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James is the Founder and CEO of Kevel, previously known as Adzerk. Kevel is the next generation of publisher ad serving; offering the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. It's built to be faster, easier to use, and more comprehensive than anything on the market today. Links http://jamesavery.io/ https://twitter.com/averyj https://www.linkedin.com/in/averyj/ https://www.kevel.co/ "Tempting Time" by Animals As Leaders used with permissions - All Rights Reserved × Subscribe now! Never miss a post, subscribe to The 6 Figure Developer Podcast! Are you interested in being a guest on The 6 Figure Developer Podcast? Click here to check availability!
Joining the podcast once again is return guest, James Avery! James is the Founder and CEO of Kevel, previously known as Adzerk. Kevel is the next generation of publisher ad serving; offering the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. It's built to be faster, easier to use, and more comprehensive than anything on the market today. James originally started Kevel back in 2010, FTPing files up to an IaaS VM, and now he has a whole team and receives 3 billion requests per day! In this episode, he shares the story of Kevel, his unique take on how to structure a software engineering organization, how to align the dev organization with the architecture, and how to scale a custom index with a large number of ads. Topics of Discussion: [:38] Be sure to visit AzureDevOps.Show for past episodes and show notes. [1:00] About The Azure DevOps Podcast, Clear Measure, and Jeffrey’s offer to speak at virtual user groups. [1:20] Clear Measure is hiring! Be sure to check out the link in the show notes. [1:30] About Jeffrey’s newest podcast, Architect Tips! [1:59] About today’s episode with return guest, James Avery! [2:30] Jeffrey welcomes James back on to the podcast. [2:42] James shares the story of his company, Kevel, and what they do. [5:21] Do they source the ads themselves at Kevel? What does the customer do on their own? [6:33] Micro-blogging (such as Twitter) killed long-form blogging. Does James think long-form blogging may make a comeback? [8:00] Jeffrey and James talk censorship. [10:35] Discussing different analogies for architecture. [13:17] James gives an overview of the technology stack that’s under the covers in Kevel. [14:42] In AWS, how does James reason around regions, disaster recovery, etc? [15:54] James touches on AWS’ past and current reliability. [17:29] How many running processes makes the whole system of Kevel work? [18:40] How many engineers are part of the Kevel team? [19:02] A word from Azure DevOps Podcast’s sponsor: Clear Measure. [19:35] James shares his unique take and philosophy on how to structure a software engineering organization. [26:48] James shares what the approach has been to test at various levels. [29:59] James shares some key lessons they learned from working in a high-scalability environment. [31:39] Kevel has a massive amount of data and has tons of indexing. How much is in memory versus them utilizing storage providers? [35:29] Jeffrey thanks James for joining the podcast. Mentioned in this Episode: Architect Tips — New video podcast! Azure DevOps Clear Measure (Sponsor) .NET DevOps for Azure: A Developer's Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! bit.ly/dotnetdevopsebook — Click here to download the .NET DevOps for Azure ebook! Jeffrey Palermo’s Youtube Jeffrey Palermo’s Twitter — Follow to stay informed about future events! The Azure DevOps Podcast’s Twitter: @AzureDevOpsShow James Avery The Azure DevOps Podcast Ep. 51: “James Avery on Scaling to 3 Billion Requests Per Day” The Azure DevOps Podcast Ep. 124: “Charles Flatt on Learning as a Developer” INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.
Holy moly I had no idea that advertising, 3rd party cookies and a bunch of other things are going to drastically change over the next couple years. Originally I had some questions for James Avery, Founder of Adzerk, but that got thrown out the window in like the first couple minutes. If you're curious what the future of advertising looks like, and what it means for you, you gotta listen to this episode. Check out Adzerk at adzerk.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/archdevops/support
When you think of online advertisements, what comes to mind? Pop up ads? Pre-roll ads that run before your Youtube videos? Maybe a huge banner ad that runs across your favorite website? These are the typical, easy, go-to ads many companies are leaning toward. But according to James Avery, the CEO of Adzerk, there’s a better way — one that will lead to more return on investment and will be important in a third-party-cookieless world. He explains it all on this episode of Marketing Trends. 3 Takeaways: Marketing to developers and engineers is all about authenticity APIs and first-party advertising provide the opportunity to generate more ROI than traditional banner-ad marketing The removal of third-party cookies will create a higher premium on first-party publisher data --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
James Avery is the founder and CEO of Adzerk. Adzerk is the next generation of publisher ad serving. It's built to be faster, easier to use, and comprehensive than anything on the market today. Adzerk helps you build the exact server you want; through their ad serving APIs, they allow developers to build and scale innovative, server-side ad platforms without reinventing the wheel. James originally started Adzerk back in 2010, FTPing files up to an IaaS VM, and now he has a whole team and receives 3 billion requests per day! If you want to know how he did it, tune in to hear James as he explains how he started his company from the ground-up, how he scaled it, some of the early problems they ran into and how they resolved them, and his tips for developers looking to scale their systems! Topics of Discussion: [:40] Be sure to visit AzureDevOps.Show for past episodes and show notes! [:48] Jeffrey gives some announcements and lets you know where to get a hold of his book, .NET DevOps for Azure. [1:47] Jeffrey welcomes on today’s guest, James Avery! [2:28] James tells his story and speaks about his path toward starting his own company, Adzerk. [11:52] How long did Adzerk’s original three servers last before their next bottleneck? [13:00] James speaks about how receiving financing, finding their market, scaling their business, and finding their focus helped shape Adzerk into what it is today. [15:00] How Adzerk’s ad serving APIs work and how they work with the development teams of other companies to build on top of their APIs. [16:46] A word from Azure DevOps sponsor: Clear Measure. [17:13] How did James go from being the only developer to building an entire software engineering team at Adzerk? [19:12] After getting up to hundreds of millions of requests per day, James speaks about the next problems they ran into and how they resolved them. [23:55] Jeffrey and James speak about the common problem that is managing data and moving data from one place to another. [25:15] James shares some of the mistakes that made early on with SQL Server. [26:27] Why AWS and not Azure? [29:46] Why did it look like when James realized that his manual process was not working and he needed an automated way to get changes out to the various servers in production and have a solid process where it can be done quickly? [31:02] Do they have set times when they deploy or does it happen whenever it needs to? [32:21] What advice would James give to managers on how to ask the right questions to get the information that they need from their employees. [35:11] James leaves listeners who want to scale their own systems with some tips! [37:00] Jeffrey thanks James for joining him on the podcast! Mentioned in this Episode: Azure DevOps Clear Measure (Sponsor) .NET DevOps for Azure, by Jeffrey Palermo bit.ly/dotnetdevopsproject bit.ly/dotnetdevopsbookforcommunity — Visit to get your hands on two free books to give away at conferences or events! Microsoft Build James Avery (LinkedIn) Adzerk Pluralsight Stack Overflow SQL Server Ninject Node.js XML JSON Redis Apache Hadoop Amazon Web Services (AWS) Dynamo Amazon Redshift Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.
In this episode, I talk to James Avery founder and CEO of Adzerk about how he turned a small ad network doing 1 thousand dollars a month in revenue into an ad platform doing over 5 million a year. Adzerk's platform helps other companies use apis to build ad servers. James talks about the different ways he priced the product and how unexpected invitation to stick around in a meeting at a customer's office led him realize his key product differentiator and helped formulate the product strategy. Also, James describes his company as “seed-strapped”. To find out more about what that means, listen on!
The Top Entrepreneurs in Money, Marketing, Business and Life
James is the founder and CEO of Adzerk, an API company that powers native ads, promotions, and sponsored listings for companies like Ticketmaster, Wattpad, imgur, and many others. Prior to Adzerk, James co-founded TekPub which was acquired by PluralSight.
In this episode of Tales from the PROS, I chat with James Avery who is the Founder of Adzerk, which is an innovative cloud API platform for building integrated native ads and sponsored listings. We discuss a few different topics such as digital advertising, product development, building a tech company, how to compete in a tough space, patience and planning, and much more. Some Questions Asked: James, what really caught my attention before reaching out to you was firstly I saw your company on Techcrunch and how you made it to the next level with the help of Reddit. Also, I saw that you guys made it to INC Magazine's top 500 best companies list. Can you tell me a little about that? James, explain to us non-tech people what is adtech and how it is impacting marketing and sales in today's generation? James, what was the motive behind building AdZerk's API platform? I know it's tough starting a tech company organically, that is how we did it, but i noticed you guys received a few rounds of funding, what was that process like? Do you feel that the funding was needed or could you have grown it organically up until today? How do you guys stay competitive in your space? For example, you got Google essentially as a competitor right? haha Building a tech company and product is extremely difficult, what were some of the hardest obstacles you faced, like was it harder getting the product completed and out of beta or is it harder now competing in the space and trying to drive more revenue? You obviously understand that tech is booming and evolving at a rapid rate, what technology trends do you see emerging and which ones do you see dying in the digital advertising space? How is artificial intelligence effecting the digital advertising space? What tips would you give to current and future tech entrepreneurs and what they need to avoid or be aware of? How did planning and patience play a vital role in your success at AdZerk? Do you feel that entrepreneurship is getting harder in our economy? CLOSING: I always ask the THREE HOW'S: How do you define failure? How do you define entrepreneurship? How do you define success? Follow James Avery: Website: https://adzerk.com/ Facebook: https://www.facebook.com/adzerk Twitter: https://twitter.com/adzerk Follow Me: Podcast Website - https://www.talesfromthepros.com Company Website - https://www.imaginovation.net Facebook - https://www.facebook.com/TalesfromthePROS/ Twitter - https://twitter.com/MGeorgiou22 Instagram - https://www.instagram.com/the_mgeorgiou/ YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured
Starring:Host: Robbie FergusonCo-Host: Sasha Dirmeitis In this double feature episode, we speak with James Avery, CEO of Adzerk about the current state of online ads and how we can make them suck less, plus Jason Mainella joins us from TeenyDrones to show off his line (both current and future) of multirotor quads, including a racing drone and a camera drone that fits in your shirt pocket. Read the complete show notes, comment or rate this episode, view pictures and obtain links from this episode at https://category5.tv/shows/technology/episode/420/ Running time: 1 Hour 9 Minutes 1 Second
Juryn diskuterar Fyren och stjärnorna av Annika Thor & Per Thor och Adzerk - den vita hingsten av Lin Hallberg, en annorlunda hästbok som delvis utspelar sig i Mongoliet. Men vem vet vad träns är för någonting? Juryn kommer från Rambodalsskolan. Programledare: Ylva Mårtens och Kerstin M Lundberg.
Juryn diskuterar Fyren och stjärnorna av Annika Thor & Per Thor och Adzerk - den vita hingsten av Lin Hallberg, en annorlunda hästbok som delvis utspelar sig i Mongoliet. Men vem vet vad träns är för någonting? Juryn kommer från Rambodalsskolan. Programledare: Ylva Mårtens och Kerstin M Lundberg.