Rise & Shine

Settle in to hear Kate Toon and I unpack originality, personal branding and giving yourself space to evolve as a business owner. Kate is a business mentor, digital marketing coach, SEO teacher and self-described misfit entrepreneur. From copywriter to the Beyonce of SEO, TV celeb to author about to launch her next book, Kate is a wise, witty legend. Podcasts are damn hard work What writing – and launching – a book is like Her evolution from paper round subbie to digital marketing coach, membership leader, global SEO expert and author Intuitive direction (like a poo stick floating down the river) No longer being know for the thing she started out doing Showing the real Kate Toon as a (kind of) business celeb Protecting her originality and Kate's epiphany captured live on my pod How Kate defines success Belly laughs and grins Work with me   Find me on Instagram Work with Kate Toon Get Kate's latest book, Six Figures in Six Hours

Hear Kristy Pask, small business marketing and mindset coach, chat with me on perfectionism, how it's held her back and the lessons she has to share. Hit play to learn: Finding herself lost and restricted by her niche Saying yes when you want to say no How it feels to be weighed down by perfectionism How perfectionism held her back The things she would have done differently Recovering from perfectionism Discomfort of boundaries – and sticking to them Identifying triggers of perfectionism How to escape the perfectionism trap Life on the other side of perfectionism Work with Kristy Work with me   Find me on Instagram

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Hear marketing strategist, Loan Kien from The Digital Octopus, share her wisdom on making marketing work for you. An eccom marketing expert, Loan tells us the keys to shaping a thriving vs stumbling brand.   Hit subscribe & play to learn: Why eccom is her niche Her solid marketing framework that grounds every project Clarifying your brand as the go to Why the best communicator always wins What separates thriving vs stumbling brands Social content that works for Loan – memes aint all, gf Borrowed, earned and paid media explained Must have email automations for service & eccom brands Work with Loan Work with me   Find me on Instagram

In this ep I'm chatting with Darby Lyndon, brand and content strategist. She loves helping small business owners who have left the corporate world to serve others in their own special way. Settle in and learn: + The leap from corporate life to full time in her own business + Brand therapy to clear blocks + The risk of offering new services/products – and ideas for testing them out + Content creation – what, why, where and how + Cross pollination and evergreen content + Removing fear in thought leadership + Common content mistakes + Reaching a new audience without paid ads + How to understand your audience + Managing imposter syndrome Work with Darby Work with me   Find me on Instagram Please leave me a review on Apple or rating on Spotify

I'm chatting with Nikki O'Brien, podcast coach from Quintessential Being. Ex-radio announcer, audio addict and soul-led creative, she's a dedicated vegan chocolate lover. Hit play to learn about: Coming up with the idea for her business Shifting from radio announcer to podcast coach Being a single mum while running her business Listening to her soul at every step Why podcasting is a powerful marketing tool Basics to start your own podcast The value of conversational-style podcasts How to pitch to be a podcast guest Her most game changing move Find Nikki at Quintessential Being and a killer freebie here. Find me at Shine Copy and on Instagram. 

OUT - word of the year. IN – one question to ask yourself every day, that will reframe the way you do business (and life).   In my first solo episode, I share the one question I'm asking myself everyday this year. I've never done the whole “word of the year” thing. I like to go with the flow. And I don't feel I need a word to set my direction or intention.   Instead, this year, I'm asking myself one question.   Because I'm no longer doing things because I think that's what I'm supposed to do, as a business owner. Or as a mother. Or as a human.   Hit PLAY to hear:   + Why I'm asking this question (and why you should too) + How to get hardcore perspective on why you do all the things + How to clear mental space and ease the load   + The possibility of change and what that can bring you + Goals, doing more, smashing ceilings and earning more isn't all it's hyped to be + Now is enough   I'd love to know how this episode touched you. Email me or DM me anytime. I'll always reply to every message.   ✍️ Work with me

Lisa Byrne is an ecomm marketing coach who helps women create sustainable organic marketing strategies to grow their brands. I've known Lisa for a few years and I love her uncomplicated way of helping small businesses grow.   Hit play to learn: Risks, spending and snagging her first client Her journey to becoming an ecomm biz coach Why she swears by having her own business coach Growing with ease by focusing on one offering Why women aren't aligned with the masculine mindset Feminine gifts and wisdom How traditional gender roles *still* hold us back Valuing your time more than money Doing biz without social media Advice for ecomm biz owners struggling to scale Work with Lisa https://lisabyrne.com.au/   Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy

Brand voice and values are major elements of your brand. But they're kinda intangible and hard to wrap your head around – especially if writing isn't your thing. In this ep, I'm chatting with Cherie Donnellan, copywriter and marketing coach to unpack it. Hear all this and more: Coming back to work after having her second bub WFH with her husband sharing the parenting load Her evolution from journalist to small biz owner Nestling into your niche What brand voice is and why you need one Infusing your values into your marketing and copy  The value of brand storytelling Bonds and some small biz that are doing brand voice ridic well Consistency is better than loudness Rapid fire Q&A gold Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Work with Cherie https://cheriedonnellan.com/  

In this ep I'm chatting with Nicole Paspaliaris, photographer and brand coach who is on fire about getting brand fundamentals right from the very start of your biz journey. And she has some deep wisdom on harmony vs balance, moving past fear, and boundaries that you will absolutely benefit from. Plug in your

Profit is the must-have you need to build a sustainable business. But along with it comes doubt (grounded in the idea of not being worthy – when you SO are). Tune in to unpack with Jaz Parasram, Graphic Designer and Pricing Queen: How and why a designer became a pricing expert for creatives How to know if you're undercharging – and what to do if you are Self doubt and charging your worth Using imposter syndrome as your comfort zone Pricing as a pillar of your creative business Seasons of YES and NO Value vs worth – they are not the same Is pricing on your website the right thing to do? Quoting advice Flipping comparisonitis on its head   Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Work with Jaz https://jasminedesigns.com.au/

Anxiety is something so many of us battle with. It's a life changing (or life stopping) mental health epidemic that deserves more airtime. That's why I hand the mic over to Lou Fitzpatrick from The Anxiety Project in this ep.  Listen to hear Lou unpack: Her 20 year battle with anxiety, with a little depression thrown in How she pulled herself out of her anxiety hole, after trying all the traditional forms of support Setting up her business in such a vanguard niche What “deep work” actually is Getting vulnerable and removing the masks we wear What it feels like to not have anxiety Why our world contributes to anxiety The pandemic of loneliness Anxiety in children Men and anxiety Work with me   https://www.shinecopy.com.au    Find me on Instagram https://instagram.com/shinecopy   Work with Lou https://theanxietyproject.com.au   

Laura Duncan is a designer, brand identity specialist and passionate creative from The Design Room. She left behind her raincoat in Ireland and set up studio in sunny Brisbane where she creates “oh my gosh” branding that makes you proud of your business.    Plug in your

Kombi loving, spontaneous queen, bookkeeping business owner Bec Buchanan from Straight Up Bookkeeping answers all my little, big and always-wanted-to-know questions. Full of wisdom, scaling advice and following your gut, this is another must-listen ep. Listen to uncover:                                                Being a present mum and business owner The difference between accountants and bookkeepers Her journey from corporate mouse wheel to Kombi dream and small biz owner Seachanging from Sydney while scaling her biz How to know when to take on staff or outsource Tips – and rule breaking – for creating a course (evergreen or not) Tax time tips That it's normal to have no idea if you're profitable The intersection of passion and profit Why you shouldn't pass merchant fees on to your buyers   Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Work with Bec https://straightupbookkeeping.com.au/    

If you feel like moving faster, achieving more and going for the next big thing are not actually the way to do business, listen up. Slow living coach Rachelle Glendon chats about slowing the heck down and the transformative power that creates for your life, mind and business. Let's flip the messiness and busyness of life into pulling back to move forward.     Slow down and learn: What slow living is Rachelle's journey from corporate life to slow living coach Why can't we struggle to focus on one thing at a time How we got to be so damn busy How to start living slow That massage is NOT self care Tuning in to the seasons of life and business It's ok to be happy with where you are and to not want to earn more, buy bigger etc What hustling looks like for Rachelle Key signs of burnout Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Work with Rachelle https://www.howtoliveslow.com/  

A UX copywriter and word genius, Susan Reoch is a gun at writing human-focused apps, websites, sales pages and email sequences. This chat covers all things connection, making business more human, DIY writing tips, lightbulb moments, boundaries and the messy back end of business that you don't usually see.   Dive in to uncover: The interplay of curiosity and distraction What the heck UX writing is Benefits of UX copy for your business Her process for crafting irresistible email subject lines Human connection and the power of knowing your audience The power of the niche That small biz life is exciting and luxurious (and def not lonely!) Boundaries, balance and her dream work day Why she sometimes hustles even though it's not en vogue What makes her stumble Investing to achieve growth The decision to retire her hugely successful money spinning product And more on the messy back end of business Work with me   https://www.shinecopy.com.au/  Find me on Instagram https://instagram.com/shinecopy   Work with Susan https://susanreochcopywriter.com/ 

Can good profit and solid ethics co-exist? Yep! Hear ethical marketing coach, Rachel Kurzyp, unpack the concept of positive marketing with me. She talks us through how you can show up, sell and serve in a way that feels good for you and is fully aligned with who you are. Listen up to learn: Rach's path to copywriter, marketing coach and thought leader What ethical marketing is, looks and feels like The shady narratives we're fed every day that we don't even realise are unethical How ethics and profit work together to grow your business Stepping into your power as an expert What success looks like for Rach Her worst mistake in business Her proudest moment What she'd say to the Rach starting out in business all those years ago Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Work with Rachel  https://rachelkurzyp.com.au/   

A wealth coach with some unexpected views on money, Eliza Ludwig's fave food is *actually* salad, her goal isn't to make 6 figures and she teaches business owners how to build a brand that's wealthy beyond the bottom line.   Tune in to hear me chat with Eliza Ludwig, wealth coach, from The Flow Society to learn: Why her goal – as a wealth coach – isn't to make 6 (7 or even 8) figures What wealth is (it's definitely not all dollarbucks) About her goal reality check and why she you needed to focus more on life outside her business About doing business by your values How to price for your worth – not your time Why we don't need to be afraid to spend money in business The warning signals when our goals just aren't aligned anymore What to do when you're feeling stuck   Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Work with Eliza https://www.theflowsociety.com.au/

Meet online business coach and social media strategist Stacey Marie from The Social Hub. Master (almost) of mum guilt and an ex-finance career woman, Stacey is all about flow, alignment and giving the finger to the idea of 6 figure hustling.                                                                                                                              Tune in to learn: How to handle biz mum guilt How to choose the right business coach for you Her journey from 17 years of finance to becoming an online business coach Her advice for crossing the chasm from job you hate to running your own business What “flow” even is Figuring out the things that help you get into a good flow How much of yourself to show on socials How to get unstuck   Work with me   https://www.shinecopy.com.au/   Find me on Instagram https://instagram.com/shinecopy   Work with Stacey https://thesocialhubau.com/ 

Google whisperer and extraordinary website designer Karlie Plowman from Techno Bird once booked a client based on her T shirt (ACDC if you're wondering). She's a straight shooting, non coffee drinking, business owner – and cheerleader to many. (Who wants allll the logos).     Listen to our chat to discover: What the heck SEO is and why small biz owners need it That Google doesn't really mind what platform you build your website on Starting out clueless is a wonderful thing Niching is a smart move Small biz life isn't that lonely Doing things your own way is the right way Ingredients for a killer website Showing up as yourself is essential Small business life is an emotional rollercoaster   Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Find Karlie https://www.thetechnobird.com.au/