Podcasts about marketing best practices

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.

What's worse than pissing people off with a bold marketing campaign? Boring them.So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?If you want to truly stand out, you have to break the rules… or at least question them.Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong's scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn't turn your brand into just another generic voice in the noise. Key Moments: 00:00: Who is Udi Ledergor, Chief Evangelist at Gong?01:37 Why Many “Best Practices” Are Outdated03:27 The Courage to Be Different06:14 Choosing the Right Company and Leadership13:59 Creating Buzz with Content Marketing26:54 Hiring for Potential Over Experience31:46 The Value of Diverse Backgrounds in Marketing35:56 Handling Failure: A Marketing Campaign Gone Wrong45:32 Writing a Book: Insights and Sneak Peeks51:32 The Role of AI in Marketing58:53 Lightning Round: Quickfire Questions and Answers  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Jered Drinkwater was on the Podcast back in 2021 when he was the Chief Marketing Officer for BSN Sports. Now he's back but this time he's the Co-Founder and CEO of his own company and he shares some Marketing BEST PRACTICES for ADs on The Educational AD Podcast! --- Support this podcast: https://podcasters.spotify.com/pod/show/educational-ad-podcast/support

Within B2B sales, the engagement of key decision-makers and influencers plays an indispensable role in the procurement journey. Unlike B2C sales, where a lone individual often holds sway over purchasing decisions, B2B transactions necessitate the collaboration of various stakeholders. ___________________________________ Want To Learn More About The Obehi Podcast? Since 2019, the Obehi Podcast has been providing its listeners with in-depth interviews, covering such important topics as Business, Leadership, History, Storytelling, Content Creation, and the relationship between Africa and the rest of the world. Now, you can dive even deeper with Obehi Podcast by taking advantage of his signature program, “OWN YOUR STORY”, A Five-step Transformative Journey to Reshape Your Professional and Business Narrative for Success in Less Than 90 Days.

There are many different flavors of product marketers, whether you're in-house or fractional like our host, you need to be aware of your special sauce

Transformation isn't just a buzzword—it's a powerful force that can redefine the future of your brand. In this episode, we dive deep with industry leader Tricia Bouras as she shares her journey of driving transformation across major global brands like Calvin Klein, Hanes, and Wrangler. We explore the core elements of transformation: Vision: How to craft and crystallize a compelling vision that serves as the foundation for change. Consumer-Driven Strategy: How understanding market trends and consumer needs can lead to growth. Collaboration: Why building a vision together with your team leads to more successful transformations. Adapting to Change: Strategies for overcoming the fear of change and turning it into a positive force for innovation. With a wealth of experience leading brands through significant transformations, Tricia provides actionable insights for marketing leaders, executives, and entrepreneurs looking to navigate change effectively. Whether you're a startup, mid-cap, or an established enterprise, this conversation is filled with lessons that will empower you to create lasting impact.   Show Notes: Tricia Bouras LinkedIn  transformation - the process of making significant changes in a business's structure, strategy, or operations to improve performance and adapt to market demands. This can include repositioning a brand, entering new markets, or evolving products and services based on consumer feedback.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations. Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!

**In this Episode of the Becoming a Badass Pharmacy Owner Podcast; Dr. Lisa Faast with guest Jeremy LaDuke will talk about foundational marketing for local businesses** **Show Notes:** 1. **Jeremy Introduction** [2:39] 2. **Marketing Strategies** [4:30] 3. **Branding And Marketing For Pharmacies** [12:32] 4. **SWOT Analysis** [16:20] 5. **Revies, Social Media, Video Content** [22:06] Websites Mentioned: https://theclimb.guide/ ----- #### **Becoming a Badass Pharmacy Owner Podcast is a Proud to be Apart of the Pharmacy Podcast Network**

CEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning with brand goals and understanding the target audience. He also delves into the potential of aligning SEO and affiliate marketing strategies to maximize impact, highlighting the need for collaboration between teams and education on these channels, emphasizing the value of repurposing assets and creating alignment between SEO and affiliate marketing.Connect With: Tyler Grange: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic. And it's all for a good reason - if your app's user base doesn't grow you can not build a sustainable app business and because the app landscape has been changing you always needs to be in the know of what works now and what doesn't. And this is exactly what we're going to cover on this episode with Gilad. Today's Topics Include: Gilad's background What is Moburst App marketing recent evolution App growth marketing essential strategies Mobile app growth common challenges Influence of tech on app marketing Trends that will dominate mobile app marketing Advice to young app marketers What would Gilad like to change about app marketing Android or iOS? Leaving his smartphone at home, what features would Gilad miss most? What features he would like to see added to his smartphone? Links and Resources: Gilad Bechar on LinkedIn Moburst Business Of Apps - connecting the app industry Quotes from Gilad Bechar: "I think that from the get-go apps optimization was always pretty big on app growth. And when you're thinking about app optimization, you think about how users might find the app. The app optimization, I think it became much more sophisticated in the past few years, where you have the ability to impact users with so many different gateways to the app. So it's no longer five screenshots you're telling the story and that's it, like you used to have.  Now you have 35 different gateways in the App Store on the, on iOS and 50 different gateways on custom product pages on Android." " I think that AI  is a massive improvement and advancement. And that's something that will impact the world for now and onwards. But I think that the ability to be data-driven and seeing what works and what doesn't work, which means at the end of the day, there are users. You're trying to bridge your message to the user and getting them to a very positive experience about whatever you're trying to sell.   I think that being data-driven and understanding which customers to approach with which type of messaging that will resonate with them and will get them to one step closer to the action that you want them to take. That's the key element that is with all of the tech technology advancements and with all of the new tools that are available and all of the better programs of TikTok and Meta and Google." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ NYC – 27 Jun 2024 San Francisco – 26 Sep 2024 Berlin – 5 Dec 2024

Marketing is key to building an Investment Grade Practice. In fact, it's so important that it's one of the 4 quadrants of an IGP practice. And not just any marketing: authentic marketing. Entrepreneurial dentists like you know that you need the right patients to build a practice you love walking into every day. So join me today about how you can craft an authentic marketing strategy that supports your Investment Grade Practice.

In this episode of Wash Talk: The Carwash Podcast, host Rich DiPaolo welcomes Amy Olson, consumer marketing expert at WashCard Systems, to discuss effective marketing strategies for carwash operators aiming to boost revenue. The conversation covers various tactics, including promoting speed and convenience in payments, utilizing mobile apps to enhance customer visits and brand loyalty, optimizing on-site marketing strategies with effective signage, harnessing the power of word-of-mouth advertising and referrals, and the benefits of implementing rewash programs. In this episode, listeners gain insights into practical approaches to attract and retain customers in the competitive carwash industry.

A special podcast of a webinar led by Stewart Gandolf (CEO of Healthcare Success), and Melanie Saxe (Director of Content). The topic is Healthcare Content Marketing Best Practices

It's 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right - TikTok and marketing your apps on TikTok. Well, the platform, despite a number of looming threats for it to be banned, most notably in the US, is there and thriving. Today, I have Inna to share her best practices for doing app marketing on TikTok. Sponsor This episode is sponsored by Perform[cb], leading outcome-based marketing company. Perform[kb] targets marketers' ideal audience and promotes brands with AI-powered, high-value placements on a pay for performance model. Get in touch with their user acquisition team today! Today's Topics Include: Inna's background What is Hily and how it is different from other dating apps Hily's framework to work with TikTok as an app marketing channel Work with Creators on TikTok to run influencer marketing campaigns and TikTok Ads Targeting on TikTok Ads Hily's approach to ad creatives for app marketing on TikTok Android or iOS? Leaving her smartphone at home, what features would Inna miss most? What features she would like to see added to her smartphone? Links and Resources: Inna Sumovska on LinkedIn Hily website Business Of Apps - connecting the app industry Quotes from Inna Sumovska: "So I would say, first of all, before I start to answer the question, you need to understand that there is still a difference between TikTok and other social media. Because Tiktok is not like a regular social media. You don't go to TikTok to check TikTok. You go to TikTok to have fun, to entertain, to educate yourself. So that's why TikTok, this is like the world leading entertainment platform for short videos. And this is all about the community. So that's why to be the part of this community is to collaborate with those guys, with the Creators." "From my point of view, there is still a difference when it comes to influencers and creators, because influencers they like influence and creators they create. So and this is actually a difference because when we began working with creators on TikTok, we wanted to adjust our experience of working with influencers on Instagram, and we were focusing on, for example, on those guys who have like some number of followers or something like this. But then we understood that TikTok it's like it's not really matter how many followers you have, since your content is entertaining. So that's why we were thinking maybe, like, the number of followers is not really important. Maybe we need to focus on those guys who can create something that our audience will pay their attention to." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024 NYC – 27 Jun 2024 San Francisco – 26 Sep 2024 Berlin – 5 Dec 2024

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes. Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

In Episode 98 of “The Trusted Advisor,” RSPA CEO Jim Roddy talks with Chris Allen, the Senior Vice President of Marketing at Heartland, about SMB marketing best practices for VARs and ISVs. Allen shares his secrets to developing core messages, utilizing a B2B website to generate leads, executing effective email campaigns, and engaging on social media to win new customers.  “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.   The RSPA is North America's largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers education, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org. 

Ever wonder how people just suddenly get into cool book projects? Want to expand your book's reach? Effective author networking is the key, and this episode has the best practices for getting started. Learn why authors in your genre are comrades (not competition), how to get asked into projects, and strategies for book sharing. Plus, Janeen dives into Meta Threads and how to know if this social media platform right for you (or will just drive you crazy).

Ever wonder how people just suddenly get into cool book projects? Want to expand your book's reach? Effective author networking is the key, and this episode has the best practices for getting started. Learn why authors in your genre are comrades (not competition), how to get asked into projects, and strategies for book sharing. Plus, Janeen dives into Meta Threads and how to know if this social media platform right for you (or will just drive you crazy).

In this episode, join Tiffani, a lash industry expert, as she delves into the world of marketing and shares her best practices for effective team collaboration. Get ready for an engaging discussion filled with valuable insights and strategies to take your marketing efforts to new heights.I'll share my personal experiences and expertise to provide you with practical advice on how to navigate the intricacies of marketing with a team. We'll explore the power of collaboration, embracing diverse perspectives, skills, and talents that come together to create impactful marketing campaigns.Sit back and enjoy as I share engaging stories that unravel my tried-and-true strategies for triumph in team marketing. We'll shine a spotlight on the importance of clear communication, setting shared goals, and fostering an environment that ignites creativity and innovation.Together, we'll explore various aspects of marketing, including game-changing social media strategies, creating compelling content, building a strong brand presence, and engaging with your target audience. I'll reveal my insights on how to leverage team members' strengths, assign roles and responsibilities strategically, and coordinate efforts seamlessly to achieve a cohesive and awe-inspiring marketing presence.

In this episode of the Women in B2B Marketing show, host Jane Serra speaks with Jodi Daniels, Founder and CEO of Red Clover Advisors, about the importance of privacy for both B2B and B2C marketers. Jodi emphasizes the need for accurate data collection, data hygiene, and transparent communication with customers. She also discusses the impact of recent privacy laws on B2B and B2C marketers and predicts that more states will pass privacy legislation in the future. Jane and Jodi discuss:Differences between privacy concerns for B2B and B2C marketersThe Impact of Recent Laws on Cookies and Data CollectionTips for exporting and importing dataCommon mistakes in cookie banners and privacy noticesThe importance of building trust with customers before collecting dataRisks of using AI in relation to privacyWhich tools to leverage - and which to avoid - when it comes to privacyWhat companies are doing privacy rightTune in to learn how to build trust with customers through solid privacy practices and avoid costly privacy breaches.Key Links:Guest: Jodi Daniels - https://www.linkedin.com/in/jodihoffmandaniels/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Red Clover Advisors - https://redcloveradvisors.com/She Said Privacy/He Said Security Podcast - https://open.spotify.com/show/5q8B2oYUPajIvmvZiLa4K4?si=d952a3d9b1dd4778Book Recommendations:"Privacy Law Fundamentals" by Dan Solove and Paul Schwartz"Building Trust One Byte at a Time" by Jodi Daniels, Justin Daniels"Never Split the Difference" by Chris Voss

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelists here.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Many boutique fitness studio owners feel pressured to do ALL things social media but when you are already doing ALL the other things inside your business, you frankly do not have time for that! ❌In this episode we are going to get clear on how much time you should be spending on social media. Spoiler Alert: it's probably LESS time than you're spending right now!

In this episode, Eric, Jenna & Dubose delve into the latest marketing news and trends, offering valuable insights and analysis for marketers looking to stay ahead of the curve. The panel discusses the potential TikTok ban in the US and the impact it could have on the industry, with marketers preparing contingency plans and exploring alternative platforms. They also examine the implications of Silicon Valley Bank's collapse on marketing, including the potential impact on early-stage martech and ad-tech startups.In addition, the panel discusses the launch of a new app that allows users to exchange personal data for money, highlighting the business model of ‘zero-party' data collection and the challenges and opportunities it presents for marketers. Explore the ever-changing world of marketing with the Rival team as they discuss the latest news and trends, offering insights and analysis that highlight both opportunities and fears for marketers.(00:00) Intro(01:00) Story 1 - Tiktok Ban in USA cause uncertainty for Marketers(05:33) BBC to continue using Tiktok for marketing(07:37) Story 2 - Silicon Valley Bank's Collapse - How does it affect Marketing?(09:09) How do we manage our spend?(12:09) Will Martech startups suffer?(15:00) Story 3 - New app allows users to exchange data for money(18:05) Being in control of your data(20:40) Rants & RavesStories mentioned:1- U.S. marketers prepare contingency plans amid potential TikTok ban2- How Silicon Valley Bank's collapse could compound a marketing slowdown3- New app launches through Apple hoping to win with ‘zero-party data' when others haven'tPunchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's  joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. Watch the video version of this Podcast on YouTube.Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Find Jenna on LinkedIn.Find DuBose on LinkedIn.Say hi at media@wearerival.com, we'd love to hear from you.

Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring a marketing agency as a startup and even tackle a popular hypothetical scenario (Balenciaga's Bondage Bears). This episode is packed with valuable advice, insights,  and plenty of laughs – don't miss out! (00:00)  Teaser(00:24)  Intro(01:22)  Q1- What does conversational AI mean for marketers/Is Google & SEO dead?(04:32)  Q2- Will AI displace marketing jobs?(06:19)  Q3 - How much of your marketing budget should you allocate to branding?(11:24)  Q4 - What is the value of long-term loyalty to a brand?(13:38)  Q5 - What should a marketer look for in an agency if it's a startup with budget constraints?(16:01)  Q6 - If you were the CMO of Balenciaga, how would you navigate yourself out of the recent “bondage-bears” scandal?

We love taking questions from our listeners and answering them in our episodes. In this episode of Building While Flying, Joe Quattrone, SVP at The Sasha Group, is back to answer some of YOUR questions!   Topics in this Q&A include: Best approaches for a merger or buyout of competitors Attracting donors for your non-profit on social media How to gradually scale your media team Content marketing is hard work, there's no cheat code Finding the best practice for scheduling posts on social media …and more!   Like what you heard? Want to have YOUR questions answered on the podcast? Connect with us on Instagram, Twitter, Facebook, and/or Linkedin, and tell us what you want to know.   Subscribe to Building While Flying so you don't miss out on future episodes — including more Q&A's!   Connect with Joe: LinkedIn / Twitter

Jeanna Barrett is the Founder and Chief Remote Officer of First Page Strategy, an award-winning remote growth marketing agency. She has 18 years of inbound marketing experience at venture-backed startups, digital agencies, and Fortune 500 companies, with a focus on small businesses and technology. Jeanna has been named among the 'Top 40 Under 40' of brand marketers and 'Best in the West' for financial technology marketing. In 2016, she left the US to lay roots and build her business in Belize, Latin America, growing her business remotely for five years before moving to Roatan, Honduras in 2021. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Jeanna Barrett, the Founder and Chief Remote Officer of First Page Strategy, about best practices for inbound marketing and building a company in a new country. Jeanna also shares tips for maintaining work-life harmony, building a remote team, and nourishing company culture.

When it comes to a successful launch for your game, the topic on everyone's mind is marketing. But with so many different methods and options, what's your best bet to reaching your audience and getting them hooked? Join us for this fireside chat where we talk about everything from the power of a trailer to mobilizing your community. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #videogamedev #indiegamedev #gamemarketing --- Support this podcast: https://anchor.fm/indiegamebusiness/support

121 - In this highly informational episode, our host Vira Sadlak chats with Brett Bernstein, the founder & CEO of Gatsby,  to talk about influencer marketing, ambassador programs, and how this relates to Email/SMS marketing. With Black Friday Cyber Monday season just around the corner, Brett explains how this technology can make your approach to the holiday season even smarter.Check additional resources here!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok

https://www.linkedin.com/in/cblohm/ (Charlene Blohm), CEO of https://www.cblohm.com/blog/ (Charlene Blohm & Associates (CBA)) provides best practices for branding, PR, content marketing, earned and paid media, and much more.

Do you belong to any loyalty or rewards programs that get you to spend more than you normally would? This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about: Why loyalty programs Work What loyalty programs bring to the table How to measure  your loyalty program's success + mistakes to avoid To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

What are some digital marketing best practices you can focus on right now to grow your brand and your business? What trends should you be aware of and how can you integrate technology to reach your target audience? We are fortunate to have join the program, Petia A. Abdur-Razzaaq, a Digital Marketing Strategist and Principal of The Stylista Group. Petia is also a Google trained certified speaker.We ask Petia to touch on her best practices, and some of them include:Having a great Website to drive trafficEmail Marketing (highest return of investment)Video ContentConversational Marketing (including the use of chat-bots)Leverage Social MediaPetia stated that organizations must be able to tailor their digital strategy and engage with their target audience in order to sustain their loyalty. She also emphasized the importance of being able to know your numbers and to analyze the data collected if you want your business to grow and thrive.Don't shy away from outsourcing this function or from bringing in outside marketing agencies to customize your marketing strategy. To learn more about Petia, visit thestylistagroup.com/--- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let's crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

If you're a small business owner and interested in how to boost your marketing, in this episode Terri, Marketing Manager at Triangle Credit Union and Liz, Marketing Media Producer, discuss setting brand goals for marketing your small business. We cover best practices, trends and strategies you can adopt to create your next marketing game plan.  Links:  Have any questions about this episode? Email us at tcupodcast@trianglecu.org Follow our Facebook, Instagram and Twitter pages! Learn more about Triangle Credit Union  

Ding dong! Another Casserole Episode For You! Lots of topics mixed up in a jif for a tasty podcast meal. This episode is a quickie, filled with important updates on some highly relevant changes happening in digital marketing, specifically social media. Julie also talks about the "Whitney" Content Lifecycle. What's that, you ask? Listen and learn! The Theatre Marketing Lab All Access Pass is here! Join theatremakers from around the country today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly. New pricing rolls out soon so get in on Founders pricing today. Click here to learn more. *** Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter *** Want to chat? Leave a voice message for Julie by simply clicking the link below. Happy theatre-making! --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

On this episode of Link Up Leaders, Francois and Lisa are joined by Michael Epstein of PostPilot. We'll be exploring and discussing the best practices for direct mail campaigns and the dos and don'ts of direct mail campaign creative. --

About This EpisodeIn this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency's marketing approach. And he's had HUGE wins with that agency including launches such at: WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.In This Episode, You Will Learn Using empathy can build stronger human relationships and be more persuasive.How to work with your clients to get them to buy into your work process.How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing's Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).Connect With WillVisit the Russell Marketing websiteVisit the Russell Gives Foundation websiteConnect with Will on LinkedInFollow Will on TwitterResources MentionedNever Split The Difference: Negotiating As If Your Life Depended On ItCrowdfunding Calculator - How to hit your goalSocial Media Customer Service: Developing a process and planThank you for listening!If you'd like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

If you're stuck in a place where you want to grow your business with digital marketing but don't know where to start, this podcast is for you! Laura is sitting down St. Louis-based digital marketing pro, Kristen Schneider, to discuss her journey from corporate life to entrepreneurship. Not only does she share tips on how to get started in the digital space, but Kristen also shares her personal story of creating a business that fits her lifestyle and not getting sidetracked by everyone around her. Learn more about Kristen at https://kristenschneiderco.com, and check out her podcast, The Digital Traffic Show, wherever you listen to podcasts.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curated content you should share on social media, sacred cows are on the table. Tune in to find out what other marketing best practices [...]Read More... from {PODCAST} In-Ear Insights: Challenging Marketing Best Practices

Most marketing teams are running an old playbook; lead gen campaigns, trade show sponsorships, content syndication, gated content, etc. Once considered "best practice", these tactics have quickly become outdated as the world consumes information differently and digital transformations continue to ramp. In this episode, Chris talks about how to phase out tactics that no longer work and how to transition that budget into a new, modern way of doing demand generation. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Find tons of cool gear and support the show at our storefront. If you are an expert in your field, have a unique story to share, or an interesting point of view-- it's time to explore the world of podcasting with Kitcaster! Go to https://kitcaster.com/geek/ to apply for a special offer for friends of this podcast. Our guest for this week's episode is Faton Sopa, Co-Founder and CEO of Manaferra. Faton speaks about the current state of higher ed marketing and how to stand out from the crowd. Subscribe and listen via Apple Podcasts, Stitcher, or Spotify. Find the full show notes at higheredgeek.com/podcast Music by pond5.com

Acxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the gap with your customers and understand their motivations, purchase habits and preferences to develop a holistic, personalized customer experience. Plan strategically and connect the dots with your customers to put the right offer in front of the right person across all channels.

In this episode of The Next CMO podcast, I speak to Will Devlin, the VP of marketing for MessageGears. MessageGears provides a customer marketing platform that connects directly to your data and helps you reach millions of customers with the right message at the right time and place.Message Gears powers consumer conversations across email and mobile for  leading consumer brands like OpenTable, Home Depot and Chick-Fil-AWill and I talk about the evolution of messaging, Will's strategy for marketing to large enterprises, and how Will grew from the first marketer at a high growth company to the leader of a growing global marketing team.More about Will DevlinMore about MessageGearsCheck out the MessageGears PodcastsMore about The Next CMO PodcastMore about Plannuh  Produced by PodForte

Instagram Real Estate Marketing Best Practices for Agents Implement these Instagram real estate marketing best practices to grow a Realtor's Instagram presence and generate more clients.   Order The High-Performing Real Estate Team: https://therealestatetrainer.com/high-performing-real-estate-team/   Subscribe for more real estate videos and real estate resources: http://bit.ly/2P70Avb Check out Brian's online courses here: https://courses.therealestatetrainer.com/ For free materials, great educational resources, and more information about our Coaching Programs, visit TheRealEstateTrainer.com. Where You Can Find Us: Website: https://www.therealestatetrainer.com/ Facebook: https://www.facebook.com/TheRETrainer/ Twitter: https://twitter.com/bicenhower YouTube: https://www.youtube.com/user/brianicenhower/ Pinterest: https://pinterest.com/realestatetrainericc/

Want to start offering author services alongside your books? Or have you done so, but seen zero results? Special guest Katie Phillips and I have you covered in this biz-tastic episode. Learn how to balance author services with books, top reasons NOT to offer author services, and our mistakes from our first offers. Plus, Katie answers the flavorful random question of the day.

Episode #7 of Talking Redhead Leave a voice message: https://anchor.fm/talkingredhead/message Show Notes: https://www.redheadmg.com/blog/4-social-media-marketing-best-practices-for-small-businesses About Redhead Marketing Group Redhead Marketing Group website: https://www.redheadmg.com/ Free Estimate on Web Design Services: https://www.redheadmg.com/contact Email Us: jimmy@redheadmg.com Redhead Marketing Group Facebook: https://www.facebook.com/redheadmg Redhead Marketing Group Instagram: https://www.instagram.com/redhead.mg --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/talkingredhead/support

The vast landscape of digital marketing in 2021 can be confusing for many business owners and it may seem like there are so many options out there on what you should do. Any business has to have a healthy marketing ecosystem that includes SEO, Social Media, Email Marketing, Paid Advertising, and of course Video! Today's #MarketingStream is about the best practices for digital marketing that real estate agents can execute in 2021. Our special guest is the Co-Founder and CEO of Curaytor, Jimmy Mackin.

In the 23rd episode of "The Creative Real Estate Agent," I talk with Flynn Blackie, 18-year old founder of MOD Digital. Since leaving school at the age of 16 to pursue build his lead generation business, Flynn has worked with over 50 clients and is currently a finalist for the 2021 Great British Young Entrepreneur of the Year award. We discuss what Flynn's company does to help his clients obtain high-quality, ready-to-go leads as well as his own best practices in marketing, including networking and personalized emails. There is so much value for real estate agents packed into this one episode! Check out Mod Digital here➡️: https://www.moddigital.co.uk/aboutFind All Podcast Episodes Here ➡️: https://bit.ly/theCREASchedule a One on One w/ Me Here ➡️: https://creativerealestateagents.com/Interested in a Career at EXP Realty? Click Here ➡️: http://bit.ly/creativeagentcareerCreativity is intelligence having fun. - Albert Einstein

Why are there so many boring "corporate videos'? Are you struggling to make a marketing video that everyone would want to watch? What are the biggest mistakes B2B marketers are making with their ads? What can video marketers learn from TV ads ? Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campaigns people actually want to watch.Guy has been making commercial videos for over 20 years . Umault's Website https://umault.com/ Guy is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan. Connect with Guy on Linkedin https://www.linkedin.com/in/guybauer/ 0:00 B2B Marketing with Videos - Why it's not a Corporate Video Brochure 6:15 Best Practices of Video Marketing - Mass Mutual, US Case Study 13:55 What Video Marketing Can Learn from TV Ads 21:15 Key Aspects of a Potent Video Marketing Strategy 26:12 Talent Show - Guy's Hidden Talent 27:02 Rapid Fire - Personally Speaking with Guy Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/ Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in #videomarketing #videomarketingstrategy #videobestpractices

With 28 years of Martial Arts Experience and 21 years of Teaching Experience, Professor Cris Rodriguez is a 1st Degree Brazilian Jiu Jitsu Black Belt, 3rd Degree TKD Black Belt, and Co-Owns Gracie PAC MMA, a BJJ & MMA School in Tampa, Florida, with her wife Stephanie. She is the Founder of Grow Pro Agency, an Advertising Agency for Martial Arts Academies & Fitness Gyms. As a Partner in Marketing with Schools, their core focus is to help school owners gain the freedom they want in their business. Besides using her expertise in the agency world, Cris is also the Digital Marketing Consultant for the Martial Arts Industry Association.

Joining us from Melbourne, Australia we welcome on Amber Horsburgh! Currently a music marketing consultant and writes about music & strategy in her newsletter called Deep Cuts. Her past life includes working at Downtown Records & Big Spaceship. Amber's worked with brands including Samsung, YouTube, AXE, Google Play, MTV, Sonos and Fred Segal, and artists such a as Chet Faker, Miike Snow, Cold War Kids, Mura Masa, and Smino. More on Amber: Twitter: @amberhorsburgh Subscribe: Deep Cuts Newsletter Stay tuned for Ambers's marketing course for young managers coming out soon! Sign up to her newsletter to hear more. More on L1NEUP DIGITAL Instagram: @L1NEUPDIGITAL Website: L1NEUPDIGITAL.COM We're all about sharing the strategies and resources that drive results so if you enjoyed the episode, please subscribe, rate, and share!