Podcasts about ethical marketing

In this episode Dr. Shawn Tassone and Maddie discuss various topics related to women's health, including the impact of AI on medical practices, the debunking of health myths, the rise of health tech, and the importance of understanding study validity. They also touch on the ethics of health influencers and the credibility of health products in the market. Episode Highlights: Why AI is likely to replace certain medical specialties. Why misinformation in women's health is a significant concern. How health trends often lack scientific backing. Continuous glucose monitor trend How online claims about health products often outpace actual results. Why it's essential to critically evaluate health studies and their methodologies. Reasons consumers should be informed and skeptical of health claims. Why fear-based marketing is prevalent in health products. Not all health influencers are credible; many promote products for profit. Why if a health claim sounds too good to be true, it probably is. Episode Resources: Dr. Shawn Tassone's Practice | https://www.drshawntassone.com Dr. Shawn Tassone's Book | The Hormone Balance Bible Dr. Shawn Tassone's Integrative Hormonal Mapping System | Hormone Archetype Quiz Thank you to our sponsor, Purality Health! The question isn't which supplements to take—it's whether your body can absorb them. Most traditional supplements fall victim to stomach acid before delivering benefits. Purality Health's micelle liposomal technology creates a double-layer protective system that shields nutrients from stomach acid destruction while facilitating direct bloodstream absorption—making supplements up to 800% more effective. For perimenopausal and menopausal patients, I recommend their Vitamin D3 with K2 for bone density and mood regulation, and their exceptional magnesium formula for sleep and muscle tension. As a physician, I value their commitment to quality: cGMP-compliant facilities, purity testing, and organic, non-GMO ingredients without unnecessary fillers. Visit puralityhealth.com/drshawn and use code DRSHAWN for exclusive savings. Medical Disclaimer This podcast and website represent the opinions of Dr. Shawn Tassone and his guests. The content here should not be taken as medical advice and is for informational purposes only. Because each person is so unique, please consult your health care professional for any medical questions.    

Once upon a time, I hosted a masterclass that had what I thought was a terrible conversion rate — until it wasn't. Not a single person bought on the call. But in the days that followed? EVERY person who attended wound up buying.In this episode, I'm breaking down the four-part framework I've used (and taught behind-the-scenes) to drive wildly high conversion rates — ethically, educationally, and without a bait-and-switch in sight. If you've ever felt allergic to bro marketing, or you want to sell on a masterclass but don't want it to feel manipulative or predatory… this one's for you.What's Inside This Episode:What I was taught that made my educator brain absolutely cringe and how most webinar frameworks get it completely backwardsMy secret weapon for not only teaching, but converting sales — using learning design to teach people to buy betterThe reason I refuse to teach anything I wouldn't use in my actual programThe one thing I HAVE changed about masterclasses to evolve with what works todayWhy I only attract people who already believe they're capableMy signature take on “consent-based selling” — and how I bake it in to every sales presentationHow you can steal this approach and build your own cash-converting masterclass

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

How do you sell your online program without sounding salesy or making promises you can't guarantee? If you've ever felt stuck between wanting to help more people and fearing that your sales messaging might be “too much,” this episode is for you. In this episode, I'm diving into the sweet spot of ethical and effective sales messaging—especially for health professionals like you who want to grow your programs without feeling out of integrity. You'll hear: Why vague sales copy is costing you clients (even if your program is amazing) The spectrum between “unflavored” and “sensational” marketing—and where YOU should land Real examples of how I marketed my IBS program using honest stats (not hype) Why Harvard's approach to selling applies to your practice too How to confidently talk about results without overpromising Whether you're launching your first online program, refining your messaging, or trying to scale your sales, this episode will help you clarify what you say, how you say it, and why people need to hear it.

There's not just one way to sell. There's not just one way to market. But if you've ever felt turned off by pushy tactics or if traditional marketing strategies make you want to crawl under your desk, this episode is a breath of fresh air. We're talking Feminine Messaging, Client Attraction & Selling Without the Ick.Today I'm joined by messaging expert and all-around brilliant woman, Joanna Ingram, for a real chat about what it means to market your business with integrity and attract clients you actually want to work with..Joanna left a 20+ year career in advertising and now helps entrepreneurs use feminine messaging to call in soul-aligned clients, without burning themselves out or resorting to agitating pain points.This one's for the entrepreneurs who want ease, resonance, and results (without sacrificing your values).We talk about:Why it's important to notice when certain clients drain your energy (and how to shift who you attract)Why agitating pain points can backfire and what to do insteadThe shift from “convincing” to calling inWhy working in integrity actually leads to better clients, better results, and a business you aren't tempted to burn to the ground.“We want to work with clients who… are fully invested and trust that you're the most perfect fit to help them… we call that desire-based marketing.” – Joanna Ingram

In this episode, I had the delightful opportunity to invite Tad Hargrave to join me for a conversation that took us on a fascinating contemplation on the deep hunger we experience as a by-product of the anti-biotic society we live in. This hunger that is satiated by the nourishment that culture provides. Culture as deeply interwoven relationships. Culture as that which helps us navigate the intensity of being human. Culture as this deep responsibility we have with each other. Culture as the way we metabolize the hunger into beauty. Invitations: From Tad: 

Building Trust, Loyalty, and Long-Term Success through Responsible Marketing.Why Ethical Marketing Matters: Consumers are demanding transparency, fairness, and accountability from brands; Regulatory bodies are enforcing stricter advertising and data privacy laws; Brands that prioritise ethical marketing see higher customer loyalty and stronger reputations. More webinars like this at Cambridge Marketing College http://marketingcollege.com

Welcome back to Content Magic. Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world. Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising. She is sharing the core difference between ethical and unethical sales, the importance or removing ego in business and we also discuss how there's a framework to build a successful business. Entrepreneurship is not always fancy. It's the behind-the-scenes stuff that actually works. And, full disclousure, I've been working with Jan for a year and she has completely transformed the way I run my business. It's fair to say I'd be completely lost without her and the women I've met in her programs. You absolutley do not want to miss this one!05:11 From Resume Help to Business Mentor09:16 Framework for Success10:28 From Expert to Strategic Seller14:54 Podcast Retirement for New Life Chapter17:14 Freelancing: A Breath of Fresh Air20:44 "Creating Happy, Healthy Family LivesCONNECT WITH ME! Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caCONNECT WITH JAN!Instagram: @janditchfield.coWebsite: janditchfield.coFreebie: 100K ChecklistFreebie: The Business of Good CommunityPodcast: The Business of GoodShow mixed and edited by: Cardinal Studio

Episode 285 re-hosts Woodrow Wilson, a professional photographer and the founder of 'Clinical Imaging' based in Melbourne, Australia.  We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry.  Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field. IA OFFER! Save 10% off any install & equipment with Clinical Imaging - click here for more information 00:00 Welcome & re-introducing Woodrow 00:58 The Evolution of Clinical Photography  03:40 Woodrow's Journey into Clinical Photography  06:52 Understanding Clinical Photography  08:40 The Importance of Professional Photography Systems  13:34 Challenges and Misconceptions in Clinical Photography  19:56 Technical Aspects of Photography  28:33 The Role of Lighting in Clinical Photography  36:29 The Importance of Branding and Patient Resonance  37:22 Seamless Photography Systems and Data Security  40:12 Best Practices for Patient Photography Consent  42:53 The Impact of AI on Clinical Photography  46:28 Ethical Marketing and Regulatory Challenges  01:04:13 Global Perspectives and Staff Training  01:06:24 Future Innovations and Research in Clinical Imaging  01:09:09 Conclusion and Final Thoughts

In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Eric Hollenbeck from Washington State University's Carson College of Business to unpack the findings of the 2024 Ethical Marketing Survey. This groundbreaking research highlights public perceptions of ethical practices in marketing, including AI usage, misinformation, and the need for transparency. Together, they discuss actionable strategies for higher education marketers to build trust, address generational differences, and navigate the evolving ethical landscape of marketing in the AI era.Key TakeawaysTransparency is Key: 76% of survey respondents believe organizations should disclose AI usage in marketing. Higher ed institutions should develop clear policies and openly communicate AI's role in their processes.Generational Differences in AI Comfort: Millennials are more comfortable with AI due to its integration into their daily lives. Tailoring messaging about AI benefits based on generational values can improve trust.Ethical Marketing Drives Long-Term Success: Public sentiment favors transparency and ethical practices, making them essential for institutions aiming to build lasting credibility.Media Literacy is a Higher Ed Responsibility: With only 57% of survey respondents confident in identifying misinformation, higher ed institutions have a pivotal role in fostering media literacy among students and the public.Policy Development Matters: Institutions should establish, review, and communicate policies on ethical marketing and AI use to ensure trust and accountability.Episode SummaryWhat is the 2024 Ethical Marketing Survey? Eric Hollenbeck describes the 2024 Ethical Marketing Survey, which surveyed 1,000 Americans to gauge public opinions on AI, misinformation, influencer marketing, and brand ethics. The survey offers key insights into public expectations, revealing that transparency and honesty are critical for maintaining consumer trust.How Should Higher Ed Marketers Approach AI Transparency? One of the standout findings was that 76% of respondents believe organizations should disclose their use of AI in marketing. Eric suggests that higher ed marketers should proactively communicate their AI use, especially for tools like chatbots or AI-generated content. He emphasizes that transparency builds credibility and aligns with the public's call for openness.Jaime and Eric also explore the nuanced question of what AI usage warrants disclosure. They agree that while everyday uses like brainstorming might not require transparency, AI-generated visuals or personalized student experiences should be openly communicated. This distinction ensures ethical practices without overwhelming audiences with unnecessary details.How Can Higher Ed Tailor Messaging Across Generations? The survey highlighted generational differences, with millennials showing greater comfort with AI. Eric notes that marketers should focus on the benefits of AI technologies when crafting messages for each generation. For younger audiences, emphasize how AI improves convenience and responsiveness. For older generations, stress accuracy and reduced human error. This approach ensures messaging resonates with diverse audience segments.What Role Should Higher Ed Play in Media Literacy? Eric shares insights from Washington State University's programs that integrate media literacy education into their curriculum. For example, the WSU Skills and Knowledge Accelerator teaches graduate students marketing and media ethics. Interdisciplinary collaboration across departments amplifies these efforts, helping students and the public navigate misinformation and develop critical thinking skills.Jaime and Eric stress that fostering media literacy isn't just an institutional responsibility—it's essential for preparing students to thrive in an increasingly complex digital world.What Ethical Practices Should Higher Ed Marketers Prioritize? Eric provides several recommendations for marketers to uphold ethical standards:Engage in Transparent Conversations: Clearly disclose AI use in marketing campaigns and communications.Focus on Authentic Storytelling: Highlight genuine student and institutional stories to build trust.Develop and Review Policies: Regularly revisit policies on data privacy, AI use, and ethical marketing to stay aligned with public expectations.Champion Media Literacy: Partner with faculty and academic units to educate students and the public on identifying misinformation.Jaime echoes these points, emphasizing that empathy-driven marketing is key to aligning with audience needs and building lasting trust. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Ben Chapman is the General Counsel and Chief Privacy Officer at Swoop. Prior to Swoop, Ben was the Deputy General Counsel for Real Chemistry. He has nearly 10 years of experience in ad tech, data, and privacy matters. In this episode… Companies that operate in the healthcare marketing space, like Swoop, approach privacy by emphasizing transparency, ethical practices, and building trusted partnerships. To remain compliant, businesses need to thoroughly understand their data handling processes and regularly assess their partners. By asking detailed, factual questions, companies can make informed decisions about their partners' practices and ultimately strengthen their privacy programs. Additionally, adopting a consumer- or patient-centric perspective helps businesses navigate the complexities of privacy laws while aligning with regulatory requirements and ethical standards. A proactive and well-informed approach to privacy strengthens compliance efforts and builds trust. Healthcare marketing faces new challenges as privacy laws evolve and health data definitions expand. Laws like the Washington My Health My Data Act broaden the scope of what constitutes health data, requiring organizations to reevaluate how they handle consumer data. Navigating this complex regulatory landscape requires companies to ensure compliance with state privacy laws and federal regulations like HIPAA, all while maintaining trust and transparency with consumers. How can companies ensure ethical and privacy-friendly marketing practices? In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Ben Chapman, General Counsel and Chief Privacy Officer at Swoop, about the intersection of privacy and healthcare marketing. They discuss how state privacy laws redefine health data, the importance of ethical data practices, and strategies for evaluating partners. Ben shares his insights on building privacy programs, fostering collaboration, and navigating the nuances of healthcare marketing in a highly regulated environment. He also highlights the importance of continuous learning and collaboration within the privacy community to stay ahead in the ever-changing regulatory environment.

In this transformative episode of the Wickedly Smart Women Podcast, host Anjel B Hartwell welcomes the remarkable Leah Rae Getts, co-founder of digitaltrailblazer.com. Leah shares her journey from a traditional job in nursing to becoming a successful entrepreneur and online marketing coach, emphasizing the importance of foundational systems in your business. Listen in as Leah Rae dives deep into solutions for enhancing your messaging, marketing, systems, and sales, especially if you are in the course, consulting, or coaching business. Discover how having solid foundational processes can significantly impact your ability to reach your audience effectively and why you shouldn't delay marketing and selling your services. Anjel B Hartwell also shares insightful metaphors about prioritizing core structures in business before focusing on superficial enhancements, reminding listeners to concentrate on fundamental marketing and sales strategies to better serve their target audience. Join our Wickedly Smart Women community to share your feedback, participate in programs like the Start Smart 30 Day Intensive designed for those wanting to leave corporate life, and get inspired by Leah's journey. From transitioning her husband out of a six-figure job with the power of affiliate marketing to achieving their first seven-figure year from an online course, Leah's story is both motivational and educational. Plus, learn about Leah's ethical and relationship-based marketing approach, her successful pivot from affiliate marketing to coaching, and hear a powerful client success story that highlights the effectiveness of her strategies. Tune in to this episode to activate your potential, refine your skills, and accelerate your success in the digital marketplace! What You Will Learn  What are the essential foundational systems and processes that help in effectively marketing and selling services for consultants and coaches? How can immediate engagement in marketing and sales activities prevent delays in reaching your business goals? Why is focusing on core business structures more important than superficial enhancements in the early stages? How can foundational marketing and sales strategies enhance the ability to serve a target audience effectively? What benefits can listeners gain from joining the Wickedly Smart Women community and programs like the Start Smart 30 Day Intensive? How did Leah Rae Getts transition from a traditional job to a successful career in network and affiliate marketing? What role did Leah's husband play in supporting the entrepreneurial transition, and how did they achieve financial independence? Why did Leah and her husband shift from affiliate marketing to coaching, and what success did they find in this new focus? What significant investments in high-ticket programs impacted Leah's business growth, and how did they define her entrepreneurial mindset? How can dividing business responsibilities between partners maximize efficiency and growth in entrepreneurial ventures? Connect with Leah Rae Getts Website LinkedIn Instagram Resources Special link for the Wickedly Smart Women community: The Career & Life Fulfillment Quiz Apply to Qualify for Enrollment in the Wickedly Smart Women's Start Smart 30 Day Intensive™ Connect with Anjel B. Hartwell Wickedly Smart Women Wickedly Smart Women on X Wickedly Smart Women on Instagram Wickedly Smart Women Facebook Community Wickedly Smart Women Store on TeePublic Wickedly Smart Women: Trusting Intuition, Taking Action, Transforming Worlds by Anjel B. Hartwell Listener Line (540) 402-0043 Ext. 4343  Email listeners@wickedlysmartwomen.com

Want to know the secrets behind creating stunning real estate visuals? In this episode, we discuss the importance of ethical marketing, avoiding "catfishing" in listings, and the differences between Australian and US real estate practices. Mel Myers, CEO and co-founder of BoxBrownie.com, takes us behind the scenes of the image enhancement industry.   Discover how BoxBrownie.com started, the evolution of photo editing, and the challenges of using AI in real estate photography.   Connect with Mel on - LinkedIn.    Learn more about BoxBrownie.com on - LinkedIn - X - YouTube - Instagram - Facebook. Also, check out BoxBrownie.com.    Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod This podcast is produced by Two Brothers Creative.

Joe Polish and Dan Sullivan dive into the core principles of selling and marketing, sharing transformative strategies that have reshaped industries. From the power of education-based marketing to creating value-driven Customer experiences, they reveal actionable insights for Entrepreneurs seeking growth and impact. Here's a glance at what you'll discover from Joe and Dan in this episode:  How to Sell Without Selling Out: Discover Joe and Dan's ethical approach to sales and marketing that creates value, builds trust, and eliminates the sleazy tactics that plague most industries. The Power of Good for Them: Learn why Dan's simple yet profound phrase—'Good for them'—is the secret to creating sales strategies that transform customers into lifelong advocates. Revolutionizing Carpet Cleaning: How Joe turned a low-trust industry on its head with education-based marketing, transforming skeptical customers into raving fans. The Science of Trust: How Joe and Dan leverage storytelling, positioning, and rapport-building to create marketing that sells itself. From Skeptic to Supporter: Joe's transformative approach to marketing that made even the most jaded carpet-cleaning customers believe in quality service—and how it applies to any business. What's Missing from Your Marketing? Joe and Dan share how identifying the right customer aspirations can transform your approach and skyrocket your results. The $1,800 Gamble That Changed Everything: How Joe's investment in a sales letter transformed his carpet-cleaning business—and became the foundation of a billion-dollar marketing method. Your Business Needs a Hero: Dan reveals the importance of being crystal clear about who you want to be a hero to—and how that clarity can transform your sales approach. From Experience to Excellence: The surprising way the Four Seasons' guest philosophy offers a blueprint for exceptional marketing and customer service. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

In this episode of Pathmonk Presents, we welcome Shiro Hatori, Director of Demand Generation at Concept3D.  Concept3D is a B2B SaaS company specializing in interactive maps, virtual tours, and online event calendars for higher education institutions. Shiro shares insights on how their solutions help marketing, communications, and enrollment teams improve efficiency and enhance user experiences for students and parents. He discusses the shift in their client acquisition strategy, the launch of his own podcast, and valuable tips for B2B marketers looking to leverage podcasting for content creation, networking, and account-based marketing.  Shiro also emphasizes the importance of ethical marketing and overcoming imposter syndrome in the industry.  

What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values? On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driven by ethics, integrity, and authenticity. These days marketing is often treated with skepticism, so Cat's approach is a breath of fresh air. Her story is deeply personal and rooted in a quest for authenticity. Cat believes that intertwining personal values with business practices is not only possible but essential for long-term success. This is a topic worth considering, especially if you are tired of the cutthroat, often unscrupulous tactics that have come to define much of the marketing landscape. With joy in her heart, a Harvard MBA in progress and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy. She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially? Founder of Profeshh and a digital marketing expert, Cat is on a mission to bring transparency and fairness into the marketing world. Growing up knowing that her father pioneered the unsavory telemarketing scams of the '80s and '90s—schemes that preyed on the elderly and vulnerable—Cat developed a deep-seated commitment to ethical and equitable business practices. This background fuels Cat's passion for creating marketing programs built on transparency, trust, and authenticity. With her latest program, she helps small businesses reengage and reactivate their email lists, bringing tailored, data-driven strategies to help them thrive. She's most excited to connect with SaaS, course creation, agency and eCommerce teams. Cat believes that there's enough sunshine for everyone. No matter what the economy looks like. When you're dedicated to ethical marketing, equanimity and bring a unique impact to the marketplace, you win. She and her team at Profeshh are here today with real cashflow solutions that you can implement right now, at no cost. Links Mentioned: https://emailrevamp.com

In this week's episode, Anna breaks down three essential elements needed to build a business that truly works for you, balancing profitability and enjoyment while offering the freedom and flexibility desired. She will get into how to create an intentional business model, embrace authentic marketing and sales, and implement simple systems to prevent burnout. She's also introducing a new webinar series aimed at cutting through the overwhelming noise of business advice, helping to create a tailored path that aligns with personal goals and lifestyle. Tune in for actionable insights and valuable tips to redefine success and build a business you love. Key takeaways: 1. Intentional Business Model How to create a business model that aligns with your personal goals, lifestyle, and values. 2. Ethical Marketing and Sales The importance of authentic and transparent marketing strategies that resonate with your audience. 3. Simple Systems Streamlining processes and using automation to save time, reduce stress, and enhance business efficiency. Resources mentioned: Company of One by Paul Jarvis The 3-part webinar series on building a business that works for you The Business Accelerator programme Get in touch with Anna on social media: Facebook: https://www.facebook.com/annaselundberg/ Instagram: https://www.instagram.com/annaselundberg LinkedIn: https://www.linkedin.com/in/annaselundberg/ Key moments: [00:00] Intro and Episode Overview [01:07] The Challenges of Modern Business Advice [02:30] Impact of Social Media on Business Goals [04:02] Common Myths in the Business World [08:16] Introduction to the Three Core Elements [10:28] Detailed Explanation of an Intentional Business Model [14:12] Importance of Ethical Marketing and Sales [18:47] Simplifying Systems and Processes [22:09] Information on Anna's Business Accelerator Programme Next steps: Enjoyed this episode? Don't miss out on future ones! Subscribe now to the Reimagining Success podcast for more insights. If you found value in today's discussion, please leave a review and share with fellow experts. And, don't forget to join our upcoming webinar series to dive deeper into building a business that works for you. Sign up to the webinar series here: https://onestepoutside.com/abusinessthatworks  

Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics. Liz emphasizes that marketing isn't about being salesy or pushy; it's about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they're seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services. Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity. Timestamps: 00:04 - Welcome & Free Webinar Reminder 01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical? 03:37 - Reframing Marketing as an Invitation to Serve Your Community 05:38 - How to Ethically Promote Your Coaching Services 07:42 - The Power of Reconnecting with Your Purpose 09:29 - Creating Value-Driven Content & Practical Marketing Tips 10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up Key Takeaways: Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical. Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell. Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic. Category: Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion Keywords: Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

In this workshop, you will understand the core strategies on how to market your business in a way that's genuinely good-vibes, deeply respectful, trauma-informed, consent-based, conscience-driven, courteous, and that honours the dignity of everyone involved (including you). Tad has spent 20 years figuring this stuff out, so you can ethically market and make money in ways that align with your vision and values. Join Marketing for HIppies at https://marketingforhippies.com/memvership Join the Majik Mind and get the coaching you need to succeed at https://MajikMedia.com/majik-mind Sign up for the Craft & Tour your Signature Workshop Training at https://majikmedia.com/signature-workshop Hire me to coach you -- serious creators only at https://majikmedia.com/coaching Download the Majik Kids App at https://majikkids.com/app Play Chi Ball -- that fast, fun, minimalist handball game at https://PlayChiBall.com

Where is the line between ethical and non-ethical marketing, and what happens when you cross it? Host and marketing expert Savannah Jordan dives into the often-neglected discussion of ethical marketing in the online space. She shares her thoughts on the best approach for brand longevity and how challenging it can be to determine whether something is ethical or not.   -- If you have marketing/sales questions - message us on IG, or if you want to see the difference the right marketing/sales strategy can have in your business - go to our application form and fill it out so we can chat!

In this episode of Ambitious, Kate dives into understanding buyer types and their critical impact on your business' success. Drawing from her own transformative journey, she explains the behaviors of analytical, driver, amiable, and expressive buyers, offering practical insights on how to effectively market and sell to each type. Additionally, Kate shares invaluable tips on growing your business during the busiest times of your life, emphasizing the role of unique skills, principles, and habits in navigating challenges. Learn how ethical marketing and recognizing your dominant buyer traits can pave the way for tailored strategies and better results. Grab your pen and paper – this episode is packed with must-know information for every aspiring entrepreneur! 00:30 Understanding Buyer Types 02:21 The Concept of Buyer Types Explained 03:41 The Importance of Recognizing Buyer Types 06:39 Adapting Marketing Strategies to Buyer Types 07:06 Case Study: Shifting Buyer Types 11:22 The Four Core Buyer Types 12:58 Deep Dive into Analytical Buyers 27:13 Deep Dive into Driver Buyers 39:08 The Importance of Confidence in Sales 39:38 Selling to Driver Buyers: Efficiency and Directness 41:08 Using Social Proof to Build Trust 42:49 Adapting to Different Buyer Types 46:48 Understanding Amiable Buyers 50:25 Marketing Strategies for Amiable Buyers 01:02:31 Expressive Buyers: Emotional and Impulsive 01:06:55 Ethical Marketing and Buyer Types To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

We're officially in Q4! You know what that means - It's time for a Q3 branding trend report from Highflier Powerhouse. If you missed the Q1 and Q2 trend reports, go check them out.   But before we get into the holidays and everyone starts taking time away, let's take stock of what's been happening in the online space lately. Have you noticed that short form videos are starting to all look the same? It seems like everyone jumped on the studio space bandwagon.   And while these videos are aesthetically pleasing, I'm encouraging some critical thinking about how we move forward! If we're all standing around in a perfectly curated studio space and just...talking...our audience is bound to get bored.    We'll also be chatting about all things ethical marketing. People are starting to ask the real questions in the coaching space. Can you actually make that bold claim in your marketing? Consulting with a legal expert is the best policy and I'm happy to see more business owners doing this and bringing legal experts into their programs.    What trends are you seeing in the online business space? I want to hear all about what you're noticing so leave a comment on Spotify or hop over to our Instagram to put in your two cents.    In this episode, we're chatting about:  Why short form content is starting to look homogenous What is ethical marketing?  The rise of dark mode aesthetics How more business owners are prioritizing collaborations  Why six-figure business owners need to stop selling through Google Docs Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

In our first episode of Authenticity Amplified, host Shawna Rodrigues wanted to make sure we started with a topic that as solopreneurs we can all relate to, scaling our businesses. Fortunately we get to sit down with award-winning strategist Jan Ditchfield to learn the secrets behind finally building to $10k months. Jan is an expert in marketing strategies that are in alignment with why you do what you do and leave you with your ethics in tact. The duo touch on overcoming tech overwhelm, what it means to be ethical in sales, and why authenticity matters. They also explore balancing creativity in both personal and professional spheres, with valuable insights for transitioning from employee to entrepreneur. Tune in for a blend of light-hearted conversation and deep expertise that promises to revamp your approach to business and marketing. If you are fortunate enough to be listening to this podcast when it first launches - Jan also introduces her upcoming, free "Online Marketing Kickstarter" boot camp, (starting October 8th -sign up at www.janditchfield.co/bootcamp) it lasts for 15 days and really sets you up for implementation - through hands-on learning and actionable plans, Shawna is going to be there and hopes to see you there too!Jan Ditchfield enjoys a distinguished career as a professional fundraiser, known for her role as a "gun for hire" for struggling charities. Specializing in human rights causes in Canada, Ditchfield was renowned for her ability to steady organizations, redesign operations, raise significant funds, and network with key influencers. Her expertise spanned women's rights and disability rights, among other human-centered issues. In addition to her consultancy work, she founded two national nonprofits, one of which operated for nearly a decade, while the other continues to thrive under exceptional leadership.How to connect with Jan:https://www.janditchfield.co/Instagram - @janditchfield.coFacebook - Jan DitchfieldPodcast - No BS Business SchoolFreebie - https://www.janditchfield.co/checklist

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Alex Sandiford about his affiliate plugin, Siren Affiliates. Alex explains how the plugin simplifies the management of affiliate, loyalty, and royalty programs by centralizing various incentive structures. He discusses the development journey, challenges faced, and future plans for the plugin, including potential integrations. The conversation emphasizes the importance of building relationships with affiliates and providing them with the necessary tools and support to succeed. The episode concludes with insights into the ethical and collaborative aspects of affiliate marketing.Top Takeaways:The Power of Affiliate Relationships: Alex emphasizes that successful affiliate programs are built on strong partnerships and personalized support. Providing affiliates with both the right tools and fair compensation can lead to mutually beneficial success. It's not just about the percentage they earn, but about helping them market effectively.Siren's Pricing Structure: Alex outlines Siren's pricing tiers as very affordable, with a focus on bringing in early adopters. The initial pricing is $59 for the first year, renewing at $79. This pricing will likely increase as the plugin stabilizes and grows.Challenges in Affiliate Marketing Perception: Alex is focused on shifting the negative stigma around affiliate marketing by showing that it can be honest, impactful, and built on genuine partnerships. He contrasts the negative view of affiliates with the popular trend of influencer marketing, highlighting their similarities.Platform Migration and Customization: Siren offers platform migration support for users switching from other affiliate plugins like Affiliate WP. This feature has proven popular, and Alex plans to streamline the migration process to make it more efficient, showing a focus on enhancing user experience and meeting customer needs.Future Development Plans: While Siren does not yet have built-in tools for providing affiliates with marketing resources like images and copy, this is on Alex's roadmap. He recognizes the importance of giving affiliates the resources they need to succeed, although existing tools like Google Drive and the block editor can partially solve this for now.Mentioned In The Show:LifterLMSUdemyPayPalStripeKadenceAffiliate WPWooCommerceEasy Digital DownloadsLearnDashNorth CommercePersonalized WPRestrict Content ProGoogle DrivePartnerShip PodcastWP WorldMarcus BurnetteWordCampUS

Are you ready to write compelling messaging that converts into paying clients? Jillian Anderson is an expert copywriter here to explain how to craft sales copy that resonates with your audience and gets better results for your business.   Also in this episode: Understand what high-performance copy is and how it can inspire action The importance of effective communication in copywriting Tips for writing effective emails and increasing click-through rates Jillian's experience with burnout and how she overcame it   If you're a mompreneur looking to improve your copywriting skills, gain insights into email marketing, or simply prioritize self-care, this episode is a must-listen! You will gain valuable tips and inspiration from Jillian's expertise in high-performance copywriting.   Connect With Jillian: Website | Instagram   About Jillian: Jillian Anderson is a Sales Strategist, Copywriter, and Copy Consultant for Motherhood Inspired Brands. She's worked with over 250 clients from across 55 countries and now specializes in High-Performance Sales Copy — the kind that sounds like you and sells way better. Jillian lives in the southern U.S. with her husband, children, and a noncompliant flock of chickens.   If you missed the live Summer-Ready Success Workshop, here is the link to watch the recording and get your Summer-Ready Success Guide: https://www.martinewilliams.com/summer    Be sure to follow this podcast to automatically receive new episodes: Apple | Spotify | Webpage   Connect With Martine: Website | LinkedIn | Instagram   Book A Free Clarity Call with Martine: https://calendly.com/martinewilliams/clarity-call   Check out my favorite books and items to make life and business a little more simple and a lot more fun!: http://www.shop.martinesfavoritethings.com    About Martine Williams: Martine is a life coach, public motivator, podcaster, author, and mompreneur who helps other mompreneurs win at work without losing themselves in the process. Martine brings her experience as a certified PDP Professional and life coach to coach entrepreneurs on how to illuminate their strengths, cultivate their confidence, and elevate their lives. She also loves inviting mompreneur guests on the show to share their perspectives and provide inspiration, success tips, life hacks, and skills for a burnout-proof life and business. This podcast is edited and produced by: Chris Assist Media

In today's episode, we're diving deep into a crucial and timely topic: ethical marketing. With all the recent events in the fitness industry, I felt it was important to have an honest and transparent conversation about maintaining integrity in our marketing practices.In this episode, I'll be discussing:* The importance of transparent communication and meeting clients where they are.* Differentiating between ethical principles and marketing tools.* Strategies for maintaining honesty while effectively marketing, without resorting to fear-mongering tactics.I'll share my personal journey and reflections on how I've grappled with these issues, and how I've come to reconcile them in my own business. This episode aims to inspire you to stay true to your values and uphold high standards in the industry.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Allison & guest Alison Fox of Mental Health Match explain the importance of authentic marketing & storytelling in the mental health space, emphasizing the need for genuine connection with clients. They also highlight the significance of presenting oneself with confidence, warmth, & trustworthiness in both branding & advertising. They conclude by discussing Mental Health Match, a platform designed to connect therapy seekers with suitable therapists, & share its upcoming site update aimed at improving user experience. Want monthly group calls with Allison and 1:1s with our consultant? Join Party+! Learn more here: https://bit.ly/3rrsqK2. Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free

Send us a Text Message.Ever wondered how you can blend spirituality with business strategy? Our insightful conversation with Danika Rose promises to illuminate this intriguing synergy. Danika, a gifted psychic and business strategist, invites us into her world where channeling, mediumship, and sound healing meet the practicalities of business management and marketing. From her religious upbringing to the sudden loss of an online community, Danika shares her transformative journey and how it led to her current thriving enterprise. Discover her unique take on twin flames, and how authenticity and intimacy play pivotal roles in her approach.Join us as we navigate the shifting landscape of marketing ethics and practical application. We scrutinize the move from outdated bro marketing tactics to more nuanced, integrity-filled strategies. Danika emphasizes the importance of reading collective energy and setting neutral, embodied intentions. We discuss the gap between marketing brilliance and actual coaching ability, stressing the necessity for tangible, actionable steps. The conversation also critically examines the pitfalls of selling success stories without real results, advocating for a business approach rooted in genuine deliverables.The episode crescendos with a powerful discussion on empowered leadership and collective ascension. We explore the significance of purpose and intuitive guidance in these transformative times, focusing on holistic societal changes. Authentic messaging, moving away from pain points, and solution-based transformations are highlighted as essential tools for creating lasting impact. Lastly, Danika shares her strategies for building online community engagement, with her Facebook group serving as a central hub for connection and discussion. This episode is a treasure trove of insights for anyone seeking to merge their spiritual gifts with business acumen, fostering a life of authenticity and empowered leadership. Lynn Louise has been helping coaches all over the world for over a decade. Her Evolution 10X Method combines Cosmic Wisdom, Brain Science, and Fundamentals in Business Strategy to help you quiet your mind, uplevel your consciousness, so you can implement the strategy you need for success with ease and flow. Lynn Louise is a Master Certified Hypnotist, Telepath, Shapeshifter, Multidimensional Traveler, and Coach driven by a powerful mission to help others. Her approach is unlike any other mentor's you have experienced. So, if you are ready to collapse timelines and create the business of your dreams - buckle up! For more information on how to work with her within her Mastermind: CLICK HERE

This week, we're thrilled to welcome back Paul Mackiewicz, the Founder and CEO of #SMART Business Consulting, as he shares his remarkable journey from the U.S. Army to leading a social media management company recognized as one of Inc. 500's fastest-growing enterprises. Paul dives into powerful marketing strategies tailored for small businesses, highlighting the transformative impact of a strong online presence and the mastery of Google Business Listings. In this episode, you'll discover how to leverage AI for enhanced marketing outcomes and the critical role of reliable ROI, personalization, and resilience in today's business landscape. Paul offers practical advice on brand building, overcoming entrepreneurial hurdles, and driving success as we approach the end of 2024. Don't miss out on his invaluable insights and proven strategies that can help elevate your business to new heights! Resources mentioned in this episode: Answer The Public; worker   Connect with Paul: LinkedIn Instagram X Honorable Marketing Instagram Honorable Marketing Website   Connect with Mike: Linktree Mike'D Up! Merch   SPONSORS: Social Chameleon | Transform Your Podcast Navigator Bookkeeping | Understand the full financial story of your practice Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside   Want to become a show sponsor? Email mike@socialchameleon.us   Copyright © 2024 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

   Lead magician Bradley joins me to talk viral videos, everything wrong with social media, not being present, being consumers, fake friends, community, alternatives to it, signature workshops, podcasts.    Super useful if you hate FB or Insta, but need to sell.    Find out more about Bradley here:   MajikMedia.com MajikKids.com BradleyMorrisMeditations.com  ------    Bradley T. Morris is the dynamic creative force behind Majik Media & Majik Kids. With two decades of entrepreneurial experience, Bradley's created viral videos, binge-worthy courses, and a meditation library reaching millions. He's led close to 1000 transformational workshops, built a couple dozen thriving online communities and coached hundreds of creators to bring their visions to life in big, bold, beautiful ways. Bradley left social media in 2016 to focus on real-world connections, and in the process re-imagined how humans can do business. He went on to create & tour an incredibly popular signature workshop called, "Thriving in Business without Social Media" which has supported thousands of entrepreneurs to adopt relationships-based marketing strategies to grow their work in the world. In 2021, Bradley partnered with his son, Sauryn to launch Majik Kids where they offer the most magical audio stories, music, meditation and learning activity library for kids, classes and families via their Majik Kids App and book library-- paying their artists 50% of the revenue. As a hobby, Bradley plays professional golf and loves adventuring with his family, dog (Bonkers) and friends. ------    Want to become a certified embodiment coach? More details about CEC – https://embodimentunlimited.com/cec/?utm_source=social&utm_medium=podcast&utm_campaign=cec    Join Mark for in-person workshops – https://embodimentunlimited.com/events-calendar/?utm_source=TEP&utm_medium=Description&utm_campaign=Events    Join free coaching demo sessions with Mark – https://embodimentunlimited.com/free-coaching-with-mark/?utm_source=TEP&utm_medium=Description&utm_campaign=Demo    Find Mark Walsh on Instagram https://www.instagram.com/warkmalsh/

Mills McQueen is a filmmaker and entrepreneur, passionate about health and wellness. He is the CEO & Founder of wellness companies Mineral Health, Mycro, and media brand Ceremony. Last week, Mills launched Dos, a potato chip brand using only potato, salt & tallow for a healthier, more flavorful snack. Combining his branding expertise with a commitment to quality, Mills has created a unique product that stands out in the market.Key topics discussed:- Return to traditional nutrition and art, emphasizing single-ingredient foods and authentic connection.- Impact of modern technology on human connection and attention spans.- Building authentic brands through long-form storytelling and genuine customer relationships.- Anti-conformist approach to life and business, focusing on constant reinvention and personal conviction.- Challenges and successes in developing products aligned with a health-focused nutritional philosophy.Timestamps:(00:00) Return to Tradition in Nutrition and Art(02:00) Rise of Long Form Storytelling(03:00) Class System and Consumption of Art(06:00) Re-evaluating Healthy Food and Business Practices(07:00) Building Authentic Brands through Content(09:00) Entrepreneurship and Ethical Marketing(13:00) Anti-Conformist Approach to Life and Business(16:00) Developing Products with Authentic Conviction(18:00) Importance of Naivety and Simplicity in Business(26:00) Gratitude and Friendship with Founders*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what's happening between episodes of the show.Connect with Mills McQueen:InstagramYouTubeConnect with Mineral:InstagramWebsiteConnect with Mycro:InstagramWebsiteConnect with Ceremony:InstagramConnect with Dos:InstagramConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA' for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It's a daily product for us! Use CODE: MAFIA

   Business coach Caroline joins me to talk coaching, what makes marketing ethical, slowing down sales, authenticity, pricing, “feast and famine”, strategy, reframing “marketing”, giving vs over-giving, niching, procrastination and the biggest mistakes people make. A super useful one.    Find out more about Caroline here: https://www.carolineleon.com/blog/  -------------------------------------------------------------------------    Caroline Leon is a business coach who specializes in supporting service-based, online business owners - such as coaches, healers and teachers - to build and grow sustainable businesses.    She supports business owners to do away with the gross and manipulative tactics so prevalent these days online and instead adopt ethical growth strategies that put people before profits.    Find her online: Facebook | Instagram | Community | Website    To receive the best of what she knows about building a business with integrity, sign up to her weekly Soulful Strategies e-letter here. -------------------------------------------------------------------------    Want to become a certified embodiment coach? More details about CEC – https://embodimentunlimited.com/cec/?utm_source=social&utm_medium=podcast&utm_campaign=cec    Join Mark for in-person workshops – https://embodimentunlimited.com/events-calendar/?utm_source=TEP&utm_medium=Description&utm_campaign=Events    Join free coaching demos sessions with Mark – https://embodimentunlimited.com/free-coaching-with-mark/?utm_source=TEP&utm_medium=Description&utm_campaign=Demo    Find Mark Walsh on Instagram https://www.instagram.com/warkmalsh/

EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint discusses the invaluable concept of generating your first $100,000 in business revenue. This milestone is more than just a financial goal; it represents a crucial phase of gathering data, refining strategies, and building a sustainable, enjoyable business. Chelsea shares insights on how to navigate this journey, balance ethics with financial goals, and use data to make informed decisions. Key Takeaways The Importance of the First $100K It's not just about the money; it's about gathering data and refining your business model. Understanding what works and what doesn't through real business experiences. Navigating Ethical Marketing and Income Claims Balancing ethical considerations with financial goals. The pitfalls of income claim marketing and how to navigate them responsibly. Overcoming Early Business Challenges The reality of the business journey: It often takes longer than marketed. The significance of focusing on stages or phases rather than specific years. Collecting and Analyzing Data Tracking what offers sell best, which marketing channels are most effective, and who your ideal customers are. Using this data to make informed decisions and prioritize actions. Building a Sustainable Business Setting realistic milestones and auditing your progress. The importance of consistency and aligning your business actions with your long-term goals. Chelsea's Personal Journey and Lessons Chelsea's shift in her relationship with money and business. The importance of not martyring oneself for the sake of being ethical. Action Steps to Take Identify where you are in your journey towards the first $100K. Review and analyze the data you have gathered so far. Focus on repeating what works and adjusting what doesn't. PRACTICAL TIPS Use a structured approach to track your business progress. Be mindful of your business decisions and ensure they are data-driven. Yes, even if you're an intuitive business owner. Embrace the learning process and allow yourself to grow through trial and error. RESOURCES MENTIONED Follow Chelsea on Instagram Check out Solutions from The Business Whisperers CONNECT WITH US Email: chelsea@chelseaquint.com Instagram: DM me @Chelsea.Quint Quint SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Building a business is a journey of discovery. By focusing on generating your first $100K, you gather invaluable data that helps shape your business. This process allows you to make informed decisions, refine your strategies, and build a sustainable business that aligns with your values and goals. Join us as we dive deeper into these concepts and share more tools and insights to help you thrive in your business journey. EPISODE TIMELINE 00:00 Welcome to Live Your Legacy 01:19 The Concept of Your First $100K 02:34 Ethical Marketing and Income Claims 04:48 The Reality of Making Money 09:44 Gathering Data in Early Business Stages 18:12 Learning Through Experience 23:48 Leveraging Initial Data for Business Growth 24:37 The Importance of Financial Metrics 25:43 Analyzing Marketing Channels and Offers 26:21 Setting Up a Sustainable Business 28:47 Prioritizing Actions for Business Success 32:11 Tracking Progress and Making Adjustments 39:40 Balancing Creativity and Structure 43:10 Final Thoughts and Encouragement --- Send in a voice message: https://podcasters.spotify.com/pod/show/chelseaquint/message

Are you an introverted healer or empath struggling with the idea of marketing your business? Do traditional marketing methods feel too pushy or unethical for you? Tune in to discover how to attract your ideal clients without compromising your sensitivity and integrity. In this episode, you'll hear about gentle yet powerful marketing strategies that respect who you are. Uncover the science behind storytelling to engage your audience emotionally and tips for creating an inviting online presence that draws people in. Learn effective networking strategies that feel natural and authentic. Transform your business with these ethical marketing techniques tailored for introverted or highly sensitive healers. Connect with Dr. Anastasia at contact@healersu.com  and download her 26 Stress Relief Hacks for Finding Your Calm at https://healersu.com/stress-relief Liked this episode? Pay it forward and share it with a friend. Love the show? Write a 5-star review — even one sentence helps us keep bringing you the content you want to hear. More from Dr. Anastasia: Websites: https://healersu.com and https://scientifichealer.com LinkedIn: https://linkedin.com/in/drachopelas Facebook: https://facebook.com/dranastasiachopelas YouTube: https://youtube.com/c/dranastasiachopelas Show notes at https://physicspoweredhealing.com Some product links on this site are affiliate links, which means we'll earn a small commission for any affiliate purchases you make (at no additional cost to you). We only recommend products that we use and/or personally trust, so you can browse with confidence.

This episode is an invitation to join me for a donation based workshop on ethical marketing on May 26th. I'll share a 90min interactive workshop and then there will be optional quiet co-working time during which you can implement what you have learned and ask me absolutely anything! Here is what I'll share about: - How I prepared to leave social media and found alternatives - The three most effective ways in which I market my work - How to create your own ethics compass to help you navigate the ever changing landscape of The Internet You can learn more and sign up here: https://pinkwellstudio.com/ethical-marketing-workshop/ Hopefully see you there! Love, Yarrow

Send me a Text Message. I'll discuss balancing my craft business, personal health, and self-care. Venturing into video podcasting deepens my audience connection. COVID-19 reminded me to prioritize health over productivity. Crafting remains a source of relaxation and creativity amidst running a small business. I emphasize sustainable crafting and integrating it into my marketing. Join me as I share my journey.FULL SHOW-NOTES WITH TAKEAWAYS  patternshift.fmGET MAILS HERE!BEST QUOTE FROM THE EPISODE"Sometimes, a lot of the time, when you get overwhelmed by all the things you need to do and you don't have the energy to do things, and you do want to show up... answer the question: How can it be easy?"LINKSBullet Journal MethodJa, Wol CommunityCheck Your Thread Podcast with Zoe EdwardsSätergläntan Institutet för slöjd och hantverkHollands Wol CollectiefNavia Brushed Tradition yarnWedding Wool WeekendJ. Herbin InksKaweco pensAdventureDenaliIf you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the Show.☆☆☆☆ SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

 I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a mindset shift. So we talk about why a mindset shift is necessary to encourage you to get out of your comfort zone while still taking care of yourself. Because… if you don't change anything, nothing will change. So unless you are happy and content where you are as a person and a business owner, this episode is for you! FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm GET MAILS HERE!BEST QUOTE FROM THE EPISODE"People are afraid of change. Some see it as a threat, while others see it as an adventure." LINKSByron Katie's Work: Explore Byron Katie's approach to mindset and self-inquiry through her official website: The Work of Byron KatieShirzad Chamine - Positive Intelligence: Learn more about Shirzad Chamine's work on positive intelligence and mindset shifts: Positive IntelligenceBullet Journaling: Discover the bullet journal method for productivity and organization: Bullet JournalMarie Kondo's Method: Explore Marie Kondo's approach to decluttering and organizing for a more mindful life: KonMariUse my Flodesk 50% off DISCOUNT CODE (affiliate link)DOWNLOAD the Core Focus Compass HEREIf you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the show☆☆☆☆ SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

When was the last time you saw some copy that made you feel so bad about yourself or your business, that you just felt completely turned off by it and never wanted to purchase from that person, ever? Probably fairly recently - but there is a movement from a lot of business owners towards ethical marketing, which is marketing that makes your client's purchase from you from a positive place, rather than a negative one. Someone who is passionate about this is my guest today - Melissa Esmeralda, a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience. If you're ready to shake off those bro-marketing tactics that have been picked up over the years, join us today!   In this episode, we'll dive into: Why ethical marketing is the way to go for a business that makes you feel good Bro-marketing tactics and why people are being turned off by them The power of words for introverts and why your copy is so important   If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep157

Today, I interview Julia Stege, who struggled to find her footing amidst doubts about her artistic abilities and societal expectations. Growing up in a family where creativity was both encouraged and stifled, Julia found herself navigating conflicting messages about her abilities. Despite doubts about her artistic prowess and pressures to conform, Julia pursued her passion for graphic design.As Julia ventured into the world of design, she encountered further obstacles. Traditional marketing methods felt inauthentic to her, prompting a deep soul-searching journey. Rejecting the dishonest tactics prevalent in mainstream marketing, Julia decided to forge her own path. Her commitment to authenticity led her to establish the New Renaissance Business School, a platform dedicated to empowering spiritual entrepreneurs to embrace their multi-passionate nature and build businesses aligned with their values.Through her teachings, Julia emphasizes the importance of listening to one's inner voice and staying true to oneself. Her message resonates deeply in a world where conformity often prevails. In Julia's story, we find inspiration to embrace our uniqueness and make a positive impact with our voices, despite the challenges we may face along the way.__________________Julia Stege, known as The Magical Marketer, specializes in assisting spiritual business women and conscious entrepreneurs in clarifying and expressing their purpose through branding and marketing strategies that enchantingly attract their ideal customers online. She is the mastermind behind the Branding from the Heart™ System and the acclaimed author of "Branding from the Heart: How to Share Your Purpose through Marketing that Attracts Your Tribe and Inspires a Revolution." Julia's expertise as an award-winning branding artist and writer has earned her collaborations with prestigious clients such as NYC MOMA, Carnegie Hall, the U.S. Postal Service, Birkenstock Shoes, OWN Network Show Host Iyanla Vanzant, and the renowned Restaurant Franchise Cafe Gratitude.__________________Find Julia here:https://magical-marketing.com/https://www.facebook.com/JuliaDrosteStegeArtistSupport the showI'm Dr. Doreen Downing and I help people find their voice so they can speak without fear. Get the Free 7-Step Guide to Fearless Speaking https://www.doreen7steps.com​.

In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success.I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness.Highlighting models like SMART, GROW, and WWHW, I emphasize specificity, measurability, achievability, relevance, and timeliness in goal setting. Through examples across various business aspects, I demonstrate how goals can be tailored to individual needs and values.FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm GET MAILS HERE!BEST QUOTE FROM THE EPISODE"It's crucial to integrate personal and business values for clarity and effectiveness." LINKSGoal Setting WorksheetsUse my Flodesk 50% off DISCOUNT CODE (affiliate link)DOWNLOAD the Core Focus Compass HERESign up for mails: https://jawol.myflodesk.com/patternshiftBecome a member: https://community.ja-wol.com/ Support the show☆☆☆☆ SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk about the misuse of persuasion in marketing. Between the four of us, we figured out the answers to these questions and more (almost). Click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Duped Podcast Full Transcript: Rob Marsh: At some point in your writing career, most copywriters bump up against a persuasion tactic that just feels off. Or worse, they're asked to do something they don't feel good about. Maybe it's as simple as adding a deadline timer to an offer with no real deadline. Or it might be something worse… like selling programs to people who can't afford them, or who will never get the promised results. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, Kira Hug and I had a chance to speak with the dynamic duo behind the Duped Podcast, Maggie Patterson and Michelle Mazur. We talked about those dubious marketing tactics, when it's okay to use them, and when you need to be the adult in the room who says, this is going to far. If you've ever wondered where the line is when it comes to marketing ethics, this episode will give you something to think about. But first, I want to tell you abou The Copywriter Underground. You've heard about the library of training that will help you build a profitable business. You've heard about the monthly coaching, and the almost weekly copy critiques and the helpful group of members ready with support and even the occasional lead. Last week we recorded an exclusive training for Underground members on the diagnostic scorecard that helps you close just about any prospect or project on a sales call. It's the kind of business secret you don't read about in free facebook groups or even on most email lists. But right now, you can watch that training and get the diagnostic scorecard to help you close more projects when you go to thecopywriterclub.com/tcu and join as a member.  But hurry, that training disappears in a few days. Now, let's hear what Michelle and Maggie had to say… Kira Hug: All right, welcome, Michelle, Maggie. So good to have both of you here. Let's kick off with the catalyst. What was the catalyst for Duped and that partnership between the two of you? Michelle Mazur: Well, I believe it started with me. Maggie and I vox a lot about things we're seeing and chatting about it. I sent her a Voxer message and said, hey, I think we should do a limited series podcast episode where we dive into some of these topics. And that was the catalyst. We were already creating the content in our Voxer conversations. And we're like, well, what if we just open that up to a wider audience? And we intended just to do, I think, eight episodes and maybe a second season. And then we realized, oh, wow, we have a lot to talk about here. Rob Marsh: So for anybody who's not already heard duped or aware of duped or even met you, Maggie and Michelle, tell us a little bit about, let's just lay that groundwork. What is Duped and why should people be listening to it? Maggie Patterson: So Duped is a consumer advocacy podcast that is really designed to help consumers in the online business space make more critical, nuanced decisions. Because what we tend to see is a lot of stories of, I bought XYZ, or I signed up with this coach, and I had a really negative experience. And from my perspective as a business owner, there's two ways we can approach this. We can try to get every business owner to reform their practices, which we're never all going to agree.

Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a sprinkle of humor.I spill the tea on transforming your approach to selling. It's not about pushing for money; it's about serving and sharing your passion. The key is understanding your audience's needs and authentically connecting with them. From dealing with nerves to choosing the right platforms, I share personal insights and practical tips. Learn from my adventures on Instagram and get a sneak peek into my upcoming Pinterest journey. Celebrate wins, big or small, and use feedback to continually refine your approach. Remember, selling isn't icky when it aligns with your values and feels like an extension of your genuine self. Sign up for mails: https://jawol.myflodesk.com/patternshiftBecome a member: https://community.ja-wol.com/ Hi, I'm here with a quick reminder to tell you that the Ja, Wol Business Circle, the new cohort, starts the first week of March. The early bird prices are now up on the website. So if you are ready to get to work with me, get shit done in your business., this is the time! Go to www.ja-wol.com or www.patternshift.fm and find all the information you need about the Ja, Wol Business Circle. I hope you will join becSupport the show☆☆☆☆ SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

SUMMARYIn this episode,  we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity. FULL SHOW-NOTES WITH TAKEAWAYShttps://www.patternshift.fmGET ON THE LIST for updates and actionable tips!BEST QUOTE FROM THE EPISODE"If you're honest and true to yourself, you'll feel good about what you do. You won't step out of boundaries, you will be honest and true."LINKSNotionBullet Journal MethodIdentify your Identity WorksheetSign up for mails: https://jawol.myflodesk.com/patternshiftBecome a member: https://community.ja-wol.com/ Hi, I'm here with a quick reminder to tell you that the Ja, Wol Business Circle, the new cohort, starts the first week of March. The early bird prices are now up on the website. So if you are ready to get to work with me, get shit done in your business., this is the time! Go to www.ja-wol.com or www.patternshift.fm and find all the information you need about the Ja, Wol Business Circle. I hope you will join becSupport the show☆☆☆☆ SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

Marketing ends up relevant to many AuDHD people at some point, in part because many of us end up freelancing at some point out of desire or necessity. Many of us end up resisting it because of our strong ethics.I'd already blogged Samantha's amazing Substack article, "Conventional Marketing Ain't Workin' Anymore." And was ecstatic when she said yes to a deep dive on why making friends with marketing is important for any small business owner or service provider. We talk about:How making friends can be a (chill) marketing activityDrawing in the people you like working withWhy a lot of B2B marketing is dishonest at heartEvaluating whether social media is working for youA super simple approach to marketing that feels ethicalHow as a consumer, a lot of marketing is just noiseThis episode is interesting from the consumer side, even if you don't ever create marketing!Connect with Sam: Substack: The Cult of Personality SoapboxInstagram @cultofpersonalitySales Page Framework (50% discount for podcast listeners is reflected when you click to buy)Email list signup (scroll down)Resources:Like Your Brain community spaceResources Blog & Contact FormTranscript DocEmail Newsletter Hosted on Acast. See acast.com/privacy for more information.

On today's show, we are diving back into Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 2 with my guests John Lenker and Kevin deLaplante -- two visionaries who embody the belief that great ideas are humanity's most powerful resource. In our last episode, 'Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 1' we delved into the dynamic world of marketing as we explored innovative strategies in brand communication and marketing. Kevin's insights, drawn from his academic background in philosophy, added a unique perspective to our discussion on brand strategy and marketing research. Meanwhile, John, an expert in brand communication, shared his approach to creating meaningful audience connections. Together, they unraveled the profound impact of motivations and values on shaping cutting-edge marketing practices. If you missed it, you definitely want to catch up on this enlightening conversation! Listen here. Prepare for an enlightening exploration as we delve into the narratives and insights of these exceptional marketing professionals, investigating how motivations and values shape their pioneering work. Website | Twitter | LinkedIn | Instagram

Have you ever caught yourself tirelessly chasing success, only to realize you're running an endless race? Leanne Knight, the spirited owner of  Authentic Vision Media, joins us to redefine what success truly means. From her early days as the quintessential "good girl" to her current status as a beacon of personal happiness and authentic branding, Leanne breaks down how she steered her business towards serving the hearts of changemakers in the coaching and healing industries. Our conversation peels back the layers of hustle culture, revealing the profound impact of aligning work with enjoyment and ease, and the courage it takes to carve out a path that deviates from societal norms.Imagine a world where we listen to our bodies as we listen to our favourite songs—intently and with joy. This episode taps into that notion, as we unravel the benefits of tossing aside conventional work hours and tuning into our natural rhythms. Leanne and I share anecdotes and strategies that celebrate personal freedom and the joy of crafting a work-life balance that honours our unique needs. We also tackle the notion of being 'unemployable,' a liberating yet daunting concept for those who have kissed the 9 to 5 goodbye in favour of an entrepreneurial dance with time and creativity.Discover insights onThe Authentic Success Path: Leanne Knight's unique journey from conforming to norms to leading a life and business that's true to her values.Challenging Hustle Culture: Unpacking how aligning work with personal joy and ease can lead to profound professional and personal growth.Rhythms of Work and Life: Explore the benefits of abandoning rigid work schedules for a harmony that resonates with our natural rhythms.Freedom and Unemployability: Embracing entrepreneurship as a dance with time and creativity, and the exhilarating concept of being 'unemployable.'Ethical Marketing and Brand Trustworthiness: How to market your business with integrity and create a brand that's not just visually stunning, but also deeply reliable.Join us for this refreshingly authentic exchange that may just ignite your desire to rewrite the rules of your own success story.Connect with LeanneWebsiteInstagramWork with LeanneHow Strong is Your Brand Identity Assessment – Take the self-assessment to see what parts of your brand identity you have in place and what areas to work on. _____________________________________________________________________For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you. JOIN THE CONVERSATIONConnect with me over on: Instagram https://www.instagram.com/jenniferwalter_ch/ or TikTok https://www.tiktok.com/@itsjenniferwalter Don't forget to sign up and receive your free Intuitive Branding Invitation email course, where you learn how to unlock the secrets to a captivating brand that is just so you and builds the foundation of your successful and sustainable business. SHOW SOME LOVEIf you found value in today's episode, I would appreciate it if you could leave a rating and review and help me share the message with more business owners who are ready to discover the scenic route!

Lenker: Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 2 Welcome to Your Partner In Success Radio, where we shine a spotlight on the incredible minds shaping the landscape of innovation. In today's episode, I'm thrilled to introduce two visionaries who epitomize the belief that good ideas are humanity's most powerful resource. Join us as we explore the inspiring journeys of John Lenker, Founder & Chief Vision Officer at LENKER, renowned for his creative prowess in brand strategy and communications artistry. John crafts experiences that not only attract and inform but also invoke a profound connection with the audience. Alongside him is Kevin deLaplante, Partner & Chief Knowledge Officer at LENKER. A former academic philosopher and department chair, Kevin brings a unique blend of analytical rigor and insatiable curiosity to LENKER's strategy engagements. Leading the way in brand strategy and messaging initiatives, Kevin oversees marketing research and analysis projects that align with their shared commitment to meaningful innovation. Prepare for an enlightening exploration as we delve into the narratives and insights of these exceptional marketing professionals, investigating how motivations and values shape their pioneering work. Website | Twitter | LinkedIn | Instagram

Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 1 Welcome to Your Partner In Success Radio, where we shine a spotlight on the incredible minds shaping the landscape of innovation. In today's episode, I'm thrilled to introduce two visionaries who epitomize the belief that good ideas are humanity's most powerful resource. Join us as we explore the inspiring journeys of John Lenker, Founder & Chief Vision Officer at LENKER, renowned for his creative prowess in brand strategy and communications artistry. John crafts experiences that not only attract and inform but also invoke a profound connection with the audience. Alongside him is Kevin deLaplante, Partner & Chief Knowledge Officer at LENKER. A former academic philosopher and department chair, Kevin brings a unique blend of analytical rigor and insatiable curiosity to LENKER's strategy engagements. Leading the way in brand strategy and messaging initiatives, Kevin oversees marketing research and analysis projects that align with our shared commitment to meaningful innovation. Prepare for an enlightening exploration as we delve into the narratives and insights of these exceptional marketing professionals, investigating how motivations and values shape their pioneering work. Website | Twitter | LinkedIn | Instagram Learn more about this podcast episode with John and Kevin on Lenker

These 2024 marketing strategies are moving on with or without us. Join Podcast Host and She Built It® CEO, Melanie Barr as she talks about mastering the future with the top 5 marketing strategies for 2024. AI-Powered Personalization, Immersive Technology Integration, Sustainable and Ethical Marketing, Voice and Conversational Marketing, and Data Privacy and Security. 

I sit down with Hans Fischmann from Vericast to explore the evolving world of data privacy and ethical marketing. Vericast, known for its influence on how over 130 million households engage with the market, is at the forefront of redefining marketing solutions through a business-to-human approach. This discussion comes at a crucial time when consumer data protection is more regulated than ever, posing unique brand challenges and opportunities. We explore the groundbreaking partnership between Vericast and Qonsent, highlighting their shared commitment to placing consumer consent at the heart of data collection. We dissect how this collaboration is revolutionizing how brands interact with and maintain records of user consent, ensuring compliance in a complex digital landscape. The conversation shifts to Vericast's innovative strategies, particularly the NextDrive platform, which empowers brands to utilize fully consented first-party data for targeted marketing. Hans offers insights into balancing potent marketing campaigns with stringent data privacy regulations, emphasizing the need for ethically sourced data with provenance. A key focus of the episode is the importance of centering the consumer in data collection processes. We discuss how this approach enhances marketing strategies and aligns with the evolving relationship between data privacy and marketing. We touch upon Vericast's efforts to separate advertising tech from marketing tech, all while maintaining a privacy-centric use of consumer data.