Podcasts about brandwhy

#296: We don't wait for lucky breaks in our careers—we create them.In this episode, I'm sitting down with social media consultant, creative, and educator Candace Marie about creating your own luck in your career by having a clear vision and leveraging relationships.This conversation will leave you feeling inspired to take action on your next big idea.We Also Talk About…Candace's transition from finance, to luxury fashion, to entrepreneurshipHow to build a strong personal brandWhy authentic relationship-building is crucial for your careerHow to make a smooth transition into a new industryWays to embrace more creativity in your everyday lifeHow to use social media as a tool for your successNavigating growth in corporate spacesResources:Follow Candace on Instagram @marie_mag_Check out Candace's social media guide and challenge 75 Not-So-HardMaster brand partnerships with Candace's course, The Art of PartnershipsLearn more about Candace's organization, Black in CorporateDownload my free Best Case Scenario Journal TemplateSponsors:Quince: Quince is the go-to for elevated basics at affordable prices. Visit quince.com/balancedles for free shipping and 365-day returns.LMNT: Visit drinklmnt.com/balancedles for a free sample pack with your order.Mint Mobile: Ditch overpriced wireless and get 3 months of premium wireless service from Mint Mobile for $15 a month. Shop data plans at mintmobile.com/lucky.America's Sweethearts: Watch Season 2 on June 18th. Only on Netflix. IM8 Health: Feel your best self everyday. Go to im8health.com/lucky and use code LUCKY for a Free Welcome Kit, five free travel sachets plus 10% off your order. Keep in touch:Follow on IG: @shessoluckypod @lesalfredFollow on TikTok @shessoluckypod @lesalfredVisit our website at balancedblackgirl.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Accounting Influencers Podcast, Rob Brown explores whether accounting is still a smart career choice. He speaks to professionals at every stage from new starters to seasoned partners and firm owners. The conversation tackles the realities of burnout, the rise of AI and automation, and the growing demand for leadership and strategic thinking in the profession. Rob also shares how accounting opens doors to other careers and why your qualification is never wasted even if you choose to pivot.Key Takeaways:Why accounting is still one of the most stable and valuable careersHow to navigate the impact of AI and automation on accounting jobsWhat mental health and burnout are telling us about the culture of the professionPractical advice for every stage of your career from entry level to firm ownerThe importance of building commercial awareness and a strong personal brandWhy succession planning and leadership matter more as you progressHow feedback and networking accelerate your professional growthWhy accounting qualifications are highly transferable and respectedWhat it takes to reignite your passion and stay engaged in your careerHow to future proof your role through continuous learning and adaptationYou can find this on youtube here: https://youtu.be/I6KjyZsfOzQ?si=L1HePJerzcGrB_nU◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. The show focuses on helping professionals strengthen their personal brand, stay informed about industry changes, and navigate disruptive forces affecting accounting business models and trends. The content includes solo insights from host Rob Brown as well as interviews or panel discussions with industry leaders. Check out the show on your preferred podcast app or platform, or go to the Accounting Influencers YouTube channel for all of the episodes in video format. Rob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: https://www.linkedin.com/in/therobbrownThanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

What if success didn't mean adding more… but letting go? I sit down with Mel Yu to talk about the messy parts of success no one posts about and show you why letting go can be your biggest growth strategy.Mel Yu is a multi-business founder, speaker, and personal brand strategist. From closing a profitable business to letting go of her team, Mel shares the real, unfiltered side of pivoting, rebranding, and choosing alignment over approval. In this episode:How to know when it's time to pivot or shut down a businessThe mindset shift from people-pleasing to powerWhat it really takes to evolve your personal brandWhy being misunderstood might mean you're on the right pathLetting go of what's no longer aligned even when it's working on paperIf you've ever felt torn between where you are and where you want to be, this episode will give you permission to make the hard calls and evolve boldly.CONNECT WITH MEL YU:Connect with Mel Yu @mellieyu on InstagramCONNECT WITH ME:Join 12-month UNSTOPPABLE MASTERMIND Download your 30-day Millionaire Mindset audio trainingCheck out my FREE ResourcesOrder my book “Unstoppable Success” on AmazonApply for 1:1 Business CoachingSend me a DM on Instagram

In this episode of The Unified Brand Podcast, we're joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.We explore:How storytelling and cause marketing built a community-first brandWhy brand DNA and emotional connection drive customer loyaltyThe secret behind 13-fold branding and hidden messages in product designVolition's bold new vision—including TV shows, new categories, and experiencesThis is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.

What if prioritizing your wellness didn't require hours at the gym or fancy equipment? What if it could start with just... getting up off the floor?This week on The Business of Thinking Big, I'm joined by the incredible Juliet Starrett — lawyer, bestselling author, co-founder of The Ready State, and accidental entrepreneur — for a powerfully real conversation about health, movement, and sustainable wellness for busy women.We dive into Juliet's journey from high-powered lawyer to parking-lot CrossFit gym owner to health thought leader, and how she built a business (and life) around solving real problems for real people — starting with helping us move more and hurt less.If you're a mompreneur with big dreams and little time, this one is a must-listen

They didn't plan to start a shoe empire. But five years, countless flower heels, and a few family fights later—Amy and Esther Tai have built one of the most recognisable homegrown brands in Malaysia: Machino.In this episode, we sit down with the sole sisters to talk about what it really takes to build a business from scratch. From awkward influencer meet-ups and trademark battles to family dynamics, burnout, and figuring out how to not kill each other at work—we covered it all.

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If you're planning to launch (or re-launch) a course in 2025, it's time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you're not hitting your sales goals.In this episode, I'm walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are. This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you're proud to shout about.I'll also share why most people leave design way too late (and how to avoid it), plus how we can co-create every graphic together inside The Co+Creation Design Club

Realtors, ready to slash your workload and still close more deals? Discover how AI-driven Realtor tools are helping agents automate follow-ups, generate custom CMAs, and find their perfect niche—without lifting a finger. In this episode, tech strategist Jeff Loyd reveals how to future-proof your real estate career and start working smarter today.

“Building strong relationships takes time, and that's what many B2B marketers miss,” says Mike Allton, Chief Storyteller at AgorapulseIn this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees to share their story, and why relationship-building in social media cannot be automated by AI. He also discusses the challenges of AI-generated content, the importance of brand consistency, and why LinkedIn connection requests shouldn't always lead to a sales pitch.In this episode, you'll learn:How to empower employees to authentically represent your brandWhy building relationships on social media requires patience and timeHow to balance automation with personal connection in B2B marketingResources:Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Mike Allton on LinkedIn: https://www.linkedin.com/in/mikeallton/Connect with Mike Allton through The AI Hat: https://theaihat.com/connect/Explore The AI Hat: https://theaihat.com/ Explore Agorapulse: https://www.agorapulse.com/Timestamps:(00:00) Intro(01:31) Mike Allton's journey and role at Agorapulse(04:03) The importance of empowering employees to share brand stories(07:02) The shift from corporate to human voices in social media(11:06) Navigating AI's influence on social media content(12:30) How AI is both a tool and a challenge for content creation(13:04) The dangers of LinkedIn pitch slaps(14:30) Balancing automation and personal connection in outreach(19:17) The evolution of social media marketing in B2B(22:19) The future of relationship-building in digital marketing

Tired of chasing deals and agents? It's time to flip the script. In this episode, we dive into how building an authentic brand culture attracts your ideal clients, and if you are building a team or office, helps attract the agents you want — without aggressive sales tactics or cold recruiting.

Send us a text letting us know your thoughts on today's episodeIn this podcast audit episode, I sit down with Austen, host of Create and Consume, a lifestyle podcast exploring pop culture, digital content, fashion, beauty, and more—through the eyes of a millennial content creator. We dive into what's working with her show, where she's feeling stuck, and how to streamline her growth strategy.You'll hear us chat about:The power of treating your podcast like a creative brandWhy community is crucial for lifestyle shows (and how to build one)Easy SEO and repurposing tips to get more listeners without more contentHow guests can fit into a mostly solo podcast formatSimple tweaks to make your show more discoverableIf you're running a lifestyle or personality-driven podcast and wondering how to grow beyond your current reach—without burning out—this one's packed with actionable takeaways.✨ Want a podcast audit of your own? Book yours at savvypodcastaudit.comNeed support with your podcast?Book your free Podcast Profit Plan call today! Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Visit our website to learn more about our podcast launch and management services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!

Is your personal brand helping or hurting your restaurant's growth? In this candid conversation, Kyle sits down with Josh Halpern, the driving force behind Big Chicken, to explore the powerful intersection of personal branding and franchise success. From navigating the influence of celebrity partner Shaquille O'Neal to making tough decisions about franchisee selection, Josh shares unfiltered insights on building an authentic leadership presence that resonates with partners, customers, and communities. Whether you're a single-unit operator or managing multiple concepts, this episode reveals why your personal brand might be the most undervalued asset in your restaurant portfolio.Key Conversations:How authenticity in leadership creates accountability throughout an organizationThe delicate balance of managing your personal brand alongside your restaurant brandWhy shared values trump experience in franchisee selectionHow Shaquille O'Neal's personal brand influences Big Chicken's business decisionsThe critical role community connection plays in sustainable franchise growth

Send us a textKailee and Tina are talking all about creative marketing campaigns and how small businesses can get big inspiration from major brands like Wicked and Duolingo. From Wicked's 400+ brand collaborations to the Duolingo Owl's dramatic “death and resurrection”, we talk about how creative storytelling, repetition, and bold visibility can leave a lasting impression. And also how that same approach can be applied to even the most “boring” or serious services (for example, we all know who Jake from State Farm is)!We also talk about:What these big campaigns did so effectively - and how to make it work for your brandWhy showing up a lot is NOT too much (and is actually necessary)The power of humor, collaboration, and creating something people rememberHow to make your business feel more alive, even if you're not a creative brandUsing characters, catchphrases, and visuals to build recognition over timeWhether you're a designer, a coach, or an insurance agent, this episode will help you look at marketing through a more creative lens - and remind you that visibility and personality go a long way.

In this episode of Screw It Just Do It, I sit down with Ben, Mike, and Barry, the co-founders of SORTED Food, one of the world's most popular food channels. What started as a casual conversation in a pub about cooking skills has turned into a brand with millions of followers and brand partnerships with household names like Co-op.

Marcus Sheridan, author of They Ask, You Answer, breaks down the evolution of content marketing and why trust is the ultimate competitive advantage.From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real business growth. He explains why traditional sales tactics are failing, how buyer behavior has changed, and what companies must do to stay ahead.He also shares the four pillars of a trusted brand, why transparency—especially around pricing—generates the most leads, and how self-service tools are reshaping the buyer's journey. This episode is packed with actionable insights on creating content that builds authority, earns trust, and turns prospects into customers.Conversation points:Why 80 percent of the buyer's journey happens before they talk to salesThe biggest mistakes companies make in content marketingHow pricing transparency increases conversions and builds trustThe role of video in creating a known and trusted brandWhy self-service tools like pricing estimators can triple lead generationA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode of 'The Wisdom Of' Show, host Simon Bowen explores entrepreneurial wisdom with Brian Smith, founder of UGG Imports. From a $500 investment to a billion-dollar global phenomenon, Brian shares his remarkable journey of transforming Australian sheepskin boots into an iconic American brand. With raw honesty and deep insight, he reveals the challenges, pivotal moments, and unconventional strategies that built one of the world's most recognized footwear brands.Ready to unlock your leadership potential and drive real change? Join Simon's exclusive masterclass on The Models Method. Learn how to articulate your unique value and create scalable impact: https://thesimonbowen.com/masterclassEpisode Breakdown 00:00 Introduction and surf culture beginnings 05:13 The Pink Floyd moment that changed everything 10:46 Early struggles and surf shop rejections 18:58 The genius marketing strategy that changed everything 25:44 Understanding the Entrepreneurial Lifecycle 33:44 The "Elephants and Mice" strategy 38:35 Five key mantras for success 45:13 Future implications and conclusionsKey InsightsWhy giving value to salespeople transformed the businessThe Entrepreneurial Lifecycle: From conception to maturityHow starting small can attract bigger opportunitiesThe power of persistence in building a global brandWhy uncertainty and disappointment can be assetsThe importance of playing the long game in businessAbout Brian Smith Brian Smith is the founder of UGG Imports, taking the company from a $500 startup to a billion-dollar brand. An Australian native with a passion for surfing, Brian spotted an opportunity to bring sheepskin boots to America. After 17 years of building the brand, he sold to Deckers Outdoor Corporation, where UGG has become a global phenomenon generating over a billion dollars in annual sales. Today, Brian is one of the most sought-after speakers in the world, sharing his entrepreneurial wisdom and insights with audiences worldwide.Connect with Brian SmithWebsite: http://www.uggfounder.comLinkedIn: https://www.linkedin.com/in/briansmithuggfounder/About Simon Bowen Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organizations, recognizing that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organizations.Connect with SimonLinkedIn: https://www.linkedin.com/in/simonbowen-mm/Instagram: https://www.instagram.com/officialsimonbowen/Website: https://thesimonbowen.com/Get Simon Bowen's Personal Newsletter for Leaders, Thinkers, and Entrepreneurs!

Your LinkedIn profile is the online representation of your professional brand. Are you accidentally driving opportunities away? In this episode, we're diving into the five biggest LinkedIn mistakes you need to fix today. We'll cover:Why your photo could be giving off the wrong impression (and how to fix it)The headline mistake that keeps you stuck in the past instead of opening new doorsHow a bland, AI-generated summary can sabotage your personal brandWhy your work experience still isn't selling you the way it shouldThe hidden power of LinkedIn engagement (and why ignoring it costs you visibility)Even if you're not job hunting now, your LinkedIn presence shapes your future opportunities. Tune in to make sure your profile is working for you—not against you.Follow us:Follow Let's Eat, Grandma on LinkedInUse Chris' LinkedIn for the newsletterCheck us out on Instagram Hosted on Acast. See acast.com/privacy for more information.

Today's episode is a good reminder to provide value, but don't forget to do this one thing: sell. In this episode, I share different scenarios that happened recently in my business that reminded me that selling is providing value. We don't always have to provide free educational value in every single place we are reaching our audience. You can provide value, but don't forget to sell!In today's episode, I cover:How I use my Instagram stories to connect as a human being while building my personal brandWhy implementation equals transformation inside of your offerWhy information does not equal transformationHow people who pay, pay attentionWe should spend as much time selling our offer as we do creating free value contentConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/14/provide-value/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Dave Rekuc is President of skincare brand Bambu Earth, and a 15 year veteran in e-commerce, initially starting by helping his dad sell backpacks online in 2007. Bit by the concept of modeling out the math behind marketing, it kickstarted Dave's journey that saw him lead marketing at several companies both agency side and brand side.Bambu Earth is a primarily DTC natural skincare brand & Dave gave incredible, detailed insight into what it takes to scale brands from sub $100k in annual revenue and how whats needed to scale a brand changes as you move through the gears of growth.It's a consumer mindset, tactical marketing heavy episode, that goes into great detail on how Dave has helped scale Bambu to 8-figures, with many lessons and takeaways that other brand founders and marketers can apply to their business.Covered in the Episode:Tactics used to scale Bambu Earth to an 8-figure brandWhy working at agencies gives you a leg-up to work at brands later in your careerMarketing advice for brands at different levels of scaleSelling benefits vs features (is it that black and white?)How to have fewer competitors as a brand and battle a transient consumer mindset, especially within beauty.When it's time to diversify your marketing channelsFixed costs vs distribution: e-commerce brand financials 101How to get consumers to purchase products at higher price pointsHis take on authentic customer reviews and market researchCGC vs UGC content (and AGC!)Aligning funnels to different products and how that led to growth for BambuBambu Earth's digital marketing strategy for the next 2-3 years

Do you ever feel invisible at work? Like you need to change who you are to get heard?! Emmy-winning journalist turned communications expert, and author Jessica Chen is empowering those raised with quiet culture traits on how to get noticed at work for all the right reasons. You'll learn: How to control your career brandWhy you need to “ACCT” to advocate at workA framework for saying “no”Four cultural reframes to help you successfully self-reflect at work Show NotesWeekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP The Confidence Crunch course: https://careercontessa.teachable.com/p/the-confidence-crunch/ Guest Resources:Smart, Not Loud Book: https://smartnotloudbook.com/Jessica's LinkedIn: https://www.linkedin.com/in/jessicachenpage/ Career Contessa ResourcesBook 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ Take an online course: https://www.careercontessa.com/education/ Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ Browse open jobs: https://www.careercontessa.com/jobs/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Personal branding is a crucial yet often misunderstood aspect of career development. Many professionals mistake personal brand for self-promotion or social media showmanship.This episode debunks these myths and reveals the true power of strategic personal branding. Featuring insights from two tech executives, Annie Pearl of Microsoft and Iska Saric of Meta, we pull back the curtain on how industry leaders craft and wield their personal brands to open doors, land dream roles, and shape their legacies.The episode provides actionable strategies to build an authentic and compelling brand that catapults your career forward.We also discuss:The critical distinction between reputation and brandWhy you don't need to become an influencerThe power of ‘peak roles' in accelerating your careerTailoring your brand story to specific audiencesStrategies for expanding your professional networkNavigating gender dynamics in personal brandingThe 30-minute per week method to brand-buildingReferenced:Annie Pearl, CVP at Microsoft: https://www.linkedin.com/in/anniepearl/Iska Saric, VP of Communications at Meta: https://www.linkedin.com/in/iska-saric-97210212/Crafting a compelling career story: https://www.youtube.com/watch?v=0Reh9wTUIYc&t=1078sWhere to find Nikhyl:LinkedInTwitter/XThreadsFind The Skip:WebsiteSubstackYouTubeSpotifyApple PodcastsTikTokDon't forget to subscribe to The Skip to hear me coach you through timely career lessons. If you're interested in joining me on a future call, send me a note on LinkedIn, Threads, or Twitter.Timestamps(00:00) Episode format(02:14) Why brand matters(04:47) Building a brand ≠ becoming an influence(08:14) Reputation versus brand(10:28) How to establish a reputation(13:55) Leveraging professional connections(18:08) The role that will transform your career(24:12) Crafting and communicating your brand(30:09) The "30-minute per week" method(30:49) Navigating(35:36) Key takeaways from this episode(35:56) How to get in touch

In this week's episode, we're chatting to Chloe Gill, Junior Influencer and PR Executive at Pretty Little Thing, as well as Social Media Manager here at Giraffe Social, Rita.We cover things like:UGC and creators and how they work for your brandWhy selecting influencers that align with your audience is so importantThe pain of constantly changing algorithmsAnd much more!Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSMWant to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Get the Streetwear Masterclass training & join a community of other brand owners for free: Click here to join now -->In this episode of Street Cred, Elijah speaks about:How to reinvest into your clothing brandWhy should you reinvest at all?Why you shouldn't increase units next dropWhat to do with your extra cash to multiply it

Our guest started out by launching a lemonade and food stand at his local golf course. Then, sailing changed Andrew Smith's life. NEW EPISODE TIME on That Entrepreneur Show! Thank you for stopping by. If you enjoy the show, please subscribe for weekly episodes and rate the show 5 stars! To ask the host or guest a question or inquire about podcast production, email Danica at PodcastsByLanci@gmail.com to get started.Other areas Andrew discusses are:Creating a Coastal Lifestyle How to tailor to multiple customer demographics and how to speak to eachGrowing a brand apparel brandWhy psychographics are the catalyst for this brandLessons from Building key relationships with international manufacturing plants More on our guest: Andrew Smith founded Salt Pines, a lifestyle brand that blends coastal charm with timeless style. Born and raised in Tampa Bay, Andrew's passion for the sea and retail-inspired Salt Pines.Under his leadership, Salt Pines has become known for its classic American style with a coastal twist. Each product reflects Andrew's commitment to authenticity and innovation.Andrew's dedication to environmental conservation and community involvement is a cornerstone of Salt Pines. He actively partners with environmental organizations to protect coastal ecosystems, reflecting his love for nature and his entrepreneurial spirit. This commitment has made Salt Pines a beloved brand among coastal living enthusiasts, and Andrew extends an open invitation to all to join him in celebrating the beauty of the coast.Remember to subscribe for the next show! We hope to stay connected on social media. You can find us at @ThatEntrepreneurShow on all platforms. For all questions, email Danica at PodcastsByLanci@gmail.com to set a call and learn more.Music Credits: Adventure by MusicbyAden | https://soundcloud.comSupport the Show.See you next week! You can catch up on all episodes here. Bonus Material:Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.We'll talk about:How to navigate the event space and the intricacies of collaborationWhat brands can learn at international eventsHow to make events work for your brandThe importance of looking beyond retailer attention when growing your brandWhy it's crucial to do everything, from events to establishing your brand, “with a twist”For more information, visit INNOCOS's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Personal brand is one of those concepts that can feel strange - what is it and how the hell do you create one when you're an ambitious manager or leader? In this episode we explore what personal brand is, why it's important to your leadership career and share our tips on how to create oneKey points from this episodeDefining personal brandWhy your personal brand matters in your leadership careerHow to intentionally create a personal brand that feels right for you and creates career opportunitiesUseful LinksConnect with Pam on LinkedIn: https://www.linkedin.com/in/pamelalangancoaching/ Connect with Jacqui on LinkedIn: https://www.linkedin.com/in/jacqui-jagger/ Follow the Catalyst Careers LinkedIn page for career tips and adviceInterested in working with us? Get in touch about career or leadership development, outplacement workshops or recruitment support via the Catalyst Careers website Enjoyed this Episode? If you enjoyed this episode, please take the time to rate and review it on Apple Podcasts or SpotifyMake sure you're first to hear about new episodes, along with bonus content and free career and leadership tips by signing up on the Career & Leadership Real Talk website

Today I am chatting to my client Bree from April & Fritz. She is an event florist based in Melbourne who does weddings, funerals, private events, corporate events - the works. Her work is absolutely stunning and we worked together on almost everything brand-wise in her business. We worked on her brand identity, website, copywriting and messaging and a bunch of other little things in the back end, including her Flodesk workflows, the copywriting for those and her investment guide designs. You're going to find this episode helpful if you're someone who has either been thinking about working with me or thinking in general about upgrading your brand. What we cover in this episode:Bree's business journey and her why behind starting her brandWhy she wanted to get her branding and website done professionallyHow we worked together to bring April & Fritz into alignmentThe benefits of investing in your brand now for where you want to be in the futureConnect with Bree on Instagram @aprilandfritz Visit April & Fritz at https://www.aprilandfritz.com.au/ ---Sign up for Main Character Brand here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

"The Inkey List" has rapidly risen to prominence as a skincare brand renowned for its dedication to delivering affordable and potent skincare solutions. Adopting a minimalist philosophy, the brand distinguishes itself by crafting uncomplicated products featuring key ingredients tailored to address specific skincare concerns. Transparency is the cornerstone of The Inkey List's ethos, evident in their practice of clearly indicating ingredient concentrations on product labels, empowering consumers to make well-informed decisions. The brand offers a diverse array of products, targeting a spectrum of skin issues, from hydration to anti-aging, with the overarching goal of making premium skincare at a price point that is hard to turn down. Beyond its product line, The Inkey List contributes to consumer education by providing valuable information and usage tips, demystifying skincare routines and fostering a user-friendly approach for customers at all levels of expertise.In this episode, Colette also discusses:Why you have to have a very clear “WHY” as a brandCreating a consumer first brandWhy ingredient transparency is so importantHow the brand offers 14000+ skincare recipesThe importance of their partnership with SephoraManaging a global brand with a global teamWe hope you enjoy this episode and gain valuable insights into Colette's journey and the growth of The INKEY List. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out The Inkey List at www.theinkeylist.com  and on Instagram at @theinkeylistThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Prepare to embark on an exciting journey about the magic of building – both in terms of creative design and prosperous business strategy.We're about to unravel the colorful story of LEGO, where imagination and innovation interlock seamlessly to create an empire that's been stacking up success, one brick at a time! It's a brand where business philosophy and product design are as interconnected as the bricks it's so famous for.So join Alen, Franz, and Tom as they explore how this iconic brand has masterfully constructed its path to global acclaim, including...How a pivot from wood to plastic (and from traditional toys to bricks) transformed the direction of a small Danish toy brandWhy a chance encounter on a business boat trip would lead to a critical strategic decision in Lego's historyLego's 1990s slump and how it turned things around through franchising, IP, and the mature play marketThe surprising margins Lego maintains in the declining toy marketWhether you're a lifelong LEGO enthusiast or intrigued by the story of turning creativity into commerce, this episode shows how every great idea starts with a solid foundation and a few strategic building blocks!

Hey there, travel friends - in our FIRST official episode, we're going to be talking about how to live the suite life with hotel status!Today's episode is the first in our Posh on a Penny series, where I'll be sharing money saving tips and strategies. In 2023 alone, I was able to spend 23 nights in hotel suites…for FREE. I've gotten more free meals than I can count, and plenty of incredible upgrades along the way. I want to help you save big money when you're booking your hotels. You should love where you're staying while traveling, and get to live it up - the suite life with hotel status is totally possible even if you're just starting out! In this episode, The Suite Life With Hotel Status, you'll learn:How I chose my hotel brandWhy status matters, regardless of where you stay 5 major perks of achieving hotel status3 ways you can earn hotel status at your preferred brandMarriott Bonvoy Rewards ProgramMarriott Boundless Credit Card: This is an affiliate link with a bonus offer for you and a points reward for me when you use the link. Earn 3 Free Night Award with the Marriott Bonvoy Boundless® Amex Platinum: Apply for an American Express Card with this link. With your new Card, you could earn a welcome bonus and I could earn a referral bonus. Terms Apply.Connect with me on Instagram @theluxelifeabroadEpisode WebsiteRate, Review, & Follow"I love Steph and can't wait to hear the next episode!" If that sounds like you, it would mean the world to me if you would rate and review my show. This helps more travel lovers to find the podcast and connect with our travel community on Instagram. For Apple Podcast, click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review". Share what you love most about the podcast.And if you haven't done so already, tap follow or subscribe so you never miss an episode!

As we step into the new year, I thought it'd be a fun way to do a “what's in/what's out” for small businesses. Being an entrepreneur myself, I'm a firm believer in the importance of setting fresh goals and intentions with the new year. It's not just about strategy, but also for gaining the mental clarity needed for effective business planning.In this episode, I'll dive into some exciting 'ins' – think TikTok shop, marketing techniques, and little tweaks in customer interaction that could make a big difference. On the flip side, we'll also take a peek at some 'outs' – those outdated practices and mindsets that might be holding you back more than you realize. Because in reality, it's all about shedding some of the old to make way for the new.So don't miss out! Tune in to this episode and uncover key insights to make 2024 an exceptional year for your small business.In this episode, we cover:A sneak peek into the latest exciting updates on my Patreon pageThe unseen impact of goal-setting on your business and mindsetExploring the growth and opportunities of TikTok Shop for small businessesA simple yet effective communication tool on IG that could revolutionize your customer interactionsThe secret to effortless and trendy content creation for your brandWhy being true to yourself and your space matters more than you thinkTackling the hidden challenges of content creationOvercoming mental barriers that unknowingly limit your business potentialRelated EpisodesEp. 132 TikTok Shop 101: A Step-By-Step Guide for Small Business OwnersEp. 147 TikTok Shop & Print on Demand: Strategies for Earning Passive IncomeResourcesDETAILED DIARY SHOW NOTESAccess exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here. Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”— Melissa HoustonIn an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they're the best and the greatest at what they do?The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes.But here's something tried and true for you. This is a solution that's been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don't just be the boss of your business; let yourself become a thought leader.In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry. Listen to learn:Why there is a difference between influencers and thought leaders How to make informative and compelling content as a thought leaderHow an online presence cultivates your reputationWhy it is important to go on public speaking eventsHow networking is essential in building your brandWhy appearances on traditional media is essential Highlights:‌2:59 The definition of a thought leader8:33 Benefits of being a thought leader to your business9:19 Good and strategic content creation10:21 Means of increasing your online visibility11:50 Attending talks and publishing your own articles12:57 Importance of networking on events14:20 Writing a book and its impact on your brand reputation14:58 Hiring PR coverage and what it can do for you15:30 Appearances on varied media

You may understand the importance of branding for an organization, but do you know the value of having a personal brand? Whether you realize it or not, those around you will form their own opinions of who you are and what you offer if you don't proactively shape your personal brand. Join me today as I dive into the power of personal branding and its role in leadership and professional growth.I start off this episode by defining what it means to have a personal brand and the impact it can have on your career, both positive and negative. I also share real-life examples of personal brands, including my own branding journey to establish Ball of Fire Coaching.This episode is loaded with practical advice to refine your personal brand so it aligns with your professional goals. From assessing your unique strengths or crafting a compelling personal narrative, I cover steps you can take to define and embody your personal brand at work and home.Tune in to learn how you can take charge of your personal brand and career!TOPICS DISCUSSED IN THIS EPISODE:Defining “personal brand” and why it's importantHow personal branding can advance your careerExamples of effective personal brandsSteps to define your personal brandWhy leaders need to establish a personal brandHave questions about defining and living your personal brand? Book a call with me and let's talk! https://www.coachmebernadette.com/discoverycallDownload my eBook, The 3 ‘Must-Have' Myths for Success, here: https://www.balloffirecoaching.comConnect with me:https://www.sheddingthecorporatebitch.com https://www.facebook.com/shifttorich  https://www.instagram.com/balloffirebernadette https://www.linkedin.com/in/bernadetteboas https://www.twitter.com/shedthebitch This episode was produced by Podcast Boutique https://www.podcastboutique.comSupport the Show.

You may understand the importance of branding for an organization, but do you know the value of having a personal brand? Whether you realize it or not, those around you will form their own opinions of who you are and what you offer if you don't proactively shape your personal brand. Join me today as I dive into the power of personal branding and its role in leadership and professional growth.I start off this episode by defining what it means to have a personal brand and the impact it can have on your career, both positive and negative. I also share real-life examples of personal brands, including my own branding journey to establish Ball of Fire Coaching.This episode is loaded with practical advice to refine your personal brand so it aligns with your professional goals. From assessing your unique strengths or crafting a compelling personal narrative, I cover steps you can take to define and embody your personal brand at work and home.Tune in to learn how you can take charge of your personal brand and career!TOPICS DISCUSSED IN THIS EPISODE:Defining “personal brand” and why it's importantHow personal branding can advance your careerExamples of effective personal brandsSteps to define your personal brandWhy leaders need to establish a personal brandHave questions about defining and living your personal brand? Book a call with me and let's talk! https://www.coachmebernadette.com/discoverycallDownload my eBook, The 3 ‘Must-Have' Myths for Success, here: https://www.balloffirecoaching.comConnect with me:https://www.sheddingthecorporatebitch.com https://www.facebook.com/shifttorich  https://www.instagram.com/balloffirebernadette https://www.linkedin.com/in/bernadetteboas https://www.twitter.com/shedthebitch This episode was produced by Podcast Boutique https://www.podcastboutique.comSupport the show

If you asked your clients to describe you, what would they say? Today, customers want to know who you are.  We're living in the age of personal branding. Christina Minshull spent 15+ years in brand and social marketing for companies like SportCheck, WestJet, and LinkedIn. Today, Christina helps CEOs, Founders and brands unleash their LinkedIn potential through her company The Brand Audit.  Across LinkedIn and TikTok she's amassed a 25K following and earned LinkedIn's Top Voice for Social Media and Brand Strategy in 2023. All without spending a dime on advertising. You're about to hear Christina's best advice on personal branding and being a thought leader on LinkedIn. She tells us why it's important, how to form deep connections with your target audience, and she shares countless bits of practical advice that will keep you and your personal brand humming along. Christina talks about:How to build trust with your audienceThe decline of trust in traditional brandsHow to build a community, both on and offlineWhy smaller companies struggle with brand awarenessThe importance of knowing yourself before building your brandWhy your family isn't always the best professional support system We'd love to hear your feedback! Here's a quick 5-question survey. Your answers will help us to make the show even better: https://forms.gle/5JnfCUWbgLRw1NTa8  Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.Music by © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). Songs used in this episode include: "Air Hockey Saloon," "I Am Running Down the Long Hallway of Viewmont Elementary," "I'm About to Do the Second Hardest Thing I've Ever Done," "Stories About the World That Once Was,"  " The House Glows (With Almost No Help)."Used under the Creative Commons 4.0 International License

Self-taught vegan chef, Food Network champion, and cookbook author Priyanka Naik knows a thing or two about transforming a side hustle into a full-time creative job. In this inspiring episode, Priyanka walks us through her journey from tech employee to entrepreneur. She gets real about what she sacrificed for her dream, where she finds confidence, and how she overcame rejection time and time again. Plus, Priyanka shares the story about what unexpectedly led her to put everything into Chef Priyanka — and what she's still learning from that experience.In this episode we talk about:What it *really* looks like to go after a dream while working full-timeWhy it's important to use your analytical and creative brain, no matter what type of work you doThe tools Priyanka used to rebuild her life after getting laid off from her full-time jobHow to be the most confident person in the roomThe best advice for anyone who wants to start crafting a personal brandWhy you should shout your accomplishments from the rooftops!The best thing all of us can do to live a little greener Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the SIMPLE brand podcast, I talk with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You.Henna's a workplace performance expert, a global keynote speaker, and a two-time TEDx speaker. She's been featured in Forbes, Real Simple, Fast Company, and more. And Henna's the author of Good Awkward. How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You. Henna and I discuss her lessons to help you become a better risk taker; to help you strengthen your mental muscles; and to help you be braver in moments when it really counts.Here's what we discuss:How embracing your awkwardness is good for your personal brandWhy embracing your awkwardness is not just about being comfortable with discomfortHow to reframe our mindsets around awkward situationsHow to build your social muscle for awkwardness toleranceWhy a “bad idea brainstorm” is a good idea to implement in business meetingsHow role-playing and mock interviews actually reduce awkwardnessWhy embracing awkward moments is a strength vs. a weaknessHow to help your kids embrace their own awkwardnessRESOURCES FROM THIS EPISODE:Henna's siteHenna's book - Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest YouHenna on LinkedInHenna's Good Awkward Spotify playlist

Navigating the complexities of author branding and digital marketing can be overwhelming, often leading to a lack of clarity in effectively promoting services or books.In this special Live Coaching episode, 4x bestselling author and book coach, Jake Kelfer, speaks with Hussein Al-Baiaty, who shares valuable wisdom on maintaining authenticity in a digital world, kick-starting your author brand, and the immense value of building a supportive author community.Join us as we delve into the world of author branding and resilience with our remarkable guest, Hussein Al-Baiaty.What You'll LearnHow to be a human in a digital world when marketing your servicesThe 1st step to building your author brandWhy a website is a game changer as an authorWhen to start promoting your book… it's not when you thinkWhy having a community is so valuable as an authorAbout Hussein Al-BaiatyComing from a refugee camp in war-torn Iraq in the early 90s, I know about resilience. In the past decade, I built a million-dollar printing company and created Refutees to give back to refugees through T-shirts and collaboration.I have worked with School Districts and brands ranging from local Pizza joints to Nike. I have received awards such as Oregon's Immigrant of the Year in 2018 and Portland Trail Blazers Hero of the Month in 2021.After my father passed, I was reminded that time is precious, and I wanted to use my story to inspire and motivate others through speaking, coaching, and writing.In 2020, I sold my company and wrote a best-selling book, "Art of Resilience: The Refugee State of Mind," before moving with my wife to Arizona.Today, I am a solopreneur, working with non-fiction authors to build their brands online and grow their audience organically.Connect with Husseinhttps://husseinalbaiaty.comhttps://www.linkedin.com/in/husseinalbaiaty/Buy Hussein's book: https://a.co/d/3Ah08lcConnect with JakeText FREE to 661-669-7363 for a free copy of Jake's Bestselling Book, Big Idea To Bestseller Follow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer Get Instant Access To Jake's Free Training: How To Write And Launch A Bestselling Book In 1 Hour A Day

In this episode I finally get to chat to one of the very best dentists around - the brilliant Dr Uchenna Okoye. Dr. Uchenna Okoye is not only a world-renowned dentist but is an entrepreneur (she's recently launched her brilliant brand My Smile), TV personality, and clinical director of London Smiling Clinics. With her unique approach to dentistry, Dr. Uchenna has become a trailblazer in the industry and a celebrity favourite, providing top-notch dental services to her clients and being renowned for making them feel at ease.During the episode we chat about:Dr Uchenna's personal fear of dentists and how it's influenced her careerWhy pride in our smiles can lead to good overall healthHow the menopause affects our teeth and what we can do about itOral advice for kidsWhy going abroad for dental treatments may not be the best ideaWhat it feels like to start your own brandWhy oral care and skincare aren't that dissimilar!This is such a great episode with a truly talented woman. I never knew that I could feel excited about caring for my teeth but Dr Uchenna really has inspired me!

Episode 129: Beyond the Laptop Shot: How to craft a personal brand photography session that is unique to youWelcome to episode 129 of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to step out of the box when it comes to shot types and avoiding the common ‘work at your laptop' shot with our very own Jessie Wyman!In our one-hundred-and-twenty-ninth episode you'll learn:What a personal brand isWhat kind of visual content you need as a personal brandWhy you should think beyond the laptop shot and how it can help tell your story and sell your offerThe four different out-of-the-box shots you should consider for your next brand shoot including:Shots that emit expression and personalityGetting outsideContent-based shotsEditorial-like contentTips on gathering inspiration for your next shootThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Links & Resources:Jessie Wyman PhotographyFollow Jessie on IGInterested in booking with Jessie? Fill out her contact form!Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Are you still holding on to your trusty Gmail email address or another free alternative like Outlook, Yahoo, AOL, Zoho or iCloud? Ummm, why? It's time to cut those apron strings, stop being amateur and start portraying yourself to be the credible virtual assistant you are! In this episode you'll learn: All the reasons why you need to get yourself a branded email STAT!What having a Gmail email is doing to your brandWhy your fears around putting off this job, are unfounded. Just starting out on your VA journey? Launch your very own virtual assistant business in just 30 days with our step-by-step playbook!We'll guide you every step of the way, from setting up your business to securing (and onboarding) your first client. Are you an established VA looking to scale? Join the Scale It! Mastermind for established virtual assistants looking to level up their business. Make more money, get more clients and grow your team today! Sam + Jo xo

Adam Carswell shares a call-to-action for those who are looking to grow and scale their business through working with the high-level RaiseMasters community. In this episode, Adam talks about:The success and grown of RaiseMastersHow RaiseMasters has been able to attract more members and scale their brandWhy you should listen to AnCap Radio Adam would like to give a huge thanks to everyone listening for contributing their most valuable resource—their time.Episode Resources:Adam J. Carswell Facebook Group AnCap Radio Twitter: https://twitter.com/AnCapRadio Adam's LinkedIn: https://www.linkedin.com/in/ixcarswell/ RaisingCapital.com GooBalls.io Carswell.ioTimestamped Shownotes:00:40 – What has RaiseMasters done to attract more members and grow their community? 02:31 – How can you connect with Adam to learn more about RaiseMasters? 03:36 – Where can you go to find updates and content from AnCap Radio? 04:23 – What is Adam doing to improve his health and wellness?

When Co-Founders Julie Sawaya and Ryan Woodbury decided to undergo nutrient testing, they were shocked to learn that despite eating and doing all of the "right things," they had serious nutrient deficiencies. Food alone wasn't meeting their needs. Both Julie and Ryan were seriously deficient in Omega-3 and other key nutrients for fertility, pregnancy, and postpartum well-being. As they set out on their own pregnancy journeys, they started doing the research and realized a brand centered around nourishment with better supplements was desperately "needed." Nearly all women have nutrient deficiencies, and prenatal vitamins were not making up the difference. Despite 97% of women in the US taking a prenatal supplement, 95%+ are still deficient. Their mission is to empower real nourishment in women on their journey to motherhood. They do this by helping mamas and mamas-to-be better identify their nutrition needs, creating supplements that truly work in meeting those needs, and building a supportive community of like-minded mamas and trusted health practitioners.Julie also shares:Her own personal journey of motherhoodHow building a practitioner partner community is the foundation of the brandWhy finding the right person to fund the brand with empathy was essentialExpansion plans You'll also hear Julie's biggest insights and what's next for Needed.We hope you enjoy this episode and gain valuable insights into Julie's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast!Be sure to check out Needed at www.thisisneeded.com and on Instagram @neededThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

This week we have EComm brand founder Israa Alrawi  here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing. Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an easy sale when she needed to pivot her business due to a difficult pregnancy. In this podcast we cover- Why market research is so important to create a good brandHow to understand margins to make sure your store stays profitableWhy is copy writing so important for adsImportance of having a face for your businessWhy is the technical part of email deliverability  important - SPF, DMARC and DKIMHow to build a community around your brandWhy look at your business data regularly

What if you could transition from working in a corporate job to running your own successful small business? Or, perhaps you're already on the entrepreneurial journey and looking to turn your creative passion into a full-time job.In this episode, Danielle is joined by her former assistant and Graphic Designer Georgia Barrett, CEO and Founder of GBarrett Studio. Together they discuss what it took for Georgia to make the transition from corporate work to owning a business of her own, how branding can amplify small business success, as well as why taking imperfect actions often has the potential to bring great rewards in entrepreneurship.So whether you're just starting out or already have a business up and running, this episode will provide inspiration to stay the course and keep chasing your dreams!In this episode, we cover:Georgia's background in graphic design, her experience in corporate, and decision to start her own businessWhy having corporate experience can be valuable when starting a businessHow Danielle and Georgia first connected and started working togetherHer innovative approach to branding to help small businesses stand outTaglines and how they can be used to boost brand recognitionThe importance of knowing a person and their brand when working on design projectsIdentifying brand pillars to start creating a powerful personal brandWhy you don't need to be "perfect" to achieve your goalsGeorgia's organizational strategies and actions she takes for every client to guarantee successBenefits of networking and socializing for small business ownersFuture goals for Georgia's business and final piece of advice for those wanting to make the jump to entrepreneurshipThe Comprehensive Guide to Hand LetteringThe Comprehensive Guide to Hand Lettering is an 80-page paperback book written by Danielle and available on Amazon. The guide covers everything a beginner or experienced letterer needs to know in order to create your own signature style, including how to write each letter, string letters together into words, and how you can define your own unique style with tips and secret techniques from me! Pick up your copy now on AmazonResourcesConnect with GeorgiaIG: https://www.instagram.com/iamgeorgia.b/Website: https://gbarrettstudio.com/DETAILED DIARY SHOW NOTESDETAILED DIARY FB COMMUNITYDETAILED DIARY INSTAGRAMFor more info, updates, and BTS, make sure to follow me on @detailsandswirls!

It's hard to believe this is the 200th episode of The Profitable Photographer Podcast. But you know what they say… time flies when you're having fun!And believe me, when I say, this episode was so much fun to record! To celebrate our 200th episode, the interview tables were turned and I was interviewed by a good friend, coaching client, and fellow podcast colleague, Kathleen Kent of Kathleen Kent Photography and The Household Six Podcast. Honestly, it was a little nerve-wracking turning the interviewer's microphone over to Kathleen. After all, what do you ask a podcast host that's hosted 200 photography business episodes? Well, as I'm sure you can guess, I shouldn't have worried at all. Kathleen was an amazing host and brought some very insightful questions to our time together. Not only did we take a trip down memory lane to chat about how I got started as a photographer, but she also asked me about the choices I made in my early days of business, and if any of those still stand the test of time. (Spoiler alert, they most definitely did!)Listen in as we talk about:How being involved in the photography community has impacted my businessThe moment I knew that I wanted to be a photography coachThe pieces of advice I give to my photography coaching clients over and over againMy strategy for building a personal brandWhy you should just go for it when it comes to hiring a photography business coachAnd finally, why I started The Profitable Photography podcast. I might be biased, but this episode is jam-packed with so much goodness, and Kathleen and I had such a fun time chatting together! Also, don't forget, you can watch my interview with Kathleen on The Profitable Photographer Podcast Youtube channel. Be sure to subscribe so you don't miss an episode!Interested in connecting with Kathleen? You can find her here: https://kathleenkentphoto.com@kathleenkentphotography on Instagram and Facebook@householdsixpodcast on Instagramhttps://householdsixpodcast.wpcomstaging.com/Photography Business Coach Luci Dumas' Programs and Contact Info:lucidumascoaching.comluci@lucidumas.comhttps://www.instagram.com/theprofitablephotographer_pod/https://www.facebook.com/LuciDumasCoachinghttps://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2 to 4,000 orders a month.In this episode we discuss:How their sustainability journey began in 2008Lessons learnt going through 3 re-brandsThe key challenges of being a reseller versus own-brandWhy great customer service leads to customer retentionHow Digital PR to improved The Kid Collective's website organic reachGet your free ticket now to our Overstocks online event >>> https://ecmp.info/summit Checkout AppSumo >> https://ecmp.info/appsumo Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

How do you stand out in the beauty industry today?  In this episode of Coffee N°5, we welcome Emily Yeston, blogger and co-founder of French beauty brand Doré, to talk about storytelling, innovation with intention, and how simple can still be effective. What's the rush of launching many products when you can have a few high-quality products that the beauty industry needs? Tune in and discover how the modern French beauty brand's approach to beauty is helping people achieve the golden glow effortlessly. We'll talk about:Why beauty doesn't need to be complicatedThe power of storytelling to build a brandWhy quality matters in the beauty industry today Expanding your DTC beauty brand intentionallyFor more information, visit Doré's website.Join our Facebook Group.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the showLike and review the podcast on Apple Podcasts.Support the show

With Suzy Ashworth, who is a Quantum Transformation and Embodiment Coach for entrepreneurs, I went through an incredible experience on a retreat we attended together. We were integrating and processing lots of change, and we already knew we were going to be working together the following week to relaunch Suzy's podcast under a completely different brand and with a different message. In this episode, we talk about Suzy's new show Infinite Receiving, and where that shift has all come from for her.What You'll Learn:How to overcome the hesitancy and reticence about when you are creating a personal brandWhy it's important that you feel full of yourself first, and then to expect to receive everything else you desire and needWhat kind of shift happens when you start leading the way you truly areHow to know what you need to share mostPractical steps for going from a business to a companyWhat to do when you want to move forward, but you feel like you don't know what you're doingThe work with Infinite Receiving is important because it starts with the human. You can have the stuff on top, and you can take stuff on top away, but you still have the whole human.Creating a business where every single person understands the values has been and will continue to always be the biggest challenge.Resources:Connect with Suzy Ashworth https://suzyashworth.com/ Infinite Receiving Podcast https://podcasts.apple.com/rs/podcast/infinite-receiving/id1491519644 Quantum Shift, a three day event that Suzy is hosting at London's BAFTA https://suzyashworth.com/work-with-me/quantum-shift/ Join our FREE Positively Influential Facebook Group https://www.facebook.com/groups/positivelyinfluentialInfluential Audio www.influentialaudio.comFind Influential Audio on Instagram https://www.instagram.com/influentialaudio_/My website https://www.annaparkernaples.co.ukFind me on Instagram https://www.instagram.com/annaparkernaples/Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach

Today's episode is the final episode of Season 3 of Big Girl Panties Podcast! Alexis is back with Khamani Fox of 7 South Productions for Part II of their interview celebrating BGP Life's first product, Your Love Is Alive, A Guided Memory Journal Honouring Your Loved One. During their chat, Alexis shares:What is up next for BGP during an upcoming podcast breakAn in-depth reflection of her mom's cancer diagnosis and untimely death (4:00-21:30 minutes)How she has navigated her grief journey over the past 10+ yearsHow BGP Life has created healthy tools for personal healing and the lessons she has learned from the brandWhy she chose a memory journal as BGP Life's first product and how it relates to her storyHeartfelt tips for others grieving the death of a loved oneTo learn more & purchase your copy of Your Love Is Alive, A Guided Memory Journal Honouring Your Loved One, please visit:bgplife.com/journalTo learn more and contact with 7 South Productions, please visit:Instagram - @7.southproductionsWebsite - 7southproductions.comTo stay in contact with all things Big Girl Panties between episodes, please visit:Instagram - @bgplifeFacebook - @bgplifeblogWebsite - bgplife.com

Today's episode is for all the social sellers who find content creation challenging. You want that solid online presence because you know it will help grow your sales but you're struggling to show up on social media.The key to having a consistent online presence is having a repeatable framework. Listen to this episode as we discuss the key elements a strong social media framework has to get things done month after month. In this episode you will learn:Creating the right framework for your content The importance of knowing yourself without judgment and building your brandWhy you need a hero product If you still find yourself confused and lost, we have our Social Content workshop for you! This will help you build your own personal framework that will make content creation easy and effective. By the end of it, you'll have 30 days worth of content.Reserve your seat here: roxtalks.co/socialcontent_____________________________________

Reputation used to be the cornerstone of a brand, but now it's all about trust. Airbnb is great at doing trust marketing. People who go to Airbnb already trust the Airbnb brand, and they're looking to book. Now they are trying to determine WHO to book with.And that's where building your brand trust is crucial. You could be losing 50 bookings a year just because your profile isn't on point—and it's about more than just great property photos.So, how do you build that trust?Chris Maughan is the CEO & Founder of I-PRAC. An experienced operator in holiday and commercial rentals for 17 years, he's passionate about transforming the short-term rental industry to make it a safe place for hosts and travelers worldwide. He's also the CEO and co-founder of AES Accommodation Ltd and AES Events Group, which provides accommodations for companies like Google, Twitter, and Disney. Chris has written a chapter in the soon-to-be-released, The Book Direct Blueprint.On this edition of Get Paid for Your Pad, Chris walks us through the difference between trust marketing and product marketing and why trust marketing is vital in the short-term rental marketplace.We discuss how to get clear about your brand identity and the key components you can use on your Airbnb profile to establish an emotional connection with guests looking to book.Listen in as Chris shares how STR operators can showcase who they are as a trusted brand for more Airbnb and direct bookings.Topics CoveredWhy nobody is interested in your product on a first-time visitWhy so many hosts and property managers miss the point of their Airbnb profileThe two things you need to be clear on so you can communicate them effectively with your guestsHow to provide information about your brand that will help build emotional trust with your guestsHow to personalize your profile details that attract guestsHow to stand out on the Airbnb platform as a trusted brandWhy you can't rely on booking platforms aloneHow to get more direct bookings by building trustHow I-Prac helps protect the consumer while allowing STR operators to showcase that they're trusted and professional Connect with Chris MaughanChris on LinkedInI-PRAC Resources How to Think Like a Brand Manager Instead of a Property Owner (Ep519)How Avant Stay Scaled Their Hospitality Brand to 1,500+ Units in Less Than 5 Years (Ep524)Get Paid For Your Pad on YouTubeSubscribe to GPFYP on Apple Podcasts Email team@overnightsuccess.ioSponsored ByLegends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.

The Liquid Death water brand charges $5 per can. Why are people willing to pay a premium for their product when there are so many other options?The secret is branding. And they've built a $700M company by telling a story that stands out from the competition.So, what can you do to be the Liquid Death of short-term rentals? How do you build a strong brand that allows you to charge a higher-than-average price for your Airbnb?Kaye Putnam is a psychology-driven brand strategist who helps brands uncover their innate brand advantage to attract more clients and customers online.Kaye is also the host of Brand Gravity, a podcast that explores the intersection between branding and psychology.On this episode of Get Paid for Your Pad, Kaye sits down with Eric and me to explain why STR hosts have more opportunities to tell our brand story than other types of businesses.Kaye discusses how to identify the brand archetype for your Airbnb business and why even individual hosts should be intentional about building a brand.Listen in to understand why unique brands can charge a premium for their product or service and learn how to create pricing power on Airbnb through your hospitality brand!Topics CoveredWhat inspired Kaye's work as the psychology-driven brand strategistGetting clear on what you want to be known for and how to express thatWhy even small companies should be intentional about their brandHow STR hosts have more opportunities to tell our brand story than other businessesWhy identifying your brand archetype is the first step in building a brandHow to leverage your brand archetype as a decision-making toolKaye's Brand Truth exercise for building an individual brand as an Airbnb hostWhat it means to create pricing power through your hospitality brandWhy the Liquid Death water brand can charge a premium for their productHow pricing power comes from being different vs. just being betterHow much Airbnb hosts should invest in building a hospitality brandWhy branding is becoming more important as the STR industry maturesResourcesKaye & CoKaye's Brandality QuizHarvard Study on Purchasing DecisionsRoark Clothing BrandBrand ArchetypesLiquid DeathLiquid Death Branding ArticleBig Idaho Potato HotelSubscribe to GPFYP on Apple PodcastsFREE Airbnb Starter GuideEmail team@overnightsuccess.io Sponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.

5 Ways to Earn $5K with Passive Income - https://www.lindsaysutherland.com/opt-in-731a766c-cc26-43da-89a6-09f0541103caIf you're remotely interested in using eCommerce and private label physical products creating a passive income under a almost automated income lifestyle, the you're going to want to turn off all distractions for the next 20 minutes, and pay attention to my next guest. Neil is the co-founder and CEO of Voltage, responsible for over $100M in sales between his personal businesses and his direct students over the past 10 years selling on the Amazon FBA platform. No idea how that's possible? Then huddle in as we break this down step by step over the course of this conversation!In this episode we discuss:Building a private label brand vs drop shipping or sourcingAmazon's recent changesCompetition and saturation of sellers on AmazonThe structure of your e-commerce business and why you should not rely just on AmazonLeveraging Amazon to vet the validity of your product/brandWhy building a brand is better than offering unrelated productsHow to find and source product manufacturersConnect with Neil - https://www.voltagedm.comwww.thepassiveincomeexaminer.comWant more episodes like this?Live Your Someday Dream Today - https://player.captivate.fm/episode/eb5ab5d6-4356-464f-90ff-3c02f1d78c44No Code Required App Building Software & Ideas To Make Your App A Passive Income Source: https://player.captivate.fm/episode/1ab51eae-54df-4073-9c3e-6e4542a9fab3How to overcome imposter syndrome: https://player.captivate.fm/episode/f2ffdd35-2cb7-4f79-a991-30ee1ab7d939Mentioned in this episode:Text PIE to 33777 to get your copy today.Discover 5 ways to earn $5k a month with Passive IncomeThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this week's podcast, I bring you, Jackson O'Doherty. Jackson has blown up with virality over the last 5 years with his funny skits & pranks. I wanted to show you the other side of him that isn't really showcased. The man behind the humor so to speak. We talk about steroids, OnlyFans, making money, and the ups & downs of the social media game. I hope you get some great insights and lessons to use in your own journey.You are going to learn:How to overcome setbacks Making millions on OnlyFans Monetizing social media Building a personal brandWhy you shouldn't abuse steroids.…. and much moreGuest: https://instagram.com/itsjacksonVisit Our Sponsors:If you are looking to remove images, videos, search results or fake accounts, visit our sponsors - https://ContentRemoval.com Subscribe to the Podcast:Youtube: https://www.youtube.com/@FrankieLeePodcast/featured?sub_confirmation=1 Apple: https://podcasts.apple.com/au/podcast/the-frankie-lee-podcast/id1499976183 Spotify: https://open.spotify.com/show/6M24q3jTTbspJiBauwnEOk Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5hY2FzdC5jb20vcHVibGljL3Nob3dzLzYxZjM4ZDRhNDA5YzY0MDAxMjhmMjkyOQ Rumble: https://rumble.com/c/frankielee Follow our Socials:Frankie's Instagram: https://www.instagram.com/frankielee Frankie's Facebook Page: https://www.facebook.com/FrankieLeeOfficial/ Podcast Instagram: https://www.instagram.com/frankieleepodcast Podcast TikTok: https://www.tiktok.com/@frankieleepodcast Check Out My Website:https://www.frankielee.com Hosted on Acast. See acast.com/privacy for more information.

About Jelaire Grillo: Jelaire is the Brand Ambassador at Prosperity Home Mortgage and travels the country training and elevating mortgage lenders and leaders to change the game and maximize their future growth potential using various tools in the PHM technology stack. Traveling in market and the conference circuit allows Jelaire to promote the PHM brand in a public space and elevate the MC brand using PHM's tools. In market, Jelaire works to drive the adoption of those tools.Mortgage was not Jelaire's first stop. She started at a lobbying firm on The Hill in DC and then moved into the non-profit space soon after she realized The Hill was not for her. Jelaire started in the mortgage industry in 2012 as a Loan Officer Assistant. She played in that space for about 6 years, but her true love is to be creative. She eventually edged her way into a marketing position and the rest is history.In this episode, Steve and Jelaire discuss:Seeking out your passion Learning something from others Developing your personal brandWhy should you have a “why”Key Takeaways: Listen to the longing of your heart. Consider how you could do more of the things that you are truly passionate about. Open yourself up to building relationships with people and learning from them, especially those who come from a very different background than you. Everyone is different; apply that truth when coaching in a group. Developing your personal brand starts by pulling out that authentic identity that most of us are very afraid to show. Doing that will take some vulnerability on your part. When you know what your “why” is, conversations are just much easier and they will flow better because you'll have a clearer picture of who you are. When you're in a space where you are working in service of that “why”, you will feel more grateful for your life. “If you're only in it to make buckets of money, at some point you're going to be obsolete… People don't want to be seen as transactions, they want to be seen as people.” - Jelaire GrilloConnect with Jelaire Grillo:Website: https://www.phmloans.com/ LinkedIn: https://www.linkedin.com/in/jelairegrillo/ Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: grow@rewireinc.comShow notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Chris Ducker is an entrepreneur extraordinaire who has coined the term “Youprenuer” and is on a mission to help others build successful personal brands that build thriving businesses. His wealth of experience and knowledge make him an expert in brand development, and for Episode 417 of The Speaker Lab Podcast he's back to give us the inside scoop.Chris shares insights on building reputation, finding a solid network, building a team around you, and why mindset always matters. We'll also discuss the risk of burnout, how to prioritize while trying to grow, and what it looks like to build something that wholeheartedly represents you. Chris has a passion for coming alongside others who are ready to level-up and take the leap into building something that can stand the test of time.Join us for a candid conversation on the sales and marketing side of finding success in your niche of the speaking industry. Chris shares what has worked for him, what didn't, and how you can use his experience to build an unstoppable personal brand.Here's what you'll learn from this episode:How to balance the grind of building a brand and living out your passionWhy your reputation matters when you're building a brandWhy you must do a gut checkHow to find your focus and when it's okay to shiftWhy your “yes” is a commodityHow the pandemic shaped building a brand for the futureAnd much more!Episode Resources:Chris Ducker's WebsiteThe Elevated Entrepreneur ExperienceBook a Call with The Speaker LabSubscribe on Apple PodcastsGet Booked & Paid To SpeakGet a FREE Copy of The Successful SpeakerSpeaker Fee CalculatorSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I had so much fun talking with my friend Nikolle in this episode. I have loved watching her grow on Instagram and coach other realtors. She's sharing some great practical advice that you can put into practice today to grow your own business!In this episode you'll hear:Nikolle's personal branding journeyHow to infuse your content with your personal brandWhy behind-the-scenes/mundane content is so important How to motivate yourself to show up on video + build confidenceOvercoming negative mindsetsHow to turn your neurodiversity (like ADD, ADHD, etc)  into a superpower 

Angella Nguyen, VP of Marketing at Nice Healthcare, talks with Jeremy about creating a strong brand mission.Highlights:Tips for highlighting your brand's mission in your messagingWhy buy-in from leadership is so crucial for building a trusted brandWhy building brand trust is harder than ever and why it matters more than everLearn more about Nice HealthcareConnect with Angella on LinkedInFollow Nice Healthcare on FacebookFollow Nice Healthcare on InstagramMemorable Quotes:"Be it the founder, be it the mission, something needs to be the north star to kind of guide what the brand is in execution"."Quite honestly, our patient audience is not all us. It is people that we may not even necessarily think about in terms of your traditional archetype customer profile.""I think if you are a founder or trying to do a thing with your business, if that mission, if that solution is very personal to you, your family or community or whatnot, that makes it all the more powerful because it feels lived in and you see that like, okay, this is not just a arbitrage or like a power play of trying to get profits."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

I think it's time to help you really envision what your year could look like, don't you? If you're here, then I am so excited because I will assume that you have already listened to episodes 1 & 2 in this Juicy mini-series!? (I mean if you haven't…get back there cause you can not be getting ahead of yourself!)We have already covered;A little juice about the Personal Brand Playbook™ you'll be receiving when you join us at the retreat! This is a tangible workbook that actually shows you how to take that action to becoming an unmissable brandWhy super juicy visuals matter in branding and businessThe actions you need to be taking to get those 6-Figure digitsThe importance of getting your mind right and really stepping into being that bold, brilliant, badass businesswoman you know you are!It's time to close those eyes while you listen to this episode and see your goals and dreams really come to life!You've got to be able to picture yourself doing the work and also picture the rewards that come as the work gets done.In this episode, Erin and I are painting the WHOLE JUICY PICTURE for ya'll. You will literally be able to close your eyes and see yourself with us in

Kelly Lundberg is a bestselling author and multi-award-winning entrepreneur. The former celebrity stylist currently hosts of her own, popular top-rated podcast delivering on her mission to inspire at least 5 people a day to take action.A TEDx speaker, Personal Brand Strategist  and Business Mentor, Kelly is proudly Scottish and based in Dubai. She works globally with CEOs, entrepreneurs and some of the biggest retail and luxury brands worldwide, helping them to elevate their personal brand to maximise income and impact.A keynote speaker, Kelly hosts events and delivers motivational sessions across the world on entrepreneurship and personal branding. A self-appointed member of the '5AM Club', you'll often find Kelly working out by the beach at sunrise. She has a loyal social media following, sharing her style, sundowners and authentic business tips.In this episode we talk about:How a personal brand makes you stand out from the crowd.Why we all need a personal brandWhy it's never too early to start building your personal brand, especially if you're thinking of starting your own business or making a career change.And, Kelly shares her 7 pillars of personal branding!You do not want to miss this one!Follow and get in touch with Kelly here: Website: https://kellylundbergofficial.comInstagram: @kellylundbergofficial

In This Episode You'll Hear About:His story of growing up in Miami and having to move to Boca Raton after Hurricane Andrew destroyed his childhood home when he was just 12 years oldThe decision to study Spanish and attend a liberal arts collegeHow three of his buddies from Duke decided to start a college incubator, creating  a place for hopeful entrepreneursHow he landed in investment banking, staying in the field for 20 years, and the fundamental things he learnedThe key things he believes make a great entrepreneurThe energy he felt from attending Expo West, and how it inspired him to start a snack brandWhy he chose to do a snack brand, as he's always loved the snack industry and choosing dried fruit because he noticed the white space for dried fruitHow his great-grandma inspired him to be an entrepreneur and helped shift his perspective on being interested in healthy foodsHow RIND has managed to become available in over 3000 retail stores nationwide, including Whole Foods, Wegman's, and CVS.Exclusive Deals from Our Sponsors:Use the promo code STAIRWAY200 for $200 off Outer furniture by shopping HEREGet 2 months FREE with Gorgias by clicking HERE and mentioning the podcastTo Find Out More:https://www.rindsnacks.com/ Quotes:“I held a lot of different jobs so I could understand the value of work and that it is hard and it is, backbreaking sometimes. There's value in all sorts of work.”“I didn't want to go into a conventional job or career because it felt like there were just too many exciting, shiny new things going on.”“I wanted to create something out of nothing and create something that had impact and meaning.”“When you're learning, it doesn't feel like work.”“There is a curiosity that gnaws at most entrepreneurs, it's a thread that needs to be pulled when they encounter something that excites them or they've encountered a problem where there may be a better solution to it.”“There is going to be resolve that is required to actually push through every single obstacle that is going to be against you. And by definition, you're doing something totally new and novel that hasn't been done before. There is no roadmap it's going to be brutal.“You're an idea person until you take a first action step, and then you become an entrepreneur.”“When fruits are growing in an orchard, the skin or the rind is the most nutrient potent part of the fruit because it's exposed to the elements and the environmental stress of the growing season, that it has the most antioxidants and flavonoids and fiber.” “Sometimes the safer decision is the riskier decision.”“You have to share a vision with customers and stakeholders about a company that can stretch into multiple categories with a value proposition that works across all of those categories.”“We are not a bag of peels, we're the whole fruit and a snackable slice of the whole fruit.”

FIRST LA EPISODE ALERT!If you haven't heard of Oxygenetix then you've obviously been living under a rock, and it's time to come out!Oxygenetix is one of the best foundations on the market, and heck, if you don't take our word for it - take Kourtney Kardashians!This episode we were lucky enough to sit down in Laguna beach, LA, with the wonderful founder & CEO of Oxygenetix Kort Pearson!We chatted all things Oxy including:How Kort came up with the brandWhy it is one of a kind on the marketHow it became celebrity cult favouriteAnd more!We even got to hear about Korts rock n' roll days when he used to manage a band and tour all over the world.You can find the product here

What is one way your brand stands out from the crowd and makes people stop in their tracks when they see your marketing?The truth is your brand (or lack thereof) matters and it may currently be costing you customers as you try to grow a business.Thankfully, web designer and branding strategist Megan Turkovic is here to help you create branding that doesn't just make you look good in your social media content, but that actually brings in your dream clients.BY THE TIME YOU FINISH LISTENING, YOU'LL WALK AWAY WITH: The REAL definition of a brand and the biggest marketing mistakes you're making with your brandWhy good branding shouldn't cost you tens of thousands of dollars in order to grow a businessThe surprising truth about those Canva templates you're using for your social media contentIf this episode inspires you, leave a review and share your biggest takeaway with me. And while you've got your phone out, make sure to follow me on Instagram @thecourtneyelmer for more quick tips on how to streamline your business systems and spend more time in your zone of genius. Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.

#030 - Warwick Schiller began sharing his horse training videos online more than 10 years ago with just one goal in mind: to help more people and their horses.   Nearly 25 million YouTube views later, Warwick is admittedly what he calls an "accidental entrepreneur" - someone who had no plan, yet found unexpected success along the way. Today, he is a world-renowned trainer and clinician who runs one of the largest online video subscription services in the horse world.In this episode, you'll hear from Warwick:The story of how he unintentionally built an online empire using videoThe dark side of social media and running an internet-based brandWhy his number one motivation has always been helping people, not the money or successIf you're enjoying The Leadline Podcast, please leave us a 5-star review and tell your friends! Connect with Warwick:Website: warwickschiller.comInstagram: @warwickschillerFacebook: Warwick Schiller's Attuned Horsemanship*********This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.*********CREDITS:Host - Mandee FlandersEditor - Victoria BrockSponsor - GGT FootingIf you're enjoying the podcast, join The Leadline Community on Facebook to connect with like-minded equine business owners and learn more about online workshops, upcoming events, and networking opportunities. Show notes and additional information are available at www.theleadlinepodcast.com. Support the show (https://www.patreon.com/user?u=87421)

#030 - Warwick Schiller began sharing his horse training videos online more than 10 years ago with just one goal in mind: to help more people and their horses. Nearly 25 million YouTube views later, Warwick is admittedly what he calls an "accidental entrepreneur" - someone who had no plan, yet found unexpected success along the way. Today, he is a world-renowned trainer and clinician who runs one of the largest online video subscription services in the horse world.In this episode, you'll hear from Warwick:The story of how he unintentionally built an online empire using videoThe dark side of social media and running an internet-based brandWhy his number one motivation has always been helping people, not the money or successIf you're enjoying The Leadline Podcast, please leave us a 5-star review and tell your friends!Connect with Warwick:Website: warwickschiller.comInstagram: @warwickschillerFacebook: Warwick Schiller's Attuned Horsemanship*********This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.*********CREDITS:Host - Mandee FlandersEditor - Victoria BrockSponsor - GGT FootingIf you're enjoying the podcast, join The Leadline Community on Facebook to connect with like-minded equine business owners and learn more about online workshops, upcoming events, and networking opportunities. Show notes and additional information are available at www.theleadlinepodcast.com.  

What's in a brand? Is it the sleek logo with the matching color palette and catchy tagline? Is it your organization's mission statement and your event's core values? Or is it every single thing that makes your event a memorable experience for your participants on race day?Well, according to my guest today, event branding expert Peter Abraham, your brand is all of the above and a whole lot more. It is the heart and soul of your event, and what it aspires to be for your team, your participants, your stakeholders and the rest of the world. And, at a practical level, your brand is the North Star in every decision you make about your event, from your logo and the contents of your swag bag to your choice of sponsors and the design of your race course.Today,  we have a lot of unpacking to do. We're going to be looking at understanding what your event's brand is and how you can develop it, we're going to be discussing your organization's mission statement (and how to come up with one, if you don't have one already) and we're going to be tying all that back to laying out your marketing plan and finding your event's unique voice.In today's episode:What makes up a brandWhy your brand needs a point of viewAvoiding the trap of being all things to all peopleConsistency as a cornerstone of your brandingDon't be different for the sake of it - be different for a reasonHow is your brand solving you participants' problems?The importance of having a robust mission statementUsing your mission statement to make decisions on everything you do: designing a logo, mapping your course, conducting yourself in publicWriting a good mission statement: What do you do? And how do you do it?Going from your mission statement to a marketing planTelling the story of your race experience through your marketing campaignsThanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 25,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about marketing or anything else in our Facebook group, Race Directors Hub.

In this episode I chat all about the 3 problems you need to address in your marketing  in order  to get more sales. The books I referenced in the podcast are:Building a story brandWhy she buysAs always for more tips make sure you're also following me on instagram@ericaburkhardt

Choosing a band name is no walk in the park. You want something that's going to make you stand out, easy to find when fans search your name online, and above all yours and yours alone. There are so many names already taken on the internet that it can feel impossible to find one that isn't in use by another band or company. We have seven steps we follow when choosing a band name, and they've worked great for us. Listen now to learn what they are! What you'll learn: Why Ghost was known as Ghost BC for several yearsHow to avoid stealing another band's nameChoosing a band name that fits your brandWhy a unique stage name is importantWhat to look for in a band nameWhy you should (probably) avoid misspelled namesHow to check if you can use the band name you want to chooseGet the .com for your band name! For full show notes, visit https://bandhive.rocks/114

I think it's time to help you really envision what your year could look like, don't you? If you're here, then I am so excited because I will assume that you have already listened to episodes 1 & 2 in this mini-series!? (I mean if you haven't…get back there cause you can not be getting ahead of yourself!)We have already covered;A little juice about the Personal Brand Playbook™ you'll be receiving when you join us at the retreat! This is a tangible workbook that actually shows you how to take that action to becoming an unmissable brandWhy super juicy visuals matter in branding and businessThe actions you need to be taking to get those 6-Figure digitsThe importance of getting your mind right and really stepping into being that bold, brilliant, badass businesswoman you know you are!  It's time to close those eyes while you listen to this episode and see your goals and dreams really come to life!You've got to be able to picture yourself doing the work and also picture the rewards that come as the work gets done.In this episode, Erin and I are painting the WHOLE JUICY PICTURE for ya'll. You will literally be able to close your eyes and see yourself with us in

Do you want to know how to inspire high energy with your fans and followers?Listen as Ramon Ray, shares how to be the "Celebrity CEO" of your industry and have customers chase you instead of the other way around. In this week's powerful episode "How to Inspire High Energy With Your Fans and Followers" you will discover...What's the best question to ask a U.S President should you have an opportunity to interview him.How to thrive by building a community around your personal brandWhy focusing on engagement is key to building a loyal and successful following And a whole lot more...Click here to enter the 300th Episode Contest to win a year's subscription to the Book Marketing Mentors Premium Membership (value $100)

This story is pretty lit and the game that Rondel Roach supplies for us today is very insightful for anyone trying to create a brand from a-z on their own.Rondel is the co-founder of the soap brand Bombd Aesthetics alongside his business partner and wife back around 2018. The origin story of the soaps was to help their daughters who were born with sensitive skin. However, there was a demand for the soap Rondel and his wife was making. They eventually go to making 5-6 figures, hiring multiple employees, and getting a warehouse to supply and distribute the soap.We have Rondel to break down the story and teach us the following:How at the beginning of the entrepreneurial journey you're going to suck but you will ultimately get better (for example, the first set of creatives around the products were very basic and elementary but over time is has a professional look. Go check out their Insta.)How creating content and creating a community was everything in the success of their brandWhy you shouldn't care about a product being too saturatedThere's no such thing as taking an L. Instead its an experience you can learn fromHow to use Instagram alone to get more brand awareness and sales using paid shoutouts, influencers, and ads.Check out Rondel's "Fire Your Boss Challenge" here:

My First Million Podcast Notes Key Takeaways Steph Smith and Shaan Puri discuss the multitude of opportunities there are through innovative marketing strategies and product white spaces if you simply look at the world around you“Look for a sea of sameness, that's your opportunity”– Shaan PuriLook at your local pharmacy, the band-aid aisle will look ironically similar across brandsWelly changes this, giving a uniqueD2C (direct to consumer) experience on a boring product brandWhy do companies invest in their marketing products (swag, if you will) that nobody uses (water bottles, T-Shirts)?SwagUp changes this, branding products that are unique and generate conversation amongst the target marketThe Return on Investment (ROI) of swag can be much greater by investing in high-end products for your top consumers through limited-edition drops rather than worthless products for everyoneThese are just two examples, the sea of sameness is vast. Shaan and Steph discuss a few more in this episodeThere are people within a business who set the strategy, people who deploy the strategy, but there isn't a person that evaluates the effectiveness of the strategy – this is the Chief Automation OfficerIdentifies and evaluates the effectiveness of ‘that's how I was thought to do it' process pitfallsShadowing is more effective than it gets credit for, you truly understand the nuance of the workplace and employees' environment. We are often more compliant with process issues than we should be.Doing Time Right – a course designed by Steph SmithEliminate, Automate, and Delegate is the sequential framework the course is built on that you can apply to your everyday lifeRead the full notes @ podcastnotes.orgIn this episode Shaan (@ShaanVP) is joined by Steph Smith (@stephsmithio) for an idea packed episode. They start off talking about opportunities around spending your FSA dollars and on swag packs. They transition to talk about the role of automation at companies and Steph shares how she would go about automating repetitive parts of her role. The end the episode talking about Steph's new course, approaches to building a company, and Fidelity allowing trading accounts for teenagers. --------- * Want Steph's course? You can find it at https://doingtimeright.com * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (1:06) Intro * (2:20) Ideas around spending your FSA dollars * (15:58) Ideas around giving out awesome swag * (21:52) The role of chief automation officer * (27:37) Building a company around automation * (35:03) Giving away free alcohol as marketing * (41:22) How Steph invests her time & money * (43:50) Steph's new course - doingtimeright.com * (47:44) Approaches to building a company * (51:39) Fidelity allowing teenagers on the platform * (56:52) How to find Steph online

My First Million Podcast Notes Key Takeaways Steph Smith and Shaan Puri discuss the multitude of opportunities there are through innovative marketing strategies and product white spaces if you simply look at the world around you“Look for a sea of sameness, that's your opportunity”– Shaan PuriLook at your local pharmacy, the band-aid aisle will look ironically similar across brandsWelly changes this, giving a uniqueD2C (direct to consumer) experience on a boring product brandWhy do companies invest in their marketing products (swag, if you will) that nobody uses (water bottles, T-Shirts)?SwagUp changes this, branding products that are unique and generate conversation amongst the target marketThe Return on Investment (ROI) of swag can be much greater by investing in high-end products for your top consumers through limited-edition drops rather than worthless products for everyoneThese are just two examples, the sea of sameness is vast. Shaan and Steph discuss a few more in this episodeThere are people within a business who set the strategy, people who deploy the strategy, but there isn't a person that evaluates the effectiveness of the strategy – this is the Chief Automation OfficerIdentifies and evaluates the effectiveness of ‘that's how I was thought to do it' process pitfallsShadowing is more effective than it gets credit for, you truly understand the nuance of the workplace and employees' environment. We are often more compliant with process issues than we should be.Doing Time Right – a course designed by Steph SmithEliminate, Automate, and Delegate is the sequential framework the course is built on that you can apply to your everyday lifeRead the full notes @ podcastnotes.orgIn this episode Shaan (@ShaanVP) is joined by Steph Smith (@stephsmithio) for an idea packed episode. They start off talking about opportunities around spending your FSA dollars and on swag packs. They transition to talk about the role of automation at companies and Steph shares how she would go about automating repetitive parts of her role. The end the episode talking about Steph's new course, approaches to building a company, and Fidelity allowing trading accounts for teenagers. --------- * Want Steph's course? You can find it at https://doingtimeright.com * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (1:06) Intro * (2:20) Ideas around spending your FSA dollars * (15:58) Ideas around giving out awesome swag * (21:52) The role of chief automation officer * (27:37) Building a company around automation * (35:03) Giving away free alcohol as marketing * (41:22) How Steph invests her time & money * (43:50) Steph's new course - doingtimeright.com * (47:44) Approaches to building a company * (51:39) Fidelity allowing teenagers on the platform * (56:52) How to find Steph online

Today in the guest chair is Natasha E. Davis. Her business motto is "No Good Brand Left Behind."Natasha E. Davis affectionately known as “The Chief Visionary” is an award-winning Branding Strategist, Author, and Corporate Trainer. She launched her 3rd company Impact Branding Consulting, Inc. a certified Woman Owned Small Business, that specializes in End to End Strategic Branding. Her expertise is helping executives, entrepreneurs, and companies to Think Big, Build Momentum & Scale Fast in order to create a brand that has a sustainable and profitable impact.Questions I Asked In This EpisodeWhat is your favorite childhood memory?If you had an opportunity to time travel, what is one piece of advice you would give to your 21-year-old self?What are the core values that inspire how you show up to do your great work?What are three actions that business owners can take to build strong brand awareness?How does your company help companies manage their brand strategy?What role does social media play in building a strong brand strategy?What are 3 characteristics of a strong brand?Can you share how your Predictive Model Software benefits your clients?What are you curious about now?What brings you joy?And so much moreWhat You Will Learn In This EpisodeHow she occupies the energy of the success she desires to achieveHow to find a new mental space to grow into the next level version of yourselfThe importance of being in the present momentThe impact of our decisions five to ten years from nowWhy being authentic is important to your successThe two questions that anchor her to live her personal values as a business ownerThe two different approaches to building a brandWhy she asks her clients to describe their business as a personThree actions business owners can take to create a strong brandThe different brands within one companyWhy the personal brand of the business owner and executive brand of the company must complement one anotherThe importance of business owners finding a healthy balance on how they use social mediaAnd so much moreContact Natasha E. DavisPersonal WebsiteCompany WebsiteBookMusic Credit:Bensound ElevateBensound Badass Support the show (https://paypal.me/jackiecapersbrown?locale.x=en_US)

We all want to look and feel great. there are countless ways in which we are told we can achieve this. One less talked about sure-way to looking your best however is to do with wearing the right size and fit of clothing. Meet Melanie Potro - a classically trained dressmaker, couturier, and now style confidante to women entrepreneurs who is on a quest to teach us how to get to know our bodies better. Accepting that we are not symmetrical and learning how to measure ourselves so that we can find the right fit and size of clothing can be liberating. Episode NotesIn this episode discover:How Melanie got her start in the fashion industry and her unusual journey in and out of fashion until today.Why knowing the correct size measurements are important in the fashion industry and can help build a better brandWhy it is important to know intimately our bodies and how to take measurementsEpisode Takeaways:"We are not built symmetrically like a tailors dummy""Creating corsets is like making sculptures. It is a form of paying homage to the female body"Resources:Connect with Melanie:Website: https://www.mpcolourandstyle.com/Instagram: @thestyleconfidentclosetDownload Melanie's helpful  Measurement Chart for Fashion Designers and Pattern CuttersJoin Melanie's course How to Take Accurate Body Measurements and grab 10% discount with the code: DISCOUNT10About the Podcast Host:*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands.Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsiderscoClubhouse: @fashioninsidersIf you enjoyed this episode, please leave us a *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co

In this episode, I speak with Dan Kleinman, founder of bambassadors.com, about how to promote your brand using ambassadors and influencers.On the Show Today You'll Learn:Why Facebook Ads & User-generated content works (UGC) for your brandWhy social proof is incredibly persuasive for shoppersWhy you should use brand ambassadors and where to find themWhat micro- and nano-creators are and why you should use themHow to create user generated content for your businessAnd more!Links:https://bambassadors.com/https://www.linkedin.com/in/kleinmandanGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you'd like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: ​My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

On this episode of The Shape of Work podcast, we have Brinda Krishnan, Global Head- Employer brand & Tech community, Agoda Having worked in advertising and marketing for over 15 years, Brinda frequently shares her perspectives on talent and brand through her articles on LinkedIn.In this episode, we discuss:What should companies do to normalize career breaksThe ‘art of storytelling' in employer brandingWhy rejecting candidates is actually good for your employer brandHow to use social media for a successful employer brandWhy candidate experience during the hiring process is super-criticalMaking your career break count:Humans are designed to work and network. Articles written by Brinda mostly revolve around women and their career journeys. In this discussion, she emphasizes women choosing career breaks. If a woman picks this option, it does not mean she is not willing to work. She has to prioritize something else that she feels is more important. It is not a problem at an organizational level but a regional level. Hiring women offer more diversity in the workplace. Thus, currently, organizations provide plenty of networking options for people who might have taken career breaks. However, individuals have equal responsibility for understanding their priorities. They need to figure out the what, why, and how of restarting their careers. They need to stay sharp and updated with the industrial happenings. Moreover, they need to display confidence while interviewing and networking.Power of storytelling in employer branding:Brinda mentions how people enjoy storytelling. People like to experience a journey with people they can connect with. An organization can beat its storm. However, if a candidate is not connecting with them as a person, the effort made in employer branding gets totally wasted. Organizations need to focus on humanizing their brands through factors like sentiments, props, people, and modules.Storytelling allows space for humor and sentiments that brands want the audience to carry back. And every organization needs a marketer to perform this effectively.New ways of better employee recognition:Employees appreciate a little recognition now and then. It motivates them to perform better. Since the majority of people are working from home, the simple modes of appreciation have changed. According to Brinda, organizations should put a great emphasis on driving peer-to-peer recognition. They can create simple online ‘thank you' templates. In addition, colleague appreciation sessions, team shoutouts, and other virtual team-building activities. All these ideas turn out to be effective gestures to bridge the gap between homes and offices.Offering a better candidate experience:Candidates are the customers that should never be disappointed. Organizations should build an effective employer branding strategy backed with a strong employee value proposition (EVP).Organizations should ensure that the EVP remains the same throughout the candidate journey.The success of an entire candidate process heavily relies on the recruiters and interviewers. Thus recruiters should be made a part of the business discussions. Moreover, the hiring managers should be trained to reflect the organizational culture and EVP. They need to do their homework before interviewing a candidate. The following key move to enhance this procedure is the simplification of the application process. Brinda talks about a survey that says 60% of candidates stop filling applications because of their length.Follow Brinda on LinkedInProduced by: Priya BhattPodcast host: Lokesh Gautam

This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they can benefit eCommerce brands.On the Show Today You'll Learn:Why TV commercials are not working anymoreHow to reach 100 million views with 4 videosWhat relevant humor means and why it will work for your brandWhy being funny is a difficult taskFor how long you can run viral videosAnd more!Links:https://funnysalesvideos.com/https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767https://www.linkedin.com/in/wilkinsjoseph/https://www.instagram.com/funnysalesvideos/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you'd like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: ​My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

Topics CoveredChelsea Jay, Career Coach and Employee Advocate Seasonedandgrowing.com LinkedIn: https://www.linkedin.com/in/chelsea-jay/Podcast: https://podcasts.apple.com/us/podcast/chelseas-career-corner/id1504015525If you're interested in having Chelsea as a speaker at your event, feel free to email her at chelsea@seasonedandgrowing.comBenefits of job hopping What job hopping really meansCreating your authentic brandWhy the view on job hopping is changing from negative to necessary How job hopping helps you increase your salaryDriving your own narrative and brand Recognizing what you have to offer Finding your zone of geniusArticulating your transferable skills Telling your career storyArticulating what you like and dislike in each of your roles as well as your non-negotiables Asking the right questions during the interview to help you find the job that suits you best Build a career for yourself, not to fulfill other people's expectations Just go for it--believing in yourself and building your confidenceWork with Mike: https://www.coachoiseau.com/Work with Stacy: https://www.stacypollack.com/

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:How JP and Wolfgang found their shared fascination in the study of ueber brandsWhat triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'JP and Wolfgang's definition of what makes an ueber brandWhy can some ueber brands afford to spend less on advertising?The difference between a profitable brand and an ueber brandAre luxury brands different to ueber brands?What can cause the death of an ueber brand? Referenced in this episode:JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKrhttps://www.kingarthurbaking.com/https://www.patagonia.com/home/https://uk.louisvuitton.com/eng-gb/homepagehttps://www.freitag.ch/en CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:https://ueberbrands.com/authors@ueberbrands.comjp@ueberbrands.comhttps://zwoelfconsulting.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttFor guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

"Always trust yourself and the value you bring to people." - Ann FryerAnn Fryer is on a mission to inspire you to live purposefully and invest in your future. With a people-first leadership style, Ann has always believed that the most important brand you build is yourself.Ann guides individuals and teams to uncover their inherent purpose by nurturing and honing strengths, talents, and ambitions. By empowering others, she has created a community of professionals who are maximizing their potential.Voted as the kindest girl in her elementary school, she has always understood that compassion and connection are the bonds that unite - making us healthier and happier in the process. For the past 20 years, Ann has been applying her storytelling and organizational excellence in a career building luxury and lifestyle brands.Her natural ability for creating memorable partnerships and experiences that capture the imagination and spark conversation afforded her the opportunity to work with iconic brands from Johnnie Walker and Absolut Vodka to JW Marriott and W Hotels. Ann is at the forefront of the content-driven experiential movement, and today is recognized as a thought leader in the purpose-driven landscape.Ann is currently the Senior Vice President, Partnerships, Promotions, and Events at CBS.Ann was born in South Africa and raised in Europe and the United States and splits her time between New York City and the idyllic New England town of New Canaan, Connecticut. She finds solace and respite in nature, conscious home design, and global exploration. Ann is a graduate of Hamilton College.   This podcast is brought to you by the Deep Wealth Experience where you learn the 9-steps of preparation in 90-days. At the end of the 90-days, you create a blueprint to help you optimize your business value. You also have the certainty of capturing the maximum value for your liquidity event.  SHOW NOTESHow understanding your North Star has people see you in a different lightWhy simplicity is important for brandingThe power of understanding your North Star as a business in regards to what's your purposeWhy branding starts with you and your core valuesStart branding with your storyPeople buy products and services because of the story being toldAsk yourself how you're different than your competitionAnn shares the example of how everyone at NASA, including the janitor, knew the mission to put a man on the moonWhy people buy on emotion first and justify it with logic laterThe power of credibility, consistency, and simplicityWhy you lose credibility as a brand when you're story is not consistent with your businessHow culture plays an essential role in branding and what you can do to build a cultureHow to build culture when people are working remotelyWhy a liquidity event is like a marketing campaignThe power of having your audience excited about your story and brandWhy people want to understand the social impact initiative of companiesThe power of planning with 30-day, 60-day, and 90-day plansWhy branding needs to include everyone in the company and not only marketing peopleHow an open forum for everyone in the company to provide feedback helps both the brand and cultureWhy you must communicate with everyone in the company to ensure brand consistencyThe power of goals for both the business and brandingWhy business owners must welcome an open-door policyWhy you must trust yourself and the value you bring to those around you This podcast is brought to you by Deep Wealth. When it comes to your liquidity event, you have one chance to get it right, and you better ma

With reopening somewhere on the horizon, it’s important for theatre companies to plan how to bring an audience back. In this episode, we talk about the elements involved in building a personal brand. We then explore Seth Godin’s concept that marketing is storytelling, which is lying and how theatre companies can use that to reach the right audiences with their marketing. Building a brandWhy do you want to build a brand? What’s the value of caring about your reputation, whether you’re an organization or a an individual? Why do you need to take steps in order to be invited at the table? Why can’t we just do the work and be recognized for that? Building a brand is not just a sleazy endeavour, touted by douchy marketing bros. It’s about your desire to transform the world and your brand is an invitation to others who want to see that transformation to participate in the work that you do. Plugging in to your audience’s storyWhile there is a need for us to step up to the plate and constantly advocate for our art form, effective marketing is not that. Good marketing is not about making the arguments for theatre as an art form, your brand or your play in particular. Good marketing is telling a story that fits within the story your audience is already telling themselves. You don’t need to convince the exhausted parent who just wants to spend Friday night chilling on a couch with Netflix on TV and TikTok on their phone to give up their hopes for comfort and enjoy a night out. There’s a large audience out there who is looking for something new and exciting to do on a Friday night. Your marketing strategy is to meet people where they are instead of trying to convince them of something else. It’s the same when it comes to arts advocacy. The people you want to reach with your message are the ones who will effectively spread it for you. Putting this together with your brand, the ongoing relationship is where you deliver that transformation that you and the audience are both looking for. ReferencesAll Marketers Are Liars, Seth Godin

Title: What Can't You Protect with a Trademark?Description: Trademarks are a powerful way to protect your intellectual property, but not everything can be trademarked. Many of the design elements of your brand, like name and logo, can be protected, but other creative works related to your brand cannot. Today we go over the basics of what feels like it could be trademarked but actually can't. In this episode, we'll cover: Why ornamental designs are difficult, if not impossible, to trademarkThe Trademark Registries (both the Principal and the Supplementary)What constitutes a “commonly used phrase” and why it cannot be protectedWhy some brands (like Velcro) have so much trouble protecting their brandWhy catch phrases are difficult to trademarkWant to learn more about how to DIY your trademark? Check out The Trademark Course! Andrea Sager Law is turning 3 years old this month! To celebrate, we're offering a Throwback Pricing deal on a trademark search and application! You can get both for just $1250. Just go to AndreaSager.com to purchase. There are no limits on the number of trademark applications you can purchase at this price!What was your biggest takeaway from this episode? Take a screenshot of this episode, add it to your Instagram Stories, tag @andreasagerlaw and let me know! Plus, follow our brand new IG, @legalpreneur!Sign up for Legalpreneur Text AlertsText ‘PODCAST' to 832.225.3164 to enroll in our Legalpreneur text alerts! You'll receive alerts about new episodes, exclusive giveaways, and more. It also will allow you to chat 1-on-1 with me! Links: Instagram Website FacebookTwitter TikTok - We're blowin' up!Disclaimer: The Legalpreneur Podcast is advertising/marketing material. It is not legal advice. Please consult with your attorney on these topics. Copyright Andrea Sager Law 2020

In episode three of the Brand, Market, Flourish podcast, I'm talking about how you can build a brand, not just a business.EPISODE HIGHLIGHTSThe difference between a business and a brandWhy you can't build a brand without first building a businessHow to establish if there is a need for your offerHow to identify what products and services you should be offeringThe steps you need to take to build your brand onlineThanks so much for joining me for another episode! Join me each and every Wednesday for a brand new episode.Let's connect on Instagram at https://instagram.com/fleurironlineFind out more and join the Blooming Brand Academy https://fleurironline.com/bba/Check out my Showit template shop at https://fleurironline.com/shop

A new survey suggests that real estate investors are unlikely to survive in today's competitive market unless they get serious about branding their business (Source: Fortune Builders). Real estate investors often debate the decision to operate independently or build a real business and brand. Many more think that they can put off the decision. However, the need to brand your real estate investing business has never been greater, and that is why I've brought Stace Caseria on to talk about real estate branding tips to beat your competition.Stace Caseria is the founder of Trust Deep Branding Agency and an award-winning writer and branding expert with 20-years of experience. He focuses on creating long-term loyalty between businesses and individuals built on deep trust. He got his start at MAD Magazine and has created communication content and strategy for brands like Realty, Mogul, Bose, Delta Air Lines, Panasonic, Vail Resorts, etc. He's been investing in real estate for more than 20 years and is currently both an active and passive investor.Stace and I discuss all the aspects of branding. From the many profitable reasons why you should be branding yourself to how to create a brand. We also discuss in detail how to use that branding to create loyalty between you and your customers. Key Takeaways Why it's essential to brand your business - making yourself stand out from others and build loyalty. Many real estate investors fail to take advantage of their personal or professional brand.Branding builds measurable value for your business beyond your sales. The Coca Cola brand equity example How to be the Coca Cola of real estate investingGood branding shows that someone has given serious thought to their business. Is the importance of branding more critical now because of COVID?3 levels of branding - One: Someone knowing your brand (head decision). Two: Someone liking your brand (heart decision). Three: Someone who trusts you (gut decision).Building a trustworthy brand: likable is great, but it comes down to loyalty, which starts with trust. Niche business branding vs. buffet business brandingImage generates awareness, and substance gets people to understand who you are and the value you bring to them.Creating your and launching your brandHow to set up your website to capture leadsGetting real estate professionals to understand the value of branding The fundamentals of creating a brandThe challenges of branding in today's real estate marketThe steps to take to define your brandCreating an authentic brand How to recognize that it's time to evolve your brandWhy branding is worth the investmentThere are costs to anything; branding is an investment in your business growth. Stace's Book RecommendationThe Speed of Trust (Stephen Covey)Stace's Best AdviceBuy more properties earlier and take more risks.Get In Touch with StaceTrust Deep AgencyYouTube Trust Deep Agency Branding Advice ChannelTrust Deep Branding

Personal brand is a preoccupation of many entrepreneurs - it was pretty much my only marketing activity for the first 4 years of my first business, and is what my entire current business is built on.I am so excited to introduce you to the personal brand guru that is Colette Werden this week. Colette runs her own personal brand agency in Melbourne, and five seconds spent Googling her will show you how well she has done at creating her own personal brand!In our interview, you can hear my fangirling all over her - this was our first proper conversation (aside from briefing her for the interview), and you can tell how instantly we connected.In fact, last week in Melbourne I met her in person for the first time and I'm delighted to report that she is EXACTLY what I expected!In our chat, Collete and I discuss:WTF a “personal brand” actually isWho should be thinking about their personal brandThe three hallmarks of a strong personal brandWhy a negative first impression is so difficult to undoThe opportunity cost of not focusing on personal brandHow a strong personal brand enables us to charge more… and a whole lot more!You can find Colette at www.colettewerden.com, on Facebook and on Instagram @colettewerden.This is the LAST episode of Season 1. I cannot believe it!This first season has been so much fun to bring to you, and to see how much you listeners have learned from the experts I know and trust in my own life and business… well it's been incredibly rewarding.Thank you to every single one of you who has listened to it, shared it, told your friends and colleagues about it, sent me emails, DMs and comments about it - and rated, reviewed and subscribed. You are rockstars and it's an honour to create something to serve you.I'm in full planning mode for Season 2, which will be kicking off on Friday 1st November.I've created a super simple, fun survey to listen to your feedback - you can find it at https://www.surveymonkey.com/r/lmpodcast.It'll take you 2 minutes and two people who complete the survey will win a spot on my Step Into You program, which is launching next Thursday 24th October.https://lorrainemurphy.com.au/step-into-you/I'm super keen to read your feedback, and I'll be reading every single comment as I go into full creative mode to get Season 2 ready for your ears.Until our next season together friends….Much love!See omnystudio.com/listener for privacy information.

Thank you Luke Vernon for the intro to our guest today Davis Smith, Founder & CEO of Cotopaxi. Cotopaxi builds gear that fuels both outdoor experiences and global change.We discuss:Why he founded digitally native businessesFounding businesses with his cousinThe mission behind CotopaxiHow he was able to raise capitalEarly approach to promotion for CotopaxiThe differences between Cotopaxi and PatagoniaHow he grew the brandWhy he shut down his store in San Francisco***Sponsor*** Introducing aVenture - venture capital for everyoneWith aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options.If you agree, sign-up for their waitlist at aventure.vc. aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status. Mike is a paid spokesperson for aVenture and is compensated $6,000.Want to keep up to date with The Consumer VC? Subscribe to my newsletter Here.