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4 episodes with thrive architect
3 episodes with thrive architect
4 episodes with thrive architect
2 episodes with thrive architect
Are sales funnels dead? Do you need one of those all in one $297/mo funnel builders to make money online? This video reveals the truth that the gurus are afraid to tell you. My top landing page builder that I recommend is LeadPages: www.milesbeckler.com/leadpages Aweber - www.mileseckler.com/aweber The full 'How to get started email marketing for Free with Aweber' post I mentioned is here: www.milesbeckler.com/how-to-grow-your-email-list/ If you're a wordpress user and you want to keep building on Wordpress, I highly recommend Thrive Architect landing page builder plugin! Thrive Architect is here: www.milesbeckler.com/architect I show how to setup a landing page with Thrive Architect here: www.youtube.com/watch?v=D60uKW6g1LE Ok, if you want to go with a shopping cart, I recommend either SamCart or Thrivecart. www.milesbeckler.com/samcart www.milesbeckler.com/thrivecart If you're not sure which one is best for you, definitely go through my SamCart vs thrivecart video where I compare the two options in detail here: www.youtube.com/watch?v=47OBHgrvGvM Also, you can access all of my sales funnel videos here - www.youtube.com/watch?v=KeCZKBFS7ZM&list=PL0sOKzn__yK2FsageKLMTZA5dX__JmcIn&index=2 I explain the basics of sales funnels... What they are and how they work. Plus you'll learn how to structure your offers to work in a sales funnel no matter what tech you use. And that's the real key here... It doesn't matter what tech stack you use to build out your sales funnel... Because all in all it's just a series of pages. But, you will find that you'll convert more leads and more customers when you embrace sales funnels (even if you use a simple landing page builder) The tech is NOT what will drive your conversions. Making great offers and having great sales copy on each and every page is the key. You've got this! get at me in the comments if you have any questions!
In the latest episode of the Empowerography Podcast, my guest is Susan Lovelle. Dr. Susan, The Thrive Architect, teaches busy women how to flourish by mastering their energy, weight, and hormones. She's the creator of Premiere Wellness, a comprehensive holistic health company based in Raleigh, NC, serving clients nationally. Dr. Susan and her team work virtually and in person through workshops, courses, coaching, and retreats. Having been a professional ballet dancer for 17 years and then an award-winning plastic surgeon for over two decades, Dr. Susan knows what it's like to beat your body and your mind into submission to achieve a certain look or vision. In fact, the physical, mental, and emotional abuse she heaped on her own body during those years led to the life-threatening health issues she later developed and it was only through a personalized, holistic approach that she healed herself. Now, Dr. Susan uses that additional expertise in Functional Medicine to help others heal from the inside out, leading to lasting, powerful change. Dr. Susan has been featured on The Doctors, Lifetime TV, The Huffington Post, Forbes, Good Morning Washington, and Good Day Charlotte. In this episode we discuss lifestyle medicine, plastic surgery, transformation, and burnout among professional women. Website - https://premierewellness.com/ IG - https://www.instagram.com/premierewellness_ LinkedIn - https://www.linkedin.com/in/drsusanlovelle/ The Book - https://www.amazon.ca/Thrive-Five-Week-Guide-Mastering-Energy-ebook/dp/B09JM86S8Q In this episode you will learn: 1. Why burnout is so prevalent among women in the medical field. 2. What the causes are of the broken healthcare system in North America. 3. How things can begin to change for the better in the current healthcare system. "I think in general, women tend to have it a little harder because we have our jobs, usually full time jobs where we're expected to be, at the top of our game." - 00:06:30 "What do we do about stress? We want to reduce it. And that's something that I always put out that we don't want to manage our stress."- 00:30:05 "We all have the ability to heal ourselves to be healthy and to be happy." - 00:55:15 THE WORLD needs to hear your message and your story. Don't deny the world of that gift within you that the universe has gave to you. Someone out there needs to hear your story because it will support them in feeling hope, inspired and even transformed. Want to discover how I help my clients get out of their own way, show up and confidently share their message? I would like to invite you to check out my FREE MASTERCLASS REPLAY Start Your Own Podcast: Idea to Implementation Watch Here - https://www.youtube.com/watch?v=H7iItDG4qaI
In the latest episode of the Empowerography Podcast, my guest is Susan Lovelle. Dr. Susan, The Thrive Architect, teaches busy women how to flourish by mastering their energy, weight, and hormones. She's the creator of Premiere Wellness, a comprehensive holistic health company based in Raleigh, NC, serving clients nationally. Dr. Susan and her team work virtually and in person through workshops, courses, coaching, and retreats. Having been a professional ballet dancer for 17 years and then an award-winning plastic surgeon for over two decades, Dr. Susan knows what it's like to beat your body and your mind into submission to achieve a certain look or vision. In fact, the physical, mental, and emotional abuse she heaped on her own body during those years led to the life-threatening health issues she later developed and it was only through a personalized, holistic approach that she healed herself. Now, Dr. Susan uses that additional expertise in Functional Medicine to help others heal from the inside out, leading to lasting, powerful change. Dr. Susan has been featured on The Doctors, Lifetime TV, The Huffington Post, Forbes, Good Morning Washington, and Good Day Charlotte. In this episode we discuss lifestyle medicine, plastic surgery, transformation, and burnout among professional women. Website - https://premierewellness.com/ IG - https://www.instagram.com/premierewellness_ LinkedIn - https://www.linkedin.com/in/drsusanlovelle/ The Book - https://www.amazon.ca/Thrive-Five-Week-Guide-Mastering-Energy-ebook/dp/B09JM86S8Q In this episode you will learn: 1. Why burnout is so prevalent among women in the medical field. 2. What the causes are of the broken healthcare system in North America. 3. How things can begin to change for the better in the current healthcare system. "I think in general, women tend to have it a little harder because we have our jobs, usually full time jobs where we're expected to be, at the top of our game." - 00:06:30 "What do we do about stress? We want to reduce it. And that's something that I always put out that we don't want to manage our stress."- 00:30:05 "We all have the ability to heal ourselves to be healthy and to be happy." - 00:55:15 THE WORLD needs to hear your message and your story. Don't deny the world of that gift within you that the universe has gave to you. Someone out there needs to hear your story because it will support them in feeling hope, inspired and even transformed. Want to discover how I help my clients get out of their own way, show up and confidently share their message? I would like to invite you to check out my FREE MASTERCLASS REPLAY Start Your Own Podcast: Idea to Implementation Watch Here - https://www.youtube.com/watch?v=H7iItDG4qaI
Are the days of coding gone? With AI advancing the web design space, does it have the potential to make web designing more accessible?Tony Lewis, a Marketing Specialist at Thrive Themes, joins us to discuss no-code solutions combined with AI capabilities to help reduce the learning curve for users and make web design and development easier and more efficient.For more details, head to our episode page.Join the conversation and ask Tony any questions you have here!Time Stamps:[00:00:17] Daily AI news[00:04:16] Using AI to reduce learning curve in web design[00:06:48] AI solutions in existing web platforms[00:10:53] Recommendations for web building tools[00:13:59] Making web design simple with editors[00:17:12] Using big brands for website inspiration [00:20:45] Create value, sell it through web designTopics Covered in This Episode:- The potential for AI in web design to make it more accessible to those who are new to the field- Discussion of low code, no code, and AI in web design- The potential for existing technology platforms to develop advanced AI solutions- The speaker's desire for easier and more accessible solutions for marketing- Discussion of programming and web design, including the use of drag-and-drop editors- Experiences with AI solutions and a preference for WordPress and Thrive Architect page builder- Discussion of AI-first or AI-exclusive platforms for web design and development- Potential for AI to reduce the learning curve for users- Tips for learning basic web design, including replicating websites and utilizing resources like Thrive University.Keywords:AI, web design, web testing, accessibility, building websites, page building, CSS, HTML, Python, no code, coding, podcast, newsletter, Mark Zuckerberg, Sam Altman, AI privacy act, eye diseases, Amazon, generative AI, Tony Lewis, marketing specialist, Thrive Themes, low code, livestream, technology platforms, user interfaces, Framer, marketing solutions, graphic creation, programming, WordPress, Thrive Architect, Webflow, Bubble, Durable, non-technical people, presentation, email, Figma, Jack Adams, Walmart, learning Python, no-code solutions, learning curve, jobs, efficiency, big brands, Apple, New York Times, Thrive University.
What's on tap for WordPress core in 2023? Project executive director Josepha Haden Chomphosy recently outlined some big picture goals. By design, the post is light on detail. Haden Chomphosy says the list represents a view from “10,000 feet”.Perhaps the biggest item mentioned is the completion Phase 2 of the Gutenberg project, which focuses on the customization of the Block and Site editors. From there, the project will begin exploring Phase 3, where collaborative functionality will be on the table.Other areas of interest include improvements to media management, adding Openverse search in WordPress core, and the return of the WordPress Community Summit.The goals are ambitious and there is a lot of work to be done. With that, Haden Chomphosy also put out a call for volunteers.Links You Shouldn't MissFor WordPress product makers, identifying a target audience can be challenging. There is often difficulty in balancing new features, support, and marketing. After a few years of catering to publishers of all sizes, Newsletter Glue's Lesley Sim has decided to train her product's focus on newsrooms and media companies. In a blog post, Sim explained the reasons behind the shift and what it means for current customers.The folks at Awesome Motive have made their second major acquisition this month. This time around, they've purchased Thrive Themes. Known for the Thrive Architect and Thrive Theme Builder products, the company also touches on the LMS, automation, and marketing niches.Wordfence has released their annual State of WordPress Security report. Takeaways include a higher number of reported vulnerabilities, while fewer of them were categorized as “critical unauthenticated”. One constant is the need to keep your WordPress installation up-to-date. Neglect is still a huge factor when it comes to security. ★ Support this podcast ★
It's that time of year when I collate all of my favourite tools and apps into a handy guide (which you can download for free so check out the links below). In today's episode, I am going to talk you through my favourite tools and explain why they made my top 15 list. I spent loads of time researching and playing with tools and I'm sharing my top 15 so you don't have to waste any time looking for best-to-breed tools and apps to help you run your business. Time Stamp [00:55] Let's remove distractions and save time chasing shiny new objects. To help you achieve this I have put together my favourite tools and apps that support me to run my business to help you get laser focused in 2023. [02:00] Kartra - the all-in-one platform that supports me in running my business [04:30] WebinarJam and Everwebinar - to help you run live and on-demand webinars [06:00] Loom - cloud-based video - to help you build more engagement with your audience [07:12] FinalCutPro for more professional video editing software (with a steep learning curve!) [08:00] Canva - for creating designs such as social media posts, YouTube Thumbnails, PDFs etc. [08:50] ConvertKit for email automation/marketing [10:00] Waalaxy for LinkedIn automation [11:02] ReMarkable2 - eInk paper tablet to become paper-free. [12:20] Toby - Chrome app to organise my most frequently used websites/tabs [13:07] Amazing Marvin - for daily, weekly, and monthly planning [14:24] AddEvent - to make adding calendar bookings to your diary very simple [14:58] ASANA - project management tool [15:27] Thrive Architect for WordPress website management and design [16:20] SurferSEO - for SEO improvement advice for non-techies [16:57] Honourable mentions: Zoom, Google Drive, Xero [17:10] My top 5 tools from my 2023 list Quotations “Do you want to buy best-of-breed products or an all-in-one platform?” - Rob Da Costa “My reMarkable2 is a great example of a product doing just one thing but doing it really well.” - Rob Da Costa “The tools you use in your business should be seamless and help you run your business more effectively.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Download your free tools & apps guideKartraWebinarJamEverWebinarLoomFinalCutProCanvaConvertKitWaalaxyReMarkable2TobyAmazing MarvinAddEventASANAThrive ArchitectSurferSEO
Do you have the puzzle pieces together?In this episode, we dive into more than just symptoms. Kashif is joinined by Dr. Susan Lovelle, Thrive Architect and CEO of Premiere Wellness. She was a former ballerina turned plastic surgeon until she decided that it is better to delve into changing lifestyle and energy in order to solve health problems.Kashif and Dr. Susan's discussion emphasizes on how we tend to overlook the root of all the symptoms being experienced when you are sick. If these aren't treated, the state of your body gets worse. It is time that we change the way we think and be more mindful of preparing the body to heal.You can get to know yourself and your health better by getting your DNA Test Kits and 360 Report today. For more information, you may visit https://www.thednacompany.com/products/genetic-collection-kit-and-report.Check out Premiere Wellness at https://premierewellness.com. You may even book a Thrive! Breakthrough Call with Dr. Susan Lovelle at https://premierewellness.as.me/ThriveBreakthrough to evaluate your health history. Follow Kashif Khan's socials to receive updates on the UNPILLED Podcast!
This is part two of Plugin Week. Today, we're going to talk about essential plugins that just about every website needs. And then next episode will be a lesson on a bunch of other cool things we call them like bougie or boutique plugins that do all kinds of cool stuff. Screw The Commute Podcast Show Notes Episode 625 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 01:54 Tom's introduction to Plugin Week Part 2 03:20 Making sure your websites are secure 05:32 Taking backups of your websites and data 07:56 A "security guard" for your websites 09:28 Using an anti-spam plugin to keep out bad comments 10:43 Scanning for broken links and how to fix them 11:41 Seeing your website files from your Wordpress Dashboard 13:00 Using a Search Engine Optimization (SEO) plugin 14:29 Converting your links to be easy on the eyes 16:32 Allow your visitors to leave you a voice message 17:18 Using a page builder to make your sites look professional 19:37 Analytics for your websites to know who's visiting 20:42 How to display your podcast on your website 23:18 How to lockdown your website login process Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Internet Marketing Training Center - https://imtcva.org/ Email Tom: Tom@ScrewTheCommute.com Thrive Architect link - http://bit.ly/1ufcPlw Related Episodes Plugin Week Part 1 - https://screwthecommute.com/624/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.
In this episode, Dan connects with physician, lifestyle medicine practitioner, and wellness expert, the Thrive Architect, Dr. Susan Lovelle. A former ballerina at the Dance Theatre of Harlem, Dr. Susan left ballet for Columbia med school and became a plastic surgeon. Going from one high-pressure, high-stress role to another led her to great success, but years later nearly killed her - an experience that led her to lifestyle medicine. Now, as founder and CEO of Premiere Wellness, Dr. Susan helps busy, over-extended professionals to flourish by mastering their weight, energy, and hormones. She and Dan talk about her amazing journey, and she drops some insights to help any of us achieve a more balanced, healthy life.
This is the fastest way to make money online in 2022. 100% FREE Training! ✔️ No Ads ✔️ No Hype ✔️ No Pitches. All the resources you need linked in the description
Last week I compared the pros and cons of 3 types of digital products (you can read that here); an online course being one of them. This week I'm sharing the 18 tools you need to create your own online course. These are the tools and software I personally use in my course-business, so I promise they're all tested and trusted. I'll keep this blog post up to date as my software needs change, and will link to all these tools below. Software You Need to Create & Sell a Course If you'd like to get a full description of why and how you can use each of these tools to create and market your own online course, you can click here to read the full blog post. Email: Gmail Website: GoDaddy Cloudways WordPress.org Sales Page: Kartra (or) Thrive Architect (or) Elementor Course Marketing Hub: Kartra alternatives to Kartra are listed out in this blog post Admin & file organization: Notion GSuite Productivity: Asana Here's the link to the Asana course I bought (get $100 off with this link!) Slack Podcasting: Descript Anchor Graphics & photography: Canva Lightroom Miscellaneous: LastPass Loom --- Send in a voice message: https://anchor.fm/profitmeetspassion/message
Alternativas al email marketing: https://www.borjagiron.com/internet/alternativas-email-marketing/ Una de las mejores formas de ser productivo es escuchando audiolibros. Puedes aprender mientras conduces, trabajas o haces deporte multiplicando tu tiempo. Prueba gratis Audible y además escucha mi libro "El otro éxito" https://borjagiron.com/audible Telegram WhatsApp Meetup Facebook Messenger con Manychat Notificaciones Web Push Notificaciones Push en apps SMS Mensaje en tu propia web: Popup con Thrive Architect o WPFront Notification Bar (El problema de esta opción es que solo llegas a tus visitas) Menciones en Twitter, Instagram y MD Mensajes a los alumnos: En webs como Tutellus o Udemy Podcast Escucha mi nuevo podcast "Productividad Máxima" Cursos Marketing Digital GRATIS: https://www.triunfacontublog.com/
Alternativas al email marketing: https://www.borjagiron.com/internet/alternativas-email-marketing/Una de las mejores formas de ser productivo es escuchando audiolibros.Puedes aprender mientras conduces, trabajas o haces deporte multiplicando tu tiempo.Prueba gratis Audible y además escucha mi libro "El otro éxito"https://borjagiron.com/audible TelegramWhatsAppMeetupFacebook Messenger con ManychatNotificaciones Web PushNotificaciones Push en appsSMSMensaje en tu propia web: Popup con Thrive Architect o WPFront Notification Bar (El problema de esta opción es que solo llegas a tus visitas)Menciones en Twitter, Instagram y MDMensajes a los alumnos: En webs como Tutellus o UdemyPodcastEscucha mi nuevo podcast "Productividad Máxima"Cursos Marketing Digital GRATIS: https://www.triunfacontublog.com/
This course gives you easy access to invaluable learning techniques that you need to become a professional WordPress website designer, setting you apart from the others in the field.
If you're not tech-minded, you might be missing out on a few things that could take your business to a new level. If you introduce these top 5 business tools alone it will make all the difference in the world to you and your online business.How can I be so confident? Well, I've been running my online businesses for over 10 years now; so it's pretty much in my DNA to find the best of the best tools, apps and platforms that make your life easier. I love researching, testing and trialing the most user-friendly, affordable and functional tools to get paid to be you and that help you grow your profitable online business. Basically I leave you with the best of the best tools. In this episode I give you five of the best that I simply can't run my business without, and have led to more income, more ease, more automation and frankly more abundance.Full disclosure - some of these links are affiliate links for the tools I love and recommend and if you buy them I get a commission. In this episode we uncover: ✅ Thrive Architect -the visual page builder I personally use to design and build all my website landing and sales pages! It's so damn easy to use too.✅ ConvertKit! Perfect for content creators, bloggers, coaches and people like you and me who want better deliverability and way more chance of your emails being seen and opened.✅ Why I love Podia. It hosts your online course, and it acts as your website, your own shop, basic email list and even your blog!✅ ThriveCart is an awesome payment platform that allows you to create gorgeous + secure checkout pages that convert, and convert WELL.✅ Tidio is a super handy live chat, chat bot, messenger tool and email tool all in one place. It saves time, boosts satisfaction, and increases sales. Hell, yes.Resources:Get your all-in-one website, marketing and sales funnel with Thrive themes for just $19 pmStart your free ConvertKit plan todayStart your free Podia trial and then get 15% off here.Grab Thrivecart for a one-off lifetime price here.Start your free Tidio plan hereYou can take a look at a few more of my key recommendations on my handy tools page here.Once all that juiciness is in place, take a listen to my jam with Kate Doster about how you can use them to learn to love and grow your email list. See acast.com/privacy for privacy and opt-out information.
Is it possible to launch an online business in a weekend? How can you test your business idea fast to prove the profit potential before you spend months or years budlding? This video shows how! ⬇️Links in description⬇️ This video looks at the strategy my newest profitable sales funnel that I built and deployed this weekend. I started with an affiliate marketing funnel to test out a new niche and a new offer. I wanted to see fast if this offer was something I could promote and grow a list with, profitably. You'll learn all of the numbers from this funnel after running traffic for less than 48 hours. Plus I'll share the structure of the affiliate funnel so you can funnelhack me if you'd like. Links mentioned. First, the how to choose your niche trainings - www.youtube.com/watch?v=pCgnh5pO9gQ&list=PL0sOKzn__yK1YUCrFk8wWta3l8PzxCO4n&t=0s Second the customer avatar video so you can learn about the true emotional needs and hot buttons of your audience and target market: www.youtube.com/watch?v=1g2cu4hoksM&t=0s Next a deep dive into the structure of an affiliate marketing funnel and how to research the right kinds of offers that work with affiliate funnels: www.youtube.com/watch?v=QV-lq5Popvo&t=0s Then you can learn how to build out an affiliate marketing funnel in less than 30 minutes in this video: www.youtube.com/watch?v=4IsMN8igQdU&t=0s Now, if you don't want to use a funnel builder as shown in that above video or if you already have a WordPress site, you can build those pages out in Thrive Architect as shown here: www.youtube.com/watch?v=D60uKW6g1LE&t=0s For an example of a landing page that converts well, check out my free "7 steps to 7 figures" course opt-in page here - https://www.milesbeckler.com/pages/fr... These simple opt in pages often convert 50% - 75% of traffic into leads. I share more about this type of high converting opt in page and how to build them in this video here: www.youtube.com/watch?v=Kiu6HMiTo4c&t=0s If you want a 100% free autoresponder that includes free landing pages and up to 500 subscribers for free, this post on my blog explains how: www.milesbeckler.com/best-free-autoresponder/ The real key here is to test, test, test. You need to start publishing content and offers to see if you can get your audience to take action. It requires you to learn the basics of copywriting which is often learned best from reading the top copywriting books: www.milesbeckler.com/best-copywriting-books/ But ultimately you need to jump in and take action... Because this is how you learn the skills about how to publish content online, how to setup ads, how to drive traffic, how to set up autoresponders, etc. You see, these are the skills that professional internet marketers use every day. And there was a time when all of this was totally foreign to us, too... But we (successful online entrepreneurs) just jumped in and started figuring it out. We started making offers... And the first ones sucked... But we kept with it... We honed our skills... We mastered our craft. AND... This may be even more important: We studied our audience and our markets to learn what worked and what didn't. So each successive test we were able to get better and better results with less effort as we built valuable skills. This is the way. you can do it and I hope this video helps you on your path! Miles Beckler
Are you surviving off caffeine, wine, and willpower? What if you took it all away? Could you function? If this sounds like you, then that's a sign of adrenal gland dysfunction from chronic stress. There is a better way to live! I personally lived in that unhealthy way for almost 20 years and so did my guest, Dr. Susan Lovelle. In this fun and eye-opening episode, Dr. Susan explains how she burnt herself out as a busy, successful plastic surgeon. That journey helped her discover a better way to live. And she's bringing this important information to you ladies!!Dr. Susan Lovelle, The Thrive Architect, helps busy professional and business women, who are just surviving on caffeine and willpower, design their own unique blueprint to the energy, power, and balance they want in their lives. She’s the creator of Premiere Wellness, a comprehensive holistic health company based in Raleigh, NC, serving clients globally with customized wellness solutions for weight, energy, hormones, and more. Having been a professional ballet dancer for 17 years and then an award-winning plastic surgeon for over two decades, Dr. Susan knows what it’s like to beat your body and your mind into submission to achieve a certain look or vision. In fact, the physical, mental, and emotional abuse she heaped on her own body during those years led to the life-threatening health issues she later developed and it was only through a personalized, holistic approach that she healed herself.Now, Dr. Susan uses that additional expertise in Functional Medicine to help others heal from the inside out, leading to lasting, powerful change. Dr. Susan has been featured on The Doctors, Lifetime TV, The Huffington Post, Forbes, Good Morning Washington, and Good Day Charlotte.Free 10-Day Video Series – From Surviving to Thriving: https://www.premierewellness.com/minicourseDr. Susan's Website: https://www.premierewellness.comDr. Susan's Office Phone: 919-925-5910The Functional Gynecologist's Guide to Decreasing Your Toxin Exposure:https://drtabatha.synduit.com/sueb0002The Functional Gynecologist's Guide to Balancing your Hormones:https://drtabatha.synduit.com/sueb0001Dr. Tabatha's Website: https://www.drtabatha.com/Dr. Tabatha's FB: https://www.facebook.com/DrTabathaDr. Tabatha's IG: https://www.instagram.com/dr_tabatha/Dr. Tabatha's YouTube: https://www.youtube.com/c/TheFunctionalGynecologist
The Recurring Income Kit - https://www.marketingsharks.com/the-recurring-income-kit/ A predictable, recurring income will change your life. No more trading your efforts for one-off payments. My 30 DFY emails promote ONLY recurring-income products using YOUR affiliate links! 30-day DFY email follow-up series, lead capture system, full training program that earns people massive recurring commissions! You can actually focus on promoting offers that are, by and large, monthly membership products that yield you nice monthly (and even more frequent) commissions like clockwork, each and every time your subscribers pay their bills. We’re talking about industry-leading products: Aweber, GetResponse, Clickmagick, Kinsta, Udimi, Clickfunnels, Thrive Architect, TrafficForMe, PerpetualIncome365, myonlinestartup Imagine if each of these platforms paid you just 100 bucks per month. The Recurring Income Kit - https://www.marketingsharks.com/the-recurring-income-kit/
Storytelling works for websites. In this video, I share storytelling principles that will help you create a landing page on your website that will entice visitors and get them to take the necessary CTA. I use Thrive Architect to build all of my websites, and I'll show how. Get Trive Architect here: https://thrivethemes.com/affiliates/ref.php?id=10604 ❤️ [SUBSCRIBE]: https://bit.ly/346R4l9
Meet Dr. Susan Lovelle Dr. Susan Lovelle, The Thrive Architect, helps smart, busy women who are just surviving on caffeine and willpower design their own unique blueprint to the energy, power, and balance they want in their lives. Dr. Susan is the creator of Premiere Wellness, a comprehensive holistic health company based in Raleigh, NC, serving clients globally with customized wellness solutions for weight, energy, hormones, and more to help them heal from the inside out, leading to lasting, powerful change. What's the best thing that I could do or any of our listeners could do right now to optimize their health and begin to thrive? I come across so many people who literally are just surviving right now whether it's caffeine, wine, willpower, whatever it is, medications that they're on, they're just really kind of surviving. And what tends to happen is that you get stuck in that mindset, you feel that there's nothing that you can do other than just survive. And the most important thing is to realize that you can be proactive instead of just reactive. So by being proactive, you actually make steps to help yourself get better by knowing what's going on in your body. So that's literally the very best thing that you can do to start knowing your body knowing what it needs and then giving it to it. How do I know what's right for me? That is the number two thing that comes to me is that if go on Dr. Google and you know the Dr. Webb and everything and you either get way too much information and you think that you've got a million different things and you try and do a million different things. Or even if it is the right information, it may not be the right thing for you. So for instance, how many times do you hear about somebody going on some, whatever the newest diet fad is, and they lose, you know, 20-30 pounds, just like that. And then you try it and not only don't you lose weight, you actually gain weight. And what that's all about is that it's just not the right thing for you. What is the process to really figuring out what is the right thing? It sounds very simplistic, but the best thing to do is to listen to your body. Know the messages that your body is trying to give you. So for instance, if you were driving into the desert and your check engine light comes on. Would you just slap a little piece of tape over the check engine light? Driving? No, you wouldn't. Exactly. So we're doing the same thing what our body's telling us these little messages like when we have aches when we have bloating or abdominal discomfort when we have pain. These are the messages. These are the check engine lights that our body is giving us to tell us whoa, something's not right. Take a look and fix it. What's the difference between traditional medicine approach and functional medicine and really, why is this important? I actually grew up in the traditional health field and I was a plastic surgeon for over 22 years. I went to Columbia University in New York City, what you learn there is how to diagnose someone, and then what treatment to give them. So for instance, if they were diabetic, you're going to get this particular diabetic medicine. If you have high blood pressure, you're going to get this medicine with this treatment. And it really was about treating the symptoms, not for finding the actual root cause, like what is causing this person to have high blood pressure. And there are many different reasons why someone could. It could be a mineral deficiency, it could be stress, it could be food sensitivities, lots of different things. So rather than just treating the symptom and making the symptom go away, you dig a little deeper and you find out why that person is suffering with that particular condition. And you fix that and then it's kind of like instead of if you had a tree, when you want the tree to look pretty and healthy. Would you paint the leaves with green paint? Or would you heal the roots? Could you share with our listeners one of your favorite networking experiences that you've had? I probably would be your most perfect person to listen to the podcast all the time. Because I used to be that very same way I used to hate going out and network I would feel like I have to meet as many people as I can meet and I have to throw my card to as many people as I possibly can. And that's not networking. So I eventually learn from people like you and podcasts like you that instead it’s more about making a relationship. And so with all that being said, I met Dr. Deb Matthews, she's an integrative physician, who happens to be in Charlotte, North Carolina, met her at a seminar for integrative physicians. And we started talking and became friends. And that has led to me having speaking engagements, TV interviews, got a spot on a nine-part docu series. And it was really just because we made that connection as opposed to me saying, oh, you know, I've got to go and hand out my card. It was more about making that connection. How do you stay in front of our best nurture the community and the relationships that you've created? It's changed a bit, as you can imagine over the last few months. Previously, I did both in person and online. So I would have workshops and seminars and things like that. So even some retreats, which are wonderful, but we're not doing those right now. So now everything is online, and I do our weekly webinars on a particular health topic. And then I do Facebook lives again once a week and those who are a little, of course, a little shorter, a little bit more informal and really just kind of ask the doc sort of things. And then the third thing is I do podcasts like this one. What advice would you offer that business professional who's looking to grow their network? Because we're all online in, at least for the most part where we are here in North Carolina, I have found that I'm getting actually bombarded by people who want to make those connections. And what I found is that I really have to be selective. Because at this point, we just don't have the bandwidth to be everything to everyone. And I really have to pick and choose which way I want to go. And so what I do is I really focus on where I want to grow my practice, how I want that to grow. And then right now, if someone is a good fit for that, then we'll connect and kind of go through that. But if they're not, if it's just noise, I'll put it out that if it's just noise at this point, I have to kind of say no, because I can't do everything. Between digital networking and tradition networking, which one do you find more value in? As I mentioned, it's obviously digital, but previously the in person was more productive and when it’s done properly. So when it's more like when I met Dr. Matthew when it’s more of a connection and friendship that we develop as opposed to, you know, here's my card, give me your card, and you know, whatever and throw them in the back. If you could get back to your 20-year-old self, what would you tell yourself to do more of less of or differently with regards to your professional career? The biggest thing was that I would have built my infrastructure differently. So back when I started my plastic surgery practice I got talked into by all the reps and that I had to have the newest stuff and it had to be brand new and it had to be the top line and everything and I had to have all of this staff and I put everything together all at once for hundreds of thousands of dollars. Which I then paid off over the next few years. So if looking at that, I would say don't do it that way, do it the way that I do it now and I just add things as I need them. So if I need a new staff person, I'll get that staff person, if I need a particular piece of equipment or product in my line, that I do the due diligence, and I'll add them as opposed to trying to do everything all at once. We've all heard of the six degrees of separation. Who would be the one person that you'd love to connect with? Do you think you could do it within the 6th degree? I'm going to cheat and make it two people. And it would be the Obamas at this point. And I would start with the Princeton connection, because both my daughters and Michelle Obama went there. Any final word or advice for our listeners with regards to growing and supporting your network? So the lesson that I learned over the years was to enjoy it. And as I mentioned before, really focus on developing the relations sips not just making a contact. And once you do that, then it's fun. You enjoy going to the networking event you enjoy speaking with people and just connecting one on one and then you never know what's going to come out of that. How to connect with Dr. Lovelle: Website: https://www.premierewellness.com/ Facebook: https://www.facebook.com/premierewellnessdrsusan
Free email marketing course reveals secret for beginners and advanced email marketers to grow a massive email list in 2020 & beyond. Not only will you learn the email marketing tips required to getting heaps of subscribers who want to purchase your products but you also understand the strategy and software required so you can build the campaigns you need to succeed, fast. You're going to learn how to do email marketing for free with the tools and best practices I share and you always have my step-by-step "how to grow your email list fast" tutorial here: www.milesbeckler.com/how-to-start-an-email-list/ Specifically inside of this free email marketing tutorial you are going to learn the best practices and tips for creating lead magnets that attract the right people into your business. Most marketers don't understand how the right lead magnet contributes to the overall profitability of your business therefore they use the wrong offers at the wrong time and often fail with email marketing. And most people choose the wrong type of lead magnet… For example, they will use a webinar when a template would be better. Or they'll do a discovery call when a PDF may be a better option in lead magnet. We go deep on all of the different types of lead magnets to understand which one is best for your email marketing whether you're using shopify, selling courses, running a membership, offering coaching, etc... Regardless of your online business model, you need an email list of subscribers who know you, like you, and trust you in order to create a successful business! In this video, you are going to learn what is a lead magnet and why you need the right kind of lead magnet. Then you will learn exactly how you make a lead magnet fast. In fact, you will get to follow along with step-by-step while I create a lead magnet live and you can utilize my strategy like a template for you to create your own. I will even reveal my source for creating a lead magnet PDF that is beautiful and quick to download for your users. Once you complete this free email course you will have everything you need to start growing your list. If you want access to the free email marketing software and landing page building tool to get your lead magnet launched to the world, go here: https://www.milesbeckler.com/landingpage If you already use an opt-in page builder like Leadpages ( https://www. milesbeckler.com/leadpages ) or Thrive Architect ( https://www.milesbeckler.com/thrive ) then you simply need to mimic my high converting opt-in page design as shown in this video: www.youtube.com/watch?v=Kiu6HMiTo4c I use both LeadPages and Thrive Themes' Architect plugin... And love them. But they are paid. If you are a ClickFunnels user be sure to check out the free ClickFunnels alternative I recommend here: https://www.youtube.com/watch?v=S5G96... Or the corresponding blog post that shows the free alternative to click funnels' ridiculous pricing here - www.milesbeckler.com/clickfunnels-alternative/ This click funnels alternative shows you how to build out an entire email marketing funnel with opt-in pages, sales pages, and a checkout process to sell your courses... All for free. The main key is to embrace email marketing as your email list is indeed the biggest asset you will build in your business. I can easily attribute 80% or more of my income directly to email marketing. Now you are learning the tips and tricks to succeeding with email marketing in 2020 and beyond. Enjoy! -Miles
What's the best way to build a thriving online business?According to Shane Melaugh, CEO and co-founder of Thrive Themes, there are three key ingredients.At first glance, they seem deceptively simple, and in many ways they are.You need to have a great offerYou need traffic to your websiteYou need a website that convertsYet actually focusing on them and implementing them is where most entrepreneurs fall down.This has been something Shane has tapped into from the get go, helping and teaching entrepreneurs how to do these 3 things well.In fact he's done what so many entrepreneurs do, which is to create a solution to a problem they're having, since no one else seems to be doing it well.Often our biggest frustrations are the best source of a new product or service idea.Not that you're your own ideal customer, but typically, and once you validate your assumptions, many other people often are having the same struggle or problem too, and want it solved.Not an Overnight Success StoryFor Shane, he realized early on when he was taking courses and learning as fast as he could, what it took to build an online business, that most courses he was taking sucked.He also felt the people teaching them weren't sharing the right information, or what they were teaching was out of date.So he created his own online course back in 2010 about SEO which he sold 2,000 copies of and made six figures of revenue from!But he's quick to point out, it wasn't an overnight success story.This actually happened over the course of 2 years with the first launch of his course only making a few dozen sales.What I appreciate most about Shane, is he's one of the few male online marketers who's not a BS artist and really tells it like it is.That is, that the reality of building a successful business usually takes years and LOTS of trial and error before actually reaching your big lofty dreams and goals.Problem Solving is the Best Way to LearnBack in 2010 when he launched his course, Shane didn't have the awesome platforms we have today that are all-in-one and let you create, sell, and host an online course without the technical headache like Podia.Instead, he built his first course on a WordPress website that he had to heavily customise to act as his course area with added membership access.He knew that in order for his business to thrive, he had to overcome obstacles and DO the complicated and difficult stuff.Once he had, he was in a much better position to create his own solution to his problem in the form of, the highly successful Thrive Themes, which includes blazingly fast WordPress templates and plugins, built to get more traffic, more subscribers and more customers.From there he's gone on to continue to build excellent products to help online entrepreneurs thrive, and release fantastic free content as well as regular and amazing courses.In this episode you'll learn:How to grow your business onlineWhy it's better to be stumbling forward than to be sitting paralysedWhy overnight success isn't realistic and what you should be aiming for insteadShane's 3 ingredients for a thriving online businessHow Thrive Themes can help you build a high converting websitePodcast ResourcesLearn more about Shane and all the ways he gets paid to be him.Check out Thrive Architect, which I use on this very website and start making high converting landing pages and beautiful websites.Check out Podia - a great platform for creating online coursesEnjoying these weekly nuggets of wisdom? Become a supporter of the Untapped Show See acast.com/privacy for privacy and opt-out information.
We've had a couple other episodes on Virtual Summits. So for today, I want to break down the tech you'll want to get working together to have a fully functioning summit. **A quick clarification before we get into the tech. There are a few schools of thought on what makes a summit!. So for the purposes of this conversation, we're talking about pre-recorded interview or lecture style summits. Those that are consumed on a website (rather than Facebook or YouTube). And that are free to attend for a limited time. These summits also always offer an extended access to the summit content through an All-Access Pass or other aptly named purchasable digital entity. And communication with your summit attendees will be done through an EMS and a closed Facebook group. We're going to start with the end in mind – all summits need to lead the attendees somewhere. It is vitally important to know the customer journey. Are you going to send your attendees to a course? A membership? A group program? A done-for-you service? There are so many places that we lead our summit attendees to. It's super helpful to know what's next! And as long as what's next includes some kind of content delivery, it'll make it way easier to figure out how and where to set up the paid access portal. Your paid access portal is the first platform you'll want to nail down. It may be a WordPress site with an LMS or membership plugin. Possibly could be a stand-alone platform like Thinkific or MemberVault. The exact solution is something you and your team (and me!) will want to discuss. We'll want to make sure that all the I's are dotted and T's are crossed. It's important to pick a platform that has the ability to grow with your business vision. Once that platform has been determined, other decisions will be far easier to make… these decisions include the checkout or cart functionality and affiliate management utility. Other decisions also include whether or not you'll need or want to use Zapier. And, of course, updates to your EMS or other tools that are in your tech stack that aren't quite up for the job of supporting your virtual summit vision. I strongly recommend using the best, right tool for each given task. My personal favorite checkout tool is called ThriveCart. I like ThriveCart because it is a stand alone utility that takes care of affiliate details and selling your product. It also has integrations with a number of other tools that can be used to deliver the goods. And it also consolidates all the common payment tools. As of the time of this recording these are PayPal, Stripe, Apply Pay, G Pay and Authorize.net. This puts your consumer in the best buying position by lowering the purchase barrier. The best affiliate management systems put the affiliate as close to the point of sale as possible. So while there might be an affiliate system close to your content delivery, a better affiliate system is one that is intrinsically tied to the payment. There is a lot more that ThriveCart can do, but that's not the purpose of this episode – if you have payment functionality already then it's likely that will work for your summit as well. We now know the tools we are going to use to deliver the extended access, get paid for it and where our affiliates will be tracked. So let's get to the free summit! This is where your tech needs to be super solid! It's the first interaction many of your attendees are going to have with you and your brand and your business. If we were building your business from scratch with this summit, it would be pretty cut and dry what tools to use. And I have those available in a nifty download you can get here by scrolling to the bottom of the page! But since you've already got a tech stack to contend with, let's not add more clutter that is going to need to be cleaned up later. Hosting a summit might be a great time to clean out some of the tech tools that you are using to streamline your systems...take your EMS for example. This is one component of your tech stack and virtual summit that needs to be in tip top shape! WHY? So that it can do a lot of heavy lifting. If you're using a system that doesn't have tagging capabilities or isn't well organized it's time to clean that thing up. Your EMS is going to be responsible for keeping your summit attendees excited as the summit approaches. It will also provide links to the summit content during the event. And guide your attendees through whatever you've got on the heels of the summit. One of the reasons I like EMSs that have tagging is because it is a great built in organization structure. And less pre-cleanup is required to add your summit into the fold. It's just a matter of creating a series of tags that correspond to the different parts of the summit and different ways that your attendees and purchasers interact with your emailed content. Let me dig in a bit more! The more data you have about a given summit attendee, the better off you will be to help the exact right people find their way to the exact right next step with you. With ActiveCampaign (and probably other systems, but I'm most familiar with AC) there is site tracking available. With this functionality, you can actually see which attendees have visited which pages on your summit website! This is super powerful, especially if we're agile in our approach to summit communication. It's far easier to start a conversation with an attendee when you know what has piqued their interest! Not to mention, that it's crucial for a great experience to not sell to the already sold! If someone has purchased the extended access, it is crucial to stop including them in the summit upsell emails. Instead, the communication needs to switch to nurturing the relationship and helping them to use the content that they have purchased. I've worked on summits using ActiveCampaign, ConvertKit, AWeber, Mailchimp and Infusionsoft… they all work. So if you're using one of those tools and using it effectively, your summit can be run with that tool. If you think that you might need to cleanup already, I strongly recommend doing the cleanup before you start adding your summit to this tool. And if you don't feel confident that your EMS is going to support your summit vision, let's chat and we'll figure out the next best EMS step for you to take. Before we go too much further, my biggest frustration with some of the EMSs out there is that the automations aren't as flexible as summit hosts' visions. It's a give and take. For example, ActiveCampaign may take 15 minutes to get your emails out to your entire list. It's super helpful to know that and not plan on sending emails “at the time the summit launches” but send them “we're live within the hour.” The rest of the system on ActiveCampaign is so good, that I'm willing to compromise on this little annoyance. All the EMSs have something that is going to go in the negative column on a pro-con list, but in general, if you have a system that is working – stick with it! OK… I've probably exhausted your listening desires around the EMS, so let's move on. My friend and past podcast guest Mark Wade has a great software tool called Virtual Summits Software. It's a robust tool that puts your summit content at the forefront and takes care of a lot of the tech so that you don't need to hire a team. It's certainly a viable option, but it's not the tool that I use with my clients. Mostly because my clients are wanting more customization than what is available in Mark's software. Instead, my go to is to build out your summit on a WordPress website using the Beaver Builder page builder. A stand alone WordPress website is the strong recommendation here… let me explain. Whether your main business website is on WordPress or not, the flexibility of WordPress makes hosting a summit so much easier than any of the hosted platforms. And stand alone means that your summit is the only thing that lives within that WordPress installation – no blog, no services page, no nothing. So it's completely “clean” and poised to present your summit content without distraction. And a page builder – that's mostly because it's so much easier to use the page builder to create the summit pages exactly how you want. Other than Beaver Builder, you might be considering Thrive Architect or Divi. I strongly prefer Architect over Divi but again, if you are used to a certain page builder, use it. These are suggestions and my preferences not a mandate! The next most important tool you're going to need is your video host. For this, there is basically one feasible option – that is Vimeo Pro. At the Pro level you can use their platform for business. And at the free and plus levels it's against the terms of service to use videos in that way. The question I often get at this suggestion is whether or not YouTube is a viable option. Viable, yes, recommended no. And that's because the playback experience is better with Vimeo. There are always new services coming up and a quick search of “Video Hosting Providers” will give you some idea of other options that are out there. But for the price and value, I believe you're not going to do wrong with Vimeo Pro! And with that – we have covered all you need to host a virtual summit – WordPress for the summit website and session pages, Vimeo Pro for your video hosting, an EMS, a checkout mechanism and a paid content portal. Of course, there are far more things that go into hosting a virtual summit than just the right tech tools. And that brings us right back up to the top of the episode where we dove into what's coming after the summit and positioning everything within that light. I see so many mentors and coaches and gurus tout summits as a great list building tool. And they are! But none of us are building a list for a vanity metric. We are building our lists to grow our businesses! And that's the exact reason why positioning and summit topic matter so much. I'm floating around a virtual summit idea for Tech of Business to host in early 2020. While I have so many ideas as to what I could do with the summit...none of them matter if I don't know what I want to provide to attendees after the summit wraps up. And for that, I have work to do! I know exactly what the offer is, but I haven't created it yet. I've proven it with one-on-one services! Before I can invest everything I need to into the summit, I need to first invest in translating the one-on-one service into the new form that makes sense to come on the heels of the summit. Because I know what I'm going to be offering, I am at the start of the cycle. I can pick a platform to house the new offer and that lays the foundation for how I'm going to implement the summit. My new offer is going to be housed on MemberVault and sold directly through ThriveCart. I want to be able to leverage the robustness of ThriveCart for affiliates and upsells and downsells and bumps and all that jazz (but that is totally for another podcast episode!) With that piece of the puzzle in place, I know that I'm going to be selling the summit extended access through ThriveCart and housing the content inside MemberVault. It feels so good to be 6+ months away from the summit launch and already have an understanding of how it's going to come together. Another piece that I can feel confident about is that I'll continue to use ActiveCampaign for the summit – and looking at my ActiveCampaign account, there is some cleanup I'd like to do before we get to summit promotion. I'll put that on the calendar so that it is complete long before the number of hours I need to dedicate to the summit increases. And I could go on and on about the tech foundation for the summit that I'm gearing up to hosting – I'll be sharing this process as I move through it, including all the tech and systems and processes that I use along the way. I love virtual summits and what they can do for businesses. And I sincerely hope this episode is something that you've also enjoyed. I hope you will come back to when you start to get an inkling that it's time to host your own virtual summit. I'm here for you – getting the exact right tech in place for your business goals! Next week, we've got a super fun conversation coming onto the podcast and as always connect with me on Instagram (I'm @techofbusiness) and book your http://callwithjaime.com to let me know what else you'd like to hear on the podcast!
We’ve had a couple other episodes on Virtual Summits. So for today, I want to break down the tech you’ll want to get working together to have a fully functioning summit. **A quick clarification before we get into the tech. There are a few schools of thought on what makes a summit!. So for the purposes of this conversation, we’re talking about pre-recorded interview or lecture style summits. Those that are consumed on a website (rather than Facebook or YouTube). And that are free to attend for a limited time. These summits also always offer an extended access to the summit content through an All-Access Pass or other aptly named purchasable digital entity. And communication with your summit attendees will be done through an EMS and a closed Facebook group. We’re going to start with the end in mind – all summits need to lead the attendees somewhere. It is vitally important to know the customer journey. Are you going to send your attendees to a course? A membership? A group program? A done-for-you service? There are so many places that we lead our summit attendees to. It’s super helpful to know what’s next! And as long as what’s next includes some kind of content delivery, it’ll make it way easier to figure out how and where to set up the paid access portal. Your paid access portal is the first platform you’ll want to nail down. It may be a WordPress site with an LMS or membership plugin. Possibly could be a stand-alone platform like Thinkific or MemberVault. The exact solution is something you and your team (and me!) will want to discuss. We'll want to make sure that all the I’s are dotted and T’s are crossed. It’s important to pick a platform that has the ability to grow with your business vision. Once that platform has been determined, other decisions will be far easier to make… these decisions include the checkout or cart functionality and affiliate management utility. Other decisions also include whether or not you’ll need or want to use Zapier. And, of course, updates to your EMS or other tools that are in your tech stack that aren’t quite up for the job of supporting your virtual summit vision. I strongly recommend using the best, right tool for each given task. My personal favorite checkout tool is called ThriveCart. I like ThriveCart because it is a stand alone utility that takes care of affiliate details and selling your product. It also has integrations with a number of other tools that can be used to deliver the goods. And it also consolidates all the common payment tools. As of the time of this recording these are PayPal, Stripe, Apply Pay, G Pay and Authorize.net. This puts your consumer in the best buying position by lowering the purchase barrier. The best affiliate management systems put the affiliate as close to the point of sale as possible. So while there might be an affiliate system close to your content delivery, a better affiliate system is one that is intrinsically tied to the payment. There is a lot more that ThriveCart can do, but that’s not the purpose of this episode – if you have payment functionality already then it’s likely that will work for your summit as well. We now know the tools we are going to use to deliver the extended access, get paid for it and where our affiliates will be tracked. So let’s get to the free summit! This is where your tech needs to be super solid! It’s the first interaction many of your attendees are going to have with you and your brand and your business. If we were building your business from scratch with this summit, it would be pretty cut and dry what tools to use. And I have those available in a nifty download you can get here by scrolling to the bottom of the page! But since you’ve already got a tech stack to contend with, let’s not add more clutter that is going to need to be cleaned up later. Hosting a summit might be a great time to clean out some of the tech tools that you are using to streamline your systems...take your EMS for example. This is one component of your tech stack and virtual summit that needs to be in tip top shape! WHY? So that it can do a lot of heavy lifting. If you’re using a system that doesn’t have tagging capabilities or isn’t well organized it’s time to clean that thing up. Your EMS is going to be responsible for keeping your summit attendees excited as the summit approaches. It will also provide links to the summit content during the event. And guide your attendees through whatever you’ve got on the heels of the summit. One of the reasons I like EMSs that have tagging is because it is a great built in organization structure. And less pre-cleanup is required to add your summit into the fold. It’s just a matter of creating a series of tags that correspond to the different parts of the summit and different ways that your attendees and purchasers interact with your emailed content. Let me dig in a bit more! The more data you have about a given summit attendee, the better off you will be to help the exact right people find their way to the exact right next step with you. With ActiveCampaign (and probably other systems, but I’m most familiar with AC) there is site tracking available. With this functionality, you can actually see which attendees have visited which pages on your summit website! This is super powerful, especially if we’re agile in our approach to summit communication. It’s far easier to start a conversation with an attendee when you know what has piqued their interest! Not to mention, that it’s crucial for a great experience to not sell to the already sold! If someone has purchased the extended access, it is crucial to stop including them in the summit upsell emails. Instead, the communication needs to switch to nurturing the relationship and helping them to use the content that they have purchased. I’ve worked on summits using ActiveCampaign, ConvertKit, AWeber, Mailchimp and Infusionsoft… they all work. So if you’re using one of those tools and using it effectively, your summit can be run with that tool. If you think that you might need to cleanup already, I strongly recommend doing the cleanup before you start adding your summit to this tool. And if you don’t feel confident that your EMS is going to support your summit vision, let’s chat and we’ll figure out the next best EMS step for you to take. Before we go too much further, my biggest frustration with some of the EMSs out there is that the automations aren’t as flexible as summit hosts’ visions. It’s a give and take. For example, ActiveCampaign may take 15 minutes to get your emails out to your entire list. It’s super helpful to know that and not plan on sending emails “at the time the summit launches” but send them “we’re live within the hour.” The rest of the system on ActiveCampaign is so good, that I’m willing to compromise on this little annoyance. All the EMSs have something that is going to go in the negative column on a pro-con list, but in general, if you have a system that is working – stick with it! OK… I’ve probably exhausted your listening desires around the EMS, so let’s move on. My friend and past podcast guest Mark Wade has a great software tool called Virtual Summits Software. It’s a robust tool that puts your summit content at the forefront and takes care of a lot of the tech so that you don’t need to hire a team. It’s certainly a viable option, but it’s not the tool that I use with my clients. Mostly because my clients are wanting more customization than what is available in Mark’s software. Instead, my go to is to build out your summit on a WordPress website using the Beaver Builder page builder. A stand alone WordPress website is the strong recommendation here… let me explain. Whether your main business website is on WordPress or not, the flexibility of WordPress makes hosting a summit so much easier than any of the hosted platforms. And stand alone means that your summit is the only thing that lives within that WordPress installation – no blog, no services page, no nothing. So it’s completely “clean” and poised to present your summit content without distraction. And a page builder – that’s mostly because it’s so much easier to use the page builder to create the summit pages exactly how you want. Other than Beaver Builder, you might be considering Thrive Architect or Divi. I strongly prefer Architect over Divi but again, if you are used to a certain page builder, use it. These are suggestions and my preferences not a mandate! The next most important tool you’re going to need is your video host. For this, there is basically one feasible option – that is Vimeo Pro. At the Pro level you can use their platform for business. And at the free and plus levels it’s against the terms of service to use videos in that way. The question I often get at this suggestion is whether or not YouTube is a viable option. Viable, yes, recommended no. And that’s because the playback experience is better with Vimeo. There are always new services coming up and a quick search of “Video Hosting Providers” will give you some idea of other options that are out there. But for the price and value, I believe you’re not going to do wrong with Vimeo Pro! And with that – we have covered all you need to host a virtual summit – WordPress for the summit website and session pages, Vimeo Pro for your video hosting, an EMS, a checkout mechanism and a paid content portal. Of course, there are far more things that go into hosting a virtual summit than just the right tech tools. And that brings us right back up to the top of the episode where we dove into what’s coming after the summit and positioning everything within that light. I see so many mentors and coaches and gurus tout summits as a great list building tool. And they are! But none of us are building a list for a vanity metric. We are building our lists to grow our businesses! And that’s the exact reason why positioning and summit topic matter so much. I’m floating around a virtual summit idea for Tech of Business to host in early 2020. While I have so many ideas as to what I could do with the summit...none of them matter if I don’t know what I want to provide to attendees after the summit wraps up. And for that, I have work to do! I know exactly what the offer is, but I haven’t created it yet. I’ve proven it with one-on-one services! Before I can invest everything I need to into the summit, I need to first invest in translating the one-on-one service into the new form that makes sense to come on the heels of the summit. Because I know what I’m going to be offering, I am at the start of the cycle. I can pick a platform to house the new offer and that lays the foundation for how I’m going to implement the summit. My new offer is going to be housed on MemberVault and sold directly through ThriveCart. I want to be able to leverage the robustness of ThriveCart for affiliates and upsells and downsells and bumps and all that jazz (but that is totally for another podcast episode!) With that piece of the puzzle in place, I know that I’m going to be selling the summit extended access through ThriveCart and housing the content inside MemberVault. It feels so good to be 6+ months away from the summit launch and already have an understanding of how it’s going to come together. Another piece that I can feel confident about is that I’ll continue to use ActiveCampaign for the summit – and looking at my ActiveCampaign account, there is some cleanup I’d like to do before we get to summit promotion. I’ll put that on the calendar so that it is complete long before the number of hours I need to dedicate to the summit increases. And I could go on and on about the tech foundation for the summit that I’m gearing up to hosting – I’ll be sharing this process as I move through it, including all the tech and systems and processes that I use along the way. I love virtual summits and what they can do for businesses. And I sincerely hope this episode is something that you’ve also enjoyed. I hope you will come back to when you start to get an inkling that it’s time to host your own virtual summit. I’m here for you – getting the exact right tech in place for your business goals! Next week, we’ve got a super fun conversation coming onto the podcast and as always connect with me on Instagram (I’m @techofbusiness) and book your http://callwithjaime.com to let me know what else you’d like to hear on the podcast!
Madonna has truly mastered the art of reinvention, so when a friend told me she was coming on the Graham Norton show this weekend, I stuck around to watch her segment.I couldn’t recall the last time I’d seen Madonna speak and was intrigued to see what she would deliver.Naturally, she didn’t disappoint.She walked on stage wearing an eye patch and a sexy number which had her boobs almost falling out of her corset (a wardrobe malfunction I’m sure she would not be thrilled with knowing about since she controls her image with immense care).Yet her star power was undeniable, and the guests on the couch alongside her were left to sit quietly as she answered Graham’s questions with mystique, cheekiness, strength and an appropriate amount of intrigue.She has just launched a new album and is going on tour at the age of 60 years old!This in itself is a huge testament to her longevity, creativity and ability to keep on changing with the times and reinventing herself, to not only survive in a super competitive market dominated by teenagers, but to thrive in it for over four decades.Reinvention is a necessity to remain relevantIn the past few months, several of my friends compared me to Madonna – not because I like to sing and dance to 80s music (which I really do) or because I wear sexually enticing outfits (I don’t), but because they said I’m always reinventing myself.I have to admit I was surprised by this as I personally couldn’t see it, and so they explained to me that I had successfully, in their eyes, morphed from corporate career girl to Tech CoFounder to blogger, to being The Suitcase Entrepreneur with relative ease over the last 10 years.And that when I returned home to New Zealand in late 2016, I apparently made it look easy to morph into being a brand …ME here on nataliesisson.comYet that couldn’t be further from the truth.In my world I’ve been through a two year long metamorphosis filled with doubt, fear, curiosity, joy and exasperation.If you’ve listened to my podcast or read my blog post on When Too Much Change is Dangerous, you’ll know that I did a 180 degree life flip that entailed going from:Constant full-time travel out of my suitcase to living in one house, with no international travel for the first three months of being back in New Zealand.Being single in December to a loving full-time relationship, moving in together in my apartment for a few months, to then buying a house together, creating joint bank accounts and taking on this beautiful property – Josh’s first ever property ownership.Zero responsibility to having this mortgage, getting a puppy a week after moving in and five chickens the week after.Owning so little stuff to having to furnish a 369 sqm house with four bedrooms and two living rooms in just a few weeks. (People who visit us now say how it looks like we’ve lived here for years).Having a full on business period, getting it ready for my sabbatical and writing the Freedom Plan book manuscript which I finished on March 30th, to NOT working.Eternal summers traveling the world to my first ever autumn (fall) and winter. And that was probably the biggest kicker – I hate being cold.Thankfully I’m almost 2.5 years down the track and LOVING life, but it hasn’t been an easy journey and what surprised me most, was an event that happened in late October 2018.The untold story I’ve kept ..until now.Not long after a pretty successful book launch of the Freedom Plan (audio book coming out this month!!), I also relaunched my most successful course ever of the same name that, to date, netted me over US$500,000 in sales – which still blows my mind to this day.Except this time, I decided to totally redesign it and upgrade it to better align with my new book and to be more focused on how to work less through systems, outsourcing and clever sales funnels.It catered to an experienced business owner wanting more freedom – the folks I wanted to work with as I could see them experiencing burn out and overwhelm and I truly wanted to help them.Yet in doing so, I overlooked the majority of my community I’d lovingly built up over the years, who in reality, were still wanting to build their online business, learn how to earn more money and gain financial freedom.The launch result?I failed in an epic way.That hurt, a lot. I cried in the final days of launch and sat there in disbelief as literally nothing happened – at least that’s what it felt like.It caused me to doubt everything I thought I knew and was really good at, built up over nine years of business.I was in shock. I was numb. I felt like a fraud.The facts didn’t help either. I’d spent too much money, hired too many people and ended up handing over most of the things I’m great at, and got stuck with managing people, logistics and operations.Along with that, I had not listened to my intuition and how I felt energetically, and forged on regardless as I wanted to stay true to my word and launch this course I said I would – damn upholder in me!(Check out The Four Tendencies Quiz I talk about in my book to know what I’m referring to).When I did my launch analysis, which I do faithfully every time, it wasn’t as bad as I thought but the damage was done. My confidence was knocked and I wasn’t bouncing back like I normally do.Can you relate?I was desperately trying to find the lesson in the failure as a good entrepreneur will always do that, but I was taking it way too personally.After almost a decade it felt like I’d made a rookie error and it had cost me more than just money and a bruised ego.The truth was I wanted to quit my business.Deep down I was quite tired of my business. I’m sure I’m not alone when I admit this. For most of my business journey I’ve loved every aspect of my business, but there’s only so long one can continue to talk about the same thing all the time, before they don’t get a little bored, stifled or jaded.Despite continuing to learn I had gotten comfortable in my knowledge and expertise and was looking for a challenge. Most of the time I had managed to find that within and apply it to my journey and clients.But with all the life changed I’d experienced, and the time off I had taken from my business in 2017, I had never really found my flow again and I felt like I was holding onto something that I wasn’t passionate about anymore.Josh and I headed away on a break to sunny Gisborne that December, and had some long walks and talks on the beach to explore my options, how I was feeling and what would make me happy.While he had utter faith in me and felt it was just a minor setback, I wasn’t so sure.One of the options that had come up was taking on a contract to experience the things I was missing as an entrepreneur:Being part of a physical team (not just virtual)Not having to lead and manage everything all the timeExperiencing being part of someone else’s business and to learn from themHave a consistent income while I bounced backGetting into the city so I wasn’t so isolated out at our rural lifestyle propertyBe energized by the city vibe and socializing and;Getting some structure back in my dayWe used our own Life Pilot system and a Seasonal Dreaming session – which we do each quarter, to share our hopes and dreams across the eight areas of life we value most highly and by the end of that week away I had a plan.I’d looked at job websites, which I happen to know every great business owner will look at even when things are going well, and wasn’t impressed.Job descriptions made me yawn and sounded so formulaic or stifling and salaries seemed on the low end compared to what I know I can make in my business – but that wasn’t the key criteria – if I was referring to my criteria in the bullet points above.Then I saw a role of Learning Designer, that I didn’t realize existed, yet wasn’t dissimilar to what I had learned and applied in launching online courses and designing curriculum’s to educate people.I then sent possibly the worst email to a recruitment person ever that went like this:Dear BethVery keen to learn more about your freelance opportunities for learning designers.I’ve developed many curriculum’s for online courses in my own business and am known for making the complex simple and breaking things down into bite sized content that is practical and implementable.NatalieNaturally she asked for more details including my CV, which I then sat on for a while until I replied again, rather nonchalantly with this response:Hi BethI’ve realized I’m not going to create a CV anytime soon. I just know after 8 years of creating, building and running online courses, events and retreats that this is my sweetspot of what I do well.My LinkedIn profile is here www.linkedin.com/in/nataliesisson/Understand if this is not conventional for you NatalieThis resulted in her Googling me where everything I have ever done is publicly available to see – proof of what I’m capable of, calling me up and having a good chat.She saw an opportunity and my potential and took a chance on me.A week later I was having an informal coffee with the CEO even though there was no role for me and less than a week later I had a job offer and a start date in 10 days time!As you can imagine this wasn’t quite how I anticipated it happening but I took the leap.Strike forward almost five months and I can hand on heart say it’s been the best thing for me.Within Constraints Exists True FreedomMy working week went from working on my business anytime to having only Monday as my One Day a Week business day and Tuesday – Friday working at Inspire Group in the city including a remote day at home.In and around that – yes even some evenings and weekends, I did paid consulting for four gigs I’d inadvertently picked up since January after volunteering my time to help these purpose driven companies, plus working with a few coaching clients.I was truly living in the GIG Economy and am tapping into Future of Work by doing this.If you’re wondering, YES I was at capacity!For the first time in a decade, after preaching freedom and time off and experiencing that in droves, I was now energized by maximizing every hour I had – plus still having time out in the evenings and weekends AND training for triathlons.In fact I credit triathlon training for instilling confidence, focus, drive and momentum back into my personal life, along with a self belief and mindset I had been missing, that then overflowed into EVERY area of my life. It’s been remarkable.I also used all my own tools, systems, content calendar and 1 Page Biz Plan that I teach my clients and are featured in the Freedom Plan book on MYSELF and, low and behold, they worked a treat.I’m not going to lie commuting via train, car or bike an hour each way into town wasn’t entirely thrilling initially but I used that time to work on my business, contracts, or listen to audio books.I genuinely enjoy my job, the team and simply being in a different environment, which has allowed me to stretch myself, learn and grow plus take on an entirely different outlook and put myself in other peoples’ shoes.Then something magical started to happen.I got my mojo back by returning to being ME!A combination of fewer hours to work on my business meant I became ultra focused again and started enjoying every aspect of it.I cut my team down to just me and my Virtual Assistant so that I could get back to more of the doing, and experience what that felt like again.This brought back fond memories of my hustling days early on in my business and showed me all the things I had almost forgotten I knew how to do. I decided not to outsource anything for a few months and ‘get my hands dirty’ doing all the doing.This increased my love of all the things I missed or realized I’d lost touch with and things started picking up in my business.Revitalized energy shows in business and people pick up on it. Before long I was vlogging, podcasting and creating again and getting back to being Natalie, doing all the things I did so well when I started out in business.I did the analysis, I looked at what had worked all those years before and what I’d stopped doing or needed to stop doing to fully realign with who I was, how I could help people and how I wanted to show up in the world.Then in June I totally redesigned my own website home page with a brand new look and direction – even though this felt like I took three months to actually get it done.I was so proud as this is the first website I’ve fully designed by myself. Clean, clear and to the point. Let me know in the comments what you think!2019 Design2018 Design I did this by using the best and easiest WordPress theme I have ever come across, Thrive Architect.In fact I shot this vlog Thrive Architect – Your Must Have Website Builder Tool to show why it rocks and how to use it to redesign your website.As you can see by the live demo I give it was before I had learned how to use it fully and well before I’d finished the homepage design – but you’ll appreciate it.The messaging was clear as I’d been working/ procrastinating on it for months after many conversations with friends, peers and clients, and through a lot of internal introspection.I listened to my own advice I hammer home to clients all the time:1. Niche down2. Keep it simpleI have a tendency to want to offer the world and help people on all fronts and this time I looked back to what I have consistently been doing ALL throughout my career and business – seeing your potential and helping you to monetize it by getting paid to be YOU!While recording my Freedom Plan audiobook I had two major realizations:This book is full of gold nuggets that are damn useful (remember my previous knock to my confidence around the book launch time in October 2018…yeah it had the knock on effect that my book wasn’t good enough either).It would work really well to also pull out Chapter 6 on How to Monetise You and turn it into a teaser episode on my podcast, as well as to repurpose it into a standalone audio.I then went ahead and created my first new freebie (gift you give in return for a person’s email address and trust – AKA optin) in ages – and I’m damn proud of it.It’s this audio I created accompanied by my brand new amazing step by step guide.I emailed my community, some of which have been following my work since the beginning to share it with them and the response was awesome.More importantly close friends and peers personally messaged me to say this was completely me and so on point and that I had truly found my sweetspot – the intersection between what you’re good or great at, what you love doing and what people will pay you for and that aligns with your purpose.Ironic really given this is what I’ve been teaching in courses, my book, podcasts and interviews since…oh you know 2013!From this I have gotten so much clarity on exactly how I want to help YOU get paid to be YOU and thrive in the future of work.In fact, I tested my theory around this with a mini launch in June which went amazingly well and helped me appreciate that I was back on track, doing what I do best and how my mission was to help others turn their skills, knowledge and passions into multiple revenue streams.You’ll see this rolling out in the coming weeks and months, and I hope you’ll like what you see and get to experience it as a result.But first, let’s recap on the method I used to reinvent myself. Even if you can’t see the method in my madness, it’s all there:The ‘Natalie Sisson’ Reinvention Method Get super honest with yourself when you feel you’re not aligning with your intuition or your energy.Throw in an epic failure or an event that makes you stop, reflect and take action – if you really want to create change!Reflect back on all the things you know you love, are great at and have been paid well for in the past and compare them to where you’re at now.Assess the situation and look at what you need to STOP doing and START doing. This may mean taking on a side hustle, starting a new business, taking on a few gigs that help you upskill and challenge you.Talk to good friends, peers and mentors to get an outside perspective too.Take definitive steps to be the architect of your own life and design it around what you really want out of life.I hope there have been some key takeaways in here that you can learn from and apply to your own situation.Never give up.Always keep learning.Trust your gut.Listen to those who love and know you well.Embrace the lessons failure teaches you.Then pick yourself up and reinvent yourself! See acast.com/privacy for privacy and opt-out information.
On this episode, I help you choose between some of the most popular WordPress landing page builders, such as Elementor, Divi, Thrive Architect, and Beaver Builder. For full show notes, visit https://landingpageschool.com/069
I met today's guest, Kronda, online a couple of weeks ago. She had reached out to me because we use a lot of the same tools and philosophy and said “we just have to meet!” Almost immediately after we got on a zoom call, I knew I wanted to have her be a guest on the podcast. Kronda is a web developer turned marketer. She helps service based business owners learn to use content marketing to sell their services. Kronda and I share the same root in our business journey because we were both developers. I transitioned to integration and systems. Kronda shifted her focus to content. It's so neat how we both started in the same place, but ended up in different places. Nobody's business is a straight line from “I want to start a business” to “I'm doing what I love and providing my audience exactly what they need.” Kronda's journey: Developing WordPress websites for clients. Maintenance of websites (to try to create recurring income.) Niche down to marketing focused websites (because there her clients would understand how to market the website!) Content marketing, training and instruction. The evolution came about as she realized that the websites she had built for her clients weren't actually helping their businesses! Simply because they didn't know how to use their website as a marketing tool! “Content marketing is huge right now! It's basically television!” Kronda explains, “you watch television because it's entertaining, but people make television to sell you stuff. That's really all we are doing just in a different medium and on a different scale.” About 3 months ago, Kronda transitioned into teaching content marketing to business owners. It's a winning business model for her. Not only does she remain in the digital space, using the knowledge that she has acquired to help others, but she works with business owners who are engaged and want to learn. They WANT to understand it even if they are going to hire it out. I can totally relate to this… When I put systems in place for my clients within a project, I am creating a blueprint for them to use again in the future. It's not a once and done solution. A lot of people KNOW they should be creating content (text, video, images) for their business. The problem is they don't know what to create and having a strategy behind their content. This is where Kronda gives them a framework that is based on their customer journey. It's so important that business owners realize that their customers are 100% on a journey. This journey consists of not knowing about them becoming aware of them discovering their problem discovering the solution to the problem purchasing. So now that you know that information, it makes content creation easier because you can see what people need to learn about your business in each stage of this journey. A great way to think about creating content is, as Kronda suggests, think about what mistakes your market is making... When she thinks about the mistakes people are making and what's keeping them up at night it gives her plenty to write about. As business owners we tend to talk about the things we know about. But what we actually need to be doing is talk about what our future clients need to know. In the end you are selling something that is solving their problem. What you do and how you do it are less important than “Are you going to solve my problem?” It's all about putting your target market in the center of a bullseye and focusing on what they NEED rather than the what and the how. Even though Kronda has transitioned into content marketing she still advocates for certain tools because the content still has to reach people somehow! And while our content distribution channels are varied, at the core, Kronda and I believe that your website is at the core. As I mentioned in the conversation, Kronda and I have developed a very similar WordPress tech stack… we both page builders, themes and plugins we like because these are the things that we have found to make it the easiest to get content out into the world. Kronda made a significant pivot in the way she makes her income. But did not make a pivot in the way she provides value. I know there are a lot of listeners on their own journeys and making their own pivots in their business. You shouldn't throw everything away when you make a pivot. You can pivot and still provide value in the same area of expertise! "When we are creating content, we aren't just creating it for today. We are creating it for our future self as well.” -Jaime Slutzky" "I want to be able to answer virtually any question with a link." -Kronda Adair" There are so many ways to tackle online business. Kronda's pagebuilder of choice is Beaver Builder. Her landing page builder has of choice is Thrive Architect. I use Beaver Builder for both websites and landing pages solely because I want to have fewer tools. There are so many conversion tools available with Thrive Architect that allow Kronda to test different pages. I was curious to know how she came to these tools… short answer, Facebook groups and online communities! Beaver Builder is one of the first tools that she used that actually worked and was easy to use. It's also easy to teach people to use. The great thing about Beaver Builder and Thrive Architect is that if you decide to switch to something else it leaves you the html that is very portable to take somewhere else. I just want to take a second to explain what we mean by shortcodes versus html... Whenever you uninstall the Beaver Builder and Thrive Architect all the content that you have added in to your site defaults back to normal, readable html not broken shortcodes. These plugins are modular and don't leave a nasty footprint of having to go in and do cleanup on your code. Another program I know that often has messy clean up involved is Google docs. When you are writing something in Google docs and you copy and paste it into WordPress it's actually copying extra html markup which doesn't usually cause a problem but it's not the best thing either. This is just an example of something I have noticed because I am on the back end of stuff. I'm sharing this because when your developer gives you a piece of advice we aren't giving it to you just on aesthetic reasons alone. Kronda has lots of articles about these exact subjects. Another article she has is about premium plugins. We discussed the benefits of premium versus free plugins and how we tackle who purchases what and why! One thing she was adamant about was educating her clients on were the things that their site runs on. She would make sure they knew what was making their site run and that if they parted ways what things were going to become the client's responsibility. So that it's not a shock for them if they part ways and they are now responsible for the plugin payments. When you buy a premium plugin, you are buying because you are paying people to support the product, to keep it running, to keep developing, to keep the bugs out, to make it better, and to ultimately make your site work better and do more for you. These premium plugins give you access to a team a developers that are creating a really good product rather than hiring a single developer to do what you need TODAY. Tomorrow you may need something different. We could have spent a lot longer going deeper on WordPress, but that doesn't benefit you, the listener (reader!) So we switched topics to touch on a few other facets of content creation that are relevant! First: File Organization Kronda believes organization is so important. She has a video solely on organizing your files. If you think about when you go to create content or go to use it and it takes you 5-10 minutes to locate it -- you have just wasted precious time. Using a program like Dropbox or Google Drive allows you to create an organized system of where you can keep your files and you know where they are. This allows you, or your VA, to put their hands on these files whenever you need to. Second: Video Creation Kronda uses ScreenFlow for making screen casts of things that she is doing on her laptop and she wants to show how she does a particular process. Loom and CloudApp also do this things if you don't have a Mac. Evernote, Google Docs, and Bear are great for text. She uses a Blue Yeti Mic for podcasts. But she also encourages people not to get too caught up in the tools especially in the beginning. It's more important in the beginning that you are actually creating the content. You can grow into getting as fancy as you want with tools. But there are alot of tools of there that are free and easy to use when you are just starting out. And finally… my two cents :) The WordPress editor makes it easy to do elegant text formatting (using either the classic editor or gutenberg, the new editor). Take advantage of the bold, italic, underline, blockquote and headings buttons… They are very simple to use and make things easier for your consumer to read. No matter where you are in your business, tt's worth spending time just making your text more enjoyable for your consumer to read… if they enjoy reading it they are going to share, comment, and interact with you. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Kronda: Website: https://www.karveldigital.com Tools minicourse: https://www.karveldigital.com/tools Instagram: @karveldigital Twitter: @karveldigital Facebook: Karvel Digital
I met today’s guest, Kronda, online a couple of weeks ago. She had reached out to me because we use a lot of the same tools and philosophy and said “we just have to meet!” Almost immediately after we got on a zoom call, I knew I wanted to have her be a guest on the podcast. Kronda is a web developer turned marketer. She helps service based business owners learn to use content marketing to sell their services. Kronda and I share the same root in our business journey because we were both developers. I transitioned to integration and systems. Kronda shifted her focus to content. It’s so neat how we both started in the same place, but ended up in different places. Nobody’s business is a straight line from “I want to start a business” to “I’m doing what I love and providing my audience exactly what they need.” Kronda’s journey: Developing WordPress websites for clients. Maintenance of websites (to try to create recurring income.) Niche down to marketing focused websites (because there her clients would understand how to market the website!) Content marketing, training and instruction. The evolution came about as she realized that the websites she had built for her clients weren’t actually helping their businesses! Simply because they didn’t know how to use their website as a marketing tool! “Content marketing is huge right now! It’s basically television!” Kronda explains, “you watch television because it’s entertaining, but people make television to sell you stuff. That’s really all we are doing just in a different medium and on a different scale.” About 3 months ago, Kronda transitioned into teaching content marketing to business owners. It’s a winning business model for her. Not only does she remain in the digital space, using the knowledge that she has acquired to help others, but she works with business owners who are engaged and want to learn. They WANT to understand it even if they are going to hire it out. I can totally relate to this… When I put systems in place for my clients within a project, I am creating a blueprint for them to use again in the future. It’s not a once and done solution. A lot of people KNOW they should be creating content (text, video, images) for their business. The problem is they don’t know what to create and having a strategy behind their content. This is where Kronda gives them a framework that is based on their customer journey. It’s so important that business owners realize that their customers are 100% on a journey. This journey consists of not knowing about them becoming aware of them discovering their problem discovering the solution to the problem purchasing. So now that you know that information, it makes content creation easier because you can see what people need to learn about your business in each stage of this journey. A great way to think about creating content is, as Kronda suggests, think about what mistakes your market is making... When she thinks about the mistakes people are making and what’s keeping them up at night it gives her plenty to write about. As business owners we tend to talk about the things we know about. But what we actually need to be doing is talk about what our future clients need to know. In the end you are selling something that is solving their problem. What you do and how you do it are less important than “Are you going to solve my problem?” It’s all about putting your target market in the center of a bullseye and focusing on what they NEED rather than the what and the how. Even though Kronda has transitioned into content marketing she still advocates for certain tools because the content still has to reach people somehow! And while our content distribution channels are varied, at the core, Kronda and I believe that your website is at the core. As I mentioned in the conversation, Kronda and I have developed a very similar WordPress tech stack… we both page builders, themes and plugins we like because these are the things that we have found to make it the easiest to get content out into the world. Kronda made a significant pivot in the way she makes her income. But did not make a pivot in the way she provides value. I know there are a lot of listeners on their own journeys and making their own pivots in their business. You shouldn’t throw everything away when you make a pivot. You can pivot and still provide value in the same area of expertise! "When we are creating content, we aren’t just creating it for today. We are creating it for our future self as well.” -Jaime Slutzky" "I want to be able to answer virtually any question with a link." -Kronda Adair" There are so many ways to tackle online business. Kronda’s pagebuilder of choice is Beaver Builder. Her landing page builder has of choice is Thrive Architect. I use Beaver Builder for both websites and landing pages solely because I want to have fewer tools. There are so many conversion tools available with Thrive Architect that allow Kronda to test different pages. I was curious to know how she came to these tools… short answer, Facebook groups and online communities! Beaver Builder is one of the first tools that she used that actually worked and was easy to use. It’s also easy to teach people to use. The great thing about Beaver Builder and Thrive Architect is that if you decide to switch to something else it leaves you the html that is very portable to take somewhere else. I just want to take a second to explain what we mean by shortcodes versus html... Whenever you uninstall the Beaver Builder and Thrive Architect all the content that you have added in to your site defaults back to normal, readable html not broken shortcodes. These plugins are modular and don’t leave a nasty footprint of having to go in and do cleanup on your code. Another program I know that often has messy clean up involved is Google docs. When you are writing something in Google docs and you copy and paste it into WordPress it’s actually copying extra html markup which doesn’t usually cause a problem but it’s not the best thing either. This is just an example of something I have noticed because I am on the back end of stuff. I’m sharing this because when your developer gives you a piece of advice we aren’t giving it to you just on aesthetic reasons alone. Kronda has lots of articles about these exact subjects. Another article she has is about premium plugins. We discussed the benefits of premium versus free plugins and how we tackle who purchases what and why! One thing she was adamant about was educating her clients on were the things that their site runs on. She would make sure they knew what was making their site run and that if they parted ways what things were going to become the client’s responsibility. So that it’s not a shock for them if they part ways and they are now responsible for the plugin payments. When you buy a premium plugin, you are buying because you are paying people to support the product, to keep it running, to keep developing, to keep the bugs out, to make it better, and to ultimately make your site work better and do more for you. These premium plugins give you access to a team a developers that are creating a really good product rather than hiring a single developer to do what you need TODAY. Tomorrow you may need something different. We could have spent a lot longer going deeper on WordPress, but that doesn’t benefit you, the listener (reader!) So we switched topics to touch on a few other facets of content creation that are relevant! First: File Organization Kronda believes organization is so important. She has a video solely on organizing your files. If you think about when you go to create content or go to use it and it takes you 5-10 minutes to locate it -- you have just wasted precious time. Using a program like Dropbox or Google Drive allows you to create an organized system of where you can keep your files and you know where they are. This allows you, or your VA, to put their hands on these files whenever you need to. Second: Video Creation Kronda uses ScreenFlow for making screen casts of things that she is doing on her laptop and she wants to show how she does a particular process. Loom and CloudApp also do this things if you don’t have a Mac. Evernote, Google Docs, and Bear are great for text. She uses a Blue Yeti Mic for podcasts. But she also encourages people not to get too caught up in the tools especially in the beginning. It’s more important in the beginning that you are actually creating the content. You can grow into getting as fancy as you want with tools. But there are alot of tools of there that are free and easy to use when you are just starting out. And finally… my two cents :) The WordPress editor makes it easy to do elegant text formatting (using either the classic editor or gutenberg, the new editor). Take advantage of the bold, italic, underline, blockquote and headings buttons… They are very simple to use and make things easier for your consumer to read. No matter where you are in your business, tt’s worth spending time just making your text more enjoyable for your consumer to read… if they enjoy reading it they are going to share, comment, and interact with you. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Kronda: Website: https://www.karveldigital.com Tools minicourse: https://www.karveldigital.com/tools Instagram: @karveldigital Twitter: @karveldigital Facebook: Karvel Digital
This week I am talking to you about the tools I use in my email list building, my email marketing strategy. Email marketing has to be one of your top priorities in helping you grow your business, especially if you want to sell your online courses. Hello and welcome to episode 61 Of the Kaz Johnson show, my name is Kaz Johnson and I am the blogger behind Kazjohnson.com and the Kaz Academy. The Kaz Academy is the place to be if you are planning, building or growing your online business with online courses and a membership programme. You can learn more about what I do at Kazjohnson.com This week I am talking to you about the tools I use in my email list building. Email marketing has to be one of your top priorities in helping you grow your business, especially if you want to sell your online courses. As you have heard before, people buy from people they know, like and trust. So you need to be thinking about how you can build that relationship and one way is by building a list of subscribers who are interested in creating and selling online courses. And by creating a well thought out email marketing strategy, you can do just that. So here is a list of the tools I use in my email marketing strategy and the order I have set them up to help me build my list, so that I can nurture and create that know, like and trust and grow my business. 1. First things first, starting with the end in mind, I think about what I what to offer people as my call to action (CTA) So, if I am going to send out a cheatsheet or ebook, then I create an opt-in offer using Designerr. It is so easy to create an ebook from written content like Blogs and websites Social content from Facebook Pages. You can also create them Audio, Video and YouTube files (These get transcribed automatically in minutes, how cool is that?). I tend to keep it simple and just create an ebook from a Word document, then choose the same template to keep my brand looking constant, as I use the same artwork in my membership program, they have at the moment a huge amount of free templates to use, and the great thing about Designerr I find, is that it is so easy to edit and you can publish it to your website in a click of a button, however, you get to store all your work on your account so there is no problem of getting that one e-book you have just created lost in the many, many files you have on your computer. The other thing I like is that all the links are clickable… you can also do a huge amount of other things I am not doing at the moment, like make it a flip book, publish it on Kindle or have a blog published just by adding the blog post URL. I will put a link in the show notes as they also have a free 7-day trial, go check it out.. I have been using Designerr now for a couple of years. 2. Ok, next I need an option tool, somewhere people can opt-in to get my ‘ethical bribe' my free opt-in offer in exchange for their contact details, and for that, I use Thrive Architect as it is so quick to set up in just a few clicks. It is great as there are several options that you can use to have members sign up for your offer. They offer something called Thrive light boxes or you can use a link in your blog, and what I particularly like about Thrive Architect is that you can set up landing pages really quick with their tried and tested templates. They integrate with most email providers, I use Getresponse, and you can create opt-in offers, that can be downloaded immediately, or you can send them in your email that they sign up to, or you can just redirect them to a particular website, so that they can download your offer, of like me, can be redirected to sign up for my free Kaz Academy Lite membership. 3. Another tool I use is, Convertbox. Convertbox makes it super easy to create high converting two-step offers so you can hook your visitor with a simple pre framing message before revealing your main call-to-action. I use it on both by the blog and my Academy to collect leads, and offer the free opt-in there and then. I offer a free Kaz Academy Membership called Kaz Academy Lite, where people can get access to free online course and resources. I tend then to keep all my ethical bribes in one place, plus, the Lite members can also see, but not get access to, the content in the paid members area. As I keep adding more free content to the membership, people who have signed up get access to all the free content and do not have to keep signing up, it also keeps all their resources neatly in one place. 4. With both of the opt-in tools I have just mentioned, you will need some way of collecting the leads, there are many options, and the main ones are:- Mailchimp, Aweber, Converkit, Getresponse, and this is the one that I use. In the past I have used, Mailchimp, Aweber and Constant Contact, and at the time moved because I felt I had outgrown them at the time. Things change, however, I now have settled with Getresponse and found that their live help chat amazing 5. Once you have people signed up to your list, it is a good idea to use social media to push out your content on a regular basis to engage people with your content and to have them sign up to your email list so that you can nurture them. For that I did use Meetedgar for that last couple of years, but I am currently using Blog2Social, as I think we can easily get locked into one tool, mind you, Meededgar is amazing at repurposing your evergreen content, and what I meed by evergreen, is that content that you have created never gets old, it just is current today as it was last year. With all of these tools, and many offer a free trial, I will put a link into the show notes so you try them out for yourself. Speak to you next week. If you liked this episode please leave a review by going to kazjohnson.com/session61, you can also subscribe to this podcast by going to kazjohnson.com/podcast and you will receive notifications straight to your inbox each week. Finally, why not join our Facebook Group https://www.facebook.com/groups/kazacademygroup/ to join like-minded people like yourself and chat with me and other members to get help and support with mini trainings too! This show is sponsored by the Kaz Academy, a membership site that helps support people who are planning, building and growing their business with monthly master classes, mini training, tips, resources, an open office, and a community all there to help you plan, build and grow your online business. You can check it out at kazacademy.com, for a free Lite membership. That's all for this week, so I would like to say a massive thank you for taking time to listen to me, and I will speak to you next week.
This week's (and the first) Weekly Update. :) On the docket this week... The latest on The Daily An update on the Coffee Break Blogging podcast. Is it coming back? What's new inside THE LAB #AskBMA For #ASKBMA this week, I'm answering: Third party landing page creator (like LeadPages) versus Wordpress landing page builders. Which is better? Should you put your customer downloads behind a login, or send it via email? Thrive Themes and SumoMe? Should you use a pop-up on your site to build your list? What (in my experience) works even better than a popup but isn't so annoying? Quick Links: THE DAILY - http://www.blogmarketingacademy.com/daily/ PODCAST - http://www.coffeebreakblogging.com THE LAB - http://www.blogmarketingacademy.com/lab/ ASK BMA - http://www.blogmarketingacademy.com/ask/ Thrive Leads - http://www.blogmarketingacademy.com/go/thriveleads Thrive Architect - http://www.blogmarketingacademy.com/go/architect
Life Success Engineer Podcast - Taking Massive Action Everyday
My favorite blogging tools: I wish that I had a blogging toolbelt. Can you envision it? I can. It would be bulky but pretty with flowers, and it would be orange. In the various pockets, I would have Divi Theme, Thrive Architect, CoSchedule and of course WordPress.http://iteachblogging.com/resources-and-toolbox/https://www.amazon.com/shop/iteachblogging
My favorite blogging tools: I wish that I had a blogging toolbelt. Can you envision it? I can. It would be bulky but pretty with flowers, and it would be orange. In the various pockets, I would have Divi Theme, Thrive Architect, CoSchedule and of course WordPress.http://iteachblogging.com/resources-and-toolbox/https://www.amazon.com/shop/iteachblogging
Worauf gilt es zu achten, wenn du deine Landingpages selbst gestaltest? Tools wie Thrive Architect (zu dem ich neulich hier ein Tutorial veröffentlicht hatte) geben einem ja maximale Gestaltungsfreiheit - aber ohne wenigstens einige Grundsätze wird das Endergebnis leicht "überfrachtet" und "bunt und wild". Jedenfalls, wenn man keine Ahnung von wichtigen Design-Grundsätzen hat. Daher spreche ich in dieser Folge mit Susanne Speer, die "das mal studiert hat" und deswegen gut Tipps geben kann. Wie sorgst du für aufgeräumte Optik? Wie schaffst du eine Verbindung des Designs deiner Verkaufsseite zu deinem regulären Corporate Design? Worauf ist bei Farben, Schriften und Bildauswahl zu achten, damit man auch als Nicht-Profi ein ansprechendes Ergebnis hinbekommt?Die Shownotes zu dieser Folge findest du unter www.marit-alke.de Ich hoffe, ich konnte dir wieder einige Inspirationen für dein Online-Business geben - und freue mich, wenn du meinen Podcast weiterempfiehlst! Auch über eine Bewertung bei iTunes freue ich mich jederzeit! Herzliche Grüße Marit Alke
SEO para Landing Pages 13/10/2017 Curso SEO para bloggers: https://www.borjagiron.com/curso-seo-para-bloggers/ 1. Decidir si indexar o no. Promo. Acceso único para suscriptores. Página de curso. 2. Título h1. 3. Sin backlinks normalmente. Más dificil. Enlaces internos. 4. Cada página nuestra debería ser landing page. Un único objetivo 5. Plantilla adecuada. Thrive Landing Pages ahora Thrive Architect. https://www.borjagiron.com/thrive-landing-pages 6. Contenido. Vídeo explicándolo: https://www.youtube.com/watch?v=lE-zYljatA4 - Evento Marketing Digital Eshow Madrid 25-26 Octubre de 2017 http://www.the-eshow.com/madrid/ - Evento Marketing Digital de Joan Boluda 21 Octubre Madrid: https://boluda.com/evento-marketing-online/ - Herramienta recomendada https://www.borjagiron.com/hotjar https://www.borjagiron.com/metricool https://www.borjagiron.com/xovi https://www.borjagiron.com/comunicae https://www.borjagiron.com/thrive-landing-pages https://www.borjagiron.com/fiverr https://www.borjagiron.com/restream https://www.borjagiron.com/screencast - Hosting recomendado https://borjagiron.com/siteground con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/webempresa con 20% de descuento - Hosting recomendado https://borjagiron.com/bluehost (El de Pat Flynn) con 50% de descuento y dominio gratis - Podcast Recomendado http://josemiguelgarcia.net Emprendedores Digitales - Blog recomendado http://www.marketingandweb.es Miguel Florido Manda tu pregunta a https://www.borjagiron.com/contactar Cómo dejar una reseña: http://www.borjagiron.com/internet/como-escribir-resena-en-itunes-para-un-podcast-en-4-pasos/ CURSO GOOGLE ANALYTICS https://www.triunfacontublog.com/curso/google-analytics/ CURSO EMAIL MARKETING https://www.triunfacontublog.com/curso/email-marketing/ CURSO DE SEO https://www.triunfacontublog.com/curso/seo/ CURSO CREAR UN PODCAST https://www.triunfacontublog.com/curso/crear-podcast/ LIBRO SEO BÁSICO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-basico-para-bloggers/ Kindle de Amazon: http://amzn.to/2jZ6a28 LIBRO SEO AVANZADO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-avanzado-para-bloggers/ Kindle de Amazon: http://amzn.to/2jzPSkj PATROCINADORES: MAILRELAY https://www.borjagiron.com/mailrelay Herramientas para Email Marketing: https://blog.mailrelay.com/es/2017/03/03/herramientas-para-email-marketing Ahora con Mailrelay Smart delivery los emails se envían primero a los que más abren e interactuan con tus emails por lo que la recepción se optimiza. Además se evita ser considerado spam. Cómo hacer mailing: https://blog.mailrelay.com/es/2017/01/17/como-hacer-mailing A medio largo plazo se nota una mayor apertura de emails y mejores resultados en las campañas. Mailrelay, la plataforma de email marketing que ofrece una nueva cuenta gratuita para bloggers de marca personal de hasta 600.000 envíos mensuales y esta cuenta ofrece una capacidad de 120.000 suscriptores. Es la plataforma que uso en algunas de mis listas y funciona realmente bien. Entra ahora en https://www.borjagiron.com/mailrelay y contacta con ellos para que te den acceso a la plataforma de email marketing gratis para usarla con tu blog personal. Blog normal: Hasta 3.000 suscriptores (15.000 si nos sigues en Twitter y Facebook y Google+) Hasta 15.000 emails cada mes ¡75.000 si nos pides el aumento por seguirnos en Twitter, Facebook y Google+! HOSTINGS RECOMENDADOS SITEGROUND Una de las mejores empresas de hosting del mercado. Mi borja borjagiron.com lo tengo con ellos Desde 10gb, migración gratuita, soporte 24/7 con teléfono, https, garantía devolucion 30 días, backups diarios, bases de datos mysql ilimitadas, última tecnología. https://www.borjagiron.com/siteground WEBEMPRESA Otra excelente empresa de hosting. Mi plataforma de cursos triunfacontublog.com la tengo con ellos Migración gratuita, seguridad increíble, htts, backups diarios, última tecnología, soporte técnico super rápido. https://www.borjagiron.com/webempresa Sobre el podcast El podcast “SEO para bloggers” se emite lunes y viernes a las 7:00am (hora española). Canción: Scott Holmes – Inspiring Corporate
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