Podcasts about jp kuehlwein

Learn how to elevate your brand. In the 37th episode of the On Branding Podcast, Arek Dvornechuck interviews Wolfgang Schaefer and JP Kuehlwein and we talk about brand elevation. Check out Wolfgang and JP's book!

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:How JP and Wolfgang found their shared fascination in the study of ueber brandsWhat triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'JP and Wolfgang's definition of what makes an ueber brandWhy can some ueber brands afford to spend less on advertising?The difference between a profitable brand and an ueber brandAre luxury brands different to ueber brands?What can cause the death of an ueber brand? Referenced in this episode:JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKrhttps://www.kingarthurbaking.com/https://www.patagonia.com/home/https://uk.louisvuitton.com/eng-gb/homepagehttps://www.freitag.ch/en CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:https://ueberbrands.com/authors@ueberbrands.comjp@ueberbrands.comhttps://zwoelfconsulting.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttFor guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Pet-owners now make up the fastest growing demographic of the US population, with the number of domesticated animals increasing at about five times the speed of the human population. This means that there is an entire economy that has been created just to serve this population. Join Mark Cushing, founder and CEO of the Animal Policy Group, as he talks with our Marketing Institute Leader, JP Kuehlwein, about his new book and how pets – and their owners – are transforming the American culture, economy and nation. https://conference-board.org/podcasts

How is a company’s true value measured?  And why is there such a discrepancy in corporate valuations between Wall Street, Main Street, employees and investors? In this informative discussion, Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company and co-author of the book, Valuation, helps us solve these apparent contradictions with our Marketing Institute Leader, JP Kuehlwein – and also offers his own expert guidance on how to properly assess a corporation’s value.

Ken Rusk, ‘Million Dollar Ditch Digger’ and author of "Blue Collar Cash”, joins Marketing Institute Leader, JP Kuehlwein, to discuss his latest book, which demonstrates that blue-collar trades can be a source of pride and that you can find your version of happiness by pursuing a hands-on craft. The economy is in desperate need of skilled tradespeople and those who are willing to work hard can make good money. Learn how to achieve your dreams, regardless of your educational background or past.

How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. His agency has developed some of the most famous brand names, such as Dasani, Impossible Burger, Swiffer, and Febreze. In this fascinating conversation, The Conference Board Marketing Institute Leader, JP Kuehlwein, discusses with David how the right name can be used to tell the product’s story, and how it relates to other important branding elements like design, visual identity, and communications.

How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question. Join this conversation as Paco explains some of the instincts we all have as shoppers to help us understand how retailing might change – or not – in the near future. How do people interact with the shopping environment and the product proposition? And what can we learn from that as we try to predict what will happen next?

Join The Conference Board Marketing Institute Leader, JP Kuehlwein, as he talks with Dr. James Richardson, Founder of Premium Growth Solutions, about his new book, Ramping Your Brand: How to Ride the Killer CPG Growth Curve. Discover the steps used by industry founders to do the intense work that fast growth demands in order to scale their brands exponentially! This book offers a 4-part approach to thinking smarter about growth as a consumer packaged goods (CPG) entrepreneur: Designing to command a premium; Managing a small experiment; Fine tuning the conversion playbook; and accelerating to scale. https://amzn.to/3ddYDI3

Join us for the first in this mini-series which focuses on what brands and their leaders should say and do (or not) in the midst of the COVID-19 crisis.  In this episode, JP Kuehlwein, Marketing Institute Leader at The Conference Board, interviews Martin Karaffa, Associate Partner at Hofstede Insights. Martin has spent over 25 years in the global advertising industry working with brands such as Diageo Daimler Benz, Citi Financial, Johnson & Johnson, Kit Kat, Kellogg, Listerine and … yes, Purell! In this discussion, JP and Marty will discuss what brand owners should focus on as they decide what to do and talk about to their customers while they are both dealing with the pandemic. They will also talk about how different cultures, organizations and personalities behave differently in times of crisis, and how that impacts their relationships to brands and customers.

What are the most important “marketing laws” that brand owners need to know about and apply? Do loyalty programs work? Should STP” (segmentation, targeting, positioning) remain the holy grail of marketing – and why not?  Join our Marketing Institute Leader, JP Kuehlwein, as he sits down with Dr. Byron Sharp, Professor of Marketing Science, and the Director of the Ehrenberg-Bass Institute, at the University of South Australia, to discuss his new book, How Brands Grow: What Marketers Don’t Know, which offers his unique perspective on these questions and many more.

Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand people, brands and the future of marketing, listen to our conversation with Ivan Pollard, Chief Marketing Officer of General Mills. Ivan believes that the future is rather bright for large, traditional scale players, such as his very own company. He also believes that creativity, equity, and relationship building are essential ingredients for long-term brand success, critical qualities often overlooked by many agencies and the start-ups they chase. These are just a few of the topics Ivan and JP Kuehlwein, leader of the Marketing Institute at The Conference Board, cover in this fascinating discussion. Tune in to hear Ivan’s position on whether the role of the CMO is evolving, should the “FANGS” (Facebook, Amazon, Netflix, and Google) be disbanded, and (breaking news here!), what does Ivan eat for breakfast?

"Ad Contrarian" Bob Hoffman joins host JP Kuehlwein to discuss Laughing@Advertising, a collection of his most irresponsible and inappropriate blog posts, essays, and cave drawings. In a world overrun with "influencers," "disruption," and analytic mumbo-jumbo, Bob offers a hilarious, serious critique of modern advertising that touches on privacy, ageism, social media, and much more.

Join Patrick Hanlon, senior advertising executive and founder of Thinktopia, as he sits down with The Conference Board Marketing Institute Leader, JP Kuehlwein, to discuss his latest book which reveals seven definable assets that together construct the belief system that lies behind and differentiates every successful brand from those that are less effective – whether it's a product, service, city, personality, social cause, or movement.

This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it.  An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry, as JP Kuehlwein and  Virginie discuss. JP is (co-)leader of the Marketing- and Communications Institutes at The Conference Board, author, Adjunct Professor of Marketing at NYU and Columbia University and founder of strand strategy advisor Ueber-Brands.

In this “Influencers” podcast JP Kuehlwein talks with Sangeet Paul Choudary about the unique and exponential business- and brand building opportunities the platform business model offers – but also its limitations.    Web-based platform businesses seem to have grown into becoming dominant players in the most diverse industries like transportation (think Uber), hospitality (Airbnb), social media (Facebook), entertainment and communication (Apple and iTunes) or knowledge management (Google), retail (Amazon) and so forth.  They have become some of the most highly valuable assets in the world – it seems like overnight.  -- No wonder that there is an army of start-ups trying to convert yet more sectors to be organized by the platforms they design.  And no wonder that traditional manufacturers and service providers try to figure out how to counter this development or – increasingly – get ahead of it and become platforms themselves.  Jp and Sangeet will talk about the essential components of platform business and how to harness ‘network effects’.  They will discuss how to predict if a platform will grow to become a desirable brand and financially attractive business long-term.  What drives the success of an Amazon, Uber or Facebook? How can traditional ‘pipeline businesses’  compete?  What are the  vulnerabilities and downsides of this business models when it comes to branding, financials, operations and organization?    JP Kuehlwein is Leader of the Marketing and Communication Institutes at The Conference Board and Principal at Ueber-Brands Consulting, New York. He consults, writes and teaches on the subject of brand elevation applying over 20 years of marketing and management leadership experience in the Consumer Products industry. His clients include CPG blue-chip and platform-based start-ups, alike. Sangeet is a consultant based in Singapore and entrepreneur in residence at the renowned INSEAD Business School as well as a fellow at the Center for Global Enterprise. He has co-authored what has become the ‘bible’ on how platforms work -- entitled “Platform Revolution” in 2017 together with Prof Geoffrey Parker of Dartmouth and Prof Marshall Van Alstyne of Boston College and continues to research what drives success and failure in the platform space. www.platformthinkinglabs.com. To get an invite-only access and a 100% discount code to Sangeet's course on platforms, write to liz@platformthinkinglabs.com with the Subject: Playbook Access. 

My guest today is a global brand and business builder, recognised strategy expert, author and speaker.  He has more than 20 years of hands-on experience in successfully creating or re-staging brands that have grown to generate over a billion dollars in combined incremental sales annually around the world. In our chat we learn what the Uber brands are doing and that it isn’t always wise to follow every whim, need and trend of the consumer.  Please welcome JP Kuehlwein. Bio JP Kuehlwein is a global brand builder, accomplished business leader and recognised strategy expert. He has a 20+ year track record of creating or repositioning brands that then win in the market. JP’s diverse experience ranges from introducing the concept of disposable diapers and Pampers brands to India and South-East Asia to reviving an iconic New York Hair Care and Prestige salon services business. Before co-founding the brand consultancy ‘Ueber-Brands’ in 2016, JP was Executive Vice President of Frédéric Fekkai and Managing Director of Global Strategy; Innovation, Premium Products at P& G. Based out of New York City, JP Kuehlwein is on the industry advisory board of the Fashion Institute of Technology (FIT, NY), the CMO Council (San Francisco) and L2 Inc. (NYC) as well as an External Director of Smith & Norbu, a Hong Kong-based maker of luxury optical frames and accessories. JP Kuehlwein has co-authored the best-selling “Rethinking Prestige Branding – Secrets of the Ueber-Brands”, which is becoming a marketer’s reference book. It reveals the success drivers behind some one hundred premium brands across industries. With his co-author Wolf Schaefer, JP advocates to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance. Their blog-cast ‘Ueber-Brands’ and related events are sought-after by marketing leaders around the world. JP is regularly engaged in consulting, public speaking and teaching in English, French and German. His talks are lively with many practical examples and particularly popular with the big mass marketing groups. He has been named ‘Inspiring Marketer of the Year 2015’ by the Association of National Advertisers / The Internationalist. Recorded: 11th April 2019 Links: More about JP Kuehlwein Rethinking Prestige Branding More about Maria Franzoni Ltd Connect with Maria on Linkedin Connect with Maria on FaceBook To book any of the speakers featured on the Speaking Business podcast, click here

JP Kuehlwein of Ueber-Brands discusses the importance of brand strategy to engage customers and build successful social enterprises.

This episode features JP Kuehlwein in a very interesting interview about “Rethinking Prestige Branding”. Ken talks about the hot topic of hashtags and trademarks. Also, I just reached 100 subscribers on my newly created YouTube channel. I add a video every Thursday. Current videos include videos about searching for similar earlier trademarks for free, monitoring [...]

“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and DJ Waldow. These two innovative marketers have joined forces as part of the team at Zignal Labs, a realtime digital story-tracking platform. I couldn’t wait to learn about the realtime branding possibilities, politics, and everything in between from Tim and DJ. About Tim Hayden and DJ Waldow With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founder of new ventures such as NION Interactive, GamePlan, and 44Doors and a catalyst for innovative change within some of the world’s largest brands. Along with past guest Tom Webster, he’s the co-author of The Mobile Commerce Revolution. DJ Waldow is an alumnus of the University of Michigan, a knowledge craver, a sponge, and a lover of beer, coffee and people. He’s also a seasoned digital marketing pro with a career that’s taken him from Bronto to Blue Sky Factory to Marketo. With Jason Falls he’s also co-author of The Rebel’s Guide to Email Marketing. DJ was also my co-host on my first podcasting venture, The Work Talk Show. Tim and DJ have recently joined forces to lead marketing and brand building at Zignal Labs, serving as VP of Marketing and Director of Marketing respectively. Zignal Labs is a realtime, cross media story-tracking platform that enables brands to quickly spot trends, see relevant stories unfold, and take action. Brands who use the Zignal Labs platform include Bacardi, Citrix, and HP. Those interested in Zignal can learn first hand at the Social Brand Forum this October in Iowa City, Iowa, where Zignal joins us as a sponsor. Tim and DJ will be on hand to share real-time insights from the event. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Kogan Page Marketing gave us a shout on Twitter about our recent episode focused on luxury branding featuring JP Kuehlwein. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!

“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age. Brand strategist and author JP Kuehlwein joined us for a discussion on this very topic. About JP Kuehlwein JP Kuehlwein is Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidiary of Procter and Gamble. He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation – Premium Consumer, spearheading Procter & Gamble’s capability and business development in the premium brand space. JP is a recognized strategy expert, global brand builder, and accomplished marketing leader. He has a 20+ year track record of translating consumer and branding insights into transformational propositions that win in the market. His experience spans from introducing a new-to-the-world food wrap to the US -or- disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent or portfolio strategies for Beauty and Lifestyle categories. JP is a regularly involved in guest lecturing, consulting, and public speaking in English, French, or German. He is co-author of the book Rethinking Prestige Branding – Secrets of The Ueber-Brands which reveals the drivers of sustained success of modern premium brands across industries. As We Wrap … Recently our friend Gabriel Tesser Felix gave us a shout on Twitter about our recent episode featuring Marc Hershon. Thanks for listening Gabriel! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet!

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco Rubio, and Rand Paul are just a few of the candidates who are turning to Snapchat in the upcoming race. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s the full story on the Martin O’Malley Snapchat campaign announcement (CNN). The campaigns aren’t the only ones embracing Snapchat — Campaign Coverage via Snapchat Could Shake Up the 2016 Elections (NY Times). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about luxury branding with JP Kuehlwein. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!