Constantech

Do you have a large piece of content? If that's the case, you'll need to split it apart. https://g.page/constantech https://constantech.biz/search-engine-optimisation/

Meta descriptions are HTML elements that describe what a searcher might expect to discover on a certain page. These descriptions are used by search engines to figure out what your page is about. https://g.page/constantech https://constantech.biz/search-engine-optimisation/

Are you searching for a way to get your visitors to interact with your website? https://constantech.biz/search-engine-optimisation/

Have you battled to support email join, increment site search traffic, or get more leads? If you addressed indeed, the underlying driver of your concern might be your bounce rate. https://constantech.biz/search-engine-optimisation/

So, this is what differentiates Google Discover from Google News: where news items and content are here today, gone tomorrow or the next day. https://g.page/constantech https://constantech.biz/search-marketing/

So, encourage people, however you tastefully can, to share your content on their social media channels. https://g.page/constantech https://constantech.biz/search-marketing/

Okay. Google Discover tip for today and that is to make sure that your website can be crawled and indexed by the Googlebot. https://g.page/constantech https://constantech.biz/search-marketing/

What you see behind me here is not actually what's behind me. What's behind me is a green screen. https://g.page/constantech https://constantech.biz/search-marketing/

So, essentially, that is, apart from not being an offensive or a criminal type of content, there are a few things that you do want it to be. https://g.page/constantech https://constantech.biz/search-marketing/

The best, first thing that you can do with your website, to help your articles appear in Google Discover. Make sure it's optimised for Google Accelerated Mobile Pages. https://g.page/constantech https://constantech.biz/search-marketing/

So, all of those SEO best practices are absolutely essential for making sure that your content appears in Google Discover.

One of the things that you can do that's really helpful is to research your competitors. https://g.page/constantech https://constantech.biz/search-marketing/

So, that, essentially, is having people visit your site, your website, and actually taking the time to read or listen to your content. https://g.page/constantech https://constantech.biz/search-marketing/

Well, in short, it's going to drive traffic to your website. https://g.page/constantech https://constantech.biz/search-marketing/

So, what's the difference between Google Discover and Google News? Google Discover works in a similar way but in a different way. https://g.page/constantech https://constantech.biz/search-marketing/

A vital tip for having/helping your content appear in Google Discover. And not only that; it's just a great SEO tip for you in general. https://g.page/constantech https://constantech.biz/search-marketing/

Well, you need to have useful content and visually appealing content. That's the first couple of things. https://g.page/constantech https://constantech.biz/search-marketing/

Over the next few weeks, I'll be talking about how you can optimise your website for it to appear in Google Discover. https://g.page/constantech https://constantech.biz/search-marketing/

Create outstanding content. So, content that is very informative. And useful. https://g.page/constantech https://constantech.biz/search-marketing/

First thing that you can do to help yourself with the Google Discover, and getting your site in, and your content into Google Discover, is by actually using the service yourself. https://g.page/constantech https://constantech.biz/search-marketing/

Hey. Now, a great Google product, that will really help your website's visibility. And traffic to your site. And therefore your search engine optimisation. Is called Google discover. https://g.page/constantech https://constantech.biz/search-marketing/

Why did google rebrand their Google feed feature and become Google discover? Well, it became obvious that it was very popular. 800 million users. https://g.page/constantech https://constantech.biz/search-marketing/

So, what is Google Discover? It has a focus on learning from people's past searching habits, to present more relevant content to them. https://g.page/constantech https://constantech.biz/search-marketing/

I'm actually going to do a mini-series on Google Discover, shortly, in the near future, and that will actually go across a few weeks. There's that much to it. https://g.page/constantech https://constantech.biz/search-marketing/

Okay, here's a great little SEO tip for you with your website and that is to visualise your sitemap. https://g.page/constantech https://constantech.biz/search-marketing/

Do all that you can to improve the amount of time or increase the amount of time that people stay on your website. https://g.page/constantech https://constantech.biz/search-marketing/

SEO tip for Brisbane... And today it's a bit of a technical one, and can't really avoid it being technical, so just take it at face value. Dont miss it check out the video!!! https://g.page/constantech https://constantech.biz/search-marketing/

I think we're all aware that backlinks are a valuable SEO tool. So, a great way to do that is to put audio recordings onto podcast channels. https://g.page/constantech https://constantech.biz/search-marketing/

So, they're keywords and key phrases that have a reasonable number of people searching for them, but not many people using them in their content. https://g.page/constantech https://constantech.biz/search-marketing/

One of the things that it'll do, which is really helpful, is to help you find hidden terms. https://g.page/constantech https://constantech.biz/search-marketing/

So, these are sensational words, believe it or not. It's an extraordinarily simple SEO tip. https://g.page/constantech https://constantech.biz/search-marketing/

Uncover the People Also Ask type of keywords. So, you would probably be best served to use an online tool to help you with this. https://g.page/constantech https://constantech.biz/search-marketing/

Optimise your content for keyword relevance. They're key phrases that you need to use. https://g.page/constantech https://constantech.biz/search-marketing/

Have topic and year headings on your articles on your website. So for example, what I'm doing here. I would have search engine optimisation tips for 2021. https://g.page/constantech https://constantech.biz/search-marketing/

When you appear on the search engine results page you want to make sure that you're using all of the real estate that it's available to you there. https://g.page/constantech https://constantech.biz/search-marketing/

So, lots of people like to have their say. And a comment section allows them to be able to do that. https://g.page/constantech https://constantech.biz/search-marketing/

So, doing comparisons. That's a great way to structure your content. So, that's the type of, this one, or that one. Type of content. https://g.page/constantech https://constantech.biz/search-marketing/

Otherwise known as pillar and cluster content. So, it's that referencing with your other cluster articles, that give that pillar article, its heightened importance. https://constantech.biz/search-marketing/

So you're tip for search engine optimisation in Brisbane today. Is to distinguish between quality and useful content. So quality content may not necessarily be useful. For instance, where to locate the star, different stars in the sky in the night sky, for instance. Might be some quality content there, but not as useful as what type of telescope to be able to use to go and see those stars. So try to make sure that you, that you have quality content, but always be sure that your content is useful. So there you go, useful is better than quality.

Brisbane search engine optimisation tip for today. And it's something that could be detrimental to you, if it's allowed to get away, and that is broken links. So both internal links, so when you have a link on a page on your website that points to a page another page on your website, or external links. That's a link that's pointing to another website. So it's important to every now and again, check your website to see if there's any broken links. If you have a WordPress website, there are plugins that will periodically check for broken links for you, and and give you a message to alert you to that. So if you have broken links on your website, Google takes that as a signal of and neglected website. So make sure that you don't have broken links, on your website.

SEO Brisbane tip for today is references and sources. So when you have articles on your website, if you've sourced information from other places, then put links at the bottom of the article, to those sources. And any references for any little bits, in the article for instance. Like the way that you see on Wikipedia, they have lots of references and sources in their articles on Wikipedia, and that's exactly the same way that you want to do it for your website. Google assesses that, as you having taken the time to do good research, and then also give credit where credit's due and attribute those sources, by a link back to that source. It also will be a quality outbound link on that page. So make sure if you've sourced material from elsewhere, then you give credit where credit's due, and put references and sources with those articles.

Search engine optimisation Brisbane tip for today. It's about readability. It's the readability of your website and pages on your website. So readability is determined by a number of things. Like the size of the font. How well that the text is laid out. Colours, and also the context of the text, and what reading level it's it is aimed at. So and with the reading level, you need to assess where you think your potential visitors are at with their reading level. Because the more in tune you are with them on the reading level, the more likely they are to read all the way through and then click on a link, to do something on your website. And that will be a positive for your search engine results ranking. But also, Google assess the general reading readability of web pages and articles. So there are services on the internet, which will help you assess the readability of your web pages.

Ok, now this is a relatively new part of search engine optimisation. And that is to have what's known as pillar content. So you pick a page on your website as being the pillar content page, and then when you write articles, and publishing as blog posts on your website, and they relate to the content on that pillar page. Make sure that you have a link on your article content back to that pillar page. And then, as you create more articles that relate to that pillar page, and you put links back to that pillar page from your articles, that builds up the number of what's known as internal links to that page. And that says to Google that, that pillar content page is important. And it's the most important page on your website when it comes to that type of content. And that will help Google to index your site properly, and see you rank better in Google search for that page.

Brisbane SEO tip to finish off the week. And it's about the quality of outbound links. So there are links on your website to other web sites, and having those links to websites which are quality websites will be beneficial to you. Too many outbound links or too many outbound, and too many outbound links to poor quality websites are going to be detrimental to you, in the search engine results page. So that's where you want to perform positively, is in the search engine results page. So make sure that, your outbound links are to quality websites.

Ok, today's SEO tip for you is mobile usability. You know you want your website to look right on a mobile device. And you have either a specific mobile version of your website, or you have a responsive website. But then you need to also go and check that it is usable, and usable, as you intended to be usable on a mobile device. And that if you have any pop-ups for instance, they're not so big, they are covering the whole screen on a mobile device. And it doesn't take a very big pop-up, to cover the whole screen. Because then you won't be able to actually do anything on that page if the pop-up is over everything else. So, you need to actually go through your whole website on a mobile device, and make sure that the site is actually usable, on a mobile device. More than being just responsible, responsible? Responsive. More than just being responsive. It needs to be usable.

Brisbane SEO tip for today. And it's an important tip this one. Actually it's about optimising your images, and making them as small in file size as possible, while still having a good enough quality to be attractive. So there are websites that will do that for you, which will optimise your images. If you have a WordPress website, there's plugins that will automatically optimise images when you upload them to your WordPress website. And the size of the images on your web pages are going to be influential, in how fast that web page loads. and the faster it can load, the better Google likes it.

Hey here's a great thing that you can do to help boost your SEO. Your search engine optimisation. And that is to have some multimedia with your article. Be that a picture or photo for instance. Or a graphic, an infographic, or preferably, it's video, because video is the number one piece of multimedia when it comes to helping your SEO. There's been studies done, that have shown that having some sort of multimedia with your article definitely helps boost that. Google recognises that that's content which is going to be more engaging for users, and more likely to be useful for people, so use multimedia with your articles.

Brisbane search engine optimisation tip for today. Page load speed. So Google looks at how long it takes to load a page on your website and makes either a positive assessment, or negative assessment. Obviously, so you might feel the urge to put a whole bunch of graphics onto a page with an article to pretty it up and make it more engaging. But if that slows down the speed of the page to load, then Google's going to markdown that page. It needs to load quickly. It still needs to be engaging, but it needs to load quickly. And it's a factor that Google has made more and more important in recent years. So especially with the rise of mobile, and the amount of time that people search and browse the web on mobile. So page loading speed and particularly page loading speed on mobile, is a very important factor in Google search ranking now days.

SEO Brisbane tip to finish off the week. And it's about duplicate content. So if there's a one piece of duplicate content on your website, so that's content that either in whole or mostly matches the content on another page in your website, then that's not going to be detrimental to you. Google will just pick one or the other, as the relevant page. If there's a lot of those instances of duplicate content on your website, then it will be detrimental to you. So be mindful of that. That you don't have duplicate content. There are services on the internet that can check for duplicate content on your website for you. So it's an easy way to find out where it is, and tidy it up. So make sure that you don't have duplicate content on your website.

Today's tip for your SEO in Brisbane, is to make sure that your articles cover the topic in depth. So when you talk about a subject, or write about a subject, make sure that you also cover information that's related to the subject. It may not necessarily be what you're talking about directly, but it is, the things that your subject might affect, or things, that might affect the subject that you're talking about. So, you give more than just the basic piece of information. You try and give us as much and as extended piece of information as you possibly can. And that all helps Google to recognise your content as valuable content. That's it for today.

SEO Brisbane red hot tip for today. So content length. So when you have articles on your website, what's the ideal length for them to be? Now there's been lots of research done around this, and quite a bit of that research shows that somewhere between 1500 and 2000 words is ideal length. However, when Google says content is king, and you ask, what type of content? And how much content? The answer that Google gives to how much, is more than your competitors. So that's the real key to content-length. It doesn't matter about really the 1500 to 2000. It matters that you're doing more than your competitors. And obviously, that it's a better quality than your competitors. So there you go. That's my red hot tip. For content length... More than your competitors.