Podcasts about instapage

This podcast interview focuses on the entrepreneurial journey of finding purpose and transformation through failure. My guest is Imran Syed, CEO of Hatchproof. After leading a high eight-figure exit at Instapage as COO, Imran witnessed how misalignment among leadership destroyed tens of millions in enterprise value during a failed product launch. Instead of moving on, this failure became his obsession. He spent six months deeply researching why people stay at or leave organizations before founding Hatchproof, creating a company built around the belief that work should have purpose, meaning, and fulfillment. And this inspired me, and hence I invited Imran to my podcast. We explore the counterintuitive approach of obsessing over problems rather than solutions, and why most entrepreneurs get this backward. Imran challenges conventional wisdom about scaling teams, explaining why the future belongs to smaller, tightly-aligned organizations rather than sprawling enterprises. His approach turns traditional metrics upside down, focusing on revenue per employee over headcount growth, and demonstrates how creating clear value frameworks enables sustainable business decisions. Here is a quote that captures one of Imran's most striking business lessons: "You have to have an obsession with the problem, not the solution. A lot of entrepreneurs are very anchored on their solution, and they struggle when the market tells them something different. If you obsess with the problem, you'll find the solution—it may not be the first one, but you'll eventually get to it." By listening to this podcast you will learn: How to distinguish between an "itch" and a "burning desire" when evaluating startup ideas Why investing six months in problem research before building anything created Imran's foundation for success How creating a simple four-value framework dramatically improves decision-making and prevents feature bloat Why revenue per employee is becoming the critical metric for AI-era companies, replacing the traditional focus on headcount growth For more information about the guest from this week:  Imran Syed  Website: hatchproof.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another groundbreaking episode of "Direct Response Secrets," hosted by Zachary J. Radford. This episode is dedicated to all the marketers, entrepreneurs, and growth enthusiasts who seek to turn every landing page into a conversion powerhouse.Join Zachary as he breaks down a step-by-step blueprint to landing page mastery, drawing on his two decades of experience in the trenches of direct response marketing. From identifying your target audience to crafting compelling headlines, optimizing for mobile, and A/B testing, these strategies are your keys to unleashing the full potential of your landing pages.Here's what you can expect:Identifying Your Target Audience: A detailed look at defining demographics, interests, and customer personas.Defining the Unique Value Proposition (UVP): Clarify your uniqueness and articulate it powerfully.Choosing the Right Landing Page Tool: An overview of tools like Unbounce, Leadpages, or Instapage.Design, Layout, and Visual Elements: Insights into creating attractive designs that resonate with your UVP.Crafting Headlines and Copy: Write captivating headlines and engaging copy that convert.Implementing Clear Call-to-Action (CTA): Make your CTAs stand out and drive action.Including Trust Elements: Showcase testimonials and credentials to build credibility.Optimizing for Mobile: Ensure responsiveness and simple navigation for mobile users.Testing and Analyzing Performance: Learn to A/B test, monitor analytics, and iterate for success.Whether you're an experienced marketer or just starting out, this episode is a must-listen if you want to turn your landing pages from overlooked to overperforming. Zachary's insights have been behind over $100 million in ads, and now he's sharing them with you.Get ready to elevate your landing pages to a whole new level with "Direct Response Secrets." Click play, and let the transformation begin!

Landing Page Basics - Part 2 - Technology & TestingJoin our host, Toby Rosen, as we continue our Landing Page Basics series, diving deep into landing pages and the best tech and testing practices that you can implement to increase conversions in your marketing program.From the episode: Leadpages (free trial)Instapage (free trial) For more, visit rosenadvertising.comSupport the show

Today we have the Vice President of Customer Experience at Instapage, Elizabeth Birch. We discuss how you can help your company be more recession proof through customer experience and Elizabeth says you need to ruthlessly prioritize. This involves knowing your audience and prioritizing them without freaking out and being reactionary. Companies struggle to prioritize when they dilute portions of their company, such as their team and message. Be intentional by picking one or two things and putting all efforts and focus into that thing. “In order to know your audience, you have to speak to them.”Her background and what she's been doing at Instapage 0:52Making companies feel more recession proof through customer Experience 3:47Why companies struggle with prioritizing 6:00Know your audience 9:08Tech and efficiency 12:03Retention and delighting your customer 15:53“When we're faced with uncertainty, we all go into this reactionary mode and we don't have to do that. Let's keep it simple and the first point really is just prioritize. That involves knowing your audience. If you don't know your audience, you're probably in trouble, so keep it simple, but take a look at what your customer segments are, and then prioritize them.” 5:00https://www.linkedin.com/in/elizabeth-birch-a4806315/

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Bryan Driscoll and Chad Keller are back on another episode of Eat, Sleep, Invest. Today, the co-hosts talk about building high-converting landing pages for real estate investors. They cover how to test your landers and what sort of things you should be trying consistently. Testing is an essential part of perfecting and adjusting your marketing strategy. But following specific steps for testing and learning from the information you gather is the only way to make your marketing work best for your area and target audience. In this episode, Bryan and Chad talk about: The importance of constantly testing to see what's working, especially for paid traffic How minor tweaks like taking away a menu bar or using certain headlines can increase your success Using short forms that lead to longer forms on Carrot websites The uses of Instapage, Unbounce, and ClickFunnels How the information above the fold of a website should be tested regularly Considering the mobile and desktop versions of your website An example of how sending fancy, professional-looking mailers lead to zero leads Learning from failed tests as well as what works well Being patient and not testing more than one variable at a time Using side-by-side testing of a variable   Additional Resources: Link to fancy mailer discussed on the episode https://instapage.com/ https://unbounce.com/ https://www.clickfunnels.com/ https://carrot.com/

El Uso De Soluciones De Landing Pages #capsulasdecustomerengagement #solvis #cx2advisory #podcastdecrm Junto con Raul Cuevas, Consultor de Solvis Consulting, hablamos sobre lo que es un Landing Page y los diferentes tipos de Landing Pages que hay en el mercado. Raul nos comenta de los beneficios de usar soluciones de Landing Pages en un ecosistema de customer engagement. Tips: 1 - No podemos tener una definición ambigua de lo que es un Landing Page. 2 - Debes de tener un tu porfolio de customer engagement una solución de Landing Pages como Unbounce o InstaPage, entre otras.

In today's episode, our guest is Ali Mirza. Founder and CEO of Rose Garden Consulting. This person is passionate about helping other businesses grow their leads.  He has been a CEO of an organization that increased revenue growth with transformative solutions based on behavioral economics.  [2:42] Why should we listen to you?  I do significantly better than anybody else in building out sales teams and sales strategies to help people grow and scale their teams. If you've got a sales team that you're looking to grow systematically, I think you'd be doing yourself a massive disservice if you did not speak to me.  [3:25] When was the pivotal moment of your life where you realize that this is it?  When I was about 19 years old, I started selling insurance. I did it for four years with fifty representatives. I thought I could do whatever I wanted, but I became a troubled person and ended up getting fired. And that's where I started Rose Garden.    [07:28] Core Values  I'm a very disciplined and principled individual. I will tell you 100% the truth. I also believe to each their own and every adult; I'm not going to play your money manager. My job is to go in there and serve my client and make sure that you buy what I need you to purchase and do the appropriate analysis required. I'm going to motivate you. And I'm going to get a decision from you because indecisiveness is a weakness.   [9:52] Can someone delineate whether or not they should be in the sales game?  Absolutely. That depends on a whole host of different factors. We are Cobian Print Certified. Colby is an assessment that measures your brain's cognitive side and then prints the effect of the sides of the enneagram to be your intrinsic motivators, If you're not coachable, you're not growth-minded, and you got no grit. You're not going to be successful.  [12:25] Simplify information and get to the bottom-line brass tacks. Your natural tendencies will allow you to build momentum quicker, more naturally, and the sale's general function comes more naturally to you.  [14:33] What are some of the biggest clients you've worked with that maybe you can share?  We work exclusively with SMB. We want to work with founders and visionaries who are looking to take the next step. Our clients are Instapage, Linux Guide. We've got a whole host of clients that are all in that SMB space that are sub 100 million that we like working with.  [16:43] Values  Human beings were not meant to be happy. Human beings did not evolve because we sat around, trying to think how we can be happy? We evolved because we constantly create.  What we're chasing is not happiness; we're pursuing satisfaction. We get it through creation and accomplishment that creates this fictitious feeling that does not exist. We evolved because we wanted to develop and to be satisfied. And that is what makes true happiness.  [22:53] What promise did God make to the world when He created you?  Everyone on this planet has a purpose. I am on this earth to be the best salesperson. My gift to the world is to work with clients to achieve genuine change in their organizations.  Key Quotes  [17:23] “Gift of accountability is the greatest gift you can give somebody.”    Learn more about Ali Mirza on:   Website: https://rosegardenconsulting.com/  Facebook: https://www.facebook.com/RoseGardenConsulting  Instagram: https://instagram.com/rosegarden_consulting   

Another awesome interview!!! This time with the talented @alessandracrossing go check her on IG

Stop throwing money at ad campaigns that just don't translate into sales. Get targeted landing page templates to maximize your ROI with Instapage. More details here http://superiorlanding.com (http://superiorlanding.com)

No tener una página de venta hoy en día, es como no tener negocio, y no me refiero a una página web sino a una landing. ¿Te gustaría disponer de una herramienta que te simplifique esta tarea? ¿Y que además se integrara con todas las herramientas de ZOHO? Hola y bienvenidos al Podcast Pildoras para ZOHO CRM, el podcast en el que hablamos sobre los secretos, funcionalidades y aplicaciones de ZOHO CRM y todo el ecosistema que lo complementa. Mi nombre es Alberto Verdú y hoy quiero hablarte sobre ZOHO LandingPage una herramienta para la creación express de LandingPages o páginas de venta. Disponer de una página de ventas hace ya años que era casi imprescindible si queríamos ampliar nuestro alcance y con el nuestras ventas, pero sin duda hoy y el momento que estamos viviendo como consecuencia de la pandemia COVID, es imprescindible, me atrevo a decir que es VITAL, sin la cual estamos firmando prácticamente un sentencia de muerte para nuestro negocio, pues la transformación digital de la que nos llevan hablando hace años y que pensábamos que teníamos tiempo para adaptarnos, se ha visto acelerada de un día a otro y no lo digo en sentido figurado. La forma en que nos relacionamos es radicalmente diferente, todo se ha vuelto digital, esto no era una sorpresa para nadie pero siempre se veía como una opción más, no como la única, hoy en día nos hemos visto obligados a realizar reuniones online, trabajo remoto y muchos otros cambios, y sinceramente creo que esto ha llegado para quedarse. Por ello ahora más que nunca necesitamos tener no páginas web, sino páginas de ventas, estamos en una etapa de Marketing Web en el que una web no debe ser un escaparate, una web tiene que cerrar ventas o conversiones. Hecha esta reflexión, tal vez te estés preguntando, ya ya si eso lo se pero como se hace eso, es más ¿como puedo hacerlo de forma sencilla? Bien pues ZOHO nos presentará en breve una nueva herramienta para ayudarnos a resolver este problema, me estoy refiriendo a ZOHO LandingPage como alternativa a herramientas similares del mercado, como Instapage, getresponse y similares, o incluso nuestro Wordpress. Hoy en día está en fase beta, pero como partner de ZOHO he podido acceder a la versión beta de la misma, la cual esta muy avanzada, ya que incluso en versión beta está traducida, lo cual indica que tiene pinta de que está muy próximo su lanzamiento. Aquellos que me seguís tal vez recordéis que en noviembre del 2020 hable que esta herramienta estaría incluida dentro de Marketing Hub, como complemento dentro de cualquier estrategia de Marketing web. Pues parece que esta ya más cerca de ser lanzada y quería comentar con todos vosotros los aspectos generales que nos permitirá, si lo creéis interesante puedo incluso realizar un curso sobre esta herramienta, tan solo tenéis que dejarme comentarios pidiéndolo. ¿Que nos aporta ZOHO Landingpages? Rápido y fácil Lo primero es simplicidad de uso, es una herramienta muy intuitiva que gracias a su amplia gama de plantillas y eso que está en fase beta te permite crear landings profesionales de forma sencilla y rápida. Organización ZOHO LandingPage te permite tener organizado todo el contenido o páginas dentro de una o más áreas de trabajo y dentro de cada una poder crear grupos de páginas lo que ayuda a tener todo muy bien organizado, pues este tipo de herramientas engancha y en el mundo del marketing web la creación de landings para conversión y venta puede suele enganchar y acabamos teniendo multitud de landigns. Editor visual Sin duda una de las características que más destacan es su editor visual muy en la línea de ZOHO Sites, lo que hace que crear y adaptar las plantillas que tienes disponibles sea muy sencillo, consiguiendo una páginas muy profesionales Test A/B Te permite crear pruebas Test A/B y alguna otra personaliación en función de audiencias. Pop-ups Incorpora una herramienta para generar ventanas emergentes en la propia landing, algo realmente útil y en promocines, y permite las configuraciones clásicas para lanzar el pop-up, justo a la entrada, un tiempo después a la salida… etc. Y por cierto han mejorado la visualización de estos en dispositivos móviles. Integraciones Después de descubrir el editor visual, las integraciones ha sido otro de los descubrimientos que me ha alegrado mucho y es que además de la integración que tenía clara con ZOHO CRM y Campaings también se integra con Meeting, Backstage, showtime lo cual aunque no me ha dado tiempo a probar, creo que permitirá crear landings mucho más profesionales y con más diseño que las que generan estas herramientas de forma nativa, pero aquí hablo más de esperanza que de hechos, pero tengo muchas esperanzas puestas en esto. Webhooks Lo que me permite conectar también con Flow y nos abre un abanico gigante de posibilidades. Quedan otros temas en el tintero pero he querido destacar las más importantes.

Part 2! Listen to part 1 here (episode 37) → https://www.mirandamerten.com/37 (https://www.mirandamerten.com/37) Not all apps are created equal. Sometimes you need a simple note-taking system or to-do list, other times you'd prefer a full-blown project management software. Maybe you need time tracking or collaboration. So what tools do you use for what tasks in your business? This will vary from business to business because we all have different needs and we're at different stages, but the key is to know what types of things you need to do in order to run your business well. Today, I'm going through a list of tools you might want to have in your tech stack - but don't get overwhelmed, you won't need them all. So pick and choose the ones that make sense for your business or personal productivity. Discussed In This Episode: So many links! For the full show notes and links to all the tools mentions, visit: https://www.mirandamerten.com/40 (https://www.mirandamerten.com/40) Links Mentioned In This Episode: Social media planning http://plannthat.com (Plann) (for Instagram) https://www.tailwindapp.com/ (Tailwind) (for Pinterest) https://business.facebook.com/creatorstudio (Facebook Creator Studio) (for Facebook and Instagram) Website https://wordpress.org/ (Wordpress) https://www.squarespace.com/ (Squarespace) Landing pages https://instapage.com/ (Instapage) https://leadpages.net/ (Leadpages) Email automation https://www.activecampaign.com/ (ActiveCampaign) https://flodesk.com/ (Flodesk) https://convertkit.com/ (ConvertKit) Design https://www.canva.com/ (Canva) https://affinity.serif.com/en-us/photo/ (Affinity Photo) Other Helpful Links: https://www.mirandamerten.com/power-pack (Free Productivity Power Pack) https://www.mirandamerten.com/ (Website) https://www.instagram.com/mirandamerten (Instagram) (@mirandamerten) For Full Show Notes https://www.mirandamerten.com/40 (https://www.mirandamerten.com/40) Send A Voice Message: https://www.speakpipe.com/CoffeePoweredSystems (https://www.speakpipe.com/CoffeePoweredSystems)

Are podcasts essential for all businesses? What role does tech play in my business?  How have I successfully been able to reduce the amount of client work and focus on growing my business? After being asked so many great questions I had to do a Round 2. That's why I've taken another bunch of your hottest questions and done my absolute best to answer them as honestly as I can. I'm going to be talking to you about a nice blend of personal and technical topics. I'm going to be giving you my best advice, as well as a behind-the-scenes look at how I stay productive and focused on the things that really matter to me and my business. Tune in to find out: Have I always been courageous or have I had to build to it? Is podcasting really for every business? What tech has really helped me in my business? What changes in tech have had the most impact on what I do? What's my next step? Do I have a long-term plan? Who do I look to for mentoring? What does my typical day look like? Have I stopped doing coaching and client work? If you've enjoyed these Q&A episodes, then stay tuned as there will be another solo episode coming soon where I attempt to answer a few of the much trickier questions that discuss the best decisions I've made in business and the mindset issues I've had to overcome. Mentioned in this episode: Deadline Funnel to help convert more of your leads into customers   Instapage landing page platform Screenflow for video editing Rachel Rogers Podcast Connect with me:   Website Instagram The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies.    Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel'.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.    Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

In this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase.SplitBase specializes in building high-converting landing pages and strong on-site experiences for eCommerce brands.With SplitBase’s experience in landing page optimization, Jay and Ramon join forces with Raphael to discuss how brands can get even more for their influencer marketing efforts using personas.One-to-one marketing, or at least the idea of it, has become increasingly important as consumers have become tired of catch-all traditional advertising. Thus, brands have turned to user-generated content to break through stale advertising.How do you dial in your marketing efforts even more?By segmenting consumers into personas, and using that user-generated content to create an even push to the one-to-one marketing consumers are asking for.We’ll discuss why traditional product pages aren’t the best place to send audiences and offer some suggested tools you can use to improve your conversion rate. We’ll also dive into why brands need to continue to optimize and how not doing so could result in you missing your maximum potential ROI.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.If you are interested in using the tools that Raphael mentioned during the podcast, here are the links:Unbounce: https://unbounce.com/Instapage: https://instapage.com/Shogun (Shopify app): https://apps.shopify.com/shogunFor more information on Raphael's company, SplitBase, visit: https://splitbase.com/

Vasil is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers. He’s the founder of Growth Marketing Conference, one of the leading growth marketing events in the industry, and he’s the CEO of startup professional network Startup Socials (as seen in Forbes). He’s worked with big brands like IBM, Adobe, Microsoft, and Delta Airlines, high growth startups such as Intercom, Pantheon, Gainsights, Instapage, and Zendesk, and digital marketing thought leaders like Neil Patel, Rand Fishkin, and Larry Kim to help them produce high-quality, successful events.

We're at the halfway point of the Expand Online Summit and there is still a ton of time for you to learn from the experts to take action and put things in motion for your business. Click over to https://expandonlinesummit.com to register now! Today's episode is a peel back the layers type episode. We're going to break down the differences between landing pages and sales pages and checkout pages. All these types of page have a critical role in your online art education business and I know that they can be confusing at times… so here we go :) Let's start at the beginning… While a landing page can be defined as any page on your website that you drive traffic to, the specific definition of a landing page that I want to work with is that it's a dedicated page on your website that has one unique goal -- to begin the process of inviting people to go deeper in a relationship with you. The landing page isn't going to have your normal website header -- the home, about, contact, services links -- rather it's going to go straight into the page purpose. This page is going to consist of a headline - what it is that you're asking them to sign up for, an image or graphic to represent that ask, a short description or bullet points and a signup box for their name and email address. That's really about it for this page… it should be kept short and succinct so that it loads quickly, especially on mobile devices, and so that it doesn't take a lot of brainpower to understand what it is that you're trying to have a viewer do. From here, we direct our new subscribers to a thank you page. I'm not going to go into too much detail about the thank you page. At its simplest level, we just want to let people know that we've received their email address and to check their inbox for an email with next steps and their access or download or whatever you are offering. There is a lot more that can go on a thank you page, but to start with, this is all I recommend. Get something up and working and then tweak it… don't try to get to 100% before starting to share. There are a variety of tools that can be used for landing pages like this. Most email marketing platforms have built in landing pages which is the simplest way to get started. There are dedicated tools like LeadPages and Instapage. And a host of all in one platforms like ClickFunnels and Kartra that offer landing pages for simple and more involved funnels. Since I know my way around WordPress and have the tools to support me, I build landing pages right inside WordPress. You can see an example of one (and hey, while you're there, sign up!) at https://techofbusiness.com/onlineproduct. When it comes to building the landing page, the most important thing is to be in the mind of the viewer -- what enticed them to click over? What are they dealing with that you could be solving or helping them with? What do you need to put on this page to help them take the next action step and enter their name and email address? In the Expand Online Summit, I gave each of my 22 speakers the opportunity to share a free gift for the attendees… so I saw a lot of different tools and formats of these types of pages as I was putting the summit together -- just one more reason to sign up, so that you can see how other artists are using landing pages in their businesses. Totally a secret benefit! While I use the term landing page, you might also see them referred to as a squeeze page, capture page, a splash page, a lead magnet page, an opt-in page, a gift page, and a free offer page. They are essentially all the same thing! But one thing they are not is sales pages and checkout pages, so let's move on, shall we? Sales Pages These may look similar to the landing page in so far as it doesn't have your website header, but otherwise it's completely a different type of page. In my mind, and what I help my clients with, a sales page is a long form invitation to work with you or enroll in your online program. It takes your prospective buyer from being curious to being interested to making the purchase. Think about the last time you bought an online course or program. What was on the sales page? How did it make you feel when you first got there and by the end of the sales page how were you feeling differently? We want to take our prospective customer through a journey of emotions on this sales page. First we want them to know we have a program or course that will offer the solution to what they are looking for. Then we're going to build trust that we understand their struggles or worries. And from there we're going to go back and forth between sharing information about the course or program and helping them see why it's a good fit for where they are at and what they are wanting to do next. A sales page length ties directly to the investment in the product. If you're asking someone to buy a seat at your online Paint and Sip workshop on Saturday night, the sales page can be far shorter than asking someone to join a 10-module course or a 12-week group program. And another thing about sales pages, they need to be more robust the less your relationship is with the prospective client. So, if you're bringing your offline work online to the same people you've worked with in person in the past, they are going to be far more likely to sign up for your online program with a short sales page than someone who has only ever had brief encounters with you online. That second person is going to need to be wooed with a longer sales page. There are a few really great sales page and conversion copywriters available to help you create the right sales page for your new online opportunities. One that comes to mind is Jenn Robbins. She was a guest on the podcast in episode 92.  So, that's really it about a sales page, it's there to help your prospective customers get a better understanding of your course or membership or one-on-one service or group program. They are there to inspire others to take action and trust you to be part of their successes. And, when someone says yes to trusting you, the next page they are going to go to is your checkout page. I really encourage you to create this as a separate page, rather than blending the checkout into the sales page -- and that's for one specific reason -- retargeting. We'll get to that in a moment, but first let's define the checkout page. The Checkout Page The checkout page is where your prospect becomes your client. This is where they enter their credit card information or pay you through PayPal or whatever other online payment system you choose. The checkout process should be simple and streamlined. It is a transaction rather than an experience. It's taking someone from trusting you to investing in you. The more information you ask for on the checkout page (or the landing page for that matter) the lower the follow through rate will be. Think about it, do you need someone's email address, yes. Do you need their first name, yes. Do you need their telephone number, probably not. Do you need their mailing address, only if you need to charge tax… What about their birthday and favorite flavor of ice cream… well, you see where I'm going. Having the phone number or birthday or favorite flavor of ice cream are great things to extend the relationship and foster a greater sense of community but you don't need those at time of purchase. You can send a new client questionnaire or similar form after the transaction. The checkout page has only one goal, to take them from prospect to customer. The checkout page will either live external to your other tools, like on ThriveCart, or internal to the platform that you're going to use to contain the program content. If it's internal, they will get immediate access to the portal. If it's external, there are a couple additional steps that will need to be taken, but those are outside the scope of this podcast episode. After the transaction, your checkout page will redirect your new customer to a thank you page where you provide them instructions on how to access or what to do next. And that's about it -- we're squared away with landing pages and sales pages and checkout pages. Do you have any questions for me about these pages and how to get them going for your business? Download the Expand Online Getting Started Guide and reply to any of my emails with your questions! Have a great week -- next episode will be a recap of the 2020 Expand Online Summit. Download the  Expand Online Getting Started Guide Book a Strategy Session Instagram: @jaimeslutzky Facebook: @yourbiztech The Expand Online Community on Facebook Email: jaime@techofbusiness.com Contact Page: https://techofbusiness.com/contact/

We’re at the halfway point of the Expand Online Summit and there is still a ton of time for you to learn from the experts to take action and put things in motion for your business. Click over to https://expandonlinesummit.com to register now! Today’s episode is a peel back the layers type episode. We’re going to break down the differences between landing pages and sales pages and checkout pages. All these types of page have a critical role in your online art education business and I know that they can be confusing at times… so here we go :) Let’s start at the beginning… While a landing page can be defined as any page on your website that you drive traffic to, the specific definition of a landing page that I want to work with is that it’s a dedicated page on your website that has one unique goal -- to begin the process of inviting people to go deeper in a relationship with you. The landing page isn’t going to have your normal website header -- the home, about, contact, services links -- rather it’s going to go straight into the page purpose. This page is going to consist of a headline - what it is that you’re asking them to sign up for, an image or graphic to represent that ask, a short description or bullet points and a signup box for their name and email address. That’s really about it for this page… it should be kept short and succinct so that it loads quickly, especially on mobile devices, and so that it doesn’t take a lot of brainpower to understand what it is that you’re trying to have a viewer do. From here, we direct our new subscribers to a thank you page. I’m not going to go into too much detail about the thank you page. At its simplest level, we just want to let people know that we’ve received their email address and to check their inbox for an email with next steps and their access or download or whatever you are offering. There is a lot more that can go on a thank you page, but to start with, this is all I recommend. Get something up and working and then tweak it… don’t try to get to 100% before starting to share. There are a variety of tools that can be used for landing pages like this. Most email marketing platforms have built in landing pages which is the simplest way to get started. There are dedicated tools like LeadPages and Instapage. And a host of all in one platforms like ClickFunnels and Kartra that offer landing pages for simple and more involved funnels. Since I know my way around WordPress and have the tools to support me, I build landing pages right inside WordPress. You can see an example of one (and hey, while you’re there, sign up!) at https://techofbusiness.com/onlineproduct. When it comes to building the landing page, the most important thing is to be in the mind of the viewer -- what enticed them to click over? What are they dealing with that you could be solving or helping them with? What do you need to put on this page to help them take the next action step and enter their name and email address? In the Expand Online Summit, I gave each of my 22 speakers the opportunity to share a free gift for the attendees… so I saw a lot of different tools and formats of these types of pages as I was putting the summit together -- just one more reason to sign up, so that you can see how other artists are using landing pages in their businesses. Totally a secret benefit! While I use the term landing page, you might also see them referred to as a squeeze page, capture page, a splash page, a lead magnet page, an opt-in page, a gift page, and a free offer page. They are essentially all the same thing! But one thing they are not is sales pages and checkout pages, so let's move on, shall we? Sales Pages These may look similar to the landing page in so far as it doesn’t have your website header, but otherwise it’s completely a different type of page. In my mind, and what I help my clients with, a sales page is a long form invitation to work with you or enroll in your online program. It takes your prospective buyer from being curious to being interested to making the purchase. Think about the last time you bought an online course or program. What was on the sales page? How did it make you feel when you first got there and by the end of the sales page how were you feeling differently? We want to take our prospective customer through a journey of emotions on this sales page. First we want them to know we have a program or course that will offer the solution to what they are looking for. Then we’re going to build trust that we understand their struggles or worries. And from there we’re going to go back and forth between sharing information about the course or program and helping them see why it’s a good fit for where they are at and what they are wanting to do next. A sales page length ties directly to the investment in the product. If you’re asking someone to buy a seat at your online Paint and Sip workshop on Saturday night, the sales page can be far shorter than asking someone to join a 10-module course or a 12-week group program. And another thing about sales pages, they need to be more robust the less your relationship is with the prospective client. So, if you’re bringing your offline work online to the same people you’ve worked with in person in the past, they are going to be far more likely to sign up for your online program with a short sales page than someone who has only ever had brief encounters with you online. That second person is going to need to be wooed with a longer sales page. There are a few really great sales page and conversion copywriters available to help you create the right sales page for your new online opportunities. One that comes to mind is Jenn Robbins. She was a guest on the podcast in episode 92.  So, that’s really it about a sales page, it’s there to help your prospective customers get a better understanding of your course or membership or one-on-one service or group program. They are there to inspire others to take action and trust you to be part of their successes. And, when someone says yes to trusting you, the next page they are going to go to is your checkout page. I really encourage you to create this as a separate page, rather than blending the checkout into the sales page -- and that’s for one specific reason -- retargeting. We’ll get to that in a moment, but first let’s define the checkout page. The Checkout Page The checkout page is where your prospect becomes your client. This is where they enter their credit card information or pay you through PayPal or whatever other online payment system you choose. The checkout process should be simple and streamlined. It is a transaction rather than an experience. It’s taking someone from trusting you to investing in you. The more information you ask for on the checkout page (or the landing page for that matter) the lower the follow through rate will be. Think about it, do you need someone’s email address, yes. Do you need their first name, yes. Do you need their telephone number, probably not. Do you need their mailing address, only if you need to charge tax… What about their birthday and favorite flavor of ice cream… well, you see where I’m going. Having the phone number or birthday or favorite flavor of ice cream are great things to extend the relationship and foster a greater sense of community but you don’t need those at time of purchase. You can send a new client questionnaire or similar form after the transaction. The checkout page has only one goal, to take them from prospect to customer. The checkout page will either live external to your other tools, like on ThriveCart, or internal to the platform that you’re going to use to contain the program content. If it’s internal, they will get immediate access to the portal. If it’s external, there are a couple additional steps that will need to be taken, but those are outside the scope of this podcast episode. After the transaction, your checkout page will redirect your new customer to a thank you page where you provide them instructions on how to access or what to do next. And that’s about it -- we’re squared away with landing pages and sales pages and checkout pages. Do you have any questions for me about these pages and how to get them going for your business? Download the Expand Online Getting Started Guide and reply to any of my emails with your questions! Have a great week -- next episode will be a recap of the 2020 Expand Online Summit. Download the  Expand Online Getting Started Guide Book a Strategy Session Instagram: @jaimeslutzky Facebook: @yourbiztech The Expand Online Community on Facebook Email: jaime@techofbusiness.com Contact Page: https://techofbusiness.com/contact/

Leude ich weiß nicht was das hier ist aber ich fand das Aufnehmen schon mega lustig :D Ich habe heute meinen Bruder zu Gast :) hört selbst und Tim und ich freuen uns auf euer Feedback. Falls ihr mehr Folgen mit meine Bruder wollt lasst mich das wissen und schreibt mir und/oder gebt dem Podcast auf iTunes 5 Sterne :) Hier nochmal die Info zum Gewinnspiel: Abonniert die Instapage thats_life_podcast und ihr seid bei der Verlosung dabei. Ihr habt dafür Zeit bis Sonntag den 15. März 2020 um 18 Uhr. Wir hören uns Instagram: https://www.instagram.com/thats_life_podcast/ Insta Baschdl: https://www.instagram.com/basti_fantasti_13/?hl=de That´s Life music: https://open.spotify.com/playlist/0n5FJw64jyezdMRbixQfzn Leute bleibt sauba HautaRinne

All agents are looking to add listings to their business. I go over 5 simple ways to get additional listings along with valuable sites that you should check out. This is information when used consistently, will help you increase your listings along with your brand! Homebot: https://homebot.ai/ Free geographic farming webinar: https://www.realtorhotspot.com/how-to-make-a-fortune-with-geographic-farming 14-day Free ClickFunnels trial: http://bit.ly/3azgtoqclickfunnels Other sites to research are Brokethrough Broker, Instapage, and Authorify that I mentioned in this episode. Go out and get those listings!! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/re-agent-help-desk/support

Hey everyone! In today’s episode, I share the mic with Tyson Quick, the CEO of Instapage, which turns your ad clicks into conversions by providing an end-to-end solution for optimizing post click experiences at scale. Tune in to hear Tyson discuss how Instapage was founded based off a common problem they faced, how the company figured out how to improve ad conversion rates and why serving to a larger market might benefit your company. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Tény: Akár B2C-ben, akár B2B-ben tevékenykedünk, szükségünk van landoló oldalakra. Sok esetben viszont nem kap elég fókuszt, hiszen "Miért is fektetnénk egy landoló oldal létrehozásába időt és energiát, amikor minden elérhető a weboldalon?" - hangozhat el a kérdés. A válasz egyszerű: ha nem megfelelő tartalmat lát a felhasználó, akkor nem várhatjuk el tőle, hogy konvertáljon. Gyere el ingyenes előadásunkra augusztus 29-én, ahol bemutatjuk, hogy hogyan gyárthatsz igazi "vevőmágnes" landoló oldalakat az alapoktól kezdve, egészen a finomhangolásig. Az elhangzottak alkalmazásához pedig segítségre lesz a helyszínen kiosztott checklist, amely alapján ellenőrizhetjük a meglévő és a jövőbeli landoló oldalainkat, hogy azok a maximális hatékonysággal működjenek! Ha szeretnéd ezt videón is megnézni: Link: https://www.youtube.com/watch?v=XDlthNq8z9g Ha szeretnél kicsit olvasni még róla: https://www.innonic.com/blog/az-effektiv-landolo-oldalak-nelkulozhetetlen-elemei/ Csatlakozz hozzánk: https://innonic.com/ Kövess minket Facebookon: https://www.facebook.com/innonicgroup És Instagramon: https://www.instagram.com/innonicgroup/ Iratkozz fel YouTube csatornánkra itt: https://www.youtube.com/c/INNONIC?sub_confirmation=1 Az előadásban elhangzó tool-ok - Themeforest: ötletek, inspirációk designokhoz - MockFlow: wirefram alkotáshoz - wirefram/cc: wirefram alkotáshoz - canva.com: wirefram alkotáshoz - axureRP: wirefram alkotáshoz - wix.com: platform - landingi: platform - unbounce: platform - Instapage: platform - QuickPages: platform

Vasil is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 100K+ network of tech entrepreneurs and marketers. He’s the founder of Growth Marketing Conference, one of the leading growth marketing events in the industry, and he’s the CEO of startup professional network Startup Socials (as seen in Forbes). He’s worked with big brands like IBM, Adobe, Microsoft, and Delta Airlines, high growth startups such as Intercom, Autopilot, Instapage, Sendgrid, and many more.

Click on the link below to discover the #1 skill to making money with affiliate marketing. What do you think it is? http://www.trustthelink.com/ Hello, today I'm going to answer the question how do I get started with affiliate marketing in 2020. The short answer is to find someone who is very, very good and you learn from them. The big challenge with affiliate marketing is the noise. What you want to do is learn the skills that will directly put the most money in your pocket and cut out all the bullshit. What is the bullshit and what are these skills that will directly get you paid? I've been doing affiliate marketing for 10 years and one of the most important things in this business is the list. Always be growing your list and the list is your number 1 asset. What I mean about a list is email addresses and names of people interested in your niche, your topic. You also have to know what to do with that list. What to do what that list could be more important than growing it. These are the fundamentals of affiliate marketing and what you want to focus on learning. It doesn't matter if you have the best YouTube channel, the best website, the most followers from social media or you know everything about paid traffic. Everything else is really not that important, it's noise. If you don't know these 2 things you will not make that much money. What I mean by what to do with your list is how to find good offers, some of them really suck bad, how to promote those offers, how to get people to open up your messages, when to send out messages and click on the link. Step 1 is to learn the most valuable skills to make the most money and forget about everything else. The second step I would recommend is to shorten the path to making lots of money and success. The hardest way to make money with affiliate marketing is by building a website. The reason for this is because there are lots of distractions. You can actually make lots of money without a website and I recommend that to start. There are tools like Leadpages and Instapage that allow you to create a simple 1 page site to capture leads and they walk you through how to do this. An even better way to start affiliate marketing is to partner with someone who is very good. Piggyback on their success. Almost like every other profession, I'm thinking real estate. If you were going to sale real estate it would be a good idea to find the best person and use their success to make you money and learn from them. The same thing with affiliate marketing. This means you can use their promotions, their sales funnel and you still can make some very, very good money. A few important things about this is you don't want to do CPA affiliate marketing. The reason why is because there is NO money in it. CPA affiliate marketing is when you send someone to another person's optin form to join their list and you make a few dollars from it. It's the worst thing ever, don't do it. There are much better opportunities. Whatever program you choose there should be low ticket items up front and there should be high ticket deep sales at the end. When I mean high ticket items you should be able to make $1,000-$2,000 to $4,000 and up on 1 sale. This is where all the money is. To sum everything up, so it's super simple. First get your sales funnel down. It's better to partner with someone is very good. Then worry about driving people to that sales funnel, using free traffic to start. Then make the money. It's that simple. There is 1 person I highly encourage you to check out to learn from. He has been doing affiliate marketing for 20 years and he knows what he is doing.

Click on the link below to discover the #1 skill to making money with affiliate marketing. What do you think it is? http://www.trustthelink.com/ Hello, today I'm going to answer the question do you need an actual website to be a successful affiliate marketer? The short answer is no you don't. There are both pros and cons to having a website. The pro is that you own the space on the internet. Nobody can take that from you. If You grow a YouTube channel, Instagram account or write Linkedin articles your account can be terminated and you don't own the space. However, I would argue that most likely your accounts will not be banned, so I'm not really worried about this. If you want to be an affiliate marketer without a website you can still own the list, which is the most important part. When I mean a list is that names and email address of people that are interested in your topic. You might be wondering how you can even build a list without a website. There are tools like Leadpages and Instapage that do allow you to quickly put up a simple one-page site to capture this information and they walk you through it. You don't need an internet domain, hosting or spend tons of money. What is even more cool is you can do affiliate marketing without even building a list. This might sound crazy, but you can partner with other marketers to build their list and still make very good money. This is more like the franchise way, and I really think it can be a wonderful idea, especially if you are just starting out. Of course it depends on the program. It don't want to do the CPA thing. This is where you make a few dollars for getting someone a lead. A few things to look for if you go this route is you should be keeping a larger percentage of the money. There are programs where you can keep 100% percentage of the money up front and share some of the deep sales. When I mean deep sales I the high ticket items, this is where most of the money is made. This is where you can earn $1,000 to $4,000 and up on 1 sale. This is what you want and these programs are out there. A big disadvantage of building a website is spending too much time on making it look perfect. Quality is more attached to your ego than the results. Another big negative with starting your own website is the authority. Google will not trust your site in the beginning and it's harder to get ranking. If you write articles on Medium, Linkedin and make YouTube videos Google will trust those platforms more. A positive with creating your own website is that you can sale the site if you want. My thoughts is all this customization of a website and maybe you can sale it, and should you put adsense on it – just makes things more difficult. I encourage you to focus on all the income producing activities first. Make the money first and then if you want the perfect YouTube thumbnail you can do that. To sum everything up so it's very simple. The easiest way to make money with affiliate marketing is to partner with someone who is very good. Use their list and learn from them. Then use free tools to drive traffic to their offers and make the money. The next way is you can build your own list and you don't need a website to this. The hardest way to make money with affiliate marketing is to build your own website. The benefit of a website is you can customize it, put adsense on it, sale the website and you own the website. The drawback of your own website is that Google will not trust it in the beginning, you can waste lots of time on activities that don't make you money and it can make things more difficult.

I felt like I should, sooner than later, tackle a subject that has been bothering a lot of people in the Cosplay Community: The Instagram Algorithm. Yes - it's suppressing your posts. Yes, it's catering to business and sponsored ads. Yes, it's placing more ads in your feed and becoming more of a marketplace every day.But should you stop now that you have the largest body of under-priced attention available in Social Media? Instagram, love it or hate it, is a useful Marketing tool for video and photos. It's so easy to use, and it's FREE (for now), so if you are building a personal brand as a Cosplayer, I may have some tips for you on how to build a following and gain attention for all the work you do in the industry.This is Part One of a Four Part cast. I'll give you my thoughts on what works and what doesn't on Instagram and some of the reasons why you may be struggling with putting out content or getting more views funneling through to your Instapage.

Witam w czterdziestym pierwszym odcinku podcastu „Porozmawiajmy o IT”. Tematem dzisiejszej rozmowy jest praca w międzynarodowej firmie IT.Dziś moimi gościem jest Piotr Dolistowski, dyrektor technologiczny polskiego oddziału Instapage w Warszawie. Programista z wieloletnim doświadczeniem, specjalizujący się w aplikacjach webowych.W tym odcinku o pracy w międzynarodowej firmie IT opowiemy w następujących kontekstach:jakie korzyści z niej płyną dla pracodawcy i pracownika?jak fakt pracy z najnowszymi technologiami przyciąga nowych ludzi do firmy?jak buduje się w niej atmosferę i poczucie bycia częścią większej całości?jak zarządza się w niej komunikacją i zadaniami?czy przypominanie o wartościach i misji firmy jest ważne?czy powinno się praktykować spotkania w realu?jak tworzy się w niej zespoły projektowe?jak zarządza się cyklem wytwarzania kodu?jaka jest rola i praktyki związane z wewnętrzną dokumentacją?czy niedopasowanie kulturowe może być realnym problemem?jak sobie radzić z problemem różnicy stref czasowych?Subskrypcja podcastu:zasubskrybuj w iTunes, Spreaker, Sticher, SoundCloud, Spotify, przez RSS, lub Twoją ulubioną aplikację do podcastów na smartphonie (wyszukaj frazę „Porozmawiajmy o IT”)poproszę Cię też o polubienie fanpage na FacebookuLinki:Profil na LinkedIn – https://www.linkedin.com/in/piotrdolistowski/Instapage – https://instapage.com/Historia Instapage w Polsce – https://cyfrowa.rp.pl/biznes/31717-amerykanski-startup-przeniosl-sie-do-polski-to-byl-strzal-w-dziesiatkeJeśli masz jakieś pytania lub komentarze, pisz do mnie śmiało na krzysztof@porozmawiajmyoit.pl https://porozmawiajmyoit.pl/41

Are there websites, software and systems which can free up your time and make things easy? (Sure!) That’s what today’s episode is all about…. The ‘internet’ has been around since the 1950’s. The ‘WWW’ (World Wide Web) was born in 1991. They are two different things. I know because I used to teach this stuff at the Institute for Public Administration in Ireland. But, who cares… (Right?) What really matters is that you are taking advantage of some great websites and software online which will save you money and simplify a lot of the tasks in running your own training business. *** DISCLAIMER: I am not an expert in matters of law, tax or business compliance. It is strongly advisable that you seek professional advice in these and ancillary areas as they are complex subjects in their own right, which require subject matter expertise *** Start off simple One of the ways in which online services can make your life easier is in the area of business formation. Sure, you can start out as a sole trader regardless of where you are heading on your journey. But, there are advantages to keeping things simple at the outset. Dip your toes If you are just ‘dipping your toes in the water’, you might want to trade for a while in your own name to establish whether you like running a training business and whether you want to – and can afford to – keep going. But – let’s say you do like working for yourself and that you have reason to believe your training consultancy / coaching business can survive the critical first two years in business. LLC or LTD? In that case, many training business owners consider setting up an LLC (Limited Liability Company) which is a US form of private limited company. An LLC and its counterparts in other jurisdictions, are created to allow a business owner to separate  personal assets and liabilities from those of the business. In the UK, business owners may opt to create a Limited Company (frequently abbreviated as ‘Ltd’). In Australia, the equivalent is referred to as a Proprietary Company (Pty Ltd). Many clients I work with, require that I have a limited company before they will do business with my brand. This is why I have to have a private company. So… is that the case for you? Save your money The formation of a legal entity requires that you get things right first time. The problem is that this expertise can be expensive to avail of. LegalZoom was created to make common business legal services both affordable and transparent. They can help you with the registration of a trademark, the filing of a patent, the filing of a DBA (Doing Business As) [USA], the creation of an NDA (Non-Disclosure Agreement), business licenses and much more. LegalZoom’s packages start at $79 plus filing fees  in the USA, or £34.99 in the UK. * PLEASE NOTE: None of the links on this page are affiliate links – which means I do not benefit financially from anything you click on or decide to sign up to. It is your choice to select your provider * Have you given any thought to which type of business formation suits you? If not….it’s time to go talk to a few people and find out. Find the money One of the most rewarding times in running your training business is the moment when you submit your invoice for a job well done. In the beginning, you might simply create invoices using a Microsoft Excel template. You might even be creating your invoices in Microsoft Word and send them via email. (But, that sounds so ‘1999’!) Make life easier Instead: Why not send your invoices automatically and receive notifications when the money is credited to your account? Why not give your accountant access to your online records so you s/he can file your taxes on your behalf? Why not run reports which instantly show spending patterns at the click of a button? These are just several of the many reasons why it makes sense to use online accounting software. Less time chasing expenses and filing claims. More time consulting and making money. For a modest fee, you can set up an account with one of a range of online accounting providers including Xero, Quickbooks, Zoho, Freshbooks and more. Xero has come in for special attention because of its ability to connect with many apps including your marketing software, your CRM (customer record database – listen to the episode) and of course, your bank account. Check your bank I’m definitely not a numbers and accounts kind of guy, so using online accounting software is designed to make my life easier. You can sign up for each of these for a free trial, which means that you can play around with the software before you decide to commit. Just remember that you do need to ensure that your bank can connect with the relevant online accounting software vendor! Now listen to the episode to get more information on the kinds of services which can help you. Biggest takeaways for you today:  Which online services can help you to create a winning brand Why you might need a landing-page rather than a web-page Why you need to understand SEO and Online advertising How a CRM can track every interaction you have with customers Where you can find free images and videos to use in your content Why you need both an offline and online marketing strategy How you can find local events and create sell tickets to your events Some helpful resources for you: LegalZoom – Avail of affordable legal and business services UpCounsel – Identify and hire legal experts in a range of areas [US] Xero – Connect bank accounts and manage accounts Freshbooks – Track your time and invoice for project work Zoho – Manage accounts and invoicing online QuickBooks – Online accounting & invoicing platform NameCheckr – Free service to check domain name and social media names 99Designs – Create design contest to attract designers GoDaddy – Buy domains and arrange website hosting Fiverr – Find and hire designers, coders, assistants online Moo – Create and order quality business cards Wix – Low-cost website builder using templates LeadPages – Create landing pages online Instapage –  Create landing pages online Unbounce – Create landing pages online Ontraport – CRM, landing page and marketing automation NeilPatel – Expert on Search Engine Marketing Amy Porterfield – Expert on Facebook marketing Hubspot – Marketing, Sales and CRM platform PipeDrive – Sales-focused CRM Zoho – Online CRM Salesforce – Small-business version of salesforce CRM Pexels – Find free photos and video footage for marketing Unsplash – Find free photos and video footage for marketing PiktoChart – Create infographics, presentations, reports online Beacon – Create ebooks and lead-magnets for marketing purposes EventBrite – FInd events and sell tickets to your own event MeetUp – Find groups and create your own group Zoom – Host webinars and video conferences online BigMarker – Host webinars, video conferences and webcasts online *** DISCLAIMER: I am not an expert in matters of law, tax or business compliance. It is strongly advisable that you seek professional advice in these and ancillary areas as they are complex subjects in their own right, which require subject matter expertise ***        

PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. David Szetela welcomes back Aaron Levy from Elite SEM to discuss the major PPC ad formats that are available across Google Ads.  Most of the basic text and shopping formats are also available across Bing Ads. There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience is one of the more under-optimized facets of search marketing. It doesn’t fit neatly into a budget, so it’s difficult to find resources. The average search marketer doesn’t have the skillset to design and build a landing page. Powerful development tools like Unbounce and Instapage exist to do the heavy lifting. But without the right starting point in mind, it’s akin to giving a 16-year-old a driving test in a Ferrari.

PPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad format available. What follows is an overview of the major PPC ad formats that are available across Google Ads. Most of the basic text and shopping formats are also available across Bing Ads. There's an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn't it? Landing page experience is one of the more under-optimized facets of search marketing. It doesn't fit neatly into a budget, so it's difficult to find resources. The average search marketer doesn't have the skillset to design and build a landing page. Powerful development tools like Unbounce and Instapage exist to do the heavy lifting. But without the right starting point in mind, it's akin to giving a 16-year-old a driving test in a Ferrari.

PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. What follows is an overview of the major PPC ad formats that are available across Google Ads. Most of the basic text and shopping formats are also available across Bing Ads. There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience is one of the more under-optimized facets of search marketing. It doesn’t fit neatly into a budget, so it’s difficult to find resources. The average search marketer doesn’t have the skillset to design and build a landing page. Powerful development tools like Unbounce and Instapage exist to do the heavy lifting. But without the right starting point in mind, it’s akin to giving a 16-year-old a driving test in a Ferrari.

PPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad format available. David Szetela welcomes back Aaron Levy from Elite SEM to discuss the major PPC ad formats that are available across Google Ads.  Most of the basic text and shopping formats are also available across Bing Ads. There's an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn't it? Landing page experience is one of the more under-optimized facets of search marketing. It doesn't fit neatly into a budget, so it's difficult to find resources. The average search marketer doesn't have the skillset to design and build a landing page. Powerful development tools like Unbounce and Instapage exist to do the heavy lifting. But without the right starting point in mind, it's akin to giving a 16-year-old a driving test in a Ferrari.

Instapage started in 2012 as a SaaS solution for easily creating landing pages at scale. Today, they are a company of 170 employees with 4 global offices, 15k customers, and a whole host of offerings to help advertisers increase conversions through post-click experiences. Tyson Quick, CEO and Founder of Instapage, has been critical to the success of the business. In this conversation, he talks with Dave about the origin of Instapage and how he grew the company into a leading name in SaaS. Our conversation turned more interesting and actionable as he specifically discussed the strategy he used to shift towards Enterprise customers. These high-value customers have been insanely powerful for revenue growth and the long-term outlook of the business. We hope you enjoy this conversation as much as we did. Audio times: 0:00 Introduction 2:47 The origin of Instapage & where the company is at today 3:46 Transition from landing pages to a post-click optimization solution 5:01 How did you get your first customers? 6:23 Cutting through the noise and turning Instapage into a market leader 7:48 Moving away from being solely a landing-page builder 8:56 The shift to enterprise; selling value instead of a tool 9:10 Moving from no-touch to a sales-driven culture; pricing is key 11:05 My advice? Just get it out the door 12:40 Our magic number is "how much do you spend on digital advertising per month” 13:23 A year in 20% of our total revenue is from enterprise; and 60-70% of new revenue is from total revenue 14:20 People want to keep this secret. Why? 15:20 Investors care about gross margin; if you can prove it with services — do it 17:10 Deliver value in some way for marketers 18:45 The salty six 19:36 SaaStr 20:23 Pocket app for text to speech 21:48 High Growth Handbook by Elad Gil 24:35 @TysonQuick on Twitter This is an actionable episode — we hope you enjoy! Get ready to #ScaleOrDie... We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at useproof.com/scaleordie and read more stories at blog.useproof.com. Follow Dave & Proof on Twitter — @DaveRogemoser and @UseProof. We publish episodes every week so be sure to check back often for more interviews with the internet’s best minds in growth!

How does a small, 25 person SaaS company regularly attract 700+ registrants to its webinars?   This week onThe Inbound Success Podcast my guest is Andre van den Assum, the Marketing and Partnerships Manager for Wipster, a cloud-based a video workflow collaboration review platform. I had heard from a colleague that Wipster was absolutely killing it with its webinars and was excited to talk with Andre about how he consistently generates such large numbers of attendees. Our conversation gets super detailed, with specifics on how much Wipster spends on paid media (TL;DR - not much), what the click-through rate is on their email newsletter, how long their promotional timeline is for each webinar, and the percent of leads they get from each marketing channel.   This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Andre include: Wipster is a video workflow collaboration review platform. The company currently has 25 employees with offices in New Zealand and Portland, Oregon. They have thousands of customers around the world, including big brands like Disney, Red Bull, Shopify and Delta Airlines, and many smaller brands as well.  Wipster regularly gets hundreds of registrants for its webinars, which it typically produces with partners. They get many of their webinar leads from email marketing, and typically include a promotional video about the webinar in their emails. One channel they use for email promotion is their newsletter, which goes out to 40,000 people that has a 25% open rate. Their webinar marketing campaigns typically last two weeks. For a recent webinar on which Wipster partnered with Brightcove Deloitte, 50% of the registrations came from email marketing (12% were from promotions in Wipster's email newsletter), and out of 1100 total webinar registrations, Wipster drove 700 of those (with the remaining 400 from Brightcove). 10% of their webinar leads come from social media. For one webinar, Wipster advertised in Marketing Profs' email newsletter. The cost for that campaign was $3,000 and the newsletter went to a list of 13,000. That yielded 120 leads at $24 a lead.   Wipster posts all of its webinars to its YouTube channel, where they typically attract 600+ views each. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Register for IMPACT's upcoming webinar with Wipster on Make Better Videos In-House: How to Create Consistent Video Production Visit Wipster's website Subscribe to the Wipster Weekly newsletter Wipster's YouTube channel Wipster Stars Facebook Group Connect with Andre van den Assum on LinkedIn Listen to the podcast to learn all about the marketing campaigns and tactics that regularly attract 700+ attendees to Wipster's webinars. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and today my guest is Andre van den Assum, who is the marketing and partnerships manager at Wipster. Welcome, Andre. Andre van den Assum (Guest): Welcome. Yes. Hello. How's it going? Kathleen: Good. I feel like it's hello from tomorrow because you are across the other side of the world, and it is the next day and sunny and beautiful where you are, and it is yesterday and freezing cold where I am. Andre: You got it. We're a little bit in the future here in New Zealand and it is the middle of summer for us so we're kind of on the back of a nice middle of summer Christmas holiday break and just cracking 2019, so yeah, nice to be on your show. We've got some fun things coming up with IMPACT actually so this is nice to compliment that as well. Kathleen: Yeah, it's great and I'm excited to have you here and for anybody who's listening, you can't see, I'm looking at Andre through the video and he's sitting outside and the trees are blowing in the warm New Zealand breeze and there's like, water in the background, it's really stunning. And I'm sitting in the 20 degree weather in the Mid Atlantic region of the United States thinking, "What am I doing here?" So if you're listening you can always go to the show notes and I have a picture in there of the two of us recording so you can see- Andre: If it makes you feel better the roles reverse in June, July and we have a team in Portland and the same thing happens, you know? Kathleen: We all have our turn. Andre: They're all off to festivals and beaches and we're freezing down in New Zealand at the bottom of the South Pacific so don't worry. Kathleen: Well it still sounds like a great place to be. About Wipster Kathleen: So for anyone who's not familiar with Wipster who doesn't know who you are could you tell my listeners a little bit more about yourself and about the company? Andre: Absolutely! So I've been with Wipster for almost five years now, I was employee number five and we've got about 25 of us now. We're a video workflow collaboration review platform. Born from the idea of a video producer/director who was kinda sick of chasing feedback with his clients and wondered why people can't just comment directly on top of the video, so click on top of the frame, make your comment, kinda Google Docs for video, and so he went looking for that solution and it didn't exist. So we were the first people to kind of create a product where you could literally click on top of the frame. There's a couple of others that do it now but we're first to market about five years ago and it's been an interesting journey over that time you know, going from kind of an idea, a spec, into a kind of fully fledged company. I guess we're still a start-up with 25 or so employees but we've got thousands of active users, thousands of customers. Some of the biggest brands around, you know, the Disneys of the world and the Red Bulls and Shopify and Delta Airlines and yeah, we've got a ton of big users but we've also got a bunch of small users, a bunch of agencies that use it for review and approval. Something we're seeing a lot of is some of that capability moving in-house so you know, we're talking to more and more brands who are wanting to kind of scale their video and we can help them do that, you know, by speeding up their workflow, making it easier to pump out the video 'cause we're not talking about kind of one video a month, we're talking about you know, three or four or five videos a week ideally, and some of them even more than that. So yeah, it's been a fun journey and been kind of ... Selling software as a service means you can do it from New Zealand at the bottom of the world but obviously we needed some people on the ground in the US so our founder moved over there and has built a team over there as well so yeah, it's been quite a fun few years, you know, a bit of a rollercoaster but yeah, definitely very rewarding in trying a bunch of different digital marketing tactics along the way to kinda get our name out, you know, being from the bottom of the world to kind of getting that presence, you know, we're in 150 countries or something like that as well, so it's a pretty interesting time to be doing marketing and kinda trying to do this kind of thing I think. Kathleen: Yeah, and as far as the product is concerned ... So we use it, full disclosure for everybody listening, we're a Wipster customer, and we have a video team at IMPACT, it's a couple of people, and we do a ton of video. In fact, I was just up in our office last week and we must've shot, I mean, it's close to a hundred videos in one week because we had a lot of people in from out of town so we wanted to maximize the time. I first was exposed to Wipster really as somebody who provides feedback so our video team was like, "We have to use this platform," and whenever we do a video they send it over to me and I get the link, I go into Wipster, and I'm able to just like, as you said, it is very much like Google Docs for video. I can just pop my comments in there and I'm not a technical person so it's really nice because it makes it very, very easy for me to provide my input. Andre: Yeah. Well, that's how we got traction from the get-go was kind of making a tool that was just very easy to use. The editors are kinda used to these big, complicated editing suites, Premiere Pro and stuff like that with a lot of buttons, but you know, when they're sending it to their clients or their team members or the legal team or the exec team to get approval or feedback, they just wanna be able to click a link, watch the video in a very kind of simple, enjoyable kind of experience, just click on top, make videos. And there's quite a few things going on behind the scenes, you know, like we've got integrations with Adobe, with Slack, with all the publishing platforms, so we can kind of help the more technical people as well but in terms of the end user we try and make it as simple as possible and I think that's what made us so successful so early on was just, it kind of just worked, you know? Kathleen: Yeah. The simpler the better. Andre: Yeah, that's what software's gotta be like these days, you know? I think there editing some big shifts and you know, you used to have to get a software team into the company carrying massive servers on their backs and all this hardware and the IT guys have gotta do all this year-long onboarding and all that kinda stuff. But that's changed, the price point has changed, the experience has changed. So yeah, so it's nice to be part of that movement. Wipster + Webinars Kathleen: Now, one of the reasons I was looking forward to talking with you for this podcast is that you were chatting with a colleague of mine about us doing a webinar together, which we are going to do, so stay tuned if you're listening, and I remember it was my colleague Vin and he said, "You know, you should talk to these guys at Wipster because they get a ton of people coming to their webinars." Webinars are so interesting to me, I'll have to preface our conversation with this. In some respects they're a dying marketing form because so many companies do them and I think people have become so used to webinars and so used to webinars especially that are recorded and they send you the recording afterwards and so people might sign up for them but then they never watch them 'cause they're like, "Eh, it'll come to my email inbox and I'll watch it someday." You know? And so there's this element of folks being jaded by webinars and you know, having said that I think there are some people doing them really well. You're not a huge company as you mentioned. You're 25 people, but you're getting large numbers of people to your webinars. So I wanna dive in and learn more about what you're doing and what's the secret sauce behind these great results you're getting. Andre: It's interesting because you've got all these different things that you can be doing as a digital marketer and you know, for us, you know, we've been doing webinars for a few years now and you know, it's among other things managing all the social channels, doing all these big kind of product campaigns, doing events, doing more tactical campaigns, you know, ad words, all the rest of it, so you know, where do webinars fit in? I think there was a point where we were kind of, you know, we wanted to kind of partner with more people in our ecosystem, other brands, other product services, and so when we called up these people we kinda went to the table with a bunch of ideas and were open to doing whatever with them. You know, might be events, might be, you know, we could do some blogging, you know, guest blogging on each other sites, you know, good for back links, good for awareness, maybe getting them to share some stuff in their newsletter. So you know, we tried to think about all these things that we could do, even create some content for YouTube and stuff like that or you know, data content. So there's actually quite a few things you can do with someone but it was funny because it almost always would just keep coming back to webinars, that was the thing that kind of ticked all the boxes for both sides. A webinar is something that when you approach someone, they already have their audience, they're very protective of the community of the audience, they're not gonna just be kind of sending anything you send them on to their audience, they're the gatekeepers and when it comes to webinars, you know, the key is coming up with a really good topic, a topic that kind of speaks to both the audiences. So I think the first thing we do is kind of figure out what the overlap is for both of us. You know, what are we both standing for and in the case of doing something with IMPACT, you guys are doing some amazing kind of consultancy work around helping brands scale their video. You know, we happen to make a tool that helps them do that so let's kind of talk about that. It should never be salesy, so you know, I think part of the secret sauce is just coming up with something that people wanna click on that's really, truly valuable when they click on it and learn something. So that actually can take a little bit of back and fro. I've even had to kind of can a webinar late in the planning phase because we just couldn't quite come up with that ... And that was a tough decision for me to say, "Look, you know, we're just not quite aligned. You wanna talk more about this but that's not really interesting to our audience. We wanna talk more about this but you don't have enough leadership in that." So kind of to answer your question, the reason why we do things in the first place is because they're really easy to share to both your communities, they both provide a lot of value to both those audiences, and they provide leads and bound leads, you know? A lot of these other pieces of content doesn't have a gate and a form like webinars do and it's just natural to enter your email and sign up for these things. So therefore when you're looking at kind of what the outcome is for both these companies, you know, you both get a nice list of leads and you both provide a lot of value to your audience and it's very easy to share. And then so once you've got a really good topic and once it kind of ... You know, that's gonna help massively and then there's a few other things you can do to help drive them and one of ours is to have quite an active community, to have quite a big email database, you know, a good open rate, so that's kind of some of the work we've done over the years to build that up that we can now go to with good content. It's quite traditional marketing really. We still get a big chunk of our leads through email. Another one, which is kind of obvious for us, but make a video to promote that webinar.  When you look at the click through rates on the emails or even with our partners, we really tend to always overshoot their goals on what they kind of expect. And even when we have at times kind of brought less, you know, having not done a partnership and having to drive all the traffic ourselves, you know, gone through things like MarketingProfs and kind of sending out email blasts to 15,000 users, for them, you know, they come back, it has a thumbnail, so we create a GIF thumbnail with a play button on top and they're like, "Oh, this is some of the best results we've had!" And that's good topic, good copyrighting, and a video thumbnail to help drive it. But yeah, we use our social channels. We have audiences across different social channels.  We have an in-app kind of pop-up that lets people know. We have a newsletter that goes out to 40,000 people that has like a 25% open rate. So it's a combination of all these things, you know? Probably there's no secret sauce on it - it's a combination of value and you know, and finding something that kind of works for both you and some potential partners. Kathleen: So taking a step back, you mentioned you start with really trying to figure out topics that will resonate with your audience. Tell me a little bit more about who your audience is. Andre: Yeah, yeah, for sure. So we stand for video, you know? We're born out of video, out of making the video workflow easier, about helping people speed up their video workflow. So that's the kind of things that we like to talk about. The topics that come under that are kind of, you know, video marketing, or video ideas, creative ideas, you know, making videos for your clients, things like that. Our audience is a few different types but our main audience is the video creative themselves, so the video editor, video producer, video director. They can be a freelancer, they can be working for a small production company or an agency, they can be in a brand, you know, be an in-house team for a brand, you know, so that's pretty much the mix. They can also work for big media companies as well. And so they're all slightly different, you know? We have actually done quite a bit of content targeted as well, at kind of marketers, marketing managers, marketing execs, to help them scale their video strategy and the reasons why they need to do that. So that's kind of our audience, but I think that the large chunk of that is video creatives. Kathleen: And assuming you're able to really nail down a topic that's gonna be relevant and useful to that audience, you then talked about working with your partner that you're doing the webinar with to really refine the topics, make sure the presentation is not gonna be too salesy, and that sort of thing. How long does that process generally take for you guys? Andre: I mean, sometimes you just come up with that topic and it's just real obvious and you kind of nail it. It's one of those ... Kind of that creative writing part of it is hard to ... You always think, "Oh, I've got a couple of hours, I'm just gonna smash this out." Sometimes it works, sometimes it doesn't, you know? It's a bit of wordsmithing. I think one of the key steps to this - and this wasn't, you know, we didn't have this from day one– was having that kind of, that one page, well, not one page, just that one document, that collaborative document that starts with a time and a place and a kind of general theme. You kind of flesh that out, you come up with an abstract ... a title, abstract and a few bullet points. It's actually not a ton of words but you kinda wanna kinda get it quite synced and really kind of interesting. I think part of that process as you're doing this, you know, you actually list all the kind of requirements for your partner and it kind of helps to show what you're gonna commit to. Especially around promotion, you know?  We've kind of been burnt in the past by kind of our partner not living up to what we'd expect for them because I've got other things going on. That's fine, but you know, when you've got in writing that's saying, you know, "We're gonna send it out to our email list of this size twice," you know, "and on these dates. We're putting it out to our social channels. WE're gonna throw 500 bucks behind it to boost it." Once you're kind of quite transparent about what your expectations are and then relaying how many registrations have come in as it happens, put the heat on a bit more, but it gets fun, you know, you share in that success. So I think, you know, it does take time and I know some companies do a webinar a week or something like that. You know, I do too many other things to be trying to take on that. Even a webinar a month is pretty ... I've done that for a few months in a row, you know, four or five months in a row and that's like, you do at least two months promotion time for each of them. Especially if they're using customers, customers are really good if you have a shared customer with your partner. That's ideal, but you're also adding another person who's busy into the mix and so, yeah, be a little bit realistic about the times and it does take a bit of time, you know, and I wish it took less time. There are actually other models or other styles that can take less time. You know, AMAs on Twitter or you know, we're thinking about starting kind of a live video kind of creative chat, monthly chat. That actually requires less of our customers and more people that we want to highlight and less of us in terms of kind of planning the content and stuff, but when it comes to webinars it does take us a little bit of time to get all that stuff together. A few moving parts. Kathleen: Yeah. I love that idea that you mentioned about having that collaborative document. I almost think of it as like a creative brief for the webinar and getting both parties in it and aligning around it because I do think that it's easy to say, "Hey! We're gonna do a webinar on X," and the two parties have very different visions of what X means and should represent and you certainly don't wanna be surprised the day of with slides that are not, you know, that are not along the lines of what you were hoping to see. Time-wise- Andre: Yeah, you do wanna control, not control some of that but yeah, you wanna avoid surprises, have those timelines, have the dry run. You know, do all that stuff, have all those steps in place, and once you've kind of got a document that kind of outlines that stuff you can copy the document, pull out some stuff depending on what the next one is, and at least it kind of puts that up front very early on in that kind of conversation. Kathleen: You were talking about timelines earlier and it sounds like, if I understood correctly, you leave yourself about two months to promote a webinar. Is that accurate? Andre: No, two weeks. Kathleen: Two weeks, oh, I thought you said two months. I was gonna say, "Man, you're really good about planning ahead!" Andre: Well actually we're gonna be doing one with IMPACT in just over three weeks, and they do three weeks promotion so I was quite impressed with that. As long as we've got a solid two weeks of promotion time we find that's plenty to kind of include it in some of these letters that we send out, you know, pop-up in-app, put it across the social. So yeah, as long as we've got two weeks we're pretty good at pulling a bunch of registrations for sure. Wipster's Webinar Promotion Campaigns Kathleen: So let's break down your promotion process. You've got these two weeks, you just mentioned a few things you do, let's start with email. Am I correct that you have a weekly email newsletter? Andre: Yep, every Thursday, US time, we send out a Wipster Weekly and this has been something that's been really successful for us. We've had it around for ages, and we curate a bunch of content, you know. We kind of scour the interwebs and find all the best kind of video production, video marketing tips and tricks and you know, educational stuff, so we pool all that together. There's like five articles and then inspirational video of the week. One of those blogs is our blog. We put out a new blog every week, and so that's kind of pretty value-driven and people love it. We get a lot of responses from it saying how much they look forward to watching the weekly and the different articles and pieces in it and it also provides us a pretty good regular promotional tool. We've got a little banner at the bottom that we can use and also the intro to the newsletter is personalized so we can kind of let everyone know that there's a webinar. Kathleen: And that's going out weekly. Do you do then on top of that separate like, email blasts if you will, to your list? Andre: Yeah, definitely. Yeah, and we don't send a ton of emails to our users, you know? So I know even for us we're quite sensitive about kind of sending too many emails but actually we don't send that many. For a webinar we typically send either two or three. You know, one kind of a week or week and a half out or two weeks out from the webinar. I think, you know, because people get that Wipster Weekly every Thursday they also might not have time that day and kind of know what's in it but when you send a dedicated email and the subject line is all about that webinar, it's a bit more focused so it's gonna get some different types of people clicking on it. And so that's an important tool, you know. I was just looking at some numbers earlier ... Let me just have a quick look here. But to give you an idea- Kathleen: As you're looking at those numbers I'm curious, and I don't know if you can get this specific, but you've got a two week time period. Is it one email newsletter mention and then one email blast or ... What does that cadence look like? Andre: Yeah, it depends on what day it falls on but usually it would be like one email kind of a couple of weeks out, a week and a half out, and then a kind of reminder one day away email. We might sometimes send two emails with different subject lines and different content with that big thumbnail as well, ideally a thumbnail. Then send that kind of one day away, just last chance to catch it, and if we get clever on it, if we've got other promotional stuff going on and we don't ... 'Cause it kind of depends if we've got other things going on whether we send two or three emails and sometimes, you know, if people have clicked on the email but haven't registered then we might only just send those guys the one day reminder. So we play around with it a little bit but they'll always get at least two dedicated emails you know, about the webinar and then also one to two mentions in the newsletter because it can just be as short as a little intro in the newsletter just reminding them. So it's just, you know, you're actually letting people know something that they like to be kept informed with, you know. Especially if it's good content highlighting some amazing customers at Deloitte, a video team of three making video for a company of 280,000, you know, learned how that's successful with internal video, et cetera. So that's stuff that you're proud to share and I think that's a real key part of it. And just to kind of talk about you know, where some of our leads come from. We did one with ... We did a webinar with Brightcove and Deloitte, as our customer, someone I just mentioned, and 50% of our registrations came from our email. You know, that was dedicated email, from the newsletter, that was like 12%. So out of 1100 registrations we drove 700 of those ourselves and yeah, so 50% came from emails. So email is really powerful and then ... Yeah. Kathleen: So then I have a really specific question and you may or may not have an answer for this. With email I know my team spends a lot of time, because we're all total marketing geeks, talking about subject lines. And you're obviously getting great results from your email blasts and we've debated back and forth, especially for webinars. Does it make sense to have the word "webinar" in the subject line or like ... Have you found any lessons learned from how you craft your email subject lines for your webinars that seem to work well for you? Andre: We do typically use the word webinar, but in saying that, we sometimes don't and you know, it kind of depends because we're only doing these every couple of months. You know, we have those conversations at the time, "What are some good subject lines?" We're also sending probably two emails plus a reminder so "webinar" is gonna be in there somewhere. But nothing really stands out for us in terms of you know, in terms of what works more than others. It doesn't vary hugely, you know, as long as it's a good topic, you know? I don't think things like that make a massive difference for us. Definitely not something we've noted, but we're all so busy that it's kind of hard to get too down in the details. But you know, I think it's good to let people know that it's a webinar. I think people still enjoy webinars and you're saying that they are kind of old-fashioned and we've had those same conversations. We go to the table with these partners with you know, "Let's do a video series on ... We can create a landing page, do an educational series about how our brands are turning into media companies," you know, "Put a topic outline," and then it's kind of like, "Well what's the goal here? Are we looking for leads? 'Cause where do they enter their details? This is quite a lot of work to do, you know, where is it gonna live?" And it just starts getting quite complicated so you know, it just keeps coming back to webinars being really successful for us. Kathleen: Yeah. And in the emails themselves, are you putting ... You mentioned that you make like, a promo video for your webinar. Are you putting that video with your animated GIF into the email? Andre: Yeah. So yeah, like, if you can't do a GIF - they're pretty easy to make as much tools - you can just do like a screenshot of your video, so a thumbnail with a big play button. The play button is one of the most recognizable, recognized logos there is. You know, everyone knows what that means and people just wanna watch that video so that's something that really increases your engagement or the click through rate of that email. So yeah, definitely recommend doing that. What we've been doing recently is kind of taking a few frames and making a little GIF with a play button over top 'cause GIFs play inside the email. Thumbnails don't. Videos don't.  And then everything drives to a landing page which is optimized and that's something we've kind of ... There's a few steps we've taken over the years and we've actually been using a site called Instapage, you know, where it kind of takes away your navigation at the top and really kind of makes it clear what the offer is on that page. It's got a form above the fold. It's got the video kind of above the fold. It's got the description so kind of, you know, making that as nice and as optimized as possible, not a ton of ticks, you know, really clear what they need to do to sign up. So that's something that has helped our conversion rate on that end.   Kathleen: So you talked about how you use Instapage and your emails and things. You also discussed that when you're doing these promotional workflows for the webinars you have a couple of other channels you use and one of them was social. Can you walk me through what you do on social to promote your webinars? Andre: Yeah, for sure. Social, you know, surprisingly social will only get us about 10% of our sign ups but you know, it's all about ... For me, I think social channels are really good for brand awareness, showing that you're active, that you're in the conversation, that you have an opinion, that you're coming up with thought leadership. So we kind of throw around $500, if we're doing something with a partner we might throw $500 or so dollars just to kinda get that topic and webinar in front of a bunch of different people and you know, our target audience, showing that we're just leading thought leadership, we're talking about the things they care about. It often doesn't result in a ton of registrations, as I said maybe 10%. We have used, on Facebook, we have used the forms before so people can ... So the form is actually embedded in Facebook, it auto-populates some of the details on there because Facebook has already got that information. And so that has worked out for us, you know. They're like $10 a lead or $10 a registration, which is actually lower than almost anything else we put money towards. To give you an idea, you know we, for that MarketingProfs, email blast, that cost us $3,000 and that's a list of 13,000 and I think that got us like ... What was it? That got us ... Let me see, that got us like 120 leads, so that was $24 a lead. So $10 with $24 ... Yeah, so social typically doesn't work out to be an amazing return on getting leads. Plus you know, with something like Facebook, for $10 for using that form, we have to integrate that form with our content management system that integrates with our webinar thing so it takes a little bit of back and forth work. We've tried it, it's a pretty good cost per lead, but we don't think the quality there is really very high. So yeah, I mean, the videos are great because honestly I think the video is the key on a lot of this stuff because video looks great on all these social channels. It shows what you're doing. It does drive registrations, but about 10%. I think it's a collective, kind of, you're using all these channels and if you're building them all up I think it all really helps. You know, 10% is nothing to kind of scoff at, that's really important, plus it's quite low cost. But yeah, it's not super efficient in terms of driving leads and it just provides us really good content to share and shows that we're kind of active and talking about the topics our customers care about. Kathleen: That's interesting to hear how ... Some of the different paid media channels that you've used. Have you done any other promoted newsletter placements like you did with MarketingProfs or was that the only one? Andre: That's the only email blast that we've done and the reason we had to pay for that one, because we ended up throwing like five grand at that webinar, we got like 550 registrations. It was really good content but it was a little bit more targeted towards marketing strategy and marketing teams so it's not gonna be quite as attractive to all our freelancers and production companies- Kathleen: Got it. Andre: So I think that's why we didn't get quite as many. But however, you know, we also ... It was something that we ran completely ourselves and we didn't have a partner to leverage their audience so then without putting a bit of money ... I mean, at the end of the day we all want new leads or new eyeballs on our product or service, on our thought leadership, we wanna attract people that are outside of what we already have, which is pretty much our primary KPI. There's still a lot of benefits to be had about engaging people in your database, you know? People that aren't quite customers yet or even customers. To reengage them with how other companies have been successful and et cetera, et cetera. But you know, when we're working with a partner we really wanna kind of get in front of a new audience and so when we've done webinars that highlight our customers, and we haven't done this with a partner, then we've gotta look at new ways to kind of top that up. Andre: I mean, so we got 130-odd registrations, you know, through that channel with $25 each so you know, that was quite interesting. But then if we look at a webinar we did with Lemonlight we got like 1200 registrations. The topic was kind of, 24 inspirational video ideas or something like that, so a little bit more generic, a little bit more kind of collective for quite a wider audience. And we spent $500 on that, you know, so 10% of what we spent and we got a bunch more leads. But you know, you've gotta consider what you're looking for, what the cost of your product is, how much you're willing to spend to get someone into your, kind of into your world and educate them about what you're offering. We're a business-to-business product, we have kind of a varied list of what we charge our clients so it depends. When we did the webinar with Brightcove and we highlighted Deloitte that was a bit more of an enterprise play and Deloitte, I mean Brightcove, you know, by and large their customers are bigger companies, bigger media companies, bigger brands. So they're a real enterprise solution. So even though we attracted 700 versus their 400, you know, we got some really top quality brands that came along to that. You know, like an amazing list of brands that tuned in for that one. So it also isn't always about quantity, you know, there's also a quality argument to that as well. Kathleen: Absolutely. It sounds like especially if it's maybe an audience that isn't in your core of the video editor, the producer, et cetera - like when you did the MarketingProfs thing - it sounded to me like you're looking to maybe expand into and get more leads in a segment where you didn't traditionally have a ton, so that makes sense. Andre: No, absolutely. When we started this business all those years ago, you know, our bread-and-butter customer was video producers and agencies and freelancers dealing with that client feedback process. And so we saw a big opportunity in these brands because things were starting to move a little bit more in-house. So we really wanted to get in front of brands as well and help them along that journey. So then you start to do some kind of more tactical plays in terms of getting in front of those decision makers, their brands, the marketers, and whatnot. So that influenced our content strategy last year when we really made some kind of conscious plays targeting marketers, video marketers, marketers in general, making sure they're aware of tools like ours to help them scale their video. And then, so part of that is creating the topic and the ideas that are really valuable to them. That was highlighting Xero's journey, you know. They have an amazing in-house video production team. They use video across their kind of content strategy so it's not all actually just marketing, it's about all the education and kind of onboarding and all that kind of stuff as well. They are a global company with an awesome in-house team and the guy that runs their team kinda walked us through how they went from you know, 10 videos a year to 1,000. So that was really targeted at these brands who have started their video journey but wanna kinda scale it up. So it wasn't really targeted at those freelancers necessarily. And then that was just part of our overall kind of marketing strategy in terms of building awareness in that segment and kind of trying to drive some business in that area. So yeah, I think getting new eyeballs and getting new leads, you know, based off what your kind of strategic objectives are as a company, but getting some new leads I think is one of the big outcomes of webinars, especially when you're doing it with partners 'cause there's already ... Kathleen: Definitely. Yeah, definitely. Now, going back to your data on where your webinar leads are coming from. We talked through email which is 50%, talked through social which is 10%. What were some of the other significant sources for you? Andre: Well actually ... I was actually looking at the Xero webinar numbers so I've kind of got that a little bit wrong. The numbers are still correct but this was for the Xero, not the Deloitte one. So this was the time where we had to drive all the registrations ourselves. So 50% email, 22% came from that email blast that we paid three grand for, 12% was the newsletter, and then like eight or nine percent was across our social channels. We also have a pop-up in the app and that kind of drove a couple of percent and also our website as well. So on our homepage we have a little banner at the top of our homepage and that drove another two and a half percent. So that's our 100% there. You know, if you look at when we do something with Brightcove, you know, we pull 700 and they pull 400 so they're bringing in ... I don't know what that is, 30-odd percent themselves. Kathleen: I love that you're pulling in more leads than Brightcove. Andre: Well you know, that was- Kathleen: I mean, they're a decent sized company, you know? Andre: That was fun because they said to us, you know, they were like ... I was like, "Okay, what's our goals?" 'Cause I already had this kind of, you know as I said, the documentation to help drive the process, and usually I always put a goal here and I kind of put, "What is our goal and what is our stretch goal?" And so they were driving this one a little bit and they said, "Well, our goal was 300 registrations," and I was like, "is that each?" And they're like, "Oh no, total." I was like, "We'll get that ourselves, no problem. I think we should aim higher." And when we launched our campaign we launched it a few days before them and we kind of got 300 out of the gate and so then that kind of lit a fire on them as well to really kind of drive registration. So you know, if you think about it, they were aiming for 300 all up and they ended up driving 400 themselves. So that actually made them push harder. We got 700 of those and then we just kind of ... I had a chat with the team on slack but the kind of brands that we attracted was Bank of America, Oracle, Cisco, Goodyear, McCafee, Oxford, Milwaukee Tools, Hallmark, you know, Sears, Walmart, SAP, Apple, Pixar, Canadian Tire, Baby Center, Airbnb, Visa, UNICEF, LinkedIn, Salesforce, Air New Zealand, LA Times, Whataburger. So you know, when it came to big brands, and a lot of those we actually drive ourselves, but they pulled some big brands in there as well. It was a roaring success and you know, the guy that spoke for us was a great presenter as well so it was really a valuable webinar that everyone got a lot out of. And then actually ... You know, you talked about, what is it, about 15 or 20% of people turn up on the day, I think that's roughly the number, maybe 25, 30% turn up to these webinars on the day. But then of course we do share them and we even put them on YouTube and like, that webinar has got 600 or so views on YouTube, you know, for long form content of an hour long webinar, you know, you are getting people engaging with it, even if they don't turn up on the day. Kathleen: Yeah. Now, I'm super curious, you do an event with a company like Brightcove and you pull in 700 registrants, they pull in 400. I mean, both numbers are great, but to what do you attribute your ability to pull in such large numbers? I mean, you're not a much larger company, I don't know if you have a larger database than they do. Is there something that you're doing differently that's getting you those results or is it something about your relationship with your audience? Andre: Yeah, I'm not sure because I guess we're both using the same video and we're both using the same kind of a topic so you know, so that stuff, you know, we take pride in getting that stuff up to standard. Yeah, I think we do have an engaged audience, I think we do understand our audience. Yeah, I'm not sure what drives that kind of engagement. I think from the get-go when this company started we were very kind of interactive with our audience, we did a lot of AMAs on Twitter, our social channels were quite active, we had a Facebook group. You know, we've always been about thought leadership and sharing knowledge and trying to drive it through value-first based content, so maybe it has to do with our relationship with our audience. Our database is about 40,000 strong, which is pretty decent. Yeah, I'm not sure. You know, I know like for those guys ... Maybe it's also because we're quite agile and we can use all these different channels, you know. Like I'll put up the banner on our homepage myself, I'll set up the pop-up in that myself, I'll create the landing page myself, I'll schedule some ads myself. So maybe that also means that we can kind of be more active on these different channels and leverage these different channels. If they were to do a pop-up on their landing page, or not a pop-up, just a little banner at the top, they might have a few more hoops to go through in a bigger company with other things going on so maybe that works top our advantage as well in terms of getting the message out. Kathleen: That's a good point. There are definitely some advantages to being small and agile. So interesting, you know, and I appreciate you sharing so many details about this because it is ... The devil is in the details with these things, so, fascinating to me. Kathleen's Two Questions Kathleen: I wanna change gears for a second. I have two questions that I always ask everybody who comes on the podcast. You're somebody who's doing a good job with his inbound marketing, doing a great job really, with the results you're getting. When you look out in the world is there another company or an individual that you think is doing inbound marketing really well right now that you would hold up as an example? Andre: Yeah, in the video space I always love what Wistia does. You know, in terms of like, you just go to their website and how they've separated their content and each product and the education center. It's all really nice and all really value-driven and the content in the videos they create and the kind of brand personality that they've created is really good. And you know, if you wanna look at an engaged audience, they have one. Massively. You know, people are part of the Wistia tribe, you know. They've got a Slack group that creates content on it's own. They're all sharing tips, discussing, critiquing, you know, providing value for each other. So they're really good. In fact actually, I've been on IMPACT's list for years so it's quite cool to be doing something with you guys 'cause you do some amazing content that's definitely gone in front of me time and time again over the years so that would be a couple. I really like what Wistia are doing for content-wise. Kathleen: Yeah. They do have a great brand personality and I've actually spent dome time in their offices and got to be filmed for a little video they were making about their partner agencies and it's just a fun group of people to work with and they know what they're doing for sure. Andre: Their office is in Boston, yeah? Kathleen: Yeah. Andre: Pretty cool office and they've got this like stadium set up. You probably saw all that. It's like, "Stay Weird" on the walls and you know, kind of embracing that kind of diversity and just ... I don't know, there's definitely something they're doing right and being good at video, you know, using video because video says so much more than a lot of other mediums so you know, they've been at ... If I just say one thing on a video you actually get a lot more because you might see where I am, what I'm doing, so they've really used that to their advantage and done a really good job, which they should be because they're advocating for video. Kathleen: Right. Agreed, agreed. And what about how you keep up to date? Digital marketing is changing really quickly, there's always something new happening or you know, Facebook changes it's rules, whatever. How do you stay up-to-date and current with everything going on in the world of digital marketing? Andre: It's hard because, you know, I often don't have time to click on even the most interesting subject lines but I do follow a couple of good newsletters that I get in my inbox and I click on those. One of the things that I think keeps me quite up-to-date and inspired about marketing and particularly videos is just talking to some of our customers. You know, I've had some really good, in depth chats over the years with some really interesting people who are kind of ... You know, I talked about Xero, this guy, Pat MacFie, he's just like ... I get off the phone and every time I get off the phone with him I'm just pumped, you know? Sephora, you know how they've kind of grown, they were making 24 videos a year and now they make over 1000 and they're talking about ... And that just started with one. They brought in one video producer in-house, they were kind of renting a studio in San Fran once a month and just shooting a bunch of content once a month and now they've got their own studio in LA and all the brands come to them wanting to borrow their studio and they've got all these ... So just watching that, and that's over a couple of years. You know, you talk to these guys about how they've kind of actually built that and the process, the steps that they've gone through and in two years to be so different and why they're making educational content and how-tos on YouTube, you know, what is that trying to achieve, and the greater trends around kind of how brands now own ... You know, you don't have the gate keeper of the big TV stations anymore. You've got all these different channels. You've got millions of people on YouTube and Facebook and Instagram and Twitter and there's no gatekeeper. You can kind of ... So it's all about audience building and engagement. So talking to the people that are doing it for some of these big companies. Shopify, the guys there make wildly high production video content that they're trying to shop out to people like Netflix, you know, so they're taking a different approach where they're going super cinematic. You know, if you talk about branded content, that makes them like, cringe, you know, it's just like, disgusting, you know? We're all about making the audience feel different, you know? Kathleen: I'll have to check those out, I wasn't aware that Shopify was going in that direction. Andre: They also do a ton of video for more technical purposes. You know, helping people use the platform, TVCs, little technical campaigns on Facebook promotions, so they still do that kind of video but they've actually got a department fully focused on you know, entertaining their audience. So actually that's probably where I get most of my inspiration - off talking to customers, specifically around video. But I think it just depends on what I'm trying to focus on, you know? I talk to some peers around Wellington, kind of around what they're doing on LinkedIn, what they're doing with their blog around driving inbound traffic. So I think, yeah, talking to people has been quite useful to me. How to Reach Andre Kathleen: Great. Well, if somebody is interested in learning more about Wipster or wants to get in touch with you and ask a question, what's the best way fro them to connect with you online? Andre: Twitter might be an easy way to find me, you know, @Andre_VDA, but LinkedIn ... I'm probably more active on LinkedIn. It's got my full name in the description or something like that, just search me on LinkedIn and yeah, we can connect and chat marketing. I am quite passionate about where it is and all the tools we all have to kind of use and kind of to tell our message, tell our stories and help each other out. So yeah, I'm open to any connections for sure. Kathleen: And Wipster's URL is? Andre: Wipster.com. W-I-P-S-T-E-R.com.   Kathleen: Yeah, I'll put links to all those things in the show notes so if you're wanting to find that information just head to the IMPACT website and you'll find it on there. Thank you Andre, it's been- Andre: We'll be doing that webinar in a few weeks as well so make sure to look out for that and we're talking with Zach, so he's a video consultant for IMPACT and he goes to a bunch of different brands and actually helps teach them to make a video because he's a firm believer that the only way you can actually make multiple videos a week that's kind of affordable, scalable and kind of really effective and authentic, the only way you can actually do that is to start making it yourself because the agency model doesn't quite work when it comes to making a handful of videos a week for these kind of different purposes. You know, because you can't really pay an agency a lot of money to do that and get the ROI so that's gonna be all about kind of helping you guys make more video in-house so check that out. It'll be in a few weeks time, I'm sure you'll find out about it through the various channels we have. Kathleen: Well, and I'll put the link for that in the show notes as well, so. Click here to register for the webinar with Andre and Zach Andre: Perfect. Kathleen: So you can click that and register. If you're listening and you found this to be helpful I would love it if you would give the podcast a review on Apple podcast or the platform of your choice and if you know someone else who's doing kickass inbound marketing work, Tweet me @workmommywork because I would love to interview them. That's it for this week, thank you so much Andre! Andre: Thanks for having me. It's been fun.  

Episode Title: CMO Nightmares, Conversion Rate Optimization & Domain Hijacks In this episode, Anand Thaker and Chitra Iyer talk about what keeps CMOs up at night – and why; how the Trust challenge for marketers has evolved; why the GDPR fine on Google should spur other marketers into action; and why post-click optimization is a great place to consider investing limited personalization dollars. Plus - Anand tells us why we should care about the recent headlines about domain hijacking. REPORT OF THE WEEK: From 1.00 to 9.00: We dig into this report from Brand Keys about what’s keeping CMOs up at night + why the recent GDPR fine on Google is scary for all normal marketers (and what we could do) Top Marketing ‘Nightmares’ Brand Keys asked 558 CMOs and brand managers, “What issues keep you up at night?” and asked 3,900 consumers to provides some insights and solutions. Percentages indicate the frequency of mention among the professionals interviewed. “Problem” areas that received mentions by 75%+ of participants include: 1. ROI and ROMI (97%) 2. Big data, big tech, and big security issues (95%) 3. Establishing trust between my brand the consumer (95%) 4. Addressing innovation, AI, technology, and marketing automation (92%) 5. Consumer expectations regarding privacy and transparency (90%) 6. Better managing social networking (89%) 7. Creating relevant and engaging advertising content and storytelling (88%) 8. Deployment of predictive consumer behavior analytics and technologies (86%) 9. Dealing with consumer advocacy, social activism like #MeToo & issues like gun violence (85%) 10. Growing consumer expectations and gap between brand promise and expectations (82%) NEWS FOR THE WEEK: At 9:00, we check out this news item from Instapage about the launch of its Automated, Scalable 1:1 Ad-To-Page Personalization. What does this really mean in practice? How much personalization do customers really want? Is this a good option for improved ROI? FAIL FOR THE WEEK: At 14.00: What is domain hacking and why should marketers care? These two headlines from Arstechnica and Nakedsecurity grab our attention- and Anand explains they should be grabbing yours too! Plus- here’s a resource to address the challenge. Next week: we welcome special guest and marketing veteran Jason Katz on the show to talk more martech on the user side! You can find this discussion, and many more, by subscribing to the Talking Stack on iTunes and Soundcloud; or just visit the Podcast Page on MarTech Advisor to browse all our podcast episodes, listen and follow! We’d love your thoughts. Tag us with your comments and ideas directly on social media, and don’t miss adding #TalkingStack; or leave us a review on itunes! @martechadvisor @MoreMarInTech @dRaab @anandthaker Follow MarTech Advisor on LinkedIn for the latest MarTech updates!

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater) Q1 What types of advertising are available on Quora Q2 How does ad targeting work on Quora? Q3 What type of companies are using Quora currently? Q4 What makes a successful Quora campaign Q5 Why should my company advertise on Quora. Q6 How many of you participating today are either currently using Quora for advertising or have definitely plans to in Q1 2019? Case studies: https://marketingland.com/how-to-use-quora-ads-for-big-results-in-every-step-of-the-funnel-243852 https://quoraadsupport.zendesk.com/hc/en-us/articles/115000987792-How-do-I-retarget-visitors-to-my-website- https://business.quora.com/Retarget-Users-Who-Have-Shown-Interest-in-Questions-on-Quora https://quoraadsupport.zendesk.com/hc/en-us/articles/115010466208-How-do-I-install-the-Quora-pixel- https://business.quora.com/AdStage-finds-high-quality-leads-by-advertising-on-Quora https://business.quora.com/Instapage-acquires-quality-subscribers-through-Quora-Ads --- Send in a voice message: https://anchor.fm/ppcchat/message

¿Te gustaría crear Landing Page de forma fácil, rápida y atractiva? Hasta la fecha muchas son las herramientas que te permiten cumplir con esta función, pero no siempre son económicas, por ejemplo Instapage es una fantastica herramienta, pero tiene un coste elevado. Pero ahora tienes una herramienta muy asequible y con unas prestaciones que te van a sorprender, me estoy refiriendo a ZOHO Sites. Y si tienes ZOHO One, esta incluida en el paquete. ¿Que es ZOHO Sites? Resumiendo es otra de las herramientas que nos ofrece ZOHO, y concretamente es una solución muy práctica para crear landig pages, y no solo eso, también puedes crear tu web de empresa. De las características y funcionalidades de ZOHO Sites es de lo que hablamos en el episodio de hoy así que te animo a que lo escuches o veas, como más cómodo te resulte. ¿Que es una Landing page? Es lo que en castellano podríamos traducir como "página de aterrizaje", tal vez esto no te aclare mucho :-), así que te seguiré dando más datos. Seguro que tras algún anuncio de Facebook, Google Adwors o cualquier otro cuando haces clic en éste, acabas "aterrizando" (¿entiendes ahora el símil?) en una página orientada a la venta. Es decir, esta página tiene varias características claras que la identifican como Landign Page, y resumiendo mucho pues hay mucho escrito sobre esto, diríamos que son páginas donde se informa de forma muy clara de lo que se te quiere ofrecer, ya sea la descarga de un eBook  (por ejemplo puedes ver la mia), una venta, etc.  Algo muy clásico de un Landing Page es que no tiene un menú de navegación y así evitar que el usuario se distraiga del objetivo único de esa página que es vender. Además solo debe tener un CTA o llamada a la acción. El mensaje de una landing page debe ser claro "tengo esto para ti" ahora depende del visitante que compre, descargue, facilite los datos, etc. ¿Que nos aporta ZOHO Sites? Ya te he comentado que es precisamente esto de lo que hablo en el episodio de esta semana.  No obstante, y aunque ya te he dado alguna idea sobre lo que hablaremos, te adelanto que daremos un repaso a las principales características de ZOHO Sites, te contaré mi experiencia personal con esta herramienta, y comentaré las características que definen a ZOHO Sites. Así que no quiero extenderme más y si sigues interesad@ en conocer más debes ver o escuchar este episodio. Por cierto, te pediría que dejaras un comentario o valoración, me gusta para conocer tu opinión que es muy importante para ti. ¿Quieres formarte mejor en ZOHO? Visita la academia: pildorazcrm.com Cursos: https://www.pildorazcrm.com/cursos-zoho/ Mas contenidos: Únete a nuestro Grupo Facebook: https://www.facebook.com/groups/pildorazcrm/ Sígueme en twitter: @pildorazcrm

¿Te gustaría crear Landing Page de forma fácil, rápida y atractiva? Hasta la fecha muchas son las herramientas que te permiten cumplir con esta función, pero no siempre son económicas, por ejemplo Instapage es una fantastica herramienta, pero tiene un coste elevado. Pero ahora tienes una herramienta muy asequible y con unas prestaciones que te van a sorprender, me estoy refiriendo a ZOHO Sites. Y si tienes ZOHO One, esta incluida en el paquete. ¿Que es ZOHO Sites? Resumiendo es otra de las herramientas que nos ofrece ZOHO, y concretamente es una solución muy práctica para crear landig pages, y no solo eso, también puedes crear tu web de empresa. De las características y funcionalidades de ZOHO Sites es de lo que hablamos en el episodio de hoy así que te animo a que lo escuches o veas, como más cómodo te resulte. ¿Que es una Landing page? Es lo que en castellano podríamos traducir como "página de aterrizaje", tal vez esto no te aclare mucho :-), así que te seguiré dando más datos. Seguro que tras algún anuncio de Facebook, Google Adwors o cualquier otro cuando haces clic en éste, acabas "aterrizando" (¿entiendes ahora el símil?) en una página orientada a la venta. Es decir, esta página tiene varias características claras que la identifican como Landign Page, y resumiendo mucho pues hay mucho escrito sobre esto, diríamos que son páginas donde se informa de forma muy clara de lo que se te quiere ofrecer, ya sea la descarga de un eBook  (por ejemplo puedes ver la mia), una venta, etc.  Algo muy clásico de un Landing Page es que no tiene un menú de navegación y así evitar que el usuario se distraiga del objetivo único de esa página que es vender. Además solo debe tener un CTA o llamada a la acción. El mensaje de una landing page debe ser claro "tengo esto para ti" ahora depende del visitante que compre, descargue, facilite los datos, etc. ¿Que nos aporta ZOHO Sites? Ya te he comentado que es precisamente esto de lo que hablo en el episodio de esta semana.  No obstante, y aunque ya te he dado alguna idea sobre lo que hablaremos, te adelanto que daremos un repaso a las principales características de ZOHO Sites, te contaré mi experiencia personal con esta herramienta, y comentaré las características que definen a ZOHO Sites. Así que no quiero extenderme más y si sigues interesad@ en conocer más debes ver o escuchar este episodio. Por cierto, te pediría que dejaras un comentario o valoración, me gusta para conocer tu opinión que es muy importante para ti. ¿Quieres formarte mejor en ZOHO? Visita la academia: pildorazcrm.com Cursos: https://www.pildorazcrm.com/cursos-zoho/ Mas contenidos: Únete a nuestro Grupo Facebook: https://www.facebook.com/groups/pildorazcrm/ Sígueme en twitter: @pildorazcrm

In this episode we talk about The Top 5 Software Tools We Use In Our Business And You Should Too: Slack - Hands down the best messaging and complete project and communication software. Slack was just getting started when we started the company and it allowed us to live in two different states to start the company. Sumo - The full suite. We use Sumo to collect email addresses and grow our website traffic. We use AppSumo to find out about the latest and greatest new tech softwares at a deal. Lastly, we use KingSumo to create viral giveaways.   Instapage - This is the best (In our opinion) landing page software that allows designers to create beautiful landing pages and help non-creatives to use a template and generate leads. Instapage integrates with almost everything you can think of and allows you to update and change the page on the go easily. http://instapg.es/ntC9g Line2 - allows us to have business phone lines. We can also use them to send text messages. They even have a Mac app to help you respond right from your computer. ClickUp - This Free tool has been amazing for us. ClickUp is a project management tool that allows you to visually see, work, collaborate on all the projects in your company. The capabilities for this tool are endless.

  Christian: [00:00:00] I had to go ahead with that one because I think with especially with gyms people want to feel included and be part of a community or a family. Aaron: [00:00:25] Howdy friends and that's "Hello" for Texas people and for those who are listening outside of Texas we say hello to you as well. This is the Marketing Natives where you get to listen to us dissect exactly in our own terms anyway - how to make a local business stand out online. We switch it up on which business we talk about each week. However it is applicable to most businesses and this week we're talking about gyms. Specifically how a gym can generate leads with Facebook advertising. Christian: [00:01:00] And I think we're going to dissect like a pretty good strategy that we've done for other gems but we do want to say that this has worked very well with gyms that offer a sort of a boots style - boot camp style workout where it's like a group setting where it's easy to just add one more person and it won't really add additional cost to your business. Aaron: [00:01:24] Right. So personal training maybe possible with this but it's a lot better with a group and not a an ugh. Like Christine was alluding to earlier UGS wouldn't work here. Christian:[00:01:36] No absolutely not... Aaron: [00:01:38] But boot camps would work. Christian: [00:01:39] Yeah. All right. So tell us what's the strategy. Aaron: [00:01:43] So one thing that you could use and actually I just want to preface this with saying that this is something that we've done and it has worked in the past. And I feel like there's not a lot of like really tactical steps to do online and that's why we created this podcast so to use this offer. The offer is a 21 day free trial. This is and I would I would honestly do it to where you know you have three days a week or you know they come three days a week for 21 days or over the course of that next month they get income 21 times whatever that point is. You need to figure that out. But a 21 day free trial that's what's going to draw people in. Because in three weeks if they're working out with you psychologically if they get some results in that time period they are a lot more likely to stay around. So the most important thing with this offer and with this whole strategy is that you need to understand the complete funnel and this is a fancy word for taking the customer from not knowing who you are to becoming an actual lead. And so we're going to break down a little bit about how that happens. Christian: [00:02:47] Right. So I think the number one thing either will make or break this campaign or this strategy is having great copy and if you're not familiar with the term copy. It's something that we've actually use in marketing and advertising but copies is just the text - the text that goes along with that ad that you will see on Facebook but it's multiple parts. One, it's going to be the headline, right? Is that what's it called a "headline"? Aaron: [00:03:16] A headline, yes. Christian: [00:03:18] There's a headline, there's a description. And then there's also I mean you can even have text instead of you know if you use an image for example or when we use a video you can do text inside of that image or video and that's also referred to as copy. Aaron: [00:03:32] Yes. So good copy is going to take somebody from let's say for example. Lose weight now. That's one example of copy. A better example of losing weight is lose 15 pounds in three days or 15 pounds in 21 days like you can you can feel yourself mentally making that happen and saying, "Oh that's possible" but just "Losing weight." That's so am-be-be? What's the right word? Christian: [00:03:57] Ambiguous. Aaron: [00:03:57] Ambiguous. Yeah, so... Christian: [00:03:59] What were you gonna say? Am-be-biguious? Aaron: [00:04:02] Angu-bu-. Christian: [00:04:02] Amphibious. Aaron: [00:04:02] Amphibious. Christian: [00:04:03] Yeah, I think that was the word. Aaron: [00:04:04] Right not a toad but it was a frog. No, you can paint that picture with the copy. That really helps sell that item because if you do it's a 21 day free trial and in the copy just sucks after that it's not going to really bring anyone in there. They need to be able to put themselves in your shoes so don't worry about complicating it too much just really tell people what the offer is and what they're going to get about get out of it and be as descriptive as possible when you do those things. You will do just fine. You don't need to hire a copywriter. Christian: [00:04:38] You know I think magazines I've been doing the copy. Very very good for a lot of years. [00:04:44] Think about it like all these magazines that have slimmed down 20 pounds before summer and it's like June 1st already. So I think they do a really good job with that now. I think it's something that they don't do a good job with is they usually have these perfect models and toned woman and men with huge biceps - are already ripped. So this is I think where the magazines lack but where you can win is using the right imagery that will resonate with your clients. Again I mean I think the magazines do well with the smiling faces and happy people. But I think it's good to use real people. You use real results for a lot of your imagery and videos. Aaron: [00:05:32] Now with advertising you can't do a before and after picture. But what you can do what we've worked well for us, So I'll tell you is one of those things was a group of like four or five people they were all like you could tell they just finished working out. We're all smiling at the camera and it's just a group of people and you're like "Wow. I want to go and work out with these people. These can be my new friends and they look like normal people. They aren't like you know muscles bulging out of their shirt." Like we're everyday people who just want to get in shape and that will really resonate with you because it seems authentic and it's not an ad at that point. Aaron: [00:06:08] So...woah! It is that time but uh, we pushed it a early little bit early. It is a rep air horn time. Christian: [00:06:19] Nice. All right. So if you've been listening to episodes this is where Erin and I AKA BitBranding, we let you know about our company. I just said the name BitBranding. Again, I don't know why. Whenever it comes to this commercial thing I just I'm not good at I'm just not good. Aaron: [00:06:36] Hey, it's a mental thing, you can do it. Let's talk you through it guys. Everybody in your cars right now, just start chanting "Christian". Christian and Aaron: [00:06:42] Go Christian, go Christian, go! Go Christian, go Christian, go! Aaron: [00:06:44] And that's a reference to the Secret of the Ooze Ninja Turtles if anybody is familiar with it. Christian: [00:06:51] Ninja Turtles 2? Aaron: [00:06:53] Yeah, it was Ninja Turtles 2. Christian: [00:06:54] 1999? I'm just kidding, I don't remember them. Aaron: [00:06:55] It was the1982, the first one came out. Yeah. So anyway guys go ahead. What's going on? Christian: [00:07:03] So we are a digital marketing agency based in Allen Texas. And yeah. We just want to help you grow. I mean that's our whole I guess motto since the very beginning is try to provide a lot of content to a lot of people very fast. So from the beginning from the get go we started making you know creating video series and and creating blog posts and being active on social media and now creating this podcast. So it's very important for us to educate a lot of the business owners out there. So I don't think this is going to be a sell for you but it is a "thank you". Thank you for listening and thank you for watching your content for digesting and absorbing our content and being there for us and helping us grow our company and our business. And yeah I mean, that's...this is huge thank you to all of our followers. Aaron: [00:08:02] That's good. I don't think we've ever done a "Thank you". And we should. And we would thank you even more if you share this episode, but no seriously we appreciate it. Christian: [00:08:10] You're ruining the moment. Thanks. Aaron: [00:08:13] Sorry. All right. We got back to our regular schedule of the episode because Christian was tearing up over there and I...you know I'm a contact crier so as soon as he started crying. I was starting to get hungry. All right. So the next one here is your landing page. What that is for those who are new to marketing or online advertising. It is a dedicated website, single page typically and it's dedicated to one thing: generating that lead. A lot of people ask "Why can't I build this landing page or this page on my website?" And it's because if they can go to your website, they're more than likely going to click on other things and not do what you want them to do on your landing page. You only want them to give their name, phone number and e-mail address and that's collecting the lead if they do anything more than that or anything less than that, then you don't get that business. So it's really simple you're there to do business in that landing page should be treated as such. Christian: [00:09:16] Yeah. And then I guess some of the things that you need on your landing page are some some key elements that you need landing page number one, is familiar...familiarity. Is that how you say that word? Aaron: [00:09:28] Familiarity. Christian: [00:09:30] Familiarity. Christian: [00:09:33] Man, that is a hard word. So basically what we're trying to say on this one is that you know if you use an image of Cindy on your ad then make sure that Cindy is also on that landing page one you don't want to confuse your customers or people who are clicking through the ad you want to make sure that the branding is the same. So same imagery, same colors, same logos that you're using on your Facebook and that image or video of that ad - make sure that you're using those on that landing page. Another thing is social proof. So you can do this by having testimonials. You can do video testimonials. There's also some plugins of... Aaron: [00:10:10] Proof.io. Christian: [00:10:10] Yeah, proof.io. You typically see these in e-commerce websites where it shows you oh so-and-so from Michigan just signed up and their are just like notifications on your website of people signing up and it gives you a little sense of like "Oh you know...". Aaron: [00:10:27] "I trust this brand". Christian: [00:10:27] "Yeah, I trust this because other people are doing it. Why can't I do it?" And then another thing is to ask for a full name not just first and last name, you want to make sure that that form is you know is as compact. I guess as possible. So having just one dedicated form field for you know the full name is better. Another thing to optimize that landing page is to create a pop up when they tried to leave. A lot of the landing page softwares out there which you can check Instapage or Click Funnels. Aaron: [00:11:01] Which we'll leave both of these up. Christian: [00:11:05] They offer this. I mean as an automatic thing so you're not going to install any plug ins or anything. So you can set whenever their mouse is about to leave the page you hit them up with a pop up maybe even offer them a little better offer than you did before. And then number five, is a strong call to action and headline. Purchase now. Sign up today. Aaron: [00:11:27] Yeah. And then. Or like you know "0hange my life" or you know whatever that may be. But I think one of the keys to any landing pages is that it constantly needs to be getting tested. A good rule of thumb is that you convert 20 percent of the people who go to your landing page. And when you're testing it just as a heads up don't try to change so many different things like if that image doesn't work, don't change up the image and then change up the headline and then change out to social proof. Test one thing at a time and it may take a little bit of time to optimize your landing page. But once you get to 20 percent or above you know that you're firing on all cylinders and you're going to generate a lot more leads. So our last one here. And this is one that people neglect a lot. They're like "I already generated the lead. I don't need to worry about anything else". But you do and that's to take them to the thank you page in the follow up these two pages are where the connection with them start. For example you're going to go buy something from somebody say you buy a car today. If you go buy that car and you drive it home you don't want that to be the only time that the dealership talks to you. I mean you want them to come back for maintenance, you want to come back for you know a relationship to know what's going on there. Christian: [00:12:42] So you're kid's car or your potential next car. [00:12:46] And the thank you page allows you to start making them again familiar with who you are. On that thank you page you could have a video saying "Hey thanks! You just made of the best investment of your life. We're going to follow up with you within the next day. You're going to get a call, you're going to get an e-mail?" whatever it is how you're going to communicate and just let them know ahead of time. We're excited for you to join us for this 21 day free trial. You are going to change your life. This is exactly how we're going to communicate with you. And then they just feel empowered. They take that over to them the next day and they're anticipating your call. They are picking up every call that they don't know the number cuz they're like "Oh I hope this is Jim. He said he's going to call me, I really can't wait to do this" and then making sure that you follow up and you do make him follow through on what you're telling them that you're going to do. If you're gonna you say you're going to call within 24 hours you need to do that. And when you do that piece of it before they ever get to the gym you've already closed them 60-70 percent of the way. Now they just need to work out which is the easy part because that's what you should already be good at. And then by the end of their 21 day period they become a retainer or they become a regular client for you. But I think it really all starts with the thank you page and the follow up if you do those successfully you're going to have a lot more clients. Christian: [00:13:59] Yeah, I mean I think you hit the nail on the head. Is that the phrase? Aaron: [00:14:03] Yeah. There should be something that we do on the podcast more often when we have phrases that Christian questions because he had one last week that I can't remember what it was but it's like "Oh the more you learn" or something like that. Christian: [00:14:18] Yeah, yeah. Aaron: [00:14:19] So these phrases each week if you remember each one we will give you a T-shirt. Christian: [00:14:25] I mean you listen to them all the time and then it's just when you get or your time to say the phrase you're like "Wait is how it goes?" I think that's the thing though people always say "Is that how that phrase goes?" Aaron: [00:14:36] Anyway we digress. Anything else you wanna say? Christian: [00:14:42] No, yeah I was gonna to say that yeah you definitely hit the nail on the head with that one because I think with especially with gyms people want to feel included and be part of a community or family you know. So I think you're very, very right on that. Make sure that thank you page into the follow up and then beyond the follow up making sure that you know that person is actually coming in you know for that 21 day free trial and creating a connection and you know good communication with that with that person is definitely good to get them long term and then signed up for more. Aaron: [00:15:19] Yes. All right so you're a gym owner or you are a friend of a gym owner. If you're a friend shared this with them. This funnel and this strategy works and if you are building this and you have trouble or you have questions feel free to reach out to us on Instagram @bitbranding. We're happy to answer any questions you have. We've done this quite a few times and you know you may just be missing one little thing that's causing you not to get that business so we hope you take this podcast and after the fifteen minutes you just run to your computer and start mapping out what your funnel's going to look like so that you can generate more leads for your business. And if you've been listening for a while or you got value out of this episode please make sure to go to your favorite podcast app and leave us a review. We really do look at every single one of those and take those to heart. Let us know how we can do better and if you would love to come on the podcast, you have a cool or unique business that you're like "Hey, I want to talk about this or I have questions and I want to ask you guys on the podcast". Reach out to us as well. We'd love to have you on. Is that it? Yep that's it. All right. Have a good week.  

It’s not every day you met an entrepreneur who bootstrapped a company to $13 million revenues and 130 employees. I just met one. Tyson Quick started Instapage.  And he’s on a mission to personalize & optimize online experience for all of your customers. In short, they make your marketing landing pages smarter. They already have 15,000 customers. Now he’s raised $15M in venture capital from Morgan Stanley Expansion Capital to scale the business. In this 20-minute conversation, Tyson reveals how he’s building the team that’s building these customized landing pages. (Hint: they’re located in San Francisco, Poland, and Romania)

♟Con oggi si conclude lo speciale estivo 2018 dedicato alle Landing Page. Nella puntata di oggi vediamo quali servizi puoi utilizzare per creare una Landing Page e se conviene utilizzare il tuo sito internet WordPress (o altro CMS) con un apposito plugin oppure sottoscrivere un abbonamento.========Vuoi seguire i miei progetti? Puoi trovare tutto qui:Blog ► ► https://robertotarzia.com========Ti consiglio di iscriverti ad EasyLetter🖋️, un progetto editoriale GRATUITO in cui ti guido passo-passo per realizzare il tuo business online.EasyLetter ► ► 📝https://easyletter.it========EasyTools speciale Landing Page🔗 Link OptimizePress (Plugin WordPress): https://link.roberto.pro/optimizepress🔗 Link Landingi: link.roberto.pro/landingi🔗 Link LeadPages: https://link.roberto.pro/leadpages🔗 Link Instapage sito ufficiale: https://link.roberto.pro/instapage🔗 Link ClickFunnels sito ufficiale: https://link.roberto.pro/clickfunnels========Videoguida Instapage📝https://robertotarzia.com/guida-instapage/Articolo di approfondimento Landing Page📝https://robertotarzia.com/come-creare-una-landing-page/

♟Con oggi si conclude lo speciale estivo 2018 dedicato alle Landing Page. Nella puntata di oggi vediamo quali servizi puoi utilizzare per creare una Landing Page e se conviene utilizzare il tuo sito internet WordPress (o altro CMS) con un apposito plugin oppure sottoscrivere un abbonamento.========Vuoi seguire i miei progetti? Puoi trovare tutto qui:Blog ► ► https://robertotarzia.com========Ti consiglio di iscriverti ad EasyLetter🖋️, un progetto editoriale GRATUITO in cui ti guido passo-passo per realizzare il tuo business online.EasyLetter ► ► 📝https://easyletter.it========EasyTools speciale Landing Page🔗 Link OptimizePress (Plugin WordPress): https://link.roberto.pro/optimizepress🔗 Link Landingi: link.roberto.pro/landingi🔗 Link LeadPages: https://link.roberto.pro/leadpages🔗 Link Instapage sito ufficiale: https://link.roberto.pro/instapage🔗 Link ClickFunnels sito ufficiale: https://link.roberto.pro/clickfunnels========Videoguida Instapage📝https://robertotarzia.com/guida-instapage/Articolo di approfondimento Landing Page📝https://robertotarzia.com/come-creare-una-landing-page/

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let's consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack channel. These methods will be discussed in a future episode. Later in today's episode we'll discuss the top of funnel tech that is based around email address exchange. Near the top of your funnel are also small products or one time services, booking a consultation or limited or trial access to a membership site. People who “convert” at the earlier stages are more likely to see all that your business can offer and then invest in more products and services with you. Marketing specialists and strategists focus on helping businesses get more people into the top of the funnel and guide them swiftly towards a product or service. Next week's episode of the Tech of Business podcast is with Mikael Dia who started funnelytics.io which is a software tool to visually map and understand funnels in your business… which is part of the reason we're doing a deep dive into funnels today (I kinda wanted to make sure that next week's episode had relevance for you!) The power of a funnel is to nudge your audience to the next level. I know that this works because I've seen it work on myself. Let's take my friend Amber De La Garza and her podcast Productivity Straight Talk. I was listening to episode 59: Email Inbox Insanity: How to Tame it Then Maintain It – anyway, I was listening to her episode where she shared her 5 simple email decisions and mentioned that on the shownotes there is a download called “5 Simple Email Decisions Desktop Sign” that I could actually print out and put on my desk – so that every time I head into my inbox I will know exactly how to tackle the new items. She hooked me on that one, and I went to her shownotes, downloaded and printed out the sign and posted it on my desk. Amber's freebie is the top of a funnel. From there, I could decide that I need a productivity coach or to purchase something else from her. While I already trusted her insight, the download renewed my trust and puts her top of mind. Every day when I sit down to tackle my inbox, I have a reminder of that trust. At present, I'm sitting in Amber's funnel – excited to see where she takes me next. OK, so now it's time to talk about the technology that goes into the top of the funnel. As I said before, for today, we're going to focus on email address exchange for top of funnel and it consists of three facets: Opt-in or Landing page Email marketing system Delivery The opt-in or landing page is simply the name provided to the page that describes the value exchange. It includes the email collection form which ties it to the email marketing system. This page can be created using a dedicated landing page system like LeadPages, ClickFunnels, Kartra, Instapage or any number of page builders for WordPress. This page looks different than a regular website page to the visitor because it only has one action (to take advantage of the offer) and it doesn't include navigation or other distracting elements. When building your opt-in pages, you'll want to make sure that they work well on all screen sizes. While you may not be ready to jump into Facebook ads or understanding the analytics and conversion of this page, I highly recommend adding the Facebook pixel and Google analytics code to this page. [I told myself that I wasn't going to go all technical, and that might have been a bit technical. So, if you're using a dedicated landing page system, there is likely a location within the dashboard to add these snippets. It's important, but don't let this stop you from creating the top of your funnel. If you would like to get this setup, head over https://techofbusiness.com/work-with-me/ to schedule a one time tech strategy session to get you on the right track.] Once someone completes the form on your opt-in page, their email address is entered into your email marketing system. For the user, you'll want to direct them to the next page of the funnel, which is often a thank you page that lists next steps. Sometimes the freebie will be delivered right on the thank you page, other times it will be delivered via email. In the email marketing system, we'll set it up to send that new user a series of one or more emails that deliver the freebie and provide additional value. This may include a full on automatic sequence, if you've flushed out your funnel already, or it might just be the gift and then adding them to your general distribution email Please note: there are different laws and rules regarding sending promotional, informational and marketing emails. Be sure that you're crossing your T's and dotting your I's in the eyes of the law. And if you need a lawyer, my guest from Episode #2, Jamie Lieberman is fantastic – you can connect with her at https://hashtag-legal.com. I usually recommend delivering the freebie via email, rather than on the thank you page. This is because the more information we have about a user the better – by delivering the freebie via email, we can make sure that they open the email with the download in it and also see that they've clicked on the link to receive the item. Regardless of the size of your freebie, from a one-page PDF to a multi-week summit, email will be the main vehicle for guiding your new lead in your funnel. In the virtual summit space, the funnel is guiding the attendee to purchase the extended summit series. The opt-in page for a virtual summit is often a longer form invitation with multiple opportunities to opt-in for a free ticket to the summit. These are positioned strategically down the page, so that as soon as the website visitor is on board with the summit concept, they don't have to hunt for the sign up form. The thank you page for a virtual summit will provide instructions to check your inbox for important summit information and may include a number of links – ranging from sharing the summit on social media to purchasing the summit series at a deep discount. Because the user has multiple options for what to do at this point, this page is not generally considered part of the funnel. The time between signup for the summit and the summit kick-off date is called the pre-summit series. And this series has one goal: to entice the lead to purchase the summit series. It's important to mix in valuable content with the purchase opportunity or you might turn off your lead before they even get to day 1. This is why Facebook groups and content rich emails are also important elements to the funnel. And good tracking is important too – because we don't want to be selling to someone who has already bought. Let's bring this back to the funnel – to know if a funnel is working, we want to understand the numbers. How many people are landing on our opt-in page. How many people are signing up How many people are opening our email How many people are taking the next step (and the next, and the next, and purchasing something from us.) If you're running ads, then the Facebook Ads manager will be a great place to grab these numbers. Your email marketing system will provide hints. And regardless of the source of your traffic, Google Analytics and Google Tag Manager are great tools to help gain insight into how people are interacting with the funnel. Today is the best day to setup the tech side of tracking systems. This will start collecting data for you, even if you're not looking at it yet. Your future marketing department will thank you! And come back next week when we talk with Mikael of Funnelytics who has a marketing background. The week after I sit down and talk marketing technology with Eli Natoli who is a growth mentor for coaches and entrepreneurs. We're in this together – I'd love to know what tech you're rocking or exploring for your funnels. Come join us in the Tech of Business Community on Facebook at https://techofbusiness.com/community/ If you would like to email me, I can be reached at jaime@techofbusiness.com.  

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let’s consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack channel. These methods will be discussed in a future episode. Later in today’s episode we’ll discuss the top of funnel tech that is based around email address exchange. Near the top of your funnel are also small products or one time services, booking a consultation or limited or trial access to a membership site. People who “convert” at the earlier stages are more likely to see all that your business can offer and then invest in more products and services with you. Marketing specialists and strategists focus on helping businesses get more people into the top of the funnel and guide them swiftly towards a product or service. Next week’s episode of the Tech of Business podcast is with Mikael Dia who started funnelytics.io which is a software tool to visually map and understand funnels in your business… which is part of the reason we’re doing a deep dive into funnels today (I kinda wanted to make sure that next week’s episode had relevance for you!) The power of a funnel is to nudge your audience to the next level. I know that this works because I’ve seen it work on myself. Let’s take my friend Amber De La Garza and her podcast Productivity Straight Talk. I was listening to episode 59: Email Inbox Insanity: How to Tame it Then Maintain It – anyway, I was listening to her episode where she shared her 5 simple email decisions and mentioned that on the shownotes there is a download called “5 Simple Email Decisions Desktop Sign” that I could actually print out and put on my desk – so that every time I head into my inbox I will know exactly how to tackle the new items. She hooked me on that one, and I went to her shownotes, downloaded and printed out the sign and posted it on my desk. Amber’s freebie is the top of a funnel. From there, I could decide that I need a productivity coach or to purchase something else from her. While I already trusted her insight, the download renewed my trust and puts her top of mind. Every day when I sit down to tackle my inbox, I have a reminder of that trust. At present, I’m sitting in Amber’s funnel – excited to see where she takes me next. OK, so now it’s time to talk about the technology that goes into the top of the funnel. As I said before, for today, we’re going to focus on email address exchange for top of funnel and it consists of three facets: Opt-in or Landing page Email marketing system Delivery The opt-in or landing page is simply the name provided to the page that describes the value exchange. It includes the email collection form which ties it to the email marketing system. This page can be created using a dedicated landing page system like LeadPages, ClickFunnels, Kartra, Instapage or any number of page builders for WordPress. This page looks different than a regular website page to the visitor because it only has one action (to take advantage of the offer) and it doesn’t include navigation or other distracting elements. When building your opt-in pages, you’ll want to make sure that they work well on all screen sizes. While you may not be ready to jump into Facebook ads or understanding the analytics and conversion of this page, I highly recommend adding the Facebook pixel and Google analytics code to this page. [I told myself that I wasn’t going to go all technical, and that might have been a bit technical. So, if you’re using a dedicated landing page system, there is likely a location within the dashboard to add these snippets. It’s important, but don’t let this stop you from creating the top of your funnel. If you would like to get this setup, head over https://techofbusiness.com/work-with-me/ to schedule a one time tech strategy session to get you on the right track.] Once someone completes the form on your opt-in page, their email address is entered into your email marketing system. For the user, you’ll want to direct them to the next page of the funnel, which is often a thank you page that lists next steps. Sometimes the freebie will be delivered right on the thank you page, other times it will be delivered via email. In the email marketing system, we’ll set it up to send that new user a series of one or more emails that deliver the freebie and provide additional value. This may include a full on automatic sequence, if you’ve flushed out your funnel already, or it might just be the gift and then adding them to your general distribution email Please note: there are different laws and rules regarding sending promotional, informational and marketing emails. Be sure that you’re crossing your T’s and dotting your I’s in the eyes of the law. And if you need a lawyer, my guest from Episode #2, Jamie Lieberman is fantastic – you can connect with her at https://hashtag-legal.com. I usually recommend delivering the freebie via email, rather than on the thank you page. This is because the more information we have about a user the better – by delivering the freebie via email, we can make sure that they open the email with the download in it and also see that they’ve clicked on the link to receive the item. Regardless of the size of your freebie, from a one-page PDF to a multi-week summit, email will be the main vehicle for guiding your new lead in your funnel. In the virtual summit space, the funnel is guiding the attendee to purchase the extended summit series. The opt-in page for a virtual summit is often a longer form invitation with multiple opportunities to opt-in for a free ticket to the summit. These are positioned strategically down the page, so that as soon as the website visitor is on board with the summit concept, they don’t have to hunt for the sign up form. The thank you page for a virtual summit will provide instructions to check your inbox for important summit information and may include a number of links – ranging from sharing the summit on social media to purchasing the summit series at a deep discount. Because the user has multiple options for what to do at this point, this page is not generally considered part of the funnel. The time between signup for the summit and the summit kick-off date is called the pre-summit series. And this series has one goal: to entice the lead to purchase the summit series. It’s important to mix in valuable content with the purchase opportunity or you might turn off your lead before they even get to day 1. This is why Facebook groups and content rich emails are also important elements to the funnel. And good tracking is important too – because we don’t want to be selling to someone who has already bought. Let’s bring this back to the funnel – to know if a funnel is working, we want to understand the numbers. How many people are landing on our opt-in page. How many people are signing up How many people are opening our email How many people are taking the next step (and the next, and the next, and purchasing something from us.) If you’re running ads, then the Facebook Ads manager will be a great place to grab these numbers. Your email marketing system will provide hints. And regardless of the source of your traffic, Google Analytics and Google Tag Manager are great tools to help gain insight into how people are interacting with the funnel. Today is the best day to setup the tech side of tracking systems. This will start collecting data for you, even if you’re not looking at it yet. Your future marketing department will thank you! And come back next week when we talk with Mikael of Funnelytics who has a marketing background. The week after I sit down and talk marketing technology with Eli Natoli who is a growth mentor for coaches and entrepreneurs. We’re in this together – I’d love to know what tech you’re rocking or exploring for your funnels. Come join us in the Tech of Business Community on Facebook at https://techofbusiness.com/community/ If you would like to email me, I can be reached at jaime@techofbusiness.com.  

On this episode, I help you choose between the right dedicated landing page tool, such as Unbounce, Instapage, Leadpages, and ClickFunnels. For full show notes, visit https://landingpageschool.com/030

I chat with Saranya Babu Vice President of Marketing at Instapage. We discuss how they have created a new business category called post-click optimisation. This is the part of the funnel after someone clicks on an advert and before they convert on your website. We also discuss the strategies they have implemented to attract new users and grow their business.

Non c'è alcun bisogno di convincere le persone ad acquistare il tuo prodotto o provare il tuo servizio, non se hai lavorato bene ed hai alle spalle un progetto solido; in questo caso saranno gli altri a chiederti di provarlo.Sicuramente non è una cosa semplice da fare, nella puntata di oggi qualche spunto interessante per una strategia di marketing diversa dal solito buono sconto.EasyTools del giorno: Landingi🔗 Link: http://link.roberto.pro/landingiApprofondimenti:Come creare una Landing Page ► ► https://robertotarzia.com/come-creare-una-landing-page/Guida ad Instapage ► ► https://robertotarzia.com/guida-instapage/Per maggiori informazioni, puoi visitare il mio blog, nel quale troverai tutti i riferimenti al progetto:♙ https://robertotarzia.comQui invece il link ad EasyLetter🖋️, la mia newsletter a tema business e marketing online💌 https://easyletter.it

Non c'è alcun bisogno di convincere le persone ad acquistare il tuo prodotto o provare il tuo servizio, non se hai lavorato bene ed hai alle spalle un progetto solido; in questo caso saranno gli altri a chiederti di provarlo.Sicuramente non è una cosa semplice da fare, nella puntata di oggi qualche spunto interessante per una strategia di marketing diversa dal solito buono sconto.EasyTools del giorno: Landingi🔗 Link: http://link.roberto.pro/landingiApprofondimenti:Come creare una Landing Page ► ► https://robertotarzia.com/come-creare-una-landing-page/Guida ad Instapage ► ► https://robertotarzia.com/guida-instapage/Per maggiori informazioni, puoi visitare il mio blog, nel quale troverai tutti i riferimenti al progetto:♙ https://robertotarzia.comQui invece il link ad EasyLetter🖋️, la mia newsletter a tema business e marketing online💌 https://easyletter.it

Tyson Quick is a digital marketing wiz who’s focused on perfecting the landing page optimization process. Tyson founded Instapage in 2012 after seeing how marketers were losing money in wasted ad spend. His vision since then has been to create a landing page platform that maximizes returns through advertising personalization.

What would you do if you dared to do and be more? Today I have proven sales and recruiting expert, Kimberly Patrick with me on this episode of Financial Fluency. Kimberly is a sales coach, entrepreneur, real estate investor, and author (among many other roles). She focuses on helping senior executives identify, select, and attract passive top talent. Kimberly’s path was a winding one. She starts by telling me how she got into her many businesses. From multi-level marketing to social work, to sales and recruiting, and finally to where she is today with her own business. For Kimberly, her entrepreneurial spirit started at a young age as she observed her grandparents run their own family business. When Kimberly was in college, she began her sales career with Mary Kay and got her taste of multi-level marketing. She quickly realized that she was better suited in a B2B environment instead of selling in a B2C market. After college, Kimberly went on to social work, but that career path was emotionally and mentally exhausting. It wasn’t until graduate school when she started building companies with her ex-husband and then she moved into the sales and recruiting industry. On the show, Kimberly tells me how she started her first recruiting business in 2008. But that year, real estate among many other industries collapsed. All of her clients were laying off instead of hiring. Kimberly hung in there a bit, but it was also a tough year for her personally as it was professionally. She was going through a divorce, and took a lot of time for herself and moved back to DC. Fast forward to today, Kimberly most recently launched a program, Smart Selling, for women in business. This program is 10-12 weeks, and it helps members identify clients, hammer in on their marketing and sales plans, optimize their sales funnels, and more. To help those having difficulty with this aspect of their business, they’ll take a look at where (what channels) they’re posting and what they’re posting. She says messaging is very important, so it’s essential to tweak as needed and get creative throughout the process. Kimberly’s Tips on How to Get Started: Identify your target audience. First, you have to make sure who your ideal client is and where they hang out. See where they are and start engaging with them. Build out your freebies. Get to know your target audience and start conversations with them. Let them know about your offers and freebies, especially if you’re selling directly to a consumer. Pick technology carefully. The technology you use throughout your business is very important. Kimberly uses a few tools to help her business such as ActiveCampaign and Instapage. You can learn more about Kimberly and her business by visiting her website: http://kimberlyapatrick.com/ or following her on social media: Purpose Driven Mompreneurs Facebook Group Facebook LinkedIn   Resources Smart Selling Coaching Program: http://kimberlyapatrick.com/getmoreclients Kimberly’s Book: Dare to be More   Bio Kimberly Patrick has served as an advisor to some of the brightest CEO’s, Presidents, and Leaders. Kim is a Certified Business Coach and a driven entrepreneur. She became passionate about working with business owners as a child, while growing up in a family business. Kim has been an entrepreneur since she was 17. She has founded multiple companies in real estate development, recruiting, and fitness. Kim lives in Austin and is a new mom. She is truly living the dream and juggling everything! She spends her “spare” time investing and developing real estate, coaching mompreneurs, and helping startups find and attract the best talent. Kim serves  on the board of directors of The Texas Recruiters Association and is the Director of StartupGrind Austin. She is deeply involved in the startup community where she spends her time helping companies select and hire the right talent. Kim’s passion is connecting people and helping startups grow their organizations with the best passive talent.

http://www.thesaleswhisperer.com/blog/sharpspring-crm http://ReferWes.com http://BestCRMForMe.com   Philip Schweizer, Founder and CEO,Lead Scoring & Website Tracking as-a -Service Identify hot leads Last Visit, Total Visits Lead’s Interest Summary Visited Pages Visit History It’s painful for companies to change CRMs and marketing automation software so SalesWings integrates with your email marketing tool like MailChimp,  SalesForce Marketing Cloud, Outreach, SalesLoft, Gmail, ActiveCampaign, GetResponse, AWeber, Etc. Connects to web forms like Unbounce, Instapage, Wordpress, LeadPages, NinjaForms, Etc. Predictive lead scoring algorithm: Hot, Warm, Cold Uses a bit.ly link-generator to embed in your email marketing tool and their Javascript that you install on your site helps with tracking Native integration with Pipedrive CRM and Salesforce Zapier integration available It’s not a CRM but it can run on its own. However, it’s meant to integrate with an existing CRM. Connect SalesWings to your website and Outlook in 5 minutes and have tracking enabled Gamification is part of SalesWings Closer Stats Actions Points We’re in the age of notifications Slack Email Browser SalesWings helps create urgency for the salesperson The sidebar opens in any page in your browser Filter by leads you own Hottest leads Favorites Etc Get your 30-Day free trial of Saleswings here Quarterly or annual subscription starting at $99/mo for five users   Email philip@saleswingapp.com and mention The CRM Sushi Podcast for 25% off

Welcome to episode 358 of Hit the Mic with The Stacey Harris. All right, we're going to shift gears a little bit. I want to talk about landing pages. So often, I get emails or I'm talking to clients and they're talking about their Facebook ad's not working. One of the most common things that comes up is it's really not about the ad. The ad is killer, the targeting is killer. Everything from the ad perspective is on point. The problem falls into that what's next category. That is generally a lot of times, not all the times, but a lot of times a landing page. Whether you're running ads to an opt in or a webinar intro or whatever that landing page is for, maybe it's even a sales page and you're running a retargeting ad, whatever it is, a lot of times the problem falls to the landing page. That's why I want to talk about some landing page best practices today. First of all, what is a landing page, because sometimes these terms are used to represent different things. For our purposes today, a landing page is a one page on your site, meaning there's not a menu to all the other pages. There's not a bunch of links to content and things like that. It serves one purpose and that's to either get people to opt in or get people to buy or get people to get notifications for or to download something. Whatever that thing is, its job is to do that one thing. There is a singular calls action and a singular action presented as an option. That's what we're going to be referring to today when we talk landing pages. Be your brand. Let's jump in on these best practices, and I want to start with something that is becoming a bigger and bigger problem. That is don't forget to be your brand on your landing page. With tools like Instapage and ClickFunnels and LeadPages and all of these great landing pages tools, we're able to create really well optimized pages, but here's the deal. You have to edit them. I find it really easy to identify a LeadPage or ClickFunnels. Those are the two that I have the easiest times sort of spotting in the wild. The other ones definitely fall into place, and as tempting as it is to you just use that, ranks number one conversion page and dump in your information and be done, you're doing your brand a big disservice, and for a couple of reasons. Number one, there's going to be a disconnect between whatever sent me, whether that's an ad or a organic piece of content or a link someone sent me, and what I'm actually finding. If you have a totally different color scheme and the stock photos that were in there from your landing page tool, it's going to look like their brand. It's also going to look like about a million other landing pages I have encountered around the web. Absolutely there are going to be niches where people don't realize that. They're not as familiar with landing pages as I am or a lot of other online marketers are. For any of you, and I know a large section of you are business coaches, providing services to business, you're using the same tools potentially your clients are using, which means they can tell that it's really the LeadPages brand, and it's going to ... Really, whether it's conscious or not, it's going to cause a rub. It's going to cause a discomfort. I'm not saying that this is going to be something where it's like, "Oh, my god, I don't trust this person anymore. What are they thinking?" Psychologically, that touchpoint doesn't quite land. That's why you need to be making sure that these represent your brand. You can actually still use a basic layout, and there will absolutely still be people like me who have memorized what these pages look like because they've built so many of them, and can say, "Oh, yeah, this is definitely a LeadPage" or "yeah, this is definitely built with whatever." I know that you did the time, did the work, or someone on your team. It doesn't have to be you. I feel like I should emphasize that right here. It doesn't have to be you. You are right upfront, taking the time to present them with what they need in line with your branding, because that's where the connection is. That's where the touchpoint lands all the way. That's where we get comfortable in your space. It's because you are presenting your brand there. Remember, when we think of online business, we're thinking about our website being our storefront. Your landing page is a part of that storefront. Think of it as a display window.  When the store has a big sale, they dedicate one big window to this real cool opportunity. This is your display window. I always think of New York at the holidays when the big stores do the big holiday displays in the front windows. This is your big holiday display. Yeah, we understand that it's this space and it needs to operate this way and it needs to meet these requirements. It still needs to look and feel like you. I feel like I've hammered that home, but make sure, just make sure it's in alignment with your brand. From there, and this is going to sound counterproductive, but don't go so far into your brand that you become cute instead of clear. We still want to make it really clear what we're getting, why we're signing up, why we're downloading, why we're giving you information, why we're giving you money. Whatever the case may be, be clear. We talk a lot with sales pages and landing pages, not to worry so much about features, but to talk more about benefits. That's absolutely true, but you need to make those benefits clear. Give me a reason to give you my time and attention. Give me a reason to then take the next step and give you my email address or give you my credit card number or whatever the case may be. You need to be clear. Absolutely, when you're writing copy, you want to tell a story. You want to engage them. You want to get them saying yes to questions, and all of those sort of amazing copy things and tactics and tools. Headlines need to be on point and be guiding us down the page. It also just needs to be stupid clear. Stupid clear. Tell me what I'm signing up for, what I'm going to get, what I'm not going to get, if this is for me. Be ridiculously clear. Make it an easy yes. On the flip side of that, if it's not for me, make it an easy no. Because that's how I know when it is easy yes. That it's an easy yes, because I know exactly who it's not for, because I know exactly who it is for. Because I know that's me. Be clear. You have to, have to, have to, have to, have to, have to be stupid clear. I use that word very intentionally here. Make this idiot-proof. It's not because your audience is dumb. It's not because the people who are going to see this are dumb. It's because the people who are going to see this and the people who you want to engage with it and who you want responding to it don't know as much about whatever you're showing them as you do. As silly as it can feel to detail out these things, we sometimes forget we know a lot about what we're offering and we know a lot about what we're trying to share with somebody, but they're not in our heads. They don't understand that we have spent weeks or months or whatever putting together this whatever it is, webinar training, opt in program, membership, insert thing here. They don't know all the details. Make it clear to them. To us, it will feel like we are talking to somebody who's an imbecile. We're simply talking to somebody who does not yet know what amazing thing this is, because they haven't been in our head for again days, weeks, months, years we've been working on whatever it is. Stupid simple, guys. Stupid simple and aligned with your brand. Be legal. Third, and this is especially important if you are running this with Facebook ads. You need to have your legal bases covered. Speaking of legal bases, I'm not just talking about your little terms and conditions at the bottom of the page, although, especially when you're running Facebook ads and paid advertising to it, you need to have terms and conditions or a legal disclaimer or a link to your legal disclaimer at the bottom of your page. It's a requirement. On Facebook ads, it's in their T&C for ads. T&C, terms and conditions, by the way. Also make sure you're legal in the sense that make sure the photos you're using belong to you. Make sure the copy you're using belongs to you. Don't just pull copy from somebody's whatever. Use your copy. Whether you hire a copywriter or you write it yourself, use your copy. Use your graphics. I'm not saying you have to take the picture, but if you're going to use stock photos, make sure you buy them or you're pulling them from a resource that allows you to be using them for this purpose. Remember, not all stock photos are created equal. A lot of the free stock photos available out there are allowed to be used for certain purposes. Make sure whatever your requirements and privileges and permissions are for the stock photos you're using are in line with what you're using them for. You got to make sure you're on the up and up. You got to make sure you're keeping it legal. Okeydoke. That's it. Be your brand. Be clear. Be legal. It's simple. These are the best practices for landing pages that make sense, that work, that get results, and that will help your Facebook ads campaign succeed a little more, because again, a lot of times, it's not about what's in the ad. It's not about your targeting. It's not about choosing a different photo. It's about, "Hey, we're sending them here, but they don't actually know what do, because maybe we're not super clear on what they're supposed to do." A lot of that Facebook ad revenue could be lost in the what's next. Take some time to think about that. With that, be sure to join us actually today, July 18th, which is the day this went live, if you're listening to this later. We're doing an ask me anything inside of Hit the Mic Backstage. The cool part is, is in addition to doing the AMA, I'm giving you a little preview to next month's training which is all around Facebook Messengers and using it and bots and all of that. That full training will be available August 1st, not April, August 1st, but we're doing a little preview during AMA today. If, by some chance, you're listening to this later, that's cool. All the ask me anythings that we've ever done, along with every other training, are inside the library, hitthemicbackstage.com. Be sure to join us now and get your access to that training library. Again, in addition to today's AMA, we've got August training's coming up which will include another AMA, but also the full Messenger bot training which is going to be absolutely a killer. I'm so stoked to bring this to you guys. It's going to be a game changer. Other than that, I'll see you next week. 

Sean McQuaid is the Affiliate Manager at Instapage. Since joining Instapage at the beginning of 2016, Sean has built the in-house affiliate program from the ground up. It is now a channel that a significant part of annual revenue for Instapage. Previously Sean launched and scaled his own successful affiliate marketing business. He also has a background in sales. The topics discussed in this episode include the efficiency of affiliate marketing, how affiliate marketing is not limited to certain industries or verticals, and how marketing technology is enabling affiliate programs.

Pat Holmes is in charge of the paid media and digital advertising at Instapage. After joining Instapage in late 2015, Pat scaled out the AdWords program and built it out for extensive optimization. He also expanded the Instapage paid acquisition program to include social channels including Facebook, Twitter, LinkedIn, and Quora. Previously Pat held a similar role at Tightrope Interactive a digital marketing firm that offers a full-service media buying, lead generation, and other growth services. Like many Instapage team members, Pat is certified in AdWords and is also an integral part of the marketing team as a writer for our blog and active contributor with his insights into product development. The topics discussed in this episode include a discussion on marketing to marketers, deceptive advertising tactics, and the self-driving growth of the marketing technology industry.

196 WP-Tonic: The Best Landing Page Tools and Services in 2017 Main Topic “What are the best WordPress plugins and online services for building landing pages that convert?” This Week’s WordPress News Stories 1 - The Story Behind MOJO Marketplace with Brady Nord https://bobwp.com/story-behind-mojo-marketplace-brady-nord/ � 2 - WordPress 4.8 Improves Accessibility on Admin Screens https://wptavern.com/wordpress-4-8-improves-accessibility-on-admin-screens Even though technically a landing page is any web page that a visitor can ‘land on’, it is a page uniquely designed one call to action or CTA. This of course will vary depending on what your goal is when someone visits the landing page. And if it succeeds in guiding them to your intended conversion goal, then your landing page has done its job. As a standalone part of your website, creating a good landing page is essential whether you want to monetize your site or not, if your goal is to convert your users. Creating the right landing page will require the right tool, in this round-table episode we look at a number of WordPress plugins and standalone online services that you can use to make that possible. Here below is list of some of plugins and services that we discussed during the show. Leadpages https://www.leadpages.net/ Unbounce https://unbounce.com/ OptimizePress https://www.optimizepress.com/ Instapage https://www.optimizepress.com/ ClickFunnels https://www.clickfunnels.com/ ThriveThemes https://thrivethemes.com/ Inbound Now https://www.inboundnow.com/

The HubnSpoke podcast team of Zaahn Johnson and Adam Steinhardt talk about Five Hidden Keys to HubSpot Success. How do you ensure HubSpot is successful for your business? We take the SMART acronym and turn it on its head to get a new perspective on how to make HubSpot and inbound marketing work for your business. S = Sales Training M = Management Buy In A = Application R = Remove the Haters T = Time, give it time If you are not sure what HubSpot is, you can discover a demonstration movie here. S = Sales Training Sales Training is critical. There is no magic wand in HubSpot. Sales people are the ultimate determinate of your success. Sales training is critical. HubSpot will get your more leads, but your business will only grow if you sales people recognise and act on those leads. The HubSpot sales and marketing platform, when deployed correctly, will deliver more leads to your sales team. To maximise your HubSpot investment, your sales team will need to be able to convert. How much is HubSpot? It is a sizable investment, leading many people to question whether it's worth it. "Is HubSpot worth the money? Will HubSpot work?" The fact is, a well-supported HubSpot portal will generate more leads. But is your sales force able to convert them? As a sales leader, are you lost in the marketing technology age? Marketing tech and predictive data only work for your sales team if you know how to use it. Your team needs to be on the cutting edge of marketing technology. HubSpot gives you the tools to fire up your ageing sales skills. Sales and marketing have changed in the last decade. It's now the not-so-golden-age of Seller Beware. The Buyer now has all the power, and they are not about to give it back. It is strongly recommended that your business has HubSpot training, or works on retainer with a HubSpot Partner, like The Kingdom. M = Management Has your company management team bought into the inbound marketing process? Executive management needs to fully support and understand the process inbound marketing and digital marketing. That means allocating the time, resources, and budget to allow your marketing team or HubSpot partner to develop the portal. A company who spends 6 months and a couple thousand on their HubSpot portal won't see the value, because they never invested fully in HubSpot or gave it the opportunity to succeed. A = Application The more determined your organisation is to succeed, the better inbound marketing will work for you. Great HubSpot and inbound marketing happens when the entire organisation is brought on board and the marketing and sales team work together to get their customer's questions answered and their site fine-tuned into a lead-generating sales funnel. R = Remove the haters HubSpot deployment means change management. This can intimidate some employees that are entrenched in their old ways. Communication and extra training is needed to inspire them. Failing to do this results in a destructive force that can ruin your best intentions from the inside. Removing these naysayers from the HubSpot implementation and its oversight is absolutely critical to success. For haters that can't be sent on their way, try adapting your language and approach to get their buy-in. T = Time. HubSpot Needs Time Inbound marketing needs time. The HubSpot feature set is robust and extensive. It takes time to master the tools. It takes time to create your website content. It takes time for content marketing to gain traction with Google Search Engines. B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. (Pepper Global, 2014) (Source: https://www.hubspot.com/marketing-statistics)   HubSpot is not like traditional media. It takes time to gain momentum. Time is one of the fundamental difference between digital media and traditional media. Many people ask what is better digital or traditional? Find out the answer here. Many people ask "What does HubSpot do?" It creates leads by being a more capable platform for your website and digital marketing activities. In this episode, we discuss the new HubSpot integrations that have just been released. We speak about the Enthusem integration with HubSpot and hot off the Google Alerts list, Instapage. Instapage is an interesting way to create custom landing pages, quickly. Want to learn more? Discover these popular blog articles: How To Get Content Marketing Happening In Your Business How An Inbound Marketing Stategy Can Make A Beautiful Website 5 Free Sales Resources To Fire Up Your Sales Team

Greg Hickman is the “Automation King”. As someone who builds funnels for the some of the biggest names in the digital marketing industry, he’s well-qualified to give advice on what to consider when building out a webinar funnel. In this episode, Joel and Greg discuss what a simple automated webinar funnel looks like from start to finish, why to use urgency over discount when getting people to take action and some specific tools to use to complete automation.     [2:23] Started System.ly out of desperation  Started building marketing funnels for some of the top online entrepreneurs.  [4:14] What's the first thing you'll be looking at when deciding to go automated? "We're looking to see if they have experience doing webinars first. More importantly, have they been selling from that webinar successfully." [5:10] Iteration is paramount when finding how to convert on a webinar, especially when testing a new offer. If creating something new, always start live to validate that they can close on a webinar. [7:06] Get people to know, like, and trust you faster than ever before and sell products... essentially on auto-pilot. [7:20] If you're new, validating or just getting into webinars for the first time, go live. [7:51] What does a simple automated webinar funnel from start to finish look like? "One of our beliefs at System.ly is start simple, get ninja later." In any funnel, always implement what's considered to be the minimum viable funnel first. Focus on simple. [8:59] Email notifications and reminders. "Tell people where to be, what you're gonna talk about, why they should show up." [10:02] The event and the follow-up. [10:58] The emails are focused on why they need to buy right now. "Expiring bonus" emails are most effective and should be "brick-to-forehead so complementary to your existing offer that you'd be dumb not to buy."   [11:34] "The thing with discounts..." [13:26] Connecting urgency to an expiring bonus helps make people take action. [14:19] Joel recaps: Landing page > registration page for your event > confirmation page > a couple reminders pushing people to your webinar > sales page.  [15:21] "Go more ninja". What are the next steps to automate?  [16:55] "What do you mean 'they took it to the extreme and it had a negative impact?'" "She ended up getting comments that she didn't have integrity...When you'd look for her organically, a lot of negative stuff would show up first." [19:15] "Just because you can do a lot of these things doesn't mean you should."  [19:57] Still have on-demand but only within a certain number of times. [20:06] On-demand defined [21:40] Warm-up emails are a key reason as to why people buy.  [24:28] "When you automate a webinar, how do you determine if you can go straight to the automated webinar or put another step in front of it?" " I'd want to target and invite certain people directly into my webinar and others veer into a warm up funnel or sequence."  [28:46] Make the problem aware and educate them with a solution. [29:01] "It's so important to crystalize your solution by taking a step back and envisioning your customer journey."  [30:03] Build things that are closest to the transaction as possible. [32:04] Tools to complete automation: Marketing automation: Infusionsoft ActiveCampaign (get started for $9/mo.)  Registration page: EverWebinar (offers own registration and "Thank You" pages) Landing page: ClickFunnels (mobile responsive and easily connect to InfusionSoft and Active campaign) Leadpages, Unbounce, Instapage (for the budget-conscious) Payment processor: samcart or thrivecart   "The webinar has truly become the highest leverage point no matter what funnel you're creating in today's world." Connect with Greg: System.ly (request a consultation, offer done-for-you services, Facebook Group - "No Leads Left Behind"   Mentioned in this episode: EverWebinar StealthSeminar Infusionsoft ActiveCampaign Leadpages Unbounce Instapage Samcart Thrivecart ClickFunnels       Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts  

Paolo domanda:"Ho sentito parlare di Landing Page e mi domandavo come si fa a creare una landing page e se si può mettere sul nostro sito Wordpress". Scopriamo insieme a cosa serve una landing apage e se conviene utilizzare Wordpress con un template professionale (https://themeforest.net) oppure una landing page platform come Unbounce (http://unbounce.com/), Instapage (https://instapage.com) e Pagewiz (http://www.pagewiz.com/).☞ (NOVITA') SCARICA LA APP DEL PODCAST > https://itunes.apple.com/tt/app/strategia-digitale/id1188434605☞ DIVENTA PRODUTTORE DEL PODCAST > http://youmediaweb.com/finanzia☞ SCRIVI UNA RECENSIONE > http://youmediaweb.com/recensioni

Paolo domanda:"Ho sentito parlare di Landing Page e mi domandavo come si fa a creare una landing page e se si può mettere sul nostro sito Wordpress". Scopriamo insieme a cosa serve una landing apage e se conviene utilizzare Wordpress con un template professionale (https://themeforest.net) oppure una landing page platform come Unbounce (http://unbounce.com/), Instapage (https://instapage.com) e Pagewiz (http://www.pagewiz.com/).☞ (NOVITA') SCARICA LA APP DEL PODCAST > https://itunes.apple.com/tt/app/strategia-digitale/id1188434605☞ DIVENTA PRODUTTORE DEL PODCAST > http://youmediaweb.com/finanzia☞ SCRIVI UNA RECENSIONE > http://youmediaweb.com/recensioni

Saranya Babu is a product and technical marketing expert who is currently using her talents as the VP of Marketing at Instapage. Her career began as a software engineer and quickly transformed into product marketing as she developed an affinity specifically working with customers and partners. As a product marketer with B2B SaaS companies, she was able to use her engineering skills to truly understand the products she was marketing and the pain points of her customers who were mostly engineers. The topics discussed in this episode include the definition of product marketing, the differences between marketing to consumers and large businesses, and the increasing importance of business intelligence and filtering data.

Tyson Quick is the founder and CEO of Instapage. As a lifelong marketer and entrepreneur, he has dedicated his career to creating value for other marketing strategists and practitioners. Tyson is also the creator of the first-ever Advertising Personalization Classification System. In this episode, Tyson shares the inspiration behind Instapage and discusses landing pages as a natural extension of digital advertising, the positive impact of future of advertising personalization on our lives as consumers, and the first-ever system for classifying advertising personalization.

Marketing Educator, Ander Frischer, introduces the Advertising Influencers podcast, powered by Instapage, the most powerful landing page platform. In this episode, Ander shares the inspiration behind Advertising Influencers, what to expect from each episode, and how to get the most out of the show.

  When Scott attended and spoke at the Seller’s Summit a few months ago he met Mike Jackness, an Amazon seller who makes over 7 figures from his private label products and the two of them hit it off right off. Mike got into private label sales when he purchased a website that was already selling its products on Amazon. Over time, he replaced all of those products with his own private label products and began working to drive traffic to his products outside of Amazon through Facebook Ads, contest, and much more. This episode is not for the newbie, it’s stuff that experienced sellers who are already having success can apply to increase their revenue over time. What is a sales funnel? The term Sales Funnel has to do with getting people who are interested in your products onto an email list and using a progressive series of emails to build a relationship with them with the end result of them becoming a customer, and hopefully, a repeat customer who tells others about your products. Mike Jackness tells the details of how his team set up their sales funnels, how they got their initial email subscribers, and how they used a variety of tactics to give them great content that was truly helpful and build the relationships that translate into trust and then sales. You can hear all of those details on this episode of the podcast. Building an email address through contests. Mike Jackness has used an online contest platform to drive two vital things: his number of email subscribers and the social sharing and social proof of his brand’s reliability. On this episode Mike shares the details of how he ran his contests, the timing of the rewards and winner announcements, and how they leveraged the social component to greatest advantage. This is some advanced, high level stuff that you’ll want to hear, especially if you’re already experiencing a good deal of success as a private label seller on Amazon. How to build trust through your automated emails. When you get someone to subscribe for your email list, the last thing you want to do is send them a series of emails that ask them to do things for you. Instead you want to provide them tons of value, tons of helpful things that make them wonder why you are being so generous. You want them to know that you care about them, that you want to give to them in a way that is related to your products or niche. Once you’ve established that trust, then you’re ready to ask them to do things for you - leaving reviews, buying more products, taking advantage of discount codes, and more. You can hear Mike Jackness describe how his company did that very effectively, on this episode. Using an email list to create new product ideas. Mike Jackness has been learning from his email list processes daily for some time. One of the things he discovered was that his mailing list was a great resource for helping him narrow down the ideas for new products, and it’s not only helped him produce items that are tailored to his audience but also to avoid mistakes that would have cost them thousands of dollars. It’s a great way to poll your users and customers to not only make smart business decisions but also to be of greater value to your audience or customer base. Mike’s insights are very helpful and you can hear much more than what has been described here on this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to the episode and his guest! [2:30] Get into the free private label course. [4:20] Why Scott wanted to have his guest on the show. [5:51] The site purchased and how Mike’s gone about replacing its products with his own. [7:45] Not wanting to be relying on one channel of revenue. [9:42] Building a funnel to capture email addresses: at the right time. [10:31] How Mike went about building his email list: the first steps. [12:48] The task of building a contest to fill their email list (and get some orders). [22:41] Different approaches to driving traffic without already having a huge following. [28:24] Training an email list to open their emails. [30:52] Facebook Ad fails and how they corrected their mistakes. [37:38] Using the email list to get new product ideas. RESOURCES FROM THIS EPISODE www.FreePrivateLabelCourse.com www.Gleam.com Contest Domination Klaviyo Email service www.LeadPages.net www.InstaPage.com

The one where I share the tools I've been geeking out about this year. Being Freelance podcast: http://www.beingfreelance.com Tools mentioned: Cloudpress: http://www.cloud-press.net/ Teachable: https://teachable.com/ Instapage: http://instapg.es/fj6hv Receipt Bank: http://www.receipt-bank.com/ Blinkist: https://www.blinkist.com/en/ Clean Calm Space Community: https://www.clearcalmspace.com/blueprint/ Mastering Money Management: http://jenturrell.com/mastering-money-matters/ Website: www.freelancelifestyle.co.uk Tweet me @freelance_life or come join us in the Facebook group by joining my FREE newsletter http://ift.tt/1Nz8qJ8

Las landing pages o páginas de aterrizaje, son como microsites enfocados a un objetivo concreto de una campaña, por ejemplo, lanzas una promoción especial y en lugar de dirigir las visitas a la web de tu empresa, lo haces a otra web creada específicamente para cumplir ese objetivo.

Las landing pages o páginas de aterrizaje, son como microsites enfocados a un objetivo concreto de una campaña, por ejemplo, lanzas una promoción especial y en lugar de dirigir las visitas a la web de tu empresa, lo haces a otra web creada específicamente para cumplir ese objetivo.