Podcasts about brandwhy

If you've been feeling like your brand is “fine” but not WOW… chances are, you're missing this step.Today I'm kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that's magnetic, consistent, and actually works for your business.Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don't convert.In this episode, we cover:The first (and most important) step in building a premium brandWhy starting here will make every design decision easierHow this step helps you attract clients who actually want to pay youThe biggest mistake business owners make when DIYing their brandingWhat's coming next in the Build Brand ModelGet your free ticket to the Design Masterclass

** Originally published on May 8, 2024 **Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It's about saying yes to big, scary opportunities, chasing fear instead of avoiding it, and putting yourself out there even when you're not sure you're ready.And honestly? I think we could all use a little more of that energy right now - which is why I'm bringing this one back from the archives. Katie's story of building Klue's Compete Network from scratch and carving her own path in marketing is just as powerful today as it was when we first recorded.Should I bring Katie back for a follow-up? DM me, comment, or leave a review to tell me what you'd love us to cover next. – Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Katie Berg, VP of Marketing at Klue, to dive into how she turned a scrappy idea into one of the most innovative owned media plays in B2B: the Compete Network.From starting her career in events marketing and taking a bold leap to work in Zambia, to building Klue's media hub that now fuels their category leadership, Katie shares the real story of saying yes to big risks, chasing fear, and creating content that actually lands.Jane and Katie dig into:How the idea for the Compete Network was born (on a run!) and why it stuckThe scrappy steps Klue took to build a media hub before owned media was “a thing”What it really takes to launch and scale multiple shows under one brandWhy consistency and format matter as much as the content itselfLessons learned from producing four podcasts at once - and what Katie would do differentlyHow teasers and “movie-style” launches helped Klue's shows break throughThe future of B2B media hubsWhy attribution alone isn't enough - and how qualitative feedback can be a marketer's gold mineWhy women need more “f*** it energy” in content creationKey Links:Guest: Katie Berg: https://www.linkedin.com/in/katiepberg/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

If you're stuck in the hustle of blogging without seeing results — this episode is for you. Genasys breaks down the key mindset and strategy differences between blogging as a hobby and blogging as a business. You'll learn why traffic isn't the problem, what to focus on instead, and how to start treating your blog like the client-generating machine it was meant to be.Whether you're brand new or you've been blogging for a while with zero income to show for it, this episode will show you what's keeping you stuck and exactly how to shift into profit mode. This is the kind of tough-love business advice fun bloggers don't want to hear — but serious bloggers NEED.

Pickleball isn't just a sport—it's a movement. And yes, top players are pulling in 8 figures.In this episode, Rich sits down with pro pickleballer DJ Young to talk about the meteoric rise of the fastest-growing sport in America—and how players, brands, and entrepreneurs are all cashing in. From big-league contracts and sponsorship deals to custom paddle companies and wild new business ideas (like pickleball on yachts), this one covers it all.They get into:How DJ went from athlete to founder—building a 6-figure paddle brandWhy top players are making $2M–$3M/year (and how they're stacking income)What most people don't know about the MLP vs. PPA tour structureThe massive opportunity in pickleball-themed travel, Airbnbs, and charter experiencesWhy personal brand matters just as much as your rankingIf you're curious about the future of sports, lifestyle branding, or niche empires—this is your playbook.Let's get it.Connect with DJ on Instagram: @djyoungpbJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Bio & Me is one of the UK's fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week =  better gut health, their award-winning range of granolas, porridges, and kefir yoghurts is now stocked nationwide.In this latest episode, Fiona reconnects with Jon, four years after he first appeared on Brand Growth Heroes, when Bio & Me was hitting £1M in sales. Today? They're doing £15–£20M annually.You'll learn about: The real growth journey: from founder hustle to scaling a national brandWhy great strategy means nothing without killer executionHow to balance taste vs. health in both product and communicationWhy Jon still answers customer emails himselfWhat it takes to win with retailers as a challenger brandThe magic that happens when you listen to your team and your shoppersJon shares candid insights into what it takes to grow a purpose-led food brand in today's competitive market, without losing your soul or your edge.Useful Links Bio & Me websiteFollow Dr. Megan Rossi on Instagram: @theguthealthdoctorConnect with Jon on LinkedInFollow Bio & Me on LinkedInMention: Eddie Yoon – co-founder of Category Pirates============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Most marketers are pressured to focus their energy on the 5% of buyers ready to purchase today, but what about the 95% who aren't in market yet? Ignoring them likely means missing your biggest growth opportunity. Building mental availability with future buyers is critical, yet often overlooked in the rush to chase immediate sales.In this episode, James Lawrence (Co-Founder, Rocket Agency) sits down with Nick Palmer (CEO, House of Brand) to unpack what it really means to balance current and future demand. They explore why brand building is still misunderstood, how demand generation works differently in B2B vs B2C, and why many marketers still struggle to make the case for long-term investment internally. Expect insights on how mental availability drives growth, what it takes to win both short-term conversions and tomorrow's customers, and practical ways to make brand work count in 2025.Whether you're working with a lean budget or leading a brand with national reach, this conversation will challenge how you think about demand generation.Key Takeaways:Why marketers are pushing back against vanity metrics - and what they're focusing on insteadHow big brands and small brands should think differently about performance vs brandWhy chasing perfect attribution can lead you in the wrong directionWhat you can measure when it comes to brand - and how to make it countWhat to prioritise when building future demand in B2B vs B2CHow to stay top of mind with buyers long before they're ready to actGuest:Nick is a brand and communications researcher and strategist, and a recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as CEO at House of Brand, Nick relentlessly pursues breakthrough brand insights for clients. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

300- Your photography inquiry process that's been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people offNicole's innovative new strategy to replace phone consultationsHow to build desire for your services like a luxury brandWhy removing friction in your inquiry process increases bookingsThe power of “behind the scenes” opt-ins for your websiteHow to market desire instead of pain (and why it matters)Your inquiry process shouldn't feel like a locked vault to your clients. This episode will help you rethink how you present your services to make booking simple, fast, and confidence-boosting for both you and your clients.Listen now, subscribe to the podcast, and start transforming how your photography business books clients today.More Resources:Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Stellar just wrapped her first headlining tour — and she's doing things differently. In this episode, we talk about what it really takes to build a career with intention, from learning to trust your gut to putting your mental health first in an industry that often glorifies the grind.We get into:How Stellar partnered with To Write Love On Her Arms to bring mental health resources to her showsWhy she waited a full year before going on tour — and how she knew the timing was rightThe emotional and somatic signals she listens to when making big career decisionsHow to avoid burnout and comparison while still building a successful brandWhy putting yourself out there on socials is a non-negotiable — even if it feels scaryIf you're building something meaningful and want to do it on your own terms, this one's for you.Follow Stellar here: https://www.instagram.com/stellersoundsFollow Nik Cherwink here:https://www.instagram.com/nikcherwinkAnd visit my site to join the mailing list or book a free coaching call:https://www.nikcherwink.com

“Your brand is going to evolve. Your business is going to evolve.” –Barb PritchardSummer is a great time to update your brand, and I'm talking with Barb Pritchard, a brand strategist and intuitive designer about what that really looks like.We talk about why you want to be consistent across platforms — but you brand is more than fonts and colors. You are a big piece of your brand and need to show up visually and in words.And while you might want to redo your website and be done, your business and your brand are going to continue to evolve. This season is a great time to see what's working and what's not.We talk about: Oracle cards and following breadcrumbs — yes, intuition as a business guideHow following formulas doesn't feel natural — and what happens when you really show up as youLearning to talk naturally about what you doThinking about how you want people to feel when they interact with your brandWhy brand photos matter so muchChanging one small thing at a time to see what resonates with your audienceABOUT BARBBarb Pritchard, the creative force behind Infinity Brand Design, is a visionary brand strategist and intuitive designer with over 20 years of experience. Specializing in an empathy-first approach, she empowers spiritual entrepreneurs and shapes transformative brands, aligning mission-focused businesses with their soul clients. Leveraging her vast experience with Fortune 100 & 500 companies, Barb fuels growth and authenticity in impactful, heart-centered ventures. As the driving spirit of Infinity Brand Design, Barb is also an acclaimed author, speaker, and advocate for living a purpose-filled life, finding joy in global exploration, cultural immersions, and nurturing connections.LINKShttps://www.infinitybrand.design/https://www.facebook.com/ImBarbPritchardhttps://www.instagram.com/infinitybranddesignhttps://www.pinterest.com/infinitybranddesign/https://www.linkedin.com/in/barbpritchard/DOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. Here are three Doable Changes from this conversation:MAKE A SMALL CHANGE. If you aren't getting the results you want, try changing a few words or one photo. See if you get a different reaction. Sometimes a tiny change can shift the effect dramatically.KNOW YOURSELF FIRST. Do you know: What lights you up? What do you want to do? What are you here for? What is your passion? The answers to these questions are essential for talking about yourself clearly.BOOK PHOTOS. Book a photographer for brand photos. Someone else can help show, visually, who you are. Even if you don't like being in pictures, you'll want good ones of you — headshots but also you in action at what you do.

Storage units? Not quite. Try luxury man caves that cash flow like apartment buildings.In this episode, Rich sits down with Ryan Garland—the #1 man cave developer in the country and the visionary behind a $500M+ real estate empire built on a wildly underrated asset class. From building “car condos” for high-net-worth collectors to stacking eight-figure exits, Ryan breaks down the niche that most investors are sleeping on.They cover:How he scaled a luxury storage concept into a national brandWhy man caves have insane returns (and almost zero tenant drama)What every investor should know about zoning, land, and designHow he turns gearhead passion into portfolio equityWhy timing, scarcity, and lifestyle branding matter more than compsIf you're looking for a real estate play that's low competition and high profit—this is it.Let's ride.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What's Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.

Most marketers think they need more tech to launch ABM. Lorena Garcia, SVP of Marketing at FranConnect, would tell you: you don't. In this episode of Scrappy ABM, host Mason Cosby digs into Lorena's real-world approach to building account-based experiences from the ground up—without expensive platforms or endless prep.Lorena breaks down how her team used public triggers, personalized experiences, and a tight alignment between marketing, SDRs, and sales to drive serious momentum inside a tough market. From segmenting dashboards in Salesforce to real-time email updates to sales, she shares the practical steps they took to operationalize and scale a high-touch program. If you've been waiting for the perfect setup to launch ABM—this is your permission to go now.

In a world where visibility means opportunity, your personal brand is no longer optional - it's essential. In this episode, discover why treasury professionals can no longer afford to stay silent online, and how building a strategic LinkedIn presence can future-proof your career, attract opportunities, and showcase the value you bring - even if you're not actively looking for a new role.This special episode features Mike Richards, CEO and Joe Grabowski, Executive Consultant for US Treasury from The Treasury Recruitment Company,Together, they dive deep into the often-overlooked power of personal branding within the treasury profession, sharing real-life examples, practical tips, and hard-won lessons from their decades of recruitment experience.What You'll Learn in This Episode:Why personal branding matters more than ever for treasury professionalsThe evolution from offline networking to the LinkedIn eraMisconceptions about being active on LinkedIn (and why it doesn't mean you are job hunting)Practical steps to start building your personal brand todayHow to post about your achievements without sounding boastfulManaging internal perceptions and maintaining authenticity onlineTips for updating your LinkedIn profile and avoiding common mistakesThe power of consistent networking and making meaningful connectionsHow to handle professional conflict while maintaining your brandWhy “visibility” is your new career currencyCheck out the FULL Video via our YouTube: https://youtu.be/bJtLXO7pShQ----

#296: We don't wait for lucky breaks in our careers—we create them.In this episode, I'm sitting down with social media consultant, creative, and educator Candace Marie about creating your own luck in your career by having a clear vision and leveraging relationships.This conversation will leave you feeling inspired to take action on your next big idea.We Also Talk About…Candace's transition from finance, to luxury fashion, to entrepreneurshipHow to build a strong personal brandWhy authentic relationship-building is crucial for your careerHow to make a smooth transition into a new industryWays to embrace more creativity in your everyday lifeHow to use social media as a tool for your successNavigating growth in corporate spacesResources:Follow Candace on Instagram @marie_mag_Check out Candace's social media guide and challenge 75 Not-So-HardMaster brand partnerships with Candace's course, The Art of PartnershipsLearn more about Candace's organization, Black in CorporateDownload my free Best Case Scenario Journal TemplateSponsors:Quince: Quince is the go-to for elevated basics at affordable prices. Visit quince.com/balancedles for free shipping and 365-day returns.LMNT: Visit drinklmnt.com/balancedles for a free sample pack with your order.Mint Mobile: Ditch overpriced wireless and get 3 months of premium wireless service from Mint Mobile for $15 a month. Shop data plans at mintmobile.com/lucky.America's Sweethearts: Watch Season 2 on June 18th. Only on Netflix. IM8 Health: Feel your best self everyday. Go to im8health.com/lucky and use code LUCKY for a Free Welcome Kit, five free travel sachets plus 10% off your order. Keep in touch:Follow on IG: @shessoluckypod @lesalfredFollow on TikTok @shessoluckypod @lesalfredVisit our website at balancedblackgirl.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Accounting Influencers Podcast, Rob Brown explores whether accounting is still a smart career choice. He speaks to professionals at every stage from new starters to seasoned partners and firm owners. The conversation tackles the realities of burnout, the rise of AI and automation, and the growing demand for leadership and strategic thinking in the profession. Rob also shares how accounting opens doors to other careers and why your qualification is never wasted even if you choose to pivot.Key Takeaways:Why accounting is still one of the most stable and valuable careersHow to navigate the impact of AI and automation on accounting jobsWhat mental health and burnout are telling us about the culture of the professionPractical advice for every stage of your career from entry level to firm ownerThe importance of building commercial awareness and a strong personal brandWhy succession planning and leadership matter more as you progressHow feedback and networking accelerate your professional growthWhy accounting qualifications are highly transferable and respectedWhat it takes to reignite your passion and stay engaged in your careerHow to future proof your role through continuous learning and adaptationYou can find this on youtube here: https://youtu.be/I6KjyZsfOzQ?si=L1HePJerzcGrB_nU◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. The show focuses on helping professionals strengthen their personal brand, stay informed about industry changes, and navigate disruptive forces affecting accounting business models and trends. The content includes solo insights from host Rob Brown as well as interviews or panel discussions with industry leaders. Check out the show on your preferred podcast app or platform, or go to the Accounting Influencers YouTube channel for all of the episodes in video format. Rob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: https://www.linkedin.com/in/therobbrownThanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

What if success didn't mean adding more… but letting go? I sit down with Mel Yu to talk about the messy parts of success no one posts about and show you why letting go can be your biggest growth strategy.Mel Yu is a multi-business founder, speaker, and personal brand strategist. From closing a profitable business to letting go of her team, Mel shares the real, unfiltered side of pivoting, rebranding, and choosing alignment over approval. In this episode:How to know when it's time to pivot or shut down a businessThe mindset shift from people-pleasing to powerWhat it really takes to evolve your personal brandWhy being misunderstood might mean you're on the right pathLetting go of what's no longer aligned even when it's working on paperIf you've ever felt torn between where you are and where you want to be, this episode will give you permission to make the hard calls and evolve boldly.CONNECT WITH MEL YU:Connect with Mel Yu @mellieyu on InstagramCONNECT WITH ME:Join 12-month UNSTOPPABLE MASTERMIND Download your 30-day Millionaire Mindset audio trainingCheck out my FREE ResourcesOrder my book “Unstoppable Success” on AmazonApply for 1:1 Business CoachingSend me a DM on Instagram

In this episode of The Unified Brand Podcast, we're joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.We explore:How storytelling and cause marketing built a community-first brandWhy brand DNA and emotional connection drive customer loyaltyThe secret behind 13-fold branding and hidden messages in product designVolition's bold new vision—including TV shows, new categories, and experiencesThis is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.

What if prioritizing your wellness didn't require hours at the gym or fancy equipment? What if it could start with just... getting up off the floor?This week on The Business of Thinking Big, I'm joined by the incredible Juliet Starrett — lawyer, bestselling author, co-founder of The Ready State, and accidental entrepreneur — for a powerfully real conversation about health, movement, and sustainable wellness for busy women.We dive into Juliet's journey from high-powered lawyer to parking-lot CrossFit gym owner to health thought leader, and how she built a business (and life) around solving real problems for real people — starting with helping us move more and hurt less.If you're a mompreneur with big dreams and little time, this one is a must-listen

They didn't plan to start a shoe empire. But five years, countless flower heels, and a few family fights later—Amy and Esther Tai have built one of the most recognisable homegrown brands in Malaysia: Machino.In this episode, we sit down with the sole sisters to talk about what it really takes to build a business from scratch. From awkward influencer meet-ups and trademark battles to family dynamics, burnout, and figuring out how to not kill each other at work—we covered it all.

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If you're planning to launch (or re-launch) a course in 2025, it's time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you're not hitting your sales goals.In this episode, I'm walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are. This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you're proud to shout about.I'll also share why most people leave design way too late (and how to avoid it), plus how we can co-create every graphic together inside The Co+Creation Design Club

Realtors, ready to slash your workload and still close more deals? Discover how AI-driven Realtor tools are helping agents automate follow-ups, generate custom CMAs, and find their perfect niche—without lifting a finger. In this episode, tech strategist Jeff Loyd reveals how to future-proof your real estate career and start working smarter today.

“Building strong relationships takes time, and that's what many B2B marketers miss,” says Mike Allton, Chief Storyteller at AgorapulseIn this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees to share their story, and why relationship-building in social media cannot be automated by AI. He also discusses the challenges of AI-generated content, the importance of brand consistency, and why LinkedIn connection requests shouldn't always lead to a sales pitch.In this episode, you'll learn:How to empower employees to authentically represent your brandWhy building relationships on social media requires patience and timeHow to balance automation with personal connection in B2B marketingResources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Mike Allton on LinkedIn: https://www.linkedin.com/in/mikeallton/Connect with Mike Allton through The AI Hat: https://theaihat.com/connect/Explore The AI Hat: https://theaihat.com/ Explore Agorapulse: https://www.agorapulse.com/Timestamps:(00:00) Intro(01:31) Mike Allton's journey and role at Agorapulse(04:03) The importance of empowering employees to share brand stories(07:02) The shift from corporate to human voices in social media(11:06) Navigating AI's influence on social media content(12:30) How AI is both a tool and a challenge for content creation(13:04) The dangers of LinkedIn pitch slaps(14:30) Balancing automation and personal connection in outreach(19:17) The evolution of social media marketing in B2B(22:19) The future of relationship-building in digital marketing

Tired of chasing deals and agents? It's time to flip the script. In this episode, we dive into how building an authentic brand culture attracts your ideal clients, and if you are building a team or office, helps attract the agents you want — without aggressive sales tactics or cold recruiting.

Send us a text letting us know your thoughts on today's episodeIn this podcast audit episode, I sit down with Austen, host of Create and Consume, a lifestyle podcast exploring pop culture, digital content, fashion, beauty, and more—through the eyes of a millennial content creator. We dive into what's working with her show, where she's feeling stuck, and how to streamline her growth strategy.You'll hear us chat about:The power of treating your podcast like a creative brandWhy community is crucial for lifestyle shows (and how to build one)Easy SEO and repurposing tips to get more listeners without more contentHow guests can fit into a mostly solo podcast formatSimple tweaks to make your show more discoverableIf you're running a lifestyle or personality-driven podcast and wondering how to grow beyond your current reach—without burning out—this one's packed with actionable takeaways.✨ Want a podcast audit of your own? Book yours at savvypodcastaudit.comNeed support with your podcast?Book your free Podcast Profit Plan call today! Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Visit our website to learn more about our podcast launch and management services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!

Is your personal brand helping or hurting your restaurant's growth? In this candid conversation, Kyle sits down with Josh Halpern, the driving force behind Big Chicken, to explore the powerful intersection of personal branding and franchise success. From navigating the influence of celebrity partner Shaquille O'Neal to making tough decisions about franchisee selection, Josh shares unfiltered insights on building an authentic leadership presence that resonates with partners, customers, and communities. Whether you're a single-unit operator or managing multiple concepts, this episode reveals why your personal brand might be the most undervalued asset in your restaurant portfolio.Key Conversations:How authenticity in leadership creates accountability throughout an organizationThe delicate balance of managing your personal brand alongside your restaurant brandWhy shared values trump experience in franchisee selectionHow Shaquille O'Neal's personal brand influences Big Chicken's business decisionsThe critical role community connection plays in sustainable franchise growth

Send us a textKailee and Tina are talking all about creative marketing campaigns and how small businesses can get big inspiration from major brands like Wicked and Duolingo. From Wicked's 400+ brand collaborations to the Duolingo Owl's dramatic “death and resurrection”, we talk about how creative storytelling, repetition, and bold visibility can leave a lasting impression. And also how that same approach can be applied to even the most “boring” or serious services (for example, we all know who Jake from State Farm is)!We also talk about:What these big campaigns did so effectively - and how to make it work for your brandWhy showing up a lot is NOT too much (and is actually necessary)The power of humor, collaboration, and creating something people rememberHow to make your business feel more alive, even if you're not a creative brandUsing characters, catchphrases, and visuals to build recognition over timeWhether you're a designer, a coach, or an insurance agent, this episode will help you look at marketing through a more creative lens - and remind you that visibility and personality go a long way.

In this episode of Screw It Just Do It, I sit down with Ben, Mike, and Barry, the co-founders of SORTED Food, one of the world's most popular food channels. What started as a casual conversation in a pub about cooking skills has turned into a brand with millions of followers and brand partnerships with household names like Co-op.

Marcus Sheridan, author of They Ask, You Answer, breaks down the evolution of content marketing and why trust is the ultimate competitive advantage.From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real business growth. He explains why traditional sales tactics are failing, how buyer behavior has changed, and what companies must do to stay ahead.He also shares the four pillars of a trusted brand, why transparency—especially around pricing—generates the most leads, and how self-service tools are reshaping the buyer's journey. This episode is packed with actionable insights on creating content that builds authority, earns trust, and turns prospects into customers.Conversation points:Why 80 percent of the buyer's journey happens before they talk to salesThe biggest mistakes companies make in content marketingHow pricing transparency increases conversions and builds trustThe role of video in creating a known and trusted brandWhy self-service tools like pricing estimators can triple lead generationA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode of 'The Wisdom Of' Show, host Simon Bowen explores entrepreneurial wisdom with Brian Smith, founder of UGG Imports. From a $500 investment to a billion-dollar global phenomenon, Brian shares his remarkable journey of transforming Australian sheepskin boots into an iconic American brand. With raw honesty and deep insight, he reveals the challenges, pivotal moments, and unconventional strategies that built one of the world's most recognized footwear brands.Ready to unlock your leadership potential and drive real change? Join Simon's exclusive masterclass on The Models Method. Learn how to articulate your unique value and create scalable impact: https://thesimonbowen.com/masterclassEpisode Breakdown 00:00 Introduction and surf culture beginnings 05:13 The Pink Floyd moment that changed everything 10:46 Early struggles and surf shop rejections 18:58 The genius marketing strategy that changed everything 25:44 Understanding the Entrepreneurial Lifecycle 33:44 The "Elephants and Mice" strategy 38:35 Five key mantras for success 45:13 Future implications and conclusionsKey InsightsWhy giving value to salespeople transformed the businessThe Entrepreneurial Lifecycle: From conception to maturityHow starting small can attract bigger opportunitiesThe power of persistence in building a global brandWhy uncertainty and disappointment can be assetsThe importance of playing the long game in businessAbout Brian Smith Brian Smith is the founder of UGG Imports, taking the company from a $500 startup to a billion-dollar brand. An Australian native with a passion for surfing, Brian spotted an opportunity to bring sheepskin boots to America. After 17 years of building the brand, he sold to Deckers Outdoor Corporation, where UGG has become a global phenomenon generating over a billion dollars in annual sales. Today, Brian is one of the most sought-after speakers in the world, sharing his entrepreneurial wisdom and insights with audiences worldwide.Connect with Brian SmithWebsite: http://www.uggfounder.comLinkedIn: https://www.linkedin.com/in/briansmithuggfounder/About Simon Bowen Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organizations, recognizing that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organizations.Connect with SimonLinkedIn: https://www.linkedin.com/in/simonbowen-mm/Instagram: https://www.instagram.com/officialsimonbowen/Website: https://thesimonbowen.com/Get Simon Bowen's Personal Newsletter for Leaders, Thinkers, and Entrepreneurs!

Your LinkedIn profile is the online representation of your professional brand. Are you accidentally driving opportunities away? In this episode, we're diving into the five biggest LinkedIn mistakes you need to fix today. We'll cover:Why your photo could be giving off the wrong impression (and how to fix it)The headline mistake that keeps you stuck in the past instead of opening new doorsHow a bland, AI-generated summary can sabotage your personal brandWhy your work experience still isn't selling you the way it shouldThe hidden power of LinkedIn engagement (and why ignoring it costs you visibility)Even if you're not job hunting now, your LinkedIn presence shapes your future opportunities. Tune in to make sure your profile is working for you—not against you.Follow us:Follow Let's Eat, Grandma on LinkedInUse Chris' LinkedIn for the newsletterCheck us out on Instagram Hosted on Acast. See acast.com/privacy for more information.

Today's episode is a good reminder to provide value, but don't forget to do this one thing: sell. In this episode, I share different scenarios that happened recently in my business that reminded me that selling is providing value. We don't always have to provide free educational value in every single place we are reaching our audience. You can provide value, but don't forget to sell!In today's episode, I cover:How I use my Instagram stories to connect as a human being while building my personal brandWhy implementation equals transformation inside of your offerWhy information does not equal transformationHow people who pay, pay attentionWe should spend as much time selling our offer as we do creating free value contentConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/14/provide-value/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Dave Rekuc is President of skincare brand Bambu Earth, and a 15 year veteran in e-commerce, initially starting by helping his dad sell backpacks online in 2007. Bit by the concept of modeling out the math behind marketing, it kickstarted Dave's journey that saw him lead marketing at several companies both agency side and brand side.Bambu Earth is a primarily DTC natural skincare brand & Dave gave incredible, detailed insight into what it takes to scale brands from sub $100k in annual revenue and how whats needed to scale a brand changes as you move through the gears of growth.It's a consumer mindset, tactical marketing heavy episode, that goes into great detail on how Dave has helped scale Bambu to 8-figures, with many lessons and takeaways that other brand founders and marketers can apply to their business.Covered in the Episode:Tactics used to scale Bambu Earth to an 8-figure brandWhy working at agencies gives you a leg-up to work at brands later in your careerMarketing advice for brands at different levels of scaleSelling benefits vs features (is it that black and white?)How to have fewer competitors as a brand and battle a transient consumer mindset, especially within beauty.When it's time to diversify your marketing channelsFixed costs vs distribution: e-commerce brand financials 101How to get consumers to purchase products at higher price pointsHis take on authentic customer reviews and market researchCGC vs UGC content (and AGC!)Aligning funnels to different products and how that led to growth for BambuBambu Earth's digital marketing strategy for the next 2-3 years

Do you ever feel invisible at work? Like you need to change who you are to get heard?! Emmy-winning journalist turned communications expert, and author Jessica Chen is empowering those raised with quiet culture traits on how to get noticed at work for all the right reasons. You'll learn: How to control your career brandWhy you need to “ACCT” to advocate at workA framework for saying “no”Four cultural reframes to help you successfully self-reflect at work Show NotesWeekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP The Confidence Crunch course: https://careercontessa.teachable.com/p/the-confidence-crunch/ Guest Resources:Smart, Not Loud Book: https://smartnotloudbook.com/Jessica's LinkedIn: https://www.linkedin.com/in/jessicachenpage/ Career Contessa ResourcesBook 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ Take an online course: https://www.careercontessa.com/education/ Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ Browse open jobs: https://www.careercontessa.com/jobs/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Personal branding is a crucial yet often misunderstood aspect of career development. Many professionals mistake personal brand for self-promotion or social media showmanship.This episode debunks these myths and reveals the true power of strategic personal branding. Featuring insights from two tech executives, Annie Pearl of Microsoft and Iska Saric of Meta, we pull back the curtain on how industry leaders craft and wield their personal brands to open doors, land dream roles, and shape their legacies.The episode provides actionable strategies to build an authentic and compelling brand that catapults your career forward.We also discuss:The critical distinction between reputation and brandWhy you don't need to become an influencerThe power of ‘peak roles' in accelerating your careerTailoring your brand story to specific audiencesStrategies for expanding your professional networkNavigating gender dynamics in personal brandingThe 30-minute per week method to brand-buildingReferenced:Annie Pearl, CVP at Microsoft: https://www.linkedin.com/in/anniepearl/Iska Saric, VP of Communications at Meta: https://www.linkedin.com/in/iska-saric-97210212/Crafting a compelling career story: https://www.youtube.com/watch?v=0Reh9wTUIYc&t=1078sWhere to find Nikhyl:LinkedInTwitter/XThreadsFind The Skip:WebsiteSubstackYouTubeSpotifyApple PodcastsTikTokDon't forget to subscribe to The Skip to hear me coach you through timely career lessons. If you're interested in joining me on a future call, send me a note on LinkedIn, Threads, or Twitter.Timestamps(00:00) Episode format(02:14) Why brand matters(04:47) Building a brand ≠ becoming an influence(08:14) Reputation versus brand(10:28) How to establish a reputation(13:55) Leveraging professional connections(18:08) The role that will transform your career(24:12) Crafting and communicating your brand(30:09) The "30-minute per week" method(30:49) Navigating(35:36) Key takeaways from this episode(35:56) How to get in touch

In this week's episode, we're chatting to Chloe Gill, Junior Influencer and PR Executive at Pretty Little Thing, as well as Social Media Manager here at Giraffe Social, Rita.We cover things like:UGC and creators and how they work for your brandWhy selecting influencers that align with your audience is so importantThe pain of constantly changing algorithmsAnd much more!Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSMWant to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Get the Streetwear Masterclass training & join a community of other brand owners for free: Click here to join now -->In this episode of Street Cred, Elijah speaks about:How to reinvest into your clothing brandWhy should you reinvest at all?Why you shouldn't increase units next dropWhat to do with your extra cash to multiply it

Our guest started out by launching a lemonade and food stand at his local golf course. Then, sailing changed Andrew Smith's life. NEW EPISODE TIME on That Entrepreneur Show! Thank you for stopping by. If you enjoy the show, please subscribe for weekly episodes and rate the show 5 stars! To ask the host or guest a question or inquire about podcast production, email Danica at PodcastsByLanci@gmail.com to get started.Other areas Andrew discusses are:Creating a Coastal Lifestyle How to tailor to multiple customer demographics and how to speak to eachGrowing a brand apparel brandWhy psychographics are the catalyst for this brandLessons from Building key relationships with international manufacturing plants More on our guest: Andrew Smith founded Salt Pines, a lifestyle brand that blends coastal charm with timeless style. Born and raised in Tampa Bay, Andrew's passion for the sea and retail-inspired Salt Pines.Under his leadership, Salt Pines has become known for its classic American style with a coastal twist. Each product reflects Andrew's commitment to authenticity and innovation.Andrew's dedication to environmental conservation and community involvement is a cornerstone of Salt Pines. He actively partners with environmental organizations to protect coastal ecosystems, reflecting his love for nature and his entrepreneurial spirit. This commitment has made Salt Pines a beloved brand among coastal living enthusiasts, and Andrew extends an open invitation to all to join him in celebrating the beauty of the coast.Remember to subscribe for the next show! We hope to stay connected on social media. You can find us at @ThatEntrepreneurShow on all platforms. For all questions, email Danica at PodcastsByLanci@gmail.com to set a call and learn more.Music Credits: Adventure by MusicbyAden | https://soundcloud.comSupport the Show.See you next week! You can catch up on all episodes here. Bonus Material:Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.We'll talk about:How to navigate the event space and the intricacies of collaborationWhat brands can learn at international eventsHow to make events work for your brandThe importance of looking beyond retailer attention when growing your brandWhy it's crucial to do everything, from events to establishing your brand, “with a twist”For more information, visit INNOCOS's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

"The Inkey List" has rapidly risen to prominence as a skincare brand renowned for its dedication to delivering affordable and potent skincare solutions. Adopting a minimalist philosophy, the brand distinguishes itself by crafting uncomplicated products featuring key ingredients tailored to address specific skincare concerns. Transparency is the cornerstone of The Inkey List's ethos, evident in their practice of clearly indicating ingredient concentrations on product labels, empowering consumers to make well-informed decisions. The brand offers a diverse array of products, targeting a spectrum of skin issues, from hydration to anti-aging, with the overarching goal of making premium skincare at a price point that is hard to turn down. Beyond its product line, The Inkey List contributes to consumer education by providing valuable information and usage tips, demystifying skincare routines and fostering a user-friendly approach for customers at all levels of expertise.In this episode, Colette also discusses:Why you have to have a very clear “WHY” as a brandCreating a consumer first brandWhy ingredient transparency is so importantHow the brand offers 14000+ skincare recipesThe importance of their partnership with SephoraManaging a global brand with a global teamWe hope you enjoy this episode and gain valuable insights into Colette's journey and the growth of The INKEY List. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out The Inkey List at www.theinkeylist.com  and on Instagram at @theinkeylistThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Prepare to embark on an exciting journey about the magic of building – both in terms of creative design and prosperous business strategy.We're about to unravel the colorful story of LEGO, where imagination and innovation interlock seamlessly to create an empire that's been stacking up success, one brick at a time! It's a brand where business philosophy and product design are as interconnected as the bricks it's so famous for.So join Alen, Franz, and Tom as they explore how this iconic brand has masterfully constructed its path to global acclaim, including...How a pivot from wood to plastic (and from traditional toys to bricks) transformed the direction of a small Danish toy brandWhy a chance encounter on a business boat trip would lead to a critical strategic decision in Lego's historyLego's 1990s slump and how it turned things around through franchising, IP, and the mature play marketThe surprising margins Lego maintains in the declining toy marketWhether you're a lifelong LEGO enthusiast or intrigued by the story of turning creativity into commerce, this episode shows how every great idea starts with a solid foundation and a few strategic building blocks!

Hey there, travel friends - in our FIRST official episode, we're going to be talking about how to live the suite life with hotel status!Today's episode is the first in our Posh on a Penny series, where I'll be sharing money saving tips and strategies. In 2023 alone, I was able to spend 23 nights in hotel suites…for FREE. I've gotten more free meals than I can count, and plenty of incredible upgrades along the way. I want to help you save big money when you're booking your hotels. You should love where you're staying while traveling, and get to live it up - the suite life with hotel status is totally possible even if you're just starting out! In this episode, The Suite Life With Hotel Status, you'll learn:How I chose my hotel brandWhy status matters, regardless of where you stay 5 major perks of achieving hotel status3 ways you can earn hotel status at your preferred brandMarriott Bonvoy Rewards ProgramMarriott Boundless Credit Card: This is an affiliate link with a bonus offer for you and a points reward for me when you use the link. Earn 3 Free Night Award with the Marriott Bonvoy Boundless® Amex Platinum: Apply for an American Express Card with this link. With your new Card, you could earn a welcome bonus and I could earn a referral bonus. Terms Apply.Connect with me on Instagram @theluxelifeabroadEpisode WebsiteRate, Review, & Follow"I love Steph and can't wait to hear the next episode!" If that sounds like you, it would mean the world to me if you would rate and review my show. This helps more travel lovers to find the podcast and connect with our travel community on Instagram. For Apple Podcast, click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review". Share what you love most about the podcast.And if you haven't done so already, tap follow or subscribe so you never miss an episode!

As we step into the new year, I thought it'd be a fun way to do a “what's in/what's out” for small businesses. Being an entrepreneur myself, I'm a firm believer in the importance of setting fresh goals and intentions with the new year. It's not just about strategy, but also for gaining the mental clarity needed for effective business planning.In this episode, I'll dive into some exciting 'ins' – think TikTok shop, marketing techniques, and little tweaks in customer interaction that could make a big difference. On the flip side, we'll also take a peek at some 'outs' – those outdated practices and mindsets that might be holding you back more than you realize. Because in reality, it's all about shedding some of the old to make way for the new.So don't miss out! Tune in to this episode and uncover key insights to make 2024 an exceptional year for your small business.In this episode, we cover:A sneak peek into the latest exciting updates on my Patreon pageThe unseen impact of goal-setting on your business and mindsetExploring the growth and opportunities of TikTok Shop for small businessesA simple yet effective communication tool on IG that could revolutionize your customer interactionsThe secret to effortless and trendy content creation for your brandWhy being true to yourself and your space matters more than you thinkTackling the hidden challenges of content creationOvercoming mental barriers that unknowingly limit your business potentialRelated EpisodesEp. 132 TikTok Shop 101: A Step-By-Step Guide for Small Business OwnersEp. 147 TikTok Shop & Print on Demand: Strategies for Earning Passive IncomeResourcesDETAILED DIARY SHOW NOTESAccess exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here. Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”— Melissa HoustonIn an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they're the best and the greatest at what they do?The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes.But here's something tried and true for you. This is a solution that's been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don't just be the boss of your business; let yourself become a thought leader.In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry. Listen to learn:Why there is a difference between influencers and thought leaders How to make informative and compelling content as a thought leaderHow an online presence cultivates your reputationWhy it is important to go on public speaking eventsHow networking is essential in building your brandWhy appearances on traditional media is essential Highlights:‌2:59 The definition of a thought leader8:33 Benefits of being a thought leader to your business9:19 Good and strategic content creation10:21 Means of increasing your online visibility11:50 Attending talks and publishing your own articles12:57 Importance of networking on events14:20 Writing a book and its impact on your brand reputation14:58 Hiring PR coverage and what it can do for you15:30 Appearances on varied media

Self-taught vegan chef, Food Network champion, and cookbook author Priyanka Naik knows a thing or two about transforming a side hustle into a full-time creative job. In this inspiring episode, Priyanka walks us through her journey from tech employee to entrepreneur. She gets real about what she sacrificed for her dream, where she finds confidence, and how she overcame rejection time and time again. Plus, Priyanka shares the story about what unexpectedly led her to put everything into Chef Priyanka — and what she's still learning from that experience.In this episode we talk about:What it *really* looks like to go after a dream while working full-timeWhy it's important to use your analytical and creative brain, no matter what type of work you doThe tools Priyanka used to rebuild her life after getting laid off from her full-time jobHow to be the most confident person in the roomThe best advice for anyone who wants to start crafting a personal brandWhy you should shout your accomplishments from the rooftops!The best thing all of us can do to live a little greener Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the SIMPLE brand podcast, I talk with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You.Henna's a workplace performance expert, a global keynote speaker, and a two-time TEDx speaker. She's been featured in Forbes, Real Simple, Fast Company, and more. And Henna's the author of Good Awkward. How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You. Henna and I discuss her lessons to help you become a better risk taker; to help you strengthen your mental muscles; and to help you be braver in moments when it really counts.Here's what we discuss:How embracing your awkwardness is good for your personal brandWhy embracing your awkwardness is not just about being comfortable with discomfortHow to reframe our mindsets around awkward situationsHow to build your social muscle for awkwardness toleranceWhy a “bad idea brainstorm” is a good idea to implement in business meetingsHow role-playing and mock interviews actually reduce awkwardnessWhy embracing awkward moments is a strength vs. a weaknessHow to help your kids embrace their own awkwardnessRESOURCES FROM THIS EPISODE:Henna's siteHenna's book - Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest YouHenna on LinkedInHenna's Good Awkward Spotify playlist

Navigating the complexities of author branding and digital marketing can be overwhelming, often leading to a lack of clarity in effectively promoting services or books.In this special Live Coaching episode, 4x bestselling author and book coach, Jake Kelfer, speaks with Hussein Al-Baiaty, who shares valuable wisdom on maintaining authenticity in a digital world, kick-starting your author brand, and the immense value of building a supportive author community.Join us as we delve into the world of author branding and resilience with our remarkable guest, Hussein Al-Baiaty.What You'll LearnHow to be a human in a digital world when marketing your servicesThe 1st step to building your author brandWhy a website is a game changer as an authorWhen to start promoting your book… it's not when you thinkWhy having a community is so valuable as an authorAbout Hussein Al-BaiatyComing from a refugee camp in war-torn Iraq in the early 90s, I know about resilience. In the past decade, I built a million-dollar printing company and created Refutees to give back to refugees through T-shirts and collaboration.I have worked with School Districts and brands ranging from local Pizza joints to Nike. I have received awards such as Oregon's Immigrant of the Year in 2018 and Portland Trail Blazers Hero of the Month in 2021.After my father passed, I was reminded that time is precious, and I wanted to use my story to inspire and motivate others through speaking, coaching, and writing.In 2020, I sold my company and wrote a best-selling book, "Art of Resilience: The Refugee State of Mind," before moving with my wife to Arizona.Today, I am a solopreneur, working with non-fiction authors to build their brands online and grow their audience organically.Connect with Husseinhttps://husseinalbaiaty.comhttps://www.linkedin.com/in/husseinalbaiaty/Buy Hussein's book: https://a.co/d/3Ah08lcConnect with JakeText FREE to 661-669-7363 for a free copy of Jake's Bestselling Book, Big Idea To Bestseller Follow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer Get Instant Access To Jake's Free Training: How To Write And Launch A Bestselling Book In 1 Hour A Day

In this episode I finally get to chat to one of the very best dentists around - the brilliant Dr Uchenna Okoye. Dr. Uchenna Okoye is not only a world-renowned dentist but is an entrepreneur (she's recently launched her brilliant brand My Smile), TV personality, and clinical director of London Smiling Clinics. With her unique approach to dentistry, Dr. Uchenna has become a trailblazer in the industry and a celebrity favourite, providing top-notch dental services to her clients and being renowned for making them feel at ease.During the episode we chat about:Dr Uchenna's personal fear of dentists and how it's influenced her careerWhy pride in our smiles can lead to good overall healthHow the menopause affects our teeth and what we can do about itOral advice for kidsWhy going abroad for dental treatments may not be the best ideaWhat it feels like to start your own brandWhy oral care and skincare aren't that dissimilar!This is such a great episode with a truly talented woman. I never knew that I could feel excited about caring for my teeth but Dr Uchenna really has inspired me!

Adam Carswell shares a call-to-action for those who are looking to grow and scale their business through working with the high-level RaiseMasters community. In this episode, Adam talks about:The success and grown of RaiseMastersHow RaiseMasters has been able to attract more members and scale their brandWhy you should listen to AnCap Radio Adam would like to give a huge thanks to everyone listening for contributing their most valuable resource—their time.Episode Resources:Adam J. Carswell Facebook Group AnCap Radio Twitter: https://twitter.com/AnCapRadio Adam's LinkedIn: https://www.linkedin.com/in/ixcarswell/ RaisingCapital.com GooBalls.io Carswell.ioTimestamped Shownotes:00:40 – What has RaiseMasters done to attract more members and grow their community? 02:31 – How can you connect with Adam to learn more about RaiseMasters? 03:36 – Where can you go to find updates and content from AnCap Radio? 04:23 – What is Adam doing to improve his health and wellness?

When Co-Founders Julie Sawaya and Ryan Woodbury decided to undergo nutrient testing, they were shocked to learn that despite eating and doing all of the "right things," they had serious nutrient deficiencies. Food alone wasn't meeting their needs. Both Julie and Ryan were seriously deficient in Omega-3 and other key nutrients for fertility, pregnancy, and postpartum well-being. As they set out on their own pregnancy journeys, they started doing the research and realized a brand centered around nourishment with better supplements was desperately "needed." Nearly all women have nutrient deficiencies, and prenatal vitamins were not making up the difference. Despite 97% of women in the US taking a prenatal supplement, 95%+ are still deficient. Their mission is to empower real nourishment in women on their journey to motherhood. They do this by helping mamas and mamas-to-be better identify their nutrition needs, creating supplements that truly work in meeting those needs, and building a supportive community of like-minded mamas and trusted health practitioners.Julie also shares:Her own personal journey of motherhoodHow building a practitioner partner community is the foundation of the brandWhy finding the right person to fund the brand with empathy was essentialExpansion plans You'll also hear Julie's biggest insights and what's next for Needed.We hope you enjoy this episode and gain valuable insights into Julie's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast!Be sure to check out Needed at www.thisisneeded.com and on Instagram @neededThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co