Stellar Studio Sessions

In episode #28, host Richie talks with CEO of Stellar Agency, Martin Pedersen, about Digital Transformation during this tumultuous time in the world.

Welcome to the third episode of the Stellar Saturday Conversations, a series where we talk to guests from all different areas of expertise in the world of digital marketing. Our guest for this week is John Paul Rice. John Paul Rice was born the youngest of four, in Ft. Lauderdale, Florida. At 7 years old, John started acting in theater and continued until his senior year of high school. In 1999, while attending Georgia State University for Business, Mr. Rice received an opportunity to work on Jerry Bruckheimer's Remember the Titans as a Titan football player. He loved the experience so much that he turned his focus toward film, working in production on a handful of low budget independent films before moving to Los Angeles a year later. In 2001, John landed a position at the Los Angeles division of the German distribution company Senator International (which later became Mandate Pictures) led by industry veteran Joseph Drake (The Hunger Games, Don’t Breathe, Juno, The Grudge). Under Joe's mentoring, John developed an interest in producing independent feature films. In 2008, Mr. Rice formed No Restrictions Entertainment with filmmaker Edgar Michael Bravo to make feature films that tell meaningful stories on topics rarely addressed in today's Hollywood movies. Most recently, the company released their 6th project in 10 years with A Child’s Voice, a supernatural thriller about a runaway teen who answers a child calling out for help and is sent on a journey to find a human trafficking network run by the child's killer.

In episode #27, host Richie talks about why and how you can write emails that will get opens because your subscribers will actually want to read them.

In episode #26, host Richie talks about the past, present, and future of DTC and how to build brands that will win in today's DTC industry.

Hi guys, and welcome to the second episode of the Stellar Saturday Conversations, a series where we talk to guests from all different areas of expertise in the world of digital marketing. I’m super excited to introduce you guys to this week’s guest, John Liu. John got his start in search marketing over a decade ago at Overdrive Interactive, where he managed paid search and SEO for a variety of clients including John Hancock, Harley Davidson, and the the Dow. After Overdrive, John spent a little over 5 years at Blitz, an agency where he was the director of search and analytics, where he oversaw all SEO, Paid Search, Paid Media, and Web analytics for all Blitz clients, including Vizio, Sony Playstation, TOMS, Primrose Schools, and the UCLA Anderson School of Business, among many others. After, John served as the Director of Search and Analytics at Adlucent, and then, John served as the Growth Lead of North America at Riot Games, also known as the company that makes League of Legends, for all you esports people out there. Currently John is the Director of Growth at a young startup. In this conversation, John and I use his expertise in search as a jumping off point for talking about overall marketing strategy and how that fits into a larger business plan. We also talk about where search fits into a larger marketing strategy, and then we go into some really specific, actionable things you can do to improve your search marketing. So without further ado, let’s get into the show and hope you guys enjoy!

For the first episode of the Stellar Saturday Conversations, host Richie and guest Rame talk about the past, present, and future of the direct-to-consumer (DTC) e-commerce business model. Rame is a senior at UC Berkeley studying economics. This past summer, Rame was a project management intern here at Stellar, and helped cofound a direct-to-consumer productivity brand that we have been working on. In Berkeley, Rame is working more on the venture side, as he is part of the AMENA Center, center that helps develop entrepreneurship programs in the Middle East through courses and incubators. In this conversation, Rame and I talk about the current state of DTC brands, and what the DTC brands of the future are going to look like. We cover funding models, DTC strategies, and how multi-billion dollar DTC brands of the future are going to look like. 

In episode #25, host Richie talks about how you can run YouTube pre-roll ad campaigns that convert.

In episode #20, we talk about TikTok campaigns that are really successful and how you can replicate those campaigns.

In episode #24, host Richie talks about how Harry's razors got 100K email sign ups in a week and how you can implement their tactics into your own brand.

In episode #23, host Richie talks about what your brand can learn from popular YouTuber Emma Chamberlain and the Wendy's Twitter account.

In episode #22, host Richie talks about why your brand needs an editor-in-chief and why your brand needs to start thinking like a media company in the age of social media.

In episode #21, we talk about whether influencer marketing is still an effective strategy and how you can change your goals when it comes to influencer marketing.

In episode #19, we talk about how to create videos that are Instagram native that will get views and engagement.

In episode #18, host Richie talks about the best way to get more Instagram followers quickly.

In this episode, we talk about one thing you can do to help you succeed in ecommerce. 

In episode #16, host Richie explains the 5 steps necessary to create an awesome content strategy for your Instagram Account.

In episode #15, host Richie and Chay discuss this business of design.

In episode #14, host Richie and Chay talk about the difference between design and art, and why you should NOT confuse the two.

In episode #13, host Richie and Chay talk about some of their favorite brands and how design is fueling their business.

In episode #12, host Richie and Chay Land talk about authentic branding and how you can authentically brand your company.

In episode #11, host Richie and Stellar's Art Director, Chay Land, explain why design is important and how it can affect your business' bottom line. 

In episode #10, host Richie and Jason talk about the most important skills people who want to enter the UX field need to have.

In episode 9, host Richie and Jason Widmann talk about C.R.A.P., a method that you can implement in your brand's design process. — Instagram: https://www.instagram.com/stellaragency/ LinkedIn: https://www.linkedin.com/company/stellar---digital-design-agency/ Twitter: https://twitter.com/StellarAgency Facebook: https://www.facebook.com/StellarAgency/ Website: https://stellaragency.com/    — Stellar Agency is located in the South Bay of Los Angeles in Torrance, CA. Stellar is comprised of digital marketing professionals, pioneering a relationship service model that delivers flexible and elegant solutions to complex digital challenges – with more blue sky and less red tape. Our passion is helping you create meaningful connections with your customers, partners and employees. We work with a variety of clients across an array of different industries. The common thread that unites all of our work is a commitment to accelerating excellence. We design forward-leaning digital experiences that unlock your hidden competitive advantages.   Stellar specializes in strategy and concept development, UX/UI design, graphic design, social media marketing, and other technology and digital marketing services.

In episode #8, host Richie and Stellar's Director of Digital Strategy and UX, Jason Widmann discuss 10 fun facts about UX.

In episode #7, host Richie and Malene discuss the future of influencers, influencer marketing, and influencer driven brands. Tune in to learn what influencers can mean for your brand in the long run!

In episode #6, host Richie and Malene tell you how to find influencers. Tune in to see how you can find the right influencers for your next influencer marketing campaign!

In episode #5, host Richie and Malene explain how influencers can be used in different marketing campaigns. Tune in to see how you can use influencers to create user generated content, increase brand awareness, and to drive sales!

In episode #4, host Richie and Malene explain the difference between local vs. global influencers, as well as the difference between micro vs. macro influencers. Tune in to see how to properly use different types of influencers in your marketing campaigns!

In episode #3, host Richie and Malene highlight a few companies that have used influencer marketing really well. Tune in to see how you can apply some of the strategies these companies have used to your own business!

In episode #2, host Richie and Malene talk about the differences between influencer marketing campaigns that are well executed and poorly executed. Tune in to learn how you can make sure your influencer marketing campaigns are always run on point!

In episode #1, host Richie and Stellar's Director of Social Media, Malene Blaedel, explain exactly what influencer marketing is. Tune in to get an introduction to the world of influencer marketing!