepreneurs#SmallBusinessMarketing #KristenCorral #EmailListBuilding #WomenEntrepreneurs #RestaurantMarketing #BloggingForBusiness #CommunityMarketing #LowBudgetMarketing #MarketingWithAI #Tacoarian #ContentMarketingTips #GrowYourBusiness #TEDxSpeaker #MicroBusinessStrategy #OmnichannelMarketing #AIForEntrepreneurs Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

This episode takes me back to the early days of Neat Apparel, when Claudio and I were just getting started. For those who don't know, Claudio is my business partner on Neat - our sweat-proof Shopify brand and he has one of the most fascinating backgrounds of anyone I've ever worked with.He graduated from Stanford at 20. Climbed to the top of Wall Street. Then pivoted into entrepreneurship—first with a soccer brand, and now with me in performance apparel. In this conversation, we talked through the moment we decided to go all in on Neat.We broke down the actual negotiations that brought us together, why we decided to buy IP before launching, and how we thought about scaling the brand through content, storytelling, and founder alignment. Looking back, it's wild to see how much of that conversation still shapes how we run Neat today.

“Storytelling, when done from truth, becomes a rite of passage, a way to alchemize pain into power.” – Cara JonesThis season of Rewritten is not just a return, it's a new chapter.After walking through a year that stripped everything: anxiety, hormonal upheaval, and the sting of my book being rejected for being “too heavy,” I re-emerge with a deeper truth:✨ Storytelling is not performance. It's initiation.A vision during breathwork cracked me open: It's time to release the inheritance of pain and choose joy as the new bloodline.This episode is for creators, healers, and humans ready to stop performing their wounds — and begin creating from the full spectrum of who they are.Inside this episode:The intimate unraveling that shaped this new seasonThe psilocybin ceremony that changed everythingHow rejection led to realignmentA call to storytellers: stop making pain your brandWhy joy is now my north starLet this episode be your permission slip to tell the whole truth — not just the heavy, but the holy.✨ About Your Host: Cara JonesI'm Cara. Storyteller. Initiator. Voice-liberator.After 25+ years as an Emmy-winning journalist, filmmaker, and trauma-informed coach, I guide soul-led creatives to tell stories that transform and ripple into collective change.My work helps you alchemize the most tender parts of your past into magnetic, service-driven narratives that build real resonance and soulful visibility.I do this work because I've lived the silence, disconnection and performance and I know the cost of holding it in.This podcast, my coaching, and my storytelling mentorship are born from a simple vow:Never abandon your voice again. Not for approval, branding or belongingAlso About Me — I'm a mother to a wild, wise 8-year-old who reminds me daily what untethered expression really looks like, wife to my favorite dance partner, Don, and dog-mama to our yellow Lab Henry.

Consistency isn't just a nice-to-have in business—it's the cornerstone of trust and reputation. In this episode, Derek Johnson and Tim Cutroni dig into why holding your service standards high and delivering the same level of quality every single time is essential for long-term success. Using everything from French fry experiences to oil change mishaps, they show how even small deviations can make customers question your reliability.In this episode Derek and Tim discuss:How consistent customer experiences create loyalty and trust in your brandWhy small changes in service can cause customers to wonder if your business has shifted ownership or lost its edgeReal-world examples of how attention to detail (or lack thereof) can impact client perceptionsThe importance of setting clear, non-negotiable standards for your team to follow every timeHow generational shifts in communication styles affect customer interactions—and what you can do to adaptWhy long-term business growth depends on sticking to proven processes, even when they take extra effortHow company image, from clean vehicles to timely follow-ups, reinforces your standards=================================

** Originally published on May 8, 2024 **Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It's about saying yes to big, scary opportunities, chasing fear instead of avoiding it, and putting yourself out there even when you're not sure you're ready.And honestly? I think we could all use a little more of that energy right now - which is why I'm bringing this one back from the archives. Katie's story of building Klue's Compete Network from scratch and carving her own path in marketing is just as powerful today as it was when we first recorded.Should I bring Katie back for a follow-up? DM me, comment, or leave a review to tell me what you'd love us to cover next. – Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Katie Berg, VP of Marketing at Klue, to dive into how she turned a scrappy idea into one of the most innovative owned media plays in B2B: the Compete Network.From starting her career in events marketing and taking a bold leap to work in Zambia, to building Klue's media hub that now fuels their category leadership, Katie shares the real story of saying yes to big risks, chasing fear, and creating content that actually lands.Jane and Katie dig into:How the idea for the Compete Network was born (on a run!) and why it stuckThe scrappy steps Klue took to build a media hub before owned media was “a thing”What it really takes to launch and scale multiple shows under one brandWhy consistency and format matter as much as the content itselfLessons learned from producing four podcasts at once - and what Katie would do differentlyHow teasers and “movie-style” launches helped Klue's shows break throughThe future of B2B media hubsWhy attribution alone isn't enough - and how qualitative feedback can be a marketer's gold mineWhy women need more “f*** it energy” in content creationKey Links:Guest: Katie Berg: https://www.linkedin.com/in/katiepberg/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

Pickleball isn't just a sport—it's a movement. And yes, top players are pulling in 8 figures.In this episode, Rich sits down with pro pickleballer DJ Young to talk about the meteoric rise of the fastest-growing sport in America—and how players, brands, and entrepreneurs are all cashing in. From big-league contracts and sponsorship deals to custom paddle companies and wild new business ideas (like pickleball on yachts), this one covers it all.They get into:How DJ went from athlete to founder—building a 6-figure paddle brandWhy top players are making $2M–$3M/year (and how they're stacking income)What most people don't know about the MLP vs. PPA tour structureThe massive opportunity in pickleball-themed travel, Airbnbs, and charter experiencesWhy personal brand matters just as much as your rankingIf you're curious about the future of sports, lifestyle branding, or niche empires—this is your playbook.Let's get it.Connect with DJ on Instagram: @djyoungpbJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Bio & Me is one of the UK's fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week =  better gut health, their award-winning range of granolas, porridges, and kefir yoghurts is now stocked nationwide.In this latest episode, Fiona reconnects with Jon, four years after he first appeared on Brand Growth Heroes, when Bio & Me was hitting £1M in sales. Today? They're doing £15–£20M annually.You'll learn about: The real growth journey: from founder hustle to scaling a national brandWhy great strategy means nothing without killer executionHow to balance taste vs. health in both product and communicationWhy Jon still answers customer emails himselfWhat it takes to win with retailers as a challenger brandThe magic that happens when you listen to your team and your shoppersJon shares candid insights into what it takes to grow a purpose-led food brand in today's competitive market, without losing your soul or your edge.Useful Links Bio & Me websiteFollow Dr. Megan Rossi on Instagram: @theguthealthdoctorConnect with Jon on LinkedInFollow Bio & Me on LinkedInMention: Eddie Yoon – co-founder of Category Pirates============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

300- Your photography inquiry process that's been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people offNicole's innovative new strategy to replace phone consultationsHow to build desire for your services like a luxury brandWhy removing friction in your inquiry process increases bookingsThe power of “behind the scenes” opt-ins for your websiteHow to market desire instead of pain (and why it matters)Your inquiry process shouldn't feel like a locked vault to your clients. This episode will help you rethink how you present your services to make booking simple, fast, and confidence-boosting for both you and your clients.Listen now, subscribe to the podcast, and start transforming how your photography business books clients today.More Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Stellar just wrapped her first headlining tour — and she's doing things differently. In this episode, we talk about what it really takes to build a career with intention, from learning to trust your gut to putting your mental health first in an industry that often glorifies the grind.We get into:How Stellar partnered with To Write Love On Her Arms to bring mental health resources to her showsWhy she waited a full year before going on tour — and how she knew the timing was rightThe emotional and somatic signals she listens to when making big career decisionsHow to avoid burnout and comparison while still building a successful brandWhy putting yourself out there on socials is a non-negotiable — even if it feels scaryIf you're building something meaningful and want to do it on your own terms, this one's for you.Follow Stellar here: https://www.instagram.com/stellersoundsFollow Nik Cherwink here:https://www.instagram.com/nikcherwinkAnd visit my site to join the mailing list or book a free coaching call:https://www.nikcherwink.com

“Your brand is going to evolve. Your business is going to evolve.” –Barb PritchardSummer is a great time to update your brand, and I'm talking with Barb Pritchard, a brand strategist and intuitive designer about what that really looks like.We talk about why you want to be consistent across platforms — but you brand is more than fonts and colors. You are a big piece of your brand and need to show up visually and in words.And while you might want to redo your website and be done, your business and your brand are going to continue to evolve. This season is a great time to see what's working and what's not.We talk about: Oracle cards and following breadcrumbs — yes, intuition as a business guideHow following formulas doesn't feel natural — and what happens when you really show up as youLearning to talk naturally about what you doThinking about how you want people to feel when they interact with your brandWhy brand photos matter so muchChanging one small thing at a time to see what resonates with your audienceABOUT BARBBarb Pritchard, the creative force behind Infinity Brand Design, is a visionary brand strategist and intuitive designer with over 20 years of experience. Specializing in an empathy-first approach, she empowers spiritual entrepreneurs and shapes transformative brands, aligning mission-focused businesses with their soul clients. Leveraging her vast experience with Fortune 100 & 500 companies, Barb fuels growth and authenticity in impactful, heart-centered ventures. As the driving spirit of Infinity Brand Design, Barb is also an acclaimed author, speaker, and advocate for living a purpose-filled life, finding joy in global exploration, cultural immersions, and nurturing connections.LINKShttps://www.infinitybrand.design/https://www.facebook.com/ImBarbPritchardhttps://www.instagram.com/infinitybranddesignhttps://www.pinterest.com/infinitybranddesign/https://www.linkedin.com/in/barbpritchard/DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. Here are three Doable Changes from this conversation:MAKE A SMALL CHANGE. If you aren't getting the results you want, try changing a few words or one photo. See if you get a different reaction. Sometimes a tiny change can shift the effect dramatically.KNOW YOURSELF FIRST. Do you know: What lights you up? What do you want to do? What are you here for? What is your passion? The answers to these questions are essential for talking about yourself clearly.BOOK PHOTOS. Book a photographer for brand photos. Someone else can help show, visually, who you are. Even if you don't like being in pictures, you'll want good ones of you — headshots but also you in action at what you do.

Storage units? Not quite. Try luxury man caves that cash flow like apartment buildings.In this episode, Rich sits down with Ryan Garland—the #1 man cave developer in the country and the visionary behind a $500M+ real estate empire built on a wildly underrated asset class. From building “car condos” for high-net-worth collectors to stacking eight-figure exits, Ryan breaks down the niche that most investors are sleeping on.They cover:How he scaled a luxury storage concept into a national brandWhy man caves have insane returns (and almost zero tenant drama)What every investor should know about zoning, land, and designHow he turns gearhead passion into portfolio equityWhy timing, scarcity, and lifestyle branding matter more than compsIf you're looking for a real estate play that's low competition and high profit—this is it.Let's ride.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What's Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.

#296: We don't wait for lucky breaks in our careers—we create them.In this episode, I'm sitting down with social media consultant, creative, and educator Candace Marie about creating your own luck in your career by having a clear vision and leveraging relationships.This conversation will leave you feeling inspired to take action on your next big idea.We Also Talk About…Candace's transition from finance, to luxury fashion, to entrepreneurshipHow to build a strong personal brandWhy authentic relationship-building is crucial for your careerHow to make a smooth transition into a new industryWays to embrace more creativity in your everyday lifeHow to use social media as a tool for your successNavigating growth in corporate spacesResources:Follow Candace on Instagram @marie_mag_Check out Candace's social media guide and challenge 75 Not-So-HardMaster brand partnerships with Candace's course, The Art of PartnershipsLearn more about Candace's organization, Black in CorporateDownload my free Best Case Scenario Journal TemplateSponsors:Quince: Quince is the go-to for elevated basics at affordable prices. Visit quince.com/balancedles for free shipping and 365-day returns.LMNT: Visit drinklmnt.com/balancedles for a free sample pack with your order.Mint Mobile: Ditch overpriced wireless and get 3 months of premium wireless service from Mint Mobile for $15 a month. Shop data plans at mintmobile.com/lucky.America's Sweethearts: Watch Season 2 on June 18th. Only on Netflix. IM8 Health: Feel your best self everyday. Go to im8health.com/lucky and use code LUCKY for a Free Welcome Kit, five free travel sachets plus 10% off your order. Keep in touch:Follow on IG: @shessoluckypod @lesalfredFollow on TikTok @shessoluckypod @lesalfredVisit our website at balancedblackgirl.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.