Podcasts about marketing thought leaders

In this riveting episode, we gather under one virtual roof the brightest minds in marketing to cast their predictions for the year ahead. Join us as Mark Schaefer, Bryan Kramer, Julia McCoy, Donna Moritz, Jim Sterne, Christoph Trappe, Troy Sandidge, and Dennis Yu share their unparalleled insights into the evolving landscape of marketing in 2024. From the integration of AI and machine learning to the rise of authentic storytelling and beyond, our panel discusses how these trends will redefine customer engagement, brand loyalty, and digital strategy. Whether you're a marketing professional seeking to stay ahead of the curve or a business owner looking to navigate the digital age, this episode is your compass for the future of marketing. Tune in to gain a competitive edge as our experts unveil the strategies, tools, and mindsets necessary to thrive in 2024's dynamic marketing ecosystem. Hosted on Acast. See acast.com/privacy for more information.

Många spaningar de senaste åren har varit att B2B Influencer marketing är på gång. Men vad är egentligen status på området. Och vad skiljer mot B2C. Med mig för det här avsnittet har jag två av Sveriges vassaste proffs inom sociala medier. Inga mindre än Deeped Niclas Strandh och Sarah Larsson Bernhardt. Vi pratar i avsnittet om var influencer marketing inom B2B befinner sig idag och vad som skiljer det mot det vi är vana vid inom B2C. Deeped och Sarah går även igenom vad som skiljer mellan influencers, kreatörer, experter, thought leaders och ambassadörer inom B2B. Och exempel på influencer marketing-samarbeten och möjligheter inom B2B. Du får dessutom höra om: Varför det tar sån tid att slå igenom Trender inom B2B influencer marketing Vad som gäller legalt kring reklammärkning Vilka som är de viktigaste kanalerna Möjligheterna med thought leader ads De delar också en massa tips och råd för vad som krävs för att lyckas med influencer marketing inom B2B. Om gästerna Deeped Niclas Strandh är senior strateg inom digital marknadsföring. Han har lång erfarenhet som både strateg och planner samt djup expertis inom sociala medier och varumärkesbyggande. Sarah Larsson Bernhardt är idag global sociala medier-strateg på Volvo Group. Och hon har erfarenhet från några av Sveriges största internationella bolag. Hon är dessutom PR- och sociala medie-ansvarig för Team Rynkeby Göteborg. Tillsammans driver de också sedan flera år tillbaka podden Social by default. Tidsstämplar [3:38] Var influencer marketing befinner sig inom B2B idag. [6:41] Hur skiljer sig influencer marketing inom B2B mot B2C. [9:37] Influencers, kreatörer, experter, thought leaders eller ambassadör inom B2B. [18:08] Exempel på influencers och samarbeten. [24:52] Olika typer av samarbeten. [31:47] Viktigaste kanalerna inom influencer marketing för B2B. Och thought leader ads. [37:16] Det som gäller legalt kring reklammärkning och annat inom B2B. [39:26] Nycklarna för ett framgångsrikt samarbete med influencers inom B2B. [43:32] Trender som Deeped och Sarah ser på området. Länkar Deeped på LinkedIn Deeped på Threads (Hittas som Deeped överallt) Sarah på LinkedIn Sarah på Threads (Hittas som Sanasilb överallt) Social by default (podcast) Apple Podcasts / Spotify Bygga varumärke i sociala medier (kurs) LinkedIn influencers are a thing now—and brands like Intel and Hootsuite are courting them - Fast Company (artikel) Everything You Need to Know About B2B Influencer Marketing - Influencer Marketing Hub (artikel) 11 Things You Must Know About B2B Influencer Marketing - Convince & Convert (artikel) Episode 124: The world of influencer marketing in B2B with Ogilvy's Rahul Titus - B2B Marketing Podcast (poddavsnitt) B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts - Marketing Smarts from MarketingProfs (poddavsnitt) Mynewsdesk CoPilot (samarbete) Digitalenta (samarbete)

info@podcastone.comc8dabecc-3dab-4aca-9344-2c0069dd1a11Tue, 02 Jun 2020 06:07:33 PDT

Andrea Ames Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in huge enterprises. Not Andrea.  Her enthusiasm for her work is always contagious and inspiring. Nowadays she focuses on helping content professionals become more effective and businesses more successful. Andrea and I talked about: her background in technical communications her work at IBM, first as an information architect and later as a content strategist, and how being a "pattern-oriented person" suited her for her information-architecture work at IBM the challenges of working at a huge scale on digital content experiences, helping 2,000 to 4,000 content creators be strategic and consistent different uses of the term "information architecture" at IBM and the ensuing "mud wrestling around terminology" and ultimate agreements and alignment on it how stakeholder relationship management is the key to content strategy her approach to selling ideas to stakeholders, asking: "Am I the right person to be making the ask?" "How do I relate to the people around me and especially the stakeholders to whom I am trying to sell something?" how she instills and develops professionalism in her teammates, which gives them the credibility to influence their colleagues the importance of being experimental as you try to implement ideas, because "there is no one right answer" her "quarterly exec technique" - a quick chat at least once a quarter with the highest-level executive that you can get access to - ask them about their biggest challenges and then experiment with content ideas that can help address it the importance of building a personal brand the benefits of having a polarizing personality - helps sort out who wants to work with you - "be the team member you want to have on your team" how to navigate these dynamics when you're in a more junior role the importance when you are in a strategic role of making sure that the folks doing the implementing get credit for their work the importance of tying content activities to business results the role of content in a digital business: "That's the conversation. That's the relationship with your customer." Andrea's Bio Recognized in 2018 by Relevance as one of the Top 25 Marketing Thought Leaders, in 2017 by [A] as one of the Top 25 Masters of Multichannel, and in 2016 by MindTouch as one of the Top 25 Content Strategy Influencers, Andrea Ames is a sought-after keynote speaker, workshop leader, consultant, and coach, as well as the author of numerous journal and magazine articles and two award-winning books. A 35+-year veteran in post-sales customer and content experience and the founder and CEO of Idyll Point™ Group — a customer retention and content experience strategy consulting and coaching firm — Andrea’s passion is helping digital businesses to grow through retention revenue by making their customers wildly successful with their offerings. Andrea is the Executive Editor of STC’s Intercom magazine, as well as a Certified Online Training Professional (COTP) and the curriculum designer and Program Chair for the UCSC in Silicon Valley certificate program in technical writing and communication, where she also teaches content design and architecture, human factors, and usability courses. She is a Fellow and past President of STC, a Distinguished Engineer of the ACM (the first content professional to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. You can connect with her on LinkedIn, where she is most active, or on Facebook, Instagram (@alames), or Twitter (@aames). Video Here’s the video version of our conversation: https://youtu.be/nraRGSMtBos

Andrea Ames Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in huge enterprises. Not Andrea.  Her enthusiasm for her work is always contagious and inspiring. Nowadays she focuses on helping content professionals become more effective and businesses more successful. Andrea and I talked about: her background in technical communications her work at IBM, first as an information architect and later as a content strategist, and how being a "pattern-oriented person" suited her for her information-architecture work at IBM the challenges of working at a huge scale on digital content experiences, helping 2,000 to 4,000 content creators be strategic and consistent different uses of the term "information architecture" at IBM and the ensuing "mud wrestling around terminology" and ultimate agreements and alignment on it how stakeholder relationship management is the key to content strategy her approach to selling ideas to stakeholders, asking: "Am I the right person to be making the ask?" "How do I relate to the people around me and especially the stakeholders to whom I am trying to sell something?" how she instills and develops professionalism in her teammates, which gives them the credibility to influence their colleagues the importance of being experimental as you try to implement ideas, because "there is no one right answer" her "quarterly exec technique" - a quick chat at least once a quarter with the highest-level executive that you can get access to - ask them about their biggest challenges and then experiment with content ideas that can help address it the importance of building a personal brand the benefits of having a polarizing personality - helps sort out who wants to work with you - "be the team member you want to have on your team" how to navigate these dynamics when you're in a more junior role the importance when you are in a strategic role of making sure that the folks doing the implementing get credit for their work the importance of tying content activities to business results the role of content in a digital business: "That's the conversation. That's the relationship with your customer." Andrea's Bio Recognized in 2018 by Relevance as one of the Top 25 Marketing Thought Leaders, in 2017 by [A] as one of the Top 25 Masters of Multichannel, and in 2016 by MindTouch as one of the Top 25 Content Strategy Influencers, Andrea Ames is a sought-after keynote speaker, workshop leader, consultant, and coach, as well as the author of numerous journal and magazine articles and two award-winning books. A 35+-year veteran in post-sales customer and content experience and the founder and CEO of Idyll Point™ Group — a customer retention and content experience strategy consulting and coaching firm — Andrea's passion is helping digital businesses to grow through retention revenue by making their customers wildly successful with their offerings. Andrea is the Executive Editor of STC's Intercom magazine, as well as a Certified Online Training Professional (COTP) and the curriculum designer and Program Chair for the UCSC in Silicon Valley certificate program in technical writing and communication, where she also teaches content design and architecture, human factors, and usability courses. She is a Fellow and past President of STC, a Distinguished Engineer of the ACM (the first content professional to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. You can connect with her on LinkedIn, where she is most active, or on Facebook, Instagram (@alames), or Twitter (@aames). Video Here's the video version of our conversation: https://youtu.be/nraRGSMtBos

As a movement, “Mindfulness” is gaining traction as an effective form of self-care, used for balancing balancing work/life stressors and strengthening emotional resilience. But how can businesses promote mindfulness in the workplace, in order to boost productivity and morale? Janet Fouts, CEO of Tatu Digital Media, talks to Nicole Jones about how to create effective human-centric strategies for leadership and relationship management to live a more fulfilling life at work and at home. Janet Fouts is an executive coach, speaker, and corporate trainer who believes deeply in the value of emotional intelligence at all levels of business. She's listed as one of the Top 50 Marketing Thought Leaders over 50 by Brand Quarterly magazine, and one of the Top 100 Giving Influencers on Twitter by Give Local America. She's been quoted in USA Today, Forbes Magazine, and Thought Leader Life, and her writing is syndicated on several business-to-business magazines online, including Business 2 Community and Social Media Today. Janet has also authored six books on social media marketing. The question for you is: how do you support team members and employees needing work life flexibility, and what does that look like for you? Share your wisdom and best practices with host Nicole Jones on social media: @kintone on Twitter or via email, at nicole@kintone.com. Read the full show notes for this episode at kintone.com/womendrivingimpact, and find out about how Kintone can change your business for the better at kintone.com.

Colin Shaw has been recognized by LinkedIn as one of the world's top 150 business INfluencers, where he has 220,000 followers of his work. Also by Brand Quarterly as one of the 'Top 50 Marketing Thought Leaders over 50'. Established in 2002, Colin is Founder & CEO of Beyond Philosophy, the world's first consultancy & training companies dedicated to Customer Experience. Colin is a best-selling author of five best-selling books. A sought-after keynote speaker Colin’s interactive presentation style uses thought-provoking questions, humor, and real-life anecdotes to engage, entertain and inform his audience. Audaciously Colin calls organizations live from the stage to make a point. Colin is a member of the National Speakers Association and has presented at countless keynote speeches. He has been featured as an expert on CNN, BBC TV, Sky News, BBC Radio. Follow Worthix on LinkedIn: https://www.linkedin.com/company/worthix/ Follow Worthix on Twitter: @worthix Follow Colin Shaw on LinkedIn: https://www.linkedin.com/in/colinrjshaw/ Follow Colin Shaw on Twitter: @ColinShaw_CX Follow Mary Drumond on LinkedIn: https://www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce.  Recognized as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. This episode is sponsored by Liberty Tax and Jet Smarter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

SHOW NOTES Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine in 2016 and Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a highly sought after keynote speaker having delivered over 250 keynote presentations around the globe to over 300,000 people on sales transformation and business model innovation. A regular contributor to HuffPost, Harvard Business Review, Wharton Business Radio on SiriusXM and Forbes plus various industry leading podcasts on sales, marketing, and digital business. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst, and research fellow, covering sales transformation and indirect channel innovation. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales. Before her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’ Bova is originally from Honolulu, Hawaii, where she attended Punahou High School, she is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania. Listen and Learn: Why continuing education is so important How to be responsive instead of prescriptive Discover how to set your sales team up to succeed Why marketing and sales need to work together How to cut through the noise and clutter TO LEARN MORE SALESFORCE CLICK HERE.  TO FIND TIFFANI ON LINKEDIN, CLICK HERE.