Podcasts about urgency based selling

04-17-2024 Andy Gole Learn more about the interview and get additional links here: https://usabusinessradio.com/exploring-the-world-of-urgency-based-selling/ Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ

Sean Fetcho joins #Clockedin with Jordan Edwards and discusses about how to create an incredible life through Travel and Experiences while Building a Business of His Passion. How to live an intentional life? Sean's shared passion for the evolving healthcare industry and for building early-stage companies prompted him to drive explosive growth for Verséa over the past few years.Prior to Verséa, Sean's roster of early stage and start-up companies includes multiple industries spanning from Agrotech, online consumer magazines and finance.Sean successfully created, launched, and oversaw 8 highly successful print and digital publication that targeted oncology, pain management and cardiology professionals, all of which remain in circulation today. He was then recruited into a Continuing Medical Education (CME) company where Sean developed and executed on new revenue streams that helped structure the business for an exit. Within 3 years, Aventine (PAINWeek) sold to a publicly traded company on the London Stock Exchange.In his earlier years before healthcare, Sean was part of the launch team for Red Bull USA and a co-founder in a revolutionary packaging company that sustains the shelf-life of perishables all while killing off any food borne pathogens while in transit.Sean attended University of Westminster and Towson University with degrees in Economics & Psychology. He participated in Columbia University's School of Business training programs for executives and advanced training in Neuro-Linguistic Programming, Urgency-Based Selling, Strategic Intuition, Management, Sales, and Business Development.Sean is an avid traveler for both business and pleasure and is thankful to have been to all 50 US states and 90+ countries. In his spare time, he enjoys playing the drums, snowboarding, tennis, basketball and spending time with his fiancé, dog Sir Monte and soon to be son due at the end of 2022.How to learn more about Versea: https://www.versea.com/  To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call

What can we do as leaders if there's no crisis to motivate our team members to be the best versions of themselves? In this Expert Insight Interview, we welcome Andy Gole, creator of the Urgency Based Selling system.

Karl Fitzpatrick interviews Andy Gole about the principles of his Urgency Based Selling model, why salespeople are heroes and his new book Innovate Now: Scale Up with 16 Breakthrough Sales Techniques

To Read This Episode's Transcript: Click Here Back with us again is Andy Gole, of Urgency Based Selling. He’s been helping business owners improve profitable sales for the last 27 years. Andy is also a Vistage member, is the author of “Innovation Now,” and has a storied history in all areas of selling. He has important information regarding sales during Covid to share. In his interview, Andy discusses some reasons why you should still be reaching out to your clients, despite the current crisis. He explains the idea that if you may be able to help them succeed, there is no reason you shouldn’t reach out. Andy gives powerful insight on the power of creating a sense of urgency when selling and discusses the central paradox of selling. Additionally, in light of the increasingly virtual world, Andy also has some tips for more successful email campaigns. Don’t miss out on Andy’s powerful tips that will help you increase your sales. 1-Minute Sections: 5:28-6:32: The central paradox of selling. 7:26-8:28: Payments in Kind and how they can help level the playing field. 10:27-11:31: When you should reach out to your clients, specific to Covid considerations. 16:25-17:21: The economic return and the “Double Slingshot.” We've built a special collection of 20 minute interviews from members of Provisors and Vistage speakers. To see the directory and choose an interview visit ExitCoachRadio.com Are you and your Company Transition-Ready? Click Here for a free report & assessment!  

  Andy Gole of Urgency Based Selling shares important information for raising your sales results.

This podcast episode is a bit out of the ordinary I would say, then again, maybe it'll end up being one of the most interesting ones. Why? Andy Gole is a veteran sales trainer, educator, and more in general, a great guy. Completely unknown to me, until recently that is, I met Andy at a private conference in NYC a few months ago, whereby he briefly presented to the audience his concept of Urgency Based Selling. From his website: "For more than three decades, as a sales theorist and practitioner, Urgency Based Selling® Founder Andy Gole has taught sales professionals how to transform a bold vision for their work into breakthrough selling techniques and management strategies to achieve their goals. Andy and the expert team at Urgency Based Selling® are proud to work with organizations of all sizes, in a variety of industries." As a sales professional, I know that everything in business, at some point, starts (and ends) with (no) sales. Whether you're in Fintech, Startups, or Gaming/Gamification. Sales is eternal, and in my book, everyone is in sales in this day and age. Having some novel insights from a seasoned pro like Andy is very gratifying therefore, and beyond helpful. In my conversation, we cover in detail a selection of his key concepts: Embracing “do or die” vs. Best Efforts Overcome self-limiting assumptions The pre-mortem for confirmation bias The PIK method Risk aversion and many others are talked about in passing. After listening to my conversation with Andy, go and grab a copy of his brand new book: "Innovate Now: Scale Up with 16 Breakthrough Sales Techniques" and let me know what you've learned, and how you're going to apply this in your own situation. "Innovate Now shows how to sell for emotional intoxication! In modern culture, it’s an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface “joyous selling” is absurd. It’s an extraordinary idea! To potentially achieve emotional intoxication through selling, that is: heroic selling. What makes business development heroic is opening the closed mind, bringing the prospect who says “I’m good” to explore new ideas which lead to a higher state of well-being. This is why salespeople are heroes. Innovate Now shows how to be a sales hero. This typically requires novel new approaches to selling.Innovate Now helps the reader jump-start sales innovation. It provides new ideas you can implement immediately - like payments in kind - and methods to develop your own innovative ideas - like overcoming self-limiting assumptions and confirmation bias." Enjoy! Yvan De Munck --- Support this podcast: https://anchor.fm/WYFT/support

(https://bdacademy.pro/wp-content/uploads/2019/04/Andy-Gole.png) Andy Gole Andy Gole has helped CEOs, owners and corporate leaders for over 25 years to achieve great sales performance, while accelerating their sales process. During his career, he thoroughly researched virtually all of the popular sales processes. All have their strengths, and their shortcomings. From years of testing and evaluation, he developed the Urgency Based Selling® system, a unique approach founded on philosophies which drive and accelerate human behavior. Andy contributes original content regularly to Forbes.com and Training Industry, as well as other notable business publications. He is also a frequent speaker on the topics of business development, sales management, and selling process. Shownotes: The two must-ask questions that help accountants land new clients Useful techniques to take your accounting firm’s prospect closing rate from 20% to 80% The impact on your accounting firm of having bold visions and bold behaviours How business development can help with accounting firm recruitment and retention challenges What makes accountants different when it comes to selling What incredible business development people do each day to be successful The easiest and best way to build your accountancy practice Learn about the ‘Magic Moment of Access’ that helps accountants win more business Examples of great telephone call scripts to maximise an accountant’s chances of landing the client Why interest is the proverb of marketing and urgency is the proverb of sales How to jump-start your sales with the Urgency Based Selling system (https://bdacademy.pro/wp-content/uploads/2019/04/andy-gole.jpg) Why testimonials can be such a powerful tool to help accountants win work Steps accountants can take to avoid time wasting clients and focus on serious clients How accountants can move safe conversations to serious ones to get real results Why ‘best efforts’ is a losers game and accountants need a ‘do or die attitude’ Why accountants need to create a compelling reason for clients to ‘act now’ Explore the ‘Heroic Mindset’ endorsed by George Lucas and developed over 1000s of years Proximity bias – what is it and how can accountants avoid the dangers it present s How accountants can adopt a 4-step approving sequence to avoid any client objections Explore the difference between social selling and business selling Learn how to build a list of serious prospects and how to keep in touch with them Discover how making the prospect ‘look up’ can make a good accountant a great accountant Master the tools used by accountants to change their mindset, approach and boost sales Discover why sales culture is paramount in accountancy firms and why leadership is vital. (https://bdacademy.pro/wp-content/uploads/2019/04/andy_gole.png) Andy has an MBA in marketing from NYU and taught small business management and selling skills for 8 years at Fairleigh Dickinson University’s Rothman Institute of Entrepreneurial Studies. To learn more about Andy and his unique process, visit  www.urgencybasedselling.net (http://www.urgencybasedselling.net) or contact Andy: Phone (1) 201 415 3447 LinkedIn:  https://www.linkedin.com/in/andygole1 (https://www.linkedin.com/in/andygole1) Twitter: @AndyGole (https://twitter.com/AndyGole) Liked your Accounting Influencers Podcast Interview with Rob Brown" target="_blank">email him directly>>

You might find that prospects are not going to change their position unless they have a sense of urgency. The incumbency position is very strong, and may even consist of continuing to do nothing. Sometimes we’re not trying to take the business away from a competitor–we’re just trying to get someone to start a new behavior. To get them to change, a sense of urgency must be created, or an existing sense of urgency tapped into. Host John Golden sits down with Andy Gole to discuss Urgency Based Selling and how you can create urgency in your buyer.

Today's guest is a man who has for over 25 years, worked with CEOs, owners and corporate leaders throughout the US, helping them achieve great sales performance, while accelerating their sales process.All have their strengths, and their shortcomings and from years of testing and evaluation, he developed the Urgency Based Selling® system, a unique approach founded on philosophies which drive and accelerate human behaviour.Which sounds like he has certainly found his thing in life.But his start was a bit different for sure.As a college senior, all he wanted to do was sleep late and enjoy his last few months as a student.But this was a difficult when he was required to attend a 7am math class.So what did he do?Well the emerging sales expert convinced the Math Department to move this early morning class to a noon time slot. How'd he sell the idea?  Writing a page for his future Urgency Based Selling® playbook, he demonstrated bold behaviour. He told the school  students wouldn't register for a class that early in the morning. With no registrants, the school would have to drop the class and lose out on the registration revenues. Mission accomplished.Since his college days, he has now dedicated himself to perfecting his craft and sharing his knowledge with others.  To date, he has performed more than 4,000 direct sales engagements; he has worked with over 90 organisations.  Sometimes, they've occurred unexpectedly – even backwards.In fact, this is how he began his consulting practice. One year, he hired a new accounting firm.  Early on, the accountant tried to sell him one of their financial products.  When the sales effort fell flat, Andy convinced the accountant to hire him – and to teach the firm how to sell!  His bold vision for sales techniques, combined with his bold, confident, and determined behaviour resulted in the establishment of a new business. This business taught his accountant – and every subsequent client – how to demonstrate to customers their businesses, products, and services meet the customer's needs in a way no one else can.Which is sales!So what is the big mistake that people make when pitching a product or idea?And how can you get that person to eagerly open their wallet and increase your bottom-line, without pleading and begging?Well let's find out as we bring onto the show to start joining up dots with the one and only Andy GoleShow HighlightsDuring the show we discussed such deep subjects with Andy Gole such as:Andy shares the three types of knowledge bases that we have to overcome in our clients to be successful in sales.We discuss how important it is in business to draw a line between the social and the professional. Its not our job to be our clients friends.Andy shares a revealing story of how he went into business before he had any idea how to make it work.And lastly………..Andy reveals the absolute gold technique to convert any interest into an urgent need. Don't have those sales anywhere else than in your bank account.

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Listen now as Andy Gole explains how to give your sales team a winning competitive edge!   Are your salespeople seeing the results you are expecting from them? Did you provide excellent training, but no results? Are they having intelligent conversations with their clients or potential clients...or not? Perhaps they need a dose of Andy Gole and his Urgency Based Selling® (UBS). That’s what Andy and I are talking about in our podcast today. Listen in and see your sales soar! What is UBS, anyway? What you will hear Andy discuss is how Urgency Based Selling creates a paradigm shift for sales teams. It turns the traditional, negative perception of sales upside down by proving to salespeople that they are the heroes who ensure the continued well-being of their company.   Consider this: Sales are all about building trust. It is not the buyer’s job to figure out how you should be trusted. Rather, it is your job to figure out how to create an approach where they will trust you, convincing them that your solution will be the one solution that exceeds all the rest and helps them become the star in their company by really serving their clients. Andy explains this process and how it works. It is remarkably precise and is closely tied to how the brain builds trust, and how this trust converts into customers wanting to buy your product, service or solution. The salesperson, on the other hand, often knows how to be liked and is driven by a desire to find people who will like them. But, they often miss out on how to convert that into business results. Training can be informational or transformational. For your sales team, it has to build engagement and inspire them to change their mindset to embrace new skills. Think of sales development like a game. Your folks have achieved the core skills to play but no one is winning. How can you hone in on the right skills and have them practice, practice and practice some more to really drive home the bottom line results that are all within their hands?  According to Andy, it is their bravery in the field, every day, that brings sales. Facing the unknown is what makes them brave. Once they recognize this, Urgency Based Selling gives them new knowledge and practices which make the sales process more efficient and effective. It’s a singular sales training experience that gives your sales team a competitive edge. A little background on Andy Andy Gole is the founder and president of Bombadil, LLC, which was established in 2004. His experience brings a unique blend of both the theoretical university professor and street-wise sales warrior to sales training and consulting. Andy’s expertise has helped senior leaders and business owners re-energize their sales efforts and create a corporate paradigm shift in their sales approach. He coaches sales teams on how to engage clients in serious conversations, a practice which leads to measurable, profitable sales increases.  Though he describes himself as a sales theorist, his approach, the Urgency Based Selling System, is built on the more than 4,000 direct sales engagements Andy has personally performed. As he will tell you, his greatest reward is helping sales teams accomplish results they considered impossible to achieve. Andy has been a Vistage speaker since 2009. When clients work with Andy, they can expect:  salespeople doubling their closing ratios sales increases, typically, of 10-20% the client’s selling becomes a defendable position. (Analysis shows that even up to 6 years later, the competition can’t emulate the process!) To learn more about Andy, check out his website: www.urgencybasedselling.net For additional insights:  Entrepreneurs: Think Corporate Culture First, Not Last  Podcast: Mike Scott: Creating a Culture of Accountability  Podcast: Cynthia Forstmann—How Can Archetypes Help You Achieve Your Goals  Additional resources: Andy's website My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants  Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here