The Change Order

On this episode, we spoke with Karine Woodman of 24hr Bookkeeper about how contractors can price their jobs for growth, saving for their businesses, and how staying organized can help you keep your profits. Learn more about Karine and her team at 24hr Bookkeeper at 24hrbookkeeper.com or call (218) 885-3100. Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payment tools. Get started at https://go.gethearth.com/3N2ZNYU.

Building your business from the ground up is a lot harder without a solid marketing foundation to get you the customers you need to grow. This week, we're speaking with Ben Wallace from Contractor Growth System on how contractors can up their marketing game to beat out their competition. To speak with Ben and learn more about Contractor Growth System visit contractorgrowthsystem.com Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payment tools. Get started at https://go.gethearth.com/3N2ZNYU.

This week we chatted with Tony Cimino from Rok Financial. We discussed why businesses need financing, how to access it, and how the industry has changed to benefit contractors. To learn more about Rok Financial, visit rok.biz. Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payment tools. Get started at https://go.gethearth.com/3N2ZNYU.

This week we chatted with Alan McKenna. Alan has worked with home improvement businesses for decades on implementing rehash into their sales process. We discuss the benefits of implementing rehash, how to get started, and finding success. To learn more about Alan, visit his website ultimaterainmaker.com. Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU.

This week we chatted with Michelle Jeppesen on the power of speed to lead, unlocking your business potential with delegation, and making customers feel like a priority. Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU. Intro 0:00 3:26 Get to know Michelle and Jill's Office 6:43 Making your customers feel valued 8:03 How you're losing money when not picking up the phone 12:57 How 24/7 businesses have changed the industry 14:55 The most important piece of information to get when picking up 19:34 Phone calls are an opportunity for branding 22:10 Why it's important to delegate 28:18 Cost-effective ways to improve your company's phone processes

This week we chatted with Matt Wilson of MPW Marketing. We discussed the right way to spend on marketing, staying busy year-round, optimizing for conversions, and more. Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU. 0:00 Intro 3:59 Get to know Matt Wilson and MPW Marketing 7:15 The importance of an annual marketing plan 12:38 Marketing for your shoulder seasons 16:48 Why branding makes a big difference 24:41 Getting in front of the right people 32:55 How to split up your marketing spend 47:43 Making your business conversion-ready

This week we chatted with Joe Person of Go Time Success Group—a business consulting and technical training company. We discussed what's keeping businesses from realizing their sales potential, how to sell to specific customer types, and optimizing your sales funnel. Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU. Intro: 0:00 Get to know Joe and GoTimeSuccessGroup: 2:42 What holds companies back from transformational change 5:07 Recruiting mindset 7:31 How sales training improves your employee retention 8:26 How you hire for the right attitude 10:30 How to communicate price changes 11:47 Using DISC to identify your customers 13:34 How to use personality profiles to sell 16:09 You're missing the follow-up 21:02 The power of monitoring the quality assurance of sales ecalls 22:02 Is the one call close dead 28:33 How to build up a salesperson's confidence 31:26 Building trust in a digital age 35:01

This week, we are joined by National Roof Certification and Inspection Association president Paul Watrous to discuss how education can seal the deal, the value or certifications, and how associations elevate their members. To learn more about NRCIA and how they can help your roofing business visit http://gethearth.com/mb/nrcia. Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU. 0:00 Intro 3:56 Get to know Paul and NRCIA 6:12 How do associations keep their members competitive 9:06 Putting your best foot forward always 11:26 Tapping into the hot real estate market 16:56 Maintenance and roof care plans 22:06 Creating longevity with your customers 25:57 The value in community

This week, we spoke with Ruth King, a “profitability master” that helps small businesses grow by improving their financing processes. Through Business Ventures, Ruth helps small business owners reach their financial goals through training and resources. In this episode, we discussed blockers for creating meaningful change for a business, advice on starting a business, pricing for profit, the difference between profit and wealth, and what to look out for when hiring financial professionals. If you want to learn more about Ruth and how she can help your business visit ruthkinghvac.com. 3:10 Get to know Ruth King 6:43 Blockers for change 9:56 Three things to do right now to get started 14:25 Net profit per hour pricing model 23:21 The difference between profit and wealth 27:33 The rules for cash savings 30:14 How to manage a bookkeeper and avoid embezzlement

On April 14, we hosted Hearth Pro Talk at our Austin offices. One of our sessions was a panel with three Texas home improvement businesses—Semper Fidelis Construction of New Braunfels, CCR Roofing of Austin, and Risen Foundation Solutions of San Antonio. We were so lucky to have these fellas drop by and share their experiences on growth, marketing, recruiting, and so much more. To learn how Hearth can help you simplify your business and win more jobs visit gethearth.com. 0:00 Get to know the contractors 4:35 What did companies get wrong about COVID? 10:58 Recruiting good employees 20:25 How do you describe your success? 24:54 How they're dealing with inflation 33:28 Marketing your home improvement business 40:30 Working with insurance companies

On April 14, we hosted Hearth Pro Talk at our Austin offices. We had a great time connecting with contractors, and there was a lot of sharing of experience and expertise all with the goal of growing businesses. What we're about to share is the audio from our first session of the day. Stacie and Scott of Kanga Roof showed us how to manage your business through different seasons—startup, growth, maturity, and exit. We hope you enjoy this session as much as we did. Make sure you're subscribed because we'll be sharing our contractors' panel from our event later this week. 0:00 Get to know Scott and Stacie 4:23 Startup 11:25 Growth 18:19 Maturity 27:28 Exit 33:30 Question and answer

On this episode, We're joined by Matt DiBara of DiBara Masonry and The Undercover Contractor. We discuss how contractors can build better connections and trust with customers. Learn more about Matt at theundercovercontractor.com and thecontractorconsultants.com. To learn more about Hearth, visit gethearth.com.

On this episode, we speak Ray Clark, co-founder and VP of Sales at Schedule Engine. His company helps contractors of all sizes convert leads into appointments. They also provide 24/7 call center and chat services for contractors to secure appointments that turn into projects that turn into profits. In this episode, we discuss automation, removing barriers for your customers, how to achieve the growth you know is possible, how your customer experience creates referral business, and more. Learn more about Schedule Engine and book a demo at scheduleengine.com.

Even the safest businesses have to keep in mind their liabilities and risks when doing business. You need insurance to protect yourself and your business. There seems to be insurance for every aspect of your operations, but where do you start? Today, we're speaking with Danny DeBeikes of Hearth Insurance about how the right insurance policies can protect your business, what to look for when finding a policy, and how to make sure your claim processes as fast as possible. Visit hearthinsurancesolutions.com to find the right policy for you.

We are joined by Marc Levesque, CEO and co-founder of Webrunner, which helps contractors improve their lead flow to enhance their sales and win more. As a full-service agency, they know what gets leads through the door and converted into customers. We discuss why you need to invest in marketing your business, focusing on customer experience, how to quickly analyze marketing performance, and more. To learn more about Webrunner Media visit their site webrunnermedia.com Intro 0:00 The benefits of investing in your marketing 8:22 How to generate consistent leads 13:00 The most impactful ads 20:30The importance of speed to lead 26:00 How to simply track your ROI 33:23

Shawn Van Dyke is an author and business consultant that helps transform businesses looking to make big changes. Shawn helps businesses discover and create the systems they need to be successful. His program, Built to Build Academy, is tailored for businesses ready to grow the right way. In this episode with Shawn, we discuss how he got his start in home improvement, how specializing in something can help you make more money, how you can save money in the office, how to price your jobs, how to overcome money objections, and the tools you need to succeed. Learn more about Shawn at shawnvandyke.com and learn more about Built to Build at builttobuildacademy.com. Shawn has also authored two books—Profit First for Contractors and The Paperwork Punch List. Both are available through his website shawnvandyke.com.

The Contractors' Fight is led by Tom Reber. Tom has been in home improvement since 2002, and now is a motivator and business coach that helps contractors get out of bad habits and into good money. Tom connects home improvement contractors with the business resources they need to streamline their operations, generate more leads, and price their jobs right. Learn more about Tom Reber and The Contractors Fight at thecontractorfight.com. To get a copy of Tom's new book Winning the Contractor Fight, visit thecontractorfight.com/book.

On this episode of The Change Order, we sat down with Chris Bache, co-founder and CEO of Hatch to discuss how communication can make or break a business. We talked about how automation can help contractors close more deals. We also chatted about customers' communication expectations and how to meet them. Hatch helps contractors nurture leads into customers and customers into raving fans with communication automation tools. usehatchapp.com Intro 0:00 How Hatch was born 1:17 The biggest mistake new business owners make 5:43 Tools you need to win right now 10:34 New customer communication expectations 17:24 Best advice 20:26

In our first episode, we spent time with Steve Weyl a renowned sales trainer that helps transform home improvement sales teams across the country. Before he was a sales trainer, Steve owned ABLE Roofing, which he took from zero to $105M in annual revenue. In our interview, we spoke about how Steve got his start in the home improvement industry, common mistakes new businesses make, how to close with brutal honesty, and how Hearth can help your sales process. To learn more about Steve's training, Wake Up and Start Selling, email support@gethearth.com or visit gethearth.com. Visit Steve Weyl's website: https://www.therubygroup.sandler.com/steve-weyl 0:00 - Intro 1:56 - Steve gets started 9:20 - Mistakes that new companies make 13:29 - Favorite project ever 23:03 - How to win with Hearth