Humanizing Brands

Every new generation that enters into the marketplace has its own interests and brands are constantly looking for ways to meet their customers and connect with them through their likes. Global brands are not shy about tapping into this newest category of influencer marketing.

Starting a brand is always a tough task but this mastermind, Inner Success Project laid one of the strongest brand foundations in order to enter the marketplace with distinct gusto by creating a swift delivery in brand awareness, messaging, and customer loyalty.

Wearable tech is the next wave of brands that innovating new customer needs. What to know what brands are out there making noise and getting creative? Check out the latest episode for our BEST in wearable tech.

Do-good brands are better at creating deeper relationships with customers. But too often brands grapple with the idea of can we be "do-good" brands yet also make a profit? The answer is yes and this episode is sharing with you the 7 best strategies why it's worth being a do-good brand.

Happiness is an emotion that we all want and it's no different for your customers. When brands are happy brands customer can't get enough of you. In this episode, you'll learn the top happiness strategies that global brands are using to better connect with customers.

Co-branding is back! It's a trending marketing strategy that more and more brands are building into marketing plans. It's simple, effective and the results speak for itself. So how can brands implement this strategy? In this episode, we'll talk about how to co-brand and what you need to do to be successful when it comes to co-branding.

Brands that create happy experiences for customers have the potential to leverage that to build customer loyalty, increase sales and even create better word of mouth marketing.

This episode we're going to explore how brands reach Gen Z's, what's important to them and different ways brands can build better relationships with this generation.

Brands and businesses are constantly looking at trends and it's no different when it comes to your marketing strategy. So far for 2019, there are 7 trends that are going to be strong. You want to make sure that your brand is taking advantage of these.

We hear about so many brands launching these days, but there's not a lot out there about businesses run by teens. So we scoured hundreds of brands and discovered these amazing businesses doing good in the world.

Cute things give us joy and there's a marketplace for all things cute. Matter of fact it's an ever-growing marketplace that attracts millions whether it"s a cute puppy or a photo of a cute baby, it'll have us all going "awwww."

Whether it's beauty, fashion, food, or tech there's a new brand born almost every day. So we went out to find the hottest indie brands in NYC. These brands are making noise, doing good for the world, and changing lives.

Sports has been around for centuries but today we are taking sports to a whole new level. This new category is about to spin heads when you hear what's happening in the esports gaming world.

Many brands that just start in the market have limited revenue to spend on marketing. In this episode, we talk about some of the grassroots marketing strategies that startups have used and generated success from it.

Entering into 2019 there are some new trends in influencers marketing that brands should know about. There are new types of influencers entering the market that brands are looking to partner with. Make sure you know the different types of influencers that will fit your marketing budget for 2019.

As we head into 2019 Gen Z's will be the focus for many brands as they figure out how to market to this generation that is significantly different from their Millennial counterparts.

Emotions have the power to create memories and brands who want to stay top of mind for the consumer need to start designing experiences that will tap into feelings.

Want to know the secret formula to creating a brand story that connects, inspire, and speaks to your customer? In this episode, we'll share with you how your brand can do just that.

Getting customers' attention is the biggest asset for brands value. Big brands are creating innovative partnerships to launch the next big thing while capturing market shares and customers.

Retailers are pivoting as they gear up strategies to really embrace e-commerce and compete against powerhouses like Amazon. What’s the deal with e.comm, do retailers have a chance to compete and survive? Learn how your brand can get creative even in the era of e.comm giants.

Your story impacts your influence and is the tool to building a long term relationship with your audience. So what kind of story will you tell and how will you tell it?

Brands who humanize better connect with customers. At the end of the day customers are people so you want to be able to communicate with them. You’ll learn our best secrets to humanizing brands and allows you to implement the actions steps right away.

Creating a brand can be confusing because there are so many things that go into branding. In this episode, we’ll focus on the 3 things to master before your brand goes to market.

Content marketing will continue to be strong for 2018. Do you have a strategy? What happens when the content you put out there doesn't connect with your audience? Learn what to do when there's a content disconnect.

We all know about influencers but are they really worth the investment? In this episode, we’ll talk about why influencers get all the love and how you can work with them if you have a small marketing budget.

The last 3 years the idea of co-branding has become somewhat of a trend. Brands are open to working together to accomplish a common goal. Does the idea of co-branding really work?

Drone marketing isn't something new but it's being used in very innovative ways by brands globally. But do you know the rules to droning?

As we come into the new year is your brand fully prepared to be in a position of power? If not find out how.

VR is the next hottest thing to watch for in the next couple of years. But what if you don't have the budget to create a full-blown VR immersion experience? We got the secrets on how you can use VR and make it a seamlessly easy process for customers.

Check out how retail brands are getting creative to survive this slumber. Is there any saving retail anymore when e-comm and a-comm is the new wave of retail experiences?

Want to know what's trending, listen in on what brands are doing for the upcoming year and align your brand's experience with what customers are demanding. Be in the know now and prepare for the future.

Do you ever wonder how a branding expert thinks? This podcast will unveil a small part of a branding expert's brain.

When you're starting a business it's very easy to do Google research and simply copy what another brand got right. In this episode we talk about why that's not the way to go.

Influencer marketing is a hot trend that isn't going away anytime soon. In the future it will be a must have staple built into your Marketing plan.

The Innovation Festival recently held in NYC led an outstanding conference about how brands can continue to lead with optimism. We share some of the golden nuggets of what we learned there.

If you your brand needs a boost in connecting with people. How can your story reshape the way your brand communicates with people? This episode will show you how to reshape your brand story.

The biggest question every brand asks themselves is what should I call myself. The process can be a challenge but check out how you can avoid making naming mistakes.

Branding doesn't have to be complicated. In fact we took out the guess work of branding and broke it down for you in simple steps.

Get the secrets on what it takes to create the best personal brand and stand out. Find out how Richard Branson of Virgin creates his personal brand.

Strategic partnerships only work if you do something with the collaboration. Find out if your brand is suffering from the serial strategic partnership syndrome and how you can remedy it.

There's a reason why brands fail to launch no matter how great their products or services are. Is your brand meeting all these touch points?

How will your brand create change with new consumer demands from gender neutrality to body positive messaging bog box brands are listening and making changes to how they brand.

It's time to start strategizing how your brand will market to the next generation. As Gen Z'ers usher in a new era of lifestyle and how to consume content on hyper speed.

Too often people think branding is just about the logo, fonts, colors or website. But there's so much more that goes into branding.

It's important to have great products or services but building a strategy around how your brand will humanize itself is an essential part of branding.

This is a topic that so many people are talking about but how powerful are social influencers? Do they really have that much pull? Are they well worth the hype?

You know how it goes. Summertime beach toned bodies are out and about but is your brand beach tone ready?

This episode with give you the steps you need to take to turn a hater to someone who falls in love with your brand.

The number one challenge brands face is how can they stay top of mind when it comes to their customers. This episode will address very easy ways you can be an unforgettable brand.

If you're just starting to build your business, the biggest question is how can we get people to know about us. In this episode we're going to give you simple tips you can implement right away to building your brand.