Landing Page School Podcast

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Get bite-sized insights on landing page design, A/B testing, and conversion optimization that you can start using right away. If you want to convert more website visitors into customers, this is the school for you!

Nicholas Scalice: Growth Marketer and Founder of Landing Page School and Earnworthy


    • Nov 5, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 14m AVG DURATION
    • 101 EPISODES


    Search for episodes from Landing Page School Podcast with a specific topic:

    Latest episodes from Landing Page School Podcast

    Hotjar and Landing Pages

    Play Episode Listen Later Nov 5, 2021 13:23


    On this episode, discover how a behavior analytics tool such as Hotjar can help you improve your landing pages.0 - - - - -

    Run Big Tests

    Play Episode Listen Later Oct 22, 2021 8:11


    On this episode, find out why your A/B tests may not be working and what to do about it.- - - - -

    Getting More Phone Calls

    Play Episode Listen Later Oct 8, 2021 11:01


    On this episode, I share 10 ways to drive more phone calls from your landing pages.- - - - -

    Design & Message Match

    Play Episode Listen Later Sep 24, 2021 10:36


    On this episode, we explore a simple concept related to design and messaging that could be hurting your landing page conversions and how to fix it. - - - - -

    7 Quick Landing Page Tips

    Play Episode Listen Later Sep 10, 2021 17:52


    On this episode, I share 7 quick landing pages tips that can help you turn more of your website visitors into leads and customers.- - - - -

    Conversion Boosters

    Play Episode Listen Later Aug 27, 2021 17:19


    On this episode, I share 4 easy-to-implement tactics (and 12 tools) that can help you get more leads and sales from your landing pages.- - - - -

    What is A/B Testing?

    Play Episode Listen Later Aug 13, 2021 13:31


    On this episode, we look at A/B testing, what it is, and how it can help you improve your landing pages.- - - - -

    The 5 Types of Landing Page Tools

    Play Episode Listen Later Aug 6, 2021 15:01


    On this episode, I share 5 types of landing page tools you should know about.- - - - -

    SEO vs. CRO

    Play Episode Listen Later Jul 30, 2021 17:35


    On this episode, I'll answer the difference between SEO and CRO and answer the question of whether or not you should optimize your pages for search engines and conversions at the same time.- - - - -

    The 4 Types of Landing Page Tests

    Play Episode Listen Later Jul 23, 2021 12:55


    On this episode, I cover the 4 types of landing page tests and when to use them.- - - - -

    The 7 Question Landing Page Framework

    Play Episode Listen Later Jul 16, 2021 13:10


    On this episode, I share 7 important questions that every landing page should try to answer.- - - - -

    What Is a Landing Page?

    Play Episode Listen Later Jul 9, 2021 8:53


    On this episode, I'll share my definition of what a landing page is and break down all the details.- - - - -"A landing page is an independent, campaign-specific destination that persuades a member of a target audience to take one clearly defined action."

    Why I'm Relaunching the Podcast

    Play Episode Listen Later Jul 5, 2021 8:26


    On this episode, learn why I'm relaunching this podcast, what I'll be covering, and how you can get your landing page questions answered.- - - - -

    088: Countdown Timers

    Play Episode Listen Later Apr 28, 2020 15:32


    On https://landingpageschool.com/088, I share everything you need to know about countdown timers and whether or not they can help you increase your landing page conversions. Get the show notes here.

    087: Macro vs. Micro Conversions

    Play Episode Listen Later Apr 20, 2020 13:18


    On this episode, we explore the difference between micro and macro conversions and what this means for your landing pages. Get the show notes.

    086: Sticky Bars

    Play Episode Listen Later Apr 8, 2020 14:53


    On this episode, learn how you can use sticky bars to quickly get an important message in front of your landing page visitors, as I explore 5 tools that help you do exactly that. Get the full show notes!

    085: Design Feedback Tools

    Play Episode Listen Later Mar 9, 2020 14:22


    On this episode, learn exactly which tools I recommend for getting helpful feedback on your landing page designs, from clients, coworkers, or pretty much anyone! Get the full show notes here!

    084: Why Screen Resolution Matters

    Play Episode Listen Later Feb 24, 2020 11:07


    On this episode, find out how to leverage your analytics data to optimize your landing page designs for the most common screen sizes. Get the full show notes here!

    screen resolution
    Podcast 083: Unique Advantage

    Play Episode Listen Later Feb 10, 2020 8:13


    On this episode, find out how to stand out from the competition by creating a unique advantage on your landing pages. Get the show notes here!

    082: Run Big Tests

    Play Episode Listen Later Jan 27, 2020 10:24


    Are you trying to improve your landing page by running tests, but just not getting the results you expected? Maybe your tests aren’t big enough. Find out what I mean on this episode. Get the full show notes here!

    081: All About Hotjar

    Play Episode Listen Later Jan 13, 2020 15:15


    On this episode, we explore a tool called Hotjar that should be in every landing page optimizer's toolbox to gather more insights and feedback from your landing pages. Get the full show notes here!

    080: The Power of Branding

    Play Episode Listen Later Dec 19, 2019 15:13


    On this episode, we explore the power of branding and how a strong brand identity can help you get more leads and sales with your landing pages. Get the show notes here.

    079: What is Smart Traffic?

    Play Episode Listen Later Nov 27, 2019 12:42


    On this episode, we explore how A.I. is changing the way we run landing page tests, first by looking at a new feature from one popular landing page tool called Smart Traffic. Get the full show notes here!

    078: All About Popups

    Play Episode Listen Later Nov 13, 2019 14:05


    On this episode, we explore the world of popups and whether they help or hurt your landing pages. For full show notes, visit https://landingpageschool.com/078

    077: Back to the Basics

    Play Episode Listen Later Oct 30, 2019 12:30


    On this episode, we go back to the basics to see what makes a landing page convert. Get the full show notes here.

    076: Don't Be Creative

    Play Episode Listen Later Sep 18, 2019 15:39


    On this episode I share 2 different approaches to writing copy for your landing pages, and why one of them may be costing you money. For full show notes, visit https://landingpageschool.com/076

    075: Five Second Feedback

    Play Episode Listen Later Aug 28, 2019 15:21


    On this episode, I share 3 ways you can run a 5 second test on your landing pages, and how this can help you increase conversions. For full show notes, visit https://landingpageschool.com/075

    074: The Traffic Problem

    Play Episode Listen Later Aug 21, 2019 12:05


    On this episode, I share why getting traffic to your website or landing page is important, but why it's only half of the problem that modern marketers and business owners are facing (and what you can do about it). For full show notes, visit https://landingpageschool.com/074

    073: 5 Things to Remember Before Running an A/B Test

    Play Episode Listen Later Aug 14, 2019 12:09


    On this episode, I share the more important things to keep in mind before you plan or launch an A/B test on your landing page. For full show notes, visit https://landingpageschool.com/073

    072: Tools for Testing

    Play Episode Listen Later Jul 31, 2019 17:38


    On this episode, I share 9 tools you can use to test and optimize your landing pages. For full show notes, visit https://landingpageschool.com/072

    071: Don't Be Salesy

    Play Episode Listen Later Jul 24, 2019 12:57


    On this episode, I share 5 tips for how to get people to take action on your landing pages without resorting to salesy or spammy tactics. For full show notes, visit https://landingpageschool.com/071

    070: Urgency, Scarcity, and FOMO

    Play Episode Listen Later Jul 17, 2019 12:17


    On this episode, we look at three important psychological principles that can help you increase your landing page conversions. For full show notes, visit https://landingpageschool.com/070

    069: Choosing a Landing Page Tool (Part 3)

    Play Episode Listen Later Jul 10, 2019 15:43


    On this episode, I help you choose between some of the most popular WordPress landing page builders, such as Elementor, Divi, Thrive Architect, and Beaver Builder. For full show notes, visit https://landingpageschool.com/069

    068: Decision Friction

    Play Episode Listen Later Jul 3, 2019 15:22


    On this episode, we look at the concept of decision friction, and how it could be preventing your landing page visitors from taking action. For full show notes, visit https://landingpageschool.com/068

    067: Conversational Forms and Bots

    Play Episode Listen Later Jun 19, 2019 14:45


    On this episode, I explore 3 tools you can use to make your landing page forms more engaging. For full show notes, visit https://landingpageschool.com/067

    066: My Favorite Landing Page Advice

    Play Episode Listen Later Jun 12, 2019 16:47


    On this episode, I share my favorite pieces of advice for someone who is just starting out optimizing landing pages. For full show notes, visit https://landingpageschool.com/066

    065: SEO vs. CRO

    Play Episode Listen Later May 29, 2019 16:16


    On this episode, I'll explain the differences between SEO and CRO, and answer the question of whether or not you should try to optimize your pages for both search engines and conversions at the same time. For full show notes, visit https://landingpageschool.com/065

    064: 4 Ways to Simplify Your Landing Pages

    Play Episode Listen Later May 15, 2019 15:06


    On this episode, I share 4 ways you can simplify your landing pages to reduce cognitive load and increase conversions. For full show notes, visit https://landingpageschool.com/064

    063: Adding Social Proof to Your Landing Pages

    Play Episode Listen Later May 1, 2019 14:54


    On this episode, I share 4 types of social proof and some tips for including them on your landing pages. For full show notes, visit https://landingpageschool.com/063

    062: The 7 Elements of Design

    Play Episode Listen Later Apr 24, 2019 17:50


    On this episode, we'll look at the 7 elements of design that you need to consider when building your landing pages. For full show notes, visit https://landingpageschool.com/062

    061: Functional Testing

    Play Episode Listen Later Apr 10, 2019 16:42


    On this episode I explore the topic of functional testing; what it is, and how it can help you improve your landing pages. For full show notes, visit https://landingpageschool.com/061

    060: Checklists and Processes

    Play Episode Listen Later Apr 3, 2019 17:57


    On this episode, I explain why you should use checklists and processes when building and launching your landing pages. For full show notes, visit https://landingpageschool.com/060

    059: 3 Ways to Build Trust on a Landing Page

    Play Episode Listen Later Mar 27, 2019 14:24


    On this episode, I share 3 ways to increase trust on a landing page and get more conversions. For full show notes, visit https://landingpageschool.com/059

    058: Landing Pages vs. Homepages

    Play Episode Listen Later Mar 20, 2019 13:17


    On this episode, I cover 4 ways landing pages are different from homepages and how you can use this info to improve your conversions. For full show notes, visit https://landingpageschool.com/058

    057: Why You Shouldn’t Test the Button Color

    Play Episode Listen Later Mar 6, 2019 18:17


    On this episode, I explain why testing the call-to-action button color on your landing pages is not always a good idea, and what to do instead. For full show notes, visit https://landingpageschool.com/057

    056: The Best Video Players for Your Landing Page

    Play Episode Listen Later Feb 20, 2019 12:38


    On this episode, I share some of my favorite video players for embedding videos on your landing pages, and why there are great options out there that are better than YouTube. For full show notes, visit https://landingpageschool.com/056

    055: Troubleshooting Your Landing Pages

    Play Episode Listen Later Feb 13, 2019 19:10


    On this episode, I cover 6 tactics for troubleshooting problems with your landing pages. For full show notes, visit https://landingpageschool.com/055

    054: How to Find Freelancers

    Play Episode Listen Later Feb 6, 2019 17:05


    On this episode, I share my favorite resources for finding freelancers to help you design, develop, and test your landing pages. For full show notes, visit https://landingpageschool.com/054

    053: Wireframes vs. Mockups

    Play Episode Listen Later Jan 23, 2019 16:26


    On this episode, we'll look at the difference between wireframes, mockups, and prototypes, and I'll help you decide which one you might need for your next landing page project. For full show notes, visit https://landingpageschool.com/053

    052: The "Even If" Headline Trick

    Play Episode Listen Later Jan 16, 2019 10:05


    On this episode, learn how one simple copywriting formula can help you stomp out objections and improve your landing page conversions, even if you're not a copywriter. For full show notes, visit https://landingpageschool.com/052

    051: Conversion Boosters

    Play Episode Listen Later Jan 9, 2019 15:38


    On this episode, I share 14 of my favorite easy-to-implement tools and tactics that will help you squeeze even better results out of your landing pages. For full show notes, visit https://landingpageschool.com/051

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